Shuai Yan (June 2021) Department of Marketing Cell phone: 515-715-3001 Ivy College of Business, Iowa State University E-mail:
[email protected] 3122 Gerdin Business Building www.business.iastate.edu/directory/shuaiyan/ Ames, IA 50011-2027 Zoom/Webex:
[email protected] EDUCATION Iowa State University, Debbie and Jerry Ivy College of Business, Ames, IA Ph.D., Marketing, expected May 2022 2017-Present Committee: Ju-Yeon Lee (Chair), Stephen Kim, Hui Feng, Wei Zhang, and Chenxin Cao Dissertation: “Performance Implications of Business-to-Government Relationships and Political Marketing Strategies” (Status: Proposal Defended) Minor: Statistics Quinnipiac University, Lender School of Business, Hamden, CT Master of Business Administration 2013-2014 Tianjin Foreign Studies University, Tianjin, China M.A., Business English 2012-2015 Tianjin University of Science and Technology, Tianjin, China B.A., Business English 2008-2012 RESEARCH Research Interests • Substantive: Role of business-to-government (B2G) relationships and political marketing strategies in achieving marketing and financial outcomes; additional interest in the sharing economy firm’s marketing strategy • Methodological: Empirical modeling using econometrics and event study Forthcoming and Under Review 1. Yan, Shuai, Ju-Yeon Lee, and Brett W. Josephson, “How Configurations of Customer and Product Growth Strategies Affect Acquisition Performance: Insights from Business-to-Government Markets,” (Dissertation Essay 1, revise and resubmit to Journal of the Academy of Marketing Science). Abstract: In business-to-government (B2G) markets, many firms rely on mergers and acquisitions (M&As) to fuel growth. As part of growth strategy, an acquirer might buy a target with assets that overlap with its existing assets, to penetrate the market further, or it could seek a target with assets that would expand its scope.