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Search Engine Optimization: a Survey of Current Best Practices
Grand Valley State University ScholarWorks@GVSU Technical Library School of Computing and Information Systems 2013 Search Engine Optimization: A Survey of Current Best Practices Niko Solihin Grand Valley Follow this and additional works at: https://scholarworks.gvsu.edu/cistechlib ScholarWorks Citation Solihin, Niko, "Search Engine Optimization: A Survey of Current Best Practices" (2013). Technical Library. 151. https://scholarworks.gvsu.edu/cistechlib/151 This Project is brought to you for free and open access by the School of Computing and Information Systems at ScholarWorks@GVSU. It has been accepted for inclusion in Technical Library by an authorized administrator of ScholarWorks@GVSU. For more information, please contact [email protected]. Search Engine Optimization: A Survey of Current Best Practices By Niko Solihin A project submitted in partial fulfillment of the requirements for the degree of Master of Science in Computer Information Systems at Grand Valley State University April, 2013 _______________________________________________________________________________ Your Professor Date Search Engine Optimization: A Survey of Current Best Practices Niko Solihin Grand Valley State University Grand Rapids, MI, USA [email protected] ABSTRACT 2. Build and maintain an index of sites’ keywords and With the rapid growth of information on the web, search links (indexing) engines have become the starting point of most web-related 3. Present search results based on reputation and rele- tasks. In order to reach more viewers, a website must im- vance to users’ keyword combinations (searching) prove its organic ranking in search engines. This paper intro- duces the concept of search engine optimization (SEO) and The primary goal is to e↵ectively present high-quality, pre- provides an architectural overview of the predominant search cise search results while efficiently handling a potentially engine, Google. -
Markup Languages & HTML
INTERNET & WEB APPLICATION DEVELOPMENT SWE 444 Fall Semester 2008-2009 (081) Module 2: Markup Languages & HTML (()II) Dr. El-Sayed El-Alfy Computer Science Department King Fahd University of Petroleum and Minerals [email protected] Objectives/Outline y Objectives y Outline ◦ … ◦ … ◦ Create pages that have ◦ HTML Elements frames x Frames ◦ Create pages that have x Forms forms to collect user inputs x Head Element ◦ Use meta data to improve x Meta data search engine results and to x <!DOCTYPE> tag redirect a user ◦ Use the <!DOCTYPE> to declare the DTD KFUPM-081© Dr. El-Alfy 1 Frames ¾ Allow the browser window to be divided into an independent set of frames ¾ More than one HTML document can be displayed in the same browser window ¾ Frequently used to add a menu bar to a web site where the constant back and forth clicking would become tedious in a single page. ¾ Allow easier navigation under some circumstances ¾ The designer can divide the window horizontally and vertically in various ways, e.g. ¾ The disadvantages of using frames are: ◦ The web developer must keep track of many HTML documents ◦ It is difficult to print/bookmark the entire page KFUPM-081© Dr. El-Alfy SWE 444 Internet & Web Application Development 2.3 Frames (cont.) ¾ The <frameset> tag ◦ Defines how to divide the window into frames ◦ Each frameset defines a set of rows or columns ◦ The values of the rows/col umns iidindicate the amount of screen area each row/column will occupy ¾ The <frame> tag ◦ Defines what HTML document to put into each frame ¾ Useful tips ◦ If a frame has visible borders, the user can resize it by dragging the border ◦ To prevent a user from resizing a frame, add noresize="noresize" to the <frame> tag ◦ Add the <noframes> tag for browsers that do not support frames KFUPM-081© Dr. -
Seo On-Page Optimization
SEO ON-PAGE OPTIMIZATION Equipping Your Website to Become a Powerful Marketing Platform Copyright 2016 SEO GLOBAL MEDIA TABLE OF CONTENTS Introduction 01 Chapter I Codes, Tags, and Metadata 02 Chapter II Landing Pages and Buyer Psychology 06 Chapter III Conclusion 08 Copyright 2016 SEO GLOBAL MEDIA INTRODUCTION Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the different elements on each of your website. Optimizing these factors helps search engine crawlers find your website, index the pages appropriately , and rank it according to your desired keywords. On-page optimization plays a big role in ensuring your online marketing campaign's success. In this definitive guide, you will learn how to successfully optimize your website to ensure that your website is indexed and ranked on the SERPs. In addition you’ll learn how to make your web pages convert. Copyright 2016 SEO GLOBAL MEDIA SEO On-Page Optimization | 1 CODES, MARK-UPS, AND METADATA Let’s get technical Having clean codes, optimized HTML tags and metadata helps search engines crawl your site better and index and rank your pages according to the relevant search terms. Make sure to check the following: Source Codes Your source code is the backbone of your website. The crawlers finds everything it needs in order to index your website here. Make sure your source code is devoid of any problems by checking the following: INCORRECTLY IMPLEMENTED TAGS: Examples of these are re=canonical tags, authorship mark-up, or redirects. These could prove catastrophic, especially the canonical code, which can end up in duplicate content penalties. -
