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+Iconic Sights and Hidden Gems +Lessons Learned In Issue 12 | 2016 + ICONIC SIGHTS AND HIDDEN GEMS Discover South Africa’s Best this Festive Season + LESSONS LEARNED IN 2017 Venues and Suppliers Share their Challenges and Successes From the team at the Event magazine, we would like to wish our friends and clients a wonderful festive season, and a prosperous 2017. Lance Gibbons • Coleen Tapson • Katie Reynolds-Da Silva • Natasha O’Connor • Guy Wallace Jerome Dyson • Sheree Steenkamp • Kim Crowie • Lauren Smith • Redoh Kimmie www.theevent.co.za CONTENTS 01 02. Thank You to our Incredible Clients 03. ibtm world Announces Knowledge Programme Line-up 04. SA Tourism Appoints New ICONIC SIGHTS AND HIDDEN GEMS Representative Agency Kim Crowie takes a look at some of the iconic places South Africa has to in Italy offer this season – as well as hidden conferencing gems worth exploring. 06. Tech Talk: Multi-Media, Changing the Face of Events 08. Iconic Sights and Hidden Gems 12. Lessons Learned in 2016: The Industry Speaks LESSONS LEARNED 16. Your 2017 Business The industry reflects on the challenges of 2016, and how these insights will Event Guide guide their 2017. 20. Association Conference Success Story: Turners Conferences 22. Buckle up for the Adventure of a Lifetime 24. A Chat with Dragonfly Africa ADVENTURE TOURISM 26. WESGRO: Showcasing the It’s the buzzword of the season, so buckle up for the adventure of a lifetime. Cape West Coast 28. National Strategy Helps Realise Potential of Wine and Food Tourism 30. Soweto: Bursting with Vibrance and Culture 32. Events to Diarise CAPE WEST COAST 34. Associations News Wesgro brings you another feature on one of the Western Cape’s greatest regions. This month, we explore the quaint towns and culinary delights of 36. Directory of Advertisers the West Coast. 02 SPOTLIGHT www.theevent.co.za A MASSIVE THANK YOU FROM THE EVENT TEAM The Event has enjoyed another incredible year of growth and success, thanks to you! I feel 2016 has been a year of challenges and must congratulate all business leaders for driving the sector forward. Thank you for your leadership and continued support for our industry. We at the Event Magazine salute you and wish you great success in the year to come. Lance Gibbons – way of its national congress, EXSA Katie Reynolds-Da Silva – Editor Publishing Editor repositioning itself to meet organiser This year, the Event magazine has seen This has been a year of political and supplier demands within tremendous growth, both within the uncertainty, fluctuating currencies, the exhibition sector and AAXO publication and in our partnerships with protests, and the threat of being taking organisers to a new level international publications and initiatives. downgraded to junk status; however, of professionalism. Our industry We are so proud to announce that the we have still managed to attract a leadership has been astounding Event is the exclusive African partner of the great number of conferences, incentive with Amanda and her team at the Iceberg, an online collective of knowledge travellers and new exhibitions to SANCB creating valuable strategic sharing and valuable case studies. our country. Wesgro has exceeded partnerships both public and My team continues to astound me set targets for the year, procuring private, Nina Freysen Pretorius as with their innovation, talent and industry- more international business for 2017 President of ICCA, Joey Pather newly leading knowledge. It is a pleasure to than 2016. Incentive houses are appointed CEO of the Guangdong run this publication, and I am grateful finding that the global appetite for International Convention and to do my part to grow and develop the South African products are steadily Exhibition Centre, and many more. business-events sector in Africa. growing, after a very difficult period. I feel 2016 has been a year of To our valued clients, thank you Even though the leadership in our challenges and must congratulate for continuing to partner with us and country may not be an example to all business leaders for driving the contribute to our cutting-edge editorial. To follow, the captains of our industry sector forward. Thank you for your our new clients, welcome on board, and keep navigating through stormy leadership and continued support we wish you manifold success through waters. For example: SAACI, through for our industry. We at the Event your adverts, editorial and case studies. its ability to showcase different Magazine salute you and wish you Have a wonderful festive season, and provinces within our country by great success in the year to come. I hope 2017 brings you great success. www.theevent.co.za NEWS 03 ibtm world ANNOUNCES FINAL LINE UP FOR KNOWLEDGE PROGRAMME ibtm world’s knowledge programme is set to deliver a stellar line up of international speakers delivering world class content over the three days of the show. ollowing the extensive research with the industry the content has been