86 Community Plan Area Profiles - Showplace Square, Potrero Hill and Central Waterfront Profiles ofCommunity PlanningAreas: SanFrancisco’s EasternNeighborhoods spur ties, This Highway as center order area 101 Highway the The hoods Showplace Center Furniture andDesign Showplace Square: Showplace Central Waterfront Potrero Hilland Showplace Square, nity Better grouped ered each different them processes has ally,
a
South
a
warehouse
isolates
South Plan
the once starting lines with neighborhood
area
distinct on to
on Neighborhoods that
neighborhoods
provide
the into
uses
Area. 101 the 280 Showplace is one and was at
of
serves Square Square,
a
Potrero East,
this
at
one
scale, North
Market
distinct
and and of separates the developed
Bryant and
a the
time.
district
Mission a Islais Highway comprehensive development
centers is
population national industrial
Potrero and
Hill City's
an and
Square neighborhood
2002 Central and
are
Creek Potrero important Northeast,
from
for along Mission
District important on going extending
Hill 280 planning market.
the and
district the
the
and Waterfront and
public
pressures. purpose Hill also and
through Potrero
northern
Mission picture
Bay
furniture
bounds the types San
characterized
from
the divide
industries. It serving process. to
rights-of-way Bayshore
bound
was Francisco
17th
Central
of of
Hill separate
of
is the District them edge
Each
this business. and this
originally the currently
nearby
and in
these Central It
report. interior
area. entire
of A this on
Waterfront bound is neighborhood
18th
Bay
planning
by system to
this
being the neighbor-
report
to
port
west
very Addition-
Highway
Waterfront.
in developed Commu-
bounds However, Streets.
West.
planning transfer design them
the consid- facili-
of and
in
are
rail on Jackson structures showrooms. well-defined Since facilities the tors. materials showroom from less Until PDR. Boundaries Figure
downtown,
competitive
the
The the
6.3.1 the (Figure
Square
H A T U B
R
changed 1970s, 1 piers.
A
6 from N renovation
T current SHOWPLACE
N with
H A
N
space, Showplace POTRERO
L
2 M A
N
B
N A S 1
N U R 1 0
O
A G
S 8
5
T
1 R T
T cluster
T
O H Many
8
I
N H 0
P T 7
O 6.3.5)
H T
1
H
S 7
warehouses
T small S A N K was
S A A
D O H H R
L
S I E D A 2 N commercial and Jackson
5
2 However,
T
2
0
H
2
T land
N
H Showplace worldwide,
D
A H
E D O
R
O R A C I L A N the of
SQ. 1 maritime
of
9
T of
0 footprints
H 8
Square,
T H
these
use S C I W N O S I N furniture
primary
the K A A R
A N S S
O C N N C E T I Square, U C T
in
M I S S U O R after I warehouses and
A E X T businesses S vacancy
the Potrero
2 Square activity
3 the
R
D
manufacturing and
location
N N E P Y L S V A I N A World makers, a area
Port
historic
A I D N I A N limited
Hill
M has declined rates remains
A
R of
N N E I T E S S E N E War were to
for
and
designers
San provided R 3 0 D
WATERFRONT
provide
district CENTRAL
L N I L I O S I dropped
net the II
Central
H I C M housed I G A C N Francisco
E
predominantly
S substantially. and
facilities
A
floor
R City's
C
H
A
V
just
E
furniture
Z as space and
and
Waterfront area. in
port
furniture north
contrac-
historic
to became rents
for
and As
of
a
the Community Plan Area Profiles - Showplace Square, Potrero Hill and Central Waterfront
0 7 T H
T N A Y R B 0 BAKER AND HAMILTON 8 T H $BUILDING
ALAMEDA
15TH k
17TH
æ V OSA MAR IP
E $ R Landmarks M
R æ O æ H N æ Freeway T O æææææ D ÆP
E æ k kk 9TH Bikepath 1
I S ææ L æ M Muni Route A
N I
k k S
D 20TH S m HISTORIC I Topography S PO LICE STATION POTERO HIL L S I Streets P I M SCOTT NEIGHBORHOOD HOU SE P SCHOOL SIERR A I $k Parks ÆP æ $kk T
K
E
U æ A 2ND æ 2 N
T N
N A S UMBOLDT E H H
A
S
S THE KERRIGA N
S I Church $ L
E æ HOUSE L $ E I ÆP N POTRERO
3RD O 3RD 2 PO WE R PL ANT 2 I Hospital 23RD S
ÆP T
E
M P CORAL X
O
I