SEO - What Are the BIG Things to Get Right? Keyword Research – You Must Focus on What People Search for - Not What You Want Them to Search For
Search Engine Optimization SEO - What are the BIG things to get right? Keyword Research – you must focus on what people search for - not what you want them to search for. Content – Extremely important - #2. Page Title Tags – Clearly a strong contributor to good rankings - #3 Usability – Obviously search engine robots do not know colors or identify a ‘call to action’ statement (which are both very important to visitors), but they do see broken links, HTML coding errors, contextual links between pages and download times. Links – Numbers are good; but Quality, Authoritative, Relevant links on Keyword-Rich anchor text will provide you the best improvement in your SERP rankings. #1 Keyword Research: The foundation of a SEO campaign is accurate keyword research. When doing keyword research: Speak the user's language! People search for terms like "cheap airline tickets," not "value-priced travel experience." Often, a boring keyword is a known keyword. Supplement brand names with generic terms. Avoid "politically correct" terminology. (example: use ‘blind users’ not ‘visually challenged users’). Favor legacy terms over made-up words, marketese and internal vocabulary. Plural verses singular form of words – search it yourself! Keywords: Use keyword search results to select multi-word keyword phrases for the site. Formulate Meta Keyword tag to focus on these keywords. Google currently ignores the tag as does Bing, however Yahoo still does index the keyword tag despite some press indicating otherwise. I believe it still is important to include one. Why – what better place to document your work and it might just come back into vogue someday. List keywords in order of importance for that given page. -
101 Ways to Promote Your
Increase Your Real Estate Sales Online! 101 Ways to Promote Your Real Estate Web Site Web Real Estate Your to Promote Ways 101 An increasing number of real estate buyers and sellers are making This Book and Web Site 101 Ways to Promote Your the Web their first destination. So now is the time to stake your Will Help You: claim in the Internet land rush with an effective and well-promoted • Draw more buyers and sellers to your Web site. Getting potential customers to visit Web site rather your Web site than those of your competitors can mean thousands of additional • Optimize your site for real estate-specific search engines commission dollars in your pocket every month. • Learn what techniques work best in the “Great stuff! online real estate arena Real Esta t e Practical, powerful • Make effective marketing use of In 101 Ways to Promote Your Real Estate Web Site, widely tips on growing newsgroups, mail lists, meta indexes, sales from your Web recognized expert Susan Sweeney provides proven promotion e-zines, Web rings, cybermalls, site. Get it!” techniques that help you draw buyers and sellers to your real estate podcasting, blogs, wikis, mobile, autoresponders, banner exchange Web site. If you deal in either residential or commercial real estate programs, and more — Randy Gage, author of as an agent, broker, or firm, this book (and it’s companion Web site) • Leverage the power of e-mail in real Prosperity Mind estate sales Web Site is exactly what you need. Bottom line, it will help you draw more • Use offline promotion to increase buyers and sellers to your Web site and increase your earnings. -
Extending Expression Web with Add-Ons
APPENDIX Extending Expression Web with Add-Ons Any good web editor must be extensible, because the Web is constantly changing. This capability is one of the strongest assets of Expression Web; it means that third parties can add new features that are easy to use inside of Expression Web. You don’t have to wait for Microsoft to release a new version to get more features. I am talking not about code snippets, like the one we created in Chapter 2, but about fea- tures that make it easy to add e-commerce capabilities using PayPal buttons or a shopping cart, improve your search engine ranking using Google Sitemaps, or add Flash banners and interactivity without becoming a programmer or a search engine specialist. Some of these add-ons are commercial applications that charge a fee, and others are created by someone who sees a need and creates a free add-on. At the time of this writing, there were over a dozen add-ons available for download and more actively under develop- ment. A current list is available at http://foundationsofexpressionweb.com/exercises/ appendix. Add-ons are usually easy to install and use. Once you have found an extension for Expression Web that offers you the ability to extend what you can do, download the add-on, and follow the extension maker’s instructions on how to install it. Most add-ons will have an installer that creates either a toolbar or an entry in one of the menus. Adding PayPal Buttons The first add-on I will show you creates a menu item. -
