AINGTHIRTY-FIVETHIRTY -FIVE CENTS Ri-Mol Cclaa+Bm the BUSINESSWE Puf, ;Sa;,; Ualty RADIO I£ V £074 9,Sa1c1i?H Ay.Ia;.G a I:1-7A0-20(1

SEPTEMBER 5, 1960 BROA.Vá;AINGTHIRTY-FIVETHIRTY -FIVE CENTS ri-mol cclaa+Bm THE BUSINESSWE puF, ;sa;,; ualTy RADIO i£ V £074 9,sa1c1I?H aY.ia;.g A I:1-7A0-20(1

Looking far ahead: tv network program plans for fall of '61 Page 27 The Saudek formula: blending of culture & entertainment Page 54 Tv's healthy condition: how revenues & profits kept climbing Page 60 The 86th Congress: a do- something session for broadcasters Page 76 BORED.. with your Advertising Results?

with 35.7% of the Audience in GREATER PORTLAND-ORTLAND

More 1/4 hour firsts than DYNAMIC all other RADIO IN Ki1N.portland Portland Stations DYNAMIC AVERYKNODlI combined! MARKETS ROIL' Omaha 290 out of 300 - AVERY- KNODIL April, 1960, PULSE ' Cs - Denver `JUNE-JULY, 1960, HOOPER ADAM YOUNG oi the 5tár stations DON W. BURDEN - President For arailabilities, coil Bob 316,000 wafls network Ferguson, VP and Gen. Mgr., colo, or Needham Smith, Sates Manager, al CEdar 2-7777. National Rep., George P. WHEELING 7, WEST VIRGINIA Hollingbery Company rnt tht's reL..:6 importance! All day - Every day YOU'VE GOT HER EARS through "Balanced Programming "!

WCBM Radio is the housewives' favorite listening habit in Baltimore. With WCBM's "Balanced Program- ming" they enjoy good music... comedy and drama... keep current with world events...learn what's new and where to buy it! The ratings prove our point... you reach adult buyers-all day, every day - on -. WCBM in Baltimore!

A CBS RADIO AFFILIATE 10,000 Watts on 680 KC Baltimore 13, Maryland

PETERS, GRIFFIN, WOODWARD, inc., Exclusive National Representatives Reach MORE with Channel FOUR KRLD -TV covers 58 Texas and Oklahoma counties with a spending potential of $4.8 billion and $3.6 billion in retail sales.' Channel 4 places your message in more TV Homes in the vast Dallas -Ft. Worth Market area than any other station. ' SRDS Consumer Market Data, July, 1960 ¡Nielsen Television Audiences, July 24, 1960

represented nationally by the Branham Company

THE DALLAS TIMES HERALD STATIONS

ditafrute,( 4, D/4,4---Ft- Gr/. Clyde W. Rembert, Presided MAXIMUM POWER TV -Twin to KRLD rodio 1080, CBS outlet with 50,000 watts.

4 BROADCASTING, September 5, 1960 CLOSED CIRCUIT®

Fifth network Los Angeles group will do national ratings about seven times tion Office is preparing full -page ads, soon announce formation of new radio per year. its first, to run next month in four network, Republic Broadcasting Sys- magazines (Atlantic, Harper's Saturday The Pulse Inc.'s tem, to provide 24 -hour news, music Aiming for depth Review, Reporter) that appeal to opin- monthly rating reports on and sports service nationwide at no tv network ion leaders. Ads will call attention to Top 20 shows are headed for oblivion, cost to stations. Affiliates will be asked Nixon -Kennedy tv debates and to but "biographical" audience surveys - to guarantee clearance of at least four television industry's initiative in making are planned as replacement. hours of network service per day. Change them possible. will take place around end of year. New They'll get 90 seconds in each quarter - studies will measure viewing and buying Pay tv problems With FCC formally hour for local sale. Network will get habits of viewers, will examine make- reconvened, one of first orders of busi- its revenue from national spots in pro- up of audience in terms of job, income, ness will be what to do about applica- gram segments. rent expenditure, etc. tion of General Teleradio for pay tv ex- New network will be headed by Dave periment in Hartford via its recently Chagrined Demo- Cornelius, who's been program direc- Debate flareback acquired WHCT -TV (ch. 18). Teleradio crats, who wanted Nixon- Kennedy tv tor and newsman on Southern Califor- wants en banc hearing to expedite ac- debates to run right up to election. lost nia stations. One backer is Joe Kirk- tion while opposition, including Theatre out in negotiations with GOP but wood, Jr., Hollywood actor who plays Owners of America, has pitched for they're promising high -level repercus- Joe Palooka role. RBS will be budgeted routine hearing before examiner, to be sions. They say many legislators voted at $5 million -$2.5 million for lines. followed by proposed findings and oral for Sec. 315 suspension in anticipation $1 million for staff, $1.5 million for ad- arguments -process that could take two of debate schedule that would include ministration and promotion. Los An- or three years. final campaign days. GOP, they argue, geles will be origination point. refused to allow any debate after Oct. Skiatron pay tv is being talked up Post-'48 prices Distributors of major 21. As result several legislators plan to again by Matty Fox, New York pro- studio post -'48 movies are trying stren- attack GOP attitude on ground they moter, recently embroiled in SEC pro- uously to make network deals. They were deceived and would not have gone ceedings. He was in Texas last week trying to raise funds for proposed wire usually are asking networks to pick 26 along with Sec. 315 suspension. Los features before quoting prices. But one pay tv installations in Angeles and While agreement reached with Nixon San Francisco. Mentioned in Houston index to price structure is that one and Kennedy groups on Great Debates was figure of $10 million, of which $8.5 major distributor of post -'48 movies (story page 44) precludes sponsorship million purportedly had been raised. gave networks right to pick 26 features by any organization for this series, it There's talk of IBM and AT &T co- from its supply and quoted $200,000 was tacitly understood at last Wednes- operation in Before wire pay per picture, or total price of $5.2 mil- project. day's meeting that this would not be tv can be introduced, California public lion, for single network presentation. construed as policy which would pre- service commision must approve it. Nielsen deal That "irreconcilable clude sponsorshsip of public service or Past pleas to commission have failed. news interview programs, whatever conflict" between NBS -CBS and Nielsen Holes in dike Two soft spots in new over rates for renewal of Nielsen tv their nature. No-sponsorship proviso, it was agreed, applies only to face -to- NAB Radio Code structure -lack of rating service (CLOSED CIRCUIT, July face presidential and vice presidential restraint on participating commercial 18) has been resolved-and in usual debates for this election. Carrying ball spots and weak rules governing station way: by compromise. Both CBS and promotions and contests -are permit- NBC had wanted rates no higher than on clarification was NBC, through Vice President William R. McAndrew. It's ting flagrant violations of good broad- those charged ABC, but ABC's contract understood NBC already has aligned casting, according to one prestige sta- by its own terms assures ABC of price series seven programs tion. Code should be amended to halt advantages. In coming to terms, Niel- of one -hour Sat- urday evenings, beginning Sept. 17, for gross overcommercialism, station con- sen yielded some and so did CBS and use of themselves, he tends. First roll -call of code enrollees NBC, apparently with no party getting candidates to handled by Huntley- Brinkley team on under new pay -as- you -go plan shows all it had wanted. New agreements depth -interview basis. one -seventh of radio stations have have no terminal dates but are subject joined (story page 68). to cancellation by either side on ap- Still hung up Congressional approval proximately one year's notice. last week of omnibus bill (S 1898) Broadcasters only Print newsmen, doesn't necessarily mean automatic re- through press associations, are trying Biggest immediate effect of CBS and newal of some 600 temporary licenses to horn in on Great Debate series but NBC signing with Nielsen is decision issued by FCC since its rigid interpreta- so far have gotten nowhere. Network of American Research Bureau to shelve tion last March of sponsor identification position is that their own news staffs interviews with its plans for daily A rbitron national provision on payola. Most stations will are competent to handle vice ratings reports. This even though its get renewals where violations were un- presidential and presidential candidates and do- overnight nationals during political con- intentional. But in more extreme cases that since networks are time, print news ventions generally impressed networks of under-table payments and of sta- nating their organiza- as tions have no basis on which to with their apparent accuracy as well tion payola, as opposed to failure to inter- cede. Moreover, they point out that obvious speed. But without network sup- identify recordings, FCC may take its precedent is being created by hooking port, ARB says it will forget daily na- time and even conduct further in- tionals at least for year, will con- quiries. up of networks for head -to -head debate tinue its seven -city daily reports (to series, which heretofore has been done which networks do subscribe) and will T10 campaign Television Informa- only for President's appearances.

Published every Monday. 53rd issue (Yearbook Number) published in September by BRowacwsrnvo PUBLICATIONS Inc., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C. 0 E WORKABLE

WAY TO EAR N

A RAISE

The only economically sound way that wages can be increased is through increased productivity. There are several ways to increase productivity. One is by the installation of new, Republic Steel uses more efficient machines, which manage- improved equipment ment is free to do whenever it is economically possible. to increase efficiency However, when improved machines are introduced, the employee has the responsibility to use the new equipment to its best Wherever and whenever possible, the instal- advantage. If this is done, the employee lation of new, improved machines to help may then deserve a share, certainly not all, increase the efficiency of employees, is a basic of the results of the increased productivity. policy of Republic Steel. One evidence of this is the present use of Why a share? Because it should be the most highly efficient machines available remembered that without shareholders' to produce the many types and sizes of investment of their money to buy the new Republic ELECTRUNITE' Tubing. This amaz- ingly versatile product -the steel tube -is the machines, the employee would not even strongest structural form, per pound, that have the opportunity to earn a share of the man can build. benefits. Shareholders, too, earn their share. As boiler tubes and hydraulic fluid line tubing, this electrically welded steel tubing is used to withstand internal pressure. For mechanical applications, millions and millions REPUBLIC of feet go into everything from furniture to automobile drive shafts and rear axle hous- ings. It is easily shaped- expanded, reduced, STEEL turned, flared, flattened, flanged, depressed, CLEVELAND 1, OHIO and specially formed in innumerable ways for practically endless uses. As raceways for electrical wiring, it is vital to the building industry. Republic Steel is one of the world's largest suppliers of electrically welded steel tubing.

6 BROADCASTING, September 5, 1960 WEEK IN BRIEF

How radio boosts sales for Seven -Up What does a regional advertiser do to make a significant sales impact with a budget that obviously couldn't spread effectively across all media? Dominance in a single medium -radio -has been the successful strategy for the Seven -Up Bottling Co. of Los Angeles. Food marketing expert Norton W. Mogge, president, Atherton Mogge Privett Inc., Los Angeles, relates the details in this week's MR. MOGGE MONDAY MEMO. Page 20. E Networks plan ahead A full year ahead of the 1961 -62 season finds networks, producers and some agencies deep in the process of planning its prime -time programming. Page 27. Rundown on casualties Only 15 network shows new in the 1959 -60 season will find their way back this fall, according to a McCann -Erickson summary. Page 28. Cranberry comeback trail The U.S. cranberry grower is depending on a $1 million tv campaign to recapture his primary market (more than half of cranberry sales are made in the holiday periods). Page 30. KYA tests commercial upgrading Bartell's San Francisco station will take on the role of a test station for the radio industry, starting with adoption of a 16 -point commercial policy including a single rate. Page 34. Now for action Labor Day's here and the "Great Debates" schedule has been arranged; so the two major parties are getting down to serious campaigning. Timebuying plans and network schedules will soon take Equi. shape. Page 44. The successful 'egghead' Robert Saudek, who has proved that cultural programming with entertainment values can be profitable, is preparing for the busiest season of his career, with 33 hour -long or 90- minute poise network productions on the drawing board. Page 54. Tv's revenues and profits at new high Television's financial data for (e kwi -poiz) n. 1959 released by the FCC; total revenues reach a new high of $1.1 billion -up 13% over 1958. Profits, before federal tax, also move up- $222.3 1. equality of million, a 29.3% boost over the previous year. Page 60. Canon 35 ignored American Bar Assn. fails to do anything about its weight anti- broadcast rule at its annual convention but gives gavel awards to four tv and two radio stations for promoting understanding of law and 2. e.g. the balanced justice. Page 66. The adult audience A new RAB study claims that radio surpasses tv programming of in reaching the daytime adult audience, which the bureau characterizes as the "important" audience for most advertisers. Page 72. public affairs, Nine -tenths have tv A U.S. Census Bureau sample survey shows 46.5 million homes have more than one tv set. Saturation of 88% is 2% above community service, the tv home saturation of a year ago. Multi -set tv homes are increasing too. Page 74. news and enter- Legislative success 86th Congress had progressive second session with enactment of payola bill, Sec. 315 suspension and NARBA ratifica- tainment during tion. Page 76. Watchdog money denied Senate refuses to okay $150,000 for sub- wmca's broadcast committee to monitor political broadcasts in last official business of 86th Congress. Page 78. season.

DEPARTMENTS the straus broadcasting group AT DEADLINE 9 LEAD STORY 27 BROADCAST ADVERTISING 30 THE MEDIA 60 BUSINESS BRIEFLY 38 MONDAY MEMO 20 CHANGING HANDS 74 OPEN MIKE 22 wmca NEW YORK AM Radio Sales . CLOSED CIRCUIT 5 OUR RESPECTS 101 COLORCASTING 18 PROGRAMMING 50 DATEBOOK 14 EDITORIAL PAGE 102 w ny EQUIPMENT & ENGINEERING 84 BUFFALO lack Masla 8 Co.. Inc. FANFARE 88 FO & S 85 1= óeAR1r ÿ \f1tl U/ 1'ur FOR THE RECORD 89 4 rpi 9 GOVERNMENT 76 n, RADIO PRESS INTERNATIONAL

BROADCASTING, September 5, 1960 7 New census facts credit Omaha and Lincoln with over one -third of Nebraska's total wealth and population. In Omaha, KMTV leads day and night. In Lincoln, KMTV has four times the quarter hour dominance of the other Omaha stations combined. Therefore, KMTV is the only station which delivers over one -third of Nebraska, plus 73 counties outside the Omaha -Lincoln metro areas. A MARKET IS PEOPLE, and KMTV reaches MORE PEOPLE with MORE MONEY than any other station in the state. Check Rorabaugh. Check Nielsen. Check ARB. Then call Petry for a two -market buy at a one -market price ... KMTV 3: EXCLUSIVE NBC FOR OMAHA -LINCOLN! AT DEADLINE LATE NEWSBREAKS ON THIS PAGE AND NEXT DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 27 Senate group plans on common stock of RCA, payable King, Bicks to get Oct. 24, 1960 and dividend of 871 political monitoring cents per share on first preferred stock recess appointments for period Oct. 1, 1960 -Dec. 31, 1960. White Housc said Friday President Senate Watchdog Subcommittee payable Jan. 3, 1961. won't discard idea of monitoring politi- intends to make new recess appoint- cal broadcasts on tv and radio sta- ments of Charles H. King to FCC tions -even though Senate last week Rotation plan set and Robert A. Bicks as assistant attorney (page 78) failed to approve $150,000 general in charge of Justice Dept. anti- asked for that purpose-if Joe Bailey for election debates trust division within 30 -day time limit Humphrey, majority counsel, has his after Senate's adjournment. way. CBS \ill handle pool coverage of Senate failed to confirm two nomina- first Nixon- Kennedy joint radio-tv ap- Friday he plans tions made earlier in year when it Mr. Humphrey said pearance (see page 44), NBC the sec- contacts recessed in July for political conven- to ask politically -interested ond and ABC one or two others (two throughout country to make audio tions. Though Senate passed resolu- if Oct. 8 date, now tentative, becomes tion before convention tapes, on non -paid voluntary basis, of recess giving firm), according to network sources all nominations status quo until it political broadcasts where they suspect re- who said rotation system was deter- convened Aug. 15, there was legal station bias and furnish them to sub- mined by lot Friday afternoon (Sept. question whether committee. He said he hoped he and on resolution took 2). precedence Walter Boehm, minority counsel, could over statute letting nominations expire after 30 days of recess and solicit volunteer monitors on bipartisan Plans for eight hour -long political The Cam- also question of whether Messrs. King basis, though he thought each counsel specials, tentatively titled and Bicks could paid. could work faster getting monitors paign & the Candidates," to be spon- be President accordingly made recess from members of own party. sored by Longines-Wittnauer Watch Co. and presented on NBC -TV Saturdays appointments and sent renominations he hasn't sub- Mr. Humphrey said at 9:30 p.m. NYT starting Sept. 17 to Senate last Wednesday, day before mitted plan yet to subcommittee mem- are being announced today (Sept. 5) adjournment. Since Senate also failed bers and no date has been set for meet- by William R. McAndrew, vp in charge to act on new nominations, President ing, but he feels they'll approve it as of NBC News. will give them new recess appointments being in keeping with mandate of reso- and they'll have to be sworn in again. lution creating subcommittee and set- Also failing confirmation by Senate ting out its functions. Film group named was nomination of Federal Trade Corn- He said he believes enough volunteers mission Chairman Earl W. Kintner Joseph L. Floyd, KELO -TV Sioux from both parties will participate so to new term. Mr. Kintner's present Falls, S. D.. named chairman of NAB that there'll be average of half-dozen term does not expire until 26 Television Committee, conducting con- Sept. for each state, with concentration in and President can give him recess ap- tinuing study of developments in tv centers of population. They'll be per- pointment to serve through next session film area. Other members: A.J. sons with "trained ear" in political field, of Congress unless successor is nomi- Fletcher, WRAL -TV Raleigh, N. C.; he said. He thought plan would furnish nated and confirmed. King and William Goetze, KFSD-TV San Diego, Kintner "adequate" and "reliable" information nominations failed to clear Senate Calif.; A Louis Read, WDSU -TV for Senate unit. Commerce Committee and Bicks nomi- New Orleans; Frederick S. Houwink, on argument by Sen. nation never got Commenting WMAL -TV Washington, and Leonard out of Judiciary Com- Everett Dirksen (R -III.) that such moni- mittee. J. Patricelli, WTIC -TV Hartford, Conn. toring activity by congressional committee would be necessarily partisan, Mr. Radio -tv convention Bailey said tapes would be adequately coverage defended documented and that such "demonstra- over ble" evidence speaks for itself. Cities 25,000 Some newspapers "made much" of He emphasized that monitoring plan List of 673 cities of 25,000 or completeness of their coverage of na- would not be "entrapment," but record more inhabitants, based on pre- tional political conventions, yet de- of "what actually happens" on stations liminary 1960 census count, was nounce tv -radio broadcasters for "do- during election campaign. made available Sept. 2 by U. S. ing what they do-and better," Samuel Census Bureau. In 1950 there Sharkey, NBC news editor, said in talk were 483 cities in this size group, to Assn. for Education in Journalism RCA elects Watts according to bureau, increase of meeting at Pennsylvania State U. Election of W. Walters Watts, board 190 during decade. Five cities Mr. Sharkey said newspaper edi- chairman -president of RCA Sales Corp., that dropped out of 25,000 -and- torials and tv-radio columns have been to RCA's board of directors announced over group were La Grange, Ga.; "unstinting in attacks on broadcasting Sept. 2 following meeting of board. He Morgantown, W. Va.; New Kens- for devoting as many as 60 hours to succeeds Dr. Charles B. Joliffe, vice ington, Pa.; Washington, Pa., and the two conventions. Is it too much president and technical director of Winona, Minn. (Full population to ask the press and the public to put RCA, who reached retirement age last data on cities over 50,000 ap- up with the open functioning of the year but continues to serve RCA on peared in BROADCASTING June 27 Democratic process for 0.7% of one special assignments. Board also issued and Aug. 8.) year in every four ?" he asked. quarterly dividend of 25 cents per share He charged newspapers with criticiz-

BROADCASTING, September 5, 1960 9 AT DEADLINE CONTINUED >V.OM:::.#MW; VIMMEM:>,,:,>MM:MMU. Loma, Mont., to relay KFBB -TV Great new Class IV outlets would have to fol- Kauai meet Falls, Mont., and Afton, Wyo. (relay low present rule which requires hearing station not identified). where interference is involved. Shirt -sleeve sessions -literally FCC authorized low -powered, vhf Only two comments opposed pro- -are on tap this week for CBS - repeaters at end of July following sev- posed ruling. These were by J.G. Roun- TV Affiliates Board and key exec- eral years of controversy (BROADCAST- tree, Austin, Tex., consulting engineer, utives of network. They're hold- ING, Aug. 1) . and Ward Broadcasting Co., applicant ing their annual late- summer ses- for Class IV am at Sonora, Tex. sion Wednesday and Thursday Deadline for comments was Sept. 1; at Kauai Surf Hotel, Kauai, Scott, Sugg slated for replies it is Sept. 15. Island, Hawaii. One business for NBC board item will be to elect new chair- a Business briefly Election of Walter D. Scott, NBC - man to succeed William B. Quar- Massey looking Massey Ferguson ton of WMT -TV Cedar Rapids, TV executive vice president, and P. A. Inc. (U. S. Industrial Div., Toronto, Iowa, whose term expires this Sugg, executive vice president for owned farm machinery), which past year -and- year. Network delegation is ex- stations and spot sales, to NBC board half spent estimated $3 million in radio - pected to be led by President of directors is expected to be announced this week. Mr. Scott, who joined NBC tv, is losing its Jubilee USA on ABC -TV James T. Aubrey Jr. Saturday sales department in 1938, was named evenings for 1960 -61 season because eastern sales manager in 1949, national of network's newly- acquired Gillette fight series. Company, which ing broadcasting for product mentions sales manager, radio, in 1951. He be- had been gratified with Red Foley Show, and describing them as plugola; yet, he came administrative sales manager, ra- is shopping elsewhere and is under- said, newspapers give columns of plug - dio and television, in 1952; vice presi- stood close to completing details ola for cameras, foods, fashions, etc., dent and national sales manager, televi- for new farm tv property on another net- and call it "editorial support." sion, 1955; vice president, television work. Agency: Needham, Louis tv- radio, newspapers and network sales, 1958, and executive vice & Charge that Brorby. other educational processes yield to president in February 1959. Mr. "mass opinion" was made by Ralph Mc- Sugg joined company as vice president, Agency named Remington Rand Gill, publisher of Atlanta Constitution owned stations and spot sales, in 1958, System Inc. (office equipment), New (WSB- AM -TV). "Mass opinion wants and became executive vice president York, names Guild, Bascom & Bonfigli, Gunsmoke instead of political conven- five months later. New York, as agency, effective imme- tions, Wagon Train instead of a pro- diately. Account formerly was at Gard- gram on the Congo," he said. TvB expansion plan ner Adv., New York, and billing has Criticism that tv has greater effect been about $500,000. Media for ac- on youngsters than have parents, reli- Television Bureau of Advertising count are to be evaluated and plans will gious and ethical advisors and teachers plans to expand and expedite flow of be announced shortly. was challenged by David Manning sales aids and other services to mem- White of Boston U. "We are going bers. William B. Colvin, who resigned Lark series Studebaker-Packard to use the technical advancements in as station relations director about two Corp., South Bend, Ind., has bought communications to enrich the cultural years ago and is now advertising and Wilbur and Mr. Ed, half -hour comedy life of the majority of our people," sales promotion manager of Westing- show about married couple and their he said. house's WBZ-TV Boston, reportedly "talking" horse as exclusive property is slated to return to bureau for im- for sponsorship by Studebaker-Lark filed portant role in this enlarged member - dealers in more than 120 markets, start- Applications service program. ing in January. Agency, D'Arcy Adv., for vhf boosters St. Louis. First applications for vhf television 100 radio stations repeaters reached FCC last week and Media matching were announced Friday. Of first 11 file power comments applications, one group of four was for Almost 100 local radio stations have What's good about tv rating New Castle, Wyo., to pick up and re- filed comments with FCC on proposal data if figures can't be compared broadcast on vhf channels signals of to permit existing Class IV radio sta- with competitive media? Station KFBC -TV Cheyenne and KTWO -TV tions to raise power from present 250 competitors WJXT (TV) and Casper, both Wyoming; KOTA -TV w limitation up to 1 kw. All urged WFGA -TV, both Jacksonville, Rapid City, S.D., and KDUH -TV Hay commission to enact rule so that pend- Fla., will know in next two weeks Springs, Neb. ing 400 -odd applications for this power how they stack up against news- Other seven applications represented boost may be granted. paper readership figures in that single channel pickups for: Trail City - Earlier in week more than 25 com- city. Stations commissioned busi- Glencross- Timber Lake -Firesteel, S.D., ments were filed (see page 81), and on ness research firm of Daniel to relay KFYR -TV Bismarck, N.D.; Friday, almost 70 additional documents Starch & Staff, New York, for Claremont, N.H., to relay WMUR -TV were reported in. readership study of Jacksonville Manchester, N.H.; Ouray, Colo., to re- Proposal, issued August 2, would per- Times -Union Journal. Local pa- lay KREX-TV Grand Junction, Colo.; mit power boosts without hearing re- per is not included in Starch's Union County, N.M., to relay KGNC- gardless of interference caused by in- sporadic surveys of seven news- TV Amarillo, Tex.; Eagle Butte, S.D., crease. New ruling would apply solely papers in four cities, it's reported. to relay KPLO -TV Reliance, S.D.; to existing local stations; applicants for

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10 BROADCASTING, September 5, 1960 By Any Yardstick

Takes the Measure

ARB

PULSE

NIELSEN

TRENDEX

WKRG TV CHANNEL 5 MOBILE, ALA. Call Avery -Knodel, Representative or C. P. Persons, Jr., General Manager

BROADCASTING, September 5, 1960 11 The new Broadcast House is now nearly half again as large: 40,000 sq. ft. There are two large, identical studios fully equipped with the latest video switching and transistor audio facilities. Two RCA video tape machines increase the flexibility of WJXT in producing commercial messages and local programming. From rear screen projectors to a synchronized teleprompter system to a complete kitchen ... there's more to Florida and more to WJXT than ever before!

produce dept. is equipped to Art general art. to slides, sets, and supplies power Transmitter tower. the 992 foot antenna atop switching s master control All pre-set on an automatic TbtÂwmitLIUletiLk

There's WJXT in Jacksonville, with greatly expanded facilities to put you in the swim of a booming market! The building is completely new -but the overwhelming lead in coverage is an old story. WJXT reaches 65 vs only 39 counties in t he Northeast Florida - South Georgia region ... and goes on to capture thundering rating leads every month. WJXT

JACKSONVILLE, FLORIDA Represented by CBS Television Spot Sales

Operated by The Washington Post Broadcast Division WJXT Channel 4, Jacksonville, Florida WTOP Radio, Washington, D. C. WTO P-TV Channel 9, Washington, D. C.

machines video tape Two RCA or play offer 8BS recording matches CBS facilities for newsroom WIRT local with thorough Sept. 20- 21- Atlantic Assn, of Broadcasters annual meeting at Amherst, N.S. Sept. 22-AP Michigan Broadcasters meeting. FASTEST St. Clair Inn, St. Clair, Mich. Sept. 22- 23-Illinois Broadcasters Assn. annual meeting. Urbana -Lincoln Hotel, Urbana, Ill. Sept. 22- 24- Advertising Federation of America Tenth District convention. Little Rock, Ark. SELLING Sept. 22- 24- Michigan Assn. of Broadcasters fall convention. St. Clair Inn, St. Clair, Mich. Sept. 23-FCC has scheduled oral argument on 23 applications for extension of time to con- struct uhf tv stations, pursuant to hearing order SERIES IN of June 11. For list of stations see FOR THE RECORD, Aug. 1 issue. Sept. 23- 24-Institute of Radio Engineers, Pro- fessional Group on Broadcasting sponsors 10th annual broadcasting symposium. Willard Hotel, SYNDICATION Washington, D.C. Sept. 26- Hollywood Ad Club luncheon meeting at Hollywood Roosevelt Hotel. Awards made by Advertising Assn. of the West (BROADCASTING, July 4) will be presented to Hollywood winners. A CALENDAR OF MEETINGS AND EVENTS 'Sept. 26 -First of the series of "Great Debates" TODAY! on television between Sen. F. Kennedy, IN BROADCASTING AND RELATED FIELDS John Democratic candidate, and Vice President (*Indicates first or revised listing) Richard M. Nixon, Republican candidate. 9:30 p.m., EDT. See story this issue. Sept. 12- 15- Premium Advertising Assn. of Sept. 26-27 -Radio Advertising Bureau course America, Hotel Astor, New York. (in eight cities) on better radio station manage- Sept. 12 -13 -Radio Advertising Bureau course ment. Williamsburg Inn, Williamsburg, Va. (in eight cities) on better radio station manage- Sept. 26 -30 -Board of Broadcast Governors ment. Starved Rock Lodge, Utica, III. meeting at Ottawa, Ont., for hearing of station Sept. 12- Hollywood Ad Club initial meeting applications, of 1960 -61, 12 noon at Stage 6, Paramount Tele- Sept. 28-Assn. of National Advertisers workshop vision Productions. Ken Snyder, Needham, Louis on advertising management. Ambassador Hotel, & Brorby, will be program chairman for demon- Chicago. stration- discussion of video tape techniques. Sept. 28 -29-CBS Radio Affiliates Assn. annual Premium Advertising Conference, Sept. 13- convention. Waldorf -Astoria Hotel, N.Y. morning only, in conjunction with four -day New York Premium Show at Hotel Astor, both spon- Sept. 29 -30 -Radio Advertising Bureau course sored by Premium Advertising Assn. of America (in eight cities) on better radio station man- Inc. Speakers: William P. Dunham, product group agement. Diplomat Hotel, Hollywood, Fla. manager, General Foods Corp.; Henry O. White- Sept. 29 -Oct. 1- Alabama Broadcasters Assn. side, vice president and research director of J. annual fall meeting. Stafford Hotel and U. of Walter Thompson Co., Chicago, and Charles M. Alabama campus, Tuscaloosa. Rep. Oren Harris Buyers who know the best Hanna, author -lecturer- economist and manage- and FCC Commissioner Robert E. Lee will speak. ment consultant. Sept. 30- Minnesota Broadcasters Assn. annual are snapping it up ... Pacific Sept. 13-Los Angeles Ad Club luncheon at convention meeting. Leamington Hotel, Minne- Gas & Electric Co. (through Hotel Statler. W.D. (Pete) Moore, advertising apolis. manager, Dodge Div., Chrysler Corp., will present Batten, Barton, Durstine & the Dodge Dart advertising story. OCTOBER Osborn) signed the series for *Sept. 15 -Sigma Delta Chi Chicago Headline Club chapter dinner opening 1960 -61 season, Oct. 1- 2- Illinois News Broadcasters Assn. fall San Francisco, Bakersfield, Henrici's Restaurant (Merchandise Mart), Chi- meeting. Faust Hotel, Rockford. Tentative pro- Chico -Redding, San Luis cago. Panel with leading local newsmen will dis- gram plans include session for major state can- cuss "At What Point Does Coverage Effect the didates in fall elections. Obispo, Salinas- Monterey, Story ?" Speakers: Bernard Eismann, CBS -Chi- Oct. 2- Advertising Federation of America cago; Bill Conway, AP; Murray Gart, Time Chi- 4- Eureka and Fresno ...astute Seventh District convention, Chattanooga, cago bureau, and Donald Janson, New York Times Tenn. station groups like Triangle Chicago correspondent. Oct. 3 -4 -Radio Advertising Bureau course (in bought for all of their mar- Sept. 15- Southern California Broadcasters Assn. eight cities) on better radio station management. luncheon at Hollywood Knickerbocker. Cunningham Terrace Motor Hotel, Austin, Tex. kets including Philadelphia, & Walsh executives will discuss radio problems. Oct. 3 -5- Institute of Radio Engineers sixth na- Sept. 15-16--Public Advertising Assn. New Haven -Hartford, Al- Utilities tional communication symposium, Hotel Utica and Region 5 meeting. Tampa Terrace Hotel, Tampa, Utica Memorial Auditorium, Utica, N.Y. Fla. toona- Johnstown, etc., and Oct. 4 Angeles Ad Club Sept. 15 -16 -Radio Advertising Bureau course -Los luncheon at Hotel Statler. Robert Light, president, Crosley Broadcasting for (in eight cities) on better radio station manage- Southern Cali- fornia Broadcasters Assn., will be chairman ment. Lincoln Lodge, Columbus, Ohio. of a Cincinnati, Columbus and Radio Day program. Sept. 15 -17- British Columbia Assn. of Broad- Atlanta ... and the list of Oct. Retrial of former FCC Commissioner casters annual meeting at Kelowna, B.C. 4- available markets shrinks Richard A. Mack and Miami attorney Thurman Sept. 16- Broadcasting Executives Club fall A. Whiteside, charged with conspiring to rig the every day! social. 100 Warrenton St., Boston. Miami ch. 10 tv grant (first trial ended in Sept. 16- Florida Assn. of Broadcasters officers a hung jury). and directors meeting. 5 p.m. at Cherry Plaza Oct. 4 -NAB Tv Code Review Board meeting, Wire today to secure the Hotel, Orlando. NAB Headquarters, Washington. Girdle -bra ad- Sept. 16- 18-UPI Minnesota Broadcasters fall vertising and theatrical film clips used in tv "best" series - BEST OF meeting. Sawbill Lodge, Tofte, Minn. promotion are among board problems. Plans will be for integration THE POST - for your Sept. 18- 20- Louisiana Assn. of Broadcasters drawn of code operations among Washington, New convention. Sheraton -Charles Hotel, New Orleans. York and Hollywood market! offices. Sept. 18 -21 -Assn. Canadienne Radio Television 4 Advertising Francaise annual meeting. Alpine Inn, Ste. Mar- Oct. -5- Research Foundation an- annual International Convention, The Queen Eliza - guerite, Que. Among the speakers will be Dr. include Hull Hayes, Andrew Stewart, chairman of the Board of Broad- Arthur president of CBS Radio; Peter Langhoff, Young cast Governors, and Murray Brown, CFPL -AM- & Rubicam vice president, and Arno INDEPENDENT FM-TV, president of the Canadian Assn. of H. Johnson, J. Walter Broadcasters. Thompson vice president. Oct. 5 -8 Television News TELEVISION Sept. 19 -20 -Radio Advertising Bureau course -Radio Directors Assn. annual International Convention, The (in eight cities) on better radio station manage- Queen Eliza- CORPORATION beth, Montreal, Quebec, Canada. ment. Pocono Manor Inn, Pocono Manor, Pa. Sept. 19- 21- Institute of Radio Engineers na- Oct. 6 -NAB Broadcast Engineering Conference tional symposium on space electronics and tele- Committee. NAB headquarters, Washington, D.C. 488 Madison Avenue N. Y. 22 PL 5-2100 metry, Shoreham Hotel, Washington. Oct. 6 -7 -Radio Advertising Bureau course (in

14 BROADCASTING, September 5, 1960 The commercial is the payoff

bread butter:.

Lobster Thermidor and Baked Alaska are fun to eat sómetimes .. but you wouldn't.want to live on them. The thing that puts roses in the cheeks of the TV sponsor is that all- important three minutes of tape or film that carries the product sell.... Here at Ayer we know that the sponsor's bread and butter is our bread and butter. We try to make every commercial so flavorful, so packed with imagination and persuasion, that the most jaded audience palate will respond. N. W. AYER & SON, INC. gut . . 1 J. -L...... 1 i

. ' . i WIN RADIO TOTAL AUDIENCE Number of Radio Homes Reached Per Broadcast. Average 1/4 Hour Per 3 -Hour Day Part -6 AM to 6 PM

10,000 20,000 30,000 40,000

i l l i i i,. , i I i Í i I ï I i

I I I I 1 1 i 1 1 I 111 111 Station- B- F-----t' -J-..--_.Y_._.....r

I i _:,_ I ; I L _

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i 1 HIT ¡ I

StationrD 1 NM

i ¡

I I H L Station E ' )

WLW radio again lengthens.

WLW Radio now commands almost 6 times the total daytime audience as itsnearest according to competitor ... and 40% of the metropolitan Cincinnati daytime audience! April / May WLW Radio has increased its total daytime audience 12% in 3 months ... 52'o in Nielsen 1960 one year! And has increased its metropolitan daytime audience 14% in 3 months... 29% in one year! these WLW spectacular audience ratings are due to two important /actors --=:

, _ ; 111111 11M= :M11 12A RM ua TROPßLiTA-CINCTNNATrAVDT CE 1111' tn'ber of-IR-Ai? Homes-Reached Per-Broadcast.-Average "14 -Hour-Per 3=Hour-Day-Part=6°A . r ------Y------

Ó.,.TÌ' i 111111 à 4,000 ô.000 8 .Q0 Q

Statión,B. d4 MUMM ERR MOM WM= _ 4 11N nnH11 `_" ° Jw pq JIIIP:IIIHILuJL 80,000 50,000 70,000

ÿi

1St place lead in Cincinnati

-developed exclusively by 1. The WLW World's- Highest-Fidelity AM Transmission Crosley Broadcasting engineers. with broad audience appeal,_ 2. The WLW programming -a concept of programming especially in music, news and information. charts here an So when buying Radio time, take one look at these audience ... you'll see why you should call your WLW Representative!

111%'MMii L_; 3A°o ___-___ N - - T"

_--___' -_ , 20 0 te 16,000 8P00' 2 _-___

The Big WLW radio wor

with audience among top_ .10.in 4- t*iica and first- in- Cincinnati- -.

World's Highest- Fidelity_ _ -- air ;; Rad io Stution-38rhy-ear on't3re Cros7eyBróudcasting-Corporation; a division of Arco eight cities) on better radio station management. will be keynote speaker. Among topics on agenda: Rickey's Studio Inn, Palo Alto, Calif. color tv, budgets, merchandising, FCC and other and the role of video tape, Oct. 10 -FCC's inquiry into tv network program probes, audience surveys and news in promotion. selection practices will be resumed in the U.S. graphic arts Post Office & Court House, 312 N. Spring St., Nov. 16- 18- Television Bureau of Advertising Los Angeles. This phase of the proceeding will annual meeting. Waldorf- Astoria, New York. deal with film tie -ins. .Nov. 18- California Broadcasters Assn. annual Oct. 10 -11 -Radio Advertising Bureau course meeting, Fresno. (in eight cities) on better radio station manage- °Nov. 25 -27- National Assn. of Television & ment. Town House, Omaha, Neb. Radio Farm Directors annual meeting, Conrad Oct. 10 -12- Institute of Radio Engineers na- Hilton Hotel, Chicago. tional electronics conference, Sherman Hotel, Nov. 26 -Utah -Idaho Associated Press Broad- Chicago. casters Assn. convention. Twin Falls, Idaho. Oct. 11- Wisconsin Fm Station Clinic. Center °Nov. 30 -Dec. 3 -Sigma Delta Chi national con- Building, U. of Wisconsin, Madison. vention, Biltmore Hotel, New York. Schedule calls Oct. 11-14 -Audio Engineering Society 12th an for registration and opening night buffet, conven- nual convention, Hotel New Yorker, N.Y. tion sessions through annual evening banquet Oct. 13- 15- Mutual Advertising Agency Network Dec. 2, closing morning meeting and afternoon third and final 1960 business meeting and fall visit to United Nations Dec. 3, and post -con- creative convention. Bismarck Hotel, Chicago. vention activity of SDX executive council Dec. 4. Oct. 16 -17 -Texas Assn. of Broadcasters fall JANUARY 1961 convention. Sheraton Dallas Hotel, Dallas. °Jan. 8- 12- National Retail Merchants Assn. Oct. 16-18--National Education Television & 50th anniversary convention. W. Maxey Jarman, Radio Center annual meeting of managers of af- board chairman of Genesco Corp., will speak at filiated stations. Rickey's Palo Alto, Calif. the opening -day luncheon. Grand Ballroom, Stat- ler- Hilton Hotel, New York City. Oct. 16 -22 -Fifth International Congress on High Speed Photography, sponsored by the Society Jan. 13- 14- Oklahoma Broadcasters' Assn. Bilt- of Motion Picture & Television Engineers. Shera- more Hotel, Oklahoma City. ton -Park Hotel, Washington, D.C. °Jan. 21 -22 -Ninth annual Retail Advertising Oct. 18 -21- National Assn. of Educational Broad- Conference, Palmer House, Chicago. casters annual convention. Jack Tar Hotel, San FEBRUARY Francisco. Feb. 1- Winter Military Electronics conven- Oct. Southern California Broadcasters Assn. 3- 20- tion, sponsored by National Professional Group on luncheon at Hollywood Knickerbocker. Anderson Military Electronics and Los Angeles section, Insti- McConnell will lead the discussion. & executives tute of Radio Engineers. Register exhibits with Oct. 23- 26-- Central Canada Broadcasters Assn. Arthur N. Curtiss, IRE Business Office, 1435 S. annual meeting, Montreal, Que. La Cienega Blvd., Los Angeles 35, Calif. Conven- Oct. 25 -26- Engineering section, Central Canada tion will be held in Biltmore Hotel, that city. Broadcasters Assn., King Edward Hotel, Toronto. Feb. 22-23--Sixth annual Conference of Presi- Oct. 31 -Nov. 2- Institute of Radio Engineers radio dents of State Broadcaster Assns. Shoreham fall meet, Syracuse, N.Y. Hotel, Washington, D.C. NOVEMBER APRIL Nov. 3-4-Ohio Assn. of Broadcasters fall con- °April 6 Montana Broadcasters Assn. annual vention. -8- Columbus Athletic Club, Columbus, Ohio. meeting. Billings, Mont. °Nov. 5-6- Missouri Broadcasters Assn., Lennox Hotel, St. Louis. April 26 -29- Institute for Education by Radio - Television, Deshler-Hilton Hotel, Columbus, Ohio. Nov. 13-16 -Assn. of National Advertisers annual meeting. The Homestead, Hot Springs, Va. Nov. 14-16- Broadcasters' Promotion Assn, an- AWRT Conferences nual convention. Sheraton Charles Hotel, New Sept. 16-18--American Women in Radio Orleans. Robert W. Sarnoff, NBC board chairman & Television board of directors meeting. Ïml Statler- Hilton Hotel, Washington, D.C. Sept. 23 -25 -AWRT southwest area conference. Skirvin Hotel, Oklahoma City. Here are the next 10 days of network Sept. 30 -Oct. 2 -AWRT southern area color shows (all times are EDT). Music .City, USA conference, Andrew Jack- son Hotel, Nashville, Tenn. NBC -TV Sept. 30 -Oct. 2-AWRT New England con- Sept. 5 -9, 12 -14 (11 -11:30 a.m.) ference, Springfield, Mass. Price is Right, part. Oct. 7 -8-AWRT Heart of America con- Sept. 5 -9, 12 -14 (12:30 -1 p.m.) It. ference. Chase Hotel, St. Louis. Could Be You, part. Nov. Sept. 5 (10 -11 p.m.) Murder and the 4-6-AWRT Pennsylvania conference. Harrisburg, Pa. have dominated Android, Purex through Edward H. Weiss. that Sept. 6 (9:30 -10 p.m.) Arthur Murray Party, P. Lorillard through Lennen & Newell and Sterling Drug through Dancer - AAAA Conventions Charlotte Radio Fitzgerald- Sample. Sept. 7, 14 (8:30 -9 p.m.) Price Is Oct. 13-14- American Association of Ad- Right, Lever through Ogilvy, Benson & vertising Agencies, central region annual for the past 3 years! Mather and Speidel through Norman, Craig meeting. Ambassador West Hotel, Chicago. & Kummel. Oct. 16 -19 -AAAA, western region annual Sept. 9 (9:30 -10 p.m.) Masquerade convention. Hotel del Coronado, Coronado, Party, Hazel Bishop through Donahue & Calif. Coe, Block Drug through Grey Adv. Nov. 2 -3-AAAA, eastern region Sept. 9 (10 -11 p.m.) Moment of Fear, annual conference, Biltmore Lever through Sullivan, Stauffer, Colwell Hotel, New York. & Bayles. Nov. 30 -AAAA, east central region an- Sept. 10 (10 -10:30 a.m.) Howdy Doody nual meeting. Statler Hilton Hotel, Detroit. Show, Continental Baking, Nabisco through WUST Ted Bates. Sept. 10 (10:30 -11 a.m.) Ruff and Reddy NAB Fall Conferences 1240 KC Show, Borden through Benton & Bowles. 4980 Sept. 10 (7:30 -8:30 p.m.) Bonanza, Oct. 13- 14- Biltmore Hotel, Atlanta N. C. CHARLOTTE, RCA through J. Walter Thompson. Oct. 18- 19- Sheraton -Dallas, Dallas Sept. 11 (conclusion of baseball game Ott. 20 -21 -Mark Hopkins, San Francisco to 6:30 p.m.) National Singles Tennis Oct. 24- 25- Denver -Hilton, Denver Still the best radio Championships, sust. Sept. 10 (9:30 -10:30 p.m.) World Oct. 27- 28- Fontenelle, Omaha, Neb in Wide '60, sust. Nov. 14- 15- Statier Hilton, Washington buy Charlotte Sept. 11 (8 -9 p.m.) Music on Ice, sust. Nov. 21 -22- Edgewater Beach, Chicago Sept. 11 (9 -10 p.m.) The Chevy Mystery National Representatives Show, Chevrolet through Campbell -Ewald. Nov. 28- 29- Biltmore Hotel, New York ADAM YOUNG, INC.

