DOCSLIB.ORG

CURRICULUM VITAE CHARLES FORCEVILLE (B

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

1 CURRICULUM VITAE CHARLES FORCEVILLE 15 key publications have been printed in bold face Institutional Address Universiteit van Amsterdam Media & Culture/Media Studies Turfdraagsterpad 9 1012 XT Amsterdam The Netherlands Education 1971-1977 Murmelliusgymnasium, Alkmaar (Dutch, English, French, German, Greek, Latin, History). 1977-1988 Study English Language and Literature, Vrije Universiteit, Amsterdam. 27/2/81 Kandidaatsexamen. 27/5/88 Doctoraalexamen oude stijl (cum laude). Title thesis: Pictorial Meta- phor in Surrealist Art and Advertisements. Subsidiary subjects: Comparative Arts/ Word & Image Studies and Introduction Informatics. 13/12/94 PhD Pictorial Metaphor in Advertising, NWO/Vrije Universiteit Amsterdam. Employment 9/88-9/89 Lecturer (40%) English Dept. Vrije Universiteit Amsterdam. 1/6/90-1/6/94 Researcher at Dutch Organization of Scientific Research (NWO), section Comparative Literature. Project: "Pictorial metaphor in advertisements" (code 301-180-039). Promotors: Prof. Elrud Ibsch (Comparative and Empirical Literature) and Prof. J.Lachlan Mackenzie (Linguistics), Vrije Universiteit Amsterdam. 1992 – 1999 Lecturer (30%) English dept. Vrije Universiteit Amsterdam + part-time teaching appointments Comparative literature dept., Word & Image dept.; freelance translator/editor. 2/96-9/98 Post-doc Narration in Fiction and Film. Onderzoekschool Literatuur- wetenschap (OSL/Rijksuniversiteit Leiden (50%). 2/98-5/98 Course on English-Canadian literature Hogeschool Holland, Diemen. 11/98-11/99 Coordinator Faculty course WEL (Western-European Literary History). 9/99-9/07 Faculty Fellow, later assistant professor Film and Television Studies/ Media Studies, Universiteit van Amsterdam. 2004–2012 Programme director Research MA Media Studies, Universiteit van Amsterdam. http://www.studeren.uva.nl/ma_media_studies/ Nov. 2004– Program leader programme Rhetoric and Structure of Multimodal 2 Discourse/Adventures in Multimodality. 9/07 – present UHD/Associate professor, Faculty of Humanities/Media Studies, Universiteit van Amsterdam. 16 June 2010 Basiskwalificatie Onderwijs (Basis diploma Teaching Competences University level). 9/10 – present Also affiliated to Amsterdam University College (AUC). http://www.auc.nl/auc 9/14-12/14 Visiting scholar English Department, University of Lund, Sweden (hosted by Prof. Carita Paradis). 9/16-9/18 Director MA-programmes Media Studies, Universiteit van Amsterdam. PUBLICATIONS Work in progress/planned Tseronis, Assimakis, and Charles Forceville (eds). Visual and Multimodal Argumentation. Amsterdam: Benjamins. The proposal has been accepted. Tseronis, Assimakis, and Charles Forceville. “Visual antithesis in Frederick Wiseman’s Direct Cinema documentaries” (provisional title). In: Tseronis, Assimakis, and Charles Forceville (eds), Visual Argumentation. Tseronis, Assimakis, and Charles Forceville. “Introduction.” In: Tseronis, Assimakis, and Charles Forceville (eds), Visual Argumentation. Tseronis, Assimakis, and Charles Forceville. “Refuting argumentative claims by visual and multimodal means: the case of subvertisements.” To be submitted to a journal. Forceville, Charles and Jana Holsanova. “How to orally narrate a film for blind audiences? Aiming at optimal relevance.” To be submitted to a journal. Holsanova, Jana, and Charles Forceville. “How do blind audiences evaluate audio-describers narrations of a short, wordless animation film? An experiment.” To be submitted to a journal. Forceville, Charles, and Natalia Sánchez-Querubin. “Tripadvisor, Academia.edu, and Facebook: Relevance theory perspectives.” To be submitted to a journal. Forceville, Charles. A Pragmatic Model for Analyzing Mass-Communicative Visuals (working title of monograph). Forceville, Charles. “Visual and multimodal metarepresentation in comics and cartoons.” Submitted Forceville, Charles. “Visual and multimodal metaphor in advertising: (sub)cultural perspectives.” In: Dorota Brzozowska and Władysław Chłopicki (eds), Proceedings Second International Conference on Communication Styles, Krosno, Poland, 12-14 October 2015, planned for publication in Styles of Communication, 2017. (http://journals.univ- danubius.ro/index.php/communication). Paper submitted December 2015. Forceville, Charles. “Webdocs and Grierson’s ‘creative treatment of actuality.’” Paper submitted July 2016 for “Media Evolution and Genre Expectations” issue of Discourse, Context and Media (guest editors: Tuomo Hiippala & Chiao-I Tseng). Forceville, Charles. “The affordances and constraints of genre: multimodality in unusual ‘traffic signs.’” Paper for Pragmatic insights for multimodal argumentation issue of International Review of Pragmatics (guest editors: Assimakis Tseronis & Chiara Pollaroli), sent July 2016. Cornevin, Vanessa, and Charles Forceville. “From metaphor to allegory: the Japanese manga Afuganisu-tan.” Submitted to a journal September 2016. Forthcoming scholarly articles, chapters, and reviews Forceville, Charles. “From image schema to metaphor in discourse: The FORCE schema in 3 animation films.” In: Beate Hampe (ed.), Metaphor: From Embodied Cognition to Discourse. Cambridge: Cambridge University Press (submitted May 2016). Forceville, Charles. Book review of Francisco Yus, Humour and Relevance (Benjamins 2016, ISBN 978-90-272-0231-4). Journal of Pragmatics. 