Cash Box FOUNDED by BILL GERSH
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AUGUST 29, 1953 www.americanradiohistory.com iW - Model 1436 * 0 f (naCp\\onosr SIMPLE SELECTION with the Single Button Line-O-Seleetor SIMPLE OPERATION with the amazing revolving record drum SIMPLE SERVICING with 3-Way service accessibility thru top, front and rear Proven Performance | ’'Available in two Proven Profits models for 78 RPM and 45 RPM records SEE,nAY-HEAR- OADER- Yournextpftotroyrap/rAv/n fyd/ot? www.americanradiohistory.com eCash Box FOUNDED BY BILL GERSH August 29, 1953 (Music Editorial) Vol. XIV Number 49 Publishers BILL GERSH JOE ORLECK The Cash Box Publishing Co., inc. 26 West 47th Street, New York 36, N. Y. (All Phones: JUdson 6-26+0) JOE ORLECK • CHICAGO OFFICE 32 West Randolph St., Chicago 1, III. (All Phones: DEarborn 2-00+5) BILL GERSH Karyl Long • LOS ANGELES OFFICE 6363 Wilshire Blvd., Los Angeles, Cal. (Phone: WEbster 1-1121) CARL TAFT • EXECUTIVE STAFF JOE ORLECK, Advertising Director BOB AUSTIN, General Mgr., Music Dept. SID PARNES, Editor-In-Chief NORMAN ORLECK, Associate Editor MARTY OSTROW, Associate Editor IRA STRASSBERG, Research A. ARTESE, Office Manager A. FORMAN, Circulation POPSIE, Staff Photographer BRUNO DUTKOWSKY, Art Director • JOCKEY ADVERTISING RATES on request. All advertising closes Friday at 12 Noon preceding week of issue. Advertisements subject to approval of publishers. • SUBSCRIPTION RATES $15 per year anywhere in the Since the advent of television, the How do you Explain the success of for jobbers and distributors at U.S.A. Special listing entire music business has been wonder- the show? It’s hard to explain. Tlie only $+8 per year includes +0 word classified advertisement each week for an entire year (52 weeks) plus the full ing how disk jockeys would fit into the thing we know is that by all criteria by year’s subscription free of charge. Airmail, First Class, new medium. For the past few years which we can measure it, it’s a tre- as well as Special Delivery subscription rates on re- quest. Subscription rates for all foreign countries on there have been several variations of mendous success. It’s fully sponsored—*- request. 9 the TV disk jockey show, some using and not just on a short term basis, but THE CASH BOX covers the coin operated machines films to demonstrate the songs, some well into 1954. It has the industry, and all allied to this industry throughout the highest rating United States and all over the world. The Cash having kids dance in front of the cam- for its time in Philadelphia. And as far is hand at various American consular offices Box on eras and some having guest stars sing as the music throughout the world. This coverage includes operators, business is concerned, rec- jobbers, distributors and manufacturers and all allied along with their records. Many of these ord company officials will testify that it to: automatic coin operated music equipment; auto- — sells matic coin operated vending and service machines; shows have attained various degrees of more records than any other show as well as coin operated amusement equipment; in all success, but one that is leading the in that city. divisions. The music and record fields, recording way and attracting the attention of the artists, publishers of music, disc jockeys, radio sta- One independent manufacturer made tions, and all others identified with, or allied to, the entire music business is the Bob Horn music machines industry are completely covered. Manu- a control test in which he introduced a facturers and distributors of various merchandise, parts, show on WFIL-TV, Philadelphia. record and had it exposed nowhere else supplies, components and all materials used in the vend- ing, music and amusement fields are covered by The The Bob Horn formula has proven but on the Horn show. In a matter of Cash Box. Banks, finance firms, loan organizations and so successful that it now runs 2l/j hours days thousands of those records were other financial institutions, expressly interested in the financing of coin operated machines of all types, are five days a week and has the highest rat- being sold. covered. # ing of any station in the city at that time. This news has spread to “THE CONFIDENTIAL PRICE LISTS” the entire " The Confidential Price Lists” are the one and only What is the formula? Mainly a com- music business which now understands officially recognized price quotation guide of all new bination of all the best things that have the place that the TV disk jockey will and used machines in the United States. "The Con- fidential Price Lists” are an exclusive, copyrighted been done individually on other TV and have in