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Experience The 28—29 MAY 2020 #COMMSSUMMIT RADIALSYSTEM BERLIN FOR LEADERS AND NEW TALENTS IN PR PLUS SEE PAGE 12 FOR DETAILS EXPERIENCE THE TRANSFORM TRANSFORM TRANSFORM TRANSFORM WORK ORGANISATIONS LEADERSHIP THE WORLD FULL PROGRAMME AND TICKETS: WWW.COMMUNICATION-SUMMIT.EU CORPORATE ACTIVISM INTERNAL COMMS STORYTELLING CEO POSITIONING FAKE NEWS REPUTATION SOCIAL MEDIA CLIMATE CHANGE CRISIS MANAGEMENT ARTIFICIAL INTELLIGENCE EXPERIENCE THE GLOBAL COMMUNICATION 28—29 MAY 2020 RADIALSYSTEM BERLIN MENTORSHIP SKILLS DEVELOPMENT CYBER SECURITY DATA & ANALYTICS CSR POPULISM AGILE C SUITE MANAGEMENT MARKETING WELCOME TO 28—29 MAY 2020 THE GLOBAL RADIALSYSTEM BERLIN COMMUNICATION SUMMIT 2020 A changing world demands new approaches to politics, business, trade and work – and to the role and profile of communications professionals. Recent headlines – from protests in Hong Kong to the bushfire inferno in Australia, impeachment in the White House and tensions in the EU – drive home the message that ‘business as usual’ no longer cuts it. It’s up to all of us – from senior communications leaders to new talents at the start of their careers – to hear and respond to new global dynamics. At the Global Communication Summit, the annual flagship event for international communication and PR professionals, communications is the thread that helps us navigate an uncertain world. To explore this idea more fully, the Global Communication Summit 2020 features four parallel tracks: • TRANSFORM WORK: How are new tools and trends changing the way communicators work on a daily basis? • TRANSFORM ORGANISATIONS: Whether multinational corporation or local not-for-profit, the organisations we work for are changing in ways unimaginable just a few years ago • TRANSFORM LEADERSHIP: New societal expectations of what leaders should deliver combine with new leadership opportunities for comms professionals at all levels • TRANSFORM THE WORLD: What Generation Greta has known all along: communications can empower anyone to make a change and have real impact But that’s not all: to mark our global reach, we’ve included a special focus on China: keynotes, panels and break-out sessions will explore business and communications in the world’s most fascinating market. See page 12 for more details. Finally, an extra track features in-depth interactive workshops, where the lessons you’ve learned at the Summit can be road tested. Join us on May 28–29 on a journey of transformation and learn how global developments affect the communicator’s role – and how the communicator can stake out a global position. Karin Helmstaedt Moderator 2 5+ 70+ 400+ DAYS INNOVATION INFLUENTIAL COMMUNICATION IN BERLIN EXPEDITIONS SPEAKERS PROFESSIONALS #COMMSSUMMIT 3 PROGRAMME DAY ONE 28 MAY 2020 08.00 Registration Opens Radialsystem, Berlin 09.30 Kick Off Main Stage 09.45 Opening Keynote & Main Stage Panel Main Stage see pages 6–7 11.50 Track Sessions Begin see pages 8–11 TRACK 1 TRACK 2 TRANSFORM TRANSFORM WORK ORGANISATIONS 13.00 Lunch 14.10 Afternoon Track Sessions Begin see pages 8–11 17.40 Closing Keynote Main Stage 18.30 Evening Party Radialsystem V, Berlin LISTEN DISCUSS LEARN LIVE MAIN STAGE INTERACTIVE PODCAST DEBATES WORKSHOPS Created by Professor Ana Adi, Women in PR is Shifting business models, demographics, From crisis scenario training to issue a podcast about women that have embraced PR regulatory contexts and geopolitical tensions management bootcamp, our workshops are and made it shine. As part of GCS 2020, Ana are some of the factors explored in our CCO the perfect way to deep dive into a specific will interview a leading practitioner about their panel on day one; on day two, the political and communications and PR discipline. Whether career, their ‘aha!’ moments and their never business context of the China-West relationship you want to compare your capabilities with agains, and the lessons learned on the way. will be debated by a diverse panel of experts. peers or learn something new. 4 #COMMSSUMMIT PROGRAMME DAY TWO 29 MAY 2020 08.00 Doors Open Radialsystem, Berlin 08.50 Welcome Main Stage 09.00 Opening Keynote & Main Stage Panel Main Stage see pages 6–7 11.00 Track Sessions Begin see pages 8–11 TRACK 3 TRACK 4 TRANSFORM TRANSFORM LEADERSHIP THE WORLD 12.10 Lunch 13.20 Afternoon Track Sessions Begin see pages 8–11 15.40 Closing Keynote Main Stage 16.30 End of GCS 2020 CONNECT CELEBRATE EXPLORE RELAXED EVENING INNOVATION NETWORKING PARTY EXPEDITIONS The opportunity to connect with international At the end of the Summit’s first day, our Our exciting offsite-programme includes PR and comms professionals is one of the most colourful after party is the ideal excuse to let visits to co-working spaces, innovation hubs, powerful advantages in attending the Summit. your hair down, unwind, dance and make new newsrooms, start-ups and more hotspots in In coffee breaks or at lunch, over evening drinks friends in the heart of Berlin. A