2016 Forceville, Charles (2016). “Conceptual Metaphor Theory, Blending Theory, and other cognitivist perspectives on comics.” In: Neil Cohn (ed.), The Visual Narrative Reader (89-114). London: Bloomsbury. (ISBN: 9781472585592). http://www.bloomsbury.com/uk/the-visual-narrative- reader-9781472585592/. Forceville, Charles (2016). “Visual and multimodal metaphor in film: charting the field.” In: Kathrin Fahlenbrach (ed.), Embodied Metaphors in Film, Television and Video Games: Cognitive Approaches (17-32). London: Routledge. https://www.routledge.com/products/search?keywords=fahlenbrach Forceville, Charles (2016). “Mixing in pictorial and multimodal metaphors?” In: Raymond W. Gibbs, Jr. (ed.), Mixing Metaphor (223-239). Amsterdam: Benjamins (ISBN 9789027202109) doi 10.1075/milcc.6.11for. Forceville, Charles. “Pictorial and Multimodal metaphor.” In: Nina-Maria Klug and Hartmut Stöckl (eds), Handbuch Sprache im multimodalen Kontext [The Language in Multimodal Contexts Handbook] (241-260). Linguistic Knowledge series. Berlin: Mouton de Gruyter. Forceville, Charles (2016). “The FORCE and BALANCE schemas in JOURNEY metaphor animations.” In: Carla Fernandes (ed.), Multimodality and Performance (8-22). Newcastle-upon-Tyne: Cambridge Scholars. http://www.cambridgescholars.com/download/sample/63345 2015 Forceville, Charles (2015). “Interpreting The Chinese Wall knowing Dutch and ‘Dutchness.’” Short Film Studies 5(1): 107-110. Forceville, Charles (2015). Book review of Albert Rothenberg, Flight from Wonder: An Investigation of Scientific Creativity, Oxford: Oxford UP (2015), ISBN 978-0-19-998879-2, Metaphor and Symbol 30(3): 256-258. Tseronis, Assimakis, Charles Forceville, and Melle Grannetia (2015). “The argumentative role of visual metaphor and visual antithesis in ‘fly-on-the-wall’ documentary.” In: Garssen, B., Godden, D., Mitchell, G. and Snoeck Henkemans, F. (eds.), Proceedings of the 8th International Conference on Argumentation, Amsterdam: SicSat, CD-Rom pp. 1380-1395. Forceville, Charles (2015). “Metaphor and symbol: SEARCHING FOR ONE’S IDENTITY IS LOOKING FOR A HOME in animation film.” In: María Jesús Pinar Sanz (ed.), Multimodality and Cognitive Linguistics (27-44). Amsterdam: Benjamins [Reprint of Forceville 2013] Forceville, Charles (2015). Book review of Annabelle Honess Roe, Animated Documentary (Palgrave Macmillan 2013, ISBN 978-1-137-01745-1), Journal of Pragmatics 89: 66-68. doi:10.1016/j.pragma.2015.09.008. 2014 Forceville, Charles (2014). Book review of Arthur P. Shimamura, ed., Psychocinematics: Exploring Cognition at the Movies, Oxford UP (2013), Cinéma & Cie: International Film Studies Journal XIV (22/23): 197-200. http://cinemaetcie.net/2015/06/23/issue22-23/ [NB published summer 2015] Forceville, Charles, Elisabeth El Refaie, and Gert Meesters (2014). “Stylistics and comics.” Chapter 30 in: Michael Burke (ed.), The Routledge Handbook of Stylistics (485-499). London: Routledge. Koetsier, Julius, and Charles Forceville (2014). “Embodied identity in werewolf films of the 1980s.” Image [&] Narrative 15(1): 44-55 (special issue “The Moving Image and the Embodied Mind,” guest editors: Maarten Coëgnarts & Peter Kravanja). Forceville, Charles (2014). “Relevance Theory as model for analysing multimodal 4 communication.” In: David Machin (ed.), Visual Communication (51-70). Berlin: Mouton de Gruyter. Forceville, Charles, and Billy Clark (2014). “Can pictures have explicatures?” Linguagem em (Dis)curso 14(3): 451-472 [Brasil, special issue on Relevance Theory, edited by Francisco Yus. (http://www.portaldeperiodicos.unisul.br/index.php/Linguagem_Discurso, ISSN 1982-1417). 2013 Forceville, Charles, and Thijs Renckens (2013). “The GOOD IS LIGHT and BAD IS DARKNESS metaphors in feature films.” For special issue of Metaphor and the Social World 3(2): 160-179 (guest editors: Laura Hidalgo & Blanca Kraljevic). doi 10.1075/msw.3.2.03for Forceville, Charles (2013). “Metaphor and symbol: SEARCHING FOR ONE’S IDENTITY IS LOOKING FOR A HOME in animation film.” Review of Cognitive Linguistics 11(2): 250-268. doi 10.1075/rcl.11.2.03for (special issue on “Multimodality and Cognitive Linguistics,” edited by Maria Jesús Pinár-Sanz). Forceville, Charles (2013). “Concluding observations and further research.”
Recommended publications
  • A Review on Critical Discourse Analysis

