HYPOTHESIS AND THEORY ARTICLE published: 16 December 2014 HUMAN NEUROSCIENCE doi: 10.3389/fnhum.2014.00958 Mapping the brain’s metaphor circuitry: metaphorical thought in everyday reason George Lakoff* Department of Linguistics, University of California Berkeley, Berkeley, CA, USA Edited by: An overview of the basics of metaphorical thought and language from the perspective Seana Coulson, University of of Neurocognition, the integrated interdisciplinary study of how conceptual thought and California at San Diego, USA language work in the brain. The paper outlines a theory of metaphor circuitry and Reviewed by: discusses how everyday reason makes use of embodied metaphor circuitry. Bernard J. Baars, The Neurosciences Institute, USA Keywords: conceptual metaphor theory, neural circuitry, embodied cognition Seana Coulson, University of California at San Diego, USA *Correspondence: George Lakoff, Department of Linguistics, University of California Berkeley, 1303 Dwinelle Hall, #2650, Berkeley, CA 94720-2650, USA e-mail:
[email protected] HOW WE GOT HERE: CONCEPTUAL METAPHOR IN primarily responsible for its success. If you put an object in a EVERYDAY REASON container and send it, the receiver will find the same object inside. The discovery of conceptual metaphor independently by Michael Reddy observes that in real communication, the hearer has as Reddy and myself in the late 1970’s showed that metaphor is much responsibility as the speaker, and that what the hearer hears primarily conceptual, and secondarily linguistic, gestural, and is very often not what the speaker intends. However, the metaphor visual (Reddy, 1979; Lakoff and Johnson, 1980/2002). There is often taken literally, as it were true. are metaphorical ideas everywhere and they affect how we act.