"Public" (Pens in Los Angeles DETROIT Munity Activities

APRIL 27, 1953 35c PER COPY

aTH OSES aD.zir dit ; SaEpi atd TTaetxey i8b2 (009-IQ) prj OAD'!66t,Tt ,.t/ty 9b£S voL> áE SuoLl TFiì?i.;'H 301 :7 uot4oaS I5-£N sTBtsa ñaesgi1 /Cltsaan u T f jT6 SdS[; T E E /"1111`....

NARTB :ONVENTION

ISSUE The PUBLIC is you, Tit L the man next door . . . around the corner ... on the The next farm. The Storer Stations always keep this in mind. Their public service programs are directed to the individual -not to a IN THIS ISSUE mysterious unknewn "public." For example . . .

NARTB Convention "The Community News Reel" gives JBK-TV vivid, human interest support to com- "Public" (pens in Los Angeles DETROIT munity activities ... Better schools, Civil Defense, Community Chest, Page 35 Health Drives, Traffic Safety, Good

Citizenship . . . all dramatized with actual people, real events. "Nothing lyde FCC Chairman; interests people more than people." Revamp in View "School Of The Air ". Vital programs in Page 37 WMMN broadcast five times weekly to 88 FAIRMONT schools. So valuable to the school system that many rural schools were Eisenhower Lauds electrified to receive these classes. Radio TV Service Page 45 "This is Georgia" - a colorful TV WA G A-T V series spotlighting Georgia communities. Officially cited by the Georgia Public ATLANTA State Chamber of Commerce as one AAA Hears Radio, TV of the most productive public service lelp Bolster Economy programs ever created in Georgia. Page 64 "Tri -State Farm & Home Hour" - WWVA famous rural program now in its 18th EATURE SECTION WHEELING successful year. A must for rural dwellers in three states. As one loyal NerITwe Starts on Page 99 listener said, "As much a part of modern farming as the tractor and electricity."

Programs like these are typical of the many public service activities sustained by all

seven radio and four television stations of the Storer Broadcasting Company . . . a company which, for 26 years, has offered its whole- hearted support to every enterprise 22 designed to strengthen and enlighten the community. year STORER BROADCASTING COMPANY WSPD -TV WJBK -TV -- WAGA-TV -° KEYL -TV Toledo, Ohio Detroit, Mich. Atlanta, Go. San Antonio, Texas WMMN WSPD WJBK _- WAGA -- WWVA WGBS `- WSAI THE NEWSWEEKLY Fairmont, W. Va. Toledo, Ohio Detroit, Mich. Atlanta, Ga. Wheeling, W. Va. Miami, Fla. Cincinnati, Ohio TOM HARKER, V. P., National Soles Director OF RADIO AND TV NATIONAL SALES HEADQUARTERS: 118 East 57 Street, New York 22, ELdorado 5 -7690 230 N. Michigan Ave., Chicago 1, FRanklin 2-6498 316,000 WATTS

AMERICA'S

MOST POWERFUL ELEVISION STATION

WHAS now achieves another great Telev' FIRST ... 316,000 watts of picture power . . 316,000 watts of greater service to viewers and advertisers alike.

This leadership is traditional with WHA Television ... which pioneered use of the 12 -bay high gain antenna ... and was the nation's first station to provide 50,000 watts of picture power. First again ... because of bold development

work with General Electric engineers . . . WHAS becomes the nation's most powerful television station ... serving and selling the largest number of viewers in the Kentuckiana market.

Channel 11 Basic CBS

ASSOCIATED WITH THE COURIER- JOURNAL -LOUISVILLE TIMES VICTOR A. SHOLIS, Director NEIL D. CLINE, Station Manager Represented Nationally by Harrington, Righter & Parsons, Inc., New York, Chicago, San Francisco The Trojan Horse, used by the Homeric Greeks in the Siege of Troy, beginning of 12th Century, B.C.

1YTELL, we don't want to take issue with many, for instance, from 7 PM to to PM, as VV1V ancient history, but you're going about from 10 AM to 11:3o AM when Arthur this thing all wrong. You'll get into Troy, Godfrey is on ... and everybody up here alright. And you'll find there the fairest listens to him. girls, the best made shirts, and the nicest Survey after survey shows WTRY con- people in the world. But Troy is only a tinuing to hold the lion's share of audience. part of a three-city market, Albany-Troy- The Sept. '52 Pulse gives WTRY 31% Schenectady, the nation's 27th in retail morning, 23% afternoon, and 20% evening. sales. The remainder is divided among 7 other That's what you want: the rich, metro- radio stations. politan Albany- Troy- Schenectady market. Most local advertisers know these things. The best way to get into the Albany-Troy- WTRY's local sales increased more than Schenectady market is by using WTRY .. , 22% in 1952 over 1951 ... itself a banner the station people in the area listen to most. year. And last November and December And there's a lot of people listening, all were the biggest months in the station's day long, to close to a million radio sets, as history.

Call Headley -Reed for the full inside story

ALBANY - TROY - SCHENECTADY

980 - CBS - 5000 WATTS

represented by HEADLEY- REED

Published every Monday. with Yearbook Numbers (53rd and 54th issues) published in January and February by BROADCASTING PUBLICATIONS, INC., 870 Na- tional Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. PREFERitE 1)

On "SALES MANAGEMENT'S" list of °HOT SPOT CITIES°

ADVERTISERS WHO KNOW . .. BUY KRLD -TV CHANNEL 4 Consistently, KRLD -TV is favored by local and MORE COVERAGE, TOO! A survey of north Dealers, proves regional advertisers who know that KRLD -TV tele- Texas Television Sales and Service KRLD -TV gives the better picture and audio signal casts the full CBS Television network programs than any of the other three stations serving the exclusively for Dallas and Fort Worth. KRLD does north Texas area. The score was 94.7% more "firsts" for KRLD -TV than the second station. AND not divide its network programming with any HIGHER RATINGS: 8 out of 15 top evening shows other station in north Texas. on KRLD. (February Pulse - Dallas.) MAXIMUM POWER FOR KRLD- TV, MAY 3rd 100,000 WATTS VIDEO AND 50,000 WATTS AUDIO . .::`.

John W. Runyon, CBS TELEVISION Chairman of the Board

OUTLET FOR Clyde W. Rembert, MILDiv President DALLAS -FT. WORTH The BRANHAM CO. AREAS Exclusive Representatives "`Vz§m5Pota"141':> THE BIGGEST BUY IN THE BIGGEST MARKET IN THE BIGGEST STATE

Page 4 April 27, 1953 BROADCASTING TELECASTING IN THIS ISSUE circuit =closed CONVENTION NARTB is people in 10 days general IN FINAL stages -two -way deal whereby for upcoming The broadcasters' gold rush is under way. 50,000 w facilities of WLAW, Boston -Law- manager's vacancy at New York News' Page 35. will who rence ABC outlet, will be purchased by station. Man succeed Ben Larson, A convention highlight: Rosei Hyde, new- Yankee Network (Division of General Tele- resigned to become president and 20% ly named FCC chairman, will make major radio- Mutual) for nearly $500,000. Facil- owner of KDYL -AM -TV Salt Lake City address. Page 37. ities of present Yankee Boston key, WNAC, under Time Inc. acquisition, now awaiting Eisenhower lauds radio and television. being sold to Victor C. Diehm, WAZL FCC approval [BT, April 6]. Mr. Schrei- Page 46. Hazleton, Pa., for about $120,000. WNAC ber will act as liaison at WPIX (TV) until call would be transferred to high power new manager is indoctrinated. ADVERTISERS & AGENCIES station which operates on 680 kc to be * * * Soaps spearhead flurry of radio -TV buy- operated by O'Neil interests with WNAC- ing. Page 48. TV. Present WNAC operates on 1260 kc TEMPORARILY serving as legal assistant w. with 5,000 to new FCC Chairman Rosel H. Hyde is FACTS & FIGURES * * * Dee W. Pincock, assistant to general coun- New analysis by Weed Television shows sel. He, like Mr. Hyde, is native of Idaho. PRESIDENT Hal Fellows is attending TV rates throughout the nation. Page 53. NARTB convention in Los Angeles this week against his doctor's orders. He under- TRADE ASSOCIATIONS went minor surgery ten days ago. TO PROVIDE more effective service in sparsely settled areas, KXLY -TV Spokane Annual meeting of American Assn. of * * * Advertising Agencies sees need to intensify (Ed Craney-Bing Crosby) expected to ask advertising efforts, to take up anticipated ADVERTISERS and agencies are protesting FCC to raise 100 kw power limit on its Ch. economic slack, and agrees radio -TV will quietly about number of station general 4 to 150 kw. Transmitter is located atop figure big. Page 64. managers flooding New York within past Mt. Spokane. American Newspaper Publishers Assn. few weeks. Station representatives, too, are * * * investigates changes wrought by television. finding going a bit rough due to managers' Page 64. FIRST "strike application" case to come up march. Plaint: When representative has for hearing before FCC will probably be covered agency one day, visit with out -of- GOVERNMENT determined in mid -May Commission town station man few days later necessitates -when holds its regular full meeting. Staff has Sen. Johnson starts campaign for extra another trip to same timebuyer for same appropriation to speed up been prodded to get several cases up at $1.6 million FCC issue, wasting time of all concerned. TV processing. Page 68. earliest opportunity out of some 18 petitions pending alleging "strikes" or "shakedowns." * * * STATIONS HOWARD KANEY, crack newsman who * * * Three new vhf stations begin operations. AP radio operations in Wash- Page 74. has headed NATIONAL Electronic Distributors Assn. ington for past decade, has resigned effective 200 has professed "surprise" over Federal Trade More than stations have joined the May 4 to become manager Washington Station Representatives Assn. "crusade for of Commission charges alleging unfair meth- office for CBS -TV news and newsfilms. Bill national spot radio." Page 78. ods of competition. NEDA feels that prac- Wood, heretofore Washington head of CBS - tices are traditional within industry and TV news and public affairs, becomes head NETWORKS points out it has supported constructive proof public affairs. posals in suggested trade practice rules for A new NBC summer radio plan draws fire * * manufacturers and distributors. NEDA was from Station Representatives Assn. but is defended by Harry Bannister, NBC vice to have discussed charges with attorneys this by New York state president in charge of station relations. STRONGLY endorsed will with past weekend and file reply FTC Page 80. Republican organization for secretary of sometime this week. FCC is Lt. Col. William B. Campbell, Signal Corps Reserve, now on active duty in Wash- * * * FEATURES ington. Former head of Press Wireless NEXT DEVELOPMENT in series sur- How radio revived downtown shopping in Gary. Page 101. European operations, Col. Campbell was on rounding U. S. propaganda operations ex- major analysis of how many television Gen. Eisenhower's SHAEF staff during pected to be separation of information pro- A stations the U. S. can support. Page 102. World War II, and his wife was active party gram from State Dept. Dr. Robert L. John- Portrait page of the NARTB staff. Page worker at Eisenhower headquarters before son, former president of Temple University, project with 111. elections. Campaign developed spontane- definitely will head new certain of present IAA functions going to Central ously New York radio, newspaper FOR THE RECORD among Intelligence Agency. All present top direc- and communications men, it's reported. tors Plan contem- Peabody Awards are presented at meeting expected to be replaced. Society of operations to bone of Radio & Television Executives * * * plates stripping Voice New York. Page 136. except for Iron Curtain countries and COST of making film commercials in New troubled areas. York reportedly has been reduced to almost * * * one -third due to the keen competition among UPCOMING OPTIMISM pervaded FCC following hear- film companies in East. As result, Holly- April 27 -May 1: NARTB Convention, Bilt- ing before Senate Appropriations subcom- wood film people trying to recapture some more Hotel, Los Angeles. mittee last Thursday on fiscal 1954 budget. of this commercial business with lure of Sen. Edwin C. Johnson (D- Colo.), although April 27 -May 1: Society of Motion Picture even lower TV commercial costs. not committee member, pitched for in- & Television Engineers Convention, Stot- creased appropriations to speed TV hearings ler Hotel, Los Angeles. and indications were $1 million might be April 30 -May 2: American Women in Radio FRANK P. SCHREIBER, general manager added by Senate to $7.1 million bill passed & Television Convention, Atlanta Bilt- of Chicago Tribune stations (WGN- AM -TV, by House. Assuming this increase is halved more, Atlanta. WGNB [FM]), as member of board of by compromise, FCC would wind up with May 5 -8: Canadian Assn. of Advertisers WPIX (TV) New York interviewed 28 $7.6 million or $1.1 million above 1953. Meeting, Royal York Hotel, Toronto. Page 5 BROADCASTING -. TEI-E,CASTINQ April 27, 1953 ...not just market data

WOAL TV NBC CBS ABC Du Mont Lancaster, Pa.

Page 6 April 27, 1953 BROADCASTING TELECASTING n + '- .z r w iiw , o o " µw. ' í u ñ ó Ó I la.... °'.v. °.. ú4.r....o r^ h.,wo' °..., °w..11.._°xr-,o p . " ++ b o n." I..a.n° Yo°YVi. , ° o .....0 ^ .000vr 4o r.m. ó.p ` _ w o i.5..r.r. o r.°m,001¡7.r,YO O Mxn. ° .. . . oW.OU.u°°r.nr ( 4. °'`.4 ' [ ó o L . M _. ,` . ranch... . . rno o' ow.!M..u. : 44 Y574F°S r .vJV ° Yaww ó ..0 _,4yO V OO 1...p... 'e . , YY Y. to . Yn =n° . fo o4J h o. - .. . w o . o . 0 ' 41 o ° wí o.. o^ '..' 4.41411e. ° )v t. ".d , O u.u0 ° 4 l.r.° .nr ò . w, C1j .Y.q ° °. ó °^ .r[.r°.O .° o. , e.ru. : . ,ÿ° -I`°cplr4«" 4o Y-,, s , 4 O. 0O O ° °H. w e 1w°Y0 a 45 44Y . wv.r r.r.+.n.r YOr w r oMO Nó .tiw.O wnv .°.".f 1+ . o II.. `4 Ow4. : o . ° r rr..o /WM.0' ú0 r 140 ". a...... ''0 ' ... .14 . 'a "*"t"0 ° o.v-. r 04. 044.__ u...YO á 0 «o ' "it h m.. . o ' ' o lato o r«.o o ` w ó t . o 40 .. . Y . . r w+ o Yr.MO r IrAn Y.° _yW W. O, f L..° o ..0 rp° . 0 . . . . o 4Fw4 , . w Ó o o,...t °4 o.4 0rw .uu s YB rr 44Y. o R s . . P E R (g I . w..w e lrw, 144 ir owv4 0. . OiY. y.o D °A U P H I N o'w'6 ° 0 ' + 4.o ° Y.° no ; y4.' u . . o 0.0, 444O .re...va 0..... ó ÿ °ilH . r . Wr t.i"`,, w °.. , Wr M °L' O, 440 AL... o -.9 VI* ll,.o .411.0 1Yg0 O 04441, M 0 040.4 W ,4,° Sate. "" 2.'4Z ö ONp Ow o 00. 44 Y'..p fw AO..? . M . .. . _ w. G O w Oo...MW I 446'0. r ' . I° 7N'0 w« -o . N r4.Y' : o w I V 044 n Y`%.'°'r:" -- Y 0 4: : b e . MA.. 14144 , r 4i 4 ° . ' O° 4.0 4.r 1..O [.r0 O o ¿ ' ' w r - w nr0 ¡ °°°"" 4. e . . &"..y O 4,0 w Y ^ cG.uwr ,o. ° a ° w I I ° o ° . . 440 uáw Y,IbY. ° h..p .w o ói . . . E R .. w u pMO4u owr Y . . OYW.w O 0 O ® r . ° 0 0 4 - o o" ....r.. o r...O p 4. ' C JJ' w 17 0 . O ié,°o . ° O 4 ` 0 030or. 'ti4yO - . W4 . M.. C w'.0, . oO °. .ti'. HqZ., ÉL. r ór 4.y.° :.¡ W, p AEy` , ..40 . .4 ' 0%44.,....""...,..14, w . ` 4 r...814.,,, . o °w ó; _ . W,Ta ..4. I--' o 4ewv. 'e ° oó ' o ° o u.w' °4.0 o ' W o f Inwi.O wyye °4F.. 0 i 0n4 0 .. o r (.e e.óoe L I N e.. ÿ\ . r.. .° ó o " °.^.. o o ó or -° O Lr...00 ..° c 0,,,...;... M4+. r.ara Y O ,w . w- 0. St= 4', O ° w°D M S Y 0°..Y " Y n uM : Ao . 4... . o-. 0 ó.,.°;M o° M "Geltysluq , r K a . "so ¡r ® -o e p°rO 4w . ? Y'YO o : i..Yo vo .00 . 40 .r °''''''" ..o rNNYe, 14 0 I.. o '...P o ,° rr r,. 04 .. o.. w + . .. r . p"° 0... ° ew.0 ow..w°o o o.+. Y°- n o °1^^':: .wwo. b °. %°o e ' ' 4... o YY a or' 4uw o 'p. - a ro. - 4 O MN M'n o r 4w0w0 ' LI L , C 4 ° O OuÑ ° `rt ;u 0 . w ó ..:' "s' -f -.Si.FM4. 04. 4p p.fml.. F b *-°iOO. wu.O . n u,° . 4- .^..4O 01/4.0. ,1 O r OI.O O UvnilfVi .. °....' O"r"1:' / a.O o ... ^1:\ o ° _! ó' "YM or"4. m.' 0,..., 001011, 2 o m..' o [wwOw.mpL..n°° M..[... .° OAU« o.v 'w..w"o °suw. Ow... Ó M m.: 0.: ° ....° x 6440 "ao [..40 0 :'¡ 4. ' C A R R O L L°=^o .w °M. °[.n.Nl.. w'_v piwmr ° M 'os...... 40 400 °'s.*OÑ. orw. Cblh '. .w«.0.0 uún L ° . I I 4 Y . o V° Lw M '..: .. o"'o G4, .+^b 4 i 9 xo1áwwN 4° I(Me 0 .o A Ró:v" O R D k,yn' j?xan ,.M°IVaáw''w..I o ;.,..R o , Y40w 0,,,,, 'MOW,/ "..'. .°. ' 44. °a..w P ° p n ó . .° M,n. 'ñ. ; ' ." . .,_? v_.ó s. °"_n...,_ ó:.,° .o - WGAL -TV viewers support Mr. Channel 8, symbol of WGAL -TV's increased power, in his market claims. Although mail comes to WGAL -TV fróm a great many miles away, the heaviest response comes from the white area above. WGAL -TV didn't draw the map ... its viewers from Harrisburg, York, Lancaster, Reading, and Lebanon did! For larger coverage, bigger audience, WGAL -TV. greater sales potential, buy Mr. Channel Eight

WGAL Represented by MEEKER AM FM TV New York Chicago Los Angeles San Francisco A Steinman Station Clair R. McCollough, Pres

Aprii 27, 1953 Page 7 BROADCASTING TELECASTING ERE WEJO AGAI4 (Who Sez Radio's Daid ?)

. L _ ,` 4s r -)

After the NARTB Convention this month, the citizenry of Los Angeles will need only to consult Seismographic records for proof radio's still going great guns! Like the bee (proved by experts to be aerodynamically incapable of flight) radio continues to "get off the ground" in the Omaha, Council Bluffs area too-as dramatically proved by KOWH. If you can tear your eyes away from elsewhere on this page, take a gander at KOWH's Hooper -averaged below for the 17 -month period from Oct., 1951, to Mar., 1953. How's that for a honey? 35.7% Largest total audi- 25 ence of any Omaha OTHER station, 8 A.M. to 6 20. Sta_"A Sta. "a" STATION RATINGS P.M. Monday thru Sat- so_n'sre...e.. urday! (Hooper, Oct., 15_ 1951, thru Mar., Sta.Sla. "C" 1953.) 10 Sta.S "D"" 5. Sta. "E" Largest share of n audience, in any individual time period, of any independent station in all America! (March, 1953.)

O M A H A

Page 8 April 27, 1953 BROADCASTING TELECASTING or deadline

NARTB Membership Shows BUSINESS BRIEFLY CONGRESS ON SPOT Sharp Increase in Year STARTING yesterday (Sunday), P & G CONSIDERING Procter & Gamble AM STATION membership of NARTB totaled WTOP -TV Washington scheduled large Co., Cincinnati, through Dancer-Fitzgerald- 1,112 AM stations on eve of Los Angeles con- number of station breaks pointing finger Sample, N. Y., considering, but has not yet vention, representing increase of 139 AM mem- at Congress for failure to reach decision approved, radio campaigns in about 75 markets bers in last year. Total membership includes by weekend on whether District of Co- starting mid -May. 376 stations (370 last two radio net- FM year), lumbia is to have daylight saving. An- works (MBS, NBC); 153 TV stations (83 last nouncements note that many favorite RAZORS MAY USE SPOT American Safety year); four TV networks (ABC, NBC, CBS, CBS programs are heard an hour earlier. Razor, through BBDO, N. Y., is considering DuMont); 105 associates (74 last year). They conclude: "It is now -- o'clock NARTB convention headquarters said Friday spot radio campaign in Texas and Arizona on EDT, - - o'clock EST." that banquet program for next Thursday will behalf of its Blue Star blades. Definite decision be "surprise package," refusing to divulge expected in about 10 days. names of talent. FCC Comr. Frieda Hennock was last -min- Coca -Cola's NBC Programs LINING UP TV Newman Lynde & Assoc., ute addition to convention program. She com- Jacksonville, Fla., lining up TV spot availabil- pleted arrangements at weekend to attend On 375 MBS Stations ities for schedule for its client, King Edward meeting and is to be member of special Friday COCA-COLA Co. signed late Thursday for Cigars. panel composed of FCC members. sponsorship of its forthcoming NBC radio -TV series on more than 375 Mutual stations in PACKARD ANNOUNCEMENTS Packard Better Media Research towns without NBC affiliates. Signing came Cars, through Maxon Inc., N. Y., and Detroit, after union officials and company, who had placing radio spot announcement campaign to Advocated by Harper been negotiating over problem posed by fact start May 8 in number of pre -selected markets would be second use MILLIONS of dollars in media decisions being that Mutual's broadcasts for eight spots each. of taped program, agreed musicians and vocal- made on basis of unevaluated data, Marion ists on show would be paid regular fees. Fea- NEW PRODUCT LOOKING Harper Jr., McCann- Erickson president, told Enzo Jel Co., turing Eddie Fisher, program starts on NBC - Sheboygan, Wis. aspic, AAAA convention at White Sulphur Springs, (tomato pudding), in- TV on April 29 (Wed. and Fri., 7:30 -7:45 troducing new product, Jelex (sugar -free gela- W. Va., Friday (early story page 64). He said p.m.). Audio portion, taped, will be carried tin) to leading chain, super- market and whole- $250,000 budget of Advertising Research Foun- by NBC radio starting May 5 (Tues. and Fri., sale grocery stores. General and cooperative dation should be quadrupled. 8 -8:15 p.m.). Mutual will then carry tapes advertising campaign planned, with radio and Evaluation of radio -TV ratings is one of (Mon. and Thurs., 10:30-10:45 p.m.) starting TV probably being used. Agency: ARF's big projects, he said, and added ARF May 11. Agency: D'Arcy Adv., N. Y. Schoenfeld, Huber & Green Ltd., Chicago. work will bring better media data with wider acceptance. Radio Pioneers to Honor GUM CAMPAIGN Pharmaco Inc., for new Bennett Cerf, Random House president and Conrad, 'Father of Radio' product, Ora -Gum, starting spot announcement radio-TV panelist, urged use of more humor campaign in five radio markets on May 4 for AWARD to Dr. Frank Conrad, whose ex- in copy. He said some advertising underrates eight to 13 weeks. Agency: Sullivan, Stauffer, American intelligence, citing radio-TV com- periments led to founding of KDKA Pitts- station, Colwell & Bayles, N. Y. mercials that are "insulting, elementary, sirupy burgh, pioneer Westinghouse to be made tonight (Monday) at annual Radio and raspy." Pioneers dinner at Hotel Statler, Los Angeles. INSURANCE SPOT TEST Liberty Mutual Stockton Helffrich, NBC continuity accept- Selection was unanimous and was made by Fire Insurance starting spot test on May 4 in ance manager, took part in AAAA closed panel committee headed by William S. Hedges, NBC. St. Louis and one other radio market, for four on advertising content. CBS Radio represented R. A. Neal, Westinghouse Electric Corp. weeks and one week, respectively. Agency: at convention by Adrian Murphy, president, vice president, to accept award on behalf BBDO, Boston. and John J. Karol, network sales vice president. of Dr. Conrad, scientist. Dr. Conrad had AAAA discussed TV costs but took no served Westinghouse 20 years until death in VITAMINS ON RADIO McKesson & Rob- formal action. Main concern of meeting was 1941. His son, Francis Conrad, ABC vice bins, N. Y. (Bezel vitamins), buying radio spot to find ways of increasing advertising budgets. president, to receive award on behalf of Dr. announcement campaign in about five markets, Conrad, the in past have man. Other awards effective May 1 for 13 weeks. Agency: Elling- gone to Thomas Alva Edison, Guglielmo Mar- ton & Co., N. Y. NBC Offers Summer coni and Reginald Fessenden. Radio Sales Plan Citations to outstanding living leaders in GAINES PLANS DRIVE Gaines Dog Food radio will be presented by Mr. Hedges to Dr. (dog meal), through Benton & Bowles, N. Y., NBC's new summer radio sales plan (see early Vladimir K. Zworykin, RCA Labs.; Dr. E. F. preparing radio spot announcement campaign W. Alexanderson, General Electric Co.; John story page 80) is being officially announced in scattered markets, starting in May. today (Monday) by network, which calls it V. L. Hogan, Hogan Labs.; Dr. Orestes H. "one of the greatest economy buys ever offered Caldwell, Caldwell -Clements Inc., and Donald Manson, former general manager of CBC. in network radio." Effective May 31 through Lucille, Desi at Convention Aug. 28, plan is called "Summer Tandem" and offers participations in one to six shows, for WCAU -TV Readjusts Rates LUCILLE and Desi Arnez, of CBS-TV I Love any length of time, at $3,856 per participation. Lucy program, will officially open NARTB con- BOTH day and night rates readjusted effective This figure covers time (one- minute commer- vention Wednesday morning. They will appear May 1 by WCAU -TV Philadelphia. New time promptly at 10 o'clock and will be introduced cial plus opening and closing billboards) and class, AA, set up for 8 -10:30 p.m. hours, seven talent on full 197 -station network. Graduated days per week, with base rate ranging from by Clair R. McCollough, Steinman Stations, discounts for each additional participation dur- $1800 per hour to $187.50 for 10- second spot. convention committee chairman. Mr. McCol- ing week. NBC merchandising assistance also No change made in A, B or D rates. Class C lough said their role in convention is timed for available to summer tandem sponsors. rates up 11.1%. 10 o'clock sharp because of shooting schedule. BROADCASTING TELECASTING April 27, 1953 Page 9 s8á0 Budget Brings 4SONEW Customers

co. Wlrtae WOG WJBK GIVES

_ ., T.mw ' rabt{eoow 9.,t *it yIC°mt,w QUICK RESULTS ryrYr Yb W\ene, a1p°Meiu\nl cYnYr'ue. w dUI` u n. ... .w' 1r.o

Pea..°. ur.et.°a°e.-.°nutwu N° ét \YCw M Mct wV \N`°IY

v '°'"" `YDlr3YI.0o00YSY.bmnéP°YIWY1uT.te. \NrY. ÿauurl,ddyayt;Arb{'`Mctu{K°db{n.w n^°V t yu\ dvruytcYw1 vN 1 b,rlw.lY au \ aditl°N t.r.nt é 1 : m nY u6. 1re mO{. 1 Y1^°dATYO^d Nt u 1 t°talrncnom` Nrt. Vwt á b Ow M 1n v1u re Yt oa ucuttw m.rn.b ,talen,.. Want Proof? Here's a Typical for o. WJBK "Success Story"

"We have used only the Don McLeod Show, for approximately two months now - one spot a day, six days a week -and here is the run down of the return. We have found by checking back over our sales, since our radio advertising on your station began, that over 450 new customers have made purchases at our subsidiary, THE MILLS FABRICS MART. The total amount spent by these 450 new customers, has been upwards of $6,000.00. This, in return for approximately $800.00, spent for radio advertising, means that for every 80c spent for radio advertising we receive over $6.00 in purchases. Considering the fact that The Mills Fabrics Mart is located more or less out of the way in Ferndale, Michigan, I think these results are nothing short of phenomenal."

4,44 7-Vetroit A STORER STATION Tops in MUSIC, NEWS and SPORTS

National Sales Mgr., TOM HARKER, 488 Madison, New York 22, ELDORADO 5 -7690

Represented Nationally by THE KATZ AGENCY

Page 10 April 27, 1953 BROADCASTING TELECASTING PEOPLE

JOHN MacVANE, well -known commentator - reporter, signed as member of ABC news staff starting June 15, network announced Friday. He will replace Pauline Frederick-who's moving to NBC (see separate story, this page), ar deadline -in handling nation -wide news commentary program heard 8:45 -55 p.m. Mon.-Fri.; will be heard Sat., 7:15 -7:30 p.m., and also will be available for TV news assignments, plus regular appearances on ABC -TV's All-Star News (Sun., 8 -9 p.m.). Examiner Recommends Grant TOP TALENT ON WJAR -TV CLYDE McDANNALD Jr., account execu- Of Uhf Ch. 33 to WKJG tive, Harry B. Cohen Adv., N. Y., to American INITIAL decision recommending grant of uhf WJAR -TV Providence has signed Bobby Safety Razor Co. as media manager. Breen, movie TV Ch. 33 at Fort Wayne, Ind., to WKJG personality, as in. c. and there was issued Friday by FCC Hearing soloist on new Monday -Friday 5 -5:15 JAMES E. ANDERSON, former salesman with Examiner Fanney Litvin. Ruling recom- p.m. program titled Bobby Breen Talent WGN Chicago and Chicago Tribune, and mends denial of competitive Ch. 33 bid of Club. Variety series will present aspir- GEORGE B. ANDERSON, with W. Biggie WGL Fort Wayne. This is second initial TV ing New England talent. Levin Radio -TV production firm past nine decision since thaw. Conclusions cited greater years, have opened their own radio and tele- ownership- management integration, more division agency at 53 W. Jackson Blvd., Chicago. versified business interests of controlling parties Shouse Chief Executive and their lack of connection with either news- HENRY C. BONFIG, vice president of Zenith paper there. Of Crosley Division Radio Corp., Chicago, will address Chicago Federated Advertising Club luncheon Thursday WTVM (TV) Answers WGRD JAMES D. SHOUSE, Avco senior vice presi- on rising TV advertising costs. dent and chairman of WTVM (TV) Muskegon, Mich., uhf Ch. 35 Crosley Broadcasting Corp., becomes chief executive of all permittee and subject initial Sec. 309(c) official WINFIELD HOSKINS, formerly with Biow of Crosley Division economic injury protest hearing, presented en- operations including radio, Co., N. Y., appointed television copy supervisor TV and appliance activities, according to Friday gineering evidence Friday before FCC Hearing at Needham, Louis & Brorby, Chicago. In announcement by Victor Emanuel, Avco Examiner Gifford Irian to refute charges by newly- created position, he will supervise cre- board chairman -president, and Thomas E. protestant WGRD Grand Rapids that WTVM ative copy production of TV commercials for Wood, board chairman of Aluminum Indus- network shows of agency. (TV) fails to put minimum signal to whole of tries Inc. Muskegon. WGRD charged FCC violated own rules in making grant since small part of city John W. Craig, vice president of Avco and F. CARLETON McVARISH, manager of isn't covered (early story page 68). WTVM general manager of Crosley Division since audience promotion for Mutual for seven years, 1948, has resigned those (TV) argues disputed area is public park, positions to become appointed to newly- created post of director of never will be built up, but by its revised com- chief executive official of Aluminum Industries. audience promotion and merchandising. He putations is fully covered. Further session Mr. Shouse, also Avco director and mem- joined MBS after 14 years with Yankee Net- set May 5. ber of executive committee, will supervise divi- work where he was director of merchandising sion plants in Cincinnati area as well as Nash- and research. Osborne Answers WSTV ville; Richmond, Ind.; Batavia, Ill., and Carroll- Charging possible "actionable" material ton, Ky. He continues as chairman of Crosley RCA Tube Dept. in local broadcasts and petition to FCC by Broadcasting Corp. (WLWT [TV] Cincinnati; Exhibit WSTV Steubenville, Ohio, which alleged the - WLWD [TV] Dayton; WLWC [TV] Columbus; In Renaissance Room atreman John R. Osborne's competitive Ch. 9 WLWA [TV] Atlanta; WLW Cincinnati; WINS LARGE exhibits application there was filed only to "delay," New York). of RCA Tube Dept. products Mr. Osborne told FCC Friday WSTV bid may will be on display in Renaissance Room of Bilt- more be "defective." In letter to WSTV attorney, Mr. Hótel, Los Angeles. Department was Osborne asked for broadcast scripts and other Nielsen Ratings not included in NARTB's official convention exhibitor list made available in advance (see data. Petition also alleged WSTV "encouraged" CBS RADIO's Jack Benny topped eve- show list page 84). circulation of petitions to be mailed to Congress ning, once -a-week category in A. C. Nielsen Products on display will include over 75 questioning his "good faith." Co.'s national ratings for week of March 15 -21, types of tubes used in broadcast on basis of 5,863,000 homes reached. Week- and industrial applications, including Merger, New TV Bids, FCC Actions day programs topped by Arthur Godfrey for TV camera, power cathode ray, rectifier, photo tubes, Ignitrons, Merger proposal filed Friday: Nabisco and Liggett & with Myers, 3,536,000 Thyratrons, and KHMO -TV Hannibal, Mo.- Courier -Post Pub. and 3,401,000 homes reached. special types. Co. Requests assignment of CP for vhf Ch. 7 At the exhibit will be H. C. Vance, man- to Lee Bcstg. Inc. (WTAD Quincy. Ill.). con- testant for vhf Ch. 10 Quincy with Quincy ager, Industrial Tube Sales; R. E. Johnson, Bcstg. Co. Consideration $7,580. Courier -Post William J. Moser Killed broadcast tube specialist; C. A. Brokaw, Los gets 20% for option on interest in WTAD $100; Angeles district sales manager; J. E. Kelley, 000. Lee plans auxiliary studio in Quincy and WILLIAM J. (Mike) MOSER, 37, - will dismiss bid there should FCC require it. creator Boston district sales manager; G. R. Vance, producer of ABC -AM -TV Space Patrol, and New TV applications: Seattle sales representative; W. L. Lessing, Los Phoenix, Adv. Co. Askins Toni Slott, 32, his secretary, were killed early Ariz.- Desert (H. R. Angeles sales representative; R. W. Frisbee, (30 %) and four other local businessmen) re- Friday when struck by auto in Hollywood. quests vhf Ch. 3, effective radiated power 100 San Francisco sales representative; They were leaving cerebral palsy campaign E. W. Mann, kw visual and 50 kw aural; antenna height above Los Angeles sales representative. average terrain 1,630.5 ft. meeting, of which Mr. Moser was honorary Oak Hill, W. Va.- Robert R. Thomas Jr. requests vhf Ch. 4 (assigned Fayetteville), ERP chairman. Surviving Mr. Moser is his wife, 5 kw visual and 3 kw aural, antenna 738 ft. Helen. Frederick, Harsch to NBC Granted power changes and STAs: KFXD (TV) Nampa, Idaho -Issued special tern APPOINTMENTS of radio commentators porary authority to commence commercial Pauline Frederick and Joseph C. Harsch to operation, effective April 17 -Sept. 17. Vhf Ch. 6. WTVO (TV) Rockford, Ill. - Issued STA to NO MM OBJECTIONS NBC's news staff will be announced today commence commercial operation, effective April (Monday) by William R. MacAndrew, man- 19 -April 29. Uhf Ch. 39. AMERICAN Federation of Musicians WLBC -TV Muncie, Ind. -Issued STA to com- (AFL) announced Friday it "would in- ager of news and special events, who also mence commercial operation, effective April 17- reported NBC newscaster Clifton Utley will June 29. Uhf Ch. 49. terpose no objection to distribution of WKLO -TV Louisville-Granted ERP boost on TV films containing music of the Corona- take over additional 10:30 -10:35 p.m. EDT uhf Ch. 21 from 200 kw visual and 100 kw aural network news program, Monday- Friday, ef- to 215 kw visual and 110 kw aural. tion [of Queen Elizabeth] within U. S. WPAG -TV Ann Arbor, Mich.-Issued STA to and Canada." James C. Petrillo, AFM fective May 4. Miss Frederick, currently ABC commence commercial operation, effective April news commentator, will join NBC radio on 20 -April 30. Uhf Ch. 20. president, said he had written British WFTV (TV) Duluth, Minn.- Issued STA to musicians union that cooperation was June 15 with Mon. -Fri. 1:30 -1:45 EDT Home commence commercial operation. effective April Edition of News show. Mr. Harsch, Christian 22 -Oct. 22. Uhf Ch. 38. extended out of deference to Queen WOR -TV New York-Granted ERP drop on Elizabeth II and "to aid in furtherance Science Monitor Washington correspondent, uhf Ch. 9 from 316 kw visual and 158 kw aural already has launched special Saturday night to 130 kw visual and 65 wk aural and move of international good will." transmitter to atop Empire State Bldg. commentary, II:15 -11:30 p.m. EDT. BROADCASTING TELECASTING April 27, 1953 Page I1 *GROWING WITH index BROADCASTING SOUTHERN TELLCASTING

THE NEWSWEERIY OF RADIO AID TELEVISION CALIFORNIA Published Every Monday by Broadcasting Publications Inc. During 1952, the eight count- Advertisers & Agencies 46 Film 58 Open Mike 19 ies covered (.5Mv) by KMPC At Deadline 5 For the Record 144 Our Respects 26 added 171,358 buyers to this Government 66 Closed Circuit 9 People 128 In Review 16 already wealthy, fast -growing Editorial 162 Programs & Promotion 126 Lead Story 35 Education Program market! And more and more 82 Manufacturing 82 Services .... 60 advertisers are using KMPC to Facts & Figures 53 Networks 78 Stations 78

Feature Section 99 On All Accounts 30 Trade Associations . really cover Southern Califor- .... 60 nia. It's the one -station net- Executive and Publication Headquarters work! Write or call for avail - abilities now. Represented 870 National Press Bldg.; Washington 4, D. C. Telephone MEtropolitan 8 -1022 nationally by H -R Represen- Sol Taishoff, Editor and Publisher tatives, Inc. EDITORIAL Art King, Managing Editor; Edwin H. James, Senior Editor; J. Frank Beatty, Earl B. Abrams, Associate Editors; Fred Fitzgerald, Assistant Managing Editor; David Berlyn, Assignment Editor; Lawrence Christo- 50,000 Watts Days pher, Technical Editor; Patricia Kielty, Special Issues; Staff: Bob Ginsburg, Harold Hopkins, Harriet Sinrod, Keith Trantow, Don West. 10,000 Watts Nights Editorial Assistants: Evelyn Boore, Anna Campbell, Kathryn Ann THE ONE -STATION Fisher, Joan Sheehan; Gladys L. Hall, Secretary to the Publisher. NETWORK BUSINESS ,, Maury Lpng, Ausiness Manager; George L. Dent, Adv. Production i Manager; _HaIiry Stevens, Classified Advertising Manager; Eleanor hadi, ¡Iporjss, JWily, hirley Harb; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor. Duane McKenna, Art and Layout.

CIRCULATION & John P. Cosgrove, Manager; Elwood M. Slee, Subscription Manager; READERS' SERVICE Betty Jacobs, Loel Millar, Joel H. Johnston, Harold Flynn.

BUREAUS

NEW YORK 444 Madison Ave., Zone 22,. -PLaza 5 -8355. - EDITORIAL: Rufus Crater, New York Editor; Bruce Robertson, Senior Associate Editor; Florence Small, Agency Editor; Rocco Fami- ghetti, Dorothy Munster, Liz Thackston. BUSINESS: Winfield R. Levi, Sales Manager; Eleanor R. Manning, Sales Service Manager; Kenneth Cowan, Eastern Sales Manager.

CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6 -4115. William H. Shaw, Midwest Sales Manager. John Osbon, News Editor.

HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, HEmpstead 8181. David Glickman, West Coast Manager; Marjorie Ann Thomas.

Toronto: 417 Harbour Commission, EMpire 4 -0775. James Montagnes.

SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53rd issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCASTING TELECASTING, including 54 isues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issue: 354 per copy; 53rd and 54th issues: $5.00 per copy. Air Mail service available at postage cost payable in advance. (Postage cost to West Coast $41.60 per year.) ADDRESS CHANGE: Please send requests to Circulation Dept., BROADCASTING Tatacesmre National Press Bldg., Washington 4. D. C. Give both old and new addresses, including postal zone numbers. Post Office will not forward issues. ç RADIO... BROADCASTING Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*-The News Magazine of the Fifth Estate. AMERICA'S GREATEST Broadcast Advertising' was acquired in 1932 and Broadcast Reporter in 1933. *Reg, U.S. Patent Office ADVERTISING MEDIUM Copyright 1953 by Broadcasting Publications Inc. Page 12 April 27, 1953 BROADCASTING TELECASTING DETROIT SAN FRANCISCO ATLANTA HOLLYWOOD WORLD SELL SUPER-SA

DAVID ROSE

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PLUS SIAR-SIUDDED OW (s WORLD ARTISTS! MIMI BENZELL ND SELLS AND SELLS FOR RADIO . . . AND WORLD'S MANY BLE RADIO FEATURES WILL SELL FOR YOUR STATION

FUN- PICKED t APPEALING GAMES!

1. KNOW YOUR WORLD 2. HOLLYWOOD HOOPLA

3. LET'S GO SOMEPLACE 4. WHOOZIT- WHATZIT 5. LOVE STUFF 6. BONUS TIME

7. SPORTS STUFF 8. CONCERT CORNER 9. MUSICAL TELEPATHY

10. OUT OF THE HAT

Visit World's N.A.R.T.B. ANOTHER PRIZE- WINNER Convention Exhibit . . . FREE TO WORLD -AFFILIATES! Rooms 2362 -2215, Biltmore Hotel, Angeles tations hit the jackpot as World sets You owe it to your station to find out pother precedent in local programming more about World's top -quality, big - y making available this clever, original name programming and diversified ad- nd audience -compelling quiz show. vertising ideas. Write, wire or phone YOU WIN!" is packed with appeal for today for more information on World dvertisers and audiences alike ... just ... the Service that means more prof- v part of the steady flow of spectacular itable operation for World- Affiliate sta- coney- making ideas sent to World - tions from coast to coast! kffiliates month after month. WORLD The Only All- Purpose LOCAL SALES SERVICE WORLD BROADCASTING SYSTEM, INC. 488 Madison Avenue, New York 22, New York An Affiliate of The Frederic W. Ziv Company EDDY HOWARD MONICA LEWIS CASS COUNTY HELEN FORREST TINY HILL CINCINNATI HOLLYWOOD BOYS IN REVIEW

ABC ALBUM ABC -TV, Sunday, 7:30 -8 p.m. EST, 4- 19 -53. Director: Sir Cedric Hardwicke. Executive Producer: Herbert Brodkin. Produced by ABC in association with Rich- ard H. Gordon Jr. and Jay Garon, Brooke, Schultz Assoc. Designer: Bob Bright. Music: Glenn Osser. Story: "Mr. Glencannon Takes All." Based on Saturday Evening Post story by Guy Gilpatrick. Adapted for television by Alvin Sapinsley. Cast: Robert Newton, Melville Cooper, Myron McCormick, Bibi Osterwald, Cliff Hall, Henry Lascoe, Mercer McLeod, Phil Coolidge.

CHAPTER II of the ABC Album, a new weekly, half -hour show first seen three weeks ago on ABC -TV, was telecast April 19. The network's newest and much -publicized dramatic undertaking was described in some introductory, HERE'S ANOTHER comments as a series designed to bring the viewer the best in drama, comedy and mystery. WDSU "EXTRA" PROMOTING The "best" was altogether possible after a look at the roster of talent engaged by ABC. But EVERY DAY... the play offered April 19 fell short of the ITS PROGRAMS eulogy that preceded it in spite of the pains that were probably taken with its production. ALL YEAR 'ROUND! "Mr. Glencannon Takes All," an adaptation of a magazine story and the series' second show, was billed as a comedy. Not too many minutes passed before it was clear that the comedy label had been only figurative. The plot traced some escapades of a Mr. Glencannon, an outspoken sea -going gambler whose tactlessness lost and, through a series of supposedly comic incidents, ultimately regained a fat contract for the shipping firm which employed him. As the unpredictable Mr. Glen- cannon, Robert Newton did his level best. He had a fine supporting cast. The show was under direction of Sir Cedric Hardwicke, a gentleman with a lengthy and varied theatre background. "DAYTIME SHOW Not Enough Time {WEEK DAYS 90:45A.M. But the director and his cast were limited by a script that ambitiously set out to cover more ground than the clock would perMit. Since the play was largely a character study of the lead role, a successful production hinged on Mr. Yes ... spectacular is the word for this Newton's ability to fully develop his interpreta- tion. Mr. Glencannon's comic quality unfortun- newest WDSU promotion "extra ". Each ately was lost in a rush -rush attempt to get the day over 100,000 New Orleanians pass story told in 30 minutes. There wasn't time for this gigantic, illuminated eye- stopper anything else. Adaptations of detailed dramatic or narrative busiest located at one of the city's works are a risky business when the story must intersections. And to add further effective- be cut to fit a half-hour format. Quality scripts written especially for TV production of this ness to its impact ... a new WDSU show type might be few and far between but it would is featured every month, giving a pay ABC to send out a search party to track continuously changing panorama to viewers. them down. The series, which will continue to present the tops in the acting profession, seems This is further proof that at WDSU, to have everything else. promotion is a year 'round job. t r

THE NATION'S BUSINESS Transcribed quarter -hour on 17 stations. Sponsor: Fairbanks -Morse Co. Write. Wire Agency: The Buchen Co. or Phone Your Writer: John Cole, The Buchen Co., Chi- cago, in collaboration with editors of JOHN BLAIR Man! Nation's Business. Producer and Director: Robert Long, The Buchen Co.

BUSINESS problems and current events, as they affect the world in general and the United Page 16 April 27, 1953 BROADCASTING TELECASTING States in particular, got an aural going -over on the initial broadcast of a new program series heard last Monday and Tuesday nights on thirteen and four stations, respectively. The transcribed quarter hour news analysis titled The AKRON'S Nation's Business has attracted the sponsorship of Fairbanks-Morse Co., Chicago industrial manufacturing firm. Eventually the show will be in some TOP aired 40 markets. Magazine Is Source Source material for the series is being sup- STATION plied S. by Nation's Business, a U. Chamber of © 1949 Commerce publication whose guiding principle wACa1 seems to be that a business-conscious and well nluqs Oa iol l.ons! informed public is a healthy thing for all enterprise. Any resemblance between the magazine and radio program of the same name is purely intentional. The tone of the first broadcast reflected the March -of -Time influence both in narration and presentation. The script was keyed to show how today's developments -tax legislation, communist infiltration in our school system, social security extension and such matters -will affect America's tomorrow. A straight question- answer format was used to supply facts (not answers, it was pointed out) on which Mr. Citizen can base his own conclusions. There i was a tendency in this first broadcast to place emphasis on minor points. A better production might have been forthcoming if important facts were not bogged down in considerable and superfluous detail. In this respect no apparent attempt was made to bridge the gap between the written and spoken word. Rewrite for Radio In content, the magazine is making the most of its new sounding -board. The Nation's Busi- ness (radio version) showed little evidence of tailoring the editorial matter found in Nation's Business (magazine, that is) to fit the radio medium. Here was a verbatim presentation of last week's issue. Some radio -wise soul thought of using the voice montage technique in the show's production. This added some vocal variety to what otherwise would have been a dry quarter hour. * * * BOOKS THE PEOPLE'S RIGHT TO KNOW by Har- COMING! old L. Cross. Columbia U. Press, 2960 Broadway, New York 27, N. Y. 405 pp. $5.50. CHAIRMAN of the American Society of News- WAKR -TV paper Editors' Freedom of Information Com- mittee, James S. Pope (Louisville (Ky.) Cour- ier- Journal and Times, and WHAS- AM -TV), Akron's and his committee directed Harold Cross, a 40 -year veteran of newspaper law, to make a study of freedom of information in this country. FIRST Dr. Cross' findings, released during the ASNE convention [B T, April 20], are primarily directed toward newspapermen, but in many areas are applicable to broadcasters and telecasters TV as well. The report opens with a general background, including the sources of our laws, a Station short history of public record keeping and its accessibility, and necessary definitions. He next discusses virtually every phase of inspection of non -judicial state and municipal records, then ch. 49 state judicial records. Three other major topics consider the accessibility of judicial proceedings, access to state and municipal legislative and administrative proceedings, and federal o 1919. SUMMIT RADIO CORPORATION non -judicial records and proceedings. Dr. Cross blames the press for some of the secrecy in government, and states that part of the trouble can be attributed to a tendency on the part of the press to let adverse trends go unchallenged. 5000 WATTS o ABC Represented by WEED & CO. Dr. Cross' crisp, clear writing and extremely well- documented study embodies the best traditions of good journalism. BROADCASTING TELECASTING April 27, 1953 Page 17 Don't miss the RCA E

See RCA's famous 1 -kw UHF installation- similar to the 13 RCA-equipped UHF stations now "on -air" See the one and only 10 -kw transmitter for VHF See RCA's complete TV station layouts in miniature for UHF and VHF See RCA's comprehensive line of AM transmitters See RCA's new audio equipment

The place: Renaissance Room, Biltmore Hotel, Los Angeles

Page 18 April 27, 1953 BROADCASTING TELECASTING OPEN MIKE

In Which Algy writes to . . Welcome Mat 1 EDITOR: It is with pleasure that I join in welcoming Miss Mary Dunlavey the members of the National Assn. of Radio and Television Broadcasters to our state for their annual convention. Radio -TV Media Director We in California are proud of the leading Harry B. Cohen Inc. position of our state in radio and television, and I am sure that those attending this meeting New York City will find much of interest. I hope that those coming here from other parts of the country will have a most enjoyable visit. I send my best wishes for the success of the convention. [Governor] Earl Warren Sacramento, California

EDITOR: It is indeed an honor and a privilege to welcome the National Assn. of Radio and Televi- sion Broadcasters which once again has chosen Los Angeles for its convention, the 1953 Gold Rush, opening April 27. Los Angeles, the largest and fastest growing city in the West, is proud of its position today as the national focal point of airborne communications. In view of this, it is particularly ig o4 fitting that the association should hold its 31st to annual session here, for from this area today gea there emanates an expanding variety of pro- ° . grams of entertainment and instruction which avY° golXyitY, YA55r bÚrol1clt4 are beamed to homes throughout our land and e to remote foreign countries. eve ne a5 W no credit is the evicati°Qa1 neve And particular due twin indus- e r' w et4 tries of radio -television, dealing as they do in 1.tl'e 1' 'PO" ot, a ycto p the communication of ideas, that such pro- as big ci e tie Cn ,pe B t5 Se et e °m or grams are so free from expressions inimical to i tn 5 54o1X5 ïetn our democratic form of government and to our LyO n'cln tp` lopea 5°°°co1 cherished ideals and traditions as a free people. 61.1 41.1.. e ml . So it gives me pleasure, as mayor of the toe-1 4° e`1 8s cn av City of Los Angeles, to extend a hearty wel- 'ale ye 1.1 anae aoal aaYoa, come to the association members, and to con- * gratulate BT on its special edition dedicated ° *al na5 saai v1e5 tr Eße "to,- to the 31st annual convention of the NARTB. as, iwovla S now e w 5t, entering 23rd year, Your publication, its J has grown with the expansion of radio -tele- sta 6 vision, continuing its outstanding position si tneve 5go oq t'a e ° tn among trade publications. YYaa p t'a.- tner [Mayor] Fletcher Bowron g 1 5 t.° to4115tenuv roegt Los Angeles a°r qev gi`15gYoe r Split Run? W Yves' 5 EDITOR: v1 yoa Perhaps your readers would be interested ti° e in thinking about and discussing a new idea ext tl in the use of network broadcasting . . aloa Here is how "split run" broadcasting or telecasting would work: The network would be split into two sections. There would be two advertisers for each program. They would alternate their commercials on each of the two sectional networks. On television, the policy is towards bi-weekly sponsorship. This means the advertiser must wait two weeks to reach any of his market. This new plan would allow him to influence half of his market each week. This plan would help solve the problem of t(le national advertiser with. a limited budget who needs frequency in his advertising. His IL 5000 results would not "peak" every two weeks but wcIIs would be available in part of the market each week. CHARLESTON WATTS Strip shows could also be used on a "split THE TIERNEY COMPANY run" basis. Up to five accounts could cooperate. . . . Advertisers would continue to buy entire programs rather than merely par- r CBS Radio The Branham Company ticipations on a show. 4//iiii ", West Virginia's Leading Advertising Medium It would be interesting to read what your

BROADCASTING TELECASTING April 27, 1953 Page 19 OPEN MIKE

other readers thought about this new concept of "Split Run" advertising. Allen P. Solada, Sales Director WHGB Harrisburg, Pa. Hirsute Harmon EDITOR: Thought you'd be interested in the enclosed picture that I took while down in Durham, N. C. They were having their Centennial and

I took the picture of Harmon Duncan, president of WTIK. They all had to join the "Bush- whackers" or buy a shaving permit at $2 per week. Barry Keit Headley -Reed Co. RESPONSIBILITY New York lias been placed in our bands Both Are Radio EDITOR: BST issue of April 13 just followed me down of Before you can sell a market people ... here to Daytona Beach (yes, Mr. Hollings- you must have their trust and confidence. worth, an FM station operator can take a vacation) and I couldn't help commenting on Mr. WMC's privilege of broadcasting, since its in- Hollingsworth's letter in OPEN MIRE. ception in 1923, has always been regarded as FM has long since passed the "it's somebody a great responsibility to its listeners. else's fault" stage. It is a sound business with specialized and general audience appeal. Any More than thirty years of outstanding public one in FM now (and believe it or not, Mr. Hol- service has built for WMC an audience of lingsworth, people are going into FM every week) is in because he wants to be, not because . . . has created a prestige unfailing loyalty he is trying to pioneer or prove himself right. that is unparalleled for any other station in Forget about the hi- fidelity if you want, but Memphis and the Mid- South. it would be quite a shock to many AM station managers to attempt to listen to their own stations in the suburbs at night. If an FM affiliate in a 30% FM area can get five times as much area and population coverage as the AM, which is often the case, the AM -FM had better shine up that FM transmitter and treat it with the respect it deserves. No, Mr. Hollingsworth, I am too busy running a successful FM business to argue AM vs WMC FM; they are both radio so let's stop bickering M E M P H I S and start promoting radio, AM and FM. Edward A. Wheeler NBC 5,000 WATTS-790 K. C. President WEAW-FM Evanston, Ill. National representatives, The Branham Company WMCF 260 KW Simultaneously Duplicating AM Schedule Dissent from Dissenter EDITOR: First TV Station in Memphis and the Mid -South WMCT Have watched with ironic amusement, the Owned and Operated by The Commercial Appeal long record of dissents by Comr. Freida Hen - nock through the years. When the discussion of cancellation of educational TV reservations comes up sometime in the near future, we shall undoubtedly see another glorious dissent on Page 20 April 27, 1953 BROADCASTING TELECASTING Standard Electronics Corporation delivers ANOTHER R \; TELEVISION TRANSMITTER \s AJJEAD of schedule MORE POWER

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the part of Comr. Hennock. It seems to me that if all she has to do is go around dissenting and burning holes in the Would you save money industry with her educational "torch," it's no wonder that President Eisenhower is looking around for someone to re -place her. Donald W. Lloyd Syracuse U. on pork if you bought Radio -TV Center Syracuse, N. Y.

Another Curtain Call a WHOLE PIG? EDITOR: ... I have pulled the entire "ABC's of Radio and Television" out of the March 30 issue for a special evening of reading at home. I think the caption which begins, "Even the most experienced radio and television executives would find it hard ..." is a very fair statement, and f I for one am looking forward to this piece as HAM much as anything I have seen published for a long time. John H. Heiney Ford Motor Co. Dearborn, Mich. EDITOR: My congratulations to BROADCASTING TELE- CASTING for its "ABC's of Radio and Televi- sion." You know how many times I get caught going around making speeches. This is one of the best factual reports that I have seen, and I congratulate you on your being willing to devote that much space of an already crowded issue to bring the information to the industry. Robert T. Mason Pres. & Gnl. Mgr. WMRN Marion, Ohio

CHANCES are that you would for animal feeds. Long Way from St. Louis come out short on the deal. Here's The money he gets from these EDITOR: why: by- products helps to cover the Texas is a big state but does not yet reach St. Louis. Thanks for the publicity, a 240 you costs of turning the pig into pork, but KTSM- From -pound porker TV is not in St. Louis as reported in ... the would get about 100 pounds of converting it into store -size cuts, April 13 issue of BROADCASTING TELECASTING the more popular cuts: smoking hams and bacon (expenses you'd have to add to the Karl O. Wyler, President (29 lbs. ham, 27 lbs. bacon, 10 lbs. pork KTSM El Paso, Texas price of the pig). chops, 18 lbs. pork roast, 11 lbs. smoked [EDITOR'S NOTE: BTSM -TV, which is scheduled to go on the air Sept. 15, is herewith re- picnic and bulls, 8 lbs. pork sausage.) Does that help you understand stored to EI Paso.] the meaning of the saying that You'd get about 20 pounds of cuts "the meat industry doesn't make Wage Scales you buy infrequently, if at all- money, it saves it ?" EDITOR: such as tail, feet, neckbones, Page 48 of your April 6 issue carried an spareribs And salt pork. Did article captioned "Doherty Warns TV Men of You'd get a whopping big pail- you know Personnel Scarcity." With due respect to the ... pigs come into a packing NARTB vice-president, I would inform him of ful of lard -35 pounds of it- plant in "one piece" ... they a vast reservoir of trained men that exists. A which you could buy at the store leave in as many as 80 different group, a large percentage of whom are World for less per pound than the hog pork products ... that when you War II veterans, have been professionally speak of the "meat packing in- trained under the GI Bill in all phases of TV cost per pound. dustry" you mean 4,000 differ- broadcasting. The remainder full 90 ent companies ... that through Mr. Doherty stated to the Florida television -a their competition, efficient applicants the difficulties of acquiring trained pounds -would be waste -of ab- modern methods and full utili- personnel at a reasonable wage scale. I wish solutely no use to you. But to the zation of by- products, your to say that after one has invested his time and meat packer it is the source of meat is marketed at a lower serv- money in education, has out-freezed the freeze ice cost between farm and table and can demonstrate his abilities, he is com- many valuable by-products-from than almost any other food? manding of a livable wage. It has been my glands for medicines to bone meal experience having received many queries from the smaller TV applicants in how little will I do AMERICAN MEAT INSTITUTE it for rather than how much can I do. One offer of $35 weekly as a projectionist is, I be- Headquarters, Chicago Members throughout the U. S. lieve, $1 more per week than a Western Union messenger receives. William Reis Brooklyn, N. Y. Page 24 April 27, 1953 BROADCASTING TELECASTING ROYAL PLAYHOUSE (Fireside Thea- HEART OF THE CITY (Big Town) - DOUBLE PLAY (With Durocher and tre)- Highest rated dramatic film pro- 52 half -hours that scored smashing Day) -Baseball's "Royal Family" pre- gram in its first run as "Fireside Thea- successes for Lever Brothers as "Big sents guests from the Sports World's tre." 52 outstanding half -hours. Town." "Who's Who ". 39 quarter- hours.

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BROADCASTING TELECASTING April 27, 1953 Page 25 SELL MORE IN THE SOUTH'S No. 1 State!

our respects A iii#11* >11/4 to ROBERT HECTOR O'BRIEN

WHEN Bob O'Brien left Montana to enter college in Wisconsin back in 1923, he told connected with the mining business, a field folks he was "going East to school." which attracted young Bob briefly some years Bob O'Brien has come a long way since later. then, geographically and professionally. Today After attending grade schools in Elkhorn he is a key figure in the topmost councils of and Helena, and being graduated at Butte - {6 Winston -Salem ABC, which he serves as executive vice presi- the mining business is not necessarily a sta- Is the home of dent, and of ABC's parent company, Ameri- tionary one -he went to Beloit (Wis.) College R.I. Reynolds can Broadcasting -Paramount Theatres Inc., of and then "came East" to the U. of Chicago. Tobacco Co. which he is financial vice president- secretary. Between attendance at Beloit and Chicago he Robert E. Kintner, president of ABC, has de- entered his mining interlude, working for about scribed his functions as "having overall super- three years in the geological and mining en- vision of all that is here." gineering departments of Anaconda Copper o As indicated by Mr. Kintner's description, Mining Co. before entering the U. of Chicago Mr. O'Brien is an important part of the "new Law School. blood" with which radio and television broad- He received his degree from the Chicago casting was infused through the merger of Law School in December 1932, got his license ABC and United Paramount Theatres last to practice in Illinois, did so in Chicago for February. He is an articulate and forceful a few months with the firm of Chapman & advocate of both of the broadcast media. Cutler, and then proceeded to Washington to begin his government "It's become a cliche to say that television service. is the greatest medium of advertising that ever Mr. O'Brien served first with the Public existed," he observes. "But there's no better Works Administration's Legal Division, start- way to say it." ing in 1933. The following November he moved over to the Securities & Exchange His confidence in radio is expressed Com- equally mission. Leaving the agency concisely: briefly in 1936, he returned to Chicago to practice law, but in "There is one statistic that is pretty con- 1937 he was back at the SEC. 4ìh0 all clusive, and that is the number of radio sets. This tenure saw him rise are not these sets as from member of People using coffee the legal staff to member of the grinders." commission in a five -year span. Automobiles Being a financial expert as well as an ad- He was a SEC commissioner ministrator and a lawyer, Mr. O'Brien might until Jan- uary 1945, when he left to become assistant in North Carolina be thought to have ideas Sold some about the to the president of Paramount Pictures. perennial subject of radio and television rates. There his executive ability earned him promotion IN He has. to ARE SOLD secretary of the film company a year after he He is well aware of the rumblings among joined. When United Paramount Theatres -SALEM'S who WINSTON big advertisers contend that television was formed as a separate company on Jan. 1, costs are getting stratospheric, and he feels 1950, he was named secretary- treasurer of the that TV's overall pricing-despite its relative new organization and also was put in charge inexpensiveness when broken down to a cost- of its radio-TV operations, which consisted per- thousand basis -is a thing that must be of WBKB (TV) Chicago, half interest in .watched by seller as well as buyer. He does WSMB New Orleans, and theatre TV devel- not feel that rates are apt to go down, but opment. that, rather, the ingenuity of TV broadcasters COUNTY Mr. O'Brien was married to Ellen Ford 15- and of advertisers will succeed in devising of his native Montana, Aug. 27, 1938, and they new, less expensive, and equally or even mote have one child, Jo Ellen, who will be 14 MARKET effective ways of using TV. in July. They live at Scarsdale, N. Y. $104,500,000 Radio, he contends with conviction, is the An outdoors enthusiast, the ABC -AB -PT Power most substantially underrated of all advertis- S.M. 1952 Survey of Buying executive is especially fond of, trout-fishing the ing media. Aside from, or perhaps because streams of Montana, but finds it impossible of, its vastness (105 million sets), he feels that to get back there often. He also likes radio has now become the "personal" medium golf, but, again, finds little time for it. On the for the public. less Recent official Hooper Ratings strenuous side -physically, that is-he is ad- show WSJS, the Journal- Sentinel "When a reliable way of measuring radio's dicted to reading Station, over books on. mathematics FIRST in the morning - total audience is found -and it will be-then in his out -of-office hours. FIRST in the afternoon -FIRST in will over," he asserts with the evening! For the radio's problems be Mr. O'Brien is a member of the Larchmont finest in confidence. AM -FM coverage, it's WSJS Shore Club. He is also a member of the in Winston -Salem. Robert Hector O'Brien, now 48, was born Alumni Advisory Council of the U. of Chicago in Helena, Mont., Sept. 15, 1904, the son of and is on the Advisory Represented by: HEADLEY -REED Council of Commerce CO. Joseph and Margaret O'Brien. His father was of the U. of Notre Dame.

Page 26 April 27, 1953 BROADCASTING TELECASTING 4

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BROADCASTING TELECASTING April 27, 1953 Page 27 " . toptii4

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illhillillIllfllll Samplers of buckram and wool used to hang around the parlor.

Samplers of radio audiences also used to hang around the parlor -but like good statisticians, they too are changing with the times, because ...

Of the 100 million new radios America has bought in just the last seven years, three times as many sets are now outside the living room as in it.

Some 20 million, for example, are now in bedrooms. 14 million in kitchens. And close to 25 million in that home -away- from -home, the family car. No other medium reaches out to so many people -no matter who they are, where they are, or what they're doing.

And even though listening to these 59 million "extra" sets has yet to be fully figured in, radio's cost -per -thousand still comes out the lowest of any media. So for any advertiser, the additional coverage - on the road and in the home -is gravy.

Everywhere there's radio. And most of it is CBS Radio.

CBS Radio is the only network ever to have all of the most popular programs, day and night. And because CBS Radio programs go into more homes (and get more hours of attention in both television and non -television areas) CBS Radio advertisers reach prospects at a cost -per -thousand rate that's 16% lower than on any other network.

If you're building your product a bigger home, shape your plans around the network where America listens most ... y CBS RADIO N Landmarks in history . . and . .

James John McCaff rey ,ndsIides on all accounts s AS somehow befits a modern young man who e has been jetted into a vice presidency while scarcely into his thirties, James John McCaf- frey, vice president and director of media for Hewitt, Ogilvy, Benson & Mather, New York, The Nation's Capital first conquered space before tangling success- is famous for both. fully with time. Born in New York on May 15, 1922, Mr. McCaffrey began his higher education at If you're looking for landmarks, Princeton, where visions of syntax contended with a fancy for the law, and a BA degree in . SALES try the Jefferson Memorial . . English was prelude to an LLD at Harvard Law if you're looking for a landslide School. in sales, buy "Midday Comics" But LLD and BA proved no match for Y & R. An executive for Young & Rubicam came upon with Eddie McIntyre on WNBW young McCaffrey while the latter was vamping television ... participations on until ready to enter Harvard. Mr. McCaffrey went, to work for the agency as an assistant this kid -appeal program will space buyer and remained seven years to be- help you reach the Washington come one of the experts in the field and advance to associate media director of Y & R, one of metropolitan area youngsters the dominant advertising firms in the industry. and their parents who annually Wanted Radio-TV Experience spend $813.51 per household Reluctantly, in April 1951, he left Young & in grocery stores. Rubicam to join Anderson & Cairns as media director, with the object of acquiring radio and TV experience. In his one -year tenure at A & C, he serviced successfully the Masland Carpet and Rootes Motor accounts, and the radio and TV operations of General Shoe. in March 1952, he moved to Hewitt, Ogilvy, Benson & Mather, as media director. Among the accounts he oversees in their advertising are: Lever Brothers' Rinso, Good Luck Margarine, Helena Rubenstein cosmetics and the Chase National Bank. It was this agency which, under Mr. Mc- Caffrey's direction, first put into effect the cele- brated four - and eight -second regional radio spot announcement campaign for Good Luck, followed this year with a national but similarly NBC in Washington oriented campaign for Rinso. The McCaffreys-his wife is the former Vir- CHANNEL 4 ginia Given -have been married seven years. They have a daughter, Nancy, 5. They own a NNWRepresented by NBC Spot Sales home in Briarcliff Manor, New York. Mr. McCaffrey's principal hobby is fishing - mostly fly fishing in Maine and Canada for salmon and trout. Page 30 April 27, 1953 BROADCASTING TELECASTING TO THIS MAN IS GOING

ARREST YOU

CITY POLICE DEPARTMENT ROD CAMERON

", starring Rod Cameron because "CITY DETECTIVE 26 half -hour films - -new series of ... is a brand the kind for television -with created expressly that arrests the attention of powerful appeal are of TV families who (and sponsor loyalty) in your market. your best prospects advertisers local and regional Available now to from MCA -TV - Advertising Showcase another outstanding sales offers a truly arresting 'City Detective" combination after week, its masterful medium. Week new viewers, entertainment wins of suspense and high makes more customers. SHOWCASE from builds ratings, another advertising to work 9 -7500 in "City Detective" Avenue -Plaza Put Rod Cameron YORK: 598 Madison 7 -1100 any NEW Ave. - DElaware how by contacting North Michigan 6 -2001 you! Find out CHICAGO: 430 Blvd. - CRestview for 9370 Santa Monica 2 -8922 offices. BEVERLY HILLS: Street - EXbrook MCA -TV Montgomery 1 -6010 of these FRANCISCO: 105 Bldg.- CHerry SAN Union Commerce 7536 CLEVELAND: Akard Street - PROspect 2102 North 2 -2604 DALLAS: Tower - WOodward 1612 Book 7 -5830 DETROIT: Street - Copley BOSTON: 45 Newbury 7863 Bank Bldg.- LINcoln MINNEAPOLIS: Northwestern Iíc PROF/T Viehm Says¡

Take ZEL here at the mike. He represents WAZL in Pennsylvania's Highest City, Hazleton. OL is in control of that aggressive consistently ZEL has WHOL station in delivered 70% of the listening prosperous, progressive Allentown, Pa. to advertisers audience trading population Serving a on WAZL. If you want the Hazleton of nearly a half million people,who trading area, you have to buy tune in WHOL for good station WAZL! No, other diversified programming. In can deliver it to you. a 6- station area WHOL is the buy.

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WID hails from WIDE in the twin cities of Bidde- LEM puts his talents to work at WHLM, that power- ford -Saco. Me., a prosperous textile manufacturing ful 1,000 Watt station in Bloomsburg, Pa.,covering a center and the leading resort area of the state. WID prosperous manufacturing and farming area, WHLM has a WIDE variety of sales records that have played leads all other daytime stations by a huge margin. a melody in money for the advertiser. This will be the 6th year in succession for major league baseball. st--, ,

WAZL WHOL HAZLETON, PA. NBC -MBS WHLM ALLENTOWN, PA. CBS (Represented BLOOMSBURG, PA. WIDE by Robert Meeker Associates). BIDDEFORD -SACO, (Owned and Operated ME. MBS- YANKEE by Harry L. Magee). (Promotion Rep. Robert S. Keller). PenøSYW3a h is _- of o,1 í -6pes.. CiYw iq

Right now you should be considering WAZL -TV Channel 63 located in Pennsylvania's highest city CNa ll H' (to be on the air early this Fall), because WAZL- TV will serve the 4- county area shown on the map. We will serve one of the most densely populated is. G areas in Pennsylvania ... and areas that will not be served by any TV station from Wilkes -Barre or Scranton. The service area which WAZL-TV will serve will reach 271,927 in its Grade A coverage and 498,330 in its Grade B coverage, totaling 770,257 people within both categories.

, nkhannock 1 k I LAPORTE ocksville Mountain Springs

HUGHESVILLE Plymouth W I LKESBARRE Thorn burst BENTON Hano ver Stillwater I LI11 I ¡-1 Tobyh!nna t__ /__, _ I°. V L. : -1 4 Briar Creak WHITE HAVEN ,,,; , í':. r I f- LL. : BERWICK T; ANNÉRSVILLE NESCOPECK BIDOMSBURG FREELAND Almedia Hazleton Krasge- DA ?.I`!:L",_.. _ HAZLETOAI *W WEATNERLY ville Kalagresz BEAVER MEADOWS N u meda MCADOO TRESCKOW MAUCH CHUNK SHENANDOAH SHAMOKIN TAMAQUA

MAHANOY CITY POTTSVILLE '\I LL

SCHUYKILL HAVEN We will be glad to send Time Buyers a brochure Sharlasville showing in detail population and marketing data, represent- , ing the audience for WAZI. L Television Viewing.

READING Like squirrels go for nuts

Just like squirrels go for nuts, local merchants go for W -I -T -H in Baltimore. W -I -T -H carries the advertising of twice as many of them as any other station in town. These smart retailers know that W -I -T -H produces low -cost results. Because W -I -T -H delivers more listeners- per -dollar than any other radio or TV station in town. W -I -T -H can produce low -cost results for you, too. Get your Forjoe man to give you all the details.

