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BROADBAND, TV and BUNDLING Cable's 2020 Vision

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BROADBAND, TV and BUNDLING Cable‘s 2020 Vision European Telecoms . European telecomsA EUR - a 250€275bn Bn market market with many competitors Western European Telco Revenues 2009 Total = 275 (in Bn €) 127 74 49 25 100% other Telia Sonera other Bouygues Telecom Hutchison other 80% KPN Belgacom other Swisscom Vivendi / SFR OTE ono Telecom Italia BT Telia Sonera Ziggo 60% KPN Deutsche Telekom Telenor Numericable Neuf KDG Telecom Italia Liberty Global Virgin Media Canal+ Telefonica Belgacom 40% BT Telia Sonera Deutsche Telekom KPN FT/Orange Telecom Italia Sky Deutsche Telekom 20% Telefonica Telefonica Vodafone Liberty Global FT/Orange FT/Orange Virgin Media 0% Mobile Fixed Broadband TV Note: TV includes cable TV, satellite TV, terrestrial TV, and IPTV Countries included AT, BE, DK, FI, FR, DE, GR, IE, IT, NL, NO, PT, ES, SE, CH, UK (mobile, fixed and bb) AT, BE, DK, FI, FR, DE, IE, IT, NL, NO, PT, ES, SE, CH, UK (TV) Sources: IDC, Informa, Booz & Company analysis DAVID AND GOLIATH Even After Consolidation Telco Incumbents Total Cable Industry € Bn 20101) € Bn 2010 D 27.3 8:1 3.5 F 23.3 14:1 1.6 E 19.7 10:1 1.9 UK 18.0 2,3) 7:1 2.5 3) NL 9.3 4:1 2.4 B 5.0 4:1 1.3 AT 2.4 4:1 0.6 IR 1.8 7:1 0.3 2000 2010 Note: Revenues include fixed telephony, mobile, telephony, internet access, and TV distribution 27 telcos1) Figures not fully consistent due to different revenue categories and22 reporting telcos periods; 2) Exchange rates yearly average accounting period 10000Sources: Screen cable Digest, Annual Reports 2010 (where available), oanda.com7000, Booz & cableCompany analysis ARE WE RELEVANT? Getting There Investments Drive Competitive Advantage Cable operators have invested over €22bn into the network over the past 6 years In 2009, the Capex amounts to 23% of revenues With these investments Cable realizes the first encompassing fibre-powered NGA infrastructure Source: Solon THE DIGITAL AGENDA – Realizing the targets The European Cable industry … … already today covers 50% of EU households with 10 Mbps plus … by 2013 will cover 51% of EU households with speeds of 100 Mbps and more … will provide 100 Mbps services to a minimum of 27m, best case 51m subscribers by 2020* … reaches out to small and medium enterprises with ultra high speed offers … forces telecom incumbents to start investing again *Source: Solon Cable operators are leapfrogging DSL with DOCSIS 3.0 – Already now Cable 2-6 times faster than best Incumbent offering CABLE’S LEAD ON SPEED WILL FORCE TELECOM INCUMBENTS TO INVEST IN NGA Bandwidth of Broadband Infrastructures vs. Requirements of Applications Illustrative, Mbps NGA Networks 400 >400 Cable technology Fixed-line / Fibre technology HDTV 50 50 Multiple Stream 25 Photoproc./ Gaming UGC HDTV 6 Music/ VOD IPTV Single Stream 0.064 Video Single Stream E-mail ISDN/ Modem ADSL EuroDOCSIS ADSL2+ VDSL EuroDOCSIS FTTH 2.0 3.0 Indi- cative 2002 2004 2006 2007 2008 2009 2010+ Source: Solon Infrastructure competition is needed Infrastructure competition drives penetration Broadband Uptake in Cable and Non-Cable Countries % of households Western Europe Central and Eastern Europe 65% 59% 51% 54% 39% ~2 years 55% 43% 31% 48% ~ 2.5 years 22% 27% 39% 18% 12% 27% 7% 2006 2007 2008 2009 2006 2007 2008 2009 Markets with infrastructure competition Markets with service competition Source: Eurostat, Screen Digest, Solon Our Digital Agenda Cable Europa (ONO) Spain 100 Mb/s Cabovisao Portugal 120 Mb/s Canal Digital Norway 100 Mb/s 1.2 and 1.4 Gb trials Com Hem Sweden 200 Mb/s Get Norway 200 Mb/s in Hamburg and Kabel Baden Würtemberg Germany 100 Mb/s Kabel Deutschland Germany 100 Mb/s Zurich Numericable France 100 Mb/s Sanoma Television Welho Finland 200 Mb/s Tele Columbus Germany 100 Mb/s Telenet Belgium 100 Mb/s Liberty Global 120 Mb/s UPC Austria Austria 100 Mb/s UPC Czech Republic Czech Republic 100 Mb/s Unitymedia Germany 128 Mb/s UPC Hungary Hungary 120 Mb/s UPC Ireland Ireland 100 Mb/s UPC Netherlands Netherlands 120 Mb/s UPC Poland Poland 120 Mb/s UPC Romania *Romania 100 Mb/s UPC Slovak Republic Slovak Republic 120 Mb/s UPC Cablecom Switzerland Switzerland 100 Mb/s Virgin Media UK 100 Mb/s YouSee Denmark 50 Mb/s Ziggo Netherlands 120 Mb/s Zon Multimedia Portugal 200 Mb/s *100 Mbps service launched in Cluj, Romania The Competition Intensifies, Disruptive technologies Infrastructures Platforms Content TV’s Over the Top is real, and here to stay And not just in the US Next