Sector

May 2015

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Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 1 - Table of Contents

I. Sector Overview 1. Sector Highlights 5. Market Shares

2. Key Sector Data 6. Operator Switching 3. Economic Importance

4. Telecom revenues – forecasts IV. Internet Services 5. Regulatory framework 1. Segment Highlights 6. National strategy on 2020 digital agenda 2. Key Segment Data 7. Digital Agenda for Romania 2014-2020 3. Internet access providers

4. Mobile connections

II. Fixed Telephony 5. Fixed connections 1. Segment Highlights 6. Internet Speed

2. Key Segment Data 7. Recent Developments 3. Market Shares V. Television III. Mobile Telephony 1. Key Segment Data 1. Segment Highlights 2. TV Services Providers 2. Key Segment Data 3. Advertising Market 3. Traffic volume on mobile networks 4. Recent Developments 4. Market concentration

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VI. Telecom Sector Headlines

VII. Main Players 1. Top M&A Deals

2. M&A Activity, 2013-2014 3. 4. Telekom Romania Communications 5. Telekom Romania Mobile Communications

6.

7. Romania 8. RCS&RDS

9. UPC Romania

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Sector Highlights

Total revenues from the provision of electronic communications networks and services in Romania decreased in 2013 by 1.5% to RON 14.4bn, according to market watchdog ANCOM. In 2014, the figure is expected to have decreased again due to lower Revenues revenues of telecom operators, influenced by mobile termination rate (MTR) cuts and additional taxation introduced by the government.

The market is expected to continue to consolidate, with companies providing an increasing number of integrated services, Market including data, broadband, internet, television and video services. Competition is increasing in all segments and operators are consolidation exploring the need for new services in their battle for clients. For example, internet, TV and telecoms leader RCS&RDS has announced plans to expand into the energy market and become a power supplier.

Fixed line telephony services declined by 2% in terms of subscribers in 2014, with revenues also expected to follow the same trend, as users switch to mobile telephony and continue to buy smartphones. Mobile telephony services registered a stagnation Market segments in terms of clients, while revenues have been affected by MTR cuts. Growth was recorded by internet access services and pay TV, due to improvements in coverage and infrastructure development.

Romania continued to make progress towards the achievement of the Digital Agenda for Europe (DAE) objectives in Digital Agenda 2012/2013, a European Commission (EC) report published in July 2014 shows. The number of fixed broadband lines reached for Europe over 3.79mn in January 2014, representing the 9th highest number of lines among European Union (EU) countries. Fast broadband (at least 30Mbps) penetration reached 10.5%, which is well above the EU average of 6.3%. Ultrafast broadband (at least 100Mbps) penetration reached 4.6%, also above the EU average of 1.6%.

Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 5 - Key Sector Data

No of telecom services users (mn)

23.4 22.8 22.9 22.9

12.0 9.6 7.1 5.7 6.0 6.5 6.9 4.04 3.3 4.2 4.01 3.5 4.04 3.8 3.96 4.0

2011 2012 2013 2014 Subscribers to fixed telephony services Active users of mobile telephony services Fixed broadband connections Mobile broadband connections Subscribers to television services

Revenues from the provision of electronic communications networks and services, by segment (RON mn)

7,644 7,428 6,948

2,187 2,216 2,592 1,857 1,536 2,007 1,584 1,907 1,610 448 470 446

2011 2012 2013

Fixed telephony services Mobile telephony services Internet access services Data tranmission services Audiovisual media programme services

Source: National Authority for Management and Regulation in Communications (ANCOM) Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 6 - Economic Importance

Economic importance

2010 2011 2012 2013 2014 IT&C revenues, EUR bn 3.61* 3.44 3.28 3.26 /a IT&C % of GDP 3.4% 3.2% 4.5% 5.4% 5.9% GDP, EUR bn 124 131 134 144 150 GDP growth, % -1.3% 1.1% 0.6% 3.4% 2.8% CPI, % 6.1% 5.8% 3.3% 4.0% 1.1% FDI, % of GDP 1.8% 1.3% 1.9% 1.9% 1.6% Unemployment rate (ILO), % 7.3% 7.4% 7.0% 7.3% 6.8% Budget Deficit ESA 95, % of GDP 6.8% 5.5% 3.0% 2.3% 1.9% Net FDI, EUR bn 2.26 1.70 2.49 2.71 2.43

Comments Romania's GDP increased by a real 2.8% in 2014, supported by good performances in the industrial sector, which grew by 3.6%, and the information and communication sector, which continued to outperform other sectors in terms of growth and rose by 8.2%. At the same time, the direct and indirect impact on the economy of the Strategy for Digital Agenda for Romania may be translated into GDP growth of 13%, an increase the number of jobs by 11% and a reduction of administration costs by 12% over the years 2014-2020. The EC expects GDP growth of 2.8% for 2015 and 3.3% for 2016, mainly driven by private consumption, investment and a benign external environment. The Romanian government targets 3.3% economic growth in 2015.

Source: National Statistics Institute, Ministry of Finance, National Bank of Romania, ANCOM , *EC Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 7 - Telecom Revenues - Forecasts

Telecom revenues

1,893 2,093 1,803 1,942

1,736

1,732 1,699 0.5% 1,706 0.4% 0.4% 1,491

0.3% 0.3% 0.3% 0.3% 0.3% 0.3%

621

530

416

398 348

288

235

157 194

2010 2011 2012 2013 2014 2015 2016 2017 2018

Fixed telecom revenue, USD mn Mobile telecom revenue, USD mn Telecom Investments (% of GDP)

Comments

The mobile telephony market is expected to grow in the medium term due to rising smartphone and tablet sales, while fixed line telephony is estimated to drop as it is replaced by mobile usage. According to estimates by the Economist Intelligence Unit, revenues from fixed telephony will drop from USD 348mn in 2014 to USD 157mn in 2018, while those from mobile telephony will grow from USD 1.7bn in 2014 to USD 1.9bn in 2018. A 30% increase in the sale of smartphones is forecast for 2015, up from the 2.5-2.7mn units sold in 2014, according to executives of Samsung Romania.

Source: Economist Intelligence Unit Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 8 -

Regulatory framework

Under EU telecoms rules, as of April 1, 2014, the maximum termination rates in Romania decreased from 0.67 eurocents/minute to 0.14 eurocents/minute for fixed call termination and from 3.07 eurocents/minute to 0.96 eurocents/minute Lower for mobile call termination. termination rates The new tariffs have become mandatory for all network providers in Romania which are identified as having significant power on fixed and mobile call termination markets. According to sector regulator ANCOM, 44 providers of fixed networks and 6 providers of mobile networks fall into this category.

In 2014, Romania introduced a tax on "special industrial assets" levied at a rate of 1.5% of the value of their construction. This significantly affects telecom operators, due to the networks and other property subject to this tax that they possess. The tax, Special which has been highly criticized, could result in the postponement of a portion of the investments planned by operators. In industrial 2014, the companies in the sector paid around EUR 35mn on account of this tax. assets taxation Following the strong negative impact on the private sector and on investments, the government decided to cut this tax to 1% as of 2015. The government also plans to eliminate it altogether in the medium term.

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National strategy on 2020 digital agenda

At the start of April 2015, the Romanian government passed its national strategy on the 2020 digital agenda. A full implementation of the strategic vision for ICT sector in Romania that will meet the national targets specified in this strategy will National strategy require a total investment of more than EUR 3.9bn. on 2020 digital agenda According to a document prepared by the Ministry of Communications and Information Technology (MCIT), which is responsible for e-government strategy and policy development at the national level, implementing this strategy over the years 2014-2020 will have a direct and indirect impact on the economy which will translate into 13% additional cumulative GDP growth, an 11% increase in the number of jobs, and a 12% reduction in administrative costs.

Digital Agenda for Romania has adapted to its current context the 7 Pillars that form the basis of The Digital Agenda for Europe 2014-2020 and Europe has defined 4 major Fields of Action to follow in order to drive economic growth and increased competitiveness.

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Field of Action 1 refers to e-Government, Interoperability, Cyber Security, Cloud Computing, Open Data, Big Data and Social Media. Progress in this field will help increase efficiency and reduce public sector costs in Romania by modernising E-Government the administration.

Field of Action 2 refers to the support of ICT in education, health, culture and e-Inclusion and will help ensure that ICT Education, investments create a positive social impact. Health & The implementation and correlation of the first two Fields of Action are expected to generate, over the period 2014-2020, an Culture estimated impact on the Romanian economy of about 5% GDP growth and a 1% rise in the number of jobs.

Field of Action 3 refers to e-Commerce, Research & Development and Innovation in ICT. This builds on the comparative advantages of Romania and supports economic growth in the private sector. The implementation of the measures E-Commerce envisaged in this Field of Action is expected to generate an impact on the Romanian economy of around 3% in GDP and 2% in terms of jobs in the period 2014-2020.

Field of Action 4 targets broadband and digital services infrastructure, aiming to support social inclusion and benefits across Digital services all other Fields of Action.

Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 11 - Digital Agenda for Romania 2014-2020 (cont'd)

Objectives and areas of actions

Current situation in Objective 2020 EU Targets RO Targets Romania

Covered by broadband 100% by 2013 100% by 2020 90.0% (2013)

Covered by broadband above 30 Mbps 100% by 2020 80% by 2020 66.0% (2013)

Subscriptions to fixed broadband above 100 Mbps 50% by 2020 45% by 2020 25.0% (2013)

Population to buy online 50% by 2015 30% by 2020 8.0% (2013)

Population to buy online cross-border 20% by 2015 5% by 2020 1.0% (2013)

SMEs to make online sales 33% by 2015 20% by 2020 7.3% (2014)

Regular internet usage overall 75% by 2015 60% by 2020 48.0% (2014)

Among disadvantaged people 60% by 2015 45% by 2020 24.0% (2012)

Population that has never used the internet 15% by 2015 30% by 2020 39.0% (2014)

Citizens using e-Government 50% by 2015 35% by 2020 5.7% (2014)

Returning completed forms 25% by 2015 20% by 2020 6.6% (2013)

Source: Ministry of Communications and Information Technology Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 12 - II. Fixed Telephony

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Segment Highlights

Revenues

Revenues from fixed telephony services, on both the retail and the wholesale market, continued to decline in 2013, falling to RON 1.9bn – a 5% drop on a 2013 figure that itself represented an 8% decrease on 2012. Fixed telephony accounted for 13% of total revenues from IT&C services, according to ANCOM. Demand for fixed-line telephony is expected to decline as mobile telephone usage replaces fixed-line usage.

Fixed/Mobile integration

Fixed voice services have become mostly a retention tool that is offered as part of a fixed/mobile service bundle. However, consolidation and integration between fixed and mobile services is just starting in Romania.

Traffic In contrast to mobile telephony, traffic in public fixed-line telephony has continued to decline, falling by 13.5% y/y to 3bn minutes in 2014, after dropping by 11.7% in 2013. The biggest decline was recorded by internet access traffic (for dial-up and ISDN access) which slipped 67%, due to users' switch to faster broadband connections. Traffic to fixed networks decreased by 13% and to mobile networks by 6%. The only upward trend was the one maintained by traffic to networks outside Romania, which rose by 4%, most likely supported by important diaspora communities. According to the Romanian government, 6-8mn Romanians live outside the country's borders.

Outlook

The Romanian government, which still controls a 46% stake in fixed-line operator Romtelecom – currently rebranded as Telekom Romania Communications – is expected to make a decision in 2015 about selling its shares. A possible listing of Romtelecom shares was announced for 2014, but procedures have dragged on and flotation is now not expected to occur sooner than 2016.

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Key Segment Data

Access lines/subscribers to fixed telephony services, mn Fixed telephony penetration rates (%)

4.71 4.68 4.65 4.57 51.3% 50.8% 51.0% 49.9%

4.04 4.01 4.04 3.96 23.2% 23.1% 23.5% 22.9%

31-Dec-11 31-Dec-12 31-Dec-13 31-Dec-14

31-Dec-11 31-Dec-12 31-Dec-13 31-Dec-14 Penetration rate per 100 inhabitants subscribers lines Penetration rate per 100 households

Comments

There are 44 active fixed telephony providers on the Romanian market, which in 2014 recorded decreases in terms of both number of access lines (3% lower at 4.6mn) and number of subscribers (down 2% to 4mn). As of end-2014, the fixed telephony penetration rate per 100 inhabitants had decreased to 22.9%, from 23.5% at end-2013, while the fixed telephony penetration rate per 100 households was 49.9%, down from 51% in the previous year.

Source: ANCOM Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 15 -

Key Segment Data (cont'd)

Fixed number portability, thousands Traffic volume on the fixed public telephone networks 1 468

0.11% 0.09% 0.08% 1 Internet and 383.3 5.2% 6.1% 7.1% SMS traffic

21.9% 24.8% 310.6 1 26.0% Voice traffic to networks outside 1 Romania (international) Voice traffic to mobile 0 networks 72.9% 69.1% 66.9% 89.5 84.7 72.7 Voice traffic to 0 fixed networks

2012 2013 2014 0 Ported numbers Cumulated no. of ported numbers as of Oct 2008 2012 2013 2014

Source: ANCOM Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 16 -

Market Shares

Market share

. Telekom Romania Communications (former Romtelecom) has the highest number of clients for fixed telephony services, with 2.2mn voice telephony lines (including RCS-RDS 33% CDMA) at the end of 2014, followed by RCS&RDS with 1.5mn clients.

. The other prominent company offering services in the fixed-telephony segment is UPC Romania, one of the leading cable companies and internet service providers.

. The entrance in 2007 of the two main mobile operators – Vodafone (UK) and Orange (owned by France Telecom) – injected further competition into the fixed-line market. UPC 11% However, their call tariffs are higher than those of the leading providers, their main target customers being those without access to wireline networks (in rural or suburban areas).