    A Review on Critical Discourse Analysis

    ISSN 1799-2591 Theory and Practice in Language Studies, Vol. 6, No. 5, pp. 1076-1084, May 2016 DOI: http://dx.doi.org/10.17507/tpls.0605.23 A Review on Critical Discourse Analysis Ke Liu School of Foreign Languages, NCEPU, Beijing, China Fang Guo School of Foreign Languages, NCEPU, Beijing, China Abstract—Critical Discourse Analysis (CDA), a new branch of modern linguistic researches rose abroad in recent years, aims to reveal the interrelationship among language, ideology and power. During the thirty years’ development process, studies of CDA present different characteristics in different phases. So far, both in China and abroad, great achievements concerning CDA has been made. Through reviewing the multiple perspective studies of CDA at home and abroad, classical theories and analytical approaches related to CDA are elaborated, some new trends of CDA are also discussed and explained. The aim of this paper is to help scholars to get a comprehensive understanding of the development of CDA, with the ultimate purpose of promoting related academic researches. Index Terms—critical discourse analysis, review, development, new trends I. INTRODUCTION Critical Discourse Analysis (CDA), a kind of discourse analysis methods, is a new branch of modern linguistic researches rose abroad in recent years. Among various studies of CDA, researchers’ focus was put not only on what language is, but also on why language presents to be such a state. In other words, CDA tries to explore the meaning of discourse and how such kind of meaning is produced by discourse. Through the surface level of language form, CDA aims to reveal the influence of the ideology on discourse, the counteractive influence of discourse on the ideology, and how the two elements derive from and serve for social structure and power relations.
  • The Representation of Social Actors

