GUIDE 2007 SPECIAL EDITION Foreign Investors Council October 2007 ADVERTORIAL Roman Kratochvil, Member of the Management Board of Alas Holding Building on investment Tremendous improvements have been made since our entrance in Alas Holding. In 2003 total turnover was €7million, but this year we plan to make a turnover of €22million. l The aim of your company is to be among vitalisation of the existing equipment has ing in March. the five biggest producers of building ma- been combined with the installing of the Alas Holding is comprised of four dependent terial in Serbia. How far have you pro- new plant. The value of the investment in companies: Zorka Keramika, Zorka Opeka, gressed towards realising this goal? Alas Rakovac is €7.5million. Zorka Alas Kamen and Zorka Održavanje. In After taking part in the privatisation of We accepted our obligation to complete the 2005, the former Zorka Nemetali became the Beočinska Fabrika Cementa and purchasing a re-cultivation of two quarries on Fruška gora majority owner (73.96%) of company Vojvo- major package of shares in Zorka Nemetali, – Srebro and Kišnjeva glava – and issued dina put, non-ferrous metal mine Rakovac. we became certain in our attitude that Serbia bank guarantees for each of those quarries to Now the company’s name is Alas Rakovac. is a great market with enormous potential. the value of €1.6 and €2.6 million. They are Tremendous improvements have been made We reorganised Zorka Nemetali and estab- guarantees for a job well done. After re-culti- since our entrance in Alas Holding. In 2003, lished companies that function on market vating these quarries, from which the stone the total turnover was €7million, while this principles and successfully “struggle” on has been mined for 70 years, a new picnic year we are planning to make a turnover of their markets, due to the development of and recreation area will be made. around €22million. We are satisfied with our more intense relations with, and sense for, results and we are counting on huge progress the end-user, i.e. the buyer. l To date, you have invested around in the future, principally because great expan- The production capacity of Zorka Keramika €70million in the purchase of firms here sion of the construction industry is predicted (ceramics) was doubled in 2005 to 2.1 mil- in Serbia. Which companies are those over the next 25 years. lion square-metres, and we have created new and are you satisfied with their opera- products that are competitive even against tions so far? l You have announced your participation imported ceramics. We are now preparing a We entered the Serbian market together in the privatisations of some otherSerbian new investment in production capacity en- with Lafarge and the Wintersdorf group, and firms. Could you tell us which companies largement, to six million square-metres, and undertook the property transformation of that might be? the widening of our range of products. Beočinska Fabrika Cementa. After that we We will take part in the tenders of the com- One of our major investments this year will bought a major package of Zorka Nemetali panies which are in the sphere of our inter- be made in Zorka Opeka (bricks). The val- shares (77.71%) at public auction. This share ests, but for the moment I cannot tell you ue of the investment will be around three has now increased to 84.89%. The name of which companies those are. As soon as we million euros, and the factory will become Zorka Nemetali was changed to Alas Hold- make a clear decision, we will announce it to one of the most up-to-date factories for the public. brick production anywhere in this region. Are you satisfied with the investment We have also invested in Zorka Alas Kamen climate in Serbia and what do you think l What plans for the future does Alas (stone) in the quarries Jazovnik and Sesevi- could lead to its further improvement? Holding have? ca, as well as in the plant for stone drying and We are considering the possibilities of cre- Lot of things have been changed, and the micronization processing. ating new greenfield projects, and we will Serbian market now has a good rating. Starting from 2004, we have been engaged in definitely invest in our existing capacities. As the industrial centre of the former Yu- a greenfield project to establish a new quarry With regard to companies in Serbia, our aim goslavia, Serbia has both the experts and within Zorka Alas Kamen, Ceramide, in the is to become a producer of gravel and con- the conditions which lure foreign inves- area of the Gornji Milanovac municipality. crete, like many of our companies in other tors to invest capital in the country. How- The biggest crusher on the Balkans is in- countries in Central and Eastern Europe and ever, investors have to be certain that stalled in that quarry. Africa, including our parent company from their money will not be lost here. What In company Alas Rakovac, where we own Austria. We possess the required know-how Serbia needs now is political stability. 