PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. Rm. 301, THE NATIONAL LIBRARY BUILDING, T.M. KALAW ST., ERMITA MANILA 1000, www.paarl.org.ph

EXECUTIVE BOARD 2017

President CALL FOR PAPERS ANA MARIA B. FRESNIDO De La Salle 2401 Taft Avenue, Malate, Manila Email: [email protected] Telephone: 524-88-35 22 November 2017

Vice-President CHITO N. ANGELES Dear Colleagues and Friends: University of the Philippines Diliman Diliman, Quezon City Email: [email protected] The Philippine Association of Academic/Research Librarians, Inc. (PAARL) is pleased to Telephone: 981-85-00 loc. 2852 announce its call for papers for the 2018 Summer Conference with the theme User Secretary Experience (UX) Matters! : Looking at Library Services from a User Perspective to be held on REINA FLOR A. CASTRO 25-27 April 2018 in Palawan. The call is open to librarians/information professionals, Baliuag University Baliwag, Bulacan researchers, faculty, and students of Library and Information Science. Email: [email protected] Telephone: 766-20-45 loc. 407 The conference aims to encourage librarians, particularly library managers and Treasurer administrators, to look at how and why clients actually use libraries (as opposed to the ESTELA A. MONTEJO librarians’ perceptions of what the clients need and how they interact with the libraries) in Ateneo de Manila University Loyola Heights, Quezon City order to better understand the users’ needs and to further improve the library’s services, Email: [email protected] facilities, and resources. Telephone: 426-60-01 loc. 5566

Auditor Full papers must be emailed to [email protected] on or before 26 February FERNAN R. DIZON Asian Institute of Management 2018 with the subject line PAARL Summer Conference 2018. 123 Paseo de Roxas, Makati City Email: [email protected] Telephone: 892-40-11 loc. 1507 Papers to be submitted must be in line with the theme. Using one or more of the following UX methods (Appleton, 2016) in your research is strongly recommended: Public Relations Officer MELQUIADES I. ALIPO-ON  Observation of user movement in the library (to see where users naturally physically travel to Dr. A. Santos Avenue, within their library spaces as opposed to where the librarians think they travel to); San Dionisio, Parañaque City Email: [email protected]  Observation of activity within given spaces (to see how users naturally behave in demarked Telephone: 825-71-89 loc. 115 spaces and environments);  Walking through library spaces with users to observe and discuss how they use the library; DIRECTORS EDITHA A. ALAMODIN  Focused discussion with library users about what works for them and what does not; National University  Diaries and reflective exercises about users’ experience of the library; 551 M.F. Jhocson St., Sampaloc, Manila Email: [email protected]  Observation of alternative library- or service-oriented spaces; Telephone: 712-19-00 loc. 512  Directed storytelling; MARIA GIA G. GAMOLO  Unstructured interviews; Manila  Photo studies; and Nicanor Reyes St., Sampaloc, Manila Email: mggamolo@feu,edu.ph  Cognitive mapping. Telephone: 735-56-49/735-56-21 loc. 253

CLAIRE F. PASCUA Submitted papers will go through a blind peer review process and the selection will be based La Consolacion College Manila on relevance to the theme, content, organization, and writing quality. 8 Mendiola St., Manila Email: clairefpascua@gmail,com Telephone: 736-02-35 IMPORTANT DATES TO REMEMBER: EX-OFFICIO MICHELLE A. ESTEBAN February 26, 2018 Deadline of full paper submission Far Eastern University Diliman March 19, 2018 Notification of accepted papers Sampaguita Ave., Mapayapa Village, Diliman, Quezon City April 9, 2018 Submission of presentation slides Email: [email protected] Telephone: 361-78-54 loc. 1014 April 25-27, 2018 Presentation of accepted papers

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. Rm. 301, THE NATIONAL LIBRARY BUILDING, T.M. KALAW ST., ERMITA MANILA 1000, PHILIPPINES www.paarl.org.ph

EXECUTIVE BOARD 2017

President Selected papers that meet the criteria for publication will be included in the PAARL Research ANA MARIA B. FRESNIDO Journal 2018 and will get the chance to receive the Best Research Award 2018. 2401 Taft Avenue, Malate, Manila Email: [email protected] Telephone: 524-88-35 SUBMISSION GUIDELINES:

Vice-President 1. Full paper should be in Microsoft Word (*.doc or *.docx) and must include, at the CHITO N. ANGELES minimum, the following contents: University of the Philippines Diliman Diliman, Quezon City  Title; Email: [email protected]  Full name of author, affiliation, and email address (in the case of multiple Telephone: 981-85-00 loc. 2852 authors, please specify the author who will be presenting the paper in the Secretary Summer Conference 2018); REINA FLOR A. CASTRO Baliuag University  Abstract of 300-500 words; Baliwag, Bulacan  Introduction or background of the study; Email: [email protected] Telephone: 766-20-45 loc. 407  Objectives and/or purpose of the study;  Methodology/research design; Treasurer  Results/summary and discussion; ESTELA A. MONTEJO Ateneo de Manila University  Conclusion and recommendation; and Loyola Heights, Quezon City  References or works cited. Email: [email protected] Telephone: 426-60-01 loc. 5566 2. Authors will be notified after their submissions have undergone the peer review process to be conducted by the Conference Committee. Auditor 3. Revisions must be submitted within five (5) days upon receipt of letter/notification FERNAN R. DIZON Asian Institute of Management requesting a revision. 123 Paseo de Roxas, Makati City 4. It is understood that by submitting your research paper, permission has been granted Email: [email protected] Telephone: 892-40-11 loc. 1507 to PAARL to publish your paper in its website and the PAARL Research Journal.

Public Relations Officer For inquiries, please contact any member of the PAARL 2017 Executive Board. MELQUIADES I. ALIPO-ON Olivarez College Dr. A. Santos Avenue, Thank you and we look forward to your contributions. San Dionisio, Parañaque City Email: [email protected] Telephone: 825-71-89 loc. 115

Very truly yours, DIRECTORS EDITHA A. ALAMODIN National University 551 M.F. Jhocson St., Sampaloc, Manila Email: [email protected] PAARL 2017 Executive Board Telephone: 712-19-00 loc. 512

MARIA GIA G. GAMOLO Far Eastern University Manila Nicanor Reyes St., Sampaloc, Manila Email: mggamolo@feu,edu.ph Telephone: 735-56-49/735-56-21 loc. 253

CLAIRE F. PASCUA La Consolacion College Manila 8 Mendiola St., Manila Email: clairefpascua@gmail,com Telephone: 736-02-35

EX-OFFICIO MICHELLE A. ESTEBAN Far Eastern University Diliman Sampaguita Ave., Mapayapa Village, Diliman, Quezon City Email: [email protected] Telephone: 361-78-54 loc. 1014