. Vodafone is considering entry into the fixed telephony Vodafone 3% market via an acquisition. According to media reports in late 2014, Vodafone Group was exploring the possibility of merging with , the owner of UPC, the Telekom second player on the cable TV market and the third player Romania Communication on the fixed telephony market. s 53%

Source: EMIS Insight, Vodafone Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 17 - III. Mobile Telephony

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Segment Highlights

Revenues

Revenues from mobile telephony services, both on the retail and the wholesale market, reached RON 6.9bn (EUR3.2bn) in 2013. This total represented 48% of total revenues from the provision of electronic communications networks and services, but also marked an absolute decrease of 6.46% y/y, according to ANCOM. In 2014, revenues of the four mobile telecom operators active in Romania reached EUR 2.4bn, significantly lower than in the previous year, due to a challenging macroeconomic, competitive and regulatory environment.

Prices

The EU roaming regulations introduced in 2014 – which imposed lower prices for calls, SMS and data traffic – also influenced the Romanian operators, who came up with new options and tariff plans. The low level of these charges might mean not just an intensification of competition among existing operators but also a lowering of the barriers to market entry by mobile network virtual operators (MNVOs). The first virtual mobile operator entered the Romanian market at the start of 2015.

New entry

In March 2015, , the largest mobile virtual network operator in the world, launched its services in Romania, which became the 18th country in its international network. Over the next year, the operator aims to boost its subscriber base by 25%. Romanians can make international calls for 1 eurocent/minute using prepaid SIM cards from Lycamobile. The company's operations have been launched through a partnership with Telekom Romania.

Outlook

Further market consolidation is expected on the mobile telephony market, as operators seek new clients and integration of services. The market could also see consolidation via partnerships between large telecom operators. According to media reports, these are holding talks to close strategic collaborations aimed at joint development and use of networks. Such alliances could help mobile service providers to expand on the fixed services market and fixed service providers to have access to mobile networks.

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Key Segment Data

Mobile telephony users

22.8 22.9 22.9 active users (postpaid and “active” prepaid . The number of active users on the mobile telephony 16.2 16.1 cards) market remained unchanged at the end of 2014, at 15.3 post paid users 22.9mn. Despite this, the usage rate of mobile telephony 13.5 13.5 13.1 services continued to rise, most likely due to lower 9.3 9.4 9.8 interconnection prices. valid prepaid cards . Interconnection tariffs on the mobile market in Romania have been subject to gradual reductions in recent years, active prepaid cards as a result of regulations imposed by ANCOM. 12/31/2012 12/31/2013 12/31/2014

. As a result, the total voice traffic on mobile networks Mobile Telephony Penetration Rates (excluding roaming) rose by 5.3% in 2014 compared with 2013, to 67bn minutes. 127.2% 127.0% 126.1% . The demand for pre-paid mobile services in Romania has traditionally been very strong. There are 15.3mn pre-paid 113.6% 114.5% 114.9% mobile users in the country, compared to 9.8mn users of subscription services. The majority (67%) of all mobile calls in Romania are made by pre-paid users.

12/31/2012 12/31/2013 12/31/2014 . Mobile penetration for valid SIM cards stood at 126%, as Valid SIM card penetration rate per 100 inhabitants of end-2014. Active SIM card penetration rate per 100 inhabitants

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Traffic volume on mobile networks

\ Voice traffic volume, retail market (%) Voice traffic, wholesale market, (mn minutes)

1 + 34.2%

+ 12.8% 1 1.4% 1.9% 3.2% 3.7% 3.3% 3.2% to international 9.5% 10.2% networks and + 9.5% + 5.7% 13.6% networks with satellite + 6.2%

1 + 5.6% transmission + 22.4%

to fixed public + 34.0%

14,324 14,324

networks

1

10,678 10,678

9,466 9,466

to other terrestrial 8,954

8,176 8,176

85.4% 84.6% mobile public 0 80.0%

networks

5,952 5,952

7,697 7,697

7,290 7,290

0 on own mobile networks 2007 2008 2009 2010 2011 2012 2013 2014

Voice traffic terminated on mobile telephone networks, mn minutes 0 2012 2013 2014 y/y evolution

Source: ANCOM Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 21 -

Traffic volume on mobile networks (cont'd)

Dynamics of the traffic volume achieved in outbound int. roaming Dynamics of SMS, MMS and video calls traffic (except roaming)

2012 2013 2014 2012 2013 2014 total voice traffic, of which (mn minutes) 359 423 647

outgoing calls (mn minutes) SMS total traffic (mm) 94 105 196 13,873 16,904 19,499

incoming calls (mn minutes) 265.0 318.0 451.0

MMS total traffic (mn) outgoing SMS traffic (mn) 105 112 123 15 15 17 outgoing and incoming MMS traffic (mn) 0.7 0.8 1.1 internet access and data 3G video calls traffic(mn minutes) transmission (including MMS) 1.6 1.3 1.1 14 34 202 traffic (thousand GB)

Comments

The traffic volume achieved in outbound international roaming has continued to rise over the last few years, with the most significant increase registered by internet access and data transmission services. The country has great potential in terms of mobile internet and the number of users is expected to increase significantly, also supported by smartphone sales. The smartphone market is forecast to increase by 30% in 2015, from the level of 2.5-2.7mn units sold in 2014.

Source: ANCOM Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 22 - Market concentration

Mobile telephony market concentration degree

3,818 3,823 3,740 3,748 3,592 3,526 3,487 3,482 3,413

3,287 3,262 3,247 3,262 3,206 3,202

2010 2011 2012 2013 2014

HHI trafic de voce (exclusiv roaming) HHI trafic SMS (exclusiv roaming) HHI cartele "SIM" active

Comments Measured by the widely accepted Herfindahl-Hirschman Index (HHI), the concentration of the mobile services market in Romania is high, considerably exceeding the score of 2,000 that is commonly treated by competition authorities as the threshold for a seriously concentrated market. Romania’s HHI has not changed radically in recent years, its values recording a slight increase in each of the three segments calculated. The index for the voice traffic segment has seen the highest growth, reaching the level of 3,823 in 2014. This HHI index stability is due to the stability of the market shares of major mobile operators in Romania. Although it has not undergone a really noteworthy change in recent years, the market share of the leader is on an upward trend, to the detriment of its competitors.

Source: ANCOM Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 23 - Market Shares

Market share by SIM cards

Vodafone . Currently, the mobile telephony market includes four 29.2% Telekom 22.8% operators – Orange, Vodafone, Telekom Romania and RCS&RDS.

. According to the Body of European Regulators for Electronic Communications (BEREC), quoted by RCS RDS 5% Romania's Competition Council, the situation at end- Orange 43% January 2014 was as follows: Romania’s mobile telephony market leader had a market share of around 43% and its main competitor covered 29.2% of the market, while the remaining 27.8% was shared between Market share by total revenues, 2014 other operators (with the majority of the latter owned by a company with a share of 22.8%). Market shares were calculated based on the number of active SIM cards. Telekom 18%

Vodafone 27% . At the end of 2014, Orange Romania had 10.5mn mobile clients, while had 8.06mn users of mobile services, followed by Telekom Romania with 5.9mn mobile subscribers. RCS&RDS does not publish RCS RDS 18% data on its clients, but according to estimates of local business daily Ziarul Financiar, its mobile telephony Orange 37% clients number around 1.1mn.