special evening Berlin. Join the tour and learn from speakers in or breakfast, making new contacts and creating performance will kick off the festivities in style their own setting as they walk you through their opportunities has never been easier. as we party on the banks of the River Spree. spaces and explain their concept. #COMMSSUMMIT 5 DAY 1 09.45–10:30 K. CORLEY KENNA ON THE SWEET SPOT BETWEEN ACTIVISM INSPIRING AND BUSINESS KEY NOTES KEY NOTE 1 K. Corley Kenna Director Global Comms and Public Relations, DAY 2 09.00–09.45 Patagonia JOY TAN Described as “a pioneer in responsible business” by ON NAVIGATING Business Ethics Magazine, and “in business to save our home planet” according to its own mission statement, US A COMPLEX outdoor apparel brand Patagonia is globally recognised KEY as a pioneer in sustainability and a leading purpose- MEDIA NOTE driven company. At a time when business is expected to 2 take a leadership role on a range of social issues, what LANDSCAPE IN role does culture and communications play in achieving change while also underpinning growth? Corley Kenna, THE FACE OF Joy Tan who leads Patagonia’s global communications, will share Senior Vice President of how her team amplifies the brand’s mission (including ADVERSITY Public Affairs, Huawei Technologies USA the company’s lawsuit against the Trump Administration) and helps drive major policy changes while drawing on Navigating the complex media and communications landscape can be her extensive career in government, politics, agency a challenge for companies across all industries. However with the right and business to reflect on the transformative effect of approach, the media can help proliferate a brand’s core values and work’s strategic communications. impact on the world. Joy Tan will discuss how she leads her team and manages a comprehensive communications programme to consistently DAY 1 17.40–18.20 engage with and nurture a positive relationship with the media in the face of adversity and bias in the U.S. Joy’s presentation will explore how modern media has evolved and how brands can use these developments to deliver MARIAN SALZMAN meaningful stories to the media and the wider public. ON TRENDS AND TRANSFORMATIONS DAY 2 15.40–16.20 HEINO FALCKE ON BLACK HOLES AND KEY NOTE FIRE- REVELATIONS: 3 SIDE Marian Salzman CHAT SEEING THE Senior Vice President, Global Communications IMPOSSIBLE Heino Falcke Philip Morris Professor of Astrophysics, International (PMI) Radboud University Black holes are the universe’s most mysterious phenomenon: extreme concentrations of matter with a gravitational attraction so strong that not even Marian Salzman has been a disruptive force within the light can escape. The inside of black holes is shielded from observations by an communications industry for more than three decades. event horizon, a virtual one-way membrane through which matter, light and One of the world’s most-awarded PR executives, she information can enter but never leave. Recently, a team of scientists achieved has enjoyed a varied career and is known as one of the the unthinkable and made the first image of a black hole – named the top world’s top five trendspotters. Her annual trends report scientific breakthrough of 2019 by the journal Science. The team’s chief has been called “a bible for companies wanting to know scientist, Professor Dr. Heino Falcke is also a lay pastor: for him, black holes do the next big thing.” In this fireside chat, recorded live for not represent a contradiction with his religious beliefs. In his keynote, Heino the Women in PR podcast, Marian will share her insights will discuss the work involved in photographing black holes and reflect on the into tomorrow’s transformational trends and will explore relationship between science and faith. how we can inject calm, civility, and clarity into a world that can seem to be spinning out of control. 6 WWW.COMMUNICATION-SUMMIT.EU #COMMSSUMMIT PANELS, ROUND DAY 1 10.30–11.20 TABLES GLOBAL MAIN AND MORE STAGE PERSPECTIVES PANEL ON THE CCO Shifting business models, demographics, regulatory contexts and geopolitical tensions are DAY 2 09.45–10.30 some of the factors that are redefining the role of the Chief Communications Officer. How CHINA & MAIN do today’s communications and corporate affairs leaders stay in the know while navigating STAGE a transformed communications and business landscape? And what advice to they have COMMUNICATIONS, PANEL for the next generation of new talents on public relations and communications? Leading 2020 AND BEYOND communications leaders from around the globe will discuss their work in the context of a transforming world. Christof E. Ehrhart, Olga Podoinitsyna, Brian Lott, Chief Executive Vice Former Member of the Communications Officer, President Corporate Board, VTB Capital Mubadala Communications & Governmental Affairs at Robert Bosch 2019 was a challenging year for China’s relationship with the West.
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