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Adobe Photoshop FREE “ 2015 Winter THINKING Issue 4 | BIG MAKES US GROW” BARCELOVERS It doesn’t matter if it’s a start-up or a multinational, it doesn’t matter if they are small investments or large international ventures. In Barcelona, what matters are big ideas, people, opportunities... Everything has a place in one of the main European cities for international investment projects. That is why Barcelona makes you grow, makes you dream while keeping your feet on the ground, even further than the horizon. BARCELONA, THE EUROPEAN CAPITAL OF INNOVATION. A prize awarded by the European Commission in 2014. Mobile Laboratory 080 Barcelona Fashion Urban Wildlife Line UP BARCELOVERS The personal and collective From traditional ateliers Open-air artworks All the main events The magazine inspired by a captivating by city The magazine inspired The magazine inspired by a captivating city impact of mobile devices to the catwalk inspired by animals and activities Barcelona inspires BARCELONA IS YOURS Barcelovers PUBLISHED BY Barcelona City Council ILLUSTRATIONS Diego Marmolejo, Barcelona is an open and cosmopolitan Lamosca, Miquel Tura Rigamonti Mediterranean city; a city of culture, PUBLISHING BOARD Jaume Ciurana, knowledge, creativity, innovation and Jordi Martí i Galbis, Marc Puig, Miquel MAIN FONTS Bulo and Trola by Jordi Guiot, Jordi Joly, Vicent Guallart, Àngel Embodas well-being that is inspirational for many Miret, Marta Clari, Albert Ortas, Josep people the world over and which, on an Lluís Alay, José Pérez Freijo, Pilar Roca TRANSLATION AND PROOFREADING international level, has become one of the Néstor Bogajo, Stuart McLauchlan, biggest destinations for tourists. EDITORIAL BOARD Marc Puig, Rosa Marta Roigé, Kelly Shimmin Romà, Elisabet Garcia, Joan León, Enric FOOTBALL HOSPITALITY CAMP NOU Rimbau, Marta Passola ADVERTISING Primer Segona In this magazine you will be able to see that Barcelona has become a benchmark MATCHES PACKS EXPERIENCE EDITOR-IN-CHIEF Joan León PRE-PRESS Xavier Parejo for subjects as varied as art, cuisine, COPYWRITING Xavier Arnaiz, Borja PRINTER Direcció d’Imatge i Serveis architecture, healthcare and research. LIVE FOOTBALL AT ITS BEST BARÇA, WITH ALL TOUR & MUSEUM WITH Barbesà, Iñaki Barco, Txell Bonet, Editorials Barcelona never stops innovating and Tomàs Fuentes, Helena Martínez seeking out excellence. THE FINEST LUXURIES Guimet, Albert Murillo, Irene Pujadas, PAPER 100% recycled WITH 5% DISCOUNT* 5% DISCOUNT** Jonàs Sensós, Josep Sucarrats, Oliver Villanueva IN COLLABORATION WITH Convinced that during your stay you will THE ADVERTISING BUSINESS find what you were looking for as well as PUBLISHER Edicions Clariana SL ASSOCIATION, THE CATALAN being surprised by the things you didn’t ASSOCIATION OF ADVERTISING AND know, we bid you welcome and trust that DESIGN AND LAYOUT Lamosca PUBLIC RELATIONS AGENTS AND THE BARCELONA HOTEL ASSOCIATION you will experience some inspirational and FRONT COVER Roger Llonch unforgettable moments in our city. PHOTOGRAPHY Txema Salvans LEGAL DEPOSIT B. 19.129 - 2013 (director), Pere Albiac, Carles Allende, ISSN 2339-8396 Xavier Trias Carmen Secanella, Joan Guillamat, Mayor of Barcelona Enrique Marco, Oriol Rigat www.meet.barcelona.cat/barceloversmag * Buy your ticket now and get a 5% discount using the promotional code BARCELOVERS5. Not accumulative with other offers and subject to ticket availability at the time of purchase (includes all matches except categories A+ and A++ and all zones except general, lateral 4 and lower tier goal). Promotion valid at www.fcbarcelona.com until 30/05/2015. ** Buy your ticket for Camp Nou Experience now and get a 5% discount using the promotional code BARCELOVERS5. Not accumulative with other | 1 offers. Promotion valid until 30/05/2015 at www.fcbarcelona.com and Camp Nou ticket office on presentation of the promotional code. Barcelovers | Issue 4 Barcelona inspires BARCELOVERS 04 08 10 12 14 18 WHAT’S UP MOBILE LABORATORY THE PERSONAL CIRCLE THE SOCIAL CIRCLE THE COMMUNITY CIRCLE 4 YEARS FROM NOW The inauguration of the Design Museum Coinciding with the Mobile World Congress, Interests, leisure, health… smartphones Mobile apps offer a host of options when it The use of NFC technology and apps for Forecasting the future. That’s the aim of frontlines a series of fresh news items we take a look at how mobile telephones have changed the way we relate to ourselves comes to establishing our close relations- managing administrative formalities and this international mobile entrepreneurs’ on the city have transformed our lives hips making people’s lives easier meeting, held as part of the MWC 20 22 26 30 34 36 TELEFÓNICA R&D PROFILES DEFYING THE DEEP FROM THE ATELIER TO THE CATWALK THE ESSENTIAL NETWORK WOOD, SLATS, COLOUR… BARCELONA The company’s