the business. feature of The Cash Box. “ The Confidential Price radio shows, all integrated with the com- Lists” report each week’s low and high prices for all Essentially it will be the same as the new and used coin operated machines, regardless of mercial personality of Bob Horn. radio disk jockey but perhaps age, listing all market changes, and continually add- on an ing on all the new equipment as this equipment is Basically, the show is composed of even greater scale. For television offers announced to the industry. "The Confidential Price a more persuasive Lists” are recognized by many cities and states through- records and teen-agers dancing. The medium for selling. out the country as the “official price book of the studio holds about 200 kids and there When you actually watch the kids danc- coin operated machines industry.” They are an in- ing to a tune like, tegral part of The Cash Box and appear in each are so many lined up outside before you the urge to buy week’s issue. "The Confidential Price Lists” are offi- each program that they have two shifts that record is greater than if you just cially used in the settlement of estates, for buying, sell- hear it. ing and trading of all coin operated equipment, and are of kids, thereby giving 400 a chance of also officially recognized for taxation purposes. "The getting in each day. And still many have And so for those Confidential Price Lists” are used by finance firms, in the music busi- factors, loan companies, bankers, and other financial to be left outside. ness who have been wondering what the institutions to guide them in making loans to members future holds as is of the coin operated machines industry. Thev have been There’s plenty of music on the show, far as TV concerned, legally recognized in courts throughout the United States with records being played constantly. it holds the TV disk jockey. And while and Canada. "The Confidential Price Lists” have been there different acclaimed by the coin operated machines industry. En- Horn talks a little with his side-kick Lee may be degrees of em- tire business transactions and legal cases are based Stewart, catering to interests. phasis, the present situation whereby upon the quotations appearing in "The Confidential teen-agers records are made through the combined Price Lists.” # There are interviews with guest stars, CORRESPONDENTS IN LEADING CITIES who then mouth the lyrics before the promotion to juke box operators and THROUGHOUT THE UNITED STATES disk jockeys doesn’t look as though it • camera while their records are playing. will be upset by TV. ENTIRE CONTENTS COPYRIGHTED 1953 by The There are interviews with teen-age lead- Cash Box Publishing Co., Inc. No reproduction in part ers. And there are many other gimmicks It looks rather as though it will be or whole allowed without written permission from the publishers. that come up spontaneously. strengthened. www.americanradiohistory.com The Cash Box, Music Page 4 August 29, 1953 AL—Aladdin CODE SIT—Sittin' In Apollo AP— CR—Coral FE— Federal MD—Mood PR—Prestige SP—Specialty AT—Atlantic CY—Crystalette 4 Star— Four Star ME—Mercurv RA— Rainbow SW—Swingtimt BR—Brunswick DA— Dane IM — Imperial MG—MGM RM—Rama TE—Tempo Bullet BU— DE— Decco IN — Intro MO—Modern RH — Recorded In Tl—Tico CA—Capitol DO— Dot JU — Jubilee OR —Oriole Hollywood TN—Tennessee CD—Cadence DU—Duke Kl— King PC—Peacock RE — Regent UN—United CH—Chess DY— OerDv 1.0— London Progressive SA—Savoy VA—Valley CO—Columbia ES— Essex MA—Mars PE—Peacock SE —Seger V| —RCA v ictor Pos. Lost Week VAYA CON DIOS LES PAUL & MARY FORD CA-2486 (F-2486) —Les Paul 8. M. Ford CY-6S4 (45-654)—Bob London CA-2514 (F-2514)— Wes & Mar Tuttle ME-89047 (89047x45)—Anita Day CR-60991 (9-60991)—Jack Smith NO OTHER LOVE PERRY COMO CA-2487 (F-2487) —Helen O'Connell OK-6979 (4-6979)—Stan Fisher CA-1685 (F-1685) —Joe Stafford VI-20-5317 (47-5317)—Perry Como DE-28746 (9-28746)—Gordon Jenkins 0. VI-20-5342 (47-5342)—Noro Morales 0. MG-30796 (K-30796)— David Rose 0. I'M WALKING BEHIND YOU EDDIE FISHER CA-2450 (F-2450) — Frank Sinatra ME-70128 (45-70128)—Vic Damone CR-60985 (9-60985)— Dorothy Squires VI-20-5293 (47-5293)— Eddie Fisher DE-28692 (9-28692)— Donald O'Connor P. S. I LOVE YOU HILLTOPPERS DE-28750 (9-28750)—G. Jenkins O. DO-15085 (45-15085)—Hilltoppers YOU, YOU, YOU AMES RROTHERS CO-40039 (4-40039)—Ken Griffin VI-20-5325 (47-5325)—Ames Brothers ME-70198 (70198x45)—Johnny Horton VI-20-5386 (47-5386)—Noro Morales O. MG-11512 (K-11512)—Ken Remo SONG FROM MOULIN ROUGE PERCY FAITH O. CA-2429 (F-2429) — J. Hutton & ME-9609 (45-9609)—Marshal Royal 0. A. Stordahl MG-11491 (K-l 1491)—Buddy De Franco CO-39944 (9-39944)—Percy Faith Ork.