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Reliance World, We Love to Play Host to Brands That Engage Consumers in Interesting Conversations, Metaphorically Speaking

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Reliance World, We Love to Play Host to Brands That Engage Consumers in Interesting Conversations, Metaphorically Speaking Is your brand conversing with the consumer? 2 Monologues are boring, conversations are interesting. It’s no wonder that consumers get attracted to brands that not only talk to them but listen to them as well. At Reliance World, we love to play host to brands that engage consumers in interesting conversations, metaphorically speaking. So if your brand is eager to make friends with consumers, get them to Reliance World and watch interesting friendships emerge. 3 Contents Welcome to Reliance World 5 The Two Modules at Reliance World 6 Services at the Broadband Centre (BBC) 8 Why Take Your Brand to Reliance World 10 Events & Promotions at Reliance World 13 4 Welcome to Reliance World Reliance World (formerly Reliance WebWorld) is a world-class nationwide chain of retail outlets for products and services of the Reliance – Anil Dhirubhai Ambani Group. It is designed to give the customer a delightful experience of the digital world of information, communication, entertainment and utility services. Each outlet has two modules - the Customer Convenience Center and the Broadband Centre (BBC). The Reliance – Anil Dhirubhai Ambani Group is among India’s top three private sector business houses on all major financial parameters, with a market capitalisation of Rs 100,000 crore (US$ 22 billion), net assets in excess of Rs 31,500 crore (US$ 7 billion), and net worth to the tune of Rs 27,500 crore (US$ 6 billion). Across different companies, the group has a customer base of over 50 million, the largest in India, and a shareholder base of over 8 million, among the largest in the world. Through its products and services, the Reliance - ADA Group touches the life of 1 in 10 Indians every single day. It has a business presence that extends to over 4,500 towns and 300,000 villages in India, and 5 continents across the world. The interests of the Group range from communications (Reliance Communications) and financial services (Reliance Capital Ltd), to generation, transmission and distribution of power (Reliance Energy), infrastructure and entertainment. 5 The Two Modules at Reliance World Reliance World caters to a wide variety of customer needs. The outlets have been designed to incorporate two well-defined spaces or modules. Each module offers a set of synergistic services. 1. Customer Convenience Centre (C3) This module has been designed to offer telephony (Reliance IndiaMobile, Reliance IndiaPhone) and related services. Customers visit this module for: ● Enquiries/purchase of phones, connections and accessories ● Service requirements ● Purchase of recharge vouchers 6 2. Broadband Centre (BBC) Leveraging Reliance's Broadband connectivity, the Broadband Centre offers a complete digital experience with services like Broadband Surfing, Online Gaming, Video Conferencing and much more. The services offered at BBC have been detailed out in pages 8 & 9. 7 Services at the Broadband Centre (BBC) Services at the BBC are available to members. Registration for membership is a simple process wherein important demographic data is collected from customers in an online registration process. Members can access the online services at any Reliance World across the country using a unique Login ID / Password combination. Broadband Surfing Thanks to Reliance's Broadband infrastructure, the surfing experience at Reliance World is pure, uninterrupted pleasure. GameBox Online Gaming enthusiasts forget all else as they play live, real-time, multi-player, multi-city online games. Video Conferencing The soundproof Video Conferencing room with the latest conferencing equipment metamorphoses easily into a meeting chamber, a virtual classroom or a press club, depending on the customer's need. 8 Virtual DENG Office Using optic fibre broadband connectivity, Reliance Virtual Offices World offers DENG (Digital Electronic News Gathering are private spaces Service) to television channels. DENG enables equipped with a transmission of video footage from Reliance World. broadband enabled PC, a webcam and a Almost all news channels (including CNBC, NDTV, Star microphone. News, Aaj Tak, Zee News) utilize this service. Digital eTicketing Services Air Deccan & Kingfisher Airlines customers can This desk handles purchase their tickets from Reliance World. For tickets requests for booked at Reliance World, they can also reschedule, scanning, cancel and get an instant refund at any Reliance World printing, digital imaging, photocopying and across the country. data copying onto removable media. eLearning Special eLearning @ Reliance World is designed to bring you Programmes eLearning content from the best of online content Edutainment providers of the world. Going beyond the realm of programmes online courseware, eLearning @ Reliance World specially designed facilitates learning through new, exciting methods, for specific audiences are a regular feature at using technology to its advantage. ‘Virtual Classroom’ Reliance World. Examples include Digital courses are being offered in association with institutes Parties for children, Little Genius and like XLRI and XIMB. Cybermom programmes. 9 Why Take Your Brand to Reliance World? Reliance World offers a unique retail environment - one where cutting-edge technology wears a human face to deliver a wide range of futuristic products and services. This kind of retail environment is sure to have positive rub-offs on brands that get associated. Here are some (mind you, only some) reasons why your brand would benefit from an association: REACH There are over 240 Reliance World outlets in 105 cities across the country. This gives you immense flexibility in targeting your interaction. You could take a countrywide exposure or restrict your presence to specific catchment areas. For instance, you can choose particular localities, cities or states. CHOICE Thanks to the breadth of services at Reliance World, the footfalls at each outlet span a wide spectrum of consumers. You can focus on a specific group by choosing an appropriate touchpoint or an appropriate interaction mechanism. RELEVANCE Over 80% of Reliance World customers belong to SEC A & B groups, with average monthly household income of Rs. 10,000 & above. This gives you direct access to an audience with high disposable income. INVOLVED INTERACTIONS Most customer interactions at Reliance World are involved and not ‘walk in-walk out’ snap affairs. This opens up valuable opportunities of engaging them in interesting brand interactions. 10 EXPERIENTIAL ENVIRONMENT Reliance World gives you unique opportunities to combine physical and virtual experiences in a vibrant environment. For instance, you can actually get your product sampled by a group and then have a Video Conference with the group to have their feedback. Television shows like Indian Idol, Jassi Jaissi Koi Nahin and many others have leveraged this experiential environment very creatively. CONVENIENCE Reliance World’s Media Inventory Management System enables real-time viewing of availability status of media across the country and bookings. Some figures No. of Reliance World outlets across the country 240 Total number of PC terminals in the Broadband Centre across the country 4,500 Total number of Reliance World Broadband Center Members 8,00,000 Average customer interactions per day per Reliance World 235 Average customer interactions per week per Reliance World 1,650 Average customer interactions per month per Reliance World 7,000 Total number of Customer interactions per annum 20 million Total no. of unique customers who access gaming & surfing 3,75,000 Average time spent by a user on Surfing per visit 60 mins Average time spent by a user on Gaming per visit 120 mins National Average Occupancy 50% 11 12 Events and Promotions at Reliance World The excitement level at Reliance World is always at a bubbly high. Regular events keep the adrenaline flowing and offer opportunities for brands to add to the excitement. Here are some examples. Events for Children Children love the hi-tech environs of Reliance World. It gives them an opportunity to experience state-of-the-art 'edutainment.' Special events for children keep their interest sustained. The Little Genius Programme is a unique 10-day workshop for children designed to teach them computer basics and use of various Internet applications. When Cartoon Network launched their national talent hunt - Join the Powerpuff Generation - they chose Reliance World as their exclusive Ground Partner for registration and virtual auditions on Video Conference. In 2005, Reliance World conducted the first-ever National Digital Elocution Competition for school students. The response was overwhelming. Over 5500 students from all over the country participated. The preliminary elimination rounds were conducted using VideoMails and the later stages were conducted on Video Conference. So the participants did not have to travel out of their cities to participate in this competition. They participated from Reliance World in their respective cities. 13 Gaming Championships Online gaming championships have always been a hit at Reliance World. These events have captured the imagination of teenagers and young adults. Brands like Intel, Microsoft, Kodak, Sony BMG, Sprite and many others have partnered with Reliance World for online gaming championships. Film & Television Show Promotions Films and television shows have multiplied their mass appeal through promotions, contests, virtual media meets and celebrity visits at Reliance World. Films like Munnabhai MMBS, Dhoom, Waqt, Salaam Namaste and television shows like Indian
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