I N B A L T I M O R E

TOM TINSLEY, PRESIDENT REPRESENTED BY FORJOE 8 COMPANY

Page 34 April 27, 1953 BROADCASTING TELECASTING BROM BTINA TE ECASTING

April 27, 1953 Vol. 44, No. 17

panels in the afternoon. The annual banquet will be held in the evening at the Palladium. 'GOLD RUSH' CONVENTION Among side meetings are those of ASCAP Per Program Committee and Clear Channel Broadcasters Assn. UNDERWAY IN LOS ANGELES Friday's general session opens with presentation of membership campaign awards. its this week where the NARTB annual The industry focuses attention Following will be an FCC panel in which sev- sessions will be held on a theme of radio and TV swift development eral Commissioners will take part, then a TV Code meeting and finally a noon business as the dominant medium. meeting followed by adjournment. Special events for women delegates have THE fast -developing transition of broadcasting figure for meetings in Chicago. been arranged by the committee in cooperation into a dominant sight -sound advertising medium Attendance will be "above original expecta- with Southern California stations and net- provides the theme for a series of NARTB con- tions," Mr. Fellows predicted on the basis of a works. Daily Hollywood studio tours have vention workshops and meetings to be held this 1,300 mid-week advance registration. At least been arranged along with numerous recep- week at the Biltmore Hotel, Los Angeles (con- 250 women guests will take part, he predicted. tions for delegates and their wives. densed schedule page 38). At the same time he conceded that the number The NARTB TV membership meeting to- This first NARTB convention on the West of delegates from smaller stations in the East morrow morning will be opened by Judge Mil- Coast since 1948 will get underway informally may fall below the normal level at Chicago ler. Robert D. Swezey, WDSU -TV New Or- today (Monday) with the annual NARTB Golf conventions. leans, TV board chairman, will address the Tournament for the BT trophy. The conven- The annual equipment exposition is described meeting as will Thad H. Brown Jr., vice presi- tion carries a "Gold Rush" banner. A series as the best in the association's history. Manu- dent and TV counsel. of business meetings and clinics will be held facturers and service organizations have shipped Directors whose terms expire are Campbell tomorrow, with the formal opening scheduled extensive displays to Los Angeles. These are Arnoux, WTAR -TV Norfolk, Va.; William Wednesday morning when Brig. Gen. David found in the Biltmore Ballroom, Galeria, Fay, WHAM -TV Rochester, N. Y.; Henry W. Sarnoff, RCA board chairman, delivers the key- Renaissance Room and second floor sample Slavick, WMCT (TV) Memphis, and Kenneth address (see story page 42). rooms. The number of exhibitors and associate L. Carter, WAAM (TV) Baltimore. A list of Last -minute interest in the convention ses- member participants sets an all -time record. 42 TV station delegates eligible for nomination sions was stimulated by the Presidential ap- Monday's schedule includes the golf tourna- has been certified by Mr. Arney [BT, April pointment of FCC Comr. Rosel H. Hyde as new ment, MBS affiliate advisory meeting and 13]. New directors will be elected for two- Chairman of the Commission. Chairman Hyde luncheon, engineering discussion of FCC rules, year terms. is expected to outline at the Thursday luncheon briefing of panel participants and Radio Pioneers Nine new members of the Radio Board take his regulatory policies as the FCC faces the dinner (at Statler Hotel). office this week, with three others re- elected. expansion of TV into a truly national medium. Tuesday's events include a series of network Radio directors re- elected in mail balloting The retiring FCC Chairman, Comr. Paul A. affiliate meetings; session of NARTB Recording last March include Kenyon Brown, KWFT Walker, will introduce his successor. & Reproducing Standards Committee; FM Wichita Falls, Tex., Dist. 13; John H. DeWitt clinic; NARTB TV membership session and Jr., WSM Nashville, large stations; Edgar Practical Sessions Planned election of four new directors; BAB board Kobak, WTWA Thomson, Ga., small stations, A full schedule of practical sessions designed luncheon; BAB radio sales clinic, and meeting and Ben Strouse, WWDC -FM Washington, to aid both sound and visual broadcasters in of the All- Industry Affiliates Committee. FM stations. and program operations has been New board members are Herbert L. Krueger, their business Gen. Sarnoff Receives Award developed by the NARTB Convention Com- WTAG Worcester, Mass., Dist. 1; George H. mittee, headed by Clair R. McCollough, Stein- The convention formally opens Wednesday Clinton, WPAR Parkersburg, W. Va., Dist. 3; man Stations. Working with the committee in morning. Gen. Sarnoff will receive the first John Fulton, WGST Atlanta, Dist. 5; F. Ernest program arrangements has been Robert K. keynoter award at noon. President Fellows Lackey, WHOP Hopkinsville, Ky., Dist. 7; Richards, NARTB administrative vice presi- will deliver an address at the Wednesday Hugh K. Boice Jr., WEMP Milwaukee, Dist. 9; dent. Convention management is handled by luncheon. The afternoon will be devoted to an John F. Meagher, KYSM Mankato, Minn., C. E. Arney Jr., secretary- treasurer. William extensive market study conducted under direc- Dist. 11; William D. Pabst, KFRC San Fran- L. Walker, NARTB auditor, is in charge of tion of Richard M. Allerton, NARTB research cisco, Dist. 15; Richard M. Brown, KPOJ registration. Arthur C. Stringer is in charge of manager. This report is expected to show how Portland, Ore., Dist. 17, and G. Richard Sbatto, the annual equipment exposition. radio stations are faring in TV markets and WIST Charlotte, N. C., medium stations (see A separate NARTB Engineering Conference how they should be managed in the increasingly biographical sketches, page 86). opens Wednesday morning at Burdette Hall, competitive era. It is described as the most with industry scientists presenting a series of comprehensive market analysis in broadcasting papers on technical progress and engineering history. The results are claimed by NARTB to CONVENTION COVERAGE provide "must material" for every station opera- techniques (see special story page 88). IN THIS ISSUE Harold E. Fellows, NARTB president, takes tor, since they are based on scientific evaluation ON this and consecutive pages is pre- part in his second industry convention since of actual station histories. sented BST's advance of the assuming office two years ago. Judge Justin Wednesday also marks opening of the three - report features Miller, chairman of the board and general day Engineering Conference. Engineering dele- NARTB convention, except four counsel, will be participating in his eighth con- gates will attend the Wednesday and Thursday placed elsewhere as follows: vention. luncheons. Side meetings include BAB state The Nine New Faces on the NARTB President fellows told BT the Pacific Coast membership chairmen,'BMI dinner, Society of Board. Page 86. locale was drawing "an amazing response" from Motion Picture & Television Engineers dinner Summaries of Technical Papers at the the membership, with the convention to be (at Statler) and the NARTB engineering recep- Engineering Conference. Page 88. "truly representative of the nation as a whole." tion. Portrait Page of the NARTB Staff. Noting that more delegates were bringing their On the Thursday program is a TV general Page I11. families than at any past convention, he said session in the morning, an address by Chairman Advance Registration. Page 112. the total registration may closely approach the Hyde at luncheon and series of workshop BROADCASTING TELECASTING April 27, 1953 Page 35 NARTB CONVENTION

Convention in a Nutshell MONDAY, April 27 9 a.m. NARTB Golf Tournament, Wilshire Country Club. 10 a.m. MBS affiliates advisory meeting and THE WHITE HOUSE luncheon, Conf. Rms. 2, 4. WASHINGTON 11 a.m. Engineering Committee on FCC Rules, meeting and luncheon, Conf. Rm. 7. 12 noon: NBC Spot Sales -HNBH (TV) Frolic, April 8, 1953 NBC Burbank Studios. 2:30 p.m. NARTB panel participants, Music Room. 7 p.m. Radio Pioneers Dinner, Hotel Statler. TUESDAY 8 :30 a.m. CBS -TV Pacific Network. Conf. Rm. 2. Dear Mr. Fellows: 9:30 a.m. SMPTE "Television Day," Hotel Statler. I am glad to extend to the delegation attending the 10 a.m. NARTB Recording & Reproducing Thirty-first Annual Convention of the National Standards Committee. Associa- 10 a.m. NARTB TV membership business meet- tion of Radio and Television Broadcasters my warm ing, election. Biltmore Theatre. greetings and good wishes. 10 a.m. NARTB FM workshop. Biltmore Bowl Foyer. Our Nation's vast broadcasting system, developed over 10:30 a.m. of As- Committee Presidents, State a period three decades, the sociations. Conf. Rm. 4. of only testifies again to 12 noon. ABC affiliates luncheon, Conf. Rm. 1. extraordinary achievements that are possible in a free 12 noon. CBS affiliates luncheon. Conf. Rm. 9. and competitive economy. Today radio reaches into 12 noon. NBC radio affiliates luncheon. Conf. ninety -eight per cent of the homes of America. Rm. 2. Television soon may match that record. 12:30 p.m. BAB board of directors. Conf. Rm. 3. 2 p.m. Annual BAB radio sales clinic. Bilt- This vast coverage imposes an impressive responsibility more Theatre. upon those operating our broadcasting stations and di- 3 p.m. Tea party for wives of CBS -TV affili- recting network activities. ates. CBS Television City, Studio 43. 4 p.m. All- Industry Affiliates Committee. 5 -7 p.m. Southern California Broadcasters To inform the people fully, fairly and freely, to hearten Assn. and Television Broadcasters of South- their spirit with healthy entertainment, to encourage in ern California reception. Hotel Ambassador, every possible way aspiration toward a better state for Embassy Room. all mankind -- these are the high purposes to which you WEDNESDAY are dedicated. 8:30 a.m. BAB state membership chairmen. Conf. Rm. 8. I am confident that the Nation's broadcasters will con- 9:15 a.m. Engineering Conference opens. Bur - dette Hall. tinue to meet this extraordinary responsibility. 10 a.m. Formal opening of NARTB general sessions, Biltmore Theatre. Sincerely, 12:30 p.m. NARTB luncheon, address by Presi- dent Harold E. Fellows, Biltmore Bowl. 2:15 p.m. NARTB general session, Five- Cities Market Report, Biltmore Theatre. 6:30 p.m. BMI dinner. 6:30 p.m. NARTB Engineering reception. Mu- sic Room. Dr. Harold E. Fellows 7:30 p.pl. SMPTE dinner, Hotel Statler. President THURSDAY National Association of Radio 8:30 a.m. ASCAP Per -Program Committee. and Television Broadcasters Conf. Rm. 4. 1771 N Street, N. W. 9:15 a.m. Engineering Conference. Burdette Hall. Washington, D. C. 10 a.m. NARTB general session on television. Biltmore Theatre. 12:30 p.m. Luncheon address by FCC Chair- man Rose! H. Hyde. Biltmore Bowl. 2:15 p.m. Small Market TV Panel. Biltmore Theatre. 3:15 p.m. Labor workshop (radio and TV). Biltmore Theatre. Conf. Rm. 5. BAB Briefing Plans 3:15 p.m. Radio program workshop. Biltmore 4 p.m. Radio merchandising panel. Biltmore Music Room. Music Room. Showman's Format 3:30 p.m. Clear Channel Broadcasters Service 4 p.m. Sports and public events panel (radio and TV). Biltmore Theatre. DRAMATIC format will be used Tuesday 7:30 p.m. Annual banquet. Palladium. afternoon by Broadcast Advertising Bureau in FRIDAY presenting NARTB convention delegates with an up -to- B T Delegation 9:15 a.m. Engineering Conference. Burdette the -minute briefing on radio sales ob- Hall. jectives for 1953 -54. The session will be held in CONVENTION headquarters BROAD- the of 10 a.m. NARTB general session. Member- Biltmore Theatre, Los Angeles. CASTING TELECASTING'S delegation will ship campaign awards. Biltmore Theatre. Titled "BAB's Operation Sales Weapons," be found in Rooms 4311 -4312 -4314 of 10:30 a.m. Panel of FCC members. the 2 -4 p.m. briefing will utilize costume and the Biltmore Hotel. Representing BT 11:15 a.m. Television Code program. prop facilities of the theatre. at the Los Angeles sessions are Sol Tai - 12 noon. NARTB business meeting; adjourn- Charles C. Caley, WMBD Peoria, Ill., BAB shoff, Maury Long, Winfield R. Levi, ment. board chairman, will report on BAB accom- 12:30 p.m. William H. Shaw, Kenneth Cowan, Art Luncheon, Hollywood Farmers Mar- plishments. William B. Ryan, BAB president, ket, followed by tour of Hollywood studios. King, J. Frank Beatty, Rufus Crater, will cover general objectives for the coming David Glickman, John Osbon and Mar- SATURDAY year. Kevin B. Sweeney, BAB vice president. jorie Thomas. 12 noon. Engineers tour of Mt. Wilson antenna and John F. Hardesty, director of local promo- farm. tion, will present the specific objectives. Page 36 April 27, 1953 BROADCASTING TELECASTING tion, to assume office the day Mr. Walker's term expires. REVAMPED FCC IN VIEW; While it appeared that Mr. Hyde would be named a fortnight ago, neither the Republican committee nor the White House secretariat HYDE BECOMES CHAIRMAN was willing flatly to predict this. The alternative, apparently, was to name Mr. Doerfer, is to head FCC since its creation. Chairman Hyde first Republican who had resigned as chairman of the Wiscon- He succeeds Walker who remains as Commissioner. Appointment sin Public Service Commission to accept the is for one year -a precedent. Hyde may disclose his philosophy of FCC assignment as successor to Eugene H. Merrill, Utah Democrat. administration at NARTB convention. To be watched with great interest will be Mr. Hyde's policy views on a number of important A NEW ERA of better understanding in gov- issues. These include educational television ernment- industry relations is foreshadowed with reservations (he has contended that nothing the assumption of the FCC chairmanship last happens automatically on June 2), color tele- Monday by Rosel H. Hyde, first Republican to vision, "pay -as-you -go" TV, large screen theatre head the agency since its creation in 1934 and television and perhaps most important, ques- first "career man" to move to the top. tions of diversification of ownership of more Mr. Hyde, who succeeded Paul A. Walker, than one class of station by newspapers or will make his first public pronouncement as to others identified with media for the dissemina- tion of information. A CONVENTION HIGHLIGHT Strike Applications Concern Hyde Of immediate Concern to Mr. Hyde has been his philosophy of administration this Thursday the question of strike applications in TV, in Los Angeles. He will be the principal wherein a newcomer applicant files for the speaker at the NARTB Thursday luncheon same facility sought by a qualified applicant just session, and, based on his past record, it is ex- prior to scheduled Commission . consideration. pected his topic will be free, private enterprise. This automatically throws the contested ap- President Eisenhower announced Mr. Hyde's plications into hearing. appointment from Augusta, Ga., where he was There are a half -dozen such cases now pend- vacationing, on Saturday, April 18. He said ing before the Commission but under Dem- the appointment would be for a one -year term ocratic direction, the staff has contended it ROSEL H. -establishing another FCC precedent. He also HYDE has not had sufficient time to develop the cases. disclosed that Mr. Walker had tendered his New FCC Chairman Even while the Democrats were in policy con- resignation, as Chairman, on March 13, but trol, Mr. Hyde pressed for action on strike ap- a member of the Com- that he would remain T. Bartley and Frieda B. Hennock). plications. Hence he is expected to move at mission. Mr. Walker, only charter member once to have the staff complete consideration Among those department heads and key em- still serving on the FCC, presumably will serve on one or more pending cases which will serve ployes in the patronage category, are Secre- until June 30, when his term expires. as examples and show tary T. J. Slowie, Iowa Benedict P. the Commission's intent While Mr. Hyde's elevation to the chairman- Democrat, to crack down. Cottone, general counsel, and his three as- ship had been widely predicted and strongly Mr. Hyde will move into the Chairman's sistants, Curtis B. Plummer, former chief en- endorsed both by Republican political leaders suite at the New Post Office Bldg. upon his gineer and now chief of the Broadcast Bureau, and by industry, there had developed opposition return from Los Angeles on May 4. and Joseph M. Kittner, assistant chief the to the promotion of any "hold -over" Repub- of Talk of a rotating chairmanship has been Bureau and an attorney. All of these posts licans. It was not until the week of April 13 heard for several weeks April 13]. Mr. are in the upper grades, ranging from $10,800 [BT, that the situation began to crystallize -after Hyde's appointment for a one -year term does the swearing in of John C. Doerfer of Michi- to $11,300 per year. gan, as a new Republican member, and after Another Vacancy June 30 the White House had been besieged with new endorsements of Mr. Hyde. There had been Mr. Walker has served as Chairman since The New Chairman . . . an insistent demand from some politicians that the resignation on Feb. 21, 1952 of Wayne Coy. ROSEL HERSCHEL HYDE, a Repub- a newcomer be named to the chairmanship to Upon expiration of his term on June 30, Presi- lican from Idaho, now holds a seven "clean house" because of wide-spread criticism dent Eisenhower is expected to name a fourth year re- appointment to FCC which was of the agency almost during its entire two - Republican to the Commission, giving the Re- made by former President Truman in decade tenure under Democratic control. publicans control for the first time. The balance then will be four Republicans, two Democrats May 1952. Vice chairman and a "ca- Appointment Thought Compromise and one Independent. reer" Commissioner, he worked on the old Federal Radio Commission in 1928. While many names have been mentioned The one -year appointment, it was thought, for An assistant general counsel from Octo- the remaining vacancy, those in the forefront was a compromise between the pro-Hyde forces ber 1942 until March 1945, when he reportedly are Charles general man- and the "clean sweep" advocates. It is rea- Garland, became general counsel, Mr. Hyde was ager of KOOL Phoenix, who has strong in- soned that if Mr. Hyde did not reorganize the appointed a Commissioner for the first dustry and political endorsement, and William agency, cleaning out the left- wingers and New time in April 1946, filling an unexpired Speare, former AT &T practicing Dealers in policy posts, within the allotted attorney, now term which continued until June 1952. law in Fremont, Neb. year, the President will be free to select a new Another candidate re- He was born in Downey, Ida., in 1900, portedly is Mary Jane Morris, attorney in Chairman. Heretofore the President has selected the and attended schools there before en- FCC Litigation Division, a Michigan the Chairman without specifying the length of Repub- rolling at Utah Agricultural College. lican who for several years worked in the his tenure. Mr. Hyde's term as a Commis- In 1924, when he married Mary Hen- offices of Rep. Leonard sioner runs until June 30, 1959. W. Hall, new chair- derson, a Downey school teacher, Mr. man of the Republican A consistent advocate of cooperation be- National Committee. Hyde worked as manager of the Downey Miss Morris reportedly also is interested tween licensee and licensor, Mr. Hyde is ex- in State Bank. The following year, he other executive pected promptly to set in motion machinery staff posts in the event the entered George Washington U.'s law commissionership for overall reorganization of the FCC. His does not go to a woman. school, gaining admission to the Dis- Among these are Broadcast Bureau chief, gen- initial efforts will be to replace department trict of Columbia bar in 1929. Before eral counsel and secretary. heads, probably leaving to them the matter of joining the Federal Radio Commission, filling subordinate posts. All such appoint- It was thought, in some quarters, that Pres- he was a clerk with the Civil Service ments, however, are subject to Commission ap- ident Eisenhower might announce the new Re- Commission and an accountant at the proval and Mr. Hyde, certainly at the outset, publican Commissioner by mid -May. This Office of Public Buildings and Parks. will have the support of his two Republican would permit the nominee to have his hearing Editor's Note: The above story has colleagues (Messrs. Doerfer and George E. before the Senate Interstate & Foreign Com- been "on galley" for BT since the Sterling), probably that of E. M. Webster (In- present administration took office on dependent) and perhaps one or two of the merce Committee well in advance of the va- Jan. 20. hold -over Democratic members (Walker, Robert cancy and enable him, with Senate confirma- BROADCASTING TELECASTING April 27, 1953 Page 37 NARTB CONVENTION

OFFICIAL NARTB CONVENTION AGENDA Everywhere You Go . . . Tuesday, April 28 10:15 a.m. HOW DID Rosel H. Hyde learn of his 10 a.m. -Biltmore Theatre Speaker-to be announced. appointment to the FCC chairmanship? NARTB TV Membership Meeting. Business 10:50 a.m. By radio, of course. He was listening to session and election. Introduc- Introduction of Brig. Gen. David Sarnoff, a noon news broadcast when first word tion, Judge Justin Miller. Re- RCA board chairman, by Mr. McCollough. marks: Robert D. Swezey, Keynote Address -Gen. Sarnoff. came through Saturday, April 18. No one WDSU-TV New Orleans, chair- at the White House or at Republican man of NARTB Television Board. 12 noon National Committee had called him, nor Presentation of First Annual Keynoter 10 a.m.-Biltmore Bowl Foyer Award to Gen. Sarnoff by Harold E. Fellows, had he received word from Augusta FM Panel -Paul Bartlett, president -general NARTB president. where President Eisenhower was vaca- manager, KRFM Fresno, Calif.; tioning. The formal notification came Hugh Boice Jr., general manager, 12:16 p.m. Milwaukee; Adjournment for luncheon. through Monday afternoon (April 20). WEMP Walter J. Brown, president, WD %Y Spar- 12:30 p.m. It read: tanburg, S. C.; Miss Frances Luncheon, Biltmore Bowl "ORDER Knight, owner- general manager, Address by Mr. Fellows- Introduction by Mr. WORX (FM) Madison, Ind.; Ben McCollough. Strouse, manager, Pursuant to the provisions of the Corn- general 2:15 p.m.- Biltmore Theatre munications Act of 1934, I hereby WWDC -FM Washington; George J. Volger, general manager, The Five Cities Report -Mr. Fellows pre- designate KWPC Muscatine, Ia.; John H. siding. Paul W. Morency, vice president- general ROSEL H. HYDE Smith Jr., manager of FM, NARTB staff representative. manager, WTIC Hartford, Conn., chairman; as chairman of the Federal Communica- Richard M. Allerton, manager of research, 2 p.m.- Broadcast Advertising Bureau Sales NARTB. tions Commission for a period of Clinic, Biltmore Theatre Floor Discussion, featuring Special Panel one year. (AM Committee members): 4 p.m. -All- Industry Affiliates Committee John Esau, vice president- general manager, /s/ Dwight D. Eisenhower KTUL Tulsa; William C. Grove, general Wednesday, April 29 April 18, 1953 manager, KFBC Cheyenne; Lee Little, GENERAL SESSION president, KTUC Tucson; John F. Patt, The White House" president, WGAR Cleveland; G. Richard 10 a.m. -Biltmore Theatre Opening -Clair R. McCollough, chairman, Shafto, vice president -general manager, 1953 NARTB Convention Com- WIS Columbia, S. C.; F. C. Sowell, general not necessarily mean that the chairmanship mittee (president, WGAL Lan- manager, WLAC Nashville. will rotate. Actually the one -year method was caster, Pa.). Thursday, April 30 used on a "probationary" basis, with Mr. Hyde Invocation- SESSION to succeed himself if he satisfies the White ' James Francis Cardinal McIntyre GENERAL House during the first year. Both Presidents of Los Angeles. lo a.m. -Biltmore Theatre Roosevelt and Truman selected their Demo- cratic chairmen to serve until they completed BY HAROLD E. FELLOWS their terms or resigned. Other independent President of the National Assn. of Radio and Television Broadcasters agencies, like the Interstate Commerce Com- mission and Federal Trade Commission, have The days move so swiftly in the broad- The members of the Committee are: had rotating chairmanships in the past. casting business that it seems hardly a year Clair R. McCollough, WGAL Lancaster, Mr. Hyde's elevation to the chairmanship is since the members of the National Asso- Pa. (Chairman); Jack Harris, KPRC an Horatio Alger story. He started his career ciation of Radio and Television Broadcasters Houston, Tex.; Howard Lane, KOIN Port- in Washington as a clerk in the Civil Service foregathered in Chicago for their 30th an- land, Oregon; Albert Johnson, KOY Commission in 1926. He joined the old Federal nual meeting. Now we have number 31 Phoenix, Arizona; Henry Slavick, WMCT Radio Commission, predecessor of the FCC, coming up, and it certainly appears that we Memphis, Tenn.; Calvin Smith, KFAC Los in 1928 as a docket clerk, attending law school are going to mark a new and important Angeles, Calif., and Hugh Terry, KLZ at night. He rose through the ranks, becoming milestone in the development of broadcast- Denver, Colo. a hearing examiner and then assistant general ing in this country. Acknowledgment certainly is due also the counsel in 1942. In 1945 he was named general following who have underwritten the cost of counsel and the following year, President Tru- I should like to express the deep grati- the banquet entertainment which all of the man appointed him to the Commission to fill tude of the members of the Association and delegates and their guests will enjoy on an unexpired term which ended in 1952. He of the Boards of Directors to the members the evening of Thursday, April 30th, at the was then renamed for a regular seven year of the 1953 Convention Committee who Palladium in Los Angeles: term which he is now serving. Three years have devoted so much time from their busy The American Broadcasting Company; ago, Mr. Hyde was elected vice chairman by lives to planning this year's convention. Broadcast Music Inc.; Columbia Broadcast- his fellow commissioners -a post not specified ing System; DuMont Television Network; in the statute. The vice chairman automatic- Mutual Broadcasting System, and the Na- ally serves as acting chairman in the absence tional Broadcasting Company. of the chairman. This year, too, we are going to have one of the greatest exhibits in the history of the Association -and I think that's par- 27 NARTB Staffers ticularly significant since many of the manu- Plan Convention Work facturers have gone to great expense in transporting their exhibit materials all the TWENTY-SEVEN members of the NARTB way from the East Coast to the West. headquarters staff are taking part in the 31st There is no time during the year when the annual convention in Los Angeles. unity of all elements of broadcasting is more Those manning the association's facilities and apparent than during these weeks leading directing the convention operation are: up to the annual convention. It's wonder- President's Office -Harold E. Fellows, Robert ful to know that all one needs to do is K. Richards, Florence Mitchell. Chairman of Board and General Counsel- dial a telephone or write a letter or send a Justin Miller, Helen A. Fruth, Vincent Wasil- telegram to get all the help in the world ewski. Secretary -Treasurer -C. E. Arney Jr., Arthur in making the annual sessions a success. C. Stringer (exposition manager), Ella P. Nel- And that's what I anticipate that this meet- son, William L. Walker, LaRue Courson. ing is going Employe -Employer Relations- Richard P. Do- to be: a huge success. herty, Charles H. Tower. If I may add one more note of "thank Engineering-Neal McNaughten, Ruth Brewer. you " would go Promotion and FM-John H. Smith Jr. -it to the radio and tele- Government Relations -Ralph W. Hardy. vision trade press and the advertising trade Publications and Publicity-Oscar Elder, Fran Riley. media, which have contributed so much to Research- Richard M. Allerton. creating interest in the national meeting Station Relations- William K. Treynor, Jack Barton, Gene Daniel. through the fine coverage they have given Television -Thad H. Brown Jr., Howard H. Mr. FELLOWS to the various announcements of our plans. Bell, Edward H. Bronson, Helen S. Hamilton. Page 38 April 27, 1953 BROADCASTING e TELECASTINO IOWA PEOPLE #141-P4 -c,4 BY RADIO!

Iowa Radio Users Spend More Than Twice And oh yes - 68.5% of all Iowa families hear WHO regularly, daytime as compared with As Much Time With Radio As With - 31.9% for Station B! All Other Media Combined! Write for your copy of the Survey, today. It's

After all is said and done, you can't watch tele- authentic, reliable, valuable and amazing. . vision, read newspapers, thumb through magazines, or pass billboards - while you push an iron. But you can listen to radio while doing the ironing - and that's exactly what most Iowa women do. The 1952 Iowa Radio and Television Audience Survey proves that Iowa radio users spend more It for Iowa PLUS t than twice as much time with radio as with all Des Moines . . . 50,000 Watts other media combined. Iowa women reported Col. B. J. Palmer, President themselves as using the radio 44.6% of all the P. A. Loyet, Resident Manager weekday time they are at home and awake. (45.9% Ci of the women using radio-equipped automobiles listen while they drive, too.) FREE & PETERS, INC. National Representatives In Paul Bunyan's time, so the story goes, weather in the Northwest was particularly unpredictable. Often the wind blew straight up and down, and the four seasons were likely to come and go all in a single month! A more recent but equally fantastic weather Windfall! myth was the one about Summer in the Northwest being less desirable for sales than other seasons. The fact is, Summertime is just like the rest of the year -wonderful! National retail sales figures show there's less than 1% difference, on the average, between sales in Summer and in other seasons. But the Northwest does far better ... because vacationists pour in and spend close to half a billion dollars in our cities and resorts every summer.* Add that to the spending of year -round residents and you've got a real windfall. And remember: WCCO Radio reaches far more people in the Northwest than any other station in the entire area... year -round. That's why advertisers who know which way the wind blows (62 local and national spot sponsors last year) stay on WCCO Radio all year round!

*(Last year, there were more than 2% million fishing licenses issued in the Northwest states. There are more than 3,500 resorts in Minnesota alone!) Sources on request. WCCO RADIO Minneapolis -St. Paul 50,000 watts Represented by CBS Radio Spot Sales Opening -Robert D. Swezey, general manager, WDSU New Orleans, presiding. Address -Thad H. Brown Jr., vice president BY CLAIR R. McCOLLOUGH in charge of Television Affairs, NARTB. Chairman, 1953 Convention Committee, National Assn. of Radio and Television 10:15 a.m. Panel Discussion -"What About Uhf ?" Broadcasters Herbert Mayer, president, WXEL (TV) Cleveland (Empire Coil Company Inc., New Rochelle, N.Y.), chairman; It seems like every National Convention Frank P. Barnes, manager, General Elec- that we have scheduled since the broadcast- tric Co., Syracuse; Kenyon Brown, president, KWFT Wichita ers organized themselves into an Association Falls, Tex. has fallen during a critical year; this seem Martin Silver, manager, Federal Telecom- munications Labs. Inc., Nutley, N. J. to be the nature of the business. This year'', James B. Tharpe, manager, Television Convention is no exception. Transmitter Div., Allen B. DuMont Labs., Clifton, N.J.; Within our industry this is a critical year Alan C. Tindal, vice president, WWLP because we are now in the midst of the rapid (TV) Springfield, Mass.; E. C. Tracy, manager, RCA Victor Div., post- freeze development of television broad- Camden, N.J. casting which really was just getting under- 11:15 a.m. way when we met a year ago in Chicago. Panel Discussion -"Film's Place in Tele- vision" Reflecting upon the developments within Paul Adanti, vice president -general manag- the past twelve months since we gathered er, WHEN (TV) Syracuse, chairman; together, it seems to me that broadcasters E. H. Ezzes, general sales manager, Motion Pictures for Television Inc., New York; individually and as a group have much for Gerald King, president, United Television which to be thankful. All of the dire pre- Programs Inc., Hollywood; what happen to radio, John H. Mitchell, vice president- general dictions about might sales manager, Screen Gems Inc., New with the advent of full television service, York; now can be forgotten because there is Ralph W. Nimmons, manager, WFAA -TV Dallas. Tex. every evidence -in the strength of the Asso- Peter M. Robeck, national sales manager, ciation, in the income reported by radio Consolidated Television Sales, Hollywood; broadcasting stations, and in the growth of Lee Ruwitch, vice president-general man- CLAIR McCOLLOUGH ager, WTVJ (TV) Miami; television stations and network services- Robert W. Sarnoff, vice president, NBC that these two media are in many ways Inc., New York; San complementary and can live together. Harold P. See, manager, KRON -TV Convention Committee: Francisco; Consequently at this year's Convention John L. Sinn, president, Ziv Television Programs Inc., New York. we are getting down to the business of 12:15 p.m. trying to solve some of the problems that Adjournment for Luncheon are inherent in both operations-radio and 12:30 p.m.- Biltmore Bowl television. We haven't attempted -the Con- Luncheon -Harold E. Fellows, presiding Address -FCC Chairman Rosel H. Hyde, with vention Committee -to put together a "high - introduction by Comr. Paul A. Walker, re- level" type conference. The agenda, as tiring FCC chairman. Special Feature -Voice of Democracy, Frank you will examine it, is replete with work- Lammedee, 1952 -53 co- winner. aday sessions having to do with those prob- GENERAL SESSION lems of operation which are foremost in 2:15 p.m.- Biltmore Theatre the minds of broadcasters: "Small Market Television" -Panel Discussion W. D. Rogers Jr., president- general man- A session on UHF and its future; on films ager, KDUB -TV Lubbock, Tex., chairman; and television; on the unveiling of a great Gaines Kelley, general manager, WFMY- new study of the economics of radio sta- TV Greensboro, N. C.; Robert Lemon, general manager, WTTV tion operation; discussions about labor and (TV) Bloomington, Ind.; sports and public events; a report on the Lawrence H. Rogers, general manager, WSAZ -TV Huntington, W. Va.; Television Code; panels dealing with radio James D. Russell, president- general man- programs and with radio merchandising. ager, KKTV (TV) Colorado Springs, Colo. Of course the customary report by our WORKSHOP SESSIONS president and our new feature -the Key- 3:15 p.m. -Labor Workshop (Radio and TV) note Award Address, this year by Brigadier Biltmore Theatre Leslie C. Johnson, general manager, WHBF General David Sarnoff, Chairman of the Rock Island, Ill., chairman; Board of the Radio Corporation of America, Victor C. Diehm, president, WAZL Hazle- ton, Pa.; whose words of wisdom are always heard Joseph A. McDonald, treasurer, NBC, New with great interest by members of the broad- York; casting profession. Richard A. Moore, general manager, KTTV (TV) Los Angeles; The Convention Committee and the staff Victor A. Sholis, general manager, WHAS- Al Johnson Hugh Terry AM-TV Louisville; of the Association have worked arduously Richard P. Doherty, vice president, NARTB in trying to put together the kind of a staff representative. program which will send everyone home 3:15 p.m.-Radio Programs feeling that he has profited by making Biltmore Music Room the William D. Pabst, general manager, KFRC trek to Los Angeles. We trust that the San Francisco, chairman; sum total of this annual meeting will be George H. Clinton, executive vice president, WPAR Parkersburg, W. Va.; an awareness of the great future that still Jack L. Pink, general manager, KONO lies ahead in the electronic mass media San Antonio; William B. Quarton, general manager, within the United States; we have every WMT Cedar Rapids; confidence that the broadcasters will take Barney Schwartz, partner, KPRL Paso Robles, Calif. from this meeting new will to pursue that 4 p.m.-Radio Merchandising future energetically and confidence in the Biltmore Music Room media to which they have given so much John M. Outler Jr., general manager, WSB Atlanta, chairman; of themselves. Calvin Smith Henry Slavick Lee W. Jacobs, president, KBKR Baker, Ore.; BROADCASTING TELECASTING April 27, 1953 Page 41 NARTB CONVENTION

Ben Ludy, general manager, WIBW To- The Proper Care Of A Tower And Installation peka, Kan.; From A Tower Designer's Viewpoint KEYNOTER AWARD Jay B. Rhodes Jr., general manager, KIBE By: J. Roger Hayden, sales manager, Ideco Palo Alto, Calif.; Towers Gilmore N. Nunn, president, WLAP Lex- CEREMONY WED. ington, Ky. Thursday, April 30 David Sarnoff, RCA board chair- 4 p.m.- Sports and Public Events (Radio and MORNING SESSION: 9:15 a.m.-12:30 p.m. BRIG. GEN. TV), Biltmore Theatre Presiding Officer: Raymond F. Guy, manager man, will receive NARTB's first annual Key- Paul W. White, executive editor, KFMB radio and allocations engineering, NBC noter Award at the opening of the formal con- How To Set Up A Television Technical San Diego, chairman; Opera- vention program Wednesday morning. The sales KRNT tion With Two Persons Bob Dillon, manager, Des By: Albert J. Baracket, head of Studio Equip- presentation will be made on the stage of the Moines; ment Dept.; James Valentine, manager of George B. Storer Jr., general manager, TV Installation Dept., Federal Telecommuni- Biltmore Theatre, Los Angeles. KEYL (TV) San Antonio; cation Laboratories A new feature of the NARTB convention The Multi- Scanner -A Versatile Scanner For E. R. Vadeboncoeur, president, WSYR Films, Opaques And Slides Syracuse. By: George R. Tingley, head, Color and Video Techniques Department, and Jesse H. Haines, ADJOURNMENT intermediate engineer, Color and Video Tech- 7:80 p.m. niques, Allen B. DuMont Laboratories Mechanisms In Transistor Electronics ANNUAL BANQUET, The Palladium By: Robert M. Ryder, electronics apparatus development engineer, Bell Telephone Lab - Friday, May 1 oratories Developments In The Application Of Transistors GENERAL SESSION -Mr. McCollough pre- By: Allen A. Barco, section head, RCA Lab- siding. oratories Div. Television Transmission Test Equipment 10 a.m.-Biltmore Theatre By: Roy Moffett, staff engineer, NBC Special Feature-Award of Special Certif- NTSC Color Television icates on Membership Campaign. By: Dr. W. R. G. Baker General Electric Co. chairman, National Television System Com- 10:30 a.m. mittee; Alternate: I. J. Karr, General Elec- Panel of FCC members tric Co., vice chairman, NTSC Panel 18 11:15 a.m. Luncheon 12:30 -2:30 p.m. The Television Code (Television Code Re- view Board) Address by the Chairman of the FCC John E. Fetzer, president -general manager, AFTERNOON SESSION: 2:30 p.m. -5:00 p.m. WKZO -TV Kalamazoo, chairman; Presiding Officer: Neal McNaughten, manager Mrs. A. Scott Bullitt, president, KING -TV of engineering, NARTB Seattle; New Developments In Television E. K. Jett, vice president- director of tele- By: Neal McNaughten, manager of engineer- vision, WMAR -TV Baltimore; ing, NARTB Video Tape Recording J. Leonard Reinsch, managing director, By: John T. Mullin, chief engineer, Electronics WSB -TV Atlanta, vice chairman. Div., Bing Crosby Enterprises SYMPOSIUM -Low Budget Television Operations 12 noon Moderator: James L. Middlebrooks, engineer- Annual Business Meeting-Judge Justin ing director, KING -TV Seattle Miller, board chairman and general counsel, Panel: Leroy E. Kilpatrick, vice president and technical director, WSAZ -TV Huntington; ' NARTB, presiding. Joseph Herold, station manager, KBTV Den- 12:30 p.m. ver; Orrin Towner director of engineering, ADJOURNMENT WHAS -TV, Louisville

Friday, May 1 Plaque above will be Official Agenda MORNING SESSION: 9:30 a.m.-12:30 p.m. presented to Brig. Gen. Presiding Officer: William B. Lodge, vice presi- David Sarnoff, RCA Broadcast Engineering dent In charge of engineering for CBS Radio and CBS Television chairman of the Conference A Television Film Scanner Using Continuous Motion Film board, at the NARTB By: Ernest H. Traub, project engineer, Philco Corp. convention. Gen. Sar- Wednesday, April 29 Installation Problems And Operating Results Of noff, who will deliver MORNING SESSION: 9:15 a.m. -12:30 p.m. Diesel Electric Standby Units By: IL V. Bradley, Sales Development Div., the keynote address at Presiding Officer: Frank L. Marx, vice president Caterpillar Tractor Co. in charge of Engineering, ABC Development Of The Staticon Camera the convention's for- Automatic Station Operation By: Louis L. Pourclau, head of TV Develop- By: Russell J. Tinkham, midwest district man- ment Section, General Precision Laboratory mal opening, will re- ager, Ampex Electric Corp. Requirements For High Quality Television Film Waveguides For UHF Television Projectors ceive NARTB's first By: R. C. Bickel, general manager, Andrew Projectors California Corp. By: W. Earl Stewart, manager, TV Projector annual Keynoter Contouring Of Television Antenna Patterns Engineering, RCA By: L. O. Krause, section engineer, Commer- Projector Maintenance And Test Films Award Wednesday cial and Government Equipment Dept., Gen- By: Fred Whitney, test film engineer, Society morning. At left is eral Electric Co. of Motion Picture and Television Engineers, Methods Of Control Of The Vertical Pattern Of and Paul Huhndorff, chief engineer, KPRC- ere pocket key sym- Uhf And Vhf Antennas TV Houston By: L. J. Wolf and O. O. Fret, engineers, Ra- Approved Wiring And Control Methods And De- bolizing that award. dio Corp. of America vices For Television Studio Lighting The Studio Zoomar For Television Cameras By: Herbert A. Klieg', vice president, Kllegl By: Frank G. Back, secretary., Television Zoo - Bros. mar Corp. Progress In Studio Lighting 3 -D Television -A Progress Report By Charles Shevlin, Sales and Development By: Alex Quiroga and Glen Akins, staff en- Engineering Staff, Century Lighting gineers, ABC Hollywood CBS Television City Audio And Video Facilities format, the award creates the setting for delivery Conelrad By: R. S. O'Brien, R. B. Monroe and P. E. By Come. George E. Sterling, FCC Fish, senior engineers, CBS of the keynote address by Gen. Samoff. A gold plaque and key (see photos) will be presented Luncheon: 12:30 p.m.-2:30 p.m. to him. Address by Harold E. Fellows, president NARTB Clair R. McCollough, Steinman Stations, AFTERNOON SESSION: 2 :30 p.m. 5:30 p.m. BT Trophy Play Today Presiding Officer: Royal V. Howard, executive chairman of the NARTB Convention Commit- engineer, Committee for Free Asia (formerly ANNUAL NARTB golf tournament for tee, will introduce Gen. Sarnoff to the con- director of engineering, NARTB the Operation And Installation Problems Of Remote BT silver trophies will be held today vention at 10:50 a.m. Wednesday. After the Control Equipment (Monday) at Wilshire Country Club, keynote address, NARTB President Harold By: William F. Rust, Jr., president, Rust Indus- 301 trial Co. N. Rossmore Ave., Los Angeles. Fellows will present the plaque and key. Remote Control Of FM 10 kw Transmitter Trophies will be awarded for low gross The award will be presented to Gen. Sarnoff By: Ben Akerman, chief engineer, WGST At- lanta and net scores. Buses will leave the Bilt- for his "vision, industry, leadership and faith." Proof Of Performance Measurements For Tele- more Hotel at 9:15 a.m., with play start- Specific citations include: "For his good citi- vision ing at 10 a.m. Blind bogey scoring will zenship in the quiet hours and in the hours By: Rodney D. Chipp, director of engineering, DuMont Television Network be used to determine handicaps. Last - of strife; for the steadfastness which has Experimental Booster Station For WSM -TV minute entrants may take part in the By: John H. DeWitt, Jr., president, WSM -TV marked his achievements in modern times, Nashville tournament. Maury Long, BT business and because he has shared his great dream of High Efficiency AM Radiation From High TV manager, is in charge. Towers communications with the millions whom we By Glenn Gi11512, Glenn Gillett & Associates serve." Page 42 April 27. 1953 BROADCASTING TELECASTING FCC, the station requires only a single tech- NETWORK AFFILIATES nical operator to prepare and broadcast film FCC Ex- Chiefs at L. A. and network programs. PONDER PROBLEMS FOUR former FCC Chairmen will join Equipment will cost about a fourth that the new Chairman, Roser H. Hyde, in of today's average station, which employs up- NETWORK affiliates, stirred by recent rate - taking part in NARTB convention week wards of three technicians, according to GE. cutting trends, will take up their problems at a events at Los Angeles. The ex- Chairmen series of early -week meetings at the Biltmore are Paul A. Walker, who continues as a Frank P. Barnes, GE broadcast equipment Hotel, Los Angeles (NBC rate story page 80). member of the Commission; Charles R. sales manager, said the package station, available in and in several different The All- Industry Affiliates Committee, headed Denny, NBC, and Paul A. Porter and uhf or vhf ratings, "is as a -all by Paul W. Morency, WTIC Hartford, meets James Lawrence Fly, practicing radio at- power not intended cure for technical operations of a TV station but Tuesday at 4 p.m. torneys. NARTB convention headquar- to provide a means for station owners Mr. Morency has flatly indicated he does not ters said ex- Chairman Wayne Coy, KOB rather with wish to continue as chairman of the commit- Albuquerque, N. M., has indicated he to get on the air a minimum investment." tee, formed two years ago during the indus- will be unable to attend because of ill- Heart of the unit is a new switching system try convention when the national networks ness. Ex- Chairman-Comr. Walker will developed by GE permitting a single operator began a series of radio rate reductions based introduce Chairman Hyde, principal to control from a central point the transmitter, on the effect of TV. He will submit his speaker at the Thursday convention slide and film projectors, audio and transcrip- report on committee activities. luncheon. tion facilities, and network programs. All gear The program will be informal. Election of a would be in the transmitter building, with the new chairman is scheduled following Mr. operator setting up slides and films in advance. s with membership Hugh M. Seville Jr., research director; Raymond Additional equipment may be added easily. Morencÿ resignation, the Guy, manager of radio and allocations engineer- itself to decide what form the committee's ing, and Leroy Moffett. o & o staff engineering; Several transmitter -antenna combinations are John Cron, manager of TV film sales; Leonard available. future program should take. Open discussion Warrager, TV film sales; Charles Henderson, of current rate problems is on the program. Film Div. director of publicity, and Thomas B. McFadden, director of national spot sales. NBC radio affiliates are scheduled to hold an organization lunch tomorrow (Tuesday) at CBS -Radio Standard Electronics Unveils the Biltmore [Bel', April 13]. About 75 President Adrian Murphy, Station Relations stations will be represented, judging by ad- Vice President William Schudt Jr., and Sales Purpose Vice President John Karol. New All- TV Camera vance reservations. Their first job will be to decide whether they should form an NBC CBS -TV NEW all- purpose TV camera, which can be used radio affiliates committee functioning as op- President J. L. Van Volkenburg; Merle S. for both live and film pick -ups and which posite number to the NBC-TV Affiliates Jones, vice president in charge of owned sta- is cheaper, lighter and smaller than the usual tions and general services; H. V. Akerberg. vice headed by Walter J. Damm, WTMJ -TV Mil- president in charge of station relations; Robert TV camera, was previewed Tuesday at a news waukee. The TV group was formed in late 1951 F. Jamieson, sales service manager; Craig Law- luncheon in New York by its maker, Standard rence, general manager of WCBS -TV New York: to handle special problems affecting NBC TV William B. Lodge. vice president in charge of Electronics Corp. Unit will receive its formal outlets. engineering; Fritz Snyder, director of station re- debut this week, when it will be demonstrated lations; Robert Wood, assistant director of sta- Active in sponsoring the new NBC radio tion relations, and Bert Lown, station relations and displayed at the NARTB Convention. committee representative; Wilbur S. Edwards. general sales are: manager, CBS -TV Film Sales, and Walter Scan- Named the "Multi- Con," the camera weighs lon, merchandising and promotion manager. 72 pounds, compared to 125 pounds William Fay, HAM Rochester; Robert B. general for the Hanna Jr., WGY Schenectady; Mr. Damm; P. A. CBS -TV Film Sales: George Arkedis, conventional camera, William Zillger, Standard Sugg, WKY Oklahoma City; John H. DeWitt Jr., sales manager, WBBM -TV Chicago, and Wil- WSM Nashville; H Quenton Cox, KGW Port- liam Ryan, production manager. WBBM -TV. vice president, said, and is about one -third land. Ore.; Joseph E. Baudino, Westinghouse smaller. These factors are important when Radio Stations Inc.; Mr. Morency; Harold Essex. ABC in WSJS Winston -Salem, N. C.; Campbell Arnoux, remote pickup use. Because it can be used for WTAR Norfolk. Va.; Wayne Coy. KOB Albu- Charles T. Ayers, vice president in charge of film as well as live programming, he said, two querque; G. Richard Shafto, WIS Columbia, the radio network; Ernest Lee Jahncke Jr., vice S. C.; Robert D. Swezey, WDSU New Orleans; president and assistant to the president; Alexan- of these cameras, costing approximately $15,000 George W. Norton Jr., WAVE Louisville; E. R. der Stronach Jr., vice president in charge of TV each, can do the work of three in the usual Vadeboncoeur, WSYR Syracuse, and Clair R. network; Robert H. Hinckley, vice president in Stations. charge of Washington office; Frank Marx, vice station set up-two studio cameras at $17,500 McCollough, Steinman president in charge of engineering and general services; Alfred R. Beckman, national director each and a film camera at $11,500-saving the The list of events scheduled for the week of station relations, and William A. Wylie, man- station about a third in its camera expense. includes network reception and business ses- ager of station relations. sions. An MBS affiliates advisory meeting is Operating costs with the "Multi -Con" also Mutual scheduled at 10 a.m. this (Monday) morning, are less, Mr. Zillger said, because of its special Thomas F. O'Neil. president and board chair- tube which costs only $300, with a luncheon to follow. man president compared to $1,200 of Mutual, of General Teleradio, for an Image Orthicon A CBS -Pacific Network session is scheduled General Tire & Rubber Co. subsidiary which camera tube, and has a operates its radio -TV properties, including Mu- life least at 8:30 a. m. tomorrow (Tuesday). ABC of "at 1,000 or 1,200 hours." He de- tual; Glen Taylor, vice president of General clined to reveal and CBS affiliates luncheons also are scheduled Teleradio; Robert Schmid, Mutual vice president details of the tube's construc- in charge of advertising, public relations and re- tion, but said it could be used continuously, that day. search and also a General Teleradio vice president; E. M. Johnson, Mutual vice president without rest periods. in charge of station relations and engineering and also a vice president of General Teleradio; With most of the electronic controls re- James E. Wallen, secretary and treasurer of moved, the Multi -Con camera Networks List Executives General Teleradio; Charles Godwin, Mutual di- has only a single rector of station relations; Bob Carpenter, east- control for lens position and focusing and an ern manager of station relations; Roy Danish, electronic viewfinder, To Attend NARTB Convention director, commercial operations department; Mr. Zillger said. The Dwight Martin, vice president of General Tele- lens is a 16mm Zeiss, he said, costing $150 TOP EXECUTIVES of all the major net- radio. instead of $900 for a 35mm lens. works, radio and TV, are slated to be in Los DuMOnt week with the Chris J. Whiting, managing director; Donald Angeles this in conjunction H. McGannon, administrative assistant to the NARTB convention. director; Rodney D. Chipe, director of engineering; Elmore B. Lyford, director of station rela- NARTB Exhibits Add Six Members of the various delegations, as tions; Robert L. Coe, manager of station rela- indicated late last week, include in addition tions, and Robert S. Wolf, manager of Tele- SIX éxhibitors made last -minute arrangements Transcriptions dept. to those stationed on the West Coast: to take part in the NARTB exposition at the NBC Biltmore Hotel, Los Angeles, during convention President Frank White; Vice Presidents -Wil- week. Their applications were approved after liam S. Hedges. in charge of integrated services; GE to Demonstrate the April 20 BT had gone to press with an Robert Sarnoff, in charge of Film Div.; Charles R. Denny, in charge of o & o stations and staff article summarizing all exhibits (see list of dis- engineering; Harry Bannister, in charge of sta- One -Man 'Package' TV play space, page 84). tion relations; O. B. Hanson. chief engineer; Frank Russell. in charge of Washington office. A LOW -COST "package TV station" will be Late exhibitors were announced as follows: Treasurer- Joseph A. McDonald and the following: Sheldon Hickox, director of station rela- demonstrated Tuesday by General Electric Co. Cinetel Products Co., Room 2334; Harriscope tions; Thomas Knode, manager of station rela- at its NARTB convention exhibit in the Bilt- Inc., Room 2311; International Business Ma- tions, and Donald Mercer, Raymond O'Connell, Paul Hancock, and Alan Courtney, station rela- more Hotel, Los Angeles. Designed to hasten chines Corp., Room 2336; Hank McCune Show tions representatives. the advent of TV in 1,100 small cities (under (Video Pictures), Room 2310, and Translux Fred N. Dodge, director of merchandising, and Fred M. Keifer of merchandising department; 50,000 population) alloted channels by the Corp., Room 2352. BROADCASTING TELECASTING April 27, 1953 Page 43 -.>.r.-1:. ¡ i '-'?

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BROADCASTING TELECASTING Page 44 April 27, 1953 BROADCASTING C TELECASTING April 27, 1953 Page 45 ADVERTISERS & AGENCIES

blood. The increased collections and added EISENHOWER public awareness of the real need for blood AMONG THOSE have been due in large part to the fine work by your members and the Advertising Council." Commenting on advertising's contribution to LAUDING RADIO, TV SERVICE public welfare, President Eisenhower has form- President lauds broadcasters for their voluntary contributions of ally voiced the off -record comments he made March 24 at the ninth annual White House Con- time and facilities to public service activities of the government and ference of the council [BT, March 30]. other private agencies. Joins executives of federal agencies as well Nearly 200 advertising and business execu- as civic agencies in paying respects to stations and networks as well tives representing a substantial portion of the American economy took part in the White as the Advertising Council. House conference, which was addressed by high government officials. Philip L. Graham, pub- HIGH officials of government and private or- in promoting the Savings Bond thrift habit. lisher of The Washington Post (WTOP -AM- ganizations, including President Dwight D. Their generous donation of time and service TV Washington, WMBR -AM-TV Jacksonville, Eisenhower, have joined in paying tribute to has been one of the key factors in the building Fla.), in accepting the council's board chair- radio and TV stations and networks, along with of individual Savings Bond holdings to the manship, told the group that media have given the Advertising Council, for their outstanding present $45.9 billion total. This represents $11/2 billion in time and space donations for role in promoting public service projects. both an important measure of security to the public service causes. Letters and telegrams to NARTB President citizens who own them, and a powerful stabil- Text of the President's letter follows: and to Theodore Repplier, izing force in our national economy." Harold E. Fellows S. Dear Mr. Repplier: Advertising Council president, will be dramat- Among nearly two -score letters and telegrams ically displayed by the council at the NARTB to be displayed by the council are these excerpts Thank you for your gracious letter of March convention in Los Angeles this week. from greetings from important officials of lead- twenty -seventh. President Eisenhower wrote Mr. Fellows ing public and private groups: The Advertising Council and the business concerns associated with it need no praise from that the nation's broadcasting system testifies to Henry Cabot Lodge Jr., head of U. S. mis- me. The results of your work are obvious. the "extraordinary achievements that are pos- sion to United Nations -"Let me express my The various government departments whose sible in a free and competitive economy." He sincere appreciation for the splendid coopera- programs you have done so much to forward noted that radio reaches 98% of U. S. homes tion you gave in bringing to the American peo- have reason to be grateful to you. Your com- and TV "soon may match that record." (See ple the story of the day -to-day activities of the bined efforts have been worth many millions facsimile of letter page 36.) United Nations." of dollars to our government. And I like to In a letter to Mr. Repplier, President Eisen- think that the public spirit which has moti- hower observed that advertising media have 'Distinguished Public Service' vated you will continue to grow under this administration. demonstrated the benefits of cooperation in a E. Roland Harriman, president, American When I spoke to your group on March twen- free society, contributing to the welfare of all Red Cross -"A salute from the American Red ty- fourth, I said I thought it one of the most Americans. Cross to your station members and the Adver- important agencies in the country. In con- Mr. Repplier will attend the Los Angeles tising Council for their distinguished record trast to the controlled or totalitarian society, convention. At the Wednesday convention of public service." ours flourishes on free cooperation among in- luncheon he will present to Mr. Fellows the Paul Comly French, executive director, dividuals toward common purposes. So long American Heritage Foundation's media award. as individuals do cooperate to get things done, CARE -"Everyone connected with radio and freely instead This award is based on the concededly dom- television has been wonderful to CARE and of under coercion, our kind of inant and television in society retains its elasticity and its dynamism. role played by radio the results are close to 15 million CARE pack- Your activity fits importantly into this frame- promoting registration and voting during the ages sent to our needy friends abroad." work. Once appreciating a need, the American last Presidential campaign. Basil O'Connor, president, National Founda- people are quick to act. But public education Joining President Eisenhower and others in tion for Infantile Paralysis -"I would like to and communication are difficult. Through the recognizing advertising's role in public welfare, take this opportunity to salute broadcasters and Advertising Council complex, people are made Secretary of the Treasury G. M. Humphrey the Advertising Council for their fine coopera- aware of the programs in which they can co- wrote President Fellows last Wednesday, ask- tion with the work of the foundation and its operate. Whether the cooperative action be ing him to extend the Treasury's "deep ap- March of Dimes activities. Without this whole- donation of blood or investment in Savings preciation for the splendid contribution of the Bonds, the collection of steel scrap or conser- hearted voluntary assistance I sincerely believe vation of natural resources, you have demon- broadcasting industry to the U. S. Savings Bonds the conquest of infantile paralysis would not strated the possibility of public response in program." be as close as it actually is today." witness of a free society in action, at its best. Mr. Humphrey continued: Arthur S. Flemming, Director of Defense Sincerely, "Through the years, radio and television sta- Mobilization -"I wish to thank you for willing tions and networks have played a leading part and generous cooperation in helping us collect (Signed) Dwight D. Eisenhower

Radio -TV Media Praised For Defense Bond 'Sales' ABILITY of radio and TV broadcasting to "sell" Defense Bonds provides a "success story" that has drawn official praise from Elihu E. Harris, director of advertising and promotion, U. S. Savings Bond Division. On the eve of the NARTB Los Angeles convention, where the division will have an exhibit, Mr. Harris said, "What people hear on radio, and see on television, has an important bearing on what they do." He described the media as "more than purveyors of entertainment-mes - sengers of service salesmen of merchandise. They are an integral element of American life -part of the very fabric of modern living." Reminding that 43 million people own $49.5 billion dollars' worth of savings bonds, Mr. Harris added, "Broadcasting is people, too - the millions of families who listen to radio each ONE the Baltimore radio of largest contracts Market, and Mrs. Ellen Stoutenberg, program day, the millions to whom television is opening is claimed by WITH that city in its sale to director; standing, John Lampe, Lampe Adv.; new vistas of life and experience." His tribute North Avenue Market of one -hour Melody Dan Hydrick, WITH account executive; Howard to broadcasting was titled, 'Three (hundred) Market three times a week. Signing (I to r): Rudolph, Melody Market m.c., and George Little Words Which Simply Say-Thanks a Seated, Dick Scott, director of North Avenue H ors bof f. 491/2 Thousand Million'." Page 46 April 27, 1953 BROADCASTING TELECASTING It's the exclusive 5c01'cH

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BROADCASTING TELECASTING April 27, 1953 Page 47 ADVERTISERS & AGENCIES

SOAP COMPANIES FORM FRONT RANK MacManus, John & Adams IN BUSY WEEK OF RADIO -TV BUYS Realigns Executive Staff REALIGNMENT in account supervision on an BT cross -check reports: P &G shows preference for daytime TV; Lever executive level was announced last week by Bros. reaffirms belief in nighttime radio; Colgate takes nighttime MacManus, John & Adams, Detroit. W. A. P. John, agency video and experiments in color commercials. Drugs, board chairman, has assumed automotives, active supervision of the Pontiac account, with and one appliance firm add to the impressive week of industry action. Vice President Paul Foley continuing as account SOAP COMPANIES spearheaded impressive be used for Rayve for its 26 -week campaign, manager. Harvey G. Luce, executive vice president, has radio-TV action last week, followed strongly which was placed direct by the In been given additional duties advertiser. as agency by drugs and automotives and one appliance addition, Lever Bros.' Lux, which normally general manager. firm-in all, eight major advertisers repre- takes an eight -week summer hiatus for Hovey Hagerman, vice president, has been senting four large industries. Lux Radio Theatre on CBS radio, has decided relieved of direct connection with the agency's Bendix Aviation That was the tally of a BT business cross to retain the program and has cut the hiatus account to become chairman of the plans board, a newly- check, which showed activity by Procter & period to four weeks. Lever also will in- created post. Re- placing Mr. Hagerman as Gamble Co., Colgate -Palmolive-Peet Co., crease its three -days -a -week sponsorship of supervisor of Bendix is Vice President John R. MacManus. The Lever Bros., Pearson Pharmacal Co., Bristol - Art Linkletter's House Party to four days, effec- latter also will continue to tive May 1 (CBS -TV 3:30 -4 p.m. EDT). Lever supervise the Cham- Myers, Pontiac cars, Chrysler cars, and Sun- pion Spark Plug account. beam Co. is taking over the time normally sponsored by Procter & Gamble's daytime television ac- Green Giant (corn and peas). The latter firm tivity, starting in June, will include sponsor- asked to be allowed to drop out for 13 weeks National Biscuit Co. Sets while ship of three half -hours of Welcome Travelers it renews its stock, reportedly depleted $2.5 Million for Radio -TV per week and three alternating half-hours of as a result of sales for which the program was given a large NATIONAL BISCUIT Co.'s another NBC -TV show yet to be set in the share of credit. Green radio-TV budget Giant will return, . was this year will be 30% over that of same time spot, 3:30 -4 p.m. In the fall the it understood, di- 1952, mark- rectly after the 13 ing a total of approximately $2.5 firm will expand the Welcome Travelers show -week breather. million al- Another Mutual sale was rung up when located for the two media, George Oliva, ad- to four half -hours per week, still retaining vertising manager, told last for the alternate Bristol- Myers, in behalf of Vitalis, signed to BT week. three half -hours program. sponsor The time of the shows will then be moved the five -minute warm-up session, im- National Biscuit will continue to sponsor its mediately preceding the seven-a 30 minutes to 4 -4:30 p.m. -week broad- Arthur Godfrey segment on CBS Radio and casts of Game of the Day, effective last to place its local supplementary radio spot cam- &G, Benton & Bowles, P through New York, Wednesday. With the addition of the Vitalis paigns. The company plans to increase its TV two as also is considering possibilities a re- sponsorship, the MBS sports feature is com- spot schedule. placement for its Red Skelton show next pletely sold out. Falstaff Brewing Corp., McCann -Erickson, New York, is the agency. season. One of the programs is Oops Miss R. J. Reynolds, and General Mills are the Daisy, an NBC -TV show which, if purchased, other sponsors. Doherty, Clifford, Steers & would enable the firm to retain its 10 -10:30 Shenfield, New York, is the agency for Gen. Foods Names Three p.m. Sunday time on the NBC-TV network. Vitalis. THREE promotions for marketing personnel in The other offering being considered is the Pearson Pharmacal Co., New York, for General Foods' Associated Products Div. were Ray Bolger show, which ABC-TV is actively Ennds, dropped its alternate -week sponsorship announced last week by Robert H. Bennett, pressing for that network's 10 p.m. Sunday of Eye Witness on NBC -TV, Mondays, 9- general manager. They are: Robert I. Garver, time. Talent cost on the show is approxi- 9:30 p.m., claiming "non-delivery of clear- sales and advertising manager for Certo and mately $41,000. NBC-TV officials are fairly ance on stations previously promised. The Sure-Jell fruit pectins, will assume additional confident that they will be able to keep the firm also pulled out of its contract with NBC - duties as Calumet Baking Powder sales and ad- sponsor for the Sunday time, it was under- TV for sponsorship of the Ethel & Albert show vertising manager, Joseph Axelrod, merchandis- stood. P &G definitely will retain its 7 p.m. on NBC -TV which was to go on the air last ing manager for the Jell-O line and other bulk Sunday night time on NBC-TV with the new Saturday. products, will become sales and advertising Paul Winchell -Jerry Mahoney Show, slated to Lester Amster, president of Pearson Phar- manager for these products, and William J. start next fall. macal, told BT that the company had Ross, Chicago district sales manager for Dia- P &G plans for Oxydol and Dreft (through called off its participation because of the mond Crystal Salt, will take over the new post Dancer-Fitzgerald-Sample) have not yet been "non-delivery of the circuit of stations prom- of division field promotion manager. formulated, a company spokesman told BT. ised" by the network. Mr. Amster said. Sponsorship of the Beulah show on ABC -TV however, that the firm probably would re- Gillette Signs for Derby will be cancelled, effective in October, and turn to television. the fate of this budget still is in the balance. An NBC executive denied the report that GILLETTE Co. last week signed to sponsor the Colgate-Palmolive -Peet, meanwhile, has the stations weren't cleared and pointed out broadcast and telecast of the Kentucky Derby started shooting experimental television color that under FCC regulations no network could from Louisville May 2 over CBS Radio and CBS -TV, after commercials. The company feels that it guarantee complete delivery of all stations. Red Cross entered discussions should be prepared for the eventual While NBC's legal department studied its and Derby officials reduced the rights price, advent which goes of color and that all possible difficulties moves in the matter, NBC-TV signed an- now to the Red Cross (CLosED should Cmcurr, April be understood and ironed out before its ar- other sponsor for Ethel & Albert. Sunbeam 13.) CBS-TV coverage will rival. Iron Co. will underwrite the show, effective extend from 5 -5:45 p.m. EDT; CBS Radio's, Leslie Harris, director of radio-TV for May 9, through Perrin -Paus, Chicago agency, 5:15 -5:45 p.m. EDT. Gillette agency: Maxon Inc., N. Y. Colgate, told BT that the firm will experi- in the Saturday, 7:30 -8 p.m. EDT time. ment with all the various brands of film, such My Hero, sponsored by Dunhill in the as Kodachrome, Ectachrome, and Ansco. 7:30 -8 spot to be taken over by Sunbeam, NEW BUSINESS Lever Bros. (Rayve Creme 'Shampoo) dis- will move into the 8 -8:30 p.m. EDT period Pan American Coffee Bureau, N. Y., starts played its faith in nighttime'ìadio when it and will be followed by the Original Amateur alternating five -minute segment of Jimmy placed an order for five --MBS evening pro- Hour (8:30 -9 p.m. EDT). Wakely Show on 22 Columbia Pacific Radio grams 'on 480 stations,, effective June 1. This Chrysler Corp., through BBDO, New York Network stations, Mon. through Fri., 4:10 -4:30 will be Cone. "of the Largest Rilrown nighttime [BST, April 20], is conferring with Worth- p.m. PDT, for 52 weeks from May 4. Agency: network radio hookups for- a,$ngle product. ington Miner for a show called Medallion Cunningham & Walsh, N. Y. The shows. were bought under the Mutual Theatre. The problem there, however, is Sheaffer Pen Co. will co-sponsor Jackie Gleason Multi- Message -Plan on a Monday- through- that Mr. Miner has an NBC exclusive con- Show over CBS -TV for 26 weeks starting June Friday basis, 8 =8 :30 p.m. EDT. Programs are tract. 20. Firm will also sponsor May 9 show. Adventures of '`the Falcon,, Mickey Spillane Pontiac cars, through McManus, John & Agency: Russel M. Seeds Co., Chicago. Mysteries, Crime Filea$f Eigmond, Official Adams, New York, is looking for a half- Leslie Salt Co., S. F., starts first quarter -hour Detective, and Take A Humber. .tither spon- hour television show for next fall. Among segment of Meet the Missus Varieties on 27 sors of the programs are General Mills and the programs being considered is one in Columbia Pacific Radio Network stations, Sat., R. J. Reynolds Tobacco Co. which Dave Garroway would be featured in 11:30 a.m.-12 noon (PDT), for eight weeks Nighttime radio is the only medium to a nighttime show. from May 2. Agency: Honig -Cooper, S. F. Page 48 April 27, 1953 BROADCASTING TELECASTING YOUR BEST BUY ... COVER THE GOLD COAST OF THE GULF AREA

C O N T I N U O U S C O V E R A G E FROM THE TEXAS BORDER T O P E N S A C O L A , F L O R I D A

- -7

.ROWNSVILLE KAOK WDOK LAKE CHARLES 1400 KC BATON ROUGE 1260 KC NEW ORLEANS 800 KC Pop. 60,000 Family Income $9078 Pop. 135,000 Family Income $5912 Pop. 600,000 Family Income $5225 Highest income to workers in the state and Big payroll town. Large potential sales area Fast industrial growth. Higher spendable in- one of the highest in the South. Large indus- come . Unusual city improvements . a . . . one of the ten fastest growing cities in trial, high paid working force that respond to America. natural major market for a notional adver- mass appeal programming of the station. tiser seeking larger trading area coverage. Top Rated Air Salesmen Towns Most Popular DJ's Nationally Recognized Disc Jockeys

The highest rated disc jockey in the state in The most famous hillbilly in the town . the Great performers including the number one . . . outsells and outpulls every negro disc jockey for jivers and the number the morning best known country character . .. the idol of national competitive show. A famous name the negro jazz and jive fans and the hero of one negro spiritual disc jockey also the two disc also beats all of best known hillbilly air salesmen in area. negro jockey competition the negro women's audience . . . these disc the other air shows. Nielsen and O'Connor sur- jockeys have captured a buying audience that They sell ... sell . sell for more national veys show KAOK leads the town in audience believes in them. advertisers than all other 6 independent sta- appeal. tions combined.

Low Cost Low Cost Low Cost Combine your buying on this 3 station network Now national and regional advertisers can Latest Nielsen Survey proves WBOK to have

and by making this thrifty buy KAOK comes to wrap up this market at a new low cost . . . the lowest cost per listener of any station in you at a cost that makes this a bonus buy for buying three markets and getting a discount the city of New Orleans. Hooper first showed

the smart advertisers. National brands have that brings this important market in at an it . . . O'Connor verified it -now Nielsen con- been sold in a proven and tested manner on amazing low rate. Every type of merchandis- firms the fact that WBOK is the most listened KAOK. er has already gotten results. to independent station in New Orleans.

THRIFTY PURCHASE ... One Contract... One Affidavit... One Billing. Save time ... make the network buy and save money. Give your advertiser coverage that equals high power and high priced coverage at less than half the cost to you. WRITE ... WIRE ... FOR AVAILAI3ILITIES.

Forjoe and Co. Stanley W. Ray Jr. National Reps. Vice President and General New York, Chicago, Manager Los Angeles, San 505 Baronne Street Francisco and Atlanta New Orleans, La.

BROADCASTING TELECASTING 4gi11 k74 1953 Page 49 THIS IS THE WAY to guarantee the finest TV film reproduction

COMMERCIALLY AVAILABLE

REVOLUTIONARY:

a of schedule , A year ago when the Film- Scanner full year ahead was first shown, everyone who saw it operating wanted to know, "When ?" Deliveries were quoted as being, at the earliest, in 1954. Through a tremendously stepped - up development program, the Film- Scanner is now ready for FOR THE COMPLETE STORY scheduled production. Some time ON THE FILM- SCANNER will elapse before production can possibly catch up to the unprece- WRITE FOR BROCHURE TR -394 dented demands for this equipment. Orders are being accepted and deliveries scheduled on a riority basis.

DU MONT HAS CONSTANTLY MAINTAINED LEADERSHIP

IN TELEVISION SCANNER PRODUCTION AND DEVELOPMENT

Page 50 April 27, 1933 BROADCASTING TELECASTING SMOOTH, SIMPLE OPERATION: 16 mm film pickup can photocathode averaging 60 ua /lumen -multiplica- be remotely started, stopped, reversed, or operated tion factor: 700,000 to 2,000,000. High degree of single frame. Simple switching of video from stability. Spectral response predominates in visible 16 mm film to opaque pickup. region.

NO SHADING OPERATOR REQUIRED: Shading controls FILM AND OPAQUE -SLIDE PICKUP: Finest reproduction are not required. Picture inherently free from edge of 16 mm movie or 4" x 5" glossy or matte finish flare and shading -simple, high quality operation. prints. FILM MOVES CONTINUOUSLY: No noisy, wearing, tear- SIMULTANEOUS SIGNALS: Simultaneous video from ing, intermittent claw mechanisms - extremely each of two 16 mm film pickup machines or from quiet, continuous- motion operation. each of two opaque pickups. NEW CATHODE -RAY TUBE: The Heart of the Film. FILM SHRINKAGE COMPENSATOR: Built -in unit repro- Scanner. The result of years of Du Mont leadership duces old or new film alike -smooth operation. in Cathode -Ray Tube design. The brightest scanner raster yet developed - light intensity many GAMMA CORRECTED: Excellent reproduction of the times the output of conventional tubes -extremely gray scale. long life. AUTOMATIC SLIDE CHANGER: Provision made for SPECIALLY DESIGNED MULTIPLIER PHOTOTUBE: Ex- 2" x 2" glass slide automatic changer -a plus tremely high gain accomplished by extra -sensitive feature of the Film- Scanner.

HERE is the film pickup system every- The development of scanner tech- one has been talking about since its niques is backed by knowledge gained first public demonstration at the 1952 through years of experience. From the N.A.R.T.B. Show. Here is the seem- great engineering achievements of the ingly magic device that has been hailed Monochrome and Universal Color as one of the greatest advancements in Scanners, Du Mont has applied these television ... now as a commercial well learned and proved principles to reality ... ready for you. the ultimate in fine film reproduction The Film- Scanner offers the televi- equipment -the FILM- SCANNER. Years sion broadcaster entirely new stand- of experience in scanner techniques ards of film, opaque and slide pickup combined with the new continuous far superior to any system employing motion mechanism has resulted in a iconoscope or image orthicon tubes. In film pickup system of extreme simplic- addition, operating costs of this system ity. This is the final solution in answer- are a fraction of the costs of any pre- ing all television film pickup problems vious system. of small and large stations alike.

TELEVISION TRANSMITTER DIVISION ALLEN B. DU MONT LABORATORIES, INC., CLIFTON, N. J. DU MONT

BROADCASTING TELECASTINQ April 27, 1953 Page 51 You can multiply exposures with strobe light-but not nearly so effectively as you can multiply impressions in the rich Indianapolis market. On WFBM-

TV, one picture is worth 332,000 homes. (number of sets in area April 20, 1953).

Photo Courtesy A. G. Spalding & Bros., Inn. -Tv CHANNEL OLIS WFBM REPRESENTED NATIONALLY BY THE KATZ AGENCY

Affiliated with WFBM (AM); WEOA, Evansville; WFDF, Flint; WOOD (AM & TV), Grand Rapids

Page 52 April 27, 1953 BROADCASTING - TELECASTING FACTS & FIGURES

WEED TV ANALYSIS BREAKS DOWN RATE AVERAGES ON NATION'S 162 STATIONS An advertiser buying a 20- second spot on each of the nation's 162 operating video outlets would pay $22,453.75, Weed Television's annual compilation of station rate cards reveals. A 20-second spot announcement on each of from a low of $20 to a high of $875, for an the nation's 162 operating television stations overall average of $138.60 -38 cents less than would cost an advertiser $22,453.75, based on the average per -spot cost shown in the station ¡j" 1 their one -time, Class A rates, according to representation firm's November 1951 analysis, Weed Television's annual analysis of TV sta- when 109 stations were operating and the total %%/,dr =?- /i//../,-r._ tion rate cards, being released today (Monday). cost of one 20- second spot on each was $15,149. Station by station, the 20- second rate ranges An exhaustive compilation, the analysis is j _ TELESTATUS, THAT'S Weekly TV Set Summary-April 27, 1953-TELECASTING SURVEY FLORIDA'S

Sets in Area Sets in Area City Outlets on Air vhf uhf City Outlets on Air vhf uhf Albuquerque KOB-TV 24,934 Matamoros (Mexico), Browns- Altoona WHIG-TV 167,569 ville, Tex. XELD -TV 27,300 Amarillo KGNC-TV, KFDA 21,495 Memphis WMCT 201,800 Ames W OI-TV 131,964 Miami WTVJ 178,500 Ann Arbor W PAG-TV Milwaukee WTMJ -TV 427,045 Atlanta WA GA-TV, W SB-TV, Minn. -St. Paul KSTV -TV, WCCO -TV 363,300 WLWA 270,000 Minot KCJB -TV Atlantic City W FPG-TV 9,308 Mobile WALA -TV, WKAB -TV Austin KTBC-TV 27,062 Montgomery WCOV -TV 4,000 Baltimore WAAM, WBAL-TV, Muncie WLBC -TV W MAR-TV 473,873 Nashville WSM -TV 111,309 Bangor WA81-TV 16,000 New Britain WKNB -TV 53,017 Baton Rouge WA FB-TV New Castle WKST -TV 27,763 Bethlehem W LEV-TV New Haven WNHC -TV 354,000 Binghamton WNBF-TV 103,500 New Orleans WDSU -TV 182,111 Birmingham WAFM-TV, WBRC-TV 155,000 New York- WABC -TV, WABD, Bloomington WTTV 221,800 Newark WCBS -TV, WNBT, Boston WBZ-TV, WNAC-TV 1,043,130 WOR -TV, WPIX, Bridgeport WICC-TV 11,031 WATV 3,230,000 /1/ First and only TV Buffalo W BEN-TV 343,998 Norfolk - Charlotte WBTV 317,215 Portsmouth - Station in the South's 11 Chicago WBBM-TV, WBNK, Newport WGN-TV, WNBO 1,363,674 News WTAR -TV 167,133 fastest growing Cincinnati WCPO-TV, WKRC-TV, Oklahoma market WLWT 407,000 City WKY -TV 206,765 Cleveland WEWS, WNBK, WXEL 750,709 Omaha KMTV, WOW -TV 181,433 J Colorado Peoria WEEK -TV 18,075 Springs KKTV 16,500 Philadelphia WCAU -TV, WFIL -TV, Columbia WCOS-TV WPTZ 1,217,138 Columbus WNBS-TV, WLWC, Phoenix KPHO -TV 67,400 WTVN 279,000 Pittsburgh WDTV 610,000 Dallas - Portland, Ore. KPTV 84,245 Ft. Worth KRLD -TV, WFAA -TV, Providence WJAR -TV 429,005 FirstaStation in W BAP -TV 262,586 Pueblo KDZA -TV 16,000 Florida Serv- Davenport WOC -TV 190,000 Reading WHUM -TV, WEEU -TV 84,748 -now Quad Cities Include Davenport, Moline, Richmond WTVR 164,742 ing over 825,000 Rock Is., E. Moline ) Roanoke WROV -TV, WSLS -TV 50,100 19,000 Dayton WHIO -TV, WLWD 272,000 Rochester WHAM -TV 180,000 year-round Residents Denver KFEL -TV, KBTV 134,865 Rockford WTVO Detroit WJBK -TV, WW1-TV, Rock Island WHBF -TV 190,000 W XYZ -TV 850,000 Quad Cities Include Davenport, Moline, El Paso KROD -TV, KTSM -TV 22,216 Rock Is., E. Moline Erie WICU 184,680 Saginaw - Ft. Worth- Bay City - Dallas WBAP -TV, KRLD -TV, Midland WKNX -TV 20,125 262,586 W FAA -TV St. Louis K5D -TV 502,000 Most Up -To -Date Galveston KGUL -TV 235,000 Salt Lake City KDYL -TV, KSL -TV 124,600 TV Grand Rapids WOOD -TV 233,961 San Antonio KEYL, WOAI -TV 138,180 Operation in the South Green Bay WBAY -TV San Diego KFMB -TV 173,800 Greensboro WFMY -TV 161,030 San Francisco KGO -TV, KP IX, Harrisburg WHP -TV 35,D00 KRON -TV 558,200 / Holyoke WHYN -TV Schenectady - Honolulu 17,597 Albany -Troy WRGB 265,900 Houston KPRC-TV 242,450 Seattle KING -TV 254,100 Huntington - Sioux City KVTV 37,097 It's an amazing South Florida Charleston W SAZ -TV 188,992 Sioux Falls KELO -TV 21,500 Indianapolis W FM B-T V 332,000 South Bend WSBT -TV 35,500 TV Sales Story. Call your Jackson WJTV 13,420 Spokane KHO -TV, KXLY-TV 28,442 Free & Peters Colonel, Today. Jacksonville WMBR-TV 112,000 Springfield, Johnstown WJAC -TV 642,428 Mass. WWLP WKZO -TV 282,511 Springfield, Kalamazoo Mo. KTTS -TV WDA F -TV 288,366 Kansas City Syracuse WHEN, WSYR -TV 217,263 W GAL 216,701 Lancaster -TV Tacoma KTNT -TV 243,00D Lansing WJ IM -TV 174,350 Tijuana (Mex- Lawton KSWO -TV ico) Son cona 4 Lima W LOK -TV Diego %ETV WSPD Lincoln KOLN -TV 28,000 Toledo -TV 224,000 KOPO -TV Rock KRTV 30,000 Tucson Little Tulsa KOTV 142,360 KECA -TV, Los Angeles KHI -TV, Utica -Rome WKTV 91,000 KLAC, KNBH, KTLA Washington WMAL -TV, WNBW, KNXT, KTTV 1,559,976 WTOP -TV, WTTG 443,680 Louisville WAVE -TV, WHAS -TV 238,066 Wichita Falls KWFT -TV, KFDX -TV Lubbock, Tex. KDUB -TV 22,104 Wilkes -Barre WBRE-TV 58,800 VeVS Lynchburg WLVA -rV 55,000 Wilmington WDEL -TV 134,034 York W S BA -T V 30,000 Total Stations on Air 169'. Totol Markets on Air 115' Youngstown WFMJ -TV, WKBN -TV 31,300 e Includes XELD -TV Matamoros, Mexico and XETV Tijuana, Mexico. Total Sets In Use 22,705,800

Editor's Note: Set estimates appearing here are obtained from stations, which report regularly on special, sworn set in some markets may (lJ affidavits. Since not all stations report weekly, figures remain unchanged in successive weeks. Totals for each market represent estimated sets within coverage area of stations in that market. Where coverage areas of different markets overlap, set counts in those markets may be partially duplicated. Total sets in use of U. S., however, is unduplicated estimate. "Olt Thar Fustest With the Mostest" - Lt. Gen. N. B. Forrest, C.S.A.

BROADCASTING TELECASTING April 27, 1953 Page 53 FACTS & FIGURES

based on rate information for 162 operating One hour -$200 to $300 (avg. $233.33) One hour -$950 in 105 Halt-hour--$120 to $180 (avg. $144.44) Half-hour-9570 stations markets (for purposes of the Min. /20 secs.-8 stations. $34 to $60 (avg. study, some closely related cities are counted $44.25) Min. /20 secs. -$175 20 seconds -1 station, $28 ID7.50 as a single market), plus a separate study of IDS-417 to $30 (avg. $21.66) stations due to 600,000 to 700,000: 4 stations (vhf), 2 cities start operating this spring. 50,000 to 75,000: 4 stations (3 vhf, 1 uhf), -Pittsburgh; San Francisco. Most of the operating stations, W' ed offi- 4 cities- Lynchburg, Va.; Phoenix; Portland, One hour--$750 to $1,200 (avg. $950) cials said, have not set up three or more time Ore.; Roanoke, Va. (vhf count). Halt- hour450 to $720 (avg. $562.50) classifications. Eight have an AA rate on spots One hour -$250 to $450 (avg. $325) Min. /20 secs. -2 stations, $150 to $180 (avg. Half- hour -$150 to $270 (avg. $195) $165) (usually covering prime evening time); 85 have Min. /20 secs. -$50 to $90 (avg. $86.25) Minute -1 station, $190 A, B and C Classifications; 30 have A, B, C and IDs-3 stations, $25 to $37.50 (avg. $29.16) 20 seconds -2 stations, $165 to $190 (avg. -335 stations. D; three 34 75,000 to 100,000: 5 (3 vhf, 2 uhf), also have E classifications; have stations $75 to $90 (avg. $81.66) only A and B, while in two cases a single rate 3 cities- Reading; Salt Lake City; Utica, 700,000 to 800,000: 3 stations (vhf), 1 city covers all time periods. N. Y. One hour -$250 to $575 (avg. $410) -Cleveland. It also was noted that of the 162 stations One to $808.33) - Half- hour -$150 to $345 (avg. $248) hour-$625 $1,000 (avg. Half- hour -$375 to $600 $485) 139 vhf and 23 uhf-a total of 123 listed a Min. /20 secs.-$40 to $100 (avg. $751 (avg. IDs ---$20 to $50 (avg. $35) Min. /20 secs. -1 station, $160 combined rate for one -minute or 20-second Minute -1 station, $200 announcements; 31 have a one 100,000 to 150,000: 16 stations (vhf), 13 20 seconds -2 stations, $165 to $200 (avg. -minute spot cities -Altoona; Binghamton; Denver; Erie; rate; 39, a 20- second rate, and 149 an ID rate. Greensboro; Jacksonville; Lansing; Miami; IDs- $80) to $100 (avg. $86.66) Eight stations listed no one -minute rate in Class Nashville; San Antonio; San Diego- Tijuana, 800,000 to 900,000: 3 stations (vhf), 1 city- A time and 13 showed no ID rate, although on Mex.; Tulsa; Wilmington, Del. Detroit. IDs, it was pointed out, the general practice is One hour-$225 to $700 (avg. $470.31) One hoar-$1,250 to $1,400 (avg. $1,350) $282.18) Half -hour -$750 to $840 (avg. $810) to charge 50% of the minute rate. Half -hour-$135 to $420 (avg. ¿25 Min. /20 secs.-14 stations, $60 to $100 (avg. Min./20 se to $252 (avg. $242.33) The new study also reports that 31 stations $88.92) IDs-$100 26 (avg. $112) are scheduled to commence operations within Minute -1 station. $40 1 to 114 million: 9 stations (vhf), 3 cities - 20 seconds -2 stations, $30 to $130 (avg. $80) Boston; Chicago; Philadelphia. the next few months. These are located in 29 IDs-15 stations, $13.33 to $70 (avg. $43.05) One hour-$1,020 to $1,800 (avg. $1,457.77) cities, six of which already have stations on the 150,000 to 200,000: 20 stations (vhf), 15 Half- hour,$612 to $1,080 (avg. $874.66) air, and it was reported that a 20- second spot cities -Ames; Birmingham, Ala.; Davenport - Min. /20 secs.-8 stations, $250 to $425 (avg. Rock W. Va.; Johnstown; $303.12) on each of these 31 outlets will cost $1,144, or Island; Huntington, 20 seconds -1 station, $350 an average of $36.90 per station. Total of 18 of Lancaster; Louisville; Memphis; New Orleans; IDs-7 stations, $125 to $212.50 (avg. $156.78) Norfolk; Oklahoma City; Omaha; Richmond; stations listed A B time 1% to 2 million: 7 stations (vhf), 1 city these and classifications; Rochester; Syracuse, N. Y. - nine have A, B and C, while four showed one Los Angeles. One hour -$375 to $700 (avg. $541.25) One hour -$1,000 to $1,500 (avg. $1,271.43) rate for all time periods. Several of the outlets Half- hour --$225 to $420 (avg. $324.75) Half- hour -$600 to $900 (avg. $798.57) are offering discounts -usually about 25% of Min. /20 secs. -15 stations, $75 to $140 (avg. Min. /20 secs. -3 stations, $220 to $300 (avg. $107.60) 73.33) the card rate -for business signed before the Minute-5 stations, $90 to $130 (avg. $108) Miinnute-4 stations, $180 to $250 (avg. $230) stations go on the air, Weed officials said. 20 seconds -5 stations, $80 to $115 (avg. $94.25) 20 seconds -4 stations, $120 to $230 (avg. IDs-18 stations, $38 to $70 (avg. $50) $181.15) Following is the Weed Television analysis, 200,000 to 300,000: 19 stations (vhf), 12 IDs -$60 to $150 (avg. $117.88) with markets grouped according to set circula- cities- Bloomington; Charlotte; Columbus, O.; 3 to 3% million: 7 stations (vhf), 1 city - tion as of April 15. It is based on the Class A, Dallas -Fort Worth; Dayton; Galveston-Hous- New York. one -time basic rate for film facilities (AA rates ton; Grand Rapids; Kalamazoo; Kansas City; One hour -$1,000 to $4,250 (avg. $2507.14) Toledo, O. Half -hour-$600 to $2,550 (avg. $1,504.28) are used for stations which have AA rates). In Schenectady; Seattle -Tacoma; Min. /20 secs. -1 station, $800 hour-$500 to $785 $652.36) each circulation group, the low to high range One (avg. Minute -5 stations, $200 to $650 (avg. $390) Hall -hour -$300 to $471 (avg. $389.53) 20 seconds --6 stations, $150 to $875 (avg. $400) is shown, along with the average. Min. /20 secs. -15 stations, $90 to $157 (avg. stations, $100 to $400 $270) 128.46) IDs-5 (avg. Under 25,000 circulation: 35 stations (20 Minute-3 stations, $80 to $140 (avg. $118.33) SPRING -EARLY SUMMER OPENINGS vhf, 15 30 Amarillo; Ann Arbor; 20 seconds-4 stations, $70 to $125 (avg. $110) uhf), cities- 31 (24 uhf, 7 vhf), 29 cities Austin; Atlantic City; Bangor; Bethlehem; IDe-17 stations, $45 to $70 (avg. $55.44) stations -Akron, 300,000 to 400,000: 11 stations (vhf), 6 O.; Baton Rouge, La.; Battle Creek, Mich.; Bridgeport; Brownsville -Matamoras; Colorado Belleville, Ill.-St. Louis; Colorado Springs, Springs; Columbia, S. C.; El Paso; Jackson, cities- Atlanta; Buffalo; Cincinnati; Indiana- polis; Minneapolis -St. Paul; New Haven, Conn. Col., Columbia, S. C.; Duluth, Minn.; El- Miss.; Lima; Lawton, Okla.; Lubbock; Minot; mira, N. Y.; Fort Fla.; Fort Smith, Mobile; Muncie; New Castle, Pa.; One hour -$500 to $900 (avg. $769.09) Lauderdale, Montgomery; Half -hour to $540 (avg. $461.45) Ark.; Lafayette, Ind.; Little Rock, Ark.; Lub- Peoria; Pueblo; Roanoke; (uhf count only); Min. /20 secs.-8 stations, $104 to $180 (avg. $145.75) bock, Tex.; Massillon, O.; Monroe, La.; Osh- Sioux Falls; Spokane; Springfield, Mo.; kosh, Wis.; Pensacola, Tucson; Wichita M nute -3 stations, $75 to $150 (avg. $112.33) Fla.; Pueblo, Colo.; Springfield- Holyoke; Falls; 20 seconds -3 stations, $60 to $135 (avg. $93) Raleigh, N. C.; Minn.; Rockford, York, Pa. Rochester, IDs-10 stations, $36 to $90 (avg. $61) Ill.; Rome, Ga.; St. Joseph, Mo.; St. Peters- One hour -$150 to $300 (avg. $200) 400,000 to 500,000: 9 stations (vhf), 4 cities burg, Fla.; Santa Barbara, Calif.; Scranton, Half- hour -$90 to $180 (avg. $121) -Baltimore; Milwaukee; Washington; Provi- Min. /20 secs. -27 stations, $20 to $60 (avg. Pa.; West Palm Beach, Fla.; York, Pa.; $37.59) dence. Zanesville, O. Minute -8 stations. $30 to $40 (avg. $33.40) One hour-$600 to $1,100 (avg. $792.77) One hour -$125 to $400 (avg. $205.48) 20 seconds-8 stations. $20 to $30 (avg. $24.69) Halt- hour -$360 to $660 (avg. $475.86) IDs-34 stations, $10 to $30 (avg. $18.38) Min. /20 secs. -8 stations, $100 to $165 (avg. Half hour -$75 to $240 (avg. $123.61) $136.87) Min. /20 secs. $20 $80 25,000 50,000: 9 5 -28 stations, to (avg. to stations (4 vhf, uhf), 20 seconds -1 station, $160 $36.12) 8 cities -Albuquerque; Green Bay; Lincoln; 1Ds-$40 to $75 (avg. $61.39) Minute-3 stations, $30 to $100 (avg. $55.83) New Britain; Sioux South Bend; Wilkes 500,000 to 600,000: 1 station (vhf), 1 city City; - 20 seconds -3 stations, $22.50 to $80 (avg. Barre; Youngstown, Pa. St. Louis. $44.17) trrrrrrr IDs -29 stations, $10 to $40 (avg. $19.29) CBS Sweep Nielsen Poll VISIT On Radio for March 8 -14 Black huru- Uau,illon Company Headgnarler% ALL the top 10 evening once-a -week network radio shows for the week of March 8 -14, 1953, were on CBS, according to the A. C. Nielsen at the Biltmore Hotel Co. report of homes reached. They are: EXTRA -WEEK during the NARTB March 8 -14, 1953 Convention EVENING, ONCE -A -WEEK HOMES REACHED RANK PROGRAM (000) Appr:7isals Negotiations Financing I Jack Benny (CBS) 5,863 2 Luz Radio Theatre (CBS) 5,460 BLACKBURN - HAMILTON COMPANY 3 Amos 'n' Andy (CBS) 5,013 RADIO-TV-NEWSPAPER BROKERS 4 Charlie McCarthy Show (CBS) 4,968 WASHINGTON, D. C. CHICAGO SAN FRANCISCO 5 People Are Funny (CBS) 4,520 James W. Blackburn Ray V. Hamilton Lester M. Smith 6 Our Miss Brooks (CBS) 4,341 William T. Stubblefield Tribune Tower 235 Montgomery St. 7 My Little Margie (CBS) 4,252 Washington Bldg. Delaware 7- 2755 -6 Exbrook 2 -5672 Sterling 3- 4341 -2 8 Dr. Christian (CBS) 4,207 9 Life With Luigi (CBS) 4, I 62 10 Godfrey's Talent Scouts (CBS) 3,894 Page 54 April 27, 1953 BROADCASTING TELECASTING "THEY REALLY WATCH SARRA COMMERCIALS"

5;i 7ZR New York: 200 East 56 Street Chicago: 16 East Ontario Street

SPECIALISTS IN VISUAL SELLING

BROADCASTING TELECASTING April 27, 1953 Page 55 An appeal to every radio station interested in integrity

RGISTERED fJ. is w

American Radio Association 60 East 42nd Street New York, N. Y. * An Association of radio stations selling time only at their published rates.