Source: BERC, company data Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 24 - ARPU

Monthly Blended ARPU, RON Mobile number portability, thousands 1,304 28.3

824 26.9 623 26.2 480 25.7 25.4 25.2 25 25 166 201

2012 2013 2014

Ported tel. numbers Cumulated number of ported telephony numbers as of Oct 2008) 2012 2013 2014E 2015F 2016F 2017F 2018F 2019F

Comments The rate of decline in average revenue per user (ARPU) accelerated in 2014, as a result of regulatory cuts to mobile termination rates (MTRs) implemented in April 2014. Operators' data for the end of 2014 also indicates that the cuts to MTRs resulted in decreases of ARPU. BMI Research estimates that the market average monthly blended ARPU declined to RON26.2 in 2014. However, according to BMI Research, ARPUs have the potential to rise again as more expensive 4G services are rolled out in the country and operators promote value-added services such as mobile payments (an example is Vodafone's launch of mobile payment service M-Pesa, which it sees as having significant growth potential).

Source: BMI Research, ANCOM (right) Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 25 - Operator switching

Yearly evolution of the trend of ported numbers since the service launch

564,648

274,137 260,256 255,893 221,219 180,239

15,681

2008 2009 2010 2011 2012 2013 2014

Comments

Between the introduction of number portability in October 2008 and the end of 2014, the cumulative total of numbers ported in Romania reached 1,772,073. Of these, 1,304,091 (74%) were mobile and 467,982 (26%) were fixed telephone numbers. An interesting y/y doubling of numbers ported took place in 2014, after rather gradual growth between 2009 and 2013. According to Ziarul Financiar, RCS&RDS remains the operator that has drawn the highest number of clients away from other networks. Thus, in the first four months of 2015, RCS&RDS topped the list, followed by Vodafone, Orange and Telekom Romania.

Source: ANCOM Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 26 - IV. Internet Services

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Segment Highlights

In 2013, revenues from internet access services amounted to RON 2.6bn, up 17% on the previous year and representing 18% Revenues of total IT&C services, according to ANCOM data.

Romania had 16mn broadband internet connections as of end-2014, of which 12mn were mobile (up 25% y/y) and 4mn were fixed (up 6% y/y). Users, Speed Romania has progressed in terms of connectivity, as increasing numbers of people are subscribing to fast broadband networks Connectivity (59% of fixed subscriptions are to a fast connection, in comparison to 54% in 2013). The country, in fact, ranks 2nd in the entire EU in this area.

Romania has the lowest percentage of regular Internet users in the EU (48%), well below the EU average of 75%. Similarly, the EU proportion of the Romanian population that has never used the internet is as high as 39%, compared to the EU average of comparison 18%.

Romania ranks last among EU countries in respect of the share of internet users who shop online: that percentage is just 11%, E-commerce compared to an EU28 average of 59%, according to EU statistics office Eurostat. Only 7.3% of SMEs in Romania sell online, with these sales making up just 4.3% of their turnover.

Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 28 - Key Segment Data

Internet Users/Subscribers, mn

13.8 14.4 13.1 11.7 12.4 10.5 11.1 9.4 6.2 5.4 5.7 5.9 6.1 4.8 5.1 4.3

2011 2012 2013E 2014F 2015F 2016F 2017F 2018F Internet users Broadband internet subscribers

Evolution of the penetration rates of active mobile internet access connections

81.1% 68.2% 60.2% 50.4% 48.0% 35.5%

7.2% 7.9% 8.8% 2012 2013 2014 penetration rate of active mobile connections per 100 inhabitants penetration rate of active mobile broadband connections by CDMA, EDGE,3G, EV-DO, 3G+, 4G per 100 inhabitants penetration rate of active mobile broadband connections via modems/cards/USB per 100 inhabitants

Source: BMI Research, ANCOM Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 29 - Internet Access Providers

Number of operational internet access providers, by access means

2012 2013 2014

Total number of internet access providers 896 793 775

fixed broadband access services 894 791 773

coaxial cable access 40 36 34

fiber optic access 177 170 171

radio access 186 159 164

UTP/FTP cable access 770 659 635

xDSL access 12 14 10

mobile access services 6 6 6

Comments

In 2014, the broadband market structure comprised 773 operators providing fixed broadband internet access (down from 894 in December 2012). Of these, 34 operated by cable networks, 171 by fibre, 164 by radio, 10 by xDSL, and 635 by UTP/FTP cable. The market consolidation process is expected to contribute further to the decline in the number of providers. According to estimates of BMI Research, Romania had 11.7mn regular internet users at the end of 2014, taking into account the growing number of internet users who access the internet via mobile broadband devices or USB sticks.

Source: ANCOM Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 30 - Mobile Connections

Total mobile internet access Mobile broadband access

709 10,693 2014 12,001 60.2%

16,172 47.9%

22

6.4 8,184

2013 35.4% 5.6

9,617 4.8

4.8

13,647

12.0

3.1

4.0

7.1 9.6 5,878 2012 7,136 10,124 2012 2013 2014 mobile broadband connections 4G connections mobile broadband connections - subscriptions 3G and other superior to 3G connections mobile broadband connections - prepaid cards Broadband connections Penetration rate per 100 inhabitants Total mobile internet access connections Comments: Comments:

The total number of mobile internet access connections increased 19% The majority of mobile broadband connections (53%) were by way of y/y in 2014, to 16mn. Of these, broadband connections numbered 12mn subscription-based cards. – a 25% growth on 2013. The growth of the total number of connections also led to an increase of Out of the 12mn mobile broadband connections, 10.7mn were using 3G the mobile broadband penetration rate, to 60.2% at end-2014 – which and 3G+ technology and 0.7mn were achieved through 4G technology. represents rises of 12% and 25%, respectively, compared to end-2013 All these connections generated total traffic of more than 46,000 and end-2012. terabytes, according to sector watchdog ANCOM.

Source: ANCOM Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 31 - Fixed Connections

Fixed broadband connections (mn) Support types (%)

20.1% xDSL connections 18.9% 25.9%

UTP/FTP

17.6% cable

connections

3.5 3.8

4.0 58% coaxial cable 2012 2013 2014 connections 11.6% fixed broadband connections Penetration rate per 100 inhabitants

Comments Comments

. Fixed broadband connections registered an annual growth of 5% in 2014, reaching 4mn and generating a total annual traffic of 3.6mn terabytes, while the penetration rate per 100 inhabitants reached 20.1%. . As regards the main support types, the structure of fixed internet . Out of the total 4mn connections, 2.9mn were installed in urban areas access connections remained almost unchanged from 2013, with (up 4.2% y/y), while rural areas registered an increase of 10.2% in some 2.3mn UTP/FTP cable connections (58%), 1mn xDSL connections during 2014, bringing the rural total up to 1.1mn connections (25.9%), and half a million coaxial cable connections connections. (11.6%). . Residential users accounted for 91% of the fixed broadband connections that had been installed . Business users accounted for the other 9% – that is, for less than 400,000.

