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Beyond Sustainability: from Limits... to Growth

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Beyond Sustainability: from Limits... to Growth BEYOND SUSTAINABILITY: FROM LIMITS… ----- ---------- TO GROWTH UNITED NATIONS OPEN WORKING GROUP ON SUSTAINABLE DEVELOPMENT GOALS JANUARY 8, 2014 NEW YORK, NY WILLIAM McDONOUGH ©2014 McDONOUGH INNOVATION. ALL RIGHTS RESERVED. THEN NOW NEXT ©2014 McDONOUGH INNOVATION THEN ©2014 McDONOUGH INNOVATION Glance at the sun. See the moon and the stars. Gaze at the beauty of earth’s greenings. Now, think. What delight God gives to humankind with all these things. All nature is at the disposal of humankind. We are to work with it. For without we cannot survive. HILDEGARD von BINGEN (1098 – 1179) Nature, in the common sense, refers to essences unchanged by man; space, the air, the river, the leaf. RALPH WALDO EMERSON (1836) 1972: LIMITS TO GROWTH ©2014 McDONOUGH INNOVATION 1972: LIMITS TO GROWTH ©2014 McDONOUGH INNOVATION 1972: LIMITS TO GROWTH ©2014 McDONOUGH INNOVATION 1972: LIMITS TO GROWTH ©2014 McDONOUGH INNOVATION 1972: LIMITS TO GROWTH ©2014 McDONOUGH INNOVATION 1972: LIMITS TO GROWTH ©2014 McDONOUGH INNOVATION 1972: LIMITS TO GROWTH ©2014 McDONOUGH INNOVATION 1972: LIMITS TO GROWTH ©2014 McDONOUGH INNOVATION 1972: LIMITS TO GROWTH ©2014 McDONOUGH INNOVATION 1972: LIMITS TO GROWTH ©2014 McDONOUGH INNOVATION 1992: EARTH SUMMIT YOU ARE HERE ©2014 McDONOUGH INNOVATION BRUNTLAND COMMISSION, 1987 “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Source: Our Common Future, UN World Commission on Environment and Development, Chapter 2 ©2014 McDONOUGH INNOVATION NEED WANT LOVE ©2014 McDONOUGH INNOVATION THE FRACTAL DESIGN TOOL FOR TRIPLE TOP LINE GROWTH ECOLOGY 100 100 100 100 100 100 100 100 100 100 100 100 100 EQUITY ECONOMY ©2013 MBDC NOW ©2014 McDONOUGH INNOVATION TODAY: ECO-EFFICIENCY BEING LESS BAD YOU ARE HERE ©2014 McDONOUGH INNOVATION TODAY: ECO-EFFICIENCY BEING LESS BAD YOU ARE HERE ©2014 McDONOUGH INNOVATION ECO-EFFICIENT GOAL: BEING LESS BAD (REDUCE, AVOID, MINIMIZE) 100% Bad 0 0 Time ©2014 McDONOUGH INNOVATION WITH BUSINESS GROWTH, EFFICIENT IS NOT SUFFICIENT Source: large corporation 2012 CSR Report ECO-EFFICIENCY + ECO-EFFECTIVENESS = INNOVATION OPTIMIZED POSITIVES LEADERSHIP MINIMIZED NEGATIVES Shareholder Value Flight Path Eco-efficient Design Eco-effective Design Present Time Future ©2014 McDONOUGH INNOVATION NEXT ©2014 McDONOUGH INNOVATION DESIGN IS THE FIRST SIGNAL OF HUMAN INTENTION ©2014 McDONOUGH INNOVATION The question is not growth / no growth… WHAT DO WE WANT TO GROW? ©2014 McDONOUGH INNOVATION ©2014 McDONOUGH INNOVATION GROWTH IS GOOD IF YOU GROW THE RIGHT THING YOU ARE HERE ©2014 McDONOUGH INNOVATION GROWTH IS GOOD IF YOU GROW THE RIGHT THING YOU ARE HERE ©2014 McDONOUGH INNOVATION GROWTH IS GOOD IF YOU GROW THE RIGHT THING ©2014 McDONOUGH INNOVATION 100% GoodBad 0 0 100% ©2014 McDONOUGH INNOVATION HOW DO WE ACHIEVE MORE GOOD? ©2014 McDONOUGH INNOVATION + nutrient recovery renewable energy water cleansing waste reduction energy efficiency - water conservation INVENTORY ASSESS OPTIMIZE ©2014 McDONOUGH INNOVATION MATERIALS AS NUTRIENTS MATERIAL REUTILIZATION RENEWABLE ENERGY WATER STEWARDSHIP SOCIAL FAIRNESS ©2014 McDONOUGH INNOVATION INVENTORY + ASSESS + OPTIMIZE GREEN: No hazard identified for the given endpoint. YELLOW: Borderline hazard identified for the given endpoint. GREY: No data available to determine hazard level for this endpoint. RED: Considered hazardous for this specific endpoint. ©2014 McDONOUGH INNOVATION NUTRIENT METABOLISMS ©2014 McDONOUGH INNOVATION BIOLOGICAL NUTRIENT Fabric Sale TEXTILE & Use Fiber & Fabric Disposal & Production Trimmings Resource Mulch & Growth Compost ©2014 McDONOUGH INNOVATION TECHNICAL NUTRIENT Carpet Tile CARPET Production Facing Fiber Backing Carpet Tile Newly Polymerized Sale & Use Polyolefin Material Nylon 6 Chemical Mechanical Recycling Recycling Recovery & Separation ©2014 McDONOUGH INNOVATION The commerce of taking: HOW MUCH CAN I GET FOR HOW LITTLE I GIVE? ©2014 McDONOUGH INNOVATION The commerce of giving: HOW MUCH CAN WE GIVE FOR ALL THAT WE GET? ©2014 McDONOUGH INNOVATION IN NATURE, GROWTH IS GOOD ©2014 McDONOUGH INNOVATION FROM LIMITS… TO GROWTH ©2014 McDONOUGH INNOVATION ©2013 McDONOUGH INNOVATION ©2013 McDONOUGH INNOVATION ©2013 McDONOUGH INNOVATION .
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