Battlefield: Video Driven and Hungry for Bandwidth Most New TV platforms do innovative services Tele2 Functionality UPC KPN Digit. Canal Digitaal KPN IPTV XS4ALL Online IPTV Digitaal beeld- & geluid- kwaliteit * Opnemen van programma's * Pauzeren van programma's * Uitzending Gemist - - * - Video on Demand - - * - HD - * Cable Evolution – Competition Intensity of Competition 1995 2000 2005 2009/2010 Cable Evolution 1950 DSL Service1990 Infrastructure2000 Over-The2010-Top Competition/1950 LLU1990 Competition2000 / IP 2010Competition Convergence Cable Evolution – Consumer Demand Intensity of Competition 1995 2000 2005 2010 Cable Evolution Technology defined Convergence and customer Brand, lifestyle, convenience care consumer decisions consumer decisions consumer decisions So, where does that leave bundling? Bundling is a marketing concept, not a market definition • How on earth do you define it? • More than 80 product combinations possible and everyone keeps offering single play products as well • Certain bundles are technically implied: •For telcos it is difficult to offer IPTV without DSL •For cable operators it is generally difficult to offer broadband, voice of DTV without analogue • Hence, bundling is also a tool to intensify infrastructure competition, to convince customers to switch infrastructure • Many cable operators achieve a 35% bundle ratio, but half of those are two-play • Those ratios are changing, but slowly • Triple Play Bundles Germany Netherlands 32 Mbps 25 Mbps 64 Mbps 60 Mbps Bundles built on broadband speed New “All-in” Fiber Power bundles Switzerland Ireland 50 Mbps 20 Mbps 100 30 Mbps Mbps Three new 3P offers introduced Expanding 100 Mbps footprint Is Analogue Television Indispensable to offer a bundle? • Plenty of new entrants have entered the television market with bundles using IPTV, DTT and satellite • DTT in the Netherlands achieved spectacular growth, totally outside a bundle • Both in NL and Belgium over 1,2 million DTV customers were signed up in previous years, telco incumbents achieving a 42% yoy growth in tv • Analogue penetration in Belgium is down to 38% in 2011, expected to be at 17% in 2013 • Digital TV is swiftly replacing analogue TV 4.534k 4.554k 4.575k 4.591k 4.607k 47% 54% 62% 72% 83% Digital 54% 46% 38% 28% 17% Analogue 2009 2010e 2011f 2012f 2013f Belgian TV households with digital or analogue TV Sources: e-Media Institute; MAVISE; Capgemini Consulting analysis 22 Digital Surpasses Analog Is there a competition problem? • TV prices in Europe are very low, even for very innovative services • Cable’s market position in typical historic CATV countries is fast eroding from 85% in 2006 to 70% in 2010 and 60% in 2013 • Competition is intense, leading to downward price pressure and a constant development of new features • Unlikely that bundles will ever be more expensive than the sum of the individual services •Even if a choice can be made which of the bundle options would be submitted to a SSNIPP test, it will not work, because customers could simply move back to 2- or 1- play services • The Openness Debate Distribution- Aggregation- Search- Community- Device- centred centred centred centred centred "Consumer- perceived "Closed" "Open" "Open" "Open" "Closed" openness" Open IP capacity Search services Community platform Auxiliary products2 Actual Managed transport1 TV channel Content Content platform3 Ad platform Degree of Platform/STB Ad sales Ad platform Ad platform openness Sales channel Content/distr. rights User data Sales channel4 Search algorithm Sales channel Customer data Customer data User data Device/OS Closed 1. E.g. in cable DVB-C, satellite DVB-S 2. OS, Mail, Maps, etc. 3. E.g. iTunes, App Store 4. Pay TV = Key assets Source: BCG Analysis Conclusions Cable’s investments in technology are paying off throughout Europe Cable’s broadband competition is forcing incumbent telcos to invest again Infrastructure competition is what Europe needs, regulated wholesale access is marginalising Regulated access for telecom incumbents to analogue TV, DTV or broadband of cable operators, would harm a very effective wireline competition just starting and would take a way an essential incentive to invest by these incumbents themselves Bundling is a marketing concept, not a market definition Analogue TV is not an indispensable element of any bundle TV distribution markets in Europe are extremely competitive If anything, bundling makes these markets more competitive, certainly when the mobile component is added to the bundle .
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