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Comunicación Para Una Sociedad Sostenible Proyecto Profesoral Aprobado Por El Cci, Soberanía Alimentaria Y Comunicación Para La Sostenibilidad

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Comunicación Para Una Sociedad Sostenible Proyecto Profesoral Aprobado Por El Cci, Soberanía Alimentaria Y Comunicación Para La Sostenibilidad COMUNICACIÓN PARA UNA SOCIEDAD SOSTENIBLE PROYECTO PROFESORAL APROBADO POR EL CCI, SOBERANÍA ALIMENTARIA Y COMUNICACIÓN PARA LA SOSTENIBILIDAD JOSÉ LUIS GARCÍA RUÍZ CODIGO 211722 UNIVERSIDAD AUTÓNOMA DE OCCIDENTE FACULTAD DE HUMANIDADES Y ARTES DEPARTAMENTO DE DISEÑO PROGRAMA COMUNICACIÓN PUBLICITARIA SANTIAGO DE CALI 2019 COMUNICACIÓN PARA UNA SOCIEDAD SOSTENIBLE PROYECTO PROFESORAL APROBADO POR EL CCI, SOBERANÍA ALIMENTARIA Y COMUNICACIÓN PARA LA SOSTENIBILIDAD JOSÉ LUIS GARCÍA RUÍZ CODIGO 2117228 Pasantía de investigación para optar al título de Publicista Director Ana Lucia Jiménez Maestría en Educación UNIVERSIDAD AUTÓNOMA DE OCCIDENTE FACULTAD DE HUMANIDADES Y ARTES DEPARTAMENTO DE DISEÑO PROGRAMA COMUNICACIÓN PUBLICITARIA SANTIAGO DE CALI 2019 Nota de aceptación: Aprobado por el Comité de Grado en cumplimiento de los requisitos exigidos por la Universidad Autónoma de Occidente para optar al título de Publicista JULIAN HERNANDEZ Jurado LIBARDO MAYA Jurado Santiago de Cali, 20 de Noviembre de 2019 CONTENIDO pág. RESUMEN 6 INTRODUCCIÓN 11 1. PRESENTACIÓN DEL GRUPO DE INVESTIGACIÓN 12 2. JUSTIFICACIÓN 16 3. OBJETIVOS DE LA PASANTIA 17 3.1 OBJETIVO GENERAL 17 3.1.1 Objetivos específicos 17 4. PLAN DE TRABAJO 18 5. ELEMENTOS INNOVADORES DE LA PROPUESTA 20 5.1 BUSCAR EL ESTADO DEL ARTE PARA EVIDENCIAR TODO LO ESCRITO SOBRE LAS PALABRAS CLAVES. 20 5.2 REFORZAR EL MARCO TEORICO 55 5.3 DESARROLLAR TRABAJO DE CAMPO EJECUTANDO LA ENTREVISTA CON BASE AL MARCO TEÓRICO ANTES MENCIONADO. 59 5.3.1 Sociedad de consumo 78 5.3.2 Consumo simbólico 79 5.3.3 La nueva identidad del consumidor 80 6. RECURSOS 82 4 7. CRONOGRAMA DE ACTIVIDADES 83 8. CONCLUSIONES 84 9. RECOMENDACIONES 86 REFERENCIAS 87 ANEXOS 89 5 LISTA DE FIGURAS Figura 1. Consumption organic 50 Figura 2. Organic product 51 6 LISTA DE TABLAS Tabla 1. Plan de trabajo 18 Tabla 2. Palabras clave. 21 Tabla 3. Listado de Articulos 22 7 LISTA DE ANEXOS Anexo A. Cuadro 89 8 RESUMEN Inscrito en un problema central actual como es el sistema alimentario global, este proyecto pretende intervenir de manera estratégica en la cadena de producción, circulación y consumo de alimentos, desde la perspectiva de la soberanía alimentaria en la ciudad de Cali. Su mayor interés es comprender las subjetividades emergentes y los procesos de comunicación inmersos en experiencias vinculadas a esta cadena productiva. Con la misma importancia, interesa visibilizar, en un primer momento, experiencias rurales y urbanas, que desarrollen prácticas de transformación social integradas a la lógica de esta cadena productiva, para propiciar, así, en un segundo momento, un encuentro intercultural de experiencias que reconozcan, en este encadenamiento, prácticas relacionadas con la soberanía alimentaria y estudiar en ellas los procesos de comunicación propios de su constitución. Finalmente, este proyecto se propone, en el nivel de intervención, estimular alianzas entre estas experiencias a través de una estrategia de comunicación para propender por su continuidad y fortalecimiento. Desde esta perspectiva, se estudiarán los mecanismos de interacción, diálogo y apropiación de conocimientos que este encuentro manifieste. Se pretende así mismo organizar una comunidad alrededor del tema que involucre tanto el trabajo de las huertas urbanas como la producción campesina que circula en la ciudad, los intermediarios y consumidores. En cuanto a la pasantía de investigación, el trabajo se centra en la búsqueda del estado del arte para hacer un análisis de lo que se ha escrito sobre las palabras claves de esta investigación. Reforzar el marco teórico para lograr identificar los conceptos claves que serán implementados en la entrevista de campo. Finalmente se desarrolló un trabajo de campo en donde se identificó a nuestro público objetivo para realizar la entrevista, las cuales fueron grabadas en audio, para posteriormente ser transcritas y por último encontrar subjetividades en común entre los entrevistados. Todo esto se aclara a continuación. Se realizó la búsqueda de palabras claves relacionadas con la soberanía alimentaria y comunicación para la sostenibilidad, con el fin de conocer que tanto se había escrito sobre al respecto. La búsqueda fue realizada por la plataforma del portal virtual de la UAO, llamada Scopus. 