Page 56 April 27, 1953 BROADCASTING TELECASTING JOIN the A.R.A.!

WHAT YOU GET: TO BECOME A MEMBER: Advertisers and agencies will immediately recog- 1 . Send the Association a copy of all your rate nize that, as a member of the "American Radio material, including local, regional and national Association," you sell time at your published rates. rates. The reason for this (and the next provision) Use the seal on your rate cards, stationery and trade is that this organization must have the respect of paper ads. Remember, you retain full and com- advertisers and agencies. To gain this respect, all plete rights to revise your rates in any way that you stations must provide actual proof to the Associa- tion that they sell time only at their published see fit. As a member of the "American Radio Asso- rates. ciation," you agree only that your station will sell time at published rates only -you retain complete 2. After you become a member of the Association, rate changing authority. send the organization an extra copy of all contracts for the sale of time on your station. These contracts will be spot checked in our offices against WHAT YOU MUST DO: your published rate information. In the event of a discrepancy you will be contacted. Mail in the below coupon. Because of limited funds we cannot send mailings direct to individual 3. Pay dues. Although the Association is a non- stations, or make personal solicitations for your profit organization, there are certain expenses that membership. To become a member, you must are unavoidable. Dues will be one-half of your daytime one minute spot rate per month. At the reply to this ad. Your inquiry will not obligate end of our first year of business our books will be you-since you cannot become a member until you audited, and the balance on hand will be refunded have fulfilled all the obligations of membership. to stations paying dues on a proportionate basis.

It is not the purpose of this organization to "convert" any stations. Rather than that, we want an association of stations already selling time only at their published rates. If the organization works as we anticipate, it will no longer be necessary for you to spend hours saying, "No," to advertisers and agencies asking for "deals." When they see you are a member of the Associa. tion they won't even bother to ask for "deals."

The bylaws of the organisation call for the nomination, and election, of new officers and directors in November, 1958. If the organisation is successful by that time, its organizers plan to decline nomination for offices and, in effect, turn the corporation over to member stations expressing interest in it. The Association has been organized by management people at KOWA, Omaha. All officers and directors are from that station.

Yes! We are interested in the American Radio Association. Please send us all the details.

NAME

TITLE STATION

ADDRESS

CITY STATE

27, 1953 BROADCASTING TELECASTING April Page 57 FACTS & FIGURES FILM

NCS REPORTS 12 -15% SRCAM to Discuss Antitrust Suit Defendants NON -HOME AUDIENCE NCS, SAMS 'Misuse' To File Answers by July 15 MEETING designed to clear up the widespread DEFENDANTS in the Dept. of Justice anti- misunderstanding and Nielsen Coverage Service re- misuse of Nielsen Cover- trust suit to force release of 16mm age Survey and feature search shows auto listening Standard Audit & Measurement motion pictures to television and other outlets, Service reports on station audiences [BT, April adds 6.5% to 10.6% to in- have waived objections to the government's 20] probably will be held the week of May 10 interrogatories and stipulated in they would file home listening. New York, Ward Dorrell, chairman of the answers by July 15. Station Representatives Committee on Audience AUTOMOBILE listening adds about 6.5% to Measurements, said Thursday. The 29 detailed questions concern activities in -home listening on weekdays and 10.6% on of the 12 motion picture and distributing com- Both A. C. Nielsen, president A. weekends while all of C. panies back tb 1936 [BT, March 23]. At- types of non -home listen- Nielsen Co., and Kenneth Baker, president ing represent an of torneys for the companies originally had been addition to in -home listening SAMS, have accepted invitations by of about the com- given a time extension to April 15 for filing 11.9% on weekdays and 14.8% on mittee to meet with station representatives weekends. and objections. agency timebuyers and to explain their services, These figures were given by A. C. Nielsen Mr. Darrell said. The antitrust suit was filed last July 22 [BT, Co., Chicago, in a report on non -home listen- July 28, 1952] and is before Federal Judge ing and viewing which it is mailing to all Niel- William Byrne. Listed as defendants are Co- sen Coverage Service subscribers. lumbia Pictures Corp. and its subsidiary, Screen The Nielsen company claimed that "this is Gems Inc.; Universal Pictures Corp. and its the first research project which measures non- HOOPERATINGS ADD subsidiary, United World Films Inc.; Warner home listening and TV viewing- nationwide, Bros. Pictures Inc.; Warner Bros. Pictures Dis- accurately, quantitatively and in relation to 10 TV MARKETS tributing Corp.; RKO Radio Pictures Inc.; 20th in -home listening." It heralded the report as Century-Fox Film Corp.; Republic Pictures the first detailed of TV HOOPERATINGS will cover 50 cities in- Corp.; Republic Productions Inc.; Films Inc., "authoritative, measure" stead radio's full dimensions as an advertising of the current 40 beginning with October, and Pictorial Films Inc. Although not a de- medium. C. E. Hooper Inc. announced today (Monday). fendant in the suit, Theatre Owners of America There will be no The measure is obtained, according to Niel- increase on subscription rates (TOA) is named a co-conspirator. sen, by adding Nielsen Radio Index (NRI) to advertisers, agen- figures on in -home listening to new Nielsen cies or TV stations, t h e announcement Coverage Service (NCS) figures on non -home Film listening. said. Sales The market research firm plans to mail a The 10 added mar- Sale of NBC's syndicated film series, The complete edition to all NCS subscribers. Ad- kets are: Denver, Visitor, in five new markets was reported last ditionally, it will release at the NARTB con- Grand Rapids -Kala- week by John B. Cron, national sales manager vention this week a special edition of the report mazoo, Mich., Hunt- for NBC's film division. Latest are to KPRC- on non -home radio listening and televiewinô. ington, W. Va.; TV Houston, KPOR -TV Lincoln, WMTV (TV) Data on non-home viewing is "similar but some- Miami, Fla.; New Madison, KNBH (TV) Hollywood and XETV what less detailed," it was explained. Orleans; Norfolk, (TV) Tiajuana -San Diego. Referring to its statistical data, A. C. Niel- Va.; Portland, Ore.; Mr. Cron added that the Douglas Fairbanks sen cited "authoritative" figures as a national Rochester, N. Y.; Presents filmed series has been sold in the Wilmington, 1., average for the hours of 6 a.m. to 12 midnight D e Yakima market for sponsorship by Rainier a n d for both automobile and all non -home listening Mr. Hooper Youngstown, Beer Co., San Francisco; on WBAL-TV Balti- Ohio. combined. The firm found that all figures fluc- Reports for more for National Brewing Co., Baltimore, the new markets will cover all hours tuate by hours of the day and vary by terri- of opera- and also to WMTV (TV), KNBH (TV) Holly- tion from sign -on to sign -off with - tories. Nielsen also claimed "reliable data" daily quarter wood and WTVP (TV) Decatur, Ill. for each hour and audience composition -that hour Hooperatings and share of audience as is, the percentage of men, women and children. well as program ratings, Monday -Friday averages, and day -part indexes. Consolidated Television Sales reports that it NCAA TV Stand has sold its "Station Starter Plan" in 22 of the 42 new TV markets and a total of 24 in all. Backed by NORC Under the plan, new stations receive nine Con- RADIO OUT -OF -HOME solidated filmed program series at a total week- GLOOMY view that live telecasting of college ly price equalto the station's Class "A" starting football has a bad effect on attendance, habitu- AUDIENCE UP one -hour rate [BT, March 16]. ally held by the National Collegiate Athletic Assn. and the members of its Television Com- Pulse survey shows more fam- mittee received statistical support from a survey of the 1952 gridiron season made for NCAA ilies tuned in away from their Distribution by National Opinion Research Center. home sets than did in 1952. Snader Releases Inc., 177 S. Beverly Dr., Bev- Compared to the pre-TV years 1947 -48, erly Hills, has been formed by Louis D. NCAA reported, paid admissions to college foot- OUT -OF-HOME listening added to 18.6% mid- Snader to distribute outside TV films in ad- ball during the 1952 season were up winter radio audiences 16 games of major cities, ac- dition to programs filmed by Snader Pro- 10.2% in where was no TV cording to Pulse surveys made in areas there com- January- ductions Inc. Robert Carroll, New York state petition, were down where February of this year. The but 16.2% TV com- figure represents a sales manager for Ziv TV Programs Inc., joins was new high in out-of -home listening, petition present. NCAA concluded that states Pulse, the new firm as national sales manager. Mr. which in 1952 the controlled telecasting plan administered by checked 12 areas and found a Snader has announced plans to start shooting in 1951 and not in 1950, cut plus of 15.2 %, and in 1951, in NCAA 1952, but seven areas, a new library of 31/2- minute found color telescrip- the losses in attendance by at least 13 %. an out-of-home bonus of 13.7 %. tions for fall release. set 3 in As ownership increased from million The level of out -of -home listening also was With the relinquishment of interest by Mr. 1949 to 20 million last year, the adverse effects up this winter, Pulse noted, with an average of Snader and Reub Kaufman, now president of on football attendance also have mounted, 3.5% of families reporting listening to radios Guild Films Inc., Snader Telescriptions Sales "though in the most recent season there was outside their homes for each quarter -hour from Inc. has become Combined Television Pictures evidence of a leveling in the most heavily off 6 a.m. to midnight, up from 3.2% the previous Inc., headquartered at 328 S. Beverly Dr., NCAA said. no saturated areas," However, winter. Los Angeles had the highest level, Beverly Hills. The firm controls a motion evidence was found that TV's impact on at- 4.2 %, followed by New York, 4.0 %; San Fran- picture package of Alexander Korda produc- was tendance at college games a "novelty effect" cisco, 3.9 %; Boston 3.8 %, and Philadelphia, tions and Dick Tracy TV film series, now which will wear off, or that TV has produced 3.5.% Philadelphia, however, had the largest being distributed. by United Television Pro- any strong stimulative effect on the box office, total away- from -home audience, 21.7 %. Low- grams. New officers are Alexander Bisno, NCAA reported. Blackouts are not effective est of the 16 cities surveyed was Seattle, with president; Morris Krakowsky, vice -president, in raising attendance, the report commented. a 12.3% out -of-home listening bonus. and Henry Bisno, secretary- treasurer. Page 58 April 27, 1953 BROADCASTING TELECASTING SPONSORSHIP KEEPS CLIMBING . . . AND CLIMBING!

Year after year, sponsorship of United Press radio news shows keeps climbing and climbing. The latest canvass of U.P. clients shows that it's higher than ever before.

Every kind of U.P. news show is making new records. Time- buyers are hitching their sales wagons to both the year -round scheduled reports and features and to the seasonal and topical specials, those bonus programs United Press is so famous for.

This height and spread of sponsorship is one reason why United Press has more radio news clients than any other service -more than 1350 today in the United States alone. United Press

THE WORLD'S BEST COVERAGE OF THE WORLD'S BIGGEST NEWS PROGRAM SERVICES TRADE ASSNS.

tion of its facsimile wire service for the trans- AP Newspaper Members mission of news and photos for TV stations BAKER, GRAY TAKE Drop, Radio Clients Up [BT, March 30, Jan. 12] as "another historic first" for INS in the TV field. AD COUNCIL POSTS "International News Facsimile is truly the Net gain of 59 radio stations APPOINTMENT of William R. Baker Jr., long- awaited answer to fast, efficient and eco- chairman of Benton & Bowles, as chairman, reported by AP's board of di- nomical transmission of news and photos for and Robert M. Gray, advertising and sales television," Mr. Berkson asserted. rectors at New York meeting, promotion manager of Esso Standard Oil Co., for total radio membership of Noting that WBAL -TV Baltimore was the as vice- chairman of the Advertising Council's facsimile service's initial client and reporting 1953 -54 Radio -TV Committee was announced 1,185. that six other TV stations are slated to join Tuesday by Philip L. Graham of The Washing- "shortly," with coast -to -coast service to be STEADY growth in the number of radio sta- ton Post (WTOP- AM -TV), chairman of the available "soon," he continued: board of the Council's board of directors. tions belonging to AP and an accompanying "It is the fast basic news service created for Stuart Peabody, assistant vice president of decrease in newspaper membership were high- television stations in which both news and lighted in the 1952 report by the AP board the Borden Co., and Harold E. Fellows, photos are transmitted on a single circuit . NARTB president, were named chairman and of directors at its annual meeting in New York news, photos, maps and other visual material last Monday. vice chairmen, respectively, of the Government are ready for telecasting as soon as they emerge Relations Committee. The report indicated a net gain of 59 radio from the receiving unit." stations during 1952, bringing total member- Mr. Berkson also told the INS executives that Other committee officials announced: ship to 1,185. Newspaper membership at the Executive Committee -Louis N. Brockway, ex- the organization, in association with Telenews ecutive vice president of Young & Rubicam, close of the year, it was reported, dropped Productions Inc., has maintained leadership in chairman, and Kerwin H. Fulton, president, from 1,733 to 1,725 "due chiefly to consolida- Outdoor Adv. Inc., vice chairman. sale and distribution of newsreel film and asso- Nominating Committee Fairfax M. Cone, tions and discontinuance of publication." It ciated news elements for TV stations. president of Foote, Cone &- Belding, chairman, was reported there are some 3,138 newspapers, and Albert E. Winger, board chairman of Crow- He emphasized the importance INS has ell- Collier Pub. Co., vice chairman. radio stations and other publications repre- placed on interpretative and behind -the -scenes Planning Committee-Howard J. Xorgens, vice sented in AP outside the U. S. Total AP president in charge of advertising for Procter reporting which provides background and gives & Gamble Co., chairman, and Thomas D'Arcy membership at the end of 1952 was placed added insight on major news developments, Brophy, board chairman of Kenyon & Eckhardt, at 6,048. vice chairman. and also reported that INS will continue to Promotion Committee -F. Boume Ruthrauff, Touching on television, the report acknowl- stress the public service type of news- features. vice president, Ruthrauff & Ryan, chairman, and William Reydel, vice president, Cunningham & edged "a need for development of specialized Walsh, vice chairman. picture services for TV stations," but added Round Table Committee -James Webb Young, that a projected AP news service on films had senior consultant for' J. Walter Thompson Co., chairman, and Chester J. LaRoche, C. J. La- failed to develop. It offered the following UP Said Biggest Supplier Roche & Co., vice chairman. reasons for not following through on the Sponsorship Committee -Henry G. Little, pres- Of News Film to Television ident, Campbell -Ewald Co., chairman, and H. M. project: (1) "Such a service was too expensive Warren, vice president of advertising and sales for the average station"; (2) "There was no promotion of the National Carbon Co., vice Direct service to 3,736 radio chairman. quick delivery method which would make it Campaigns Review Committee -Leo Burnet possible for stations to receive the films while and TV stations and newspa- president of Leo Burnett Inc., chairman, and Philip J. Everest, vice president of sales and the news was still fresh," and (3) "There were pers by UP is reported by exec- promotion, Transportation Displays Inc., vice an insufficient number of television stations utives of the news service at chairman. . on the air able to support the project on a practical basis." New York meeting. UPMT is Six directors were re- elected: Robert Mc- described as biggest supplier of Maxwell To BAB N. Y. Sales Lean, AP president, Philadelphia Bulletin news films to TV stations. (WCAU- AM -TV); Norman Chandler, Los APPOINTMENT of Charles E. (Ted) Maxwell, Angeles Times (KTTV [TV]); Paul Miller, UP now serves directly 3,736 radio and TV ABC account executive, as a salesman for BAB Rochester Democrat & Chronicle (WHEC); stations and newspapers around the globe, a in New York was announced last week by BAB Robert B. Choate, Boston Herald-Traveler rise of 203 in the past year, Jack Bisco, vice President William B. Ryan. (WHDH); James M. North Jr., Fort Worth president and general business manager, re- Noting that plans for the new sales divisioh Star Telegram (WBAP- AM -TV), and Harry F. ported at meetings of UP executives Tuesday had been approved by the BAB board, Mr. Byrd Jr., Winchester (Va.) Evening Star. and Wednesday in New York, at which UP Ryan said that "full President Hugh Baillie presided. organizational details UP Movietone News, a joint effort of UP including the an- and 20th Century-Fox Movietone News, now nouncement of a sec- 28 New Radio, 57 New TV is the largest supplier of news film for televi- ond sales representa- sion, according to William C. Payette, UP's TV tive will be released Stations Signed by INS manager, who said UPMT has contracts with shortly." 56 TV stations. Mr. Maxwell joins Seymour Berkson, INS general LeRoy Keller, vice president and general BAB May 15. He manager, reported on new INS sales manager, said UP now offers the largest will make presenta- variety of services in its history. tions on radio ad- clients at annual business meet- With expansion of its picture circuits, Tele- vertising to national ing. He also stressed impor- photo coverage for TV stations and newspapers advertisers and agencies and to head- tance of INS facsimile service has been brought within reach of many smaller markets, Mr. Keller said. Mims Thomason vice Mr. Maxwell quarters of national for TV stations. president in charge of UP's picture service, said chain stores, his work 71 new picture clients had been gained in the to be closely coordinated with the sales activi- TOTAL of 28 radio clients and 57 TV stations, last year, bringing the total to 340. ties of the networks and radio station repre- along with 50 newspaper and 16 special service UPMT now supplies films and scripts to sentatives, BAB's announcement said. clients, were among the new foreign and points as far as Toronto, Sao Paulo, Brazil, domestic clients signed by International News Mexico City, and Honolulu, it was said. Service during the past 12 months, General Manager Seymour Berkson reported at the UP TV innovations were said to include ASCAP Elects Officers organization's annual business processing of each story as an individual item meeting last ADAMS, 45 youngest member of Tuesday in New York. instead of assembling the output into a newsreel. STANLEY A substantial majority of TV stations now the ASCAP board, was elected president of the In addition, Mr. Berkson said, a large num- have UP service in one form or another, it was society last Thursday. Other officers were ber of other radio stations and newspapers in stated. elected as follows: Louis Bernstein, Fred E. overseas areas are receiving INS dispatches. More than 300 commentators, magazines and Ahlen, vice presidents; John Tasker Howard, The number of U. S. TV stations which cur- recipients of the Washington City News infor- secretary; George W. Meyer, assistant secretary; rently receive INS' Telenews, newsreels, films mation service are served by UP in addition to Frank H. Connor, assistant treasurer. Mr. and associated TV services was placed at 95. its newspaper and broadcast station clients, it Adams succeeds Otto A. Harbach, who had Mr. Berkson stressed INS' recent inaugura - was reporte. served three years. Page 60 April 27, 1933 BROADCASTING TELECASTING It's true ... Big Mike more or less grew up on the farm ... but now many of his friendly followers have taken up trades in town. They have combined their efforts with their "country cousins" to help build the perfect balanced economy of industry and agriculture. Industry in Nebraska and other "Midwest Empire" states has grown tremendously in the past ten years. Big Mike listeners manufacture everything from toys to boats -from shirts to steel tanks. Brooms, windmills and electric farm water systems, steel build-

ings, plows and all kinds of farm machinery, struc- ,.;ó _(1,i 1 Qr tural materials- are only a few of the Internationally íGt2`)OÚT Ai. \hi°rfj distributed Midwest manufactured products.... Big h Mike will welcome the opportunity to tell your sales story to his followers in industry as well as in agriculture. Free and Peters will be glad to tell you about avail - abilities ... or, contact Harry Burke, General Manager.

0\%'' -Q`°46 \\j34 CCIpOG

'.k\\\\\\\ 11 I I I l l / pQ/ ?oóa

BIG MIKE is the physical trademark of KFAB, Nebraska's most powerful station.

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Page 62 April 27, 1953 BROADCASTING TELECASTING MORE STATION SALES

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BROADCASTING TELECASTING April 27, 1953 Page 63 TRADE ASSNS.

lem of "creating leaders" in the agency field RADIO -TV CAN SHORE UP is this: "Advertising that excites the client excites the sales force, excites the trade, and has twice the chance of success with the con- U.S. ECONOMY, 4A IS TOLD sumer." John H. Tinker Jr., senior vice president and Lacking at the White Sulphur Springs meeting last week was appre- creative director of McCann -Erickson, New hension over TV costs sentiment that pervaded the ANA sessions York, followed the same theme, adding the -a observation: Writers must be prodded into a few weeks previous. Rather, it was pointed out that savings can doing more visual thinking and art directors accrue to the advertiser using radio and TV. must think about ideas. Other speakers scheduled were Marion Har- THE U. S. ECONOMY, and how to bolster it have done much to boost cultural attainment. per Jr., president, McCann- Erickson, New while lifting living standards, filled the opening The opening meeting Thursday morning, York, and vice chairman of the Advertising phase of the annual meeting of the American restricted to members, was devoted to the Research Foundation; Bennett Cerf, publisher Assn. of Advertising Agencies last week. election of new officers and directors. It named and What's My Line? panelist on CBS -TV; Both the long and short range programs Frederic R. Gamble to continue as AAAA Philip L. Graham, publisher, The Washington studied entailed the radio -TV media. president and director. Post (WTOP-AM -FM -TV Washington and The short range program as it was developed Henry M. Stevens, vice president, J. Walter WMBR- AM-FM -TV Jacksonville, Fla.) and at the April 23 -25 meetings held at the Green- Thompson Co., New York, was elected chair- recently elected board chairman, The Adver- brier Hotel, White Sulphur Springs, W. Va., man of the board. He succeeds Mr. Cunning- tising Council, and Under -Secretary of Com- was this: ham. merce Walter Williams. [For more on AAAA Defense spending faces sharp cuts. This meetings, see AT DEADLINE]. will bring some business curtailment, and cer- Earle Ludgin, president, Earle Ludgin & Co., tainly will bring a slack. If advertisers step Chicago, was elected vice chairman, and Win- into the breach and spend more on low -cost throp Hoyt, chairman of the board, Charles national media some, if not much, of this W. Hoyt Co., New York, was elected secre- NO DEATH THREAT slack can be taken up. tary- treasurer. If this program were followed through, it Mr. Stevens also is chairman of the board IN TV, ANPA TOLD was acknowledged, radio and television would of the National Outdoor Advertising Bureau. be prime benefactors. Mr. Ludgin has been serving as a director of Newspapers can take TV in Resolution to place AAAA on record in the Advertising Research Foundation. Mr. their stride, says George Big- favor of using more advertising as a key to Hoyt has been director -at -large of AAA from gers, Atlanta 'Journal' and counteract any reduction in the economy failed 1949 to 1952. formal approval by the new board. It may be Others elected were: 'Constitution' (which have a brought up again at board's June meeting. Directors -at- large: video tieup). Other publish- At last week's sessions talk was soft on Kenneth W. Akers, president, the Griswold - Eshleman Co., Cleveland; Marion Harper Jr., ers second him at ANPA New increased TV costs. While the Assn. of Na- president, McCann -Erickson, New York, and tional Advertisers in its convention a few weeks Victor O. Schwab, president, Schwab & Beatty, York convention. New York. ago showed fear of rising TV costs, AAAA Directors Representing AAAA Sectional Coun- TELEVISION was pictured as "another means spokesmen pointed up savings in dollars for cils: of competition" but in no way an insurmount- New York Council -Edwin Cox, senior vice the advertiser whether he uses radio or tele- president, Kenyon & Eckhardt, New York. able challenge to newspapers in talks before vision. The closest reference to the media New England Council -J. Paul Hoag, presi- the 67th annual convention of the American. cost was dent, Hoag & Provandie, Boston, re- elected. factor made Friday by John P. Cun- Atlantic Council-Dan W. Lindsey Jr., part- Newspaper Publishers Assn. in New York last ningham, retiring AAAA board chairman and ner, Lindsey & Co., Richmond, re- elected. week. vice Michigan Council- George P. Richardson Jr., executive president of Cunningham & vice president, J. Walter Thompson Co., Detroit, This theme was enunciated at the opening Walsh, New York. In an address at the an- re- elected. session of the three -day meeting at the Waldorf - nual AAAA dinner, he said Central Council -Harold H. Webber, vice pres- that advertising ident, Foote, Cone & Belding, Chicago. Astoria Tuesday by George C. Biggers, new has caused an economic miracle -elimination Pacific Council -Charles R. Devine, secretary ANPA president and publisher of Atlanta Jour- of the middlemen between producer and con- and treasurer, Devine & Brassard, Spokane. nal and Constitution (WSB -AM -TV Atlanta), sumer. Advertising, Mr. Cunningham stated, Continuing in office are the following direc- and echoed by subsequent speakers Wednesday "is slowly taking the place of countless num- tors-at- large: and Thursday. William R. Baker Jr., president, Benton & bers of door -to -door salesmen, counter sales- Bowles, New York; B. C. Duffy, president, Mr. Biggers told a meeting of executives men, demonstrators, and jobbers' salesmen." BBDO, New York; Clifford L. Fitzgerald, chair- that "Newspapers years ago man of the board, Dancer -Fitzgerald -Sample, took radio in their While only a few salesmen enter the door of New York; Henry G. Little, president, Campbell- stride and I think they will do the same with the typical home in a month, "When you turn Ewald Co., Detroit; E. E. Sylvestre, president, television," but "they Knox Reeves Advertising, Minneapolis, and that will have to extend your television dial they will leap into being Lawrence Valenstein, president, Grey Advertis- themselves to improve their product." by the dozen," he said. ing Agency, New York. His talk struck a conciliatory note when he Mr. Cunningham advises meeting the prob- Three speakers were prepared to say Satur- voiced the opinion that "newspapers, radio and lem of advertising costs this way: "Advertisers day morning that the copywriter must be taken TV will get along together -just as newspapers would do well to re- evaluate their monies along the creative path. Walter O'Meara, senior and radio have lived together for several years budgeted for personal selling versus that bud- vice president, Lennen & Newell, New York, -each complementing the other. geted for advertising." emphasized basic values of "good copy" as Charles F. McCahill, ANPA ex- president and Another speaker, Henry Dreyfuss, industrial "promise, repetition, talent ... that, it seems general manager of the Cleveland News, main- designer, noted Friday that both the advertising to me, is about the net ... all the rest, I have tained that television is not a substitute for agency and the designer must have a keen heard the head of a great agency often say - newspapers, but warned that: sense of timing in merchandising their individ- all the rest is 'plumbing'." " 'The old order changeth' and newspapers ual products, and said "we not only must know William D. Tyler, vice president of Leo must recognize along with others the new what to sell, but also when to sell it." Burnett Co., Chicago, agreed, saying "we order." The long -range problem of raising living are tending to lean on research findings as a A "grass roots" appraisal of the effects of standards, as expressed by Vergil D. Reed, vice substitute for original thinking." In addition television on newspaper advertising was offered president and associate director of research, J. to the over emphasis on research, Mr. Tyler at meetings Tuesday. It was acknowledged Walter Thompson Co., had this idea behind it: listed several other reasons why "we have a at both sessions that TV results in a loss of "It (cultural attainment) not only means smaller elite of creative people today than a national advertising, primarily in the beer and greater consumption of goods and services in few years ago." The reasons: Higher taxes - food products classifications. itself, but it creates the means and the leisure they decrease personal incentive; easy times - Methods by which newspapers may capitalize time for raising our non -economic culture, "the past few years have not been calculated on television's popularity to increase advertis- too." Money -wise, he saw this "cultural attain- to develop lean and hungry types," TV -it ing lineage and circulation were described at ment" as creating "new and varied demands for diverted talents of many "potential creative the 10,000 -50,000 circulation session. A study goods and services." Mr. Reed pointed to The people into a specialized channel." Probably of network programs to learn what products Advertising Council as a good example of how most important, he said, was the factor of were being advertised in their areas was the the public can be aided to "market" its crea- agency growth. Agencies are bigger, "three suggestion of Albert Spendlove, publisher of the tions. He paid particular attention to radio and times as big as they were before the war." Nashau (N. H.) Telegraph. television, saying that "despite criticism" they Mr. Tyler's approach in solving the prob- J. H. Gorman, circulation director of Gan- Page 64 April 27, 1953 BROADCASTING TELECASTING 4 _fls' r

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BROADCASTING TELECASTING April 27, 1953 Page 65 TRADE ASSNS. GOVERNMENT nett Newspapers (which owns radio stations in New York, Connecticut, and Illinois) cited WSOY Decatur, Ill., also hold part interest. the experience of the evening newspapers in FOUR NEW TV WMAY Springfield holds 60% of WMAY -TV that chain in moving up its home delivery Inc. schedule to 5 p.m. to give subscribers more GRANTS MADE FCC denied petition of Jacob A. Newborn time to read before the popular evening TV Jr. for amendment of the TV rules so as to programs begin. He and other publishers also Post -thaw station authoriza- place an educational reservation upon vhf Ch. 7 pointed out that publication of a Sunday TV tions reach a total of 349. New at Tyler, Tex., and to add another commercial log on Saturday afternoon had increased sale uhf assignment there instead. Mr. Newborn is of newspapers on that day. Hampshire gets its first TV CP. permittee of KETX (TV) Tyler on uhf Ch. 19. Ch. 7 is the only other channel allocated there William Dwight, managing editor of the FOUR new TV stations, including the first and it is in contest between KGKB and KTBB, Holyoke (Mass.) Transcript -Telegram, compli- commercial grant to New Hampshire and a both Tyler. mented television for its "terrific coverage" of noncommercial, educational permit for Ohio Nine TV applications were designated for the Oscar awards and noted that circulation of State U., were approved by FCC last week. comparative hearings to begin in Washington his newspaper "jumped tremendously" the next Vhf Ch. 7 was awarded Tri -City Broadcast- in late May. They are: day. ing Co. at Wheeling, W. Va., following with- Chattanooga, Tenn. -Hearing on vhf Ch. 12 set A report by Stuart M. Chambers, the ANPA drawal a fortnight ago of the Ch. 7 competitor, May 25. Contestants: Southern TV Inc., Tri - State Telecasting Corp. and WDEF Bcstg. Co. advertising bureau's board chairman, showed WKWK TV Corp. [BST, April 20]. Principals (WDEF). total newspaper advertising reached an all -time in the latter have received option for part in- Honolulu, T. H.- Hearing on vhf Ch. 2 set terest in May 27. Contestants: Royaltel and Pacific high of $2,309,000 in 1952 and national adver- Tri-City, which is licensee of WFTR Frontier Bcstg. Co. (KULA). tising a record of $526 million. Mr. Cham- Bellaire, Ohio. Shreveport, La.- Hearing on vhf Ch. 3 set May 29. Contestants: KTBS Inc. (KTBS) and Inter- bers commented: Post -thaw TV grants now total 349, includ- national Bcstg. Corp. (KWKH). ing 15 non -commercial, educational permits. Worcester, Mass.-Hearing on uhf Ch. 19 set Almost overnight a giant new advertising May 29. Contestants: Salisbury Bcstg. Corp. medium entered the field. Last year, adver- Total TV authorizations in the U. S. now is and New England Bcstg. Co. tisers spent some $580 million on television, 457. Vermont is now the only state without a TV authorization. In the long-pending Beaumont -Port Arthur, and most of this came from the national adver- Tex., vhf Ch. 4 hearing, FCC last week dis- tiser. Yet newspapers are today carrying more Last week's new station grants included: missed the Port Arthur application of Jefferson national advertising, both in lineage and dollars, Keene, N. R. -WKNE Corp. (WKNE), Amusement Co., successor to former Lufkin than a year ago." granted uhf Ch. 45, ERP 23 kw visual and 12.5 kw Amusement Co., Beaumont. Jefferson sought to An election of officers and directors named aural; antenna height above average terrain be included in the comparative hearing between Mr. Biggers to succeed Mr. McCahill as presi- 800 ft. (City priority group A -2, No. 348). Smith Radio Co. and Port Arthur College, both dent of ANPA for the 1953 -54 year. Richard Columbus, Ohio - Ohio State University Port Arthur. where the latter operates KPAC. W. Slocum, publisher of Philadelphia Bulletin, (WOSU), granted uhf Ch. 34 for noncommer- (WCAU -AM -TV Philadelphia), secretary, was cial educational station; ERP 205 kw visual and named vice president. Among newly- 110 kw aural; antenna height above average elected terrain 560 ft. HYDE SUPPORTS directors is Julius Ochs Adler, vice president and general manager of New York Times Miami, Okla.-Miami TV Co., granted uhf Ch. 58, ERP 1.75 kw PLAN (WQXR -AM -FM New York). visual and 0.87 kw aural; INTERIM TV antenna height above average terrain 230 ft. (City priority group A -2, No. 443). IDEA of trusteeship for TV stations-so corn Wheeling, W. Va. - Tri -City Bcstg. Co., munities can get TV service while FCC is granted vhf Ch. 7, ERP 316 kw visual and 160 choosing among competing applicants -won SMPTE Extends Today's Meet; kw aural; antenna height above average ter- FCC Chairman Rosel Hyde's tentative sup- rain 580 ft. (City priority group: A-2, No. port last week when queried on the subject Will Devote Time to 3 -D 31). Comr. Frieda B. Hennock favored request by Sen. Tobey (R- N.H.), chairman for Charles additional information on the proposal. of Senate Commerce Committee. Comr. John C. SOCIETY of Motion Picture and Television Doerfer did not participate. Subject came up during FCC's meeting Engineers' 73d semi -annual convention starting Two existing Baltimore stations were awarded with Senate Commerce Committee on edu- today (Monday) will be extended through May power boosts. WBAL-TV, on vhf Ch. 11, was cational TV (see story page 70). 2. Added time is needed to discuss new tech- granted change from ERP of 27 kw visual and Chairman Hyde called attention to the fact nical developments in three -dimensional and 13 kw aural to 310 kw visual and 160 kw aural. that all applicants would have to agree to the wide -screen motion picture processes. Antenna height above average terrain is plan. He also referred to a suggestion he changed With some 1,000 movie and TV technicians from 540 ft. to 1,010 ft. WAAM (TV), made last year that trusteeship plan might on expected to attend, this will be the first time vhf Ch. 13, received change in ERP from work out if non-applicants in a city took 26.1 kw visual and that a SMPTE convention has gone six days. 14 kw aural to 316 kw visual over community-sponsored TV station con- according to Boyce Nemec, secretary. The and 158 kw aural. Antenna is changed from struction and operation while opposing ap- 530 ft. to 1,000 program will include 61 technical papers and ft. plicants fought for an FCC grant [BT, Feb. demonstrations, with 16]. Ownership of operating station would several on TV to accom- Switches to Empire State modate video engineers attending the NARTB then be relinquished to successful applicant. convention at the Los Angeles Biltmore Hotel. WOR -TV New York, last of the New York Idea of interim ownership of a TV station Various phases in video development will be area TV stations to gain access to the Empire was first broached by Paul R. Bartlett (KFRE discussed tomorrow (April 28) when the SMPTE State Bldg. for its antenna, last week was Fresno, Calif.) last month [BT, March 2]. convention devotes the day to television. granted approval to switch its transmission site from North Bergen, N. J., to Empire State. ERP is boosted from 22.5 kw'visual and 11 kw Zenith Appeals FCC Refusal aural to 130 kw visual and 65 kw aural. An- ZENITH tenna height above average Radio Corp. appealed to the U. S. Walters Heads Editors terrain changes Court of Appeals from 975 ft. to 1,240 ft. in Washington last week to upset FCC's decision refusing a comparative BASIL L. WALTERS, executive editor of In other actions, FCC adopted a notice of hearing with WBBM -TV for Ch. 2 in Chicago. the Knight Newspapers (WAKR Akron, WIND proposed rule making to add vhf Ch. 5 to The radio-TV manufacturer, which has had a Glenville, Chicago, WQAM Miami), was elected president W. Va., upon petition by Polan In- TV application on file since 1948, asked the dustries, permittee of American Society of Newspaper Editors at of WPTV (TV) Ashland, court not only to require that FCC grant it its concluding Washington session April 18 Ky., and WUTV (TV) Youngstown, Ohio. a hearing on its application, but also asked [BT, April 20]. He succeeds Wright Bryan, Offset carrier characteristics of Ch. 5 allocations the Court to issue a temporary stay order for- Atlanta Journal (WSB- AM -TV). Other officers at Washington, D. C., Gainesville, Fla., Raleigh, bidding WBBM -TV to move from its present N. were elected as follows: James S. Pope, Louis- C., and Charleston, S. C., would be altered. Ch. 4 to Ch. 2. ville Courier -Jounral, (WHAS-AM -TV), first The Commission advised Sangamon Valley Two weeks ago, in a four to three decision, vice president; Kenneth MacDonald, Des TV Co., vhf Ch. 2 applicant at Springfield, M., the Commission denied Zenith's request for Moines Register & Tribune (KRNT), second that its merger application proposal "indicates reconsideration [BT, April 13]. Zenith's appli- vice president; J. Donald Ferguson, Milwaukee the necessity of a hearing." Fortnight ago, cation was dismissed when FCC approved Journal, (WTMJ- AM -TV), secretary, and Vir- competitor WMAY-TV Inc. dropped its Ch. 2 the sale of WBKB (TV) Chicago from United ginias Dabney, Richmond Times -Dispatch bid, acquiring part interest in Sangamon Valley Paramouht Theatres to CBS for $6 million. (WR]dL), treasurer. [BT, April 13]. WTAX Springfield and The station became WBBM-TV thereafter. Page 66 April 27, 1953 BROADCASTING TELECASTING THOMPSON & HOLMES, LTD. 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February 10, 1953 Mr. Del Courtney Del Courtney Television 12th & Clay Streets Oakland, California

Dear Del:

As you know, we have been advertising our Norge Washers in connection with the give -away of ,,ALL" on your program for the past three or four months.

We have also been advertising on program, as well ioirds as and - It is a pleasure to give you our costs per inquiry on all programs concerned. They are as follows: -

() cost per inquiry . .22. () cost per inquiry .28. ( -) cost per inquiry 1.25. of one KPIX -TV (Del Courtney) cost per inquiry .03. In case Lou Simon ever tries to give you a bad time, Del, you can show him these figures.

As you know, we have increased our schedule with you to five spots per week on Norge, two on James Dishwashers, and intend spoosor to go even further. Best regards.

Cordially,

THOMPSON & H , LTD. Fv R. E. Colman, Manager Adv. & Sales Promotion REC/mj

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TELEVISION CHANNEL SAN FRANCISCO, CALIF. Affiliated with CBS and DuMont Television Networks. Represented Nationally by the Katz Agency GOVERNMENT

Musical JOHNSON URGES Lang -Worth shows, in mechanized form, con- BIGGER FCC BUDGET sume the largest bite of radio's holds to an opinion on TV cue time. Commercially they can hit Sum would mean Commission music, which, we believe, is or miss -it depends upon the could clear contested TV ap- sound. Feeling that this new and content. Find a man who wields plications in two years, he exciting program force deserved the power of says. new music especially designed for the medium, we declared our CAMPAIGN to clear up all contested TV applications in two years was initiated last week own personal by Sen. Edwin C. Johnson (D- Colo.), former Magie by chairman of the powerful Senate Interstate & Foreign Commerce Committee and a close ob- server of FCC's activities on television pro- means of a superior musical cessing. sound that draws, charms and Sen. Johnson's activities took two roads: (1) He wrote to all 95 other senators in the upper holds listeners and you've got chamber and (2) he appeared before the Senate TV freeze yourself a salesman! (Advertisers Appropriations Independent Offices subcommit- buy listeners-nothing more.) tee. He urged FCC $1.6 million so that and dug in to explore, study and a man is be given Such conflicting TV applications can be resolved produce. It wasn't an easy job in the next 24 months. and it is far from finished. How- FCC Chairman Rosel Hyde also spoke to the Senate subcommittee. ever, we now have available suffi- Sum total needed to take care of Sen. John- cient new TV music to declare son's plan, plus additions requested, Mr. Hyde that the freeze Mantovani said would add $1 million to the $7.1 million by His music has verve and excite - passed the House last week. The House bill, same as recommended by the House Ap- ment-it is living melody. It is propriations Committee [BT, April 20], ear- fresh and clear as a mountain marked $935,000 for TV application proces- stream -sells squares and hip- sing and $809,000 for safety and special radio services. Mr. Hyde asked that the allocations sters and in-between. In short, he of funds be eliminated so FCC could use the is off! is the "most." Mantovani has al- total as it deemed necessary. ready recorded and The House -passed $7.1 million budget permits the addition of eleven more examiner A teams, Mr. Hyde explained. The Commission library of newly recorded mu- now has 12 examiners. sic is immediately available on Therefore, in order to reach the total of outright sale, with performance 40 recommended by Sen. Johnson, it would be rights cleared through your BMI released necessary to have $780,000 more for 17 extra examiner teams. and ASCAP licenses. Re- record- to Lang -Worth over 100 separate Chairman Hyde also asked that budget of ing rights (film or tape) to this selections for the exclusive use of $110,000 for travel expenses, $88,000 land and Lang -Worth's affiliated stations. construction, and $16,000 for automobiles be restored. The House bill approved only This series contains not only his $73,000 for travel, $3,000 for land and con- brilliant waltz stylings made na- struction, and nothing for automobiles. tionally popular Mr. Hyde said 1,189 TV applications had been received since the freeze was lifted a year TV music ago. Since then 335 grants have been made, about 50 applications are involved in hearings, and there are still about 550 conflicting appli- are available through Lang - by cations not yet Set for hearing. In AM, Mr. Hyde reported, there were 145 Worth on a per tune basis. TV London Records, but a prepon- applications in hearing status and 445 awaiting producers and station directors derance of exclusive pop concert action. are invited to drop into our con- favorites performed in Manto- vention headquarters. Learn our vani's hypnotic style. "Musical FIRST TV PROTEST plans for the immediate future Magic by Mantovani" is an out- and hear the new TV music al- standing contribution to commer- CASE HEARD AT FCC ready cial radio ... signed, sealed and THE PRECEDENT case involving a pro- delivered, by test of a TV grant on grounds of alleged economic injury -that of WGRD Grand Rapids against Leonard Versluis' WTVM (TV) Muske- gon, Mich. -went into hearing at FCC last week but appeared possibly headed for washing out as "precedent" for subsequent hearings Lang-Worth! [BST, April 13]. released! Engineering testimony introduced Wednes- day by WGRD before Hearing Examiner LANG -WORTH FEATURE PROGRAMS, INC. Gifford Trion contends the uhf Ch. 35 grantee LANG -WORTH FEATURE PROGRAMS, INC. will not render to all of Muskegon the mini- 113 West 57th St., New York 19, N. Y. mum signal required by FCC's standards, indi- 113 West 57th St., New York 19, N. Y. 2319- 20 -21, Hotel Biltmore, Los Angeles cating FCC possibly erred in making the grant 2319- 20 -21, Hotel Biltmore, Los Angeles in violation of its own rules. There was no Page 68 April 27, 1953 BROADCASTING TELECASTING K AC MOVES 28 TONS OF MUSIC \1

TO PRUDENTIAL SQUARE

Our new home in Prudential Square in the heart of the Miracle Mile in Los Angeles is filled with wonder - ful music ... and our hearts are full too ... full of sincere gratitude to the many fine advertising agencies and to the hundreds of outstanding advertisers who ' " have used KFAC to bring their products or services to hundreds of thousands of Southern Californians who regularly listen to KFAC in their homes and in their cars. These three groups have helped make KFAC famous ... famous as the quality music station of Southern California, famous as the station with the lowest cost per thousand listeners, famous for the longevity of its customers ... the high calibre of its advertisers. To the distinguished group of business and service organizations throughout the country who regularly speak to 4,000,000 Southern Californians through KFAC, we say thanks... thanks for listening... -r thanks for your business. K AC 1330 ON YOUR RADIO DIAL -104.3 F.M. THE MUSIC STATION FOR SOUTHERN CALIFORNIA' PRUDENTIAL SQUARE LOS ANGELES

BROADCASTING TELECASTING April 27, 1953 Page 69 GOVERNMENT

dispute that WTVM (TV) puts the required lions in the first TV refusal rights contained signal over Grand Rapids. NEW TACK TAKEN in the CBS affiliation contract. WTVM (TV) was to present rebuttal engi- Mr. Pierson attacked contentions by Paul A. neering evidence on Friday. IN HENNOCK'S STAND Porter, former FCC Chairman, representing un- Aside from the engineering aspect of the Commissioner tells senators successful applicant Denver Television Co. hearing, the proceeding involves issues of Argument was on exceptions to the exam- whether or not Versluis Radio gave "false in- she is convinced the law does iner's initial decision proposing grañt of Ch. 7 formation" in balance sheets submitted to the not prohibit commercial TV to KLZ [BT, Feb. 9]. In addition to excep- Commission and whether the applicant's sale applicants from filing for re- tions by the two contestants, FCC's Broad- of WOOD -TV Grand Rapids (formerly cast Bureau also questioned one of the exam- WLAV -TV) establishes lack of "necessary served educational channels. iner's findings regarding the principle of diversi- character qualifications to be a TV licensee" SOME of the steam behind educational TV fication. This was that the FCC "newspaper" [BT, March 30]. Mr. Versluis denied the enthusiasts' argument that FCC extend non- policy- favoring a non -newspaper-owned appli- allegations. commercial channel reservations for another cant if all other things were equal -did not Heretofore, the principal conflict in the two years [BT, April 20] was lost last week. apply where one of the applicants also was an case has been the legal question of "party This development was indicated on Capitol AM station licensee. That point had also been in interest" as set forth by Sec. 309(c) of the Hill when FCC Comr. Frieda B. Hennock ad- attacked by Denver Television Co. Communications Act, the provision which per- mitted to the Senate Interstate & Foreign Com- Mr. Pierson gave these arguments: mits protests, within 30 days, of non -hearing merce Committee that parties interested in FCC policy has been to favor a non - grants on grounds of either electrical inter- petitioning the Commission to change reserved newspaper applicant if both applicants were ference or economic injury. channels to commercial frequencies cannot be equal in all other respects. Mr. Pierson main- WGRD protested the uhf Ch. 35 grant to legally prohibited from doing so. tained that KLZ was far superior, in all other Versluis Radio on grounds that it would be Her testimony was delivered as the commit- respects, to non -broadcaster Denver Television, a Grand Rapids rather than Muskegon sta- tee resumed its hearing of FCC members on and therefore the diversification factor could not tion since the transmitter site is nearer Grand educational TV reservations. Two weeks ear- enter. Rapids. WGRD contended Mr. Versluis thus lier, Miss Hennock strongly urged a perma- If FCC means to extend the newspaper could offer combination rates on WTVM (TV) nent "freeze" on reservations. ownership policy, it should apply the principle and his WLAV -AM -FM Grand Rapids thereby In her new testimony, Comr. Hennock said equally to other so- called competing businesses she was afflicting economic injury upon WGRD. convinced that the Administrative Pro- -theatre ownership, for example. If so ex- cedures Act Initially, FCC turned down the WGRD requiring government agencies to tended, the policy would not apply since both permit filing of protest, holding it not to be a party in in- requests for rule changes must KLZ and Denver Television stockholders are terest within the meaning of Sec. 309(c). be followed. She did say, however, that com- involved with theatres. mercial petitioners should required to However, after Justice Dept. indicated it be chal- Before such a policy be extended, the Com- lenge the general concept educational could not support this view of FCC in an of res- mission should study the question, hear- ervations, be allowed hold answer to WGRD's appeal to the courts, the rather than to question ings, etc. individual channels. It should not be instituted through Commission reversed itself. In a precedent a single case. action, FCC called for hearing upon the Ch. The half -day session last week saw general agreement by senators that legally the FCC There is a question of propriety in con- 35 application and declared WGRD to be a sidering could not extend the reservations after June 2. such a policy until Congress has shown party in interest under Sec. 309(c). Effective its intent in the matter. A prohibition against date of the Muskegon grant was "postponed" The ban on any changes in the TV allocation the FCC's anti- newspaper policy was part of pending outcome of the present table, established last year following the three - hearing. the McFarland Bill when it passed the House. Since its unique reversal in the year TV freeze, declared that the Commission Muskegon This amendment was deleted in conference on case, FCC has set aside would not accept any petitions for changes several other TV the ground the FCC did not discriminate against grants and called for hearings following for one year from the effective date of the the newspapers. It also was felt that if an anti- receipt of "economic injury" protests pur- Sixth Report and Order [BT, April 14, 1952]; discrimination amendment the Communica- suant to Sec. 309(c). the year runs out June 2. to At that time, petitions may be filed for tions Act was necessary it should forbid the changes in the allocations table, including dele- FCC to penalize an applicant on account of Broadcast Bureau -KMYR: tion of the reserved status for educational chan- any business connections. nels. Until the Commission acts on each peti- Obverse of this argument was held by Mr. 'Does NBC Control KOA ?' tion, the reservations will continue. Porter. He argued that both applicants were DOES NBC have a "controlling" interest in Gist of Miss Hennock's charges two weeks equal; therefore the Commission should favor KOA -AM -FM Denver or does it not? ago was that there was a conspiracy by broad- the newcomer. That seems to be the nub of the question casters and trade papers to misinform on the Broadcast Bureau's argument regarding the raised by FCC's Broadcast Bureau and KMYR status of the 242 reserved TV channels so that issue was scheduled to be made by Assistant Denver, competing applicant for the Colorado belief would be widespread that the reserva- Hearing Division Chief Robert J. Rawson. How- tions capital's Ch. 4, in proposed findings filed last automatically expired if the channels were ever, Mr. Rawson was unable to appear because week with FCC Hearing Examiner James D. not granted by June 2. of his daughter's illness. Frederick W. Ford, Cunningham. Last week's session ended with a statement Division chief, stated that the Broadcast Bureau by FCC's new In similar filings, KOA averred that NBC Chairman Rosel H. Hyde that stood on its argument in the exceptions filed was no limit has no interest in KOA. It there to the reserved status of with the Commission. also stated that educational channels. should the Commission find that the $1V4 Miss Hennock's about -face caused Sen. John million note held by NBC to secure its loan O. Pastore (D- R.I.), who ardently supported Sutton Urges FCC to comedian Bob Hope and his group consti- her two weeks ago, to angrily declare: "You've tutes control, the note will paid Approve be off im- destroyed your whole case." 'Booster" Stations mediately. FCC look into - Former Chairman Paul A. Walker called on SHOULD booster TV opera Both applicants also propose tion-as developed findings favor- the Senate committee to recommend a joint by WSM -TV Nashville able to their case a TV for grant on the basis Congressional resolution favoring the exten- [BT, Jan. 19) -and authorize such "on chan- of qualifications and financial responsibility. sion of the educational reservations. nel" operation, Rep. Pat Sutton (D-Tenn.) Hearing for Denver's Ch. 4 began in October told the House of Representatives last week. 1952 and the record was closed Feb. 10 of Rep. Sutton, who comes from Lawrence- this year. burg, Tenn., site of the WSM -TV experiments, At issue in the allegations of the Broadcast EXCEPTIONS ARGUED paid tribute to the station's president, John H. Bureau and KMYR are the terms of the sale DeWitt, and declared the development had of the 50 kw, NBC -affiliated Colorado station ON DENVER CH. 7 paved the way to bringing TV to rural areas (on 850 kc) last year. Station was bought QUESTION of diversification of communica- beyond the range of stations. from NBC by a Denver group (headed by tion media has no place in the Denver Ch. 7 In citing the advantages of the WSM-TV Mayor Quigg Newton) and Bob Hope and decision, KLZ Denver attorney W. Theodore method, Rep. Sutton said it (1) saved spectrum associates on a 50-50 ownership basis. Sales Pierson told the FCC last week during oral space, (2) delivered a strong signal, (3) could price was $21/4 million. The Hope group said argument on FCC Examiner James D. Cunning - be operated at low cost, (4) eliminated the $175,000 and gave note to NBC for $11/4 mil- ham's initial decision favoring the CBS -affiliated need for tall towers and attendant hazards, (5) lion payable in five years at 4.5% interest. For Rocky Mountain station. retained under one license the original station security, Hope group pledged its share of KOA Nor, emphasized Mr. Pierson, was there any and the booster, and (6) fits into the national securities. violation of the FCC's chain broadcast regula- channel allocation plan. Page 70 April 27, 1953 TEN MILLION CUSTOMERS ON WHEELS?

Motor Vehicle Ownership is Double and Triple in the Keystone Market!

That's a conservative estimate, by the way, of future KEYSTONE stations listened to and believed in by car, truck and tractor purchases within range of America's biggest segment of "cash" customers. KEYSTONE'S HOMETOWN AND RURAL AMERICA stations. Whether you're rolling these vehicles off the pro- This projected figure is based on actual statistics, duction line toward this fertile selling ground .. . not just wishful thinking. In the RURAL AMERICA manufacture parts, car radios, equipment and acces- alone where KBS is a voice of buying authority, sories or are distributors of the gas, oil and grease there are over five million good prospects for new it takes to maintain this giant fleet -we think there's

cars, trucks and tractors in the next year or so ! And no better spot to reach YOUR next 5-million custom- that's just part of the vast network of almost 650 ers than KBS'HOMETOWN AND RURAL network!

W R I T E , W I R E O R P H O N E F O R COMPLETE MARKET INFORMATION AND RATES

CHICAGO NEW YORK LOS ANGELES III W. WaShmeton St 580 Filth Avenue 1330 Wilshire Blvd. Siate 2.6303 PLaza 21460 Dunkirk 3-2910

`TAKE YOUR CHOICE A handful of stations or the network ... a minute or a lull hour ... it's up to you, your needs.

MORE FOR YOUR DOLLAR No premium cost for individualized programming. Network coverage for less than "spot' cost for same stations.

ONE ORDER DOES THE JOB All bookkeeping and details are done by KEYSTONE, yet the best time and place are chosen for you. O F H O M E T O W N A N D R U R A L A M E R I C A

BROADCASTING TELECASTING April 27, 1953 Page 71 SUNDAY MONDAY TUESDAY WEI ABC CBS MBS NBC ABC CBS MBS NBC ABC CBS MBS NBC ABC CBS Lorillard Amer. Bakers LIDO ?, Mcwelfl k Mutual Henntt wm in hervme Metro. Late Ins. Mmrp.Llre IRS. Meno. s.r/ Repeal el Repeat el PN Monday Morning Theatre of Libby H&A -On the Mon-Fri Allan Jackson Kallenhorn Nel in Service Allan Jackson News Nel in Servite Allan Jael 6:00 Kid Strips Kid Headlines Stars (199) Nick Carter Line, 3. Considine F7 p.m. (30) (30) Strip (31) (163) Bill Stern s 6:25 State Form sill Sterns Don Cemell TBA Sports Review TBA TBA 6:15 Ins., C. Brown Meet the Veep Sports Review (MM) (MM) Palmolive Soap Listen to No Network Ne Network Co-" Ox Miss Brooks Squad Roam Washington Ne Service Na Service Ne San 6:30 George Sakolsky Service (203) S Servite P Vacation land P &G -Ivory Sun Oil Co. &G -Ivory San Oil Co. 3 Entra Lowell Thomas 6:45 U.S.A. Lowell Thomas Slar 3-Star Estra Lowell Th: (103) R (34) (103) R (34) (10311

Amer. Tobacco Ca -op Co -op urn Oil Cu. Co-op American Treasury Juvenile Jury Fallon Lewis jr. urea OIÌCo. - at- 1:00 Jack Benny Headline Beulah Fulton Lewis Ir. News Parade Headline Beulah News Parade Headline Beulah Music Hall Varieties S (342) 310) R Edition (312) (34) Edition (34) Edition

Co -op Dinner Date Ne Network Co op Co-op No Co -op 7:15 Junior Miss (Junior Miss) Network (Junior N Elmer Davis S Service Elmer Davis Hazel Markel Service Elmer Davis

Gen. 111 Recall Drug Ils, Amer. Horne Miles Labs General Mills Credit Ilels s Gen. Mills, Little My Son, Jeep ran Labs. Lon Amos 'n' And Ranger (IS3) Jo Stafford Show Products News of World Silver Eagle Jo Stafford Show Nat'l Assn. News of World Ranger (153) Jo Stafford 1:30 Symphonies S 110 (See Footnote) Gabriel Huller (166) (Ion Heather (168) (See Footnote) gamet.An,An,. Ca -op ils labs Am. Oil -Hamm. Co -op Miles Labs R R. Ed. R. Marrow (7:4S -7:55) I Mans Family Ed. R. Marrow Mutual Newsreel 1 Mans Family Ed. Ma 1:45 (See Footnote) (See Footnote) (See Footnote) (100) Mutual Newsreel (I66) RRp 100) (7:15 -7:5S) (166) Rn Ma

Richard Hudnut RCA, Phil Hann General Molars mine Auto-Lite AoA I RR's Mars Inc' Cot a Sterling ream I S.R.O. Mickey Spillane -Cola Charlie McCarthy Hawaii Call & Aline Faye Henry Taylor Suspense The Falcon Railroad Hour People Are Funny Coke Hour Mystery Theatre Nestle 8 :00 S Mystery' Show (209' R (IRO) (159) (193) 792) (1901 (19S) (325) FM in Pe Field & Stream W if Rosemary 8:15 S Cloonny

Pkdq fs9 nnis US Sieel Co ABE Promenade Levee -Lipton reoné Paul Whilemon Halmolne Ld ices hesebre Enchanted (Co-op) (Co-op) Red Skelton My Little Margie Theatre Guild Concerts Godfrey Talent Voice ol Firestone Teen Club Mr B Mrs North Al 80 Dr. Chris 8:30 Hour Nall of Fantasy High Adventure OT (200) on the Air x.197 S Scouts (170) R (IS2) S (2041 R Bellone 110 ;I16)I Western Union ti 8:45 Telegram For You

Gruen Hall Brothers Leiter Brothers Co -op Bell Telephone igV hi U. S. Marine Co -op Search That L&Meslerfield Ca -o1 Walter Winchel Hallmark Radio Lux Radio Reporters Telephone Hour Johnny Dollar Martin & Lewis Pl(Y99u 9:00 Band Town Meeting Never Ends Mr. Presiden) (325) Hall ol Fame Theatre (113) Roundup (185) R (191) (188) (199) eviller (196) 9:15 Taylor Grant News (321) Chesterfield IAN Co-op Cities Service . J. Reynolds eynoldÑ Metals The Adventmel Escupe Dragnet Concert Studio On and Off Band of America My Friend Inn On and Off Fibber McGee & TWhat's Ms 9:30 S CmssÌre Answers For (171) R The Record (113) N (195) The Record sMolly (I BO) (Ill) Americans (S) Ch,. S. Pahl. Co if IS 9:45 Irwin C. Cantina (20)

orlon Dixie arrie Craig ewsole- Reynolds A. F. ol 1. Chevrolet News of P. Lorillard e Great Day C -P -P, L.Parsoo . Decemb Corp., Paul Confidential Tomorrow Bob Hawk Show Frank Edward Dinah Shore Tomorrow Frank Edwards Two for the Tomorrow 10 :00 Show (U7) Bride Harr ey (118) Invesligalor OT' Wine Corp. tae (18S) ash) (102) Wine Corp. 180 (151) Manet' (190) Wine Corp. 110 Quiz Kids Alistair Pinkley CO Words in the Virgil Pinkley Co-op Virgil Pinkley Cooke Virgil -op Doris Day 10:15 S S Elton Britt Night S Elton Britt S

10:35 -45 p. m. out 10:70 -35 Ford- rout LaSale Or< estra Ford-Tr Science Editor Music of the Freedom Sings Dante John Cameron LaSalle Orchestra John Cameron Edw. P. Mor - Meet the Press Ford (IDS) 10:30 -35 (103) (See Footnote) 10:30-35 ' 10:30 People S Orchestra Swayze (See Footnote' Swayze jan -News Cedric Adams Cedric S Cedric Ad Bands For Bonds Listen To Korn Sonolone 'ISO) AI oodmans 10:3S -45 Fire' Nightor a Demo TBA Orchestra 10:45 UN Report Three Suns S (behest Three Suns 10:35 -II Co -op Ca -op News The Palilical News from Holly Orchestra No Network Holly Orchestra No Network Holly Orchestra News News Baukhage News Bankhage News 11 :00 S Picture NBC S Service S Service S Talking Talking News of Newsval Eddie Fisher Dance Spris Repel Dante U.N. Sports Report Dance U.N. Sporn Report Daps Dance Orchestra Clifton Utley the World tho World 11:15 PN S Orchestra S Orchestra Highlights S Orchestra Highlights S Orches' Morgan Beatty Merges Beatty

SUNDAY MONDAY - FRIDAY SATURDAY ABC CBS MBS NBC ABC CBS MSS NBC ABC CBS MBS NBC ABC Milton Cross Le -op ti-ceoar-sons . eSc Bsln oil Elder Miehaoa Co -op Ce-op No Network Co-op No Network OperaAlbum Trinity Choir World News Breakfast Club Ne School This Farming Veÿe M Happiness Hoar News ROIL Hxlelgh Service News Service 9:00A S Lockwood Doty (290) Todar Business (30) 1:30PM Swill & Co. News We Hold Howdy -Doody Breakfast Club No Servicu Clin s Na Service - 9:30 -9:30 a.m.' S These Truths 9:15 (2901 R Family 1:45 Prophecy, Inc. Christfan Reh errry e acné E. Power Carnival of Thy Neighbor's Skinner Mfg. Ce Mind Your Voice of Prophet Ch arch Garden Gate Cairn Biggs Books Voice 9:30 -10 (36) M 9:30 (9!) Back to God (197) 2 :00 S -PCBhit p Milner, ROIL Q Faith In Action Breakfast Clah Ev'ry Day MM Lewis (100) 9:45 (219) Snow Drop 2:15 Message al Radio Bible National Sterling Drug Cons. Cosmetic Co -op P &G, Welcome Ammut u. Miscellaneous Archie Church of Air Dr. Wy Israel Class Radio Pulpit My True Story Godfrey (191) R Cecil Brown Travelers Galen Drake Program Andrews 10:00 S Co-op 2:30 Winn of H S (311) S (2It) Star -Kist (9!) (ISO) (169) S S Owens- Corning Motu! Godfrey (192) R Galen Drake Music Boa 2:45 10:15 Lever Bras. egra College Voice et Dr. ente Geneñl B=iba- Frigidaire- 10:15 -11 Co-op Campbell Ralston Pet Milk arines Dixie Four h Choirs Prophecy Art of Living Whispering Arthur Godfrey Jack Kirk- Double or Kathie Space Palnl Let's Pretend Mary Lee Taylor Bevies 10:30 Quartet 3:00 S (327) S Streets (224) 190) R wood (147) (214) (144) S News Durkee Foods Pillsbury 10:35 -NI el 10:45 Highlights When A Girl Arthur Godfrey Elf. 5;11 Helen Hall 3:15 S Marries (165) IÑ TBA Fine Arts usilless altanal Biscuit Sterling C -P -P Cream of Wheat t' Salt Lake City Dawn Bible Live Like My Secret Quartet Starch Time Toni-Arthur Fair Strike II Rich Platter Brains Grand Central Near of De 11 :00 Frank Ladies Tabernacle & Ernest A Millionaire 11 -11:25 Story 3:30 S (S9) SI. Godfrey (200) IC 11 -Ií:25 (179) Station '(124) (22!) Mutual Music (Co -apt) Liggett S Myers Viewpoint Meeting Bromfield Arthur Godfrey Queen For a Day 11:15 USA 3:45 Reporting '205) R he Christian (irritation to Northwestern anent. Baking Tu B Th Quaker C -P.P Eddie Fisher Cannon Mills osdeM - íl sppe Bast Turn to a Friend In Action Learning* Review My Beat Grand Slam Wed.-A. C. Bob & Ray Show Give & Take Romanus 014 -Fashi 11:30 II:30 -12 4:00 S S S S (531 Weber (IS3) S (154) S Revival Hr. Farm Quiz M -F Gen. Foods Poetry of Durkee ti News -Gardiner Rosemary 11:45 -12 Bob Hope 11:45 Our Times 4:15 12.12:10 (I65) (III) P. Lorillard (140) 12:10 -12:15 General Foods Miles Labs rmsimng Cork News College Sammy Kaye's Na Network 101 Ranch Bays Quaker N Europe Story Prudential Wendy Warren Curl Massey Theatre al Toda News (12-12:05) 12:00 S Choirs Sunday Serenad Service S Man on the Farm 4:30 Jack Borth (150) Time (ISO)

-TeViT11773 . & Sea Dude anch Gloria Parker Valentino Johnson PM Aunt Jenny Newt Jamboree 12:15 S 4:45 119) (12:15.1í:25) (12:05- 12:30) S Co-op tern eeeral Mills W ile all Swift American unetron, Stars This Wei Howard K. Bill Cunningham 5th Army Coffee in Piano Light The Bill Ring Helen Trent All Sweet Farmer Over Hollywood Around T 12:30 Smith Co -op Band Washington 5:00 Playhouse S Show (I74) Munie Box S (195) World hi Bill Costello Co -op Not in Service Ox Gal Sunday Faith In 12:45 News Merry Mailman 5:15 (177) Our Time hutches of Vandevanter I PIG Ivory IOm Allis -Chalmers Goodyea Youth Wants Co op Co op Navy Ham 1 :00 Christ Herald o ' The News Road of Lila Fun For All Dace Orch Nall. Farm & H Greatest S N Know Peel Harvey Cedric Foster 5:30 Truth (III) Treasury S (151) (20!1 Hem (1M) 223) Show 71-6-67R - J. R. Wood Can Ma Perkin Music By PM 1:15 Lanny Ross Ted Malone Willard 5:45 (1f ) DAY THURSDAY FRIDAY SATURDAY NBC ABC CBS MSS NBC ABC CBS MBS NBC ABC CBS MBS NBC atm. ens. Metro. Lile Ins. Ilea Mae Repeat el Reput ut Edw. P. Morgan Otto Thorn's Weal st I Not Is Senfes Allan Jackson News Net le Undo Allan Jackson Kallenborn Carlisle Vows Irom NBC Kaltenhorn Kid Strip Kid Strip News Orchestra Jd Strip 30) (30) S 6:00 PM Bill Stern's Bill Stern's uddÑWeed y ll UN on the H. V. Kaltenborn TBA Sports Review TBA Sports Review Trio Sports Review Record MM (MM) (MM) (MM) S Co -op NBC No Network No Network No Network Saturday No Service No Service Bob Finnegan Dinner Dale Summer Service Service Sports Roundup Service Sports Symphony 6:30 Oil Co. P&G -Ivory Sufi ilk P &G -Ivory Suñ alit Co. Labor - Sun Larry LeSeuer 3 -Star Extra Lowell Thomas 3 -Star Extra Lowell Thomas 8 -Star Extra Management News 6:45 (34) (103) R (34) (103) R (34) S Pure Oil Co. Co-op Pure Oil Co, Co-op Pure Oil Co. In Lewis j Fallon Lewis j Fulton Lewis jr. Broadway Is Co -op News Parade Headline Beulah News Parade Headline Beulah News Parade (34!) (343) (542) My Beal Al Heller 1:00 (34) Edition (311 Edition (34) Co -op Women In No Network Co -op No Network Co -op No Network Co -op Junior Miu Rukeyser Junior Miss Dinner Date Unilorm Report From Elmer Davis Service Elmer Davis Service l s Corner Service Reports S The Pentagon 1:15 Ier. Home ilts Labs General ills Deepfreeze Miles Labs Gen. Mills. Lone Union Miles Labs DinnerAl e R. J. Reynolds Down You Go Your Mental 'redacts News il World Silver Eagle Jo Stafford Shaw Appliance News of World Ranger (ISO) Jo Stafford Show Pharmaceutical News of World Green Room Vaughn Monroe (7:30 -7:55) Health 1:30 Mel Huller (166) (137) Gabriel Huller (161) (See Footnote) Gabriel Healter (168 (181) Co-op Mies Labs Am. Oil -Hamm. Co -op Miles Labs Are. Oil -Hamm. Co -op Miles Labs Stale Farm ':45.7:55 I Man's Family Ed. R. Marrow 7:45 -7:55 1 Malis Family Ed. R. Morrow 7:45 -7:55 1 Mans Family Auto Ins. Ce. (See Footnote) (See Footnote) 1:45 sal Newsres (166) Rp (1001 Mutual Newsreel (166) Rp (100) Mutual Newsreel (166) Re C. Brown R. J Reynolds Brylereém F &G General cods Brylcreem P &G. Coca -Cola Co. Dancing Wrigley me Files of The Top Guy Official Michael Shayne Meet a Time Party Wildrool Walk A Mile Nestle Co. Roy Rogers Nestle Co. Take Number Coke Gene Autry oside Beh & Ray Finlandme il S Detective S (179) Millie (195) (162) Mr. Keen (196) (195) S (186) R 10 Questions Rosemary Clooney 20 Questions News 8:25 S S esl Heritage! Cat y & Elliott ( oop) General sods 477sl Cereal (Co -op) Fun For All (Co-op) Co -op Gildersleeve AIL Wks. Lewis John Steele Father Knows Mr. Chameleon Best Plays Torran Virginia Barn TRA ne Fighter Toni True or False 8:30 1101 S Onstage Adventurer Best (160) 96. R Dance

8:45

Plymaut Andrew Jergens (Admiral) Pet Milk Co -op DeSolo ABC Adventures of Playhouse Pau lily Theatre Dealers, Groucho Time for Lova Life Is Worth Truth or Con - Ozzie & Harriet Rod & Gun Gangbusters Wau KM' S (Co -op) New 9 :00 Marx Show (191) (13T Living se.uences(166) Lambert & Club of the Air E England Barn Hotpoint Dance (325) Jamboree 9 :15 (alt. sponsors) There's Messie Gen. Elect Eddie Cantor in the Air Amer. Cig. & Cig. On and Off Electric Cos. On and OE Lambardaland R. J. Reynolds n and Off Crosby Big Story Bing Show Meet Corliss Name That Tune Gunsmoke U.S.A. Grand Ole he Record The Record The Record Opry 9:30 (205) S (191) Archer (325) S (vp

9:45

I. F. o L. Gen. Foods News of Amer. Tob. I L Gillette A. F. al L Chevrolet Saturday at Judy Canna Capital Chicago Theatre -ffTa Purinaste n nk Edwards Bob Hope Tomorrow Horace Heidi Frank Edwards Cavalcade of Frank Edwards Dinah Shore Shamrock (ÚT), Cloakroom of the Air Eddie Arnold 10:00 Wine Cow. 180 239 (151) (IS) (IIO) S (26) (140) Sports (32S) Saturday Night S Show (115) Country Style Co -op Virgil Pinkley ., Co -op Words in )ton Britt S Elton Britt Elton nM the Night 10:15

Ford- root Fard -Trout 10:38.35 News. Dance John Cameros Airmen of Note Dance John Cameron Dance John Cameron Ambassador M. Willsen's 10:30.35 (103) 10:30 -3S (97) Edw. P. Swayze (See Footnote) Orchestra Swayze Orchestra Swayze Hotel Music Room 10:30 )rchestra Cedric Adams Adams Cedric Morgan S Dangerous Jane Pickens News al adir Pro- Dance Dance Saturday Night Assignment Show 10:35.11 Tomorrow S 'ewsi0:35 -10:15 Orchestra Orchestra Country 10:45 'M -M, 10:35.11 Co -op SSee Footnote) Pro and Con Style -op Co -op Ce-op Ca Holly Orchestra No Network Frankl- No Network News No Network New. Baukhage Baukhage News Ius laukhage Jackon News News Newa Service S Service Service S NBC 11:00 Talking Talking S Talking News of ews o ews rl U.N. Sports Report Dance B.N. Sports Report Dance D.N. The Playboys Dame the World Ilse World the World Dues Also Dreiar lighligbh E Orchestra Higblights S Orchestra Highlights Drshutra 11:15 PM Morgan Beatty Morgan Beatty Morris Beatty Ordainn Mn.

repea De armante. me SUNDAY MONDAY - FRIDAY SATURDAY ABC -8:55 -9 a.m.. 2:30.2:35 p.m.. 4:2 -4:30 n.m.. M -F. Time for Betty Crocker. Geo. (819). vac MRS NBC ABC CBS MBS NBC ARC CBS MBS NBC Mille T:55 -8 or m., if-F. Chesterfield Cig tettes, Lea P &G Crisco Carter 1:70 -2:2S U. S. Army Griffith & The News. (332). Luther's Lunches. Ca -op Home Mama! Loper U. of Chicago T :30 -8 -4V neopagion Hour Closed Circuit Dr. Milane Edition of The Skew City Hospital Ruby Mercer Baud p.m., M -F. Amer. Bakeries esoutheast). Reandtahle with Lopez Lone Ranter. Piece (159) News S S 199) Show E (Lutheran) 10:80 -10:85 p.m., M -F. Philpo Corp.. Edwin C. &G Duz essen Oil Hill and the Human Bide of the News (ß10) Guiding Light Dr. Pape' CBS -8:30 -9:15 a.m., Sun., General Foods. Sunday (1sT) (611 Gethetln' (107). GF Swan -Cal. Say It With Hormel 8 Co. U. S. Marien 8:30 -8:45 a.m., M -F. Pillsbury, Jock Hunt (33). engines - The Catholic Co -up No Network Playland Bandstand Mrs. Burton Music Music with H. Band 11:00 -11:05 a.m., Sat., Campana. Shade) (189) Vitinauer USA Hour M. M. McBride Service U.S.A. 1:55 -9 Sat. Gen. Foods, G. Drake 11561. (143) Girls (Iii) S p.m.. mphonette 2:25 Johnson & Tu. 3:15 -30 p.m., Fri. 3:30 -45 p.m. (l9!) P &G Tide San, News Tu. 3:15 -30 p.m. House Party. Fri. 3:30 -45 P.M. IC 1:25 Johnson Perry Moose M -W -F Jane Pickens 8:30 -45 p.m., Tu. & F., Kellogg. House Party. News 8:55 -4 M., 4V.. F.. Toni Co. Happens News 1166) Mac McGuire p.m., It Every Day (173). Seeman Bros. 11871. It Toni, Seemaa S Armour (191) ys- Overland Military American Forum Tennessee Ernie Make Way 101 Ranch Design for Happens Every Day on Tu. Th. US Nora Drake Tu &Th Dial Dave 9:25 -9:50 4olors Inc of the Air S For Youth Boys Listening p.m.. Bat., General Foods. Banka Sa- Academy Band (191) Pequot Gerona lutes (98)R. Summer 11:30 -11:35 P &G Ivory FI. Paula Slone Kukla ran g a.m.. Sen., Bill Shadel (A) Music 8:80.45 p.m., 3.1-Th.. K. Pillsbury, Houes Party (188) Festival Brighter Day No Network 011ie 3:15 -30 p.m. M. W. Th., Lever -House Party (194) (1ST) Service Nova 2:55 (177). Miles Labs Co -op P &G 8:15 -30 p.m., Fri.. Gr. Giant, House Party (172). Top Tunes Pan -American Report From What's the Critic al Large Hilltop House John B. Lice- Beautiful andstand USA 3:45-55 p.m.. M. W. F.. Quaker Oats. Aunt with Trendier Union Overseas Secte Jemlma. Home Folks (1231. (146) R Gambling Club (ITO) Sun. 4:55 -5 p.m. Aonotone- Cedric Adams (184 eta.) Lever, Kellogg P &G 4 p.m., 51 Youth Brings Toni Co. Adventures -4:05 -F. Gen. Fde., Hobt. Q. Lewis (84) Heuseparty ' " Road of Lite 3:45 -55 p.m.. Tu. Th., Sunshine Sue You Music (128) Tu, Th, F ln Science (177) R '163) MBS -Titus Moody Speaking- 7:55 -8:00 p.m. -F&Y M- W- F- Sustaining. T & Th- SVildroot Co. of the Wild Farm News All Star Parade Songs Party Pepper Young Martha Lou Harp Sports Parade 8:55 -9 a.m., M -F Gabriel Heater -VCA labs. Hesse Co-op of Bands S (166) 10:80 -10:35 a.m., Mon. -BaL, News -S. C. Johnson 186) IF 11:25 Johnson Sun. News Peter Salem -11:30 a.m., M -Sac.. & P &G Mon. -Sat. 3 -3:05 p.m. M.- S.- Burlington Quaker Correspondents Mills- Elmo Roper Right to Happi- Cameo Lady Talk Jemina (113) Scratchpad A. ness (163) 5:55 -6:00 p.m.. M -F. Cecil Bromes -B. C. Johnson 9 -9:03 p.m.. M- F. .lnhns -Maud Ile. Bill Henry. General Mills OrnOrn. 05) P- d With Gillette Eddie Fisher Salute to the Message Plan -Participating spon- G. I. Joe Music 8 tor Action Mutual -Multi- Cal Tinney 4W RohL Backstage Wile Stars isic for You Under Arrest Cole Bruce & Dan Horse Races Army Show Pieties sors: Mon. -Fri. 8 -8:30 p.m. programs -General S (I5) (175) (174) Q. Lewis Mills: lion.- Tues. -Thurs. 8 -8:30 p.m. Programs - MTW Chicagoan Sterling Drug R..7. Reynolds. of Mon. -Sun. Approx. 2 -4:30 TbF SL Luis Stella Dallas Game the Day- p.m. Regional Cet. Brewing & Co -op. Mainte (ISI) -Falstaff (W- Cline) Seoreheord- Reynolds Tobacco. S min. PA-Bobby Benson Sterling rug Robert Arm- following Goose of the Day Mon. -Sat. 1A Labs. A. 4:30 -4:55 Jason and Jack Owens Show Treasury Mac McGuir 5 -5:15 Sustaining Young Widder Treasury She Treasury Show bruster & His lt'heetiea Scoreboard -Gen. Mills. 5 min follow- They Sunda Dear Marey the "Golden Show S Bandstand Brown (1SI) Music ing Game of the Day -Bun leur (199) It's Murder Fleece" 515 -5:30 Kraft an le. Soap NBC -8:15 a.m., Skelly Oil, M -F, News 1291: :5 Scholl Mfg. -8 in My 8:15 -8:80 cm., M-F, Serutap CO., 'Victor Llnd- Dr. Scholl's " Woman Horse Racing 4:55 -5 News lahr", 153 stations. News House (181 i Whitehall Pharm. & Carter Co., "Just Plato Tu &Th Whitehall London Big City tapa Co -op Quaker Washington Walter Preston's Bill" alt. dates. Whitehall. "Front Page Wildrool S -5:45 p.m. Bill The Chase Big Jon & Sgt. Preston Just Plain Concert Studio Serenade Farrell" alt. days. then Godfrey No Service U.S.A. Show Shop The Shadow Soerkie al the Yukon (143) S S MM- "Minute Man" Programs. edluhle (10 OT ODeratton Tandem -Emerson Drug & Know - 1'8F Whitehall mark 51íg. Fun Factory Songs of the Front Page S B -Bar-B Farrellt (138) C-P -P LM- Cadlllae Gulf Oil Ce. Saturday Author Speaks Motorola 5:30.5:55 M-W- Counterspy Ronnie Kemper Lorenzo Jones Paulene Carter NC Irae' Symphon Chase S (alt. wks.) Ke logg at the BROADftASTI (191) N Radio and Television (66) Wild Bill Hicks The e.s.eeky; Es-La Inc. Club Aluminum 5:50 -6 p. m. Miles Labs Public Allaita i:55 -6 Detective Lam & Abner Tu &Th Derby True S Cul Massey Doctor's Wife Club Time Johnson & Sa TEXECASTING motone (165) Sky King S Mysteries (172) (10) News ledrig Adams Time(1IQ R April 27, 1959 STATIONS

son, who will be in technical charge of KJEO THREE NEW VHF TV OUTLETS START; (TV), have minority interest in both stations. WGOV -TV Valdosta, Ga., uhf Ch. 37, TOTAL STATIONS ON AIR NOW 168 plans a November starting date. The RCA- equipped station will be represented nationally KELO -TV Sioux Falls, S. D., is the only one of the trio beginning by STARS National Inc., and in the southeast by in video market. KCBD -TV Lubbock, Tex., STARS Inc. Principals include President E. D. operations an unoccupied Rivers Jr., Vice President W. H. Keller Jr. and and KTYL -TV Phoenix -Mesa, Ariz., are the other opening stations. Station Director A. B. Smith. Within the last week, five new transmit- THREE new vhf television stations were sched- NBC -TV, had its planned April 17 start delayed ters have been received by TV stations. uled to programming to April 24. begin regular commercial WGBI -TV Scranton, Pa., has received a starts operation in a WKNX -TV Saginaw, Mich., uhf Ch. 57, rep- yesterday, but only one General Electric transmitter for its uhf Ch. 22 virgin TV market. resented by Gill- Perna, did not start last Mon- operation. day, but does expect to go on the air The three which planned to begin are: April 29. RCA has shipped three transmitters, includ- KCBD -TV Lubbock, Tex., vhf Ch. 11, rep- WCOS -TV Columbia, S. C., uhf Ch. 25, rep- ing its first new 10 kw highband vhf trans- resented by John E. Pearson TV Inc., affiliated resented by Headley -Reed TV, affiliated with mitter, sent to KTBC -TV Austin, Tex., vhf Ch. ABC with ABC -TV. Already on the air in Lubbock: -TV and carrying some NBC -TV pro- 7. The new unit is expected to boost KTBC- KDUB -TV on vhf Ch. 13. grams, started its test pattern April 20 with TV's effective radiated power from 20 kw to KELO -TV Sioux Falls, S. D., vhf Ch. 11, repre- reduced power on an intermittent basis. It 100 kw. seated by O. L. Taylor Co., affiliated with planned to boost its output to full power last Other RCA transmitters were shipped to Falls ABC -TV and NBC -TV. It is the first Sioux Friday. WCOS -TV which had been aiming for KCTY (TV) Kansas City, Mo., uhf Ch. 25 out- TV station to go on the air. an April 15 start, now expects to begin com- let owned by the Empire Coil Co., and to KTYL -TV Phoenix -Mesa, Ariz., vhf Ch. 12, mercial programming before May 2. WFTV (TV) Duluth, Minn., uhf Ch. 38. Both represented by Avery -Knodel Co. Already on At last report KUHT (TV) a non- Houston, were I kw transmitters, but the associated RCA the air in Phoenix: HP/10-TV on vhf Ch. 5 commercial educational permittee on vhf Ch. 8, (a pre- freeze station). high -gain antenna and special transmission line still plans a May 4 start after suffering a two - are designed to multiply the signal strength post -thaw listed The number of TV stations week setback. As soon as the NARTB conven- more than 20 times. as operating commercially has risen to an even is tion over, KUSC -TV Los Angeles, uhf Ch. Allen B. DuMont Labs. Inc. shipped a 5 kw these, 32 are vhf and 28 are uhf. 60. Of 28, another noncommercial educational grantee, vhf transmitter and associated station and Total number of stations counted as on the will get the last units of its equipment, on dis- studio equipment to WCSC -TV Charleston, play the air with commercial programming now is 168. at convention, and probably will get on S. C., last week. The station is assigned vhf Total vhf stations considered operating on a the air sometime in May. Ch. 5. commercial basis number 140 of which 108 are Tri -City Broadcasting Co., Wheeling, W. John L. Booth, president of Booth Radio Va., granted vhf Ch. 7 last week, hopes to start pre-freeze outlets. & Television Stations Inc., advised BIT that in late fall. Thomas M. Bloch, president of WBKZ -TV Battle Creek -Kalamazoo, Mich., May 1 Targets Tri -City and also of WTRF Bellaire, Ohio, told will be on the air with a full schedule of pro- BT that RCA equipment will be used. He 22. pattern Between now and May 15, at least eight more gramming May Test for the uhf said network affiliation and national representa- Ch. will go 15. permittees expect to get underway with com- 64 station the air May tion is unknown at this time. Harry E. Travis is WBKZ -TV manager. Na- mercial program schedules. Aiming for May I Howard Barrett, vice president and gen- are: tional representation is being handled by Weed eral manager of KRBC -TV Abilene, Tex., vhf Television. 59, rep- WFAM -TV Lafayette, Ind., uhf Ch. Ch. 9 grantee [BT, April 20], told BIT the Tom E Gibbens, vice president and gen- resented by the William Rambeau Co. starting date for his station has been set for eral manager of WAFB -TV Baton Rouge, La., 88, rep- WFTV (TV) Duluth, Minn., uhf Ch. Aug. 1. Representation will be handled by told that the uhf Ch. 28 outlet started resented by Adam Young Television Inc., af- BT John E. Pearson TV Inc. Type of equipment is programming as planned April 19. filiated with all four networks. undetermined, he said, and network affiliation WSUN -TV St. Petersburg- Tampa -Clearwater, has not yet been decided upon. Fla., uhf Ch. 88, represented by Weed Televi- Ben K. McKinnon, general manager of sion, affiliated with ABC -TV. WGVL (TV) Greenville, S. C. [BIT, April 13], MOWREY NAMED Planning to begin May 15 are: advised EST last week that its national sales HVOS -TV Bellingham, Wash., vhf Ch. 12, representative will be H -R Television Inc., with WABC -TV GEN. MGR. represented by Forjoe & Co. James S. Ayers in the for representation South. PROMOTION of Paul Mowrey from station WGLV (TV) Easton, Pa., uhf Ch. 57, repre- The station is assigned uhf Ch. 23. sented by Headley -Reed. manager to general manager of WABC-TV New York was announced last week by Slocum WHIZ -TV Zanesville, Ohio, uhf Ch. 50, rep- WGVL (TV) Sets Aug. 1 resented by John E. Pearson TV Inc. Chapin, vice president for ABC-owned T\( "Our air date is scheduled for Aug. 1," Mr. WTVI (TV) St. Louis (Mo.)- Belleville (Ill.), stations. McKinnon. reported, "and we have signed af- Mr. Mowrey suc- uhf Ch. 64, represented by Weed Television, filiation with the affiliated with DuMont. ABC -TV." Offices for new ceeds Mr. Chapin, station are on the second floor of the Calhoun who had held the WCSC -TV Charleston, S. C., vhf Ch. 5, rep- Towers, with studio construction underway on resented by Free & Peters Inc., affiliated with title and duties of all four networks. the first floor. The transmitter location is atop WABC -TV general Paris Mt., 1,140 ft. above average terrain. All target dates are subject to change. Some- manager, in addi- WGVL (TV) will utilize the old WMRC -FM tion to his position times, at the last minute, a particular part of transmitter building and tower. RCA equip- the transmitter fails to function properly, or as ABC vice presi- ment will be installed under the supervision of dent. Mr. Mowrey perhaps the coaxial cable, for the network affi- Emil Sellars, chief engineer. liation, is not put into operation by the tele- joined ABC in 1944 James E. Gordon, vice president and gen- as supervisor of telephone company at the promised time. Occasion- eral manager of WJMR-TV New Orleans, La., ally a station is requested by the set dealers in vision operations and 61, its is uhf Ch. told BIT that target date later served as su- its area to continue a test pattern for a few planned for sometime next September. extra days in order to get sets properly adjusted Mr. Mowrey pervisor of sales op- before programming begins. KSTM -TV St. Louis, uhf Ch. 36, is plann- erations for network ing its debut for Sept. I. It is represented by It was for these and similar reasons that a package programs and with the networks sales H -R Television Inc. staff. few stations which have already been counted J. E. O'Neill, holder of a CP for uhf Ch. did as going on the air not begin their com- 47 in Fresno, Calif., said the station's call letters mercial programming on the scheduled date. will be KJEO (TV). Mr. O'Neill former na- WMAL on 24 -Hour Basis For example, WLBC -TV Muncie, Ind., uhf tional president of the National Automobile Ch. 49, represented by Walker Representation Assn., also stated that Charles Theodore, will WMAL Washington announces its broadcast Co. and affiliated with CBS -TV, did not begin assist him with direction of KJEO (TV) and schedule will be on a 24 -hour daily basis, the April 15 as planned. However, it expects to that Gene Chenault will be general manager first such operation in the station's 27 -year his- begin "any day now." [BIT, April 13]. KJEO (TV) is not affiliated tory. Peter V. O'Reilly, who programs popular WTVO (TV) Rockford, III., uhf Ch. 39, rep- with KYNO(AM) Fresno, Mr. O'Neill pointed music as "The Starduster," has been assigned to resented by Weed Television and affiliated with out, although Mr. Chenault and Bert William- a 51 -hour, all-night stint. Page 74 April 27, 1953 BROADCASTING TELECASTING The weleome mat is out in the "City of Homes"

In Philadelphia your message always receives a hearty welcome when it goes home on WCAU -TV.

