THE AMERICANS

OUR VISION

The ALLEN AMERICANS are the most ENTHUSIASTIC, INNOVATIVE, and EFFICIENT TEAM in the ECHL

We operate with our FANS & PARTNERS at the center of everything we do

We are ACCOUNTABLE with daily tactics which support our overall STRATEGIES and PERFORMANCE metrics OUR OPPORTUNITY

Be a part of a one-of-a-kind, 365/24/7 integrated partnership which brings your brand to life in the METROPLEX and GLOBALLY OUR LEGACY

4 CHAMPIONSHIPS in 10 COMPLETE SEASONS… THIS IS THE HIGHEST CHAMPIONSHIP WINNING PERCENTAGE IN THE HISTORY OF PROFESSIONAL SPORTD OUR ORGANIZATION

The ALLEN AMERICANS are the ECHL Affiliate of the NHL’s & AHL’s ECHL ATTENDANCE

2019-2020* 2018-2019

TOTAL TOTAL 4,092,192 4,320,570 AVERAGE AVERAGE 4,493 4,445

2017-2018 2016-2017

TOTAL TOTAL 4,300,500 4,132,784 AVERAGE AVERAGE 4,424 4,251

Average 4,000+ fans per game in each of last 16 seasons

Over 4.5M fans Regular Season & Playoffs combined MEET OUR FANS

HOUSEHOLD INCOME

$50K-$100K 45%

$101K-$150K 36%

$151K+ 19%

M MALE/FEMALE RATIO F

AUDIENCE CONSUMPTION

17% 21-35 58% 36-55 25% 56+

ATTENDS GAME WITH FAMILY 75% FAN MAP 50% 20% 14% DIGITAL MEDIA CONSUMPTION

20,152 8,220

10.6K 147K 2020-21 SPONSORSHIP INVENTORY PRESENTING SPONSOR

PRESEASON • TRAINING CAMP • FAN ENAGEMENT EVENTS • PRESEASON GAME ON LUNCHEON • PLAYER CONTRACT SIGNING COCKTAIL PARTY • MEET THE TEAM EVENT

REGULAR SEASON • SEASON OPENING WEEKEND • SEASON OPENING GAME • NEW YEAR’S EVE GAME • DAY AFTER CHRISTMAS GAME • MARTIN LUTHER KING DAY • REGULAR REASON CLINCHING GAME SERIES • LEGACY WEEKEND • REGULAR SEASON FINALE • 36 HOME GAMES

ECHL KELLY CUP PLAYOFFS • APPEARED IN 9/10 PLAYOFF SEASONS • BRAND INCLUSION IN ALL EXTERNAL MEDIA DURING PLAYOFFS • CUSTOMIZED SIGNAGE AT AEC RINK/IN-ICE BRANDING PRESENTING SPONSOR

OFF-SEASON • OVER 50 PRIME COMMUITY ENGAGEMENT EVENTS • MONTHLY SEASON TICKET MEMBER EVENTS

SPECIAL EVENTS • “GAME ON” LUNCHEON PRESEASON • “LEGACY WEEKEND” IN-SEASON • “NEW YEAR’S EVE GAME” DECEMBER • “MLK DAY GAME” JANUARY • ”AMERICANS GALA” POSTSEASON

CURRENT BUNDLES • DIGITAL/ORIGINAL CREATIVE PROGRAMMING • TICKETING • FAN CLUB • ICE ANGELS • SOCIAL MEDIA CHANNELS • CUSTOM CONTENT DIGITAL FEATURES

ALLENAMERICANS.COM

AMERICANS 24/7 DIGITAL RADIO

SOCIAL MEDIA CHANNELS

DAILY ORIGINAL CONTENT

BLOGS/PODCASTS

LANDING PAGE

TEAM STORE

PROMOTIONS

LIVE BROADCASTS

eCOMMERCE ARENA

IN-ICE LOGOS One of the premier areas for advertising, providing high exposure for spectators, TV, and newspaper coverage all season long

DASHERBOARD Big, bright, and colorful, these rink-side placements offer high-profile exposure, providing bold presence which stand out during in-game media coverage