    The Representation of Social Actors

    Contents Notes on contributors vii Preface xi Part I Critical discourse theory 1 On critical linguistics 3 Roger Fowler 2 Representational resources and the production of subjectivity: Questions for the theoretical development of Critical Discourse Analysis in a multicultural society 15 Gunther Kress 3 The representation of social actors 32 Theo van Leeuwen 4 Technologisation of discourse 71 Norman Fairclough 5 Discourse, power and access 84 Teun A.van Dijk Part II Texts and practices: Critical approaches 6 The genesis of racist discourse in Austria since 1989 107 Ruth Wodak 7 Ethnic, racial and tribal: The language of racism? 129 Ramesh Krishnamurthy 8 A clause-relational analysis of selected dictionary entries: Contrast and compatibility in the definitions of ‘man’ and ‘woman’ 150 Michael Hoey v vi Contents 9 The official version: Audience manipulation in police records of interviews with suspects 166 Malcolm Coulthard 10 Conflict talk in a psychiatric discharge interview: Struggling between personal and official footings 179 Branca Telles Ribeiro 11 Problems with the representation of face and its manifestations in the discourse of the ‘old-old’ 194 Dino Preti 12 ‘Guilt over games boys play’: Coherence as a focus for examining the constitution of heterosexual subjectivity on a problem page 214 Val Gough and Mary Talbot 13 Barking up the wrong tree? Male hegemony, discrimination against women and the reporting of bestiality in the Zimbabwean press 231 Andrew Morrison 14 ‘Women who pay for sex. And enjoy it’: Transgression versus morality
  • Gender, Ideology and Conceptual Metaphors: Women and the Source Domain of the Hunt

    Gender, Ideology and Conceptual Metaphors: Women and the Source Domain of the Hunt

    ARTICLES Complutense Journal of English Studies ISSN: 2386-3935 https://dx.doi.org/10.5209/cjes.68355 Gender, Ideology and Conceptual Metaphors: Women and the Source Domain of the Hunt María D. López Maestre1 Abstract. As a cognitive process, metaphorical reasoning is inevitable, but not necessarily innocent or neutral. It is well known that the conceptual domains of love and sex have received substantial attention within cognitive linguistics. However, a source domain that merits further exploration from a gender ideology perspective is that of the hunt. For this reason, following an approach that links cognitive linguistics with critical discourse analysis this article examines the conceptualisation of love, seduction and the search for a partner/husband through hunting metaphors, focusing on the discursive representation of women and the hunt. In the texts studied the conceptual metaphors LOVE/SEDUCTION/THE SEARCH FOR A PARTNER OR HUSBAND IS A HUNT are activated through metaphorical linguistic expressions with terms such as hunt, chase, pursue, catch, capture, trap etc. Regarding ideology, metaphors are powerful transmitters of folk beliefs and dominant conceptions of femininity and masculinity. Gender values that show man as the privileged sex as well as sexist ideologies supportive of male dominance and female submissiveness have been found to underlie the texts under consideration. Keywords: conceptual metaphors, critical metaphor analysis, CDA, gender, ideology, hunt-based metaphors, love, seduction, the search for a partner/husband. [es] Género, ideología y metáforas conceptuales: las mujeres y el dominio fuente de la caza Resumen. Como proceso cognitivo, el razonamiento metafórico es inevitable, pero eso no quiere decir que este sea necesariamente inocente o neutral.
  • Critical Discourse Analysis: History, Agenda, Theory, and Methodology1

    Critical Discourse Analysis: History, Agenda, Theory, and Methodology1

    Wodak-3795-Ch-01:Wodak-3795-Ch-01.QXP 9/29/2008 4:29 PM Page 1 1 Critical Discourse Analysis: History, Agenda, Theory, and Methodology 1 Ruth Wodak and Michael Meyer CDA – What is it all about? 1 A brief history of the ‘CDA Group’ 3 The common ground: discourse, critique, power and ideology 4 Main research agenda and challenges 11 Differences and similarities – beyond the social dimension 19 Methodology 23 Summary and criticism 32 CDA – What is it all about? In this chapter, we first provide a brief ‘story’ – how it all began; then we pre - sent an overview of some important research agendas in CDA and discuss new challenges for CDA research. Secondly, we discuss the various theoretical and methodological approaches assembled in this volume from a sociological and epistemological perspective. 2 There, we focus mostly on three central and con - stitutive concepts: power, ideology and critique. We also, of course, summarize some of the salient principles which are constitutive of all approaches in CDA. In addition, we mention some important criticism which CDA has been con - fronted with in the past years (see Billig, 2003, 2008; Chilton, 2007; Chilton and Wodak, 2007; Wodak and Cillia, 2006 for an extensive discussion of this issue). The terms Critical Linguistics (CL) and Critical Discourse Analysis (CDA) are often used interchangeably. In fact, recently, the term CDA seems to have been preferred and is being used to denote the theory formerly identified as CL.Therefore, we will continue to use CDA exclusively here (see Anthonissen, 2001; Chilton and Wodak, 2007 for an extensive discussion of these terms and their history).
  • Methods of Critical Discourse Analysis