A æ C T 24TH S H k School R k
I E 25TH G R
A
O æ æ N Theater 25TH #37 ENGINE, æ æ $ 6TH ÚÊ k #9 TRUCK FIREHOUSE 26TH 2 PIER 80 26TH CONTAINER TERMIN m Fire Station CESAR CH AVEZ $
MAR IN
3D R STREET BRIDGE $
Figure 6.3.2 Showplace Square, Potrero Hill and Central Waterfront Community Facilities Map
Profiles of Community Planning Areas: San Francisco’s Eastern Neighborhoods 87 88 Community Plan Area Profiles - Showplace Square, Potrero Hill and Central Waterfront Profiles ofCommunity PlanningAreas: SanFrancisco’s EasternNeighborhoods designers room most change interior was uses, ture tures another rooms antique tural of Henry increased,
the
showrooms
a
character with successful such
sizes.
good market. and Adams,
and dealers spaces. area
and
open
as the other
subdivision choice
Showplace
in furniture
furniture
area
and
a
and the
floor
centers
Large and design real
because began could City interior
related plans. estate
showrooms floor
makers.
for businesses of Square which
accommodate to
interior
home developer
decorators.
of
This plates businesses. attract
the shared
has
type and
large
areas that
also were
high-end become
office
of and Jackson
typically
accommodate
Many attractive a to subsequently building The
new
promoter, create
furnishings, one
firms Showplace
furniture center Square's
need of
various is brick
such
the ideal
looked
for large priced frequent
nation's
show-
struc- architec- as interior
for Square furni- show-
for
PDR out stores sector Office There ploying houses in mately Square. Figure
the
furniture
6.3.3
are provides and
and 165 28
over The
a
furniture
small
home
Furniture people. total
largest 825
industry middle-income
shops of furniture people.
120 businesses building
Showrooms
occupy
in furniture
McGuire
San showrooms,
located
Francisco,
and the jobs
in
businesses
Furniture, Showplace
Showplace showrooms.
in
at
Showplace
re-upholstery 2
Henry alone
in the Square
Square
Showplace employs
The Adams largest
Square,
furniture shops,
area.
employer
Street approxi-
em-
retail Community Plan Area Profiles - Showplace Square, Potrero Hill and Central Waterfront Recent Live/Work and The Showplace Square sub area which is property north of 16th Street is primarily classified as an M-2 (Heavy Industrial) District Office Development and M-1 (light industrial). These districts have a 50-foot Height and Bulk Limit. (Figure 6.3.6) Several parcels in the northern Recently live/work, as well as other residential and office part of Showplace Square are classified as SLI (Service Light projects, have been approved and are being constructed in and Industry) District uses. Industrially classified land generally has near Showplace Square. An apartment building with 148 units the most permissive zoning, permitting a broad range of land has been approved for development and several live/work uses. These zoning regulations have permitted lower intensity projects have already been constructed in the vicinity. Addition- projects to be built in the area, including office and live/work. ally, office space has been approved and recently constructed Some of these projects have been incompatible with adjacent throughout the area, including 50,000 square feet of office space PDR and other industrial uses. Several attempts have been near the border of SOMA. made to provide more appropriate industrial zoning, including Interim Controls proposed by the Planning Department and by Office and residential development may change the industrial Supervisor Maxwell. character of the area and threaten the integrity of the furniture design cluster. As parcels are broken up and smaller buildings are constructed, PDR uses can no longer easily return to use the space. Moreover, residential and office projects require intensive infrastructure improvements.
