ECHOES UNDERWRITING AUTUMN 2019 SPECIAL ENHANCE THE IMPACT OF YOUR BUSINESS
Did you know you can promote your business on the airwaves of Echoes? Each week, Echoes infuses its over 150,000 listeners with a world of music and information, while providing our sponsors unrivaled access to this influential, well positioned, and highly educated public radio audience.
About Echoes: Echoes is a two hour soundscape that airs on 110 stations including New York City, Philadelphia, Cincinnati, Atlanta, St. Louis, Detroit, Baltimore, Charlotte, and Hawaii. Echoes is also heard online 24/7 and through Echoes Podcasts. Echoes is an oasis of chill from ambient music to atmospheric singer-songwriters; electronic spacescapes to acoustic landscapes. We interview leading figures in modern music like Brian Eno, Moby, Sigur Ros, Laurie Anderson, and the highly-regarded ECHOES Living Room Concerts with Tori Amos, Yo-Yo Ma, Lisa Gerrard, Pat Metheny, and Loreena McKennitt.
Put Echoes to Work for you: Reach an Exclusive Audience
Advantages of Underwriting: Reach a nationwide audience – Echoes is a nationally syndicated radio program and airs on 110 public radio stations nationwide and is available 24/7 through Echoes Online and Echoes Podcasts. Minimum clutter – Echoes airs a limited number of announcements each hour, ensuring maximum listener attention. Longer time spent listening – public radio station listeners on average listen to the radio for longer periods of time, increasing the likelihood of your announcement reaching a wide range of listeners. Multi-Platform Impact – on-air announcements are available to online streaming listeners several months beyond air date and announcements tied to our weekly podcast are available to listeners indefinitely – nearly 1,000,000 downloads/streams in 2016 alone!
Cost Effective & Tax Deductible – Echoes underwriting is reasonably priced and completely tax deductible.
By the Numbers: The Echoes Audience
Weekly Listeners – over 150,000 (Arbitron, fall 2018) Podcast Downloads – over 250,000 downloads (2018) Website Statistics – nearly 1 million page views (2018)
Underwriting Opportunities
On-Air Announcements Each 30 second announcement includes mention of business/organization name, website address, and a brief description with background music if desired. Typically an announcement plays twice during the show, once in the first hour and once in the second.
Sample announcements: https://echoes.org/wp-content/uploads/2017/11/Fiverr-KutimanUW-2.mp3 https://echoes.org/wp-content/uploads/2017/11/LaughingCat2015UW-2.mp3
Rates: Week, 1 week, 10 announcements $750 $525 2 weeks, 20 announcements $1,300 $910 1 Month, 4 weeks, 40 announcements $2,200 $1540 3 months, 12 weeks, 120 announcements $6,000 $4200
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Podcast Announcements The Echoes Podcast is a weekly podcast featuring artist interviews that aired on Echoes – over a million download/streams last year alone and steadily growing. Devoted listeners download their favorite Echoes interview and listen on demand.
One podcast 30 second audio $500 $350 – 4 weeks One podcast 30 second audio closing $400 $280 – 4 weeks
Website Advertising We offer skyscraper advertising that stand out on the Echoes home page. Your ad will appear next to Echoes content that features artists with a direct affinity to your business or product, making a visual connection for our listeners. The Echoes website enjoyed over 1 million page views in 2016.
Choose your option: Premium Web Ad - 180 pixels wide; up to 360 pixels tall. File format can be jpeg, png, gif (including animated gif.) Monthly Fee: $650 $455
Enhanced Web Ad - 180 pixels wide; up to 240 pixels tall. File format can be jpeg, png, gif (including animated gif.) Monthly Fee: $550 $385
Basic Web Ad - 180 pixels by 180 pixels. File format can be jpeg, png, gif Monthly Fee: $450 $315
Purchase more at one time and save!
Sample premium web advertisement
Newsletter Advertising Reach more listeners with our e-newsletter. Over 6,000 subscribers opt in to our newsletter, bringing you more valuable advertising space. Reaching readers with an ad on our newsletter is easy and efficient. Hyperlinked to your company’s site provides an additional vehicle for readers to reach you!
Your message will be delivered to readers weekly, monthly, and for special features. Weekly This Week on Echoes Over 6,000 subscribers Weekly Playlists and Updates
Monthly Special Features, CD of the Month, Top 25, Sales Over 7,000 subscribers Includes Record Labels, Stations and Artists
Choose your Ad: Premium Newsletter Ad: 130 pixels by 260 pixels will catch your reader’s eye the moment they open the newsletter, this is the most valuable real estate. File format include jpeg, png, gif. By purchasing this ad you will be the exclusive sponsor for the month. Monthly Fee: $550 $385
Enhanced Newsletter Ad: 90 pixels by 180 pixels Eye catching location. Two ad spots available. File format include jpeg, png, gif. Monthly Fee: $500 $350
Basic Newsletter Ad: 45 pixels wide by 90 pixels tall is the most cost efficient way to get in front of your audience. File format can be jpeg, png, gif (including animated gif). One of two ad spots available. Monthly Fee: $350 $245
Text Ad: A basic line of text. A sponsorship for every budget. One line of text linked to your website. Monthly Fee: $300 $210
Previous Underwriters Underwriting is not a once in a lifetime opportunity. We create relationships with our listeners and our artists. Many artists underwrite with us more than once! Previous underwriters include:
Spotted Peccary Music Jeff Pearce Jeff Johnson Erik Scott Muriel Anderson Hammock All India Radio Tim Neumark Lawson Rollins Tom Caufield Live Nation Nonesuch Records
Listener Feedback: Have loved the music of Echoes for years now. Always listen on Sunday nites. It's a tradition. Thank you so much and John's voice is so soothing! Top class act! - Marshall
You’ve got an amazing show. Thank you! - Guy
Just started listening about a few months ago I love the show it is so relaxing to hear great music. Keep up the good work. - Carl
Much love to Echoes! Been a huge fan for a long time! We really appreciate what you guys do. - Peter
Thanks for the good vibes, and all the other wonderful music you play on Echoes. – Wes
I was driving home listening to Echoes and heard you play Lana Del Rey's Cruel World…I was deeply impressed, enough to pull over, jot down a note, and look it up later. Thank you for bringing the album and artist to my attention. - Joe
Tax Deductible Echoes is a 501(c) 3 charity. That means your underwriting cost is completely tax deductible. You’ll also be supporting the radio show that’s bringing an audience to the sounds of acoustic guitars, ambient, electronic and new acoustic music.
Contact Learn how you can sponsor Echoes on air or online by contacting Jenni Baier at 610-827-7040, or via email to jenni at echoes.org.
*Source: Radio Research Consortium, Inc., from data supplied by Arbitron Radio Audience Estimates. MSA Persons 12+. Arbitron data are estimates only. Audience 88, a comprehensive analysis of public radio listeners, prepared by Audience Research Analysis, Silver Spring MD