Look at the facts. 2 out of every 3 families turn to WCAU -TV during the weekday daytime hours.

Mostly kiddies? Not by a box top! WCAU -TV's superior programing attracts a daytime audience of 55% purse -holding women - nearly twice the average of Philadelphia's other TV stations. And it's a big audience! For Philadelphia has a higher percentage of TV sets (over 90% of the families) than any other major city in the country ... and nearly 80% of the families watch daytime TV during the working week.

Conclusion? A timely one. 20% more national spot advertisers use WCAU -TV than any other

Philadelphia TV station because experience has shown .. .

Source: Philadelphia ARB, Feb. 1953. WCAU'-TVIt's the time io buy...

The Philadelphia Bulletin Television Station CBS Affiliate Represented Nationally by CBS Television Spot Sales

BROADCASTING TELECASTING April 27, 1953 Page 75 STATIONS

ATLASS, WRIGLEY Arthur Harre Resigns WSGN SALE THIRD SELL WIND TITLES WCFL Director's Post BIRMINGHAM DEAL ARTHUR R. HARRE, managing director of THIRD H. LESLIE ATLASS and Philip K. Wrigley WCFL Chicago for the past two and a half major station transaction in Birming- have relinquished their interests in WIND - years, has resigned, the station announced last ham, Ala., within a fortnight was reported last week as the Birmingham AM-TV Chicago under terms of an agreement Tuesday. He has been in ill health and re- News Co. announced sale transfering 100% control of Johnson- Kennedy linguished the post on the advice of his of WSGN -AM -FM there for $350,000 -plus Corp., licensee, to WIND Inc. Their considera- physician. Marty who handl- to local investment banker John S. Jemison Jr. Hogan, has been and tions will be $564,495 and $1,126,566, re- ing executive duties, will be acting managing associates. Also, TV permit for uhf Ch. spectively. director. 42 would be transferred, upon FCC consent. The Chicago Daily News, third stockholder Sale of WSGN properties is necessitated in Johnson -Kennedy, receives $1,126,566 and by the News Co.'s purchase of WAPI, WAFM has purchased 27.7% interest in WIND Inc. (FM) and WAFM -TV Birmingham from Ed for $12,500. Total consideration of $2,900,- WTOP -TV Issues Rate Card Norton and Thad Holt for gross consideration 000 is to be paid out of current assets and WTOP -TV WASHINGTON last week issued of $2.4 million [BT, April 13]. future revenues. rate çrd #4, effective April 1, which does not Earlier, Storer Broadcasting Co., multiple Because Mr. Atlass has "interest" in WBBM- change basic rates but reclassifies the 8 to 10:30 AM -TV station operator, bought WBRC-AM- TV, FCC required him to give up his holding in p.m. daily segment as Class A time with a one- TV there for $2.4 million, also subject to FCC WIND as a condition of its recent TV grant to time hourly rate of $1,100. Class A Sunday approval [BT, April 6]. Since WBRC -TV the station. He is vice president in charge of the time is from 6 to 10:30 p.m. Station breaks in would give Storer its limit of five TV outlets, CBS Central Division and general manager of Class A periods are $165 for 20 seconds and Storer has dropped its Ch. 9 bid at Wheeling the network's o & o WBBM- AM -TV. $70 for 10 seconds, figured on the one -time rate. and Ch. 10 application at Miami. Storer also Mr. Wrigley is withdrawing in order to pro- In announcing the new rate card, George F. plans to sell WSAI -AM -FM Cincinnati to com- vide for his heirs, four of whom hold stock in Hartford, vice president in charge of sales for ply with the unwritten FCC policy of seven WIND Inc. Messrs. Wrigley and Atlass bought WTOP -TV, said Washington circulation will AM stations' limit. into WIND in late 1938. soon pass the million mark. Sale of WSGN properties was announced Four members of the Atlass family are stock- by Henry P. Johnston, executive vice president holders in WIND Inc., including Ralph Atlass of the Birmingham News and managing direc- (11.1 %), president of the new corporation tor of its broadcast operations for 16 years. and WIND manager. The tenth party in in- Sweeney to WPAT Sales He said WSGN would be transferred to a new terest is John Carey (5.5% ), WIND Inc.'s vice MICHAEL SWEENEY of the O. L. Taylor firm, Jemison Broadcasting Co., with Mr. president and the station's sales manager. Co., station representation firm, has been Jemison as chairman of the board and prin- WIND Inc. has issued 9,000 shares of stock named director of sales of WPAT Paterson, cipal stockholder. Other officers and stock- at par value of $5. After FCC approval of N. J., effective May 1, the station's executive holders include local businessmen William H. the transfer of control, 'WIND Inc. is expected vice president, D. J. Wright, announced last and Carl Hulsey, the latter vice president. to apply for assignment of license from John- week. Mr. Sweeney will have headquarters at President and general manager of Jemison son- Kennedy. the WPAT offices in the RKO Bldg., New York. Broadcasting will be Bascom H. Hopson, in Alabama radio for 20 years and son -in -law of Frederick I. Thompson, an FCC Commissioner from 1939 -1941. Mr. Hopson, one -time leas - sor of WAPI, presently owns WJBY Gadsden and WHBB Selma, both Alabama. ATTENTION The WSGN transaction was handled by Blackburn -Hamilton Co., station broker. BROADCASTERS and TELECASTERS: Graybar Claims 'Firsts' In WICC -TV Operation If you're interested in discussing successful radio WICC -TV Bridgeport, Conn., racked up three and television representation, visit the HEADLEY- "firsts" in the equipment field when it com- menced operations April 12, Graybar Electric REED Convention Headquarters at the Statler. Co. (which handled the equipment) claimed last week. It was, Graybar officials said, the first installation of Federal Telecommunciations Labs.' Sterling B. Beeson -New York new uhf equipment; the first erection of Blaw- John H. Knox's new type TG triangular-guyed tower, Wrath -Chicago and the first uhf television installation by John Schultz -Chicago Graybar. Features of "small- station design" incorpo- Clark Barnes -Los Angeles rated at WICC -TV were stressed by Graybar authorities, who noted that the control -room equipment was so designed by Federal that only two men are required to operate it -one THE HEADLEY to perform transmitter supervision, audio- -REED COMPANY switching, changing film reels, and turntable NEW YORK SAN FRANCISCO PHILADELPHIA operation, while the other, in charge of master CHICAGO ATLANTA HOLLYWOOD control, can insert slides, switch programs, check resolution, set levels, and control many special effects all from one position. WICC -TV, on Ch. 43, has reported excellent Successfully serving our clients since 1937 reception over a 40 -mile radius, fringe reception up to 60 miles and, in some cases, for greater distances. The station is headed by Philip Merryman, president and general manager. Page 76 April 27, 1953 BROADCASTING TELECASTING Shpiting for

more sales in

Southern California?

FEB. 1953 five top shows in Southern California ARB PU

1. Sta. X Stc 2. KNBH Kt Fri. Noon -6 PM 3. KNBH Kt` ARB PULSE 4. KNBH 19.7 22.0 Kt` 18.6 22.0 5. Sta. X K

KNBH FIRES BOTH BARRELS TO BAG MORE PROFITS FOR YOU!

Southern California spends $120. more per capita on retail sales than the average for the United States! That's the best proof that the KNBH area is where your TV advertising can build more sales for you. For proof about which station gives you best coverage, look into the double- barreled shotgun above!

NBC HOLLYWOOD KNBH Channel 4

BROADCASTING TELECASTING April 27, 1953 Page 77 STATIONS NETWORKS 200 STATIONS JOIN WAFB -TV Baton Rouge GOLDENSON DRAWS Begins SRA 'SPOT CRUSADE' Operations TOP UPT PAY FOR '52 A PARADE with 2,000 participants marched MORE than 200 radio stations have joined the through the studios of WAFB -TV Baton Rouge PRESIDENT Leonard H. Goldenson of AB -PT "Crusade for National Spot Radio," John Blair, as that station began official operation April 19. was the company's highest-paid officer or direc- president, Station Representatives Assn., under The television outlet is the first in Louisiana's tor during 1952 with total remuneration of whose auspices the campaign was launched capital city and the second in the state. Tom $184,000, including a $25,000 expense allow- [BT, March 2], reported Wednesday, before E. Gibbons, vice president and general manager ance, according to a proxy statement issued last leaving for Los Angeles, where he will be avail- of WAFB-AM- FM -TV, reported that engineers week in preparation for the first annual meet- able at the Statler to discuss progress of the found the station's reception area to contain ing of stockholders, to be held in New York Crusade with station executives during the no dead spots or weak signals. He estimates May 19. NARTB convention. there are 22,000 uhf sets in the area. During this period the company was operat- Goal of the "Crusade" is to finance a major ing as United Paramount Theatres, which on promotion of spot radio to key advertisers and Louisiana Gov. and Mrs. Robert F. Kennon reviewed the parade with Mr. Gibbons. It in- Feb. 10 of this year merged with ABC to form agencies, Mr. Blair noted. Immediate response AB -PT. to the SRA appeal was sufficient to enable the cluded bands, floats and military drill units, and employment of a fulltime salesman, he said, passed through the main studios. Second highest paid director or officer during and more funds are being sought to underwrite WAFB -TV, affiliated with all the TV net- 1952 was Director John Balaban, president of research and other activities needed for more works, is represented nationally by Adam J. the subsidiary Balaban & Katz Corp., who re- effective spot présentations and to provide bet- Young Jr. Inc., and operates with an effective ceived $150,187, including a $10,600 expense ter service to the expanding number of agency radiated power of 17.5 kw on uhf Ch. 28. allowance. Walter W. Gross, vice president and requests for information from SRA. general counsel, Vice Presidents Edward L. Stations participating as of April 21 are: Hyman and Robert M. Weitman, and Secretary WDIG WOOF Dothan. Ala.; KTUC Tucson. and Treasurer Robert H. O'Brien received Ariz.; KVLC KLRA Little Rock, Ark.; KLOK WNAC -TV Begins Operation $52,850 each, while Director Robert B. Wilby, San Jose, KVOE Santa Ana, KJBS San Fran- president of Wilby- Kincey Service Corp., a cisco, KFXM San Bernardino, KHUM Eureka, On Increased ERP of 220 kw KMPC Los Angeles, KCRA KROY Sacramento, subsidiary, received $49,092, and Director A. H. KSDO San Diego, KBIG Avalon, all California; WNAC -TV Boston yesterday (Sunday) began its Blank, president of Tri- States Theatre Corp., KFEL Denver; WBRY Waterbury; WDRC WTIC WCCC Hartford, all Connecticut. first day of transmission under its new 220 kw also a subsidiary, was paid $48,151. WSPB Sarasota, WJNO West Palm Beach, effective radiated power, almost 10 times the Total paid to all directors and officers of the WCOA Pensacola, WQAM Miami, WPLA Plant City, WDBO Orlando, WJAX Jacksonville, WFLA previous authorized ERP of 26.6 kw. corporation as a group was $721,287. Without Tampa, WTAL Tallahassee. all Florida; WSAV A new RCA antenna and power amplifier giving details the report said ABC officers and WTOC WFRP Savannah, WLET Toccoa, WKTG Thomasville, WGAC Augusta, WGBA Columbus, has been installed by WNAC-TV. It consists of directors who subsequently became AB -PT all Georgia. a 12-bay superturnstile radiating structure and officers and directors received a total of $125,- KLIX KTFI Twin Falls, KDSH JUDO Boise, a 20 kw amplifier. 000 from ABC during 1952. all Idaho; WROK Rockford, WCFL WIND WLS Chicago. WPRC Lincoln, WTAD Quincy, WMBD The Boston outlet used an intensive radio, Under a plan approved by UPT stockholders Peoria; WDZ Decatur, all Illinois; WTRC Elkhart. WIKY WGBF Evansville, WBOW Terre Haute, TV and newspaper campaign in publicizing the in December, 1950, giving certain officials of WIOU Kokomo, WIBC Indianapolis, all Indiana. power increase. George W. Steffy, WNAC-TV the theatre company the right to purchase KOEL Oelwein, KWPC Muscatine, KROS Clin- vice president, Irving technical direc- within seven years stock at $16.63 per share, ton, KICD Spencer, WDBQ Dubuque, KGLO Robinson, Mason City, WHO KRNT Des Moines, KVFD tor, and Harry Whittemore, chief engineer, officers and directors in 1952 held options as Fort Dodge, all Iowa; WKLO Louisville, WKYB appeared on a special telecast New follows: Mr. Goldenson, 75,000 shares; Messrs. WPAD Paducah, WLAP Lexington, WSON Hen- (The Chan- derson, WHOP Hopkinsville, WHLN Harlan, nel 7) last Thursday to explain technicalities of Gross, Weitman, Hyman, and O'Brien, 12,500 WCMI Ashland, all Kentucky. the power boost to viewers and dealers. each; and Mr. Balaban, 7,500. WDSU WNOE New Orleans, KMLB KNOE Monroe, KWKH Shreveport, all Louisiana; Purpose of the May 19 stockholders meeting WPOR Portland, Me.; WFBR Baltimore, Md.; is to elect board members. Proxies are solicited WNBH New Bedford, WOCB West Yarmouth. for the re- election of the present I8 -man board, WNAC WHDH Boston, all Massachusetts; WKLA Morrison to Head F Ludington, WKZO Kalamazoo. WFDF Flint, &P's set up following the ABC -UPT merger WWJ Detroit, all [BT, Michigan. Feb. 16]. KWLM Willmar, KATE Albert Lea, all Minne- Spot Radio New Business sota; WGCM Biloxi -Gulfport, WAML Laurel, WSLI Jackson, all Mississippi; KXOK St. Louis, FREE & PETERS, national representative firm, KHMO Hannibal, both Missouri; KXLQ Bozeman, is establishing a spot radio new business de- KXLF Butte, KXLK Great Falls, KXLJ Helena, DuMont Signs to Carry KXLL Missoula, all Montana; KFAB WOW Oma- partment in its New York offices, Jones Sco- ha, WJAG Norfolk, KODY North Platte, KOLN vern, Eastern radio sales manager, said last East -West Grid Classic Lincoln, KOLT Scottsbluff, all Nebraska. week. WKNE Keene. N. H.; KSIL Silver City, N. M.; SIGNING of a contract for telecasting the WMCA WQXR WNEW New York, WIRY The department's sole function will be crea- WEAV annual Shrine East -West football game the next Plattsburg, WFBL WSYR Syracuse, WIBX tion and development of spot radio business WRUN Utica, WWNY Watertown, WMSA Mas - three years on DuMont TV Network was an- sena, WENT Gloversville, all New York; WPTF for stations represented by Free & Peters, Mr. Raleigh. WWNC Asheville, WIFM Elkin, WIRC nounced last week by Tom McMahon, the Hickory, all North Carolina. Scovern said. Head of the new F & P depart- network's sports director. WBNS Columbus, ment will be William A. Morrison, manager of WSTV Steubenville, WHIZ Mr. McMahon and William M. Coffman, Zanesville, WSPD WTOL Toledo, WLOK WIMA the firm's Lima, WCLT Newark, WHBC Canton, all Ohio; San Francisco office. managing director of the Shrine East -West KVOO KRMG Tulsa. KMUS Muskogee, WBBZ In announcing the appointment Mr. Mor- Ponca City, all Oklahoma; KERG Eugene. KPOJ of Football Committee, completed the negotia- Portland, both Oregon. rison, Mr. Scovem said, "After interviewing tions. The game is presented annually from WGBI Scranton, WSBA 'York, WRAK Williams- many candidates for this assignment we have Kezar Stadium, San Francisco, around New port, WHUM Reading, WKAP Allentown, WCDL Carbondale, WILK Wilkes- Barre, all Pennsyl- selected one of the outstanding radio salesmen Year's Day. vania; WHIM WJAR Providence, R. I.; WCSC Charleston, WMRC Greensville, WIS Columbia, in our organization," and added: "Bill, with DuMont carried the December, 1951, game WSPA Spartanburg, all South Carolina; WNAX his advertiser, agency and radio background, coast-to-coast under sponsorship of Motorola Yankton, KOTA Rapid City, both South Dakota. Inc., to 55 stations. Mr. McMahon noted that WDEF is eminently qualified for this assignment." Chattanooga, WSM Nashville, WTJS "DuMont now has 111 stations and affiliates, Jackson, WOPI Bristol, WHIM WDIA WHBQ Mr. Morrison will report to New York 1, Memphis, all Tennessee; WACO Waco, WTRN July which doubles the potential of last year's tele Wichita Falls, KXYZ Houston, KFRO Longview, Mr. Scovern said. His San Francisco replace- KMHT Marshall, KVOZ Laredo, KBOR Browns- Cast." ville, KPLT Paris, KFJZ Fort Worth, KFYO ment to be announced later. Lubbock, KBKI Alice, KITE KABC San An- tonio, KGBC Galveston, KXIT Dalhart, KUNO Corpus Christi, KNOW Austin, KLIF Dallas, Fred Kramer Dies KTRM Beaumont, all Texas. WCAX Burlington, Vt.; WDBJ WSLS Roanoke, Rhodes Sells KIBE FUNERAL services were to be held Satur- WGH WRAP Norfolk, WBTM Danville, WVEC Hampton, all Virginia; KUG Walla Walla, KXLY SALE of KIBE Palo Alto, Calif., for $60,000 day in Fort Wayne, Ind., for Fred Kramer, 35, KREM KHQ Spokane, KXRO Aberdeen, WPQ head of the CBS -AM -TV West Coast promo- Wenatchee, by J. M. Rhodes to Sundial Broadcasting Corp., KMO Tacoma, KIMA Yakima, all tion department since 1951, after his death Washington. licensee of KDFC (FM) San Francisco, was WWDC Washington, D. C.; WSAZ Huntington, Tuesday following an apparent heart attack WTIP Charleston, WJLS Beckley, all West Vir- announced last week. The transaction is sub- at his home in Sierra Madre, Calif. Survivors ginia; WOMT Manitowoc, WSAU Wausau, ject to usual FCC approval and was WRAC Racine, WIBA Madison, all Wisconsin; negotiated are his wife, two step -children, his father, KPOW Powell, KODI Cody, both Wyoming. by Blackburn- Hamilton Co., media broker. mother and two sisters. Page 78 April 27, 1953 BROADCASTING TELECASTING MAGNETRON

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BROADCASTING TELECASTING April 27, 1953 Page 79 NETWORKS

pared to make such deals, an assumption that - NBC RADIO SUMMER PLAN is far from the truth." Mr. Bannister pointed out another NBC design: "In order to give you additional revenue opportunities from the six periods in question, DRAWS FIRE FROM SRA we would, as part of the plan for selling Reg Rollinson, Station Representatives Assn., issues a sharp rebuttal them, extend the station breaks immediately to the proposal to sell sponsors summer time in the form preceding them to a full minute." NBC reg- network's ularly allows 30 seconds for a station break. of participations in 3 to 6 half hours at one -sixth the regular hour Stations need not fear that by accepting the rate: Harry Bannister gives NBC's viewpoint. NBC Summer Plan they will cut into their spot revenue, Mr. Bannister stated. Pointing out SPECIAL NBC Radio Summer Plan, under based. "In this way," he said, "participations that time and talent cost for three participations which an advertiser can buy up to three par- sold under the Summer Plan will not affect a week will run to about $10,000 -or $130,000 ticipations in up to six evening half-hour pro- the average effective rate on which your other for the 13 -week cycle-he explained that "spot grams at a price for time per participation of compensation is based. advertisers are interested in selected markets one -sixth the network's regular one -hour rate, "Instead, we would compensate stations at and stations. The advertisers who might be may or may not be successful in increasing the the rate of 10% of their gross evening half - attracted by our plan are interested in a block network's summer revenues, but it drew an hour rate for each participation sold on their buy that they can get only on a network." immediate and emphatic reaction from Station facilities," Mr. Bannister stated. "Thus, if we Pointed Reference Representatives Assn. sell out three participations on a program, the In a three-pronged attack, Reg Rollinson, station will receive 30% of its gross rate for In a thinly veiled reference to CBS, Mr. SRA director of advertiser relations, charged the program period. Since this business will be Bannister said, "We have every reason to believe (1) that stations were being asked to tie up segregated in the settlements from all other that our competition is getting ready to spring large amounts of time with the possibility of business, the compensation will not be subject a series of special summer offers, sewing up securing minimum revenue; (2) that the po- to the 14% reduction otherwise applicable." advertisers first and announcing the plan later. tential revenue from the time periods involved In this matter of station payment, Mr. Rollin - One of the straws in the wind is the competi- would be far greater if the time were sold on a son commented that if all the participations in tion's recent announcement that advertisers may spot basis, and (3) that the value of the plan the network programs were sold out, the sta- buy one -quarter hour evening period at 25% of as an advertising buy was questionable. tion with the $100 base rate would receive $18 the hour rate for each 15- minute daytime period Plan, a variant of the Tandem, Pyramid, per half -hour (10% of $60, or $6, times three), they have on the air." iBT, March 30-a CBS Checkerboard, Power, and other network plans which is about the same payment the station announcement.) whereby an advertiser can buy participations in would get if the program were sold as a regular "This was not a summer plan -it was an- several programs instead of concentrating his network half -hour. However, he called atten- nounced as a regular operation and is already radio dollars into full program sponsorship, was tion to the fact that this payment to stations is in effect," Mr. Bannister explained. "So we may announced to NBC's radio affiliate stations in predicated on a complete sell -out of all par- expect more along the same line from the com- a letter from Harry Bannister, vice president ticipations. petition in their effort to tie up whatever sum- in charge of station relations. mer business is available to networks." we are Minimum Return Possible Stating that "come June or July going John Karol, CBS Radio vice president in substantial to have amounts of evening time "It is perfectly possible," Mr. Rollinson said, charge of network sales, Thursday told BT open on interval" and that "money available "that after inducing stations to commit them- that if Mr. Bannister was referring to CBS network radio . . . for summer advertising on selves to carry the programs, only a few par- .Radio he was mistaken. "We have no will special be spent on the basis of special summer ticipations might be sold and the stations would summer plans in the works," he said, "and, offers in network, just as summer spot cam- be in the position of being required to carry the furthermore, our recently announced plan for paigns now are being sought and sold on the programs for minimum return." computing nighttime gross approached, did basis of special offers," Mr. Bannister outlined but On a strict economic basis, Mr. Bannister not fully match, the day -night the NBC plan as follows: contiguity rates stated, a station's compensation for each par- set up by other networks last fall." "To get an early start in the situation, we ticipation NBC sells "will come close pretty to Mr. Bannister noted that some money will be have worked out a plan covering six evening the net dollars you would keep, after maximum available for network advertising this summer half -hours which will be open during the sum- discounts and commissions, from selling an an- and "if we don't give advertisers acceptable mer. Each half -hour period would provide for nouncement on a national spot basis under the opportunities to spend it with us they will spend three participations and an advertiser could buy terms on which national spot money is going one or more participations in one or more pro- it with the competition -or they will spend it to be available this summer." on non -broadcasting media we grams. To be realistically competitive, the gross In direct ... so intend to contradiction to that statement, Mr. begin scouring the field for summer advertisers charge for time would be one -sixth of the hour Rollinson declared if were that stations to hold under this plan and if we attract business to it rate per participation." The discount schedule the time for sale on a spot basis their potential we will be coming to you with orders." based on the number of participations per week revenue would be from 50% to 300% higher. "roughly parallels our regular discount struc- "The average station with a $100 base rate," he Mr. ture," Bannister said. said, "has a base announcement rate of $15. Gordon Mills Named Commenting on the rate, Mr. Rollinson noted Allowing an arbitrary 10% discount for fre- DuMont Head that a network half-hour normally sells for quency and deducting the 15% agency and 15% Central Sales 60% of the hour rate, or $60 for a station with representative's commission, the net return to GORDON H. MILLS, manager of NBC radio's a base rate of $100. Participations in the an- the station from each spot sold would be $9.75. Chicago office and a veteran agency network nounced plan, however, are being offered ad- If three spots were sold in a given half-hour, sales executive, has been named manager vertisers at one of -sixth of the hour rate ($16.67 the total net return would be $29.95 or better the DuMont TV Network's central sales divi- for the station would cited above). This mean, than $50 more than the network return." He sion with headquarters in Chicago, succeeding Mr. Rollinson pointed out, that the maximum added that most stations allow six spots to the David Lesley, who has resigned to enter the would sale of three participations amount to half -hour, sq that the maximum potential reve- station management 50% hour or $50 of the rate, for the same nue from a complete sell -out on a spot basis field station. on the West would be $58.50, more than three times the Coast. Programs and time periods provisionally maximum network potential. In announcing his being considered for the plan are: The NBC Summer Plan is not a good buy appointment Wednes- Period Program for an advertiser, Mr. Rollinson stated. He day, Ted Bergmann, Mon., 10 -10:30 p.m Musical Program Tues., 9:30 -10 p.m. First Nighter pointed out that advertisers would have no DuMont's director of Wed., 10 -10:30 p.m Scarlet Pimpernel freedom of choice in the selection of good sales, commented Thurs., 10-10:30 p.m... . Judy Canova Fri., 10 -10:30 p.m.....Hollywood Love Story availabilities, as they are limited to the six that Mr. Mills Sun., 10 -10:30 p.m. Barrie Craig periods "arbitrarily set up by NBC, whereas on "brings a solid quar- In computing station compensation for busi- a spot basis they could choose freely from all ter century of radio ness which NBC may sign under this plan, Mr. times available." and television sales Bannister proposes to separate the time sold Commenting on NBC's reference to summer advertising and mer- under this special summer operation from the "deals," Mr. Rollinson said that NBC's plan chandising to his new gross billings and unit hour totals on which the seems to be based at least in part on the "as- position with out net- stations' regular compensation from NBC is sumption that all NBC affiliates are in fact pre- Mr. Mills work." Page 80 April 27, 1953 BROADCASTING TELECASTING with the NEW BCA -250 AUXILIARY TRANSMITTER!

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2700 Polk Avenue. Houston. Texas Warner Building, Washington, D. C. International Division, 13 E. 40th St., New York City Canadian Marconi Company. Montreal, Quebec MANUFACTURING EDUCATION CBS TO START Three More Interconnect ACT FAST, IERT NTSC TESTS SOON THREE TV stations -WHYN -TV Hol- TOLD AT OSI MEET yoke, Mass., WHP CBS, which won the color TV fight before the -TV Harrisburg, Pa., and KGUL -TV FCC but never was able to get its non -com- Galveston-were con- IN A PROGRAM devoted to the practicalities nected patible system off the ground commercially, will last week to the AT &T nation- of television station operation, educators at the wide TV start tests of National Television System Corn- network facilities, which now April 16-19 Ohio State U. Institute for Educa- mittee's compatible system in the near future, make network programs available to 130 tion by Radio -Television in Columbus [BT, it was reported last week. TV stations in 85 U. S. cities. April 20] were urged to take up the channels Confirming the company's plans to make ex- reserved for them before June 2 when com- perimental colorcasts on standards based on mercial interests can petition FCC for reassign- those laid out in the FCC battle by its chief 1- Megawatt Transmitter ment of the channels. color rival, RCA, spokesmen for CBS noted The Joint Committee on Educational Tele- that they had said months ago that they planned Called VOA Answer to Reds vision, through its executive director Ralph to test the NTSC system. Théy also empha- Steetle, also served notice that it is pushing hard sized that their use of their own system for Continental Electronics Mfg. for a time extension on the 242 reserved chan- medical demonstrations is still going on and Co. reports its million -watt AM nels. And a public official hinted that 242 will continue. channels might not be enough. FCC has granted transmitter, of which "a num- permission for CBS to In a speech written by Earl James McGrath, make the color tests on NTSC ber" standards. First are being constructed for U. S. (who such broadcasts Commissioner of Education re- may be made this week, via the Dept. of State's Voice of signed suddenly last Wednesday), and delivered WCBS -TV New York. Like all experimental by Ward Stewart, assistant commissioner (illness telecasts, they must be made during hours not America, is world's largest and prevented was regularly devoted to broadcast programming. Mr. McGrath from attending), it will combat Soviet jamming. indicated Disclos`.tre of CBS plans for testing the NTSC that 50 applications for educational will standards came within days after members of A GIANT, one- megawatt AM transmitter, de- TV have been filed by the deadline and "indications are that many more [stations] will the House Interstate & Foreign Commerce Com- scribed as the world's largest, is under con- be mittee. headed by Rep. Charles A. Wolverton struction for the Dept. of State's Voice of needed and we may find 242 channels not (R- N.J.), watched a demonstration of the America by Continental Electronics Mfg. Co., enough." NTSC system by RCA, a demonstration of the Dallas, which reports it is building "a number" Mr. Steetle hailed the "respectable list" of FCC -approved system by CBS, and a demon- of the transmitters on order from the Inter- educational institutions which have already filed stration of the Lawrence tri -color picture tube national Information Administration for use by and needled the trade press, especially BT, in use with both the CBS and the NTSC systems the VOA in combatting Soviet jamming opera- which he said was in opposition to channel by Chromatic Television Labs. After those tions. reservations. showings, Chairman Wolverton praised the The 1,000 kw transmitters will develop a "Don't think BROADCASTING TELECASTING'S RCA -NTSC results highly [BT, April 20]. peak power of four megawatts, or 4,000,000 w, editorial policy reflects that of the majority of CBS President Frank Stanton, in testimony Continental Electronics states. The electronics broadcasters," he said. before the house committee in March, said CBS manufacturing firm says the transmitters will He listed testimony of Sens. Charles W. now has no going with intention of forward its operate in the standard broadcast band between Tobey (R -N. H.) and John W. Bricker (R- system until the Ohio), incompatible situation is clari- 540 and 1600 kc and incorporate the most who are on record in recent public hearings as fied by FCC; that CBS will whatever back sys- modern features and equipment. hoping that the educational channels will be tem FCC finally settles upon, but that he was Known as the 105 reserved beyond the June 2 deadline [BT, unsure that the NTSC system is as ready for Continental Type -B, the April 20, 13]. commercialization as its advocates claim [BT, one -megawatt transmitter also will have these March 30]. features, according to Continental Electronics: FCC Comr. Paul A. Walker reviewed high- (1) A higher efficiency, linear power amplifier lights of FCC accomplishments during his 19 with a power gain of 33 using triode tubes, years as a member, at the Saturday banquet. (2) a new high -power triode with a thoriated Armour Research Develops The session tungsten filament and a high transconductance final on Sunday featured talks New Recorder Playback Head and (3) an overall conversion efficiency of by Erik Isgrig, Zenith Radio Corp. director of A NEW playback head for magnetic recorders slightly more than 50% from power source advertising; George R. Craig, board member has been developed by Armour Research to antenna, rising to approximately 54% with of Metropolitan Pittsburgh Educational Tele- Foundation of the Illinois Institute of Tech- 100% tone modulation. vision; Edgar Dale, of Ohio State U.'s Bureau nology and is expected to be on the market in The big transmitter, according to Continental of Educational Research; Charles P. Paterson, the near future, according to an Armour official. Electronics, may operate alternately as two radio director at St. Louis U. (WEW), and The device was described by John P. Skinner, separate 500 kw transmitters, each with its own William Hodapp, executive director, Telepro- the foundation's manager of magnetic recording, antenna system. All metering, tuning and grams Inc. as a "major advance" in magnetic recording. power controls have been consolidated into a A single head serves both recording and console type unit, the firm reports. playback purposes in most commercial units The transmitter, 20 times more powerful now used. The new device is intended Illinois Bill Would pri- than any presently authorized marily for playback be in the U. S., is operation but can VOA's answer to geographic modified to serve a recording purpose. and frequency Forbid State TV Outlets difficulties and Russian jamming counter- According to Dr. David Wiegand, Armour measures, ILLINOIS Gov. William G. Stratton last week who Continental Electronics said. physicist invented the device, the new head indirectly gave his support to legislation which incorporates magnetic amplifier action, giving would forbid any government arm stronger signals than those obtained from con- from siphon- Shorts ing funds ventional devices under similar conditions. into educational television. The James Vibrapowr Co., Chicago, announces pro- governor's views ostensibly were incorporated into a bill introduced in the State Westinghouse Ups Rogers duction of new line of series drive vibrators designed for long service required in commu- House of Representatives by Rep. F. U. A. GEORGE ROGERS, assistant manager, nications equipment. Stransky (R), the house majority leader. The has been appointed manager of operations for measure would prohibit any government agency the Westinghouse Television Radio Div., Me- Plastoid Corp., Long Island City, N. Y., an- from "using state funds" for ownership or tuchen, N. J., succeeding F. M. Sloan, recently nounces production of new tubular twin -lead operation of a TV outlet. named manager of the company's lamp division. for uhf known as Synkote Ultratube. If enacted, the bill would necessarily Mr. Rogers, a veteran of 26 years in the not preclude either the U. of Illinois, at Champaign - electronics industry, as assistant manager di- Hewlett- Packard Co., Palo Alto, Calif., an- rected the division's engineering and manufac- nounces production of Model 618B signal gen- Urbana, or Chicago schools from launching turing activities and also was responsible for erator designed for faster, more accurate meas- video stations. But it would put a serious crimp layout, design and equipment at the division's urements of radio relay, radar, TV carrier sys- in plans for raising monies through state -sub- new manufacturing plant at Metuchen, accord- tems and similar applications involving super sidized universities or schools participating in ing to the announcement. high frequencies. sponsorship of an educational TV station. Page 82 April 27, 1953 BROADCASTING TELECASTING here are the 30 BEST SELLING RECORDS OF 1952*

29 of them used

... and over 43 5 used for the master recording agu iolapat for the original sound!

Like Audiodiscs and Audiotape, this record speaks Made from Audiodisc for itself. Record, Artist i Label Master Of the thirty top hit records of the year, all but BLUE TANGO (Leroy Anderson- Decca) WHEEL OF FORTUNE (Kay Starr - Capitol) one were made from Audiodisc masters! And that CRY (Johnnie Ray -Okeh) Y. one - a London Record - was made abroad. YOU BELONG TO ME (Jo Stafford- Columbia) AUF WIEDERSEH'N, SWEETHEART (Vera Lynn - London) It is significant, too, that the original recordings I WENT TO YOUR WEDDING (Patti Page- Mercury) HALF AS MUCH (Rosemary Clooney- Columbia) for over 43 per cent of these records were first made WISH YOU WERE HERE (Eddie Fisher - Fluyo 1interhalter- Victor) on Audiotape, then transferred to the master discs. HERE IN MY HEART (Ai Martino -BBS) This marks a growing trend toward the use of DELICA00 (Percy Faith -Columbia) Audiotape for the original in the KISS OF FIRE (Georgia Gibbs- Mercury) sound manufac- ANY TIME (Eddie Fisher -Hugo Winterhalter- Victor) ture of fine phonograph records. TELL ME WHY (Four Aces- Decca) BLACKSMITH BLUES (Ella Mae Morse -Capitol) Yes - Audiodiscs and Audiotape are truly a JAMBALAYA (Jo Stafford -Columbia) record -making BOTCHA -ME (Rosemary Money-Columbia) combination -in a field where there GUY IS A GUY (Doris Day -Columbia) can be no compromise with Quality! LITTLE WHITE CLOUD THAT CRIED (Johnnie Ray- Okeh) Trade Mark HIGH NOON (Frankie Laine -Columbia) t I'M YOURS (Eddie Fisher -Hugo Winterhalter- Victor) GLOW WORM (Mills Brothers- Decca) IT'S IN THE BOOK (Johnny Standley- Capitol) SLOW POKE (Pee Wee King- Victor) WALKIN' MY BABY BACK HOME (Johnnie Ray -Columbia) MEET MR. CALLAGHAN (Les Paul- Capitol) I'M YOURS (Don Cornell- Coral) I'LL WALK ALONE (Don Cornell - Coral) TELL ME WHY (EddieFisher -Hugo Winterhalter- Victor) TRYING (HiUtoppere -Dot) PLEASE, MR. SUN (Johnnie Ray -Columbia) AUDIO DEVICES, INC. 'According to Retail.Sales, as listed in THE BILLBOARD. 444 MADISON AVE., NEW YORK 22, N.Y Export Dept.: 13 East 40th St., New York 16, N. Y, Cables "ARLAI" cWdLOtape

BROADCASTING TELECASTING April 27, 1953 Page 83 Biltmore Locations of Exhibitors and Services

Allied Record Mfg. Co. 2234 Broadcast Music Inc. Space 1, Ballroom George W. Clark Inc. Biltmore Hotel Altec Lansing Corp. 2112, 2115, Space 6, Foyer Collins Radio Co. Space 2, Ballroom Foyer Ballroom BROADCASTING TELECASTING-Bilt- Commodore Productions & Artists Inc., 2328 ABC -TV Network, A Division of AB -PT. more Hotel Consolidated Television Sales 2107, 2108 Biltmore Hotel Capitol Records Distributing Corp. 2341, Continental Electronics Mfg. Co. Space 6, American Telephone & Telegraph Co.- 2344 Ballroom, Rooms 2112, 2115 Long Lines Dept., Space 10, Ballroom Caterpillar Tractor Co. Space 1, Renais- Dage Electronics Corp. 2116 Ampex Electric Corp. 2122 -2123 sance Room Allen B. DuMont Labs. Inc. Television Andrew Corp. Space 9, Ballroom CBS Television Film Sales, 2134, 2135 Transmitter Div. Space 4, Ballroom Foyer Associated Press, Biltmore Hotel CBS,-TV Network Statler Hotel DuMont. TV Network Biltmore Hotel Fairchild Recording Equipment Corp. 2110 Blaw-Knox Equipment Div. Space 6, Ball- Century Lighting Inc. Space 3, Ballroom Space 2232 Foyer Federal Telecommunication Labs. Inc. room, Room 6, Ballroom; Rooms 2112, 2115 Branham Co., Biltmore Hotel Cinetel Products Co., 2334 Federal Telephone & Radio 2219 Broadcast Advertising Bureau 2303, 2304, Cinema Engineering Co. 2223 Gates Radio Co., Space 5, Ballroom 2357 Henry I. Christal Co. Statler Hotel General Communications Broadcast Div. 2359, 2361 General Electric Co., Galeria Room General Precision Lab. Inc. -Space 7, Ball- room Harry S. Goodman Productions, 2300, 2301, 2302 Gray Research & Development, 2109, Space 6, Ballroom Graybar Electric Co. 2112, 2115 Harriscope Inc., 2311 George P. Hollingbery Co. Biltmore Hotel The Houston -Fearless Corp. 2337, 2338, 2339 H -R Representatives Inc. Chapman Park Hotel Hughey & Phillips Tower Lighting Div. 2127 -2126 Ideco Towers 2225 International Business Machines Corp. 2336 International News Service Television Dept. 2131 -2130 The Katz Agency Inc. Biltmore Hotel Keystone Broadcasting System Inc. 2124, 2125 Kliegl Bros. Universal Electric Stage Light- ing Co., Space 5, Renaissance Room Lang -Worth Feature Programs Inc. 2321, 2320, 2319 Machlett Labs. Inc., Space 6, Ballroom, Room 2112, 2115 Magnecord Inc. 2221 The March of Time Inc. 2318, 2317 Hank McCune Show (Video Pictures) 2310 Robert Meeker Assoc. Biltmore Hotel Motion Pictures for Television Inc. 2118 Musicolor Inc. 2236 MBS Biltmore Hotel O'Brien Electric Corp. 2323 Official Films Inc. 2356 NARTB Station Relations, Registration Desk NBC Station Relations, Grove Lounge, Ambassador Hotel NBC Film Div. 2305, 2306, 2307, 2308 A. C. Nielsen Co. 2105, 2106 17%2 ACRES OF SERVICE Edward Petry & Co. Biltmore Hotel Phelps Dodge Copper Products Corp. 2355, With 171 acres of modem film production facilities, Alexander 2354 Film Co. offers the advertiser and agency the world's most Philco Corp. Government Sr Industrial Div. complete film commercial service! From scenario preparation 2226, 2227, 2228, 2229 through film production, processing and distribution, Alexander Presto Recording Corp. 2129, 2128 is geared to serve ... a single source for every film commercial RCA Engineering Products Dept. & Tube need. For the finest in sales- film Dept. 2200 Wing winning TV commercials, RCA Recorded Program Services 2200 Wing specify "Alexander"! Paul H. Raymer Co. Biltmore Hotel Raytheon Mfg. Co. Equipment Sales Div. Space 2, Renaissance Room The Rust Industrial Co. 2237 tEY\ At1DER Screen Gems Inc. 2235 11_10 o Sesec Inc. 2102, 2103, 2104 Snader Releases Inc. 2324, 2325 Standard Electronics Corp. Space 8, Ball- room Standard Rate & Data Service Inc. 2117 Standard Television 2350 Two new Alexander "package The O. L. Taylor Co. Biltmore Hotel series" TeeVee Co. 2120, 2119 JUST RELEASED of TV film commercials are now being Telenews Productions 2131, 2130 Tele- Pictures, 2348 released; one on bread and one on milk. Both employ a combination Teleprograms Inc. ( "American Inventory") of cartoon animations live action scenes, 2340 and and both include thirteen TelePrompter Corp. 2326 20- second and four 60- second films. Sponsors who order the series TV Guide 2111 Television Film Reports Inc., 2345 receive six months exclusive, unlimited use of the films in the TV Television Zoomar Corp. Space 6, Ballroom and Statler Hotel market or markets selected.... First come, first served. For com- TransrLux Corp. 2352 plete information write ALEXANDER FILM CO., COLORADO Tressel Television Productions Inc. SPRINGS, COLO. United Television Programs Inc. 2100, 2101, 2322 Weed & Co. Biltmore Hotel Wincharger Corp. 2121 World Broadcasting System Inc. 2362, 2215 Frederic W. Ziv Co. 2216, 2217 Page 84 April 27, 1953 BROADCASTING TELECASTING rx-

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The ANDREW "Skew "Antenna is the only antenna which provides a circular radiation pattern from antenna elements placed around a supporting structure which is larger than a half wave -length on a side! With the "Skew" Antenna, it is possible to mount a multiplicity of TV antennas on the sides of tall buildings, on the sides of existing towers - even towers which also support a standard antenna on top. The economy offered by a joint operation of this type is obvious. At present, the "Skew" Antenna is custom built for each installation and consequently general performance specifications cannot be delineated. However, ANDREW engineers will be glad to discuss its application to specific situations.

'Patents applied for

ANDREW four element "Skew" Antenna on the conical end of the mooring mast of the Empire State building, used as auxiliary by WJZ -TV. Lower on the mooring mast, artist's sketch shows the 48 element ANDREW "Skew" Antenna to be installed for WATV.

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BROADCASTING TELECASTING April 27, 1953 Page 85 The Nine New Faces on The NARTB Board

MARCH ELECTIONS to the NARTB Radio Mr. Brown was given the assignment of general HERBERT L. KRUEGER Board of Directors bring nine new members manager, a post he still holds. "It has been a to the association's top poliçy group. Di- lot of hard work," he says, "somewhat cli- District 1 maxed with a George Foster Peabody rectors were elected for the nine odd -numbered Award LIKE many other broadcasters, Herbert districts plus one each in the large, medium, in 1952 for outstanding local public service programming." Krueger, vice president and station manager small and FM KPOJ has a TV application classifications. Directors re- under the corporate of WTAG Worcester, Mass., entered elec- elected included name of Columbia Empire tronics via journalism. Kenyon Brown, KWFT Telecasters. Mr. Brown His pre -radio as well is a director of Ore- as post-radio inter- Wichita Falls, Tex., for District 13 (Texas); gon Ad Club, Oregon State Broadcasters Assn. est has been focused John H. DeWitt Jr., WSM Nashville, for large and Rotary Club of Portland. stations; Edgar Kobak, WTWA Thomson, Ga., on research and promotion. for small and Ben After grad- stations, Strouse, WWDC- uating from the U. FM Washington, for FM stations. GEORGE H. CLINTON District 3 of Illinois graduate Following are biographical sketches of the journalism school in directors assuming office at Los Angeles for NEW District 3 (Pa., W. Va., Md., Del.) direc- 1931 he was asso- two -year terms: tor of NARTB is George H. Clinton, vice pres- ciated with Dr. ident of WPAR Parkersburg, W. Va., and a George Gallup in native West Virginian. Educated in West Vir- the early days of HUGH K. BOICE JR. ginia and Ohio reader -interest sur- schools, he worked veys. He worked on District 9 on newspapers from several Chicago 1930 to 1941. This A MEMBER of the fast -growing ranks of dailies and managed Mr. Krueger second-generation radio executives, the new work included pro- a weekly in Lake District 9 (Ill., Wis.) director is a son of Kendall motion, business and Geneva, Wis. Joining WTAG in 1943 as com- commercial jobs. He Boice, a pioneer broadcaster who once was a mercial manager after six years on the affiliated CBS vice president. joined the West Vir- ginia Network sales Worcester Telegram and Gazette, he soon be- After graduation came interested in radio research. He wrote an f r o m Princeton in staff in 1941, his first article in three and TV 1933 he joined radio venture. This BT years ago on radio American Can Co. led in 1942 to a job ratings, a discussion credited with bringing as a sales apprentice, as manager of about a change in the Hooper reports. For moving to Benton & WPAR. Five years several terms he was chairman of the NARTB's later he became vice Bowles after a year. Mr. Clinton District 1 Sales Managers Committee, was a In 1935 he moved to president and gen- member of the All -Radio Presentation Com- WNEW New York eral manager of Ohio Valley Broadcasting Corp., operating WPAR and WBLK Clarks- mittee and the Special Test Survey Committee as national sales that studied of survey techniques. director, transferring burg. His current vice presidency includes evaluation in 1937 to Trans- general managership of the stations. His career The new District 1 (New England) director is American, radio-TV includes roles as director, vice president and active in Worcester civic affairs. enterprise backed by president of West Virginia Broadcasters Assn. Mr. Bocce Warner Brothers. He is president of the Parkersburg Board of When the withdrew support, Commerce; executive director of the, Little Warners Hugh F. LACKEY Boice joined Free & Peters in New York. A Kanawha Council, a farm market cooperative, ERNEST born midwesterner, he finally abandoned the and president of the Parkersburg Kiwanis Club. District 7 East to join WMBD Peoria, Ill., in 1941 as TRULY a Kentuckian, suh, is "Dutch" Lackey, commercial manager. Five years later he was JOHN FULTON named general manager of WEMP Milwaukee. owner, president and general manager of Since that time he has added two WEMP roles District 7 WHOP Hopkinsville, newly -elected NARTB -president and stockholder. His list of civic EVERY now and then John Fulton, general director for District 7 (Ky., Ohio). For a con- and community activities includes directorship manager of WGST-AM -FM Atlanta, likes to siderable time he in Travelers Aid Society. His hobbies are do a turn at the mike, where he got his radio ventured into other mainly athletic, including golf, squash racquets, start. Mr. Fulton, 42; takes office at the parts of the Missis- fishing and hunting. NARTB convention sippi -Ohio v a I 1 e y, as director for Dis- getting his engineer- trict 5 (Ala., Ga., ing degree at U. of RICHARD M. BROWN Fla., P. R. ) . Southern Illinois. He followed civil engineering un- District 17 born, his business career has been con- til 1939 when he en- A NATIVE of Portland, "Dick" Brown, new centrated in t h e tered Hopkinsville District 17 (Ore., Wash., Alaska) director, has Southeast. He en- with his two broth- spent most of his life in the Northwest city. tered radio via a ers, Hecht and After graduation from Oregon State College in Little Theatre group, Pierce, having made 1934, he worked after seven years his radio bow at about a year at WPAD Paducah. At >i with an insurance Mr. Lackey bank and then got agency. The group WHOP his sports a job at the Portland put on weekly plays broadcasting work provided a good background Oregon Journal. For Mr. Fulton at WTOC Savannah. and it soon was reinforced by experience on 12 years he worked Parttime announcing the commercial side. WHOP was one of the in classified and na- led him to a fulltime job at WJTL Atlanta. 12 stations that founded Kentucky Broadcasters tional advertising as After three months he moved WGST to Atlanta Assn. "Dutch" served as member of the KBA well as circulation. and rose to program director, associate man- The Journal trans- ager and finally general manager (1945). He executive committee, was vice president in 1949 ferred him in 1947 likes golf and swimming, is past president of and president in 1950. He was mayor of to its affiliated sta- Georgia Assn. of Broadcasters and has a long Hopkinsville from 1946 to 1949. He is active tion, KPOJ. Just 20 list of civic activities. A firm believer in pub- in the Chamber of Commerce, Kiwanis, Elks days after joining lic service programs, with the station active in and other civic units. He bought out his Mr. Brown the station, Sam production, Mr. Fulton believes radio should Jackson, station be sold on a circulation basis rather than au- brothers in 1948 to become sole owner of manager, was killed in a helicopter accident. dience ratings. WHOP. Page 86 April 27, 1953 BROADCASTING TELECASTING Look into this PROFESSIONAL Telecast Projector and see years of Dependable Service

The GPL Model PA -100A 16 -mm Studio Projector with the basic features and performance reliability of the famous Simplex 35 -mm Theatre Projectors.

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The importance of 16 -mm film in television Optical system has dynamic resolution programming has called for new standards and flatness of field that provide resolu- of projection quality and dependability. tion exceeding 600 lines in center and all The GPL Model PA -100A is designed and four corners simultaneously. Screen image built specifically for television studio use. uniformly bright - corner illumination is It is a heavy -duty film chain projector for at least 85% of that at center. With a operation with any full- storage type film 1,000 watt light source, the projector de- pick -up, as well as with the image orthi- livers 100 foot -candles to the camera tube. con camera. The sound system provides a frequency The professional, sprocket -type inter- response truly flat to 7,000 cps, with flut- mittent, similar to that used in the finest ter less than 0.2 %. 35 -mm equipment, is quiet and trouble - GPL has a full line of 16 -mm television free. It provides a vertical stability of bet- and theatre projectors, built to highest ter than 0.2% over years of service. standards of 35 -mm construction.

For full details, write, wire or phone

The Model PA -100A h a 16-nun projector consistent with the professional character of television General Precision Laboratory station operation. Its enclosed I N C O R P O R A T E D 4,000 -foot film magazine pro- PLEASANTVILLE NEW YORK vides for 2 hours of projection - Export Department: Coble address: Prelab 13 East 4011, St., New York City an entire feature. Cable address: Arlab

TV Camera Chains TV Film Chains TV Field and Studio Equipment Theatre TV Equipment

BROADCASTING TELECASTING April 27, 1953 Page 87 JOHN F. MEAGHER G. RICHARD SHAFTO District 11 Medium Stations Technical Papers Slated IT'S THE second cycle of NARTB board serv- A COMPLETE listing of all the official radio For Presentation at Los ice for John F. Meagher, general manager of roles "Dick" Shafto has filled would require Angeles KYSM Mankato, Minn. Mr. Meagher was a column, or more. New general manager of elected to the board in 1947 and served the WIS Columbia, S. C., and sparkplug of maximum two two - ELECTRONIC engineers representing radio y e a r consecutive its related radio -TV interests, he has and TV stations as well as officials of manu- terms as District 11 been in radio three facturing and sales agencies will meet Wednes- director. He is a decades. This elec- day in NARTB's seventh annual Broadcast En- graduate of Notre tronic career started gineering Conference. Three days of sessions Dame U. After with several juvenile years as a ham and will be held at Burdette Hall, Los Angeles, seven years in the ship "Sparks," grad- across from the Biltmore Hotel. cement business he uation from Radio A series of papers providing a cross sec- joined KYSM as Institute of New Or- tion of recent electronic progress will be read salesman, moving up leans, and then work by outstanding engineers, according to Neal to his present post. at Columbia U. and Georgia McNaughten, manager of the NARTB Engi- He formed Minne- Mr. Shafto Tech. Entering radio neering Dept. Final events of the conference sota Broadcasters retailing in the mid -20s, he joined Graybar in Mr. Meagher will be a tour of Hollywood TV studios on Assn. and was its Atlanta for four years. In 1932 while helping Friday afternoon, last day of the conference, first president, following with a second term in install transmitters he had sold WIS Columbia, and a Saturday afternoon tour of the Mt. Wil- 1952. At NARTB he has held a number of and WCSC Charleston, he was offered -and son antenna farm. key posts, including chairman of the com- accepted- general managership of the stations. The conference program includes a panel mittee that is rewriting the Standards of His industry record includes: BMB director; on low budget TV operations, to be moderated Practice (he served on the original commit- member, President's Broadcast Advisory Coun- tee); chairman of Finance Committee two cil since 1950; UNESCO Paris delegate; U. S. years; served on sales managers and small Advisory Com. on Information; NARTB di- market committees. He is a BAB director. rector 1943 -1950; All- Industry Affiliates Com- In Mankato he is a Chamber of Commerce mittee; ex-president S. C. Broadcasters Assn.; past president and officer of many city and regional consultant, OWI, World War H. He state civic bodies. He is married, has a once again is a medium station at -large director, daughter studying advertising at U. of Minne- having served several times in the role as well sota and a son preparing to enter Notre Dame. as District 4 director.

s * ATTENTION: Film Buyers,' Program Directors, Film WILLIAM D. PABST Mr. Middlebrooks Mr. Kilpatrick Producers, Agency TV Dept. District 15

THE environment will be familiar to William D. Pabst, general manager of KFRC San Francisco, when he assumes NARTB's District s.ot'ç sO1S 15 (Calif., T.H., Nev.) directorship. After all, he is a member of ¿44 de eaawa-12- the Standards of 50en944 Practice Committee dem, and is taking a part we halle in revision of this dta 44 ' code for broadcast- ' but ers. Besides, he has too, o6 seen service on the thode association's E m - Mr. Herold Mr. Towner C0T ploye-Employer Re- lations Committee. by James L. Middlebrooks, engineering direc- After majoring in tor of KING -TV Seattle. Panel members in- TO-FIND Stanford U.'s eco- HARD- clude Leroy E. nomics and dra- Kilpatrick, WSAZ -TV Hunting- ton, W. Va.; Joseph Herold, KBTV (TV) Den- Mr. Pabst matics arts courses, STOCK SHOTS Mr. Pabst joined ver, and Orrin Towner, WHAS -TV Louisville. KFRC's production staff in 1933. Within three Engineering papers will colter such topics as on in footage years he was production manager and his TV magnetic recording, transistor develop- We specialize rule but don't regime turned out shows that led many per- ments, flying -spot scanners for films, color tele- other countries, and domestic scenes. formers to national fame. He was named vision and the Conelrad civil defense silencing us out for for 16mm or 35 program. FCC Comr. George E. will White, color, feet of general manager of KFRC in 1939 and has Sterling than 5 million discuss Conelrad. Two papers will purpose: More footage. New held that post continuously except for two deal with top quality relaxed FCC rules covering remote transmitters. up -to -dale, being added. wartime years in the Navy. He is a vice shots ore constantly These rules became effective April 15 and THE president of Don Lee Broadcasting System and FILMS OF equipment manufacturers have developed gear Inc. a director of General Teleradio. He has held for such operations. DISTRIBUTORS, NATIONS 36 high local positions with the Salvation Army, New York Prior to the engineering conference the 62 West 45th Street, Heart Committee, welfare boards and Boy NARTB Recording & Reproducing Standards Scouts. He is keenly interested in solving Committee will consider proposed changes in juvenile delinquency problems. disc and tape recording. These will be -sub - Page 88 _ April 27, 1953 BROADCASTING TELECASTING COLLINS 26W -1 LIMITING AMPLIFIER

Clearer Signal

Increased Coverage No Channel Interference

The Collins 26W -1 anticipates modulation peaks before they reach the transmitter, prevents distorting "thumping."

Advanced electrical circuitry of the Collins Two high quality meters continually show operat- 26W -1 dependably limits excessive audio impulses ing conditions. Input and output levels are easily to prevent over- modulation and resulting distortion. adjusted. Component parts are readily accessible This limiting action permits a higher average mod- for utmost ease of maintenance. A door in the ulation level and consequently a stronger, clearer front panel provides access to all tubes. transmitted signal. The Collins 26W -1 is the result of years of care- Modulation peaks in excess of the pre -set level ful experimenting and development. It is proven are effectually limited by the Collins 26W -1 before in actual operation - in fact, demanded by quality - they occur in the transmitter. Unlike ordinary limit- conscious broadcasters everywhere. ing amplifiers, the 26W -1 does not over control ", The 26W -1 performs with equal satisfaction in thus the noticeable 'thumping" of excessive limit- recording operations. It regulates the audio level ing action is eliminated. and prevents overloading the cutting head. By There are no complicated circuits to balance for raising the average audio level, it improves signal proper operation - the 26W -1 is ready to go. to noise ratio.

See the New Collins Developments in Broadcasting Equipment at the 1953 NARTB Show, Hotel Biltmore, Los Angeles.

The new. Collins Speech Equipment Catalog is just off the press. Write for your copy today.

for dependable broadcast quality, it's ...

COLLINS RADIO COMPANY, Cedar Rapids, Iowa

11 W. 42nd St. 1930 Hi -Line Drive 2700 W. Olive Ave. Dogwood Road, Fountain City NEW YORK 36 DALLAS 2 BURBANK KNOXVILLE mitted to the NARTB board for ratification. the transmitter with the technician required for comprises essentially the monochrome system as it exists today. Two independent chroma was prepared under direction maintenance only. The program signals are arranged as to bandwidth and frequ- a general guidance committee headed by of ency in such a as not to interfere notice- members were manner Raymond F. Guy, NBC. Other ably with the monochrome signals, yet to pro- A. James Ebel, WMBD Peoria, Ill.; Rodney D. vide an excellent color picture. Chipp, DuMont; William B. Lodge, CBS; O. B. Hanson, NBC; Frank Marx, ABC; E. M. John- The NTSC system, therefore, is fully compati- son, MBS; Carl G. Mapper, WMAR -TV Balti- ble with the existing monochrome system, and more, and Mr. McNaughten. utilizes the standard television band in an optimum manner for the transmission of color. A West Coast arrangements committee consists of Les Bowman, CBS Los Angeles, chairman; A. E. Towne, KPIX (TV) San Francisco; HOW TO SET UP A TELEVISION TECHNICAL R. E. Arne, KHJ Los Angeles; C. W. Mason and OPERATION WITH TWO PERSONS L. Blatterman, KFI Los Angeles, and P. G. H. By: Albert J. Baracket, Head of Studio Caldwell, ABC Los Angeles. Equipment Department, and James Mr. Ackerman Dr. Back Summaries of the technical papers follow: Valentine, Manager of TV Station Installation Department, Federal REMOTE CONTROL OF FM 10 KW THE STUDIO ZOOMAR FOR TELEVISION Telecommunication Labs. Inc. TRANSMITTER CAMERAS This paper will describe the latest technical By: Frank design features included in the FTL station con- By: Ben Akerman, Chief Engineer, G. Back, Secretary, Television Zoomar Corp. trol console which is designed to permit opera- WGST Atlanta, Ga. tion of combined transmitter and studio equip- new A Studio Zoomar for television cameras ment with a minimum of only two technical This paper covers the design, construction will be demonstrated. It combines the ad- operators. and operation of remote control equipment at vantages of the standard Television Zoomar WGST -FM transmitter. The transmitter is with features especially desirable for studio A description of the many novel technical over a 55 miles controlled STL circuit long work. Like the standard Television Zoomar it design features of this equipment will be given mc. The various operating on 949.5 "circuits allows the operator to control the speed of the as well as a description of the equipment lay- are controlled by use of six sub -carrier fre- zoom at will. It also has only one common out and operation in an actual uhf television possible quencies between 20 and 30 h. It is rod for zoom control and distance setting. to start, stop and raise or lower the power of station installation. the transmitter from the studio location. It is two stops faster than the standard TV Mr. Baracket will describe the design features By means of a step switch and a sub - Zoomar, namely F:2.8 and the zoom range is of the equipment and Mr. Valentine will dis- carrier on the FM channel, it is possible to from 21/2" to 71/2", which corresponds to 9 cuss operational features. meter of check 20 circuits at the control loca- times areal magnification change. Its perfect tion. color correction makes it suitable for color work. The transmitter is monitored at the control location by means of a standard FM monitor The weight is only 6 lbs. and the length with a unique type of RF amplifier. only I ft., so that it does not interfere even in small studio operations. It can be mounted This setup enables unattended operation of on any TV camera and is interchangeable between cameras of different design. cameras with centerhole turrets it can be mounted simultaneously with three other lenses so that no camera is tied up by the Studio Zoomar, which is an important feature for small studios. Optically it is so balanced that any zoom setting can be well compared with a standard studio lens, so perfect switching Mr. Valentine Mr. Barco from camera to camera is easily obtainable. DEVELOPMENTS IN THE APPLICATION OF TRANSISTORS THE NTSC COLOR TELEVISION SYSTEM By: Allen A. Barco, Section Head, RCA Labs. By: W. R. G. Baker, Chairman, NTSC and Vice President in Charge of Electronics, A broad description will be given of the ex- General Electric Co. perimental application of transistors to audio amplifiers, radio and television receivers, min- PROBABLY;, =YIÓÍ1T Alternate: I. J. Kaar, Vice Chairman of Panel iature transmitters, etc., to show the present and we really don f iìwe`ó TOnd for sale 18, NTSC, and Manager of Engineering, state of the art and to indicate the future pos- General Electric Co. sibilities in the use of transistors. Some of the applications represent partial or complete A review of the basic colorimetry and we do have the transistorizing along relatively conventional general theory of operation of the NTSC Color the RICH, Television System. lines, while others are based on new approaches made possible by the unique characteristics of GROWING and The NTSC Color Television System, at vari- transistors. ance with other color television proposals, ISOLATED divides the color picture into its elements of Wabash Valley Market luminance and chroma. The luminance element WAVEGUIDES FOR UHF TELEVISION By: R. C. Bickel, General Manager, area - 70 to 175 Andrew California Corp. miles from the The choice between waveguides and coaxial transmission line for uhf television is pri- nearest major marily an economic decision. Comparative trading center. cost data are presented, including initial costs, tower costs, and operating costs, recognizing fold MUST 8E REACHED the differences in attenuation. 0 6e FROM WITHIN ! Design considerations for uhf waveguides include the following elements: your BEST BUY (1) factors in the choice of materials, in Terre Haute WTI II (2) comparison of round versus rectangular O BY IOLLING CO. Mr. Baker Mr. %ear guides, 'aéc vo April 27, 1953 BROADCASTING TELECASTING COMPLETE KITS FOR TOWER LIGHTING.

Backed by years of leadership, H & P lighting equipment is today the accepted standard throughout the world. Many exclusive features assure easy installation, low maintenance costs ... dependable operation under all climatic conditions. Everything Needed for any Tower, 150 to 900 feet! H & P Complete Tower Lighting Kits include every item essential to the completed installation - every bolt and fitting ... H & P Complete Lighting Kits, in today's critical market, will save you on purchasing, erection, and completion time ... The H & P 300 MM Code Beacon (shown left) has 10 exclusive features, is CAA approved.

Single and double Obstruction Lights below Bases ruggedly constructed of heavy aluminum alloy castings. Precision ma- chining insures proper light center when used with specified lamp. Prismatic globes meet CAA light specifications. Relamping accomplished without remov- ing prismatic globes. Mounting base designed for standard A -21 traffic signal lamps.

above above SF -30 -E "PECA" Series Mercury Code Photo.Eiectric Flasher Control Models available for any loads. Factory -set to turn lights on at 35 Compact, spray -tight and drip - f.c.; off at 58 f.c. os specified by proof cost aluminum housing mount- CAA. Low -loss circuit insulation. able on vertical OR horizontal High -wattage industrial type remember. Heavy -duty, self -starting, sistors. Tube ratings well over oper- constant -speed synchronous timing ational requirements. Fail -Safe: if motor is unaffected by extreme any parts fail in service, lights au- temperature and voltage ambients. tomatically turn on. Models for all Positive- acting ELECTRONIC foil - load capacities. Lighting for Airports, Bridges, Towers, safe circuit guards against failure of ANY component. Sold only through jobbers Buildings and all obstructions and Tower Manufacturers. hazardous to air commerce. Complete Kits for CAA specifications A -1 to A -5 towers include Send for FREE Catalog every item essential for complete tower lighting installation. Write on your letterhead for new, detailed HUGHEY & PHILLIPS catalog. We will also send you TOWER LIGHTING DIVISION the name of your nearest H 60 East 42nd Street New York 17, N. Y. & P distributor. Head Office: Encino, California

BROADCASTING TELECASTING April 27. 1953 Page 91 (3) commercially standard sizes, at an existing transmitter plant will be pre- HIGH EFFICIENCY AM RADIATION FROM (4) fittings and accessories. sented and discussed. Operational tests for HIGH TELEVISION TOWERS spot checking certain important factors at fre- quent intervals will also be discussed. By: Glenn D. Gillett, Senior Partner, Glenn D. Gillett & Associates, Consulting Engineers This paper calls attention to the fact that it is frequently possible to use the high towers now being specified for television stations to secure very high radiation efficiencies for the associated AM stations. This can be done without any complication of the television operation and frequently with less effort and expense than would be required to isolate the television tower from the AM operation. Also, the use of these antennas with the very low high -angle sky -wave radiation usually simplifies Mr. Bickel Mr. Bradley the problem of protecting other stations from interference. Mr. Chipp Mr. DeWitt INSTALLATION PROBLEMS AND The gain in AM radiation efficiency which can thus be obtained at very moderate additional OPERATING RESULTS OF DIESEL ELECTRIC EXPERIMENTAL BOOSTER STATION expense is quite startling. Where this was STANDBY UNITS IN TELEVISION FOR WSM -TV done at WKY, the AM radiation efficiency ob- TRANSMITTERS By: John H. DeWitt Jr., President, tained with 5 kw input is the equivalent of 15 WSM -TV Nashville, Tenn. kw from a 175 mv/m antenna. With the By: R. V. Bradley, Sales Development Div., higher television towers now contemplated, the Caterpillar Tractor Co. An important problem now facing tele- gains in radiation efficiency can be equivalent vision engineers is how best to bring television to even a fourfold or fivefold increase in 1. Experience with AM and FM transmitters, service to residents of towns lying within the power. telephone installations and others in the com- fringe area of television stations. Ideally, the Details of the WKY antenna system are munications field. engineer would like to provide a good service given as well as discussion of higher gain 2. Station experiences and inquiries indicat- in such towns and at no higher cost than that antennas. ing the need for diesel electric power in tele- experienced by viewers within the primary serv- . vision transmitters. ice area of a station. Numerous methods have 3. Investigation regarding adequate capacity been proposed to accomplish this, including and proper auxiliary equipment for television stratovision, cummunity antenna systems, satel- transmitters. lites and boosters. The co-channel bocster re- 4. Installation problems encountered and ported upon here was developed to meet this their solution. demand at the lowest possible cost. The ex- periment is taking 5. Field experience of television transmitters place at Lawrenceburg, which have employed diesel electric sets over Tennessee, a town of 7,000 population located a period of years. at a distance of 68 air -line miles southeast of Nashville. The paper describes the special 6. Consideration introduced by the advent receiving and transmitting antennas developed of UHF transmitters, with greatly increased to date as well as problems encountered in the power requirements, and UHF stations which suppression of feed -back. A preliminary re- have increased power output. port will be given on reception in the Lawrence- 7. Summary and conclusion. burg area along with a description of the con- Mr. Gillett Mr. Hayden ditions encountered in regions where the di- PROOF OF PERFORMANCE MEASUREMENTS rect station signal and the booster station sig- THE PROPER CARE OF A TOWER AND nals are equal. FOR TELEVISION INSTALLATION FROM A TOWER DESIGNER'S VIEWPOINT By: Rodney D. Chipp, Director of Engineering, METHODS OF CONTROL OF THE VERTICAL DuMont Television Network PATTERN OF UHF AND VHF ANTENNAS By: J. Roger Hayden, Sales Manager, IDECO Towers The FCC requires that television broadcast- By: O. O. Fiet and L. J. Wolf ers make tests of both visual and aural trans- RCA Victor Div., RCA This paper will deal with the necessity and mitters to assure that their equipment complies Higher gain antennas are necessary at wisdom of periodic inspection of a tower with applicable rules. visual both For transmit- uhf and vhf frequencies to achieve the high structure to insure the tower meeting a de- ters these tests include: values of effective radiated power presently signer's requirements. The details of such an (a) overall attenuation characteristic, authorized. However, one of the problems en- inspection will be given, and suggestions made (b) field strength of lower sideband, countered in their use is the fact that maxima for a standard procedure which might keep (c) power output. and minima occur in the service area in the the station on the air during storms. proximity of the station. addition, some will offered Each of these measurements will be de- This problem can be In detail be con- solved by varying the magnitude and phase cerning inspection of insulators, connections, scribed, with emphasis on the method, the of the currents in the various guy cable tensions, guy cables, bolts, equipment required, the equipment set -up, and elements of the -painting, array. This paper discusses precautions to be observed. Measurements how these methods anchors and so forth. The need for making are successfully applied to both vhf and uhf such inspections and covering records for the antennas and the resultant fill -in that can be files will be covered. adv.- merch. achieved. Other special applications of uhf Att: mgrs. antennas are also discussed. APPROVED WIRING AND CONTROL radio & TV stations METHODS AND DEVICES FOR TELEVISION SPOT SALES STUDIO LIGHTING By: Herbert A. Klieg], Vice President, BOOSTER Klieg! Bros. We have a unique and dramatic cos- This paper covers a brief review of various metic. Mail -order sales through na- systems from early installations to present, and tional magazines have been tremendous. We want to expand our oper- includes a comparison of motion picture studio ations into radio and TV. Have inter- and stage lighting needs and methods with esting proposition. Please write us for television requirements. It illustrates the need further information. Contempo Cos- of coordinated lighting facilities from basic metics, 1070 Lexington Ave., N. Y. power source to individual "light" and selective 21, N.Y. grouping which enables the lighting director to Mr. Met Mr. Wolf obtain the needed placement and control of Page 92 April 27, 1953 BROADCASTING TELECASTING PROUDLY CHEAT TO

THE matchless technical perfection which a Mitchell camera brings to a film can insure the investment as can no other single element of production.

For over 25 years constant research and engineering by Mitchell has continued to produce, year after year, the most advanced and only truly professional motion picture camera. It is traditional of Mitchell cameras that in addition to filming the world's greatest films, they are to be found wherever new and'exacting techniques of filming are being successfully used.

Mitchell cameras ;ire today dependably serving such Varied fields as Television, Bilsiness and Industry. Education. Government, the Armed Services, and major Motion Picture Studios.

lle elley Studios shoots o TV commercial' "oi't ree r chell 35mm ÿ' ameras' used by D orth American Airlines with this Mitchell Productions on the "I Lave Lucy " series with Des; Arnoz, right, `NC': Censor Romero is shown at center. and Lucilie Bail.

Mitchell cameras ore created, not mass produced -the some supreme custom workmanship and smooth, positive operation is found in each Mitchell camera, 16 rem or 35 mm. Available to give Mitchell Cameras almost limitless copobil- ities, are the finest of professional accessories.

CORPORATION

DEPT. B -1, 666 WEST HARVARD STREET GLENDALE 4, CALIFORNIA CABLE ADDRESS: "MITCAMCOe

EASTERN REPRESENTATIVE: THEODORE ALTMAN 521 FIFTH AVENUE NEW YORK CITY 17 MURRAY HILL 2 -7038 io-X--0 85% of the professional motion pictures shown throughout the world are filmed with a Mitchell vvrrt

... this gigantic new Transmitter develops FQ

Now it can be told. Continental Electronics of Dallas is busy at work helping to keep the Voice of America loud and clear around the globe. Continental engineering skill is working hand in hand with the Department of State to bring unprecedented power and clarity to international broadcasting.

In spreading the word of freedom, the Continental Type 105 -B Super Power 1,000 kw AM Transmitter is America's bold, dramatic answer to the problems of geographic difficulties and Communist jamming operations. This electronic Goliath is the first Megawatt AM Transmitter ever built in the world. Photographs are of the transmitter proper and do not include other

20 times as powerful as the largest AM Broadcast Radio tation operating in the U.S.A. ! U R Million Watts peak power for VOICE OF AMERICA Broadcasts

items such as low power drivers, cooling equipment and power supplies. Features of the Transmitter Continental is proud to take part in this vital American operation, being Unmodulated carrier 1,000,000 currently conducted by the Department of State and its International Infor- * - watts. Peak power 100% modula- mation Administration, to bring hope and enlightenment to peoples of tion - 4,000,000 watts. Communist dominated lands ... to assure that the Voice of America is not * Performance characteristics far sur- in drowned out an electronic maze of din and discord. pass FCC requirements for standard broadcast transmitters.

* High efficiency linear power amplifiers utilizing high gain tubes and most modern techniques in circuitry. * Overall efficiency, from power mains to radiated power, better than 50 %. * All of the metering, tuning controls and power control have been cen- tralized on a console type of control and tuning unit.