Recently, Potrero Hill has also felt some of the development pressure that is extending from SoMa and Showplace Square. Two large office projects in the northern area of Potrero (350 and 450 Rhode Island) are under construction and live/work lofts have already been built throughout the area. Potrero Hill is even less transit-accessible than SoMa, where the concern about lack of transit coupled with the increasing office development is acute. Potrero Hill: A Stable Residential Neighborhood
Potrero Hill is primarily a residential neighborhood with small retail and commercial businesses located throughout the neigh- borhood. The area is isolated from the Central Waterfront to the east by Highway 280 and from the Mission District to the west by Highway 101. As its name suggests, Potrero is situated on one of the City's many hills. It has spectacular views of Downtown, Twin Peaks, Bayview Hill, Mt. San Bruno, the Bay and the East Bay Hills.
Profiles of Community Planning Areas: San Francisco’s Eastern Neighborhoods 89 90 Community Plan Area Profiles - Showplace Square, Potrero Hill and Central Waterfront Profiles ofCommunity PlanningAreas: SanFrancisco’s EasternNeighborhoods Figure
6.3.5
Showplace
1
0
T
H
D
O
R
E
0
H
9
T W
H
Y
1
0 B B
1 R
R
S A
R O T P Y
O R E
U T A H
I N - 8
O A
0
W N N
N
E
A S
Square, T T
K
N B O
H A
W U N
T
Y D H T A U
E
0 S A N
0 8 -
1 I
U A T H U N R B
T O
O H
0 8
W Y
H W 0 1
1
A S
N 1
Y 1
T
R B U
0
1 O N O
N S
U H T L H
O B
U
N S A N
D
O A
N B R U
O 2
F N
R E V
F M T N
1 O
G
N A H S N U R
B D W O
Y 2 S T
4 I 1 O
0 T 1
1 V
N
S T 6
O M N R T E
O 2 V I
A
H T S 0
M R E F V
5
T O N
7
R N E F H
D
Y
A L
M S H A I
H T T
O Potrero
W H
Y A
10 H W
Y
1 H N
N 1 1
0 M T R
N O O B
H D N
ON U S N A K S A 1 E
5
D S
T
O A
D O H R
E I S
A L N
D H U
T
H
H E 2 D O R
2 3 A E 1
6
R R
7 T N
D T
L
H
Hill
I H 1 H
C A R
T O
I A L 8 N
T E
T
I
L G
H
C O R A
0 A N L E I H
C 8
F T T
C
S C I W
O N A H
N S I
I S O and
E
I
R L R
2
E
D
A W I S C N S
O 0
I N L
T
H
K A R A N S 2 A S Central 3
2
M C R
2
O
N D N A
N
N O C N R
T C D E E T U C I
C I
T P
I
C O U
T S S I S M R O U
S I
A
Landuse
D I
A E W
T
K
A
U R T O
R
C
T
H A X E Waterfront T
N R S A M
A
E A N R
X A T E S 1
9
T I M S S
I S P I S P
I H
Vacant Visitor/Hotel Public/Openspace Mixed Industrial Retail Office Cultural/Inst./Edu. Mixed/Residential Residential
M I S S I S P S I I P
N P N E
S L Y
I V N A A
- 2 I 8
0 O
S N
2 - I
8
0
S
I - 2 0 8 O
N
U
O F F T
H
I -2 80 B I-280 NORTHB OUND
S O N O U
N
D
W A O
I
Land
- I
2
8 2 I I N D
A Use
N A
0
3 N
O
N R
D
T
N M I N E O 2 S A U T
2
2 B
M
N
I N M 6 N O S E B A T
A D
Use T
S
R
H
I
E T N N N S S E E E
Map
2 3 R 0 4 D
2
T
5
H
T
C
H
E
I N L I L I S S O
A
M
R
I H M A C I A N G
H
C 2
R
6 M I C H H U N I G I A
N T
M
A
H
V
B
E O
U
Z O E G I G A R L N
D
N
T
A
M
I U O L
U B S
G R
N U N
M E A #
D E 4 3 0
D
#
R M A 0 N A L Y
D 4
2
A D L E A W R E
A S A M S U S H E C T T S Community Plan Area Profiles - Showplace Square, Potrero Hill and Central Waterfront
Zoning
C-2
C-3-S L 0 A 7 N T G H T K O A C-M T T N N E A Y R B 0 M-1 8 0 T 9 H D T N O H A R N M-2 1 E N 0 A T R H B DIVISION NC-1 ALAMEDA NC-2
D 0 15TH E 8
T
H H
A NC-3 W
R
I 16TH O S C
O
NC-S N
S
U
17TH I C N
T
A
A
P H R
T
O
O SA E V AR IP L M
X
E I
N
A
R
A
S
M R
P/M-1 M
H
O
I
N O 8TH S S 1
T D S
A
E C O
N
RC-4 M
O U
I
B S
R I N 9TH 1 N
R L
N I
N
A
U
E
N
E
N
RH-1 C M
D S
O
T
I O
S
I
M
C T 20TH S U A 0 I
