STUDY of ELECTRIC SCOOTERS Markets, Cases and Analyses STUDY of ELECTRIC SCOOTERS Markets, Cases and Analyses
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STUDY OF ELECTRIC SCOOTERS Markets, cases and analyses STUDY OF ELECTRIC SCOOTERS Markets, cases and analyses Study prepared by Sidera Consult at the request of the German Cooperation, through the GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH) and the Ministry of Economy (ME). Authors: Carolina Ures Daniel Guth Diego Ures Victor Andrade Ministry of Economy January 2020 FEDERATIVE REPUBLIC OF BRAZIL Presidency of the Republic Jair Messias Bolsonaro Minister of Economy Paulo Roberto Nunes Guedes Special Secretary for Productivity, Employment and Competitiveness Carlos Alexandre da Costa Secretary for Development of Industry, Trade, Services and Innovation Gustavo Leipnitz Ene Technical support Cooperação Alemã para o Desenvolvimento Sustentável por meio da Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH National Director Michael Rosenauer Project director Jens Giersdorf COORDINATION AND IMPLEMENTATION Coordination and operation staff Proofreading ME - André Sequeira Tabuquini, Bruno de Almeida Ribeiro, Ana Terra Gustavo Duarte Victer, Marcelo Vasconcellos de Araújo Lima, Ricardo Zomer e Thomas Paris Caldellas Layout design GIZ - Anna Palmeira, Bruno Carvalho, Fernando Sources, Marcus Barbara Miranda Regis e Jens Giersdorf Translation Authors Enrique Villamil Carolina Ures, Daniel Guth, Diego Ures e Victor Andrade PUBLICADO POR Technical coordination Efficient Propulsion Systems Project – PROMOB-e (Bilateral Carolina Ures (Sidera) e Fernando Sources (GIZ) Technical Cooperation Project between the Secretariat of Development of the Industry, Trade, Services and Innovation Technical review - SDIC and the German Cooperation for Sustainable Fernando Sources (GIZ) Development (GIZ) CONTACTS SDCI/Ministry of Economy Deutsche Gesellschaft für Internationale Zusammenarbeit Esplanada dos Ministérios BL J - Zona Cívico-Administrativa, (GIZ) GmbH CEP: 70053-900, Brasília - DF, Brasil. SCN Quadra 1 Bloco C Sala 1501 – 15º andar Ed. Brasília Telefone: +55 (61) 2027 – 7293 Trade Center, CEP: 70711-902, Brasília-DF, Brasil. www.economia.gov.br +55 (61) 2101-2170 www.giz.de/brasil DISCLAIMER The ideas and opinions expressed in this book are those of the authors and do not necessarily reflect the position of the Ministry of Economy or Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. Duplication or reproduction of all or parts and distribution for non-commercial purposes is permitted, provided that the PROMOB-e project is cited as the source of the information. For other commercial uses, including duplication, reproduction or distribution of all or parts of this study, written consent from the Ministry of Economy and the GIZ is required. TABLE OF CONTENTS I MARKET MAPPING ........................................................................................... 10 A. INTRODUCTION TO MARKET MAPPING ............................................................ 11 B. THE SECTOR OF ELECTRIC SCOOTERS ............................................................ 12 1 The Global Market .......................................................................................................... 12 2 Brief Regional Analysis / Latin America ............................................................................. 13 2.1 Argentina ............................................................................................................... 13 2.2 Paraguay ............................................................................................................... 14 2.3 Uruguay ................................................................................................................ 14 2.4 Bolivia ................................................................................................................... 15 2.5 Chile .................................................................................................................... 15 2.6 Colombia ............................................................................................................... 16 2.7 Costa Rica ������������������������������������������������������������������������������������������������������������� 17 2.8 Ecuador ................................................................................................................ 18 2.9 Mexico .................................................................................................................. 19 2.10 Overview and Conclusions ....................................................................................... 19 C.REGULATORY FRAMEWORK ............................................................................ 21 1 Circulation .................................................................................................................... 21 2 Import of Electric Scooters .............................................................................................. 22 D. MANUFACTURERS OF E-SCOOTERS, CHARGING INFRASTRUCTURE AND MAINTENANCE ................................................................................................. 23 1 Charging types ............................................................................................................... 23 2 Corrective and Preventive Maintenance ............................................................................. 23 II CASE STUDIES OF USE OF ELECTRIC SCOOTERS ............................................... 25 A. CONTEXTUALIZATION .................................................................................... 26 B. METHODOLOGY ............................................................................................. 27 C. USES OF ELECTRIC SCOOTERS ....................................................................... 28 1 Case Study No. 1 / Sharing Services ���������������������������������������������������������������������������������� 28 1.1 The Electric Scooter Sharing Market ........................................................................... 28 1.2 Electric Scooter Sharing Companies ............................................................................ 30 1.3 Additional Notes on the Sharing Market Potential in Brazil ............................................... 35 2 Case Study No. 2 / Food Delivery Service ......................................................................... 37 2.1 Delivery Operators Worldwide and in Brazil .................................................................. 37 2.2 Food Delivery at Events ............................................................................................ 39 2.3 Conclusions ........................................................................................................... 40 3 Case Study No. 3 / Integrated Solutions: From Production to Aggregate Services .................... 40 3.1 The Use of Electric Scooters in the Netherlands ............................................................. 40 3.2 Electric Dutchman / SPECS e-Mobility ........................................................................ 42 4 Case Study No. 4 / Postal Delivery Services ........................................................................ 44 4.1 Fleet Description ..................................................................................................... 46 4.2 Taiwan Post Office ................................................................................................... 46 4.3 Austrian Post Office ................................................................................................. 47 4.4 Spanish Post Office .................................................................................................. 48 4.5 Concluding Notes on Postal Delivery Services ............................................................... 49 4.6 Notas Conclusivas Acerca dos Serviços de Entregas Postais ............................................. 50 5 Case Study No. 5 / Municipal Services ............................................................................... 50 5.1 First Service ........................................................................................................... 51 5.2 Security and Support ............................................................................................... 52 5.3 Miscellaneous Services in Madrid ������������������������������������������������������������������������������� 53 5.4 Concluding Notes on Municipal Services ...................................................................... 54 III SWOT ANALYSIS ............................................................................................. 55 A. STRENGTHS ................................................................................................... 57 1 Sustainability Aspects ����������������������������������������������������������������������������������������������������� 57 1.1 Reduction of GHG Emission ...................................................................................... 57 1.2 Reduction of Noise Pollution ...................................................................................... 59 2 Reduction of Operating Costs........................................................................................... 59 2.1 Energy Efficiency ..................................................................................................... 60 2.2 Energy Expenditure ................................................................................................. 61 2.3 Maintenance Costs .................................................................................................