University of Central Florida STARS Harrison "Buzz" Price Papers Digital Collections 10-1-1986 Evaluation of Food and Beverage Service Potentials at De Efteling Family Park- Analysis Harrison Price Company Part of the Tourism and Travel Commons Find similar works at: https://stars.library.ucf.edu/buzzprice University of Central Florida Libraries http://library.ucf.edu This Report is brought to you for free and open access by the Digital Collections at STARS. It has been accepted for inclusion in Harrison "Buzz" Price Papers by an authorized administrator of STARS. For more information, please contact
[email protected]. Recommended Citation Harrison Price Company, "Evaluation of Food and Beverage Service Potentials at De Efteling Family Park- Analysis" (1986). Harrison "Buzz" Price Papers. 90. https://stars.library.ucf.edu/buzzprice/90 I I I I I AN EVALUATION OF POOD AND I BEVERAGE SERVICE POTENTIALS AT DE EPTELING PAMILY PARK I Prepared for: Paailiepark de Efteling Kaatsbeavel, Tbe Netberlands I October 1986 I I I I Prepared by: I Harrison Price Company 876 Soutb Bronson Avenue I Los Angeles, California 90005 (213) 937-3457 I Copy I 1'3 I Client Confidential. Not to be Released or Duplicated. I Pile in Safe. I I I I I TABLB OF CONTENTS I Page I Section ~ I 1 INTRODUCTION ••••••••••••••••••••••••••••••••••••••••••• 1 2 ~ON()M:IC BACKGROUND •••••••••••••••••••••••••••••••••••• 4 I Attendance and Investment •••••.•..•••••••••..••• 4 Departmental Revenues ................•.......... 9 Per Capita Expenditures ..•.•.•...•.....•••...•• l3 I Capacity Analysis .•..............•......•.•.•.. l? Profitability and Financial Condition ..•••••.•. 22 Industry Comparables ...... IO ••••••••••• 10 •••••••• 28 I 3 GUIDBLINES FOR A PARK MASTER PLAN ••••••••••••••••••••• 30 The Need for New Goals ........................