18 (DATEBOOK) BROADCASTING, September 5, 1960 The Stars Shine Brightest WPEN On The Feature Station Of The Nation

These -and many more -are all 5 minute feature programs. WPEN continues to provide leadership in programming ... just as we have always provided leadership in sales results. We Were First To Introduce These Features - Another Reason Why WPEN MAKES THINGS HAPPEN in PHILADELPHIA Represented Nationally by GILL- PERNA New York, Chicago, Los Angeles, San Francisco, Boston, Detroit, Atlanta THE CONSOLIDATED SUN RAY STATIONS WPEN - Philadelphia; WSAI - Cincinnati; WALT - Tampa

BROADCASTING, September 5, 1960 19 MONDAY MEMO Írn,,i NORTON W. MOGGE, president, Atherton Mogge Privett Inc., Los Angeles How radio boosts sales for Seven -Up All advertising media are good. spots, some as long as 60- seconds, but Good Neighbor Policy Dominance I say that quite often and I firmly the trend is strongly to 10- second com- is not the only advantage radio has to believe it, although I sometimes have mercials. These are placed by our media offer. Radio is a personal medium, an trouble convincing media people that director, Jane Leider, on leading Los all- the -time medium. It goes with the I do, especially when I've just rejected Angeles area radio stations in conjunc- listener from room to room at home a proposal that a particular medium is tion with news and weather reports, and away from home in the car, at just what the doctor ordered for each sports commentaries (Bob Kelley's the beach and practically every place and every one of our agency's accounts. Parade of Sports has carried Seven-Up else. And it gives the advertiser a But, while all media are good, how spots since 1957) and programs of chance not merely to be a fellow trav- good they are for an individual product various kinds, including John Mc- eler but a friendly, helpful companion. or service depends on how carefully Shane's after -midnight On Til Dawn To a product like Seven -Up, whose con- they are selected to do the job the ad- show. suming public includes virtually every vertiser wants done and how effectively In the last year radio spots have been individual of all ages, both sexes and they are used. Buy them all and you used on a greater scale than previously. every size and shape, this is a great scatter your shots too widely to ever Again, it is our aim to dominate with advantage. create a strong selling impression any- many short messages. The number of During the late night hours, Seven - where. spots now runs, on the average, be- Up has been encouraging wakeful listen- Be Dominant That's true even for tween 150 and 300 a week. Add sports ers to John McShane to pay back a most national advertisers and it's doubly programs, news broadcasts and time helpful neighbor by nominating him - true for the regional advertiser with a signals and it is easy to see that radio or more probably her-as "Neighbor of comparatively modest budget. For him, is the dominant medium in the Seven - the Month." Every month since March, the best strategy is to be big and dom- Up plan of advertising. a hi -fi set has been sent to some good inant in one medium and to let the Samaritan because of a letter about his others go by the boards. good deeds sent to John McShane. Each Take one of our clients, the Seven- month the writer of the winning letter Up Bottling Co. of Los Angeles. In its also has received a hi-fi set. The five market area, Los Angeles and Orange Good Neighbor runners -up (the five counties in Southern California, sur- letter writers) were each presented with veys show Seven -Up the beverage found five cases of Seven -Up each month. in most homes. Distribution is excellent. Get Out & Vote After six months A hard -hitting driver -sales force covers the Good Neighbor mail is starting to the trade most effectively from one end slack off, so we're switching to an- of the territory to the other. other tack and launching a "Be sure At the national level, Seven -Up is ad- to vote" drive. Radio permits a spon- vertised by the parent company (head- sor like Seven -Up to show good citizen- quartered in St. Louis) with outdoor ship as well as neighborliness in a way posters, television (mostly participa- that people appreciate and at a cost tions in well known national shows), an advertiser can afford. magazines and certain other special such publications. All of this advertising has I wish I had some glowing tale of a heavy circulation in the Southern how a single radio announcement or California area. program sold a million cases of Seven - Spots and Sports For the local ef- Up overnight. But I haven't. We don't fort, Seven-Up Bottling Co. of Los go in for radio specials that would make Angeles concentrates on radio, mostly it possible to segregate sales produced 10-second and 30- second spots, but with by radio from those of other media some programs, chiefly special sports used to advertise this bottled beverage, events. Seven -Up Bottling has spon- whose packaging does not lend itself sored the Rams -Redskins Times charity to box -top offers. football game in August of each year, What we have done, as I hope I've as well as the All -Star Pro Bowl game Agency veteran "Nort" Mogge is made plain by now, is to use radio to in January, also a charity event, on Los known as a food marketing special- remind people as many times a day as Angeles radio stations. ist. For 13 years he has been president the budget will permit that Seven -Up is These radio sportscasts tie in with of Atherton Mogge Privets Inc. and its a good soft drink and that if they try another sports activity of the company, predecessor, Mogge- Privett Inc. Before it they'll probably like it. the Seven -Up Youth Foundation, which that he spent 13 years with J. Walter We in the agency, as in top manage- provides uniforms and equipment for Thompson Co. in Seattle and Los An- ment of the Seven -Up Bottling Co. of boys' junior baseball teams. More than geles, first having worked for four Los Angeles, believe that the policy of 650 teams of the Little League, Pony years with Lord & Thomas in San making radio the dominant medium for League, Babe Ruth and Park & Rec- Francisco. After graduation from Mich- Seven-Up has achieved the desired re- reation circuits benefit from this pro- igan State U., Mr. Mogge worked for sults. And the year -by -year increase in gram. And the youth foundation work Sunkist Growers, Northwestern Fruit Seven-Up sales in Los Angeles and has led to more radio for Seven-Up in Exchange, Meredith Pub. Co. and Orange counties since we began major- local broadcasts of Little League games. California Prune Industry before en- ing in radio is pretty convincing evi- But chiefly, Seven-Up goes in for tering agency field. dence that we're right. 20 BROADCASTING, September 5, 1960 Time is the universal property. Man shares it alike makes it possible for more members of our com- with the animate and the inanimate. It is a dimension munity to experience more in, of and from Time, in which he participates only, and the measure of more immediately, with more people, than any his effectiveness is history. other medium of communication. As a medium of communication, that portion of Time "Time is my estate ..." the philosopher says. It is which we share most immediately with our com- yours, too, and ours. In Baltimore, you can partic- munity is of particular import to us. From Baltimore, ipate in Time wisely through the facilities of WBAL WBAL -TV shares daily in the Time of some 2,570,500 Television 11. The history of our sales success is the men, women and children who constitute the measure of our effectiveness. Maryland Market. From Baltimore, WBAL -TV NBC Affiliate /Channel 11 /Associated with WBAL -AM & FM. participates in the same Time dimension as nearly 700,000 television households that exist at this Time WBAL -TV BALTIMORE WBAL within our coverage area. From Baltimore, -TV Nationally represented by Edward Petry & Co., Inc. *Time is my estate, to Time I'm heir ... Goethe OPEN MIKE® MICHIGAN'S Magnet of attention UPPER PENINSULA EDITOR: Thanks for sending me those IS EASILY AVAILABLE extra reprints of the article in BROAD- WTH1-TV CASTING of July 25 on which I have `had a lot of embarrassingly flattering the NOW comments [OUR RESPECTS TO, page 97-J. -Leo Burnett, Leo Burnett Co., Chicago. Number One No opera at 4 a.m. EDITOR: If possible, would you please single station send me 20 reprints of your article reporting on my study of the Los Angeles market broadcast schedules? The article [ "So you can't get opera at 4 a.m. "] appears in on page 60 of your issue of Aug. 15 .. . -James A. Brown, S.J., U. of Detroit, Detroit. America! [Reprints are available, 50 each. -THE The New $100,000,000 EDITORS.] BIG -MAC Bridge End of the 'soaps' EDITOR: Your article ( "Era ends as carries thousands to the U. P. daily! soaps leave radio," page 27, Aug. 22) re the photo at the bottom of the page Paul Bunyan Television which shows Frank and Anne Hum - mert. Isn't one of the "unidentified" WPBN -TV WTOM -TV men (second from left) actually Karl Traverse City Cheboygan Swenson who in those hey days of the soaps played Lord Henry Brenthrop on One Rote Card Our Gal Sunday (CBS) and the title Covers 25 Northern Michigan Counties role on Lorenzo Jones (NBC) and has INCLUDING o big chunk of the U. P. since left the radio circles of New York and parts of Canada to appear in the movies out here in Hollywood? Offering the Only Principal I enjoyed that story very much and City Grade and Grade A recall nearly all of those 45 or so soap coverage to Traverse City, operas that were on the air back in Cheboygan, and much of Resort -Rich 1940. I think it should be mentioned also that Chicago was the "soap opera Northern Michigan city," in that the majority of the day-

Reach the MOST homes with P B N time serials originated from the windy city. Cramer, Cramer Produc- 7000 MORE Homes Reached Than Sta. B. Doug (M -F, Noon -6 PM) tions, Los Angeles. 1900 MORE Homes Reached Than Sta. B. (M -F, 6 PM -Mid.) Yearbook helps to sell 2800 MORE Homes Reached Than Sta. B. EDITOR . . . Your Yearbook is an (Sat. 6 PM -Mid.) excellent ready reference of ... stations 1900 MORE Homes Reached Than Sta. B. ... Our Engineering Dept. wears thin (Sun. 6 PM -Mid.) the copy we normally get each year and * ARB (March, 1960) I am hoping to get an additional copy of the Yearbook for use in the Sales Dept. -W. H. Jaeger, Bird Electronic Corp., Cleveland. [The new Yearbook number will be published later this month and will be available at $4 per copy. -THE EDITORS.]

IMM0011 BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 CHANNEL 10 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 35e per copy; Yearbook Number $4.00 per copy. TERRE HAUTE, SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- INDIANA ton 6, D.C. On changes, please include both old and new addresses. Represented by THE BOLLING CO.

22 BROADCASTING, September 5, 1960 NOW AVAILABLE FOR REGIONAL AND LOCAL SPONSORSHIP

The hard -hitting, no- punches -pulled story

of a police undercover agent who walks the TIGHTROPE between life and death!

Right off a successful run on the CBS -TV Net- work, TIGHTROPE is ready to win its biggest audiences yet!

During its network run, against one of television's top -ten programs, TIGHTROPE boosted its time period share of audience 45.4% -going

from a 26.4% share in September to a first - place 38.4% in May.*

Now, this exciting series is ready to put your station up in front of its competitors!

Starring MIKE C O N N O R S the most appealing new male personality in years

37 half -hour films available immediately.

For details, contact

INC. SCREEN GEMS, Source: TELEVISION SUBSIDIARY OF COLUMBIA PICTURES CORP. Nielsen Television Index. October 1 (September 29. 1959 telecast) NEW YORK DETROIT CHICAGO HOUSTON HOLLYWOOD ATLANTA TORONTO and June 1 (May 31. 1960 telecast)

BROADCASTING, September 5, 1960 23 BROADCASTING PUBLICATIONS INC. PRESIDENT Sol Taishoff VICE PRESIDENT Maury Long VICE PRESIDENT. Edwin H. James SECRETARY H. H. Tash Ever Have The Fee ling That TREASURER B T. Taishoff COMPTROLLER ..Irving C. Miller Someone Is WATCHING You? ASST. SEC.-TREAS. Lawrence B. TaishoR =VAR BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: BROADCASTING TELECASTING Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8 -1022.

EDITOR AND PUBLISHER Sol Taishoff MANAGING EDITOR Edwin H. James EDITORIAL DIRECTOR (New York) Rufus Crater SENIOR EDITORS: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. ASSOCIATE EDITORS: Harold Hopkins, Daw- son Nail. STAFF WRITERS: George Darlington, Sid Sussman, Malcolm Oettinger, Richard Ca- listri; EDITORIAL ASSISTANTS: Bob Forbes, Patricia Funk, Ruth E. Armstrong; SECRE- TARY TO THE PUBLISHER: Gladys Hall.

BUSINESS V.P. & GENERAL MANAGER Maury Long ASSISTANT TO THE PUBLISHER: Lawrence B. Taishoff SALES MANAGER: Winfield Levi (New York) SOUTHERN SALES MANAGER Ed Sellers PRODUCTION MANAGER George L. Dant TRAFFIC MANAGER Harry Stevens CLASSIFIED ADVERTISING Doris Kelly ADVERTISING ASSISTANTS: Merilyn Bean, John Henner, Ada Michael. COMPTROLLER Irving C. Miller ASSISTANT AUDITOR Eunice Weston SECRETARY TO GEN. MGR Eleanor Schadi

CIRCULATION d READER'S SERVICE SUBSCRIPTION MANAGER. ..Frank N. Gentile CIRCULATION ASSISTANTS: Charles Browne, David Cusick, Christine Harageones, Edith Woo, William A. Anthony, Richard D. Strealy. DIRECTOR OF PUBLICATIONS John P. Cosgrove BUREAUS WE Have It All THE TIME ! New York: 444 Madison Ave., Zone 22, Plaza 5 -8354. Editorial both EDITORIAL DIRECTOR Rufus Crater And "Dr. *Nielsen" and "Dr. *ARB" BUREAU NEWS MANAGER...Donald V. West ASSOCIATE EDITOR David W. Berlyn say it's not a psychosis, but a FACT! N.Y. FEATURES EDITOR. Rocco Famighetti ASSISTANT EDITOR Jacqueline Eagle STAFF WRITERS: We're being watched seven days Richard Erickson, Diane Halbert Business a week by SALES MANAGER Winfield R. Levi the MAJORITY of TV SALES SERVICE MGR.... Eleanor R. Manning EASTERN SALES MANAGER.. Kenneth Cowan viewers in the rich Rochester, ADVERTISING ASSISTANTS: Donna Trolinger, Patricia Ann Roche. New York, area! - By folks who Chicago: 360 N. Michigan Ave., Zone 1, Central 6 -4116. can afford to BUY your product! MIDWEST NEWS EDITOR John Osbon MIDWEST SALES MGR.: Warren W. Middleton ASSISTANT Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone *Nielsen Survey, April W, 1960 *ARB Report, March, 1960 28, Hollywood 3 -3148. Rochester Metropolitan Area. Rochester Metropolitan Area. SENIOR EDITOR Bruce Robertson WESTERN SALES MANAGER Bill Merritt ASSISTANT Virginia Stricker Toronto: 11 Burton Road, Zone 10, Hudson 9 -2694. CORRESPONDENT: James Montagnes. CHANNEL 10 BROADCASTING' Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING.-The News Magazine of the ROCHESTER, N. Y. Fifth Estate Broadcast Advertising was acquired In 1932, (WVET -TV WH EC -TV) Broadcast Reporter in 1933 and Telecast in 1953. EVERETT-Me KINNEY, INC. Broadcasting Telecasting THE BOLLING CO. INC. Reg. U. S. Patent Office Copyright 1960 by Broadcasting Publications Inc.

24 BROADCASTING, September 5, 1960 Renewed by THE QUAKER OATS COMPANY IN 20 WESTERN MARKETS!

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September 5, 1960

NOW SHAPING UP: 1961 -62 SEASON 1960 -61 schedules haven't begun but tv networks are already blocking out shows to be seen a year from now

The first important network decisions MCA- Revue, Desilu, Ziv- United Artists the buying season does begin. and plans for 1961 -62 programming Tv, Warner Bros. and 20th Century A cross- sectión of major agencies was are under way a full year ahead of the Fox, which together are responsible for checked by BROADCASTING last week on season's start, promising some -but no most tv film packaging -are reported the status of 1961 -62 season planning. major- changes in regularly scheduled to be in the active stage in preparing These included J. Walter Thompson, tv program fare a year from now. material for the 1961 -62 season. Young & Rubicam, McCann -Erickson, Networks and producers, and in Finished Pilots Some pilots al- N.W. Ayer, Grey Adv. and Cunning- some cases the major agencies, are already have been made. Four Star has ham & Walsh. ready engaged in the preliminary proc- a pilot on a new series, The Freshman, The agency consensus: For the 1961- ess of screening properties and ideas that stars Gertrude Berg. Screen Gems 62 season, programming will be assem- and earmarking those that appear to has completed a pilot on Trouble at his bled much earlier than ever before. Some hold promise. Heels, featuring Robert Sterling, and of the agencies appeared to be closer to Each of the networks is planning far has several series in the works, as has working deals than were others. The in advance of the point reached at this Four Star. agencies agreed, however, that clients time a year ago. All are working hard An executive for one of the major cannot buy this early, that most do not on 1961 -62 planning, even though the tv film houses, who only last week re- buy from scripts, and a few agency ex- 1960 -61 season has not yet begun. turned to New York after a lengthy stay ecutives felt emphatically that the buy- The main impetus for this stepped -up in Hollywood, reported that "network ing season will continue to fall within planning is the increasing competition teams" were scouting all producers, the "normal" February -April period. among the networks for the most de- learning what production talent is avail- More of Same On the whole, pro- sirable production talent and ideas able and what is exclusively tied to in- gram planners among the networks, available. Into this scramble has been dividual companies. This information agencies and production firms do not injected the rising trend toward more is necessary to network decisions on anticipate a radical shift in program pilot financing by the networks. This pilot financing. popularity in 1960 -61. Here's how pre- pressure has served to activate program Most executives agree that the buying vailing opinion runs among the program executives' travel to and from Los season for 1961 -62 will lag behind pro- experts: Angeles, heart of tv film making. gram preparation. But product should There'll be a reversal in position of Major production companies -in- be well worked out -and in many cases action -adventure to westerns. Action -ad- cluding such firms as Screen Gems, Four with a working agreement among net- venture shows should take the lead, with Star Television, Metro -Goldwyn- Mayer. work, producer and advertiser -once westerns showing a slight decline but The busy program chiefs of television networks

NBC-TV's LEVY (CENTER) ABC -TV's MOORE (With Tom McDermott [I] and Dick Powell of Four Star) CBS -TV's KATZ

BROADCASTING, September 5, 1960 27 underway and trends are analyzed. What holdovers from year next? These projects -in outline or script this to form -include both hour -long and half - How many of the programs in the Father Knows Best, was dropped be- hour formats, according to Oscar Katz, television networks' upcoming fall cause star Robert Young left the CBS -TV's programming vice president. nighttime schedule will be around a program. Staff and outside producers are at work year from now? The 15 new -in -1959 programs re- on outlines, the network retaining the If the past year's experience is any newed for this fall are the nine in right to go to script or to drop the clue, about 40% won't be. And the June -July Top 40- Untouch- project. about 60% of this fall's 46 new ables, Detectives, Twilight Zone, CBS-TV already has "assembled" series will not see a second season. Hennesey, June Allyson Show, Reb- material with Screen Gems, Metro - The relationship of survivors to el, Adventures in Paradise, Dobie Goldwyn -Mayer and Four Star Televi- casualties is the subject of an inter- Gillis and Dennis the Menace, listing sion. Commented Mr. Katz: network nal study by McCann -Erickson's in order of June -July ratings -and program executives have been traveling M -E Productions, made available to Hawaiian Eye, Deputy, Bonanza, coast -to -coast "for months." BROADCASTING last week. Laramie, Riverboat and Take a At NBC -TV David Levy, vice Fifteen new programs -programs Good Look. president in charge of programs and that were new last season -are being Other renewals for 1960 -61 in- talent, estimated NBC-TV has about held over. Of these, nine appear in clude 21 oldtimers in the Top 40 10 -12 properties "going into script" for a Top 40 ratings list based on list and 25 other programs which the 1961 -62 season. Half of these may Nielsen reports for the period June were off the air for the summer - be brought along to pilot stage. 6 -Aug. 7 (McCann -Erickson says the including Jack Benny, Red Skelton, As yet none is being produced, but summer months' viewing statistics Garry Moore, Perry Como and NBC -TV has several properties for usually average out proportionately Dinah Shore -or for other reasons which pilots were made in the 1960- to about what they are during the did not make that Top 40. In all, 61 season and are available for 61 -62. January- February period of more 61 programs were renewed, 41 wire Among them: Three Wishes, a half - intensive viewing). dropped. hour comedy (Diane Jergens, Gustavo Twelve shows that were new in It was pointed out that 1959 -60's Rojo and Wallace Ford are the stars; 1959 -60 made this Top 40 list. Of "new" programs fared slightly better Robert Welch is the producer and An- these, the three that will not he than new programs in prior years. drew McCullough directed the pilot); renewed -Mr. Lucky and Tightrope The 15 that survived from 1959 -60 The Avenger, a half-hour western (star- on CBS and Alaskans on ABC -are to 1960 -61 compared with 12 new ring Vic Morrow and developed by felt to have benefitted from strong entries held over the year before Frank Telford, an NBC program de- time periods to which they did not and 10 the year before that. Of the velopment executive); The Blue and bring enough audience appeal of top -rated 36 shows renewed this the Gray, a Civil War piece of an hour their own. The only other Top 40 fall, 21 have been on the air at least length and starring Darryl Hickman show not renewed, the veteran three seasons. and Dick Davalos (also Mr. Telford's development); One Happy Family, a situation comedy; Port of Entry, an firmly in second place. Situation com- vision, and the network expects a few action- adventure series, and Barbarians, edy ought to run a very strong third more this month. ABC-TV anticipates a period adventure of an hour's length. is reached where a programming commitment but the point being with Walt The network also has announced a shows in this Productions, only the very strong Disney indicating that the few properties for '61 -62. Among them: it. Disney- NBC will entail category will make -TV talks not ex- six classics (four already announced This is the way some of the leading clusivity. From experience, it's assumed are "Camille," "Nana," "Jane Eyre" officials -fourths the pilots network, agency and production three of committed and "Intermezzo ") which will be 90 to views: will be given a production capsuled their go- ahead. 120 minute dramatic colorcasts; New At ABC -TV Current planning has an It's too early, in Mr. Mooré s opin- York Ledger, an hour -long drama series estimated 16 shows in various forms of ion, to detect absolute 1961 -62 trends created by NBC's Ross Donaldson (cre- development, some 10 of these to be in program types, though some new ative services) and Panama, also an carried through to pilot and 6 or 7 of straws in the wind include consideration hour -long action -adventure series filmed the 16 expected to obtain a berth in of cartoon series of the calibre of in color in Central America and the the 1961 -62 schedule. Flintstones (Screen Gems' entry on Caribbean. There's been a report of a Thomas W. Moore, vice president in ABC -TV next season) and possible con- pending Walt Disney deal with NBC to charge of tv network programming and centration on the one -hour situation take effect in the '61 -62 season. talent, compares advance planning to comedy. He sees no radical changes, Mr. Levy said that it had become a the staging of a bomb run- modifica- noting that program trends are gradual. "tortuous path" in programming with tions in the plan are made while the "Creativity is a slow process, one that decisions which formerly were made attack is in progress. At present, the takes time." four or five months before the season's network is "talking to everybody in the ABC-TV officially announced last start now being made some nine months business;" some commitments already winter that it is developing a tv series in advance. But it's become necessary, have been made and in general pilots -a half -hour weekly program with a he thought, to gain "more time" and should be turned out earlier than in past working title of The Great Barnum. thus enhance quality. experience. At CBS-TV It is estimated that a The NBC -TV program chief believes ABC-TV expects some "turnover "; third of the 25 projects CBS has in that the networks must break from the in Warner Bros. shows by 1961 -62 and various stages of development for the pattern of action -adventure and even already is in agreement with the studio 1961 -62 season will be committed for situation comedy to a degree, and he on "program developments." There are pilot production. The projected pro- expects this trend will have begun by also commitments on pilots with Desilu grams fall in a broad range of types, 1961 -62. This is the area of "credi- Productions, Metro-Goldwyn- Mayer, the weeding -out process to take place bility" toward, which, he said, the net- 20th Century Fox and Four Star Tele- as the upcoming 1960 -61 season gets works have been reaching. Mr. Levy

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ARB SURVEY WHO Des Moines Television Audience June, 1960 WHO -TV SHARE OF AUDIENCE - MONDAY -FRIDAY (AVERAGE PER QUARTER HOUR) WHO -TV 12:10 p.m. -12:40 p.m. 4 p.m.-4:45 p.m. WHO -TV Total Children Total Children Homes Viewing Homes Viewing WHO -TV WHO -TV 59.0% 48.5% 42.1% 42.3% WHO -TV Station B 33.3% 18.2' 24.8% 36.4% Station C 7.7% 33.3'Ç 33.1% 21.3% -TV Channel 13 Des Moines WHO -TV is part of Central Broadcasting Company, NBC Affiliate which also owns and operates Col. B. J. Palmer, President WHO Radio, Des Moines P. A. Loyet, Resident Manager WOC -TV, Davenport Robert H. Harter, Sales Manager i i Peters, Griffin, Woodward, Inc., National Representatives

BROADCASTING, September 5, 1960 29 said Outlaws, a new entry on NBC -TV Screen Gems has about 15 or 20 pro - rude Berg pilot which he acknowledged in the upcoming season, was "rooted in gram series in various stages of de- that Four Star had completed, Mr. Mc- credibility." He thought westerns would velopment at this point, Mr. Dozier Dermott said the firm probably would continue as a staple form. There's room, said. One series already has been sold hold off until the end of February in he added, for shows which do not "look but he would not reveal the buyer. most cases in which a pilot has been artificial with synthetic people" but deal Mr. Dozier indicated he does not be- filmed early. with real people. lieve in the early showing of pilots. He Mr. McDermott, who formerly was a At Screen Gems William Dozier, observed: "You can be too early with Benton & Bowles executive, emphasized vice president in charge of west coast a pilot and when it's around a while, the buying season can be advanced only activities, Screen Gems, said: "We do its value is diminished." so far. "Few sponsors can make deals not plan to submit our pilots earlier for With respect to programming trends, when the product is not there to see." the '61 -62 season than we have done in Mr. Dozier would say only that there It also is difficult for advertisers to the past. It so happens, however, that would be "fewer westerns" in 1961 -62. commit monies a year in advance of we are producing pilots early. The He would not elaborate on other areas. the new fiscal period. He thought the reason is that we have these projects It is known that Screen Gems has sev- buying season as usual would come ready and so we go ahead with them. eral adventure series under considera- after Jan. 1, the bulk of it in March, For instance, we have just completed a tion, including two with the working April and May. pilot of a new series, Trouble at his titles of Tangiers and Macao. Preliminary talks are now under way Heels, starring Robert Sterling." At Four Star Thomas J. McDer- for new programming in the 1961 -62 Mr. Dozier indicated that pilots will mott, executive vice president of Four season among networks, agencies and be submitted, as is usual at Screen Star Television, reported his company producers, Mr. McDermott noted, with Gems, during October, November and already is developing 10 -12 series for the aim two -fold: to become as December. He reported that SG execu- the '61-62 season and that in time proba- knowledgeable as fast as possible and to tives have had some discussions with bly would add three or four more. But get a "first crack " - an option or an agency and network officials about the pilots will not be made of all. understanding. '61 -62 season. Asked if he'd be showing the Gert- The Network Power The networks

BROADCAST ADVERTISING CRANBERRY HOPES PINNED TO TV Aim of a record budget: to wipe out '59 cancer -scare setback

The cranberry industry has picked Wiped Clean That report cited to the grower fell from $11 -12 to $7 -8 television for the top role in its effort laboratory tests indicating a weed killer per barrel, with the government forced to reinstate cranberries as popular din- used by some growers was a possible to buttress the cranberry farmer with an ner fare during the Thanksgiving - source of cancer in rats. Result was estimated $10 million in grants -in -aid). Christmas period. circulation of the report in the nation's The cooperative also had enjoyed a An estimated 60% of the season's news media serving to wipe cranberries short-lived cranberry juice radio region- crop is sold in the October -December off dinner plates as restaurants deleted al test designed to implant a new cran- period. In these three months this year, the food from menus and stores took berry product on grocers' shelves and Ocean Spray Cranberries Inc. will cans off shelves. in the home. This was tested even fur- spend an estimated $1 million in a Ocean Spray is a marketing organi- ther in television, the company then record tv push. The sum represents two - zation that represents 75% of the U.S. adopting a premise that tv would ap- thirds of the approximate total adver- growers who make up an estimated $40 pear to be the cheapest, most effective tising BBDO, New York, will bill on million a year business. This year and long lasting medium. Ocean Spray in the cranberry season. cranberry bogs are expected to bring Tv Roots The tentative conclusion Television plans encompass: in a bumper crop. Advertising funds received permanency when the cran- A spot campaign that will run in are pinned to an arbitrary assessment berry people and the agency in looking flights in the nation's top 50 markets. on each barrel depending on antici- at past sales found that it was precisely An "experimental" special hour it pated sales. in the top 30 markets in which cran- will sponsor on NBC-TV: "Story of a But the record outlay this season berries were advertised on television Family" in the 7:30 -8:30 p.m. period includes additional monies placed in in 1958 -59 that sales stood up the best on Nov. 17 in the pre -Thanksgiving the coffer because of the unusual cir- in the ugly period last year. This un- week. cumstances in a life -and -death struggle derscored the "lasting" or "carry over" The cranberry growers' campaign of an industry. effects of tv. will put tv to a unique test because that The comeback trail was staked out Cranberry advertising by Ocean medium has been selected to carry the first in print advertising in the spring Spray traditionally follows a two -ply brunt of advertising designed to re- when a less ambitious four -week spring approach: foremost the promotion of capture the product's primary market. campaign touted the food as a dinner cranberry sauce as a desirable food. At one time, Ocean Spray, assured product at Easter. From this nibble and secondly Ocean Spray as a brand. of its sales niche at Thanksgiving time, at public attitudes has come the big The media planning considers spot had advertised to broaden the purchase tv bite for the fall. tv as the basic advertising vehicle of canned sauce the year round. But An unusual history of advertising backed by some print. The advertising this was before the fall of 1959, when precedes the tv plunge. Ocean Spray is in two parts and there will be a set in the middle of the peak selling season in the 1958 -59 season had been in the of commercials for each: (1) the sales of a government report nipped potential top 30 markets via spot television be- fresh cranberries, and (2) of canned sales in the bud. fore the debacle of 1959. (The return sauces.

30 BROADCASTING, September 5, 1960 continue to dominate the program field. wrap up properties well in advance of for '61 -62, predicted a return to more This is mainly because of the networks' the general timetable. There were these live drama and musicals, less violence financing role. The hour -long program, comments: and more dramatic formats within especially, is in the domain of the net- Said one executive: "We are more filmed series and a decline in situation work. But many agencies now are than several months ahead in our pro- comedy output (after the 1960 -61 sea- searching diligently for new program gram planning. We will see our first son he thought the number would be ideas or properties for 1961 -62, mostly pilots within the next 10 days, and ex- cut in half). in the half -hour form. There's a tend- pect to have seen most before Jan. 1." Mr. Clyne expected to see a half- ency for advertisers to seek an early Another agency executive: "Our dozen pilots before the first of the year first option on sponsorship of a show ir- thinking on programs began before and thought the pre -seasonal activity respective of licensing. Some agencies, buying ended on the other (1960 -61) would reach a peak in March or April. however, manage to achieve the same season. We have seen 50 -60 scripts for Tom Calhoun, who heads program thing through a mutual understanding '61 -62, the bulk from producers. We production at N.W. Ayer, said his de- with the network and the producer. are at least one or two months ahead partment had read nearly 50 scripts or There's undercurrent talk in agency of last year's pace." synopses and by the time Warren War- ranks of a building trend by adver- Another agencyman said: "I've seen ner of his unit arrives in Hollywood tisers to finance pilots not for the con- 12 series, six in detailed synopses with early this month to discuss some of the trol or ownership of the program but another three or four episodes out- more promising ones with producers, for that "first option" on the series. lined; another six had scripts for about he will have studied nearly 100. Mr. (Should they decline the option, losses two episodes." Calhoun, and Joe Rines of his depart- seldom are more than nominal and Two Big Buyers N.W. Ayer and ment, only last week returned from a often fully recouped in the sales of the McCann -Erickson reported they have trip abroad where they boned up on program to some other advertiser or to read dozens of scripts. C. Terence Clyne what's available abroad. His prognosti- a network.) of McCann -Erickson noted his agency cation: pilot films will reach the market There were some hints of speedy ac- had "ideas" which amounted to per- as early as November 1960 whereas in tion by agencies on behalf of clients to haps a half -dozen projects of interest the past "it has been early February."

Fresh cranberries have never been advertised before. It'll be done this year because of the unusual drive for turnover, because of a bumper crop and a short season. u..INlll{YIWMtInP,n"1,:,,qm,' Test Panel BBDO has been test paneling three different commercials for canned sauce. It's expected one of these commercials will be selected as the heavy campaigner. The three: a commercial concerned with the his- torical background of cranberry eating, another pointing up the product's eating as all- American, and a third (and probably the commercial to be used) which musically associates the product with freshness and wholesomeness. All advertising will make use of the Good Housekeeping seal, to emphasize in general that the product is wholesome. In the NBC -TV special-it's to be produced and directed by Joseph Krum- gold under the supervision of Irving F. Gitlin, executive producer, creative projects for NBC news and public affairs -Ocean Spray plans for an asso- on problem. Finally the EU &E ciation with a program that's new and Pulling wool out of water When the Larry and de- different to tv. The show is designed a commercial calls for a waterfall, director Goldwasser constructed a to make use of a "reporting" technique and there's not one readily available signer Pete Johnke home -made waterfall in their studio. to tell a story of a typical American in New York, build one. Or at least, water family through periods of both trouble that's what Daniel & Charles decided It included a curtain of that on curtain traverses and fortune. Actress Jane Wyatt has on as a solution to a problem posed cue pulled aside on in a garment been signed as narrator for the series by client Woolite Inc., Los Angeles. (at left photo), invisible glass and a that also will touch on Thanksgiving as A filmed commercial was desired mounted on water cascade of Woolite suds a family festival. that would point up the cold continuous In that program, Ocean Spray in- rinse magical quality of soap product pumped through piping and down another of glass. tends to place 2 two -minute commer- Woolite, a cleaner for woolen sweat- sheet Sept. 12 in cials and a pair of one -minute messages, ers and blouses. The Woolite spot starts the former commercials with "low -key The agency's Lincoln Diamant, a 10 -week crosscountry campaign will for saturation place- sell ". (Among the plans: a commercial vice president in charge of tv- radio, that call 14 top markets. It's the first that will use still pictures of litho- and production firm Elliot, Unger & ment in client. graphs and prints of the Thanksgiving Elliot in New York, went to work major use of spot tv by the holiday).

BROADCASTING, September 5, 1960 91 Agency App'tments BUYERS AT THE TV NETWORKS Campbell Soup Co., Camden, N.J., appoints Leo Burnett Co., to handle Data released last week by Television Bureau of Advertising advertising for its Swanson frozen foods ESTIMATED EXPENDITURES OF NETWORK TELEVISION ADVERTISERS and heat -processed products (about $1.5 BY PRODUCT CLASSIFICATION million billings), terminating its relation- June 2nd Quarter Jan. -June Jan. -June ship with Tatham -Laird. Burnett al- 1960 1960 1960 1959 ready handles Campbell's tomato juice, Agriculture & farming $ 216,611. $ 642,468 $1,209,095 $1,048,140 Apparel, footwear & accessories 710,217 2,916,782 4,223,212 2,824,957 frozen soups and Franco-American Automotive, automotive accessories products. (Other Campbell agencies re- 13,115,209 26,790,359 23,073,047 & equipment 3,532,204 - Beer, wine 708,742 1,802,858 4,030,002 2,760,541 main unchanged: BBDO for heat Building materials, processed soups; Needham, Louis & equipment & fixtures 207,531 886,589 1,396,132 1,575,991 Brorby for pork & beans and V -8 Cock- Confectionery & soft drinks 1,078,640 3,539,503 8,267,804 6,203,622 Consumer services 102,110 781,241 2,032,807 1,689,939 tail vegetable juices.) Drugs & remedies 5,704,787 18,138,660 41,587,332 35,465,054 Entertainment & amusement - 143,517 143,517 254,901 Sweet -Orr & Co., N.Y. (Work clothes, Food- & food products 8,963,886 27,343,787 57,392,516 57,555,312 industrial uniforms and boys pants), by Freight, industrial & agricultural development - 54,290 247,530 235,587 mutual agreement has terminated rela- Gasoline lubricants & other fuels 1,155,251 3,551,129 7,685,827 2,187,148 tionship with Kastor Hilton Chesley Horticulture - 273,353 371,250 240,016 Household equipment & supplies 2,928,078 8,147,313 14,049,990 14,960,832 Clifford & Atherton Inc., N.Y., ef- Household furnishings 357,786 1,718,609 3,329,265 1,791,151 fective Sept. 1. Move was taken to al- Industrial materials 1,356,107 4,772,253 10,595,179 10,423,733 low agency to solicit competitive ac- Insurance 680,773 2,828,960 5,584,611 5,133,387 Jewelry, optical goods & cameras 915,311 3,533,025 5,992,767 6,782,609 count, which had not been named as of Office equipment, stationery last Friday. & writing supplies 292,514 1,028,103 1,735,110 1,961,169 Publishing & media 15,940 36,590 43,904 H.F. Ritchie Co., a subsidiary of the Radio, tv sets, phonographs, musical instruments, accessories 289,471 1,069,408 2,118,308 2,901,374 Beecham Group Ltd., of England, ap- Retail or direct by mail - 36,792 36,792 - points Kenyon & Eckhardt, N.Y., to Smoking materials 6,650,538 19,546,620 39,401,889 37,927,340 Soaps, cleansers & polishes 5,768,418 17,612,321 35,548,883 33,798,047 handle marketing of Macleans tooth- Sporting goods & toys 149,192 701,657 1,311,932 1,258,214 paste in the U.S. Toiletries & toilet goods 10,469,953 28,039,751 56,099,021 51,995,107 Travel hotels & resorts 79,961 269,152 765,173 715,062 General Foods Ltd names Young & Miscellaneous 578,109 1,805,731 4,245,145 3,888,934 Rubicam Inc., Toronto, for Canadian $164,335,671 $308,651,214 TOTAL $52,912,130 $336,235,352 advertising of Gaines Gravy Train dog ESTIMATED EXPENDITURES ESTIMATED EXPENDITURES food, which will be introduced in TOP 15 NETWORK COMPANY ADVERTISERS TOP 15 NETWORK BRAND ADVERTISERS Canada this fall. June 1960 June 1960 Wilson Sporting Goods Co., Chicago, 1. Procter & Gamble $4,715,527 1. Dristan $796,215 2. American Home Products 2,832,114 2. Anacin tablets 790,845 appoints Campbell -Mithun, that city, to promotion) 762,810 3. Lever Bros. 2,443,877 3. Texaco (general handle its advertising effective Nov. 1. 4. Colgate- Palmolive 2,040,601 4. Crest tooth paste 667,148 5. General Foods 1,692,611 5. Winston cigarettes 652,634 Roche, Rickard & Cleary, which han- 6. R. J. Reynolds Tobacco 1,463,970 6. Phillies cigars 595,919 dled account, will continue to service 1,208,707 7. Salem cigarettes 519,394 7. Gillette Wilson's Ideal dog food, B -V 8. Philip Morris 1,206,467 8. Gleem tooth paste 514,325 Wilson's 9. General Motors 1,197,923 9. Bayer aspirin tablets 483,918 and other products. Campbell -Mithun 10. Sterling Drug 1,107,441 10. Chevrolet passenger cars 452,640 was also named to handle Wilson hams, 11. Texaco 1,017,080 11. Pall Mall cigarettes 445,890 12. Brown & Williamson 1,013,124 12. Colgate dental cream 437,455 bacon, sausage, canned meats, Menu - 13. National Biscuit 949,743 13. Kent cigarettes 436,320 Pak and portion -controlled meat prod- 14. American Tobacco 929,775 14. Tide 434,406 15. National Dairy Products 897,589 15. Bufferin 411,931 ucts.

ESTIMATED EXPENDITURES ESTIMATED EXPENDITURES Veri -Kleen Products, Garden Grove, TOP 25 NETWORK COMPANY ADVERTISERS TOP 25 NETWORK BRAND ADVERTISERS Calif., has appointed Adams & Keyes, SECOND QUARTER 1960 SECOND QUARTER 1960 Los Angeles, as agency for the corn - 1. Procter & Gamble $12,506,267 1. Anacin tablets $2,357,830 pany's line of carpet cleaners, spot re- 2. American Home Products 8,365,411 2. Dristan 2,183,068 movers and other household products. 3. Lever Bros. 6,840,605 3. Texaco (general promotion) 1,988,181 4. Colgate -Palmolive 5,856,924 4. Phillies cigars 1,874,692 A Southern California tv campaign is 5. General Foods 5,183,500 5. Winston cigarettes 1,721,234 planned for fall. 6. General Motors 5,131,783 6. Bayer aspirin tablets 1,652,813 7. R. J. Reynolds Tobacco 4,190,939 7. Pall Mall cigarettes 1,559,402 Admiral Corp., Chicago, appoints 8. Sterling Drug 3,957,891 8. L & M cigarettes 1,346,409 9. Philip Morris 3,201,998 9. Tide 1,323,187 Henri, Hurst & McDonald, that city, 10. Gillette 3,163,387 10. Gleem tooth paste 1,288,459 to handle its commercial electronics ac- 11. Texaco 3,006,100 11. Salem cigarettes 1;280,931 12. Ford Motor 2,916,546 12. Crest tooth paste 1,253,071 count. Agency already handles the 13. Brown & Williamson 2,842,789 13. Chevrolet passenger cars 1,227,800 company's consumer and international 14. General Mills 2,773,835 14. Bufferin 1,220,579 advertising. 15. American Tobacco 2,733,461 15. Marlboro cigarettes 1,201,511 16. National Biscuit 2,658,916 16. Camel cigarettes 1,188,774 17. Liggett & Myers Tobacco 2,644,903 17. Phillips milk of magnesia 1,179,472 Four more Pepsi -Cola bottling corn - 18. Kellogg 2,418,209 18. Viceroy cigarettes 1,064,639 panies have named BBDO as their 19. Bristol -Myers 2,376,510 19. Ford passenger cars 1,034,066 agency. 20. Chrysler 2,341,180 20. Allstate Insurance Co. 1,001,685 This makes a total of 16 bot- 21. National Dairy Products 2,204,134 21. Prudential Insurance Co. 998,420 tlers announced as having appointed 22. Miles Lab. 2,165,031 22. Armstrong's floors & walls 997,787 BBDO after the initial Pepsi -Cola Co. 23. S. C. Johnson & Son 2,155,441 23. Nabisco cookies 994,746 24. Alberto -Culver 2,089,789 24. Kent cigarettes 948,897 switch from Kenyon & Eckhardt to 25. Bayuk Cigars 1,884,072 25. One -A -Day vitamin tablets 944,646 BBDO. The four companies are located LNA -BAR: Gross Time Costs Only in Atlantic City, Jamestown (N.Y.), Hickory (N.C.) and Wilmington, Del.

32 (BROADCAST ADVERTISING) BROADCASTING, September 5, 1960 te_Sm«-T.E".:.... i<ï -'.

TM IN -STORE DISPLAYS TRADE MAILINGS SAMPLE GIVEAWAYS BUS CARDS IN -STORE DEMONSTRATIONS

PRODUCT SURVEYS CLIENT REPORTS

Heart of WSOC -TV's merchandising set -up is a display arrangement with 113 super markets of three key chains in the Carolinas. Other potent sales stimulators

round out a support program of tremendous worth to advertisers. To sell big in America's 25th largest television homes market, use Charlotte's big new picture...use WSOC -TV. CHARLOTTE 9 -NBC and ABC. Represented by H -R

WSOC and WSOC -TV are associated with WSB and WSB -TV, Atlanta; WHIO and WHIO -TV, Dayton

BROADCASTING, September 5, 1960 33 CAN RADIO MAKE PURITY PAY? KYA volunteers as laboratory for survival test of ethics

KYA San Francisco is offering itself counts to firms with three or fewer out- to the radio business as a test vehicle lets. for a number of commercial practices 2. One sales message between mu- advocated by industry leaders and /or sical selections. critics. Effective Sept. 15, that Bartell 3. A maximum of 18 commercial Group station will institute a new 16- units per hour, consisting of 14 minutes, point policy designed to try in every- two 10-second spots and two 20- or 30- day practice points covering such second spots. things as a single rate, elimination of 4. Twenty- minute protection and a multiple spotting and an end to all maximum two sponsorships per hour barter, per inquiry and percentage for the same advertiser, unless all parties business. are notified and approve to the con- The new policy, guaranteed at the trary. Mr. Wagner feels that two com- outset to last at least six months, is the mercials per hour are enough for an brainchild of Mort Wagner, executive advertiser to achieve saturation, and vice president of the Bartell Group and that any more than that is trying to general manager of KYA. It carries the the listener. Exceptions to this policy blessing of Bartell management as an might be made during certain seasons- experiment but not endorsement as a the car buying season in the fall, for recommended policy for either other example -if all advertisers concurred in Bartell stations or other broadcasters. the exception. Besides adopting the initial 16 -point 5. Time signals and temperature re- policy, KYA is trying to set up a panel ports under 10 seconds in length and of industry leaders who would analyze newscasts under 41 minutes are not commercial practices and recommend available for sale. Tacking a commer- adoption of other ideas. Any new idea cial mention onto the simple announce- so recommended would be guaranteed a ment of the time is an imbalance of trial of at least 120 days on the sta- the commercial over the service pro- tion, with a full report on the test made vided, Mr. Wagner feels. MORT WAGNER available to other stations. KYA plans 6. All announcements may be fixed Bold venturer a report on the effectiveness of its 16- at the outset within a half hour. If point plan after six months, which it have 24 hours to decide either to fixed, three days' notice of change will drop will distribute to all radio stations. to the B time or pay the full rate be given if involving a plan, and one and The experiment is restricted only to retain the A position. week's notice if a category purchase commercial or administrative practices, 7. No per inquiry, percentage (AA, A, etc.). If notice to move is or and will not involve programming. barter business will given, the client has 24 hours, if under be accepted, nor KYA is primarily a news and popular will orders be accepted for a plan, and 48 hours otherwise to firm resale pur- music station. poses. his position and pay accordingly. Mr. 8. No continuity These are the 16 points going into Wagner says this policy will combat designed to elicit a effect Sept. 15: the growing inability of advertisers "call right now" response will be per- to mitted without 1. One rate card effective no later buy any but run -off-schedule positions, special approval. Ap- proval also will than Dec. 15, 1960. Prior to that date and still allow "plan" purchases. Under be necessary to include phone numbers in continuity a 20% deduction of Card #8 will be the policy, an advertiser who buys one and to include addresses allowed Bay Area retail businesses with spot in A time with another spot to go if the clients ask for an immediate three or fewer outlets. This is in line in A time if available, or to be moved "write now" response. KYA's address with the recent Station Representative into B time if not available, would be may never be used. All these points are being adopted Assn.'s stand for a single rate (BROAD- given definite positions within a half to dis- courage "pitch" CASTING, Aug. 15), except that in the hour period. If another advertiser came advertising. interim period before the single rate along and offered to pay the full rate 9. KYA reserves the right to approve and goes into effect KYA will allow dis- for the A time, the first advertiser would /or request a change of continuity at any time. 10. Commercials may not exceed one ARBITRON'S DAILY CHOICES minute or be less than 10 seconds in length. ARB Listed below are the highest -ranking television shows for each day of 11. All national business emanating the week August 25 -31 as rated by the multi -city Arbitron Instant ratings of American Research Bureau. outside the San Francisco area must be placed through both agency and na- Date Program and Time Network Rating tional representative. This does not Thur., Aug. 25 Untouchables (9:30 p.m.) ABC -TV 18.1 mean that an agency cannot Fri., Aug. 26 Twilight Zone (10 p.m.) CBS -TV 20.2 actually Sat., Aug. 27 Gunsmoke (10 p.m.) CBS -TV 21.7 place the business directly with the sta- Sun., Aug. 28 What's My Line (10:30 p.m.) CBS -TV 21.8 tion, but that even if it does Mon., Aug. 29 New Comedy Show (10 p.m.) the rep CBS -TV 17.6 will Tue., Aug. 30 Comedy Spot (9:30 p.m.) CBS -TV 17.5 still get his commission. Wed., Aug. 31 Wagon Train (7:30 p.m.) NBC -TV 16.7 12. Any addition to schedules during Copyright 1960 American Research Bureau the protection period will carry the current rather than the protected rate 34 (BROADCAST ADVERTISING) BROADCASTING, September 5, 1960 A far cry from the miner's mule of the '80s, this new mam- moth ore truck performs Herculean tasks in Anaconda's Berkeley Pit at Butte, Montana. Still in the experimental stage, the gigantic vehicle hauls ore up -grade out of the pit, 75 or more tons at a time. Designed to replace Diesel trucks with less than half the capacity, it operates electrically on THE special trolley wires and each of its four outsized wheels can deliver 400 horsepower, a total of 1600 horsepower- making it the most powerful truck in the world. Without a load, it MOST POWERFUL can leave its trolley wires and operate on 350 horsepower supplied by its own Diesel generator. TRUCK IN THE Huge as it is, Anaconda's new truck is in proportion with the vast Butte operation. One of the richest mineral areas ever discovered, Butte has supplied industry with more than WORLD three billion dollars in mineral wealth. Up to 1959, more than 7 million tons of copper had been mined at "the richest hill moves copper ore - on earth" -which has also been a bountiful source of zinc, manganese, lead, silver and gold. Current production at Butte continues to set king -sized 75 TONS standards, and the new king -sized ore truck is part of a system which moves more than 28,000 tons of ore a day at the Berkeley Pit. This is just one reason why the Company's AT A TIME! ore production is consistently on the increase. Not only with new and highly efficient equipment, but through continuing exploration and constant development of new copper sources, such as the new El Salvador Mine recently opened in Chile, Anaconda meets the growing needs of industry for more and better products in the entire nonferrous metal field.