73.96% of shares, reconstruction and re- needed to fulfil that aim. n 4 Guide to the Foreign Investors Council Alas Rakovac is a company for production and processing of stone, trahite. Its quarries are located on Fruska gora mountain and plant for stone processing is in Ledinci. Stone has been excavated for 70 years from our quarries and now our aim is to recultivate them and make place for recreation and different kinds of sport activities. There was a huge investment in the plant for stone processing in Ledinci which should soon be activated. Façade brick factory was founded in 1977 in Donje Crniljevo, municipality of Koceljeva, some 55km away from Sabac. Raw material base for production of façade bricks is in vicinity of the factory some 0,5 km away from factory. Production program includes façade bricks of different color, and various kinds of blocks. Now, we are in stage of preparing for new investment which should start in this month. In cooperation with our new partner Zigelwerk Pichler from Austria and his know- how we are planning to start with production of completely new product on this market “KLIMABLOC“. Zorka Alas Kamen was founded in 2004 as limited liability company of Alas Holding a.d. Our basic activity is exploitation and processing of nonmetallic raw materials, limestone, dacite and kaolin clays. Production plants of Zorka Alas Kamen are located in municipalities of Koceljeva, Vladimirci and Gornji Milanovac. Company consists of six working units: • Jazovnik, limestone quarry • Šeševica, limestone quarry • Prerada, plant for drzing and ecavation • Ceramide, newly opened green-field project, dacite quarry on Rudnik Mountain • Alas Trans, transport group • Management Factory for production of ceramic tiles was founded in 1978 in Sabac, with planed capacity of 1 m m2. It’s development is based on constant monitoring of technological innovations, with regular implementation of know-how from European countries. Reconstructions and installments of new and modern equipment happen on regular basis. We try to keep pace with the world trends. After privatization, in February 2005 the third reconstruction was performed and capacity was enlarged to 2 m m2, and now we are preparing new investment which will enlarge production capacity to 6 m m2 and introduce new types of products, apart from existing ones: Monocottura and Gress porcellanato. FIC GUIDE 2007 Managing Director CONTENTS Ana Isaković [email protected] Corporate Editor Mark Pullen [email protected] Editor in Chief Tatjana Ostojić [email protected] Art Director Darko Staničić [email protected] Editorial Contributors Zorica Nikić, Ana Stojanović, Željko Popivoda Editorial Manager BUDIMIR BOško KOSTIć BOžidar đELIć Jelena Vignjević 12 President of the FIC Board of 16 Deputy Serbian Prime Minister [email protected] Directors (Raiffeisen banka) Photo Jelena Seferin, Stanislav Milojković, Časlav Vukojičić Translators Milica Kuburu-Jovanović, Dejan Zubac Sales Executives Sanja Zimonjić/[email protected], Marija Urošević/[email protected], Sanja Dragojević/[email protected], Vladimir Đuričanin/[email protected] General Manager Ivan Novčić Radovan JelašIć JASNA Matić State Secretary [email protected] 20 Governor of the National Bank of 22 within the Serbian Economy and Serbia Regional Development Ministry Financial Director Snežana Batrićević [email protected] Printing Politika AD The FIC Guide is published by: alliancemedia Kneginje Zorke 11b, 11000 Beograd, Serbia Phone: +(381 11) 308 99 77, 308 99 88 Fascimile: +(381 11) 244 81 27 E-mail: [email protected] www.cma.co.yu SRđAN JANIćijević ALEKSANDRA SMiljanić 24 Vice President of the FIC Board of 28 Serbian Telecommunications and ISSN no: 1451-7833 Directors (Politika) Information Society Minister All rights reserved alliancemedia 2006 6 Guide to the Foreign Investors Council FIC GUIDE 2007 CONTENTS Isaac SHEPS Ljiljana Milosavljević ZORAN Vojnović 40 Member of the FIC Board of 44 Advisor to the Serbian Minister of 48 Member of the FIC Board of Directors (Carlsberg Srbija) Labour and Social Policy Directors (UniCredit Bank) Gustavo Navarro Panagiotis CH. Vlasiadis JELENA UDICKI 52 Member of the FIC Board of 56 Member of the FIC Board of 60 Director of Corporate and Regu- Directors (Holcim) Directors (Alpha Bank Srbija) latory Affairs, BAT SEE STEIN-ERIK Vellan ANA Firtel Vlajić Maja GEDOšev 66 Member of the FIC Board of 80 Executive Director of the FIC 84 First Executive Director of the FIC Directors (Telenor) 8 Guide to the Foreign Investors Council Advertorial Draginja đurić, President of the Banca Intesa Executive Board Maintaining LEADERSHIP ommenting on the is worthwhile.