Source: ANCOM Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 32 - Internet speed on fixed broadband connections

Evolution of the no. of fixed broadband internet access connections, by transfer speeds

144kbps - 2Mbps 1.95

2-10Mbps

1.17 0.99 0.88 0.94 0.93 0.93 0.96 10-30Mbps 0.71 0.67 0.60 0.44 30 - 100Mbps 0.07 0.06 0.06

2012 2013 2014 over 100Mbps

Comments

• The average download speed of fixed broadband connections in Romania is 72.15 Mbps, the third highest in the world, after those in Singapore and Hong Kong, according to the Ookla Global Net Index. The result is staggering, but it is to be taken very seriously indeed: Ookla, which compiles the index, is a global leader in broadband testing and web-based network diagnostic applications. • In Romania, prices for internet access are among the lowest in Europe. Despite this, providers have continued to expand the communications infrastructure, and a large share of population now has access to latest-generation technologies.

Source: ANCOM Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 33 -

Recent Developments

Internet Speed

As regards high-speed internet access, Romania performs better than the EU at large. Networks capable of providing at least 30 Mbps are available to two-thirds (66%) of Romanian households (against 62% in the EU overall). In terms of take-up, 60% of fixed internet subscriptions are to high- speed connections, although the overall level of take-up remains low (25th in the EU).

Internet connection

In 2014, Romania achieved one of Europe's highest coverage rates for ultra-fast fixed internet (over 100Mbps), as well the highest consumption of mobile telephony services per user in the European Economic Area, ANCOM said in its 2014 annual report.

Nine cities in Romania are among the top 15 cities in the world in terms of download speed of fixed broadband internet connections, according to the Ookla Global Net Index.

EU Funds

Romania has launched the Ro-NET project, worth EUR 83mn, which uses EU structural funds to build up broadband infrastructure in areas still uncovered. The project will cover 783 of the 2,268 localities identified as "blank areas" and will contribute to narrowing the digital gap between urban and rural areas, bringing broadband internet closer to approximately 130,000 households, 400,000 people, 8,500 enterprises and 2,800 public institutions.

Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 34 - V. Television

Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 35 -

Key Segment Data

Subscribers (mn)

92.4% 6.91 87.2% 6.53 80.5% 6.02 4.12 4.38 3.79 55.1% 58.6% 50.7% 2.35 2.46 2.19 29.3% 31.4% 32.9%

0.037 0.054 0.068 0.5% 0.7% 0.9% 2012 2013 2014 2006 2007 2008 Household penetration rate % cable network subscribers household penetration rate for cable networks% household penetration rate for DTH % satelite network subscribers (DTH) household penetration rate for IPTV % IPTV subscribers total number of subscribers

Comments

• In 2014, there was a 5.9% increase in the total number of subscribers to audio-visual programme retransmission services provided on a commercial basis. The end-year number reached 6.9mn (compared to 6.5mn at end-2013). • Most subscribers are cable TV subscribers – numbering 4.4mn at the end of 2014 (up 6.3% on 2013) – while 2.5mn are direct-to-home TV service subscribers (up 4.7% on 2013) and around 70,000 are IP TV subscribers (26% more than in 2013). • The penetration rate at household level reached 92%, according to the data the providers reported to ANCOM.

Source: ANCOM Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 36 -

TV Services Providers

No of providers

2012 2013 2014 . Given the significant appetite of Romanian users for television programs, cable networks have developed Total no. of active providers 404 363 294 rapidly, with providers diversifying their services, by offering packages that include Internet and voice. on cable networks 400 359 290 . On the pay-TV market, three companies are competing in on satellite networks (DTH) 3 5 5 practically all communications sectors: these are RCS&RDS, UPC Romania and Romtelecom, which have interests in cable, satellite, broadband and, in some on IP technology (IPTV) 3 2 2 cases, also telecommunications and IPTV. Market players by cable & satelite TV clients (mn) . RCS&RDS has the largest number of cable and satellite Telekom 1.3 TV clients – a result both of its aggressive price policy and of its acquisitions of smaller players.

. Another important player on the TV market is AKTA, the UPC 1.2 largest independent cable TV service provider in Romania, which operates via two companies, Digital Cable Systems (DCS) and AKTA Telecom. The company is also an active buyer of smaller rivals, as it plans to RCS RDS 3.2 consolidate the customer base and expand coverage to Orange 0.11 new areas.

Source: ANCOM, company data, estimates by Ziarul Financiar daily Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 37 - Advertising Market

Advertising market (EUR mn) Comments

. The Romanian advertising market amounted in 2014 to EUR 313mn, up 2.6% y/y, and in 2015 is expected to 205 reach EUR 322mn, due to a positive macroeconomic 198 193 environment. These are among the conclusions of the 2015 edition of Media Fact Book, a report released by media agency Initiative. . Television remained the leading mass medium for advertising, with a 63% share of the market. . In Romania, the main players in the television market are Central European Media Enterprises (CME) and the Intact Media Group. . In 2014, CME had a 62% share of the local TV advertising market, making USD 126mn on this segment, according to its financial report for 2014. The group had about a quarter of the total TV audience in Romania and more 56 than 30% of the combined prime time audience. 51 46 . CME owns Romania's largest TV station PRO TV, as well as several niche TV stations and online portals. 28 28 27 . Intact Group, which owns the , Antena 3, Antena 19 19 18 18 17 16 Stars, Euforia Lifestyle and ZU TV channels, had a 23% share of the TV advertising market in Romania in 2014. . The other sizeable competitors are , with a 5% 2013 2014 2015E market share, and Prima TV, with 4%. TV print media radio outdoor online media

Source: Media Fact Book 2015, Initiative agency Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 38 - Recent Developments

Revenues

Revenues from audiovisual media programme services rose by 1.6% y/y in 2013, according to ANCOM, and are expected to have risen further in 2014, due to improved macroeconomic conditions and higher investments in the sector.

Romania’s advertising market is also on a path of strong recovery, with investments in TV ads making the biggest contribution.

Market consolidation

The TV services market is expected to consolidate further as companies plan to increase their customer bases and expand coverage to new areas.

RCS&RDS and AKTA are the companies most active on the M&A front, in their search for clients and niche services. At the end of 2014, RCS&RDS reached an agreement with Central European Media Enterprises (CME) to acquire all of the latter's Romanian radio licences (comprising Pro FM, Info Pro, ProClasic, Music FM and Dance FM). The deal value was around EUR 4mn according to market estimates. The acquisition is in line with RCS&RDS' aim of building an integrated media portfolio.

Digital Television

By June 17, 2015 Romania has to switch off the analog signal and make the transition to digital terrestrial television. However, the switch may be subject to delays in implementation. Five companies – 2K Telecom, Radio M Plus, Regal, Cargo Sped and Digital Video Broadcast – have submitted applications to participate in the second procedure allocating digital terrestrial television multiplexes, which will be granted for 10 years.

Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 39 - VI. Telecom Sector Headlines

Vodafone, UPC Vodafone is considering the potential acquisition of Europe's leading cable operator Liberty Global,, in order to counter merger impending consolidation among rivals in Britain, Reuters has reported. In Romania, Liberty Global owns UPC Romania.

Vodafone, the second-largest mobile telephony provider in Romania, has started legal proceedings against communications market watchdog ANCOM, seeking EUR 15.1mn damages to compensate for its inability to use part of the radio spectrum Vodafone acquired at auction from the Romanian government in 2012, telecom sources have told Ziarul Financiar daily. More precisely, it lawsuit is claimed that interference from Ukrainian communications companies is rendering Vodafone unable to use part of the radio spectrum bought in 2012 in more than 20 of Romania's 41 counties – such use having been promised in the conditions of contract at the time of the auction.

Vodafone should sell its assets in several countries, including Romania, Australia, Hungary and the , where it is Vodafone not a market leader and where it does not have access to landline telephony infrastructure, according to a report of UBS’ assets in brokerage division, quoted by the UK daily Financial Times. In the long term, Vodafone could be taken over or could consider a Romania deal to restructure its business in these countries, said UBS, with the potential buyers being American giant AT&T and SoftBank, the third telecom operator in Japan.

Pinebridge Investment fund Pinebridge, the owner of Romanian cable TV operator Digital Cable Systems, which operates under the brand name of AKTA, is looking to sell the unit for around EUR 200mn. The fund has rejected offers worth around EUR 100mn for the seeks buyer unit, which is the largest independent player on the local market, Ziarul Financiar has reported, quoting unnamed sources for AKTA familiar with the talks.

Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 40 - VII. Main Players

Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 41 - Top M&A Deals

Top 10 M&A Deals in the Telecommunications Sector in Romania in 2014 and 2013

Country of Deal Value Stake Date Target Company Deal Type Buyer Buyer USD (mn) (%)

GTS Telecom SRL; GTS Central Europe; GTS Hungary; 730 10-Nov-13 Acquisition AG 100 GTS Czech s..o. (Official data)

Minority stake 10.84 (Market 18-Mar-14 Orange Romania Atlas Services Belgium SA Belgium 0.93 purchase estimate)

Infratel Net SRL; Andrei George Bratu - private 25-Sep-14 Ad Net Market Media SA Acquisition Romania N/A 100 investor

22-Jul-14 Vesatel Acquisition RCS & RDS Romania N/A 100

16-Jul-14 Diginet SA Acquisition Clever Media Network Romania N/A 100

26-Feb-14 Electrosim SRL; Vianet Acquisition RCS & RDS Romania N/A 100

23-Dec-13 SBS Broadcasting Media Acquisition Cristian Burci - private investor Romania N/A 100

23-Dec-13 P7S1 Radio Holding SRL Acquisition Antenna Group Greece N/A 100

18-Oct-13 GSP TV; Antena Play Acquisition Orange Romania Romania N/A n/a

16-Oct-13 Digicom Systems Acquisition Ines Group Romania N/A 99.01

Source: EMIS DealWatch Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 42 -

M&A Activity (2013-2014)

Comments: Number of Deals by Deal Value, USD (%)

. IT&C was the most dynamic sector in terms of number of Undisclosed; transactions made in 2014, according to a PwC Romania analysis 85.7% released at the start of 2015.

. An important rise in the M&A activity in Romania is expected for 500.1-1000; 2015, boosted by improved prospects for economic growth and the 7.1% return of investors' confidence.

0-50mn; 7.1%

Number of Deals by Deal Type (%) Number of Deals by Region of Investors (%)

Belgium 7.1%

Acquisition Austria 7.1% 92.9%

Romania Germany 7.1% Minority stake 71.4% purchase 7.1% Greece 7.1% Joint Venture 0.0% Privatisation 0.0%

Source: EMIS DealWatch Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 43 - Telekom Romania

Income Statement (Unconsolidated, EUR mn) Highlights

. Germany's Deutsche Telekom entered the Romanian

market in 2008, when it acquired a 20% stake in Greek

telecom operator OTE, the majority owner of fixed line

1,037 1,037

1,002 1,002

289 266

283 operator Romtelecom, cellphone operators and 1,017 1,017 Telemobil, mobile phones store Germanos and battery retailer Sunlight. . In 2011, following several stages, Deutsche Telekom increased its shareholding to 40% in OTE. 2012 2013 2014 Total Revenue EBITDA adjusted for special factors . Starting with September 2014, Romtelecom and Cosmote have been operating under the Deutsche Telekom brand and were renamed Telekom Romania and Telekom Romanian operations of Deutsche Telekom, thousands Romania Mobile. The other company names and brand identities were not changed. . In 2014, DT recorded total revenues of EUR 1bn in 1,199 2014 2,239 Romania, down 1.5% against the previous year, while 6,047 EBITDA adjusted for special factors reached EUR 266mn, down 6% from 2013. 1,193 2013 2,369 . Telekom Romania had a 30% market share in 2014, as 6,153 turnover. 1,134 • The company plans EUR 160mn investments in 2015 to 2012 2,422 6,368 develop its communications infrastructure. It also plans to sell old and collateral assets to help finance its development. Broadband lines Fixed network lines Mobile customers

Source: Deutsche Telekom Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 44 -

Telekom Romania Communications (ex Romtelecom)

Income Statement (Consolidated, EUR mn) Highlights

26.8% . Telekom Romania is one of the largest telecom operators in the country. It is owned by OTE Group (54.01%) and the Ministry for Information Society (44.99%).

. Telekom Romania provides traditional fixed-network telephony, broadband Internet, TV services (satellite, IPTV and cable, including its own sports TV channel, Dolce Sport), and ICT services.

. According to Deutsche Telekom data, TV and Internet 24.5% 620 services continued to have positive trends, both in terms 24.2%

of customer base and revenues, while the company

610 posted a growing RGUs base of over 4.85mn for the end

609

of 2013.

166 149

148 . In 2014, the company recorded a 0.1% drop in total

revenues, reaching EUR 609.1mn, while EBITDA was up

57.3

1% at EUR 149mn. 8.4 6.6 2012 2013 2014 . The company employs 6,029 people as of end 2014, a number which decreased by 11.3% compared with the previous year. Revenues EBITDA EBIT EBITDA margin

Source: OTE Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 45 - Telekom Romania Communications (cont'd)

Operations, mn Highlights

1.41 2014 1.23 2.18 . The company lost 3.2% of its fixed voice telephony lines 1.35 in 2014 to 2.18mn subscribers, while broadband internet 2013 1.25 subscribers fell by 1.4% to 1.23mn. However, TV 2.25 subscribers rose 4.5% to 1.41mn compared with 2013. 1.27 2012 1.20 . Romania's government still controls a 46% stake in 2.33 Telekom Romania Communications (former Romtelecom) and is yet to decide about selling its shares. TV subscribers (DTH, IPTV& Cable) Broadband subscribers (Incl. CDMA BB) Voice Telephony Lines (Incl. CDMA) . According to media reports in early May, quoting PM Victor Ponta, the government plans to list shares in the Ownership Structure telecom provider, on the London and Bucharest stock exchanges either in 2015 or 2016. Ministry for Information Society (MSI) 45.99% . Deutsche Telekom is interested in acquiring the minority stake in the fixed line operator, Ziarul Financiar daily reported, quoting Claudia Nemat, a member in DT board. The company could be valued at EUR 800mn and the state's stake at EUR 370mn, considering the 2014 pro OTE forma EBITDA of EUR 160mn. International 54.01%

Source: OTE Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 46 -

Telekom Romania Mobile Communications (ex Cosmote)

Income Statement (Consolidated, EUR mn) Highlights

25.9% . Telekom Romania Mobile Communications, which is part 25.8% of the DT-owned Cosmote Group, launched commercial operations in December 2005.

