Gdr 20180123 03 Regions 010 Western Africa 007 02
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PART 2: EAST 18 IN DIGITAL IN 20 WESTERN AFRICA ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION 2 COUNTRIES INCLUDED IN EACH AFRICA REPORT P P P P ART 1: ART 2: ART 1: ART 2: WEST EAST NORTH SOUTH DIGITAL IN 2018 IN DIGITAL IN 2018 IN DIGITAL IN 2018 IN DIGITAL IN 2018 IN DIGITAL IN 2018 IN DIGITAL IN 2018 IN DIGITAL IN 2018 IN NORTHERN AFRICA WESTERN AFRICA WESTERN AFRICA MIDDLE AFRICA EASTERN AFRICA EASTERN AFRICA SOUTHERN AFRICA ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION NORTHERN WESTERN AFRICA WESTERN AFRICA MIDDLE EASTERN AFRICA EASTERN AFRICA SOUTHERN AFRICA PART 1: WEST PART 2: EAST AFRICA PART 1: NORTH PART 2: SOUTH AFRICA ALGERIA CABO VERDE BENIN ANGOLA BURUNDI COMOROS BOTSWANA EGYPT GAMBIA BURKINA FASO CAMEROON DJIBOUTI MADAGASCAR LESOTHO LIBYA GUINEA CÔTE D'IVOIRE CENTRAL AFRICAN REP. ERITREA MALAWI NAMIBIA MOROCCO GUINEA-BISSAU GHANA CHAD ETHIOPIA MAURITIUS SOUTH AFRICA SUDAN LIBERIA MALI CONGO, DEM. REP. KENYA MAYOTTE SWAZILAND TUNISIA MAURITANIA NIGER CONGO, REP. RWANDA MOZAMBIQUE WESTERN SAHARA SAINT HELENA NIGERIA EQUATORIAL GUINEA SEYCHELLES RÉUNION SENEGAL TOGO GABON SOMALIA TANZANIA SIERRA LEONE SÃO TOMÉ & PRÍNCIPE SOUTH SUDAN ZAMBIA UGANDA ZIMBABWE 3 CLICK THE COUNTRY NAMES BELOW TO ACCESS OUR IN-DEPTH COUNTRY REPORTS GLOBAL YEARBOOK BRUNEI DOMINICAN REP. GUYANA LIBERIA NEPAL ST KITTS & NEVIS TAJIKISTAN AFGHANISTAN BULGARIA ECUADOR HAITI LIBYA NETHERLANDS ST LUCIA TANZANIA ALBANIA BURKINA FASO EGYPT HONDURAS LIECHTENSTEIN NEW CALEDONIA ST MARTIN THAILAND ALGERIA BURUNDI EL SALVADOR HONG KONG LITHUANIA NEW ZEALAND ST PIERRE & MIQUELON TIMOR-LESTE AMERICAN SAMOA CABO VERDE EQUATORIAL GUINEA HUNGARY LUXEMBOURG NICARAGUA ST VINCENT, GRENADINES TOGO ANDORRA CAMBODIA ERITREA ICELAND MACAU NIGER SAMOA TOKELAU ANGOLA CAMEROON ESTONIA INDIA TFYR MACEDONIA NIGERIA SAN MARINO TONGA ANGUILLA CANADA ETHIOPIA INDONESIA MADAGASCAR NIUE SÃO TOMÉ & PRÍNCIPE TRINIDAD & TOBAGO ANTIGUA & BARBUDA CAYMAN IS. FAROE IS. IRAN MALAWI NORFOLK IS. SAUDI ARABIA TUNISIA ARGENTINA CENTRAL AFRICAN REP. FALKLAND IS. IRAQ MALAYSIA NORTHERN MARIANA IS. SENEGAL TURKEY ARMENIA CHAD FIJI IRELAND MALDIVES NORWAY SERBIA TURKMENISTAN ARUBA CHILE FINLAND ISLE OF MAN MALI OMAN SEYCHELLES TURKS & CAICOS IS. AUSTRALIA CHINA FRANCE ISRAEL MALTA PAKISTAN SIERRA LEONE TUVALU AUSTRIA CHRISTMAS IS. FRENCH GUIANA ITALY MARSHALL IS. PALAU SINGAPORE UGANDA AZERBAIJAN COCOS IS. FRENCH POLYNESIA JAMAICA MARTINIQUE PALESTINE ST MAARTEN UKRAINE BAHAMAS COLOMBIA GABON JAPAN MAURITANIA PANAMA SLOVAKIA U.A.E. BAHRAIN COMOROS GAMBIA JERSEY MAURITIUS PAPUA NEW GUINEA SLOVENIA U.K. BANGLADESH CONGO, DEM. REP. GEORGIA JORDAN MAYOTTE PARAGUAY SOLOMON IS. U.S.A. BARBADOS CONGO, REP. GERMANY KAZAKHSTAN MEXICO PERU SOMALIA URUGUAY BELARUS COOK IS. GHANA KENYA MICRONESIA PHILIPPINES SOUTH AFRICA UZBEKISTAN BELGIUM COSTA RICA GIBRALTAR KIRIBATI MOLDOVA POLAND SOUTH SUDAN VANUATU BELIZE CÔTE D'IVOIRE GREECE KOREA, NORTH MONACO PORTUGAL SPAIN VENEZUELA BENIN CROATIA GREENLAND KOREA, SOUTH MONGOLIA PUERTO RICO SRI LANKA VIETNAM BERMUDA CUBA GRENADA KOSOVO MONTENEGRO QATAR SUDAN BRITISH VIRGIN IS. BHUTAN CURAÇAO GUADELOUPE KUWAIT MONTSERRAT RÉUNION SURINAME U.S. VIRGIN IS. BOLIVIA CYPRUS GUAM KYRGYZSTAN MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA BONAIRE, ST EUSTATIUS, SABA CZECH REP. GUATEMALA LAOS MOZAMBIQUE RUSSIA SWEDEN WESTERN SAHARA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LATVIA MYANMAR RWANDA SWITZERLAND YEMEN BOTSWANA DJIBOUTI GUINEA LEBANON NAMIBIA ST BARTHÉLEMY SYRIA ZAMBIA 1 BRAZIL DOMINICA GUINEA-BISSAU LESOTHO NAURU ST HELENA TAIWAN ZIMBABWE GLOBAL OVERVIEW 5 JAN DIGITAL AROUND THE WORLD IN 2018 2018 KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS TOTAL INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE POPULATION