ANACONDA SUBSIDIARIES OF ANACONDA MANUFACTURE: COPPER AND ALUMINUM ELECTRICAL WIRES AND CABLES; ALUMINUM FOIL, SHEET, ROD AND BARS, STRUCTURALS, TUBING AND EXTRUDED SHAPES COPPER, BRASS AND BRONZE SHEET, PLATE, TUBE, PIPE, ROD FORCINGS AND EXTRUSIONS: FLEXIBLE METAL HOSE AND TUBING.

BROADCASTING, September 5, 1960 35 AIR EXPRESS goes where the jets go. It has ever AIR EXPRESS... since the first commercial jetliner roared skyward. But 600 mph speed is just one more reason pro- FIRST ON, FIRST OFF gressive businesses hail AIR EXPRESS as America's modern way of doing business; there are others: Like the sure knowledge that AIR EXPRESS gets ... FIRST CHOICE first priority treatment on all 35 of the nation's scheduled airlines. It's a /ways first on, first off- NATIONWIDE with new loading systems tailored to the jet age, and kid -glove handling every mile of the way. Other reasons? Dependable overnight delivery That's why, more than ever, it pays to think fast, to more than 20,000 communities. Prompt pickup think AIR EXPRESS first. One phone call is all it and delivery service by the AIR EXPRESS fleet of takes to enlist the skills of thousands of AIR trucks - many radio - dispatched for maximum EXPRESS specialists - and speed your product speed. Immediate confirmation of delivery, too, via FIRST TO MARKET... FIRST TO SELL! the giant AIR EXPRESS- operated teletype network. And, in some areas, helicopter service links small airfields with major terminals. AIR EXPRESS

CALL AIR EXPRESS DIVISION OF RAILWAY EXPRESS AGENCY GETS THERE FIRST VIA U. S. SCHEDULED AIRLINES except where the station has accepted Mr. Wagner notes that KYA does not Business briefly an annual blanket order. KYA regards decry any policies which run contrary to extension of schedules as actually new the ones it is adopting for the experi- Alpha and Omega ABC -TV last business, and will insist on treating it ment, but simply wants to give new week announced sponsorships of pre- so during protection periods. policies a chance for a practical test. game and post -game shows to be seen 13. Sound effects will not be accepted Whether or not any of the 16 points will this fall with telecasts of NCAA foot- in live announcements. KYA is taking be maintained at KYA beyond the six- ball. General Mills Inc. (Knox Reeves) this step to insure quality of its com- month test period will depend on "ac- and Bristol -Myers Co. (Doherty, Clif- mercials. It feels that if sound effects ceptance," Mr. Wagner says. If they ford, Steers & Shenfield), starting Sept. are to be integrated properly, without prove economically sound, they'll stay. 17, will sponsor College Football Score- danger of slips, the commercials should If they don't, KYA says it won't be board, which will be presented immedi- be planned and produced on tape in because they weren't given a chance. ately following conclusion of each advance. Saturday afternoon game. Sports broad- 14. Newscasts and announcement KM &G opens Houston casters Jim Simpson and Bob Wolff, purchases may not be combined fre- both of Washington, D. C., will give quency discounts. This practice, fairly office for Gulf Oil summaries of college football games common in the industry, prevents an Ketchum, MacLeod & Grove, Pitts- with scores and highlights. Union Car- advertiser from getting a more favor- burgh, last Thursday (Sept. 1) opened bide (William Esty) and Willard Stor- able rate for the high-priced newscast a new office in Houston to continue ad- age Battery (Meldrum & Fewsmith), purchase by buying a number of lower- vertising and related service to Gulf Oil starting Sept. 24, will back College priced regular spots. Corp. which is moving its marketing Football Time, a series of 12 football 15. KYA has AFTRA and IBEW operations to the Texas city. Last year features immediately preceding NCAA contracts and will assess production Gulf Oil spent more than $2.6 million telecasts. Sports broadcaster Chris costs accordingly. in radio-tv spot and network television. Schenkel will m. c. the 15- minute pro- 16. Live< copy may not exceed 135 George Ketchum, agency president, grams, on 11 Saturdays, Sept. 24- words for a 1- minute commercial, 60 also announced that executives trans- Dec. 3 and on Thursday Nov. 24. words for a 30- second commercial, 40 ferring from Pittsburgh to are Houston Throws to Rizzuto Mennen Co. words for a 20- second commercial and Donald A. Colvin, who will head ad- (men's grooming toiletries and baby 15 words for a 10-second commercial. vertising operations; Stanley Kail, ad- care products), Morristown, N.J., pur- In addition to the 16 enumerated vertising account executive; H. Dale chased sponsorship of CBS Radio's the station notes that all pro- policies, Henderson, who will be in charge of Sports Time with Phil Rizzuto (Mon: gramming must conform to laws of the public relations activity in Houston, Sat. 6:55 -7 p.m. EDT) for 65 weeks U.S. and California, regulations of the and W. Kerr Wilson, public relations beginning today (Sept. 5). The long- FCC and Federal Trade Commission account executive. term buy is a key play in Mennen's ex- and the Radio Code of the NAB. KYA The Houston operation-at 1205 tensive advertising and promotion plans also reserves the customary right to Holman Ave. -is the third new office involving the former New York Yankee preempt any advertiser's programming opend by KM &G in the past four years. shortstop. Agency: Warwick & Legler, for important public messages or an- Others are in New York and Washing- N. Y. nouncements, or if it is determined the ton. The 37- year -old agency also re- best interest of the public is not being ported that its 1959 billings in all media This week Miles Labs (for Alka Selt- served. were $29.9 million. zer and other products), Elkhart, Ind.,

Steel scenes Two new U. S. Steel Transf im- Caravel via agency BBDO. of steel in school construction. In Corp. institutional tv commercials The school message (picture at right) the second institutional commercial, will make their premiere on the U. S. tells viewers, "More and more (picture at left) a crane lowers aque- Steel Hour (CBS -TV) in September, schools like these are being built. duct pipe in place (in pipe trench). one on the use of steel in school con- They are practical and efficient, as The commercial explains that the struction (Sept. 7) and the other on well as beautiful." The commercial pipe is specially designed and of high specially designed pipe for aqueducts will be placed on the season opener strength weighing over eight tons. in supplying communities with water U. S. Steel Hour (CBS -TV) on Sept. When the pipe is cement mortar - (Sept. 21). Both commercials have 7, an institutional message by the lined and coated, the sectional weight this in common: they run 21/2 min- steel company that salutes school is increased to some 21 tons, it is utes long, were filmed outdoors by openings while pointing out the use further explained.

38 (BROADCAST ADVERTISING) BROADCASTING, September 5, 1960 WeeReBeL says: "I'll climb a BRAND NEW TOWER to bring WRBL -TV more coverage!"

WRBL -TV will soon beam to its prime Southeastern market from a new tower more than twice its current height above average terrain. At the same time WRBL -TV will switch from channel 4 to channel 3 *. The combination of the new tower and new channel will boost WRBL -TV's total Grade B audience to more than 193,895 television homes in 55 counties of Georgia and Alabama! And when you consider that the Columbus Metropolitan Area alone is Georgia's second largest market with the highest per family income in the state, it's easy to see why Columbus and WRBL -TV are "sound buys" in the marketing plans of more and more top companies! Call Hollingbery for choice availabilities. -Target date is September 15, 1960

1293' above average

COLUMBUS, GEORGIA O

by George P. Hollingbery Company 3 Represented

BROADCASTING, September 5, 1960 39 T;s;:...r.:ì=:t.

Lancaczllei°- when you Hariá dsburgpVork use is one TV market... WGAL -TV

MULTI -CITY TV MARKET

In addition to being the first choice of viewers in these three metropolitan markets, WGAL -TV is the number one station ....., 110111 . in Gettysburg, Hanover, Lebanon, Cham- bersburg, Lewistown, Carlisle, Shamokin, ,.'-`\ .READING ^.....o 4 Waynesboro, and many HARRISBURG other communities.

LANCASTER .... YORK OSTTTSSURG -++ , ;wGA=.TV oot I aaxagee VOISTANNIM e Lancaster, Pa. NBC and CBS STEINMAN STATION Clair McCollough, Pres.

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco 40 BROADCASTING, September 5, 1960 is buying a schedule of one -minute spot grass green. Spot radio is also being 1. Agency: Warwick & Legler, N.Y. announcements in about 90 key markets considered for broadcast share of $100,- Network bow American Photocopy starting this week. Agency Wade Adv. 000 ad budget total. Equipment Co., Evanston, Ill., witl Inc., Chicago. World Series wrapups Goodyear In- start its first network tv program spon- Prior Products Corp., ternational, subsidiary of Goodyear sorship Sept. 25 as co-sponsor (with Keep it green Kemper Insurance) of NBC -TV's Chet will use eight- second animated Tire & Rubber Co., Akron, Ohio, N.Y., Huntley Reporting (Sun. 5:30 -6 p.m. comic strips created by Animated Pro- signed for sponsorship of World Wide EDT). Agency: Irving J. Rosenbloom & ductions Inc., N.Y., to boost national Broadcasting quarter -hour System's Assoc., Chicago. introduction this month of its new prod- evening wrapups of the 1960 baseball uct "Instant Tint-A -Green Lawn Treat- World Series, which will be transmitted Nov. 8 date The Philco Corp., Phila- ment." No agency has yet been named to a network of Latin American radio delphia, and The Mennen Co., Morris- to handle placement of the tv spot cam- stations by WRUL New York. town, N.J., have agreed to co- sponsor paign, but it's reported that by the end election night (Nov. 8) coverage on of September, virtually all U.S. cities Fall campaign Ex -Lax Inc., Brook- ABC Radio. Agencies: Maxwell Assoc., will have had two or three exposures lyn, N.Y., will enter 50 markets for a Bala Cynwyd, Pa. ( Philco); Warwick to the spray product that turns brown 13 -week tv spot run starting about Oct. & Legler, N.Y. (Mennen).

3. Wagon Train 9,582 California All Star Rodeo (CBS -162): Carter 4. 77 Sunset Strip 8,814 Products (SSC &B), Fri., Aug. 5, 8:30- 5. Untouchables 8,724 9:30 p.m. 6. I've Got A Secret 8,633 Perry Como (NBC -151): Kraft (JWT), Wed. 7. Price Is Right-8:30 p.m. 8,543 9 -10 p.m. 8. What's My Line 8,362 Father Knows Best (CBS -155): Lever Bros., TOP 20 NETWORK PROGRAMS 9. Happy 8,046 Scott Paper (both JWT), Mon. 8:30 -9 p.m. Tv report for May 31 -June 15 10. Armstrong Circle Theater 7,820 Gunsmoke (CBS -201): Liggett & Myers (DFS), Remington Rand (Y &R), Sat. 10 -10:30 1. Wagon Train 29.2 Rank % homes p.m. 2. Gunsmoke 28.4 1. Gunsmoke 31.9 Happy (NBC -146): Kraft (JWT), Wed. 9- 3. Untouchables 25.7 Have Gun, Will Travel 24.9 9:30 p.m. 4. Have Gun, Will Travel 25.6 2. Train 21.2 Have Gun, Will Travel (CBS -164): Lever Bros. 5. Ed Sullivan 25.5 3. Wagon 4. 77 Sunset 19.5 (JWT), American Home Products (Bates), 6. 77 Sunset Strip 24.1 Strip 19.3 Sat. 9:30 -10 p.m. 7. Perry Como 23.7 5. Untouchables 19.1 Hawaiian Eye (ABC -168): Carter, American Danny Thomas 23.1 6. I've Got A Secret B. 18.9 Chicle and Whitenall (all Bates), Ritchie 9. Perry Mason 22.9 7. Price Is Right -8:30 p.m. 18.5 (K &E), Wed. 9 -10 p.m. 10. Father Knows Best 22.6 8. What's My Line 17.8 Alfred Hitchcock (CBS -182): Bristol -Myers 11. Red Skelton 22.3 9. Happy 17.3 (Y &R), Sun. 9:30 -10 p.m Garry Moore 21.6 10. Armstrong Circle Theater 12. I've Got a Secret (CBS -197): R.J. Reynolds 12. Lewis 21.6 Homes reached by all or any part of the Jerry t (Esty), Bristol -Myers (DCSS), Wed. 9:30- Dinah 21.4 program, except for homes viewing only 13. Shore 10 p.m. My Line 20.6 1 to 5 minutes. 14. What's Jerry Lewis (NBC -154): Timex (D &P), May Lucky 20.5 Homes reached during the average minute 15. Mr. t 27, Fri. 8:30 -9:30 p.m. 20.2 of the program. 16. Alfred Hitchcock Perry Mason (CBS -150): Colgate -Palmolive 17. Hawaiian Eye 20.1 Copyright 1960 by A.C. Nielsen Co. (Bates), Gulf Oil (Y &R ), Sat. 7:30 -8:30 17. Real McCoys 20.1 p.m. 18. Happy 19.8 Mr. Lucky (CBS -171): Lever (OBM), Brawn & 18. Price Is Right 19.8 Williamson (Bates), Sat. 9 -9:30 p.m. Copyright 1960, The Pulse Inc. Garry Moore (CBS -160): S.C. Johnson (NLB) and Pittsburgh Plate Glass (BBDO) alter- nating in first half, Kellogg (Burnett) and Polaroid Top 10 NETWORK PROGRAMS (DDB) alt. in second, Tues., 10 -11 p.m. NIELSEN July 5 -11, 1960 Real McCoys (ABC -148): P &G (Compton), Rank i homes Thurs. 8:30 -9 p.m. 1. Gunsmoke 28.7 Price Is Right (NBC -158): Lever (OBM), Spei- TOP 10 NETWORK PROGRAMS 2. Ed Sullivan 26.1 del (NCK), Wed. 8:30 -9 p.m. Tv report for 2 weeks ending Aug. 7 3. Untouchables 25.8 Republican National Convention (CBS -190): TOTAL AUDIENCEt 4. Have Gun, Will Travel 25.7 Westinghouse (Grey, M -E, KM &G), Mon. - 25.5 Thurs., 25 Rank No. homes 5. Wagon Train July -28. (000) 6. 77 Sunset Strip 24.6 Republican National Convention (NBC -160): 7. Miss Universe 24.4 Lipton Tea (SSC &B), Cowles Magazines 1. Republican Convention -NBC 15,956 8. Alfred Hitchcock 23.9 (M -E), Brown & Williamson (Bates), B.F. 2. Gunsmoke 15,594 9. Perry Mason 23.4 Goodrich (BBDO), Bristol -Myers (DCSS), 3. Republican Convention -CBS 12,972 10. Comedy Spot 23.2 Field Enterprises (KM &J), RCA (JWT). 4. Wagon Train 12,430 Mon.-Thurs., July 25 -28. 5. Have Gun, Will Travel 12,385 Rank No. homes 77 Sunset Strip (ABC -174): American -Chicle, 6. 77 Sunset Strip 11,300 (000's). Whitehall (both Bates), R.J. Reynolds (Esty), 7. Untouchables 10,984 1. Gunsmoke 12.500 Brylcreem (K &E), Fri. 9 -10 p.m. 8. Armstrong Circle Theater 10,441 2. Ed Sullivan 11,300 Dinah Shore (NBC -180): Chevrolet (C -E), Sun. 9. California All Rodeo 9,899 Star 3. Untouchables 10,900 9 -10 p.m. I've Got a Secret 9,718 10. 4. Have Gun, Will Travel 11,200 Red Skelton (CBS -170): S.C. Johnson (FCB), Pet Milk (Gardner), Tues. 9:30 -10 p.m. Rank % homes 5. Wagon Train 11,100 6. 77 Sunset Strip 10,500 Ed Sullivan (CBS -181): Colgate -Palmolive -NBC 1. Republican Convention 35.3 7. Miss Universe 10,500 (Bates), Eastman Kodak (JWT), Sun. 8 -9 2. Gunsmoke 34.5 8. Alfred Hitchcock 10,300 p.m. 3. Republican Convention -CBS 28.7 9. Perry Mason 10,100 Danny Thomas (CBS -202): General Foods 4. Wagon Train 27.5 10. Comedy Spot 10,000 (B &B), Mon. 9 -9:30 p.m. 5. Have Gun, Will Travel 27.4 Copyright 1960, Videodex Inc. Miss Universe (CBS -174): P &G (Grey), July 6. 77 Sunset Strip 25.0 ° (Listed in sequence of rating level from 24.3 9, Sat. 10:30 -12 p.m. 7. Untouchables first table) 8. Armstrong Circle Theater 23.1 Untouchables (ABC -127): Liggett & Myers (M -E), Warner -Lambert (L &F), Seven -Up 9. California All Star Rodeo 21.9 BACKGROUND: The following programs, in (JWT), Luden's (Mathes), Armour (FCB), 10. I've Got a Secret 21.5 alphabetical order, appear in this week's Lewis Howe (M -E), Carnation (EWRR), BROADCASTING tv ratings roundup. Informa- Thurs. 9:30 -10:30 p.m. Is in following order: program name, net- AVERAGE AUDIENCEt tion work, number of stations, sponsor, agency, Wagon Train (NBC -184): Ford (JWT), R.J. Rank No. homes day and time. Reynolds (Esty), National Biscuit Co. (M -E), (000) Armstrong Circle Theatre (CBS -134): Arm - Wed. 7:30 -8:30 p.m. 1. Gunsmoke 14,419 strong Cork (BBDO), Wed. 10 -11 p.m. alt. What's My Line (CBS -147): Sunbeam (P -P), 2. Have Gun, Will Travel 11,255 weeks. Kellogg (Burnett), Sun. 10:30 -11 p.m.

BROADCASTING, September 5, 1960 (BROADCAST ADVERTISING) 41 who? what' where? when? whir? and how! You

should buy 20- second announcements and IDs

on the five CBS Owned television stations

during the prime evening hours

because you'll reach 31% more homes than with the same schedule on the second (Network B) stations... 34% more than on the third (Network C) stations.

No question about it. Call CBS Television Spot Sales.

sovace: Latest (June) ABB, Sunday through Saturday; 7:30 -11 pm in New York, Philadelphia and Los Angeles, 6:30 -10 pm in Chicago and St. Louis; average of homes delivered by the CBS Owned stations versus the other network -programmed stations in the same five markets.

STATIONS: WCBS -TV New York, KNXT Los Angeles, WBBM -TV Chicago, WCAU -TV Philadelphia and KMOX -TV St. Louis. Operated by CBS Television Stations, A Division of Columbia Broadcasting System, Inc. SPECIAL REPORT DEBATES SET; TIM EBUYI NG BEGINS Campaign buying will be built around four free network hours

Purchases of political radio and tv planning came Sept. 1 when Herb Sept. 26, and New York, Oct. 21. time, stalled by pre -Labor Day uncer- Klein, Vice President Nixon's news Question was raised over the fact tainty, will get under way this week at secretary, announced the GOP candi- the Oct. 21 debate will occur two weeks Democratic and GOP campaign head- date would leave his hospital bed Sept. before election day. Democrats had in- quarters in Washington. 12 to visit four widely-separated cities dicated they would accept dates closer Two factors that had delayed plan- in one day, and then continue to travel to the election. Informal Republican ning are now out of the way. 9,000 miles through 14 states coast -to- comment suggested the party planners First, a schedule of "Great Debates" coast before Sept. 17, end of the first wanted to use broadcast time during the between Nixon and Kennedy has been campaign week. final fortnight under their own rules. agreed on by the parties and networks. The jet schedule includes Baltimore, The GOP appeared to be placing im- Second, formal opening of intensive Indianapolis, Dallas and San Francisco portance on an election eve broadcast mass- influencing efforts had awaited the first day. The Sept. 14 itinerary, for by President Eisenhower. passing of Labor Day. example, will start at Milwaukee and An Oct. 13 Nixon -Kennedy appear- Timebuying officials at Democratic move to Atlantic City, N.J., Roanoke, ance will be of a panel nature, with pos- headquarters (Guild, Bascom & Bon - Va., and Omaha, Neb. sible use of a split screen. Oct. 8 is figli) and at the GOP Washington The GOP will send an advance crew tentatively the fourth date for a debate - offices (Campaign Assoc.) had long to all cities to help radio and tv stations panel broadcast. Here an important fac- since completed preliminary strategy arrange coverage, if they desire. When tor is ABC -TV's commitment to the and had been sitting on their hands the GOP candidate visited Atlanta Aug. Washington - Stanford football game, awaiting the debate schedule announced 26, for example, a WLWA (TV) pooled starting at 4:45 p.m., New York time. Aug. 31. pickup was made available to a special It was anticipated an effort would be Now the professional agency execu- network that was said to have reached made to advance game time for a tives can get on with their booking, a heavy percentage of the state's radio Nixon -Kennedy panel. with the slide rules and charts due for and tv homes. All joint appearances of the candi- a heavy workout. Similarly Democratic headquarters is dates will be radio -tv simulcasts on all GOP Strategy Republicans will working on arrangments for Sen. Jack three tv and all four radio networks. start working on a schedule of night- Kennedy and his teammate, Sen. Lyn- Pooling arrangements will be worked time half -hours of paid network time. don Johnson. out as well as production plans, prob- This slate will speed up as the campaign At the moment there is no central ably by drawing lots. Networks have in- progresses. Buying of five -minute day source of information on time buys by formally indicated willingness to permit and night segments at the tail -end of the numerous local and special groups feeds to non -affiliate stations at normal network features will speed up but the supporting the separate presidential can- pickup points. plans for spot tv are still uncertain. didates. The Price of Service What will all Democratic officials were reluctant to The Debates An important feature this cost the networks? It was anybody's discuss specifics, insisting they couldn't of the Great Debate schedule is that it guess at the time the schedule was ap- set up definite buys until the debate will include only two face -to -face de- proved. One guess was $1.5 million. schedule was settled. bates, judging by planning at the week- CBS tentatively placed an estimate of A tipoff on the heat of the campaign end. These will take place in Chicago, $450,000 on its out-of- pocket loss in time and pre -emptions. ABC gave a figure of $625,000. NBC hadn't sup- Already plenty of political exposure plied a figure by Sept. 1. An important phase of the debates A total of 36.9 million or 81.6% ing this week. is the non- sponsorship angle. The net- of all U.S. television homes watched Republican convention telecasts works agreed not to sell the time to the Republican national convention ranged from 27.7 million to 29.9 advertisers but they made it quite clear on tv at some time during the four - million different homes per day. High this is only an exception. They insist on day sessions, July 25 -28, A.C. Niel- audience point was nominee Richard the right to make public- service pro- sen Co. reported last week. The av- M. Nixon's acceptance speech on grams available to sponsors. erage viewing home watched the pro- July 28, which was seen in 17.2 mil- The debate programs will run without ceedings for 7 hours 32 minutes. lion homes (Democratic nominee interruption, even for station breaks. During any minute of the 17 hours John F. Kennedy's acceptance speech Hence there will be no opportunity, of coverage, an average of 12.9 mil- was seen in 17.6 million). President under the agreed -upon format, for af- lion homes was tuned in. Eisenhower's July 26 address, with filiates to sell time between the start and These figures lagged behind the 16.7 million homes, had the second windup of the programs. all -time record set during the July largest tv audience of the GOP con- Special Coverage Network plan- 11 -15 Democratic convention. The vention. Average nightly tune -in ning for separate campaign features is Democratic sessions, which lasted represented 29% of all U.S. tv making some progress. NBC -TV is five days and covered more hours homes at any given minute. scheduling eight special Huntley- Brink- per day, attracted 38.7 million dif- Nielsen's figures for both Republi- ley reports on Saturdays, 9:30 -10:30 ferent homes (86% of all U.S. tv can and Democratic conventions re- p.m. These definitely will be spon- homes) which averaged 9 hours 38 flected continental U.S. audiences sored. NBC -TV and Longines-Wittnauer minutes of convention viewing dur- only, excluding Alaska and Hawaii. Watch Co. were putting final touches, it was reported, on plans for the series,

44 BROADCASTING,. September 5, 1960 BEAMED TO BUYERS!

People buy what they see, and they see it on KTBS-TV in Shreveport. What these people see are pictures of the finest quality. What they hear are sounds of truest tone. What's more, close-up of KTBS-TV power reveals a big broad coverage over four states (1,361,300* people and still growing) that brings sales (they spent $1,337,264,000* in 1959). No wonder time buyers look to KTBS-TV where people buy. It's the bright spot for spots in the Southwest.

*Sales Management, July ID, 1960

CHANNEL 3 SHREVEPORT, LOUISIANA

E. Newton Wray, Pres. & Gen. Mgr. Represented by THE KATZ AGENCY, INC.

BROADCASTING, September 5, 1960 45 starting Sept. 17 and continuing through "The remaining two programs will be ers a $100 cash award for selecting the Nov. 5. in a news panel discussion format," it winner. Ties will be broken on a vote Four would be moderated by the was explained but no details had been basis. Huntley-Brinkley team and four by worked out at the time. Frank McGee, NBC newsman. The "It was agreed that the programs will Nat Welch, Alabama businessman, first and final episodes, moderated by have no sponsoring organizations," the has been named special representative Mr. McGee, would offer reviews of the statement said, adding that the pro- for the 1960 Dollars for Democrats campaigns to date and use live, tape grams will originate in network studios Drive. He will contact state chairmen and film reports. Huntley -Brinkley without studio audiences. around the nation. Mr. Welch for six years was vice president in charge of would put the spotlight on views and Network representatives at the Wed- sales at Orr Industries, tape manufac- activities of the candidates. Longines- nesday conference were John Daly, for turer now part of Ampex Corp. Wittnauer's agency is Victor A. Ben- ABC; Sig Mickelson, for CBS; William nett Co., New York. R. McAndrew, for NBC, and Steve Mc- WJPS Evansville, Ind., has asked 30 Westinghouse Electric Corp., as part Cormick, for MBS. Taking part on be- Indiana radio and tv stations to join of its big convention -election package half of Sen. Kennedy were J. Leonard in a verbal vote survey. Verne Paule, on CBS -TV, will sponsor nine half -hour Reinsch, Kennedy -Johnson communica- general manager, said the poll will be- campaign reports titled Presidential tions advisor, and Ted Sorenson, Sen. gin Sept. 22 and stations will interview Countdown. These will feature CBS Kennedy's legislative assistant. Vice voters by tape recording. The weekly newsmen with Walter Cronkite in President Nixon's representatives were composite will be sent to Mr. Paule for charge. The first eight will be Mondays, Fred Scribner, Jr., undersecretary of the statewide tabulation. First results will be 10:30 -11 p.m., starting Sept. 12. The Treasury; Ted Rogers, tv -radio consult- announced Oct. 3. Tabulations will re- last will occur Friday, Nov. 4, 9:30 -10 ant- producer, and Herbert Klein, news flect percentages for presidential and p.m. Travelers Insurance is sponsoring secretary. gubernatorial candidates. WJPS has an entertainment series, Actuality Re- The Great Debate idea first began to used the technique in past campaigns. vue, of prior presidential campaigns. assume definite shape last May when This feature is slated Oct. 24, 8:30 -9:30 the networks testified before a Senate Leonard H. Marks, Washington com- p.m. Commerce subcommittee considering munications lawyer, has taken leave of ABC -TV is scheduling eight Camp- legislation to seize eight hours of prime absence from his firm, Cohn & Marks, aign Roundup programs. Candidates time from networks for use of candi- to devote full time working on the staff Kennedy, Nixon, Johnson and Lodge dates. The legislation, of course, died of Democratic vice presidential candi- have been invited to appear individ- quickly (BROADCASTING, May 23). date Lyndon B. Johnson. Mr. Marks, ually for interviews with ABC news- before he entered private practice, was At the time the networks themselves men. On programs without candidates, an assistant general counsel of the FCC. made separate proposals. David C. ABC will offer reviews of preceding Mr. Marks worked for Sen. Johnson's Adams, NBC senior executive vice week's developments, regional reports, nomination as the Democratic presi- president, offered eight one -hour Meet film clips of speeches and similar mate- dential candidate before the Los An- the Press broadcasts in prime Saturday rial, with Bill Shade11 as anchor man. geles convention in July. evening Other ABC newsmen to appear will be time, six to include appearances by Democratic Quincy Howe, Edward P. Morgan, John and Republican WJIM -TV Lansing, Mich., invited nominees. Dr. Stanton, Paul Harvey, Al Mann and Frank CBS Inc. opposing candidates for governor and Rolfson, president, offered eight William Winter. Dates now slated are exclusive one- U.S. senator to appear in a series of hour telecasts in prime time for debates Sept. 17, 24 and Oct. 1, 7:30 -8 p.m.; debates in the three weeks immedi- and discussions. Oliver Treyz, ABC -TV Oct. 8, 8 -8:30 p.m.; Oct. 15, 7 -7:30 ately preceding the election. Harold president, suggested each major net- p.m.; Oct. 20, 10:30 -11 p.m.; Oct. 28, Gross, president, proposed to set aside work offer three prime periods with 8 -8:30 p.m.; Nov. 3, 2:30 -3 p.m. The three half-hour periods of prime time largest audiences on a rotating basis network is negotiating for a series spon- for each set of candidates. for nine weeks for use by two major sor. candidates. Four-minute beeper phone reports Mutual's World Tonight (Mon. -Fri., and air-mail tape reports on addresses 8:05 -8:30 p.m.) is devoting each Fri- to be delivered by Vice President Nixon with day broadcast, starting the conven- Political sidelights and Sen. Kennedy in Atlantic City, and continuing post -elections through One of the first independent stations N.J., Sept. 15 and Sept. 21, respectively, Friday, to a documentary wrapping tion to ask coverage rights to the great de- will be supplied to stations wishing them up the week's political developments. bate series was WMGM New York. by Resort Radio Productions, Atlantic This is part of the convention election Arthur M. Tolchin, executive vice City. Mr. Nixon will address the Na- bought cigarettes. package by Oasis president-director, wired the presidential tional Federation of Republican Wom- Debate Dates The joint network candidates the station would like to carry en and Sen. Kennedy will speak to the 31 the debates announcement Aug. on the series. Steelworkers' Union. said it was agreed the two presidential candidates will appear jointly on all tv KEX Portland, Ore.. Westinghouse Rep. Alvin M. Bentley (R- Mich.), and radio networks Sept. 26, Oct. 13 Broadcasting Co. outlet, invited the vice president and one-third owner of and Oct. 21, with "tentative considera- candidates for six national and local WKNX -AM-TV Saginaw, Mich., won tion" being given to Oct. 8 as a fourth offices to appear in a series of face -to- the Republican nomination for the date. face radio debates. The broadcasts Senate in the Michigan primaries. His It noted the opener Sept. 26 will be a would be unsponsored. Dr. Charles M. Democratic opponent in the November face -to -face meeting originating in Chi- White, of Portland State College, would election will be incumbent Patrick V. cago, 9:30 -10:30 p.m. (EDT), with do- serve as moderator. Invitations were McNamara. WKNX -AM-TV also has mestic policy as the topic. The final sent by Herbert L. Bachman, KEX gen- been granted ch. 9 at Alpena, Mich., on program on the series on Oct. 21 will eral manager. a conditional basis (BROADCASTING, deal with foreign policy, the candidates Aug. 1) and is an applicant for an am meeting face -to-face in a New York WKCW Warrenton, Va., is taking a station at Houston, Tex., on 1070 kc studio. private presidential poll, offering listen- with 10 kw.

46 (SPECIAL REPORT) BROADCASTING, September 5, 1960 Jewelry design by BELLOCHIO - Dallas

From pencil sketch to exquisite finish, only the brilliance of the precious gems out- shines the quality reflection of the master jewelry designer.

When this same "quality touch" is pos-

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Serving the greater DALLAS -FORT WORTH market Represented by BROADCAST SERVICES OF THE DALLAS MORNING NEWS

The Original Station Representative

BROADCASTING, September 5, 1960 47 In 1960-61 the Greatest POWERHOUSE of will make Channel Eleven 'r TREASURE

SOUTHERN CALIFORNIA'S FAVORITE TV PERSONALITIES

PAUL COATES Top TV Journalist - Emmy- winner, Exclusively (11114G7 on KTTV in L.A.

JIM HAWTHORNE BRANNAGAN "Weather Eyes" BROTHERS now has new laugh -builder, THE "Funny World."

MEL JASS Great new selling personality from Minneapolis-St Paul.

JACK LA LANNE nationally -famed health culturist is the morning rage in Southern California.

DON LAMOND Hosts early -evening hour loaded with new THREE STOOGES comedies. TRACKDOWN

GEORGE PUTNAM 26 years in news - 10. years "Mr. News" in L.A. IR NlArtll(I

SHERIFF JOHN ROVICK After 3100 telecasts, a lunchtime institution a-, R. in Southern California.

(Per1WAY Pq BILL WELSH Wate-eve At the helm and e aGM) on camera for KTTV THREESTOOVtiS g oL at every major L.A. event since 1951.

JACKSON WHEELER Old pro gives new twist to sports each week night.

VINCE WILLIAMS Creating, excitement pON and heartthrobs with ROYAL CANADIAN. daytime "Newsbreaks." MOUNTED. POLICE NEW IDEAS...NEW SHOWS...NEW PROGRAMS in KTTV history EYE- LAND" in Southern California

ALWAYS FIRST WITH EVENTS THAT MEAN THE MOST

The KTTV planned yea r- round sports package gives fans most comprehensive sports coverage of all- includ- ing USC -UCLA football, top golf, basketball, track and other events.

HUCKLEBERRY HOUND

With five or more stations OF COCHISE covering Tournament of Roses SHERIFF =Fri.) slotted 6 PM Mon- Parade, KTTV traditionally (now gets biggest audiences... by nearly 2 to 1 over the second station.

Rough duty for Bill Welsh at the Long Beach International Beauty Congress, biggest special event in all Los Angeles television -a KTTV exclusive.

QUICK DRAW McGRAW

When the fans look for their beloved Dodgers on television, where do they find 'em? Natu- rally-KTTV! FACES...ON KTTV... See your Blair man! A Division of Times -Mirror Broadcasting Company 5746 Sunset Boulevard, Los Angeles 28 PROGRAMMING

NOW IT'S OLD NEWSREELS A reprieve Three 5- minute series meet with success The "soap opera" programs aren't dead -not yet. Charles as Michelson Inc., N.Y., producer - popularity of information shows rises distributor of radio shows, announced last week he has acquir- current demand for informa- ing editing newsreels The the notion of old ed U.S. rights to Portia Faces tv is spark- use tv fare a tional -type programming on for into programming on Life and Life Can Be Beautiful, in daily five -minute regular attributes their popularity ing an interest basis, from their owners. CBS Radio edited from newsreels of yester- largely to "the present climate for pro- shows sounded the death knell to its year. distinct program series of grams information, which can help Three of "soapers" several weeks ago this type already are on the market, explain the events of today." He noted (LEAD STORY, Aug. 22). Mr. and more than 110 sales have been com- that stations buying five -minute news- Michelson noted that he has held pleted to date. reel programs a library may on basis be the foreign rights to these series This to interested in scheduling them as public programming trend started and others, and regards the pres- take shape early this year when Rich- service efforts, but are finding they are ent time as "propitious" for their ard B. Morros Inc., New York pro- suitable for sponsorship, by particularly distribution to local stations. He ducer, in association with Hearst Met - institutional -type advertisers. Reports reported he has received more rotone News, created and produced filtering back to Mr. Morros from sta- than 35 inquiries from stations. Almanac Newsreel, which now is sold tions indicate and other that banks Mr. Michelson said he has ac- in more than 87 markets. Several financial institutions and local gasoline quired scripts and is having the months later, the Sherman Grinberg companies are active advertisers. programs produced in Film Libraries Inc., New York, which Greatest Headlines and Milestones Australia. In addition, he is preparing for has access to footage from several both treat one significant news story U.S. distribution of other radio newsreel organizations, fashioned in a five-minute episode. Almanac de- serials including The Clock, Greatest Headlines of the Century, votes each segment to one outstanding Famous Jury Trials, The Hidden which has been bought in 56 markets. news event of a specific date -Pearl Truth, Squad Room, Official De- Earlier this summer, Pathe News Pro- Harbor, on Dec. 7, for example. The tective and Sherlock Hohnes. ductions, New York, created Milestones series are offered to stations on a library of the Century, and the series is sched- basis for unlimited use. Stations tend to uled to be aired in 21 markets, start- slot them before or after their regular ing in early September. newscasts, though Mr. Morros indi- Olympics coverage is Both Almanac and Greatest Headlines cated that some stations reported they are being distributed by Official Films, are reducing their feature film time by complicated by variety New York, while Milestones is handled five minutes to accommodate Almanac by Cinema -Vue Corp., New York. Pro- in late afternoon or late evening time. Seventeen foreign tv and radio com- gramming is designed for showing 365 He added that some stations run the panies from 58 nations are on the scene days a year. program as many as four times a day, of the XVII Olympic Games in Rome Richard B. Morros, who produces starting with early morning through late feeding immediate reports of the ath- Almanac and is credited with conceiv- evening. letic events back to their respective countries. Theodore Trancu, Rome correspondent for Wide World Information Ser- vices, New York, last week described such seemingly complicated operations as (1) the Eurovision Network which links 20 million tv sets in 18 European nations; (2) the Japanese "photogram" system, separate telephoto picture transmission with a dubbed -in sound track and (3) CBS-TV which must convert from its video tapes the 625 line Italian image into the 525 line American image, jet the tapes to the U.S., and install them on mobile video tape units for same day showing. RAI -TV (the Italian state-owned tv company) will telecast all 95 hours of sporting events; Eurovision will telecast 60 hours and CBS 20 hours with an option to pick up special events not broadcast by either RAI-TV or the Eurovi- sion Network. Other statistics: 350 correspondents and commentators speaking 15 different "The Big Three" This sequence three leaders -Stalin, Roosevelt and languages; 400 Italian technicians, and from Almanac Newsreel catches the Churchill -at the Yalta conference. 8,000 athletes.

50 BROADCASTING, September 5, 1960 IN WSPA -TV's GREAT MARKET AREA

---.--., PEOP LS =POW POWER)

Here in the Prosperous Piedmont area of the Carolinas is a mighty buying power being unleashed daily. The Owens- Corning Fiberglas plant at Anderson, S.C. (pic- tured above) is an example of the new industries which are making business hum in the Southern Piedmont. New industries pouring millions of dollars into the skilled labor force of this area . and the increas- ingly high living standards of the people creates a constant demand for new products. WSPA -TV sells these products to an audience with a one and one half billion dollar appetite. Each new industry that locates in this rich area adds to the buying power of WSPA -TV's public ... and more industries are coming almost daily. WSPA -TV, with its studios in Spartanburg and transmitter on Paris Mt. (1182 ft. above average terrain) I near Greenville is "closest with the mostest" to serve the Spartanburg -Greenville SUPERmarketl ¡ WSPA - TV AM FM TV SEAL SPARTANBURG, S. C. channel OF GOOD PRACTICE a National Representatives: GEORGE P. HOLLINGBERY CO.

BROADCASTING, September 5, 1960 51 Once again records were shattered as more than 75,000 spectators witnessed the colorful Parade of Champions preceding the 1960 All- American at Derby Downs. The parade, largest in Derby history, included over 2,500 people in 50 bands and marching units.

Andy Williams, popular TV singer and record- Hats off to ing star, wins the Oil Can Trophy. lack Izard, Chevrolet advertising manager, makes the presentation as western star Dale Robertson Derby sponsors and Craig Stevens (TV's Peter Gunn) look on. Mr. K. E. Staley, general sales manager of Chevrolet, presents the $5,000 Scholarship Award to the 23rd All- American winner, around Fredric Lake of South Bend, Ind. the world!

Without your help we know the Soap Box Derby could never have reached such heights of success and popularity. Now that "Derby fever" is over for 1960, Chevrolet joins more than 50,000 boys all over the world in saying thanks a million to all the Derby sponsors. We hope you'll be working with us again next year on the "greatest amateur racing event in the world." . . . In one of the early rounds of the 23rd All - Chevrolet Division of General American, the Levittown, N. Y., champion edges contestants from Endicott, N. Y. and Motors, Detroit 2, Michigan. Lynchburg, Va. 168 boys Fulton (N.Y.) BPOE 830 Roswell (N.M.( Daily Record Gary (Ind.) Post- Tribune Sacramento (Cal.) The 20 -30 representing these Glen Burnie (Md.) Capital Club, Sacramento No. 1 & Gazette Press KCRA Radio and TV 168 newspapers, Grand Junction (Colo.) Saginaw (Mich.) Jr. Chamber Daily Sentinel of Commerce radio & TV stations, Greeley (Colo.) Jr. Chamber St. Catharines (Ont.) v of Commerce and KYOU -Radio Standard Ltd. .. civic and Greensboro (N.C.) Jr. St. Charles (MO.( Daniel _ - _.":;;" fraternal groups Chamber of Commerce Boone Derby Assn.(Com- Hamilton (Ohio) Jr. Chamber mittee of Moose Lodge) raced in the 1960 of Commerce St. Marys ¡Pa.) Daily Press Hancock (Mich.) Fraternal Publishing Co. All- American Order of Eagles St. Paul (Minn.) Jr. Chamber Hartford (Conn.) Times of Commerce Soap Box Derby. High Point (N.C.) Jr. Salem (Ore.) Capital Journal Chamber of Commerce Salisbury (N.C.) Recrea0on Aberdeen (Wash.) Active Club Houston (Texas) Jr. Chamber Department of Akron (Ohio) Beacon Journal Commerce San Antonio (Texas) Express - Albany (Ga.) Optimist Club Hudson (N.Y.) Jr. Chamber News Athletic Assn., Albuquerque (N.M.) Tribune of Commerce Express Publishing Company Huntington (W. Va.) Alton (111.1 Jr. Chamber of Jr. San Bernardino (Cal.) The Commerce Chamber of Commerce Sun Company Amarilla (Texas) Jr. Chamber Indiana (Pa.) Evening Gazette San Diego (Cal.) Union of Commerce Indianapolis (Ind.) Star Sandusky (Ohio) Newspapers, Ambridge (Pa.) BPOE 983 and Jacksonville (Fla.) Jr. Inc. Chamber Commerce The Times of Savannah (Ga.) Jr. Chamber of Amsterdam (N.Y.) Elks Lodge Kalamazoo (Mich.) Commerce WKZO AM -TV No. 101 and Rotary Club Seattle (Wash.) KING Anderson (Ind.) Herald Kansas City (Mo.) Ararat Boadcasting Co. Shrine Temple Anniston (Ala.) Jr. Chamber Sheboygan (Wis.) Press Knoxville (Tenn.) Jr. Chamber of Commerce, WHMA Radio Publishing Co. and Anniston Park Board of Commerce Sidney (Ohio) Jr. Chamber of Asheville Kokomo (Ind.) Tribune and (N.C.) Jr. Chamber Commerce and Sidney of Commerce, Inc. Foremen's Club Printing & Publishing Co. Ashland (Ohio) Jr. Chamber Lancaster (Ohio) Eagle Sioux City ¡Iowa) Jr. Chamber of Commerce Gazette Co. of Commerce Austin American - Laredo (Texas) Times (Texas) Sioux Falls (S.D.) Argus- Statesman Lawrenceburg (Ind.) Press Leader Smyrna (Ga.) Bangor (Maine) Daily News Levittown (N.Y.) Tribune Jr. Chamber of Commerce Beloit (Wis.) Daily News Levittown (Pa.) Bristol Southampton (N.Y.) Lions Bernardsville Courier and Levittown Times Club, (N.J.) Inc. and Bridgehampton Somerset Hills Jaycees Long Beach (Cal.) Losor Lions Club, Inc. Big Spring (Texas) Herald Chevrolet Dealers Assoc. South Bend (Ind.) Jr. Chamber Los Angeles (Cal.) Chevrolet Birmingham (Ala.) News, of Commerce Optimist Club, WABT -TV, Dealers' Service Springfield WABT -Radio Lubbock (Texas) Avalanche - (Mass.) Jr. Chamber of Commerce Bloomington (Ind.) Daily Journal Herald Telephone and Jaycees Lynchburg (Va.) Jr. Chamber Spring Valley (Ill.) Jr. Chamber of Commerce Bluefield (W. Va.) Jr. of Commerce, Inc. Chamber of Commerce Magnolia (Ark.) Jr. Chamber Staten Island (N.Y.) Kiwanis North Bowling Green (Ky.) Warren of Commerce Club of Shore County Jr. Chamber of Mankato (Minn.) Jr. Chamber Stockton (Cal.) Karl Ross Post Commerce of Commerce No. 16, American Legion Bradford (Pa.) Journal Mansfield (Ohio) News-Journal Tacoma (Wash.) News Tribune Brooklyn (N.Y.) World Telegram McKeesport (Pa.) Daily News Tallahassee (Fla.) Democrat and The Sun Publishing Co. Tampa (Fla.) WTVT -TV and Jr. Canton (Ohio) Jr. Chamber of Meridian (Miss.) Star Chamber of Commerce Commerce Michigan City (Ind.) Jr. Temple (Texas) Exchange Club Charles City (Iowa) Knights of Chamber of Commerce Toledo (Ohio) Jr. Chamber of Pythias and Jr. Chamber of Middletown (Ohio) Optimist Commerce Commerce Club, Inc. Torrington (Conn.) Radio Charleston (W. Va.) Jr. Chamber Midland (Texas) Jr. Chamber Station WTOR of Commerce of Commerce Torrington (Wyo.) Telegram Charlotte (N.C.) Carolina Minneapolis (Minn.) Jr. Trenton (Mo.) Jr. Chamber of Broadcasting Co. Commerce Chamber of Commerce and KTTN Radio Cheyenne (Wyo.) Jr. Chamber Mission City (B.C.) Fraser Waco (Texas) News Tribune and of Commerce Valley Record Ltd. Times Herald Chico (Cal.) Golden Empire Moses Lake (Wash.) Jr. Broadcasting Co. Chamber of Commerce Warren (Ohio) Tribune Chronicle Warsaw (Ind.) Kosciusko County Cicero (111.1 Life Newspaper Muncie (Ind.) Star Shrine Club Cleveland (Ohio) The Plain Natchez (Miss.) Times Washington (D.C.) National Dealer New Albany (Ind.) Tribune Columbia (Mo.) Missourian Broadcasting Co., Inc. New Orleans (La.) States Item WRC -TV -WRC Conshohocken (Pa.) The New Philadelphia (Ohio) Jr. Watertown (S.D.) Public Opinion American Legion Chamber of Commerce Westbrook (Maine) Jr. Chamber Coshocton (Ohio) Jr. Chamber Hampton Newport News (Va.) of Commerce of Commerce Roads Jr. Chamber of Crawfordsville (Ind.) Jr. Commerce West Palm Beach (Fla.) Firemen's Benevolent Association, Inc. Chamber of Commerce Norfolk (Neb.) Optimist Club Clubs Wichita (Kansas) Beacon Dallas (Texas) Optimist Norfolk (Va.) Virginian Pilot of Dallas, Inc. Winston -Salem (N.C.) Jr. Oakland (Cal.) Tribune Dayton (Ohio) Jr. Chamber of Chamber of Commerce Omaha Optimist Club Commerce of Greater Dayton, (Neb.) Wooster (Ohio) Daily Record Champions from Venezuela, Hawaii, Puerto Rico, the Philip- Inc. of Omaha Youth Foundation Orange (Va.) Jr. Chamber of Youngstown (Ohio) Jr. Chamber pines and West Germany gather around the Hawaiian Daytona Beach (Fla.) Kiwanis of Commerce Club of Halifax Area Commerce boy's car at Derby Downs Topside area. Owensboro (Ky.) Messenger & Germany, Adam Opel A/G Moines Jr. Chamber Des (Iowa) Inquirer Hawaii, Honolulu Advertiser; of Commerce Va.) Parks & Rae. Dept.; Aloha Detroit (Mich.) News Parkersburg (W. Jr. Chamber of Commerce Motors; Service Motors Ltd. Dover Lions Club (N.H.) Pasadena (Cal.) Foothill Philippines, Northern Motors Duluth (Minn.) Herald and News Chevrolet Dealers Assoc. & International B. F. Tribune and Jr. Chamber of Pensacola (Fla.) Fiesta of Goodrich Corporation Commerce Five Flags Puerto Rico, Caribe Motors DuPage County (III.) Jr. Peoria (Ill.) West Central Corporation, "El Imparcial," of Chamber Commerce Broadcasting Co. International B. F. Goodrich Elkhart (Ind.) Jaycees, Inc. Petersburg (Va.) Progress -Index Corporation Ellwood City (Pa.) Ledger Phoenix (Ariz.) KOOL Radio - Venezuela, General Motors Endicott (N.Y.) Daily Bulletin TV, Inc. de Venezuela, C. A. The and Station WENE Portland (Ore.) Oregon General Tire & Rubber Co., Eugene (Ore.) KORE -Radio Television, Inc: KPTV International Division - Roebuck de Venezuela, Evansville (Ind.) Jr. Poughkeepsie (N.Y.) Jr. Sears, A. and Y.M.C.A. Chamber of Commerce Chamber of Commerce S. Flint (Mich.) Journal Providence (R.I.) WICE Radia Ft. Dodge (Iowa) Jr. Chamber Ravenna -Kent (Ohio) Record - of Commerce Courier Ft. Lauderdale Ma.) News, Roanoke (Va.) Time, World - Optimist Clubs of Broward News and Optimist Club of County, Parks and Recreation Roanoke, Inc. Mr. E. N. Cole, general manager of Chevrolet and vice Dept. Rochester (N.Y.) Times -Union president of General Motors, presents the championship Ft. Worth (Texas) Star -Telegram Rock Island (Ill.) Blackhawk trophy to Fredric Lake of South Bend, Ind., while the boy's Fredericksburg (Va.) Free Shrine Club and Davenport parents and Akron Mayor Leo Berg offer congratulations. Lance -Star Newspapers, Inc. adept at mixing art with commerce, to the advantage of both. "If we have proved anything," Mr. Saudek said, in contemplating his 1960- 61 workload, "it is that you can make money reproducing quality shows without compromising standards." He is aware that this principle has not been universally embraced. "For years industry leaders have pontificated about television's potential as the greatest mass medium of all time," he said, "but television isn't anywhere near its potential yet. "It's the networks that have to be the catalysts for upgrading programming. They make the critical decisions. They decide which programs are going on the air." The Saudek Schedule So far Mr. Saudek has succeeded in persuading the networks to decide in favor of all but seven of the 33 hour and 90- minute shows that Robert Saudek Assoc. has in rehearsal or on the drawing board for 1960 -61. Nine shows of The Dow Hour of Great Mysteries, sponsored by Dow Chemical Co., have been scheduled on NBC -TV Tuesdays at 10-11 p.m., starting with "The Datchet Diamonds" starring Rex Harrison and Tammy Grimes Sept. 20. Four 90- minute programs of Leonard Bernstein and the New York Philharmonic under sponsorship of Ford Motor Co. will be presented on CBS -TV (dates not set). Thirteen Omnibus hours will be shown on NBC -TV Sundays at 5 -6 p.m.; of these, seven have been bought by Aluminium Ltd. which will also sponsor the same telecasts on the Canadian Broadcasting Corp. The only Saudek project that still is seeking network time is 7 Wonders of the World, seven hour programs being prepared for New York's new Lincoln Center for the Performing Arts. It is Mr. Saudek's hope that this series will get network exposure this winter. PRACTICAL EGGHEAD In some of these cases, Mr. Saudek simplified the networks' decision -making process by delivering sponsors as well With his knack of making culture pay, as shows. He is credited with the sale Saudek's starting his biggest season of his mystery hours to Dow Chemical tv and the seven Omnibus productions to Though its beginning is still several television stream in more ways than Aluminium, which was an Omnibus weeks away, the 1960 -61 season of one. Critics have deplored the new sponsor in earlier seasons. network television has already been season's promise of a glut of bread - Two Different Jobs Mr. Saudek's marked as the year live television died. and- butter programming and a dearth background has fitted him to perform It may be true that more network of cultural fare. Yet it will be in 1960- the dissimilar jobs of salesmanship and programming will come out of film cans 61 that Mr. Saudek's Omnibus, which creative production. than ever before, but it is also true has presented everything from Greek He was born (in Pittsburgh, June 11, that for one of live television's chief tragedy to the ultra- modern dance, re- 1911) to parents who were both mu- apostles 1960 -61 will be the biggest turns to television after a year of home- sicians. His father was an orchestra year of his career. Robert Saudek, head lessness. conductor and musical director of of Robert Saudek Assoc., has 33 shows Mr. Saudek's contemporaries in tele- KDKA. His mother was a violinist. At in work-all to be live or taped in vision program production often call the age that other toddlers are taken live technique. Last season he did 17 him the egghead of their craft. If he to the zoo, Mr. Saudek was taken to shows, the year before 15. is an egghead, he is also hard -boiled. the theatre and concert hall. Mr. Saudek is running against the No one in television has been more By the time he reached college he