Check Seo of Article
Check Seo Of Article Forensic Hamilton girdle some viridescence and values his Latinists so delayingly! Stark-naked Westbrook never invaginatingdisguisings so foreknown etymologically ungainly. or muring any roomettes nauseously. Dolomitic Goddard autoclave, his shadoofs In your post is a drop in? Some of your posts are some other domains option, perform the top serp features cover it. We check out of seo article by nightwatch search engines but keep google only indexes and seos and match interested. As a article, of articles are unlimited focus of those pages? Google had low content in enterprise search index due to querystring parameters that shadow were passing along god the URL. SEO checklist on the internet. On page is kindergarten a few since many factors that search engines looks at are they build their index. How do I know that a particular page can be indexed? Irina Weber is Brand Manager at SE Ranking. It makes you frustrated when faculty receive affection with errors. This category only includes cookies that ensures basic functionalities and security features of the website. Google SEO Ranking Checker Our Free Google SEO Ranking Tool helps your find you top traffic driving keywords Enter a domain known to identify high. This makes it easy for readers to share your content continuously as they are reading down the page. This ensures that a wider audience will enjoy great content and acquit the headline but it shows up in Google results pages. Thanks for seo article title tag, checking tool can conduct readability score to click the articles are highly useful was of. -
CSS Lecture 2
ΠΡΟΓΡΑΜΜΑΤΙΣΜΟΣ ∆ΙΑ∆ΙΚΤΥΟΥ HTLM – CSS Lecture 2 ver. 2.03 Jan 2011 ∆ρ. Γεώργιος Φ. Φραγκούλης ΤΕΙ ∆υτ. Μακεδονίας - 1 Μεταπτυχιακό Τμήμα The HTML head Element The head element is a container for all the head elements. Elements inside <head> can include scripts, instruct the browser where to find style sheets, provide meta information, and more. The following tags can be added to the head section: <title>, <base>, <link>, <meta>, <script>, and <style>. ΤΕΙ ∆υτ. Μακεδονίας - 2 Μεταπτυχιακό Τμήμα The HTML title Element The <title> tag defines the title of the document. The title element is required in all HTML documents. The title element: – defines a title in the browser toolbar – provides a title for the page when it is added to favorites – displays a title for the page in search-engine results ΤΕΙ ∆υτ. Μακεδονίας - 3 Μεταπτυχιακό Τμήμα Example <html> <head> <title>Title of the document</title> </head> <body> The content of the document...... </body> </html> ΤΕΙ ∆υτ. Μακεδονίας - 4 Μεταπτυχιακό Τμήμα The HTML base Element The <base> tag specifies a default address or a default target for all links on a page: <head> <base href="http://www.mypages.com/images/" /> <base target="_blank" /> </head> ΤΕΙ ∆υτ. Μακεδονίας - 5 Μεταπτυχιακό Τμήμα The HTML link Element The <link> tag defines the relationship between a document and an external resource. The <link> tag is most used to link to style sheets: <head> <link rel="stylesheet" type="text/css" href="mystyle.css" /> </head> ΤΕΙ ∆υτ. Μακεδονίας - 6 Μεταπτυχιακό Τμήμα The HTML style Element The <style> tag is used to define style information for an HTML document. -
Feasibility Study of a Wiki Collaboration Platform for Systematic Reviews
Methods Research Report Feasibility Study of a Wiki Collaboration Platform for Systematic Reviews Methods Research Report Feasibility Study of a Wiki Collaboration Platform for Systematic Reviews Prepared for: Agency for Healthcare Research and Quality U.S. Department of Health and Human Services 540 Gaither Road Rockville, MD 20850 www.ahrq.gov Contract No. 290-02-0019 Prepared by: ECRI Institute Evidence-based Practice Center Plymouth Meeting, PA Investigator: Eileen G. Erinoff, M.S.L.I.S. AHRQ Publication No. 11-EHC040-EF September 2011 This report is based on research conducted by the ECRI Institute Evidence-based Practice Center in 2008 under contract to the Agency for Healthcare Research and Quality (AHRQ), Rockville, MD (Contract No. 290-02-0019 -I). The findings and conclusions in this document are those of the author(s), who are responsible for its content, and do not necessarily represent the views of AHRQ. No statement in this report should be construed as an official position of AHRQ or of the U.S. Department of Health and Human Services. The information in this report is intended to help clinicians, employers, policymakers, and others make informed decisions about the provision of health care services. This report is intended as a reference and not as a substitute for clinical judgment. This report may be used, in whole or in part, as the basis for the development of clinical practice guidelines and other quality enhancement tools, or as a basis for reimbursement and coverage policies. AHRQ or U.S. Department of Health and Human Services endorsement of such derivative products or actions may not be stated or implied. -
Getting Back on the Trail, Combating Information Overload with Topic Maps Thesis for the Cand