research centre in Barcelona Four barcelovers whose talent and hard Ictineu III is a private scientific submarine A new generation of independent designers Vincles BCN uses new technology to Taking a traditional object, improving it and is developing big data, Internet of Things work have made them stand out in their that will help increase our knowledge is flourishing under the umbrella of 080 alleviate the isolation of the elderly with adding new functionalities is what Persiana and open innovation projects respective disciplines of the seabed Barcelona Fashion funding from the Bloomberg Foundation Barcelona has managed to achieve 40 42 46 48 53 61 75 Report Line Up Wake Up Urban wildlife: open-air artworks A selection of Useful inspired by animals main events, information, meetings and advice and shows taking interesting facts place in the city THE HOME OF BUSINESS THE LURE OF THE PISTES THE BRIGHTEST NIGHT THE LAST CULINARY SECRET The new Enterprise Service Office offers There are numerous different skiing The Llum BCN festival combines design, In a city that loves avant-garde food, we information, advice and services to options just a short drive from Barcelona technology and poetic creativity recommend some restaurants where you companies can experience Catalan haute cuisine 2 | | 3 What’s Up The Design Museum opens to the public The new Design Museum was inaugurated last December in the new Design Hub building in the Plaça de les Glories. The new centre gathers together in an exhibition space of 7,000 square metres all the collections from the following old museums: Museum of Decorative Art, Ceramic Museum, Textile and Clothing Museum and the Graphic Arts Museum. Photo Txema Salvans 4 | | 5 Barcelovers | Issue 4 Barcelona inspires What’s Up INNOVATION ADOBE TO ESTABLISH THE WORLD’S FIRST DIGITAL MARKETING LABORATORY FOR CITIES The City Council of Barcelona and the multinational Adobe Systems have signed an initial agreement to push forward with the so-called City Branding Lab that will facilitate innovative and experimental solutions to improve the city’s competitiveness. The City Branding Lab will be located at the Barcelona Growth Centre and will become operative during the course of 2015. BUSINESS SPORT INFRASTRUCTURES Three Barcelona firms FC Barcelona and the The metro line L-9 will among the most innovative French International connect the airport to the in the world in the field Rugby League (LNR) have centre of Barcelona from of smart cities reached an agreement for the beginning of next year Urbiotica, Bismart and Sensing & Control the 2016 Championship Since last November trains have already been have been selected among the fifteen most Final to be played at running on Line 9 which will connect the Zona innovative companies in the world in the field Camp Nou, a historical Universitària station with Barcelona-El Prat of smart cities by the Economic Development Airport. For now this represents a trial period Agency of New York. The three companies took achievement in that it that will continue through to February 2016. This part last October in the ‘World to NYC: Global represents the first time section, 20 kilometres long and with 15 stations, Industry Challenge’ to present their projects Barça’s stadium will host is predicted to carry 23 million passengers a year. and make contact with private investors, local The length of the sector is comparable to metro customers and prospects with the goal of a sport other than football line L1, currently the longest in the network. exploiting new business opportunities in the in an official competition. United States. BUSINESS Fira de Barcelona to host the world’s leading aeronautical congress in 2017 From 23 to 26 September 2017, Fira de Barcelona will host the World Routes Congress, the world’s most important aeronautical event, attended by the top executives who decide on the routes airlines will fly. According to the organizers, events company UBM, the host cities of the congress see an increase in the volume of their international connections. 6 | Barcelovers | Issue 4 Barcelona inspires Mobile Laboratory The personal circle Text Albert Murillo and Oliver Villanueva Photos Txema Salvans Barcelona is the world’s mobile capital and this status is endorsed by the The social circle organization of the Mobile World Congress (MWC) in early March. The MWC, which has been held in Barcelona since 2011, is the meeting point for all the leaders of the mobile revolution, from major multinationals through to entrepreneurs and innovators. The community circle In the last four years, mobile devices have changed dramatically and the world has changed as a result. Telephones have nothing in common now with the appliance invented by Alexander Graham Bell, which was capable
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