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101 Ways to Promote Your Increase Your Real Estate Sales Online! 101 Ways to Promote Your Real Estate Web Site Web Real Estate Your to Promote Ways 101 An increasing number of real estate buyers and sellers are making This Book and Web Site 101 Ways to Promote Your the Web their first destination. So now is the time to stake your Will Help You: claim in the Internet land rush with an effective and well-promoted • Draw more buyers and sellers to your Web site. Getting potential customers to visit Web site rather your Web site than those of your competitors can mean thousands of additional • Optimize your site for real estate-specific search engines commission dollars in your pocket every month. • Learn what techniques work best in the “Great stuff! online real estate arena Real Esta t e Practical, powerful • Make effective marketing use of In 101 Ways to Promote Your Real Estate Web Site, widely tips on growing newsgroups, mail lists, meta indexes, sales from your Web recognized expert Susan Sweeney provides proven promotion e-zines, Web rings, cybermalls, site. Get it!” techniques that help you draw buyers and sellers to your real estate podcasting, blogs, wikis, mobile, autoresponders, banner exchange Web site. If you deal in either residential or commercial real estate programs, and more — Randy Gage, author of as an agent, broker, or firm, this book (and it’s companion Web site) • Leverage the power of e-mail in real Prosperity Mind estate sales Web Site is exactly what you need. Bottom line, it will help you draw more • Use offline promotion to increase buyers and sellers to your Web site and increase your earnings. online traffic • Use competitors’ sites to your advantage • Develop viral and permission marketing Each books comes with a password providing access to the campaigns • companion Web site which keeps you up to date with the latest Stay current through the Member’s Only Web site changes in the fast-paced online real estate world. Filled with Proven Internet Marketing About the Author Tips, Tools, and Techniques to Susan Sweeney, CA, is a partner in VERB Interactive and a renowned industry expert and consultant on Internet marketing topics. She is the author of other leading books including 101 Ways to Promote Your Web Draw Real Estate Site, 3G Marketing on the Internet, and the e-business Formula for Success. She has also developed the Buyers and Sellers Internet Marketing Boot Camp, seminars, and e-books related to Internet marketing. Besides being a well- to Your Site known author, Susan is a C.A.—Chartered Accountant and a C.S.P.—Certified Speaking Professional. She is a frequent speaker on Internet marketing at many conferences, corporate seminars, workshops, and events. Susan lives in Bedford, Nova Scotia. Sweeney $39.95 US ($43.95 Canada) Business/Internet Distributed by Independent Publishers Group (IPG) 605 Silverthorn Road Gulf Breeze, FL 32561 (850) 934-0819 maxpress.com Susan Sweeney, C.A. 101 Ways to Promote Your Real Estate Web Site Other Titles of Interest From Maximum Press Top Internet Business Books • 101 Ways to Promote Your Web Site • 3G Marketing on the Internet • Podcasting for Profit • Protecting Your Great Ideas for FREE • 101 Internet Businesses You Can Start From Home • and many more… For more information go to maxpress.com or e-mail us at [email protected] 101 Ways to Promote Your Real Estate Web Site Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site Susan Sweeney MAXIMUM PRESS 605 Silverthorn Road Gulf Breeze, FL 32561 (850) 934-0819 maxpress.com Publisher: Jim Hoskins Production Manager: Gina Cooke Cover Designer: Lauren Smith Copyeditor: Ellen Falk Proofreader: Jacquie Wallace Indexer: Susan Olason Printer: P.A. Hutchison This publication is designed to provide accurate and authoritative information in regard to the sub- ject matter covered. It is sold with the understanding that the publisher is not engaged in rendering professional services. If legal, accounting, medical, psychological, or any other expert assistance is required, the services of a competent professional person should be sought. ADAPTED FROM A DECLARATION OF PRINCIPLES OF A JOINT COMMITTEE OF THE AMERICAN BAR ASSO- CIATION AND PUBLISHERS. Copyright 2008 by Maximum Press. All rights reserved. Published simultaneously in Canada. Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without the permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Permissions Department, Maximum Press. Recognizing the importance of preserving what has been written, it is a policy of Maximum Press to have books of enduring value published in the United States printed on acid-free paper, and we exert our best efforts to that end. Library of Congress Cataloging-in-Publication Data Sweeney, Susan, 1956- 101 ways to promote your real estate web site : filled with proven internet marketing tips, tools, and techniques to draw real estate buyers and sellers to your site / Susan Sweeney. p. cm. ISBN 978-1-931644-63-1 1. Real estate business—Marketing. 