“TELLING IT AS I SEE IT” - A CASE OF LIVING WITH THE CONSEQUENCES ALLEGATIONS OF RACISM WITHIN A PROFESSIONAL RUGBY UNION FRANCHISE Chantelle Te Haara, Tahirih McLaren-Brown, John Davies Victoria Management School, Victoria University of Wellington PO Box 600, Wellington, New Zealand; email:
[email protected] ABSTRACT This case examines allegations of racist selection within a professional rugby union franchise team made by a well known former All Black and sport media personality on a popular TV sporting show. The focal actor’s prominent role as a Rugby World Cup 2011 Ambassador provides a context for a consideration of stakeholder analysis in matters of risk, media and crisis management. It also provides opportunity for consideration of ethical behaviour, and a multi-level exploration of the reaction, and moral and ethical reasoning of a diverse group of political, sporting and other stakeholders. Key words: rugby, racism, Crusaders, stakeholder analysis, ethical behaviour. INTRODUCTION AND BACKGROUND Rugby Union and SuperRugby Rugby Union is a global sport played in more than 120 counties at an amateur or professional level. There are two primary versions of the game – played as 15-aside and 7-aside by men and women. The 15s version is played at school, club, provincial and international level – with a Rugby World Cup (RWC) held every four years, with qualifying tournaments played on a continental basis. The game of Rugby Sevens is also played at international level, with an annual World Series of nine two-day competitions contested by national teams playing successively at venues on five different continents.