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"Public" (Pens in Los Angeles DETROIT Munity Activities

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APRIL 27, 1953 35c PER COPY aTH OSES aD.zir dit ; SaEpi atd TTaetxey i8b2 (009-IQ) prj OAD'!66t,Tt ,.t/ty 9b£S voL> áE SuoLl TFiì?i.;'H 301 :7 uot4oaS I5-£N sTBtsa ñaesgi1 /Cltsaan u T f jT6 SdS[; T E E /"1111`.... NARTB :ONVENTION ISSUE The PUBLIC is you, Tit L the man next door . around the corner ... on the The next farm. The Storer Stations always keep this in mind. Their public service pro- grams are directed to the individual -not to a IN THIS ISSUE mysterious unknewn "public." For example . NARTB Convention "The Community News Reel" gives JBK-TV vivid, human interest support to com- "Public" (pens in Los Angeles DETROIT munity activities ... Better schools, Civil Defense, Community Chest, Page 35 Health Drives, Traffic Safety, Good Citizenship . all dramatized with actual people, real events. "Nothing lyde FCC Chairman; interests people more than people." Revamp in View "School Of The Air ". Vital programs in Page 37 WMMN broadcast five times weekly to 88 FAIRMONT schools. So valuable to the school system that many rural schools were Eisenhower Lauds electrified to receive these classes. Radio TV Service Page 45 "This is Georgia" - a colorful TV WA G A-T V series spotlighting Georgia communi- ties. Officially cited by the Georgia Public ATLANTA State Chamber of Commerce as one AAA Hears Radio, TV of the most productive public service lelp Bolster Economy programs ever created in Georgia. Page 64 "Tri -State Farm & Home Hour" - WWVA famous rural program now in its 18th EATURE SECTION WHEELING successful year. A must for rural dwellers in three states. As one loyal NerITwe Starts on Page 99 listener said, "As much a part of modern farming as the tractor and electricity." Programs like these are typical of the many public service activities sustained by all seven radio and four television stations of the Storer Broadcasting Company . a company which, for 26 years, has offered its whole- hearted support to every enterprise 22 designed to strengthen and enlighten the community. year STORER BROADCASTING COMPANY WSPD -TV WJBK -TV -- WAGA-TV -° KEYL -TV Toledo, Ohio Detroit, Mich. Atlanta, Go. San Antonio, Texas WMMN WSPD WJBK _- WAGA -- WWVA WGBS `- WSAI THE NEWSWEEKLY Fairmont, W. Va. Toledo, Ohio Detroit, Mich. Atlanta, Ga. Wheeling, W. Va. Miami, Fla. Cincinnati, Ohio TOM HARKER, V. P., National Soles Director OF RADIO AND TV NATIONAL SALES HEADQUARTERS: 118 East 57 Street, New York 22, ELdorado 5 -7690 230 N. Michigan Ave., Chicago 1, FRanklin 2-6498 316,000 WATTS AMERICA'S MOST POWERFUL ELEVISION STATION WHAS now achieves another great Telev' FIRST ... 316,000 watts of picture power . 316,000 watts of greater service to viewers and advertisers alike. This leadership is traditional with WHA Television ... which pioneered use of the 12 -bay high gain antenna ... and was the nation's first station to provide 50,000 watts of picture power. First again ... because of bold development work with General Electric engineers . WHAS becomes the nation's most powerful television station ... serving and selling the largest number of viewers in the Kentuckiana market. Channel 11 Basic CBS ASSOCIATED WITH THE COURIER- JOURNAL -LOUISVILLE TIMES VICTOR A. SHOLIS, Director NEIL D. CLINE, Station Manager Represented Nationally by Harrington, Righter & Parsons, Inc., New York, Chicago, San Francisco The Trojan Horse, used by the Homeric Greeks in the Siege of Troy, beginning of 12th Century, B.C. 1YTELL, we don't want to take issue with many, for instance, from 7 PM to to PM, as VV1V ancient history, but you're going about from 10 AM to 11:3o AM when Arthur this thing all wrong. You'll get into Troy, Godfrey is on ... and everybody up here alright. And you'll find there the fairest listens to him. girls, the best made shirts, and the nicest Survey after survey shows WTRY con- people in the world. But Troy is only a tinuing to hold the lion's share of audience. part of a three-city market, Albany-Troy- The Sept. '52 Pulse gives WTRY 31% Schenectady, the nation's 27th in retail morning, 23% afternoon, and 20% evening. sales. The remainder is divided among 7 other That's what you want: the rich, metro- radio stations. politan Albany- Troy- Schenectady market. Most local advertisers know these things. The best way to get into the Albany-Troy- WTRY's local sales increased more than Schenectady market is by using WTRY .. , 22% in 1952 over 1951 ... itself a banner the station people in the area listen to most. year. And last November and December And there's a lot of people listening, all were the biggest months in the station's day long, to close to a million radio sets, as history. Call Headley -Reed for the full inside story