TOWARD A CRADLE TO CRADLE® FUTURE BEYOND SUSTAINABILITY—DESIGN FOR ABUNDANCE selected works by WILLIAM McDONOUGH + PARTNERS architecture and community design TABLE OF CONTENTS ABOUT US 2 Firm Introduction 2 Our Design Approach 3 Building Like a Tree and The Five Goods™ 5 FEATURED PROJECTS 8 Apex Clean Energy Headquarters 9 Aspect Communications World Headquarters 11 Dropbox San Francisco 13 Ecourban 22@ 17 Our goal is a delightfully diverse, safe, Ferrer Research and Development Center 19 Google Italy 23 healthy, and just world, with clean air, water, Grünewald Mixed Use 25 soil and power – economically, equitably, Herman Miller “Greenhouse” Factory and Offices 31 1 Hero Global Center for Innovation and Technology 35 ecologically and elegantly enjoyed. HITT Co|Lab 39 IBM Corporate Offices, Riekerpolder 43 ICON Rheinlanddamm Dortmund 45 NASA Sustainability Base 47 Nike European Headquarters 53 Park 20|20 Master Plan + Buildings 55 B/S/H (Bosh Siemens) Inspiration House; Fox Vakanties; Fifpro, Bluewater; Plantronics; Parkcafe; Park 20|20 Development Office; Now; Share; Together Research and Innovation Center 85 Solar Tower 89 YouTube Headquarters 91 VMware Corporate Campus 95 OUR TEAM 100 Team Bios 101 Client List 120 FIRM INTRODUCTION William McDonough + Partners (WM+P) executes “McDonough’s utopianism is a diverse international array of projects from our grounded in a unified philosophy studio in Charlottesville, Virginia. Our Cradle to that—in demonstrable and Cradle® – inspired buildings and communities embody enduring standards of design quality and practical ways—is changing the economic, ecological and social responsibility. design of the world.” We practice a positive, principled approach to —Time Magazine, “Hero for the Planet” design that draws inspiration from living systems and processes. At its heart, this unique approach celebrates the abundance of nature. Founded by William McDonough in New York in 1981, the practice was relocated to Charlottesville, Virginia in 1994, when McDonough became Dean of the School of Architecture at the University of Virginia. The firm’s partners collaborate closely with McDonough to bring his design concepts into reality. In the process, we have created pioneering architecture and community designs that consider the long-term consequences of design. Among the practice’s diverse achievements are several recognized landmarks of the sustainability movement: the Herman Miller “GreenHouse” Factory and Offices; Gap, Inc.’s Corporate Campus (now home to YouTube); the Adam Joseph Lewis Center for Environmental Studies at Oberlin College; the Ford Rouge Revitalization and Sustainability Base: NASA’s first space station on earth. < YOUTUBE HEADQUARTERS (current) GAP CORPORATE CAMPUS (former) San Bruno, California | Completed 1997 1 ©2020 WILLIAM MCDONOUGH + PARTNERS ©2020 WILLIAM MCDONOUGH + PARTNERS 2 OUR DESIGN APPROACH William McDonough + Partners (WM+P) is a collaborative, principles-driven design firm that sees the unique characteristics of each place and project as a source of inspiration and innovation. The foundational principles we bring to each project derive from our vision of the future: Our goal is a delightfully diverse, safe, healthy and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed. To achieve our vision of making the world better Write nature’s story. Interpret the corporate In their 2002 book Cradle to Cradle: Remaking the Use clean and renewable energy. Living things now and for future generations, we need a different vision and create a campus design concept Way We Make Things, architect William McDonough thrive on the energy of current solar income. approach to design. While each project will respond through the lens of Cradle to Cradle® thinking. and chemist Dr. Michael Braungart presented an Similarly, human constructs can utilize clean to its unique culture, site, budget and schedule, a This will connect the client to its unique place in the integration of design and science that provides and renewable energy in many forms—such as few simple approaches remain constant. world, and help unify the project team, generate enduring benefits for society from safe materials, wind, geothermal, gravitational energy—thereby new ideas and stimulate communication with the water and energy in circular economies and capitalizing on these abundant resources while Begin by designing for a beneficial human surrounding community. eliminates the concept of waste. The book put supporting human and environmental health. footprint. Our ambition is not to be less bad forward a design framework characterized by three (e.g. produce less carbon) but instead to be Anticipate the future. Look for emerging principles derived from nature which inform