How to Turn Virtual Onboarding Into Your Most Powerful Weapon Against Turnover INTRODUCTION
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How to Turn Virtual Onboarding Into Your Most Powerful Weapon Against Turnover INTRODUCTION COVID-19 means we’re perched on a cliff-edge of plummeting employee retention – and the winners will be those who evolve their onboarding fastest. Your people are the heart of your workplace, And now we’re at an inflection point for propelling the business onwards and upwards. onboarding. Every important initiative, priority and project hinges on the employees who power them. The pandemic has been a watershed moment – and like any watershed moment, there are It’s no surprise, then, that organizations opportunities and challenges; risks and worldwide continue to grapple with the rewards; winners and losers. perpetual issue of employee retention. • How do we retain our best people Keep reading. This guide will shine a light on long-term? the winning path, by: • Delving into the complexities of turnover and • How do we avoid the ever-increasing costs examining possible root causes of high turnover? • Exploring the devastating impact of COVID on And more important… retention and engagement • Laying out a framework to turn onboarding • How does the organization build and into your biggest retention tool maintain the workforce needed to compete, in an increasingly challenging landscape? Retaining your top performers is a major priority – but it’s also an increasingly huge challenge, especially in some industries. And that challenge has never been bigger, in a post-COVID world. If organizations don’t take Research suggests up to fast action the pandemic risks turning into a retention crisis that’ll hurt progress for years to of new hires leave come. % in the first 45 days The fact is, turnover rates have been increasing for a decade1 – and that trend is of employement poised to skyrocket. 20 Employees leave for a tangle of reasons, and the complexities of every industry and workplace make the turnover problem hard to unravel and address. But one factor has been emerging for years as crucial to keeping your people: onboarding. 1 Nintex, Definitive guide to America’s most broken processes, 2018. 2 ARE YOUR BEST PEOPLE STICKING AROUND? Voluntary turnover has been increasing for Studies consistently prove high turnover links years. And turnover costs have almost doubled back to concrete business outcomes, both in in the past decade1. the short- and long-term. Ultimately, the most successful businesses hold onto their best people, keeping voluntary turnover low. 2,000,000/year Voluntary turnover in the US has increased And that’s even more true today, with COVID by around 2-million employees annually for intensifying competitive pressure, escalating the last four years2 challenges and increasing risk. 42,000,000 For example, Deloitte say the epidemic will hurt In the US alone, 42-million people voluntarily sales volume, cash flow, customer/client left their jobs in 20193 service, supply chain management and overall business management. Plus the obvious pres- Too-high voluntary turnover hurts your sures around organizing remote work and organization’s bottom line. It’s that simple. keeping employees safe.6 It’s also bad for business beyond the obvious costs of finding, hiring and training replacement staff. The total cost of losing an employee Improving ranges from 90% to 200% employee of the employee's annual salary4 retention and getting a handle The total cost of losing on organizational an employee is estimated to range from churn has never mattered more. 90 200% of the employee's annual salary5 1 Work Institute, 2019 Retention Report, 2019. 2 Work Institute, 2019 Retention Report, 2020 3 Work Institute, 2019 Retention Report, 2020 4 Enboarder, What is the cost of employee turnover for your business?, 2018. 5 Enboarder: Saying Goodbye: What is the Cost of Employee Turnover for your Business? 6 Deloitte, How to reduce the pandemic impact on employees: A guide for company leaders, 2020. 3 WHY ARE YOU LOSING GREAT PEOPLE? While some turnover is a natural and desirable Within every industry, there are specific part of a healthy organization, too-high turnover drivers that other industries mightn’t turnover is a red flag. It begs the question: face. For example: WHY? • Retail has a reputation as a high-churn To answer that question, you need to look industry. The pay is typically low and small closely at industry trends as well as universal hourly increases can attract job-hoppers. Retail turnover drivers. is often seen as a “first job” without longer-term career prospects. Plus managers are typically promoted from sales positions and may not be great people managers, driving employees of voluntary turnover away. is preventable1 78% • Technology is a highly competitive industry, with high demand and huge salary increases on offer for in-demand talent who move jobs. This environment typically creates a buoyant job market where the best people are “eager to Are external trends to blame? jump on new opportunities […] as employers and offers get more competitive”.3 Some industries notoriously suffer from higher turnover than others. LinkedIn • Media and Entertainment organizations are analysis puts the worldwide average staff often project-based, which can often see staff turnover rate at 10.9% and identifies coming and going as projects start or end. And the pandemic has delayed or derailed many several industries battling above average 2 projects across the sector, which is likely to turnover. For example: impact employment figures. Understanding the industry trends you’re % Technology subject to helps you formulate targeted 13.2 retention strategies that overcome them. Like, offering tenure-based incentives for retail workers or offering more lateral opportunities. % But overcoming industry-based drivers of Retail turnover isn’t the full story. 