ALBANY - TROY - SCHENECTADY 980 - CBS - 5000 WATTS represented by HEADLEY- REED Published every Monday. with Yearbook Numbers (53rd and 54th issues) published in January and February by BROADCASTING PUBLICATIONS, INC., 870 Na- tional Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. PREFERitE 1) On "SALES MANAGEMENT'S" list of °HOT SPOT CITIES° ADVERTISERS WHO KNOW . .. BUY KRLD -TV CHANNEL 4 Consistently, KRLD -TV is favored by local and MORE COVERAGE, TOO! A survey of north Dealers, proves regional advertisers who know that KRLD -TV tele- Texas Television Sales and Service KRLD -TV gives the better picture and audio signal casts the full CBS Television network programs than any of the other three stations serving the exclusively for Dallas and Fort Worth. KRLD does north Texas area. The score was 94.7% more "firsts" for KRLD -TV than the second station. AND not divide its network programming with any HIGHER RATINGS: 8 out of 15 top evening shows other station in north Texas. on KRLD. (February Pulse - Dallas.) MAXIMUM POWER FOR KRLD- TV, MAY 3rd 100,000 WATTS VIDEO AND 50,000 WATTS AUDIO . .::`. John W. Runyon, CBS TELEVISION Chairman of the Board OUTLET FOR Clyde W. Rembert, MILDiv President DALLAS -FT. WORTH The BRANHAM CO. AREAS Exclusive Representatives "`Vz§m5Pota"141':> THE BIGGEST BUY IN THE BIGGEST MARKET IN THE BIGGEST STATE Page 4 April 27, 1953 BROADCASTING TELECASTING IN THIS ISSUE circuit =closed CONVENTION NARTB is people in 10 days general IN FINAL stages -two -way deal whereby for upcoming The broadcasters' gold rush is under way. 50,000 w facilities of WLAW, Boston -Law- manager's vacancy at New York News' Page 35. will who rence ABC outlet, will be purchased by station. Man succeed Ben Larson, A convention highlight: Rosei Hyde, new- Yankee Network (Division of General Tele- resigned to become president and 20% ly named FCC chairman, will make major radio- Mutual) for nearly $500,000. Facil- owner of KDYL -AM -TV Salt Lake City address. Page 37. ities of present Yankee Boston key, WNAC, under Time Inc. acquisition, now awaiting Eisenhower lauds radio and television. being sold to Victor C. Diehm, WAZL FCC approval [BT, April 6]. Mr. Schrei- Page 46. Hazleton, Pa., for about $120,000. WNAC ber will act as liaison at WPIX (TV) until call would be transferred to high power new manager is indoctrinated. ADVERTISERS & AGENCIES station which operates on 680 kc to be * * * Soaps spearhead flurry of radio -TV buy- operated by O'Neil interests with WNAC- ing. Page 48. TV. Present WNAC operates on 1260 kc TEMPORARILY serving as legal assistant w. with 5,000 to new FCC Chairman Rosel H. Hyde is FACTS & FIGURES * * * Dee W. Pincock, assistant to general coun- New analysis by Weed Television shows sel. He, like Mr. Hyde, is native of Idaho. PRESIDENT Hal Fellows is attending TV rates throughout the nation. Page 53. NARTB convention in Los Angeles this week against his doctor's orders. He under- TRADE ASSOCIATIONS went minor surgery ten days ago. TO PROVIDE more effective service in sparsely settled areas, KXLY -TV Spokane Annual meeting of American Assn. of * * * Advertising Agencies sees need to intensify (Ed Craney-Bing Crosby) expected to ask advertising efforts, to take up anticipated ADVERTISERS and agencies are protesting FCC to raise 100 kw power limit on its Ch. economic slack, and agrees radio -TV will quietly about number of station general 4 to 150 kw. Transmitter is located atop figure big. Page 64. managers flooding New York within past Mt. Spokane. American Newspaper Publishers Assn. few weeks. Station representatives, too, are * * * investigates changes wrought by television. finding going a bit rough due to managers' Page 64. FIRST "strike application" case to come up march. Plaint: When representative has for hearing before FCC will probably be covered agency one day, visit with out -of- GOVERNMENT determined in mid -May Commission town station man few days later necessitates -when holds its regular full meeting. Staff has Sen. Johnson starts campaign for extra another trip to same timebuyer for same appropriation to speed up been prodded to get several cases up at $1.6 million FCC issue, wasting time of all concerned. TV processing. Page 68. earliest opportunity out of some 18 petitions pending alleging "strikes" or "shakedowns." * * * STATIONS HOWARD KANEY, crack newsman who * * * Three new vhf stations begin operations. AP radio operations in Wash- Page 74. has headed NATIONAL Electronic Distributors Assn. ington for past decade, has resigned effective 200 has professed "surprise" over Federal Trade More than stations have joined the May 4 to become manager Washington Station Representatives Assn. "crusade for of Commission charges alleging unfair meth- office for CBS -TV news and newsfilms.
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