1 ZEYNEP AYDIN E-Mail: Zaydin@Rsm.Nl ACADEMIC APPOINTMENTS Visiting Scholar of Marketing Faculty of Business Administration

ACADEMIC APPOINTMENTS

Visiting Scholar of Marketing 2014-2016 Faculty of Business Administration, Bilkent University Ankara, Turkey

EDUCATION

PhD in Marketing 2021 Rotterdam School of Management, Erasmus University Rotterdam, Netherlands PhD thesis: Mobile Consumers and Applications Rotterdam M.S. in Industrial Engineering 2009 Bilkent University Ankara, Turkey Master’s thesis: Pricing and Hedging Contingent Claims in Incomplete Markets by Modeling Losses as Conditional Value at Risk using Stochastic Linear Programming Visiting Scholar 2007 Vienna Technical University Vienna, Austria B.Sc. in Statistics 2006 Middle East Technical University Ankara, Turkey Bachelor Thesis: Time Series Analysis of GNP consumption of Turkey

RESEARCH INTERESTS Substantive: Mobile Marketing, Mobile Applications, Digital Marketing, Online Word of Mouth, User Generated Content, Gamification Methodological: Diffusion Models, Bayesian Modeling, Time Series Models, Dynamic Linear Models, Natural Language Processing, Sentiment Analysis, Machine Learning

PUBLICATIONS Aydin Gokgoz, Z., Ataman M.B., van Bruggen, G. (2021), “There’s an App for That! Understanding the Drivers of Mobile Application Downloads”, Journal of Business Research, 123, 423 – 437. Aydin Gokgoz, Z., Mukherjee, P., Rangaswamy, A. (2019), “Mobile Game Apps: An Opportunity?” Penn State Smeal College of Business, MBA Case.

WORK IN PROGRESS

1 “If it ain’t Broke, Don’t Fix it: The Effects of Incorporating User Requests in Terms of Product Development on Product Evaluations in Mobile Applications” (with Berk Ataman and Gerrit van Bruggen) “The Rise of Mobile Marketing: A Decade of Research in Review” (with Berk Ataman and Gerrit van Bruggen) “The Effects of Gamification on Engagement in Mobile Apps” (Data Collection in Progress)

CONFERENCE PRESENTATIONS AND DOCTORAL CONSORTIUMS “There’s an app for that! Understanding the drivers of mobile application downloads” 36th ISMS Marketing Science Conference, Atlanta, USA, 2014. 35th ISMS Marketing Science Doctoral Consortium, Ozyegin University, Istanbul, Turkey, 2013. “Diffusion of Mobile Applications”, Advanced Strategy and Internet Track, 26th EMAC Doctoral Colloquium, Istanbul, Turkey, 2013. 34th ISMS Marketing Science Doctoral Consortium, Boston University, Boston, USA, 2012. “Opinions of METU students on Turkey’s membership to the European Union”, 3rd National Student Statistics Colloquium, Ankara, Turkey, 2006.

INVITED LECTURES AND TALKS There’s an app for that! Understanding Drivers of Mobile Application Downloads, Management Engineering Department, Istanbul Technical University, May 2014. Department of Business Administration, Bilkent University, May 2014. If it ain’t Broke, Don’t Fix it: The Effects of Incorporating User Requests in Terms of Product Development on Product Evaluations in Mobile Applications, Department of Business Administration, Sabancı University, April, 2020. Department of International Trade, Boğaziçi University, November, 2020. Department of Business Administration, Koç University, December 2020.

Digital Marketing, FIDE (Fikirden Değere) Entrepreneurship Education, Bilkent University, November 2014

TEACHING

Undergraduate Courses:

Consumer Behaviour, BA Course, Instructor, Bilkent University Fall 2014 (Teaching Evaluations: 4.61/ 5.0) Principles of Marketing, BA Course, Instructor, Bilkent University Spring 2015

2 (Teaching Evaluations: 4.04/ 5.0) Spring 2015 Fundamentals of Marketing, BA Course for Non-BA Students, Instructor, Bilkent University (Teaching Evaluations: 4.40/ 5.0) User Generated Content: Role of online reviews on product Spring 2012-2013 performance, Instructor, Erasmus University, RSM (Teaching Evaluations: 4.36/5.0) Introduction to Continuous Time Finance, Teaching Assistant, Spring 2009 Bilkent University Modeling and Methods in Optimization, Teaching Assistant, Bilkent Spring 2009 University Operations Research in Finance, Teaching Assistant, Bilkent Fall 2008 University Introduction to Probability, Teaching Assistant, Bilkent University Fall 2006-2007 Quality Assurance and Reliability, Teaching Assistant, Bilkent Spring 2006 University

Graduate Courses: Probability and Statistics, MBA Course, Instructor, Bilkent University Fall 2014 (Teaching Evaluations: 4.16/ 5.0) Mobile Consumers and Mobile Applications, Supervisor Spring 2014 Master Thesis in Marketing (5 Students), Erasmus University, RSM Mobile Marketing, Supervisor Spring 2014 Master Thesis in Marketing (5 Students), Erasmus University, RSM The Economic Impact of User Reviews and Ratings on Mobile Apps Fall 2013 Demand, Co-Supervisor

HONORS AND AWARDS Scholarship for graduate study, The Scientific and Technological 2006-2009 Research Council (TÜBİTAK), Ankara Full scholarship for graduate study (Tuition and Monthly 2006-2009 Allowance), Bilkent University, Ankara Erasmus Mundus Scholarship funded by European Commission 2007 (Tuition and Monthly Allowance) Honor Certificate for academic distinction (Graduated 5th, CGPA 2006 3.42), Middle East Technical University, Ankara Ranked in top 0.1% among 1.5 million students in nationwide 2002

3 university entrance exam

RELATED EXPERIENCE Junior Statistician, Baku- Tbilisi- Ceyhan Pipeline Project ISTEM, Ankara 2009 Designed and conducted statistical analysis on large data sets using SPSS

MEMBERSHIPS AND QUALIFICATIONS Memberships: American Marketing Association, INFORMS

Qualifications: Proficient in programming (PYTHON, MATLAB, C), Statistical software (STATA, SPSS, R, MINITAB, SAS, STATISTICA, E-VIEWS), Optimization software (LINDO and GAMS) Languages: Turkish (Native), English (Certificate of Proficiency in English by Cambridge ESOL & TOEFL Score 274/300), German (awarded with DAAD Scholarship, High independent language use (B2) Certificate, Free University of Berlin) GMAT Score: 710