    Methods of Critical Discourse Analysis

    METHODS OF CRITICAL DISCOURSE ANALYSIS INTRODUCING QUALITATIVE METHODS provides a series of volumes which introduce qualitative research to the student and beginning researcher. The approach is interdisciplinary and international. A distinctive feature of these volumes is the helpful student exercises. One stream of the series provides texts on the key methodologies used in qualitative research. The other stream contains books on qualitative research for different disciplines or occupations. Both streams cover the basic literature in a clear and accessible style, but also cover the `cutting edge' issues in the area. SERIES EDITOR David Silverman (Goldsmiths College) EDITORIAL BOARD Michael Bloor (University of Wales, Cardiff ) Barbara Czarniawska-Joerges (University of Gothenburg) Norman Denzin (University of Illinois, Champaign) Barry Glassner (University of Southern California) Jaber Gubrium (University of Florida, Gainesville) Anne Murcott (South Bank University) Jonathan Potter (Loughborough University) TITLES IN SERIES Doing Conversational Analysis: A Practical Guide Paul ten Have Using Foucault's Methods Gavin Kendall and Gary Wickham The Quality of Qualitative Evaluation Clive Seale Qualitative Evaluation Ian Shaw Researching Life Stories and Family Histories Robert L. Miller Categories in Text and Talk: A Practical Introduction to Categorization Analysis Georgia Lepper Focus Groups in Social Research Michael Bloor, Jane Frankland, Michelle Thomas, Kate Robson Qualitative Research Through Case Studies Max Travers Qualitative Social

  • Texts and Practices: Readings in Critical Discourse Analysis

    Texts and Practices Texts and Practices provides an essential introduction to the theory and practice of Critical Discourse Analysis. Using insights from this challenging new method of linguistic analysis, the contributors to this collection reveal the ways in which language can be used as a means of social control. The essays in Texts and Practices: • Demonstrate how Critical Discourse Analysis can be applied to a variety of written and spoken texts. • Deconstruct data from a range of contexts, countries and disciplines. • Expose hidden patterns of discrimination and inequalities of power. Texts and Practices, which includes specially commissioned papers from a range of distinguished authors, provides a state-of-the-art overview of Critical Discourse Analysis. As such it represents an important contribution to this developing field and an essential text for all advanced students of language, media and cultural studies. Carmen Rosa Caldas-Coulthard is Professor of English and Applied Linguistics at the Federal University of Santa Catarina, Brazil. Her most recent publications are contributions to the edited collections Techniques of Description (1993) and Advances in Written Text Analysis (1994), both published by Routledge. Malcolm Coulthard is Professor of English Language and Linguistics at the University of Birmingham. His most recent publications with Routledge are Advances in Spoken Discourse Analysis (1992) and Advances in Written Text Analysis (1994). He also edits the journal Forensic Linguistics. Texts and Practices Readings in Critical Discourse Analysis Edited by Carmen Rosa Caldas-Coulthard and Malcolm Coulthard London and New York First published 1996 by Routledge 11 New Fetter Lane, London EC4P 4EE This edition published in the Taylor & Francis e-Library, 2003.
  • Key Terms in Discourse Analysis Also Available from Continuum

    Key Terms in Discourse Analysis Also Available from Continuum

    Key Terms in Discourse Analysis Also available from Continuum Key Terms in Semiotics, Bronwen Martin and Felizitas Ringham Key Terms in Second Language Acquisition, Bill VanPatten and Alessandro G. Benati Key Terms in Linguistics, Howard Jackson Key Terms in Translation Studies, Giuseppe Palumbo Key Terms in Phonology, Nancy C. Kula and Wyn Johnson Key Terms in Semantics, M. Lynne Murphy and Anu Koskela Key Terms in Discourse Analysis, Paul Baker and Sibonile Ellece Key Terms in Stylistics, Nina Nørgaard, Beatrix Busse and Rocío Montoro Key Terms in Pragmatics, Nicholas Allott Key Terms in Systemic Functional Linguistics, Christian Matthiessen, Marvin Lam and Kazuhiro Teruya Key Terms in Syntax and Syntactic Theory, Silvia Luraghi and Claudia Parodi Key Terms in Discourse Analysis Paul Baker and Sibonile Ellece Continuum International Publishing Group The Tower Building 80 Maiden Lane 11 York Road Suite 704 London SE1 7NX New York, NY 10038 www.continuumbooks.com © Paul Baker and Sibonile Ellece 2011 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without prior permission in writing from the publishers. The Authors have asserted their right under the Copyright, Designs and Patents Act, 1988, to be identified as Authors of this work. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. ISBN: 978-1-8470-6320-5 (hardcover) ISBN: 978-1-8470-6321-2 (paperback) Library of Congress Cataloging-in-Publication Data Baker, Paul, 1972- Key terms in discourse analysis / Paul Baker and Sibonile Ellece.
  • Critical Discourse Analysis, an Overview

