DIGITAL IN 2018 IN
WESTERN AFRICA
ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION
2
COUNTRIES INCLUDED IN EACH AFRICA REPORT
DIGITAL IN 2018 IN
DIGITAL IN 2018 IN
DIGITAL IN 2018 IN
DIGITAL IN 2018 IN
DIGITAL IN 2018 IN
DIGITAL IN 2018 IN
DIGITAL IN 2018 IN
NORTHERN AFRICA
WESTERN AFRICA
WESTERN AFRICA
SOUTHERN AFRICA
EASTERN AFRICA
EASTERN AFRICA
MIDDLE AFRICA
ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION
ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION
ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION
ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION
ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION
ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION
ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION
NORTHERN AFRICA
WESTERN AFRICA PART 1: WEST
WESTERN AFRICA PART 2: EAST
MIDDLE AFRICA
EASTERN AFRICA PART 1: NORTH
EASTERN AFRICA PART 2: SOUTH
SOUTHERN AFRICA
ALGERIA EGYPT
CABO VERDE GAMBIA
BENIN
BURKINA FASO CÔTE D'IVOIRE
GHANA
ANGOLA CAMEROON
BURUNDI DJIBOUTI ERITREA
COMOROS MADAGASCAR
MALAWI
BOTSWANA LESOTHO
LIBYA
- GUINEA
- CENTRAL AFRICAN REP.
CHAD
NAMIBIA
MOROCCO SUDAN
GUINEA-BISSAU
LIBERIA
ETHIOPIA KENYA
MAURITIUS MAYOTTE
SOUTH AFRICA
- SWAZILAND
- MALI
- CONGO, DEM. REP.
CONGO, REP.
TUNISIA
MAURITANIA SAINT HELENA SENEGAL
- NIGER
- RWANDA
SEYCHELLES SOMALIA
MOZAMBIQUE RÉUNION
WESTERN SAHARA
- NIGERIA
- EQUATORIAL GUINEA
- GABON
- TOGO
- TANZANIA
- SIERRA LEONE
- SÃO TOMÉ & PRÍNCIPE
- SOUTH SUDAN
UGANDA
ZAMBIA ZIMBABWE
3
CLICK THE COUNTRY NAMES BELOW TO ACCESS OUR IN-DEPTH COUNTRY REPORTS
GLOBAL YEARBOOK AFGHANISTAN ALBANIA
NEW CALEDONIA NEW ZEALAND NICARAGUA NIGER
BURKINA FASO BURUNDI
HONDURAS HONG KONG HUNGARY ICELAND INDIA
LIECHTENSTEIN LITHUANIA LUXEMBOURG MACAU
EQUATORIAL GUINEA ERITREA
ST PIERRE & MIQUELON ST VINCENT, GRENADINES SAMOA
TIMOR-LESTE
ANDORRA
CABO VERDE CAMBODIA CAMEROON CANADA
TOKELAU
ARGENTINA ARMENIA
CAYMAN IS. CENTRAL AFRICAN REP. CHAD
NORTHERN MARIANA IS. NORWAY
FALKLAND IS. FIJI
IRELAND ISLE OF MAN ISRAEL
MALDIVES MALI
SIERRA LEONE SINGAPORE ST MAARTEN SLOVAKIA
COCOS IS. COLOMBIA COMOROS CONGO, DEM. REP. CONGO, REP. COOK IS.
FRENCH GUIANA FRENCH POLYNESIA GABON
MARTINIQUE MAURITANIA MAURITIUS MAYOTTE
AZERBAIJAN BAHAMAS
JAMAICA JAPAN
PALESTINE PANAMA
UKRAINE U.A.E.
BANGLADESH BARBADOS BELARUS
GEORGIA GERMANY GHANA
JORDAN KAZAKHSTAN KENYA
SOLOMON IS. SOMALIA
U.S.A.
UZBEKISTAN VANUATU
MICRONESIA MOLDOVA MONACO MONGOLIA MONTENEGRO MONTSERRAT MOROCCO MOZAMBIQUE MYANMAR NAMIBIA
PHILIPPINES POLAND
SOUTH AFRICA SOUTH SUDAN SPAIN
CÔTE D'IVOIRE CROATIA
GIBRALTAR GREECE
KIRIBATI
KOREA, SOUTH KOSOVO KUWAIT
PORTUGAL PUERTO RICO QATAR
VENEZUELA
GRENADA GUADELOUPE GUAM
SRI LANKA
U.S. VIRGIN IS. WALLIS & FUTUNA WESTERN SAHARA YEMEN
BOSNIA & HERZEGOVINA BOTSWANA
CZECH REP. DENMARK
GUATEMALA GUERNSEY GUINEA
RUSSIA
LESOTHO
ST BARTHÉLEMY ST HELENA
ZAMBIA
1
GLOBAL OVERVIEW
5
JAN
DIGITAL AROUND THE WORLD IN 2018
2018
KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS
TOTAL
POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE SOCIAL USERS
7.593 4.021 3.196 5.135 2.958
- BILLION
- BILLION
- BILLION
- BILLION
- BILLION
- URBANISATION:
- PENETRATION:
- PENETRATION:
- PENETRATION:
- PENETRATION:
55% 53% 42% 68% 39%
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES).