Challenges in Web Search Engines
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Build Backlinks to Boost Your Dermatology SEO
>>MARKETING MATTERS Build Backlinks to Boost Your Dermatology SEO Understand why backlinks matter. And how to get them. BY NAREN ARULRAJAH The list of ways to optimize your dermatology web- without a “no follow” tag. So, what does a high-quality back- >> site’s search engine performance is virtually endless. link look like? You can improve your content, design, keywords, metatags, • Earned. A local beauty blogger might write about get- page loading time, site structure, and more. However, the ting Botox in your office, or a news article might list reality is that on-site SEO (search engine optimization) is you as keynote speaker at an upcoming conference. In only part of the picture. If you want stellar website perfor- either example, the article author may naturally include mance, you need to take your SEO efforts off-site. a link to your website. You didn’t request it, you earned it. Naturally, Google prefers these types of links. THE POWER OF INBOUND LINKS • Professionally relevant. This goes to establishing Backlinks matter to Google. Those from reputable, rel- authority in your niche. Maybe a well-known athlete evant websites can improve your search ranking. On the mentioned getting acne treatment at your practice, other hand, poor quality links can potentially have a nega- which earns you a link from a sports news website. That tive effect. is good, but it would carry much more weight with To understand how Google views links, just think of Google if it were a medical or beauty website. your favorite social media platform. Imagine you see a • Locally relevant. -
Stanford University's Economic Impact Via Innovation and Entrepreneurship
Full text available at: http://dx.doi.org/10.1561/0300000074 Impact: Stanford University’s Economic Impact via Innovation and Entrepreneurship Charles E. Eesley Associate Professor in Management Science & Engineering W.M. Keck Foundation Faculty Scholar, School of Engineering Stanford University William F. Miller† Herbert Hoover Professor of Public and Private Management Emeritus Professor of Computer Science Emeritus and former Provost Stanford University and Faculty Co-director, SPRIE Boston — Delft Full text available at: http://dx.doi.org/10.1561/0300000074 Contents 1 Executive Summary2 1.1 Regional and Local Impact................. 3 1.2 Stanford’s Approach ..................... 4 1.3 Nonprofits and Social Innovation .............. 8 1.4 Alumni Founders and Leaders ................ 9 2 Creating an Entrepreneurial Ecosystem 12 2.1 History of Stanford and Silicon Valley ........... 12 3 Analyzing Stanford’s Entrepreneurial Footprint 17 3.1 Case Study: Google Inc., the Global Reach of One Stanford Startup ............................ 20 3.2 The Types of Companies Stanford Graduates Create .... 22 3.3 The BASES Study ...................... 30 4 Funding Startup Businesses 33 4.1 Study of Investors ...................... 38 4.2 Alumni Initiatives: Stanford Angels & Entrepreneurs Alumni Group ............................ 44 4.3 Case Example: Clint Korver ................. 44 5 How Stanford’s Academic Experience Creates Entrepreneurs 46 Full text available at: http://dx.doi.org/10.1561/0300000074 6 Changing Patterns in Entrepreneurial Career Paths 52 7 Social Innovation, Non-Profits, and Social Entrepreneurs 57 7.1 Case Example: Eric Krock .................. 58 7.2 Stanford Centers and Programs for Social Entrepreneurs . 59 7.3 Case Example: Miriam Rivera ................ 61 7.4 Creating Non-Profit Organizations ............. 63 8 The Lean Startup 68 9 How Stanford Supports Entrepreneurship—Programs, Cen- ters, Projects 77 9.1 Stanford Technology Ventures Program ......... -
SIGMOD Flyer
DATES: Research paper SIGMOD 2006 abstracts Nov. 15, 2005 Research papers, 25th ACM SIGMOD International Conference on demonstrations, Management of Data industrial talks, tutorials, panels Nov. 29, 2005 June 26- June 29, 2006 Author Notification Feb. 24, 2006 Chicago, USA The annual ACM SIGMOD conference is a leading international forum for database researchers, developers, and users to explore cutting-edge ideas and results, and to exchange techniques, tools, and experiences. We invite the submission of original research contributions as well as proposals for demonstrations, tutorials, industrial presentations, and panels. We encourage submissions relating to all aspects of data management defined broadly and particularly ORGANIZERS: encourage work that represent deep technical insights or present new abstractions and novel approaches to problems of significance. We especially welcome submissions that help identify and solve data management systems issues by General Chair leveraging knowledge of applications and related areas, such as information retrieval and search, operating systems & Clement Yu, U. of Illinois storage technologies, and web services. Areas of interest include but are not limited to: at Chicago • Benchmarking and performance evaluation Vice Gen. Chair • Data cleaning and integration Peter Scheuermann, Northwestern Univ. • Database monitoring and tuning PC Chair • Data privacy and security Surajit Chaudhuri, • Data warehousing and decision-support systems Microsoft Research • Embedded, sensor, mobile databases and applications Demo. Chair Anastassia Ailamaki, CMU • Managing uncertain and imprecise information Industrial PC Chair • Peer-to-peer data management Alon Halevy, U. of • Personalized information systems Washington, Seattle • Query processing and optimization Panels Chair Christian S. Jensen, • Replication, caching, and publish-subscribe systems Aalborg University • Text search and database querying Tutorials Chair • Semi-structured data David DeWitt, U. -
The Best Nurturers in Computer Science Research
The Best Nurturers in Computer Science Research Bharath Kumar M. Y. N. Srikant IISc-CSA-TR-2004-10 http://archive.csa.iisc.ernet.in/TR/2004/10/ Computer Science and Automation Indian Institute of Science, India October 2004 The Best Nurturers in Computer Science Research Bharath Kumar M.∗ Y. N. Srikant† Abstract The paper presents a heuristic for mining nurturers in temporally organized collaboration networks: people who facilitate the growth and success of the young ones. Specifically, this heuristic is applied to the computer science bibliographic data to find the best nurturers in computer science research. The measure of success is parameterized, and the paper demonstrates experiments and results with publication count and citations as success metrics. Rather than just the nurturer’s success, the heuristic captures the influence he has had in the indepen- dent success of the relatively young in the network. These results can hence be a useful resource to graduate students and post-doctoral can- didates. The heuristic is extended to accurately yield ranked nurturers inside a particular time period. Interestingly, there is a recognizable deviation between the rankings of the most successful researchers and the best nurturers, which although is obvious from a social perspective has not been statistically demonstrated. Keywords: Social Network Analysis, Bibliometrics, Temporal Data Mining. 1 Introduction Consider a student Arjun, who has finished his under-graduate degree in Computer Science, and is seeking a PhD degree followed by a successful career in Computer Science research. How does he choose his research advisor? He has the following options with him: 1. Look up the rankings of various universities [1], and apply to any “rea- sonably good” professor in any of the top universities. -
SEO - What Are the BIG Things to Get Right? Keyword Research – You Must Focus on What People Search for - Not What You Want Them to Search For
Search Engine Optimization SEO - What are the BIG things to get right? Keyword Research – you must focus on what people search for - not what you want them to search for. Content – Extremely important - #2. Page Title Tags – Clearly a strong contributor to good rankings - #3 Usability – Obviously search engine robots do not know colors or identify a ‘call to action’ statement (which are both very important to visitors), but they do see broken links, HTML coding errors, contextual links between pages and download times. Links – Numbers are good; but Quality, Authoritative, Relevant links on Keyword-Rich anchor text will provide you the best improvement in your SERP rankings. #1 Keyword Research: The foundation of a SEO campaign is accurate keyword research. When doing keyword research: Speak the user's language! People search for terms like "cheap airline tickets," not "value-priced travel experience." Often, a boring keyword is a known keyword. Supplement brand names with generic terms. Avoid "politically correct" terminology. (example: use ‘blind users’ not ‘visually challenged users’). Favor legacy terms over made-up words, marketese and internal vocabulary. Plural verses singular form of words – search it yourself! Keywords: Use keyword search results to select multi-word keyword phrases for the site. Formulate Meta Keyword tag to focus on these keywords. Google currently ignores the tag as does Bing, however Yahoo still does index the keyword tag despite some press indicating otherwise. I believe it still is important to include one. Why – what better place to document your work and it might just come back into vogue someday. List keywords in order of importance for that given page. -
Practical Considerations in Benchmarking Digital Testing Systems
Foreword The papers in these proceedings were presented at the 39th Annual Symposium on Foundations of Computer Science (FOCS ‘98), sponsored by the IEEE Computer Society Technical Committee on Mathematical Foundations of Computing. The conference was held in Palo Alto, California, November g-11,1998. The program committee consisted of Miklos Ajtai (IBM Almaden), Mihir Bellare (UC San Diego), Allan Borodin (Toronto), Edith Cohen (AT&T Labs), Sally Goldman (Washington), David Karger (MIT), Jon Kleinberg (Cornell), Rajeev Motwani (chair, Stanford)), Seffi Naor (Technion), Christos Papadimitriou (Berkeley), Toni Pitassi (Arizona), Dan Spielman (MIT), Eli Upfal (Brown), Emo Welzl (ETH Zurich), David Williamson (IBM TJ Watson), and Frances Yao (Xerox PARC). The program committee met on June 26-28, 1998, and selected 76 papers from the 204 detailed abstracts submitted. The submissions were not refereed, and many of them represent reports of continuing research. It is expected that most of these papers will appear in a more complete and polished form in scientific journals in the future. The program committee selected two papers to jointly receive the Machtey Award for the best student-authored paper. These two papers were: “A Factor 2 Approximation Algorithm for the Generalized Steiner Network Problem” by Kamal Jain, and “The Shortest Vector in a Lattice is Hard to Approximate to within Some Constant” by Daniele Micciancio. There were many excellent candidates for this award, each one deserving. At this conference we organized, for the first time, a set of three tutorials: “Geometric Computation and the Art of Sampling” by Jiri Matousek; “Theoretical Issues in Probabilistic Artificial Intelligence” by Michael Kearns; and, “Information Retrieval on the Web” by Andrei Broder and Monika Henzinger. -
The Basics of Backlinks, Link Profiles, Link Audits and Link-Building Terminology
The Basics of Backlinks, Link Profiles, Link Audits and Link-building Terminology Finding Your The easiest way to do this is to use Google Search Backlinks: Console. Plenty of sites provide a list of your backlinks, however, Google provides the most accurate and up- to-date information. To use this: log into your Google Search Console (Webmasters) account. The console dashboard is easy to navigate, and a chat bot is available to help. Conducting Your For step-by-step instructions on how to conduct your Own Link Audit: own Link Audit (30-45 minutes is all it takes), we recommend these two articles: https://neilpatel.com/blog/link-audit/ https://www.distilled.net/resources/30-minute-link-audit/ How to check Use this FREE Backlink checker: your competitors backlinks: https://ahrefs.com/backlink-checker Link-building Terminology Anchor text • The anchor text, link label, link text, or link title is the Domain Authority (DA) • A search engine ranking score (on visible (appears highlighted) clickable text in a hyperlink. The words a scale of 1 to 100, with 1 being the worst, 100 being the best), contained in the anchor text can influence the ranking that the page developed by Moz that predicts how well a website will rank on will receive by search engines. search engine results pages (SERP’s). Domain Authority is calculated by evaluating multiple factors, including linking root domains and Alt Text (alternative text) • Word or phrase that can be inserted the number of total links, into a single DA score. Domain authority as an attribute in an HTML document to tell website viewers the determines the value of a potential linking website. -
The Pagerank Citation Ranking: Bringing Order to the Web
The PageRank Citation Ranking: Bringing Order to the Web Marlon Dias [email protected] Information Retrieval DCC/UFMG - 2017 Introduction Paper: The PageRank Citation Ranking: Bringing Order to the Web, 1999 Authors: Lawrence Page, Sergey Brin, Rajeev Motwani, Terry Winograd Page and Brin were MS students at Stanford They founded Google in September, 98. Most of this presentation is based on the original paper (link) The Initiative's focus is to dramatically “ advance the means to collect, store, and organize information in digital forms, and make it available for searching, retrieval, and processing via communication networks -- all in user-friendly ways. Stanford WebBase project Pagerank Motivation ▪ Web is vastly large and heterogeneous ▫ Original paper's estimation were over 150 M pages and 1.7 billion of links ▪ Pages are extremely diverse ▫ Ranging from "What does the fox say? " to journals about IR ▪ Web Page present some "structure" ▫ Pagerank takes advantage of links structure Pagerank Motivation ▪ Inspiration: Academic citation ▪ Papers ▫ are well defined units of work ▫ are roughly similar in quality ▫ are used to extend the body of knowledge ▫ can have their "quality" measured in number of citations Pagerank Motivation ▪ Web pages, on the other hand ▫ proliferate free of quality control or publishing costs ▫ huge numbers of pages can be created easily ▸ artificially inflating citation counts ▫ They vary on much wider scale than academic papers in quality, usage, citations and length Pagerank Motivation A research article A random archived about the effects of message posting cellphone use on asking an obscure driver attention is very question about an IBM different from an computer is very advertisement for a different from the IBM particular cellular home page provider The average web page quality experienced “ by a user is higher than the quality of the average web page. -
The Pagerank Citation Ranking: Bringing Order to the Web Paper Review
The PageRank Citation Ranking: Bringing Order to the Web Paper Review Anand Singh Kunwar 1 Introduction The PageRank [1] algorithm decribes a way to compute ranks or ratings of web pages. This comes from a simple intuition. Consider the web to be a directed graph with each node being a web page. Each web page has certain links to it and certain links from it. Let these links be edges of our directed graph. Something like what we can see in the following graphical representation of 3 pages. a c b The pages a, b and c have some outgoing and incoming edges. We compute the total PageRank of these pages by iterating over the following algorithm. X Rank(v) Rank(u) = c + cE(u) Nv v2Lu Here Nv are number of pages being linked by v, Lu is the set of pages which have links to u, E(u) is some vector that correspond to the source of rank and c is the normalising constant. The reason why the E(u) was introduced was for cases when a loop has no out-edges. In this case, our ranks of nodes inside this loop would blow up. The paper also provides us with a real life intuition for this. Authors provide us with a random surfer model. This model states that a web surfer will click consecutive pages like a random walk on graphs. However, in case this surfer encounters a loop of webpages with no other outgoing webpage than the ones in the loop, it is highly unlikely that this surfer will continue. -
Search Engines and Power: a Politics of Online (Mis-) Information
5/2/2020 Search Engines and Power: A Politics of Online (Mis-) Information Webology, Volume 5, Number 2, June, 2008 Table of Titles & Subject Authors Home Contents Index Index Search Engines and Power: A Politics of Online (Mis-) Information Elad Segev Research Institute for Law, Politics and Justice, Keele University, UK Email: e.segev (at) keele.ac.uk Received March 18, 2008; Accepted June 25, 2008 Abstract Media and communications have always been employed by dominant actors and played a crucial role in framing our knowledge and constructing certain orders. This paper examines the politics of search engines, suggesting that they increasingly become "authoritative" and popular information agents used by individuals, groups and governments to attain their position and shape the information order. Following the short evolution of search engines from small companies to global media corporations that commodify online information and control advertising spaces, this study brings attention to some of their important political, social, cultural and economic implications. This is indicated through their expanding operation and control over private and public informational spaces as well as through the structural bias of the information they attempt to organize. In particular, it is indicated that search engines are highly biased toward commercial and popular US- based content, supporting US-centric priorities and agendas. Consequently, it is suggested that together with their important role in "organizing the world's information" search engines -
David Karger Rajeev Motwani Y Madhu Sudan Z
Approximate Graph Coloring by Semidenite Programming y z David Karger Rajeev Motwani Madhu Sudan Abstract We consider the problem of coloring k colorable graphs with the fewest p ossible colors We present a randomized p olynomial time algorithm which colors a colorable graph on n vertices 12 12 13 14 with minfO log log n O n log ng colors where is the maximum degree of any vertex Besides giving the b est known approximation ratio in terms of n this marks the rst nontrivial approximation result as a function of the maximum degree This result can 12 12k b e generalized to k colorable graphs to obtain a coloring using minfO log log n 12 13(k +1) O n log ng colors Our results are inspired by the recent work of Go emans and Williamson who used an algorithm for semidenite optimization problems which generalize lin ear programs to obtain improved approximations for the MAX CUT and MAX SAT problems An intriguing outcome of our work is a duality relationship established b etween the value of the optimum solution to our semidenite program and the Lovasz function We show lower b ounds on the gap b etween the optimum solution of our semidenite program and the actual chromatic numb er by duality this also demonstrates interesting new facts ab out the function MIT Lab oratory for Computer Science Cambridge MA Email kargermitedu URL httptheorylcsmitedukarger Supp orted by a Hertz Foundation Graduate Fellowship by NSF Young In vestigator Award CCR with matching funds from IBM Schlumb erger Foundation Shell Foundation and Xerox Corp oration -
Search Engine Optimization and the Connection with Knowledge Graphs
FACULTY OF EDUCATION AND BUSINESS STUDIES Department of Business and Economics Studies Search Engine Optimization and the connection with Knowledge Graphs Milla Marianna Hietala Oliver Marshall 2021 Student thesis, Master degree (one year), Credits Business Administration Master Programme in Business Administration (MBA): Business Management Master Thesis in Business Administration 15 Credits Supervisor: Ehsanul Huda Chowdhury Examiner: Maria Fregidou-Malama Abstract Title: Search Engine Optimization and the connection with Knowledge Graphs Level: Thesis for Master’s Degree in Business Administration Authors: Milla Marianna Hietala and Oliver Marshall Supervisor: Ehsanul Huda Chowdhury Examiner: Maria Fregidou-Malama Date: 28-01-2021 Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. To conduct this study both primary and secondary data was utilized. Scientific theory together with empirical findings were linked and discussed in the analysis chapter. Findings: This study establishes current Search Engine Optimization utilization by businesses regarding common techniques and methods. We demonstrate their effectiveness on the Google Knowledge Graph, Google My Business and resulting positive business impact for increased visibility and reach. Difficulties remain in accurate tracking procedures to analyze quantifiable results. Contribution of the thesis: This study contributes to the literature of both Search Engine Optimization and Knowledge Graphs by providing a new perspective on how these subjects have been utilized in modern marketing. In addition, this study provides an understanding of the benefits of SEO utilization on Knowledge Graphs.