Role of Television in Promoting English Language in the Youth of Rural Areas of Pakistan
Total Page:16
File Type:pdf, Size:1020Kb
SECTION B Sci.Int.(Lahore),28(4),343-346,2016 ISSN 1013-5316;CODEN: SINTE 8 343 ROLE OF TELEVISION IN PROMOTING ENGLISH LANGUAGE IN THE YOUTH OF RURAL AREAS OF PAKISTAN Hassan Bin Zubair1 , Abdul Ghafoor Awan2, Abrar Hussain Qureshi3 1Department of English, Institute of Southern Punjab, Multan, Pakistan. [email protected] Cell: +92-333-6242322. 2Faculty of Management and Social Sciences, Institute of Southern [email protected] Cell: +92-313-6015051. 3University of Lahore Pakpattan Campus, [email protected] Cell: +92-300-7892603. ABSTRACT-This research study is based on the effectiveness of television and its promotion of English language among the youth of rural and less developed areas in Pakistan. In this study, it is being focused that how television is helpful in promoting English language and to spread of education in every corner of the country where formal teaching of second language is not possible due to certain reasons. The popularity of television in the country has been established at a phenomenal rate in last few years. English language is being developed as the second most important language in the country. It is to see that television can be a useful device for learning languages especially English language. Both quantitative and qualitative methods have been used. Semi-structured interviews and surveys have been conducted. This research study reveals that television is performing a positive role in the promotion of English language specifically in the rural and remote areas of Pakistan. Keywords: English Language promotion, Second Language Learning, Television, Pakistani Youth, Rural Areas. 1. INTRODUCTION Language supports a person with adequate means for the • To explore the role of television in the promotion of English development of society. In this way, the human beings are the language among the youth of rural areas in Pakistan. most dynamic creation. Today's reality is enthusiastically • To assess the needs of people for using English language in subject to one language and that is English language. different domains of society. Television has been common for multiple reasons; it goes on • To find out changes in the attitude of people towards a tremendous number of signs quickly, the words, the English language in the presence of television in Pakistan. positions and the amplified sounds, clear parameters, playing • To discover the new position of television in the cards, music, cheer signs to reinforce the crowd, a VIP or a challenging scenario of the world, in the promotion of famous person. Television has brought a customary and the English language in the public and especially in the youth of most overpowering information technology. Impact of rural areas in Pakistan. television on society all around is massive. In present age, 2. LITERATURE REVIEW Television has re-examined the political structure in a few In the beginning of this research, I have found that no nations and states; it has changed marketing, trade, standards, research has been conducted in relation to the television and education and values all around the globe. Sapir states English language promotion among youth of rural areas in “Human beings do not live in objective world alone but are Pakistan. Link with the television and English language, there very much at the mercy of a particular language which has are various research papers and books by Pakistani become the medium of expression of their society. Nobody researchers with respect to English language in preparing, adjusts to reality essentially without the use of language. projection, legitimate issues, power, society, religion and Language is not an accidental means of solving specific creating awareness. There is a variety of research papers and problems of communication or reflection.” [1]. In this matter, books by Pakistani researchers, who have presented the the "live" show of national or general events and occasions relationship in the context of English and the electronic leaves a dumbfounding impact on the minds of people. In the media. Some of the well-known researchers, especially recorded history, English is the language in the world for Rahman (2002), Mansoor (2005) have written about English which people have tried to learn so passionately. This has language and electronic media. They have provided been spread and promoted through different mediums, radio, significant stress on top of Pakistan's declining conditions of television, film, telephone and also through print media. Then English language. They have proposed a course of action in people have also a wish to seek fluency in this particular order to update it. Sultana (2007) and Hashmi (2009), in their language for them and for their up-coming generation. All research dissertations, show the relationship between the these factors have made English language compulsory in all English language and electronic media for the development fields of life especially in education, it has also become and projection. Zubair (2016) has presented the aspects of important to get a reasonable job and to maintain a better electronic media (Radio and Television) in creating image in the society. Watching the triumph of the world and awareness of English language in Pakistan, he states: “The people by the English language, it sways thought, present century is of electronic media revolutions. Radio and assumptions and feelings. On a very basic level, television television have gripped the people in its charm around the affects society, and it is modernizing the social relationship in world. According, to the Ministry of Information and Media every standard of time. It has become necessary for every Pakistan, there are 149 TV channels, 141 commercial and 45 country to adopt its latest form for a better future. non-commercial radio channels are working in Pakistan. The Objectives of study global communication and dominance of the English July-August SECTION B 344 ISSN 1013-5316;CODEN: SINTE 8 Sci.Int.(Lahore),28(4),343-346,2016 language has given rise to the English in the electronic media problems. In the immediate study, the majority of learners of Pakistan. Respondents believe that TV is playing a big role have realized the irregularities in English language, in order in creating awareness of English language in Pakistan. The to contact the various mix of English, L1 interference promotion of language is stimulating and motivating people fluctuations, poor learning of a second language is identified to learn English as it is the most important medium of in this system. communication around the globe. Regular exposure to television is developing interest in the people who do not 3. RESEARCH METHODOLOGY know the language and is influencing people of different age Qualitative and quantitative methods are supposed the most groups.”[2]. It is done in all-inclusive community of Pakistan, appropriate methods in research of social sciences. These two it needs to be better recognized. Popularity of television has methods have been applied in the present research. The the effect of this basic course. This study is a push to close research is based on qualitative and quantitative methods. the existing gap. While deciding the methodology of qualitative research, there are several considerations. Strauss & Corbin state, English is the vitality of education, basic medium in order to “Qualitative methods can be used for better understanding get the results at work. It is available to very few people. about which little is yet known.” [6]. Data analysis methods Educational opportunities are less for the entire audience. In are classified into these two categories. There is a difference the era of progress and information, in order to support them, in the approaches. It depends on the nature of the research to it is the center of the thing that has to be contacted with the opt a sort of single approach or use multiple approaches in all-inclusive community in order to function effectively in this process. “In fact the distinction is not very sharp as many their country. Crystal states: “The media are at the center of think. Quantitative studies have significant qualitative everyone’s life- the press, radio, advertising, and specially aspects, especially with regard to interpretation. As with television. Even the hint of nuance can make a difference.” studies that are primarily qualitative often benefit from [3]. Education is one of the nation's central components. In complementary analysis of quantitative data.” [7]. Primary Pakistan, the government fails to provide the general and secondary sources have been given importance for data education structure in the country. Double means of collection. In nature and form both are qualitative and education and inadequate technology are also there. In the quantitative. Which has remained very helpful in this recorded history, today's heterogeneity of creating research study to reach its objectives. Patton states: development and progress has changed the life of students “Document analysis in qualitative inquiry yields and educators. FM radio, television, satellite, cable and excerpts, quotations, or entire passages from cellular telephones have changed into the major part for the organizational clinic or program records; official all-inclusive community of Pakistan. Genuinely, even a publications and reports; and open ended written response to vendor has a cell telephone and web access, television, questionnaires and surveys.” [8]. computers and radio are in every house. It is important, how In this research, survey has three parts, first part is based on it can be used as a part of a supportive and innovative Domain Analysis of the respondents. Attitudinal Analysis is approach because each advancement has its followers. the second part of this survey, third and last one is established Rahman states: “That Pakistani planners also articulated the on the personal choice of TV and radio channels. Close ended same desire to replace English by Urdu in all the three questionnaire has been designed for this survey purpose.