9 Las palabras claves que se buscaron, fueron: Consumption Organic, Organic Product, Communication and Organic Consumption, Subjetives and Organic Consumption, Cultural Practices and Organic Consumption. Fueron seleccionadas para ser la base de la entrevista que se realizó posteriormente a consumidores de alimentos orgánicos, con el fin de poder encontrar subjetividades en común, entre personas que comparten este mismo ideal y hábitos de vida. Palabras Claves: Consumption Organic / Consumo Organico, Organic Product / Producto Organico, Communication and Organic Consumption,Subjetives and Organic Consumption / Subjetividades y Consumo Orgánico, Cultural Practices and Organic Consumption / Prácticas Culturales y Consumo Orgánico 10 INTRODUCCIÓN El presente documento contiene el proyecto de trabajo de grado bajo la modalidad de pasantía de investigación – asistente de proyecto de investigación profesoral, concretamente, el trabajo se desarrollará en el grupo de investigación en Comunicación; “grupo interdisciplinario que busca comprender el entramado comunicativo de prácticas culturales situadas y diversas”. La línea de comunicación a la cual pertenece el proyecto se denomina: Procesos de comunicación en las prácticas culturales. La investigación profesoral, a la cual se vincula como asistente el estudiante, se denomina “Soberanía Alimentaria y Comunicación para la Sostenibilidad” y ya desarrolló su primera etapa, la cual fue revisada y aprobada por par externo, para así dar inicio a la segunda etapa del mismo. Es de anotar que la investigación implica el rastreo de las prácticas comunicativas y de las subjetividades surgidas en los diferentes eslabones de la cadena: producción, distribución y consumo orgánico. El estudiante, bajo la figura de asistente de investigación, participará en las actividades y tareas de la segunda etapa de la investigación, básicamente en lo concerniente al consumo, o sea, el área de la investigación a cargo de las docentes Ana Lucia Jiménez Bonilla y Carmen Elisa Lerma Cruz. Y estás actividades implican: Buscar el estado del arte para hacer un análisis de lo que se ha escrito sobre las palabras claves de esta investigación. Reforzar el marco teórico para lograr identificar los conceptos claves que serán implementados en la entrevista de campo. Finalmente se desarrolló un trabajo de campo en donde se identificó a nuestro público objetivo para realizar la entrevista, las cuales fueron grabadas en audio, para posteriormente ser transcritas y finalmente se encontrar subjetividades en común entre los entrevistados. 11 1. PRESENTACIÓN DEL GRUPO DE INVESTIGACIÓN El Grupo de Investigación en Comunicación es un grupo interdisciplinario que busca comprender el entramado comunicativo de prácticas culturales situadas y diversas. Se destacan los estudios que abordan la comunicación como mediación en el ejercicio diario de construir nuestros mundos personales y colectivos. Por tanto la reflexión sobre el campo disciplinar se consolida desde los procesos culturales de producción, reproducción, circulación y apropiación o usos de significados y sentidos sociales. Este énfasis, ayuda al fortalecimiento de un campo que hoy es visto con atención por su capacidad de convocar a diferentes vertientes del conocimiento y por su disposición a abrirse a diversas metodologías. Un campo plural y flexible que empieza a ser paradigmático de los rumbos alternativos del conocimiento. La trayectoria de investigación está articulada a temas de comunicación en prácticas culturales por lo tanto los desarrollos investigativos, las preguntas planteadas y las metodologías aplicadas, se perfilan desde escenarios como la música, el medio ambiente, la publicidad urbana, la alimentación, la agroecología, la memoria visual y las cartografías. Aunque se han hecho estudios sobre recepción de medios, estas experiencias han abocado al grupo a la reflexión sobre comunicación a partir de problemas diferentes a ellos ampliando con esto el ámbito disciplinar del campo de estudio. Objetivos del grupo de investigación: Comprender las prácticas culturales desde las mediaciones de la comunicación Reflexionar sobre el campo disciplinar considerando procesos culturales de producción, reproducción, circulación y apropiación o usos de significados y sentidos sociales Profundizar en el estatuto epistemológico de la comunicación 12 Integrantes del grupo de investigación Director: Carmen Cecilia Rivera Gómez Master of Arts - Universidad de Nuevo México, USA, Estudios de Doctorado en Educación - Universidad del Valle, Colombia, Comunicación Social - Universidad Pontificia Bolivariana, Colombia. Investigadores Ana Lucia Jiménez Bonilla Doctora en Humanidades - Universidad del Valle, Colombia, Maestría en Estudios Iberoamericanos - Universidad de París, Francia, Licenciatura en Literatura - Universidad del Valle, Colombia. Solón Calero Cruz Maestría Speech Communication - Universidad de San José, USA, Estudios de Doctorado en Educación - Universidad del Valle, Colombia, BA In Radio And Televisión - San State University, USA. Carmen Elisa Lerma Maestría en Psicología, con énfasis en Psicología Cultural – Universidad del Valle Especialización en Psicología - Universidad del Valle, Colombia. Psicología- Universidad del Valle, Colombia. Semillero
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