54 (PROGRAMMING) BROADCASTING, September 5, 1960 had developed an insatiable taste for Benson, vice president for business af- a Saudek associate, "to attract girls culture, but he had become familiar fairs (Princeton, Phi Beta Kappa); from Wellesley, Radcliffe, Bryn Mawr enough with commercial radio, through Walter Kerr, drama consultant (former and Vasser." his father's connection with KDKA, to professor at Catholic U., Washington, Range in Reading The atmosphere understand that culture must be paid D.C., and drama critic for the New to which these girls are drawn may be for. At Harvard, while studying for a York Herald-Tribune); Richard Thom- described by listing the reading material bachelor's degree in government, he as, production controller (U. of North that is laid out in the RSA reception an announcer at WBZ Bos- Carolina); Michael Ritchie, assistant worked as room. In addition to the usual selection ton. After getting his degree and a to Mr. Saudek (Harvard); and a work of broadcasting and show business pub- Phi Beta Kappa key in 1932, he re- force of secretaries and clerks who turned to Pittsburgh and joined KDKA speak and dress with the kind of as- lications available in New York radio - as a continuity editor. sured casualness that exclusive wom- television offices, Robert Saudek Assoc. At night he studied law at Duquesne en's colleges cultivate. "We seem," said provides waiting visitors with the latest U., but his course was still incomplete when, in 1938, he went to New York to become assistant to the sales manager of NBC. In 1942, when NBC's Blue Net- work evolved into ABC, he joined it as assistant to Edgar Kobak, executive vice president (afterward president of Mutual and now a business consultant). Except for wartime service in Armed Forces Radio in Europe Mr. Saudek was with ABC until the fall of 1951. He was vice president in charge of public affairs, publicity, continuity and research and had collected three Peabody Awards for his radio productions of Hiroshima, Communism -U.S. Brand and Clear and Present Danger when he left ABC to head the Tv -Radio Workshop of the Ford Foundation. Ideal Marriage The Workshop was a job that might have been created for him. The Ford Foundation wanted to develop cultural television programs Star attraction Robert Saudek has a tions of Leonard Bernstein and the that attracted big enough audiences to knack of persuading performers and New York Philharmonic this year. be commercial vehicles. Losses were personalities from other media and When Boston attorney Joseph Welch underwritten by foundation funds. professions to try tv. Leonard Bern- was asked why he stooped to appear The Workshop's Omnibus was tv's stein (at right in picture above), has on television, he replied: "If it's good first 90- minute program. In its seven done several shows for Saudek enter- enough for Bob Saudek, it's good years on the air Omnibus received 75 prises, will do four hour -long produc- enough for me." awards, including three Peabodies. Mr. Saudek produced more than 150 Omnibus shows, containing 500 different features and running through the widest range of subject matter any television program has attempted. In the spring of 1957 the Founda- tion withdrew its support having concluded that Omnibus had served its purpose of proving that quality television could support itself. For a secret price Mr. Saudek bought the rights to the Omnibus programs and to the name, and he established Robert Saudek Assoc. Robert Saudek Assoc. was a new name for the same kind of organization that Mr. Saudek had run at the Tv -Radio Workshop. RSA consists of a small, permanent staff including Mr. Saudek; Allistair Cooke, former U.S. correspondent for England's Manches- ter Guardian and Omnibus host; Jack Saudek formula The Omnibus pro- be "ideational in orientation but never- Perlis, information consultant (Harvard duction of "Boswell's Life of Samuel theless entertaining." He believes "in graduate); David J. Oppenheim, asso- Johnson" was among the "most excit- art, not artiness." The idea of quality ciate producer (Eastman School of ing" shows Mr. Saudek thinks he has programming is not enough, he says. Music and Julliard); Mary V. Ahearn, done. It featured Peter Ustinov (1) The execution of the idea will deter- feature editor (Radcliffe); Henry May, and Kenneth Haigh. Mr. Saudek says mine its success. You can't be stuffy," production designer (Yale); George M. the objective of his programming is to says Mr. Saudek.

BROADCASTING, S.ptsmb.r 5, 1960 SS Our Altruism Backfired

Now that the smoke of the political conventions in Los Angeles and Chicago has cleared away -and our local television reporting crews have returned to their home bases -we wish to report a statistic: Our stations were 100% successful in selling coverage of both conventions in every Corin- thian market. We fielded a 14 -man team -complementing CBS's superb national coverage -to achieve local and regional coverage, to tell an intensive story of our respective state delegations, and to view national events with local eyes. We did this with our eyes open, hardly daring to hope for extensive sponsorship, fully prepared to underwrite the expense in the interest of service. The fact that we didn't have to is a tribute to the enlightened local, regional and national sponsors who saw the Pprestige-and g commercial -value of +. our local coverage. Among the comments: "Countless compliments attest that convention programs gave us a prestige vehicle for primarily institutional messages. We feel that other advertisers throughout the country should watch this sort of thing carefully and evaluate its possible future value to themselves." -Texas National Bank (Agency: Goodwin -Dan- nenbaum) on KHOU -TV, Houston. "Purchase of both conventions gave complete saturation of our market ... KOTV spending lot of money and effort bringing local angle to our public. Excellent opportunity for advertising." -Safeway Stores (Agency: Perry Ward Asso- ciates), co- sponsor with Conoco Gasoline (Ben- ton & Bowles), on KOTV, Tulsa. "Corinthian's convention coverage gave us saturation with dominance, intense audience interest -and lots of family audience per dollar." -Bonsib, Inc., agency for meat packer Peter Eck - rich & Son, on WANE -TV, Ft. Wayne. "Through KXTV's locally oriented convention coverage with Shell's regular newscaster, Hank Thornley, people of Sacramento area will continue to associate Shell with important news presentation. This is an ideal combination of audience service and commercial impact." -Shell Oil Co. (J. Walter Thompson, San Fran- cisco) on KXTV, Sacramento.

It is heartening to prove that good public affairs programming is also good business. Each Corinthian station will continue to explore op- Responsibility in Broadcasting portunities to bring such programming to the attention of sponsors who recognize that service and commercial effectiveness go hand in hand.

56 issues of Horizon, Realities, History To- number of programs for which he day, Saturday Review of Literature and played. Since February 1959 this con- American Heritage. tingency has been covered by union Mr. Saudek's life is wrapped up in contract stipulation between NBC and his work and his family. He is married the AFM. to the former Elizabeth Koch of Pitts- burgh and they have five children - POST -48 FILMS Richard, 20, a Harvard student who has worked this summer as a copy boy for the New York Times; Christopher, Warner Canadian sale 18; Robert Eliot, 15; Mary Elizabeth, shrouded in mystery 12, and Stephen, 7. They live in Bronx - ville, N.Y. The status of the sales of 122 Warner Work takes up the bigger part of Bros. post -48 features to Creative Tele- Mr. Saudek's schedule, at times claim- film & Artists Corp., Toronto, sched- ing 18 hours per day. He reads omniv- uled for consummation last Thursday orously in search of subjects for tele- (Sept. 1) but complicated by an injunc- vision production. As one acquaintance tion application, remained a hush -hush said the other day: "Those bags under affair at week's end. his eyes are from bouts with books, not Spokesmen for Warner Bros. and bottles." Creative Telefilm would not discuss the His search for material and talent project and would not indicate if the sometimes turns up both in unexpected contract had been signed or the date places. While on a visit at Harvard last delayed. Several months ago, Warner spring he looked in on a college play and Creative Telefilm announced they with the improbable title, "Oh, Dad, had reached an agreement under which Poor Dad, Mama's Hung You in the the latter would acquire tv rights to the Closet and I Am Feeling So Sad." Mr. features for $11 million and a commit- Saudek decided that television wasn't ment to pay Warner additional funds, ready for this production, but he was depending on tv revenues. impressed with the direction of the Several weeks ago the American Fed- show. He hired Michael Ritchie, the eration of Musicians asked the U.S. director, to be his assistant after gradu- District Court for the Southern District ation last June. of New York for an injunction to halt In his frequent travels, Mr. Saudek the sale on the ground that under the encounters businessmen from other terms of a contract with the AFM, fields and has become disturbed by Warner was required to obtain the con- what he detects as a growing attitude sent of the union before it could release of tolerant amusement, if not contempt, the features (containing music) to tv. toward television. Judge William B. Herlands had not is- "We start to talk about the business sued a decision by last Thursday, al- we're in," he recalled last week, "and though AFM had urged him to reach when I say, 'I'm in television,' there's a verdict by that date. always a giggle or a snicker. It's as if In a hearing before Judge Herlands I had said I was a bookie. earlier in the week, Warner contended "I think those of us working in tele- that the AFM cannot enforce its con- vision ought to raise our sights contract because AFM is no longer the bar- tinually so the image we present to gaining agent for musicians at Warner outsiders will be one they can respect, Bros. (the Musicians Guild of America even admire." now has jurisdiction at motion picture studios). Warner also argued that the OKOTV AFM wins back pay injunction should not be issued because TuLSA(H-R) the AFM has adequate remedy at law The American Federation of Mu- in a suit for damages. OKHOU-TV sicians announced last week that a set- AFM insisted that it was the bargain- HousroN (H-R) tlement has been reached with NBC ing agent at the time the 122 motion KXTV under which 20 NBC staff musicians pictures were produced. Union spokes- SACRAMENTO (H-R) and eight or 10 extra sidemen will re- men said they are attempting to obtain ceive up to about $2,000 per man for re -use payment for musicians who per- eWANE -TV work they performed on The Perry formed for the films. FORT WAYNE (H -R) Como Show three years ago. WISH -TV AFM officials said that the program moving INDIANAPOLIS (H -R) was shown in England three years ago `Oscar's' without compensation to the musicians to ABC next year WANE -AM who performed for the shows. The FORT WAYNE (H -R) union and the network, they said, have At a cost of $561,000 per year, and WISH -AM been negotiating the issue for three "subject to formalization" of contract, INDIANAPOLIS (H-R) years and last week agreed on a settle- ABC has been awarded, on an exclu- ment in excess of $50,000. AFM said sive basis for the next five years, all that each musician, staff or extra, will radio -tv broadcast rights in the U.S. and g 3 a 3 s Jal g receive a share in proportion to the Canada, to the annual Academy of Mo- 57 tion Picture Arts & Sciences "Oscar" on the island of Formosa, has the sequence The Violent Years. award ceremonies, starting with the received permission of WBT Charlotte, Series began Aug. 20 with "Marked April 1961 event. N.C., to rebroadcast the two -hour ex- Woman," starring Humphrey Bogart, Under the agreement jointly an- cerpt of the spy trial of Francis Pow- has such pictures as "Hatchet Man" nounced last week (Aug. 29) by B.B. ers that WBT had picked up and re- and "Tiger Shark," both with Edward Kahane, academy president and Tho- corded from Radio Moscow. In making G. Robinson, and another Bogart mas W. Moore, ABC-TV vice-president the request Radio Liberation explained starrer, "Racket Busters," scheduled in charge of programming, the academy that its receiving monitors in New York for the weeks ahead. will put on the had been unable to tape the Moscow 90 minute broadcast and Comeback trail Featuring interviews also have "reasonable" approval broadcast at that time. WBT makes it of the with such guests as Roy Campanella, advertiser who will sponsor the event a regular practice to pick up Russian injured baseball player who now is host annually. There will be no local station short-wage propaganda programs in of a tv series, Comeback is a public break announcements. The academy English for its series called Radio Mos- service program of WMAR -TV Balti- will underwrite all program costs, with cow. The series is syndicated and cur- more shared with three other stations. ABC participating in specified produc- rently heard on more than 20 radio stations. The Moscow line is rebroad- The taped program is exchanged with tion costs such as lighting and also pro- those of other coordinating motion, cast with commentary and analysis by stations "as according to Mr. Kahane. The a joint public service endeavor to fur- deal also includes flexi- WBT staffers. The station was partic- a provision for ther enhance the industry's prime image bility of format should the 90 minute ularly on the alert for the Powers and purpose," according to WMAR- program run overtime. trial excerpts. TV. Participating are WOR -TV New NBC has had the annual show for Station -to- station A popular daily York, WSB -TV Atlanta and WHAS- the past eight years, initially sponsored exercise program featuring John Hills, TV Louisville. The Baltimore station commercially, but the last three years health director of KDKA -TV Pitts- presents the program on alternate sponsored by the film industry itself. burgh, will be syndicated to WSAZ -TV Wednesdays, 5 :15 -5:30 p.ni. ABC's sealed bid topped NBC by an Charleston -Huntington, W. Va. undisclosed margin this year. CBS' low bid was eliminated a few weeks ago Violence revisited Recalling the mid - Film sales (BROADCASTING, Aug. 29) and the net- 30's, called the "violent years" by some "Blockbuster Package" (Jaylark) work did not resubmit a new one. American historians, and the flood of Sold to WJAR -TV Providence; gangster pictures produced then, with WFLA -TV Tampa; WRDW -TV Au- Program notes such rising new stars as Edward G. gusta, Ga.; WRVA -TV Richmond, Va.; Robinson, Humphrey Bogart and James WVEC -TV Norfolk; WIS-TV Columbia, Powers pick -up Radio Liberation, Cagney, KHJ -TV Los Angeles has set S.C.; KFSA -TV Ft. Smith, Ark.; WBNS- propaganda station with powerful aside late Saturday evening for a new TV Columbus, Ohio; WEHT (TV) transmitters in Munich, Germany, and series of theatrical movies and called Evansville, Ill.; KPLC-TV Lake Charles, La.; WLVA -TV Lynchburg, Va.; WJTV (TV) Jackson, Miss., and KGNS -TV Laredo, Tex. Now in 119 markets. "Science- Horror Features" (United Artists Assoc.) Sold to KRIS -TV Corpus Christi; KGMB and KHVH -TV, both Honolulu; WEGA -TV Jacksonville; KLFY-TV Lafayette, La.; WPTV (TV) Palm L'eeYii, L'ee)"ii, Beach, Fla.; WJHG -TV Panama City, Fla.; WTVH (TV) Peoria, Ill.; KCSJ- TV Pueblo, Colo.; KCRA -TV Sacra- Ohhhh mento, Calif., and WSLA (TV) Selma, Ala. "First Re -Run Package to Australia" (International Television Programs) Sold to Amalgamated Television Services, Sydney, for all of Australia. Also a six show package of first -run

You'll find more than just a moo -moo here features were sold to ATN Sydney and and a quack -quack there in the growing GTV Melbourne. Washington, N C. Greenville-Washington Market. In 1959, one - "Pre -'48 Paramount Features" (MCA - half of the state's Billion Dollar Farm income TV) was in this market dominated by WNCT and Sold to WMBD -TV WITN. Take a close look at all the fertile Peoria; KGLO- CHANNEL 9 TV and KEYC -TV Mason City, and facts before planting your next campaign. WNCT Avails and details are yours for the asking. CBSGREENVILLE. N. C. WJXT (TV) Jacksonville, Fla. ABC "Shotgun Slade" (MCA -TV) Sold to KNXT (TV) Los Angeles; P. Ballantine & Sons, brewers, for an "ONE OF THE TOP 100 MARKETS" upstate New York market, and R. J. Reynolds for two markets in Well over 1,000,000 Population Kentucky - Set Count 200,000 and Wisconsin.

58 (PROGRAMMING) BROADCASTING, September 5, 1960 cam atisco" "TRACKDOW N

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NATIONAL REPRESENTATIVES: PETERS, GRIFFIN, WOODWARD, INC. Associate AM -FM Station WWJ Owned and Operated by.Th Detroit Nws

BROADCASTING, September 5, 1960 59 THE MEDIA TV REVENUE -PROFIT HITS NEW HIGH FCC reports total time sales top billion dollar mark in 1959

Running counter to the prevailing ex- 40,270 in 1959 compared to 39,382 in total revenues of $576.1 million, up perience of American industry, tv's 1 959 1958. 11.5 %, and total profits, before federal financial revenues and profits continued Other highlights of the 1959 tv fi- income tax, of $87.9 million, up 14.2 %. their upward spiral in both categories. nancial report: These figures include revenues from the Based on FCC's official release last Twelve tv stations reported reve- network's 17 owned and operated sta- week, total tv revenues for 1959 soared nues of over $7.5 million. Average tions as well as from network opera- to a new high of $1.163 billion-13% expenses totaled $6.3 million -$1.5 tion. over 1958's $1.03 billion. Revenues in- million for salaries and wages. $1.6 Network owned stations accounted clude all income from the sale of time, million for film, $350,000 for talent, for only 23.9% of total revenues, but talent and program material. $250,000 for depreciation and $2.6 63.6% of the profits. Tv's profits, before federal income million for all other costs. Of the 496 tv stations reporting a tax, also reached a new high-$222.3 Total revenues from the sale of full year's earnings, 74.6% reported a million, up 29.3% over 1958's $171.9 network time went up 5% to $445.8 profit; 25.4% a loss. Only 8.4% of the million. million. Revenues from time sales to 107 pre- freeze vhf stations reported a The general pattern of American national and regional advertisers rose loss; 25.9% of all post- freeze stations business in the last few years has been 22.9% to $424.2 million, and to local reported a loss. a continued climb in total revenues, advertisers up 10.6% to $200.6 million. There were 69 uhf stations operating but with profits down because of hiked Total time sales amounted to $1,070.6 for the full year; 35 reported a profit, expenses. These stem mainly from the million. This was an increase of 12.6% and 34 a loss. increasing cost of raw material and over the 1958 figures. Total revenues of the 77 uhf sta- labor. The sale of time only was divided tions were $28 million up from $26.1 In tv for 1959, expenses climbed, as follows: network time to national ad- million reported by 79 uhf stations in but remained relatively stable in rela- vertisers, 41.6 %; national and regional 1958. Total loss for the 77 uhf outlets tion to income. Total expenses increased spot, 39.6 %, and local advertisers, was $500,000, compared to a loss of 9.7% over 1958- $941.6 million com- 18.8 %. This is roughly the sanie divi- $2.2 million for 79 stations in 1958, pared to $858.1 million. The number sion as in 1958. and of $3.5 million for 88 uhf stations of employes remained fairly constant- The three tv networks reported in 1957.

How tv fared in the leading multi- station markets last year Time Sales: No. Re- National No. of porting and Stations $25,000 Regional Local in or More Advertisers Advertisers Total Total Total Total Opera- Time and and Stations Broadcast Broadcast Broadcast Tv Markets tlon Sales Networks Sponsors' Sponsors' Reporting Revenues' Expenses Income' (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Albany -Schenectady-Troy, N.Y. 3 3 $1,496,134 $3,279,405 $1,015,374 3 $5,222,118 $3,943,457 $1,278,661 Albuquerque, N.M. 3 3 387,902 529,902 956,101 3 1,789,833 1,770,950 18,883 Altoona- Johnstown, Pa. 3 3 926,270 1,902,886 610,951 3 3,173,158 1,834,822 1,338,336 Amarillo, Tex. 3 3 390,082 558,295 1,019,093 3 1,902,348 2,209,812 307,464 - Atlanta, Ga. 3 3 1,665,402 3,882,260 1,927,247 3 6,843,594 4,708,288 2,135,306 Austin, Rochester, Minn., Mason City, Iowa 3 3 331,590 675,986 656,491 3 1,657,455 1,255,544 401,911 Bakersfield, Cal. 3# 3 °0 o. 3 Baltimore, Md. 3 3 2,095,636 5,791,622 2,741,610 3 9,501,287 6,771,219 2,730,068 Boise- Nampa, Ida. 3 3 198,110 264,712 490,316 3 957,654 1,031,245 73,591- Boston, Mass. 3 3 3,620,473 13,191,035 5,250,745 3 19,531,021 10,929,423 8,601,598 Buffalo-Niagara Falls, N.Y. 3 3 2,120,106 6,081,427 2,528,814 3 9,489,944 5,535,546 3,954,398 Cape Girardeau, Mo., Paducah, Ky., Harrisburg, Ill 3 3 496,649 1,137,936 288,755 3 1,776,337 1,167,388 608,949 Cedar Rapids -Waterloo, Iowa 3 3 767,833 1,570,413 406,612 3 2,586,691 2,466,645 120,046 co Champaign- Urbana -Danville, Ill. 3# 2 to se 3 ee so es Charleston -oak Hill- Huntington, W. Va., Ashland, Ky. 4 4 1,141,334 1,785,071 1,079,074 4 3,862,435 3,602,799 259,636 Chattanooga, Tenn. 3 3 625,244 789,939 666,966 3 1,964,280 1,864,852 99,428 Chicago, Ill. 4 4 6,157,995 25,326,700 8,089,590 4 38,853,073 25,459,885 13,393,188 Cincinnati, Ohio 3 3 1,921,896 5,226,882 2,316,267 3 9,693,834 6,022,752 3,671,082 Cleveland, Ohio 3 3 3,410,650 9,004,293 3,378,499 3 15,597,292 8,556,984 7,040,308 Colorado Springs -Pueblo, Colo. 3 3 218,931 422,896 694,899 3 1,409,278 1,281,157 128,121 Columbus, Ohio 3 3 1,658,513 4,037,519 2,059,597 3 7,359,814 5,244,038 2,115,776 Dallas -Fort Worth, Tex. 4 4 2,151,027 4,528,844 3,130,689 4 9,154,910 6,874,851 2,280,059 Denver, Colo. 4 4 1,170,728 3,339,662 2,540,518 4 6,762,529 5,010,769 1,751,760 Des Moines -Ames, Iowa 3 3 1,714,493 2,354,917 623,101 3 3,555,151 3,070,381 484,770 Detroit, Mich 3 3 4,255,444 10,042,253 4,406,172 3 17,448,502 9,774,506 7,673,996 El Paso, Tex. 3 3 324,770 688,084 781,002 3 1,769,313 1,693,224 76,089 Evansville, Ind.- Henderson, Ky. 3 3 515,709 688,194 702,182 3 1,745,278 1,557,276 188,002 Flint- Saginaw -Bay City, Mich. 3 3 801,836 1,430,015 573,351 3 2,529,859 2,731,188 201,329 - Fort Wayne, Ind. 3 3 689,688 919,222 819,191 3 2,294,557 2,114,808 179,749 Fresno, Cal. 3 3 793,309 1,560,522 803,858 3 2,726,868 2,697,036 29,832 Green Bay- Marinette, Wisc. 3 3 810,075 949,858 762,141 3 2,382,073 2,154,676 227,397 Greenville- Spartanburg, S.C., Asheville, N.C. 4 3 682,145 1,175,812 696,612 4 2,403,235 2,128,173 275,062

60 BROADCASTING, September 5, 1960 Football tactics aren't discussed at these chalk talks. But there is the same team spirit: a desire to do better than the other guy, to make the finest broadcast equipment in the world. Collins team of creative engineers consistently leads the league.

COLLINS RADIO COMPANY CEDAR RAPIDS, IOWA DALLAS, TEXAS BURBANK, CALIFORNIA Time Sales: No. Re- National No. of porting and Stations $25,000 Regional Local in or more Advertisers Advertisers Total Total Total Total Opera- Time and and Stations Broadcast Broadcast Broadcast Tv Markets tion Sales Networks Sponsors' Sponsors' Reporting Revenues' Expenses Income' (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Harrisburg- Lancaster -York- Lebanon, Pa. 5 5 1,160,705 2,517,521 1,059,653 5 4,006,615 3,164,810 841,805 Hartford -New Haven -New Britain, Waterbury, Conn. 6 6 1,637,003 5,922,295 1,264,620 6 7,918,570 5,463,827 2,454,743 Honolulu, Hawaii 3 3 251,532 937,200 1,519,215 3 2,587,059 2,457,654 129,405 Houston -Galveston, Tex. 3 3 1,611,106 4,811,299 2,432,328 3 7,880,601 5,727,200 2,153,401 Indianapolis -Bloomington, Ind, 4 4 1,818,921 5,219,715 2,258,416 4 8,607,389 6,929,170 1,678,219 Kansas City, Mo. 3 3 2,071,416 4,939,280 2,040,989 3 8,208,491 5,407,404 2,801,087 Knoxville, Tenn. 3 3 664,457 1,002,633 862,948 3 2,297,652 1,594,379 703,273 Las Vegas -Henderson, Nev. 3 3 86,414 218,647 698,218 3 1,106,255 1,283,052 176,797 - Little Rock, Ark. 3 3 636,522 1,012,824 718,172 3 2,231,644 2,007,518 224,126 Los Angeles, Cal. 7 7 5,301,919 28,544,778 16,991,897 7 45,610,926 35,997,499 9,613,427 Madison, Wisc. 3 3 523,772 816,604 556,820 3 1,817,217 1,402,192 415,025 Memphis, Tenn. 3 3 1,591,759 2,851,841 1,064,970 3 5,023,018 3,194,106 1,828,912 Miami, Fla. 3 3 1,406,137 4,658,725 2,533,057 3 8,545,648 6,089,754 2,455,894 Milwaukee, Wisc. 4# 4 1,923,868 5,514,731 1,875,030 4 8,404,758 6,003,610 2,401,148 Minneapolis-St. Paul, Minn. 4 4 2,407,662 5,069,538 3,643,611 4 10,814,919 8,308,899 2,506,020 Mobile, Ala.- Pensacola, Fla. 3 3 487,450 962,562 995,654 3 2,420,905 2,308,766 112,139 Nashville, Tenn. 3 3 1,253,878 1,609,265 1,672,263 3 4,104,684 3,479,137 625,547 New Orleans, La. 3 3 1,385,546 3,127,200 2,288,494 3 6,200,085 5,297,229 902,856 New York City, N.Y. 7 7 11,070,449 53,851,982 10,570,115 7 69,534,724 40,211,596 29,323,128 Norfolk -Portsmouth- Newport News - Hampton, Va. 4# 3 1,099,223 2,004,367 1,335,310 3 4,169,211 3,515,859 653,352 Oklahoma City -Enid, Okla. 3 3 1,356,211 2,837,652 1,336,460 3 5,331,520 3,816,434 1,515,086 Omaha, Nebr. 3 3 1,352,903 2,414,862 928,197 3 4,518,601 3,536,512 982,089 Orlando- Daytona Beach, Fla. 3 3 523,252 714,132 919,231 3 2,013,814 1,885,758 128,056 Peoria, Ill. 3 3 663,479 977,404 790,905 3 2,344,963 2,263,462 81,501 Philadelphia, Penn. 3 3 5,135,599 16,278,444 3,994,387 3 22,463,765 15,292,951 7,170,814 Phoenix -Mesa, Ariz 4 4 727,307 1,467,115 1,834,560 4 3,954,279 3,806,646 147,633 Pittsburgh, Pa. 3 3 3,262,016 10,782,150 3,351,447 3 15,356,170 9,999,424 5,356,746 Portland -Poland Springs, Me. 3 3 667,148 1,461,118 461,096 3 2,350,291 2,265,843 84,448 Portland, Ore. 4# 3 1,463,191 4,129,601 1,504,665 3 6,148,534 4,545,880 1,602,654 Richmond- Petersburg, Va. 3 3 1,053,234 1,286,808 684,560 3 3,043,175 2,583,167 460,008 Roanoke -Lynchburg, Va. 3 3 862,516 1,140,628 691,228 3 2,503,362 2,136,654 366,708 Rochester, N.Y. 3 3 1,105,090 2,246,297 1,146,603 3 3,985,948 3,029,537 956,411 Sacramento -Stockton, Cal. 4# 3 912,954 3,382,868 1,240,801 3 4,759,776 4,281,429 478,347 Salt Lake City -Provo, Utah 4 4 918,571 1,384,452 1,402,011 4 3,651,350 3,947,809 296,459 - San Antonio, Tex. 4 4 1,059,898 2,066,914 1,288,272 4 3,889,472 3,412,801 476,671 San Francisco -Oakland, Cal. 4 4 3,364,103 9,715,695 5,346,435 4 16,652,358 10,560,279 6,092,079 Scranton -Wilkes- Barre -Hazelton, Pa. 3 3 833,717 1,059,649 977,969 3 2,784,410 2,569,932 214,478 Seattle- Tacoma, Wash. 5 5 1,606,039 5,421,411 1,539,186 5 7,715,663 7,728,659 12,996- South Bend -Elkhart, Ind. 3 3 539,854 720,972 588,639 3 1,820,903 1,781,919 38,984 Spokane, Wash. 3 3 671,631 1,794,017 846,480 3 2,941,978 2,379,923 562,055 St. Louis, Mo. 4# 4 2,538,618 7,014,027 3,178,224 4 11,292,045 8,780,198 2,511,847 Tampa -St. Petersburg, Ra. 3 3 1,015,620 2,530,540 1,535,549 3 4,726,576 3,948,173 778,403 Tucson, Ariz. 3 3 272,924 467,812 1,031,605 3 1,822,671 1,644,410 178,261 Tulsa, Okla. 3 3 1,098,586 2,004,693 933,773 3 3,725,304 2,923,454 801,850 Wailuku, Hawaii 3 1 ° ° 1 ' Washington, D.C. 4 4 2,431,379 6,947,540 2,314,162 4 11,178,905 8,890,261 2,288,644 Wichita- Hutchinson, Kans. 3 3 854,917 1,829,009 869,247 3 3,237,720 2,933,395 304,325 Youngstown, Ohio -New Castle, Pa. 3 3 498,887 858,943 420,146 3 1,716,613 1,532,442 184,171

Total 80 markets 272 265 $119,566,512 $343,806,366 $150,925,986 267 $567,232,444 $410,518,528 $156,713,916

Markets less than 3 stations Total 191 markets 253 245 $38,428,755 $80,399,521 $49,747,510 252 $158,201,370 $124,615,864 S 33,585,506 Total 271 markets 525 510 $157,995,267 $424,205,888 $200,673,496 519 $725,433,814 $535,134,392 $190,299,422

Before commissions to agencies, representatives and others. Not all stations in this market operated a full year during 1959. ' Total revenues consist of total time sales less commissions plus talent and pro- ` Data not published for groups of less than 3 stations. gram sales. Data withheld because third station in this market in operation for ' Before Federal income tax. short period during 1959. Note: - denotes loss. A three -year track record at networks & stations 1959 1958' 1957' BROADCAST REVENUES, EXPENSES AND INCOME OF 3 TV NET Post -Freeze television stations: WORKS AND 519 TV STATIONS 334 VHF stations 228.8 202.3 176.5 1959 - 1958 - 1957 77 UHF stations 28.5 28.3 30.2 (S Millions) Industry total $941.6 $858.1 $783.2 1959 1958' 1957' Broadcast Income Broadcast Revenues (Before Federal Ineome Tax) 3 Networks (including 17 owned and op- 3 Networks (including 17 owned and operated stations 0) $576.1 $516.7 $467.9 erated stations') S 87.9 $77.0 S 70.7 93 Pre- Freeze television stations 291.2 263.6 261.3 93 Pre -Freeze television stations 95.1 75.8 82.0 Subtotal 867.3 780.3 729.2 Subtotal 183.0 152.8 152.7 Post- Freeze television stations: Post- Freeze television stations: 334 VHF stations 39.8 21.3 10.8 334 VHF stations 268.6 223.6 187.3 77 UHF stations ( .5) (2.2) (3.5) 77 UHF stations 28.0 26.1 26.7 Industry total $222.3 $171.9 $160.0 Industry total $1,163.9 $1,030.0 $943.2 ( ) Denotes loss. ` 1957 data cover 3 networks and 16 owned and operated stations; 95 Broadcast Expenses pre- freeze and 390 post- freeze stations (302 VHF and 88 UHF). 3 Networks (including 17 owned and op- ' 1958 data cover 3 networks and 19 owned and operated stations; 94 erated stations') $488.2 $439.7 $397.2 pre- freeze and 401 post- freeze stations (322 VHF and 79 UHF). Pre- 93 Freeze television stations 196.1 187.8 179.3 ° Includes three post- freeze stations (2 UHF and 1 VHF). The two UHF Subtotal 684.3 627.5 576.5 stations were sold prior to December 31, 1959.

62 (THE MEDIA) BROADCASTING, September 5, 1960 - t _,.

in any future national emergency, the principal burden of transportation will fall upon the railroads (in World War II, 90% of all military freight moved by rail). In everyone's interest, public policy should give the railroads the opportunity to compete with other forms of transportation on a fair and equal basis. ASSOCIATION OF AMERICAN RAILROADS, WASHINGTON, D.C.

BROADCASTING, September 5, 1960 63 Which kind profited -which kind lost (vhfs & uhfs; pre- freeze & post- freeze stations)

TV STATIONS CLASSIFIED BY VOLUME OF TOTAL BROADCAST REVENUES SHOWING NUMBER REPORTING PROFIT OR LOSS [Stations Operating Full Year 1959 Only] Pre -Freeze Post -Freeze Post- Freeze VHF VHF UHF Total Broadcast Revenues Profit Loss Profit Loss Profit Loss Over $8,000,000 7 6,000,000 - 8,000,000 10 1 4,000,000 - 6,000,000 15 - 3 3,000,000 - 4,000,000 16 2 4 2,000,000 - 3,000,000 28 1 17 1,500,000 - 2,000,000 14 1 20 1,000,000 - 1,500,000 6 1 41 3 3 800,000 - 1,000,000 1 - 26 6 4 1 600,000 - 800,000 1 3 43 8 9 1 400,000 - 600,000 51 8 7 5 200,000 - 400,000 27 24 7 12 100,000 - 200,000 1 24 3 6 Less than 100,000 4 9 2 9

Total operating full year 1959 98 9 237 83 35 34 NOTE: Excludes 6 satellite stations whose financial data are included with their parent station.

"some days a man can't make Breaking down profit & loss of the three tv a plugged nickel" Says MAJOR SELLINGFORCE networks & 519 television stations (Ambrose W., at your service) Ever get the feeling you're getting nowhere fast, old snake -killer? BROADCAST FINANCIAL DATA OF 3 NATIONAL TELEVISION NETWORKS AND 519 TV STATIONS I did ...that's why I gave up Indian scouting and scooted back home to 1959 South Carolina to plan ahead. Started with that 1,526 -foot tower Total 3 that gives WIS -TV the power to 17 Network 502 Networks deliver the whole state (or pretty Owned & Other and 519 near) for one buy. Me, old 3 Operated TV TV Major Sellingforce, I planned the state Item Networks Tv Stations' Sta Sta so Columbia would be SOUTH (1) (2) (3) (4) (5) CAROLINA'S BIGGEST METROPOLITAN ($ Millions) AREA IN THE 1960 CENSUS ... and A. Revenues from the sale of time: that it is! Down here, population 1. Network time sales: sales are jumping like a sausage on a a. Sale of network time to pan. Join up with WIS -TV, old advertisers $443.3 $---- flint- dodger. It's a fighting outfit ... Total network time sales 443.3 MAJOR SELLING FORCE IN SOUTH 2. Deductions from network rev- - - CAROLINA ... way ahead of enue from sale of time to ad- whatever's in second place. Ask me vertisers for a folder my whole life that tells a. Paid to owned and operated story, the good with bad.. the stations 30.5 b. Paid to affiliated stations 125.0 - Total participation by - - - others (excluding commissions) in revenue from sale of network time 155.5 3. Total retentions from sale of - - network time $287.8 $ 30.5 $127.5' $445.8 4. -network sales: _ . Non time .. a. National and regional adver- ord tisers 92.6 331.6 424.2 b. Local advertisers 27.3 173.3 200.6 Total non - network time sales 119,9 504.9 624.8 5. Total time sales 287.8- 150.4 632.4 1,070.6 6. Deduct - Commissions to agen- sos Of OCT. aSr. AIM. A-t cies, representatives, etc. 66.7 21.9 91.6 180.2 7. Net time sales 221.1 128.5 540.8 890.4 B. Revenues from incidental broadcast activities: a. Talent 181.7 4.4 10.9 197.0 b. Sundry broadcast revenues 35.7 4.7 36.1 76.5 Total incidental broadcast activities 217.4 9.1 47.0 273.5 YY I S ATV NBC /ABC Total broadcast revenues 438.5 137.6 587.8 1,163.9 C. Total broadcast expenses 406.5 81.7 453.4 941.6 COLUMBIA, SOUTH CAROLINA D. Broadcast income (before Federal Income Tax) $ 32.0 $ 55.9 $134.4 $222.3 a station of THE BROADCASTING COMPANY OF THE SOUTH WIS -TV, Channel 10. Columbia, S, C. ' Includes data for two network owned and operated uhf stations that were Sold prior to December WSFA-TV, Channel 12, Montgomery, Ala. 31, 1959. WIS, 560, Columbia, S. C. 2 Total retentions from sale of network time of $127.5 million by 502 other tv stations includes *1ST, 930, Charlotte, N. C. revenues received from miscellaneous tv networks in addition to receipts from the 3 national tv networks.

64 (THE MEDIA) BROADCASTING, September 5, 1960 SEE FOR YOURSELF WHY ONE STATION DOES AROUND 80% OF THE LOCAL BUSINESS IN DES MOINES

Most Watched Station ... KRNT -TV! Central Most Believable Personalities ... KRNT -TV! Surveys Study Most Believable Station ... KRNT -TV! (Feb. 1960) Ask Katz Most People Would Prefer KRNT -TV Personalities As Neighbors! for the Most People Vote KRNT -TV facts The Station Doing the Most to Promote Worthwhile Public Service Projects!

Nielsen (Feb. 1960) Wonderful Ratings on KRNT -TV! Ask Katz The Points Where Your Distribution is Concentrated ARB on KRNT -TV! (Mar. 1960) Wonderful Ratings The Points Where the Points Count the Most for You. Ask Katz

Ask Katz See for yourself the list of local accounts whose about strategy is to use this station almost exclusively. It reads Central Iowa like who's who in many classifications -Foods and Financial Advertisers Institutions, to name a couple.

See for yourself the new, tried and proved power concept of these companies of concentrating on one station. See for yourself how they use this station to get distribution and produce sales. The bold concept used by these companies discards the old strategy of a little here, a little there, a little some place else. Old strategy oftentimes results in a dissipation of efforts.

