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William R. Oates CURRICULUM VITAE WILLIAM R. OATES 601 San Lorenzo Ave., Coral Gables, FL 33146 phone: 305 669-9090, mobile: 305 527-1132 fax: 305 661-8833, email: [email protected] CONTENTS Page 1. Education ........................................................................... 2 2. Experience ......................................................................... 2 Synopsis (Position Titles) ............................................... 2 Professional .................................................................... 3 Teaching ......................................................................... 4 Administrative ................................................................ 7 3. Grants and Recognition ...................................................... 9 Grants ............................................................................. 9 Awards and Honors ........................................................ 9 4. Research and Publications ................................................. 10 Books ............................................................................. 10 Juried Research and Publications ................................... 10 Invited Papers and Nonjuried Research ......................... 11 Articles, Reviews, Position Papers and Chapters ........... 12 Regular Columns ............................................................ 15 Computer-Assisted Instructional Lessons....................... 17 Presentations of Research and Creative Activity ............ 18 5. Service ............................................................................... 20 Professional Service ....................................................... 20 Academic Service ........................................................... 21 Community Service ........................................................ 22 Service Workshops, Seminars, Panels and Demonstrations .................................................. 22 6. Other Information .............................................................. 24 Selected Events and Delegations .................................... 24 Memberships .................................................................. 24 EDUCATION Ph.D. in Mass Communication, Indiana University Areas of concentration: media and public policy media management and economics computer-based language arts instruction Dissertation: Effects of Computer-Assisted Instruction in Writing Skills on Journalism Students in Beginning Newswriting Classes M.B.A. in Marketing, Indiana University Project: Consumer Attitudes Toward Automatic Banking Machines M.A. in Journalism, Indiana University Thesis: The Performance of Newsmagazines in Addressing the Social and Ethical Implications of Science News B.S. in Engineering Sciences, Purdue University Project: Instrumentation for Obstetrical Research EXPERIENCE SYNOPSIS (Position Titles) Chief Executive Officer, Oates Associates, Coral Gables, Fla. (2000-present). Visiting Lecturer, School of Journalism, Indiana University, Bloomington, Ind. (Fall terms only, 2010-2012). Editor (2007-2010), News Editor (2003-2006), International Edition, The Miami Herald. Lecturer, English Department, Miami-Dade College (2001-2003), University of Miami (2002-2003). Adjunct Instructor, English and Communications Department, Miami-Dade College, Miami, Fla. (2001-2002). Editor, Welding Handbook, and Managing Director, American Welding Society, Miami, Fla., (1987-2000). Associate Professor of Journalism, University of Miami, (1983-1987). Visiting Associate Professor of Journalism, University of North Carolina, Chapel Hill, N.C. (1986) Associate Professor of Advertising and PR, School of Communications, University of Alabama,Tuscaloosa, Ala. (1980-1983). Director, Writing Improvement Project, College of Arts and Sciences, Indiana University, Bloomington, Ind. (1977- 1979). Senior Information Scientist/Senior Science Writer, General Motors Research Laboratories, Warren, Mich. (1966- 1977, period includes military and educational leaves of absence). 2 PROFESSIONAL EXPERIENCE Chief Executive Officer, Oates Associates Inc., Coral Gables, Fla. (2000 - present): x Oates Associates, Inc. Independent business specializing in editing and writing about technology, science and medicine as well as consulting on educational technology. Projects have included writing special reports on computers, peripherals and networks for K-12 education (eSchool News: The K-12 decision maker’s technology and Internet newspaper), a teachers’ guide for an educational CD on volcanoes (Scholastic’s The Magic School Bus in Volcanoes) and books surveying educational technology in U.S. public schools (with Rita H. Oates). Editor (2007-2009) and News Editor (2003-2007), International Edition of The Miami Herald, Miami, Fla.: x Prepare daily news budgets and work with staff to edit and design an English-language newspaper for South American and Caribbean markets. The paper is 20 pages daily and 40 pages Sunday with news, business, sports and feature sections. As a small staff of six, we do it all -- select photos, write cutlines, edit stories and package it all on well-designed pages. While much of the content is world and national news repurposed from the main Miami Herald, other content is originally selected and edited for the International Edition. Managing Director, Technical Standards, American Welding Society, Miami, Fla. (1998- 99): x Besides directing the department’s operations, I personally handled a project to convert all of our publications into Acrobat/PDF electronic format and to make them available for online sales and distribution. Marketing Director, American Welding Society, Miami, Fla. (1998- 99): x Developed the creative concept and seven individual ads for a six-month advertising campaign to promote the Society’s annual trade show. Media components included magazine advertising and direct mail. Made the direct-mail list decisions and buys. Assistant Managing Director, American Welding Society, Miami, Fla. (1991- 98): x With a major assignment as editor of the Welding Handbook, I introduced desktop publishing, using FrameMaker, Illustrator, and Photoshop, to the editing, graphics design, layout, and prepress production of this multi-volume book. Editing the Handbook includes shaping contributions from 22 volunteer committees into a coherent book of uniform style understandable by a general technical audience. Education Director, American Welding Society, Miami, Fla. (1987-91): x Personally handled the promotion and marketing of the Education Department’s seminars and conferences, which included identifying target markets; purchasing direct mail lists; writing, designing and producing brochures; and writing news releases and other promotional materials. Visiting Associate Professor of Journalism, University of North Carolina at Chapel Hill (1986): x Served as chief consultant on the R.J. Reynolds Sports Sponsorship Newspaper PR Research Project, which studied the media exposure received by cigarette brands in the coverage of sponsored sports events such as the Virginia Slims Tennis Tournament and the Marlboro 500 car race. Computer-based content analysis techniques were used. 3 Coordinator of Computer-Assisted Instruction, School of Journalism, Indiana University at Bloomington (1977-80): x Developed and programmed three computer-based instructional programs for the School of Journalism. The lesson on Associated Press style (with Rita Haugh Oates) was subsequently reprogrammed for all popular computer platforms and has been used in dozens of journalism schools across the country. Conducted a five- year study of the effectiveness of computer-assisted English grammar review on the writing of journalism students. I have made many presentations on the uses of computers in journalism education at numerous national conferences, conventions and workshops. TEACHING EXPERIENCE (COURSES) Public Relations Writing Journalism 349 helps upper-division students to develop the professional writing skills expected of beginning public relations practitioners, emphasizing the different approaches required for particular audiences and media. The focus is on the basics of good writing—grammar, punctuation, sentence structure—as well as the art of writing—word choice, rhythm, nuance, tone. Students learn how to change their writing style to suit different communication tools. (Indiana University, Fall 2010, Fall 2011, Fall 2012) Crisis Risk and PR Opportunity Journalism 261 prepares students for preventing and handling public relations crisis situations. The course explores answers to key questions: How do organizations mitigate reputation damage when they find themselves in the midst of public controversy? How do some assess and manage risks to avoid controversy in the first place? How do advocacy groups and corporate adversaries plan strategic communications to shape public debate on their issues? Students select issues of current interest, monitor organizations with stakes in these issues, analyze the communications and other relevant actions of these organizations, and integrate their analyses into a broad framework of crisis and issues management in public relations using blogs and a class website. (Indiana University, Fall 2011) Principles of Public Relations Journalism 560 is designed to provide a theoretical and practical foundation in public relations for graduate students who are considering careers in public relations. The lessons learned in this class may be applied to for-profit businesses, politics, charitable organizations,
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