. The company is the third largest telecom operator on the local market, after Orange Romania and Vodafone Romania.

. Its shareholding structure includes Cosmote Group, part of OTE Group, with a 70% stake and Telekom Romania

Communications (former Romtelecom), with a 30% stake. 24.0%

463

. Telekom Romania expanded 4G population coverage in

120

119 Bucharest to 90%, while also expanding the service on

106 459 439 mobile phones through a variety of handsets.

. In 2014, the company recorded a 4.2% decrease in total 2012 2013 2014 revenues, reaching EUR 439.4mn, while pro forma EBITDA went down 11.2% to EUR 105.6mn.

Revenues Pro Forma EBITDA Pro Forma EBITDA margin

Source: OTE Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 47 - Telekom Romania Mobile Communications (cont'd)

Mobile subscribers, mn Highlights

6.30

. By the end of 2014, Telekom Romania Mobile’s total 6.09 customer base stood at 6mn, of which 26.8% was postpaid. 5.95 . According to OTE, Blended Average Revenue per User (ARPU) decreased by 8.5% in 2014 compared to 2013, due to lower incoming ARPU, adversely affected by interconnection rate cuts as well as the aggressive 2012 2013 2014 competitive environment.

Ownership Structure . According to Telekom Romania's strategy for 2015, the company will continue transferring current customers to IP (Internet Protocol) technology and the group will continue Telekom to expand its fiber optic network, estimated to cover 1mn Romania households by the end of 2015 and 2mn by the end of Communication s S.A. 30% 2016.

. At the same time, 4G coverage is set to double by the end Cosmote Mobile of 2015. Telecomunicati ons SA (Greece) 70.0%

Source: OTE Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 48 - Orange Romania

Income Statement (Individual, RON mn) Highlights

34.5%

. Orange Romania, the local unit of France Telecom's

Internet and mobile arm Orange, is the biggest mobile

phone service provider in the country by customer base

30.0% 30.4% and turnover.

4,119

1,420

4,337

645

518 501

2,121 . The telecom operator is the 4G leader in Romania with 193 1,300 coverage of 65% of the population at 31 March 2015. 2012 2013 H1 2014 Net revenues EBITDA Net Profit EBITDA margin . The company agreed to provide voice mobile communication services coverage of 80% of the population Balance Sheet (Individual, RON mn) by 5 April 2017 and Broadband data mobile communication services of 30% of the population by 5 April 2019, for 1.8 GHz and 2.6 GHz bands.

2.89

4,777 . According to consolidated results published in February

4,259 2015, Orange Romania revenues fell by 2.7% to EUR

3,591 2,233

909mn in 2014, mainly due to a cut in interconnection

1.11 1867 tariffs.

1442

0.66 2,466 942 2,361 . Orange has announced plans to invest EUR 500mn in Romania over the next three years. 2012 2013 H1 2014 Total Assets Shareholders' equity net debt Net Debt/EBITDA

Source: EMIS Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 49 -

Orange Romania (cont’d)

Mobile customers, thousands Highlights 10,531

10,436 . The company’s number of clients grew by 95,000 to 10.5mn mobile customers at the end of 2014. 10,365 . The number of internet customers was 19,000 at the end of 10,283 H1 2014.

. In 2014, mobile internet traffic jumped 85% on the year. Also, the sales of 4G smartphones and tablets were 4 times end 2012 end 2013 end 2014 Q1 2015 higher in the last quarter compared to the same period in 2013.

ARPU per month (annual rolling, EUR) . ARPU was EUR 6 per month in Q1 2015, down from EUR 6.2 in the previous quarter. 6.8 6.8 6.7 6.6 6.5 6.5 . Romania is the first country where the French telecom 6.4 6.4 6.4 6.4 operator will be launching a new product for its television 6.3 6.2 services: Orange TV stick that connects the TV to a smartphone or tablet. At the end of 2014, Orange TV had a 6.0 total on 157,000 subscribers.

. Orange entered the local television market through the release of Orange TV in June 2013. 2012 2012 2012 2012 2013 2013 2013 2013 2014 2014 2014 2014 2015 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

Source: Orange Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 50 - Vodafone Romania

Income Statement (Individual, RON mn) Highlights

34.0%

. Vodafone Romania, the second leading mobile telephony

31.7% provider in the country, a wholly owned subsidiary of

British Vodafone Group plc, was launched in April 1997 as

3,457

1,176

3,298

1,045

30.2%

the first GSM network in the country.

502 431

471 1,558 174 . The company provides a wide range of services, including voice, messaging, data across mobile and fixed networks, 2012 2013 H1 2014 having a market share of 38% on the mobile segment, Net revenues EBITDA Net Profit EBITDA margin behind Orange and a 3% market share on the fixed segment, behind Romtelecom, RSD & RCS and UPC. Balance Sheet (Individual, RON mn) . In April 2005, Vodafone became the first operator to launch

3.81 3G services on the Romanian market. It also launched the

first 4G mobile data network in Romania, in October 2012.

3,399

3,290 3,229

1,933 . According to preliminary results for FY 2014/2015, 1,794 1,750 Vodafone Romania recorded revenues from services of EUR 656.6mn, down 6.7% y/y. However, excluding the

852 1.85

interconnection fees cut, the company's revenues grew by

1.49 992 7.2% y/y in the period. 620

2012 2013 H1 2014 Total Assets Shareholders' equity Net debt Net Debt/EBITDA

Source: Vodafone Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 51 -

Vodafone Romania (cont'd)

Users, mn Highlights

59.5% . The company had 8.7mn clients, of which 8.1mn were users of mobile services at the end of March 2015, 59.3%

corresponding to the end of financial year 2014-2015.