MANUFACTURING COMPANY

4212 S. Buchner Blvd. Phone Evergreen 1137 Dallas 10, Texas "lights" for desired artistic effects and en- and its many desirable features, as well as its innovations include thermistor volume- limited gineering requirements. Autotransformer and present limitations, will be pointed out. An communications circuits, pantograph -supported thyratron dimmers as intensity controls are estimate of the date of commercial availability audience monitors, signal- actuated pulse circuit discussed and compared. An adequate number indicators, simplex Telecine projection, and of slides are included to illustrate lighting fa- will be given. single -cable Telecine facilities assignment patch- cilities in both large network and local studios. ing. These and other technical features are described in this paper, together with a brief CONTOURING TELEVISION ANTENNA review of architectural plans related to tech- PATTERNS nical areas. By: L. O. Krause, Section Engineer Commercial änd Government Equipment Dept., DEVELOPMENT OF THE STATICON CAMERA General Electric Co. By: Louis L. Pourciau, Head of Television The advent of high gain antennas for tele- Development Section, General Precision Lab. vision has aroused interest in the manner of The design of small lightweight television insuring adequate signal in the so-called "null cameras has been considerably advanced regions." Generally, four factors -average through the development of the "Staticon." antenna height, antenna location relative to Preliminary technical information on this tube population and terrain, antenna gain, and was first released on March 2, 1950. The Mr. McNaughten Mr. Mullin transmitter power -enter into coverage con- "Staticon" is the outcome of research into the siderations. Adjusting the antenna vertical field of photoconductivity by Cathodeon Lim- plane pattern to provide certain signal levels NEW DEVELOPMENTS IN TELEVISION ited, the vacuum physics division of Pye Lim- based on the requirements of these four factors ited. As early investigations showed, there may be defined as pattern contouring. By: Neal McNaughten, Manager of are a number of photoconductive elements and This paper discusses how much contouring Engineering, NARTB compounds which can be processed to give may be needed after considering the four surfaces suitable for high fac- "The Billion Dollar Volt" may be considered efficiency charge tors above; and how, in a qualitative way, such storage. The problems of time lag and persis- contouring is practically obtained in some a description of television from the point of tence have been very adequately dealt with present -day television antennas. almost anyone in the business -especially the in the present "Staticons" and work in this engineer. The process of producing this high - field has yielded tubes of high intrinsic sensi- priced volt involves so many specialized en- tivity and small size. gineering fields that for one to become expert in them all might well require more than one life time. Broadcast engineers dealing with an overall operating system must, therefore, keep themselves as well informed as time will permit in all technical phases. This paper will be a summarizing report on the latest in equipment and techniques for television operations.

Mr. Moffett Mr. Krause CBS TELEVISION CITY AUDIO Mr. Rust Mr. Pourciau TELEVISION TRANSMISSION TEST AND VIDEO FACILITIES EQU IPMENT By R. S. O'Brien, R. B. Monroe, P. E. Fish, OPERATION AND INSTALLATION PROBLEMS By: Roy Moffett, Staff Engineer, NBC Senior Engineers, CBS OF REMOTE CONTROL EQUIPMENT An illustated discussion of test signal gener- The recently completed initial unit of CBS By: William F. Rust Jr., President, ators producing composite television signal Television City includes four of the ultimate Rust Industrial Co. waveforms that are suitable for amplitude, twenty -four quarter -acre studios planned for This paper is devoted to the DC wire line linearity, high- frequency transient response, and acre the twenty -five type of remote control. It contains a discus- low- frequency "streaking" tests on phase or a site. Consistent with sion of FCC and practical television system. requirements other the architectural flex- limitations for a satisfactory remote control Included in this presentation will be a de- ibility designed into broadcast system, as well as the equipment scription of a signal -to -noise meter useful in the plant, the audio - video facilities have needed to operate the station's frequency and the alignment and maintenance of a studio- been engineered to modulation monitors at the remote control transmitter type microwave link, and a 2.5% provide an initially point. Methods of adapting a standard remote horizontal marker generator for adjusting sync complete, but easily control system to operate with many types of and blanking to standard width for transmis- expandable installa- AM and FM transmitters are described. Typi- sion. tion. One resulting innovation is an un- cal installation problems for several types of precedented decen- commercial transmitters are shown. The paper VIDEO TAPE RECORDING tralization of video, will cover recommended maintenance and op- as well as audio fa- By: John T. Mullin, Engineer, Mr. O'Brien erating procedures; telephone line requirements Chief cilities, making each and limitations and advantages in the use of Electronics Div., studio an essentially self- contained unit. Other Bing Crosby Enterprises Inc. simple DC control systems for many applications. Need exists for a system of recording video signals by some means simpler than the fa- 3 -D FOR TELEVISION -A PROGRESS REPORT miliar motion picture camera -kinescope tube By: Alex Quiroga and Glen Atkins, combination. Bing Crosby Enterprises, Inc., has under Staff Engineers, ABC Hollywood development a system of instantaneous mag- Three methods of producting 3 -D pictures netic tape recording specifically designed to using conventional television apparatus have fill the needs of the television broadcaster and been investigated and will be described. All recorded video program producer. systems may be broadcast over present tele- In an essentially non -technical discussion vision transmitters without modifications. Of of the system, the apparatus will be described, Mr. Fish Mr. Monroe the three systems described, one will be dem- Page 96 April 27, 1953 BROADCASTING TELECASTING 3 EIMAC KLYSTRONS FOR ALL UHF -TV 3K20,000LA CHANNELS 14 -32 3K20,000LF CHANNELS 33-55 3K20,000LK CHANNELS 56-83

Only Eimac Klystrons Offer These Features for UHF-TV...

THREE TUBES that cover the entire spectrum, 470 -890 mc. This means simplification of equipment design, economical mass production and a minimum of stock piling problems.

HIGH POWER, HIGH EFFICIENCY AND SMALL SIZE that not only makes top performance possible, but allows easy handling for maintenance and installation.

MASS PRODUCTION that means early delivery and guarantee of klystrons in the future. All three of the series are now coming off the production line.

EXTERNAL TUNING that increases the tuning range; eliminates mechanical distortion of tube structure; permits use of optimum cavity

construction and provides design freedom in R -F circuits for equipment engineers.

LOW -LOSS CERAMIC CAVITIES AND COPPER -TO- CERAMIC SEALS that eliminate off- the -air hours caused by heat and thermal shock.

for television transmitting through channel 13, the Eimac 4W20,000A radial -beam power tetrodo is outstanding for high power, high efficiency and economy.

EITEL-McCULLOUGH, INC.

S A N B R U N O , C A L i F O R N l A Export Agents: Frazer & Hansen, 301 Clay St., San Francisco, California

BROADCASTING TELECASTING April 27, 1953 Page 97 onstrated by ABC. Demonstration of off -the- tion of the project from a practical standpoint AUTOMATIC STATION OPERATION air pictures will be held during the mornings will be given. An attempt will be made to By: Russell J. Tinkham, of the convention days at a location which answer questions that have come up about will be announced. Project CONELRAD during the past two years Midwest District Manager, Ampex Electric Corp. and recommendations for further action will be presented. Technological improvements are described MECHANISMS IN TRANSISTOR which have resulted in the possibility of con- ELECTRONICS ducting a broadcasting operation in which pro- By: Robert M. Ryder, Electronic Apparatus gram, announce- Development Engineer, ments and station Bell Telephone Labs. breaks are all pre - taped and automatic- This paper is an exposition of the electronic ally released. A sys- functions which cause transistors to operate, tem is described in with comparisons to semiconductor diodes and which all verbal an- photocells. Diode features include: Contact and potential, drift and diffusion currents, and nouncements space charge layers, leading to rectification commercial an- are curves, an equivalent circuit, capacitance ef- nouncements placed tape, fects, high frequency behavior and photoeffects. on one while program ma- The effects of surface and end conditions on terial is the ideal characteristic are briefly mentioned. Mr. Stewart Contr. Sterling on another, with pos- Triodes are regarded as particular combinations automatic, Mr. itively of interacting diodes. Equivalent circuits, fre- Tinkham -timed flip -flop machines. quency behavior, and collector multiplication REQUIREMENTS between FOR HIGH QUALITY Full editing facilities are suggested. Descrip- are discussed. TV FILM PROJECTORS tion is made of basic control mechanisms which By: W. Earl Stewart, Manager, TV Projector may be used to extend the usefulness of the Design, RCA Victor Div., RCA automatic apparatus to almost any degree of complexity. The general technical performance specifications for converting film pictures to television signals are outlined. Some of the practical A TELEVISION FILM SCANNER USING problems encountered in the design of projec- CONTINUOUS FILM MOTION tors are discussed. By: Ernest H. Traub, Project Engineer, The operating requirements are then re- Philco Corp. viewed with special emphasis on the impor- The tance of time in a television station. Operator paper describes the optical arrange- ment of a conveniences and preferences new form of continuous motion film are discussed. projector, Some references are made to the new RCA and its application to a flying spot type of film scanner. TP -6A and pictures of this machine are shown The projector features a novel optical im- Mr. Ryder Mr. Shevlin to illustrate recent advances in meeting present mobilizer, operating requirements. comprising a glass polygon with 24 facets. The polygon has a metal sprocket PROGRESS IN STUDIO LIGHTING wheel attached to it, which carries the film close to the polygon facets. The center of the By: Charles Shevlin, Sales and Development THE MULTI- SCANNER -A VERSATILE polygon is hollow, and contains additional Engineering Staff, op- Century Lighting Co. SCANNER FOR FILMS, OPAQUES tical elements, which are stationary, and about A paper detailing the recent development of AND SLIDES which it revolves. Novel two, new lighting instruments which by reason By: George R. Tingley, Head, Color and Video optical means are used for compen- of their unique design and versatility range, Techniques Dept., and Jesse H. Haines, sating film shrinkage and for retaining focus can in themselves replace seven or eight of Intermediate Engineer, Color and at the same time. the assorted units now considered to be stand- Video Techniques Dept., Allen ard equipment. - B. DuMont Labs. Inc. One of the two is a compact, lightweight fresnel spotlight which accommodates all sizes This paper describes a new type of television of spotlight service lamps from 250 w to 2000 pick -up equipment for 16 mm motion picture w and delivers an unusually wide flood focus film and 4" x 5" opaques, utilizing the flying beam of 60° to 65° even with a 2000 w G48 spot scanning principle. lamp through means of its special fresnelens. The light source is provided by an unmod- An optical, especially designed spread lens is ulated raster traced on the screen of a 7" high added to this unit to provide a horizontal bèam voltage cathode -ray tube. Light from this spread of 140 °. raster is focused either onto opaque -material, Also discussed is the development of two whence it is reflected to two multiplier photo- new stepped lenses which are used singly or cells for transformation into electrical signals, in combination in one 6 ", 500 w ellipsoidal or through an optical compensating system on reflector unit. This makes possible five varying to continuously moving film. This optical Mr. Huhndorff Mr. Whitney beam spreads in one specially equipped instru- compensator immobilizes the film relative to ment. Up to now à minimum of three similar the raster and allows light, modulated by trans- instruments were required for such varied permission through the film, to fall on a multi- PROJECTOR MAINTENANCE AND formance. plier photocell for conversion to electrical TEST FILMS signals. By: Fred Whitney, Test Film Engineer, Society - CONELRAD of Motion Picture and Television Engineers, and Paul Huhndorff, Chief Engineer, By: Commissioner George E. Sterling KPRC -TV Houston, Tex. Federal Communications Commission A practical paper outlined to give informa- Commissioner Sterling will report on the tion as to the type of maintenance on 16 mm progress of Project CONELRAD. The present film projectors as carried out by the staff of status of the project will be discussed embrac- KPRC -TV Houston, Texas, who have operated ing the technical and program aspects as it with early model projectors for over four years. concerns the FCC. A brief explanation of the Integrated in the paper is a description of the proposed CONELRAD Rules and the CONEL- use of test films as used in the station with a RAD manual will be given. The legal re- description of a number of test films offered by quirements of the broadcasters as they con- the Society of Motion Picture and Television cern the project will be pointed out. Op- Engineers and the Motion. Picture Research erator rules and the use of remote control Council, and also a 12- minute version of one will be touched upon and an overall evalua- Mr. Haines Mr. Tingley now in daily use. Page 98 April 27, 1953 BROADCASTING TELECASTING BROADCASTING TELECASTING stures

MEMO Highway to the Skies . . .

High quality programming keeps listener -interest going up at WREC. Listener confidence and prestige continue to insure a steady sales climb for advertisers. And, WREC delivers the "better half" of both the rural and metropolitan listeners with a single schedule. Yet, the cost per thousand

listeners is 10% less than in 1946. Your Katz man will show you latest Standard Audit & Measurement Reports and Hooper Ratings as evidence of WREC's soaring popularity.

Without a doubt, Memphis No. 1 Station offers you the shortest route to increased sales at lower cost in this $2 billion market,

Reprints of articles

appearing in this section

are available

at nominal cost- Write to

BROADCASTING . TELECASTING

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MEMPHIS NO. 1 STATION

REPRESENTED By THE KATZ AGENCY AFFILIATED WITH CBS RADIO, 600 KC -5,000 WATTS TELEQUIPMENT NEWS

Published by the General Electric Company, Electronics Park, Syracuse, N.Y.

GENERAL ELECTRIC'S ONE-MAN TV OPERATION SET -UP

HIGHLIGHTS 1953 NARTB CONVENTION

Designed for Broadcasters Who Want to

Go on the Air at Minimum Investment

General Electric's secret display plan for the National Association of Radio and Television Broadcasters Con- vention, scheduled to open tomorrow at the Hotel Bilt- more in Los Angeles, Calif., is a complete set-up of a one -man TV operation. The technical details of this one -man operation were not designed as a cure -all for technical operation but, rather, for operators who want to get on the air at a minimum investment with film plus network programming. The set-up has been simplified so all programming originates from the transmitter location. The various pieces of G -E equipment on display at the Convention G. E.'e plans for the NARTB show are reviewed above by (1 to r) Ralph Yeandle; Paul L. Chamberlain. will be operated under actual broadcasting conditions. Manager -Marketing; W. J. Morlock, General Manager; and thank P. Barnes, Broadcast Sales Manager. This one -man package may include any one of the G -E UHF or VHF transmitter- antenna combinations. Also, bration monitor, an audio panel be particularly applicable to their minimum studio and switching gear requirements. Pro- and a program switching panel. A stations' individual problems. jection facilities in the combination include the G -E minimum of three equipment racks This special one -man TV opera- Synchro -Lite projector, a remotely operated Slide Pro- will be used. tion set -up occupies the Galeria jector and the simple, two - mirror change -over. General Electric representatives Room at the Biltmore Hotel and Audio facilities will include a multi -channel control will brief all broadcasters attend- is expected to draw an unprece- panel, turntable and microphone. All control facilities ing the NARTB Convention on dented number of interested broad- may be grouped together at a single position. They in- this one -man operation set -up and casters during the 1953 NARTB clude a transmitter control panel, a film monitor, a cali- will explain how the operation can Convention.

G. E.'s UHF transmitter is the 12 -KW Transmitter to be Featured at NARTB Convention answer to ultra high frequency power requirements. Development started after World War II and it wasn't until resnatron, traveling wave and tetrode tubes were investigated, that the war -developed klystron proved superior to all others. G. E.'s application of the klystron makes high-power UHF telecasting a reality. General Electric engineers will be on hand to offer detailed information about the 12-KW Trans- John P. Moses, Sidney U. Steaig, end mitter, the klystron and all G -E Robert W. Kingman, members or WBZ-TV broadcasting equipment. staff, inspect General Electric Portable Camera equipment while in use.

First Public Exhibit seen the Chain in operation at Elec- tronics Park, were particularly im- of Portable Equipment pressed by its compact design, its G.E field engineers Stone. Bias and Duncan (I. to r.) work on the flexibility for programming and its installation of the first 12 -kw transmitter built by G.E. for WHUM -TV. G.E.'s new Portable Camera maintenance simplicity. Chain will receive its first public It is the only Portable Camera showing at the National Associa- Chain on the market with a built -in Broadcasters from all over the nation will soon have an opportunity to tion of Radio and Television Broad- special effects panel. It also fea- witness the much -heralded G- E..12 -KW Transmitter in action. Already casters Convention. tures a quick IO tube change, new installed at three TV stations, WHUM -TV (Reading, Pa.), WWLP-TV This newly designed and com- cooling methods and exceptional (Springfield, Mass.), and -WHYN -TV (Holyoke, Mass.), it was recently pleted unit recently underwent ex- ease of adjustment. announced that G. E. would set-up one of these high -power giants for use tensive field trial testa at Station at NARTB. The now famous.klystron tube, heart of the 12- kilowatt unit, WBZ-TV, Boston. Station engineers ELECTRIC. will also be exhibited at the Los Angeles Convention. there, as well as those who have GENERAL Page 100 April 27, 1953 BROADCASTING TELECASTING -features

How many television stations can the United States support? Page 102.

Portrait page: The NARTB staff. Page 111.

A radio success story: daily spot announcements (35 per week )-the latter beamed also in Polish, Spanish and Greek. The football and newscast formats were tailored to describe the weekly contest and prizes. The com- IN GARY RADIO REVIVES DOWNTOWN SHOPPING mercials asked listeners to buy specific merchandise at participating IN DOWNTOWN Gary, Ind., WWCA is living up to its slogan stores. Courtesy spots embodying the "shop downtown" theme of "Working With Calumet Area." also were aired. The streets of Gary have been literally lined with shoppers since A maximum of 20 leading retail establishments participated in last September-largely because of a successful promotion con- the commercials. Included were Sears, Roebuck & Co. and Gold - ceived and carried out by WWCA with the aid of the local Gary blatt's Dept. store, the two largest department stores, and others: Downtown Merchants Assn. Dreyfus Appliances, Gary Office Equipment Co., H. Gordon & Sons, W. T. Grant Co., Packett & Smith (optometrists), Hoosier Hard- (1) Northern In- The station designed a campaign to promote ware, Kirby Distributing Co., Moehr Floor Covering, H. C. Lytton and publicize as the state's diana's "greatest shopping center" Gary & Co. (men's clothing), Mac & Dewey Tailors, Newberrys' Dime from shop- second -ranking market; (2) discourage Gary residents Store, Model Clothiers, Radigan Bros. (furniture), Seiffer Lamar ping elsewhere and attract shoppers from nearby towns and rural (furniture) and Wilson's Electric Appliances. areas; (3) stimulate store traffic, and (4) boost sales during the Entry blanks were distributed to all stores, reading: "You can and Easter past seven months, particularly during the Christmas win $5,000 in prizes-vacation-jackpot. Presented by the Gary seasons. Downtown Merchants and WWCA. Nothing to buy -no obliga- The result is that everybody has prospered accordingly. As more tion -just fill out this form and mail to radio station WWCA, people shopped downtown, retail business jumped; retailers who Hotel Gary, Gary, Ind. You can win! ! Weekly prizes worth had not previously been among the station's clients began advertising $200 plus a grand jack pot of prizes worth $1,000 plus an all- on WWCA; and the merchants association, acting as a unit, found expense paid vacation for two to Mexico and the Magic Valley." a valuable new promotion weapon for subsequent promotions. Customers were asked to write "in as few words as possible why Joseph R. Fife, WWCA commercial manager, conceived the whole you like to shop in Downtown Gary," and to tune in the football idea last July, after discussions with the town's leading merchants. broadcasts, newscasts and daily announcements. He was motivated by the fact downtown business groups throughout Since this special promotion last December, the merchants the country have been hard pressed to meet certain sales quotas. organization has bought spot announcement schedules to publicize He reasoned this way: every promotional event that followed. This included two dollar "Consumers are shopping in neighborhood stores where they find days, one special Christmas sales event and another for Easter. almost the same merchandise at the same price and don't have The association also purchased two hours daily of Christmas carols to cope with downtown traffic and parking problems. As a result, on WWCA two weeks prior to Christmas. although retail sales have continued to go up in this and other Many participating sponsors reported good sales response during communities, downtown merchants have actually in some cases the special promotion but no check was made to determine actual shown sales decreases." results since the primary purpose of the campaign was to publicize WWCA estimated the total cost of a 15 -week campaign (includ- downtown Gary as a shopping center. "Actual sales results were, ing time, talent, prizes, promotion, publicity, copy writing, etc.) at of course, expected but were incidental," Mr. Fife observed. He $500 per week and offered to break down the cost per merchant summed it up this way: on the basis of the number of participants. "... This campaign has gone over with great success. Retailers The merchants agreed to sponsor a sustained campaign, spread with whom we have never previously been able to do business are over a 15 -week period-from Sept. 7 through Dec. 20-the three now advertising on this station. The entire area has been made best shopping months of the year, according to Mr. Fife. In time, conscious of the power of radio. Not only is this campaign a when seasonal shopping desires subsided, he reasoned, customers profitable one for us, but we believe that it has opened the door would still continue their buying habits downtown. for us to tremendous potential future revenue. We heartily recom- Aiming its campaign at all groups of people, WWCA scheduled mend that stations in all communities attempt to work out the 25 local high school football broadcasts, a daily newscast and five same sort of campaign for their downtown retailers." BROADCASTING TELECASTING April 27, 1953 Page 101 HOW MANY TV OUTLETS

Much has been written, -and more said, in speculation about the eventual size of the American television system. Here is the first serious attempt to analyze realistically just how many TV stations in what markets can make a go of it. The author, a recognized economist who prepared this article on assignment from B.T, has considered all logical sources of revenue -local, regional and spot -and probable variations in operational costs in arriving at his significant findings.

By Peter R. Levin

AS CONSTRUCTION permits have begun their way. With many of the newer tele- -certainly two of the nation's richest their flow from the FCC like a spring flood casters, the -motive has clearly been self - markets but also areas where the TV and as new TV grantees face the realities of protection of existing properties, not the spectrum is close to saturation. finding revenues to pay for their investments vision of boundless gain. Well then, how much TV can a market and meet their bills, an inevitable question As present and prospective station men support? The answer is: It depends. Size reasserts itself: Can the U. S. afford all these have viewed the FCC's allocations table, of original investment, hours of operation, stations? they have not seen a promised bounty in the program balance, financial structures and a Prospective operators, recalling how close commission's generous sprinkling of uhf. multitude of other factors combine in various you could cut to the bone in radio, shudder Rather, they have seen the makings of a glut. ways to determine what a station must earn as they figure their monthly costs. Adver- True, several hundred contests have de- in order to show a profit. On the other side tisers speak or think passionately on rising veloped in both vhf and uhf. But there of the coin, potential revenues in a market rates -and, in some instances, regard any lurks a fear that too many stations are going are a function of station coverage, regional new station on the network as something that on the air too fast, that even a winner in and local competition, network affiliation, further throws the budget out of kilter. Opti- some of the hearings is primarily winning national sales representation, the volume of mists and pessimists of all shades riot in the right to an adventure in red ink. sales in advertisable goods and services, and argument over what kind of an economic For one thing is very clear. The happy the size and number of local business estab- animal TV really is. conditions under which most TV stations lishments capable of paying TV rates. All this sound and fury, worry and protest operated during the last two years of the In the final analysis, therefore, what a has its justification. Television is not grow- "freeze" are not likely to repeat themselves specific market can absorb in TV stations ing naturally and comparatively slowly, as in the foreseeable future. The test of recent may depend upon a number of circumstances did pre-World War II radio, into the U. S. experience is not in the booming one- station that cannot be measured in a general esti- economy. It is being engrafted upon the major markets but in those that have been mate such as this. Near equality of popula- country at what seems a fearfully rapid rate. close to the limits of their allocations. And tion or retail sales, by themselves; do not In many, instances, applications for stations here, the experience has not been altogether render markets equal in their possibilities have been made and grants received not so a happy one. In 1952, only eight of 108 for TV stations. This is especially .the case much in the assurance of profit but in the stations reported losses, but these eight were in smaller markets where in TV, as in radio, hope that some day the stations will pay divided between New York and Los Angeles the bulk of station_ revenues will necessarily CAN THE U.S. SUPPORT? have to come from local accounts. And so, a major war or a moderately severe depres- related to the costs of station operation. a city with fewer but larger businesses may sion, all bets are off. Many profitable tele- Taking $150,000 as a minimum figure and actually be able to keep more stations in vision stations would be added, nevertheless, multiplying by 250 (the reciprocal of 0.4 %), healthy condition than a city of bigger pop- but at a considerably slower pace than under the smallest possible concentration of retail ulation and more but smaller stores. present conditions.) sales theoretically capable of supporting TV comes to $37,500,000. But this figure is so These are local variations that can be de- setting a -by- market count Before market highly charged with theory that, in drawing termined only on the ground. But overall, economically possible TV stations, it is on the accompanying map and table, $37.5 a general prognostication can be drawn for obvious that some minimum or average million was accepted as a possible TV city the country as a whole. This is based upon should be established. For figure for costs only where home county sales exceeded $50 the assumption that there is a fairly close it must be expected that unless one thing, million. relationship between consumer spending and any market has a potential in TV revenue advertising expenditures (out of which come that is equal to minimum operating costs Similarly, in working out a scheme for the great bulk of TV revenues). plus depreciation and some profit, there can the accommodation of one average station or several stations in a some room That such a relationship exists is evident be neither attraction nor stability for TV in market, for play seemed rigid adherence in the tendency of all advertising spending many smaller cities. For another thing, to- better than to range at about 4% of retail sales. In gether with allocations, limitations and reve- to the results of statistical deduction. The recent years, whether consumer preferences nue potential, minimum or average costs are following table records the limits: have varied so that TV-set purchases cut the determinant of how many stations can City retail County retail into automobile sales or whether increased fit a specific market. sales sales food sales brought a counter -decline in necessary necessary Repeat apparel buying, the correlation has held. History Won't I Small station $37,500,000 $50,000,000 Thus, because every U. S. market sells a The past average of TV stations is not the 1 Average station 62,400,000 85,800,000 wide and representative variety of advertis- best guide to setting up costs for future sta- 1 Average station able goods and services, it is reasonable to tions. Balances between network, film and or 2 stations at a future date 85,800,000 assign about 4% of its total retail sales figure studio origination have varied considerably. 130,000,000 to advertising and promotion in all media. 2 Average stations 100,000,000 150,600,000 So have hours of operation, size of staff, From this, a percentage can be extracted for 2 compensation of personnel and rental fees. Average stations the support of television 10% of ad- or 3 stations at a -and markets, new vertising spending or 0.4% of retail sales With added stations in all future date 150,000,000 257,350,000 bound to appear. has been taken as the amount available to variations are 3 Stations 257,350,000 450,000,000 TV. Consequently, three types of station have 3 Stations or more 450,000,000 been projected: Explanation of Percentage In a few instances, adjustments were 1. A small station, costing between On the one hand, this is higher than the made because of knowledge of a specific $100,000 and $175,000 in equipment 1952 average of 0.35% for the country as market or because of technical allocation and construction, is definitely feasible. a whole. But on the other hand, the per- problems. For instance, Gary, Indiana -if Depending for its programming on centage is about equal to the actual records removed to another location -could support or film exclusively, of existing TV markets. In 1951, for ex- network and film, two TV stations; but, under the guns of it can be operated on a budget as low ample, the 11 stations in 10 markets of the Chicago and apportioned a single commer- annually and earn a small 100,000- 250,000 population class averaged as $150,000 cial channel, can at best expect one com- in such a set -up better than 0.25% in time sales alone; the profit. Programming munity station. Akron, Ohio, illustrates a as much as 70 hours a addition of their pro -rated share of produc- can amount to somewhat different situation: though well tion costs and line or film charges on net- week. within range of Cleveland, it is a self-con- work programs would run the TV share for 2. An average station, costing be- tained trade area, capable of sustaining three these markets to at least 0.4 %. (In the same tween.$200,000 and $450,000, can en- stations, but currently allocated only two. year, revenue reported by radio stations in gage in simple live studio production Period of Loss these same markets averaged 0.62% of retail as well as network and film. Its operat- sales.) ing costs can run as low as $250,000 In connection with this general estimate, Another substantial reason for settling on for 50 hours weekly or as high as it should be noted that no definite provision the 10% of advertising principle lies in the $500,000 for 70 hours. These figures has been made for an interim -loss period - long -term trend of the national economy. include depreciation and a return on particularly during audience -building times Fundamental in supposing that a new in- investment. in non -TV areas or sections where uhf stations have to contend with a vhf audience. dustry like TV can survive and grow is the 3. A large station, built at a cost In the calculations, it has been presumed fact that the U. S. has been increasing its of $500,000 or more, is pretty much that such losses will occur. But it has also economic power at a compound rate of 2.5% reserved to larger metropolitan areas. been assumed that station owners will have annually. Thus, by average growth, within All types of programming are to be the wherewithal to finance themselves five years, we will be 13% bigger than we anticipated, but the satisfaction of au- through a bleak period of as long as three are now -and this growth should more than dience demands and the accommoda- years of losing operations. At the lower compensate for any over -optimism in the tion of different classes of advertisers limit of feasible TV the $37,500,000 correlation of advertising spending to retail make unlikely anything less than 90 - market and second year losses will be sales and the proportion of TV revenues in hours weekly. Costs, therefore, are -first recoverable not only by increasing set- satura- all advertising spending. In fact, assuming higher- $750,000 and up. a normal rate of increase in the American tion but also by economic growth in the economy, there will be room for all media to To fit these stations into the country's market. Other markets should follow the prosper. markets, an analysis of the retail sales of same pattern. (Parenthetically, however, if we get into each city possessing a TV allocation was How long it will take to achieve the pro- portions of the map (see pages 106 -107) TV STATIONS: HOW MANY AND WHERE? rests upon the economic condition of the country. At 1951 -1952 business levels, plus Here are Mr. Levin's projections of the number of TV stations each potential market logically can normal growth, the date of fulfillment is accommodate. His estimates were deliberately conservative. The mature it 1955 or early 1956. In fact, it is quite TV system may well be larger than this. He thinks a safe bet that a minimum of 517 probable that even more stations will enter stations will succeed in a minimum of 343 markets. In the following lists, numbers each the picture. Upcoming markets like Aiken, after city indicate total stations. Abbreviation SS stands for small station, without live and costing $100,000- S. C., and Lafayette, La., fall below the min- studio facilities $175,000 to build. LS means local which imum requirements as deduced from cur- station, without network affiliation, may or may not have live facilities, de- rent statistics. Three years from now, they pending upon market size. will certainly qualify. Alabama Tampa-St: Topeka 1 2 What counts is the revenue potential in or Petersburg 3 Wichita 3 Birmingham 3 or more the market and the ability of a station to West Palm secure it from local Gadsden 1 merchants and /or na- Beach 1 or 2 Kentucky tional advertisers. Population in a service Mobile 2 Lexington 1 area or cost per thousand are of considerably Montgomery 2 Georgia or 2 Louisville 3 or more Atlanta 3 or more less significance. If a national advertiser is Arizona Owensboro S.S. Augusta 1 2 unwilling to buy a market directly, he fre- or Paducah Phoenix 3 Columbus 2 S.S. quently shows up indirectly by splitting co- Tucson 2 Macon 1 or 2 operative funds with a local dealer. And if Louisiana Arkansas Rome S.S. he does not, the local merchant will pick up Savannah 2 Alexandria I the slack and advertise his wares on TV- Fort Smith 1 Baton Rouge 2 as long as the rate is within his means. This Little Rock - Idaho Lake Charles 1 N. Little Rock 2 has been the story in radio; in today's few Boise 1 or 2 Monroe 1 smaller TV markets with stations on the air, Idaho Falls S.S. New Orleans 3 or more California Shreveport 2 that story is beginning to repeat itself. Pocatello , S.S. Bakersfield 2 or 3 In the markets, Twin Falls S.S. larger station revenues Eureka I Maine tend to show a heavy preponderance from Fresno 3 Illinois Bangor 1 or 2 network and national or regional accounts. Los Angeles 3 or more Alton L.S. Lewiston - The reason, manifestly, is rate; only the Merced L.S. Aurora L.S. Auburn S.S. - bigger advertisers can afford to buy. But as Modesto 1 Belleville L.S. Portland 2 market size decreases -and as rates drop Monterey - Champaign - 1 or 2 concomitantly network revenues decline Salinas Urbana 1 or 2 Maryland - Petaluma L.S. precipitously and national spot business be- Chicago 3 or more Annapolis L.S. Redding S.S. Danville 1 comes catch-as-catch-can; but local adver- Baltimore 3 or more Riverside 1 or 2 Decatur 1 or 2 Cumberland 1 tisers begin to find TV costs within the size Sacramento 3 Elgin L.S. Frederick L.S. of their budgets. Finally, in the small San Bernardino 1 or 2 Freeport S.S. Hagerstown S.S. markets, networks are valuable to the station San Diego 3 or more Galesburg L.S. Salisbury S.S. mainly as a program supply (and stations San Francisco- Joliet L.S. are valuable to networks as a low-cost Oakland 3 or more Kankakee L.S. Massachusetts method of building audience along a cable San Jose 2 or 3 Peoria 2 Boston 3 or more but local sales will virtually Santa Barbara lor2 Quincy 1 route); provide Brockton all the revenues. And, to look at the bright Santa Cruz L.S. Rockford 2 L.S. Santa Rosa 1 Fall River 1 or 2 side, is of local Rock Island - there plenty revenue to be Stockton 2 Lawrence L.S. had. At $25 for a spot, a store doing $100,- Moline (lll.)- Ventura L.S. Davenport Lowell L.S. 000 gross business can be a sometime ad- Visalia L.S. (Iowa) 3 New Bedford 1 or 2 vertiser on TV. The merchant who rings up Pittsfield 1 Colorado Springfield 2 $300,000 each year can come in regularly Waukegan L.S. Springfield - Colorado Holyoke 2 or 3 Springs I or 2 Indiana Worcester 2 Denver 3 or more Anderson I Michigan Greeley L.S. Bloomington 1 Pueblo 1 or 2 Elkhart 1 Ann Arbor 1 Connecticut Evansville 2 Battle Creek 1 or 2 Fort Wayne 2 Bay City 1 or 2 Bridgeport 2 Gary L.S. Benton Harbor S.S. Hartford 2 Hammond L.S. Detroit 3 or more Meriden L.S. Indianapolis 3 or more Flint 3 New Britain 1 Kokomo L.S. Grand Rapids 2 New Haven 2 Lafayette 1 Jackson 1 or 2 ABOUT New London 1 Marion L.S. Kalamazoo 1 or 2 THE Norwich 1 Muncie 1 Lansing 2 AUTHOR Stamford - Richmond 1 Muskegon 1 Norwalk L.S. South Bend 2 Port Huron 1 Waterbury 1 Terre Haute 2 Saginaw 2 Mr. Levin was graduated from U. of Chi- cago where he also took two years of Delaware Iowa Minnesota advanced work in economics. After Wilmington 2 Ames 1 four years of World War II Army serv- Duluth -Superior 3 Burlington L.S. ice, part of it as a coordinator of man- District of Mankato S.S. Cedar Rapids 2 power and transportation in the Office Columbia Minneapolis - Des Moines 3 of the Undersecretary of War, Mr. Levin St. Paul 3 or more Washington 3 or more Dubuque 1 turned to writing. He contributed arti- Rochester S.S. Fort Dodge S.S. cles and St. Cloud 1 on politics economics to the Florida Mason City Toronto Star Weekly and the Saturday I Daytona Beach S.S. Ottumwa S.S. Mississippi Review and wrote a book, Seven by Fort Lauderdale 1 or 2 Sioux City 2 Chance: The Accidental Presidents. For Biloxi -Gulfport S.S. Jacksonville 3 Waterloo 1 or 2 four years he a Greenville S.S. the past has operated Lakeland L.S. management consulting firm in New Kansas Jackson 2 Miami 3 or more York, specializing in radio and TV. Meridian S.S. Orlando 2 Hutchinson 1 Pensacola 1 Salina S.S. (Continued on page 106) Page 104 April 27, 1953 BROADCASTING TELECASTING "$2,300 A Month "The power of AP News in a small market is shown by the fact that our 63 AP weekly from newscasts are all sponsored AND in every

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cient AP reporters who work 'for us'."

Les Hacker, Station Manager, c you can For full information on how KVEC, San Luis Obispo, Calif. join The Associated Press, contact

your AP Field Representative or write

RAOio In' D ASSpCIArE es o N Hundreds of the country's finest stations announce with pride,

ze;t; Plaza "THIS STATION IS A MEMBER OF THE ASSOCIATED PRESS." 0 N (Continued from page 104) Missouri Joplin 1 Kansas City (Mo.-Kan.) 3 or more St. Joseph 1 St. Louis 3 or more Springfield 1 Montana ; Billings 1 1 ,q Butte Great Falls 1 44c. Nebraska 2 Pityptlefrallirrlif, Lincoln ps. Omaha 3 ,{ i` Nevada Vegas 1 .ii Las Reno 1 or 2 s,F New Hampshire n _ Manchester 2 v1ï Nashua L.S. New Jersey Asbury Park L.S. m Atlantic City 2 :i -7 Newark 1 a.*,,Q`,t rt New Brunswick L.S. Paterson L.S. 1 tat_ Trenton Qa New Mexico rAt, , Albuquerque 2

New York Albany - Schenectady - Troy 3 or more L.S. 1 , Auburn Binghamton 2 Buffalo - Niagara Falls 3 or more Elmira 1 Glens Falls S.S. Ithaca S.S. Jamestown 1 Kingston 1 Middletown L.S. 3 stations or more New York City 3 or more Olean S.S. 2 stations: perhaps a third later Poughkeepsie 1 1 average station (studio facilities) or 2 small station Rochester 3 or more Syracuse 2 or 3 local station or small station Utica -Rome 2 or 3 Watertown 1

North Carolina

Asheville 1 or 2 Burlington L.S. Charlotte 2 or 3 THE MATURE U. S. TELEVISION SYSTEM Durham 1 or 2 The map on these pages shows U.S. communities Fayetteville 1 Gastonia L.S. where TV can comfortably be accommodated and Greensboro- the number of stations that can be supported in High Point 2 each. It illustrates the market -by- market list which Raleigh 2 begins on page 104, is continued on this page and Wilmington 1 Winston -Salem 1 or 2 page 108. Size of circles does not indicate coverage.

Ohio Akron 2 or 3 Ashtabula L.S. (Continued on page 108) Page 106 April 27, 1953 BROADCASTING TELECASTING ,eóó^.aa..ó..LraC0oo00,p I. `' aCCofo=wer pdQ, W3F*tAJóa0Q - Cs:aro_aao_np- OQtaw\rEMi\J R`O^ - =p 11C Sk pC.-

. Q r --pp - rá,d'wGQ . °OCTGCCñmeo °. % á4,pD 000e-CCav-a°°o..=.aoZma-l g . oOOao--.aAoF vaao -..d?-G -.r t . GCCO CÇGo3= oqpP: ODCCO..Cl: oaa'0 .ßaCn o a.c COOGIdj¡ ac. . ,. 7pd4 CCPá;4o0ado éCCp CoCdOooe O2o°4°0' é9d_ro=`o CCCCOCpCO°_aC_ :Capp°áe' s - G o0á1 AP.é2q=c.C-:Ododc`°pii-A°`: 42evaoCCCC dbQ QP9CS`a. á>Qiaa é. s COCa°QD6. aTQaaa14- C ç° CCB 4 JaiQ+ a :TgmD.e 4L°at1 pp4`çh4o , Q Q;,9 pOC OCICCCE .Ar =a.,., Qaq'r;'Caá4ap C m a. Q0 [ `.CpRpOiiiaGPiTwpv9GGt: Q ba°Q4tr, pb >>aQC.ßf.$,espío'.s_ A:rs f4i.rita;._:`' g7 : g 5aA4 I °?á Y4

BROADCASTING TELECASTING April 27, 1953 Page 107 (Continued from page 106) Pennsylvania Tennessee Utah Walla Walla S.S. Canton 1 or 2 Allentown- Bristol- Ogden 1 Yakima 2 Cincinnati 3 or more Bethlehem - (Tenn.-Va.) S.S. Provo L.S. Cleveland 3 or more West Virginia Easton 3 or more Chattanooga 2 or 3 Salt Lake City 3 Columbus 3 or more Altoona 1 or 2 Jackson S.S. Charleston 2 Dayton 3 Vermont Butler L.S. Johnson City S.S. Clarksburg S.S. Findlay S.S. Burlington 1 Erie 2 or 3 Kingsport- Fairmont S.S. Hamilton - Harrisburg 2 or 3 Virginia Huntington - Middletown 1 (Tenn.) S.S. Johnstown 2 Bristol -see Ashland 2 Lima 1 Knoxville 2 or 3 Lancaster 2 Tennessee Parkersburg S.S. Lorain- Elyria 1 Lebanon S.S. Memphis 3 or more - Charlottesville S.S. Wheeling Mansfield 1 Meadville S.S. Nashville 3 Steubenville 2 Danville 1 Marion S.S. New Castle 1 Texas Lynchburg 1 Massillon S.S. Philadelphia 3 or more Wisconsin - Newark L.S. Pittsburgh 3 or more Abilene 1 Norfolk Appleton 1 Portsmouth 1 Reading 2 Amarillo 2 Portsmouth - Beloit S.S. Sandusky L.S. Scranton 2 or 3 Austin 2 Newport News 3 or more Eau Claire S.S. Springfield 1 or 2 Sharon L.S. Beaumont - Petersburg L.S. Fond du Lac S.S. Steubenville Port Arthur 2 or 3 - Uniontown 1 Richmond 3 Green Bay 1 or 2 see Wheeling, Washington L.S. Brownsville - Roanoke 2 Kenosha L.S. W. Va. Wilkes- Barre- Harlingen- La Crosse 1 Toledo 2 or 3 Hazleton 3 Weslaco 1 or 2 Washington Madison 2 Warren L.S. Williamsport 1 Corpus Christi 2 Aberdeen S.S. 3 3 Milwaukee or more Youngstown York 1 or 2 Dallas 3 or more Bellingham S.S. Oshkosh 1 Zanesville 1 El Paso 2 Everett L.S. Racine L.S. Rhode Island Fort Worth 3 Oklahoma Longview S.S. Sheboygan S.S. Providence 3 Galveston 1 or 2 Seattle 3 or more Wausau S.S. Enid 1 Houston 3 or more Spokane 2 or 3 Lawton S.S. South Carolina Laredo S.S. Tacoma 2 Wyoming Muskogee S.S. Anderson S.S. Longview S.S. 3 Vancouver -see Casper S.S. Oklahoma City Charleston 2 Lubbock 1 or 2 3 Portland, Ore. Cheyenne Tulsa Columbia 2 McAllen S.S. Oregon Florence S.S. Odessa S.S. Greenville 2 San Angelo 1 Eugene 1 or 2 Spartanburg San Antonio 3 Klamath Falls S.S. lor2 For an agency's concept of how big a TV Temple S.S. Medford S.S. South Dakota Portland (incl. Texarkana 1 system national advertising can support, see Vancouver, Aberdeen S.S. Tyler 1 page 110. Washington) 3 or more Rapid City S.S. Waco 1 or 2 Salem Sioux Falls 1 or 2 Wichita Falls 1

It takes the leading WORCESTER station to deliver PLUS COVERAGE in Central New England

4kt ? f t TT tf t1 T t 1t 7 - rt-W ZAG l ---i _, WO0.CES ZER WTAG 4.11 /' WORCESTER ?? p trt

HENRY 1. CHRISTAL COMPANY will tell you why

WTAG AM Li FM WORCESTER, MASSACHUSETTS 5000W BASIC CBS

Page 108 April 27, 1953 BROADCASTING TELECASTING In Detroit, America's 5th Market, this is the proved "success formula ": Take the overwhelming popularity and community acceptance of radio station WWJ.... plus the prestige and network programming of its NBC affiliation. Add the %- million Auto Radios, and the 1%- million Home Radios in the primary listening area.

A multitude of successful advertisers, during the past 32 years, have followed this formula for doing BIG business in a market with the largest income per family of any major market in the U.S.A. Through WWJ, you reach more of those families in the middle income group and above, than other Detroit stations do ... for less than the average cost -per- ,thousand- listeners for radio time in Detroit.

*The time to sell Detroit is now . . . MFIll f Associate Television Stafion W WJTW the time to buy is . . .

AM -950 KILOCYCLES -5000 WATTS

FM- CHANNEL 215 -91.1 MEGACYCLES

WORLD'S FIRST RADIO STATION. Owned and Operated by THE DETROIT NEWS National Representatives: THE GEORGE P. HOLLINGBERY CO.

BROADCASTING TELECASTING April 27, 1953 Page 109 AN AGENCY'S CONCEPT OF TELEVISION'S FUTURE In BT's Feb. 9 issue, John B. Crandall, media director of Sherman & Marquette, New York, explained his views about TV development - in terms of its usefulness to a national advertiser. Here are the 112 markets, with total homes for each, he felt would be maximum used. Together they contain 83.42% of U.S. homes. Mr. Crandall's approach was necessarily limited to national advertising interest. Mr. Levin's article on preceding pages analyzes potential station population that is possible with all kinds of advertising revenue.

STATE CITY NUMBER STATE CITY NUMBER New York New York 4,239,000 Iowa Davenport -Rock Illinois Chicago 1,750,700 Island 203,000 California Los Angeles 1,695,900 Louisiana Shreveport 202,800 Pennsylvania Philadelphia 1,532,100 Florida Miami 202,200 Massachusetts Boston 1,121,100 Michigan Kalamazoo 196,600 California San Francisco 986,800 Louisiana Baton Rouge 190,700 Michigan Detroit 947,600 Tennessee Chattanooga 187,700 Ohio Cleveland 897,000 Michigan Grand Rapids 187,000 Pennsylvania Pittsburgh 776,500 California San Diego 187,000 On page at right: Missouri St. Louis 596,000 Alabama Mobile 186,600 Connecticut Hartford -New Virginia Roanoke 185,400 THE NARTB STAFF 183,300 Haven 531,100 W. Virginia Parkersburg NARTB'S Pennsylvania Reading -Lan- Kansas Wichita 183,100 headquarters staff has been caster Area 508,000 Oklahoma Tulsa 182.800 sharply realigned following the February D. C. Washington 490,900 Arkansas Little Rock 179,600 board meeting. Under revised laws based Maryland Baltimore 474,600 California Fresno 178,900 on the two -year -old structure that brought Missouri Kansas City 462,700 N. Carolina Asheville 175,100 TV stations into the association's fold, Minnesota Minneapolis - Texas San Antonio 174,100 President Harold E. Fellows is the operat- St. Paul 460,100 Mississippi Jackson 172,300 ing head of the entire organization. He func- Washington Seattle- Tacoma 434,100 W. Virginia Charleston Area 168,100 tions, of course, under policy mandates laid Georgia Atlanta 431,600 Iowa Cedar Rapids - down by the directors, to whom he reports. Waterloo Ohio Cincinnati 426,100 167,200 At the February meeting several Wisconsin Milwaukee 411,500 Alabama Montgomery 162,700 board Texas Dallas-Ft. Virginia Richmond 160,500 vice presidencies were created. Department Worth 409,500 Indiana Bloomington 156,400 heads, aside from the vice presidents, op- Rhode Island Providence 406,000 Pennsylvania Erie 155,800 erate as managers. Judge Justin Miller, N. Carolina Charlotte 381,800 Maine Portland 154,800 chairman of the board and general counsel, Indiana Indianapolis 379,000 California Sacramento 153,800 is also head of the Legal Dept. New York Buffalo 357,600 Wisconsin Green Bay 150,600 Television stations have an autonomous Ohio Columbus 343,600 Georgia Augusta 143,000 organization within the new structure but Oregon Portland 342,000 Michigan Bay City - Mr. Fellows has top adminstrative respon- Saginaw Texas Houston 338,200 135,200 sibility. The present gives Springfield structure the Pennsylvania Johnstown 337,700 Missouri 134,300 president more New York Schenectady- Wisconsin La Crosse 131,700 management powers than Albany -Troy 332,600 Kentucky Lexington 131,400 had heretofore been allocated. Working Ohio Toledo 317,400 S. Dakota Yankton -Sioux closely with Mr. Fellows at the helm is Illinois Peoria -Springfield 304,900 City -Sioux Falls 131,400 Robert K. Richards, administrative vice N. Carolina Greensboro- Texas Beaumont -Port president. Winston-Salem- Arthur 128,100 Durham 291,300 S. Carolina Columbia 126,200 Louisiana New Orleans 286,500 Texas Austin 125,900 Tennessee Knoxville 282,200 Washington Spokane 124,500 Ohio Dayton 280,800 Missouri Columbia -Jet fer - Tennessee Memphis 272,500 son City 123,700 Alabama Birmingham 262,500 Georgia Albany 122,400 Tennessee Nashville 255,500 Florida Jacksonville 121,500 Kentucky Louisville 251,400 New York Utica 117,400 Indiana Ft. Wayne 246,600 Arizona Phoenix 117,100 N. Carolina Raleigh 244,300 Virginia Harrisonburg 113,000 Oklahoma Oklahoma City 241,400 Vermont Burlington 112.000 Colorado Denver 237,300 Illinois Danville -Cham- Virginia Norfolk 231,700 paign 110,200 Wisconsin Madison -Rockford 231,000 Florida Orlando 109,300 Nebraska Omaha-Lincoln 224,400 Texas Wichita Falls 109,100 Florida Tampa -St. Minnesota Duluth- Superior 106,900 Petersburg 219,400 Wisconsin Wausau 105,400 New York Binghamton - Georgia Savannah 100,600 Elmira 219,200 Arkansas Fort Smith 99,100 Michigan Lansing 218,900 Illinois Quincy 98,600 New York Syracuse 218,400 Georgia Macon 95,600 Iowa Des Moines -Ames 211,700 Texas Waco 93,800 Kentucky Paducah 209,500 Utah Salt Lake City 91,500 W. Virginia Huntington 207,300 S. Carolina Charleston 88,100 New York Rochester 205,000 Indiana Evansville 205,000 Total 37,312,800

Page 110 April 27, 1953 BROADCASTING TELECASTING PRESIDENT'S OFFICE

JUSTIN MILLER VINCENT T. WASILEWSKI ABIAH A. CHURCH Bd. Chmn. & Gen. Counsel Chief Attorney Attorney HAROLD E. FELLOWS President

C. E. ARNEY JR. EDWARD H. BRONSON ROBERT K. RICHARDS Secretary- Treasurer Director TV Code Affairs Adm. Vice President

NEAL McNAUGHTEN RICHARD M. ALLERTON RICHARD P. DOHERTY CHARLES H. TOWER Manager, Engineering Dept. Manager, Research Dept. V.P. (Employe -Employer Assistant to V.P. Relations)

OSCAR ELDER FRAN RILEY BROWN RALPH W. Manager, Publications Dept. Editor, Publications Dept. THAD H. HARDY V.P., Counsel to TV Board V.P. (Government Relations)

JOHN H. SMITH JR. WILLIAM K. TREYNOR JACK L. BARTON HOWARD H. BELL BETTE DOOLITTLE Manager, Promotion & Manager, Station Relations Field Representative Assistant to V.P. Administrative Assistant FM Dept. Dept.

BROADCASTING TELECASTING April 27, 1953 Page 111 Official Advance Gold Rush Registration List -NARTB Convention

A Brokaw, Fred C., Paul H. Raymer Co. Inc., N. Y. Danish, Roy, MBS, N. Y. Brookshire, Gloria, KRDO Colorado Springs Darling, Thomas, Niagara Television, Hamil- Accardo, N., Allen B. DuMont Labs., Inc., Clif- Brown, R. M., KPOJ Portland, Ore. ton, Ontario ton, N. J. Brown, Walter Jr., WORD Spartanburg, S. C. Davis, Bill, KWCJ S., Natchitoches, La. Adams, Irwin KGON Oregon City, Ore. Brumback, Jack, Ziv, L. A. Davis, Don, WHB Kansas City, Mo. Adams, Robert M., KNXT L. A. Brush, Arthur T., WHDH Boston Davis, Adams, Edward, KDFC San Francisco Ernest L., WHIO -TV Dayton, Ohio Bullis, Muriel, Foote, Cone & Belding, L. A. Davis, George C., George C. Davis Consulting Adanti, Paul, WHEN Syracuse, N. Y. Bullitt, A. Scott (Mrs.), KING -TV Seattle Engineers, Washington, D. C. Adler, Ben, Adler Communications Labs., New Bunker, Edmund C., KNXT L. A. Davis, Jacob A., KLPR Oklahoma City Rochelle, N. Y. Burda, Orville F., KDIX Dickinson, N. D. Davis, James P., RCA, N. Y. Ahrbeck, W. S., A. C. Chicago Nielsen, Burk, Jack S., WAFB Baton Rouge, La. Dean, Robert J., KOZY Rapid City, S. D. Akerberg, Herb, CBS, N. Y. Burke, Harry, KFAB Omaha Deason, Willard, KVET Austin, Tex. Akerman, Ben, WGST Atlanta Burnett, Jack A., KLO Ogden, Utah DeDominicis, Mahlon, Aldo, WNHC New Haven, Conn. Aldridge, KFRU Columbia, Mo. Burow, Robert J., WDAN Danville, Ill. DeLaurentis, Vincent, WNHC New Haven, Alexander, John, KODY North Platte, Neb. Burton, Robert J., Broadcast Music Inc., N. Y. Conn. Alvarez, Maria Helen, KOTV, Wrather- Alvarez, Burwell, Norman, KSON San Diego deNeuf, Donald K., WVCN Ithaca, N. Y. Tulsa Denious, Jess, Jr., KGNO Dodge Anderson, Harold E., KOLN Lincoln, Neb. City, Kan. C Denny, Charles R., NBC, N. Y. Anderson, Ivan, KTFY Brownfield, Tex. Dettman, Robert A., KDAL Anderson, Sheldon, KCOK Tulare, Calif. Duluth, Minn. Carins, A. M., All Canada Radio Facilities Ltd., Dewing, Harold L., WCVS Springfield, Dl. Andress, Ed, KERO Bakersfield, Calif. DeWitt, John H., Jr., WSM Antony, W. E., KWKH Shreveport Toronto Nashville Caldwell, Spence W., S. W. Caldwell Ltd., To- DeYoung, Gene, KERO Bakersfield, Calif. Arnoux, Campbell, WTAR and WTAR -TV Nor- ronto Dickensheets, Lewis, WIBW Topeka, Kan. folk, Va. Diehm, Victor C., WAZL Atlass, Leslie, CBS -TV, N. Y. Caley, Charles C., WMBD Peoria, Ill. Hazleton, Pa. Callanan, J. Vincent, WNHC New Haven, Conn. Dieringer, Frank A., WFMJ Youngstown, Ohio Aubrey, James T., Jr., KNXT L. A. Dillard, E. L., WASH Bud, Official Films Inc., N. Y. Campbell, Marianne B. (Mrs.), WJEH Galli- Washington, D. C. Austin, polis, Ohio Dillon, Bob, KENT Des Moines, Iowa Austin, Frances (Mrs.), J. Walter Thompson Dix, L. G., KALE Richland, Co., S. F. Campbell, Martin B., WFAA Dallas Wash. Campbell, Theodore E., WJAC -TV Johnstown, Dolberg, Glenn, Broadcast Music Inc., N. Y. Pa. Dougherty, W. Earl, KXEO Mexico, Mo. B Cantlen, J. S., The Pacific Tel. & Tel. Co., L. A. Douglas, J. H., GE, Dallas Carlisle, William, WKBR Manchester, N. H. Dowdell, John T., WIBX Utica, N. Y. Bain, D., RCA, Camden, N. J. Carlson, Hal, American Tel. & Tel. Co., Chicago Drake, O. S., KWKH Shreveport Baker, Maury, Batten, BBDO, S. F. Carpenter, H. K., WHK Cleveland Duvall, T. W., KGBX Springfield, Mo. Baker, Roy, KOMO Seattle Carr, Eugene, WHBC Canton, Ohio Baker, T. B., WKDA Nashville Carroll, Bob, Snader Releases Inc., Beverly Baldwin, John, XAYL -TV Salt Lake City Hills, Calif. E Barco, Allen A., RCA, Princeton, N. J. Carson, Harold, All Canada Radio Facilities Eagan, R. KSVC Richfield, Utah Russell, Kirkland, Fleming, Green, Bardley, Homer, Ltd., Toronto Martin & Ellis, Washington, D. C. Barnes, F. B., GE, Syracuse, N. Y. Carter, Ken, WAAM Baltimore Earle, Robert, WIBR Baton Rouge, La. Barnett, John A., KSWS Roswell, N. M. Cathey, Donald, KCMC Texarkana, Tex. Eckhardt, Calif. F. C., KDYL -TV Salt Lake City Barrett, John, KSON San Diego, Chandler, George C., CJOR Vancouver, B. C. Edholm, W. O., KFMB -TV San Diego Barrett, Mike, KTFY Brownfield, Tex. Chandler, H. J., KFLW Klamath Falls, Ore. Edwards, James E., WLS Chicago Bartlett, Marcus, WSB -TV Atlanta Chatterton, C. O., KWLK Longview, Wash. Ekrem, T. C., KVOD Denver Bartlett, Paul R., KFRE Fresno, Calif. Chernoff, Howard L., KFMB San Diego Elleson, Douglas, KRON -TV San Francisco Bartlett, Paul R. (Mrs.), KFRE Fresno, Calif. Cherpack, John, WBBW Youngstown, Ohio Elliot, R. G., The Pacific T., Washington, D. C. Tel. & Tel. Co., L. A. Bartley, Robert FCC, Chinski, Gerald R., KXYZ Houston Elliott, Wendell, KGNO Dodge City, Kan. Bartolomei, Harry, KROW Calif. Church, Kansas Enoch, D., S. Robert WXLW Indianapolis Batson, Charles A., WIS Columbia, C. Churchill, Clinton, WKBW Buffalo Eppel, Ray, KORN Mitchell, S. D. Beatton, William J., KWKW Pasadena, Calif. Churchill, Clinton (Mrs.), WKBW Buffalo Epperson, Ralph D., WPAQ Mt. Airy, N. C. Beatty, J. Frank, BT Chytil, Joe, KELA Centralia, Wash. Epperson, Tom, KCNA Tucson, Ariz. Beckley, Leo H., KBRC Mt. Vernon, Wash. Cisler, Steve, KXKX San Francisco Ernst, Mildred V., E., KTTV L. A. KWOR Worland, Wyo. Benham, Edward Clark, George W., George W. Clark Inc., Chi- Ernst, Joseph P., KWOR Worland, Wyo. Bennett, S. D., KOMO Seattle cago Esau, John, KTUL Tulsa Bernard, J. J., KOMA Okla. City Clark, V. V., KOOK Billings, Mont. Trenton, N. J. Essex, Harold, WSJS Winston -Salem, N. C. Bernstein, Fred Louis, WTTM Clark, W. H., KFSB Joplin, Mo. Estelle, Jack, Andrew Corp., Chicago Berry, Gil., WIBC Indianapolis Clawson, Scott R., KSL -TV Salt Lake City Etter, A. C., KWKC Berryhill, Lee, KRON -TV San Francisco Clay, B., Abilene, Tex. Henry KWKH Shreveport Evans, Herbert E., WRFD Columbus, Ohio Betts, Floyd G., KPAG Port Arthur, Tex. Cleghorn, John H., WHBQ Memphis, Tenn. Evans, Ralph, Betts, J. W., WFTM Maysville, Ky. Cline, WHO Des Moines Neil, WHAS Louisville, Ky. Evans, Tom L., KCMO Kansas City, Mo. Beznor, L. K., WOKW Milwaukee Clinton, George H., WPAR Parkersburg, W. Va. Eyerly, Robert R., WCNR Bias, F. J., GE, Syracuse, N. Y. Clipp, Roger W., WFIL Philadelphia Bloomsburg, Pa. Bice, Max H. KTNT -TV Tacoma, Wash. Close, Richard, NBC, N. Y. Bingley, F. J., Philco Corp., Philadelphia Cobb, Grover C., KVGB Great Bend, Kan. F Bishop, Burton, KTEM Temple, Tex. Codel, E., The Katz Agency, N. Y. Bishop, Frank L., KFEL Denver Cohen, I. T., ASCAP, Atlanta Fairbanks, R. M., WIRC Indianapolis Bishop, Lee, KORE Eugene, Ore. Cohn, Marcus, Cohn & Marks, Washington, D. C. Fancher, Kay L., KPDN Pampa, Tex. Blackburn, J. W., Blackburn -Hamilton Co., Coleman, Murray, KCRC Enid, Okla. Farnsworth, G. B., KCRC Enid, Okla. Washington, D. C. Collins, J. M., ASCAP, N. Y. Faulk, A. Lincoln, WCKB Dunn, N. C. Blackman, E. G., WLAC Nashville Collins, Keith, KFBK Sacramento, Calif. Faulknor, Frank, CBS, N. Y. Bledsoe, W. S., KFYO Lubbock, Tex. Colpitts, Frank, KSON San Diego Faust, George, KNXT L. A. Blocki, Gale, Jr., BAB, N. Y. Comte, George, WTMJ -TV Milwaukee Fay, Bill, WHAM Rochester, N. Y. Bloom, Joseph, WDXB Chattanooga, Tenn. Conger, Fred L., WREN Topeka, Kan. Fehlman, Robert C., WHBC Canton, Ohio Bloomberg, H., Allen B. DuMont Labs. Inc., Conklin, W. H., KFEL -TV Denver Fender, Robert, RCA, N. Y. Clifton, N. J. Cook, George R., WLS Chicago Ferguson, Bert, WDIA Memphis Bloomberg, Herbert, KOLN-TV Lincoln, Neb. Cook, Ken, KMBC Kansas City Mo. Ferguson, Donald, KCOK Tulare, Calif. Blust, L. A., Jr., KTUL Tulsa Cooper, Jack, KTTS Springfield, Mo. Ferguson, Robert W., WTRF Bellaire, Ohio Boice, Hugh K., Jr., WEMP Milwaukee Cothron, W., Allen B. DuMont Labs. Inc., Clif- Fetzer, John E., WKZO Kalamazoo, Mich. Boler, John W., KCJB Minot, N. D. ton, N. J. Field, George, RCA, N. Y. Bolstad, Peggy, National Blood Program, Covey, Dick, KRNT Des Moines Filion, Edgar B., Robert Meeker Associates Washington, D. C. Cowan, Kenneth, BT Inc., N. Y. Bonebrake, M. H., KOCY Okla. City Cox, H Quenton, KGW Portland, Ore. Finney, E. Dean, WTWN St. Johnsbury, Vt. Boone, William W., KYAK Yakima, Wash. Cox, Jim, Broadcast Music Inc., N. Y. Fisher, Ben S., Fisher, Wayland, Duvall, South - Boor, John L., KMO Tacoma, Wash. Craddock, Douglas L., WLOE Leakaville, N. C. mayd, Washington, D. C. Booth, Robert M., Jr., WSAL Logansport, Ind. Crane, Ezra, J., KMVI Wailuku, Maui, Hawaii Fisher, C. H., KUGN Eugene, Ore. Cranston, George, WBAP Ft. Worth Fisher, C. O., KUGN Eugene, Ore. Boss, Lewis J., Philco Corp., S. F. Crater, Rufus, BT Fisher, J. F., Philco Corp., Phila. Bostick, M. N., KWTX Waco, Tex. Fitzgerald, Edward R., Craven, T. A. M., Craven, Lohnes & Culver, J. Walter Thompson Botkin, H. M., American Tel. & Tel. Co., Kansas Washington, D. C. Co., Chicago. Fitzgerald, Francis M., WGIV Charlotte, N. C. City, Mo. Crossland, W. C., KFRE Fresno, Calif. Fitzpatrick, Bowden, J. L., WKBN Youngstown, Ohio Horace, WSLS Roanoke, Va. Crumbaugh, L. H., KGER Long Beach, Calif. Fitzsimonds, F. E., KFYR Bismarck, N. D. Bowman, Les, KNXT L. A. Crutchfield, Charles H., WBT Charlotte, N. C. Flambo, G. La Verne, WIRL Peoria, nl. Boyd, Gerald F., WPAY Portsmouth, Ohio Cummins, Frank P., WJAC -TV Johnstown, Pa. Fletcher, Fred, WRAL Raleigh, N. C. Brace, Clayton, KLZ Denver Cunningham, Rhean, KFEL Denver Fletcher, Henry H., KSEI Pocatello, Idaho Fletcher, Ruth A., KSEI Braden, Paul F., WPFB Middletown, Ohio Curtis, James R., KFRO Longview, Tex. Pocatello, Idaho Curtis, L. H., KOVO Provo, Fly, James Lawrence, Fly, Shuebruk & Blume, Brandt, Otto, KING -TV Seattle Utah N. Y. Bratton, Verl, WKTY LaCrosse, Wis. Flynn, Ray M., KRLD, Dallas Bremer, Frank V., WAAT Newark D Fogarty, Frank P., WOW Omaha Foster, Ralph D., KWTO Brennan, William R., The March of Time, N. Y. Springfield, Mo. Dabadie, Roy, WJBO Baton Rouge, La. Foulds, Blair, General Precision Lab. Inc., Brines, Paul, WIRL Peoria, Ill. Danforth, Harold P., WDBO Orlando, Fla, Pleasantville, N. Y. Page 112 April 27, 1953 BROADCASTING TELECASTING CITY VILLAGE FARM WGiìever..

DAYTIME NIGHTTIME

WBZ SthtioifThBtertectoioS-C ink eWEngla-dl r Revealed by the Dr. Forest L. Whan Survey of the Boston Trade and Distribution Area In this Whan Survey.. the most comprehensive audi- RADIO STATIONS "LISTENED TO ence survey ever attempted in New England.. the MOST" leadership of WBZ emerges strong and clear. In this Survey, too, you'll find records of listening habits that DAYTIME Total Urban Village Farm will help you spend your New England advertising dol- WBZ 15.3% 13.9% 12.3% 18.0% lar with utmost results. If you haven't a copy, get in Station B 12.3 13.5 8.3 3.5 touch with Free & Peters or with Station C 9.8 10.5 7.5 5.4 Station D 5.0 4.6 8.1 3.7 WBZ BosUon Station E 3.3 3.7 1.8 0.8 50,000 Watts NIGHTTIME NBC Affiliate WBZ 19.6% 18.6% 25.3% 21.3% WESTINGHOUSE RADIO STATIONS Inc Station B 6.5 7.3 3.5 2.6 Station C 5.8 6.3% 3.9 3.0 WBZ ' A7BZ :VIA 'XDKA WVWO'bllli",v17LtY Station D 3.4 3.3 4.5 2.2 National Representatives, Free & Peters, except for Station E 3.1 2.5 4.6 8.2 WBZ -TV; for WBZ -TV, NBC Spot Sales

BROADCASTING TELECASTING April 27, 1953 Page 113 Fowler, Clinton, H., KGER Long Beach, Calif. Fox, Bill, KFMB -TV San Diego Fox, S. S., KDYL Salt Lake City Fraze, E. C., WMC Memphis Frech, E. J., KFRE Fresno, Calif. Frechette, George T., WFHR Wisconsin Rapids, Wis. Freiberger, C. J., Denver Friedheim, Robert W., World Bcstg. System, N. Y. Frost, E., RCA, Camden, N. J. Fulton, John, WGST Atlanta

G Gaither, Frank, WSB Atlanta Gale, John D., Paul H. Raymer Co., Hollywood Gardner, Florence M., KTFI Twin Falls, Idaho Garner, Jim, KAFY Bakersfield, Calif. Garrison, Millard M., WSAL Logansport, Ind. Garten, C. Thomas, WSAZ Huntington, W. Va. Gartland, William, RCA, N. Y. Navin, Tom, WIRL Peoria, Ill. Geddes, W. A., KICO El Centro, Calif. Tlk Geehan, Jerry, KMO Tacoma, Wash. Geiringer, Jean, Broadcast Music Inc., N. Y. Geist, Henry J., WTVU Scranton, Pa. Gibbens, Tom E., WAFB Baton Rouge, La. Gihring, H. E., RCA, Camden, N. J. Gilbert, Janet A., Sherman & Marquette Inc., N. Y. Gill, Cliff, KBIG Hollywood Gill, George H., Kliegl Brothers, N. Y. Gillespie, Henry, RCA, N. Y. Glenn D., Glenn D. Gillett & Associ- iotd Gillett, ates, Wash., D. C. Gittleson, Norman, WJAR -TV Providence, R. I. Glasmann, A. L., KLO Ogden, Utah Glickman, David, BT Godwin, Charles, MBS, N. Y. Goetz, Gerry, All Canada Radio Facilities Ltd., Toronto Goldsmith, Dr. T., Allen B. DuMont Labs. Inc., Clifton, N. J. Goodell, Byron, Robert Meeker Associates Inc., N. Y. Goodman, Harry S., Harry S. Goodman Pro- ductions, N. Y. Gottlieb, Ralph, WKBR Manchester, N. H. Gould, Lester L., WJNC Jacksonville, N. C. self/ Graham, Donald G., KOMO Seattle Gramling, Oliver, AP, N. Y. Grams, Harold, KSD St. Louis, Mo. Grant, Charles B., KDON Salinas, Calif. Greenberg, Kenneth, American National Red D. But this is nothing compared with the swaying Greenberg, Lewis, S., The Branham Co., Chicago Greep, Malcolm, WVJS Owensboro, Ky. power of the mighty WLW Stations. The WLW Gregory, G., Allen B. DuMont Labs. Inc., Clif- ton, N. J. Stations' reputation for swaying people and smash- Gresham, R. E., Universal Publicizers Inc., Chicago ing sales records is tops in both AM and TV. Griffin, John, KTUL Tulsa Griffith, E. T., RCA, Camden, N. J. Griffiths, A. E.,.KOZY Rapid City, S. D. And here's why! Grove, W. C., KFBC Cheyenne, Wyo. Gulick, J. Robert, WGAL, Lancaster, Pa. Because Gunderson, Allen, KDYL -TV Salt Lake City the WLW Stations have the talent. Gundy, Phillip L., Graybar Electric Co., Detroit Gunn, Richard N., KSUB Cedar City, Utah Because Gunther, Keith, KSD St. Louis the WLW Stations have radio and tele- Guy, Raymond F., WNBT N. Y. vision's only Client Service department. H Because the WLW Stations cover a market area Hadden, R. J., The Pacific Tel. & Tel. Co., L. A. Hadlock, W. O., RCA, Camden, N. J. bigger and richer than the N. Y. market. Hagerty, George A., Philco Corp., Phila. Haines, J., Allen B. DuMont Labs. Inc., Clifton, N. J. Which all goes to show you that the WLW oper- Haley, Andrew G., Haley, Doty & Schellenberg, Wash., D. C. ation is no small "lean -to" -but rather a giant Hall, Floyd, KPOL L. A. Hall, S. Payson, WHEN Syracuse, N. Y. advertising force that makes sales sway its ad- Halliday, Eugene M., KSL Salt Lake City. Hallowell, Nolan, KSUE, Susanville, Calif. vertisers' way! Hamilton, Chas. E., KFI L. A. Hamilton, G. E., WIMA Lima, Ohio. Yes, when it comes to swaying, Crosley knows Hamilton, Ray V., Blackburn -Hamilton Co., Chicago. which way the sales wind blows! Hamlyn, John, KFBK Sacramento, Calif. Hamm, Dierrell, KVOL Lafayette, La. Hammett, Robert L., Consulting Radio En- gineer, San Francisco. Hamrick, William H., WWNC Asheville, N. C. Hanna, R. B., WGY Schenectady, N. Y. Hannon, William A., Employers Reinsurance Corp., Kansas City, Mo. Hanson, Elmer O., KNOX Grand Forks, N. D. Hanson, O. B., NBC, N. Y. Hardesty, John F., BAB, N. Y. Harker, Glen W., Storer Bcstg. Co., N. Y. Harkins, Dwight, KTYL Mesa, Ariz. Harlow, Roy, Broadcast Music Inc., N. Y. Harpole, W. J., KVOP Plainview, Tex. Page 114 April 27, 1953 BROADCASTING TELECASTING

Harris, Charles L., WGRC Louisville, Ky. Jorgensen, Norman E., Krieger and Jorgensen, Harris, Jack, KPRC Houston. Wash., D. C. Harris, Wiley P., WJDX Jackson, Miss. Josephsen, A., RCA, Camden, N. J. Harrison, Gerald, WMAS Springfield, Mass. Judge, Ralph J., Horace N. Stovin & Co., Hartenbower, E. K., KCMO Kansas City, Mo. Toronto, Ontario. Harway, Don, Standard Rate & Data Service Inc., Evanston, Ill. 1 Hasbrook, Richard, The Katz Agency Inc., L. A. Bassett, D. Vern, KSRO Santa Rosa, Calif. Kahle, Douglas D., KCSJ Pueblo, Colo. Hatch, George C., KALL Salt Lake City. Katz, Eugene, The Katz Agency Inc., N. Y. b /i A Hathaway, Donald L., KSPR Casper, Wyo. Kaufman, Julian, KPHO-TV Phoenix. Hathaway, Donald L., Mrs. KSPR Casper, Wyo. Kaye, Sydney M., Broadcast Music Inc., N. Y. r Hauser, Carroll R., KHUM , Eureka, Calif. Keachie, J., RCA, Camden, N. J. Haverlin, Carl, Broadcast Music Inc., N. Y. Kean, Walter F., W. F. Kean Construction En- Hayden, J. R., IDECO Columbus, Ohio. gineers, Riverside, Ill. Hayden, Leola C., WVJS Owensboro, Ky. Keese, Alex C., WFAA Dallas. Hayes, Chester. B., Fray Research & Develop- Keesee, Frederick L., WMBO Auburn, N. Y. I ment Co., Manchester, Conn. Keller, Bob, Robert S. Keller Inc., N. Y. Raymond, Carl E., KM0 Tacoma, Wash. Kelley, F. J., WTSP St. Petersburg, Fla. Headley, Frank M., H-R Representatives Inc., Kelley, Gaines, WFMY-TV Greensboro, N. C. N. Y. Kelly, Frank W., WBEN Buffalo. Healy, Naum, KAFY Bakersfield, Calif. Kendall, John, KORE Eugene, Ore. WAVE-TV Heinecke, Alice J., SESAC, N. Y. Kenkel, F. H., A. C. Nielsen, Chicago. Heinrichs, Theo. G., KWSO Wasco, Calif. Kennedy, Vann M., KSIX Corpus Christi, Tex. Hendershot, Al, INKTM Mayfield, Ky. Kennelly, Kay, Olian and Bronner Inc., Chi- OFFERS TOP Henriques, Eileen, J. Walter Thompson Co., cage. L. A. Kessler, R. E., Allen B. DuMont Labs. Inc.. Herbert, G. R., All Canada Radio Facilities Clifton, N. J. PARTICIPATING Ltd., Toronto. Kettler, Stanton P., Storer Haag. Co., Miami, Herman, A. M., WBAP Fort Worth. Fla. Herndon, Ray, KTRH Houston. Keys, Carla B. (Mrs.), WFLO Farmville, Va. PROGRAMS! Herold, Joseph, KBTV Devwer. Killgore, H. Scott, Rust Industrial Co., Man- Heyborne, Robert L., BRITS Cedar City, Utah. chester, N. H. Higbee, Arthur L., KSUB Cedar City, Utah Kilpatrick, Leroy E., WSAZ Huntington, W. Va. "FLAVOR TO TASTE"- Louis- Higgins, George J., KMBC Kansas City, Mo. Kimball, Hollow C., KSL-TV Salt Lake City, Higgins, Len, KTNT Tacoma, Wash. Utah. ville's best cooking program. Hill, John B., KOTV 'Tulsa. King, Art, B.T. Hine, Donald M., KNXT L. A. King, Harold E., KWHW Hutchinson, Kan. "DIAL FOR DISCS" - popular Hinshaw, Virgil G., KFH Wichita, Kans. Kingsley, Agnes, Victor van der Linde Co.. disc jockey show. Hodgkinson, Jack, WHIO-TV Dayton Ohio. N. Y. Hogan, Thomas, WPFB Middletown, 'Ohio. Kingsley, Ralph J., WHEN Buffalo. "OLD SHERIFF"-Western films, Hogg, John L., KOY Phoenix, Ariz. Kingsley, Walt, Ziv, L. A. Hollingbery, George P., Geo. P. Hollingbery Kirksey, T. W., KDUB-TV Lubbock, Tex. for kids of all ages. Co., Chicago. Kjar, Joseph A., KSL Salt Lake City. Hollis, W. P., Federal Tele. & Radio Corp., Klieg], Herbert A., Kliegl Brothers, N. Y. "MAN ON THE STREET"- en- Clifton, N. J. Knight, Frances, WORX Madison, Ind. tertaining downtown street inter- Hollister, R. H., Collins Radio Co., Cedar Knowlton, Ann B., KDON Salinas, Calif. Rapids, Iowa. Kobak, Edgar, WTWA Thomson, Ga. views. Holm, William, WLPO LaSalle, Ill. Koelker, Anthony J., KMA Shenandoah. Iowa. Holman, Hal, WLBH V., WTTN "POP THE QUESTION"-studio- Mattoon, Ill. Kolata, Carl Watertown, Wis. Holmes, V. V., Wincharger Corp., Sioux City, Koteen, Bernard, Attorney, Wash., D. C. audience quiz show with prizes. Iowa. Kotera, William J., WOW Omaha. Holsclaw, Ray H., KVOA Tucson Kramer, Worth, WJR Detroit. "MARKET BASKET"- informa- Holt, Thad, WAPI Birmingham. Krause, L. O., GE, Syracuse, N. Y. tive food shopping-guide program. Hooper, Richard H., RCA, Camden, N. J. Kritser, Tom, KGNC Amarillo, Tex. Hopkins, A. R., RCA, Camden, N. J. Krueger, H. L., WTAG Worcester, Mass. "MASTERPIECE MOVIETIME"- Hough, Harold, WBAP Ft. Worth. Howell, Rex G., KFXJ Grand Junction, Colo. recent top - flight film classics, Howell, Ruth G., KFXJ Grand Junction, Colo. Tuesdays at 945 p.m. Hughes, Evan H., KVOL Lafayette, La. Lackey, F. Ernest, WHOP Hopkinsville, Ky. Huhndorff, Paul, KPRC-TV Houston, Tex. Lamar, Chas. W., Jr., WAFB Baton Rouge, La. "SPORTS SLANTS"- early-eve- Hungergord, E. A., Jr., Joint Committee on LaMarque, J. W., Graybar Electric Co. Inc., Educational TV, Wash., D. C. N. Y. ning sports show. Hussman, Walter, KCMC Texarkana, Ark. Lane, C. Howard, KOIN Portland, Ore. Lanford, T. B., KRMD Shreveport. "HEALTHY, WEALTHY & WISE" Langlois, C. E., Sr., Lang-Worth Programs Inc., -children's audience-participation N. Y. Ing, George, KONO San Antonio. Langlois, John D., Lang-Worth Feature Pro- quiz. grams Inc., N. Y. Lansing, Gerry, KGKB Tyler, Tex. "FARMS AND FOLKS"- Louis- Lansing, Lucille, KGKB Tyler, Tex. ville's only agriculture program. Jackson, A. H., Blaw-Knox Equipment Division, Lash, Ross A., GE, Fayetteville, N. Y. Pittsburgh. Lasky, Philip G., KPIX San Francisco. "MATINEE THEATER"-daytime Jackson, Wallace R., KCRS Midland, Tex. Laubengayer, Robert J., KSAL Salina, Kan. George G., show of popular, full-length movies. Jacobs, KOTV Tulsa. Lawrence, Craig, CBS-TV, N. Y. Jacobs, Lee W., KBKR Baker, Ore. Lawrence, Walter L., RCA, Camden, N. J. Jadassohn, K. A., SESAC, N. Y. Layman, Mike, WSFC Somerset, Ky. For full details, see your Free & Jamieson, Bob, CBS, N. Y. Leake James C., KTUL Tulsa. Jansky, C. M., Jr., Jansky & Bailey, Wash., Lee, Cornelius R., KGER L. A. Peters Colonel or write direct. D. C. Leeson, Del, KDYL Salt Lake City. Jarema, Andrew, WKOP Binghampton, N. Y. Le Grand, Felix, IKFRU Columbia, Mo. Jayne, Dan E., WELL Battle Creek, Mich. Leitch John G., WCAU Philadelphia. Jeffrey, John Carl, WIOU Kokomo, Ind. Lemon, Robert, WTTV Bloomington, Ind. Jenkins, Eugene, KLZ Denver. LeMoyne, Joseph, WPFB Middletown, Ohio. Jenkins, Paul A., KX0 El Centro, Calif. Lenwell, LeRoy W., KBRL McCook, Neb. Jensen, Ray V., KSAL Salina, Kan. Levi, Winfield R., B.T. Jett, E. K., WMAR-TV Baltimore. Jewett, Carl, Robert Meeker Assoc. Inc., Chi- Levinson, H. A., ASCAP San Francisco. cago. Lewin, Richman, KTRE Lufkin, Tex. Jeynes, W. E., Niagara Television, Hamilton. Lewis, Richard F., Jr. WINC Winchester, Va. Ontario, Canada. Leydorf, G. F., WJR Detroit, Johnson, Albert D., KOY Phoenix. Lieser, F. Gilbert, XJUN Redmond, Ore. Johnson, E. M., MBS, N. Y. Johnson, G. S., ROB Albuquerque. Lindberg, Carl L., WPIK Alexandria, Va. Johnson, J. Carter, KOOK Billings, Mont. Lindberg, Mary V., WPIK Alexandria, Va. Johnson, Les, WHBF Rock Island, ni. Linder, H. W., KWLM Willmar, Minn. Johnson, R., RCA, Harrison, N. J. Lindsey, William L., KYMA Yuma, Ariz. Johnston, Henry P., WSGN Birmingham. Linger, Dean, KNXT L. A. NBC ABC DUMONT Johnston, Robert H., WILL Urbana, Ill. Lingner, Louis D., WJJM Lewisburg, Tenn. Johnston, Russ, Ward Wheelock Co., Philadel- Linxwiler, Thomas C., KWICH Shreveport. LOUISVILLE, KENTUCKY phia. Johnston, Stoddard P., Channel Two Inc., Oak- Little, Lee, KTUC Tucson. FREE & PETERS, Inc. land, Calif. Livesay, J. R., WLBH Mattoon, Ill. Exclusive National Representatives Johnstone, G. W., National Association of Lloyd, C. G., GE, Syracuse, N. Y. Manufacturers, N. Y. Lockerd, Benj. G., KDIX Dickinson, N. D. Jones, J. L., GE, Syracuse, N. Y. Lockwood, Kenneth B., KBKR Baker, Ore. Jones, Lloyd, KEYT Santa Barbara, Calif. Lockwood, Kenneth B. (Mrs.), KBKR Baker. Jones, Merle, CBS, N. Y. Ore. Jones, Myron, WJET Erie, Pa. Lodge, William, CBS-TV, N. Y. Page 116 April 27, 1953 BROADCASTING TELECASTING * * * * * * * * * * * * * * * * *.; * * * * * * * * * *