developed to reflect the needs of both exhibitors, FHosted Buyers and visitors. The content has been created to provide up to date education for all attendees and has been created for the industry by the industry and follows the new 7 themes. www.ibtmworld.com/knowledge As part of the ibtm Knowledge Programme the new theme of Industry Trends will kick off with a highly topical session - The Impact of Brexit featuring James Heappey MP and Chair, All party Parliamentary Group for Events, UK © ibtm world 2015 Parliament. The session will discuss and debate the possible impacts of Brexit on the global meetings industry and the panel will be on hand to answer The line-up for our knowledge programme is questions and offer their views on impressive this year, we have fantastic speakers this unprecedented state of affairs. and content which is highly topical, we introduced Jurriean Sleijster – President and COO - MCI will discuss the latest trends the new themes and this has given us a clear in the association industry providing an structure of content which is relevant to everyone insight into developments in membership, attending ibtm world this year. engagement and activation & strategies. ibtm world and EventMB are partnering to deliver one of the most anticipated pieces of research this year. This multi-media session will explore new which is highly topical, we introduced Julius Solaris will be joined by a panel logistics and production management the new themes and this has given of top experts within the meetings technology for better work efficiency. us a clear structure of content which industry to provide an unprecedented The content will once again take place is relevant to everyone attending insight into what the industry will look in the ACS Knowledge Village and this ibtm world this year”, commented like in 2017. The session will be held on year’s theme will be ….a circus theme, Graeme Barnett, Senior Exhibition Wednesday 1st December at 11.00. with rooms being called The Big Top, Director, ibtm world, “The 7 themes Fresh Tech for your Event - Dr James The Lion’s Den and The Circus School. as part of the Knowledge Programme Morgan will look at the changing landscape “The line-up for our knowledge are particularly innovative and all of event technology with exciting new programme is impressive this year, we topics are at the forefront of the products being offered to event planners. have fantastic speakers and content event planners’ educational needs.” 04 NEWS www.theevent.co.za SA TOURISM APPOINTS NEW REPRESENTATIVE AGENCY IN ITALY South African Tourism has reaffirmed its faith and investment in Italy as an important tourism source market by appointing JoyCo’ as its official representative agency in that country. I welcome this new role with great enthusiasm. For the next two years, my goal will be to optimise the functionality of the Southern Europe Hub within the two major markets of France and Italy. Cape Town Beach Café © SATourism ollowing the closure of SA the Strategic Research Unit and Regional Italian market,” said Chief Marketing Officer, Tourism’s Milan office last year, Director: Europe and the United Kingdom. Margie Whitehouse. “We look forward South Africa has now partnered “Having played a strategic role in the to a fruitful collaboration with JoyCo’ to with JoyCo’, founded and marketing area for several years,” comments promote South Africa as a destination for Fdirected by Gioja Tresoldi, effective from Muthaya, “I welcome this new role with the growing numbers of Italian tourists 1 October 2016 until 31 March 2017. great enthusiasm. For the next two years, to South Africa, and we are excited to be SA Tourism is undergoing a global my goal will be to optimise the functionality working with a local partner of this calibre.” restructuring process, with the aim of of the Southern Europe Hub within the Recent tourist arrival numbers affirm SA maximising its marketing spend by reducing two major markets of France and Italy.” Tourism’s decision to invest in the Italian operational costs and boosting budgets In Italy, Muthaya will be liaising closely market. In the first half of 2016, South Africa to directly promote South Africa as an with the Joyco representative agency, welcomed 4.9 million international travellers, attractive travel destination in certain key investing in supporting and training including 697 373 from Europe, showing markets. This spells good news for Italy’s the Italian trade and promoting South growth of 14.7% over the previous year. trade and media, which will benefit from Africa through the media until 31 March In Europe, the United Kingdom and the increased marketing investment. 2017. In parallel, SA Tourism will be Germany recorded the most visitors Part of SA Tourism’s strategy was to inviting bids from suitable companies to South Africa, with 222 942 and create a Southern Europe Hub in June, to provide these services from April 142 092 tourists respectively.
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