2. Internet marketing. 3. Real estate business—United States— Marketing. 4. Internet marketing—United States. I. Title. II. Title: One hundred one ways to promote your real estate web site. III. Title: One hundred and one ways to promote your real estate web site. HD1375.S945 2008 333.33068’8—dc22 2007045009 Acknowledgements Many thanks to Stephanie Strathdee, my right hand, for all the help with this edition of 101 Ways to Promote Your Real Estate Web Site. This book was definitely a team effort. Thanks to the very talented Kaitlyn Sweeney for her assistance in research and her writing contribution. Thanks to my great friend and fantastic real estate agent Glenys Welsman of Royal LePage Atlantic for providing me with her preferred real estate re- sources and for getting me out of the office and onto the golf course on a regu- lar basis. Thanks to my great team at Verb Interactive (http://www.verbinteractive.com): Ed Dorey and Andy MacLellan who have been with me since their university days, and our whole team of Internet marketing experts. The Internet is a fascinating and vast publicly accessible resource from which we can learn a great deal. I’d like to thank all those people who share their infor- mation so freely on the Net with sites like “WilsonWeb” (www.wilsonweb.com) by Dr. Ralph Wilson, “SearchEngineWatch” by Danny Sullivan, and newsletters like “I-Search” by Detlev Johnson. Many thanks to my large network of experts I know I can always call on to get the latest scoop on what’s really happening. Joe Mauro of inBox360.com and Ken Teeter of nTarget.com are always extremely knowledgeable and help- ful in terms of the ever-changing world of private mail list marketing. Thanks to Jim Hoskins and Gina Cooke at Maximum Press. This is our fifteenth book together. It’s always a pleasure to work with you. One of these days we’re going to have to meet face to face! Special thanks to my absolutely wonderful husband, Miles, who makes all things possible. I wouldn’t be able to do what I do if not for you. Also thanks to our three amazing children—Kaitlyn, Kara, and Andrew—for their love, en- couragement, and support. Love you more than the last number! Special thanks to my mom and dad, Olga and Leonard Dooley, for always being there and for instilling in me the confidence to know that I can do anything I set my mind to. It’s amazing what can be done when you “know you can.” Disclaimer The purchase of computer software or hardware is an important and costly business decision. While the author and publisher of this book have made rea- sonable efforts to ensure the accuracy and timeliness of the information con- tained herein, the author and publisher assume no liability with respect to loss or damage caused or alleged to be caused by reliance on any information con- tained herein and disclaim any and all warranties, expressed or implied, as to the accuracy or reliability of said information. This book is not intended to replace the manufacturer’s product documen- tation or personnel in determining the specifications and capabilities of the products mentioned in this book. The manufacturer’s product documentation should always be consulted, as the specifications and capabilities of computer hardware and software products are subject to frequent modification. The reader is solely responsible for the choice of computer hardware and software. All configurations and applications of computer hardware and software should be reviewed with the manufacturer’s representatives prior to choosing or using any computer hardware and software. Trademarks The words contained in this text which are believed to be trademarked, ser- vice marked, or otherwise to hold proprietary rights have been designated as such by use of initial capitalization. No attempt has been made to designate as trademarked or service marked any personal computer words or terms in which proprietary rights might exist. Inclusion, exclusion, or definition of a word or term is not intended to affect, or to express judgment upon, the validity of legal status of any proprietary right which may be claimed for a specific word or term. Your “Members Only” Web Site The online real estate world changes every day. That’s why there is a compan- ion Web site associated with this book. On this site you will find the latest news, expanded information, and other resources of interest. To get into the Web site, go to realestate.maxpress.com.
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