"HOMETOW AMERICA"

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ABC BASIC NETWORK 5000 WATTS IN BALTIMORE, MD. REPRESENTED NATIONALLY BY JOHN BLAIR & COMPANY Loggan, Frank H., KBND Bend, Ore. Manship, Douglas L., WJBO Baton Rouge, La. McClung, Hugh (Mrs.), KYOS Merced, Calif. London, H. J., National Foundation for In- Margolin, Sam, KBIG Hollywood. McCollough, Clair R., WGAL Lancaster, Pa. fantile Paralysis, N. Y. Marks, Leonard H., Cohn & Marks, Wash., McConnell, Thane E., Collins Radio Co., Cedar Long, Maury, B.T. D. C. Rapids, Iowa. Long, Walker, WSAZ Huntington, W. Va. Marlin, Al, Broadcast Music Inc., N. Y. McCormick, Glenn, KORE Eugene, Ore. Lorentz, E. F., WASH Wash., D. C. Marshall, Glenn, Jr., WMBR -TV Jacksonville, McCraken, R. S., KFBC Cheyenne, Wyo. Louvau, Norman, KRON -TV San Francisco. Fla. McDowell, Lawrence W., KFOX Long Beach, Loyet, Paul A., WHO Des Moines. Martin, Dwight, General Teleradio Corp., N. Y. Calif. Lucy, Calvin T., WRVA Richmond, Va. Martin, Robert T., KPHO Phoenix. McEniry, John J., KFEL Denver. Ludy, Ben, WIBW Topeka, Kan. Mason, Richard H., WPTF Raleigh, N. C. McFadden, Thomas B., NBC, N. Y. Luukinen, Rudy, WIRL Peoria, Ill. Mason, Robert T., WMRN Marion, Ohio. McGrath, William B., WHDH Boston. Lyon, John, KIYI Shelby, Mont. Mason, Robert T., Jr., WMRN Marion, Ohio. McGrew, Jack, KPRC Houston. Lyons, Don, WHIO -TV Dayton, Ohio. Mason, William C., KDIX Dickinson, N. D. McIntosh, Robert J., WJPS Evansville, Ind. Mathiot, J. E., WGAL Lancaster, Pa. McIntyre, Frank C., KLIX Twin Falls, Idaho. M Matthews, J. R., A. C. Nielsen, San Francisco. McKellar, E. J., KVOX Moorhead, Minn. Mayer, Herbert, Empire Coil Co., New Roch- McKenna, James A., McKenna & Wilkinson, MacFarland, F. R., American Tel. & Tel. Co., elle, N. Y. Wash., D. C. N. Y. Mayes, Wendell, KNOW Austin, Tex. McKenna, John R., Philco Corp., Wash., D. C. Mack, R. W., WIMA Lima, Ohio. McAndrews, Robert J., KBIG Hollywood. McLean, James D., Philco Corp., Philadelphia. MacKinnon, Keith, All Canada Radio Facilities McCarthy, C. L., KROY Sacramento, Calif. McMahan, R. O., KMAK Fresno, Calif. Ltd., Toronto. McCaw, Robert S., KYAK Yakima, Wash. McNally, William J., WCCO Minneapolis, Minn. Madsen, Arch L., KOVO Provo, Utah. McClanathan, Geo. L., KPH() Phoenix, Ariz. McRaney, Bob, WCBI. Columbus, Miss. Maillet, Charles R., WFLO Farmville, Va. McClatchy, Eleanor, KFBK Sacramento, Calif. Meeker, Robert D., Robert Meeker Associates, Mallory, Charles F., KSJO San Jose, Calif. McCleary, A. R., KWCJ Natchitoches, La. Inc., N. Y. Megargee, Frank (Mrs.), WGBI Scranton, Pa. Meredith, E. T., WHEN Syracuse, N. Y. Merino, John C., KFSD San Diego. Metz, Gerry, Lehigh Construction Co., Allen- town, Pa. From Metzger, Thomas W., WMRF Lewistown, Pa. Meyers, Howard B., O. L. Taylor Co., Chicago. Station Break Meyerson, J. I., KOB Albuquerque. Miller, Clifford R., KOY Phoenix. Miller, Neville, Miller and Schroeder, Wash., to Feature ... D. C. Mills, Edwin Claude, KFI L. A. the NEW Mindel, Morris, KGST Fresno, Calif. Mitchell, Bert, KPRC -TV Houston. Mitchell, L. S., WDAE Tampa, -Fla. Mitchell, Maurice B., Associated Program Serv- ice, N. Y. Mnich, William R., WJEH Gallipolis, Ohio. Moffett, Roy, NBC, N. Y. Moore, Ken, Foote, Cone & Belding Inc., L. A. Moore, Laurens, WPAL Charleston, S. C. Moore, Richard A., KTTV L. A. Morency, Paul W., WTIC Hartford, Conn. is doing a Morison, William L., BAB, N. Y. Moroney, James M., Sr., WFAA Dallas. Morris, David H., KNUZ Houston. whale of a job Morris, H. S., Altec Lansing Corp., N. Y. Morrisey, J., Allen B. DuMont Labs. Inc., N. Y. every day! Mosby, A. J., KGVO Missoula, Mont. Moseley, T., Allen B. DuMont Labs. Inc., Clif- ton, N. J. Moskovics, George L. KNXT L. A. Moudy, Dale, KOWH Omaha. Muchmore, Allan W., WBBZ Ponca City, Okla. Murchinson, Hugh R., KPOL L. A. "BALANCED" Murphy, Dorothy S., WKRC -TV Cincinnati. TV TRIPOD Murphy, John T., WLW -TV Cincinnati. mounted on Murray, W. L., KBTV Denver. 3 -wheel Myers, Frank O., KCMC Texarkana, Tex. We THREW THE book away and engineered portable a Myers, Hobby H., KFMB San Diego. brand "BALANCED" Myers, R., Allen B. DuMont Labs. Inc., Clifton, collapsible new Tripod for every photo N. J. dolly graphic and video need. The result -a revela- Myers, W. F., SESAC, N. Y. Illustrated. tion in -smooth effortless operation, super tilt N and 360° pan action. Nace, Harry L., Jr., KTYL Phoenix. PERFECT BALANCE prevents mishap if the lock Nasman, Leonard E., WFMJ Youngstown, Ohio. Neely, Hal G., Allied Record Manufacturing lever is not applied. Quick release pan handle Co., N. Y. locks into desired position. Mechanism is en- Nehls, W. B., The Pacific Tele. & Tele. Co., L. A. closed, rustproof, needs no lubrication. Ten Nelson, Louis J., Geoffrey Wade Advertising, lion adjustment for Camera Man's preference. Chicago. M., WPTV W. Va. Built -in spirit level. Telescoping extension Nelson, Ted Huntington, pan Nesbitt, H. Philip, Standard Electronics Corp., handle. We defy you to get anything but the Newark, N. J. smoothest, most efficient operation out of this Newmann, R. J., RCA, Camden, N. J. Nickles, Robert W., KFAL Fulton, Mo. tripod beauty. Nielsen, A. C, Sr., A. C. Nielsen, Chicago. Nimmons, Ralph W., WFAA -TV Dallas. Nistal, Gerard E., Philco Corp., Philadelphia. WE DESIGN and manufacture lens Norman, Donald A., KNBH L. A. WE CALIBRATE LENSES Precision "T" STOP CALIBRA- Novik, Morris, S., N. Y. Mounts and camera equipment for TION of all type lenses, any focal length. Our method is Noyes, Norman E., The Branham Co., L. A. approved by Motion Picture Industry and Standard Com- 16mm 35mm and 1V cameras. Nunn, Gilmore N., The Nunn Stations, Lexing- - Ky. mittee of SMPTE. Lenses coated for photography. ton, Nybo, Ken, KBMY Billings, Mont. Special TV coating. FRANK C ZUCKER 0 WE RENT AND SERVICE ESUIPmEHT C. O'Fallon, Gene, KFEL and KFEL -TV Denver. OERmERH Denver. 1600 BROADWAY O'Fallon, Gene, Jr., CAMERAS * MOVIOLAS nEW YORK CITY O'Fallon, Martin J., KFEL and KFEL -TV Denver. DOLLIES - Complete line IF YOU WORK WITH FILM O'Hara, J. M., WMAN Mansfield, Ohio. Ohrt, Herbert R., KGLO Mason City, Iowa. of 35mm and 16mm available rental. will pay you to get to know us. equipment for Olson, R. W., KWOA Worthington, Minn. The country's foremost Ormsby, Burke W., KTNT -TV Tacoma, Wash. MITCHELL: Standard, Hi- Speed, BNC, NC, 16mm. Bell 8 professionals depend upon our Osbon, John, B.T. HOWELL: Standard, Shiftover, Eyemos. MAURER: 16mm portable, versatile, adaptable Ostby, Norman J., KHJ Hollywood. M., WSB Atlanta. Cameras. ARRIFLEX. MOVIOLA: Editing machines, Synchronizers. equipment. Outler, John Owen, Robert H., KOA Denver. Owings, Dorsey, Broadcast Music Inc., N. Y. face 118 April 27, 1953 BROADCASTING TELECASTING P Pabst, William D., KFRC San Francisco. Packard, Gar C., Paul H. Raymer Co., Chicago. Page, Allan, KSWO Lawton, Ohio. Paige, Jack S., KALL Salt Lake City. Paine, William O., KGU Honolulu. Palmer, Fred A., The Fred A. Palmer Co., Worthington, Ohio. Paltridge, J. G., KROW Oakland, Calif. Pangborn, Herbert, KNXT L. A. Paris, Herman, WWDC Wash., D. C. Paschall, Benton, WNOE New Orleans. Patt, John F., WGAR Cleveland. Pattee, Lin, Broadcast Music Inc., N. Y. Patton, William A., KLFY Lafayette, La. Paxton, E. J., Jr., WKYB Paducah, Ky. Peacock, Frank, KSVC Richfield, Utah. Peard, Leslie H., WBAL -TV Baltimore. Peck, Harry D., WISN Milwaukee. Pegler, Jack A., Television Zoomar Corp., N. Y. Pengra, Marshall H., KGKB Tyler, Tex. Peterson, C. B., The Branham Co., Chicago. Peterson, Edwin R., Keystone Bcstg. System Inc., Chicago. Petry, Edward, Edward Petry & Co., Inc., N. Y. Phelan, Jack D., Collins Radio Co., Burbank, Calif. Phelps, Wayne, KALG Alamogordo, N. Mex. Phillips, Harper M., KVOA-TV Tucson. Piano, Vincent C., Robert Meeker Associates Inc., N. Y. Pierce, Max E., KS00 Sioux Falls, S. D. Pingree, Howard W., KMUR Murray, Utah. Pink, .Tack L., KONG San Antonio. Pixley, L. A., WLOK Lima, Ohio. Planchard, Charles, KWCJ Natchitoches, La. Plotkin, Harry M., Arnold, Fortas & Porter, Wash., D. C. Pontius, Don, Robert Meeker Associates Inc., San Francisco. Poole, John H., KBIG Los Angeles, Calif. Poor, John B., General Teleradio Inc., N. Y. Porter, J. C., KSWS Roswell, N. M. Porter, Paul A., Arnold, Fortas & Porter, Wash., D. C. Potter, Hugh, Niagara Television, Hamilton, Ontario. Potter, Hugh O., WOMI Owensboro, Ky. Pounds, D., Allen B. DuMont Labs. Inc., Clif- ton, N. J. Pourciau, L. L., General Precision Laboratory Inc., Pleasantville, N. Y. Powell, Betty, Geyer Advertising Inc., N. Y. Powers, Edwin H., American National Red 50-k1. High-power triode Cross, Wash., D. C. for 50 -kw AM h ansmiers.H Pratt, D., RCA Camden, N. J. l Pratt, Robert L., KGGF Coffeyville, Kans. Pratt, Stanley R., WS00 Sault Ste. Marie, Mich. Prejean, Louis S., WAFB Baton Rouge, La. The tube that ...pats motley Prendergast, Frank J., WGBF Evansville, Ind. Price, Charles, KMLB Monroe, La. Provost, D. L., WBAL -TV Baltimore. Purcell, Robert M., KTTV L. A. 41 the 4ank Putnam, Roger L., WWLP Springfield, Mass. Pyle, W. D., KVOD Denver. When it comes to saving money on

Q tube power cost, the RCA -5671 is a real penny pincher. In fact, if you are still using Quaal, Ward L., Crosley Bcstg. Corp., WLW Cincinnati. old -style tubes in the modulator and power Quarton, William B., WMT Cedar Rapids, Iowa. amplifier circuits of your 50 -kw AM transmitter it will pay you to convert to the RCA -5671. R Stations* that have made the conversion are Rebell, Dorothy, KSON San Diego. over 100 per month on filament power alone Rebell, Fred, KSON San Diego. consistently saving $ Radford, L., Jr., Allen B. DuMont Labs. Inc., ... enough to more than pay for the cost of conversion in one year. Clifton N. J. And these savings continue to mount up because of the long life of Rainwater Harold, KCOK -TV Tulare, Calif. Raney, Wilson, WREC Memphis, Tenn. the 5671. Reports from stations that have changed to these tubes Rawls, Richard B., KPHO Phoenix. four to six years ago, show tube life figures of from 35000 to Raymer, Paul H., Paul H. Raymer Co., Inc., 45000 hours of service ... another big saving in actual mbe cost N. Y. Read, Louis, WDSU New Orleans. per hour of operation. Reed, O. W. B., Jansky & Bailey, Wash., D. C. For economy, performance, and dependability the RCA -5671 Reeser, Gregory, RCA N. Y. is field. possibility Reilly, William, RCA N. Y. unmatched in the broadcast tube Check into the Reinach, J. Leonard, WSB Atlanta. of converting your 50 -kw AM transmitter now, and take advan- Reiter, Hy, Broadcast Music Inc., N. Y. tage of the extra bonus these tubes offer. Stat ion names on request. Rembert, Clyde W., KRLD Dallas. Resnick, Leo, Attorney, Wash., D. C. Reynolds, Donald W., KFSA Fort Smith, Ark. For quick delivery on RCA Broadcast tubes, call your local RCA Tube Distributor. Rhodes, Ray, Paul H. Raymer Co., San Fran- cisco. . Richards, Wayne F., KSL -TV Salt Lake City. Ridder, R. B., WCCO Minneapolis. Rine, William E., Storer Bcstg. Co., Wheeling, W. Va. RAD IO CORPORATION of AMER /CA Rinehart, J. Alan, KCOK Tulare, Calif. ELECTRON TUBES HARRISON, N.J. Ring, A. D., A. D. Ring & Assoc., Wash., D. C. Roberson, Howard, KLYN Amarillo, Tex. BROADCASTING TELECASTING April 27, 1953 Page 119 Robertson, E. L., KWSO Wasco, Calif. Rush, Herman, Official Films Inc., N. Y. Schellenberg, Howard J., Jr., Haley, Doty & Robertson, Miller C., KEPO El Paso. Russell, Frank M., NBC, Wash., D. C. Schellenberg, Wash., D. C. Robinson, King H., KATL Houston. Russell, James D., KVOR Colorado Springs, Schilling, John T., WEB Kansas City, Mo. Roe, J., RCA, Camden, N. J. Colo. Schmidt, Robert E., KAYS Hays, Kan. Rogers, Lawrence H., WSAZ Huntington, W. Russell, Percy H., Jr., Kirkland, Fleming, Schroeder, Frank C., Jr., WDZ Decatur, Ill. Va. Green, Martin & Ellis, Wash., D. C. Schroeder, Ray J., KMTV Omaha. Rogers, N. L., Ziv, L. A. Rust, W. F., Jr., Rust Industrial Co. Inc., Man- Schubarth, Herbert, KRDO -TV Colorado chester, N. H. Rogers, T. E., Philco Corp., Dallas. Springs, Colo. Rutledge, John T., WVJS Owensboro, Ky. Searle, Don, KOA Denver. Rogers, W. D., KDUB -TV Lubbock, Tex. Ruwitch, Lee, WTVJ Miami, Fla. Rohrer, Joe, KRDO Colorado Springs, Colo. Seavey, Hollis M., Clear Channel Bcstg. Serv- Ryan, Edward A., KSIW Woodward, Okla. ice, Wash., D. C. Rollo, Reed T., Kirkland, Fleming, Green, Ryan Martin & Ellis, Wash., D. C. Lenora Woods, KSIW Woodward, Okla. See, Harold P., KRON -TV San Francisco. Ryan, William B., BAB, N. Y. Sellner, Leonard, Graybar Electric Co., Inc., Rooney, L. A., Raytheon Mfg. Co., Waltham, Minneapolis. Mass. S Roscoe, W. S., Blaw -Knox Equipment Division, Selph, Colin M., KEYT Santa Barbara, Calif. Pittsburgh. Saddler, Owen L., KMTV Omaha. Selvin, Ben, RCA, N. Y. Rosenhaus, Irving R., WATV and WAAT Salik, Charles E., KCBQ San Diego. Sepaugh L. M., WSLI Jackson, Miss. Newark, N. J. Sambrook, A. B., RCA, N. Y. Shafto, G. Richard, WIS Columbia, S. C. Roslow, Sydney, Dr., The Pulse Inc., N. Y. Sampson, Richard T., KXO El Centro, Calif. Shahan, I. E., KVOC Casper, Wyo. Rosner, Bennett S., RCA, N. Y. Sanders, Ernest C., WOC Davenport, Iowa. Ross, Byrne, KLPR Oklahoma City. Sanders, Wayne, KCNA Tucson. Shanks, Willis, KKTV Colorado Springs, Colo. Ross, Ralph, KSVC Richfield, Utah. Sanford, William, KMJ Fresno, Calif. Shapiro, M. H., Broadcast Music Inc., N. Y. Roth, Eugene J., KONO San Antonio. Sawyer, Roger, KGLO Mason City, Iowa. Share, Betty, Batten, Barton, Durstine & Osborn, Inc., San Francisco. Rowell, Russell, Spearman & Roberson, Wash., Saxe, Edward G., KGON Oregon City, Ore. E., D. C. Scanlon, Gertrude, Batten, Barton, Durstine & Sharp, Thomas KFSD San Diego. Runnerstrom, R. O., WLOK Lima, Ohio. Osborn, Inc., N. Y. Shaw, William H., B.T.

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Page 120 April 27, 1953 BROADCASTING TELECASTING -Mr. G. J. Werner, Traffic Manager, Motorola, Inc., on screen of new Model 21T4. "Our program never goes off the air!"

"Tens of thousands of component parts Express - and exacting production Whenever you ship by air, it pays to ... thousands of suppliers all over the schedules are met. Show models, adver- say -Air Express! Division of Railway country . .. a daily 'hot sheet' of critical tising matter, itinerant displays and Express Agency. items needed within 24 hours or less penalty contract shipments are always ... that's just a glimpse of our traffic subject to deadlines -and Air Express picture at Motorola! gets them there on time. "Yet our production lines never stop "Shipping costs are secondary on for lack of available parts - because our such shipments. Yet we find that Air production program never goes 'off the Express costs compare favorably with air.' We use Air Express! With our other air services. In many weights and tremendous, and steadily growing over- distances, its rates are lowest of all! all shipping volume, there is daily need "Day in, day out, Air Express is an >4/B [KIWIS for this top -speed, reliable service. integral and important cog in Motorola's GETS THERE FIRST "Many times a day, we specify Air overall operation." via U. S. Scheduled Airlines

BROADCASTING TELECASTING April 27, 1953 Page 121 Shay, Jack, WTVJ Miami, Fla. Staley, Don, Weed & Co., San Francisco. Thorpe, J. B., Allen B. DuMont Labs. Inc., Clif- Sheehy, Thomas, Lehigh Structural Steel Co., Staley, Max F., KIJV Huron, S. D. ton, N. J. N. Y. Stalnaker, Howard, WHEN Des Moines. Thiriot, Richard V., KSL -TV Salt Lake City. Sheftal, John P., WJZM Clarksville, Tenn. Stanbery, John F., Collins Radio Co., Knox- Thomas, George H., KVOL Lafayette, La. Shelton, Aaron, WSM -TV Nashville, Tenn. ville, Tenn. Thomas, Marjorie, B.T. Shelvin, Charles, Century Lighting Inc., N. Y. Stapp, Jack, WSM Nashville. Thompson, Don, KOTV Tulsa. Shepard, H. W., NBC, N. Y. Steele, V. J., WVJS Owensboro, Ky. Thompson, Gordon, KFYO Lubbock, Tex. Shepard, Ralph, KWOA Worthington, Minn. Stein, Milton, Philco, Philadelphia. Thompson, Roy F., WRTA Altoona, Pa. Sholis, Victor A., WHAS Louisville, Ky. Stenson, Helen, Foote, Cone & Belding, S. F. Thorns, Edward G., WKJG Ft. Wayne, Ind. Shupert, George T., United Artists TV Corp., Stern, Edgar B., Jr., WDSU New Orleans. Thornburgh, Donald W., WCAU Philadelphia. N. Y. Stewart, D., Allen B. DuMont Labs. Inc., Clif- Tidemann, Warner C., WJBC Bloomington, Ill. Silver, Martin, Federal Telecommunications, ton, N. J. Timlin, J. F., The Branham Co., N. Y. Lodi, N. J. Stewart, Elliott A., WIBX Utica, N. Y. Tincher, Robert R., WNAX and KVTV Sioux Silvernail, Frank, Batten, Barton, Durstine & Stewart, W. E., RCA, Camden, N. J. City, Iowa Tindal, Alan C., Osborn, Inc., N. Y. Stoddard, R. L., KATO Reno, Nev. WWLP Springfield, Mass. Simonds, Lincoln P., Weed and Co., Hollywood. Tingley, R., Allen B. DuMont Labs. Inc., Clif- Storer, George B., Storer Bcatg. Co., Birming- ton, N. J. Sinclair, Jack, KNXT L. A. ham, Mich. Sinnett, Robert J., WHBF Rock Island, Ill. Tisdale, James M.,_WVCH Chester, Pa. Slavick, H. W., WMC Memphis, Tenn. Storer, George B., Jr., KEYL San Antonio. Toedtemeier, Harold, KIDO Boise, Idaho. Slusser, J. A., KOA Denver. Storz, Todd, KOWH Omaha. Tolboe, Clifton A., KOVO Provo, Utah. Smiley, David E., WDAE, Tampa, Fla. Storz, Todd (Mrs.), KOWH Omaha. Tompkins, M. E., Broadcast Music Inc., N. Y. Smith, Earl H., WLCS Baton Rouge, La. Stowman, Kenneth W., WFIL Philadelphia. Torbet, Alan L., KSFO San Francisco. Smith, Harry R., Standard Electronics Corp., Strouse, Ben, WWDC Washington, D. C. Torge, George R., WBEN Buffalo. Torrey, William H., KGNC Amarillo, Tex. Newark, N. J. Stubblefield, Wm. T., Blackburn- Hamilton Co., Smith, J. Porter, WGRC Louisville, Ky. Wash., D. C. Towlson, H. G., GE, Syracuse, N. Y. Towne, Alfred E., KSFO San Francisco. Smith, Lester M., Blackburn -Hamilton Co., San Sullivan, Donald D., WNAX and KVTV Sioúx Francisco. City, Iowa. Towner, Orrin W., WHAS Louisville, Ky. Trace, Gene, WBBW Youngstown, Ohio. Smith, T. A., RCA, Camden, N. J. Suter, Bud, KGLO Mason City, Iowa. Smith, Wyndall, WVJS Owensboro, Ky. Tracy, E. C., RCA, Camden, N. J. Smucker, Ray C., KYVM Yuma, Ariz. Sweeney, Kevin B., BAB, N. Y. Trainer, M. A., RCA, Camden, N. J. Snader, Louis D., Snader Releases Inc., Beverly Swezey, Robert D., WDSU New Orleans. Traub, E. H., Philco Corp., Philadelphia. Hills, Calif. Swisher, Arden E., KMTV Omaha. Trimble, H. E., RCA, Camden, N. J. Snider, Robert E., KTUL Tulsa T Troman, Robert A., Blawknox Co., Pittsburgh. Snyder, Fritz, CBS, N. Y. Trommlitz, L. W., BERG Eugene, Ore. Snyder, Glenn, WLS Chicago. Taft, David G., WKRC Cincinnati. Trouant, V. E., RCA, Camden, N. J. Soble, Kenneth D., Hamilton, Ontario. Taft, Sommer, Emitt, Sr., Philco, Philadelphia. Hulbert, Jr., WKRC -TV Cincinnati. Truban, John, Altru Engineering, Salem, Ore. Soule, O. P., KSEI Pocatello, Idaho. Taishoff, Sol, B.T. Tucker, Durward J., WRR Dallas. Sour, Robert, Broadcast Music Inc., N. Y. Tarvin, Lucy I., Lt. (JG), National Blood Pro- Turpin, George R., KEY? Provo, Utah. Sowell, F. C., WLAC Nashville. gram, Wash., D. C. Sparnon, Ken, Broadcast Music Inc., N. Y. Taylor, H. E., Jr., Allen B. DuMont Labs. Inc., U Spence, Harry R., KXRO Aberdeen, Wash. Clifton, N. J. Spheeris, Andrew M., WEMP Milwaukee. Taylor, J. Glen, MBS, N. Y. Underwood, John C., Jr., KVOA Tucson. Spicer, C., Allen B. DuMont Labs. Inc., Clifton, Taylor, J. P., RCA, Camden, N. J. N. J. V Spokes, A. E., WJOY Burlington, Vermont. Taylor, O. L., O. L. Taylor Co., N. Y. Spurgeon, Chester C., National Blood Program, Terry, Hugh B., KLZ Denver. Vadeboncoeur, E. R., WSYR Syracuse, N. Y. Wash., D. C. Tessman, Abbott, KEXO, Grand Juction, Colo. Vance, H. C., RCA, Harrison, N. J.

PROGRAMS K B TV -- BEAMING BETTER DENVER FROM ATOP CHANNEL 9 LOOKOUT MOUNTAIN KBTV- DENVER LOCAL PROGRAMS PAY OFF! Source: PULSE, March, 1953 . Station Program Times Pulse Rating Among Top 10 Multi- Weekly Shows Captain KBTV Ozie Waters 4:30 -5:30 p.m. M -F 25.2 #1 Station "B" Network Program 8.2 Bill Michelsen News KBTV 10 :00 p.m. M -F 22.6 #2 Station "B" Local Program 19.6 KBTV Vince Monforte Weather 10:15 p.m. M -F 19.5 #6 Station "B" Local & Net Shows 17.3 Local KBTV News 5 :45 p.m. M -F 17.1 #8 Station 'B" Network News 15.5 KBTV Superman 6:00 p.m. Weds. 32.5 Station "B" Local Program 11.5 ALL THIS IN ADDITION TO THESE TOP NETWORK SHOWS... I LOVE LUCY (CBS) 53.5 STUDIO ONE (CBS) 45.1 LONE RANGER (ABC) 37.8 RED BUTTONS (CBS) 48.5 BURNS & ALLEN (CBS) 38.0 STRIKE IT RICH (CBS) 37.0 Still More Between 6 -12 p.m. Monday thru Fridays, KBTV DOMINATES its share of audience, 54% to Station "B's" 46%! JOE Manager JERRY LEE,LEEE, Commercial Manager ABC CBS Affiliate K B T Studios and Offices: CHANNEL 9 DENVER i 1089 BANNOCK DENVER TAbor 6386 Contact your nearest Free & Peters Representative Page 122 April 27, 1953 BROADCASTING TELECASTING Are the Hartford, Oklahoma City, Fort Worth, Omaha and Syracuse Markets Important to You?

Of course they are! You hit these cities hard in every advertising campaign. But, did you know more Negroes reside in metropolitan St. Louis than the total population in any one of those cities? You can't overlook the value of the St. Louis Negro market to your product! And, to enhance that value, to impress the rich Negro St. Louis segment in the most effective, most economical manner, schedule spots or time seg- ments on Radio Station KSTL's Dave Dixon show. Dave's not just another d.j. His recommendations, his product endorsements are accepted as law by his countless listeners. For complete details, contact your nearest Forjoe office or KSTL ST. LOUIS

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BROADCASTING TELECASTING April 27, 1953 Page 123 Vanda, Charles, WCAU Philadelphia. IN THE Van Konynenbnrg, F., WCCO Minneapolis. Van Volkenburg, J. L., CBS, N. Y. Varnum, W., RCA, Camden, N. J. Venard, Lloyd George, O. L. Taylor Co. N. Y. Vickers, Marjorie R., Mrs., Port Arthur, Tex. Upper Midwest 90 Volger, George J., KWPC, Muscatine, Iowa Voorhees L., Allen. B. DuMont Labs. Inc., Clif- ton, N. J. W Wagstaff, Walter E., KIDO Boise, Idaho. Wailes, Lee B., Storer Bcstg. Co. Birmingham, Mich. Walker, James P., KFPW Fort Smith, Ark. Walker, William L., NARTB Wall, Charles A. Associated Music Publishers, N. Y. ... whether you sell Wallace, Forrest, KPOL Los Angeles. Wallace, M. G., American Tel. & Tel. Co. N. Y. Walter, John M., WJPG Green Bay, Wis. Ward, G. Pearson, KITS Springfield, Mo. Ward, Winston O., KIMP, Mt. Pleasant, Texas. Wardell, J. Gordon, KGBX Springfield, Mo. Ware, Les, KXLW St. Louis. POWER kickshaws to kids, Ware, William E., KSTL St. Louis. Warren, Charles C., WCMI Ashland, Ky. 200 kw Warren, W. W., KOMO Seattle. Watkins, Fred, Jr., KWKH Shreveport. Watts, Duane L., KHAS Hastings, Neb. Waugh, Irving C., WSM Nashville. winkies to women, Wayland, Charles V., Fisher, Wayland, Duvall, Southmayd, Wash., D. C. Wearn, Wilson C., WMRC Greenville, S. C. Weber, W. W., KGBX Springfield, Mo. COVERAGE Weed, C. C., Weed & Co., Chicago. 709,648 Sets Weed, Joseph J., Weed & Co., N. Y. or mix to men, Wehrmann, H. F., WTPS New Orleans. Weintz, Jacob F., Tide, N. Y. Weis, Pierre, World Bcstg. System, N. Y. Weissman, E., KBKR Baker, Ore. Welch, Miller A., WLAP Lexington, Ky. Wells, Keith G., KGBX Springfield, Mo. CED you'll reach more Welpott, R. W., WGY Schenectady, N. Y. CHANNEL Wentworth, Ralph, Broadcast Music Inc., N. Y. Westlund, Arthur, KRE Berkeley, Calif. To10 from 11 Weygandt, J. A., WTOL Toledo, Ohio. Wheeler, Edwin K., WWJ Detroit. Authorized changes Wheeler, Leavenworth, KYUM Yuma, Ariz. will of 'em more often, Whiting, Lee L., KEYD Minneapolis. be made this spring, Whitley, William, KNXT Los Angeles. pinpointing your per- Wilkins, .1. P., KFBB Great Falls, Mont. sistent salesman in the Wilkinson, Vernon L., McKenna & Wilkinson, Wash., D. C. prosperous Southern Williams, C. Earl, KFNF Shenandoah, Iowa. New England Market. more economically Williams, J. P., Transcription Sales Inc., Spring- field, Ohio. Williams, John G., Standard Rate & Date Serv- ice Inc., Evanston, Ill. Williams, John R., KOY Phoenix. Williams, Marshall A., Philco Corp., Beverly Hills, Calif. with a KTSProduced Williams, R. B., KVOA -TV Tucson. Williamson, W. P., Jr., WKBN Youngstown, Ohio. Willis, J. E., WLAP Lexington, Ky. Wilson, David, KALB Alexandria, La. Winnie, Russell G., WTMS -TV Milwaukee. television show! Wolf, L. J., RCA, Camden, N. J. Wolf, Sidney J., Keystone Bcatg. System Inc., Chicago. Wolfson, Louis, WTVJ Miami, Fla. Wolfson, Mitchell, WTVJ Miami, Fla. K9TP Wood, Bob, CBS, N. Y. Woodland, Cecil, WQAN Scranton, Pa. Woods, James S., WMRF Lewistown, Pa. Woods, W. W., WHO Des Moines. Woody, Frank D., BYRE Fresno, Calif. Wooten, Hoyt B., WREC Memphis, Tenn. Worley, David R., KLEA Lovington, N. M.

b!!'Alllll Worsham, S. R., KBTV Denver. :... Wray, Leon, Ziv, Loa Angeles. Rf6W4LLYÍ4IIY`-I'MV ".40' ,... Wright, Omer N., KDON Salinas, Calif. - Wyler, Karl O., KTSM El Paso. Wyse, Bess Marsh, KWBW Hutchinson, Kan.

Y Young, J. E., RCA, Camden, N. J. REPRESENTED Represented BY NBC Younts, Jack S., WEEB Southern Pines, N. C. Nationally by EP.VARD PETRY and COMPANY WEED TELEVISION Z 100,000 WATTS Zillger, William H., Standard Electronics Corp., MINNEAPOLIS -ST. PAUL Newark, N. J. Zipper, Harry W., KNXT Los Angeles. Page 124 April 27, 1953 BROADCASTING TELECASTING NOW 10 times more powerful!

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BROADCASTING TELECASTING April 27, 1953 Page 125 PROGRAMS & PROMOTIONS

KQV AND A &P SIGN station received over 13,000 requests for a picture of "Jerry and Sky," all -night disc KQV Pittsburgh and the A&P grocery chain jockeys. The offer was made after midnight, have signed for a "merCHAlNdising" plan every hour for a month. similar to those benefiting retailers and stations in other metropolitan areas. In return for purchasing spot announcements or programming PROGRAM PRESENTATION FORMS over a 13 week period, food advertisers will NEW type radio program presentation forms, receive end displays in 130 A&P super markets illustrated and in color, have been put in use and regular stores in the KQV service area. by John Blair & Co., national representative. The new forms, which are designed for use by OUTDOOR ADVERTISING the representative salesmen to provide agencies NEW addition to the expanding New Orleans with quick, accurate, factual data on local skyline is the WDSU New Orleans neon bill- programs, employ different illustrations and board, reported to be the longest in the city. headlines covering six different program types. The sign is at an intersection of three of the It is estimated that the complete series of pro- city's busiest streets. Every 30 days the sign is gram presentations will cover approximately changed to promote a different show heard on 225 individual programs on the Blair stations. WDSU. SALES' STIMULANT EXPANSION CONTROVERSY A FIFTH of what appears to be Hiram Walker, WABB MOBILE acknowledged wide public in- but is really "Ol' Wo -Wo Red -Eye" was sent terest in a proposed governmental expansion to 150 time buyers and agencies by WOWO of an ammunition depot just south of Mobile, Fort Wayne, Ind. The label on the imitation when it aired complete proceedings of a protest bottle reads, "Distilled especially for sales - meeting between interested citizens and a team starved advertisers. Use consistently for top of 25 transportation, ordinance and logistic market are experts who accompanied Special Assistant to coverage." Directions on the bottle the Secretary of the Army T. A. Young to as follows: "To expand market and increase with Mobile for the hearing. Previously, when the sales, saturate of WO-WO. Take straight story broke and protests began to mount, for extra potency." Attached to of Wo -Wo are which written, WABB broadcast a discussion of the position several mixers on is "WOWO of citizens opposing the move, and announced stimulates sales." that it would offer similar time to Mr. Young to present the views of the Defense Dept. The RADIO -TV SUPPORT DRIVE record of the proceedings will be used at a meeting of the Senate and House Armed Serv- RADIO and television stations in the New York ices Committees as part of the testimony which metropolitan area are helping to promote the will be considered in determining disposition of 1953 campaign of The Greater New York the controversy. Fund by use of radio and TV spots, transcriptions and films. The radio-TV drive is pointing HOW'S YOUR up the work of the fund in helping to support OIL SUPPLY? a network of 423 hospitals and health and AMERCIAN Petroleum Institute, N. Y., has welfare services in the New York area. South-Plains issued a free booklet titled "Is There Oil 'Under Specie Your Land ?" which may be obtained by writing to the Institute at 50 W. 50th St. Trade BOOKLET ON EDUCATIONAL TV publication advertising He is as natural on the South is being used to point AN ANALYSIS of the estimated equipment up the distribution of this booklet. Copy stres- Plains as jackrabbits and oil wells. and operating costs for typical educational TV ses that "you and your family will eventually His audience has grown in Texas - stations has been prepared in booklet form by gain, too, for these new oil discoveries promise style leaps and bounds. RCA Victor. The booklet is specifically de- to make a sizable contribution to U. S. sup- Here is an entertainment hun- plies." signed for educators and others interested in gry market with the third largest construction and operation of educational TV per capita income in the nation! stations. In addition to cost estimates, a com- BURNING THE MIDNIGHT OIL plete station layout and a sample floor plan for Naturally TV caught on quick. "WHO SAID the dead of night ?" questions a a typical small TV station are presented in the Advertisers caught on quick and colorful brochure issued by WBZ Boston. The booklet. KDUB -TV, FIRST IN WEST TEXAS, has your South Plains market.,

This Line

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21 BROOKLINE AVENUE, BOSTON 15, MASS.

BROADCASTING TELECASTING April 27, 1953 Page 12 PEOPLE

Advertisers of Carnation Co. Evaporated Milk Div. account, Erwin, Wasey & Co., L. A., named account James E. McGovern, director of news and spe- supervisor. William W. Kennedy, agency ac- cial events at WDGY Minneapolis and WISN count executive, named head of all print and Milwaukee, appointed advertising and promo- promotion activities for account. Martyn L. tion division manager of The Zeo-Ran Corp. Agens, sales - advertising manager, Tuxedo (domestic water softeners). Candy Co., L. A., to agency as account executive. Helen Abrams named advertising manager of The Bon Marche, Seattle affiliate of Allied Roger Gross, KWJJ Portland, Ore., and Dave Stores. Strauss, KGON Oregon City, open Gross & Strauss Adv. at 516 E. Morrison St., Portland. Kenneth E. Gordon named director of public relations, advertising and sales co-ordination of Louis Benito elected vice president of Griffith- The Borden Co. Ltd., Toronto, succeeding McCarthy Inc., Tampa, Fla. John W. Lawrence who retired from post, and will remain with company in advisory capacity. Hugh Dwight, account executive, Blitz Adv., Portland, Ore., opens Hugh Dwight Adv., that BM Hoard, manager of Wenatchee, Wash., city, at 821 N. W. Flanders St. office of Wash. State Fruit Commission, advanced to promotion manager of same. Robert E. Kennedy to Doyle Dane Bernbach Inc. Adv., N.Y., as account executive. S. Victor Freston named advertising and public relations director, Woodside Park, Phila. Phil MacPherson to Shirley Olympius & Staff, Stockton, Calif., as account executive. Joseph Brown, advertising director of Sun Ray Drug Co., received Retailer -of-the -Year award William S. Blair, account executive and secre- at 10th anniversary dinner of Brand Names tary of plans board of Hewitt, Ogilvy, Benson Federation, N. Y. & Mather, N. Y., named agency director of research. Edmund A. Mirassou, co- owner, Mirassou Vineyards, San Jose, Calif., elected chairman Lee Carron, director, KTTV (TV) Hollywood, of Wine Advisory Board, S. F. He succeeds to Geoffrey Wade Adv., that city, as supervisor S. W. Harkleroad, general manager, Del Rey on KHJ -TV Alka Seltzer Newspaper of the Cooperative Winery Assn., Fresno, resigned. Air. He succeeds Edgar Pierce who becomes agency director on CBS Radio Curt Massey Time. Dick M. Fischer, advertising manager, gives Agencies Harris & Frank, L. A. retail clothing chain, to agency as copywriter. James Thomas Chirurg, Leo J. Hardiman, Howard G. Sawyer, George A. Frye, J. Nor- Arthur Pardon, Sullivan, Stauffer, Colwell & complete man McKenzie, Wallace L. Shepardson and Bayles, N. Y., to Foote, Cone & Belding, N. Y. Robert D. Stuart re- elected president, treasurer, [CLOSan CIRCUIT, April 13], as director of vice president in charge of plans and market- broadcasting media. coverage ing, vice president and sales development manager, vice president in charge of merchandis- Jean Campbell, media director of Allen & BECAUSE ing, vice president and general manager of Marshall Adv., to W. H. Hunt & Assoc., L.A., Boston and vice president and general manager as director of publicity. ITS POWER IS of N. Y., respectively, of James Thomas Chir- urg Co., N. Y. and Boston. Virginia Carr, Ladies Home Journal, and Evelyn NOW A FULL C. Johnson, Fuller & Smith & Ross, to Geyer Frederick Goldman, David Kaigler Jr. and Adv., N. Y., as copywriters. 190,000 WATTS David Miller named vice presidents in charge of merchandising, radio -TV and art, respective- Paul H. Kerr Jr., William Esty Co., Phila., to REACHES 26 COUNTIES ly, of Adrian Bauer Adv., Phila. copy staff of McKee & Albright Adv., Phila. THE HEART OF IN Norman F. Best, vice president and executive Dorothy W. Donnelly, N.W. Ayer & Son, to NEW YORK STATE WITH A POPULATION OF OVER TWO MILLION! the NBC station serving SEE YOUR NEAREST KATZ AGENCY greater YOUNGSTOWN, O. 30th population area in U.S. WHEN 5,000 WATTS ELEVISION KSYIMC USE/ WFMJ CBS ABC DUMONT Duplicating on 50,000 Watts FM A MEREDITH STATION Page 128 April 27, 1953 BROADCASTING TELECASTING HOW THEY OEitI ijrìak" ON AMERICA'S RAILROADS

Basic in this traffic control is the automatic Railroad signals have come a long way from the time when block signal system by means of which a a colored ball hoisted to the top of a pole signaled that the train in a 'block" or section of track re- track ahead was clear. Today, trains run more than 2,000,000 ports its presence to all approaching trains. This is done automatically through electri- miles every day on American railroads, under the world's most cal operation of signals which tells the en- complete, most effective and safest system of traffic control. gineers of other trains, whether to stop, to proceed with caution, or to go ahead.

_+,+.D,`°`: 7 s.c...c qv.v.:c.vvc:c.a - :

On sections of line equipped with Central- The way trains are directed through On some lines of exceptionally heavy ized Traffic Control, all trains automatic- great terminals is another modem marvel. traffic, signals inside the locomotive cab, ally report their exact positions and move- Lights on a map tell the operator the itself, provide the engineer and fireman ments through lights on a map on a central position of every train. Through his con- with constant information about changing control board. By moving little levers on trol board he lines up signals and switches traffic conditions ahead. And, supplement- this board an operator can set signals and which are so "interlocked" as to make it ing all these means of automatic signaling throw switches that govern the movement impossible to set up conflicting routes as is the radio or induction train telephone of trains as far away as 200 miles. trains are guided automatically through by which conversations are carried on be- the maze of terminal tracks. tween trains and stations, and between train and train.

The great improvements in "calling the signals" on America's railroads are typical of the progress from research which benefits not just the railroads, themselves, but all of us in a nation whose production rolls on rails of steel.

THE ASSOCIATION OF AMERICAN RAILROADS } RMond yDHOUR WASHINGTON 6, D. C. evening on NBC.

BROADCASTING TELECASTING April 27, 1953 Page 129 PEOPLE radio -television department, McCann -Erickson, Ben B. Baylor Jr., formerly assistant general Walton Foster, commercial manager KTXL, N.Y., as a copywriter. manager and director of sales, WMAL -TV San Angelo, Tex., becomes commercial man- Washington, to ager of KTXL -TV. Stations KEDD (TV) Wichi- Ted Eiland, program director of WSAZ-TV William V. Stewart, James C. Barclay, Z. L. ta, Kan., as general Huntington, W. Va., Phillips and Becky Ann Stewart elected presi- manager. named general man- dent, vice president- assistant secretary, treas- M. M. Rochester, ager of WTAP (TV) urer and secretary, respectively, of WPBC sales manager, Parkersburg, W. Va. Minneapolis. KSEL Lubbock, Jack Irvine, account Franklin McPeak, chief of Radar Intelli- Tex., named general C. with gence Branch, USAF Intelligence Directorate, manager. executive Washington, rejoins McClatchy Bcstg. Co. as Charles H. Gravett KULA Honolulu, director of public relations for KFBK Sacra- named general man- appointed sales man- mento, KWG Stockton, KBEE Modesto, KMJ ager of WBRD Ft. ager. Fresno, KERN Bakersfield and KOH Reno. Lauderdale, replac- Arthur L. Martin, ing Robert W. Stan - Bill Bennett named executive vice president and Mr. Baylor WIZE Springfield dart, n o w general general and commercial manager of KTHT and WING Dayton, Houston. manager of WITV (TV) same city. Mr. Eiland to WMRN Marion, Ohio, as commercial manager. Bob Baldrica appointed publicity director of WXYZ -AM -TV Detroit. W T V P (TV) by Royen, producer - writer - commentator on WNBW (TV) Channel 17 Washington, named director of publicity DECATUR, ILLINOIS for WNBW (TV) and WRC Washington. Operated by Prairie Television Company Tom, Mitchel, sales manager, WIST Proudly announces the Appointmen t Charlotte, N. C., appointed sales manager for WPTR Al- of bany. Jay Royen - FOR THE RECORD

New Grantees' Commencement Target Dates e Educational permlttee ST- Shares Time

(For list of operating stations, see TitssrArtis, NCORPORATED in FACTS & Frcasas section, this Issue. For data on other grantees, see 1953 7.YcscASrnla YEARBOOK. NEW YORK -CHICAGO -LOS ANGELES -SAN FRANCISCO LISTED BY CUT ALPHABET Dete Granted 8 Network Location 8 Channel Target for Start Representative as its KRBC -TV Abilene, 4/16/53 Tex. (9) 5/1/53 Pearson WROW -TV Albany 4/16/53 N. Y. (41) Unknown KGGM -TV Albuquer- 3/11/53 CBS que, N. M. (13) 11/1/53 Weed TV Barnet Breznor, 4/2/53 national representative Alexandria, La. (62) Unknown KMMT (TV) Austin, 3/26/53 Minn. (6) WGEZ -TV Beloit, Wis. 2/11/53 (57) Fall 1953 Clark WHBF -TV Benton 2/26/53 Harbor, Mich. (42) Unknown W T V P Rodman- Hayutin TV 1/15/53 Co., Billings, Mont. Late Summer - is located in the heart of the Cornbelt area of Central Illinois and (8) Early Fall, '53 KFYR -TV Bismarck, 3/4/53 will serve a population of over 600,000 ... Central Illinois richest N. D. (5) Late Summer- Blair Early Fall, '53 per capita market. Rudman TV Co., 3/4/53 Bismarck, N. D. (12) Late Summer - Early Fall, '53 Cecil W. Roberts, 3/4/53 Bloomington, Ill. (15) Fall 1953 E. Anthony 8 Son, 3/26/53 Boston, Mass. (50) TV Montana, Butte, 2/26/53 Mont. (6) Unknown Spartan Bote. Co., 4/8/53 Cadillac, Mich. (13) Nov. '53 WTOA -TV Cambridge 3/11/53 Mass. (56) Unknown INCORPORATED KGMO -TV Cape Girar- 4/16/53 dean, Mo. (18) Unknown WMT -TV Cedar Rapids, 4/9/53 Iowa (2) 9/15/53 Katz cordially invites you to visit their suite in the Biltmore Hotel during the WCHA -TV Chambers- 3/11/53 burg, Pa. (46) Late Summer Forjes NARTB Convention. '53 WC IA (TV) 2/26/53 Champaign, Ill. (3) Summer 7953 WKNA -TV Charleston, 3/4/53 W. Va. (49) July Weed TV Page 130 April 27, 1953 BROADCASTING TELECASTING Condenser Microphone...21B

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Date Granted & Network Date Granted & Network Location & Channel Target for Start Representative Location 8 Channel Target for Start Representative WAYS -TV Charlotte, 2/26/53 WGCM -TV Gulfport, 2/11/53 \I N. C. (36) Fall 1953 Bolling Miss. (56) Unknown ,__, KHMO -TV Hannibal, WIND -TV Chicago, 3/19/53 2/18/53 Ill. (20) Unknown Mo. (7) Unknown KHSL -TV Chico, 3/11/53 Turner -Farrar Assn., 3/11/53 Calif. (12) 8/1/53 Grant Harrisburg, Ill. (22) Unknown \ Bcstg. Co., 3/4/53 WSVA-TV Harrison- 3/11/53 NBC (,, Telepolitan Clovis, N. M. (12) Unknown burg, Va. (3) May -June Devney O WIS -TV Columbia, 2/12/53 NBC WHKP -TV Henderson- 3/11/53 S. C. (10) 9/1/53 Free & Peters ville, N. C. (27) Midsummer '53 TV Columbus, Colum- 3/11/53 KID-TV Idaho Falls, 2/26/53 \,, bus, Ga. (28) Unknown Idaho (3) Unknown WCBI -TV Columbus, 3/11/53 KIFI -TV Idaho Falls, 2/26/53 ABC Miss. (28) Unknown Idaho (8) Late 1953 KL IF-TV Dallas, 2/12/53 WNES (TV) Indianapolis, 3/26/53 Tex. (29) Unknown Ind. (67) M. Foster -H. Hoersch, 3/11/53 WJRE (TV) Indianapolis, 3/26/53 Davenport, Iowa (36) Unknown Ind. (26) WMSL -TV Decatur, Ala. 2/26/53 Television Services of 3/26/53 (23) 10/15/53 Knoxville, Knoxville, Rib Mountain Radio 3/26/53 Tenn. (26) ___. Inc., Des Moines Las Vegas TV, Las 3/19/53 (17) Vegas, Nev. (8) Unknown Rollins Bcstg., Dover, 3/11/53 WMRF -TV Lewiston, 4/2/53 Del. (40) Unknown Pa. (38) Unknown WCIG -TV Durham, 2/26/53 NBC, DuM KTRE -TV Lufkin, 3/11/53 N. C. (46) 11/1/53 Tex. (9) 11/1//53 Taylor WEAU -TV Eau 2/26/53 WEN (TV) Macon, Ga. Claire, Wis. (13) Fall 1953 Hol!ingbery (47) 8/1/533 WECT (TV) 2/26/53 WMAZ -TV Macon 3/11/53 CBS, DuM Elmira, N. Y. (18) Unknown Everett- (Warner Robins), Ga. 9/27/53 Katz McKinney (13) KTVF (TV) Eugene 2/11/53 WMRI -TV Marion, Ind. 3/11/53 Ore. (20) Unknown (29) Unknown KIEM -TV Eureka, Calif. 2/11/53 WMEV-W Marion, 4/2/53 (3) Unknown Va. (50) Unknown Donald Cook. KOTV (TV) Fort Dodge, 1/29/53 KRIO -TV McAllen, 2/18/53 Iowa (21) 10/1/53 Pearson Tex. (20) September 00D WINK -TV Fort Myers, 3/11/53 KBES -TV Medford, 3/4/53 Fia. (11) 10/1/53 Weed TV Oreg. (5) Unknown 3c KTYL -TV Mesa, 2/18/53 KFSA -TV Fart Smith, 11/13/52 OUT OF A TURNIP! Ark. (22) Pearson Ariz. (12) 4/26/53 Avery -Knodel Tarrant County TV Co. 3/11/53 KMID -TV Midland, 2/11/53 Fort Worth, Tex. (20) Unknown Tex. (2) Unknown KJEO (TV) Fresno, 4/9/53 Rudman TV Co., Minot, 2/11/53 Calif. (47) Unknown N. D. (10) Late Summer - WTVS (TV) Gadsden, 11/6/52 Early Fall, '53 That's getting more than is expected - Ala. (21) August Weed N WTCN -TV Minneapolis, 4/16/53 KFXJ -TV Grand Junc- 3/26/53 True WBBW is not first with the most Minn. (11) tion, Colo. (5) 5/1/54 Holman (ST- WMIN -TV) 9/15/53 4/9/53 listeners in Youngstown, at all times. KMON-TV Great Falls, KGVO -TV Missoula, 3/11 /53 Mont. (3) Unknown Mont. (13) Spring 1954 Gill & Perna WNCT (TV) Greenville 3/11/53 But then considering the cost involved -TV Monterey, 2/19/53 N. C. (9) 9/1/53 Pearson KMBY WGVL (TV) Greenville, 1/23/53 ABC Calif. (8) Unknown shouldn't be. In spite of this KSBW -TV) -they S. C. (23) 8/1/53 H -R TV Inc. (ST- WCRS -TV Green- 4/8/53 WCOV -TV Montgomery, 9/18/52 CBS fact WBBW IS FIRST part of the time Taylor wood, S. C. (21) Ala. (20) 4/6/53 and NEVER LESS THAN SECOND according to Hooper ratings listed below. First or second it delivers the lowest

cost per thousand. ETTEN DORF AND DAVENPORT MARY LOUISE MARSHALL IN IOWA Hooper Feb.- 1953 March, ROCK ISLAND Stuffed 'em With NOUN ANO EAST OLINE Network Network Marshwood Stuffing IN ILLINOIS wBBw Station Station

ABC B C Dad's Cookie Company- makers of popular brand of breads and cookies -also make Marshwood's Sage & Onion Mon Into Fri 31 14.4 43.6 Stuffing, a dressing for poultry. To promote this product, 8 A.M. -Noon they bought two participations on the WOC "Shopping Mon thru Fri With Mary Louise Marshall" program the week before 28.0 13.5 45.3 Noon -6 P.M. Thanksgiving -the week before Christmas -the week before New Year's Day. Saturday 20.1 33.8 Thanksgiving, sold 8 A.M.-6 P.M. 29.0 Before more than 2,000 packages of Marshwood -retail price 35¢ a pkg. Then came the del- Sun thru Sat Eve. .21 41,4 head Lawrence Ó 47.9 uge. Firm Kohler says: "Mary L made 6 P.M. -10:30 P.M. demand for Marshwood stuffing so big that our route men dreaded going out on their routes; they knew they Modestly -We deliver more for the couldn't supply retailers' wants. Most of our workers came back money than can be expected. at night to help us prepare and package this stuffing. Serving Ohio's third largest market. Even then we couldn't catch up with demand. We haven't yet been able to figure out how many packages we sold but we can tell you this -sales were terrific." If you are interested in "terrific sales" in the Quint -City area, ask your nearest F & P man about the "Shopping W13810 With Mary Louise Marshall" ... it's a real sales- winner. FREE & PETERS, INC. ABC IN YOUNGSTOWN Exclusive National Representatives

WHERE EASTERN OHIO (l" Davenport, Iowa AND WESTERN PENNA. ;; Basic NBC Affiliate HEAR ALL THE ' - THE aWNr-cmc AM-FM suor v 5000 W. - 1420 KC Cleveland Indians Games Col. B. J. Palmer, President Ernest C. Sanders, Manager

Page 132 April 27, 1953 BROADCASTING TELECASTING HERE IS THE REAL TRUTH ABOUT TV STATION PROFITS!

THE FULL FACTS ABOUT THE SUBSTANTIAL EXTRA INCOME YOUR TV STATION CAN EARN FOR YOU WITH THE MONEY -SAVING TELEPROMPTER PLAN.

FOREWORD: Visitors No chance of fluffing the client's name, address or It is a matter of record that the TelePrompTer to the N.A.R.T.B. Con- his pet phrases. No ad- libbing to cover memory is built with such precision that it has given per- vention are all familiar lapses and bring distress to the station's auditor. fect service in over 10,000 performances - some with the amazing new Commercials are delivered as written. For these 50,000 hours of operation. reasons, lawyers for both stations and clients rest electronic device called SOME QUICK FACTS TelePrompTer.* This easier when TelePrompTer is on the job. equipment, installed on You require no special power lines to operate EARNS MONEY, TOO TelePrompTer. is extremely light in the new R.C.A.,and Gen- It weight. The TelePrompTer a eral Electric cameras un- The above are only a few of the ways in which with paper enough for full hour of dialogue weighs well under 10 lbs. You take veiled at the Convention, TelePrompTer saves money for stations, and makes can and operate TelePrompTer anywhere you can take has caused wide com- greater earnings possible. And TelePrompTer is a camera! ment. ,4 TelePrompTer also a money earner for TV stations. public speaking unit will be used by many speakers By providing TelePrompTer service for your adver- The big PrompTer viewing area keeps in constant view, up to 9 lines of clear, legible VideoType with addressing the N.A.R.T.B. Convention. Yet few tisers at a trifling fee, you can easily double - in TV station managers realize the profit potential a single year -the relatively modest sum you pay letters almost an inch high. A red arrow points to that TelePrompTer holds for their stations. This for your lease of TelePrompTer equipment. the line "now being read ". And because no lenses statement tells that amazing story for the first time are used, the script is readable from any angle bp in print. You owe it to yourself and your station to TELEPROMPTER'S COST to 80° off center. There is no glare - not ever. read every word of the important message below. TelePrompTer's exclusive lighting system and spe- TelePrompTer equipment is provided in different cial VideoBond paper combine to emphasize the "packages" to accommodate the requirements of black letters and make them easily readable at specific stations, and is priced according to station 25 feet - without eye shifting - by anyone with rate cards. normal vision. Based on these rates, TelePrompTer Corporation PrompTers can be mounted on any TV camera in Chairman, suggests, to each station, a schedule of fees to less than 30 seconds, or can be stand -mounted and TelePrompTer Corp. advertisers for use of TelePrompTer equipment. moved about at will. Each PrompTer contains See how quickly these modest charges to clients paper sufficient for over a full hour of solid dia- can become substantial profits to your station. Send logue, or more than the average station's full day TelePrompTer® is a fully patented (U.S. Pat. No. a copy of a typical week's schedule of your station of commercials. The specially constructed Video - 2635373) electronic prompting mechanism in reg- to TelePrompTer Corporation. From this, we will Printer electric typewriter that is part of every ular use by programs of all four TV networks and be happy to work out for you, a specific program TelePrompTer "package" is so easy to use that in a growing number of individual TV stations. of ever -increasing TelePrompTer profits for your any competent typist can operate at her normal Its users include Arthur Godfrey, Milton Berle, station. No obligation, of course. typing speed. T.V. Album, Captain Video, Ed Sullivan, The Kate And we will also be glad to show you records, with And when your TelePrompTer equipment is not Smith Hour, Garry Moore, Jack Webb's Dragnet, facts and figures, names and dates, of profits actu- busy prompting, it can be used for crawls, titles, Welcome Travelers, The Guiding Light and more ally made on TelePrompTer service by TV stations! credits, weather forecasts, time cards and scores than 50 other network shows a weck. of other day -to -day chores! BETTER PRODUCTIONS ALWAYS TelePrompTer makes infinitely smoother, more LOOK FOR THESE PLUSES assured performances possible, but its amazingly From the viewpoint of production, it isn't neces- swift acceptance would never have been achieved sary for your station to stage long or elaborate Anticipate congratulations from your program direc- for this reason alone.The fact is that TelePrompTer shows to make TelePrompTer worthwhile for you. tor and your news director; from your talent pool users realized, almost instantly, that this com- Instead of burying their heads in scripts, your and announcing staff; from your producers, direc- pletely new device is an economic asset of major newscasters, commentators -even your sportscast- tors, technicians and cameramen when you announce importance. ers-face the camera easily, naturally and pleasantly to them that you have leased TelePrompTer equip- and talk directly to the audience without hesita- ment for your station. All of them will find that HOW IT SAVES MONEY tions, pauses or embarrassing fluffs. Even last- TelePrompTer makes their jobs easier -and makes Let us examine some of the specific ways in which minute changes in the script are easy - right up their work better. TelePrompTer can make the TV station's dollars to a single minute before air -time! Look for increased interest in your station from travel farther. Vocalists quickly gain "big .time" assurance with clients and prospects, who are always quick to Use of TelePrompTer equipment cuts rehearsal TelePrompTer carrying their lyrics for them, and appreciate outstanding quality in your telecasts. time substantially. Announcers and actors can read relieving them of the terror of "forgetting the Finally, expect greater productivity from your sales- at sight (while looking the audience directly in words.' men. For when a salesman can guarantee his pros- the eye!). Because of cut rehearsal time, your talent Free from anxiety, these performers - commen- pects that their scripts will go on the air exactly can double, triple and even quadruple the number of tators, newscasters, sportscasters and vocalists -can as written, with no stammering, no fluffs, no dis- individual performances they can give each week. develop to the full the personalities that win wider astrous ad- libbing -then a major obstacle to any Thus, when TelePrompTer equipment is installed audiences and attract better and better sponsors! sale is overcome! Only TelePrompTer makes such in your station, in effect you increase your talent Even your remotes will be vastly improved through assurances possible! no extra cost. pool at the use of lightweight, easily portable TelePrompTer SIGN UP NOW Cost of free -lance performers is drastically reduced equipment! The rankest amateurs become glib, self - Production the new 4 as well, for less of their time is required for study confident and convincing when they can read from of Model all- electronic and rehearsal. the PrompTer mounted right over the camera's lens. TelePrompTer is now in progress. Your inquiry will receive immediate attention. With shorter rehearsals, you have more studio time free for additional shows -provide yourself with AMAZINGLY SIMPLE OPERATION Write, wire or telephone- today -for rates for your station. For a breakdown of potential revenue from at least one "extra studio" for the development of In spite of the complex electronic system that TelePrompTer, send us a typical one week's sched- additional profitable business. units 2 to 20 keeps all TelePrompTer -from -in ule of your telecasting. Address: Also TelePrompTer helps to "organize" rehearsals. perfect synchronization at all times, actual opera- With the script constantly before the eyes of all con- tion of the master control is so easy, any member Trade Mark Registered. cerned, there's less time-wasting, costly confusion. of your production staff can learn to become a This time -saving will bring an important shrinkage competent operator in fifteen minutes! in your station's per-program engineering costs. The actual control unit of the new Model 4 TelePrompTer fits right into the palm of the hand. NATIONAL ELIMINATES REBATE CLAIMS At a flick of the finger, scripts in all PrompTers in With TelePrompTer, not even the greenest an- operation are electronically moved, in perfect syn- nouncer makes those simple, human errors that result chronization, forward or backward, fast or slow or FLIFPROMP in demands for rebates and repeats by advertisers. stopped altogether, as required. FR Using TelePrompTer, the client's okayed script is Each TelePrompTer control circuit has engineered SALES CORPORATION always right before the announcer's eyes. He into it a 100% safety factor. The PrompTer will doesn't have to remember -he only has to read - continue to operate even should one of its two although the audience never knows he's reading. tubes be removed from its socket! 270 PARK AVENUE, NEW YORK 17, N. Y.

BROADCASTING TELECASTING April 27, 1953 Page 133 FOR THE RECORD

Date Granted B Network Date Granted 6 Network Date Granted & Network Location & Channel Target for Start Representative Location 6 Channel Target for Start Representative Location & Channel Target for Start Representative WPAO -TV Mt. Airy, 3/11/53 WMGT (TV) North Unknown Kettelt -Carter N. C. (5S) Fall 1953 Adams, Mass. (74) 2/18/53 Boston WLBC -TV Muncie, 10/30/52 ABC, CBS, KLPR -TV Oklahoma 2/11/53 WRAY -TV Princeton, 3/11/53 Ind. (49) 4/15/53 NBC, DuM City, Okla. (19) Unknown Ind. (52) Unknown Walker-N.Y.; Okla. County TV 6 2/11/53 New England TV Co. 4/8/53 Halmen -Cgo. Bcstg. Co., Oklahoma 9/1/53 of R. I., Providence, KFXD-TV Nampa, 3/11/53 City, Okla. (25) R. I. (16) Idaho (6) Unknown WJDM (TV) Panama 3/11/53 WNOA -TV Raleigh, 10/16/52 CBS Home News Pub. Co., 4/2/53 City, Fla. (7) Unknown N. C. (28) 5/28/53 Avery- Knodel New Brunswick, Unknown WTAP (TV) Parkers- 2/11/53 WEEU -TV Reading, 9/4/52 NBC N. J. (47) burg, W. Va. (15) Unknown Pa. (33) 4/15/53 Headley -Reed WKST -TV New Castle, 9/4/52 WTVH -TV Peoria, 12/18/52 WHEC -TV Rosh 3/11/53 Pa. (45) 3/20/53 Meeker 111. (19) 6/1/53 Petry N. Y. (10) Unknown WJMR -TV New Or- 2/18/53 KOAM -TV Pittsburg, 2/26/53 (ST- WVET-TV) leans, La. (61) Sept. '53 Bolling Kan. (7) 8/1/53 WVET -TV Rochester, 3/11/53 Pittsburgh, N. Y. (10) Unknown CKG Co., New Orleans, 4/2/53 WTVO (TV) 12/23/53 Pa. (47) August Headley-Reed (ST -W MEC -TV ) La. (26) Fall 1953 KJRL CBS G Valley TV 4/2/53 Community TV Corp., 4/2/53 -TV Pocatello, 2/26/53 , Rochester, New Orleans, La. Unknown Idaho (6) Unknown Corp Unknown N. Y (27) (32) KWIK -TV Pocatello, 3/26/53 Idaho (10) Spring 1954 Hollingbery WROM -TV Rome, Ga. 2/11/53 New Orleans TV Co., 2/26/53 Weed -TV La. Unknown WPMT (TV) Portland, 2/11/53 ABC, CBS, (9) 7/15/53 New Orleans, -TV (20) Me. (53) 9/1/53 DuM, NBC WKNX Saginaw, 10/2/52 2/5/53 Everett -Mc- Mich. (57) 4/1/53 Gill & Perna WACH (TV) Newport (TV) Lake News, Va. (33) June Kinney-N.Y. KUTV Salt 3/26/53 City, Utah (2) Alamo Television Co., 3/26/53 San Antonio, Tex. (35) KFEO -TV St. Joseph, 10/16/52 CBS Mo. (2) June Headley -Reed WIL -TV St. Louis, 2/12/53 Mo. (42) Late 1953 WCOW -TV St. Paul, 3/11/53 Minn. (17) 11/15/53 WMIN -TV St. Paul, Minn. 4/16/53 (11) (ST- WTCN -TV) 9/15/53 KSBW Salinas, Calif. 2/19/53 (8) (ST- KMBY -TV) Unknown WBOC -TV Salisbury, 3/11/53 Md. (16) 10/1/53 KFSD -TV San Diego, 3/19/53 Calif. (10) Unknown L. A. Harvey, San 3/11/53 Francisco (20) Unknown KVEC -TV San Luis 3/11/53 Obispo, Calif. (6) Unknown If you are WARM -TV Scranton, 2/26/53 Pa. (16) Early Fall '53 Hollingbery WGBI -TV Scranton, 8/14/52 CBS Pa. (22) 6/7/53 Blair -TV KDRO -TV Sedalia, 2/26/53 Mo. (6) Unknown Sherman TV Co., 3/4/53 Sherman, Tex. (46) Late Summer, 53 the owner of a WICS (TV) Spring- 2/26/53 field, Ill. (46) Unknown KCMC -TV Texarkana, 2/5/53 Tex. (6) Taylor KCOK -TV Tulare, 4/2/53 Calif. (27) Unknown KCEB (TV) Tulsa, 2/26/53 Okla. (23) Unknown KLIX -TV Twin Falls, 3/19/53 new TV station.... Ida. (11) Unknown WGOV -TV Valdosta, 2/26/53 Ga. (37) Nov. '53 Southern TV 6 Radio Sales KNAL -TV Victoria, 3/26/53 Tex. (19) Tri -State TV Inc., 4/16/53 Waterloo, Iowa (15) 10/1/53 WLTV (TV) Wheel- 2/11/53 ing, W. Va. (51) October KEDD (TV) 2/18/53 a Wichita, Kan. (16) 5/15/53 You have spent great deal of money. Together the nine series make up WILK -TV Wilkes -Barn, 10/2/52 ABC-DuM Now you want to make money .. . the most diversified catalog in televi- Po. (34) 8/1/53 Avary- Knodel WTOB -TV Winston- 2/5/53 NBC, DuM fast! There is no faster way than the sion. Comedy, drama, mystery, music, Salem, N. C. (26) July- August KIMA -TV Yakima, 12/4/52 Consolidated STATION -STARTER travel, sports, juvenile, variety. A pro- Wash. (29) 7/1/53 Weed TV PLAN. Nine film series WNOW -TV York, 7/11/52 DuM top television gram to fit every type of client. A Pa. (49) Mid -Summer '53 Hollingbery sold for a package price that is so low program to fit any length of time. KAGR -TV Yuba City, 3/11/53 Calif. (52) Unknown - just 100% of your Class A one - Each film yours to sell and sell with- hour rate per week - you can make a out restrictions. Your profit increases profit on programming from the as your station rate increases, but your beginning. costs remain the same. There are no AP-011,11 Among the films offered your sta- escalator clauses. tion for unlimited use are "Front Page Ask us for the facts ... including Detective," "Hollywood Half Hour," rating histories, sponsorship records, CIINS "Ringside With the Rasslers," "Public current availabilities and proof that HALIFAX NOVA SCOTIA Prosecutor" and "Crusader Rabbit." the STATION -STARTER PLAN Our List of NATIONAL All of the films included in the STA- can start your station toward an early TION STARTER PLAN have been profit. Write or wire our nearest office ADVERTISERS Looks Like made especially for television. All are ... Hollywood, Sunset at Van Ness, WHO'S WHO! currently showing in markets across New York, 25 Vanderbilt Avenue, THEY want the BEST! the country. Chicago, 520 N. Michigan Avenue. Ask JOS. WEED & CO., Consolidated Television Sales 350 Madison Ave., New York About the Maritimes Busiest Station If you are planning to attend the NARTB convention In Los Angeles, please visit us at the Biltmore Hotel, Suite 2107, 5000 WATTS

Page 134 April 27, 1953 BROADCASTING TELECASTING PAN AMERICAN WORLD AIRWAYS prove that....

p)9x,

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eye ,tep°O+tM.¡rroy j 41. e.1 ¡y. °° a°°ja r c¡e m4 tO ep c ` .Ñ b e.ya. . m m 8re ;'e°b tor tue t m rrAe e3. t Yf oO y m i eOo e° °e me¡e7 M4e¡ ¡7B ty W Ye 60 44¡erej t°Y°rI ¡e to pM y . atBö- re+B B0BG0. TOWER s 'stand the tests'.. we& ue /fgfii/gfiii/e/a/ Very few towers are subjected to 144 M.P.H. winds - that permit highly efficient radiation, combined with but it is most comforting to know that your all - surprisingly low initial and maintenance costs. These important antenna facilities will stand up even in such sleek, streamlined Towers with high safety factors, extreme weather conditions. represent the ultimate in engineering efficiency for Wincharger Towers are specified throughout the TV, AM -FM, or 2 -Way Communication Systems. world because of their slender, uniform cross- sections There is a size and type for every job!

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Page 135 BROADCASTING TELECASTING April 27, 1953 FOR THE RECORD (AWARDS)

PEABODY RADIO -TV AWARDS PRESENTED IN RTES CEREMONY Three major radio networks, and like number of TV networks, are represented in the awards. Among stations, WAAM (TV) shared in honors with DuMont, while WIS won the regional public service competition and WEWS (TV), local public service. PRESENTATION of the 13th annual George CBS, and James Fassett, for Outstanding Foster Peabody Awards for distinguished Entertainment in Music achievement by radio and TV in 1952 took (For twenty-three seasons, the Sunday after- CLEVELAND'S noon broadcasts of the Philharmonic from place Friday at New York's Hotel Roosevelt. Carnegie Hall in New York have enriched the The awards, announced by Dean John E. Drewry of the U. of Georgia's Henry W. Grady School of Journalism, were made at a luncheon session of the Radio & Television Executives Society of New York. The awards are given STATION by the Grady School and the Peabody board. Edward Weeks, editor of Atlantic Monthly magazine and chairman of the Peabody board, made the presentations. Robert W. Sarnoff, RTES president, presided at the luncheon. The winners: Radio news, Martin Agronsky, ÌÌ ABC; radio music (double award), New York W W Philharmonic Symphony Orchestra (CBS) and The Standard (NBC); television Symphony Mr. Fassett 0) and Dimitri Mitropoulis, director education, Johns Hopkins Science Review N. Y. Philharmonic. 5,000 WATTS -850 K.C. (WAAM (TV) Baltimore television -DuMont); musical life news, Meet the Press of the nation, and have become as (NBC -TV); television necessary and familiar a custom in millions of BASIC ABC NETWORK entertainment (double award), Mister Peepers American homes as Sunday dinner itself.) Parade and Your Hit (both NBC-TV); tele- "The Johns Hopkins Science Review" (WAAM vision youth and children's programs, Ding (TV)- DuMont) as the Outstanding Educa- REPRESENTED Dong School (NBC -TV); television special tional Program for 1952 award, Victory at Sea (NBC -TV); regional (Directed by Lynn Poole, this series ex- BY public service, WIS Columbia, S. C., and local plains in intelligent, public service, WEWS (TV) Cleveland. mature, and mirac- It was the seventh straight year the awards ulously clear terms H -R REPRESENTATIVES have been made at much of the work RTES (formerly Radio Ex- being carried on by ecutives Club) functions. The awards for pub- outstanding scien- lic service by radio and television are designed tists and teachers to perpetuate the memory of the late George who, unfettered, are PROTECT YOURSELF, pursuing truth in Foster Peabody, native of Columbus, Ga., and laboratories and New York banker and philanthropist. your STAFF, your CLIENTS classrooms. The Citations as read by Mr. Weeks in making range of topics is the presentations staggering - from from the daily hazard of follow: cancer to space ships Martin Agronsky (ABC) for Outstanding Newt - and the programs LIBEL, SLANDER, IN- Coverage during 195E Mr. Poole are invariably pre- (His capacity for sented with candor, FRINGEMENT OF COPY- getting the story be- a scientific attitude and a high degree of visual hind the story is imagination.) RIGHT, INVASION OF distinctive. In this "Meet the Press" (NBC) as the Outstanding uneasy period of in- News Program of 1959 PRIVACY security and fear, he has consistently and (Co- produced by Martha Rountree and Law- Arising from Editorializing, Speech- with rare courage rence E. Spivak, the television version of Meet es, Newscasts, Ad libe, Financial given voice to the Comment, Mystery Plots, Gossipy An- preservation of nouncements, Man -on-the- basic values in our street Inter- democratic system. views. His penetrating analyses of highly Hundreds of Broadcasters and News. controversial mat- papers guard this continuous hazard ters reflect an un- with our special, tailored -to- the -risk derstanding of the Insurance. fundamentals of Mr. Agronaky freedom and a concern for the rights USE CAUTION and dignity of the individual citizen. He has LADY LUCK IS A DESERTER! earned the confidence of his listeners as a skillful and competent reporter.) IT COSTS SO LITTLE TO BE SURE WITH INSURANCE. The Standard Symphony (NBC) for Outstand- Miss Rountree Mr. Spivak ing Entertainment through Music, Radio and For details, write to the Pioneer Television he Press is an adaptation of a radio program in this line. begun in 1945 and awarded a Peabody Citation (First, outstanding once -a -week symphonic 'n 1946. Adding the visual to the auditory, this broadcasts over 11 western states, since Oct. elevision version extends and strengthens the 24, 1926, through which Standard Oil of Cali- values of Meet the Press in public enlighten- EMPLOYERS fornia achieved a priceless public service; REINSUJRANCE secondly, a radio series of highly effective educational features for school children, and, 52 SHOWS READY FOR YOU CORPORATION latterly, a schedule of brilliant television presentations over Pacific Coast and Intermoun- The Sportsman's Club 15 minutes hunting, fishing and outdoors with Dave Insurance Exchange Building tain facilities, known as the Standard Hour, Newell. Panel type show. Write for audition prints. which also maintained the highest levels of SYNDICATED FILMS Kansas City, Missouri production excellence.) 1022 Forbes Street Phone: Express 1.1355 Pittsburgh 19, Pa. New York Philharmonic-Symphony Orchestra Page 136 April 27, 1953 BROADCASTING TELECASTING Now...for the first tine... Spot has a Spokesman:

YES, thanks to the joint efforts of station representatives and the stations they represent, the spot radio industry now has its own voice, and the story of spot radio will be carried on a full -time basis to advertisers and top agency figures everywhere.

The Crusade for Spot Radio, sponsored by the Station Representatives' Association, has been a success in that enough stations have participated to allow us to take the initial step we promised. The appointment of Reg Rollinson as director of advertiser relations means that spot will have full -time sales effort to secure additional revenue for our industry. The response of the industry to our call for a Crusade has been heartening. Over 235 stations are already participants in the Crusade. BAB has pledged its support for our effort, and BAB research and sales material will have a prominent place in our presentations. The Chairman of the Board of BAB is a participant in the Crusade, and says, "Frankly, we feel this is a very worthwhile project ... " Other industry leaders have written: "The Crusade for Spot Radio ... is worthy of the support of every broadcaster ..." "I think it is high time that spot radio, as such, has a spokesman for that phase of the radio industry ... " "We are glad to know that there is to be an effective organization exclusively devoted to promoting the use of spot broadcasting ... " "Any association within the industry which undertakes positive action of this nature

deserves support . "

Other activities of the Association, of importance to stations, are moving forward at a heightened pace as a result of the stimulus we have gotten from the Crusade. As an example, an Association committee is now actively working with agencies to determine the most effective use of the new coverage research which is now available to the industry. As another example, for the first time, a representative of the spot radio industry has been invited to be present at the convention of the American Association of Advertising Agencies this week. Our Managing Director, Tom Flanagan, will undertake this important assignment.

Advertising agencies have discovered that we can make a contribution to their work. Our New York offices are flooded daily with phone calls from big and little agencies, asking for information on our industry. In many instances this information is to be used by the agencies when attempting to sell their clients a spot radio campaign. We go all -out to supply material. Our Spot Radio Clinics, one of our most productive activities, are moving forward. During the week this advertisement was being written, Clinics were held with N. W. Ayer, McCann - Erickson, and fifteen timebuyers at Young & Rubicam.

We still need additional participants in the Crusade to insure the expansion and continuance of all these important activities. We are anxious to bend our energies to the task, and we need your help if you are not already a contributor. Won't you join the hundreds of stations which have expressed their enthusiasm and interest in this mushrooming drive to expand the use of spot radio? Now that we have gotten the Crusade moving, we need even more personnel and services to make the effort more effective. But your help and your participation are vital. Will you fill out and mail the coupon below today?

(Rate in the is one half the for participation Crusade STATION REPRESENTATIVES' ASSOCIATION, Inc. daytime minute announcement rate, per one -time 101 Park Avenue, New York 17, New York month for one year. Payable quarterly or annually). 1 want to join the Crusade. One half my daytime spot announcement rate is

Check Attached Bill Me ASSOCIATION, INC. STATION REPRESENTATIVES' NAME 101 PARK AVENUE, NEW YORK 17, N. Y. STATION MURRAY HILL 5 -4141 CITY FOR THE RECORD (AWARDS) ment. Subjecting the great and the near -great "Ding Dong School" (NBC) as the Outstanding 13 hours; Robert Russell Bennett who converted to expert questioning by the best reporters, 195E Children's Program Mr. Rodgers' score to a full symphony orches- this excellent program makes news as well as (Simple, sincere, tration and who conducted the NBC orchestra reports it. It is in the best tradition of a and unpretentious, through the series; M. Clay Adams for his basic relationship between a free press and this unusual example skillful direction; Isaac Kleinerman for his democracy.) of the Chicago brand intelligent editorship; and Capt. Walter Karig, of television has U. S. Navy technical advisor, for steering the "Mister Peepers" (NBC) for Outstanding En- amazing production through Naval channels.) tertainment in 195E achieved ac- (The portrayal by ceptance by the na- Cox, a de- tion's pre- schoolers Wally busy moth- WIS (NBC) Columbia, S. C., for Regional Pub- lightful comic spirit, and their lic Service and Promotion of International of Mister Peepers, ers. The rapid justi- Understanding has brought genuine fication of Judith pleasure to millions Waller's faith in the (A pioneer effort in bringing to its com- of viewers. Mr. Cox television possibili- munity the remarkably well conceived and achieves his comic ties of straight-for- accurate series, The United Nations Needs You, effects, not through ward teaching by interpreting to and by its citizens the basic bombast and commo- child study expert activities of the United Nations in understand- tion, but quietly and "Miss Frances Hor- able terms, and thereby providing a pattern for subtly. He is a gen- wich" has not only similar radio projects throughout the United amazed the industry, States and other U. N. member states.) uinely funny man. Miss Waller but also has raised His comedy springs doubts about accept- from within himself, ed notions of "what the public wants ".) Mr. Cox and it is infectious.) "Victory at Sea" (NBC) Television Special "Your Hit Parade" (NBC) for Outstanding En- tertainment in 195E Award (A long merited (A documentary award for consistent series dramatizing good taste, technical the heroism and sac- perfection, and un- rifice in the great erring choice of per- Naval engagements formers. When a hit of World War II. song must be used The sheer labor of for as often as 16 selecting and editing consecutive weeks, these 26 superb pro- unusual ingenuity is grams calls for a required to keep the tribute to Robert W. program fresh and Sarnoff, vice presi- original. This is a dent, NBC Film Di- challenge which has vision, for his un- G. Richard Shafto James C. Hanrahan never once defeated flagging support of Mgr., WIS Gen. Mgr., WEWS Your Hit Parade, a this costly project; Gen. model of charm and Henry Salomon for good taste, appealing conceiving, writing, WEWS Cleveland, Ohio, for Local Public Service to every age group. and producing this Miss Collins Mr. Sarnoff cosmopolitan of . A credit to pro- series; Richard Rod- (Recognizing the character ducers, sponsors, and gers who composed its community, WEWS has striven to increase the entire television industry.) the original and magnificent musical score of harmony and understanding amid diversity by

Qeorge zoster Peabod¡,ç4 ward

"For Conspicuous Service in Radio Broadcasting"

WIS is proud to be the recipient of the George Foster Peabody radio award for "REGIONAL PUBLIC SERVICE INCLUDING CONTRIBUTIONS TO INTERNATIONAL UNDERSTANDING ", presented for its locally -written, locally -produced series, "The United Nations Needs You"

It is an honor to join the select circle of stations, individuals and the networks who have since 1941 received these awards. To every member of the WIS staff -especially Jan Cureton, the writer -producer -this award is not only a goal achieved, but an incentive to further in every way the quality and scope of public service programs presented by WIS. 560 KC 5000 W SERVING SOUTH CAROLINA FROM COLUMBIA W is NBC G. Richard Shafto, General Manager A Broadcasting Company of the South Station J. Dudley Saumenig, Managing Director

Page 138 April 27, 1953 BROADCASTING TELECASTING WEWS is proud to receive

the George Foster Peabody Award

for outstanding local public service

by a television station

"Give light and the people will find their own way" fW

WEWS CLEVELAND SCRIPPS -HOWARD RADIO, INC.