See for yourself why KRNT-TV regularly carries around 80% of the local business. See for yourself that this station is a big enough sales tool to win your sales battle if it's used in a big enough way. KRNT -TV DES MOINES A COWLES STATION

BROADCASTING, September 5, 1960 65 Profile of tv stations that had sales of at least $25,000

Table 7

PRINCIPAL EXPENSE ITEMS OF TV STATIONS' WITH $25,000 OR MORE TIME SALES CLASSIFIED BY VOLUME OF REVENUES [Stations Operating Full Year 1959 Only]

Average Per Station No. of Total Salaries All Broadcast Revenues Stations Expenses and Wages Film Talent Depreciation Other Less than $100,000 19 $127,033 $37,636 $25,844 1,641 $23,216 $38,696 100,000- 200,000 34 208,032 80,540 21,993 4,207 27,360 73,932 200,000- 300,000 38 262,831 102,295 28,340 5,502 35,627 91,067 300,000- 400,000 32 382,186 135,506 50,023 8,437 42,491 145,729 400,000- 500,000 34 409,926 165,483 45,612 9,978 51,940 136,913 500,000- 600,000 37 508,384 197,519 53,141 9,657 63,370 184,697 600,000- 700,000 37 629,040 240,722 91,087 10,678 85,931 200,622 700,000- 800,000 28 699,778 279,175 99,927 13,524 74,992 232,160 800,000- 1,000,000 38 810,047 308,167 109,065 19,563 110,754 262,498 1,000,000- 1,500,000 54 968,254 360,569 134,788 24,765 106,305 341,827 1,500,000- 2,000,000 36 1,345,943 492,898 209,266 32,669 146,403 464,707 2,000,000- 3,000,000 46 1,722,251 617,848 292,024 62,166 173,837 576,376 3,000,000- 4,000,000 22 2,311,514 888,197 434,997 94,443 171,598 722,279 4,000,000 -5,000,000 10 2,950,784 1,049,665 592,612 196,525 184,645 927,337 5,000,000- 7,500,000 14 3,936,825 1,235,870 992,933 293,955 165,755 1,248,312 Over -$7,500,000 12 6,431,213 1,547,216 1,618,442 352,932 253,234 2,659,389 Total All Stations 491 $1,080,852 $375,941 $195,736 $45,361 $97,594 $366,220 Total Pre- freeze Stations 107 52,549,331 $834,551 $535,113 $134,227 $162,262 $883,178 Post- freeze Stations: VHF 319 $721,426 $261,923 $108,832 $19,689 $85,655 $245,327 UHF 65 427,464 180,569 50,164 9,415 51,495 135,821 Total Post- freeze Stations 384 $671,667 $248,152 $99,158 $18,017 $79,812 $226,528 Excludes data for 5 post- freeze stations (1 VHF and 4 UHF) operating full year 1959 with less than $25,000 in time sales which are not required to report detailed expense data. Note: Also excludes data for 6 full year operating satellite stations whose financial data are included with their parent station. The expense tab ABA MEET IGNORES CANON 35 Table 6 BROADCAST EXPENSES OF 3 TV NETWORKS AND 519 TV STATIONS Crime shows on tv subject of discussion 1959 Total 3 17 Network 502 Networks Six radio -tv shows honored with awards Owned and Other and 519 3 Operated TV TV Type of Net - TV Sta- Sta- Sta- The American Bar Assn. brushed WRC -TV Washington, NBC o &o Expenses works tions' tions tions aside the matter of broadcast coverage station, "for increasing public under- (1) (2) (3) (4) (5) in the courtroom at its annual conven- standing of the role of juvenile courts ($ Thousands) tion, held last week in Washington. But, in the American judicial system." Technical $ 39,977 $14,104 $ 73,762 $127,843 Program 316,097 40,835 188,975 545,907 it gave six Gavel Awards to radio -tv Joseph Goodfellow, vice president- Selling 20,589 8,598 53,726 82,913 stations for distinguished service in pro- general manager of WRC -TV, accepted General and Admin- moting understanding of law and the award. istrative 29,872 18,171 136,963 185,006 justice. Paisano Productions, Hollywood, "for Total dramatizing basic legal safeguards af- Broad- Canon 35, anti- broadcast rule of the cast Ex- ABA, was slated for consideration be- forded to accused persons through the penses $406,535 $81,708 $453,426 $941,669 fore the House of Delegates but official Perry Mason television program." Ray- ' Includes data for two network owned and was mond Burr, star of the show, accepted operated UHF stations that were sold prior ABA sources said the matter not to December 31, 1959. brought before the house. the gavel. Dozens of sectional meetings were Tulane Close -Up, Tulane U., New held during the convention, including Orleans, "for the nationally televised a panel at which crime portrayal by program With Justice for All, explain- Spot radio's pace news media was discussed in blunt ing the functions of legal aid and de- fender services in aiding indigent per- Radio spot advertising billings terms. sons." Dr. E. Longenecker, during 1960 A last- minute addition to the agenda, Herbert the first six months of Loyola dipped almost imperceptibly un- announced Aug. 30, was a speech by president, accepted the award. der the total for the same period Adlai Stevenson, Democratic presiden- Two radio awards were presented: a year ago, according to estimates tial nominee in the 1952 and 1956 cam- WRCV Philadelphia, NBC o &o sta- compiled by Station Representa- paigns. He replaced Vice President tion, "for contributing to public under- tives Assn. SRA's estimates: $85,- Richard M. Nixon, who could not ap- standing of the administration of justice 909,000 as compared to $85,923,- pear because of his illness. President through the radio series Law in Action." 000 for the first six months of Eisenhower spoke Aug. 29. Raymond W. Welpott, vice president- 1959. The figures are compiled Honors These gavel awards were general manager, accepted the award. for SRA by the accounting firm presented for television programs: WHAS Louisville "for increasing of Price, Waterhouse & Co. They KPIX-TV San Francisco, Westing- public understanding of the American represent gross billings, before house Broadcasting Co. station, "for system of law and justice through the commissions. They are subject to fostering public understanding of the radio series It's the Law," Victor Sholis, adjustment when FCC's official processes of criminal law through its vice president, accepted the award. radio figures for 1959 become documentary tv production, A Life in Four newspaper gavel awards went to available later this year. the Balance." Donald H. McGannon, the Washington Post, Pittsburgh Post - WBC president, accepted the award. Gazette, Portland Oregonian and Lind-

66 (THE MEDIA) BROADCASTING, September 5, 1960 BUT... WKZO -TV Gets Results "Fit For NSI SURVEY- KALAMAZOO -GRAND RAPIDS AREA (February, 1960) A King" In Kalamazoo -Grand Rapids! STATION TOTALS FOR AVERAGE WEEK WKZO -TV is the "palace royal" for advertisers in

HOMES DELIVERED PERCENT OF TOTAL Kalamazoo and Grand Rapids (two of America's 51 fastest -growing city- markets) and in Greater Western WKZO -TV STATION B WKZO -TV STATION B1 Michigan, one of America's 20 largest television markets! Mon. thru Fri. 9 a.m.-Noon 59,600 37,800 61 % 39% Every day, WKZO -TV carries news of your product Noon -3 p.m. 73,900 57,200 56% 44% to more of the market's 600,000 television homes than 3 p.m.-6 p.m. 68,000 61,600 52% 48% any other station. WKZO -TV delivers an average of 70% Sun. thru Sat. more homes per quarter hour than Station 'B,' Sunday 6 p.m. -9 p.m. 158,200 90,600 63% 37% through Saturday, 6 p.m. -9 p.m. (NSI- February, 1960). 9 p.m.- Midnight 130,500 67,700 65 % 35% For all the rest of outstate Michigan worth having, add WWTV to your WKZO -TV schedule. If you want it *Oldest fortified castle in the world is a Gomdan (Kingdom of Yemen, Arabia) dating prior to 100 A.D. all, give us a call!

Ste Xtget Arifiknxi

WRZOTV -GRAND RAPIDS -KALAMAZOO WKZO RADIO - KALAMAZOO- BATTLE CREEK WJEF WKZO RADIO GRAND RAPIDS -TV - 100,000 WATTS CHANNEL 3 1000' TOWER WJEF -FM -GRAND RAPIDS -KALAMAZOO Studios in Both Kalamazoo and Grand Rapids WWTV - CADILLAC, MICHIGAN For Greater Western Michigan Avery. Knodel, Inc., Exclusive National Representatives KOLN -TV - LINCOLN, NEBRASKA

BROADCASTING, September 5, 1960 67 say -Schaub Newspapers, Decatur, Ill. all media. This has proved most eco- McKesson, district attorney of Los Whitney North Seymour was inducted nomical, he said. He also disclosed that Angeles County and chairman of as ABA president. He is an authority the monitoring unit maintains liaison ABA's crime -media committee, to mod- on constitutional law and represented with the Alcohol Tax Div., of the In- erate a panel. NAB as special counsel in appearances ternal Revenue Service and forwards to Mr. McKesson opened with a half- at the FCC program hearings last that agency radio and tv commercials hour castigation of radio -tv and news- winter and Senate legislative hearings for beer, wine and other alcoholic bev- papers, citing familiar anti -broadcast in May. erages. In the last 12 months, Mr. statements but ignoring pro- broadcast Kintner Speaks The Federal Trade Kintner stated, 3,567 such advertise- studies and statements. His onesided Commission's radio and tv advertising ments were segregated and forwarded presentation moved Charles H. Tower, unit has reviewed 5,175 radio and tv to the treasury unit. NAB tv vice president and panel mem- continuities during the fiscal year 1960 ABA adopted a resolution urging ber, to say, "Our moderator's opening -from July 1, 1959 to June 30, 1960, federal regulatory agencies to amend statement sounded to me more like a FTC Chairman Earl W. Kintner said their rules of practice so only attorneys criminal complaint than a description in an address on food, drug and cos- appearing on behalf of parties directly of the subject to be discussed. This, I metic law. involved would be heard during top - suppose, is a pardonable offense for one The work of the monitoring unit, level review of examiners' recom- who has so ably and conscientiously de- Mr. Kintner said, extended also to a mendations. The resolution was offered voted his time and talents to the vital review of 142 magazines and 626 news- by Mr. Kintner. He said the rule would role of public prosecutor." papers. All in all the FTC chairman relieve members of Congress of "mak- Also taking sharp issue with Mr. Mc- said, the unit has looked over 203,841 ing speeches on behalf of their con- Kesson was Charles Fletcher- Cooke, of advertisements in all three media. stituents" before regulatory agencies. London, Member of Parliament, who In a discussion of the work of the Critical Moderator In approaching contended publication and broadcast- unit. Mr. Kintner made it clear that the problem of crime portrayal in pub- ing of crime news is desirable, with despite its name the group scrutinizes lic media, the ABA named William B. the alternative of no publicity much

NAB's Radio Code: On the road to prosperity NAB's pay -as- you -go Radio Code, When the code was overhauled The new director will aid in pre- a grown -up version of the old stand- July I, its rolls were opened for the paring a monitoring program to ards of practice, has passed the 600 - first time to non -NAB stations. The check on enforcement of code provi- mark in subscribers. enforcing agency is headed by Cliff sions. An audio symbol for broad- Once a non -paying honor system Gill, KEZY Anaheim, Calif., who cast use by subscribers is being document with statements of ethical presided at a code board meeting worked out. requirements, the code now is oper- held Aug. 28 in Washington. Merrill Lindsay, WSOY -AM -FM ating on a basis parallel with the NAB's campaign to explain code Decatur, Ill., member of the NAB NAB Tv Code. Although the new benefits will be operated through Policy Committee, took part in the code setup has just gotten off the state broadcasters associations, sup- Aug. 28 code meeting. Also repre- ground, its subscriber list promises ported by the NAB station relations senting NAB, besides Mr. Meagher, continued growth. staff, headed by William Carlisle. A were Everett E. Revercomb, acting The next step will be appointment complete radio code presentation is administrator and secretary- treasur- of a fulltime director to administer planned at the series of eight Fall er; John M. Couric, public relations the code. The director will operate Conferences starting Oct. 13 in At- manager; Douglas A. Anello, chief under supervision of John F. Mea- lanta (see conference schedule, page counsel, and John Degnan, assistant gher, NAB radio vice president. 18). to Mr. Meagher.

NAB Radio Code Board (L to r) : James L. Howe, Anaheim, Calif., chairman; Robert L. Pratt, KGGF Cof- WIRA Fort Pierce, Fla.; Elmo Ellis. WSB Atlanta; Rich- feyville, Kan.; Robert B. Jones Jr., WFBR Baltimore; ard O. Dunning, KHQ Spokane, Wash.; Herbert L. George J. Volger, KWPC Muscatine, Iowa; Cecil Wood- Krueger, WTAG Worcester, Mass.; Cliff Gill, KEZY land, WEJL Scranton, Pa.

68 (THE MEDIA) BROADCASTING, September 5, 1960 WHEN DID THEY FIND

P TIME FOR WORK?

70 Y

In agency "X ", a real togetherness outfit, there 71 is extensive exchange of birthday cards every year. Each executive sends one to all other executives, one to every worker and, naturally, one to the president. Each worker sends one to each executive (there are no secrets), one to all other workers, and one to the president, naturally. There are, naturally, twice as many executives as workers. Nine hundred cards are H sent in a year's time. How many workers in agency "X"? The correct answer will win you a copy of Dover Publications' "Amusements in Mathematics" - plus one birthday card next time you're thirty- nine.* Oldtimers need not despair. There are different prizes for repeat winners.

' Plus a picture (personally autographed by our copywriter) of Sophia Loren or lack Kelly, a couple of the stars who'll be seen in our new first -run, Grade A late -night movies. wmal-tv Channel 7 Washington, D. C.

An Evening Star Station, represented by H -R Television, Inc.

Affiliated with WMAL and WMAL -FM, Washington, D.C.; WSVA -TV and WSVA, Harrisonburg, Va.

BROADCASTING, September 5, 1960 69 FILM does the

"impossible ! "

ALWAYS shoot in color ... Eastman Color Film ... You'll be glad you did. worse. "A small minority in ngland work study office, said tv crime pro- seizes crime programming as a stick grams aren't likely to affect a normal to beat United States broadcasting," child but might have an impact on a For example, helping LESTOIL seek he said, adding no connection between frustrated, emotionally disturbed child. out and sell millions of housewives tv crime programs and the increase in He argued criticism of broadcast pro- through brilliant, imaginative, crime has been proved. gramming "isn't thought up by dissid- instantly understood ANIMATION is "There is no increase in the carrying ents merely to embarrass broadcasters." possible only with film. of guns," he said in defending tele- He said Sec. 326 of the Communica- In fact, film -and film alone - vision. "There is no evidence that a tions Act and the First Amendment does these 3 things for you: (1) normal child is in any way induced to properly forbid the FCC from censor- gives you crisp, vivid animation; crime. Our children regard westerns as ing programs or penalizing program remote costume pieces, drawing a sharp material it thinks is bad, aside from ob- (2) provides high -polish commer- distinction between fiction and docu- scenity and related material. effects; (3) cials rich with optical mentary fact." Tom Cameron, Los Angeles Times assures penetration and coverage In England Mr. Fletcher -Cooke crime reporter, said newspapers can't the world over. said many people in his country regard change the community image. He said For more information, write the Independent Television Authority there were 105,227 major crimes in Los

Motion Picture Film Department l as weak and possessed of few but crit- Angeles last year, but only a small per- EASTMAN KODAK COMPANY ical sanctions. "Suspension of a sta- centage were reported in the newspa- tion is like the hydrogen bomb pers. He said newspapers have raised Rochester 4, N.Y. -too flagrant to be used except in excep- the standards of crime portrayal. tional cases," he said. In a pre- convention ABA panel, sev- The competition of the ITA tv sta- eral attorneys clashed on the ethics of tions in Great Britain "has been ex- lawyer participation in tv programs por- tremely good for the BBC," he said, traying trials. Herman F. Selvin, Los adding, "I would view with great alarm Angeles attorney, said tv shows are in- any reversal of that trend." He argued compatible with legal ethics because parental authority "is more important their first requirement is audience ap- than all the mass media in the world." peal. Arguing in favor of trial pro- East Coast Division Crime portrayal in media is a basic grams were Richard F. Hayden and 342 Madison Avenue sociological and psychological prob- Quenton C. Ogren, Los Angeles law- New York 17, N.Y. lem, not a media problem, Mr. Tower yers, and Gilbert Giordano, Washing- Midwest Division contended. Those who don't like what ton. They took the position it was bet- 130 East Randolph Drive most people like on television consti- ter to have the programs conducted with Chicago 1, III. tute "a small but presumably chosen supervision of lawyers and emphasized band of people who believe that Amer- greater West Coast Division creation of public understand- ica is going to hell in a television pic- 6706 Santa Monica Blvd. ing of the judicial process and function ture tube," he said. Hollywood 38, Calif. of lawyers. an analysis Mr. Tower cited NAB of In a pre- convention copyright ses- a typical programming week in Wash- sion Joseph A. McDonald, communica- ington, with variety- comedy, drama and tions attorney, served as chairman of a adventure constituting 38% of time, panel. Application of copyright to elec- or W. J. German, Inc. westerns 9 %, cultural and interview, tronic media was reviewed. Vincent T. Agents for the sale and distribution 9 %, and down to private detective 3 %, Wasilewski, NAB vice president, par- of Eastman Professional Motion police 3%, courtroom 3% and mys- ticipated in the discussion. Picture Films, Fort Lee, N.J., teries l t2 %. He reminded that in terms Chicago, Ill., Hollywood, Calif. of popular selection "Matt Dillon will beat Bill Shakespeare to the draw every II Rep appointments a wide margin. Broadcast- time, and by WSJS- AM -FM -TV Winston -Salem, ers will continue to serve up some N.C.: Peters, Griffin, Woodward, N.Y. Shakespeare, perhaps not enough for those who want no Dillon and all WAME Miami: Adam Young Inc., Shakespeare, but still a significant N.Y. amount." He analyzed the basis for the popularity of crime and adventure pro- WKNB New Britain- Hartford, Conn.: grams. George P. Hollingbery Co., N.Y. Tv and J.D. "There are to my WHIL Medford (Boston), Mass. and knowledge no studies showing a causal WJBW New Orleans, both Tarlow As- relation between television and juvenile soc. stations: Forjoe Co., N.Y. delinquency," Mr. Tower said. He WIST Charlotte, N.C.: Adam Young said broadcasters will continue to program to the best of their ability and Inc., N.Y. "resist the deceptively easy course of WWMT (FM) New Orleans: Good government directive because we be- Music Broadcasters Inc., N.Y. lieve that a free society in today's world %MI rests more importantly than many WEIR Weirton, W.Va.; WDNG An- people realize on a free system of niston, Ala.; WSKY Asheville, N.C.; Advertiser: LESTOIL Inc. broadcasting." He said self- regulation WICK Scranton, Pa.; WJPR Greenville, Producer: through the NAB Tv Code is bringing Miss.; WWML Portage, Pa.; WTCS Robert Lawrence Animation Inc. improved standards. Fairmont, W.Va.; WAPX Montgomery, Advertising Agency: Ashbrook Bryant, of the FCC net- Ala.; Spot Time Sales Inc., N.Y. Jackson Associates Inc. (THE MEDIA) 71 oonsisamstaa

ss sherbet. peanut butter, bread and choco- MORE EARS THAN EYES IN DAY? late milk, children have "little influence" on brand decisions. RAB says radio outdraws tv in daytime RAB officials will be showing the study to leading advertisers and agen- The Radio Advertising Bureau last audience surpasses tv's in every hour cies and copies will be distributed to week unveiled a new study which as- from 6 a.m. to 6 p.m. (see chart). RAB more than 3,000 agencies and advertis- noted a serts that radio's penetration of the adult that comparable study conduct- ers. RAB member stations will be mak- winter consumer audience is "consistently ed in the of 1958 showed that ing presentations, based on the study, radio a greater" than television's during the had "substantial edge" over tv to local advertisers. daytime hours when "most buying takes in daytime adult audience penetration, place." but added that the winter 1960 figures Advice from WXYZ -TV RAB President Kevin B. Sweeney, indicate that radio has increased the outlining the results of the study, told edge by 6.5% in the average hour be- WXYZ -TV Detroit has formed an a news conference in New York last tween 6 a.m. and 6 p.m. advisory committee on commercial pro- Wednesday (Aug. 31) that the bureau The study points out that the propor- ductions to serve as consultants to ad- was aiming at daytime tv's advertising tion of adults in radio's audience in vertising agencies. The council will pro- billing. He estimated that daytime tv 1960 has held steady or gained since vide information on new techniques in is grossing about the same as daytime 1958, while in tv, it has decreased. For the creation of tv commercials, and will radio -approximately $550 million an- example, RAB said. the daytime au- answer technical questions, solve pro- nually. dience in radio averaged out to 87% duction problems and advise on matters The study makes two main points: adult in 1958 and 88% in 1960, while of staging, continuity, engineering and (1) daytime radio outranks daytime tv tv's averaged out to 62% in 1958 and direction. The station's president, John in adult audience and (2) adults are the 61% in 1960. F. Pival. drew the group of experts only important audience for most ad- To bolster its contention that adults from WXYZ -TV's graphic arts, video vertisers. are the significant audience for most tape recording, direction, scenery, con- RAB's conclusions regarding the size advertisers, RAB offers statistics gleaned tinuity direction and staging depart- of the adult audience during daytime from various marketing studies which ments. Mr. Pival commented that he hours (defined as before 6 p.m.) are claim, for example, that 98.2% of food feels that since it is difficult even for based on research conducted for the and grocery buyers are adult; 85% of people directly involved in the broad- bureau by The Pulse Inc. in 27 metro- all department store traffic is adult and casting industry to keep abreast of rap- politan markets during the winter of 95% of all drug and toiletry purchases id developments, the council will aid 1960. RAB supports its claim that are made by adults. RAB asserts that advertisers to realize the possibilities of adults (over 18 years old) are the only children have "very little influence" on the medium. important audience for most advertisers brand choice, even for products tradi- by citing published research on buying tionally considered "children's" prod- Media reports habits in groceries and supermarkets, ucts. In this connection, the study department stores and drug stores. points to research data that indicates KBLA sued Charging breach of contract, Lisa Robinson, The study shows that radio's adult that for purchases of ice cream and disc jockey and self- styled "high priestess of jazz" last week filed a $2,015,000 damage suit WINTER 1960 ADULT LISTENING AND VIEWING against KBLA Burbank, in Los Angeles Superior Court. She charges that KBLA HOUR -BY -HOUR sold her midnight to 5 a.m. station time and seven days later cancelled her show. MILLIONS 6 AM -6 PM (27- MARKET TOTALS) Car pools WIP Philadelphia last OF ADULTS Thursday (Sept. 1) instituted a special car pool telephone service, arranging to 9 bring together riders and drivers during the Pennsylvania Railroad strike. On 8 Thursday, the first day of the strike, calls came from drivers as far away as Cape May, N.J., and Wilmington, Del., 7 WIP General Manager Harvey Glas - cock reported. He said the service would 6 continue as long as the need exists. Official consultant Broadcasters 5 Pro- motion Assn. will serve as official radio - tv consultant for Junior Achievement's 4 national headquarters in New York. Working through education and profes- 3 sional standards committee, BPA has prepared announcements for public 2 ITELEVISIONI service broadcasts and distributed them to local JA franchises. Among commitments thus far are NBC -TV's Dave 1 Garroway Show and CBS -TV's Gen- eral Electric Theatre, plus "star" en- dorsements by certain tv personalities. 6 7 9 10 8 11 NOON 1 2 3 4 5 6 Local talent WINF, good music sta- 72 THE MEDIA) BROADCASTING, September 5, 1960 tion in Manchester, Conn., is co -spon- elementary school (Richard E. Byrd). meeting, to be held Nov. 18 in Fresno. soring a community symphony orches- Facilities would include $91,227 in tra which now has over 50 members, equipment and $10,000 in engineering High gross Total motion picture theater gross may attain all most of them amateurs. The project was services for installation, with the sum an -time high of $1.5 billion in 1960, - developed by John Gruber, who con- above the Motorola contract to be un- Albert Sind linger, president of Sindlinger Co., Nor- ducts a classical -music program on derwritten as a gift by its president, wood, Pa. reports. He noted that WINF and is music critic of the Man- Robert W. Galvin. although attendance at theatres was chester Evening Herald, co- sponsor. Mr. to amend the down 6.5% in the first seven Gruber invited people who had once Unanimous A proposal Broadcasters months of 1960 from 1959 levels, the played musical instruments fairly well bylaws of the California Assn. to associate memberships gross is keeping pace with the peak to apply even though they might be out include year of 1946. He explained this appar- of practice. He offered to lead the or- for individuals and firms in broadcast- was unanimous- ent paradox by pointing out that the chestra. The local board of education ing-connected activities ly the a average admission price has risen to has supplied practice space and the approved by CBA board at meeting in San Francisco Aug. 12. The 69 cents from 60 cents in 1959. He group intends to give a series of con- will to the said the motion picture public is be- certs beginning next spring. amendment be submitted full CBA membership at the annual coming more selective each year. CBS -TV workshop Applications are being accepted for the second annual seminar, CBS Television Workshop, for new writers and directors, starting Sept. 19. Workshop telecasts this season begin Sunday, Oct. 2 (noon -1:30 p.m. EDT), but subsequent shows will be DEFINITION in the Sunday, noon to 12:55 p.m., period. Writer and director applicants may send samples or summaries of their work to The McCleery Unit, Room 500, CBS-TV Network Production Cen- ter, 524 W. 57th St., New York 19, N.Y. Keystone adds Fifteen stations have joined the roster of Keystone Broad- casting System: KCLF Clifton, KZOW Globe and KGLU Safford, all Arizona; KRCK Ridgecrest, Calif.; WIRV Irvine, Ky.; KMIS Portageville, Mo.; KVAS flatter -er (flát'ër ër ),n. A person who Astoria and KWVR Enterprise, both Oregon; WFIS Fountain Inn, S.C.; tells us what we think of ourselves. WBNT Oneida, Tenn.; KMCO Conroe and KLUE Longview, both Texas; AND WE THINK A LOT OF OUR- WFLS Fredericksburg, Va.; WBOY SELVES, AND WHY NOT? WE HAVE SOME 448,000 TV HOMES Clarksburg, W.Va., and WXMT Mer- TO FALL BACK ON AND NEARLY rill, Wis. 2,000,000 WONDERFUL PEOPLE. WE HAVE THE FINEST FACILI- Vtr roundup WNBQ (TV) Chicago TIES IN THE SOUTH. FINEST last week rounded out its video tape STUDIOS, ENGINEERING EQUIP- recording installation with the acquisi- MENT, VIDEO TAPE, COMPLETE tion of new kinescope transfer equip- THREE -CAMERA MOBILE REMOTE ment. The system makes it possible for UNIT, AND WE KNOW HOW TO USE clients to make black- and -white film THIS EQUIPMENT. WE HAVE THE BEST ANNOUNCERS, THE copies of programs or commercials to BEST PRODUCERS, THE BEST use on stations not yet equipped with WRITERS. WE HAVE THE BEST video tape playback facilities. Addition- TELEVISION STATION AND THE ally, WNBQ can make direct kinescopes. BEST AUDIENCE IN THE SOUTH. WNBQ's vtr equipment is adaptable WE COULD BE EASILY CON- for both color and black-and -white and VINCED, THE BEST IN THE COUN- TRY IF WE DIDN'T THINK includes four machines, editing facilities SO, WE WOULDN'T BE AND and the new transfer system. WE ARE! Closed circuit etv The Chicago Board WSLS - TV of Education has taken these actions involving closed circuit tv: (1) approved a contract with the Chicago Educational Television Assn. (WTTW) for $180,000 for the fifth straight year of junior college courses (some 1,500 half-hours) September 1960 -June 1961; (2) announced a $59,997 contract with Motorola Communications & Electron- 'o ROANOKE, VIRGINIA ics Co. for experimental installation of a closed circuit etv system at a Chicago NATIONAL REPRESENTATIVES, BLAIR TELEVISION ASSOCIATES

BROADCASTING, September 5, 1960 73 TV HOMES: NEARING SATURATION New U.S. Census figures are bigger than industry estimates

More than 46.5 million homes have A city -by -city and county -by- county higher inside large cities (standard met- one or more tv sets, according to a May count of tv sets was conducted last ropolitan statistical areas). Tv satura- study by the U.S. Census Bureau. April when the 1960 decennial census tion in cities is 91 %, unchanged from In one of a series of semi- annual was conducted but the circulation data a year ago. Outside these cities the sat- sample surveys conducted for Adver- will not be available before early 1961. uration rose from 80% to 82 %. tising Research Foundation, the bureau (County circulation figures compiled by Growth of tv was larger. in general, found that 88% of the 52.6 million Nielsen and ARB were published in in rural nonfarm homes. This table homes had tv receivers in the month of BROADCASTING, last June 20.) of tv had previously lagged. especially May. "Another indication of the continued in rural non -farm homes. This table The figure surpasses estimates made popularity of television is the increase shows households with tv sets by urban last winter by A.C. Nielsen Co. (45.2 in the proportion of households with and rural residence and size of place: million tv homes, 87% saturation, more than one set," the bureau stated. Percent with sets without Alaska and Hawaii) and Amer- The multi -set saturation rose from 8% Urban and rural residence Jan - (46 in and size of place May May uary ican Research Bureau million tv May 1959 to 11% in May 1960. 1960 1959 1958 homes, 88% saturation). "One house out of eight with televi- United States 88 86 83 The Census Bureau's 88% compares sion had two sets or more," according Urban 89 89 87 In urbanized areas 90 90 89 with 86% in May 1959, 83% in Jan- to the bureau. "This was the first period Areas of 3 million or more 91 90 89 uary 1958 and 12% in April 1950. in this series of surveys in which there Areas of 1 -3 milion 91 91 91 Same Rate "This was Areas of 250,000 to I. million 88 89 88 increase of two some evidence that households ac- Areas under 250,000 88 89 88 percentage points (in saturation) since quiring an additional set exceeded the Not in urbanized areas 86 85 81 May 1959 is at substantially the same number that obtained their first set, Places of 10,000 or more .. 88 86 82 Places under 10,000 84 82 79 annual rate as the increase during the although this might reasonably be ex- Rural nonfarm 88 86 80 preceding 16 months, although below pected for a product whose potential Rural farm 76 73 68 earlier rates of increase," the bureau market for first sets has declined to 12% Tv saturation is equalizing around said, recalling that only 12% of house- of all households." the country as the South acquires more holds had tv when the 1950 census was Urban Vs Rural As in past Census tv households. A gain of 6% was noted conducted. Bureau sample studies, tv saturation is in the East South Central states. Pacific figures didn't gain in the last year, which the Census Bureau traces to the inclusion of Alaska and Hawaii in that division. Geographically Speaking Following is a geographical breakdown of tv When you sell thru households:

Percent with sets Jan - Blackburn, you are Region and division May May uary 1960 1959 1958 United States 88 86 83 Northeast 92 92 90 New England 83 92 90 revealed only to Middle Atlantic 92 92 90 North Central 89 88 87 East North Central 90 90 89 West North Central 87 85 82 South 82 79 74 financially South Atlantic 84 serious, 82 77 East South Central 78 72 68 West South Central 81 80 75 West 87 86 82 responsible buyers! Mountain 83 81 73 Pacific 88 88 85

We do not send out lists. Every sale is handled on an individual basis. A deep knowledge of the market. combined with a strong feeling that our reputation is too valuable to risk for any commission, Changing hands provide a professional service of the greatest reliability. ANNOUNCED The following sales of station interests were announced last week, BLACKBURN & Company, Inc. subject to FCC approval: WGMA Hollywood, Fla.: Sold by RADIO TV NEWSPAPER BROKERS Jack Barry and Daniel Enright to South- NEGOTIATIONS FINANCING APPRAISALS land Broadcasting Co. for $265,000. Purchasers are Kingsley H. Murphy Jr. WASHINGTON, D. C. MIDWEST ATLANTA WEST COAST and Carroll E. Crawford. owners lames W. Blockborn H. W. Cahill Clifford 8. Marshall Colin M. Selph of lack V. Harvey William B. Ryan Stanley Whitaker Calif. Bonk Bldg. KOTE Fergus Falls, Minn.. and appli- Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Washington Building Chicago, Illinois Henley Building Beverly Hill,, Calif. cants for am station in Northfield, STerling 3.4341 financial 6 -6460 JAcksan 5 -1576 CReslview 4.2770 Minn., and tv station in Moline. Ill. Messrs. Barry and Enright were

74 (THE MEDIA) BROADCASTING, September 5, 1960 The distribution of tv circulation by Vices sell products STATIONS size of household and number of tv sets in 1960 follows (percentages): journalist group told Number of sets in household, America's mass comnìunications FOR SALE May 1960 Two or media are "creatures of their audience," Total None One more according to Martin Mayer, author of EASTERN NUMBER OF PERSONS a Madison Avenue, U.S.A. In luncheon New York State daytimer doing close All households 100 12 77 11 address last week before the annual 1 person 100 35 63 2 to $100,000 -area holds great po- 2 persons 100 13 80 7 convention of the Assn. for Education tential, a realistic buy at $110,- 3 persons 100 9 79 12 in Journalism at Pennsylvania State U., 000.00. Terms avail. 4 persons 100 4 80 16 Full -timer needs a go- getting owner. 5 persons 100 6 76 18 Mr. Mayer said "there is extremely Potential is excellent in, market of 6 persons or more 100 9 75 16 little" the media can do to change the 275,000 people. Retail sales $350,- TYPE OF HOUSEHOLD situation. 000,000.00. Forbes Magazine states Husband -wife households 100 8 79 13 Advertising, he said, does not really this city one of top ten cities for Other households 100 27 68 5 manipulate mankind. It only influences "Best Performance" in percent gain- Among households with a telephone, ing business over preceeding year in the American housewife to do some- U.S. Price $135,000 with $30,000 94% had one or more tv sets while thing without thinking. Its effect, he down and time to be agreed on. 66% of households with no telephone contended, is not important as "what WASHINGTON, D.C. had television. you do is not really important, but 1737 DE SALES ST., N.W. The Census Bureau figures were ob- rather what you are." EXECUTIVE 3 -3456 tained as part of regular monthly RAY V. HAMILTON By a process of redefinition, Mr. JOHN D. STEBBINS population sample surveys. The sam- Mayer said, advertising is using what MIDWEST ple was spread over 333 areas with used to be vices to sell products. These usable information obtained from 26,- vices, or basic motivations, he said are 5000 watt fulltimer in one of the 000 households. larger midwest markets. Priced at lust, sloth, greed and pride. $125,000, with negotiable terms. Lust, Mr. Mayer contended, has been Station has potential well beyond its translated by advertising into a desire current price. Political worksheet to be sexually attractive. Sloth is now 1 000 watt fulltimer in midwestern Price $132,- NAB has sent all broadcasters, mem- the desire for recreation. Greed is the city of some 70,000. of 000 is negotiable. Station suffers bers and non -members, a sample work- desire to enjoy the good things of the from absentee ownership. sheet designed to aid in keeping score world. And pride is now the desire for CH ICAGO on the upcoming political campaign -so social status. 1714 TRIBUNE TOWER they can properly answer the FCC's re- Train Radio -Tv Newsmen Broad- DELAWARE 7-2754 quest for information. casters and journalism schools should RICHARD A. SHAHEEN The FCC ques- SOUTHWEST tionnaire was sent to all broadcasters encourage young people to take spe three weeks ago, requiring licensees to cialized training for careers in news NEW MEXICO keep records on appearances by politi- broadcasting, Clair R. McCollough, In the Land of Enchantment we have cal candidates and political Steinman Stations, told the association. a couple of attractive properties, one programs an AM -FM combination in a real fine during the period Sept. 1 to Nov. 8 (AT News broadcast courses would en- market, AM is fulltime; and a full- DEADLINE, Aug. 15). able journalism schools to place their time 250 -watt AM in another excel- An explanatory memorandum by graduates in jobs that are satisfying and lent market. Combination deal is $125,000 on good terms and the NAB government affairs vice productive, he said, and help broad- president other is $90,000, terms. Vincent T. Wasilewski accompanied the casters meet "an existing and critical trade association aid. The worksheet is need for professional assistance." COLORADO Mr. We offer a daytimer in a major mar- confined to non -network programs, McCollough, chairman of the ket, station has unbelievable cover- since radio -tv networks will provide de- NAB Policy Committee, said NAB age and is a money maker. Can be tailed information to affiliates on their studies show that despite a sharp in- had for $140,000, good terms. own programs. It also provides space to crease in news broadcast programming Fulltime regional, single market, real list the political candidate, office in recent years, a relatively low per- estate worth $50,000 quick assets in excess of $40,000, fulltime, making sought, party affiliation of candidate, centage of employes involved in news substantial profits, $215,000, $100,- length of program, and whether it is sus- operations of radio and tv stations had 000 down, good terms on balance. taining, sponsored by candidate or com- previous journalism school training or DALLAS mercial sponsor. newspaper experience. 1511 BRYAN ST. RIVERSIDE 8 -1175 DEWITT 'JUDGE' LANDIS W EST once associated with tv quiz shows KOTN Pine Bluff, Ark.: Sold by Profitable daytime -only radio station 21 and Tic -Tac- Dough. The FCC early B.J. Parrish to the Joe Ellen Broadcast- on excellent frequency. Sale includes this year raised serious questions con- ing Corp. of Arkansas for $117,500. valuable land- building and accounts receivable. Grossing $55,000 annual- cerning Mr. Enright's "character qualifi- KOTN operates fulltime with 250 w on ly and priced at $90,000 with 29% cations ... to own and operate a broad- 1490 kc. Broker was Patt McDonald down and balance over 7 years. cast facility" (BROADCASTING, Jan. 25) Co. SAN FRANCISCO following charges that their tv shows 111 SUTTER ST. were tainted with quiz- rigging. In their WGHN Grand Haven, Mich.: Sold EXBROOK 2 -5671 JOHN F. HARDESTY application to the FCC for sale ap- by Hilbert F. Wulf to Richard D. and proval they stated that they recognized Cecil H. Gillespie for $110,000. The the possibility that the commission may Gillespies formerly owned KXGI Fort HAMILTON -LANDIS & ASSOC., INC. order "a long, expensive and time -con- Madison, Iowa. WGHN is 500 w day - suming hearing" of WGMA's license timer on 1370 kc. Transaction was NATIONWIDE BROKERS RADIO & TELEVISION STATIONS NEWSPAPERS renewal. The station is a I kw day - handled by Hamilton, Landis and timer on 1320 kc. Assoc. NEGOTIATIONS APPRAISALS FINANCING BROADCASTING, September 5, 1960 GOVERNMENT 86th CONGRESS WASN'T JUST TALK Sympathetic ear to radio -tv shown in three definitive actions

The 86th Congress adjourned its sec- Suspension of Sec. 315 of the Com- (passed by Senate and reported by ond session last week with three major munications Act as it applies to presi- House Commerce Committee, but accomplishments to its credit in the dential and vice presidential candidates, shelved in House Rules Committee); to field of broadcasting, a performance for this campaign year, to give the net- bring community antenna systems under that set it apart from the talk- much -but- works a chance to make good their offers FCC regulation (failed by one vote dur- do- nothing Congresses of recent years. of free time to major party candidates ing Senate debate and was sent back to The legislative record shows that without being hampered by splinter and the Senate Commerce Committee for while there were many indignant and minority party demands for equal time. further study next year); to set up a threatening sounds from Capitol Hill Senate ratification, at long last of code of ethics at the FCC and laws cov- about the tv quiz and payola scandals the North American Regional Broad- ering off -the- record contacts in hearing and skullduggery and inefficiency at the casting Agreement and the U.S.- Mexico cases (died on the House calendar); to FCC-and some that were irrational Treaty of 1957. extend the hours of daytime -only am and punitive -congressmen and sena- Other broadcast legislation passed by stations (died in House Commerce tors in general lent a sympathetic ear to Congress in the second session legalized Committee); to exempt certain station broadcasters and their problems. vhf tv boosters and authorized FCC personnel in small towns and cities from On the books last week -and made members whose terms expire to con- overtime provisions of federal wage and possible only because broadcasters went tinue in office until successors qualify. hour laws (Senate and House failed to to extra efforts to let Congress know Congress also, in approving the FCC reach agreement); to authorize minor what they believe to be irk the best budget for fiscal 1961, authorized a league baseball teams to black out tele- interests of the industry and the public two -year, $2 million FCC study of uhf casts of majors' games in the minors' -were these accomplishments: propagation in New York City, and home cities (recommitteed by Senate). A new law which deals with payola, handed the commission $150,000 to Appointee Juggling The second ses- free plugs and tv quiz abuses; gives the organize a monitoring unit to watch for sion of the 86th also brought the resig- FCC intermediate sanctions to bring broadcaster violations of statutes and nation of John C. Doerfer, FCC chair- misbehaving broadcasters into line; FCC rules and other abuses, specifying man, in March after he was questioned makes the public interest more secure that the project must not get into pro- by the House Legislative Oversight Sub- in hearings before the FCC; and sub- gram censorship. committee about the propriety of his ac- stitutes a pre -grant procedure for the Legislation on which hearings were ceptance of hospitality from broadcaster time- consuming protest procedure held, but which didn't make it through George B. Storer. FCC Commissioner which has frustrated the FCC since it Congress, included measures to allocate Frederick W. Ford was elevated to was enacted in 1952. federal funds to educational tv stations chairman after Mr. Doerfer's resigna-

And there are still storm warnings ahead as .. The biggest trouble spots ahead on campaign and report back to Con- FCC recommended regulation, the Capitol Hill for broadcasters as Con- gress next year. The Senate unit was milder proposal, last May in com- gress adjourned last week were in given $35,000 for its operations, but ments to the House Commerce Com- political broadcasting, proposed FCC was denied its request last week for mittee. regulation of the networks and vari- an additional $150,000 to engage a Most criticism against the net- ous investigations of broadcast rating monitoring service to spot check sta- works has centered on programming services. tion political programs and follow and Rep. John B. Bennett (R- Mich.), The most immediate is the sharp up complaints. Chairman Oren Har- ranking member of the House com- congressional lookout for broad- ris (D -Ark.) of the House Commerce mittee has been the most vocal. caster favoritism among political Committee has said his group also When the House Commerce Com- candidates or parties under (I) ex- will watch for favoritism by sta- mittee failed to report network regu- emptions of news and panel shows tions, but no separate unit has been lation or licensing legislation to the from equal time provisions govern- set up for this purpose. House floor for vote, Rep. Bennett ing presentation of candidates, The Perennial on Network Con- tried to add such provisions as a granted by statute last year; (2) sus- trol The threat of legislation for floor amendment, but they were pension of the equal time provisions FCC regulation of the networks has voted down. for this year in the case of presiden- been posed in the Senate for several Rep. Harris, chairman of the tial and vice presidential candidates. years, but emphasis will shift to the committee, has said the question Both the Senate and House have House next year. The House Legisla- will be aired before his Communica- expressed concern over possible tive Oversight Subcommittee last tions & Power Subcommittee next abuse of the newly- conferred discre- February issued an interim report year. tion and the Senate has appointed a recommending network regulation Other criticism, treating the mo- Freedom of Information (Watchdog) following its hearings on the tv quiz nopoly aspects, has come from Chair- Subcommittee, headed by Sen. Ralph scandals the previous fall. man Emanuel Celler (D -N.Y.) of Yarborough (D -Tex.) to conduct a Bills were introduced both to regu- the House Antitrust Subcommittee, running investigation during the late and to license networks and the who has threatened to hold hearings

76 BROADCASTING, September 5, 1960 tion. and license suspensions in the payola The Senate confirmed the nomina- bill, over some oppostion. The Senate GATES 111111= 1111 tion of Robert E. Lee to serve a second Commerce Subcommittee headed by seven -year term on the FCC, but failed Sen. John O. Pastore (D -R.I.) held to confirm another Republican nomi- hearings, after broadcaster protests, Transistorized nee, Edward K. Mills Jr. Mr. Mills and eliminated suspensions and modi- withdrew his name from nomination fied the forfeitures provisions of the for Superior because of questions about his family House version and the House agreed stock ownership in Westinghouse and to the Senate amendments. Parts of the _PerformancFIe. General Electric. payola bill covering Sec. 317 and other The Senate also failed to confirm the subjects had been drafted by the House r=1I subsequent nominee, Charles H. King, Commerce Committee with help from also a Republican, and Mr. King was broadcasters. given a recess appointment by the Presi- The payola bill was grafted onto a dent when the Senate recessed in July Senate -passed bill setting up an FCC for the political conventions. Demo- pre -grant procedure and several of the crats, who control the Senate, hope they amendments added by the House Com- can name a Democrat to the FCC spot merce Committee were contained in next year if the party's nominee wins recommendations made in February by the presidency this year. the House Legislative Oversight Sub- The House Legislative Oversight Sub- committee, also headed by Rep. Harris. committee headed by Rep. Oren Har- The final payola provisions were de- ris (D -Ark.) held a series of hearings signed to give the FCC wide latitude in on payola practices, with ABC -TV star determining Sec. 317 applications after Dick Clark winding up testimony. The broadcasters had objected strongly to hearings were well -publicized by the narrow FCC interpretation of Sec. 317. press, but did not have the drawing The Pastore subcommittee drafted power of the tv quiz scandal hearings the Sec. 315 suspension resolution after the previous fall. hearing objections, from broadcasters, Mr. Harris and other congressmen networks, political leaders and others, had some unhappy moments themselves to a proposal to require networks to The with publication of stories in the Knight furnish free time to candidates. The GATES "TWINSISTOR" Newspapers and Life magazine charg- networks said they'd furnish tv -radio ing congressional abuses of public ex- time free for debates by presidential Remote Amplifier pense accounts. and vice presidential candidates of The only transistorized two- channel Spectre of Stiff Penalties It was in major parties if the splinter party equal remote amplifier built today, the the heat of publicity over the congres- time hazard were removed and the "TWINSISTOR" is widely known for sional expense accounts that the House resolution, as passed by both Senate and its incomparable qualities. Efficient, approved stiff forfeitures provisions House, accepted the principle. long -life, temperature stabilized transistors, give the "TWINSISTOR" reliability never before attained. ... Congress watches radio -tv Handling is no problem; the " TWINSISTOR" is so light and small on the proposed multi-million station aegis of the American Statistical it can be easily carried by hand. Low exchange transaction among NBC, Assn.) to examine the validity of sta- current, long -life mercury batteries RKO General and others. tistical methods on which ratings eliminate power lines. Operating at The most recent criticism of net- services base their findings. No re- 10,000 cycle response, 78 db gain work programming carne from Sen. sults have yet been released. and 60 db noise reduction, response William Proxmire (D -Wis.) during In the Senate, Chairman Warren exceeds and distortion is less than Senate debate on the payola bill last G. Magnuson, (D.-Wash.) of the most gradeAtelephone lines. Simple month and he withdrew a proposed Senate Commerce Committee in May network regulation rider to the bill revealed that the Federal Trade to operate, amplifier turns on when after Sen. Pastore promised his com- Commission also is investigating rat- headphones are inserted in jack. munications subcommittee would ings. No announcement has come The "TWINSISTOR" comes with hold hearings on the proposal if the from the FTC on the progress of its camera -type carrying case that House doesn't. investigation. Sen. Magnuson said he holds amplifier, headphones, aver- Ratings to Be Rated Broadcast has turned over other data in com- ratings have been criticized in both mittee files on ratings to the FCC. age microphone and cable. as being re- Sen. Magnuson also has set in the Senate and House "TWINSISTORS" are in stock .. . sponsible for mediocre network promotion another study that would ex- ready for your immediate delivery. gramming and the situations leading amine the whole structure and opera- to the tv quiz deceptions. tion of the federal regulatory agen- GATES RAD10 As a follow -up to the House Leg- cies under his committee's jurisdic- COMPANY islative Oversight Subcommittee's tion. Described as a kind of "Hoover Subsfdlary of narris- hearings last fall on the tv quiz scan- Commission" study, the long -range rntertype Corporation dals, Chairman Oren Harris (D -Ark.) project will cover the FCC and other QUINCY, ILLINOIS I Offices in: in April engaged a three -man group federal agencies and will seek solu- NEW YORK, HOUSTON, WASHINGTON, D.C. of statisticians (Technical Commit- tions of the "regulatory lag" prob- International division: tee on Broadcast Ratings, under the lem among the agencies. ' 13 EAST 40th STREET, NEW YORK CITY In Canada: CANADIAN MARCONI COMPANY L BROADCASTING, September 5, 1960 77 Watchdog monitoring funds fail test

The Senate effectively killed a journment when Sen. Lausche offered from splinter and minority party resolution asking an additional $150,- a motion to table the watchdog candidates. 000 for its Freedom of Information funds measure. The watchdog unit Usurps Executive Sens. Thur- (Watchdog) Subcommittee to moni- thus is left with a $35,000 fund mond, Lausche and Dirksen held that tor the political programs of tv and previously allocated and has been monitoring by the subcommittee radio stations before adjourning at ordered to investigate and report would usurp a function which should 11:51 p.m. last Thursday till next early next year on any abuses by be performed by the FCC as a part year. The House had adjourned hours broadcasters of newly- conferred dis- of the Executive Department; that earlier. cretions given them to present major- the subcommittee would be partisan The resolution (S Res 374), the party candidates without being simply because members and staffers last business taken up by the Senate, answerable to equal time demands are, by necessity, partisan; and be- was withdrawn by Watchdog Chair- cause monitoring amounts to intimi- man Ralph Yarborough (D -Tex.) dation of broadcasters. shortly before adjournment after it Sen. Magnuson countered that the became obvious a "freeze" was on by FCC is an arm of Congress, not the opponents of the measure to debate Executive Department; that having it right up to the midnight deadline the FCC do the monitoring would previously set by the Senate to shut be "like leaving a fox to watch the down for this year. henhouse." "I know of instances The debate was marked by where fairness hasn't been used" in stormy exchanges between Chairman political broadcasts, he said. Warren G. Magnuson (D- Wash.) of Sen. Yarborough, who said com- the watchdog group's parent Senate plaints on political coverage already Commerce Committee, who favored are being received by his group, ex- the resolution, and Sens. Strom plained that the $150,000 would Thurmond (D -S.C.) and Frank have been used by the staff and for Lausche (D- Ohio), both members of contracts with private monitoring the committee, and Sen. Everett services for a total 240 hours of Dirksen (R- III.), minority leader, all monitoring at $72,000; travel, $27,- of whom opposed it. 860; rental of monitoring equipment The resolution was brought up in (two units per state average), $12; YARBOROUGII mid- afternoon, but became dead- SEN. 500; contingencies, $29,218; two locked right up to the time of ad- Complaints are being received investigators, $5,978.

