THE AMERICANS OUR VISION The ALLEN AMERICANS are the most ENTHUSIASTIC, INNOVATIVE, and EFFICIENT TEAM in the ECHL We operate with our FANS & PARTNERS at the center of everything we do We are ACCOUNTABLE with daily tactics which support our overall STRATEGIES and PERFORMANCE metrics OUR OPPORTUNITY Be a part of a one-of-a-kind, 365/24/7 integrated partnership which brings your brand to life in the METROPLEX and GLOBALLY OUR LEGACY 4 CHAMPIONSHIPS in 10 COMPLETE SEASONS… THIS IS THE HIGHEST CHAMPIONSHIP WINNING PERCENTAGE IN THE HISTORY OF PROFESSIONAL SPORTD OUR ORGANIZATION The ALLEN AMERICANS are the ECHL Affiliate of the NHL’s Minnesota Wild & AHL’s Iowa Wild ECHL ATTENDANCE 2019-2020* 2018-2019 TOTAL TOTAL 4,092,192 4,320,570 AVERAGE AVERAGE 4,493 4,445 2017-2018 2016-2017 TOTAL TOTAL 4,300,500 4,132,784 AVERAGE AVERAGE 4,424 4,251 Average 4,000+ fans per game in each of last 16 seasons Over 4.5M fans Regular Season & Kelly Cup Playoffs combined MEET OUR FANS HOUSEHOLD INCOME $50K-$100K 45% $101K-$150K 36% $151K+ 19% M MALE/FEMALE RATIO F AUDIENCE CONSUMPTION 17% 21-35 58% 36-55 25% 56+ ATTENDS GAME WITH FAMILY 75% FAN MAP 50% 20% 14% DIGITAL MEDIA CONSUMPTION 20,152 8,220 10.6K 147K 2020-21 SPONSORSHIP INVENTORY PRESENTING SPONSOR PRESEASON • TRAINING CAMP • FAN ENAGEMENT EVENTS • PRESEASON GAME ON LUNCHEON • PLAYER CONTRACT SIGNING COCKTAIL PARTY • MEET THE TEAM EVENT REGULAR SEASON • SEASON OPENING WEEKEND • SEASON OPENING GAME • NEW YEAR’S EVE GAME • DAY AFTER CHRISTMAS GAME • MARTIN LUTHER KING DAY • REGULAR REASON CLINCHING GAME SERIES • LEGACY WEEKEND • REGULAR SEASON FINALE • 36 HOME GAMES ECHL KELLY CUP PLAYOFFS • APPEARED IN 9/10 PLAYOFF SEASONS • BRAND INCLUSION IN ALL EXTERNAL MEDIA DURING PLAYOFFS • CUSTOMIZED SIGNAGE AT AEC RINK/IN-ICE BRANDING PRESENTING SPONSOR OFF-SEASON • OVER 50 PRIME COMMUITY ENGAGEMENT EVENTS • MONTHLY SEASON TICKET MEMBER EVENTS SPECIAL EVENTS • “GAME ON” LUNCHEON PRESEASON • “LEGACY WEEKEND” IN-SEASON • “NEW YEAR’S EVE GAME” DECEMBER • “MLK DAY GAME” JANUARY • ”AMERICANS GALA” POSTSEASON CURRENT BUNDLES • DIGITAL/ORIGINAL CREATIVE PROGRAMMING • TICKETING • FAN CLUB • ICE ANGELS • SOCIAL MEDIA CHANNELS • CUSTOM CONTENT DIGITAL FEATURES ALLENAMERICANS.COM AMERICANS 24/7 DIGITAL RADIO SOCIAL MEDIA CHANNELS DAILY ORIGINAL CONTENT BLOGS/PODCASTS LANDING PAGE TEAM STORE PROMOTIONS LIVE BROADCASTS eCOMMERCE ARENA IN-ICE LOGOS One of the premier areas for advertising, providing high exposure for spectators, TV, and newspaper coverage all season long DASHERBOARD Big, bright, and colorful, these rink-side placements offer high-profile exposure, providing bold presence which stand out during in-game media coverage TEAM ENTERANCE TUNNEL BANNER Incorporate your brand & show the fans your support as the players enter the ice TEAM BENCH & PENALTY BOX The team benches and penalty boxes are highly visible and high-focused areas for consumption FULL RINK WRAPS Exclusive subtle branding above the dasher boards IN-GAME STARTING LINE-UPS Tie your brand into the fabric of the game with the announcement of the starting line-ups each night POWERPLAY & PENALTY KILL Promote your brand with signature in-game features, as the Americans look to capitalize on a man-advantage :75 SECOND TIMEOUTS & INTERMISSION PROMOTIONS Entertain fans during the games and help your company build brand relevance among an upscale, affluent audience IN-GAME PATRIOTISM POINTS PROGRAM Your brand will be recognized as part of these showcased game presentation elements: National Anthem, O’Canada, God Bless America, God Bless the USA & Kid USA/Texas Flag Skaters HONORARY STICK KID Connect your brand to the community aspect of each Allen Americans introduction with Area Your Hockey Athletes INTERACTIVE IN-GAME PROMOTIONS Set your company apart with creative and fun branding that is fresh with every game ON-SITE GAMEDAY GIVEAWAYS Imagine your logo on rally towels, thunder sticks… the possibilities are endless. Team up with the Americans and promote your brand to a captive market, with long lasting staying power COUPON DISTRIBUTION Drive Americans’ fans directly to your business with a special offer available to loyal Americans’ fans CONCOURSE BOOTHS Opportunity to capture data, showcase product or provide special offers TITLE NIGHT A unique way to brand your business and interact with fans on a grass roots level. Unique opportunities exist to cross-promote your corporate game right during popular theme nights PRINT & RADIO POCKET SCHEDULES Be seen throughout the North Texas marketplace on the back of Allen Americans pocket schedules MAGNET SCHEDULES Keep your company on the mind of the growing Americans fanbase and remind them when the Americans play ROSTER HANDOUTS Advertisement promoting your products and their association wit the Americans on all Americans roster handouts at each game RADIO COMMERCIALS All Americans games are streamed live on HOT 107.3 FM IN-GAME VIDEO COMMERCIALS Complement in-arena sponsorship elements with video commercials CUP HOLDER INSERTS Direct exposure to Americans fans as they watch their favorite team UNIFORM JERSEY SPONSORSHIP PATCHES: FRONT, BACK AND SHOULDER OF JERSEYS SPECIALITY JERSEYS Supporting a charitable cause such as military night, JDRF Night, or Breast Cancer Awareness Night HELMET BRANDING Branding on all Americans helmets to be seen in the flow of game HOCKEY PANTS BRANDING Branding on all Americans pants to be seen in the flow of game COMMUNITY THE ALLEN AMERICANS KNOW THE IMPORTANCE OF BEING INVOLVED IN THE COMMUNITY AND LOOK TO GIVE BACK IN NUMEROUS WAYS. WHETHER IT BE TICKETS FOR DESERVING MILITARY GUESTS OR VISITING LOCAL SCHOOLS TO DISCUSS THE IMPORTANCE OF FITNESS, THE AMERICANS ARE ALWAYS INVOLVED IN LOCAL EVENTS SCHOOL VISITS SEATS FOR SOLDIERS COMMUNITY OUTREACH GROUP FUNDRAISING NIGHTS ADPOT-A-SCHOOL PROGRAM KIDS DAY OUT HOSPITALITY PLAYING IN A WORLD-CLASS FACILITY LIKE THE ALLEN EVENT CENTER CERTAINLY ADDS TO EXCITEMENT, COMFORT, AND PLEASURE OF NIGHTLY ENTERTAINMENT. THE AMERICANS OFFER AN ELEMENT COMPARABLE TO MAJOR PROFESSIONAL SPORTS AT A FRACTION OF THE COST. FULL SEASON TICKETS HALF SEASON TICKETS COMPANY & GROUP OUTINGS LUXURY SUITE RENTALS PREMIUM LOUNGE CLIENT ENTERTAINMENT .