BROADCASTING TELECASTING April 27, 1953 Page 139 FOR THE RECORD (AWARDS)

cooperating with varied racial, religious, and award in behalf of the newspaper. economic groups. In 1962 it televised more than Mr. Taishoff started his journalistic career 700 formal community service programs; it integrated public service and human relations as a Russian -born youth of 14, when he became material into many regular entertainment pro- copyboy for the AP in Washington in 1920. grams; and it drew upon a variety of religious In four years he was advanced to the news staff

and racial groups for talent and staff. Its daily and remained with AP until 1926 when he telecourses are outstanding examples of coopera- joined the U. S. News (now U. S. News & tive public service.) World Report) as a reporter, staying five years. He also was radio editor of Consolidated Press. In 1931 he was co- founder of Broadcasting U. OF MO. AWARD Publications Inc., which publishes BT, and served two years as managing editor. He became editor in 1933, was vice president from GOES TO TAISHOFF 1931 -44, became general manager in 1943 and president and publisher in 1944. BT editor and publisher is His citation reads: among six individuals and a "To Sol Joseph Taishoff, in recognition of his brilliant career as co- founder, editor and newspaper that will be hon- publisher of BROADCASTING TELECASTING mag- ored with awards for "Dis- azine, his distinguished and notably successful efforts to achieve and to maintain through this tinguished Service in Journal- great periodical the highest ethical standards ism" Friday at U. of Missouri and ideals in the radio and television fields, and his inspiring leadership, _which has helped to School of Journalism cere- mold stations and personnel into the great, com- monies. pact, working profession of broadcasting." The U. of Missouri is grantee of vhf commercial Ch. 8 (KOMU -TV Columbia) which BT EDITOR and Publisher Sol Taishoff will is expected to be on the air by next receive one of seven Missouri Honor Awards July. for Distinguished Service in Journalism at Jour- nalism Week cere- monies Friday at the 17 Virginia Stations U. of Missouri, Co- lumbia, Dean Earl Win 46 Va. AP Awards F. English of the VIRGINIA Associated Press Broadcasters re- university's School ceived 46 awards last Wednesday from Vir- of Journalism, an- ginia Governor John S. Battle during the nounced last week. group's annual This publication's meeting in Washington, D. C.'s editor - president - National Press Club. THE DACE TELEVISION CAMERA publisher will re- Principal speakers at the luncheon were Gov. ceive the award at Battle and Gerald W. Johnson, WAAM (TV) 2:30 p.m. at Jay H. Baltimore, commentator. At the dinner Wed- Neff Hall Audito- nesday night Secretary of the Interior Douglas rium on the Missouri Mr. Taishoff McKay was the speaker. campus and will de- Virginia AP Broadcasters made their awards liver an address, "From Gutenberg to Televi- in two divisions: sion," at the Journalism Banquet at 7 o'clock Metropolitan, for cities with Friday evening. two or more stations, and Non -Metropolitan, with Others to receive the Missouri Honor Awards for cities one station. The judging was are: Hugh Saillie, UP president; Doris Flee - done from recordings by groups of Maryland son, Washington columnist; Paul J. Thompson, AP Broadcasters' members. director, U. of Texas School of Journalism; Those receiving awards were: J. J. Kilpatrick, editor, Richmond (Va.) News COMMENTARY Leader (WRNL-AM -FM); E. L. Dale, editor - Metropolitan Division general manager, Carthage (Mo.) Evening Superior -Bob McBride, WGH Newport News. Excellent Walter WCYB Suite 2116 Press, and the Washington (D. C.) Star - Crockett, Bristol. (WMAL- AM- FM -TV), whose national news Non -Metropolitan April 28 - May I Superior -Roy Marsh, WHLF South Boston. Biltmore Hotel, editor, Newbold Noyes Jr., will accept the Excellent -Bob Bradford, WREL Lexington. Los Angeles

You are cordially invited to the premier showing of the DAGE "briefcase" television camera, designed for studio and field use.

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BROADCASTING TELECASTING April 27, 1953 Page 141 " H:y, Fred, which Altoona Station are you FOR THE RECORD (AWARDS) using for that spring spot schedule ?" Meritorious -Bob Kent, WPUV Pulaski. "Same one COMPREHENSIVE NEWS BAKER TO GET Metropolitan as last year, Superior -News staff, WTAR Norfolk. RTMA HONOR MEDAL Excellent -Howard Hamrick, WRNL Richmond. Ed. I'm using Meritorious -Jerry Donovan and Jim Thomas, WCYB Bristol. the station Honorable Mention -G. Edward Travis, WGH General Electric's vice presi- Newport News. that delivers Non -Metropolitan dent will be awarded the me- Superior -Bob Drill, WVEC Hampton. the audience." Excellent -Andy Petersen, WREL Lexington. dal at RTMA's June 1 5 -18 con- Meritorious -Roy Marsh, WHLF South Boston. Honorable Mention -Wendell Siler, WRAD Rad- That ford. vention in Chicago. means SPORTS Metropolitan DR. W. R. G. BAKER, vice president of Gen- Superior -Bill Diehl, WGH Newport News, and eral Electric Co., will be awarded the Medal WVAM" Howard Hamrick. WRNL Richmond (Tie for top honor). of Honor by Radio-Television Mfrs. Assn. at "It reaches more peo- Excellent-Blair Eubanks, WTAR Norfolk. the annual RTMA convention in Chicago Meritorious -Don Murray, WDBJ Roanoke. ple in central Penn- Honorable Mention -Joe Moffatt, WSLS Roanoke. June 15 -18. He will be the second to receive sylvania with more Non -Metropolitan the award, Brig. Gen. David Sarnoff, RCA power (1000 watts, Superior -Duff Kliewer, WVEC Hampton. board chairman, having received the first award Excellent -Don Greene, WSVS Crewe. day and night) with Meritorious -Bob Sterrett, WTON Staunton. last year. of best Honorable Mention-Paul Zimmerman, WMVA Dr. Baker is chairman of the National Tele- more radio's Martinsville. vision System Committee, directing the all- shows-CBS. STATE AND LOCAL NEWS "That's why more local .Metropolitan industry development of color TV, and has Superior -Wally Hankin and Bob McBride, WGH been director of the RTMA Engineering Dept. and national spon- Newport News. since 1934. sors are putting their Excellent-Howard Hamrick, WRNL Richmond. Meritorious -John Eure, WDBJ Roanoke. The award was set up to provide industry sales messages on Honorable Mention-News staff, WTAR Norfolk. recognition of the WVAM." Non -Metropolitan person, company or ARE Superior -Earl Hundley, WLPM Suffolk. YOU? Excellent- Maynard Dillaber, WMVA Martins- organization which ville. has made an out- Meritorious- Preston Young, WHLF South Bos- ton. standing contribu- Honorable Mention -Marty Offmiss, WPtJV Pu- tion to advancement laski. FARM NEWS of the electronic in- Metropolitan dustry. Dr. Baker Superior -Ira Hull, WRNL Richmond. headed the first Excellent- Dexter Mills, WDBJ Roanoke. Meritorious-Rod Lea, WWOD Lynchburg. NTSC which pro- Non -Metropolitan posed present black - Superior -L. E. Pettyjohn, WLPM Suffolk. and -white TV trans- Excellent -Frank Watkins, WSVS Crewe. mission standards to Meritorious -Bob Sterrett, WTON Staunton. Honorable Mention -H. B. Eller, WMEV Marion. the FCC. He recently testified on WOMEN'S NEWS Dr. Baker Metropolitan color TV before the Superior -Polly Daffron, WRNL Richmond. House Interstate & Foreign Commerce Com- Excellent-Mildred Alexander. WGH Newport mittee. News. Meritorious -Alice Brewer White, WTAR Nor- Announcement of the award was made by folk. Honorable Mention-Jean Gannaway, WWOD, RTMA following an April 17 meeting of its Lynchburg. board, which wound up a four -day industry Non -Metropolitan Superior -Barbara Harding, WMVA Martinsville. conference at Los Angeles [BT, April 20]. Excellent- Leslie Esgate, WRAD Radford. More than 204 million radio sets, with a Meritorious -Charlene Wall, WPUV Pulaski. with SOUNDCRAFT value 23 SPECIAL AWARDS factory of $4 billion, and million TV PROFESSIONAL RECORDING TAPE The judges recommended two special awards sets, valued at the same figure, have been which went to Joe Mason, WLEE Richmond, for turned out by the industry, the RTMA group it S an on -the -spot broadcast of the Virginia Wil- jed liam and Mary football game, and to Howard was told by J. B. Elliott, RCA, who repre- Hamrick, WRNL Richmond, for versatility for entering and placing in three different categories. sented RTMA's Set Div. He discounted any Cleaner highs, clearer lows, more faith- Maynard Dillaber, news director of WMVA claims of saturation in the radio set field. The Martinsville, and president of VAPA, received industry is producing receiving equipment at a ful reproduction -yours with Soundcraft the cup donated by WDBJ Roanoke, for the best record pace, he said. Professional Recording Tape. Its the protection of AP on news by a radio member. only tape that is Micro -Polished'... polished, buffed and repolished to produce a mirror -smooth surface. In ad- 141 HU 31/24 J.12I1 to lower IS dition distortion, Soundcraft Micro -Polished Professional Tape assures uniformity of output, improved high frequency response, better head contact and longer head life. Sure Fire Merchandising that is -as WPTR offers its JET- FIRE Next time, get the best professional SUPER MARKETS in Albany- Schenectady tope. Get Soundcraft . . . it's Micro - plan -36 Polished! -Troy and Upstate New York. REEVES P.S. Last year their Retail Sales were 25 Million Dollars. SOUNDCRAFT CORP. Dept. N -4 10 East .52nd Street UPSTATE NEW YORK New York 22, N. Y. LEADING INDEPENDENT *PAT. APPLIED FOR 50,000 WATTS wpm Represented by Weed and Co. Page 142 April 27, 1953 BROADCASTING TELECASTING -for automatic projection of 2x2 slides in unlimited, uninterrupted sequence!

You've always needed it-for low -cost, pro- between two lens systems. Two loaded fessional- quality TV commercialsand slide turrets give you a sequence of twelve here it is! Gray Research, maker of Telop, slides. Additional loaded turrets can be Telop II and other specialized TV equip- substituted in seconds, providing an un- ment, proudly announces the new Gray limited sequence. Overall dimensions: TELOJECTOR. This compact, portable unit 141 "x 18% ^x 16 ". Weight: 32 pounds. gives you remote control projection of standard 2x2 slides in uninterrupted This new Gray TELOJECTOR solves many sequence ... with studio effects of fading, problems for large and small stations alike. lapping and superimposition. Production is underway. Get all the facts In the TELOJECTOR, projection alternates -now!

At the NARTB Convention, visit Room 2109, Hotel Biltmore

AND DEVELOPMENT CO., INC., HILLIARD STREET, MANCHESTER, CONN. Division of The GRAY MANUFACTURING COMPANY- Originators of the Gray Telephone Pay Station and the Gray Audograph and PhonAudograph

BROADCASTING TELECASTING April 27, 1953 Page 143 FOR THE RECORD

location to be determined. Transmitter location State Rt. 51, VA mi. N of intersection with State Rt. 36. Geographic coordinates 45° 01' 22" N. ACTIONS OF THE FCC Lat., 93° 10' 12" W. Long. Transmitter and antenna GE. Legal counsel Fisher, Wayland, Du- April 16 through April 22 vall & Southmayd, Washington. Consulting engineer Kear & Kennedy, Washington. Principals include President Robert Butler (68.6 %). ship- Includes data on new stations, changes in existing stations, ownership changes, hearing builder, and Vice President Alvin Gluek (7.8%), cases, hearing calendar, new petitions, rules & standards changes and routine roundup. brewer. City priority status: Gr. B -5, No. 207. Granted April 16. Abreviations: Minneapolis, Minn. -WMIN Bcstg. Co. (WMIN). CP- construction permit. DA- directional an- megacycles. D -day. N- night. LS -local sun- Granted vhf Ch. 11 (198 -204 mc); ERP 316 kw tenna. ERP- effective radiated power. STL- set. mod. - modification. trans. - transmitter. visual. 158 kw aural on share time basis with studio- transmitter link. synch. amp.- synchro- aril.- unlimited hours. kc - kilocycles. SSA - Minn. TV Public Service Corp. (WTCN). An- nous amplifier. vhf -very high frequency. uhf - special service authorization. STA- special tem- tenna height above average terrain 551 ft.. above ultra high frequency ant.- antenna. aur.- aural. porary authorization. (FCC file and hearing ground 537 construction vis. visual. kw kilowatts. w watts. mc- docket numbers are given in parentheses.) firsyear ope ating cst $225,000. e55 - - - $275,000. Post office address 538 Hamm Bldg., St. Paul. Studio location Frontenac St. and St. Anthony Ave., St. Paul. Transmitter location 51, 11/4 N. FCC Broadcast Stations Authorizations Television Station Grants and Aplications State Rt. mi. of intersection with State 14, 1952 Rt. 36. Geographic coordinates 45° 01' 22" N. Lat., as of March 31, 1953 Since April 93° 10' 12" W. Long. Transmitter and antenna 11, GE. Legal counsel Dow, Lohnes & Albertson, AM FM TV Grants since July 1952: Washington. Consulting engineer Jansky & Licensed (all on air) 2,405 573 101 Vhf Uhf Total Bailey, Washington. Principals include President CPs on air 19 33 1'63 Commercial 1151 218 3331 N. L. Bentson and Secretary Mort Benison con- Total on air 2,424 607 $164 Educational 2 13 15 trol 87% of stock as trustees of testamentary trust CPS not on air 133 21 255 of Edward Hoffman; Executive Vice President Total authorized 2,557 628 Total Operating Stations in U. S.: Frank M. Devaney (10%), and L. C. Borgstrom Applications in hearing 412 Vhf Uhf Total (3 %). Applicant also has interest in WRFW Eau New station requests 250 7 639 Claire, Ws., KZYZ Redlands, Calif., and KELO Facilities change requests 177 41 19 Commercial on Air 137 28 165 Sioux Falls, S. D. City priority status: Gr. B -5. No. 207. Granted April 16. Total applications pending 973 112 740 Applications filed since April 14, 1952: Licenses deleted in March o 4 0 Cape Girardeau, Mo. -KGMO Radio & Tele- CPs deleted in March 3 1 0 New Amnd. Vhf Uhf Total vision Inc. (KGMO). Granted uhf Ch. 18 (494- 760 337 450 1,0971 500 mc); ERP 11 kw visual. 5.9 kw aural; antenna *Does include noncommercial educational Commercial 610 height above average 148 above not Educational 24 7 4 24 terrain ft., FM and TV stations. ground 193 ft. Estimated construction cost $131; tAuthorized to operate commercially. 475, first year operating cost $144,000, revenue Total 784 337 617 504 1,1211 $132,000. Post office address Radio Station KGMO, Cape Girardeau, Mo. Studio and transmitter One CP has been returned. location at intersection of U. S. 61 and Eastbound AM and FM Summary through April 22 ' One applicant did not specify channel. . State 74. Geographic coordinates 37° 16' 45" N. Includes 398 already granted. Lat., 89° 33' 28" W. Long. Transmitter DuMont. Appls. In Antenna Workshop Assoc. Consulting engineer on Pend. Bear- Fred O. Grimwood & Co.. St. Louis. Principals Licensed CPs ing ing Note: Processing of uncontested TV applica- include Richard C. Brandt (19.7%). William C. AM 2,427 2,410 156 246 92 tions has been extended through both the Group Brandt (19.7%), William M. Bryan (19.7%), John FM 607 569 54 9 1 A -2 and group B city priority lists. J. Parker (19.7 %), Edwin Erlbacher (19.7%), and Rush H. Limbaugh (1.5%). City priority status: Gr. A -2, No. 239. Granted April 16. Keene, N. H.-WKNE Corp. (WKNE). Granted uhf Ch. 45 (656 -662 mc); ERP 23 kw visual, 12.5 New TV Stations . . . kw aural; antenna height above average terrain 800 ft., above ground 375 ft. Estimated construc- Decisions tion cost $164,615.62, first year operating cost $74,100, revenue $50,000. Post office address 17 Waterloo, Ind. - Tri -State TV Inc. (WDOK Dunbar St., Keene. Studio location 17 Dunbar Cleveland). Granted uhf Ch. 15 (476 -482 mc); St. Transmitter location 7.5 mi. NW of Keene. ERP 20.5 kw visual, 11 kw aural; antenna height Geographic coordinates 43° 01' 06" N. Lat., 72° above average terrain 919 ft., above ground 526 21' 31" W. Long. Transmitter and antenna RCA. ft. Estimated construction cost $198,582, first year Legal counsel Dow, Lohnes & Albertson, Wash- operating cost $203,640, revenue $244,200. Post ington. Consulting engineer Craven, Lohnes & office address 114 Engineers Bldg., Cleveland, Culver, Washington. Principals include President Ohio. Studio and transmitter location on Old Joseph K. Close (61.78 %n), Treasurer George W. U. S. 6. Geographic coordinates 41° 25' 39" N. Smith (9 %), Lyman Spitzer (5 %). City priority Lat., 85° 00' 58" W. Long. Transmitter and an- status: Gr. A -2, No. 348. Granted April 22. tenna RCA. Legal counsel Hogan & Hartson, Albany, N. Y.- Hudson Valley Bcstg. Co. Inc. Washington. Consulting engineer R. M. Pierce, (WROW-AM-FM). Granted Cleveland. Principals include President R. M. ERP 200 kw v isual, 00u kw aural; antenna Pierce (22.5%), president WDOK Cleveland; height above average terrain 1,160 ft., above Treasurer F. C. Wolf (22.5%). treasurer WDOK ground 323 ft. Estimated construction cost $365; Cleveland; Vice President E. Harry Camp (10%). 474, first year operating cost $229,660, revenue general manager WDOK Cleveland and other $250,000. Post office address 248 State Street, minority stockholders. City priority status: Gr. Albany. Studio location 248 State Street, Albany. A -2, No. 870 (Angola, Ind.). Granted April 16. Transmitter location Side of Mt. Helderberg, 2 St. Paul, Minn.-Minn. TV Public Service Corp. mi. W of New Scotland. Geographic coordinates (WTCN). Granted vhf Ch. 11 (198 -204 mc); ERP 42° 37' 20" N. Lat., 74° 00' 38" W. Long. Trans- 316 kw visual, 158 kw aural on share time basis mitter and antenna GE. Legal counsel D. F. with WMIN Bcstg. Co. Antenna height above Prince, Washington. Consulting engineer McIn- it's best to be in the.... average terrain 551 ft., above ground 537 ft. tosh & Inglis, Washington. Principals include Estimated construction cost $383,355, first year President John J. Quinlan (11.5 %), Treasurer operating cost $225.000, revenue $275,000. Post Louis H. Gross (11.5%), Vice President Hyman MIDDLE office address 50 S. Main St., Minneapolis. Studio Abrahms (7.2 %), Executive Vice President Harry ...and the best is WSLI, the oldest re- HE LATEST gional station in Jackson at the same favorable middle position on the dial. WCKY STORY JACKSON. MISSISSIPPI SELL WITH THE BIG PLUS

' ON WCKY THE CINCINNATI OUT OF HOME AUDIENCE IS COMPLETELY DOMINATED BY WCKY

Weed and Company, National Representatives

Page 144 April 27, 1953 BROADCASTING TELECASTING A visit to BMI's Convention Exhibit will give evidence that BMI has fulfilled the principles on which it was established, and will show how it has served the entire field of music.

You will see the results accomplished by BMI and its allied organizations - AMP -BMI Canada, Ltd. -and the large family of publishers and composers whose catalogs are licensed for performance through BMI.

We hope this evidence is apparent in the day to day activities of BMI which come to you in many forms:

The BMI repertoire of pop music and the outstanding succession of BMI song hits. The progress and development of BMI's "Teen Age Book Parade" and "Concert Music" projects. The friendly relations that BMI has established with performing rights organizations and publishers in countries throughout the world.

The series of BMI Program Clinics, now in the third year, with a 1953 schedule covering 43 cities in the U. S. and five in Canada. The wide variety of BMI programming aids and helpful data supplied to broadcasters almost daily.

BMI's representatives at the Convention will be looking forward to your visit to "Exhibit A." BROADCAST MUSIC, INC. 580 FIFTH AVENUE NEW YORK 36, N. Y.

NEW YORK CHICAGO HOLLYWOOD TORONTO MONTREAL

BROADCASTING TELECASTING April 27, 1953 Page 145 FOR THE RECORD

L. Goldman (11.4 %) and Secretary Rosen- blum gHyman bid (BâT. April 20] for Voption on 49 -50% interest in Hudson Valley permit. City NOW! No priority status: B -2, No. 141. Granted April 16. other Columbus Ohio The Ohio State University (WOSU). Granted- noncommercial, educational station on uhf Ch. 34 (590 -596 mc); ERP 205 kw visual, 110 kw aural; antenna height above average terrain 560 ft., above ground 593 ft. Esti- mated construction cost $425,400, first year operating cost $150,000, revenue none. Post office ad- Winston-Salem dress Columbus 10, Ohio. Studio and transmitter NE corner of N. Starr & W. Lane Ave. Geo- graphic coordinates 40° 00' 28" N. Lat., 83° 02' 49" W. Long. Transmitter and antenna RCA. Legal counsel Attorney General of Ohio. Consulting engineer Robert C. Higgy, Ohio State University. Principals include members of the Board of Trustees, Ohio State University, and University Radio Station is officials, including President Howard L. Bevis, Secretary of the Board Carl E. Steeb, and Rob- ert C. Higgy, director WOSU. Granted April 22. Miami, Okla. -Miami TV Co. Granted uhf Ch. 58 (734 -740 mc); ERP 1.75 kw visual, 0.87 kw aural: antenna height above average terrain 230 ft., above ground 247 ft. Estimated construction more powerful cost $113,091, first year operating cost $100,000, revenue $120,000. Post office address P. O. Box 420, Wichita Falls, Tex. Studio and transmitter location Miami Hotel, Main St., Miami, Okla. Geographic coordinates 36° 52' 36" N. Lat., 94° 52' 38" W. Long. Transmitter and antenna GE. Legal counsel Dow, Lohnes & Albertson, Wash- ington. Consulting engineer A. Earl Cullum Jr., than Dallas. Principals include general partners George L. Coleman (75 %), 24% owner Monterey Radio -TV Corp. (KMBY Monterey, Calif.) and grantee for sharetime on Ch. 8 at Monterey, and Kenyon Brown (25 %), with interests in Little Rock Telecasters Inc. (grantee for uhf Ch. 17 at Little Rock, Ark.); owner of KWFT Wichita Falls, Tex., grantee for vhf Ch. 6 there, and KBYE Oklahoma City. City priority status: Gr. A -2, No. 443.` Granted April 22. Abilene, Tex. -Reporter Bcstg. Co. (KRBC). Granted vhf Ch. 9 (186 -192 mc); ERP 17.4 kw visual, 8.7 kw aural; antenna height above average terrain 770 ft., above ground 449 ft. Estimat- ed construction cost $170,768, first year operating 5000 WATTS cost $170,000, revenue $160,000. Post office address V A. 984 N 4th St., Abilene, Tex. Studio location to .ML.IIIY NC. be determined. Transmitter location near U. S. 84, 11 mi. South of Abilene. Geographic coordi- 1 .u..n.. SUPER COVERAGE nates 32° 17' 13" N. Lat., 99° 44' 20" W. Long. Transmitter and antenna RCA. Legal counsel vOy REIDSYILLE4i IN A SUPER MARKET , Dempsey & Koplovitz, Washington. Consulting engineer Commercial Radio Equipment Co., ------..° Principals include President Eva ) Washington. KWlla,fóaé°1 i 1 o°D May Hanks (64 %), Chairman of Board George WINSTON -SALEM S. Anderson (16%), Vice President Howard Bar- `---*---WMSTeFUEEM* i rett (8 %) and Max Bentley (8 %). (KWKC .c ___i GREENSBORO dropped competing bid). Granted April 16. °..... i RIfN TRADING AREA ° e.. . IOINE Wheeling W. Va.- Tri -City Bcstg. Co. (WFTR isowasvnuÌ. Bellaire, Ohio). Granted vhf Ch. 7 (174 -180 mc); cI1YIac10 ERP 316 kw visual, 160 kw aural; antenna height Sf/,TESYILL[_. '. s above average terrain 580 ft., above ground 358.5 ft. Estimated construction cost $851,100, first year OWTOB's NEW operating cost $365,270, revenue $225,000. Post office address P. O. Box 567, Bellaire, Ohio. Stu- 5000 WATT dio location 400 Water St. Transmitter location 1.7 miles due E. of Wheeling. Geographic co- DAYTIME COVERAGE ordinates 40° 03' 41" N. Lat.. 80° 45' 08" W. Long. Transmitter and antenna RCA. Legal counsel Maurice R. Barnes, Washington. Consulting ennggií neer W. L. Foss (J. A. Moffet), Washington. Prin- cipals include President Thomas M. Bloch (8.7 %), Vice President Albert V. Dix (32 %), 10% owner of WWST -AM -FM Wooster, Ohio; Secretary - COVERAGE AREA POPULATION 483,766 Treasurer Gordon C. Dix (16.8 %), 10% owner of WWST- AM-FM. The Jesse A. Bloch estate (exe- COVERAGE AREA RETAIL SALES $350,778,000 cuted by T. M. Bloch and Betty Bloch Harris) owns 35.3 %. WKWK -TV Corp. (News Pub. Co. and John B. Reynolds) has dropped competi bid. Tri -City agrees to sell News Pub. Co. 34 for $30,154. News Pub. will sell Mr. Reynolds 4% for $3.547. City priority status: Gr. A -2, No. 31. Granted April 22. Call Letters Assigned KISJ (TV) Pocatello, Idaho-Tribune -Journal Co., vhf Ch. 6. WMT -TV Cedar Rapids, Iowa -American Bcstg. Stations, vhf Ch. 2. WCNO -TV New Orleans, La.- Community TV Corp., uhf Ch. '32. WNOH (TV) Northampton, Mass. - Regional TV Corp., uhf Ch. 36. KMON-TV Great Falls, Mont. -Montana Farmer Inc., vhf Ch. 3. KNDX (TV) Minot, N. D.-Rudman TV Co., vhf Ch. 10. WCRS -TV Greenwood, S. C.- Grenco Inc., uhf TS Ch. 21. KDTX (TV) Dallas, Tex.-Uhf TV Co., uhf DAIE Ch. 23. WMEV -TV Marion, Va.- Mountain Empire

5 YTWATWMTS. 1000 Bcstg. Corp., uhf Ch. 50. NIGHTIME Applications North Miami, Fla. - Dade Video Inc., vhf Ch. 10 H -R REPRESENTATIVES kw aural; heightgqNorth above average COMING SOON - WTOB -TV antenna construction cost $680,756, first year operating cost $758, 130, revenue $784,373. Post office addressi Bis- Page 146 April 27, 1953 BROADCASTING TELECASTING cayne Bldg., Miami. Studio location 13540 Dixie Hwy., North Miami. Transmitter location E. of Hwy. 9, 0.3 mi. S. of Dade -Broward city line. Geographic coordinates 25° 58' 8" N. Lat., 80° 9' 51" W. Long. Transmitter and antenna RCA. Legal counsel A. Harry Becker, Washington. Consulting engineer George C. Davis, Washing- ton. Principals include President Frank Bryson (10 %), industrialist; Executive Vice President Angus Graham (10 %), contractor; Treasurer Perry Wilts (10%), contractor; Secretary Lucille Von Arx (10 %), lawyer and restauranteur; As- sistant Secretary David Rabinowitz (10 %), radio - TV producer, jeweler; James Noel (10 %), attorney and realtor; H. L. Clark Jr. (10 %), realtor; Donald Stewart (10 %), steel products; Marshall Luce (10 %), auto parts wholesaler, and William Eichenbaum (10%), realtor. City priority status: Gr. B -4, No. 193. Filed April 21. Claremont, N. H. Granite State Bcstg. Co. (WTSV Claremont, -WKBR Manchester, WTSL Lebanon), uhf Ch. 37 (608 -614 mc); ERP 1.187 kw visual, .644 kw aural; antenna height above average terrain 1,140 ft., above ground 219 ft. Estimated construction cost $73,000, first year operating cost $40,000, revenue $40,000. Post office address 155 Front St., Manchester, N. H. Studio location 221 Washington St., Claremont. Trans- mitter location Summit Green Mt., Claremont. Geographic coordinates 43° 23' 48" N. Lat., 72° 17' 59" W. Long. Transmitter GE, antenna Work- shop Assoc. Principals include President Wil- liam Barkley (28.2 %), executive vice president of Collins Radio Co., Cedar Rapids, Iowa; Vice President H. Scott Killgore (20 %), sales manager of Emerson Radio & TV Co.; Treasurer William Rust Jr. (40 %), general manager of Granite State Bcstg. Co. City priority status: Gr. A -2, No. 406. Filed April 20. Durham, N. C.- Public Information Corp. (WSSB), resubmitted application for uhf Ch. 46 (662 -668 mc); ERP 90.3 kw visual, 45.15 kw aural; antenna height above average terrain 482 ft., 11 to PROVEN, above ground 339 ft. Estimated construction cost IT'S A $121,209, first year operating cost $200,000, revenue $200,000. Ch. 46 already has been granted COPYRIGHTED, T. E. Allen and Son, but action has been set for HIGHLY PROFITABLE, hearing upon protest by WSSB Post office ad- WILL dress 211 Riggsbee Ave., Durham. Studio loca- THAT tion 211 Riggsbee Ave. Transmitter location PROGRAM Carpenters Pond Rd., 0.2 mi. S. of Durham RADIO County line. Geographic coordinates 35° 55' 57" STATION N. Lat., 78° 44' 32" W. Long. Transmitter DuMont, antenna RCA. Consulting engineer Kear & Ken- TO YOUR nedy, Washington. Principals include Mrs. P. M. ADD PRESTIGE Sawyer (11 %), housewife; P. M. Sawyer (40 %), U. S. Internal Revenue employe; Secretary - Treasurer Roma S. Cheek (16 %), Duke U. in- structor; Harold Thorns (14 %n), 99% owner of WISE Asheville, N. C., and '71% WEAM Arling- ton, Va. City priority status: Gr. A -2, No. 52. Filed April 20. Cincinnati, Ohio - Rounsavllle -Clark TV Co. PEOPLE (Robert W. Rounsavllle and George M. Clark, "THE SPEAK" equal partners), uhf Ch. 54 (710 -716 mc); ERP 89 kw visual, 50.5 kw aural; antenna height above average terrain 344 ft., above ground 399 ft. Estimated construction cost $221,660, first year operating cost $250,000, revenue $300.000. Post WINS HONORABLE MENTION office address 3165 Mathieson Dr. NE, Atlanta, Ga. Studio location to be determined, Cincinnati. Transmitter location 1,400 ft. W. of junction of Beekman St. and Frickle Rd., Cincinnati. Geo- In the recently held 17th American Exhibition of Educational graphic coordinates 39° 8' 50" N. Lat., 84° 33' 20" W. Long. Transmitter DuMont, antenna GE. Radio and Television Programs at Ohio State University, sponsored Legal counsel Welch, Mott & Morgan, Washing- ton. Consulting engineer John H. Mullaney, Washington. Mr. Rounsaville owns WMBM Miami by the Institute for Education by Radio -Television, KOAT's The Beach; WLOU Louisville; WQXI Atlanta; WBAC Cleveland, Tenn.: half -interest in WGRV Greene- ville, Tenn.; 51% of WBEJ Elizabethton, Tenn., People Speak" was awarded honorable mention. and recently purchased permit of WCIN Cin- cinnati [B.T, April 13]. Mr. Clark is a banker and owns 49% of WBEJ. City priority status: is Gr. B -2, No. 164. Filed April 17. The citation reads, "KOAT to be congratulated on originat- Youngstown, Ohio -Valley TV Co., uhf Ch. 21 (512 -518 mc) (already granted to Pelan Indus- ing and carrying out an idea basic to America." tries); ERP 210.2 kw visual, 105.1 kw aural; antenna height above average terrain 490 ft., above ground 550 ft. Estimated construction cost $297; 500, first year operating cost $360,000. revenue AMII HERE'S WHAT OTHER milmmw $450,000. Post office address 3121 Market St., Youngstown. Studio and transmitter location STATIONS SAY: Midlothian Bldg., Youngstown. Geographic coordinates 41° 03' 43" N. Let., 80° 38' 07" W. Long. INEXPENSIVE - WORTH Transmitter and antenna RCA. Legal counsel "Created more comment Segal, Smith & Hennessey, Washington. Con- SEVERAL TIMES ITS COST sulting engineer George P. Adair, Washington. than any program that's Principals include President and Treasurer Albert Wagner (86.4 %). automobile dealer; Wal- "The People Speak" is a copyrighted ever been on the air." ter Dietz Jr. (8%), sales manager of WBBW Youngstown; John Cherpack Jr. (4 %), president public participating radio program on and one -third owner WBBW, president WTAG Ashland, Ohio. City priority status: Gr. A -2, community, state and national affairs. "Our answer to TV No. 5. Filed April 20. On one station over 6000 people par- competition." Applications Amended ticipated on this program in one year. Sacramento, Calif. -Cal Tel Co. Amends bid for It's a powerful audience pulling pro- uhf Ch. 40 to change ERP from 234 kw visual "We agree -it's tremen- and 120 kw aural to 258 kw visual and 134 kw gram is easy to handle ... low in aural; relocate transmitter from atop Pine Hill, ... dous." 10 mi. W. of Placerville to Garden Hwy, 3.4 mi. cost and only one station licensed for NW of Sacramento; change antenna height above each market. average terrain from 1,384 ft. to 486 ft.; specify studio location as Chamber of Commerce Bldg., NAMES OF STATIONS GIVEN ON Sacramento and make equipment changes. Later for full information REQUEST reamended to change ERP to 268 kw visual and Write 140 kw aural and lower antenna height to 326 ft. NO Filed April 22. OELIGATION Harlingen, Tex. -Rio Grande TV Corp., vhf Ch. 4 applicant, seeks name change to Magic Triangle Televisors Inc. Filed April 13, Wheeling, W. Va. Tri -City Bcstg. Co. (WFTR Alvarado Broadcasting Co., 122 S. Tulane, Albuquerque, N.M. Bellaire, Ohio) Seeks amendment to transfer 34% holding to News Pub. Co. for $30,154 and BROADCASTING TELECASTING April 27, 1953 Page 147 FOR THE RECORD redistribute stock among present stockholders. Tri -City Bcstg. Co. (See New TV Stations, De- Properties of Minn. Granted ERP change on uhf News Pub. Co. and John B. Reynolds have cisions). Dismissed April 16. Ch. 38 from 17 kw visual and 9.6 kw aural to dropped their competing bid (WKWK TV Corp.) 14.5 kw visual and 7.8 kw aural and change studio for vhf Ch. 7. Mr. Reynolds is to acquire 4% location from "to be determined" to 4th Ave. W. from News Publishing if he sells interest in Existing TV Stations . . ° and Superior St., Duluth. Granted April 13. WKWK within year. Consideration $3,547. Filed April 16. WARK -TV Akron, Ohio -Summit Radio Corp. Decisions Granted ERP boost on uhf Ch. 49 from 145 kw Shreveport, La. -KTBS Inc. Requests amend- visual and 73 kw aural to 180 kw visual and 91 ment of vhf Ch. 3 bid to change ERP from KQTV (TV) Ft. Dodge, Iowa- Northwest TV kw aural. Granted April 14. 62 kw aural to 55 kw; consent to RCA trans- Co. Granted ERP change on uhf Ch. 21 from 23 mitter. Filed April 16. kw visual and 12.5 kw aural to 18 kw visual and WLEV -TV Easton, Pa.- Associated Bcstrs. Uhf 9.6 kw aural. Granted April 14. Ch. 51 grantee issued special temporary authority Knoxville, Tenn. -Tennessee TV Co. Requests KEDD (TV) Wichita -CWC Co. Granted ap- for commercial operation, effective April 13- amendment of application for vhf Ch. 10 to boost proval for studio and transmitter location at June 29. Granted April 13. ERP from 316 kw visual and 158 kw aural to 37th and Hillside Sts., Wichita; change geographic 316 kw visual and 190 kw aural and change an- WCOS -TV Columbia, S. C. -Radio Columbia. coordinates from 37° 46' 57" N. Lat., 97° 30' 7" Uhf Ch. 25 grantee issued STA for commercial tenna height above average terrain from 906 ft. W. Long. to 37° 45' 11" N. Lat., 97° 18' 16" W. to 914 ft. Filed April 21. operation, effective April 13 -Sept. 15. Granted Long. Granted April 14. April 13. WAAM (TV) Baltimore-WAAM Inc. Granted ERP boost on vhf Ch. 13 to 316 kw visual and Applications Dismissed 158 kw aural; antenna height above average Applications terrain 1,000 ft. Granted April 22. KDZA -TV Pueblo, Colo. Pueblo Radio Co. Rochester, N. Y.-Meredith Engineering Corp. WBAL -TV Baltimore -Hearst Corp. Granted - ERP increase on Ch. 11 to 310 kw visual and 160 Seeks relocation of transmitter and studio from At request of attorney dismissed application 3011 Elizabeth St., Pueblo, to 31st and West Sts., for uhf Ch. 15. Leaves WGVA Geneva and kw aural. Antenna height above average terrain 1,010 ft. Granted April 22. near Pueblo and requests waiver of Sec. 3.613(b) WARC Rochester bids pending. Dismissed of Commission's rules. Filed April 6. April 13. WBKZ -TV Battle Creek, Mich. -Booth Radio & TV Stations. Granted ERP drop on uhf Ch. WTVJ -TV Miami, Fla.- Southern Radio & TV Wheeling, W. Va. -WKWK TV Corp. Dismissed 64 from 123 kw visual and 66.4 kw aural to 110 Equip. Co. Seeks modification of CP for vhf Ch. application for vhf Ch. 7 at request of attorney. kw visual and 62 kw aural. Granted April 13. 4 to decrease aural ERP from 100 kw to 87 kw; Principals acquire option in uncontested bid of WFTV (TV) Duluth, Minn. -Great Plains TV relocate transmitter from Biscayne Blvd. at 142d St., N. Miami Beach, to intersection of NE 6th Ave. and Hollandale Beach Blvd., 2.7 mi. SW of Hollywood City Hall; move studio from 316 N. Miami Ave. to NW 3d St., Miami. Geographic coordinates 25° 59' 08.5" N. Let., 80° 11' 34.5" Long. Filed April 22. KTVH (TV) Hutchinson, Kan. -Hutchinson TV Inc. Seeks modification of its CP for vhf Ch. 12 to change ERP from 115 kw visual and 58 kw aural to 210 kw visual and 105 kw aural; change transmitter and studio locations from 5 mi. N. of Hutchinson to 8.3 mi. E. of Hutchinson and to 17th and Plum Sts., Hutchinson, respectively; change geographic coordinates from 38° 09' 05" N. Lat., 97° 57' 32" W. Long. to 38° Radio's 23" N. Lat., 97° 46' 36" W. Long.; increasencrease antenna height above average terrain from 624 ft. to 810 ft., above ground from 574 ft. to 780 ft. Requests approval of transfer of 23% interest of K. T. Anderson, to be divided among several existing and two new minority stockholders that assume Mr. Anderson's obligation to lend the corporation $100,000. No other consideration specified. Filed April 3. WAFB -TV Baton Rouge, La. -Modern Bcstg. Co. Requests permit to replace CP for uhf Ch. G ROWING 28. Filed April 22. KEDD (TV) Wichita, Kan. -CWC Co. Requests relocation of transmitter from 2 Mi. E. of Col - wich, Kan., on U. S. Rt. 96 to 37th St. at Hillside Ave., Wichita; revision of geographic coordinates from 37° 46' 57" N. Lat., 97° 30' 7" W. Long to 37° 45' 11" N. Lat., 97° 18' 16" W. Long. As- signed uhf Ch. 16. Filed March 23. There are more radio sets in American WMGT (TV) North Adams, Mass. -Graylock Bcstg. Co. Seeks modification of its CP for Ch. 74 to change ERP from 1 kw visual and 0.5 300 homes than there are beds . . . there kw aural to kw visual and 155 kw aural; are relocate transmitter from Mohawk Trail near Strykers Rd., North Adams, to atop Mt. Grey- lock, 2.6 mi. NE of Adams. Geographic coord- more than twice as many radio sets as there inates 42° 38' 11" N. Lat., 73° 10' 4 W. Long. Antenna height above average terrain 2,063 ft., above ground 200 ft. Filed April 6. WIL -TV St. Louts - Missouri Bcstg. Corp. are telephones. Every two- and -a -half sec- Seeks modification of CP for uhf Ch. 42 to increase ERP from 79 kw visual and 46 kw aural to 171 kw visual and 89 kw aural; install new onds, someone, somewhere, buys a radio set. transmitter (GE) and antenna (GE). Antenna height above average terrain 487 ft., above ground 540 ft. Filed April 10. WJTN -TV Jamestown, N. Y. -James Bcstg. Co. Requests modification of its CP for uhf Ch. 58 to reduce ERP from 100 kw visual and 58 kw And in the nation's second largest market, aural to 69.2 kw visual and 37.2 kw aural; change studio and transmitter locations to 2.5 mi. WSW of Jamestown from 110 W. 3d St., Jamestown, WGN reaches more homes each week than and to Oak Hill Rd., 4 mi. E. of Frewsburg, respectively. Geographic coordinates 42° 05' 06" N. Lat., 79° 17' 23" W. Long. Antenna height above average terrain 706 ft., above ground 541 any other Chicago station. ft. Filed April 13. WRGB (TV) Schenectady, N. Y. General Electric Co. Requests modification -of CP for vhf Ch. 4 to change ERP from 98 kw visual and 49 kw aural to 94 kw visual and 47 kw aural and make equipment changes. Filed April 16. WUTV (TV) Youngstown, Ohio -Albert Polan et al., partners in Polan Industries. Requests Chicago 11 modification of CP for uhf Ch. 21 to boost ERP from 170 kw visual and 85 kw aural to 218 kw A Clear Channel Station Illinois visual and 114.5 kw aural and make equipment changes. Filed April 13. Serving the Middle West 50,000 Watts Lawton, Okla.-Lawton Bcstg. Co., 1600 kc, 1 kw unlimited. Estimated construction cost 720 $50,689; first year operating cost $57,000; first year MBS revenue $72,000. Principals are President Allen On Your Dial Bilbrey (30 %), grocer; Secretary -Treasurer Jack Greer (25%n), realtor; J. C. Glower (25%), oil Chicago aise for Minneapolis -St. Paul, Detroit, Cincinnati and M Ilwaukee driller. Post office address: 3140 Cache Rd., Eaten 8aiea onto: 220 E. 42nd Strut, New York 17, N.Y. for New York City. Philadelphia and Boston Lawton. Filed April 16. WENS (TV) Pittsburgh, Pa. -A. D. Faust et al. Geo. P. Helllngbery Co. d/b as Telecasting Co. of Pittsburgh. Requests Advertising Solicitors for All Other Cities modification of CP for uhf Ch. 16 to boost ERP Los Angeles -4l1 W. 5th Street New York -500 5th Avenue Atlanta -223 Peachtree Street from 89 kw visual and 50 kw aural to 200 kw Chicago -307 N. Michigan Avenue , San Francisco-525 Market street visual and 106 kw aural; change studio and transmitter locations from "to be determined" and Rue Grand Vue at Attica St., Pittsburgh, respectively, to 700 Ivory Ave., Pittsburgh. Geo- graphic coordinates changed from 40° 26' 45" N. Lat., and 80° 2' 4" W. Long. to 40° 29' 39" N. Lat., 80° 00' 16" W. Long. Antenna height above Page 148 April 27, 1953 BROADCASTING TELECASTING average terrain 858 ft., above ground 552 ft. Filed April 14. WTV@ (TV) Pittsburgh, Pa.- Golden Triangle TV Corp. Seek modification of CP for uhf Ch. 47 to locate studio and transmitter at Shlolh St. bounded by Grandview and Wyoming Aves. and Sycamore St. Geographic coordinates 40° 25' 52" N. Lat., 80° 00' 25" W. Long. Filed PROOF of PERFORMANCE April 6. WCOS -TV Columbia, S. C. -Radio Columbia. Seeks modification of CP for uhf Ch. 25 to change ERP from 74 kw visual and 42 kw aural Gradient' Microphones to 78.4 kw visual and 39.2 kw aural. Filed Shure slender April 10. WMCT (TV) Memphis, Tenn. -Memphis Pub. Co. Requests amendment to change ERP on solve difficult acoustic problem vhf Ch. 5 from 51.6 kw visual and 25.8 kw aural to 76.03 kw visual and 51.17 kw aural and correct geographic coordinates to 35° 10' 13" N. Lat., 89° 53 12" W. Long. Filed April 9. KCEN -TV Temple, Tex. -Bell Pub. Co. Seeks modification of CP for Ch. 6 to boost ERP from 13 kw visual and 6.5 kw aural to 100 kw visual and 50 kw aural; change transmitters and antenna and relocate transmitter from N. 1st St. and Temple city limits to 1 mi. S. on Hwy 81. Eddy. Tex. Geographic coordinates 31° 17' 06" N. Lat., 97° 15' 34" W. Long. Antenna height above average terrain 819 ft. Filed April 22. KCMC -TV Texarkana, Tex. -KCMC Inc. Re- quests modification of CP for vhf Ch. 6 to boost ERP from 18.5 kw visual and 9.4 kw aural to 28.2 kw visual and 15.2 kw aural and make equipment changes. Filed April 14. KVOS -TV Bellingham, Wash.-KVOS Inc. Seeks modification of CP for vhf Ch. 12 to increase ERP from 16 kw visual and 8 kw aural to 33.4 kw visual and 16.9 kw aural and change antenna system. Filed April 8. WTAC -TV Flint, Mich. Trendle - Campbell Bcstg. Corp. Seeks modification- of CP for uhf Ch. 16 to decrease ERP from 59 kw visual and 29.5 kw aural to 13.77 kw visual and 6.885 kw aural; change transmitter and studio location from 740 S. Saginaw St. to Lapeer Rd. and Burr Blvd., Flint; correct geographic coordinates from 43° 00' 49" N. Lat., 83° 41' 20" W. Long. to 43° 00' 27" N. Lat., 83° 39' 54 ", and make equipment changes. Filed April 16. WNOW -TV York, Pa. -H. J. Williams et al. d/b as Helm Coal Co. Requests ERP change on uhf Ch. 54 from 96 kw visual and 54 kw aural to 93 kw visual and 50.2 kw aural; change studio location from 25 S. Duke St., to 2.9 mi. NE of York city limits; revise geographic coordinates to 39° 59' 59.6" N. Lat., 76° 41' 33.3" W. Long.; increase antenna height above average terrain to 660 ft. and make equipment changes. Filed April 21.

New AM Stations . . . Decisions Tucson, Ariz.- Tucson Radio Inc. Granted new AM station, 1230 kc, 250 w unlimited. Es- timated construction cost $17,000, first year operating cost $37,552, first year revenues $50,000. Officers: President Peter Trowbridge (58%), radio engineer; Vice President DeWitt Wray (42 %), former motel operator. PO address: 2921 E. Ninth St., Tucson. Granted April 16. Delray Beach, Fla. -Robert Misenheimer tr /as Delray Bcstrs. Granted 1420 kc, 500 w daytime. Estimated construction cost $14,550; first year operation cost $27,000; first year revenues $39.500. PO address: 2006 James St., Durham, N. C. Mr. Misenheimer is commercial manager of WNCA Silver City, N. C. Granted April 22. Wheaton Md.- Commercial Radio Equipment Co. (WASH [FM] Washington, D. C.) Granted "315" 1540 kc 250 w daytime. Estimated construction cost $5,230, first year operating cost $48,000, rev- GENERAL enue $60,000. (Construction cost does not include PURPOSE studio technical equipment, antenna tower, land list Puce or buildings. constructed at cost of $66,060 for $7500 WASH [FM] Washington and valued at $100,000.) Sole owner of applicant is Everett L. Dillard licensee of WASH (FM) Washington, owner of the Continental FM Network and owner of Commercial Radio Equipment Co. (consulting engineering firm), Washington. Post office address: 810 International Bldg., 1319 F St., N.W., Washington 4, D. C. Granted April 16. Evanston Wyo.-Advertising Enterprises Ltd. Granted lá!40 kc, 250 w fulltíme: antenna 200 ft. Estimated construction cost $11,000 first year $36,000, operating cost revenue $41,000. Equal Former Governor Stevenson of Illinois, pictured as he addressed (50%) partners include Melvin E. Whitmore and Detroit audience on Labor Day, during the 1952 Edwin L. Bunts, owner of Bullis Furniture Co., campaign. Powell, Wyo. Post office address: c/o General presidential Delivery. Evanston, Wyo. Granted April 16. Call Letters Assigned WTLS Tallassee, Ala. - Tallassee Bcstg. Co., SHORE BROTHERS, Inc. * Microphones and Acoustic Devices 1300 kc, 1 kw daytime. SHUREMICRO WMOP Ocala, Fla.- Andrew Letson, 900 kc, 225 West Huron Street, Chicago 10, Illinois Cable Address: 500 w daytime. WNOC Greenville, N. C.-Interstate Bcstg. Co., 1290 kc, 1 kw daytime. KDAV Lubbock, Tex. -Prosperity Land Bcstg. Co., 580 kc, 500 w daytime. BROADCASTING TELECASTING April 27, 1953 Page 149 FOR THE RECORD IN ERP 9 kw. Estimated construction cost $6,600; METROPOLITAN Applications first year operating cost $1,500; first year revenues $500. P.O. address: Lenoir. Filed 17. Columbus, Ga.- Muscogee Bcstg. Co., 1570 kc, April LOS ANGELES 1 kw daytime. Estimated construction cost $18,- 980; first year operating cost $25,000; first year Ownership . . . revenues $30,000. P.O. address: P.O. Box 92, Ft. Changes Valley, Ga. Charlie Parrish (50 %), employe of WFBM Ft. Valley, and C. H. Parrish Sr. (50 %), farmer. Filed April 22. Decisions KWKW Laurel, Miss. -New Laurel Radio Station, 990 KTXL -TV San Angelo Tex. -Armistead D. kc, 250 w daytime. Estimated construction cost Rust and B. P. Bloodworth, co- partners in WES- $16,750; first year operating cost $24,000; first tex TV Co. Granted assignment of CP for vhf REACHES year revenue $36,000. Principals are President Ch. 8.(BPCT -1407) to Westex TV Co., a corpora- Herold Mattison (27.5 %), 25% owner of Fine tion. President Mr. Rust (49.7 %), Vice President Bros. stores; Secretary- Treasurer D. A. Mattison Mr. Bloodworth (50 %), and Secretary -Treasurer (27.5 %), 25% owner of Fine Bros. and half - Sarah J. Rust (0.3 %). Granted April 16. 1/2 million Spanish -speaking owner of WHSY Hattiesburg; Vice President Murdock McRae (11.5 %). 35 owner of Laurel listeners, with 9 hours daily in Coca -Cola Bottling Co. P.O. address: Box 950, Applications Laurel. Filed April 17. KYNO Fresno, Calif.- Robert Schuler, Lester Spanish. Concordia, Kan. -General Bcstg. Co., 1390 kc, Chenault and Bert Williamson d/b as Radio 500 w daytime. Estimated construction cost $20,- KYNO. Request involuntary assignment of license to same partnership, replacing Robert 485; first year operating cost $55,000; first year Schuler, deceased, by Amelia Schuler, executrix revenue $75,000. One -third interest each held of his estate. Filed April 22. 350,000 Negroes with 6 hours by President W. F. Danenburger, hardware store operator; Vice and Treasurer Oscar WSB-AM -FM -TV Atlanta, Ga. -Seeks relin- of Negro D.J. programming. President quishment of control (51.7% to 41.8 %) by James Allen, clothier, and General Finance Corp. P.O. M. Cox Jr., trustee of certain voting stock for address: 1250 Willow St., Concordia. Filed April mother and two sisters, as result of conversion 21. of preferred stock owned by other stockholders 150,000 Italians with one hour Amory, Miss. -Charles Boren Jr., 1580 kc, 5 kw to common and issuance of new stock. No con- daytime. Estimated construction cost $14,000; sideration. Corporate reorganization is in ac- Italian language daily. first year operating cost $30,000; first year reve- cordance with 1950 merger agreement of Atlanta nue $36,000. Mr. Boren is theatre owner. P.O. Journal and Constitution. Filed April 7. address: Verona, Miss. Filed April 21. WROM -TV Rome, Ga. -Dean Covington, Ed- ward McKay and Charles Doss d/b as Coosa Valley Radio Co. Requests assignment of CP to The only 24 -hour station pro- Applications Amended WROM -TV Inc., new corporation, and transfer of ih interest these Waverly Ohio -Alice Hively. AM application from Dean Covington to estate of gramming to important modified to specify applicant as Alice Hively, Leon Covington, deceased, Dean Covington, ex- listening groups. Donald Kinker and Warren Cooper d/b as Hi ecutor. Filed April 15. Kinco Bcstrs. Mrs. Hively holds notes of $10. KONA (TV) Honolulu, Hawaii-Radio Hono- 000 each for the ?y interests of the other parties. lulu. Now off air, station requests transfer of Filed April 13. control through sale of 85% interest of Herbert M. Richards to KPOA and KGU principals. Southbridge, Mass. -James W. and Hope N. Consideration $60,488, of Miller. Amend for 1 kw daytime on plus assumption liabili- application ties. Transferees also to buy scattered 15% of 970 kc to request 500 w. Filed April 17. other stockholders at 80% of par. KPOA to be Winter Park, Fla.- Orange County Bestrs. disposed of after TV grant [B.T, March 161. KWKW Seeks modification of application for 1260 kc, KONA current assets $3,300; current liabilities 1 kw daytime to specify 1370 kc. Filed April 17. $166,500. Station will seek switch from Ch. Pasadena -Los Angeles Columbus, Miss. 7. W. Furr. Amends bid for 11 to Ch. 4, recently filed for by American new AM station on 1580 kc, 10 kw daytime, to Bcstg. Stations, vhf Ch. 2 permittee at Cedar request 1540 kc. Filed April 22. Rapids, Iowa, where it owns WMT. KPOA Represented by Forjoe & Co. and KGU drop bids for Ch. 4. Filed April 7. Springfield, DI.-- Sangamon Valley TV Corp. Application Dismissed Seeks to change stockholders to effect merger. WTAX Inc., %; Illinois Gulfport, Miss.-Toe Van Sandt. Dismissed Bcstg. Co. 1540 (WSOY Decatur, Ill.) from 27.5% to application for CP for new AM station on 11 %; and kc, 1 kw daytime. Dismissed April 22. Lincoln Bcstg. Co. (WMAY), a new stockholder, 30 %. Consideration: 1% equal $4,000. Lincoln was 60% stockholder in WMAY- TV Inc., which dropped competing bid for vhf Existing AM Stations . . . Ch. 2. Filed April 6. KCHA Charles City, Iowa -Inland Bcstg. Corp. Letters Requests voluntary transfer of control of licen- Call Assigned see corporation to Radio Inc. Involves transfer RUFUS WNOS High Point, N. C. -North State Bcstg. of stock . (100 %) from five principals for consid- Co., formerly assigned WNST, 1590 kc, 1 kw eration of $40,000. Charles J. Ellis, president and THOMAS daytime. 95.5% owner of Radio Inc., is manager of agricultural Filed 17. one of _ -,. properties. April WDIA's Application Amended many famous -' _ WATH Athens, Ohio -A. H. Kovian and J. D. Sinyard. Request power increase from 1 kw to Pik personalities . s c_ 5 kw, operating daytime on 1540 kc. Filed April 16. Anheuser -Busch Application Dismissed Picks WDIA, Memphis WITA San Juan, Puerto Rico- Electronic Enter- prises. Dismissed application for CP to change For frequency from 1400 kc to 1140 Ire; increase Delta Syrup power from 250 w unlimited to 500 w night and To gain a powerful selling impact in the 1 kw day; and other changes. Dismissed April 22. 8t4 great Memphis NEGRO market Anheu- ser -Busch has selected WDIA as have so New FM Stations ... R many other radio -wise national advertisers. For over 4 years now WDIA has completely dominated in selling to this Decision great brand -conscious segment (562,212 Los Angeles, Calif.-A. A. Crawford. Granted lltcasons Why Negroes in the 27 WDIA. Nielsen coun- Class B Ch. 254 (98.7 mc); ERP 50 kw. Esti- mated construction cost $30,000; first year operat- R The foremost national and local ad- ties). Join the big list of blue chip ac- ing vertisers use WEVD year after counts including Camel Cigarettes, Fab, wford 1 distributesdi tbyeaeV and retailsi2eectnC lctroics = Jello, Vicks, Pet Milk, Maxwell equipment. P.O. address: 456 N. Rodeo Dr., Bev- year to reach the vast House erly Hills. Granted April 22. Coffee, Pepsi Cola, Arrid, and many = Jewish Market more. Get full facts today! Call Letters Assigned n o of Metropolitan New York 1. Top adult HOOPER RADIO AUDIENCE INDEX programming WKEU -FM Griffin, Ga.-Radio, Station WKEU, MIS 2. Strong audience City: Memphis, Tenn. Months: Jon: Feb. '53 Ch. 271 (102.1 mc), ERP 1.75 kw. impact WSEL (FM) Chicago, El. Chicago Skyway _ 3. Inherent listener loyalty Time WDIA B C D - E F G H Bcstg. Co., formerly assigned WILH (FM). Ch. 4. Potential buying power 274 (104.3 mc), ERP 40 kw. T.R.T.P. 24.8 26.0 18.2 14.8 10.7 7.3 5.7 3.4 - Send for a copy of (Note: WDIA's share WNOS -FM High Point, N. C. = Sots.: 27.9; Suns. 47.8) -North State Bcstg. formerly assignedigcned WNOS (FM). Ch. "WHO'S WHO ON WEVO" 262 3 cmc 3 MINN MEMPHIS WDIA TENN. Henry Greenfield, Managing Director Application WEVO 117 -119 West 48th St., John E. Pearson Co., Representative Dora-Clayton Agency, Southeast Lenoir, Tenn. -Arthur Wilkerson tr/as Arthur New York 19 Wilkerson Lumber Co. (WLIL), Ch. 245 (96.9 mc) Page 150 April 27, 1953 BROADCASTING TELECASTING WEKY Richmond, Ky.-J. W. Betts, Charles not directly related to public safety. That portion Jr., Tyler, Tex.. requesting that FCC amend Clarke and J. M. Finch Jr. d/b as Richmond of proposal in Docket 8960 which looked toward Sec. 3.606 of TV rules to reserve vhf Ch. 7 at Bcstg. Co. Request voluntary assignment of CP providing for assignment of certain microwave Tyler for noncommercial educational use and to to Dages Boyle, securities dealer. Consideration frequencies in this service has been deleted, add uhf assignment to that city. Denial is with- $7,056. Filed April 21. inasmuch as provision has been made in Subpart out prejudice to milling after June 2 expiration WJAN Spartanburg, S. C. -James C. Byrd Jr. M, industrial radiolocation service, for purpose of one -year ban on amendment of TV allocation Requests voluntary assignment of CP to Spar- of making microwave frequencies available for table. tanburg Bcstg. Co. W. Ennis Bray, general man- speed meter devices. Amendments are effective TV Allocation-On petition by Polar' Industries, ager, WESC Greenville, S. C.. acquires 50% June 8. Decision April 22. Huntington, W. Va., FCC adopted notice of pro- interest for consideration of $9,000. Broadcast Rules & Standards -By report and posed rule-making Glen- WAPI (AM), WAFM (FM) and WAFM -TV order, FCC finalized certain editorial changes in ville, W. community not presently listed in Birmingham, Ala. -TV Corp. Requests voluntary its broadcast rules and standards, proposed Jan. allocation table, with resultant changes in transfer of control from Ed Norton (76.4 %,) and 7 in Dockets 10369 and 10370. Among other offset carrier designations on Ch. 5 in Washing- Thad Holt (23.6 %) to Birmingham News Corp. changes, sunrise- and -sunset table (Sec. 26 of AM ton, D. C., Gainesville, Fla., Raleigh, N. C., and (WSGN). Consideration: Mr. Norton, $1,832,727; standards) has been deleted and in lieu thereof Charleston, S. C. Comments may be filed on or Mr. Holt, $567,273. Birmingham News plans to Sec. 3.79 of rules prescribes time for operation before May 25. Proposed April 22. sell WSGN -AM and one of the FM stations. Prin- in individual station's authorization in accordance cipals include President James Chappell (1.4%); with standardized procedure. Changes become Chairman of Board Ruth Hanson (I0.8 %n); Exec- effective 30 days after publication in Federal New Petitions . . . utive Vice President Henry Johnston (5.7%,): Register. Decision April 22. Vice Presidents Clarence Hanson Jr. (6.6%) and Harry Bradley (1.1%). The trust under the will April 15 of Victor Hanson holds 57.7%. Filed April 21. KCSJ Pueblo, Colo.- Douglas Kahle and Rob- Opinions and Orders .. . Chattanooga, Tenn. New TV, vhf Ch. 3. WDOD ert Clint* Jr. d/b as Star Bcstg. Co. Requests Bcstg. Corp. (WDOD) (Docket 10438; BPCT -676) voluntary assignment of license to Star Bcstg. Decisions and Mountain City TV Inc. (Docket 10439; BPCT- Co. Inc., same principals. Filed April 21. 882)-WDOD files (1) answer to reply of Moun- ESO -AM -FM Des Moines, Iowa - Murphy FM Allocations -FCC announced proposed rule - tain City on April 10 and (2) opposes alternate Bcstg. Co. Requests involuntary transfer of con- making proceeding to delete FM Class B Ch. 279 request for enlargement of issues to determine trol from Kingsley H. Murphy (100 %), deceased, from Rochester, N. Y., and add same to Ithaca if WDOD is financially qualified. WDOD earlier to Kingsley H. Murphy Jr., Clarence J. Mul- in order to facilitate construction of pending opposed Mountain City petition to delete issue rooney and Northwestern National Bank of application at Ithaca for new Class B station. to determine if Mountain City is financially Minneapolis, executors of estate. Filed April 17. Comments may be filed on or before May 25. qualified. WNJR -AM -FM Newark, N. J.-North Jersey Proposed April 22. Pontiac, Mich. New AM station, 1460 kc, 500 w Radio Inc. Requests voluntary assignment of TV Allocations -By memorandum opinion and unlimited. James Gerity Jr. (Docket 10346; BP- WNJR license and WNJR -FM CP to Evening order, FCC denied petition of Jacob A. Newborn 8651) -Chief of FCC Broadcast Bureau submits News Pub. Co., sole owner of North Jersey Ra- dio. No consideration. Filed April 16. WKSR Pulaski, Tenn.-W. K. Jones and Fred Fleming d/b as Richland Bcstg. Co. Requests involuntary assignment of 93% interest of Mr. Jones, deceased, to Third National Bank in Nashville, executor of estate. Filed April 14. KPUY Puyallup, Wash.-Clarence Wilson and P. D. Jackson d/b as Radio Station WPUY. Re- you may not always quests voluntary assignment of license to Henry Perozzo (87 %) airline flight superintendent, and Antonio Gomez (13%) airline pilot. Considera- tion $45,000. Filed April 15. HIT THE TARGET EGA Spokane, Wash. -Corp. of Gonzaga U. Requests voluntary assignment of license to Bankers Life & Casualty Co. Bankers gets 10 -year lease to properties at $40.000 annually with option to buy properties for $100,000. Filed April 16.

Hearing Cases . . . Decisions Portsmouth, Ohio. New TV, uhf Ch. 30. Brush - Moore Newspapers Inc. (WPAY) and Woodruff Inc. (Edward Lamb) Motions Comr. E. M. Webster granted petition- of Brush -Moore to dismiss its application without prejudice and referred to full Commission consideration of whether to retain Woodruff bid in hearing status or return to processing line. Decision April 14; reported April 16. Killeen, Tex. New AM, 1050 kc, 250 w daytime. KFHT Bcstg. Co. and Highlite Bcstg. Co.- Motions Comr. E. M. Webster granted petition of KFHT Bcstg. Co. to withdraw its application but denied request for dismissal without prejudice. Petition of Highlite for dismissal with prejudice of KFHT Bcstg Co. application was dismissed as moot. Highlite bid was removed from hearing docket and returned to processing line. Decision April 10; reported April 16. but it's always a bull's -eye Portland, Ore. New TV, vhf Ch. 8. Westing- house Radio Stations Inc. (KEX), Portland TV Inc., Cascade TV Co. and North Pacific TV Inc.- FCC Hearing Examiner Elizabeth C. Smith issued WHEN YOU SPECIFY... WIKKAM memorandum opinion and order granting petition of North Pacific to amend its application in order to reflect acquisition by King Bcstg. Co., majority stockholder, of 25% interest of its out- ERIE, PA. standing stock and retirement thereof into treasury. King Bcstg. Co. is licensee of KING - AM-FM-TV Seattle. Decision April 1; reported April 16. Spokane, Wash. New TV, vhf Ch. 2. Louis Yes, your sales arrow hits the target in Wasmer (KREM) and TV Spokane Inc. (KNEW) -FCC Hearing Examiner William G. Butts by Pennsylvania's Third City when you have memorandum opinion and order granted petition of TV Spokane for leave to amend its applica- your advertising message. tion to consolidate information presently on file WIKK carrying and to include data on estimated cost of oper- more people listen to. ation. Decision April 16. It's the station that Chattanooga, Tenn. New TV, vhf Ch. 3. WDOD Bcstg. Corp. (WDOD) and Mountain City TV Check the Pulse survey! Inc. -FCC announced memorandum opinion and order to grant petition of Mountain City to delete Issue No. 1 (to determine its financial qualifications) and Issue No. 2 (to determine if its proposed Station would be air hazard) from comparative hearing. Decision April 15; reported April 18. * RADIO National Representative Low Power Industrial Radio Service Rules - * TV In report and order, FCC amended Subpart L of H -R Co. its low power industrial radio service rules to * NEWSPAPER relax present limitation on maximum permissible separation between a transmitter in this service and the radiating portion of its associated antenna; included frequency 27.255 me as available for assignment on shared basis; liberalized technical requirements for such devices as "wireless microphones" when they have maximum plate power input not exceeding 200 milliwatts; clari- fled eligibility provisions to include educational New York Office, Hotel Barclay -Home Office, 500 Security Bldg., Toledo, Ohio or philanthropic institutions, as well as instru- mentalities of local or state governments when radio facility is to be used primarily for purposes BROADCASTING TELECASTING April 27, 1953 Page 151 FOR THE RECORD

comments advising that petition of Gerity, asking unlimited (Docket 9496 BP- 7114)- Grantee files There are over removal from hearing and grant, should be de- opposition to petition of WCFL Chicago request- nied since WKMF (formerly WCLC) Flint is ing reconsideration of grant. entitled to hearing on interference issue. Mr. vhf Ch. 2. Louis Gerity on April 17 filed reply, contending com- Wasmern(K EM) (DocketT10422 BPCT -920) and ments were untimely and alleged interference TV Spokane Inc. (Docket 10423; BPCT -1087) - 70,000 would be minor. Wasmer opposes motion of TV Spokane to add issue on comparison of engineering proposals. On April 20, TV Spokane filed petition to delete Quad April 16 issue concerning its financial qualifications. -City Households Portsmouth, Ohio. New TV, Uhf Ch. 30. Wood- Tampa -St. Petersburg, Fla. New TV, vhf Ch. 8. ruff Inc. (Edward Lamb) (Docket 10440; BPCT- Tribune Co. (WFLA Tampa) (Docket 10250; who spend annually 1430) and Brush -Moore Newspapers Inc. BPCT -363); Pinellas Bcstg. Co. (WTSP St. Peters- (Docket 10491; BPCT -1449) Woodruff asks Com- burg) (Docket 10251; BPCT -448), and Tampa Bay mission to retain its application- in hearing status, Area Telecasting Corp., St. Petersburg (Docket $4,000 requesting that examiner issue initial decision 10252; BPCT- 935) -Proposed findings of fact and granting same or that FCC remove from hearing conclusions filed by all three contestants. and concurrently grant. Bid of Brush -Moore was WTCH Shawano, Wis. Seeks modification of each in retail sales dismissed April 14, but disposition of Woodruff license to adjust nighttime directional array, bid was referred to Commission. operating on 960 kc (BZ- 3456) -KMA Shenan- KVOL Lafayette, La. Modification of permit doah, Iowa, asks FCC to require WTCH to ad- to change daytime power from 1 kw to 5 kw, just its directional antenna to afford protection operating on 1330 kc full time directional night to KMA required in original permit to WTCH. YOU CAN REACH THEM (Docket 9739 BMP- 5098) -ldYZ Houston and KOLE Port Arthur, Tex., jointly ask extension April 20 EFFECTIVELY of time to May 6 to file opposition to KVOL WITH petition for reconsideration and grant without hearing. Denver, Col. New TV, vhf Ch. 4. KMYR Bcstg. WHBF Co. (KMYR) (Docket 9043; BPCT -488) and Metro- RADIO Duluth Minn.- Superior, Wis. New TV, vhf TV Ch. 6. politan Co. (KOA) (Docket 10238 BPCT -941) Ridson Inc. (WDSM Superior) (Docket -Proposed findings of fact and conclusions filed 10291; BPCT -728) and Lakehead Telecasters Inc. by both contestants and by Chief of FCC Broad- Les Johnson and (WREX Duluth) (Docket 10292; BPCT- 921) -Chief cast Bureau. -V.P. Gen. Mgr. of FCC Broadcast Bureau recommends dismissal of petition by Head of the Lakes Bcstg. Co. Wichita, Kan. New TV, vhf Ch. 3. Radio Station (WEBC Duluth) 10289) KFH Co. (KFH) (Docket 10259; BPCT -698); (Docket requesting Taylor Radio & TV Corp. (KANS) (Docket 10260; amendment from vhf Ch. 3 to Ch. 6 and consolidation with Ridson, if Lakehead should dis- BPCT -946), and Wichita TV Corp. (Docket 10261; miss in merger BPCT -961)-Both KFH and Wichita TV filed op- plan with Ridson group. positions to by KANS for review and KLCN Blytheville, Ark. Change from 1 kw petition on 900 kc to 5 kw on 910 kc (Docket 10349; BMP- reversal of examiner's ruling denying permission 5961) -Chief of FCC Broadcast Bureau indicates to KANS to amend its application. petition of KLCN for reinstatement of grant to Mobile, Ala. New TV, vhf Ch. 5. WKRG -TV Inc. change assignment "can support a reversal of (Docket 10457) and Mobile TV Corp. (Docket the Commission's action of Nov. 20, 1952, re- 10458)- Mobile TV Corp. petitions for permission scinding the KLCN grant and designating the to amend its application to show changes In KLCN application for hearing.' He notes WMOK corporate organization, stockholders, and finan- Metropolis, Ill., has agreed to minor interference cial, program and staff plans. involved. Salinas -Monterey, Calif. New TV, vhf Ch. 8. Parterville, Calif. Amendment of TV alloca- Salinas Bcstg. Corp. (KSBW Salinas) (Docket tion plan -KPIT Porterville petitions for amend- 10445; BPCT -1222) and Monterey Radio -TV Co. ment of Sec. 3.606 of rules to add uhf Ch. 55 there, pointing out city is more than 15 miles both B new o shatimegranteessrë oc -Kó CU (TV) away from any present allocation. Salinas, protestant of share -time grants, files Steubenville, Ohio. New TV, vhf Ch. 9. WSTV reply to joint petition by grantees asking recon- Inc. (WSTV) (BPCT -1049) and John R. Osborne sideration of FCC action postponing effective W H BF TV (no file number assigned) -WSTV asks dismissal date of grants and designating hearing on protest. TELCO BUILDING, ROCK ISLAND, ILLINOIS of Osborne application or that its own bid be Rochester, granted conditionally pending completion of N. Y. New TV, vhf Ch. 10. WHEC comparative Inc. (WHEC) (Docket 8968; BPCT -326) and Vet- Represented by Avery- Knndel, Inc. hearing. WSTV charges Osborne bid erans Bcstg. Co. (WVET) (Docket 10447; BPCT- is incomplete and Was filed to delay action on 833), new share -time grantees -WSAY WSTV bid. asking modification of order calling for hearing KBIG Avalon, Calif. Application for license to Ch. 10 AM 10 on grants and /or consolidation of WSAY's cover CP new station, 710 kc kw day- Ch. 10 bid in time, directional (BL -4897) -CBS inc. of Calif. proceeding. files reply to partial response by KBIG to CBS' Evansville, Ind. New TV, vhf Ch. 7. South Cen- request for show cause order to eliminate al- tral Bestg. Corp. (WIKY) (Docket 10461; BPCT- SERVICE leged KBIG interference to KCBS San Francisco. 707); Evansville TV Inc. (Docket 10462); BPCT- CBS asks early consideration, contending inter- 934); On the Air Inc. (WGBF) (Docket 10463; ference continues to KCBS and also KMPC Los BPCT -991), and WFBM Inc. (WEOA) (Docket DIRECTORY Angeles. 10464; BPCT- 1131) -WFBM Inc. requests permis- Sacramento, Calif. New TV, vhf Ch. 10. Me- sion to amend its application to change trans- Clatchy Bcstg. Co. (KFBK) (Docket 9013; BPCT- mitter site. 450) and Sacramento Telecasters Inc. (Docket Milwaukee, Wis. Reservation of vhf Ch. 10- 10298; BPCT- 976) -McClatchy supports its plan Hearst Corp. (WISN) files supplement to peti- to take depositions for rebuttal evidence and tion for rehearing of memorandum, opinion and Custom -Built Equipment opposes motion by Sacramento Telecasters for order denying earlier Hearst request for recon- order that depositions not be taken. sideration of reservation of Ch. 10 and denying Muskegon, Mich. New TV, uhf Ch. 35. Ver- commercial grant on Ch. 10. U. S. RECORDING CO. sluis Radio & TV Inc. (grantee) (Docket 10442; Delaware Valley Bcstg. Corp., Morrisville, Pa. BPCT- 1208) -Versluis opposes motion by Music '(BP- 8799), and Mercer Bcstg. Co. Trenton, N. J. 1121 Vermont Ave., Wash. 5, D. C. Bcstg. Co. (WGRD Grand Rapids) which asks applicants Lincoln 3 -2705 FCC to strike paragraph of grantee's appearance kcc with 250awpfull Vallley opposes that specifically reserved unto grantee the right motion by Mercer to dismiss former's application to question Music's standing as a party in in- on grounds it is defective. terest. April 17 April 21 COMMERCIAL RADIO Danville, III. Vermillion Bcstg. Corp. Final Fort Wayne, Ind. New TV, uhf Ch. 69. Radio MONITORING COMPANY decision to grant new AM station, 980 kc, 1 kw, Fort Wayne Inc. (WANE) (Docket 10424; BPCT- MOBILE FREQUENCY MEASUREMENT SERVICE FOR FM & TV Engineer on duty all night every night JACKSON 5302 P. O. Bos 7037 Kansas City, Mo.

Triode RCA Air- Cooled Power - m TOWERS -833A delivery. RCA- 833A,S AM FM TV stock for immediate for immediate de- Complete Installations RCA- 4E27Ae In stock - TOWER SALES & ERECTING livery. are identical CO. and conditions of sale 6100 N. E. Our prices Columbia Blvd. of the -type Portland to those of all RCA Broadcast 11, Oregon for prompt and trouble. Let sis save youo time tubes. and eBuying Guide Refer to your supplies. Get what (ors wont equipmentyouwen put V A C A N C Y you mai n0 Ist. n our Boadcas Bulletin! YOUR FIRM'S NAME in this "vacancy" will be RADIO seen by 16,500 readers- station owners and ALLIED Division managers, chief engineers Broadcast 7, and technicians - Jackson Blvd., Chicago applicants for AM, FM, Television and fac- 833 W. simile facilities.

Page 152 April 27, 1953 BROADCASTING TELECASTING LCONSULTING RADIO & T LEVISION ENGINEERS

JANSKY & BAILEY JAMES C. McNARY -Established 192G- GEORGE C. DAVIS Executive Offices Consulting Engineer PAUL GODLEY CO. National Press Building 501 -514 Munsey Bldg. Sterling 3-0111 Offices and Laboratories National Press Bldg., Wash. 4, D. C. Upper Montclair, N. J. MO- 3-3000 1339 Wisconsin Ave., N. W. Washington 4, D. C. Telephone District 7 -1205 Laboratories Great Notch, N. J. Washington, D. C. ADams 4 -2414 Member AFCCE. Member AFCCE Member AFCCE Member AFCCE

There is no substitute for experience Commercial Radio Equip. Co. A. D. RING & ASSOCIATES GEORGE E. GAUTNEY Everett L. Dillard, Gen. Mgr. 30 Years' Experience in Radio GLENN D. GILLETT BLDG. DI. 7 -1319 CONSULTING RADIO ENGINEERS INTERNATIONAL Engineering & ASSOCIATES WASHINGTON, D. C. 1052 Warner Bldg. 8 MUNSEY BLDG. REPUBLIC 7-2347 National -7757 P. O. BOX 7037 JACKSON 5302 982 NATL. PRESS BLDG. NA. 8 -3373 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. WASHINGTON, D. C. Washington Member AFCCE Member AFCCE Member AFCCE Mcrnber AFCCE

1. ELDON & CARR Craven, Lohnes & Culver RA.cINTOSH & INGLIS RUSSELL P. MAY 1216 WYATT BLDG Consulting MUNSEY BUILDING DISTRICT 74215 711 14th St., N. W. Sheraton Bldg. Radio & Television WASHINGTON, D. C. WASHINGTON 4, D. C Washington 5, D. C. REpublic 7 -3984 Engineers Metropolitan 8-4477 Washington 6, D. C. Dallas, Texas Afember AFCCE 1000 Conn. Ave. 4212 Buckner Blvd. Member AFCCE Member AFCCE Member AFCCE

PAGE, CREUTZ, KEAR & KENNEDY A. EARL CULLUM, JR. WILLIAM L. FOSS, Inc. GARRISON & WALDSCHMITT CONSULTING RADIO ENGINEERS Consulting Radio Engineers 1302 18th St., N. W. Hudson 3 -9000 ENGINEERS CONSULTING RADIO HIGHLAND PARK VILLAGE EDWARD W. DEETERS BOND BLDG. EXECUTIVE 3-5670 WASHINGTON 6, D. C. DALLAS 5, TEXAS EDMUND E. PENDLETON WASHINGTON 5, D. C. JUSTIN 6108 927 15th St. N.W. Republic 7-3883 Member AFCCE Member AFCCE Member AFCCE Washington 5, D. C.