Broadcasters could be claims for quality or terms of procuring provision, already contained in Sec. 202 a product, and unlawful business ar- (b) of the Act refers only to the use next FTC targets rangements between a broadcaster and of common carrier "wires ". Since com- others (special time- display deals with mon carriers now use microwave relays Broadcasters must avoid violations of a chain store, for example). as well as cables for inteconnection pur- Federal Trade Commission rules gov- FTC for many years has ignored poses, the amendment will bring the false illegal advertising or erning or broadcasters and other media if they Communications Act up to date. will next of this they be the targets act "merely as conduits of faulty ad- powerful government agency. vertising," Mr. Smyth said. He added, warning was 2 to KOBY charges KABL This issued Sept. "Even if the FTC does not name broad- Virginia Broadcasters Assn., the West casters as respondents, the continued FCC White by before court, meeting at Sulphur Springs, broadcasting by station licensees of ad- law firm of Charging "malicious intent to injure Bernard B. Smyth, of the vertising material found to be faulty by Dow, Lohnes & Albertson. and deception of the public," Gordon FTC would, in the words of FCC 'raise a study "the and Broadcasting Co. (KOBY San In of anatomy serious questions as to whether such Fran- habits of the sometimes carnivorous cisco) filed a $1,328,000 damage stations are operating in the public suit FTC," Mr. Smyth suggested broad- interest'." against McLendon- Pacific Corp. (KABL casters are lucky because the commis- Oakland) in Alameda County Superior sion has been shooting at advertisers Court last Thursday (Sept. I). rather than at the broadcast medium. Act modernized KOBY also filed a complaint with the He warned of the FTC's eager inter- A bill to amend the Communications FCC charging KABL with fraudulent est in advertising and media, calling it Act to revise language which could be advertising and lack of responsibility. "another federal agency in a position used but never has been to discriminate KOBY had planned to change its call where its paternal, public- interest in- against broadcast networks has been ap- letters to KQBY as of Sept. 12 with spired, loving concern with your af- proved by both Houses of Congress and teaser campaigns on bus cards, sign- fairs can demolish you with one bear- is awaiting President Eisenhower's sig- boards and newspapers using the letters like smack." nature. "IQ" as a teaser. It was said that since He said FTC "is primarily a policing The legislation (S 1740) forbids com- Aug. 30, KABL has been using on the agency while FCC is an industry regu- mon carriers to discriminate in charges air spots to the effect that "intelligent lating agency." Its interests include un- or services furnished for chain broad- quality programming" will be on KABL fair practices of disguised commercial casting or radio communications of any as of Sept. 12, date of the KOBY call activity such as payola: deceptive kind (BROADCASTING, August 29). The letter change.

78 (GOVERNMENT) BROADCASTING, September 5, 1960 PAYOLA, QUIZ- RIGGING KAYOED House accepts Senate - passed amendments Rugged, The payola bill (S 1898) was sent Satisfaction with the newly- enacted to the White House last week after the legislation was expressed last week by Reliable, House agreed to Senate amendments Clair R. McCollough, Steinman Stations, knocking out the license suspension chairman of NAB's policy committee. and a provision and modifying the forfeiture "The original legislation went too far," Confidence Section (BROADCASTING, Aug. 29). he said, and "NAB is happy that Con- The bill passed the House with no gress removed from the legislation a Builder trouble despite objections by Rep. John proposal to permit the FCC to suspend station licenses." He said that while B. Bennett (R- Mich.), ranking repub- Lr lican on the House Commerce Corn - NAB "believes that fines are unneces- mittee, that the measure should also sary, it is pleased that the legislation provide for FCC regulation or li- enacted contains provision for appeal censing of the networks. Rep. Ben- to the courts and other safeguards." nett attempted in vain to add an amendment on the floor providing for net- Triangle asks court work regulation when the House originally passed the bill in June. to reverse FCC Congres- Rep. Bennett entered in the The U.S. Court of Appeals in Wash- sional Record during the House debate ington was asked to reverse the FCC week a memorandum from last staff in its refusal to permit ch. 8 WNHC- Robert Lishman, chief counsel of the TV New Haven, Conn., to change the House Legislative Oversight Subcom- location of its transmitter. mittee, setting forth the reasons for Triangle Publications Inc., licensee recommendations the subcommittee's of the ch. 8 ABC -affiliated New Haven for FCC licensing of networks in its re- outlet, filed its appeal against the FCC's mem- port last February. The lengthy Aug. 2 decision last Thursday. orandum cited several sources, in- It charged that the FCC was arbitrary the GATES'Biamote" recommendations by the At- cluding and capricious in upholding the protest Remote Amplifier torney General, the FCC, the Barrow submitted by ch. 22 WWLP (TV) FCC network study report and testi- Springfield, Mass., three years ago. The For complete confidence in your and mony from network executives protest followed a grant without hear- remote coverage this fall, the others before congressional committees. ing of WNHC -TV's application to move "BIAMOTE" is an excellent choice. Chairman Oren Harris (D -Ark.) of the its site from Gaylord Mt. transmitter Lightweight and rugged, its per- House Commerce Committee, who ex- to Mt. Higby, 20 miles northeast of plained the Senate amendments last New Haven and 38.7 miles from Spring- formance and functional design are week, said the amended bill is an im- field. WWLP charged that it would suf- the finest to be found. With a full provement in some respects over the fer economic injury from the move. An complement of equipment, a 4" House version and "I think [the for- examiner's initial decision in 1958 illuminated VU meter is provided for feitures provision] will reach the prob- commission af- recommended that the quick, easy readings. Only 5" high, lem." firm its 1957 grant of the New Haven To Rep. Bennett's insistence that the move. any broadcasting event can be bill places no legal responsibility on the Triangle charged that the commission viewed without obstruction. The networks to present programs "in the violated due process by holding the cabinet is of strong lightweight steel public interest," Rep. Harris replied New Haven -Springfield area was unique finished in gray with etched alumi- that the bill's criminal penalty pro- the change of antenna site and that num dial plates. Two channeled, the visions against payola and free plugs would "upset the delicate balance of "BIAMOTE" has 90 db gain with and rigged quiz shows does place re- allocations" in the area. This means, sponsibility on the networks. "The Triangle stated, that the commission 15,000 cycle response and dual step producers and the networks cannot amended its rules in an adjudicatory attenuators used throughout. turn their backs and close their eyes proceeding "in total disregard of all any more on these practices without pertinent statutory provisions. . . Reliable under all conditions, the being subject to the penalty of the The commission also erred. Triangle "BIAMOTE" is a stand -out among law," he said. said, when it concluded that the change remote amplifiers. The Lishman memorandum, ad- in WNHC -TV's transmitter site would "BIAMOTES" are in stock .. . dressed to Rep. Harris but prepared at "impair the ability of the uhf stations ready for your immediate delivery. Rep. Bennett's request, said the network in the Connecticut Valley to compete licensing provision was not in the Over- effectively . .." There are four other GATES RADIO sight group's original recommendations, uhf stations all closer to New Haven, COMPANY but was added at Rep. Harris' direc- Triangle said, and none protested. Subsidiary or Rents - tion. Triangle also asked the court to re- tntertype Comoretlon QUINCY, ILLINOIS As finally approved, the bill provides verse the FCC's ruling denying its peti- Offices in, for forfeiture of $1,000 a day for vio- tion that the commission take notice of NEW YORK, HOUSTON, WASHINGTON, D.C. lations, with a maximum forfeiture of WWLP's application to acquire one - International division: $10,000. A section which would sus- third interest in WHNB -TV New 13 EAST 40th STREET, NEW YORK CITY In Canada: CANADIAN MARCONI COMPANY pend station licenses was eliminated by Britain, Conn., and its acquisition of the Senate. WWOR -TV Worcester, Mass.

BROADCASTING, September 5, 1960 79 sand free albums of standard, estab- WBZ `PAYOLA' DISPUTE AIRED lished hits to restock its library and that the records could have been bought for Oversight group reviews testimony less than $1,000, anyway. He denied urging two disc jockeys under suspic- The manager of Westinghouse's WBZ said this statement was not accepted for ion of payola to fabricate stories that Boston and a former disc jockey for the the record because the group's "normal" they received payments from record station who presented conflicting testi- practice is not to accept such state- companies for services other than on -air mony during the House Legislative ments unless it has an opportunity for exposure of records. He termed as a Oversight Subcommittee's payola hear- questioning. misunderstanding subcommittee inves- ings last February appeared before that Mr. O'Friel last week denied Mr. tigators' charges he withheld informa- group again last week. Prescott's testimony that he was aware tion from them concerning meetings And subcommittee members hinted of payola activities at WBZ. Mr. Pres- with disc jockeys and record companies. darkly that WBZ Manager Paul cott, he said, did not leave WBZ volun- Prescott's Reply Mr. Prescott, deny- O'Friel's request to rebut testimony tarily as he testified; the station de- ing Mr. O'Friel's statements, said he given by former WBZ disc jockey Nor- clined to renew his contract at his above - left of his own accord for another job, man Prescott might have been mo- union salary and would have fired him but negotiated contract a settlement be- tivated more by station license renewal for his "disinterest and patronizing man- cause he thought "morally" he should troubles than by a simple desire to set ner" even if he had chosen to stay on at get the whole year's pay. He denied his the record straight. a lower salary. ratings were slipping and said Mr. Rep. Walter Rogers (D -Tex.) and Mr. Prescott's ratings were sliding in O'Friel should have noted that Nielsen Robert Lishman, subcommittee chief July 1959 and WBZ settled its contract listed his show as No. 1, while Mr. counsel, thought it unusual that Mr. with him (running to Sept. 5, 1959) O'Friel cited a lower rating issued by O'Friel waited three months after Mr. for $3,000, he said. He denied Mr. Pulse. He said he refused to sign a no- Prescott's secret testimony was released Prescott was "ordered" to plug certain payola affidavit sent him by WBZ be- publicly before asking to appear again records to promote movie advertising cause he was no longer an employe. before the House group. Mr. O'Friel on the stations or that the station asked He reiterated earlied charges he was noted that he sent a statement to the the disc jockey to solicit free albums ordered to plug records promoting subcommittee on May 11 taking issue from record companies to award as movies and repeated testimony that with Mr. Prescott's testimony given prizes in station promotion contests. station promotion people asked him to Feb. 8 and released Feb. 17. Subcom- He said WBZ made no promises in ask- solicit free albums as promotion prizes. mittee Chairman Oren Harris (D -Ark.) ing record companies for some thou- He charged Mr. O'Friel "ordered" him to go to New York to solicit the thousand records to restock the WBZ library and that the trip "humiliated" SAN ANTONIO ? PHOENIX ? him. He didn't think WBZ could have bought the records for less than $1,000; otherwise, he said, the expenses WBZ paid for his trip wouldn't have been worth the difference. `Drop -in' rulemaking deadline extended A fourth extension of the deadline for comments on its rulemaking to "drop -in" additional vhf channels in selected cities through reduced mileage separations was granted by the FCC last week. The Assn. of Federal Corn - munications Consulting Engineers had NO, THIS IS "KNOE- LAND" petitioned the commission for the time ;embracing industrial, progressive North Louisiana, South extension (BROADCASTING, Aug. 29). Arkansas, West Mississippi) The new deadline for comments is Sept. 30. The JUST LOOK AT THIS MARKET DATA commission also extended the time for reply comments from Population 1,520,100 Drug Sales $ 40,355,000 Sept. 16 to Oct. 14. Households 423,600 Automotive Sales $ 299,539,000 Consumer Spendable Income General Merchandise $ 148,789,000 In comments on the proposed rule - $1,761,169,000 Total Retail Sales $1,286,255,000 making filed last week, the Washing- Food Sales $ 300,486,000 ton State Grange supported the position KNOE -TV AVERAGES 79.1% SHARE OF AUDIENCE taken earlier by the National Grange in stating that the According to March 1960 ARB we average 79.1% share of audience from 9 a.m, to drop -in plan at reduced midnight 7 days o week. mileage separation would impair tv service in the Nation's rural areas. CBS A B C WTTW (TV) (ch. 11) Chicago, an KNOE-TV A James A. Noe Station educational station, also filed comments Channel 8 Represented by in opposition to the proposal. The station stated that the rulemaking Monroe, Louisiana H -R Television, Inc. is pre- mature and "can only muddle other Photo: American Oil Company's El Dorado, Arkansas refinery. Producers of Amoco unleaded premium gasoline and other quality petroleum products. studies now being undertaken." In another action, the commission 30 (GOVERNMENT) BROADCASTING, September 5, 1960 extended the deadline for comments on hearing request (BROADCASTING, July a rulemaking affecting the tv table of 25). assignments in Grand Rapids, Cadillac, The Joint Committee Against Toll rGATES] Traverse City, and Alpena, all Michi- Tv, a national organization, and the gan, and New Bedford, Mass.- Provi- Connecticut Committee Against Pay dence, R.I. Deadlines in this instance Tv, told the commission that they have Unusual are the same as those listed above. a recognizable interest in the case. Hart- One of the commission's alternatives ford contended that the groups did not Pickups Are for amending the table of assignments have such an interest and, under corn - in the Grand Rapids area concerns mission procedures, did not qualify as No Problem dropping in ch. 11. WTTW, in its a protestant. comments concerning the "drop -in" The theatre owners pointed out in study, asked that the commission not their answer that the Hartford opera- assign ch. 11 to Grand Rapids since it tion and the theatre owners are in def- was felt that this would cause inter- inite competition both for motion pic- ference to the "only" etv service in the ture films and for audience. The two southwestern Michigan area. organizations claim that exhibition of films on pay tv could have an adverse Class IV power plan effect on audiences and on "word of mouth" advertising since those films are seen easing log jam generally produced for showing in theatres. Twenty -six stations met the Sept. 1 Consequently, the theatre owners deadline for filing comments concern- claimed, the possible injury to them is ing the FCC's proposed rulemaking to immediate, specific and direct, and this permit existing Class IV am stations to gives them "standing" under the Com- boost daytime power up to 1 kw. Only munications Act to protest as an inter- two comments went on the record ested party. against the commission's proposal. Nearly all of the comments stated School fm multiplex that the commission's proposal would expedite the processing of a backlog of plan wins support pending the GATES 400 applications now for pow- The FCC's proposed rulemaking to "DYNAMOTE" er boosts. Power increases by Class IV permit non -commercial educational fm have caused Remote Amplifier stations always automatic stations to engage in non -commercial Compact, modern, easy to operate hearings. The new ruling, if adopted, multiplex subsidiary operations got a and the 4- would relax requirements to eliminate nod of approval from two universities portable, channel "DYNAMOTE" will handle any type the need for hearings. and the American Medical Assn. last of remote pickup with ease. After J.G. Rountree, Austin, Tex., consult- week. Deadline for filing comments on normal mixer loss an ing engineer, claimed that each applica- the commission's proposal was Thurs- abundant 90 tion be con- db of gain remains to assure you of for power increases should day (Sept. 1). pickup area many other sidered individually. He was against the The AMA said it supported the pro- that remote commission's proposal. The Ward amplifiers do not afford. posai as a boon to many educational Broadcasting Co., applicant for a Class institutions. The U. of Michigan, licen- A reliable tube type A.C. operated amplifier, the "DYNAMOTE" IV am at Sonora, Tex., also turned see of WUOM (FM) Ann Arbor, Mich., will four thumbs down on the proposal (BROAD- said the plan would allow for the trans- handle low impedance micro- CASTING, Aug. 29). mission of specialized educational pro- phones of any type. A 4" hinged illuminated VU is provided The commission has proposed the grams to special audiences, such as meter power boosts regardless of the extent meetings of professional groups. It fur- giving instant eye -level readings of interference caused by the increase. ther stated the proposal would make and step type attenuators are used The proposal would apply, however, possible program relays between edu- throughout. Printed wiring adds to only to existing Class IV stations and cational stations. reliability and compactness. At your applicants for new stations would fol- Michigan State U.. licensee of option, automatic battery supply is low the present rule. WKAR -FM East Lansing, Mich., also available. supported the commission's proposal by Symbolic of matchless performance Anti pay -tv groups saying that it would be of great ad- in remote amplifiers, nothing has vantage to schools and universities. been sacrificed to put the "DYNA- answer RKO's in rebuttal The commission's proposal is limited MOTE" a class by itself.. Hartford Phonevision Co., the RKO to the use of multiplex for strictly edu- "DYNAMOTES are in stock . . . General group seeking a pay -tv grant cational purposes. The National Assn. ready for your immediate delivery. from the FCC, had one of its questions of Educational Broadcasters had asked answered by its critics last week. for multiplex authority for background Two organizations composed mainly music, time signals and relaying broad- HARRIS GATES RADIO of theatre owners, which had earlier cast material to other fm and standard INTERTYPE COMPANY Subsldlary of Harris- asked the FCC to hold a full evidenti- commercial stations (BROADCASTING, CORPORATION ary hearing before an examiner in the July 11). The commission said this was , Intertype Corporation OUINCY, ILLINOIS case of Hartford's application for pay inconsistent with the policy governing which Offices inn, tv over WHCT (TV) Hartford, Conn., educational stations, provides NEW YORK, HOUSTON, WASHINGTON, D.C. sent a letter to the FCC last week that non -commercial fm stations will International division: which answered some of the questions transmit no commercial or sponsored 13 EAST 40th STREET, NEW YORK CITY Hartford raised in its rebuttal to the programs. In Canada: CANADIAN MARCONI COMPANY

BROADCASTING, September 5, 1960 51 session committee's jurisdiction to investigate Scissors the perennial "regulatory lag." Sen. okayed by Ike FTC quizzes Magnuson also heads the Senate Inde- in pendent Offices Appropriations Sub- A conference to work out methods Officials of rating companies committee which hears appropriations of cutting through the red tape of gov- New York have reported that budget requests from the regulatory ernment regulatory agencies has the investigators for the Federal agencies. support of President Eisenhower. Trade Commission have been The President said last week that he questioning them on their meth- supports the idea of a conference to ods of operations to gather gen- FCC must decide study ways to speed up the work of eral background and to ascertain the federal administrative agencies. if rating information can be mis- public interest: Ford used or can be "influenced by He asked E. Barrett Prettyman, chief A spokesman for one It is the commission, not the courts, judge of the District of Columbia Cir- outsiders." company the "influence" which must decide where the public cuit Court, to be temporary chairman said is being ex- interest lies, FCC Chairman Frederick and to arrange for the holding of the angle apparently if there is a W. Ford told lawyers Friday at a meet- meeting. Judge Prettyman was in charge plored to discover possibility that a service could ing of the West Virginia Bar Assn. at of the President's conference on admin- White Sulphur Springs. istrative problems in 1953 -55. This re- give a superior rating to its sub- in markets. The chairman's remarks came at the sulted in a report issued in March 1955. scribers particular FTC Chairman Earl W. Kintner end of his presentation of a lengthy The idea of a new conference was the Senate Commerce Com- survey of court rulings involving FCC submitted to the President Aug. 25 by told mittee last May that the FTC cases. the heads of the six federal regulatory rating services Principal point made by Mr. Ford agencies-the FCC, the Federal Trade was investigating (BROADCASTING, May 9). was that the courts generally have up- Commission. Federal Power Commis- held the substance of FCC's decisions sion, Civil Aeronautics Board, Securi- but have been extremely rough on the ties & Exchange Commission and the sary to study on a comprehensive scale commission where procedural errors Interstate Commerce Commission. the "cumbersome procedures, unnec- have been alleged. The memorandum referred to a essary expense and delays which have In this latter area, Mr. Ford said, House Commerce Committee report been steadily increasing in some of the have been liberal interpretations of which a agen- last February stated that more procedures of the administrative standing to protest. He also cited a comprehensive and permanent agency cies." number of cases where the courts have than the advisory council, which was set The conference would consist of rep- found that the commission erred in up by the congressional committee, was resentatives of the six regulatory agen- finding an applicant financially quali- needed. The House's advisory council cies and cabinet rank departments, fied; in expressing its determination on on regulatory agencies was established Civil Service Commission, National why one community should receive a early this year following the exposure Labor Relations Board, Atomic En- first or additional radio service as against of behind -the -scenes influence in some ergy Commission, Federal Aviation Ad- another market; and in similar matters. agencies. ministration as well as a group repre- The courts have not overturned the There have been suggestions that a senting lawyers who practice before the commission on matters where its "ex- special administrative court be estab- agencies. pertise" has been utilized, Mr. Ford lished to handle the judicial functions Chairman Warren G. Magnuson (D- said. of the regulatory agencies. Wash.) of the Senate Commerce Com- Mr. Ford urged that administrative The agency heads recommended that mittee last week asked President Eisen- agencies must be permitted to be more the conference be called to determine made newly hower that findings by the flexible in judging their cases than is whether a continuing meeting of such a reconstituted Administrative Procedures possible under procedures established group is desirable. They emphasized Conference be made available to his for court cases. that the function of such a unit would committee. be advisory only, but that through the Sen. Magnuson noted his committee exchange of ideas and suggestions bene- has inaugurated a "Hoover Commis- Comments urge ch. 12 fits would accrue. sion" study of federal regulatory agen- They said a conference was neces- cies (including the FCC) under h s kept in Fresno as etv The FCC was virtually inundated last week with over 200 comments on its proposed rulemaking to assign ch. 12 from Fresno, Calif., to Santa Maria, R. C. CRISLER C.? CO., INC. Lompoc -Santa Maria, San Luis Obispo or Santa Barbara, all California. Business Brokers Specializing in Television and Radio Stations The comments came from individuals ... educators, professional men, housewives, lawmakers ... each asking that the commission keep ch. 12 in the 1 Offices To Better Serve You . .. Fresno -Visalia, Calif., area as an edu- CINCINNATI, O. Paul E. Wagner, Fifth Third Bank Bldg., cational allotment. Typical of the Dunbar 1 -7775 comments, an elementary school teach- WEST COAST Lincoln Dellar & Co., Santa Barbara, Calif., er from Terra Bella, Calif., stated that Woodland 9 -0770 etv is desperately needed in the area

OMAHA, NEB. Paul R. Fry, P.O. Box 1733 (Benson), TErrace 9455 and can best be achieved by use of a vhf channel. NEW YORK 41 E. 42nd St., MIIrray Rill 7 -8437 A pleading filed by the San Joaquin Valley Community Tv Assn. Inc., which

82 (GOVERNMENT) BROADCASTING, September 5, 1960 proposes to operate an etv in the area, petition, WROL stated that the Knox- urged that the commission reconsider ville station had not used the letters and assign ch. 12 to either Fresno or since 1956 and that the present owner Visalia and retain ch. 10 in Bakers- never operated the station when it was Lowest cost field, Calif.. for educational purposes. so known. The commission has proposed making per thousand Bakersfield all -uhf by deleting ch. 10. Fresno was made an all -uhf market Government briefs in July when the commission finalized Stay considered San Francisco rulemaking and deleted ch. 12 from that Fed- eral Judge George B. Harris is con- city (AT DEADLINE, July 11). Deadline sidering the NBC, RKO for filing comments in the Bakersfield request of Gen- First in both eral Inc. and KTVU San rulemaking is tomorrow (Sept. 6). (TV) Fran- cisco to stay the antitrust proceeding Pulse & Hooper The call letter brought against them by KRON -TV San Francisco last June (BROADCASTING, battle continues July 4). The civil court action charged that NBC and RKO General were en- Controversy over call letters con- gaged in a conspiracy to reduce com- tinues to rage in two Southern cities. petition in San Francisco through their Twice the power Two am stations in the Knoxville, agreement to exchange stations (RKO's of any station Tenn.. area and an am and a tv sta- Boston outlets for NBC's Philadelphia in the market tion in Augusta, Ga., all submitted com- stations) as well as through NBC's pro- ments to the FCC in their respective posed purchase of KTVU in San Fran- disputes (BROADCASTING, Aug. 29). cisco. KRON -TV opposed the request Last week. WRDW Augusta filed an for delay in proceeding in its antitrust opposition to an earlier petition by suit. WRDW -TV asking the commission to Deadline extended Deadline for re- issue a cease and desist order against plies to the petition of WHDH-TV the am station. WRDW -TV claimed Boston for reconsideration of the FCC's TAMPA -ST. PETERSBURG in its petition that it had contractual July 14 order has been extended from Represented nationally by GILL,PERNA rights to the use of the call. The am Aug. 28 to Sept. 12. The commission New YeA Chipee Los Angeles San !weigh Rosicn CO, station, however, denied such a right. took the action last Wednesday (Aug. CONSOLIDATED SUN RAY STATIONS WRDW has used the call for over 30 WALT, WPEN, Phila., WSAI, Ciar. 31) on request of Massachusetts Bay T, years, the petition claimed, while the Telecasters Inc., one of four Boston tv station has been using the call only applicants. In July the commission order since 1954. vacated its 1957 grant of ch. 5 to Until February 1960, both stations WHDH-Boston Herald- Traveler be- were owned by Southeastern News- cause of purported ex parse contacts IR -4p papers. that date, however, the Since made by WHDH principals and or- tv station has been owned by WPIT Inc. dered a new proceeding in the case. Group) and the am was sub- (Friendly WHDH filed a motion for reconsidera- sequently purchased from Southeast- tion early last month. ern Newspapers by Radio Augusta, Beamed at Cuba Establishment of 7 nc. While WRDW admitted that two sta- a "Radio Free Cuba" was recom- tions with separate ownership in the mended last week by Rep. Roman C. same metropolitan area could not con- Pucinski (D- III.). Mr. Pucinski told the House that the American tinue to utilize the same identifying public should A support a "high sign, the station contended that it is such powered" broad- Quality the commission's duty to decide which cast service, similar to the way it sup- should retain the call. ports Radio Free Europe. The Cuban Collection Knoxville Dilemma WATE Knox- people would listen to such broadcasts, of the Best ville, in a new petition, reiterated its he said, and must be told how Castro Equipment for Broadcasters... earlier argument against the use of its is communizing the island republic. Mr. former call letter, WROL, by a station Pucìniski suggested that transmitters be The New Gates Catalog of in neighboring Fountain City. WATE located on one of the islands between Broadcasting, Communications and stated that the call had been used by Cuba and Florida. Electronic Equipment. the Knoxville outlet for years and it Tax relief Manufacturers can now is still widely associated with the letters. save a little on federal manufacturers The new 236 page Gates Catalog It stated that it does not believe that excise tax payments when they pay for is a handy reference manual of all the commission should allow the reas- local advertising. Congress last week ac- broadcast and communications signment of call letters within the same cepted a conference report which per- equipment that is available from general metropolitan area, especially mits a manufacturer to deduct up to Gates. those call letters long used by another 5% from the sales price of his product Let it assist you in your new equip- station. Such a policy, WATE con- when he pays for local advertising on ment planning. tended, breeds confusion in the minds tv, radio and in newspapers. The con- of the radio audience and contravenes ference report on HR 12536 was sub- WRITE FOR YOUR CATALOG TODAY ON YOUR LETTERHEAD! the entire idea of call letters as a con- mitted to both the House and Senate GATES RADIO venient and accurate manner by which following passage of the bill by both GATES COMPANY a station might be identified. houses earlier last month (BROADCAST- Subsidiary of Norris- Intertype Corporation In an earlier answer to the WATE ING, Aug. 29, June 20). QUINCY. ILLINOIS

BROADCASTING, September 5, 1960 83 EQUIPMENT & ENGINEERING Zenith wins patent TV Louisville; KOAM -TV Pittsburg, Kan.; RCA International; WKJG -TV battle, Admiral loses Fort Wayne; color units, two to NBC in Burbank, one to Television Bureau Zenith Radio Corp. scored a legal of Advertising in New York. Three victory over Admiral Corp. Wednesday color studio cameras were shipped to (Aug. 31) in a court decision involv- NBC in New York. ing alleged patent infringements. The ruling was handed down by Bigger quarters Bauer Electronics, Judge Ross Rizley in an Oklahoma manufacturer of broadcast transmitters, City Federal District Court but still left is moving from Burlingame, Calif., to unsettled the actual extent of damages. new and larger quarters at 1661 Indus- He ruled that Admiral had infringed trial Rd., San Carlos, Cailf. on six Zenith patents. Zenith sought treble damages and an injunction Merger voted Stockholders of Gen- against further use of the patents. Two eral Instrument Corp., Newark, N.J., of them involve its remote control de- and General Transistor Corp., Jamaica, *Picture, in the at meetings last Tuesday Oklahoma City Area! vice and circuit for locking pictures in N.Y., separate poor reception areas. (Aug. 30) , overwhelmingly approved Zenith originally filed the suit in the merging of the two electronic com- 1958, charging that Admiral had panies (with General Instrument as the copied the features. The latter filed a surviving corporation) and elected three KOCO-TV counter claim accusing Zenith of in- new directors to an expanded 15 -man General Instrument board. The merger, fringing its patent on a record player. which was agreed upon July 20 (BROAn- The Admiral suit was denied by the Oklahoma City Court. CASTING, July 25), became effective Aug. 31. The "new combined corn - pany" will have assets of approximately OKLAHOMA CITY Technical topics $37 million, with 15 plants and research centers, projected sales for 1960 -61 of A new vidicon tube sensi- O LAI R TELEVISION ASSOCIATES Tricky tube more than $80 million and will be full - Notional Representnetves tive in the near ultra -violet region with line producer of semiconductors. a photoconducive layer and construction permitting televising of underwater scenes with high efficiency has been developed by The Machlett Laboratories, No more fringe? THE WORLD'S ONE OF a subsidiary of Raytheon Co. The tube DISTINGUISHED RESTAURANTS An improvemeent in tv pic- is mechanically and electrically inter- tures in poor- reception areas may changeable with vidicon standard tubes. result from a new system that Both focusing and deflection are ac- tests the "vision" of military radar complished magnetically. Full specifi- sets. A. E. Abel. general man- cations are available from the company ager of the radio division of the at 1063 Hope St., Springdale, Conn. Bendix Corp., announced last week that his has devel- Audio up In reporting its best first - company half in history, Audio Devices Inc., oped a system that solves some of N.Y., announced last week that sales in the ailments that afflict radar, the first six months of 1960 were $3,- such as blind spots, blurred images 251,954 compared with $2,930,414 for and double images. He said the the same period of 1959. The sales in- same techniques can be applied crease was attributable to a 22% rise to tv. in sales of magnetic recording tape, the Mr. Abel added that now it 575 Park Avenue at 63rd St. company's chief product. Profits before will be possible for commercial tv engineers to strengthen a sta- NEW YORK taxes for the first half of 1960 were $283,012 as compared with a loss of tion's signal in the direction of $40,977 for 1959. The 1959 result was weak areas when they know pre- LUNCHEON due to a loss of $259,931 in the Recti- cisely where the weak areas are. COCKTAILS fier Div. for this period. On Jan. 15, The system is said to involve a DINNER 1960, the company disposed of this combination of electronic and optical gear, some elements of which SUNDAY BRUNCH division. Net income after provision for are carried in an aircraft. Spe- Open seven days a week Federal income taxes was $143,012 equipment in equal to 17d per share on the 828,119 cial the plane, he BANQUETS & PARTIES shares outstanding at June 30, 1960. explained, receives the radar signal radiating from the ground Credit Cards Honored This compared with a loss of $14,677 for the first six months of 1959. station, compares it continuously For Reservations: Michel, with the plane's flight path and TEmpleton 8 -6490 Tape sales RCA reports these ship- shows what the radar actually ments of tv recording equipment: a "sees" in graph form. monochrome recorder each to WAVE-

84 BROADCASTING, September 5, 1960 FATES & FORTUNES Advertising George W. Salzer, independent Broadcast marketing consultant, joins Waring Howard Kramer, account super- Products Corp., Winsted, Conn., as ad- In New York City visor, Compton Adv., N.Y., and vertising and sales promotion manager. Bertram F. Mulligan, assistant director Mr. Salzer will direct advertising and of radio -tv program department, named promotion activities for the entire War- vps. Mr. Kramer previously was as- ing line. manager, advertising and pub- sistant Morton Werner, vp and director of HAW LI licity, U.S. Lines; advertising and pub- radio -tv department at Young & Rubi- Cunard Lines. Mr. Mul- licity manager, cam, N.Y., appointed senior vp. ligan was formerly radio program director and announcer, and head time - Hal Josephs, group head art direc- buyer for Compton. tor at Grey Adv., N.Y., joins Smith, has MORE that city, as creative Ellen Stillman, vp Hagel & Knudsen, director. of Kenyon & Eck- art hardt, Boston, joins Michael Turner, Grant Adv., N.Y., in vp of Benton & similar capacity. Miss Bowles, N.Y., ap- Negro programming Stillman had been with pointed associate di- K&E since 1956; she rector of Lambe & previously was vp Robinson - Benton & and director of adver- Bowles Ltd., British MISS STILLMAN tising and publicity subsidiary of B&B. than ALL other for Ocean Spray Cranberries Inc., Bos- Mr. Turner, who was ton. She is on board of Ocean Spray MR. TURNER elected vp last year, and chairman of its marketing com- will supervise several accounts and mittee. establish merchandising department in overseas branch. He joined research William W. Prout, merchandising department of B &B in 1950, moved stations combined manager, Lever Div., Lever Bros., into account work in 1953, and was ap- N.Y., named to head washday products pointed account supervisor early in division. E.L. Whitney, product man- 1959. ager, becomes head of dishwashing manager products and household liquid cleaners Fred Frost named of tv art- production department of Young & division, and Charles E. Palmer, merchandising manager, Pepsodent Div., Rubicam, N.Y. Marvin Kunze becomes named merchandising manager, in executive supervisor of art group; John charge of toilet soaps and "Air- Wick" LaPick promoted to tv art supervisor, and Carl Sturges, Robert Waters, line. Richard E. Baiter, who was merchandising manager, Lever Div., Pyrmen Smith, William Muyskens switches to Pepsodent Div., same ca- and Dick Saunders named senior pro- pacity. ducers. R.S. (Steve) Mason, formerly with Norman F. Johnson, formerly ad- advertising department of General Mills, vertising supervisor, promoted to adver- Minneapolis, joins Ralston Purina Co., tising manager of Fresh Milk and Ice Ralston Div., St. Louis, as assistant to Div. of Co., L.A. Cream Carnation Robert Eskridge, cereal advertising Lawrence R. McIntosh, former ex- manager. Mr. Mason was with GM ecutive vp of Grant Adv., Detroit, joins for three years and worked on com- Young & Rubicam, S.F., as vp and ac- pany's grocery products. count supervisor. George Rogers, manager, administration, participating programs for NBC-TV, granted leave of absence to on the NEW WCOL serve on radio -television staff of Cam- '_y' ACTION: Client purchases spot paign Assoc., N.Y., agency for Repub- IN package WCOL prepares "fluff- lican Party. B. Donald Grant will re- ... ADVERTISING proof" taped commercials . place Mr. Rogers until his return in sales message is single spotted, 6USINESSPAPCRS November. delivered during "selective pro- BUS INESS gramming", rated FIRST in 60 seg- MEANS Hickey named media super- THE NEW John P. ments from 9 a.m. to midnight. 1180 visor, Kenyon & Eckhardt, Detroit. He (Pulse, Hooper, Nielsen) will supervise Mercury and Comet ac- REACTION: People listen ... peo- counts. ple hear ... people buy! MORAL: Get greater sales action Paul Smith promoted from assistant through listener reaction, on the In the Radio -TV Publishing Field manager to manager of personnel de- NEW WCOL! only BROADCASTING qualifies partment at Leo Burnett Co., Chicago. CAPITAL STATION formembership in Audit Bureau Before joining agency in 1958, he was COLUMBUS 15, OHIO of Circulations and Associated with Kraft Foods Co. in Chicago and 24.hours -a- day -broadcasting Business Publications Represented by San Francisco. robert e. eastman

BROADCASTING, September 5, 1960 85 Charles D. Hyman and Jane Wis., went to WMAM in 1939 when it Tom Gonterman, Haeberley appointed assistant pro- was built and became station manager account executive with ducers in television department of next year. Batz - Hodgson - Neu - Doherty, Clifford, Steers & Shenfield, woehner, St. Louis N.Y. Hal Davis, formerly director of ad- advertising agency, for vertising for Broadcast Div. of Crowell - past three years, ap- Harry Parnas, formerly media di- Collier Publishing (KFWB Los An- pointed general man- rector of Doyle Dane Bernbach, N.Y., geles, KEWB Oakland -San Francisco ager of KBKC Kan- joins Kelly -Smith Co., newspaper rep- and KDWB St. Paul, Minn.), appointed sas City. He succeeds MR. resentative, as director of sales develop- general manager of KKAA Honolulu. Bill Allred, who trans- ment in research department. fers to KAKC Tulsa GONTERMAN Howard P. Gray appointed manager in similar capacity. Both stations are Arthur M. Arlett named pr director of KWIZ Santa Ana, Calif. Mr. Gray owned by Public Radio Corp. of Hoefer, Dieterich & Brown, San for past 12 years was with KGIL San Francisco advertising agency. Fernando, Calif. as corporation officer James B. Patterson, assistant pro- and station manager until recent change gram manager of KABC -TV Los An- Burton G. Feldman, vp at Gordon in ownership. geles, promoted to program director. Best Co., Chicago, resigns to open own Before joining KABC-TV this May, advertising agency under his name at Peter V. O'Reilly, was free -lance tv director. N. city. 333 Michigan Ave., that sales representative for Gaines Kelley, general manager of WTOP -TV Washing- Fred Shine named assistant director, WFMY -TV Greensboro, N.C., was ad- ton, D.C., since Jan- mitted to Cone Memorial Hospital, that radio -tv sales department of Trand As- uary 1956, appointed soc., N.Y. city, for treatment of heart condition. to newly created post He became ill while vacationing at a of local sales manag- Donald L. Wert, account executive North Carolina beach. er. Before joining at Ted Bates, N.Y., joins Lambert & sales department, he Carl A. Cook, sales manager of Feesley, that city, as marketing assist- MR. O'REILLY WCHS Charleston, W.Va.. appointed ant on Fizzies Instant Sparkling Drink was announcer on WTOP- AM -FM -TV for two years. general manager of WKEE -AM -FM Tablets. (formerly WHTN) Huntington. W.Va. Robert M. Fleming, promotion and Ray A. Klinge, director at KVOO- The Media publicity director of WCKY Cincinnati TV Tulsa, Okla., promoted to program since 1952, has retired. Prior to join- director, succeeding Bill Sadler. Joseph D. Mackin, ing WCKY as program director in 1942, Warren K. Agee, member of West general manager of he held advertising and sales posts in Virginia U. School of Journalism, WMAM Marinette agencies and industries in Ohio and named executive officer of Sigma Delta for past 20 years and New York. Chi, professional journalism fraternity, of WLUK -TV Green succeeding Victor E. Bluedorn, who re- Bay, both Wisconsin, Chet Casselman, morning news signed last May. since its construction editor of KMPC Los Angeles, promot- in 1953, resigns to ed to news director of KSFO San Fran- Thomas S. Sulli- join WSJM St. Joseph - cisco, both Golden West Broadcasters van, attorney, joins MR. MACKIN Benton Harbor, stations. Washington law firm Mich., as vp and general manager. of Dow. Lohnes & Simultaneously, Mr. Mackin acquires Frederic W. Wile Jr., one -time NBC- !r Albertson. He was further stock interest in Walker Group TV vp in charge of programs in Holly- previously assistant stations (WISM Madison; WEAQ Eau wood and more recently executive of United States attorney Claire; WOSH Oshkosh; WKTL She- John Guedel Productions, that city, for District of Colum- boygan; WBEV Beaver Dam, all Wis- named managing director for Pacific bia and, more recent- MR. SULLIVAN ly, trial attorney for consin, and WSJM) . Mr. Mackin start- Coast operations of Advertising Coun- Securities & Exchange Commission. , ed in radio in 1935 at WIBA Madison, cil. He succeeds Robert Grey. Ruth Musser, program manager of WMCA New York, named director of programming. Cliff Gill, president of KEZY Ana- heim, Calif., Aug. 20 married Dorothy Newest among the Hero DIAL 1110 / 50,000 WATTS leaders Dick Jennings, assistant man- serving aging editor of NBC Radio's Monitor, effected the capture of America's greatest a robbery suspect Aug. 30, after RADIO LOS ANGELES trailing the man on foot and by radio market! Represented by car for more than two miles in DONALD COOKE INC. midtown Manhattan. The suspect was wanted in More audience per dollar connection with a than any other leading radio $10,000 holdup in which another station in greater Los Angeles! suspect was killed and a police- man wounded. L

86 (FATES 8 FORTUNES) BROADCASTING, September 5, 1960 Hunt of Grantray Lawrence Anima- ager of New Orleans office. tions, L.A. Crash victims W.C. Heinz, sports columnist, joins Tom Shutter, formerly group copy Oklahoma broadcaster Henry TelePrompTer Corp., N.Y., as director supervisor and producer at R. Jack Griffing and his family, missing of sports programming. Scott Agency, Chicago, to production since Aug. 16 (BROADCASTING, McHugh, ASCAP composer. staff of WBKB (TV), that city, as pro- Aug. 29), were discovered last Jimmy appointed to board of directors to ducer and creative writer on station's week to be victims of an airplane finish unexpired term of late Paul Cun- Clock -A- Doodle -Day show. crash. The family had been en route from Teterboro, N.J., to ningham. Nat Cavalluzzi, account representa- Oklahoma City in Mr. Griffing's tive in station clearance department, single-engine Cessna aircraft when International ABC -TV sales, promoted to station the accident occurred in the Penn- additions salesman. sylvania mountains, about 69 Brian Skinner, formerly of CKY Winnipeg, Man., named promotion program manager miles south of Pittsburgh. Mr. Winthrop Baker, manager of CKEY Toronto. of WMBD -TV Peoria, Ill., joins WBZ- Griffing was president of Video Independent Theatres (12% own- TV Boston, as assistant program man- G. formerly of er of KWTV [TV] Oklahoma Barry Nichols, ager. and City) and the Vumore Corp. (a CHCH -TV Hamilton, Ont., publicity of -TV Jerry Mulderrig, formerly account catv system). director CHCT Calgary, executive with Venard, Rintoul & Mc- Alta., named public service director of Connell, N.Y., to sales staff of H -R CJAY -TV Winnipeg, Man., ch. 7 sta- which expects to be air as first Representatives, that city. He was time - signs new three -year contract, to de- tion on buyer at Dancer-Fitzgerald- Sample for velop dramatic and musical specials. competitive tv station in Canada Nov. three years and at Lennen & Newell for one year. Equipment & Eng'ring Bud Hayward, formerly radio -tv Jerry Dunphy, newsman at WBBM- Orland O. Sella us, technical direc- director of James Lovick Ltd., Toronto. TV Chicago, joins KNXT (TV) Los tor, Cyanamid of Canada, joins Audio named program manager of CFCF -TV Angeles as reporter on Seven O'Clock Devices, N.Y., as manager, research Montreal. Report. and engineering. Deaths Floyd Kalber, news director of William O. Spink, equipment sales KMTV (TV) Omaha for past nine manager of Sylvania Electronic Tubes, Theodore Swarterbroeck, co-man- years, to news staff of WNBQ (TV) L.A., named vp- sales. ager of UFAC Elizabethville, Congo. and WMAQ Chicago, effective Oct. 1. "shot down and killed by mutineers ", Irwin Goldman, associate director formerly on announcing according to report by Ivan Freart, now Tom Parker, of research for administration, General staff of KFOR Lincoln, Neb., to WOC- sole operator of African station, to Rev. Telephone & Electronics Labs, N.Y., Iowa, in C. Thomas Spitz Jr., director of The AM-FM-TV Davenport, named senior research analyst for similar capacity. Lutheran Hour foreign operations, St. Western regional operations. Louis.