8.06 . At the same time, subscribers accounted for 41.9% of the 8.19

8.08 customer base, while prepaid users were 58.1%. 58.1% . During the same time, the company had 43,000 fixed broadband customers. . Data consumption jumped by 75.6% y/y in the 2014/2015 fiscal year, as the company continued expanding its 4G 2012 2013 2014 network coverage and following investments in technology. users of mobile services, mn prepaid cards . Vodafone also boosted its smartphones sales, by 49% y/y Mobile ARPU, EUR in the period. . The company plans to continue investments in Romania to upgrade the 3G communications infrastructure and to 6.5 6.5 expand its 4G network. 6.4 6.3 . At the end of 2014, Vittorio Colao, Vodafone group CEO, 6.2 6.2 told Ziarul Financiar daily that the group plans to provide fixed services in Romania and is also considering to launch 6.00 6.0 TV services, being open to discuss a merger or an 5.9 acquisition. Market sources quoted by the daily later said Vodafone negotiated the takeover of Digital Cable Systems (AKTA), the largest local independent cable TV provider, held by Asian-American private equity firm Pinebridge, Q4 FY Q1 FY Q2 FY Q3 FY Q4 FY Q1 FY Q2 FY Q3 FY Q4 FY which allegedly refused offers of around EUR 100mn. 2012 2013 2013 2013 2013 2014 2014 2014 2014

Source: Vodafone Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 52 - RCS-RDS

Income Statement (Individual, RON mn) Highlights

40.6% . RCS&RDS is one of the largest Romanian and 39.1% Eastern European telecom companies, offering nation

wide , , cable

internet, VOIP, and 3G services.

831

821

2,102 2,047

36.7%

. The telecom operator, controlled by businessman

1,082 116

88 Zoltan Teszari, provides services under Digi brand in 397

Romania, Hungary, Spain, Italy and Czech Republic. 14

- . The company is Romania’s biggest cable TV and fixed internet service provider and is also growing in 2012 2013 H1 2014 the mobile telephony sector. Net revenues EBITDA Net Profit EBITDA margin

Balance Sheet (Individual, RON mn) . The company employs more than 8,800 people and

its annual revenues stand at more than EUR 450mn

only in Romania.

9.72

3,860

3,765

4,888 3,692 4,771 . RCS&RDS revenues are expected to decrease in 4,296 2014, following a divestment in and continued decline in satellite TV, according to ratings agency Standard & Poor’s. 4.59

4.44

674 . According to media reports, the company is reportedly 635 429 considering listing on a foreign stock exchange.

2012 2013 H1 2014 Total Assets Shareholders' equity net debt Net Debt/EBITDA

Source: EMIS Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 53 -

RCS-RDS (cont'd)

Ownership Structure Highlights

. The company has over 3.2mn clients for TV services, of which over 2.4mn via cable, about 1.8mn clients for fixed internet services and 1.5mn fixed telephony clients. Nicusor Dorel . The company's strategy envisages the exit from non-core Schelean 7.0% Sfetozar markets and the focus on Romanian and Hungarian Bugarszki Mihai Patap markets. 7.2% 5.3% . In March 2015, RCS RDS sold its satellite TV operator Digi TV in Czech Republic, as part of its strategy to exit non- core markets and focus on Romanian and Hungary. The Cable deal value was not disclosed. Communicatio ns Systems . The company has also divested its Digi TV operations in NV Croatia, Slovakia and Serbia. () . On the other hand, the company is pursuing an aggressive 2.5% expansion strategy, acquiring almost 100,000 new customers mostly via companies close to the group since Zoltan Teszari the beginning of 2014, according to industry sources 58.9% Other private quoted by Ziarul Financiar daily, paying more than EUR investors 18.8% 10mn in the process. . RCS&RDS has also announced plans to expand in the energy market and become a power suppler, targeting customers who are already subscribed to its telephony, internet and TV services.

Source: EMIS Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 54 - UPC Romania

Income Statement (Individual, RON mn) Highlights

. UPC Romania is the 2nd largest cable television operator in 4.5% Romania. The company is affiliated to UPC Broadband, the

European division of U.S. group Liberty Global, one of the

world`s largest cable operators.

456

442

238

20 -1.5% . It provides video, broadband internet, and digital (VoIP)

7 telephony services to 1.9mn service subscribers (RGUs)

-

10

150

- -

230 represented by 1.2mn customers as of December 31, 2014.

-

258 - -4.4% . Last year, UPC Romania launched the wireless Internet 2012 2013 H1 2014 service UPC Wi-Free, which gives clients access to Net revenues EBITDA Net Profit EBITDA margin Internet outside of their homes. Four months after launch, Balance Sheet (Individual, RON mn) over 10% of the company's Internet customers already used this service.

54.54

1,407 . Over 65% of UPC customers currently subscribe to digital

1,209 television services and over 35% of them get HD services.

1,074

846 826 795

. UPC Romania recorded a growth of 6% of revenues in

2014, to USD 173mn, mainly due to improving Internet

428

578

- -

193 services and boosting its Internet user base.

- -134.28

-174.00 2012 2013 H1 2014 . The company employs around 1,600 people. Total Assets Shareholders' equity net debt Net Debt/EBITDA

Source: EMIS Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 55 -

UPC Romania (cont’d)

RGUs as of December 31, 2014, thousands Highlights

Internet 434 . In 2014, the company had 1.2mn video subscribers, of which 548,000 were digital cable subscribers.

. It also had 434,000 broadband internet subscribers and Voice 313 313,000 telephony subscribers in the same period. Digital Video 873 • The company increased its internet subscriptions by 14% Analog Video and fixed telephony subscriptions by 12%. 306

• For 2015, the company plans investments of EUR 35mn for Services Penetration Rate new services and the upgrade and expansion of its 64.2% network, according to Severina Pascu, CEO of 56.7% UPC Romania and Hungary. 49.7% • In May 2015, Liberty Global acquired Romanian cable operator Tita & Company SRL from local entrepreneur Tiţa Ion for an estimated EUR 2mn. The deal is in line with 19.5% 18.3% 19.0% Liberty Global's development plan, which is expected to 13.4% 13.4% 13.7% acquire several small local competitors active in both urban and rural areas

2012 2013 2014

Digital Cable penetration Internet penetration Voice penetration

Source: UPC Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. - 56 - Contact:

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Disclaimer: The material is based on sources which we believe are reliable, but no warranty, either expressed or implied, is provided in relation to the accuracy or completeness of the information. The views expressed are our best judgment as of the date of issue and are subject to change without notice. EMIS and Euromoney Institutional Investor PLC take no responsibility for decisions made on the basis of these opinions. Any redistribution of this information is strictly prohibited. Copyright © 2015 EMIS, all rights reserved. A Euromoney Institutional Investor company.

About EMIS Insight EMIS Insight is a unit of EMIS that produces proprietary strategic research and analysis. The service features market overviews, industry trend analysis, legislation and profiles of the leading sector companies provided by locally-based analysts.

About EMIS Founded in 1994, EMIS (formerly known as ISI Emerging Markets) was acquired by Euromoney Institutional Investor PLC in 1999. EMIS works from over 15 offices around the world to deliver electronic information products, by subscription, to institutional customers globally. EMIS provides hard-to-get information covering more than 100 emerging markets. Its flagship products are EMIS Intelligence and EMIS Professional. EMIS clients include top investment banks, corporations, law firms, consultants, investment and insurance companies, universities and libraries, multilateral organisations, and others.

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