ROBERT M. SILLIMAN GUY C. HUTCHESON C. GEORGE P. ADAIR LYNNE SMEEY Consulting Radio Engineers John A. Moffet- Associate Quarter Century Professional Experience F. O. Box 32 AR 4-8721 "Registered Professional Engineer" 1405 G St., N. W. Radio-Television- Electronics-Communications 1100 W. Abram Republic 7-6646 1311 G St., N. W. EX 34073 1833 M St., N. W., Wash. 6, D. C. Executive 3.1230 Executive 3 -5851 (Nights -holidays, ARLINGTON, TEXAS Washington 5, D. C. Washington 5, D. C. Lockwood S -1819) Member AFCCE

WALTER F. KEAN WILLIAM E. BENNS, JR. ROBERT L. HAMMETT JOHN B. HEFFELFINGER AM -W BROADCAST ALLOCATION, Consulting Radio Engineer CONSULTING RADIO ENGINEER FCC 8 FIELD ENGINEERING 3738 Kanawha St., N.W., Wash., D. C. 230 BANKERS INVESTMENT BLDG. 815 E. Phone ORdway 8071 83rd St. Hiland 7010 1 Riverside Road -Riversid 7 -2153 Box 2468 Birmingham, Ala. SAN III. FRANCISCO 2, CALIFORNIA Riverside, Phone 6 -2924 KANSAS CITY, MISSOURI (A Chicago suburb) Member AFCCE SUTTER 1 -7545

Vandivere, HARRY R. LUBCKE H. W. HOLT CONSULTING TELEVISION ENGINEER Cohen & Wearn RADIO ENGINEER INSTALLATION-OPERATION Consulting Electronic Engineers TV Television Engineering Since 1929 AM 33-2129 1112 Evans Bldg. NA. 8 -2698 41 Four Mile 2443 CRESTON WAY HO. 94266 Road 1420 New York Ave., N. W. West Hartford, Connecticut Washington 5, D. C. HOLLYWOOD 28, CALIFORNIA .Member AFCCE

IF YOU contact QUALIFIED ENGINEERING These Engineers . . . DESIRE TO JOIN BROADCASTING get - TELECASTING ARE AMONG THE is of paramount importance in THESE ENGINEERS station (AM, TV or FM) tinp your NATIONAL PRESS BLDG. F O R E M O S T an the air and keeping it there in Professional card advertising WASHINGTON 4, D. C. IN THEIR FIELD

BROADCASTING TELECASTING April 27, 1953 Nace 153 CLASSIFIED ADVERTISEMENTS Help Wanted- (Contd.) Experienced announcer who can write copy. Payable in advance. Checks and money orders only. Must be stable, sober and congenial. WWPF Deadline: Undisplayed- Monday preceding publication date. Display-Tuesday Palatka, Florida. preceding publication date. Technical Situations Wanted 200 per word -$2.00 minimum Help Wanted 250 per word $2.00 minimum - 1st class engineer with car for Ohio 1 kw. Box All other classifications 300 per word -$4.00 minimum Display ads. $15.00 per inch 383W, B.T. No charge for blind box number. Send box replies to Wanted, first class transmitter operator. Perma- BROADCASTING TELECASTING, 870 National Press Bldg., Washington 4, D. C. nent position. $50 for 40 hours. Time and one- APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance half for all over 40 hours. Box 412W, B.T. separately, please). All transcriptions, photos, etc. sent to box numbers are sent at owner's risk. BROADCAST- ING Te.scssrmo expressly repudiates any liability or responsibility for their Wanted: Engineer for Florida 1000 watt direc- custody or return. tional. FM affiliate. Some experience required. Apply by letter only. Box 459W, B.T. Help Wanted Experienced engineer for CBS affiliate. Personal Help Wanted- (Cont'd.) interview only. Starting salary $70 weekly plus bonus and paid insurance and vacation. Box Alert, aggressive independent outfit constructing Minnesota network station wants sports and staff 462W, B.T. more stations needs good men. Good salary- announcer. Good salary. Box 390W, B.T. quick advancement -pleasant conditions. An- Got a first class ticket? New York State indie nouncer -engineers with top voices-proven sales- with TV future has immediate opening. Secu- men-sparkling continuity writers. State sal- Staff announcer for network station in midwest- for ary. resume; all details first letter. Confidential. em city, market of 125,000. Must be experienced rity you. Box 483W, B.T. Box 453W, B.T. versatile, extra -good on commercials, news. Salary open. Congenial working and living con- Operating engineer without experience wanted. ditions in this He must be alert- minded, cooperative, ambitious Immediate opening in southern indie for an an- progressive community. Send and have 1st class license and car. We will train nouncer, announcer -copy writer and woman who photo, letter with complete background, disc if him to can write copy and handle traffic. Rush com- possible. Box 466W, B.T. operate latest model TV transmitter, etc. plete resume and salary requirements with disc Send all information to Box 476W, B.T. or tape and copy to Box 458W, B.T. Announcer- engineer immediately. Indiana, Good KJAY, 5000 watts, Topeka, Kansas, desires first pay. No floaters. Box 473W, B.T. class straight engineer or first class combo man. Managerial $65 -$75 respectively, 40 hours. Announcer. $60 start, 40 hours. Net affiliate, Sales manager to grow with growing 5000 watt southern Minnesota. Send tape and background. Transmitter engineer or combo. No experience upper midwest music -sports station. If you're Box 493W, B.T. necessary. 1 kw regional. WDBC, Escanaba, a salesman wanting to step to sales manager or Michigan. if you want a better job potential, let's get together. Box 446W, B.T. Immediate opening for announcer who wants to Immediate opening, engineer 1st class license. learn the inside of radio and progress with ex- No experience necessary. $50-40 hours. WHDL- Immediate opening for commercial manager of panding company. Office work and some an- WHDL-FM, Olean, N. Y. new, fast -growing independent in unlimited nouncing. Must be interested in radio sales as midwest market. Must do sales himself and the man who fills this position will eventually Applicant for high power UHF -TV needs AM have had previous experience as general or do considerable selling. No drinkers, floaters, transmitter engineer who is interested in TV. commercial manager. No other need apply. hot shots or temperamental prima donnas. Com- Broadcast experience necessary. WINR, Bing- Want to talk future with man who knows radio plete resume, salary requirements first letter hamton, New York. and can sell. Box 465W, B.T. with disc or tape. KDLA, DeRidder, Louisiana Opening for engineer in AM and television - General manager for AM -FM radio station. Must Announcer - Immediate opening. Accent on news WKZO-TV, Kalamazoo, Mich. have successful management background. Ex- and sports or programming. KSUE, Susanville, cellent opportunity in good market-250 watts. California. WUSJ, Lockport, N. Y., has an immediate open- Include full details, including salary require- ing for 1st ticket man. $55 start, no announcing. ment and picture with application. Box 494W, Desire experienced announcer- who can handle Contact Jack Gelier, manager. B.T. general shifts. KFRO, Longview, Texas. If you are experienced in radio management and Production, Programming, Others seeking an excellent management position on Will pay $275 per month to start for experienced small town station, here is your opportunity. announcers. Jim Wilson, KTMC, McAlester, Young, experienced husband -wife team. Man Send full details including salary requirements. Oklahoma. for 6 A.M. -12 noon announcing shift, woman to Box 495W, B.T. run copy department. Good opportunity at 250 Your earnings are unlimited if you know farm- Mutual in east North Carolina. Send salary re- Immediate opening for experienced salesman as ing and radio and can sell. Person must be able quirements, full data. Box 354W, B.T. commercial manager. Liberal draw against com- to interview farmers on the farm and do some mission. Contact Manager, WAPF, McComb, selling. Prefer settled, married man. Send tape PD for rural Penna. market. Must be versatile Mississippi. or disc, photo and resume in first letter. Bud announcer with small station experience. Tell Pentz, General Beatrice, Ne- all and send audition first reply. Confidential. Manager, KWBE, Box Salesmen braska. 369W, B.T. Radio -TV copywriter. Excellent opportunity with Salesman -announcer. Florida. Mostly selling but Experienced early morning man for CBS af- rapidly expanding advertising agency for good good announcing required. Salary plus commis- filiate. Personal interview only. Starting sal- commercial writer. Must be highly creative! sion. Box 110W, B.T. ary $70 weekly plus bonus and paid insurance Write for full particulars. Box 457W, B.T. and vacation. Radio Stations WAIM -WCAC, Salesman. $70. salary plus 15% commission, all Anderson, S. C. Copywriter- Excellent opportunity with rapidly billing over $1500. Net affiliate, upper midwest. expanding advertising agency for good com- Box 327W, B.T. Wanted: Combination man, announcer and engi- mercial writer. Must be experienced at writing neer with a first class license. Good pay. Con- copy both at retail and trade levels. Must be Excellent opportunity for medium market sales- tact Radio Station WCDT, Winchester, Tennessee. highly creative! Write for full particulars. Box man. We're a successful, clean, profitable opera- 488W, B.T. tion -third in state. Looking for top calibre man. Announcer with experience. Heavy news, disc, Attractive salary, plus commission for good man. ad -lib schedule. Must be good. Sixty to start. Young lady - Experienced continuity writer. If you're looking for permanency, a good job Audition, photo, references. WCPS, Tarboro, N.C. 1,000 watt NBC affiliate has immediate opening and a good market, this is it. Box 392W, B.T. offering exceptional opportunity. TV anticipated. Send sample copy and photo to WFDF, Flint, Wonderful opportunity for energetic young radio One staff announcer with sports ability needed Michigan. salesman at one of North Carolina's best oper- immediately. Opportunity to sell. Good salary ated stations in large market, 5000 watts CBS 1,000 watt, fulltime CBS AM -FM affiliate. WFMD, Continuity writer needed immediately by well Network. Liberal draw against commissions. Frederick, Md. established station located in alert, forward - Prefer man from North Carolina or adjoining looking city. Salary open. Mail experience, states. Box 411W, B.T. Combination announcer - engineer wanted for references and copy samples to Manager, WFIN, 1 kw independent station. Send disc or tape Findlay, Ohio. Salesman experienced and on the way up wanted and picture to WFPM, Fort Valley, Georgia. for 1000 watt independent in Pennsylvania. Block Radio news reporter wanted to cover 50,000 of accounts to new man. Guaranteed $60 to start. Experienced DJ- announcer. Sales experience county. WKRS, Box 500, Waukegan, Incentive plan will permit rieht man to earn helpful. Station expects TV operations to start population over $6000 per year. Box 438W, B.T. in fall. WIBM, Jackson, Michigan. Salesman with some knowledge of copywriting. Television Prefer all -round man. No floaters. No high Opening for combination man. Excellent oppor- Sober and reliable. 250 watt Mutual tunity for steady employment. WICY, Malone, preywith u e. potential. Must have automobile. New York. Technical Box 482W, B.T. Announcer. Salary open, more for first ticket. Experienced TV engineer for UHF station start- Wanted - Experienced livewire salesman, must WKEI, Kewanee, Illinois. ing construction soon. Virginia. Give back- be a producer with no bad habits. Excellent ground and expected salary. Box 506W, B.T. proposition for right man. Write full details to Virginia network station needs announcer. Work- John Greene, Manager, WKMT, Kings Mountain, ing conditions good. Send full information and Wanted- Engineer with 1st class license for radio N. C. tape. Radio Station WLPM, Suffolk, Va. and television transmitter and control room duty. Good salary and working conditions. Contact Announcers Wanted -Combo man for daytime radio station. Lloyd Amoo, Engineer in Charge, KCJB -TV, Pleasant working conditions, limited experience Minot, North Dakota. Announcer -salesman, Florida. Your sales chance. acceptable. Send details to Radio Station WPMP, Salary plus commission. Box 111W, B.T. Pascagoula, Mississippi. Production, Programming, Others Announcer -disc jockey with proven successful Wanted: Announcer with news, hillbilly and Experienced sales promotion manager for a DJ record in competitive large market operation. disc jockey shows. Needed at once. Joe Phil- television station serving large southwestern $85.00 start with regularly scheduled increases to lips, Manager, WSSO, Starkville, Miss. market. References, history, photo. Box $100.00 weekly. Station located large central - 510W, B.T. south market. TV future. Send audition, photo and complete background. Confidential. Box Experienced announcer. Must be versatile. $70. Continuity chief for television station in south- 369S, B.T. up. Interview necessary. WVSC, Somerset, Pa. west. References, history. Box 511W, B.T. Situations Wanted Situations Wanted-- (Cont'd.) Situations Wanted -(Coned.) Managerial Experienced announcer, actor, writer. Interested Desire change. What have you? Presently PD locating in Washington, Baltimore, Philadelphia, 12 years experience. Box 396W, B.T. quali- Trenton, Newark or New York. Will call for Station owners -Consider this manager's audition. Box 504W, B.T. 5 fications before you employ; 13 experience - Missourian with years experience; might re- Box 456W, B.T. sign present PD job, if you pay above $65 weekly. packed years. Fine references. Florida, Louisiana, Texas: Versatile announcer, Box 447W, B.T. 12 years experience, wants to live in south Broad experience is often the missing element in Available two weeks notice. Box 507W, B.T. building or rebuilding a successful radio or News director, newscaster, commentator. Top TV operation. Having sold my last radio station Summer announcing. Available June through background. Harvard grad. Radio, newspaper I am now free August. experience. Steady, reliable talented. Fine (in order to live where we wish), Operate record on special events. Exceptional voice. to offer consultation services to a limited number object. Marshall . Berger, 8 SummitPBCourt of present or potential broadcasters, The value Flushing, N. Y. $5200 minimum. Box 474W, B.T. of the knowledge based on my twenty years of hard work in, and intensive study of, every phase Announcer, draft exempt. Experience slight. Experienced reporter -rewrite for station or of broadcasting is proved by the recognized suc- Strong play -by -play, news, D. control board. regional net. Washington or foreign coverage. cess of the two stations I have owned since 1946. Restricted ticket. Andy Denonn, 169 Columbia Over year of radio news, mike work. Now with This knowledge can be put to work for you, on Heights, Brooklyn, New York. Main 4-0088. famous metropolitan news agency. Young, a consultative basis, for a small fraction of your single, disc, references. Box 480W, B.T. probable savings; forewarned of frustrating and Experienced, versatile announcer. Operate con- costly mistakes, you can avoid them. I can help trol board. Bart Ferias, 630 Dumont Avenue, Your gal Friday-writes, does air shows, DJ, you put a new or losing station on a sound and Brooklyn, N. Y. HY 8 -1075. kiddies programs. Disc, photo on request. Box basis of continuing success. Wide 503W, B.T. ndustryiprofitable contacts, a practical knowledge of the Announcer- control board operator. Reliable basic economics of broadcasting and a firm grasp limited experience, desires station staff connec- of FCC requirements and procedures would in- tion. News, DJ, strong on commercials. Resume, dicate the value of my services from the very tape, references. Tom Jeffrys, 31 -38 29th Street. Television start of your radio or TV planning. I would be Long Island City 6, N. Y. happy to respond to sincere. original inquiries without obligation. Write Box 512W, B.T. Announcer, all -round staffman- experienced all Technical phases. Good, mature voice. Marty Ladd, 26 -11 Manager with knowhow, over 20 years ex- 25th St., Long Island City 2, New York. Engineer. Experienced all phases. Wants con- perience. Strong on sales, some TV experience. nection with a TV station. Box 434W, B.T. Best of reference. Will answer all inquiries. Announcer -3rd license, relaxed DJ, experienced. Box 475W, B.T. Available anywhere. Contact Chris Martin, % Hermedes, 18 -37 21st Road, Astoria 5, N. Y. Experienced photographer desirous locating with Ravenswood 8 -4576. TV station. College grad, completed TV courses. Manager in search of the right job with a Veteran, married. Box 470W, B.T. challenge. This mature man is matured by heavy Available, announcer, topnotch, 7 years ex experience, has get -up- and -go but comes back perience, first phone. Authoritative delivery, 12 years experience in the 16mm film field, en- with something worthwhile. Kind of man who congenial, cooperative, dependable, married. tertainment and TV. Also experienced projec- knows what to do and does it. Realizes econom- Don Montgomery, Route 1. Sedalia, Missouri. tionist on all types of equipment. Seeking job ical operation is essential and that a profitable with new TV station as film director or projec- station is a happy one. Wants to stay in the Play -by -play all sports immediately. Tom tionist. Can do installation of equipment. If south and will relocate for the right job. Not Murphy, P. O. Box 692, Cedar Rapids, Iowa. salary is right will relocate anywhere. Married, looking for the moon but expects a fair shake. age 30. Reply Box 454W, B.T. Prefer small or medium market. Box 496W, B.T. Comedy DJ team-2 boys with a knack for making you laugh. Characterizations, flubs and ad- Combo, 3 years experience. 2 years chief. AM 20 years sales and management background. Well libs. Prefer eastern city, consider all good of- directional, AM construction, news, TV camera. connected with buyers of radio and television fers. Tommy & Ted, 47 Barnyard Lane, Levit- going TV. or on the national level. Sales knowhow. 22 West town, N. Y. Looking for station California Elm, Chicago. upper midwest. State salary and conditions. Meet me at convention, if your staff needs wom- Box 471W, B.T. an announcer -engineer, first ticket, college and Announcers professional school graduate, veteran. In Los Chief engineer or studio supervisor for TV sta- Angeles contact Martha Jane Warner, Hillside tion. 15 years in all phases of broadcasting and 7794. Box 457W, B.T. 2 years experience in television. Presently Baseball play -by -play, football, basketball. 5 number two engineer with maintenance respon- years experience. Excellent voice, highest rec- sibility in a TV station. Western states preferred. ommendations. Baseball a must. Desire sports Technical Box minded station. Consider all offers. Box 341W 489W, B.T. B.T. Technician- Studio control room, transmitter, Ohio network affiliate has given me experience, tape, disc recordings, remotes, first phone. Box boom, lighting, floor manager, Hillbilly DJ specialist. Sing, play guitar, piano. 416W, B.T. camera, video Must play personals. General announcing. news, some directing. Box 497W, B.T. spots. Well experienced. Permanent, progres- Licensed engineer two years experience wishes sive only, please. Interviews? OK, you pay. to relocate midwest, eastern coast. Box 449W, Production, Programming, Others How about it, Ohio? All considered. Box 387W, B.T. B.T. Experienced TV film specialist, formerly with Engineer, first class ticket. available now. Pre- medium sized midwestern station. Capable of Announcer, pianist, novelty DJ. 3 years experi- fer New England states. Box 452W, B.T. heading department, training crew. References. ence. Top television material. Married, congenial, Ans. Box 441W, B.T. reliable, excellent references. Box 413W, B.T. Experienced writer- announcer desires to locate in or near Washington, D. C. College graduate, board operator, DJ, news,. all phases station pro- TV executive. Thoroughly experienced in film Summer position sought by announcer- newsman. motion. Can handle radio production, traffic, procurement, programming, operations. Now College grad, radio and newspaper experience. or gather and edit news, if desired. Presently with top company. Box 460W, B.T. Box 421W, B.T. employed by 10 kw indie in major market as copy chief- announcer. Young, versatile, steady, Television production man. Radio and theatre Lazy, good for nothing announcer, complete dependable, like people good references. Prompt background. Available April 30th, complete failure, desires place in which to loaf. Smokes reply. Box 379W, B.T. resume. Programming, supervising, director, expensive cigars, also drinks and chases women film editor. Box 461W, B.T. Prefers living wage, but will work for usual 1st phone, 13'/ months experience with tape, salary. Box 445W, B.T. disc, recording and transmitter work. Box 468W, B.T. TV operation supervisor-Familiar with both Announcer -engineer with first phone. Experi- production and engineering problems. Capable enced in record shows (request and ad -lib) news Combination man -4)4 years experience. Married. of training studio crew and program directing. and all sports- play -by -play and reporting with 26 years old. Prefer northeast. For details write Four years television experience -New York special emphasis on baseball Minimum starting Box 481W, B.T. City. Hold first class ticket and New York State salary expected $350 a month including talent. teacher's license. Minimum salary $150 per week. Available after May 6th. For more detailed in- Chief engineer, twenty years experience; seven Box 464W, B.T. formation and /or tape write to Box 450W, B.T. as chief. Constructed three stations. Will get topnotch performance from any type installation. Radio experience on small FM. Box 483W, B.T. TV artwork. Combination man, first phone, 33, married, vet- Light on experience, heavy on ambition. Married. eran. Two years broadcasting. Desires position Transmitter engineer. Experienced. Vacation Box 487W. B.T. with opportunities for advancement. Emphasis relief or permanent. No announcing. Prefer on announcing, programming. Minimum salary, Michigan, Ohio or south. Box 464W, B.T. Announcer, program director solid commercial $80 per 40 hour week Available July 15th. Please radio experience completing ''V studio, camera, state particulars in replies. Box 451W, B.T. Chief engineer experienced all phases AM, some film course, seeks permanent all-round pro- TV. Construction and maintenance. 20 years duction position in new TV outlet. Background Top sports director and sportscaster, 1000 watt total experience. Desire permanent position in news, theater, education, married, vet. Avail- independent, experienced staff and low- pressure only. Prefer Michigan location but will consider able May. Box 477W, B.T. DJ. Seeks relocation, larger operation, west coast other midwest offers. All replies answered or southwest. Play -by -play. Single, veteran, promptly. Write Box 505W, B.T. TV production team -2 vets -experienced radio - college, 27. Best references. Tape. Box 469W, cameras-films, seek to do all production chores B.T. chief engineer- announcer -all -round radio man, and grow with new small TV station. Available construction, top morning DJ, sportscaster, all B.T. play-by-play, married, TV or radio. Box May. Box 478W, Real crazy hillbilly DJ. 6 years experience, family, musician. No small towns. Box 486W, B.T. 509W, B.T. First phone man wants employment in broadcast For Sale Top sportscaster- program director experienced station, Virginia or nearby. Can begin im- all phases of radio. Tape on request. Box 491W, mediately. Lehman, Parkview, Harrisonburg, B.T. Virginia. Phone 4 -3110. Stations First phone, light announcing. 29. Russell Southern California 250 watt station in commu- Experienced sportscaster. Three years southern Nicoletti, 660 Brainard, Detroit. 262W. B.T. conference all major sports. Prefer station in nity of 12.000. Collins equipment. Box Philadelphia area but willing to travel south or west coast. College graduate, 25, single, draft Production, Programming, Others Stations west of the Mississippi. All prices. exempt. Box 492W, B.T. Jack L. Stoll & Associates, 4958 Melrose Ave.. News director of active independent wants big- Los Angeles 29, Calif. Rich, mature voice -smooth delivery. Velvet ger market; authoritative delivery; special touch on race personality disc shows. Commer- events: commentary; outstanding local coverage. Continued on next page cials that sell! Box 502W. B.T. Box 351W, B.T. For Sale- (Cont'd.) Help Wanted-(Coned.) For Sale -(Coned.) Equipment, etc. Television For sale RCA heavy duty FM Pylon 4- section antenna. Type 14D, Gain 6, tuned to 105.1 MC. Technical FOR SALE Will support 6 -bay TV antenna. Approximately 500 ft., 1% inches rigid transmission line and assorted group elbows, gas stops, etc. Box 256W, TV ANTENNA B.T. COLLEGE GRADUATE RCA Attention new TV CP holders! We have 3 sur- TF3A Channels 4, 5 & 6 plus RCA TK30A camera chains for sale at rea- RADIO ENGINEER sonable price. These chains are approximately with knowledge and experience In TV for UHF 4 years old, in top condition. Work like new. licensee, excellent opportunity for thoroughly trained Write Box 448W, B.T. and competent young man now actively engaged in FM TV TRIPLEXER UHF who wants to come to New England preferred. Give step by step story of record, references and Best offer takes new Minitape with all acces- starting salary expected. Box 427W, BT. FM 96.1 mc TV Ch. 5 sories. Box 472W, B.T. For sale, one RCA- BTF -3B, 3 kw, FM transmitter. Also, one WE. 506 -B1, 10 kw FM transmit- Situations Wanted 1111 Olive St. ter and one G.E. BM-1A frequency and modulation monitor. All in excellent condition with Managerial KSD -TV St. Louis 1, Mo. top performance record. Make offer. Write, wire. phone Art Rekart, Chief,Engineer, KXOK Inc.. 12th and Delmar, St. Louis 1, Missouri. (Chestnut 6000). EXECUTIVE RCA Channel 13 Diplexer, complete set Chan- for national television interested nel 13 crystals and ovens for RCA TT5A trans- enterprise RCA ML 6206 Mike & Stand 536.00 mitter. Western Electric 25B audio console. in making e change. Sixteen years experience 51561 Speaker 23.95 WHIO -TV, Dayton, Ohio. management, sales, engineering and pro- 51582 Speaker 39.95 51581 Dual- speaker 42.00 gramming. Salary and a RCA TG1A studio sync generator. New, unused. organization factor. MI11056 Boom 110.50 $3875. WJBF, Augusta, Ga. Box 499W, BT. MI -4090A Stand 32.00 MI -4027H Mike 206.00 RCA 250G, 250 watt transmitter. WJMC, Rice Truscon 176' Self - supporting tower. Excellent G E Lake, Wis. two -bay Antenna. Copper wire 9 gauge 22 coils. Announcers Shure 51 Mike 36.0D Lapel buttons, car plates, microphone plates, ban- ElectroVDice Mike & Stand 34.75 ners, ties; program logs, engineers logs, con- G E 109 Photo Relay 74.50 tinuity sheets, etc. Send for listings. James & Westinghouse RU Photo Relay 74.50 James, Inc., 201 Eustis Street, Huntsville, Ala- VERSATILE ANNOUNCER Grant 'System Traffic Board 24.00 bama. Warm, sincere personality. N.Y.C. experience. Presto 10A Turn Table Cabinet 300.00 Raytheon RT1000 Antenna Coupler 100.00 Strong on ad lib, New #10 bare copper wire for ground systems. production and news. TV. Rek -0Kut G2 Turn Table 80.00 Tower Construction Co., Box 1828, Sioux City, Top references. Prefer Middle Atlantic. Radio Music Coro. Arm & Fi lier 30.00 Iowa. Phone 5 -6781. WW II & Korean veteran. University grad- WFAH, ALLIANCE, OHIO uate. Married. Available May 4. Box 485W, Wanted to Buy BT. Equipment, etc. One or two used field camera chains with sync generators regardless of age, make, condition. 01 GEVALDT Give details. Box 479W, B.T. 2 unbelievably untalented no talenters. Prima donnas. drunks. raspy -voiced, floaters. Both 26 -know pop 3 TV TRANSMITTING Wanted -16 ", 12 ", 10" vinylite discs. Will pay music backwards and sidewards (learning it front- 836 cents per pound. Federal Plastics, 166 Bark- before payday. Must flee highest rated josh diskey ANTENNAS ley Avenue, Clifton, N. J. show In million market area because lowee salaree no matchee bilge pulsee. Both have newly soled ad -lib shoes and 3 dimension ear phones. Also adept at Wanted-FM ring antenna- Collins 37M, whole RCA 5 -Bay, Channel 4 to 6 (tuned WLW-T, or sections. Advise details. Call collect TRow- tearing news from machine. running errands and 6 screwing light bulbs. Untalented, and stupid Ch. 4) bridge -2800, Mr. Frank Lyman, Jr., Cambridge, enough for TV too. Tintypes and adhesive tapes Mass. available. Pretor California, but will settle for RCA 5 California. Send nu money. lust the left armpit of -Bay, Channel 4 to 6 (tuned WLW -D, your nat'I.' sales rep-or kneecap (right) of your Ch. 5) Miscellaneous bookkeeper to Boa 501W, B.T. RCA 3 -Bay, Channel 2 & 3 (tuned WLW -C, Commercial crystals and new or replacement Ch. 3) broadcast crystals for Bliley, Western Electric, For Sale RCA holders, etc., fastest service. Also monitor Pylon mount with pylon and frequency measuring service. Eidson Elec- Stations Also RCA 5 tronic Co., Temple, Texas, phone 3-3901. FM triplexers for -bay antennas Box 498W, BT. FCC license in a hurry. Correspondence and residence courses. Many successful graduates. $50,000 Grantham Radio License School, 6064 Holly- wood Boulevard, Hollywood, California. Will buy progressive, profit -making, network Help Wanted affiliated radio station in an Atlantic coastal state. Miscellaneous No other station within 30 miles. Write Box 460W, B.T. Quick sale desired. Announcers For the best in Complete Erection of Tower Antenna lights Co -Ax Cable Equipment, etc. Write Call Wire WANTED: TOP DJ PERSONALITY J. M. HAMILTON & COMPANY Exceptional opportunity for outstanding air per. Pointing Erection tonality. Right man will have unlimited earning BIG BARGAIN . . . WFMY FM, Greensboro, Maintenance potential. Must build hi -rated morning show on N. C., ceasing operation. All technical equip- YEARS OF EXPERIENCE Northern California's most popular independent. ment in excellent condition for sale at low Box 2432, Tel 4 -2115, Gastonia, N. C. Send full particulars, photo and tape to KGMS, GET READY NOW FOR THIS SUMMER'S WORK Hotel Senator, Sacramento, Calif. price. List of equipment and prices submitted upon request. Contact Wm. E. Neill, Chief Engineer, WFMY. Production, Programming, Others Wanted NTORRADIOYSTATI N by 33 year old man with ten years radio selling and program. Married, two children, industrious, In RADIO- TELEVISION tells gent, hard worker, good references and some money and willing to prove worth desires to work with and purchase over five to ten year period radio station In mldwest market capable of grossing PUBLIC RELATIONS $200.000. Has good and responsible position now. PERSONALITY Box 429W, BT. We are looking for a personable blonde young woman with radio -television experience and background for one of the east's outstanding companies. Must be able to conduct radio and TV shows weekly. Must be able to make personal T -V and RADIO STATIONS appearances and talk to women's clubs and sales meetings. Substantial salary Make those dead "spots" produce a profit. Have be will paid to the right career woman. Send complete facts about your quality product you can promote on percentage experience and why you think you can fill this position. No application considered basis on unused spots. Product tested and proven without accompanying recent photograph. Send all particulars to Box 455W, big repeater. You can build a success story with B.T. it in short time. Write Agency, Box 500W, B.T. FOR THE RECORD

1040) and Anthony Wayne Bcstg. (Docket 10425; 3. Hearing to begin. Examiner Herbert Sharf- operating on 1330 kc full time, directional night BPCT- 1400)- Anthony Wayne petitions for fur- roan..Contestants: Head of the Lakes Bcstg. Co. (Docket 9739; BMP- 5098). Applicant has peti- ther enlargement of issues to add issue to de- (WEBC Duluth) (Docket 10289) and Red River tioned for grant without hearing. termine if antenna structure proposed by Radio Bcstg. Co. (KDAL Duluth) (Docket 10290). Head Salinas -Monterey, Calif.-Sec. 309(c) protest Fort Wayne would have improper radiation effect of the Lakes has filed for amendment to Ch. 6 hearing on share -time grants on vhf Ch. 8 to upon its AM station, WANE. and consolidation with Ridson Inc. Salinas Bcstg. Corp. (KSBW Salinas) (Docket 10445) and Monterey Radio -TV Co. (KMBY Montpelier, Vt. New TV, vhf Ch. 3. WCAX Monterey) (Docket 10446). Protestant is KICU Bcstg.. Corp. (WCAX Burlington) (BPCT -1327) May 25 (TV) there. and Colonial Television Inc. (BPCT -1557) -WCAX Rochester, N. Y. -Sec. 309(c) protest hearing on petitions for early hearing, noting applicants do Lebanon, Pa.-New TV, uhf Ch. 15. Contestants: share -time grants on vhf Ch. 10 to WHEC Inc. not want unsought uhf channels in rugged terrain Lebanon TV Corp. (Docket 10459) and Steitz (WHEC) (Docket 8968) and Veterans Bcstg. area since vhf is needed to cover large part of Newspapers Inc. (Docket 10460). Examiner Be- (WVET) (Docket 10447). Protestant is W SAY state to make TV economically feasible. nito Gaguine. there. Evansville, Ind. -New TV, vhf Ch. 7. Con- Durham, N. C.-Sec. 309(c) protest hearing on testants: South Central Bcstg. Corp. (WIKY) grant of uhf Ch. 46 to T. E. Allen & Son (Docket Hearing Calendar . . , (Docket 10461), Evansville TV Inc. (Docket 10462), 10452). Protestant is WSSB there. On the Air Inc. (WGBF) (Docket 10463) and WFBM Inc. (WEOA) (Docket 10464). Examiner Hearings in Progress Herbert Sharfman. Evansville, Ind.-New TV, uhf Ch. 62. Con- NARBA Notifications . . . Tampa -St. Petersburg, Fla. -New TV, vhf Ch. testants: Trans -American TV Corp. (Docket 13. Further hearing. Examiner Basil P. Cooper. 10465), Premier TV Inc. (Docket 10466) and W. R. FCC has issued the following changes, proposed Contestants: Tampa Times Co. (WDAE Tampa) Tuley (Docket 10467). Examiner Fanney Litvin. changes and corrections in the assignments of (Docket 10253), Orange TV Bcstg. Co. (Docket Akron, Ohio -New TV, uhf Ch. 61. Contestants: foreign broadcast stations following notification 10255) and Tampa TV Co. (20% owned by Walter Matta Enterprises (Docket 10468) and Allen T. by the respective countries pursuant to provisions Tison, operator of WALT Tampa) (Docket 10330). of the North American Regional Broadcasting Simmons (WADC) (Docket 10469). Examiner Agreement. Listing includes call letters, loca- Sacramento, Calif. -New TV, uhf Ch. 40. Ex- James D. Cunningham. tion, power, hours of operation, class of station aminer Thomas H. Donohue. Contestants: Ashley Mobile, Ala. -New TV, vhf Ch. 5. Contestants: and commencement date. L. Robinson and Frank E. Hurd, d/b as Cal Tel WKRG -TV Inc. (Docket 10457) and Mobile TV Co. (Docket 10341) and Maria Helen Alvarez Corp. (Docket 10458). Examiner H. Gifford Irion. (Docket 10340). Chattanooga, Tenn.-New TV, vhf Ch. 12. Con- Mexico Muskegon, Mich.-New TV, uhf Ch. 35. Sec. testants: Southern TV Inc. Tri -State Telecasting 309(c) protest proceeding. Versluis Radio & TV Corp. and WDEF Bcstg. Co. (WDEF). Change List No. 156, March 19 Inc., permittee of WTVM (TV). Resulted from 760 kc protest of grant by Music Bcstg. Co., operator XENP Mexico, D. F., 10 kw DA -N, Unl. U, WGRD Grand Rapids. Examiner Gifford Irion. May 27 6 -19 -53 (New). (Docket 10492). 1150 kc Honolulu, Hawaii -New TV, vhf Ch. 2. Con- Wichita, Kan. -New TV, vhf Ch. 10. Further XERY Merida, Yucatan, 500 w/D 350 w /N, Unl. testants: Royaltel and Pacific Frontier Bcstg. Co. -B, 11 -19 -53 (New). hearing. Examiner Hugh B. Hutchison. Con- (KULA). III testants: Mid -Continent TV Inc. (Docket 10262) 1370 kc and KAKE Bcstg. Co. (HAKE) (Docket 10263). XERM San Andres Tuxtla, Veracruz, 250 w/D May 29 100 w /N, Unl. IV, 6 -19 -53 (New). 1450 kc 3. April 27 Shreveport, La. -New TV, vhf Ch. Con- XECA Tampico, Tamaulipas, 1 kw/D 250 w/N, testants: KTBS Inc. (KTBS) and International Unl. IV, 3 -19 -53 (Delete assignment-see 1460 kc). Portland, Ore. -New TV, vhf Ch. 12. Further Bcstg. Corp. (KWKH). 1960 kc hearing. Examiner Elizabeth C. Smith. Con- Worcester, Mass. -New TV, uhf Ch. 14. Con- XECA Tampico, Tamaulipas, 1 kw, Unl. III -B, testants: Oregon TV Inc. (Docket 10246), Colum- testants: Salisbury Bcstg. Corp. and New Eng- 3- 19 -53, (Change in call letters from XES.). bia Empire Telecasters Inc. (KPOJ is 40% owner) land Bcstg. Co. (Docket 10247) and Northwest TV and Bcstg. Co. Change List No. 157, March 24 (Docket 10317). June 1 820 kc XEJD Cordoba, Veracruz, 1 kw Day, H, 3-2A -53, April 30 San Juan, P. R. -New TV, vhf Ch. 4. Further (Change in call letters.). hearing. Contestants: American Colonial Bcstg. 1290 kc Chattanooga, Tenn. -New TV, vhf Ch. 3. Con- Corp. (WKVM) (Docket 10437) and Jose Ramon XEIX Jiquilpan, Michoacan, 1 kw Day, III, testants: WDOD Bcstg. Corp. (WDOD) (Docket Quinones (WAPA) (Docket 10436). Examiner 7- 30 -53, (Correcting error in schedule.). 10438) and Mountain City TV Inc. (WAPO) Benito Gaguine. 1430 kc (Docket 1039). Examiner J. D. Bond. XEIP Salamanca, Juanajuato, 0.25 kw Day, IV, August 13 7- 24 -53, (Correcting schedule.). (1450 kc) May 4 KDIA Auburn, Calif.- License renewal Hear- XEUJ Ciudad del Carmen, Campeche, 0.25 kw ing set for Auburn. Examiner not designated. Unl., IV, 7- 26 -53, (Delete assignment.). Spokane, Wash.-New TV, vhf Ch. 2. Hearing (Docket 10405). 1460 kc to begin. Examiner William Butts. Contestants: XEUJ Ciudad del Carmen, Campeche, 0.25 kw, Louis Wasmer (KREM) (Docket 10422) and TV Unl., IV, 7- 26 -53, (Change in frequency -pre- Spokane Inc. (KNEW) (Docket 10423). Hearings Without Date viously 1450 kc.) 1480 kc Beamount -Port Arthur, Tex. -New TV, vhf Ch. XEGW Acambaro, Guanajuato, 0.2 kw, Unl.. IV, May 8 4. Hearing to begin. Examiner Annie Neal 3- 25 -53, (Reduction in power.). Huntting. Contestants: Port Arthur College 1490 kc Fort Wayne, Ind. -New TV, uhf Ch. 69. Further (KPAC Port Arthur) (Docket 10285) and Smith XEGS Guasave, Sinaloa, 0.25 kw, Unl., IV, hearing. Examiner Annie Neal Huntting. Con- Radio Co., Port Arthur (Docket 10352). 3- 24 -53, (Change in call letters.). testants: Radio Fort Wayne Inc. (WANE) (Docket WVCH Chester, Pa.- Existing AM. Application 1500 kc 10425) and Anthony Wayne Bcstg. (Docket 10424). to increase power from 250 w to 1 kw, operating XEUH Villa Hermosa, Tabasco, 0.25 kw, Uni., daytime on 740 kc. Examiner Gifford Irion II, 7- 26 -53, (Correction in classification.). (Docket 10089). Parties respondent: WBMD Balti- May 11 more and WGSM Huntington, N. Y. Dominican Republic Portland, Ore. -New TV, vhf Ch. 6. Hearing to Canton, Ohio -New TV, uhf Ch. 29. Hearing to begin. Examiner Fanney N. Litvin. Contestants: Change List No. 15, March 30 begin. Examiner Elizabeth C. Smith. Contestants: Brush -Moore Newspapers Inc. (WHBC) (Docket Mt. Hood Radio & TV Bcstg. Corp. (KOIN) 10272) and Stark Telecasting Corp. (WCMW) 610 kc (Docket 9137) and Pioneer Bcstrs. Inc. (KGW) (Docket 10273). Additional uhf channel to be HI3J San P. De Macoris, 0.5 kw, Unl., nondirec- (Docket 9136). sought after June 2. tional, III, (Change in location and power.), (Previously 1360 kc, see change list #14.). Duluth, Minn.- Superior, Wis. -New TV, vhf Ch. May 18 6. Further hearing. Examiner Herbert Sharfman. 1050 kc Contestants: Ridson Inc. (WDSM Superior) H18B Santiago, 1 kw, Unl., nondirectional, U, Duluth, Minn. -Superior, Wis. -New TV, vhf Ch. (Docket 10291) and Lakehead Telecasters Inc. ion and (Previously (Docket 10 Merger has (C n esse change list power.), proposed and Le ead seeks dismissal (13T, 1360 kc Employment Service March 30]. Head of the Lakes Bcstg. Co., Duluth 111SK Barahona, 0.25 kw Unl., nondirectional, Ch. 3 applicant, seeks amendment to Ch. 6. III, 5 -2 -53, (Change in location and power.), Re- Lancaster, Pa.-New TV, vhf Ch. 8. Examiner (Previously 1050 kc.), (See list of Dominican J. D. Bond. Contestants: WGAL -TV (now on Ch. public stations, Annex 3, NARBA, Washington, WANT A GOOD EXECUTIVE? 8 conditionally) (Docket 10366) and Peoples Bcstg. D. C., 1950.). Co. (WLAN) (Docket 10365). Competent, reliable General, Com- Sacramento, Calif. -New TV, vhf Ch. 10. Fur- mercial and Program Managers: ther hearing. Examiner Thomas H. Donohue. Routine Roundup . . . Contestants: McClatchy Bcstg. Co. (KFBK) Chief Engineers, Disc Jockeys, (Docket 9013) and Sacramento Telecasters Inc. Sportscasters, other specialists. Tell (Docket 10298). April 16 Decisions us your needs today. Delays are Sacramento, Calif. -New TV, uhf Ch. 36. Ex- EN BANC costly. aminer Thomas H. Donohue. Contestants: John BY COMMISSION HOWARD S. FRAZIER Poole Bcstg. Co. (Docket 10342) and Jack O. Advised of Hearing TV & Radio Management Consultants Gross (Docket 10343). Mr. Gross proposes to KRLW Walnut Ridge, Ark. Southern Baptist 708 Bond Bldg., Washington 5, D. withdraw if FCC simultaneously issues grant to College; Tri -State Bcstg. Service, Memphis, C. Poole. Tenn.; Southern Bcstg. Service Inc., Memphis, Wichita, Kan. -New TV, vhf Ch. 3. Further Tenn. -Are being advised that application of hearing. Examiner Hugh B. Hutchison. Con- KRLW (BP -8372) to change facilities from 1320 testants: Radio KFH Co. (KFH) (Docket 10259), kc, 1 kw -D to 730 kc, 1 kw -D; Tri-State (BP- Taylor Radio & TV Corp. (KANS) (Docket 10260) 8775) and Southern (BP- 8802), for new stations TV STUDIO PERSONNEL and Wichita TV Corp. (Docket 10261). to operate on 730 kc, 250 w -D, indicate necessity of consolidated hearing. Summer replacements available immediately. Top Theatre Television -Allocation of frequencies WHUN Huntingdon Pa. The Joseph F. Biddle men screened for your station, meeting your for exclusive theatre TV circuits. Before Corn - application (BP- qualifications. All men experienced with RCA 9552). Pub. Co.-Is being advised that mission en banc. (Docket 7788) to change facilities from 1400 kc, 250 w, cameras and projection room operations. More 1460 500 necessity of than 1000 workshop men already employed by Pontiac, Mich. -New AM station, kc, 500 w Unl., to 1159 kc, w -D, indicates TV stations throughout the nation. Wire or unlimited. James Gerity Jr. (Docket 10346); BP- hearing. Bcstg. 8651). Applicant has for grant without KTOE Mankato, Minn., Minn. Valley phone collect your personnel needs. petitioned Co.-Is being advised that application (BP -8702) TELEVISION WORKSHOP of N. Y. hearing. to increase power from 1 kw, 5 kw -LS, DA -N, 1780 Broadway, N. Y., 19 Plaza 7.3721 KVOL Lafayette, La.-Modification of permit to 5 kw, Unl., DA -N, on present frequency to change daytime power from 1 kw to 5 kw, 1420 ka, indicates necessity of hearing. BROADCASTING TELECASTING April 27, 1953 Page 157 FOR THE RECORD

Marvin I. Thompson, Winchester, Ky.-Is be- Fort Wayne, Ind. -Ordered that certain actions Lowell, Mass., Merrimac Bcstg. Co. (BRC -14); ing advised that application for a new AM (BP- taken at hearing conferences on April 6 and 10 WLYN Lynn, Mass., Puritan Broadcast Service 8564) to operate on 1380 kc with 500 w -D, indi- shall control subsequent course of hearing in Inc. (BRC -10); WJDA Quincy, Mass., South Shore cates necessity of-hearing. proceeding (Docket Bcstg. Co. (BRC -6); KFGT Fremont, Neb., Walker Extension of 00425 BPT-11400), unless mmodified 4by ea Newspapers Inc. (BRC -3); WISP Kinston, N. C., Authority examiner for cause during course of hearing, or Edwin J. Schufttnan (BRC -4); WRHI Rock Hill, Granted applications of Church of Universial Commissionn upon review examiner's rul- S. C., York County Bcstg. Co. (BRC -12); WJAN Triumph, The Dominion of God Inc., Detroit, bying, that hearing will adduced Spartanburg, S. C., James Cozby Byrd Jr. (BRC- Mich., for extension of authority to transmit in respect of rrelied jupon 2); WDIA Memphis, Tenn., Bluffuff Bcstg. programs by wire from church in Detroit to of parties, including Commission counsel, set Co. (BRC -13). CKLW Windsor, Ont., Can.. for period of one out in this order and in subsequent order to be year ending April 5, 1954 (BFP -234). issued with respect to Issue 3 (d). Granted Applications By Hearing Examiner Basil P. Cooper April 17 Applications Granted applications of The Hampden -Hamp- Tampa Television Co., Tampa, Fla. -Granted ACCEPTED shire Corp. (W13YN), Holyoke, Mass. (BFP -233), petition to amend application for CP for new FOR FILING Maryland Bcstg. Co. (WITH), Baltimore, Md., TV (Docket 10330; BPCT -1302) to correct exhibit Remote Control Operation (BFP-232) and WGR Bcstg. Corp., Buffalo, N. Y., so as to add certain radio interests of W. Walter to transmit play -by -play descriptions of base- Tison and H. H. Baskin in WLAK Lakeland, Following applications filed for remote control ball games by wire to Station CFRA Ottawa, Fla., during 1938 -1939. operation of transmitter: Canada, for period of one year. This is first By Hearing Examiner James D. Cunningham 'CROW Oakland, Calif., KROW Inc. (BRC -16); authority for WGR and extensions for WHYN KROS Clinton, Iowa, Clinton Bcstg. Corp. (BBC- and WITH. Metropolitan Television Co., Denver Colo. - 18): KBUN Bemidji, Minn., Butler Bcstg. Co. Advised of Hearing Granted petition for extension of time from (BRC -19); WGAT New Hartford. N. Y., Central KWEM -TV Inc., Memphis, Tenn.-Is being ad- April 10 to April 15, 1953, for filing proposed Bcstg. Co. (BEC -17); WGNI Wilmington, N. C., findings in proceeding re application (Docket New Hanover Bcstg. Co. vised that application for a new TV to operate on 10238; BPCT -941) and Co., (BRC -20); WGCD Ches- Ch. 48 indicates necessity of hearing (BPCT - that of KMYR Bcstg. ter, S. C.. Craig Bcstg. Co. (BRC -21); WDBL 1385). Denver, Colo. (Docket 9043, BPCT -488) for CP's Springfield, Tenn., Springfield Bcstg. Co. (BRC- for new television stations. 22). ACTIONS ON MOTIONS Chief, Common Carrier Bureau -Granted mo- American Broadcasting - tion for continuance of hearing re applications KROS -FM Clinton, Iowa, Clinton Bcstg. Corp. Paramount Theatres of Page Boy Inc., New York, N. Y. (Docket 10388, -301 -A request to operate by remote control Inc.- Granted petition for extension of time to April 13 13, 1953. May 8, to file exceptions to initial decisions re- et al.) from to May (BRCH -7). leased March 26, 1953, re application of Albu- By Hearing Examiner Elizabeth C. Smith WKPT -FM Kingsport, Tenn., Kingsport Bcstg. querque Bcstg. Co. (KOB), Albuquerque, N. M., Columbia Empire Telecasters Inc. Portland, Co. - 301 -A for remote control operation for extension of special service authorization Ore. -Granted motion to amend application for (BRCH -9). (Docket 10336; BSSA -275). 10247; -982) Darrell E. Yates, Jacksonville Tex. -Granted CP for new TV (Docket BPCT in WRFL (FM) Winchester, Va., Richard Field petition for acceptance of late filing of notice of order to show certain changes resulting from Lewis Jr. -301 -A for remote control operation intention to appear and participate in hearing death of. one of its officers and directors. (BRCH -8). on By Hearing Examiner Fanney N. Litvin Modification Chief, Broadcast Bureau-G anted 5petition for The Brush -Moore Newspapers Inc., Canton, of CP extension of time to April 30 to file reply to Granted petition for of hear- petition filed March 27, 1953, by Ridson Inc.. Ohio- continuance KDZA -TV Pueblo Col., Pueblo Radio Co.- for completion of hearing in proceeding re ap- ing in proceeding re application for CP for new Mod. CP (BPCT -1172) as mod., which authorized plication and that of Lakehead Telecasters Inc. TV (Docket 10272; BPCT -264) and that of Stark new TV to change designation of trans. and for CP's for new television stations at Superior, Telecasting Corp. (Docket 10273; BPCT -949); studio location from 3011 Elizabeth St., Pueblo, hearing now scheduled for April 15, 1953, at Col., to 31st St. and West St., near Pueblo, and Wis., and Duluth, Minn. (Docket 10291; BPCT - D. C., 728) (Docket 10292; BPCT -981) upon expedited Washington, was continued without date to request waiver of Sec. 3.613(b) of rules and until further order of Commission; parties (BMPCT- 1069). and simplified basis, deletion of certain issues, intend, at expiration of one -year waiting period, or other appropriate relief. to renew request for assignment of additional WNCT (TV) Greenville,¿ N. C., Carolina Bcstg. By Hearing Examiner J. D. Bond uhf channel to Canton, assignment of which System Inc. -Mod. CP (BPCT -898) as amended Bcstg. Corp., might obviate necessity for comparative hearing. which authorized new TV, to change trans. and WDOD Chattanooga, Tenn. - studio location from S. Evans St. extended 2 mi. Granted petition to amend application for CP By Hearing Examiner James D. Cunningham S N. for new TV (Docket 10438, BPCT -676) to submit of city limits near Greenville, C., to S. alternative program proposal showing non -net- Chief, Broadcast Bureau- Granted petition for Evans St. extended, 1.84 mi. S of city limits. work operation in event that network affiliation extension of time from April 15 to April 20, 1953, Greenville, N. C. Ant. height above average is not available. to file proposed findings in proceeding re appli- terrain 858 ft. cations of KMYR Bcstg. Co. (Docket 9043; BPCT - Foley, Alabama -Gulf By Hearing Examiner Thomas H. Donahue 488) and that of Metropolitan Television Co. WHEP Ala., Radio -Mod. (Docket 10238; BPCT -941). both of Denver. Col. CP (BP- 8012), which authorized new AM, for ap- Cal Tel Co., Sacramento, Calif.- Granted peti- proval of ant., trans. location as 2.5 mi. N of tion to amend application for CP for new TV Foley at intersection of Highway #3 and Lane (Docket 10341; BPCT -1330), filed on Feb. 3 and April 16 Rd. near Foley, Ala., specify studio location as amended by petition of April 9, 1953, (to change Applications on Highway #3 (P. O. Box 1556), 1.6 ml. N of proposed trans. location, ant. height, ERP, hours Foley, Ala. and change type trans. (BMP- 6189). of operation, financing, personnel, programming, ACCEPTED FOR FILING cost of construction, cost of operation during KGRO Malvern Ark. Malvern Bcstg. Co.- first year, revenue during first year and to desig- Modification of CP Mod. CP (BP- 8462), replacing expired CP (BP- nate studios. WFTW Ft. Walton, Fla., Vacationland Bcstg. 7857) which authorized new AM, for approval of Co. -Mod. CP (BP= 8140), which authorized new ant., trans. and main studio location. AMENDED By Hearing Examiner Annie Neal Huntting AM for approval of ant., trans. location as ap- to change power from 1 kw to 500 w and change Anthony Wayne Bests., Fort Wayne, Ind. prox. 0.5 mi. NW of junction of Wright Rd. and trans. location. Granted petition to amend application for CP- Hollywood Blvd., Ft. Walton, Fla., and specify studio location as 39 Main St., Ft. Walton (BMP- KLYN Amarillo, Tex., Plains Empire Bcstg. Co. for new Ty (Docket 10425, BPCT-1400) for pur- -Mod. CP (BP- 8501), as mod., which authorized poses of: (1) correcting clerical errors in per- 6187 Resubmitted). com- centages shown in Sec. IV, Part I (b) relating changes in ground system, for extension of program Remote Control Operation pletion date (BMP- 6191). to proposed weekly set forth in appli- control of cation; (2) altering proposed trans. location and Following stations request remote Application Amended associated data shown in Sec. V -C; and (3) transmitter: altering proposed trans.- equipment shown in KSON San Diego, Calif., KSON Bcstrs. (BRC- WTVH -TV Peoria Ill., Hilltop Bcstg. Co.- Sec. V -C. 1); KVEC San Luis Obispo, Calif., The Valley 3.613(b) of Beaumont Bcstg Corp., Beaumont, Tex. Electric Co. (BRC -11); KEAR San Mateo, Calif., Amended to request waiver of Sec. Granted petition for extension of time from- Bay Radio Inc. (BRC -5); WWCO Waterbury. Commission's rules (BMPCT -1070 Amended). May 11 to May 18, 1953, to file proposed findings Conn., The Mattatuck Bcstg. Co. (BRC -7); KSWI Extension Date and conclusions of law in proceeding re appli- Council Bluffs, Iowa, Nonpariel Bcstg. Co. (BRC- of Completion cation (Docket 10287; BPCT -762), et al, for CP's 15); WARK Hagerstown, Md., United Bcstg. Co. KUSC -TV Los Angeles Calif., U. of Southern for new TV stations in Beaumont, Tex. of Western Md. (BRC -8); WCCM Lawrence Calif. -Mod. CP (BPE' -14), which authorized Radio Fort Wayne Inc., Anthony Wayne Bcstg., Mass., The Lawrence Bcstg. Co. (BEC -9); WLLH new educational TV, for extension of completion date to 7- 28 -53. ;d»»»)»»»»»»»»»>»»»»»»»»»»»»>»>Gl4PLD««««««««««««««««««4; License for CP A A W W WB -FM Jasper, Ala., Bankhead Bcstg. Co. A -License for CP (BPI -1752) which authorized A new FM (BLH -879). WJMC -FM Rice Lake, Wis., WJMC Inc. -Li- Negotiations conducted for the sale or purchase A cense for CP (BPH -1791) which authorized A changes in licensed FM (BLH -882). of radio and television properties. A Change Transmitter Site

A WRNL -FM Richmond Va.-CP to change trans. site to Wilkinson Rd., 3 enrico County. Va. (BPH- A 1848). A R. C. CRISLER CO Co. A APPLICATION RETURNED A RADIO STATION BROKERS- FINANCING Assignment of License WCRW Chicago, Clinton R. White -Voluntary assignment of license to Clinton R. White and CINCINNATI, OHIO Josephine A. White d/b as WRCW. WHJC Matewan, W. Va., Three States Bcstg. Co.- Voluntary assignment of license to Three 1109 UNION TRUST BLDG. DUNBAR 7775 States Bcstg. Co. A of Control A Relinquishment Headquarters A NARTB Convention - Chapman Park Hotel A WEDR Birmingham, Ala., Magic City Bcstg. A Co.-Voluntary relinquishment of control by J. AA A Leslie Doss to John Leslie Doss Jr. through :««««««««««««««««««««««««««««««<»»»»»»»»»»» )>»))))»)))k»»»)))>>»))»»»» transfer of 49 shares of stock. Page 158 April 27, 1953 BROADCASTING TELECASTING ... Still Going Miami Fla. (BRCH -2); WPPA-FM Pottsville, April 20 Applications Pa. (BRCH -5); WPAM -FM Pottsville, Pa. (BRCH - 6); KROS -FM Clinton, Iowa (BRCH -7); WRFL ACCEPTED FOR FILING Winchester, Va. (BRCH -8); WKPT -FM Kings - port, Tenn. (BRCH -9); KSON San Diego, Calif., Extension of Completion Date KSON Broadcaster (BRC -1). WLBS Birmingham, Ala., WLBS Inc. -Mod. CP (BP- 8457), as mod.. which authorized change in Granted License trans. location, for extension of completion date (BMP- 6190). WKEU Griffin, Ga., Radio Station WKEU- WRGB (TV) Schenectady, N. Y., General Elec- Granted license covering increase in height of tric Co. -Mod. CP (BPCT- 1047), which authorized vertical ant. (BL- 4972). change in facilities of existing TV, for extension of completion date to 11- 16 -53. KPLT Paris, Tex., North Star Bcstg. Co.- Granted license covering installation of new License for CP trans. (BL- 4962). KWOC Poplar Bluff, Mo., Poplar Bluff Bcstg. Co.- License for CP (BP- 7342), as mod., which WFTC Kinston, N. C., Kinston Bcstg. Co.- authorized change in frequency, increase power, Granted license covering change of facilities, install DA -DN, change trans. location and install type of trans., installation of DA -N and change new trans. (BL- 4969). in trans. location; conditions 960 kc, 1 kw, 5 kw- WCON Cornelia, Ga., Habersham Bcstg. Co.- LS, DA -N, Unl. (BL- 4964). License for CP (BP- 8227), as mod., which authorized new AM (BL- 4970). KSVP Artesia, N. M., Artesia Bcstg. Co. Granted license covering change of facilities,- Modification of CP changes in ant. system and change in type trans WACL Waycross, Ga., Teletronics Inc. -Mod. 990 kc, 250 w, 1 kw -LS, Unl. (BL- 4967). CP (BP- 8437), which authorized change in hours A coffee account, using KGW, in- of operation and installation of DA -N to make Granted CP changes in DA (BMP- 6175). creased sales in this area 42 per cent. WNRV Narrows, Va., Giles WEAS Decatur, Ga., WEAS Inc. -Granted CP Bcstg. Co. -Mod. to install new trans. as auxiliary trans. to be CP (BP- 8437), as mod., which authorized new FOR SALES RESULTS USE KGW AM, to change trans. location (coordinates only) operated on 1010 kc, 1 kw (BP-8806). (BMP- 6192). Modification Economical and efficient medium for Erect New Antenna of License KSPR Casper, Wyo., Donald Lewis Hathaway KGKB Tyler, Tex., Lucille Ross Buford - covering the mass market. CP to erect new ant. (mount TV ant. on top)- Granted mod. license to change name to Lucille and change trans. location (coordinates only). Ross Lansing (BML- 1540). Contingent on grant of TV application (BP- 8786). License Renewals Modification of CP Following stations request renewal of license: KSEN Richfield, Utah, Scenic Bcstg. Co. WNBF -TV Binghamton, N. Y., Clark Assoc. Granted mod. CP for approval of ant., trans.,- Inc. (BRCT -29); WREN -TV Buffalo, N. Y., WBEN and studio location Inc. (BRCT -11). (BMP- 6002). WHYL Carlisle, Pa., Richard Field Lewis Jr. -Granted mod. CP to make changes in ant. sys- W April 21 Decisions tem (BMP- 6182). on the efficient 620 frequency BY BROADCAST BUREAU KLER Lewiston, Ida., Cole E. Wylie- Granted mod. CP for approval of ant., trans., and studio PORTLAND, OREGON Granted License location; condition (BMP- 6134). WBBO Forest City N. C., Rutherford County REPRESENTED NATIONALLY BY Radio Co.- Granted license covering installation Request Granted of new trans. (BL- 4952). EDWARD PETRY, INC. WHLF South Boston, Va., Halifax Bcstg. Co.- WKOP -FM Binghamton, N. Y., The Bingham- Granted license covering use of old main trans. ton Broadcasters Inc. -Granted request to dismiss AFFILIATED WITH NBC as auxiliary located at present location of main pending application (BMPH -4771) to change fre- trans.; 1400 kc, 250 w. (BL- 4960). quency to 96.7 mc. WKEY Covington, Va., Earl M. Key -Granted license covering change in trans. location and changes in ant. and ground systems (BL- 4959). April 22 Decisions The best KSNY Snyder, Tex., Snyder Bcstg. Co.- Grant- ed license covering change of facilities and in- BY stallation of new trans.; 1450 kc, 250 w, COMMISSION EN BANC way to (BL- 4955). WRIO Rio Piedras, P. R., The Master Bcstg. Designated for Hearing Corp.-Granted license for CP (BP -8562, replac- sell the ing expired permit BP -8305) which authorized KFBC Cheyenne, Wyo., Frontier Bcstg. Co.- installation of auxiliary trans., at present site Designated for hearing application IBMP -5864) of main trans., to be operated on 1320 kc, 250.w. for additional time to complete construction au- for auxiliary purposes only (BL-4951). thorized Sept. 12, 1951, involving change of facil- KANSAS ities from 1240 kc, 250 w, Uni., to 710 kc, 1 kw -N, WKBN -FM Youngstown, Ohio, WVKBN Bcstg. 10 kw -LS, DA-2, UnI. Granted license covering changes in FM FARM station -Ch. 255; 25 kw, ant. 490 ft. (BLH -880). Advised of Hearing WGAL -FM Lancaster, Pa., WGAL Inc. -Granted license covering changes in FM station -Ch. 267, KPOO San Francisco, Calif., Grant R. Wrath - MARKET 3.8 kw, ant. 215 ft. (BLH -881). all; KECC Pittsburg, Calif., KECC Inc.; KCHJ Extension of Completion Date Delano, Calif., Charles Herman Johnes; KLAS Las Vegas, Nev., Las Vegas Bcstrs. Inc. -Are KTVA (TV) Austin, Tex., Tom Potter-Granted being advised that applications to change facil- mod. CP for extension of completion date to ities indicate necessity of consolidated hearing. 7 -20 -53 ( BMPCT- 1044). KPOO seeks to increase power on 1010 kc from Following granted mod. CP's for extension of 1 kw to 10 kw -D (BMP- 5828); KECC, to increase completion dates as shown: power on 990 kc from 1 kw, DA -N, Unl., to 5 kw- WTVT (TV) Chattanooga, Tenn., to 10 -20 -53 N, 10 kw -D, DA -2 (BP- 8529); KCHJ, to increase (BMPCT -1041); WOUC (TV) Chattanooga. Tenn.. power and hours of operation on 1010 kc from to 10 -20 -53 (BMPCT -1060); KDEF Albuquerque, 1 kw -D, to 1 kw -N, 5 kw -D, DA -2, Unl. (BP- N. Mex., to 11 -1 -53 (BMP- 6180); WNEW New 8681); and KLAS, to change from 1230 kc, 250 York, N. Y., to 11 -6 -53; conditions (BMP- 6181). w, Unl., to 1010 kc, 1 kw -N, 5 kw -D, DA -N, UnI., and install new trans. (BP-8528). Granted Remote Control Authority Dorsey Eugene Newman, Hartselle, Ala.; Following granted authority to operate trans. WERD Atlanta, Ga., Radio Atlanta Inc.; WDMG by remote control: KSWI Council Bluffs. Iowa Douglas, Ga., WDMG Inc. -Are being advised (BRC -15); WDIA Memphis, Tenn. (BRC -13); that applications indicate necessity of consoli- WLLH, WLLH -FM Lowell, Mass. (BRC -14) dated hearing. Newman seeks CP for new AM (BRCH-4); KVEC San Luis Obispo, Calif. (BRC- on 860 kc, 250 w -D (BP- 8334); WERD 11); WRHI WRHI -FM Rock Hill, S. C. (BRC -12) to increase power on 860 kc from 1 kw to 10 kw -D (BP- (BRCH -3); KFGT Fremont, Neb. (BRC -3); KEAR 8569); and WDMG to increase power on 960 kc San Mateo, Calif.; condition (BEC -5); WJOA from 1 kw to 5 kw -D Quincy, Mass. (BRC -6); WWCO Waterbury, (BP- 8648). use the Conn. (BRC -7); WARK Hagerstown, Md. (BRC- S); WLYN Lynn, Mass. (BRC -10); WCCM Law- Sangamon Valley Tele. Corp., Springfield, Ill. - rence, Mass. (BRC -9); WISP Kinston. N. C. Is being advised that application (BPCT -589) KANSAS (BEC -4); WJAN Spartanburg, S. C. (BEC -2); for new TV station to operate on Ch. 2 indicates Bangor, Me. (BRCH necessity of hearing. (Comr. Doerfer not parti- WGUY -FM -1); WIOD -FM cipating). FARM CUT YOURSELF A SLICE Petitions Granted STATION EMPIRE Smith Radio Co., Port Arthur, Tex.; Port OF AMERICA'S RICHEST Arthur College, Port Arthur, Tex.; Jefferson CBS RADIO Amusement Co., Beaumont, Tex. -By memoran- You (on Get A Shore of East Texas dum opinion and order, granted petitions filed WI BW in Topeka by Smith Radio Co., 10, by Appointing us Your Spokesman on Dec. 1952, and Jan. 7, 1953, and petition of Port Arthur of Jan. 5, Ben Ludy, 1953, requesting that application of Jefferson Gen. Mgr., WIBW -KCKN F R Q "Voice of Longv'e.? TEX' Amusement Co. for TV Ch. 4 be dismissed, and Rep. Capper Publications, said application (BPCT -1440) of Jefferson was Inc. dismissed.

BROADCASTING TELECASTING April 27, 1953 Page 159 FOR THE RECORD

Designated for Hearing Designated for consolidated hearing in Wash- ington on May 25, 1953, applications of Southern Television Inc. (BPCT -931); Tri -State Telecast- ing Corp. (BPCT -983), and WDEF Bcstg. Co. (13PCT-989), all applicants for TV Ch.. 12 in Chattanooga, Tenn. Designated for consolidated hearing in Wash- ington on May 27, 1953, applications of Royaltel (BPCT -923) and Pacific Frontier Bcstg. Co. Ltd. (BPCT -945). both applicants for TV Ch. 2 in Honolulu, T. H. Designated for consolidated hearing in Wash- ington on May 29, applications of KTBS Inc. (BPCT -464), and International Bcstg. Corp. (BPCT -505) both applicants for Ch. 3 in Shreve- port. La. Designated for consolidated hearing in Wash- ington on May 29, applications of Salisbury Bcstg. Corp. (BPCT -1068) and New England Bcstg. Co., (BPCT -1220), both applicants for Ch. 14 in Worcester, Mass. Petition Denied By memorandum opinion and order. denied petition of Jacob A. Newborn Jr., Tyler, Tex., filed March 20, 1953, requesting that Commission amend Sec. 3.606 of rules to reserve vhf Ch. 7 at Tyler for noncommercial educational use and to add a uhf assignment to that city. The denial is without prejudice to reflling at the expiration of the one year waiting period provided in Sec. 3.609 of the Commission's rules. April 22 Applications ACCEPTED FOR FILING Renewal of License Following stations request renewal of license: KIUL Garden City, Kan., The Telegram Pub. Co. (BR -848); KIND Independence, Kan., Central Bcstg. Inc. (BR- 1828); KFKU Lawrence, Kan., The U. of Kansas (BR -505): KSAL Salina, Kan., KSAL Inc. (BR -927); KNEB Scottsbluff, Neb., Platte Valley Bcstg. Corp. (BR- 1867); KGWA The officers and executive staff of Enid, Okla., Public Bcstg. Service (BR- 2450); KGLC Miami, Okla., Miami Bcstg. Co. (BR- 2053). Remote Control Operation Following stations have filed for 301 -A; application for remote control operation: GENERAL FILM WHDH -FM Boston, Matheson Radio Co. (BRCH- 12); WTSV -FM Claremont, N. H., Granite State Bcstg. Co. (BRCH -10); WDOD -FM Chattanooga Tenn., WDOD Bcstg. Corp. (BRCH-13); KCLE- LABORATORIES CORP. FM Cleburne, Tex., Marti Inc. (BRCH -11). Following applications filed for remote control operation of trans.:

1 546 No. Argyle Ave., Hollywood 28 HO. 9-6391 KTIM San Rafael, Calif., Marin Bcstg. Co. (BRC -32); KASI Ames Iowa Ames Bcstg. Co. (BRC -31); WKZO Kosciusko Miss., Cy N. Baha- kel (BRC -24); WFRM Coudersport, Pa., Farm & Home Bcstg. Co. (BRC -26); WPXY Punxsutaw- ney, Pa. Jefferson Bcstg. Co. (BRC -27); WKBI St. Marys, Pa., The Elk- Cameron Bcstg. Co. (BRC- 25); WDOD Chattanooga, Tenn., WDOD Bcstg. Corp. (BRC-30); KSIJ Gladewater, Tex., Glade - are pleased to announce that water Bcstg. Co. (BEC -33); WRIS Roanoke, Va., the facilities of the Cy N. Bahakel (BRC -28); WCOM Parkersburg, newest and W. Va., Parkersburg Bcstg. Co. (BRC -29); KASL the largest independent film Newcastle, Wyo., Newcastle Bcstg. Co. (BRC- 23). processing organization on the Extension of Completion Date West Coast are now at the WHDF Houghton, Mich., Upper Michigan Bcstg. disposal of the film and tele- Co. -Mod. CP (BP- 8568), which authorized in- vision capital of the world. stallation of new trans., for extension of completion date (BMP- 6193). Move Transmitter Location General Film Laboratories WHED Havelock, N. C., Beaufort Bcstg. Co: offer complete services to the CP to move trans. and studio location from Washington, N. C., to Havelock and make industry, including 16 mm. changes in ant. system (BP- 8833). Kodachrome printing. Change Antenna System WBEX Chillicothe, Ohio, Shawnee Bcstg. Co. -CP to make changes In ant. system (BP- 8834). We cordially invite your in- Modification of CP quiry and inspection. WTAO -TV Winchester, Mass., Middlesex Bcstg. Corp.-Mod. CP (BPCT -1485) as amended which authorized new TV, to install new trans. and make other equipment changes (BMPCT- 1086). Extension of Completion Date WICU (TV) Erie, Pa., Dispatch Inc. -Mod. CP (BPCT -758), as mod., which authorized changes in TV, for extension of completion date to 7- 24-53 (13MPCT- 1081). G. CARLETON HUNT, President HANS DE SCHULTHESS, Vice President ALAN CUNDELFINCER, General Manager ALTON A. BRODY, Sales Director WILLIAM CEPHART, Processing Director HARLAN BAUMBACH, HOWARD E. STARK Technical Director Brokers and Financial Consultants

TELEVISION STATIONS RADIO STATIONS 50 E. 58th St. New York 22, N. Y. ELdorado 5-0405

Page 160 April 27, 1953 BROADCASTING TELECASTING INDEX TO ADVERTISERS STATIONS EQUIPMENT Top Rated Half -Hour CHNS, Halifax, Nova Scotia 134 Allied Radio 152 KAOK, Lake Charles 53 Altec Lansing Corp. 131 KBIF, Los Angeles 65 Andrew Corp 85 MYSTERIES KBIG, Los Angeles 65 Audio Devices, Inc. 83 KBTV, Denver 122 Camera Equipment Co. 118 KDKA, Pittsburgh 113 Collins Radio Co. 89 KDUB -TV, Lubbock 126 Continental Electronics Mfg. Co. 94-95 We can deliver up to KEX, Portland 113 Doge Electronics Corp. 140 KEYL -TV, San Antonio Front Cover Allen B. DuMont Labs., Inc. 50 -51 6 half -hour transcribed KFAB, Omaha 61 Eitel- McCullough, Inc. 97 KFAC, Los Angeles 69 Gates Radio Co. 81 Mystery Programs Weekly. KFRO, Longview 159 General Electric Co. 100 KGW, Portland 159 General Precision Labs. 87 KMPC, Los Angeles 12 Gray Research & Development Co., Inc. 143 KNBH, Hollywood 77 Hughey & Phillips 91 We Offer - KOWH, Omaha 8 Minnesota Mining & Mfg. Co. 47 KPIK, Los Angeles 65 Mitchell Camera Corp. 93 LET GEORGE DO KPIX, San Francisco 67 IT! Philco Corp. 141 KRLD -TV, Dallas 4 RCA Engineering 18 KSTL, St. Louis 123 Products MYSTERY HOUSE! KSTP, St. Paul 124 RCA Tubes 119 KTNT -TV, Tacoma 163 Raytheon Mfg. Co. 79 30 MINUTES TO GO! KWKW, Pasadena 150 Reeves Soundcrafter Corp. 142 KYW, Philadelphia 113 Shure Brothers, Inc. 149 WAGA AM -TV, Atlanta Front Cover Standard Electronics Corp. 21 WAKR, Akron 17 Teleprompter Corp. 133 WAVE -TV, Louisville 116 04 Wincharger Corp. 135 WAZL -TV, Hazleton 32-33 WBBW, Youngstown 132 Ask us for the Dope. WBOK, New Orleans 49 GENERAL WBZ, Boston 113 We'll shoot the works WCAU -TV, Philadelphia 75 Advertising Agency Magazine 126 WCCO Radio, Minneapolis 40 Air Express 121 WCHS, Charleston 19 Alexander Film Co. 84 'yo,ts,,,an- WCKY, Cincinnati 144 Alvarado Broadcasting Co. 147 19 EAST 53.d STREET at MadironA WDIA, Memphis 150 American Meat Institute 24 KLW YORK, H. y WDSU, New Orleans 16 American Radio Association 56 -57 WEOA, Evansville 42 Association of American 129 WEVD, New York 150 Railroads See us at the Convention The Associated Press 105 WEWS, Cleveland 139 Biltmore, Suite 2300 -02 WFBM -TV, Indianapolis 52 Blackburn -Hamilton Co. 54 WFBR, Baltimore 117 Broadcasting Showsheets 72 -73 WFDF, Flint 42 Broadcast Music, Inc. 145 WFMJ, Youngstown 128 Capitol Records 22 -23 WGAL -TV Lancaster 6 -7 Classified Advertisements 154 -157 WGBS, Miami Front Cover Consolidated Television Sales 134 WGN, Chicago 148 Consulting Directory 153 WHAS, Louisville Inside Front Cover Contempo Cosmetics WHBF, Rock Island 152 92 WHEN, Syracuse 128 R. C. Crisler & Co. 158 4tAI10EL WHLM, Bloomsburg 3233 Employers Reinsurance Corp. 136 WHO, Des Moines 39 Films of the Nations Distributors, Inc. 88 WHOL, Allentown 32 -33 General Film Labs. 160 WIBW, Topeka 159 Harry S. Goodman 161 CANCEL WIDE, -Saco -33 Biddeford 32 Lang -Worth Feature Programs, Inc. 68 WIKK, Erie 151 Music Corp. of America 31 WIS, Columbia 138 RCA Recorded Program Services -63 WITH, Baltimore 34 62 CANCEL WJAR -TV, Providence 124 SARRA, Inc. 55 WJBK AM -TV, Detroit Front Cover, 10 Service Directory 152 WJW, Cleveland 136 SESAC Transcribed Library 27 WKRC -TV, Cincinnati 125 Howard E. Stark 160 WLW, Cincinnati 114 -115 Station Representatives' Association, Inc. 137 "Due to increased volume through your WMC, Memphis 20 Syndicated Films 136 advertising, we are unable to get out the WMMN, Fairmont Front Cover The TEEVEE Co. 140 extra work. Please cancel my advertising WNAC -TV, Boston 127 United Press 59 as soon as possible." WNBW, Washington, D. C. 30 United Television Programs, Inc. 25 So wrote Stanley Parker, plumbing, WNHC, New Haven 140 World Broadcasting System, Inc. 14 -15 heating, electrical contractor of Cicero, WOC, Davenport 132 N. Y. Mr. Parker explained that he had received over 20 phone calls per day WOOD, Grand Rapids 42 NATIONAL REPRESENTATIVES WOWO, Ft. Wayne 113 directly traceable to his radio program on WPTR, Albany 142 The Branham Co. 120 and was filled up work orders for four months. WREC, Memphis 99 George W. Clark, Inc. 130 WSAI, Cincinnati Front Cover Headley -Reed Co. 76 A good sales story to a good audi- WSJS, Winston -Salem 26 Paul H. Raymer Co., Inc 44.45 ence- that's what produces the sales. And WSLI, Jackson 144 Weed & Co. 13 WSYR gives you the audience -up to 239% more daytime audience families WSPD AM -TV, Toledo Front Cover Weed Television Back Cover than other local stations according to WSYR, Syracuse 161 SAMS and Nielsen. WTAG, Worcester 108 NETWORKS AND GROUPS WTHI, Terre Haute 90 Write, Wire, Phone or WTOB, Winston -Salem 146 CBS Radio Network 28.29 Ask Headley -Reed WTRY, Troy 3 Crosley Broadcasting Corp. 114 -115 WTVJ, Miami 53 Keystone Broadcasting System, Inc. 71 WTVN, Columbus 125 Edward Lamb Enterprises 151 WTVP Decatur 130 The OK Group 53 ACUSE WVAM, Altoona 142 The Steinman Stations 6 -7 570 KC WWJ, Detroit 109 Storer Broadcasting Co. Front Cover WWVA, Wheeling Front Cover Westinghouse Radio Stations, Inc. 113 NBC Affiliate in Central New York WXOK, Baton Rouge 53 The Yankee Network 127

BROADCASTING TELECASTING April 27, 19.53 Page 161 editorials

How Hungry Can You Get? week of the Assn. of Better Business Bureaus, THE REPORT last NARTB CONVENTION accusing radio and television of lending their facilities to "bait and kinds of com- -- Bi LTMORE HOTEL, L.A. switch" advertising, points up only one of several "ñ^.M%....".. , mercial abuses that are all too prevalent on today's air. r` "Bait and switch" advertising, as a story elsewhere in this issue n IN "s explains, is that which lures customers to a store on the promise tr?4 of an extraordinary bargain so that high -pressure salesmen may strong-arm them into buying something else which costs more. It may not be illegal, but it is a moral fraud. It is by no means the only offensive technique in use at thd moment. The truth is that some stations are accepting accounts that ought to be rejected. One has but to turn the radio or TV dial in major cities to encounter commercials that run too long, are too loud, promise too much, and come in excessive quantity. Unless these broadcasters improve their business practices, they are inviting unpleasant action by organizations like the Better Busi- ness Bureaus or, more unfortunately, by the government. There is no guarantee the Federal Trade Commission won't crack down. It should not, however, be the threat of that sort of action that motivates a clean-up in radio -TV. The general self -interest of those media is best served by adherence to a set of ethics somewhat above those of the garment district or the New York docks. If radio and Drawn for BROADCASTING TELECASTING by Sid Hilt television are to carry out their assigned missions of public service, . . our next speaker is a man who has made a serious study of they must earn public respect. They cannot earn it if they presume 3 -D television." to treat the public as dupes of shoddy advertisers or as fools to whom the simplest message must be delivered repeatedly and at supposed to handle administration and budget. Instead there is an the top of an announcer's voice. "office of administration" costing probably $100,000 a year, as- Fortunately for the future of both radio and television, ethical signed to this work. There are a number of legal jobs highly rated operators far outnumber those of more primitive tastes. We trust filled by men who get few, if any, assignments. The Democrats had that the ethical ones, who not by coincidence are the leaders of sentenced them "to Siberia" years ago. the media, will try to persuade their less enlightened colleagues to Chairman Hyde takes over with no commitments except to clean advance themselves. house. He can't do this overnight. He has no wild-eyed crusading There are at hand NARTB codes for radio and television. Perhaps notions. He will have to undo many of the extreme acts committed this week in Los Angeles the leaders of radio and television will during 20 years of Democratic rule. discuss means of utilizing both more effectively. Given an even chance, he will do the job.

Chairman Hyde Crandall to Levin to chance IT CAME three months late, but President Eisenhower finally did LAST Feb. 9 BT published an article by John B. Crandall, media director of & the obvious in naming Rosel H. Hyde to the FCC chairmanship. Sherman Marquette, giving his views on the eventual The situation at the FCC was beginning to become ludicrous, with size of TV coverage that national advertisers would find it eco- a Democratic majority running the show, spoon -fed by the held -over nomically possible to buy. He listed 112 markets as the likely limit. Democratic staff. Obviously television is going to survive in far more than 112 With Mr. Hyde as chairman, things won't happen automatically. parts of the United States. To find out what kind of sensible guess Mr. Hyde knows that he has to act. He probably can count on at could be made as to the total station population that the U. S. econ- least three members to vote with him in making staff changes. By omy can afford, BT commissioned Peter Levin, a recognized June 30 he will have his fourth Republican member as the replace- economist, to do a special study. His work appears in the feature ment for Commissioner and Ex- Chairman Paul A. Walker. It is to section of this issue. be hoped that this man will be a practical broadcaster. Mr. Levin's projections probably will not correspond exactly to the actual Mr. Hyde's appointment is for one year -an innovation prob- size or placement of the U. S. television system when it ably deemed expedient to assuage hungry party men who wanted reaches maturity; so far as we know he is simply a good economist a new face as chairman. If he doesn't achieve the desired result, and not gifted with occult powers. But we venture that he will not the President will be free to name his successor a year hence. be proved embarrassingly wrong. Give or take a market here or With a quarter- century background in communications regula- there, or a station here or there, his nationwide analysis of TV tion, Mr. Hyde is richly endowed with the knowledge essential to probabilities looks sound. handle the assignment-admittedly one of the most rigorous in Federal government. He is the only chairman who ever came up through the ranks. He has an affection for the staff worker and the Those Collect Calls career man. But he realizes that he can't let sentiment interfere THERE are a lot of ways to make a living. One is the way of the with administrative judgment. And, as a good administrator, he Columbia Press Service of Washington, D. C.- which, by the way, knows the existing going concern cannot be destroyed. has utterly no connection with the Columbia Broadcasting System. The root of the FCC's trouble has been at the executive staff This organization picks up news scraps around the capital and level. This hits the lawyers hardest. The legal staff has always taken telephones (collect) to radio stations it thinks might be interested its orders from the chairman- always a Democrat. It has exerted in them. Here's the way it works. Columbia may find a Korean uncommon control over the FCC, serving up only those matters casualty listed with a home town in Two- Sticks, Neb. Columbia with which it was in sympathy. This same hard core seems always places a collect call to the station there. If the call is accepted, to have resented the successful broadcasters and has inexorably Columbia sends the station a bill (usually about $2.50) for pro- moved toward clamping more and more restrictions upon opera- viding it with a news item. tions. The latest thrust is the effort to penalize the licensed broad- Several stations have complained to us about this practice. Our caster against the newcomer in evaluating television applicants. advice is that there is nothing illegal in the Columbia technique The FCC is operating with a tight budget. But it's an open and that any station which accepts collect calls from people it secret that a lot of people have been retained to perform work doesn't know is apt to find out the call isn't worth the charges, that should be done at other staff levels. The Secretary's office is even if the call is from Washington, D. C. Page 162 April 27, 1953 BROADCASTING TELECASTING A VIBRANT, GROWING PROSPEROUS MARKET

. . . and you can sell this Two Billion Dollar Market with only one TV station

Six counties bordering on Puget Sound account for more than half of Washington State's population ... more than half the state's total retail sales . . . more than half the state's effective buying income.

These six counties lie within the Puget Sound Area served by KTNT -TV, the new station which went on the air in March with basic CBS and Dumont Television Networks. The Puget Sound Area is alive ... it is growing ... it is prosperous. There are 418,100 families; retail sales, $1,316,645,000; effective buying income, $2,416,495,000. Within this area are such cities as Seattle (population, 467,598), Tacoma (143,673), Everett (35,000), Bremerton (29,900), Olympia (16,300). And there are approximately 250,000 TV receivers in this lively area.

You can sell this prosperous market with only one TV station -and that station is KTNT -TV!

KTNT -TV, South 11 th at Grant, Tacoma 6, Washington Transmitter strategically located at Tacoma in Middle Puget Sound Represented nationally by WEED TELEVISION Represented in Pacific Northwest Kl N 1W by ART MOORE Cr SON, Seattle and Portland CHANNEL 11

CBS and Dumont Television I MONTONT the Puget Sound Area Al V 1.1 11 TELEVISI ®,,_ STATION RE -RESENTATIVE NEW YORK CHICAGO ROIT BOSTON SAN FRA CISCO AT ANTA HOLLYWOO