Programming L. Harriss Robinson appointed di- Arthur E. Cruttenden, 41, assistant Larry Lowenstein, rector of marketing of Westrex Corp., account supervisor at Tatham -Laird. executive director of division of Litton Industries. Prior to Chicago, died of cancer at his suburban New York office of joining Westrex in New York, Mr. Barrington home Aug. 27. Before join- Rogers & Cowan, joins Robinson was manager of marketing ing agency in 1954, he was vp and ac- NTA, that city, as di- of Surface Communications Div., RCA, count executive at Clinton E. Frank rector of public rela- for two years. Chicago. tions. Previously, Mr. Lowenstein was direc- Allied Fields Paul Russell, 45, vp and manage- for of CBS -TV press ment supervisor, BBDO, died Aug. 29 MR. LOWENSTEIN information depart- Lawrence Milly, field representative of heart attack at his home in New ment and head of publicity -promotion for ASCAP, Pittsburgh, named man- Canaan, Conn. for Benton & Bowles, N.Y. Harris Clayton, for past five years in charge of business affairs for Rosen- berg- Coryell Agency, Beverly Hills, Calif., talent rep, appointed director of business affairs, West Coast, for MGM - TV and assistant to Robert M. Weit- man, MGM vp in charge of tv production. Kenneth Daniels joins MGM's commercial and industrial film depart- United Press International news produces! ment as sales representative. Benjamin Elrod, named Western Div. manager of United Artists Assoc., L.A. Carl Miller, formerly of Screen Gems, N.Y., joins UAA as account executive in Seattle area. Robert Herridge, CBS -TV producer,

BROADCASTING, September 5, 1960 87 FANFARE Open house success despite lightning WHK Cleveland, reports its sec- r ond annual Appreciation Night at Does television reach the masses HODOwerk,LN R Geauga Lake Park doubled the at- with "aggressive" showmanship? Yes, coat. tendance of last year's effort with according to WTVW (TV) Evansville, an estimated 105,000 people in the Ind. The station marked its fourth an- audience. WHK personalities were niversary Aug. 20-21 with extensive hosts to 22 recording stars and promotion including an open house, groups headlined by teenage singer product giveaways, displays and other Fabian. features. WIIC (TV) Pittsburgh, began its Over 100,000 viewers passed through promotion of NBC fall programming the WTVW studios during the two-day with a day -long affair at the West observance, despite a power failure View Amusement Park. The station that put the station off the air for three claims an attendance of 15,000 for hours the first day when lightning the event which offered 12,000 free struck the station. WTVW reported it rides and many valuable prizes. Each held the open house, not to show off its of the park's 21 rides were renamed facilities, but to promote its lineup of to promote a new NBC show. (For example: the caterpillar was re- fall shows, including the ABC -TV slate. named the "Klondike Caterpillar" response, it felt, was well worth The (see picture). the á3.500 promotion budget and was proof that any medium -or small -market Big turnouts End -of- the -summer Highlight of the 11th annual station can do a similar job. picnics and outings drew huge picnic of WKRC -AM -TV Cincinnati was Most of the network shows were un- crowds for sponsoring radio and a boat race with park patrons helping personalities row known by viewers in its claimed tri- television stations in Cincinnati, WKRC state coverage area of Indiana, Illinois Cleveland and Pittsburgh. across Le Sourdsville Lake. and Kentucky, WTVW pointed out. Products identified with the various ABC -TV programs (viz., orchids, luau `Dr.' Moore endorsed tions." In an optional question, more cookbooks, leis with The Islanders. than 1,000 entrants expressed their per- fortune cookies with Hong Kong) were A CBS Radio merchandising pre- sonal endorsement of Mr. Moore's given out to visitors. Displays accom- scription delivered healthy results to a salesmanship. panied all the ABC -TV previews. Ad- summer advertiser looking for special- A second part of the mailing to ditionally, WTVW obtained costumes ized treatment. dealers consisted of a package contain- from returning network properties for A total of 1,984 entries were put in ing an apothecary jar filled with pill - the 1960 -61 season. a fish bowl at CBS Radio Aug. 19. This like candies to be taken "as scheduled Cooperating fully in the project were was the date set for the drawing of locally on CBS Radio . once each such diverse firms as Pan American and three winners in a contest designed to weekday during August" and intended United Air Lines, 20th Century-Fox, show dealers' reactions to Pittsburgh to "cause panes of Pittsburgh Plate Warner Bros., Screen Gems, Ziv- United Plate Glass Co.'s sponsorship of the Glass to disappear from stock." Ross Artists, Desilu, MCA, MacGregor and Garry Moore Show. Approximately Fernow, advertising manager of PPG's Wilson sporting goods, Purdue U., and 2,500 PPG dealers across the country Auto Glass Div., reports sales are up others. were sent questionnaire cards on which over the comparable period a year ago Except for stories carried by local dealers were to check one of four rea- and that the radio buy-coupled with newspapers, WTVW carried the brunt sons why Garry Moore "is an ideal the dealer contest - brought PPG to the of promotion on its air schedules. salesman for PPG Auto Glass installa- attention of consumers. First place winner received a 1961 Columbia High - Fidelity Stereo Console. Second and BROADCASTING third place winners were awarded VS% THE DUSINESSWEE1(LY OF TELEVIOION ANO RADIO Columbia transistor portable radios. 1735 DeSales St., N. W. Washington 6, D. C. The contest was created by Arthur L. NEW SUBSCRIPTION ORDER Hecht, CBS director of merchandising. Please start my subscription immediately for- 'Official appreciation'

weekly issues of BROADCASTING S 7 00 52 Gov. Price Daniel of Texas expressed 52 weekly issues and Yearbook Number 11.00 "official appreciation" for the coopera- Payment attached Please Bill tion the Texas Assn. of Broadcasters has given to the Governor's Highway name title /position Safety Commission. The governor commented in partic- company name ular about the "Drive Lighted and Live" campaign of the Fourth of July week- address end. Texas radio stations urged drivers to drive with their headlights on during city Zone siate daylight hours as a sign that they were Send to home address - - safe drivers. He cited an 18% reduc-

88 BROADCASTING, September 5, 1960 tion below predicted accidents as the glars and molesters. With support "first major achievement of this kind fans through heavy on-air promotion, in recent years on that particular holi- Costly WWRL sends its mobile unit into the day." Mutual discovered last week areas for interviews with women who that fan -mail requests (even have experienced any such ordeal, and Riding on WICC those from managers and owners to hand out the 4 -page pamphlet. of affiliated stations) can become During holiday weekends, as on this too costly. On Aug. 23, MBS pre- Nose counting WMAY Springfield, Labor Day, WICC Bridgeport, Conn., sented on The World Today Ill., has been conducting a presidential has the most popular car on the road. (8:05 -8:30 p.m.) a 25- minute preference poll in that city. Attractive- The station's mobile unit swings into program dedicated to the late ly- dressed girls with red -white- and -blue the stream of traffic on the I29 -mile Oscar Hammerstein II. For a WMAY buttons and ballot boxes cover Connecticut Turnpike and at every toll week thereafter, the network re- private homes, business offices and in- station WICC pays the quarter fee for ported, station officials sent in dustrial plants asking each individual the motorist directly behind the news congratulatory wires and asked to name his choice for President and unit. The highway host calls the pay- for tapes of the program for their for governor of Illinois. In addition ment the price of safety. Turnpike re -use at a later date. When the they are asked to list party affiliation. toll collectors in New Haven and number of requests mounted to Fairfield Counties, who are familiar 180-or nearly half of the net- Gold medal Tele -Log, a monthly ex- with WICC's safety program, refuse work's total complement of af- ternal house organ published by to take tolls from the trailing motor - filiates -MBS' accounting depart- KRON -TV San Francisco, won a gold rists. Instead, they say: "This one's ment stepped in, saying it was too medal in its category of the press on WICC. Drive safely, arrive safely, costly for the network to produce awards given by the California State enjoy your trip." Preceding each long the tapes. But Mutual offered a Fair & Exposition. It has been published holiday weekend, WICC airs a satura- solution: last Tuesday (Aug. 30), by the station since October 1956. The tion spot announcement campaign link- the network replayed the program booklet gives a variety of information ing the "toll treat" with turnpike safety. on closed circuit so that affiliated about significant events in the opera- WICC's traffic safety projects in 1959 stations might record the show tion of KRON -TV and its affiliated earned an Alfred P. Sloan Award. off the line. network, NBC -TV. It is mailed monthly to a specialized group of 3,500 including employes, educators, PTA and Drumbeats and Negro neighborhoods a police de- government officials, business and civic In case of attack WWRL New York partment pamphlet that outlines pre- leaders, agency executives and others is distributing in Spanish- Puerto Rican cautions to take against muggers, bur- interested in television. FOR THE RECORD

hours of operation from D to uni., utiliz- Station Authorizations, Applications ing 1 kw DA -N during nighttime operation and 5 kw, during daytime operation As Compiled by BROADCASTING and change ant. -trans., location. (1590 kc) Ann. Aug. 29. 25 through August 31. Includes data on new stations, changes in KRUS Ruston, La.-Cp to increase day- August time power from 250 w to 500 w and to existing stations, ownership changes, hearing cases, rules & standards install new trans. (1490 kc) Ann. Aug. 25. changes and routine roundup. New Fm Stations Comanche, Tex. -Radio Comanche. 1550 Abbreviations: Ice, 250 w D. P.O. address Box 1109, Graham, APPLICATIONS DA- directional antenna. cp- construction Tex. Estimated construction cost $9,696, $28,800, revenue Sioux City, Iowa-Edwin C. Wolff. 97.9 permit. ERP- effective radiated power. vhf first year operating cost mc, 2.97 kw. P.O. address 1614 Morning - high fre- $36.000. Applicant is Gilbert T. Webb, sole -very high frequency. uhf-ultra 50% owner of Gra- side Ave. Estimated construction cost quency. ant. -antenna. aur.- aural. vis.- owner, former KSWA $14,689, first year operating cost $25,000. ham and KBAL San Saba, both Texas. Ann. $30,000. visual. kw- kilowatts. w- watts. me-mega- Aug. 29. revenue Applicant is owner of radio cycles. D -day. N-night. 1S- -local sunset. and phonograph equipment business. Ann. mod. -modification. trans.- transmitter, uni. Aug. 30. -unlimited hours. kc-kilocycles. SCA- Existing Am Stations Beverly, Mass. -United Bcstg Co. 101.7 mc, 1 kw. P.O. address 44 Country Corners subsidiary communications authorization. ACTIONS BY FCC Rd., Wayland, Mass. Estimated construc- SSA -special service authorization.-STA- WVNA Tuscumbia, Ala. -Cp to change tion cost Applicant fm proposes to special temporary authorization. SH- speci- $9,216. fied hours. - educational. Ann. Announced. New Am Stations APPLICATIONS Honolulu, Hawaii- Polynesian Bcstg. Inc. 1210 kc, 1 kw. P.O. address Lusitania NEW YORK & School Sts. Estimated construction cost $18,500, first year operating cost $30,000, 60 East 42nd Street revenue $40,000. Applicant is Mary K. MUrray Hill Wong, former 42% owner of KOOD Hono- 7 -4242 lulu. Ann. Aug.. 25. EDWIN TORNBERG Salina, Kans. -John M. Hall. 630 kc, 500 w. WEST COAST P.O. address 1521 Siefkin Lane, Wichita 8, Kans. Estimated construction cost $61,916, & COMPANY, INC. 860 Jewell Avenue first year operating cost $68,000, revenue Pacific Grove, California g Applicant owner of KWBB 258 $8 ch0. is NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 Hartford, Ky.-Hayward F. S pinks. 1600 kc, 500 w D. P.O. address 302 Mulberry SALE OF RADIO AND TELEVISION STATIONS Ct. Estimated construction cost $18,725, first WASHINGTON year operating cost $35,000, revenue $38,000. EVALUATIONS Applicant owns pharmacy. Ann. Aug. 25. 1625 Eye Street, N.W. Bucryus, Ohio- Andrew Ernerine. 1520 kc, FINANCIAL ADVISERS District 7 -8531 250 w. D. P.O. address 502 N. Main St., Fostoria, Ohio. Estimated construction cost $18,035, first year operating cost $50,000, revenue $60,000. Applicant is 20% owner of WFOB -AM -FM Fostoria, Ohio. Ann. Aug. 30.

BROADCASTING, September 5, 1960 89 SUMMARY OF COMMERCIAL BROADCASTING Compiled by BROADCASTING August 31 Equipping a ON AIR CP TOTAL APPLICATIONS Lic. Cps. Not on air For new stations AM 3,461 45 87 858 FM 730 23 18: 153 Radio Station? TV 473 65 17 OPERATING TELEVISION STATIONS Compiled by BROADCASTING August 31 VHF UHF TV Commercial 453 80 533 Non -commercial 35 12 47 COMMERCIAL STATION BOXSCORE As reported by FCC through June 30, 1960 AM FM TV Licensed (all on air) 3,455 714 471' CPs on air (new stations) 36 32 63' CPs not on air (new stations) 115 196 76 Total authorized stations 3,603 942 656 Applications for new stations (not In hearing) 593 72 27 Applications for new stations (in hearing) 204 36 75 Total applications for new stations 797 108 102 Applications for major changes (not in hearing) 582 29 38 Applications for major changes (in hearing) 277 10 14 Total applications for major changes 859 39 52 Licenses deleted 0 0 o CPs deleted 0 0 0

There are, in addition, ten tv stations which are no longer on the air, but retain their licenses. .There are, in addition, 35 tv cp- holders which were on the air at one time but are no Miniature longer in operation and one which has not started operation. duplicate its operation of am station (ap- from H. G. Fearnhead 51 %, to Colgreene plication now pending). Ann. Aug. 30. Bcstg. Co. for $83,750. Purchasers are Orin Worcester, Mass. -Waterman Bcstg. Corp. Lehman, 70 %, and Albert Heft, 30 %, own- 107.3 mc, 1.39 kw. P.O. address 34 Me- ers of WHUC Hudson, N.Y. Ann. Aug. 29. Microphone chanic St. Estimated construction cost WMT Cedar Rapids, KWMT Ft. Dodge $11,145, first year operating cost $18,000, both Iowa -Seeks transfer of control o1` revenue $21,000. Applicant fm will duplicate American Bcstg. Stations Inc. from Helen WAAB Worcester. Ann. Aug. 25. Shaffer Mark and Helena Mark Herman, surviving trustees of voting trust, to same only $820 Williamsburg, Va.- Williamsburg Bcstg. principals and William B. Quarton (to re- Co. 96.5 mc, 3.58 kw. P.O. address 3855 N. place Herbert M. Bingham, deceased). 30th St., Arlington. Va. Estimated con- Also, stock held personally by Helen Shaf- struction cost $15,500, first year operating fer 6.8 This RCA Miniature Dy- cost $66,000, revenue $70,000. Applicant fm Mark, %, will be transferred to vot- will duplicate WCBI Williamsburg. Ann. ing trust for certificate of interest and no namic Microphone is as Aug. 25. financial consideration. Ann. Aug. 25. WTCR Ashland Ky. -Seeks transfer of inconspicuous as modern control from WTCR Inc. to Connie B. Gay Ownership Changes Bcstg. Corp. by simple exchange of stock microphone design can make with no financial consideration involved. APPLICATIONS it! Just 2g6" long, it weighs Ann. Aug. 25. KDXE North Little Rock, Ark. -Seeks WQMR Silver Spring, Md.; WGAY -FM but 2.3 ounces. And, in transfer of control of Arkansas Valley Washington, D.C.-Seeks transfer of con- Bcstg. Co. from Claude Carpenter Jr., sole trol from WGAY Inc. to Connie B. Gay spite of its compactness, owner, to Sim C. Callon for $47,000. Mr. Bcstg. Corp. by simple exchange of stock Callon is in real estate. Ann. Aug. 25. with no financial consideration involved. Ann. 25. the BK -6B is a durable, WMMW Meriden, Conn. -Seeks assign- Aug. ment of license from Silver City Crystal KFEQ -AM -TV St. Joseph; KLIK Jeffer- high - quality microphone. Co. to Meriden Radio Inc. for $125,000. son City, both Missouri- Seeks transfer of Purchasers are Edward B. Connolly, G. A. control of KFEQ Bcstg. Co. and KLIK Try it for remotes! You'll Kruttschnitt, Hall Syndicate Inc., and Bcstg. Inc. from Oscar K. Fine and Jesse D. others. Hall Syndicate publishes newspapers, Fine, 30% each, Isadore J. Fine, 20 %, and find it excellent for inter- is headed by Robert M. Hall and is appli- others, to KFEQ Bcstg. Inc. and GTS Bestg. cant for purchase of KCOR San Antonio, Inc., respectively, for $1,850,000. Purchaser views, panel shows and Tex. Mr. Kruttschnitt has been associated is Connie B. Gay Bcstg. Corp., group headed with WMMW as officer and stockholder for by Connie B. Gay, 76.49% owner. Mr. Gay sports. It's a great value five years. Mr. Connolly has interest in owns WQMR Silver Spring, Md.; WGAY KATZ St. Louis, Mo. Ann. Aug. 30. Washington, D.C.; WTCR Ashland, Ky., and at $82.50! WGMA Hollywood, Fla. -Seeks assign- WFTC Kingston, N.C. Ann. Aug. 25. ment of license from Melody Music Inc. WSOC Charlotte, N.C.-Seeks assignment to Southland Bcstg. Co. for $265,000. Purchas of license of Carolina Bcstg. Co. from Hen- Order your BK -6B nosed Write ers are Kingsley H. Murphy Jr. and Carroll derson Belk to WIST Inc., corporation to RCA, Dept. L -22, Building E. Crawford, equal partners, owners of wholly -owned by Mr. Belk. No financial Minn. Aug. 29. 154, Camden, N. J. Whatever KOTE Fergus Falls, Ann. consideration involved. Ann. Aug. 30. WAFM (FM) Miami, Fla.-Seeks assign- WFTC Kingston, N.C. -Seeks transfer of your broadcast equipment needs, ment of license from Bayfront Bcstg. Corp. control of Town and Country Worldwide see RCA FIRST! to WKAT Inc. for $25,000. Purchaser is Productions Inc. from Connie B. Gay, sole estate of A. Frank Katzentine, deceased. owner, to Connie B. Gay Bcstg. Corp., Ucola Katzentine is executrix and sole change in business form. Ann. Aug. 25. beneficiary of estate. WKAT Inc. is li- RADIO CORPORATION cense of WKAT Miami Beach, Fla, Ann. North Carolina Electronics Inc., Raleigh, Aug. 25. N.C. -Seeks transfer of control of corporate of AMERICA Ocilla Bcstg. System, Ocilla, Ga. -Seeks permittee from John P. Gallagher, sole assignment of ep from Ocilla Bcstg. System owner, to James Poston and Frank P. Lar- son Jr., 25% each, and Mr. Gallagher, 50 %. Tmk(s ) to Charles Cullis Wade for $6,000. Mr. Wade is in various businesses in South. Ann. Messrs. Poston and Larson agree to dis- Aug. 29. miss their application for new am to op- WSFB Quitman, Ga. -Seeks assignment erate in Washington, N.C., and will pay of license from Quitman Bcstg. Co. to John $1.00 per share for up to 7,100 shares in E. Boyd for $45,000. Mr. Boyd formerly had permittee corporation. Mr. Larson has in- interest in WFSC Franklin, N.C. and is terest in WUTV (TV) Charlotte, N.C. Mr. applicant for new am in Lenoir, N.C. Ann. Poston is vp of industry sales agency. Ann. Aug 29. Aug. 25. KPOI -AM -FM Honolulu, .Hawaii -Seeks WEKR Fayetteville, Tenn. -Seeks as- transfer of control of KPOI Bcstg. Co. signment of license of Fayetteville Bcstg.

90 (FOR THE RECORD) BROADCASTING, September S, 1960 1PROFESSIONAL CARDS1

-Established 1926 JANSKY & BAILEY INC. JAMES C. McNARY - GEORGE C DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Offices and Laboratories RADIO & TELEVISION National Press Bldg., Upper Montclair, N. J. 1339 Wisconsin Ave., N. W. 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 6-3000 Sterling 3 -0111 Washington, D. C. FEderal 3-4800 Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver Everett L. Dillard, Gan. Mgr. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 Engineering Munsey Building District 7 -8215 WASHINGTON, D. C. 930 Warner Bldg. National 8 -7757 1710 H St., N.W. Republic 7 -2347 Washington 4, D. C. P. O. BOX 7037 JACKSON 5302 WASHINGTON 6, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. Carr & Associates A. EARL CULLUM, JR. RUSSELL P. MAY KEAR & KENNEDY Consulting CONSULTING ENGINEERS & INWOOD POST OFFICE 711 14th St., N. W. Sheraton Bldg. Radio Television 1302 18th St., N. W. Hudson 3 -9000 Engineers DALLAS 9, TEXAS Washington 5, D.C. REpublic 7 -3984 6, D. C. Washington 6, D. C. Fort Evans WASHINGTON Fleetwood 7 -8447 Member AFCCE 1000 Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE Member AFCCE

GEO. P. ADAIR ENG. CO. SILLIMAN, MOFFET & LYNNE C. SMEBY GUY C. HUTCHESON CONSULTING ENGINEERS CONSULTING ENGINEER ROHRER Ro dio- Television P. O. Box 32 CRestview 4 -8721 Communications -Electronics N. W. AM -FM-TV 1405 G St., 1610 Eye St., N. W. 1100 W. Abram Republic 7-6646 7615 LYNN DRIVE Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. Executive 3 -1230 Executive 33851 ARLINGTON, TEXAS Member AFCCE Member AFCCE Oliver 2 -8520

JULES WALTER F. KEAN HAMMETT & EDISON COHEN JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Electronic Engineer Associates 617 Albee Bldg. Executive 3-4616 Box 68, International Airport 8401 Cherry St. Hiland 4-7010 George M. Sklom, Robert A. Jones 1426 G St., N. W. 19 E. Quincy St. Hickory 7 -2401 Son Francisco 28, California Washington 5, D. C. Riverside, III. KANSAS CITY, MISSOURI Diamond 2 -5208 (A Chicago suburb) Member AFCCE

CARL E. SMITH J. G. ROUNTREE VIR N. JAMES JOHN H. MULLANEY CONSULTING RADIO ENGINEERS CONSULTING ENGINEER Consulting Radio Engineers 8200 Snowville Rood SPECIALTY Brecksville, Ohio P.O. Box 9044 DIRECTIONAL ANTENNAS 2000 P St., N. W. (a Clevlond Suburb) Washington 6, D. C. Austin 17, Texas 232 S. Jasmine St. DExter 3 -5562 Tsl: JAckson 6 -4386 P. O. Box 82 Columbia 5 -4666 Denver 22, Colorado Member AFCCE Glendale 2 -3073 Member AFCCE

COLLECTIONS A. E. Towne Assocs., Inc. PETE JOHNSON For the Industry TELEVISION and RADIO ALL OVER THE WORLD ENGINEERING CONSULTANTS Consulting am -fm -tv Engineers Service TV -Rodio -Film and Media Accounts Receivable 420 Taylor St. Applications -Field Engineering No Collection -No Commission Directory STANDARD ACTUARIAL San Francisco 2, Calif. Suite 601 Kanawha Hotel Bldg. WARRANTY CO. PR. 5-3100 Charleston, W. Va. Dickens 2 -6281 220 West 42nd St., N. Y. 36, N. Y. LO 5 -5990 FREQUENCY PRECISION CAMBRIDGE CRYSTALS MERL SAXON NUGENT SHARP MEASUREMENTS Consulting Radio Engineer PRECISION FREQUENCY CONSULTING RADIO ENGINEER AM -FM -TV 809 -11 Warner Building COMMERCIAL RADIO MEASURING SERVICE 622 Hoskins Street Washington 4, D.C. FOR AM -FM -TV MONITORING CO. SPECIALISTS Lufkin, Texas District 7-4443 445 Concord Ave, , Associate Member 103 S. Market St., NEptune 4-4242 NEptune 4 -9558 Cambridge 38, Moss. Institute of Radio Engineers Lee's Summit, Mo. Phone TRowbridge 6 -2810 Phone Kansas City, BR. 1 -2338

CAPITOL RADIO FREQUENCY M. R. KARIG & ASSOCS. JOHN H. BATTISON ENGINEERING INSTITUTE MEASUREMENT BROADCAST CONSULTANTS AND ASSOCIATES Accredited Technical Institute Curricula Engineering Applications Consulting Engineers 3224 16th St., N. W. AM -FM -TV Management Programming Specializing in AM power Washington 10, D. C. Sales increases -FM -TV WLAK Electronics Service, Inc. 209A LaSalle Building Practical Broadcast, TV Electronics P. O. Box 248 engineering home udy and residence P.O. Box 1211, Lakeland, Florida Saratoga Springs, N. Y. 1028 Connecticut Ave., N.W. course. Write For Free Catalog, Spec. Washington 6, D. C. iffy course. Mutual 2 -3145 3 -3819 Saratoga Springs 4300 RE 7 -0458

BROADCASTING, September 5, 1960 91 Co. from G. Paul Crowder and Irene C. Corp. (KSAN), San Francisco, Calif., to from Lawrence E. Bodkin, receiver, to Norman (executors of estate of John R. enlarge issues in proceeding on their am Rahall Bcstg. Inc. Action Aug. 22. Crowder) and James Porter Clark, to Mr. applications. et al. Ann. Aug. 29. Clark. sole owner, for $52,500. Ann. Aug. By order, commission, on motion by By Hearing Examiner Walther W. Guenther 30. Massachusetts Bay Telecasters Inc., ex- Denied petition by Medford Bcstrs. Inc. KBUY Amarillo, Tex.-Seeks assignment tended from Aug. 28 to Sept. 12 time for (KDOV), Medford, Ore., for leave to of license from Worley & Sanders Bcstrs. to too file replies to petition by WHDH amend its am application by specifying new KBUY Inc. for $250,000. Purchaser is G. E. Inc.rties TV), for rehearing of July ant. site, located approximately three miles Miller & Co., owner of KOKE Austin, Tex. 14 Boston ch. 5 decision which (1) vacated northeast of its present site, and rejected G. E. Miller & Co. also has option for 50% April 24, 1957 grant to WHDH Inc., to op- amendment submitted therewith; applica- interest in KINT El Paso, Tex. Ann. Aug. erate on that channel, ordered further com- tion is consolidated for hearing with am 29KURV parative evaluation of all applicants application of Rogue Valley Bcstrs. Inc. Edinburg, Tex. -Seeks transfer of (WHDH, Massachusetts Bay, Greater Boston (KWIN), Ashland. Ore., and R. W. Han- control of KURV Inc. from Rogers Kelley, Tv Corp., and Allen B. DuMont Labora- sen (KCVO), Alturas, Calif. Action Aug. sole owner, to W. Lloyd Hawkins, 44%, tories Inc.), with filing of briefs and subse- 29. Norman E. Loomis, 33 %, and D. A. Benton, quent oral argument before commission en 23 %, for $150,000. Mr. Hawkins is owner of banc and, meanwhile, allowed WHDH -TV By Hearing Examiner Annie Neal Huntting KRTN Raton, N.M. Mr. Loomis is in oil to continue its present ch. 5 operation Further continued without date hear- and gas production. Mr. Denton is 10% under STA. Ann. Aug. 31. ing in matter of application of Philip D. owner of KTNM Tucumcari, N.M. Ann. Boothroyd, Sparta, N.J., for renewal of Aug. 25. radiotelephone first class operator license Routine Roundup pending determination of litigation pro- Hearing Cases ACTIONS ON MOTIONS ceedings in Court of Appeals on Morton Borrow v. FCC. Action 23. By Commissioner Rosel H. Hyde Aug. FINAL DECISIONS Granted petition by Broadcast Bureau By Hearing Examiner David I. Kraushaar Commission gave notice that July 11 and extended to Sept. 7 time to file ex- initial decision which looked toward grant- ceptions and brief to initial decision in pro- is Granted motion by Nathan Frank ing application of Frank James for new ceeding on am application of KDEF Bcstg. (WNBE -TV), New Bern, N.C., for mod of class B fm station to operate on 107.7 me Co. (KDEF). Albuquerque, N.M. Action prehearing procedure in re its proposal for in Redwood City, Calif., became effective Aug. 30. specification of trans. and ant. site; con- Aug. 30 pursuant to sec. 1.153 of rules. Ann. Granted petition by Golden Gate Bcstg. tinued prehearing conference from Sept. Aug. 31. Corp. (KSAN), San Francisco. Calif., and 26 to Sept. 30. Action Aug. 29. u Commission gave notice that June 29 extended to Sept. 6 time to file reply to Granted petition by Hennepin Bcstg initial decision which looked toward grant- oppositions to its petition to enlarge issues Assoc. for acceptance of amendment to its ing application of Bill S. Lahm for new filed by Broadcast Bureau and Jack L. application for new am station in Minne- am station to operate on 1220 kc, 500 w, Powell and Alyce M. Powell (KVON), apolis, Minn., which is minor in scope and D, in Wisconsin Rapids. Wis., became ef- Napa, Calif., in am proceeding Action does not affect present issues. Action Aug. fective Aug. 18 pursuant to sec 1.153 of Aug. 30. 29. rules. Ann. Aug. 31. By Hearing By Commissioner Robert E. Lee Examiner Jay A. Kyle INITIAL DECISIONS Granted petition by Broadcast Bureau Granted request by WBUD Inc., and Hearing Examiner Charles J. Frederick and extended to Aug. 26 time to file re- extended to Sept. 26 time to file pro - issued initial decision looking toward (1) sponse to petition by Norman A. Thomas posed findings of fact and conclusions of affirming Dec. 2, 1959 grant of applica- to enlarge issues in proceeding on his ap- law, and replies to be filed by Oct. 19, in tions of (a) Alvarado Tv Co., to increase plication for new am station in Greenville, proceeding on its application and that of vis ERP of station KVOA -TV (ch. 4), Tuc- Tenn., et al. Action Aug. 26. Concert Network Inc., for new fm stations son, Ariz., from 5.37 kw (7.29 dbk) to 35 Granted petition by Albuquerque Best in Trenton, N.J. Action Aug. 25. kw (15.44 dbk) and ant. height from 30 Co. (KOB). Albuquerque, N.M., and its By Hearing Examiner ft. to 3,682 ft., change trans. site to about successor company, KSTP Inc., for leave Herbert Sharfman 17 miles northeast of city atop Mt. Bigelow, to amend application to substitute latter Rescheduled Sept. 7 hearing for Sept. and make other changes, and (b) Old as applicant therein. Action Aug. 26. 22 in proceeding on application of Mark Pueblo Bcstg. Co. to move trans. of KOLD- Granted petition by Mercury Bcstg. Twain Bcstg. Co., for renewal of license TV (ch. 13). Tucson, to same location as and extended to Sept. 26 time to file re- of station KHMD Hannibal, Mo. Action KVOA -TV atop Mt. Bigelow, increase vis sponse to petition by Western Plains Bcstg. Aug. 25. ERP from 30 kw (14.77 dbk) to 75.4 kw (18.77 Co. party- respondent, to enlarge issues in dbk) and ant. height from 100 ft. to 3,747 ft., proceeding on Mercury's application for a By Hearing Examiner Elizabeth C. Smith and make other changes, and (2) setting new am station in Colorado Springs, Colo. Granted aside Feb. 9, 1960 memorandum opinion Action Aug. 26. petition by Broadcast Bureau and order which and continued from 9 a.m., Sept. 2 to 10 postponed effective dates Granted petition by Broadcast Bureau a.m., Sept. 14 conference of grants pending hearing on protest by and extended to Sept. 13 time to file re- for group 2 of Tucson Tv Co., (KGUN -TV. consolidated proceeding on am applica- ch. 9), Tucson. sponses to petition by Valley Telecasting tion of Michigan Bcstg. Co. (KECK), Battle Ann. Aug. 26. Co.h to enlarge issues in Wausau, Wis., tv Creek, Mich., et al. ch. 9 proceeding. Action Aug. 26. Action Aug. 24. OTHER ACTIONS Granted petition by Kingsport Bcstg. Granted petition by Caba Bcstg. Corp., By order, commission, on petition by Co., (WKPT), Kingsport, Term., and ex- for leave to amend its application for new Assoc., of Federal Communications Con- tended to Aug 30. time to reply to ex- am station in Baltimore, Md., to substitute sulting Engineers, further extended time ceptions of Broadcast Bureau in pro- Radio Americana Inc., for Caba, and re- from Sept. 1 to Sept. 30 for filing com- ceeding on its am application and that of tained amendment application in hearing ments and from Sept. 16 to Oct. 14 for John K. Rogers, Bristol, Tenn. Action Aug. status; matter of petition by another ap- filing reply comments in rulemaking pro- 26. plicant in proceeding -Rossmoyne Corp., for ceeding on interim policy on shorter- spaced dismissal of its application for new am vhf tv channel assignments and amend- By Hearing Examiner Charles J. Frederick station in Lebanon, Pa., will be considered ment of part 3 concerning tv engineering Granted motion by Tucson Tv Co. in initial decision in consolidated proceed- standards. By separate orders, commission (KGUN -TV), Tucson, Ariz., insofar as it ing. Action Aug. 24. also extended to those dates time for filing requests correction of transcript in pro- Granted petition by Broadcast Bureau comments and replies in rulemaking af- ceeding on applications of Alvarado Tv Co., and continued date for hearing conference fecting tv table of assignments in Grand (KVOA -TV) and Pueblo Bcstg. Co. from 9 Rapids, Old a.m., Sept. 1 to 10 a.m., Sept. 12 Cadillac, Traverse City, and Alpena, (KOLD -TV). Tucson; denied motion in and for further hearing from 10 a.m., Sept. all Michigan, and New Bedford, Mass: other respects. Action Aug. 29. 1 to 11 a.m., Sept. 12, in proceeding on Providence, R.I. Ann. Aug. 26. a.m. By Hearing Examiner Millard F. French applications of WPET Inc. (WPET), Greens- Commission on August 25 granted pe- boro, N.C., et al. Action Aug. 24. tition by Jack L. Powell and Alyce M. Granted petition by Rahall Bcstg. Inc., Upon request by KCRA Inc., Powell, joint tenants (KVON), Napa, Calif.. for leave to amend am application to mento, Sacra- and extended to Aug. 25 time to file opposi- reflect assignment of license of station Calif., continued to Sept. 6 time to tion to petition by Golden Gate Bcstg. WQTY (formerly Arlington, Fla.. exchange its engineering exhibits in pro- WTTT), ceeding on its application for renewal of license which is consolidated for hearing. Action Aug. 29. Granted joint petition by applicants and America's Leading Business Brokers extended to Nov. 15 time to file proposed findings and to Nov. 30 for replies in proceeding on am applications of Radio Muscle Shoals Inc. (WOWL), Florence, Ala., et al. Interested in buying or selling Radio and TV Properties? Action Aug. 29.

BROADCAST When your business is transacted through ACTIONS by Broadcast Bureau the David Jaret Corp., you are assured of Actions of August 26 reliability and expert service backed by our WMNB North Adams, Mass. -Granted 37 years of reputable brokerage. acquisition of positive control by Robert Hardman through purchase of stock from James Gordon Keyworth. KXQR (FM) Bakersfield, Calif.- Granted DAVID assignment of license and SCA to Elward L. and Maude H. Robertson and Walter B. Marston. 150 MONTAGUE STREET WNCN (FM) New York, N.Y. -Granted assignment of cp, license and SCA to BROOKLYN 1, N. Y. WNCN Inc. CORP. WHNB -TV New Britain, Conn. -Granted ULster 2 -5600 license for tv station; ant. 970 ft. WCHL Chapel Him N.C.-Granted cp to replace expired permit to change ant.- trans. 92 FOR THE RECORD) BROADCASTING, September 5, 1960 and studio location and make changes in to change ant.- trans. and studio location, Following stations were granted ex- ground system. make changes in ant. system (increase tensions of completion dates as shown: WYSL -FM Amherst, N.Y.- Granted mod. height) and in ground system. KTOD Sinton, Tex. to March 9, 1961: of cp to increase ERP to 4.9 kw. change WRDW -TV Augusta, Ga.- Granted cp to WBBF -FM Rochester, N.Y. to Nov. 7 KSWC type ant. and make changes in ant. sys- change ERP to vis. 316 kw, aur. 158 kw. Tucson, Ariz. to March 15, 1961. tem and trans. type trans., changes in equipment. correct WGH -FM Newport News, Va.-Granted geographic coordinates and change in fi- Actions of August 23 mod. of cp to increase ERP to 100 kw, de- nancial data; ant. 650 ft. crease ant. height to 330 ft. change type Columbia Bcstg. Co., Inc. New York, N.Y. WCCN Neillsville, Wis.- Granted acquisi- ant. and make changes in ant. system. -Granted extension of authority to Sept. tion of positive control by Howard Sturtz Following stations were granted exten- 15, 1961 to transmit programs to CFRB. Jr. through purchase of stock from Herman sions of completion dates as shown: WIXK CKAC, CJAD and other stations under con- North. New Richmond, Wis. to Sept. 16; WAMO trol of Canadian Bcstg. Corp.: without KRSC Othello, Wash.-Granted exten- Pittsburgh, Pa., to Oct. 22; KCJH San Luis prejudice to such action as commission may sion of authority to Dec. 1 to sign -off at Obispo, Calif. to March 9. 1961. deem warranted as result of its final de- 6 p.m. WFUR -FM Grand Rapids, Mich. -Re- terminations with respect to: (I) conclu- KVRH Salida, Colo.-Granted extension mote control permitted. sions and recommendations set forth in of authority to Nov. 1 to sign -off at 8 report of network study staff: (2) related p.m. of 25 Actions August studies and inquiries now being considered Actions of August 22 KROG Sonora, Calif.-Granted assignment or conducted by commission; and 131 pend- of license to Ralph P. Bowen tr /as Sonora ing antitrust matters. KSEL Lubbock, Tex. -Granted assign- Bcst. Co. National Bcstg. Co., Inc. New York, N.Y. ment of licenses to David R. Worley, et al. WBEU Beaufort, S.C.-Granted license -Granted extension of authority to Sep- KURL Billings, Mont.-Granted assign- tember 15, 1961 to transmit programs to ment of license to Yellowstone Bcstg. Corp. covering installation of new trans. stations under control of Canadian Bcstg. KWED Seguin, Tex.-Granted license Corp. to in KHFI (FM) Austin, Tex. -Granted as- to use old main trans. as aux. trans. at or any licensed station Canada signment of license and SCA to Kennedy - main trans. location and operate by remote whether or not such programs are network Heard Features Inc. control. programs and whether or not they pass KSAM Huntsville, Tex.-Granted license through NBC's regular chain facilities: KTVE (TV) El Dorado, Ark. -Granted covering change in ant. trans. and studio without prejudice to such action as com- license for tv station; ant. 1.320 ft. location and make changes in ant. system mission may deem warranted as result of WFAG Farmvitle, N.C.-Granted mod. of and round system. its final determinations with respect to: license to change name to Carl Venters Jr.. KFSD-FM San Diego, Calif.- Granted li- (1) conclusions and recommendations set and H. Cloid Wade Jr. cense covering increase in ERP and ant. forth in report of network study staff: (2) KAKE -TV Wichita, Kans. -Granted mod. height. change ant.- trans. and main studio related studies and inquiries now being of license to change name to KAKE -TV location, type trans. and make changes in considered or conducted by commission; and Radio Inc. ant. system. and (3) pending anti -trust matters. KIHI (FM) Tulsa, Okla.-Granted li- WHOH (FM) Hamilton, Ohio- Granted KSVN Ogden, Utah -Granted change of cense for fm station; condition. extension of authority to Oct. 3 to remain remote control authority. K000 Omaha, Neb.-Granted license cov- silent; conditions. Following stations were granted exten- ering increase in power, installation new KRAK -FM Stockton, Calif.-Granted re- sions of completion dates as shown: WDYL trans. and change in studio location. quest for cancellation of license; call letters Ashland, Va. to Jan. 1, 1961; KVFD Fort KARR Great Falls, Mont.-Granted license deleted. Dodge. Iowa to Nov. 25; WETT Ocean City, covering increase in daytime power and KNDC Hettinger, N.D.-Granted authority Md. to Nov. 1; WPRT Prestonsburg. Ky. to installation of new trans. to Nov. 18 to sign -off at 7 p.m. Feb. 20, 1961; WLBT (TV) Jackson, Miss. KXXL Bozeman., Mont.-Granted license KLEI Kallua, Hawaii- Granted extension to Oct. 1; WFBM -TV Indianapolis, Ind. to covering increase in daytime power and in- of authority to Sept. 22 to remain silent. Dec. 2; KTPS (TV) Tacoma, Wash.. to stallation of new trans. KVOO Tulsa, Okla. -Remote control per- March 13. 1961; KTXT -TV Lubbock. Tex. WRFL (FM) Winchester, Va.- Granted cp mitted while using non -DA. to Jan. 21. 1961; WIPM -TV Mayaguez, P.R. to install new trans. and ant. at 50 ft. south- WHHM Memphis, Tenn.-Remote control to Nov. 30; KIFI -TV Idaho Falls, Idaho to west of present main trans. location with permitted for trans. and alternate main Feb. 9, 1961. remote control operation of trans. from trans. Actions of August 8 studios for aux. purposes; ERP 8.6 kw; ant. WDAF -FM Kansas City, Mo.- Rescinded 1,330 ft. commission action of Aug. 2 granting ex- WGR -TV Buffalo, N.Y.-Granted license KGPO (FM) Grants Pass, Ore.-Granted tension of completion date to January 27, covering changes and to redescribe trans. cp to increase ERP to 4.5 kw, increase ant. 1961. location (not a move) (aux. trans.). height to 530 ft., change ant-trans. location and install new type trans. WIBA -FM Madison, Wis.- Granted cp to decrease ERP to 11 kw, decrease ant. height to 470 ft., change trans. location, install new ant. and make changes in ant. system; re- A NEW HETERODYNE mote control permitted; conditions. KDFC (FM) San Francisco Calif.- Grant- ed mod. of SCA to make changes in pro- MICROWAVE RELAY for gramming format. WKBV -FM Richmond, Ind.Granted mod. Multiliop 8, Terminal Use of cp to decrease ERP to 23 kw, change type trans. and type ant. and make changes in ant. system. KMAX (FM) Sierra Madre, Calif.- Grant- For network or STL No Limit on Number ed mod. of cp to change type trans. and 800 Line Resolution of Hops move trans. location. Unattended Operation WMOP -FM Ocala, Fla.- Granted mod. of Full Repeater XTAL cp to change type trans. Control Terminal Equipment Following stations were granted ex- Transparent to Repeated XTAL Controlled tensions of completion dates as shown: Signal WCRM Clare. Mich. to Oct. 31; WTYS Mari- Will Diplex Up to anna, Fla. to Sept. 30; WTVB Coldwater. 2000mc Reliable Three 15kc Sound Mich. to Oct. 15; WGUC (FM) Cincinnati. Operation Channels if Desired Ohio to Oct. 1; WSMC -FM Collegedale, I Tenn. to Nov. 9; KQUE (FM) Houston, Tex. to Oct. 1; KWG -FM Stockton, Calif. to Nov. 24; WAUX -FM Waukesha, Wis. to March The use of the Heterodyne principle eliminates the line- 8, 1961; WILY (FM) Pittsburgh, Pa. to Nov. arity and noise problems prevalent in standard video 15; WSLM-FM Salem, Ind. to Oct. 1. WYFI -FM Norfolk, Va.-Granted license relay units. Also, the demodulation process is absent in covering changes in ERP, ant. system and Heterodyne equipment. Problems in differential gain ground system. KAAB Hot Springs, Ark. -Granted ex- and phase are eliminated at all except the terminal points. tension of authority through Sept. 20 to sign -off at 8:05 p.m. daily except for special events. WWML Portage, Pa.-Granted change of .0 remote control. authority. o KXXL Bozeman, Mont. -Granted mod. of znoonc cp to change type trans. Actions of August 24

KNTV (TV) San Jose, Calif.-Granted in. Wal voluntary transfer of control from Allen T. w fun Gilliland Sr. to Allen T. Gilliland Jr., W.W. Other basic configura- Jacka and Bank of America, National Trust tions include a Ter. & Savings Assn., executors of estate of Al- mina! Transmitter and len T. Gilliland Sr. deceased. Terminal Receiver. WJDX -AM -FM Jackson, Miss.- Granted transfer of control from Life Companies Inc. to John D. and Clint W. Murchison Jr. W SIL -TV Harrisburg, Ill.Granted license covering operation in accordance with re- Write for complete port and order adopted March 21, 1958. technical information WLUK -TV Green Bay, Wis.-Granted li- SARKES TARZIAN INC cense covering changes in tv station. Broadcast Equipment KMFO Omaha, Neb.-Granted cp to in- east hillside drive b /oomington, indiana Division stall new type trans.; condition. edison 2 -7251 KFDR Grand Coulee, Wash. -Granted cp BROADCASTING, September 5, 1960 93 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 204 per word -$2.00 minimum HELP WANTED 254 per word -$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE advertising require display space. All other classifications 304 per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C. Aresmwaxs: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions. photos, etc., sent to box numbers are sent at owner's risk. BaosotasxtaG expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted- (Cont'd) Help Wanted -(Cont'd) Help Wanted -Management Sales Announcers Mid -south chain-4 top rated stations -has Two aggressive salesmen for new full -time Announcer -first phone for multiple station opening for salesman with management po- am going on the air about December 1. operation with excellent chance for ad- tential-30-40- married. Guarantee -moving Fast -growing market. Your chance to get vancement and extra benefits. Send resume expenses -rapid advancement for producer. in on ground floor. Write General Manager, and tape to WALM, Albion. Michigan. Area applicants favored. Send resume, WBBX, Portsmouth, New Hampshire. photo first letter. Box 481B, BROADCAST- Top salary for experienced announcer with ING. Step up! Midwest jobs waiting. Write Walk- music, news, sports station. No top 40. er Employment Service, 83 So. 7th St., Good future and best working conditions. California station with terrific advertiser Mpls. 2, Minn. for free application. Good voice essential. Rush tape and resume acceptance needs sales manager to improve to John Garrison, WFUN. Huntsville, Ala- current $185,000 per year billing. Station is bama. in medium market on low frequency cover- Announcers ing vast San Joaquin Valley with tremen- Negro announcer. Must be experienced and Program director and top air personality dous new potential. This sales manager for WGEE, Indianapolis. be rockin' personality for major market sta- Send background must experienced self- starter with good tion. Rush experience and tape. Box 591B, and tape to Tim Crow, Rollins Broadcast- sales production and stable record. Must be BROADCASTING. ing-Telecasting. P.O. Box 1389. Wilmington, creative sales manager able to work well Delaware. with staff. Ideal working conditions and top Negro announcer with 1st ticket and strong salary to right man. Interview required. air personality Needed Immediately, announcer or combo Give all details first letter. Write Box 780B, for established major market station. Must be a go- getter. Resume man . .. permanent job with growing chain BROADCASTING. and tape immediately. Box 662B, BROAD- for capable qualified individual. Excellent CASTING. working conditions in new ultra modern California 5,000 watt station in medium plant. City of 13,000 near Indianapolis. Send market needs capable and aggressive sales Wanted -experienced announcer with deep, resume, tape. Contact Wally Bruner, Gen- minded manager. Take full charge. Must resonant voice for metropolitan Good Music eral Manager, WITE, Brazil. Ind. have proven record of producing and desire operation. Start $105 per week, stable situation where enlarged responsi- replies con- Announcer -copywriter bilities provide larger income. Must fidential. Send tape and references first with restricted per- be on letter to Box 808B, BROADCASTING. mit. Resume, tape, sample copy to WI , the street salesman able to handle salesmen Box 663, Kalamazoo, Michigan. and staff. Salary plus percentage of profit. Adult programming requires adult talent. Ideal climate ideal working conditions. In- We have an upcoming opening in a south- Announcer-Must be experienced in di and terview required. Write Box 781B, BROAD- ern metropolitan market for an experi- staff work. Emphasis on good commercial CASTING. enced, mature announcer, preferably with delivery, personality, and ability to work first phone. Send tape, details to Box 825B, smoothly rn fast -paced operation. Perma- Unusual opportunity in top fifty am -fm -tv BROADCASTING. nent positon at dominant station in solid market for promotion-marketing manager. market, offering excellent salary and full Mature man with proven background of Have mid- September opening for experi- company benefits. Send tape and resume audience -winning, sales -developing ideas enced announcer desiring to locate in small to WMAY. 711 Myers Bldg.. Springfield, will find secure future with exceptional Georgia city near Atlanta. Favorable work- Illinois. benefits. Send complete resume and recent ing conditions. Above average for right photo to Box 854B, BROADCASTING. man. Send audition tape with letter to First fulltime announcing position opening Box 827B, BROADCASTING. in four years at WOKK, Meridian, Miss. Ohio single station market daytimer needs station Pulse rated station manager experienced in full opera- number one by far in tion New radio station eastern shore of Mary- 5 station market. Popular music format. of small market station. Box 872B, land needs good announcer with first class Daytime shift. Good salary and fringe BROADCASTING. ticket. Great opportunity for hard worker. benefits. Send tape, photo and resume to Great place for family boating, hunting, all Joe Carson, WOKK, Meridian. Miss. Station in one of top 25 markets will soon water sports. Contact with require general manager. Opportunity for complete de- Immediate opening, a manager or sales manager with strong tails first letter. Box 880B, BROADCAST- alert, combo di. WRAJ, sales record to join group operation. Must ING or phone Talbort 2 -3301, Easton, Md. Anna, Illinois, Don Michel, Manager. provide finest references. Send all informa- Experienced tion, resume and photo in first letter to Chief engineer- announcer wanted for new adult -music staff announcer. Box 943B, BROADCASTING. radio station directional. Also opportunity Excellent working conditions, congenial to make extra cash selling. Send complete staff, good pay. Tape and detailed resume to Program WSOY. Commercial manager for power station on resume to Box 881B, BROADCASTING. Director, Decatur, nli- Miss. gulf coast. Prefer area man. Percent- nois. age with good guarantee. Excellent poten- Announcer wanted: Long on ability, short tial. All new popular music programming on talk, able to program good music. Good 24 hour Florida station needs experienced with excellent acceptance. Send photo and location with pioneer good music and news announcer for morning show. Send resume. resume to Sam Woodall, WVMI, Biloxi station. Box 890B, BROADCASTING. WTRL, Bradenton, Florida. Miss. Have immediate opening announcer- sales- Step up! Midwest jobs waiting. Write man 1. Salesman 1 kw ABC daytimer Flori- Walker Employment Service, 83 So. 7th Sales da east coast. Good opportunity for right St., Mpls. 2, Minn. for free application. man. Box 914B, BROADCASTING. Mid -south chain. See our ad under manage- Technical ment. Box 481B, BROADCASTING. Experienced, mature voice for medium market fulltimer. Must be capable in all Metropolitan market SW has attractive offer areas including news Southern metropolitan adult station needs for experienced salesman delivery. Starting engineer with announcing ability. 5 kw di- with sales man- salary $120.00 per week. Tape and complete rectional agement potentiality. Replies confidential. resume required. Write Box 940B, BROAD- operation, excellent living con- Send references and background to Box CASTING. ditions for the right man. Send tape, de- 807B, BROADCASTING. tails to Box 826B, BROADCASTING. Top salary plus commissions to 25% for Versatile staff announcer for central Penn- Have ag- sylvania daytimer. Excellent opportunity to immediate opening chief engineer -an- gressive salesman in half -million market! nouncer 1 kw ABC daytimer Florida east Immediate opening for mature, experi- succeed with new, live wire operation. 1st coast. Good opportunity for right man. enced man! All replies confidential. Box ticket preferable. Send tape, salary re- Box 915B, BROADCASTING. 878B, BROADCASTING. quirements and resume. Box 971B, BROAD- CASTING. Newark, New Jersey -Top independent, top Chief engineer- Northeastern metropolitan money and future for salesman who loves to Minnesota regional station needs major suburban market, responsible con- sell, multiple chain, send resume Box 929B, announcer scientious engineer to head and direct en- BROADCASTING. with first class ticket. Good salary. Must be good announcer. KTOE, Mankato, Minn. gineering dept in all activities plus expan- Salesman -excellent sion plans. Latest and most modern equip- opportunity for good ment. Full particulars first inquiry. Salary producer. Top St. Louis independent, mul- Announcer daytimer. Mail tape, photo open. Major corporation tiple market, $6,000 plus, resume to Box KVWM, looking for capable 935B, BROADCASTING. Showlow, Arizona. person. Box 919B, BROADCASTING. Experienced radio salesman to assume man- Experienced announcer with first phone. Engineer -announcer for Virginia 1000 watt agement of sales department. Guarantee, Good pay. Fringe benefits. Good working station. Good salary and hours to right man. expenses, override. Excellent opportunity to conditions in northeast Iowa college town. Engineering ability first consideration. Send make money if you produce. KWVY, Waver- Send tape, photo, resume, to KWVY Waver- tape and resume to Box 956B, BROADCAST- ly, Iowa. ly, Iowa. ING.