13.0 % Media & 11.4 entertainment 1 Work Institute, 2020 Retention Report, 2020. 2 LinkedIn, These three industries have the highest talent turnover rates, 2018. 3 LinkedIn, These three industries have the highest talent turnover rates, 2018. 4 Or are internal factors pushing people away? Once you’ve analyzed possible industry But the biggest group of factors relate drivers, it’s time to hold up a mirror to your directly to employee engagement. people practices. There are a number of universal factors that drive turnover across • Is your work environment positive? every industry, organization and geography. • Do you look after your people’s wellbeing? • Are your managers effective? • Do your facilitate work-life balance? According to Work Institute, • Do you offer growth opportunities? reasons for leaving fall into • Is the job challenging and fulfilling? 1 ten categories: Provided you’re doing the functional things right – like not dramatically underpaying - Work environment – 6% of turnover people or miscommunicating your roles - Involuntary – 6% of turnover during recruitment – that means your - Retirement – 6% of turnover biggest driver of employee turnover is - Compensation and Benefits – 9% of turnover employee engagement. - Relocation – 9% of turnover - Well-being – 10% of turnover - Job characteristics – 10% of turnover - Manager behaviour – 12% of turnover - Work-life balance – 12% of turnover - Career development – 20% of turnover Your biggest driver Three of those reasons are unavoidable (or the best outcome for the situation) – of employee involuntary, retirement and relocation. turnover is employee Then three raise immediate questions about engagement. your hiring practices – work environment, compensation and benefits, and job characteristics. • Was the employee the right hire initially? • Was the cultural and environment fit right? • Did your recruiters manage expectations correctly? • Are you paying in-line with the market? 1 Work Institute, 2020 Retention Report, 2020. 5 VIEWING RETENTION THROUGH THE LENS OF ENGAGEMENT Time and again, research proves engaged employees are more likely to stay with their employer. 24% In organizations with high employee turnover, highly engaged business units achieve 24% lower turnover.1 59% In organizations with low employee turnover, highly engaged business units achieve 59% lower turnover.2 Why wouldn’t they? Engaged employees are happy, fulfilled, motivated employees who feel valued, challenged and inspired. That’s why engagement doesn’t only impact retention but also absenteeism, productivity, shrinkage, safety, customer metrics and – employee ultimately – .3 profitability employee retention “Engaged employees are highly involved in and engagement enthusiastic about their work and workplace. They are psychological ‘owners,’ drive performance and innovation, and move the organization forward.” Gallup, State of the Global Workplace Report4 The problem is, global engagement levels have been abysmal for decades – and despite HR leaders’ best efforts, there’s been little overall progress. So what’s going on? 1 Gallup: State of the Global Workplace Report 2017 2 Gallup: State of the Global Workplace Report 2017 3 Gallup: State of the Global Workplace Report 2017 4 Gallup: State of the Global Workplace Report 2017 6 IT’S SINK OR SWIM FOR ENGAGEMENT We’ve been knee-deep in a workplace revolution for the past few years – and now “Organizations and institutions post-COVID we’re up to our necks. have often been slow to adapt to the rapid changes produced by the Converging trends mean our workplaces spread of information technology, are fundamentally changing – and most the globalization of markets for organizations simply haven’t kept up. products and labor, the rise of the Trends like: gig economy, and younger workers’ • Sweeping digitization changing how we unique expectations.” work – and how we want and expect to 1 work, with the speed, ease and convenience -Gallup’s State of the Global Workplace Report of consumer experiences. • Rapid globalization changing how teams collaborate, creating new pressures and the Our workforces have been teetering on need for new boundaries. the edge of an engagement cliff-edge for years. And that’s before you add COVID • The snowballing gig economy changing into the mix. employees’ perceptions of work, and their expectations from employers. 1 Gallup, State of the Global Workplace Report 2017, 2017.