TEAM ENTERANCE TUNNEL BANNER Incorporate your brand & show the fans your support as the players enter the ice

TEAM BENCH & PENALTY BOX The team benches and penalty boxes are highly visible and high-focused areas for consumption

FULL RINK WRAPS Exclusive subtle branding above the dasher boards IN-GAME

STARTING LINE-UPS Tie your brand into the fabric of the game with the announcement of the starting line-ups each night

POWERPLAY & PENALTY KILL Promote your brand with signature in-game features, as the Americans look to capitalize on a man-advantage

:75 SECOND TIMEOUTS & INTERMISSION PROMOTIONS Entertain fans during the games and help your company build brand relevance among an upscale, affluent audience IN-GAME PATRIOTISM POINTS PROGRAM Your brand will be recognized as part of these showcased game presentation elements: National Anthem, O’Canada, God Bless America, God Bless the USA & Kid USA/Texas Flag Skaters

HONORARY STICK KID Connect your brand to the community aspect of each Allen Americans introduction with Area Your Hockey Athletes

INTERACTIVE IN-GAME PROMOTIONS Set your company apart with creative and fun branding that is fresh with every game ON-SITE GAMEDAY GIVEAWAYS Imagine your logo on rally towels, thunder sticks… the possibilities are endless. Team up with the Americans and promote your brand to a captive market, with long lasting staying power

COUPON DISTRIBUTION Drive Americans’ fans directly to your business with a special offer available to loyal Americans’ fans

CONCOURSE BOOTHS Opportunity to capture data, showcase product or provide special offers

TITLE NIGHT A unique way to brand your business and interact with fans on a grass roots level. Unique opportunities exist to cross-promote your corporate game right during popular theme nights PRINT & RADIO

POCKET SCHEDULES Be seen throughout the marketplace on the back of Allen Americans pocket schedules

MAGNET SCHEDULES Keep your company on the mind of the growing Americans fanbase and remind them when the Americans play

ROSTER HANDOUTS Advertisement promoting your products and their association wit the Americans on all Americans roster handouts at each game

RADIO COMMERCIALS All Americans games are streamed live on HOT 107.3 FM

IN-GAME VIDEO COMMERCIALS Complement in-arena sponsorship elements with video commercials

CUP HOLDER INSERTS Direct exposure to Americans fans as they watch their favorite team UNIFORM

JERSEY SPONSORSHIP PATCHES: FRONT, BACK AND SHOULDER OF JERSEYS

SPECIALITY JERSEYS Supporting a charitable cause such as military night, JDRF Night, or Breast Cancer Awareness Night

HELMET BRANDING Branding on all Americans helmets to be seen in the flow of game

HOCKEY PANTS BRANDING Branding on all Americans pants to be seen in the flow of game COMMUNITY

THE ALLEN AMERICANS KNOW THE IMPORTANCE OF BEING INVOLVED IN THE COMMUNITY AND LOOK TO GIVE BACK IN NUMEROUS WAYS. WHETHER IT BE TICKETS FOR DESERVING MILITARY GUESTS OR VISITING LOCAL SCHOOLS TO DISCUSS THE IMPORTANCE OF FITNESS, THE AMERICANS ARE ALWAYS INVOLVED IN LOCAL EVENTS

SCHOOL VISITS

SEATS FOR SOLDIERS

COMMUNITY OUTREACH

GROUP FUNDRAISING NIGHTS

ADPOT-A-SCHOOL PROGRAM

KIDS DAY OUT HOSPITALITY PLAYING IN A WORLD-CLASS FACILITY LIKE THE CERTAINLY ADDS TO EXCITEMENT, COMFORT, AND PLEASURE OF NIGHTLY ENTERTAINMENT. THE AMERICANS OFFER AN ELEMENT COMPARABLE TO MAJOR PROFESSIONAL SPORTS AT A FRACTION OF THE COST.

FULL SEASON TICKETS

HALF SEASON TICKETS

COMPANY & GROUP OUTINGS

LUXURY SUITE RENTALS

PREMIUM LOUNGE

CLIENT ENTERTAINMENT