24299 MERCADOS INTERNACIONALES PRODUCTOS:coorg 12/01/17 19:13 Página 5 International Centre for Advanced Mediterranean Agronomic Studies Mediterranean Agronomic Institute of Zaragoza Advanced Course HOW TO REACH INTERNATIONAL FOOD MARKETS: EXPERIENCES FROM THE UNITED STATES AND EUROPE Zaragoza (Spain), 8-12 May 2017 1. Objective of the course is also targeted to food marketing specialists and researchers that wish to widen their expertise in these subjects. World markets offer a great number of opportunities, not only for large Given the diverse nationalities of the lecturers, knowledge of English, multinationals but also for a myriad of small and medium-sized firms. French or Spanish will be valued in the selection of candidates, since There are many approaches that need to be screened and analysed to they will be the working languages of the course. IAMZ will provide be successful, for instance firms selling in international markets have simultaneous interpretation of the lectures in these three languages. to find stable agreements between partners. Planning strategic activities is also part of the success. The aim of the course is to enable participants to learn different 4. Registration approaches to reach international food markets and to take advantage Application forms may be obtained from: of firms’ experiences from the US and Europe, for which a wide range Instituto Agronómico Mediterráneo de Zaragoza of case studies will be presented to show real experiences. Avenida de Montañana 1005, 50059 Zaragoza (Spain) At the end of the course participants will: Tel.: +34 976 716000 - Fax: +34 976 716001 – Be able to identify food trade trends and market opportunities in the e-mail:
[email protected] US, Europe and other markets.