Copyrighted Material
36_588737 bindex.qxp 2/27/06 11:31 PM Page 389 Index tips, 283 • Numerics • viral marketing, 348 21 Pay-Per-Click Campaign Secrets Your affiliate programs, 280–281 Competition Doesn’t Know, 2004 Edition Alertbox column (Nielsen), 346 (Goodman), 270 algorithms (for search results order), 302 80/20 rule, 31, 284 alphanumeric ID (of pages), 133, 178–179 404 Error Pages/Page Not Found alternate product shots, 116 Handling, 246 analytics software, 383–384 800 number, 334 anchor text, 103–104, 311 800 x 600 screen resolution, 91 anti-aliasing text, 120 1,040 x 768 screen resolution, 91 asterisk (red asterisk), 72, 234 auctions, 281–282 authors (as online merchants), 13 • A • author’s contact information, 6 Auto–Order Notification e-mail, 59–60 About.com directory, 277 autoresponders, 352 above the fold, 65, 67 Availability variable, 141 abstract, 64 Abstract field, 185 access speed, 343 • B • activating the Checkout Manager, 218 Add button, 366 background colors, 137 Add To Cart button, 65–67 background images, 137 Address-phone variable, 140 Background-color variable, 137 adjusting brightness, contract, color Background-image variable, 137 balance in images, 119 bad design (defined), 91 Adobe Photoshop, 118–119 Banner-font-size variable, 137 Advanced mode (Store Editor), 127–128 Bar-Delimited files (database uploads), 362 Advanced Settings module (Checkout bestselling products, 197–198 Manager), 217, 224–226 Beta test for Checkout Manager, 216 advertising bid amounts, 292–295 affiliate programs, 280–281 Billing Info Checkout page, 339 auctions,
[Show full text]