our Celebrate diversity. Around the world, geology, inspirational, more good and positive (e.g. use technologies and changing demands. Design designs at all scales: hydrology, photosynthesis and nutrient cycling, renewable energy). flexible spaces that can easily adapt as adapted to locale, yield an astonishing diversity of technologies become feasible and needs evolve. Everything is a resource for something natural and cultural life. Designs that respond to Use principles, goals, strategies and metrics else. In nature, the “waste” of one system is the unique challenges and opportunities offered (in that order) to guide action. This structure Create a framework for innovation. Encourage food for another. Buildings can be designed to by each place fit elegantly and effectively into their produces effective results, encourages innovation improved processes, technologies and be disassembled and safely returned to the soil own niches. throughout project teams and ensures project infrastructures; support experimentation and the (biological nutrients), or re-utilized as high-quality alignment with corporate values. exchange of knowledge. Document the design materials for new products and buildings (technical Rather than seeking to minimize the harm we inflict, process and share lessons learned. Improve upon nutrients). Conventional building systems and Cradle to Cradle reframes design as a positive, what others have done before. infrastructure (for example, wastewater treatment) regenerative force—one that creates footprints to can be redesigned to become nutrient management delight in, not lament. systems that capture previously discarded resources for safe and productive reuse. 3 ©2020 WILLIAM MCDONOUGH + PARTNERS ©2020 WILLIAM MCDONOUGH + PARTNERS 4 A TREE... generates OXYGEN fixes NITROGEN BUILDING LIKE A TREE creates HEALTHY SOILS Inspired by Cradle to Cradle Design™ and The Five Goods™ cleans WATER creates MICROCLIMATES Using the intellectual and practical filters of Cradle to Cradle Design, allows for ADAPTATION buildings are viewed as an aggregation of nutrient metabolisms, is BEAUTIFUL energy and water flows, and cultural and ecological biodiversity. is SELF-REPLICATING The Cradle to Cradle Design Framework for the built environment is PHOTOSYNTHETIC include what we call The Five Goods™: THE OVERALL GOAL IS TO DESIGN AND MODEL NATURALLY INTELLIGENT STRUCTURES. GOOD MATERIALS GOOD ECONOMY GOOD ENERGY GOOD WATER GOOD LIVES We must model positive Safe, healthy, biological Circular, sharing and shared Clean and renewable Clean and available Safe, creative and dignified futures and define an and technical nutrients accessible and replicable Construction practices Living things thrive on the The interplay between industrial Promote individual human dignity model of how buildings Prefer products which can be can facilitate easy building energy of current solar income. and natural systems creates a with safe working conditions. can address the global characterized as “biological disassembly and material Similarly, human constructs can new model for the regeneration Promote fairness, so groups challenges of sustainability nutrients” (those that can safely reuse. Develop long-term utilize renewable energy in many of air, water, soil, and habitat. An of laborers or suppliers aren’t and generate immediate and biodegrade and improve soil relationships with product forms—such as solar, wind, integrated system of green roofs, exploited with dangerously low long-term ecological benefits health) or “technical nutrients” manufacturers, such as product geothermal and gravitational vegetated swales and pervious wages or prices along the entire by fostering intelligent (those that can be fully recycled, leasing arrangements, to ensure energy—thereby capitalizing paving caputres, cleanses and value chain. resource use. safely returning to high-valued companies take responsibility on these abundant resources releases clean water. uses in new products). for materials in the short and while supporting human and long term, and that they return environmental health. nutrients to the biosphere or technosphere as appropriate. 5 ©2020 WILLIAM MCDONOUGH + PARTNERS ©2020 WILLIAM MCDONOUGH + PARTNERS 6 WM+P begins with companies’ values to design projects which embrace Design for the Circular Economy™, integrate Cradle to Cradle Certified™ materials, use renewable energy and celebrate diversity to encourage environmental health and abundance. Take a look at WM+P’s Commerical/Office projects incorporating Cradle to Cradle Design™ and The Five Goods™ 7 ©2020 WILLIAM MCDONOUGH + PARTNERS ©2020 WILLIAM MCDONOUGH + PARTNERS 8 “Our direction was clear: to achieve financial efficiencies that met, or even reduced, our current