I C
P
S 3
T I
N H RH-2 S E R
D I
I N D
G
P
I
N
A
P A
S
N N
I
A
A Y SIERR A RH-3 R L
K V K 22ND
A A
A
I T
N O
N N
E U 2ND T S 2 S I W U N T A
A A R C N
RM-1 A A W I OLDT S UMB S W N L H H A E
E L I R A S S R UBBS I T S N O T C
C E O
L O H E
RM-2 I I N N M S
A S A 23RD
I
N 23RD N 23RD I M - 2 RM-3 C D T I 8 A N
O E 0 M COR 4TH M P K AL N 2 N X N O O A
I
N A E
M C T S
T E 4TH S D O 2 A S H L
I S
R C
S O RM-4 G O E N I
T A U
E G
S T L
U
I C E T 5TH R C 2 M A I A A
I U S O H A S
O E N W AIR A C T S H R
B U
R
I A
S 5TH G 24TH-MISSION 2 D P U S EFIEL Y ITTL N R A L E P I R
A L
E N O 6TH T I 2 G 6TH A 2 T
S N
B
S
D R 26TH 0 8
SLI U
2
N - AVEZ I ESAR CH O C
AR IN MARIN M
Figure 6.3.6 Showplace Square, Potrero Hill and Central Waterfront Zoning Regulations Map
Profiles of Community Planning Areas: San Francisco’s Eastern Neighborhoods 91 92 Community Plan Area Profiles - Showplace Square, Potrero Hill and Central Waterfront Profiles ofCommunity PlanningAreas: SanFrancisco’s EasternNeighborhoods RM-2 multiple-family dential-Three tial, Potrero tween uses There jobs. classified City largest few area. hood Jackson Although zoned small by trial South Potrero available hospital)
the
including large District).
recently within
(Figure Center
areas
are of (Residential as Highway Housing
employers,
Hill Hill
Playground;
16th M-1 are
to Potrero employers a as
variety are
area the
has
by NC-2
and located
6.3.7)
acquired
Houses) (Light RH-2 Street, These
Highway located Authority.
same
a units. 280
residents, Potrero
Hill mix
provides (Neighborhood Mixed) of
(Residential-Two
in
and
like Industrial Most
districts McKinley several
development.
zoning is
of
Esprit There Districts. close primarily
primarily
single-family Third Hill 280, San
including: A of Districts,
the
proximity.
blocks number classifications
are Park,
Recreation Potrero Francisco permit the
District) Street. area
Square;
also
on
Also hospital, a
Commercial) located
residential
with
18th
Potrero which
of Industrial
a of some
Hill
Houses)
included residences branch (Figure
the
General community and Although the
Center. approximately and
is
one
on provides apartments Potrero
in Potrero classified also M-2
20th
neighborhood, City Minnesota
the
6.3.2) of and land
are
(the Districts.
In has San
and (Heavy
Potrero separated
Streets.
library;
RH-3
District
RM-1
facilities Neighbor- addition, uses
for
County
some small Francisco's
as managed
a 2,500
as
(Resi- be- residen-
mix
Indus- Hill and
These
areas are
a from
a
are
the of The Neighborhoods 2002 Central Waterfront: Better Waterfront view hensive "Better principle District, which Districts Figure
Central
of
are 6.3.4
Neighborhoods the
study
extending
are permitted
permitted
is Eastern
Aerial
Waterfront limited
included
that
Photo
the
along
use,
neighborhoods.
to or
Planning
here
the
require
2002"
as is of
Cesar
Potrero the southeast well
primarily
project.
subject a
as Chavez Department
conditional
other Hill
portion
to
of Therefore,
Street lower-intensity provide
a
separate
has of use
and
the
a under permit.
comprehensive
the Highway Potrero
and
Central
way
land
compre- The
in
280. uses,
M-2 its Community Plan Area Profiles - Showplace Square, Potrero Hill and Central Waterfront creates the potential for conflict between residential and industrial uses) has caused PDR businesses to move from SOMA to the Central Waterfront.