94 BROADCASTING, September 5, 1960 Help Wanted -(Cont'd) Help Wanted -(Cont'd) Situations Wanted- (Cont'd) Technical Production -Programming, Others Announcers Top grade 1st engineer for complete charge, Fast -growing, 20 -man, 9A agency in the Permanent position sought by mid -west 1 kw station. Salary open. Must be good on growing southwest needs a man to head its am -tv operation for highly qualified, cap- equipment maintenance. Send complete busy radio -tv department. If you're young, able staff announcer whose summer -only resume to Jim Pryor, KCJB, Minot, N. Dak. ambitious, full of ideas, and have radio -tv agreement terminates in September. Box copy experience, knowledge of production, 853B, BROADCASTING. Chief engineer. AM and fm operation. and are willing to work hard, you may be Some announcing. Send information and the man we are seeking. Excellent oppor- Turntable me -Glib adlib, over year experi- tape to George olger, Mgr., KWPC, Mus- tunity for advancement within the agency. ence. Seeks metropolitan location. Box catine, Iowa. Air mail resume, picture, and starting sala- 866B, BROADCASTING. ry requirements to Ward Hick Advertising, Engineer -announcer, for new kilowatt full - P.O. Box 1317, Albuquerque, New Mexico. Sports job desired. Excel in play -by -play timer. Help with station construction, then basketball. Am working in large market. carry full announcing trick. Excellent op- RADIO Five years experience. Prefer midwest. Will portunity to grow with new operation. Send consider other. Box 870B, BROADCASTING. tape and resume to Charles Halle, Station WBBX. Portsmouth. N.H. Situations Wanted- Management Young, married. 1 year tv: Announce, camera, audio, td. 5 months di at 5 kw. 1st Experienced, adult, family radio man. Chief engineer for 1 kw. Coastal Maine area. ticket, trade school, college. Radio and /or Thoroughly familiar all phases. Fifteen tv. Box 901E, BROADCASTING. Salary open -write WDEA. Ellsworth, years in business; eight years succesful Maine. management. Have first phone. Five figure I need competition tough Box -I want a market. Top flight chief. sound engineer needed man; prefer south or west. 874B, No. 1 Pulse jock, ex -net newsman, 12 years immediately for large, coastal Virginia BROADCASTING. experience -lst phone. Now working pd- Muzak franchisee. Thorough knowledge of dj. Prefer eastern seaboard or southeast. installation, maintenance with ability to My best salesman desires a management Min. $150. Box 916B, BROADCASTING. direct engineering department. Contact position In either radio or television. He Dick Marable. VGH, Newport News, Vir- billed $300,000 the past year. For details Do not answer this ad unless you're a 50 ginia. contact 895E, BROADCASTING. kw fulltime at 1130 in New York City or need a 26 voice impressionist, pd, a swinger! Chief engineer or combo chief and an- Experienced manager. Ten years present Married, vet, B.A. wants to move up! Box nouncer. Salary open. WVOS, Liberty. New successful operation. Seventeen years radio. 918E, BROADCASTING. York. Box 899E, BROADCASTING. Sports announcer- Part-time, 30, married, Station manager presently managing suc- college degree. Vicinity New York City Step up! Midwest Jobs waiting. Write Walk- cessful station. excellent salesman, sober, only. Let me handle your sports program. er Employment Service, 83 So. 7th St.. conscientious, highly reliable. Past record Strong on play-by-play. Experienced copy. Mpls. 2, Minn. for free application. to support qualifications. Box 912B, BROAD- writing. Box 924B, BROADCASTING. CASTING. Production -Programming, Others Personality, 7 years major eastern market. Retiring after 20 years as Marine. 13 years Resonant mature delivery. Family man -27. Local newsman -gather and announce 250 spent in radio -tv ... capable of any assign- Prefer Florida coast station with chance for fulltime- southeast New York state. Box ment. Desire management and /or pd . . . advancement. Box 931B, BROADCASTING. 788B, BROADCASTING. 40, married, desire to settle for life prefer southwest or west. Available Janu- Experienced, mature but young announcer - ary '61. Box 923E, BROADCASTING. dj with adult appeal seeking permanency Wanted, experienced continuity writer for with sports minded anti r &r operation. Will good music station in metropolitan south- Revived a 'dog' from $75,000 two year loss travel. Box 932B, BROADCASTING. west city. Please send full details first to a top rated profitable operation in 1959, letter to Box 811B, BROADCASTING. and in 1960. Nine station market. My job Announcer / program director. Versatile, secure, but I'm prospecting for increased news, music, sports. Offers quality produc- Program director for well -established classi- earning opportunity and more desirable lo- tion. Box 937B, BROADCASTING. cal music station in the Pacific west. Must cation. Your expression of possible interest be capable of organizing and directing air held confidential. Box 926B, BROADCAST- Announcer, young, realistic, ambitious. personnel, supervising classical music selec- ING. Cheerful style. Tape available. Also copy. tion, working with station's commercial Box 938B, BROADCASTING. staff, and giving fully professional action to I offer character, stability, drive, sales re- program policy and station promotion. sults in return for growth opportunity with Experienced sports announcer -newscaster. Please do not apply unless you can furnish aggressive but honest and respected organ- Nine proof of classical music broadcasting experi- ization. Family man. No drifter. Twelve years football. Excellent references. ence under demanding circumstances. Send years radio -tv- newspaper sales, sales man- College graduate. Available immediately. full background. references and salary de- agement experience. Presently employed. Box 942B, BROADCASTING. sired with first letter. Write Box 928B, Box 948B, BROADCASTING. BROADCASTING. Top personality, nationally known, record- Capable family man, lawyer, engineer, news- ing artist. Eighteen years on radio, includ- caster, radio record. Box ing own show on CBS, MSS, NBC and own Program director. Leading 50,000 watt Pa- productive -tv sales regional network. Have appeared on Ed cific coast station has immediate opening 961B, BROADCASTING. Sullivan show twice. No formatters need for bright, aggressive, idea man, with ex- welcomed. Box tensive music and news programming back- Doubled gross-cut expenses half six months imam offer considered, $250$ per week.wee Box ground. Must be able to run a modern, tight medium market. Guarantee same for you. 94713l BROADCASTING. personally. adult format operation. Box Desire metropolitan market. Box 965B 933B, BROADCASTING. BROADCASTING. Play -by -play, news. Top coverage, 7 years experience. Married, one child. Heavy sports Capable news director, experienced, both in Sales manager -sales. Experienced in all wanted. Box 953B, BROADCASTING. gathering and airing of local news. Medium types of programming. Sales, public rela- market, completely equipped. Must have tions, production and news. 6 years in pres- mature delivery. Tape and complete resume ent market. Self- starter. good idea man. Radio announcer, experienced, family man, required. Starting salary $125.00 weekly. Family man, 38. Warm climate needed for sales, bright sound. Want to settle down. Write Box 941E. BROADCASTING. wife's health. Box 967B, BROADCASTING. Box 958B, BROADCASTING. Need experienced radio continuity writer. General manager, skilled. capable, 30 Anticipating an opening soon for a news- Northwest North Carolina station. Send full years experience. Top programming, ag- man- announcer? Permanent. Midwest. Box particulars. Box 946E, BROADCASTING. gressive sales, economical operation, public - 960E, BROADCASTING. relations and promotion. Experienced in 50 kw station needs young, aggressive radio am -fm -tv and ownership. Age 62. Frank O. Free lance football! 15 years major confer- newsman with experience and desire to take Myers, P.O. Box 823, Fort Worth, Texas. ences. Award winner all sports. Radius 200 over news operation. Send tape, picture, miles of Raleigh. Box 963B, BROADCAST- and complete resume to Box 962B, BROAD- Sales ING. CASTING. Executive- performer-writer re- entering tv- Announcer-di night man on one of top - Program director-di for adult format. Sal- radio. 49.7 rating in top 25 markets. Extreme- rated stations in eastern seaboard market. ary open. Advancement and management ly successful sales manager. West preferred. Will locate anywhere immediately with pos- opportunity. Send full resume, picture and Write Box 896B, BROADCASTING. sibilities for good market coverage. Resume tape with letter. Confidential. Jim Pryor, upon request. Box 972B, BROADCASTING. KCJB, Minot, N. Dak. Announcers Young, ambitious di looking for permanent -an- position in northeast. Not a wanderer, pre- Wanted -Experienced program director Major markets seeking personalities, at- fer top 90. Box 974B, BROADCASTING. nouncer for 1 -kw daytimer about to go tention: Not a top 40 T and T man but a fulltime. Emphasis on good music, news personality, voices, gimmicks, inserts, etc. and sports. Car necessary. Progressive city Three markets over 300,000 in background, Religious, music, radio background. Mature of 15.000. Salary open. Send tape, photo, woman, versatile. Box 978B, BROADCAST- seeking post in one of the top thirty mar- ING. full information and references first letter kets. Have desire to swing . . if you need to Manager. KSCB. Liberal, Kansas or phone ratings then you need me. Currently num- Main 4 -3891. ber one ratings. Box 833B, BROADCAST- Jazz deejay will go anywhere, midwest ING. preferred. Write Box 979B, BROADCAST- Have an immediate opening for experienced ING. radio program -production man to build lo- Fifteen years experience announcer, disc cal and regional feature program concept. jockey, news, sports, mature voice, tight Country-personality deejay, first phone, ex- Write or phone Program Director, WOOD production. Dependable, married. $150 perienced. Make offer. No modern radio. Broadcasting, Inc., Grand Rapids, Michigan. weekly. Box 852E, BROADCASTING. Box 980B, BROADCASTING.

BROADCASTING, September 5, 1960 95 Situations Wanted -(Cont'd) Situations Wanted- (Coned) Situations Wanted- (Cont'd) Announcers Announcers Technical Young announcer, dj, newscaster. One year For professionally trained announcers, writ- Beginner engineer-1st phone. Inexperienced experience. Desire position in station with ers, newsmen, sportscasters and disc jock- but eager to learn. Harold Codner, 3236 future, preferably in south. Eager, easy to eys. Contact The National Academy of Columbus Ave., Minneapolis, Minnesota. work with, love radio. Excellent references Broadcasting, 3338 -16th St., N.W., Washing- and tape upon request. Minimum salary ton, D. C. Desire chief engineer position in small am, 575. Write 328 South Lakeview Drive, Se mid -west or west. Jefferson Rice, 708 West bring, Florida. Presently employed. D -Js experienced. Good ad lib personalities. Central, Bentonville, Arkansas, Crestwood Fast board. Good sell. Contact New York 3-2158. Single, versatile announcer, six years radio - School of Announcing and Speech, 160 West television. Wants permancy. Best references. 73rd Street, New York City. Available personal interview. Bob Heffner Production- Programming, Others Route 1, Rockford, Ohio. Good announcer -first phone . . . homesick Ohio, Pa., New York. Program director Experienced girl announcer. 1st class li- for deep south. Any offer. Jonny Reb, with first ticket. Plenty successful formula cense. Traffic news. Excellent references. FRontier 4 -9106, Los Angeles. broadcasting experience. Presently em- Beth Kirchoff, 3324 Cleburne Ave., No., ployed as pd for chain. Conscientious, re- Brunswick, Georgia. Announcer- broadcasting school graduate liable, hardworking. Not looking for prima desires start in radio. Commercials with donna desk job. Double as sports director Young negro announcer. Vet. Some board. good sell. Smooth news delivery. Low, ma- with play-by-play. Will consider straight Willing to learn. 3rd phone. Have car, will ture voice. Some board experience. Norman di. If your not willing to pay top wage for travel. Bob Lee, 6028 S. Drexel Ave., Chi- Swenson, 3741 Dukeshire, Royal Oak, Mich- top job don't waste our time. Must give cago 37, Illinois. igan. Liberty 9 -4159. thirty days notice. Let's talk!! Now!! Box 936B, BROADCASTING. his (news) broadcasts, which he prepared, were timely, terse, and inform- ing. ' . I found him agreeable, reliable YOUR HANDY CLASSIFIED AD ORDER FORM and in all with him.'! B ox 959E. Football predictions! Weekly winners -point ISSUE DATE(s) spread! Reliable handicapper. Terrific personal contacts! Market exclusives. Box TF (until forbid) 964B, BROADCASTING. 11 years experience production -news RATES writer, reporter, broadcaster, mobile units. Situations Wonted -20¢ per word-$2.00 minimum (Payment in advance) Family man. Available immediately. Any- where. Help Wanted -25s; per word-$2.00 minimum Box 9698, BROADCASTING. Display ads $20.00 per inch -STATIONS FOR SALE advertising require display space Former public and station relation execu- 1" 2" 3" 4" other tive, 18 years experience broadcasting industry, desires return to station relation All other classifications 30¢ per word -$4.00 minimum or public relation position. Excellent (No charge for blind box number) achievement record both in field and as director. Box 970B, BROADCASTING. Indicate whether Radio or TV Radio Li TV News director, sportscaster. TV radio. 6 years experience. References. Box 981B, HELP WANTED FOR SALE BROADCASTING. management equipment Major market pd-Unexcelled production, sales promotion, deejay. Will trade experience, announcers WANTED TO BUY talents all phases format radio for integri- technical ty, stability, percentage increased profit stations and/or piece of business. No top 40. Any production -programming market considered. Degree. Box 9839l, equipment BROADCASTING. SITUATIONS WANTED management ADDITIONAL CATEGORIES TELEVISION sales Instructions announcers Help Wanted -Management technical Business Opportunity Sales manager -tv station. Our client is an production- programming Miscellaneous NBC -TV affiliate in a medium -sized Pa. city where living is pleasant and a dollar still goes a long way. They seek a sales manager who can increase already sub- COPY stantial local and regional billing by strong personal selling and effectively motivating and directing a two -man sales force. While we prefer a man with local tv station sales management experience, we will consider a strong tv salesman, ready to move up, or a man with closely related experience. Posi- tion pays a substantial base salary plus commissions in accordance with experience. Write in confidence. Frederick Chusid & Company, Management Consultants, 221 North LaSalle Street, Chicago, Illinois. Sales Major market midwest television station desires account executive to take top billing list and continue to bring in profits. Ex- cellent opportunity. Pleasant conditions. Outstanding potential. 212,000 the first year. Box 894B, BROADCASTING. Technical Go west, young man. Established western vhf -TV broadcaster needs sharp maintenance technician capable of progressing to chief engineer. Write stating age, training, (If larger space is needed, please attach separate copy) and experience. Box 814B, BROADCAST- ING. BROADCASTING MAGAZINE, 1735 DeSales St., N.W., Washington 6, D.C. Colorado network station needs two am-fm- tv studio /transmitter engineers immediate- NAME ly. First class required. Send resume first letter. Box 861B, BROADCASTING. COMPANY Wanted: Experienced transmitter engineer for brand new vhf, full power, RCA instal- ADDRESS lation, gulf coast location. Very good salary for qualified man. Send resume to Box Remittance enclosed S 957B. BROADCASTING.

96 BROADCASTING, September 5, 1960 Help Wanted- (Cont'd) Situations Wanted -(Cont'd) FOR SALE Technical Announcers Equipment- (Cont'd) Transmitter man wanted for mountaintop On camera news, weather, and commercial Two complete DuMont Flying Spot Scan- installation with quarters if desired. Write announcer, 16mm filin audition available. ner systems. First system has two DuMont C.E., WPTZ, Plattsburgh, N.Y. Call NYC, Bayside 9 -7241. 16 mm projectors, two Swindler Saupe slide projectors, opaque section. Original cost Experienced studio technicians with tech- $31,300. In daily operation until last week. nical training, 1st FCC required. Salary Experienced disc -jockey and emcee looking Excellent condition. Price $6,260 firm. Sec- range $5,000- $7,700. Chief Engineer, WTTW, for tv record hop or midnight record show. ond system is full color and consists of two 1761 E. Museum Drive, Chicago 37. Prefer Ohio, California and Florida but 16 mm DuMont projectors, one color modi- will consider all others. Personality. Box fled. Two color DuMont slide projectors. Production -Programming, Others 976B, BROADCASTING. Original cost $32,192.00. Price $6,500 firm. Will sell both for $12,000 firm. Contact Artist for Illinois tv station. Must be able Homer Lane, KOOL -TV, Phoenix. Arizona. to spell. Can't be too temperamental. Have Technical own thumb tacks. If you're a beginner you Guyed tower -heavy duty Utility type 260 best be able to take criticism. Include your 1st phone, 41§ years experience all phases with A -2 lighting. 150' standing-40' ground- fringe abilities. Box 765B, BROADCAST- studio operations, maintenance. Resume ed-190' overall. Available immediately. ING. upon request. Box 921B, BROADCASTING. Radio Station WOKJ, P.O. Box 2667, Jack- Traffic girl wanted for outstanding mid - son, Mississippi. Telephone FL 4 -4096. west television station. Some experience Studio engineer, 2)iß years telecasting ex. helpful, but will consider college training perience. First phone. Ham seven years. Motorola two -way radio, base station with in traffic. Excellent working conditions, Desires operations and /or maintenance with antenna and two mobile units complete, Al employee benefits. State salary expected well established progressive station. Def- condition, wonderful for remote broadcast. and full details in letter to Box 840B, inite chance of advance. Box 930E, BROAD- WPHB Radio, Philipsburg, Pennsylvania, BROADCASTING. CASTING. Phone Dickens 2 -2300. Motion picture cameraman -editor; should For Sale: Federal 192A 3,000 -watt fm trans- have experience filming news and docu- Looking for tv transmitter position. Expe- mitter and station monitor just replaced mentaries. Must be creative, filmic sense. rience 9 years tv studio, 10 years am trans- by higher power equipment.$2,500.00. WQXT Large midwestern tv station. Box 882B, mitter and former chief radio. Box 939B, AM -FM, Palm Beach, Florida. BROADCASTING. BROADCASTING. TV news personality with ability to write, Tapak portable tape recorder, good work- produce tv news and on -the -spot ing condition, with built -in transformer for handle 1st phone, married, vet, 25 years old, tv low Z mikes, $250. Steve Aronson, WVIP, interviews major market. Box 883B, experience, RCA 25 kw and studio, installa- Mt. Kisco, N.Y. BROADCASTING. tion of GE 35 kw and studio. Presently midwest. Box 982B, TV newsman -Opening now for experienced employed. Prefer Gates 1 kw fm transmitter with dual on- camera newsman. Must be able to gather, BROADCASTING. channel multiplex, new exciter. $3,500. edit, and air for top -rated am -tv. Send re- W.E. control board $200; CB -11 turntables sume, picture and kine or vt. Box 910E, Recommendable personnel completing rigid with RCA transcr. arms and cabinets $100 BROADCASTING. internship seeking studio operations jobs. ea.: Pentron tape magazine repeater with Newsman -Need good solid experienced re- technical or production. Contact Intern Su- cartridge (A -4) $80: GL 5593 Phasatrons porter. Capable of shooting 16mm sound pervisor, WTI-IS-TV, Miami. $10 ea. D -4805 Terre Haute, Ind. or Box 433. or silent, and handle tape recorder. Not necessary to be on- the -air man, but poten- Continental Towers, Inc. Tower erection and tial offered for future air work. Send re- Experienced in all television operations in- maintenance. 13 Beech Road, Glen Burnie, sume and picture. Box 911B, BROADCAST- cluding transmitter. First phone. Graduate Maryland. 24 hour service -Southfield 6 -6855. ING. of two technical schools. Excellent references furnished on request. James Murphy, Comercial crystals and new or replace- Somewhere there is a good, creative, ex- 70 Roger St., Hartford, Conn. Ph. Chapel RCA, Gates, W.E., Bliley perienced television copywriter who knows 7 -8712. ment crystals for he must progress. Maybe he's taken for and J -K holders, regrinding, repair, etc. granted by his present employer. Maybe BC -604 crystals. Also am monitor service. he cannot advance because his superior is Production- Programming, Others Nationwide unsolicited testimonials praise also a good man. We address this to such a our products and fast service. Eidson Elec- writer. We are a veteran tv station, NBC Program director /prod. mgr. /oper. mgr. tronics Co., Box 31, Temple, Texas. affiliated, in a good midwestern market. Top flight director. B.A., family, mature Will buy or sell broadcasting equipment. We do a lot of local business. Our writer and creative. Prefer west coast or major & must be the best man in the market. market anywhere. 8 years tv. Box 857B, Guarantee Radio Broadcasting Supply We're the best station. To such a man, cre- BROADCASTING. Co., 1314 Iturbide St., Laredo, Texas. ative, experienced and of good habits we offer a private office, good salary and a Anything in broadcasting field from a tube chance to be his Box 922B, Program directing professional fully to a tower sold or bought. Electroflnd, 550 creative self. equipped with outstanding rating history, Fifth Avenue, N.Y.C. BROADCASTING. top industry wide references and an effective record in public service, budgeting, Video monitors. Closed circuit and broad- TELEVISION automation and administration. Looking for cast, Foto Video Laboratories Inc., Cedar permanence as prime reward for making Grove, New Jersey, CE 9 -6100. Situations Wanted -Management a good station better. Box 8793, BROAD- CASTING. Tv Video monitors. 8 Mc.. metal cabinets I offer character, stability, drive, sales starting at $199.00. 30 different models 8" results in return for growth opportunity thru 24" Miratel, Inc., 1080 Dionne St., St. with aggressive but honest and respected Production manager -Hardworking, ambi- Paul, Minn. organization. Family man. No drifter. tious, young man desires production mana- Twelve years radio -tv- newspaper sales, ger or producer- director position with com- TO BUY sales management experience. Presently pany that will use fresh, creative, practical WANTED employed. Box 948B, BROADCASTING. ideas. 5 years experience, B.A., M.S.-radio & tv. Loves hard work, long hours and a Stations My best salesman desires a management challenge. Excellent references. Box 945B, position in either radio or television. He BROADCASTING. Would like to buy radio station direct from billed $300,000 the past year. For details con- owner. Can pay $25 -$30 thousand down. tact Box 968B, BROADCASTING. Please give full particulars. Box 792B. Looking for qualified man to supervise or BROADCASTING. Sales assist in your promotional department? Ex- perience all areas of tv promotion. MS de- Investment whole or partial ownership 250 Young man with two years experience in gree tv. Formally assistant promotion man- Population over 15,000. No commercial tv promotion wishes to enter ager. Now with net o &o station in sales kw daytimer. sales training program with progressive development. Because of impending re -or- brokers. Box 623E, BROADCASTING. television station. Formally assistant pro- organization must relocate. Resume on re- Want small market radio station in southern motion director and now in sales promo- quest. Box 950B, BROADCASTING. Michigan. Will pay 25 thousand down. Box tion, large eastern station. Resume. Box 949B, BROADCASTING. 951E, BROADCASTING. TV -radio news director at large CBS affili- General sales manager: Local, regional, na- ate station in southeast, heading three -man Equipment tional tv sales management in competitive department, now seeks challenge in larger markets since 1950. Proven ability for market as news director or staff member. FM: Cash for transmitter monitor, antenna, imaginative, creative sales leadership to Experienced in reporting, filming, editing, etc. Also interested in purchase of operat- attract, train and manage crack sales force. writing, on- camera broadcasting. Single, ing stations. Box 745B, BROADCASTING. Top personal salesman with good agency college graduate (BS in journalism), vet contacts. Strong on market research and eran, 29. Special interests include editorials, Wanted -7000 MC microwave link-Write sales development. A "take- charge" man documentaries. Emphasis on smooth pro- Box 836B, BROADCASTING. capable of full responsibility for sales poli- duction. Box 977B, BROADCASTING. cy, planning and administration. Hard worker with plenty of drive plus good dis- 5 kw fm transmitter in good condition, not position. Now employed. Age 40, married, FOR SALE more than 5 years old, type 335 -BR Hewlett. own home, no children, sound physical Packard fm modulation monitor, side - condition, good appearance, excellent edu- mount fm antenna with 6.3 power gain, ac- cational and social background. Best refer- Equipment cessories if available. Box 913B, BROAD- ences from industry, past and present em- CASTING. ployers. Above average man for aggressive station. Will interview and relocate in 550 foot Blaw -Knox self -supporting H -21 Wanted -Channel 25 TFU -21DL uhf antenna September. My company aware of this ad. tower. Designed for fm and tv antennas dis- and mounting hardware. Must be in good Replies confidential and will be acknowl- mantled, ready to ship. $15,000. Box 917B, condition. State price on location. Box edged. Box 975B, BROADCASTING. BROADCASTING. 944B. BROADCASTING.

BROADCASTING, September S, 1960 97 WANTED TO BUY Help Wanted- (Cont'd) Help Wanted-(Cont'd)

Equipment- ( Cont'd ) Management Announcers Would like to buy used remote control equipment for delivery within approximate - price to Box 97 BROADCASTINGIudtng CALIFORNIA STATION LIVELY DISK JOCKEYS RCA 1 -0 used camera head only, any condition. with or without viewfinder, or com- With terrific advertiser acceptance needs (NOT FRANTIC) plete RCA used camera chain. Reply to sales manager to improve current $185,000 William C. Grove, General Manager, KFBC- per year billing. Station is ini medium FOR PRESTIGE TV, 2923 E. Lincolnway, Cheyenne, Wyo- market on low frequency covering vast ming. San Joaquin Valley with tremendous new PERSONALITY STATION potential. This sales manager must be Used Dumont field sync generator in good experienced self -starter with good sales operating condition. Contact E. M. Tink, production and stable record. Must be MAJOR Director of Engineering, KWWL -TV, Water- creative sales manager able to work well loo, Iowa. with staff. Ideal working conditions and NORTHEAST MARKET top salary to right man. Interview required. 3 -5 fm transmitter with or without tape Give all details first letter. TOP PAY player and accessories. Also interested 250 w to 10 kw, am and fm. Submit details. Com- Write Box 780B, pass Electronics Supply, 75 Varick Street, BROADCASTING. Send Audition Tape (71/2 I.P.S.) New York 13. To Box 657B, INSTRUCTIONS BROADCASTING FCC first phone license preparation by correspondence or in resident classes. Grantham Schools are located in Hollywood. Seattle, Kansas City and Washington. Write for our free 40 -page brochure. Grantham School of Electronics, 3123 Gillham Road, CALIFORNIA NORFOLK -METROPOLITAN Kansas City 9, Missouri. Fulltime . swinging . hot format 5,000 WATT STATION independent recently converted. FCC first phone license in six weeks. Guar- Looking for top format men with "teen" anteed instruction by master teacher. G.I. In medium market needs capable and appeal. Jockeys that are olive . . . ready approved. Request brochure. Elkins Radio aggressive sales minded manager. Take to build nameme and income. Veterans, License School, 2603 Inwood Road, Dallas, or full charge. Must have proven record those new in the business, send tope, Texas. resume, phone number and minimum start- of producing and desire stable situation ing salary to Bob Story, Station Manager, Since 1946. The original course for FCC 1st where enlarged responsibilities provide WNOR, Norfolk, Virginia. phone license, 5 to 6 weeks. Reservations required. Enrolling now for classes starting larger income. Must be on the street October 26, 1960. January 4, 1961. For in- salesman able to handle salesmen and formation, references and reservations staff. Salary plus percentage of profit. Production -Programming, Others write William B. Ogden, Radio Operational Ideal climate, ideal working conditions. Engineering School, 1150 West Olive Ave- Interview required. r nue. Burbank, California. TOP NEWSMEN WANTED Write Box 781B, BROADCASTING. Be prepared. First phone in 6 weeks. Guar- 10,000 watt anteed instruction. Elkins Radio License midwest swingin' station School of Atlanta, 1130 Spring St., N.W., comes alive. Alert newsmen needed for Atlanta, Georgia. nation's newest, most successful news concept, hard driving, production mind- Announcing, programming, etc. Twelve week intensive, practical training. Brand ed, beeper conscious, best local coverage new console, turntables, and the works. Announcers with quality. Send tape, resume imme- Elkins School of Broadcasting, 2603 Inwood diately. Road, Dallas 35, Texas. Box 9348, BROADCASTING. BUSINESS OPPORTUNITIES Spots -recorded -25 (1 min.) tapes $35. Mu- sical background add Tapes included. TELEVISION Box 806B, BROADCAS G. Help Wanted -Management MISCELLANEOUS now WANTED Available . for modern color MANAGER radio. Individually cut news introductions and exits, sports, weather, radar, and mil- COMMUNITY ANTENNA TV SYSTEM lion record seller promos. Plus gimmicks to help your "sound." Done by professionals Outstanding opportunity in East for at very reasonable rates. Write now for qualified man with brood sales experi- approval tape. KING Enterprises. Box 955B, BROADCASTING. America's number one Base- ence, able to train and direct personnel in sustained selling effort and supervise Production service! Your commercials. CATV operations, maintenance and of- promos, intros done with 24 top voices. ball Broadcaster to do play- fice routines. Resumes should describe Low monthly rate! Get demo tape today in detail all relevant present and prior Arts, Inc., 1409 4th St., So., St. Peters- burg. Florida. responsibilities, give present earnings by-play for a major league and three business references. No in- Comedy for deejays! -"Deejay Manual ", quiries of references will be made with- a complete gagfile containing bits, adlibs, out permission. All material held in ut- gimmicks, letters, doubles, etc. 55.00-Show- Biz Comedy Service (Dept DJ -2), 65 Park- team. most confidence. way Ct., Brooklyn 35, New York. Box 9208, BROADCASTING. RADIO Rush tape - photo -resu- Help Wanted -Sales MISCELLANEOUS - me to: SALESMAN ./eectial :rra in .ovartrcrjt ,-%lesnetrt Calling on Radio & TV stations. We will train you Radio Remote Control and to sell HOTTEST LINE Multiplex Systems in the broadcast field BOX 954B, -Top money i For maker. Write Box 925B, BROADCAST- ING. Tell us where we can phone you STUDIO TRANSMITTER LINKS -and what area you are now cover- BBOADCASTI\TG. John A. Moseley Associates ing. Other non-competing lines OK. .S Box 3192 Woodland 7 -1469 \\-\\\\\\\\\\\\\\\-\\ v\ Santa Barbaro, California 98 BROADCASTING, September 5, 1960 FOR .SALE FOR SALE Employment Service Equipment Equipment FINGER ON THE PULSE 7

Experienced personnel ...... Opportunities in many markets. Splendid used Raytheon one -watt port- PAUL BARON, BROADCAST MANAGER able color microwave system with audio i and complete with two pedestal mounts No. 1 MAUDE LENNOX PERSONNEL SERVICE, Inc.(Agcy) if used for fixed operation, cables, one 630 Fifth Avenue, N.Y. 20, N.Y. In The Tape Cartridge Field B' x 12' passive reflector, four -foot Circle 6 -0276 and radome Instant Cueing dishes feeds one 1000 Send rapes, resumes before calling. watt and 500 watt voltage stabilizers. For descriptive material, write Current market price $12,500.00. A BROADCAST ELECTRONICS, Inc. steal at $7,500.00 FOB shipping point in 8800 Brookville Rd., Silver Spring, Md. southeast. Subject to prior sale. Reply: or JOBS IN RADIO & TV Box 805B, BROADCASTING. contact your VISUAL ELECTRONICS man THROUGHOUT THE SOUTHEAST Talent scouts for the station your looking for-free registration -confidential service. Immediate job openings for- STATIONS FOR SALE Annou ncer- En gineers- Engineers- Salesmen Announcers -Newsmen- D.J.'s PROFESSIONAL PLACEMENT 458 Peachtree Arcade, Atlanta. Ga. FOR SALE BY OWNER V Best little station in Alabama. 1 KW DAYTIMER 69M- (without real estate 58M) Single station north Georgia mar- Gene Newman, ket. $75,000 -29% down. Ideal i operation for owner- manager. WHRT, Box 784B, BROADCASTING i Hartselle, Alabama rOuO'+cOcOt sii 0>PrOrO r

To BUY or SELL a Radio or TV station, contact CALIFORNIA FULLTIME PATT McDONALD CO. Dollar Located in one of the state's better met- Box 9266 - Ph. GL. 3 -8080 ropolitan area markets. Ideal low cost Austin, Texas; or setup for owner -manager. Total price Jock Koste, 60 E. 42nd. NY 17, NY $195,000 with terms available. MU. 2-4813 Box 8628, BROADCASTING. for

NORMAN & NORMAN INCORPORATED Food processing plant with one radio Brokers - Consultants - Appraisers station on air-two applications up for consideration now and another to come RADIO -TELEVISION STATIONS Dollar up about first of the year. Will c sell Nation -Wide Service entire set -up for $250,000.00 with Experienced Broadcasters $100,000.00 cash, balance over five year Confidential Negotiations period. Owner diabetic and retiring. This Security Bldg. Davenport, Iowa is real bargain. Box 927B, BROADCASTING. you can't STATIONS FOR SALE

ROCKY MOUNTAIN. Exclusive. Full time. Doing $50,000 per year. Asking $55,000 beat a with easy terms. Ga. Single Fulltime $175M 29% Tenn. Single Daytimer 62M cash CALIFORNIA. Daytimer. Growing mar- La. Single 250w 107M terms ket of 50,000. Absentee owned. Ask- Ga. Single Daytimer 50M terms ing $50,000 with $10,000 down. La. Single Regional 53M terms classified ad Ga. Single 250w 84M 29% NORTHWEST CENTRAL. Daytimer. Did Calif. Medium Daytimer 185M 29% over $15,000 last month. Profitable. 230M 29% Fla. Medium Regional Asking $150,000 with 29% down. Wyo. Medium 1kw -D 125M 29% Texas Medium 1kw -D 225M 29% SOUTHWEST. Full time. Network. Ask- ill getting La. Medium Fulltime 158M terms ing $75,000 with 29 %. Tenn. Metro 25% int. 12M cash Wash. Metro 1kw -D 85M terms ROCKY MOUNTAIN. Full time. Network. Calif. Metro FM 49M 10 yrs. Profitable. Asking $100,000 with $15,- Texas Metro 1kw -D 130M 29% 000 down. top -flight Fla. Major Fulltime 250M terms Calif. Major 250w 475M terms NORTHWEST CENTRAL. Daytimer. Good growing market. Asking $100,000 with And Others 29% down. PAUL H. personnel CHAPMAN COMPANY JACK L. STOLL & ASSOCS. INCORPORATED Suite 600 -601 MEDIA BROKERS 6381 Hollywood Blvd. Please Address. Los Angeles 28, Calif. 1182 W. Peachtree St., Atlanta 9, Ga. HO. 4 -7279

BROADCASTING, September 5, 1960 99 Why you get more for your money when you buy by

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A respected Brand Name is a manufacturer's most valuable asset and he spares no effort to protect it by con- A Brand Name is the manufacturer's guarantee of satis- stantly testing and bettering the quality of his product. faction, further endorsed by the retailer who sells it.

Brand Names give you publicly approved standards of Magazine advertising helps you get the most value for quality and value, for a brand -name product has to your money. Choose a maker's Brand Name you know. earn its good reputation against all its competition. CONFIDENCE

A Brand Name is a maker's reputation BRAND NAMES SATISFACTION BRAND NAMES FOUNDATION. INC., 437 FIFTH AVENUE, NEW YORK 16, N.Y.

100 BROADCASTING, September 5, 1960 ing to develop ". He was elevated in OUR RESPECTS TO .. . 1954 to general manager. In 1956 Mr. George returned to the west coast, succeeding James Aubrey (now president of CBS -TV) as general Clark Brower George manager of KNXT (TV) Los Angeles and as head of the Columbia Television A story that made the rounds during family friend, Donald Thornburgh, Pacific Network. KNXT, which had ex- World War II was recounted at a then vice president and general manager perienced good growth from its incep- luncheon of the Chicago Broadcast of KNX Los Angeles, to go into radio. tion in May 1948, continued to move Advertising Club by Clark George, The requisites were stringent (including forward under Mr. George's leadership, vice president of CBS Tv Stations Di- a college education) but young Mr. gaining a reputation for frequent win- vision and general manager of WBBM- George accepted -at $1 per show as ning of awards (nearly 200 in 12 years, TV Chicago. usher in Hollywood's Radio City. To including the coveted duPont, Peabody, He told about the soldier and sailor supplement this meagre income, he and the Ohio State U. Institute for Edu- who were comparing their respective washed dishes at a sorority house and cation by Radio -Television honors, plus services. "In the army," the sailor con- mowed the lawn at the campus athletic one from the National Assn. for Better cluded, "you belly up to the beachhead house, while majoring in English. He Radio and Television for most con- and the enemy shoots at you personally, was graduated in 1941 and was pro- sistently contributing "to the educa- but in the navy he's just shooting at moted to the CBS mailroom. tional, cultural and social significance the ship." World War II claimed Mr. George of broadcasting "). With two of the Mr. George used the anecdote to in December 1941 and he moved up awards, he set aside $1,000 each for point out that there's only one consola- from ensign to commander in the Navy two scholarships at UCLA. Mr. George tion in today's "state of war" by fed- while traveling all over the Pacific, to was named vice president in charge of eral agencies, Congress and various South America and other locales. Let KNXT and CTPN in June 1959. and adver- out of service in January 1946, he critics against broadcasting Chicago Style Since coming to Chi- rejoined CBS in the press infor- tising in general: they're being fired on cago, Mr. George has established a mation office of KNX. then was collectively instead of individually. reputation for participating in civic promoted to the sales staff. He moved A Hoosier by birth and a veteran and community affairs and for capitaliz- to San Francisco in 1949 as Cali- of CBS Inc. for 23 years, he practices ing on the city's big appetite for news fornia sales manager of Columbia and preaches a strong approach to and public service shows ( "local viewers Pacific Radio Network and was recalled news, public affairs and active partici- seem to have a tremendous interest in into the Navy from July 1950 to De- pation in civic- community projects. He this type program, as attested by the cember 1951, during the Korean con- also has achieved an enviable record ratings, no matter what the hour "). As flict. in sales and programming and has won a consequence, WBBM -TV viewers are Back to CBS Bill Shaw, at that recognition from industry and allied apt to get a still heavier diet of public time general manager of KNX, con- groups. service programming in the months tacted Mr. George after his discharge Tryout n Since last Jan. 4, Mr. ahead. Among recent examples: the two - and offered him a job as CPRN eastern has had a good opportunity part Anatomy of a Crisis series on the George representative for the station in radio to test specialties as head of the net- Congo crisis, aired in prime time; the spot sales. The following year Mr. work's owned -and -operated WBBM- primary election study, Beat the George joined CBS Tv Spot Sales' New TV. It was then that he succeeded H. Drums; and Seminar 60, an education- York office as an account executive at Leslie Atlass, vice president in charge al series. Mr. George also feels that a time, he recalls, "when tv was start- of WBBM -TV, in what might be station newsmen ought to travel more, called the divorce proceedings that split saying: CBS Chicago into separate radio and 'It's part of our responsibility to the tv operations. community. It's costly and time -con- Clark George (often confused, when suming, but it pays untold rewards. A he first came to Chicago, with NBC tv station is more than a business opera - Radio Network Sales' George Clark) tion-it has a responsibility right down comes from Fort Wayne, Ind., and is the line to the people, who in turn an only child (born Feb. 18, 1919). He should become a part of the com- attended South Side High School, drove munity. And because we are an o&o a creamery truck, worked in a local operation, that philosophy enables us to brewery, and indulged in athletics - do the job." He adds that the same "my one great interest -I was a broken - motivation -that of educating the down athlete." people in civic and cultural pursuits- When his father went to California also applies for press critiques such as on business, he returned with a rosy the alternate -week WBBM -TV Views picture of the U. of Californá s new the Press. campus (UCLA) and the Georges de- Mr. George married the former cided to settle their fates and fortunes Carmen Lemper on April 13, 1941, and on the West Coast. Mr. George's father they have three children, Mary 17, wanted to open a new business and Fred 13, and Robert 6. Mr. George's wanted Clark to attend school there. hobbies are swimming, volley ball and Connections Mr. George attended sports cars. He's also active in the Chi- UCLA, continued his athletic pursuits cago Broadcast Advertising, Chicago (baseball, basketball, football) and, still Federated Advertising and Executives lacking a definite ambition in life, drifted WBBM -TV's GEORGE clubs and is radio -tv chairman of Chi- on. Then he got an offer from an old Public service is his specialty cago's Crusade of Mercy campaign.

BROADCASTING, September 5, 1960 101 EDITORIALS

Innocence by association Manhunt ALONG with other elements of the television business. THE NAB has been without a paid chief executive for the ratings services have been taking abuse. They six months -since the untimely passing last March of have been criticized for everything from downright dis- its dedicated chairman -president, Hal Fellows. in honesty to perpetrating a hoax by calculating national fig- In that critical half -year, the NAB staff has carried on ures from samples of inadequate size. exemplary fashion, under the policy direction of the volun- At least two of these services, the American Research teer three -man committee. Clair R. McCollough, the com- Bureau and A.C. Nielsen, must have taken a measure of mittee's chairman, has been in constant touch with Washing- cheer last week from a U.S. Census announcement. The ton headquarters. He has traversed the 100 miles from his Census found more television homes in this country than own headquarters in Lancaster, Pa., innumerable times to ARB and Nielsen had found. As reported elsewhere in handle the thousand -and -one details of policy control. His this issue, the government counts 46.5 million U.S. homes associates -G. Richard Shafto, WIS Columbia, S.C., and with tv sets against ARB's 46 million and Nielsen's 45.2 Merrill Lindsay, WSOY, Decatur, Ill., have traveled to million. Washington whenever called upon. This certainly suggests that neither ARB nor Nielsen is Meanwhile, the selection committee hasn't been dawdling. sucking figures out of its thumb and that neither is being An intensive search has been under way. A list of nomi- dishonest. In this case their errors (if they were errors) nees has been screened and several important personages were on the conservative side. The comparison of the within and outside broadcasting have been interviewed. government estimates with those of the two companies Howard Lane, KOIN Portland, Ore., selection commit- speaks well for the private companies' motives and pro- tee chairman, will call his eight -man group to Washington cedures. during the week of Sept. 19. Action is hoped for then. The policy committee cannot carry on indefinitely. This should not be asked of men who have their own duties to Now some more laws perform. Broadcasters as well as those with whom they do business THE "Communications Act Amendments, 1960" is a were mightily encouraged to learn that men of the calibre of phrase that will be fitted permanently into the broad- Henry Cabot Lodge are under consideration. Mr. Lodge's casting idiom. It is the brief title for the Pastore -Harris identity became known (CLOSED CIRCUIT, Aug. 1) when which amendments enacted at the short session of Congress the UN Ambassador was drafted for the Republican vice wound up week. last These amendments to the Communi- presidential nomination. That eliminated him from NAB cations Act of 1934 will be cited often in FCC decisions and consideration. in pleadings and lawsuits that inevitably will arise over the We think the selection committee is searching at the FCC's newly acquired and infinitely broader authority over proper level. We believe, moreover, that the selection should broadcasting. be made prior to the November elections to avoid possible There's a long title, too. It reads: political implications. The man selected should be above "An Act to promote the public interest by amending the partisan politics. Communications Act 1934, of to provide a pre -grant pro- The Selection Committee, however, should not dismiss cedure in case of certain applications; to impose limitations out of hand the possibility of appointment of an outstand- on pay -offs between applicants; to require disclosure of ing broadcaster to the NAB presidency. There are states- payments made for the broadcasting of certain matter; to men of commanding stature in broadcasting who would do grant authority to impose forfeitures in the broadcast serv- credit to this assignment if only one could be induced to ice; and to prohibit deceptive practices in contests of intel- accept. lectual knowledge, skill or chance; and for other purposes." It could have been much worse. The legislation began as S 1898 in the Senate and simply would have amended procedural and administrative aspects to make them more workable and less time -consuming. But the House Legisla- tive Oversight Committee used the bill as a vehicle for its payola and quiz -rigging bans, and then proceeded to throw in other sanctions in the form of suspension and fine provisions that would have made life unbearable for the already harried broadcasters. We said it could have been worse. Chairman Pastore (D -R.I.) of the Senate Communications Subcommittee, tossed out the I 0-day suspension provision. The forfeiture proposal was scaled down substantially. We still feel fines are unnec- essary because the FCC has ample power under existing cease and desist and revocation provisions to punish willful and persistent offenders. These Senate changes didn't just happen. They came as a result of persistent opposition of broadcasters, organized through the NAB. As is always the case in Washington, staff work is basic. In this instance, the essential staff level task was handled knowledgeably and expeditiously by the Senate Interstate Commerce Committee's communications expert, Nicholas Drawn for BROADCASTING by Sid IfI Zapple. It was a race against adjournment -and the Over- "He said with today's headaches, he needs all the help sight Committee's steamroller. he can get!" 102 BROADCASTING, September 5, 1960 The air is filled with new KPRC-TVspots! Literally thousands of these fabulous new spots have been bought since their introduction. And no wonder ! KPRC -TV Spots are incredibly effective, beautifully true. And, you'll be amazed at their brightness, even after weeks of play. Discover the difference this new announcement can make in your sales game. Buy the

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