kansi_A_fin 19.3.2002 07:43 Page 1 C M Y CM MY CY CMY K SanomaWSOY annual report for report annual 2001 annual report for 2001 Composite SWSOY_A_sisakansi_Eng.qx4 19.3.2002 09:27 Sivu 2 Contents 2 Key figures 4 Financial review 8 SanomaWSOY in brief 10 Management’s review 14 Sanoma 18 Sanoma Magazines 24 SWelcom 28 WSOY 32 Rautakirja 38 Financial risk management and asset management 39 Social and environmental accountability 42 Human resources 44 Corporate governance 46 Board of Directors 48 Management Group 50 The year in focus 52 Investing in SanomaWSOY 53 Contact information The Report of the Board of Directors, detailed financial statements, and associated material have been published separately. The Financial Statements can be ordered from Investor Relations & Group Communications via email (
[email protected]) or phone, on +358 105 19 5062; and can be consulted at www.sanomawsoy.fi. SWSOY_A_osa_2001_engl 20.3.2002 15:36 Sivu 1 CommittedCommitted to to thethe futurefuture We have a long, rich, and varied history in the media stretching back well over a hundred years. Drawing on this tradition, we want to build an even stronger future, as one of Europe’s leading media companies. We will do this through a balanced portfolio, being a leader in selected markets and business areas, growing our international presence, and focusing on profitability. Our vision underpinning this commitment is driven by three values: creativity, reliability, and dynamism. Creativity, we believe, lies at the heart of all successful communications; reliability is essential to winning people’s trust and confidence; while dynamism is what drives our success.