The Central Waterfront is primarily classified as M-2 (Heavy Industrial). (Figure 6.3.7) Traditionally, this area has supported heavy industry, Port and related maritime uses such as ship repair and docking and loading/unloading of ocean-going vessels. Industrial uses are permitted outright and other uses may require approval by the Planning Commission.
The Central Waterfront is home to a number of major users, including the San Francisco Dry Dock, the largest dry dock on the West Coast. The area also has a power plant that its operator, MIRANT, proposes to upgrade and expand. ESPRIT, The Central Waterfront is on the eastern side of Highway 280 the clothing manufacturer, currently has its headquarters and and extends from Mariposa Street South to the Islais Creek some production and design facilities in the Central Waterfront. Channel. The area is almost entirely devoted to light and heavy In addition, the San Francisco Opera's major stage set construc- industry. The Port owns most of the land east of Third Street, tion facility is located in the Central Waterfront. from Pier 68 to Pier 80. This includes a significant amount of 'back land' acreage required for the Port's containerized shipping facility at Pier 80 and other Port facilities. While some of the area appears underutilized, most of it is required by the Port for transshipment and maritime functions. Pier 80 is currently the Port's only active container terminal. The Port is currently negotiating with a developer to design and construct a mixed-use (industrial and nonprofit arts) project on its 16-acre Pier 70 opportunity site.
The Central Waterfront is developed primarily with industrial buildings and Port-related maritime uses. However, a small residential neighborhood, called "Dogpatch," is located west of Third Street, east of Highway 280 and centered on Twenty Second and Tennessee Streets. Although maritime and port- related uses have declined in importance to the City as a whole, they occupy a major part of the Central Waterfront. The Central Waterfront has retained a predominantly industrial character and contains a significant percentage of the City's industrial buildings, as well as open lots for equipment and material storage. Rising commercial rents and increased residential development (which
Profiles of Community Planning Areas: San Francisco’s Eastern Neighborhoods 93 94 Community Plan Area Profiles - Showplace Square, Potrero Hill and Central Waterfront Profiles ofCommunity PlanningAreas: SanFrancisco’s EasternNeighborhoods landowners, rezoning development. of that portation, In rounding projects businesses The Square andPotrero Hill Planning forShowplace Most maintenance Potrero seem developed uses. industrial
addition businesses
supports Showplace
to of These
flats. benefit the have
proposals.
PDR warehousing/distribution, uses.
with
that to
remainder
and
include
facility
many these also Several clusters These
uses. from
employ light square
businesses MUNI
been
major different
industry, their projects MUNI in
local
are
of
and the the built
has
industrial land proximity located
community
area. greatest
Potrero
have repair
two
businesses, in
sometimes office
in
the
existing In the
been
in
and printing
area
facilities,
numbers Hill and recent
include
the Central
organizations, very storage
some and
Central area residents conflict
and
years, and
active construction, in
Waterfront of
several is heavy one
facilities the
publishing.
a employees
Waterfront.
with live/work
diverse
proposed and in adjacent
industrial
other drafting residents,
the types
and has
area trans- sur-
types
and
of other been The will character residential existing the existing needed land ties The
character
for
examine development requirements
future infrastructure,
PDR character
of
and
Showplace
these of commercial businesses.
office
the
pressures of of
recent
area
these the development
services
Square
existing
may
The
and changes neighborhoods.
in
community
industrial change.
Showplace
and and
PDR
that
in
amenities Potrero
land
businesses The might
development.
development
use Square
It
area Hill.
will
conflict to
as
is strengthen
It well
also
and
are
witnessing will
with
acute opportuni- address as
identify process
the
the and