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Hang Seng Becomes First Hong Kong Bank to Adopt 'Iam Smart' Verification

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Hang Seng Becomes First Hong Kong Bank to Adopt 'Iam Smart' Verification 12 April 2021 Hang Seng Becomes First Hong Kong Bank to Adopt ‘iAM Smart’ Verification Customers Can Enjoy Convenience of Using ‘iAM Smart’ Identify Authentication at All Branches for Immediate Assistance with Range of Banking Needs And Enquiries Hang Seng Bank has notched up another first in its ongoing drive to provide customer- centric, fintech-enabled services that make banking easier and more convenient. Beginning today (12 April), customers will be able to use the ‘iAM Smart’ mobile app for identity verification purposes at all Hang Seng branches*, giving individuals a convenient digital alternative to providing their physical Hong Kong ID card. The launch of this service today also makes Hang Seng the first bank in Hong Kong to accept the use of ‘iAM Smart’ as a valid form of identification. All digitally equipped frontline staff at Hang Seng branches can now use their tablets to verify the identity of customers who have registered with ‘iAM Smart’. This new capability will save customers’ time by increasing the scope of in-branch banking needs and enquiries that can be dealt with away from the counter. Digital Advocates and General Banking Managers can assist customers with services such as applying for a new ATM card or card replacement, ordering cheque books and requesting copies of bank account statement without needing to ask for their physical Hong Kong ID card. The Bank will continue to expand the range of services that digitally equipped frontline staff can handle for customers. Hang Seng has been making good use of innovative technology to enhance branch services and provide seamless online-offline banking experience for customers. On a quarter-to-quarter comparison, the number of customer requests handled by branch staff using tablets increased by over 100% in the first quarter of 2021, with an accompanying improvement in efficiency for handling the relevant services. The use of eTicketing for counter services, which also enables customers to avoid queues and complete their in-branch banking needs more efficiently, also increased by 30%. more… Hang Seng Becomes First Hong Kong Bank to Adopt ‘iAM Smart’ Verification / 2 Wendy Yuen, Head of Retail Distribution at Hang Seng, said: “Hang Seng is continually innovating to strengthen and expand its ‘future branch concept’, including through the provision of more customer-centric and personalised fintech solutions, reflecting the swift evolution of financial services in the Bank 4.0 era. We are excited to be the first bank in Hong Kong to adopt ‘iAM Smart’ as a valid way for customers to verify their identity with branch staff. As a local industry leader in the use of digitalisation and the development of new digital services, we will further enhance the banking experience for customers by continuing to innovate based on their needs and priorities.” Remarks: * Except MTR Station Offices and Mobile Branches # END # Photo Caption Hang Seng becomes the first bank in Hong Kong to accept the use of ‘iAM Smart’ as a valid form of identification. Pictured: Wendy Yuen, Head of Retail Distribution at Hang Seng Bank (right). Hang Seng Becomes First Hong Kong Bank to Adopt ‘iAM Smart’ Verification / 3 About Hang Seng Bank Hang Seng Bank is celebrating its 88th anniversary this year. Founded in 1933, the Bank has continually innovated to provide best-in-class, customer-centric banking, investment and wealth management services for individuals and businesses. It is widely recognised as the leading domestic bank in Hong Kong, currently serving more than 3.5 million customers. Combining its award-winning mobile app and strong digital capabilities with a vast network of about 290 service outlets in Hong Kong, Hang Seng offers a seamless omni-channel experience for customers to take care of their banking and financial needs anytime, anywhere. Its wholly owned subsidiary, Hang Seng Bank (China) Limited, operates a strategic network of outlets in almost 20 major cities in Mainland China to serve a growing base of Mainland customers locally and those with cross-boundary banking needs. The Bank also operate branches in Macau and Singapore, and a representative office in Taipei. As a homegrown financial institution, Hang Seng is closely tied to the Hong Kong community. It supports the community with a dedicated programme of social and environmental initiatives focused on future skills for the younger generation, sustainable finance and financial literacy, addressing climate change and caring for the community. Hang Seng is a principal member of the HSBC Group, one of the world’s largest banking and financial services organisations. More information on Hang Seng Bank is available at www.hangseng.com. .
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