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2016 Media Kit Smart

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2016 Media Kit Smart 2016 MEDIA KIT SMART. FUNNY. FIRST. We are the first to tell you about the best and worst movies, TV shows, music, books and more. As your pop culture concierge, we are your one-stop source for the latest and most trusted entertainment news and commentary. We live everywhere you do—on your digital devices, your social channels, in your mailbox, at the newsstand and on SiriusXM radio. We are funny. We are smart. We are first. We are always right. (OK—almost always right.) Entertainment Weekly knows your time is precious; we’ll tell you how to spend it wisely. ENGAGEMENT & PASSION FOR THE BRAND 82 AVERAGE SPENT % READ EW WITHIN MINUTES READING EW 68 A DAY OF ARRIVAL OVER % GAVE EW MAG % READ 3/4 OR MORE 50 AN “A” GRADE 94 OF EACH ISSUE SOURCE: Front Row “Year End 2014” Study/issue engagement study. CONNECT WITH US ENTERTAINMENTWEEKLY @EW @EWSNAPS @ENTERTAINMENTWEEKLY EWMAGAZINE HENRY GOLDBLATT EDITOR IN CHIEF Henry Goldblatt is Editor in Chief of Time Inc.’s Entertainment Weekly, America’s leading consumer brand for entertainment and popular culture. Goldblatt was named Editor in 2015, and his appointment marks a return to EW after having worked there from 2002 until 2014 where most recently he served as the brand’s deputy managing editor and director of brand development. As Editor in Chief, Goldblatt is responsible for editorial oversight of EW’s print and digital content. In 2014, Goldblatt left EW after being named Deputy Editor (Brand Director) of PEOPLE. While at PEOPLE, Goldblatt provided editorial oversight to all brand extensions, ran the magazine’s front-of-book sections, and managed staffing, budgets, and publishing/ editorial collaborations. A 20-year veteran of Time Inc., Henry Goldblatt began his career as a reporter at Fortune where he wrote about the media business and ran the magazine’s news coverage. In 2002 he moved to EW and was instrumental in integrating the brand’s print and digital editorial operations. He played a key role in launching EW’s Must List app, its tablet edition, and the EW Radio channel on SiriusXM. He also worked closely with the advertising and marketing teams to bring business and editorial priorities into alignment. Additionally, Goldblatt created and wrote EW’s popular and witty infographic, The Bullseye. Goldblatt earned a B.A. from the University of Michigan and a Master’s degree in Journalism from Northwestern University. Goldblatt was named one of Columbia Journalism Review’s “Ten Young Editors to Watch” and won a New England Press Association award for articles on AIDS awareness. He currently resides in New York City. ELLIE DUQUE BRAND SALES DIRECTOR, THE ENTERTAINMENT GROUP Ellie Duque was named Publisher of Entertainment Weekly in May 2015. As Brand Sales Director, Duque oversees advertising sales, marketing, business development, promotion, and circulation on all platforms for the brand’s weekly magazine and digital offerings. Duque has a stellar reputation in the entertainment media industry, and brings solid relationships, keen instincts and business acumen, strategic thinking, and passion to her role. As the first-ever EW Publisher to be based in Los Angeles, Duque will further cement the brand’s relationships with key entertainment partners and elevate EW’s overall presence in the Hollywood community. Duque previously served as Western Advertising Director of PEOPLE and EW, where she oversaw more than $80 million of revenue across print and digital. Duque built exclusive sales and consumer marketing partnerships across entertainment, automotive, travel and packaged goods categories. She led a team of twenty sales people and digital planners, and developed and executed the first print/digital integrated sales structure for PEOPLE. In addition, Duque was also responsible for selling high-level sponsorships for multi-platform programs such the FOX digital upfront and the Toyota Sponsored launch of PEOPLE.com’s daily live talk show, People NOW! in September 2014. Duque was instrumental in securing the pivotal deal to bring Toyota back as the sponsor for the series’ second season. An eighteen year veteran of Time Inc., Duque began her career at Fortune where she served as Associate Manager, and was a member of the original launch team of FSB: Fortune Small Business. During her tenure, she worked primarily on technology and automotive accounts including Apple and Toyota/Lexus. Duque received a Bachelor of Arts degree in Communications from California State University, Long Beach and resides in Woodland Hills, CA with her husband and two daughters. MAGAZINE 9.1 MM 1.5MM PRINT AUDIENCEDEMOSRATE BASE DEMOS 62 % 38 % WOMEN MEN MEDIAN AGE MEDIAN HHI 44 $62K SOURCE: Spring 2015 MRI. 2016 MAGAZINE RATES RATE BASE 1,500,000 