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by NORA - Norwegian Open Research Archives UNIVERSITY OF OSLO Faculty of Humanities Department of Linguistics and Scandinavian Studies (Humanistic Informatics) Getting back on the trail, combating information overload with Topic Maps Thesis for the Cand. Philol. degree Rolf B. Guescini May 8, 2006 Contents 1 Historical overview and contributions 1 1.1 Vannevar Bush . 1 1.1.1 Memex . 2 1.1.2 Sequential vs. Associative . 2 1.1.3 From Memex to hypertext . 3 1.2 Theodore Nelson . 4 1.2.1 Literary Machines . 4 1.2.2 Project XANADU . 5 1.2.3 Embedded markup . 6 1.2.4 Other visions and projects on the way . 8 1.3 Douglas Engelbart . 12 1.4 Hypertext before the World Wide Web . 14 1.4.1 Modularity, juxtaposing, and editing . 14 1.4.2 Hierarchical structure vs. non-hierarchical link structures . 15 1.4.3 Filtering of information . 16 1.4.4 Extended link functionality . 16 1.4.5 Paths . 17 1.4.6 High level info to combat overload . 18 1.4.7 Tim Berners-Lee and the World Wide Web . 18 1.4.8 Development of the World Wide Web . 19 1.4.9 WWW becomes commercial . 20 1.4.10 The World Wide Web Consortium . 21 2 The World Wide Web and HTML: What is wrong with hypertext at this point? 23 2.1 The hyper in hypertext . 24 2.1.1 Associative links . 25 2.1.2 Link directionality . 26 2.1.3 Broken links . -
Analysis of Web Spam for Non-English Content: Toward More Effective Language- Based Classifiers
RESEARCH ARTICLE Analysis of Web Spam for Non-English Content: Toward More Effective Language- Based Classifiers Mansour Alsaleh*, Abdulrahman Alarifi King Abdulaziz City for Science and Technology (KACST), Riyadh, Saudi Arabia * [email protected] a11111 Abstract Web spammers aim to obtain higher ranks for their web pages by including spam contents that deceive search engines in order to include their pages in search results even when they are not related to the search terms. Search engines continue to develop new web spam detection mechanisms, but spammers also aim to improve their tools to evade detection. In OPEN ACCESS this study, we first explore the effect of the page language on spam detection features and we demonstrate how the best set of detection features varies according to the page lan- Citation: Alsaleh M, Alarifi A (2016) Analysis of Web Spam for Non-English Content: Toward More guage. We also study the performance of Google Penguin, a newly developed anti-web Effective Language-Based Classifiers. PLoS ONE spamming technique for their search engine. Using spam pages in Arabic as a case study, 11(11): e0164383. doi:10.1371/journal. we show that unlike similar English pages, Google anti-spamming techniques are ineffective pone.0164383 against a high proportion of Arabic spam pages. We then explore multiple detection features Editor: Muhammad Khurram Khan, King Saud for spam pages to identify an appropriate set of features that yields a high detection accu- University, SAUDI ARABIA racy compared with the integrated Google Penguin technique. In order to build and evaluate Received: June 3, 2016 our classifier, as well as to help researchers to conduct consistent measurement studies, we Accepted: September 23, 2016 collected and manually labeled a corpus of Arabic web pages, including both benign and Published: November 17, 2016 spam pages. -
Creating HTML Meta-Tags Using the Dublin Core Element Set Abstract Creating HTML Meta-Tags with the Dublin Core Element Set Over
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by E-LIS Creating HTML Meta-tags Using the Dublin Core Element Set Christopher Sean Cordes Assistant Professor Instructional Technology Librarian Parks Library Iowa State University Abstract The breadth and scope of information available online and through intranets is making the standardization and use of metadata to identify records imperative if not mandated. Some measure of searchability is provided by the html meta tag<meta>. But the tag has limited potential for describing complex documents. The Dublin Core Initiative group has developed metadata standards that support a broad range of purposes and business models,” most notably the Dublin Core Element Set. The set is fairly easy to learn but must be combined with HTML if to provide metadata for referencing by a web crawler or search engine. This paper will outline the steps needed to create HTML metadata using the Dublin Core Element Set, and some of the benefits of doing so. Keywords: Dublin Core Element Set, HTML, Metadata, Meta tag, Search engine Creating HTML Meta-tags with the Dublin Core Element Set Overview The breadth and scope of information available online and through intranets is making the standardization and use of metadata to identify records imperative if not mandated. There is a small degree of metadata control built in to the HTML language in the meta <meta> element. However this tag has limited potential for describing complex documents. The Dublin Core Initiative a group working towards “the development of interoperable online metadata standards that support a broad range of purposes and business models” developed an element set for building flexible control records for online documents.