    Critical Discourse Analysis, an Overview

    Critical Discourse Analysis, An overview Encarnacion Hidalgo Tenorio, University of Granada Abstract The aim of this paper is to see what Critical Discourse Analysis is. This implies scrutinising its origins, what it has meant to the academic world as a whole, how it encapsulates various trends with different theoretical backgrounds and methodological approaches, what are its limitations and its new developments. A simple practical example will show its potential. Keywords: Critical Discourse Analysis; Foucault; Habermas; Systemic Functional Grammar; Linguistic Criticism; cognition; corpus linguistics. 1. Introduction In this paper, I describe the heterogeneity of Critical Discourse Analysis (CDA), its power to attract and annoy, and its most exciting traits and weaknesses, which have caused debate and disagreement. More than two decades have passed from the analysis of excerpts to the study of large corpora, from allegedly interested selection to random collection of data. Its social implications encouraged its development. Leaving mere intuition aside and exploring the trace of ideology in texts other than literary ones contributed to its scientificity and helped broaden its scope. I will pay attention to CDA as problem-oriented social research, founded in social history, semiotics and linguistics; to scholarly approaches that are also considered critical; to the objections raised against CDA; and to new trends trying to tackle its limitations. The question of what should be understood by critical is also addressed, with the aim of resolving misconceptions associated with this label. It is equally important to clarify commonly used terms, including text, discourse and context as well as others that have a central role in CDA itself, in particular, ideology, power, dominance, prejudice and representation.
  • Principles, Theories and Approaches to Critical Discourse Analysis

    Principles, Theories and Approaches to Critical Discourse Analysis

    International Journal on Studies in English Language and Literature (IJSELL) Volume 6, Issue 1, January 2018, PP 11-18 ISSN 2347-3126 (Print) & ISSN 2347-3134 (Online) http://dx.doi.org/10.20431/2347-3134.0601002 www.arcjournals.org Principles, Theories and Approaches to Critical Discourse Analysis Franck Amoussou1, Ayodele A. Allagbe2* 1Département d’Anglais, Faculté des Lettres, Langues, Arts et Communication (FLLAC) Université d’Abomey- Calavi (UAC) Benin. 2Laboratory for Research in Linguistics and Literature (LabReLL) *Corresponding Author: Ayodele A. Allagbe, Laboratory for Research in Linguistics and Literature (LabReLL), Benin Abstract : Critical Discourse Analysis (hereafter CDA) is a cross-discipline set forth in the early 1990s by a group of scholars such as Theo van Leeuwen, Gunther Kress, Teun van Dijk, and Norman Fairclough (Wodak & Meyer, 2001). Since the last decade or so, there has been a resurgence of the application of the theory of CDA to a range of studies (Bloor & Bloor, 2007; Bayram, 2010; Jahedi & Abudullah, 2012; Parham, 2013; Akogbeto & Koukpossi, 2015; Koussouhon & Dossoumou, 2015; Koussouhon & Amoussou, 2016; etc.).In view to spurring on the use of that research paradigm, the current study attempts to clarify what it means to say that one is doing critical discourse analysis. In that endeavor, it sheds light on the principles underlying the concept, the methods it draws on, as well as the focal approaches to CDA that have thus far been put forth by prominent scholars. Keywords: Approach, Critical Discourse Analysis, Discourse Analysis, Paradigm, Theory. 1. INTRODUCTION Critical Discourse Analysis (hereafter CDA) is a cross-discipline set forth in the early 1990s by a group of scholars such as Theo van Leeuwen, Gunther Kress, Teun van Dijk, and Norman Fairclough (Wodak & Meyer, 2001).