4 COLOR FULL PAGE $185,400 2/3 PAGE $154,500 1/2 PAGE $120,600 1/3 PAGE $83,500 1/5 PAGE $52,000 COVER 2 $222,500 COVER 3 $204,000 COVER 4 $241,100 BLACK & WHITE FULL PAGE $148,400 2/3 PAGE $123,700 1/2 PAGE $96,500 1/3 PAGE $66,800 BRC INSERT CARDS REG-SUPPLIED $148,400 REG-WE PRINT $123,600 OVERSIZE-SUPPLIED $96,500 OVERSIZE-WE-PRINT $66,800 Created 10/06/15. Effective: Issue #1397-8, Issue Date: 1/8–1/15/16, On Sale: 12/29/15 Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and upgrade options. For advertising inquiries, contact Lana LoRusso, VP/Associate Publisher Sales at [email protected] PRODUCTIONPRODUCTION SPECSSPECS 1) All Web Offset. Entertainment Weekly subscribes to the SWOP (Specifications for Web Offset Publications) standards. For complete mechanical requirements, visit our Web site at direct2time.com. 2) File Submission. All files must be submitted via the Ad Portal. For instructions on how to register and download the client application, please visit our website at direct2time.com. Preferred digital file format is PDF/X1a. No application files such as QuarkXPress documents will be accepted. All digital files must conform to SWOP specifications. •Maximum single files size, including all marks, identification and agency information (image size) is 11” wide by 17” high. •Maximum spread file size, including all marks, identification and agency information (image size) is 22” wide by 17” high. •Right-reading, portrait mode, 100% size, no rotations. •Standard trim, bleed and center marks in all separations 6) Live matter intended to print must be positioned in accordance must be located 1/2” outside trim size. with the live/safety spec of the ad, for both full and partial page ads. Live area is 1/4” from top and bottom and 3/8” on either side Desktop File Format (based on trim size). Desktop applications (InDesign and others) must be saved as PostScript (Print to File) and converted to PDF/X1a. The DDAP PPD and DDAP Distiller Spreads and half horizontal units: Type crossing the gutter should settings must be used when creating PostScript and PDF files. These may be positioned 1/16” from center fold on each page to provide 1/8” be downloaded from our Web site at direct2time.com. We accept PDF/X1a total separation. Safety for live area is 1/4” from top and bottom. files as well. Safety for face sides is 3/8”. Safety dimensions are noted above. Engraver must keep all crop and register marks 1/2” outside the Only one ad per file. All of the high-resolution images and fonts must be trim of the magazine for full-page and spread ads. included when the PostScript file is saved. Use only Type 1 fonts—No True Type fonts or font substitutions are allowed. Do not apply style attributes to 7) General Information. Entertainment Weekly assumes no fonts. Images must be SWOP (CMYK or Grayscale, no RGB colors and no responsibility for advertising materials submitted other than as spot colors accepted) TIFF or EPS format (no JPEG or JPEG filter) between expressly agreed in writing and, in the absence of disposition 200 and 400 dpi. Do not embed ICC Profiles within files. Total area density instructions, such materials will be discarded four months after should not exceed SWOP standard 300% TAC. Do not nest EPS files within issue date. other EPS files. All required image trapping must be included in the file. The file must be right-reading, portrait mode, 100% size, no rotations. In Queries concerning printed reproduction should be submitted within addition, please call or send test files when updating software. three weeks of issue date. 3) Proofing. Entertainment Weekly Magazine is 100% Virtual Proofing at all Please call EW Production for all questions and material extensions: of our printing plants. Technical questions on file format, specs and ad portal, contact: If you own a Virtual Proofing System: Virtual proofing, also known as monitor based softproof, is a process that ShreyasMichelle Prasad Piscitelli does not require the use of hard proofs. The virtual proofing system must [email protected]@timeinc.com be a SWOP certified system and recently calibrated to the manufacturer’s 212-522-6704212-522-9790 Application Data Sheet (ADS). We require the use of TR005 as the output profile. In addition, the type of system and profile used must be Supplied Unit Specifications, contact: communicated in the file as part of the information slug (please refer to direct2time.com for instructions on downloading a sample slug). Gabriella Curcio [email protected] For a complete list of SWOP certified virtual proofing systems, please visit 212-522-2609 www.swop.org. Tasha ChildsAnderson If you DO NOT own a Virtual Proofing System: [email protected][email protected] If you opt to use a hard proofing system, please calibrate your hard 212-522-2945 proofing device to TR005.
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