USERS MEDIA USERS MOBILE USERS SOCIAL USERS 7.593 4.021 3.196 5.135 2.958 BILLION BILLION BILLION BILLION BILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: 55% 53% 42% 68% 39% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; 6 FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). JAN ANNUAL GROWTH 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS INTERNET ACTIVE SOCIAL UNIQUE ACTIVE MOBILE USERS MEDIA USERS MOBILE USERS SOCIAL USERS +7% +13% +4% +14% SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 +248 MILLION +362 MILLION +218 MILLION +360 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; 7 FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. JAN INTERNET PENETRATION BY REGION 2018 REGIONAL PENETRATION FIGURES, COMPARING INTERNET USERS TO TOTAL POPULATION NORTHERN EUROPE EASTERN EUROPE NORTHERN 94% AMERICA 74% 88% WESTERN CENTRAL EUROPE 90% 77% 50% ASIA EASTERN SOUTHERN 57% ASIA THE EUROPE CARIBBEAN NORTHERN AFRICA 49% 65% 48% 36% CENTRAL WESTERN AMERICA 61% MIDDLE WESTERN ASIA AFRICA SOUTHERN SOUTHEAST AFRICA 39% ASIA 58% ASIA 12% EASTERN 68% 27% AFRICA GLOBAL SOUTH 69% AMERICA 51% AVERAGE: OCEANIA SOUTHERN 53% AFRICA SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY 8 AUTHORITIES; REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. JAN SOCIAL MEDIA PENETRATION BY REGION 2018 TOTAL ACTIVE ACCOUNTS ON THE MOST ACTIVE SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION NORTHERN EUROPE EASTERN EUROPE NORTHERN 66% AMERICA 45% 70% WESTERN CENTRAL EUROPE 54% 56% 12% ASIA EASTERN SOUTHERN 64% ASIA THE EUROPE CARIBBEAN NORTHERN AFRICA 38% 55% 40% 20% CENTRAL WESTERN AMERICA 59% MIDDLE WESTERN ASIA AFRICA SOUTHERN SOUTHEAST AFRICA 11% ASIA 55% ASIA 6% EASTERN 63% 7% AFRICA GLOBAL SOUTH 55% AMERICA 31% AVERAGE: OCEANIA SOUTHERN 42% AFRICA SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS. 9 NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. JAN MOBILE CONNECTIVITY BY REGION 2018 THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION (NOTE: NOT UNIQUE USERS) NORTHERN EUROPE EASTERN EUROPE NORTHERN 123% AMERICA 157% 103% WESTERN CENTRAL EUROPE 119% 126% 98% ASIA EASTERN SOUTHERN 103% ASIA THE EUROPE CARIBBEAN NORTHERN AFRICA 106% 108% 74% 91% CENTRAL WESTERN AMERICA 96% MIDDLE WESTERN ASIA AFRICA SOUTHERN SOUTHEAST AFRICA 89% ASIA 141% ASIA 58% EASTERN 115% 61% AFRICA GLOBAL SOUTH 110% AMERICA 147% AVERAGE: OCEANIA SOUTHERN 112% AFRICA 10 SOURCES: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. JAN ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMS 2018 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS FACEBOOK 2,167 YOUTUBE 1,500 WHATSAPP 1,300 FB MESSENGER 1,300 WECHAT 980 QQ 843 INSTAGRAM 800 TUMBLR** 794 QZONE 568 SINA WEIBO 376 TWITTER 330 BAIDU TIEBA* 300 SKYPE* 300 LINKEDIN** 260 VIBER* 260 DATA CORRECT TO: SNAPCHAT** 255 27 JANUARY 2018 REDDIT 250 LINE 203 SOCIAL NETWORK PINTEREST 200 YY 117 TELEGRAM* 100 MESSENGER / CHAT APP / VOIP VKONTAKTE 97 BBM* 63 KAKAOTALK 49 SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2018. *ADVISORY: 11 PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. TUMBLR FIGURE IS FOR MONTHLY UNIQUE VISITORS IN DEC 2017, VIA SIMILARWEB. SNAPCHAT FIGURE VIA TECHCRUNCH, JUN 2017. LINKEDIN DATA VIA FORTUNE / APPTOPIA, APR 2017. JAN TOP MESSENGER APPS BY COUNTRY 2018 BASED ON THE GOOGLE PLAY STORE RANK FOR EACH COUNTRY IN DECEMBER 2017 WHATSAPP (128) FACEBOOK MESSENGER (72) VIBER (10) WECHAT (3) LINE (3) TELEGRAM (3) IMO (3) KAKAOTALK (1) HANGOUTS (1) ANDROID MESSENGER (1) NO DATA (14) SOURCE: SIMILARWEB, JANUARY 2018, BASED ON THE GOOGLE PLAY APP STORE RANK FOR DECEMBER 2017. FIGURES IN PARENTHESES 12 IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP. WE ARE SOCIAL’S ANALYSIS: DIGITAL IN 2018 With more than 4 billion people using the internet for an average of 6 hours each per day, digital has become an essential part