Sanoma Magazines
SanomaWSOY SanomaWSOY | ANNUAL REPORT ANNUAL REPORT 2004 ANNUAL REPORT 2004 The Report of the Board of Directors, detailed fi nancial statements, and associated material are published separately. Annual Report material can be ordered from Investor Relations & Group Communications via email (ir@sanomawsoy.fi ) or phone (+358 105 19 5062), and all information can be consulted at www.sanomawsoy.fi . SanomaWSOY Corporation, P.O.Box 1229, FI-00101 Helsinki, Finland. Tel. +358 105 1999, fax +358 105 19 5068, www.sanomawsoy.fi Lönnberg F.G. by: Printed Incognito Design: 552800_sw_ar_2004_kannet.indd2800_sw_ar_2004_kannet.indd 1 33.3.2005.3.2005 115:17:485:17:48 Contents 2 SanomaWSOY in brief 4 Mission, vision, values, objectives 6 Management review 8 Key fi gures 2004 10 Key events in 2004 12 Market development 14 Sanoma Magazines 20 Sanoma 24 WSOY 28 SWelcom 32 Rautakirja 36 Environment 38 Personnel 40 Corporate governance 44 Board of Directors 46 Management Group Financials 1 Key indicators 5 Board of Directors’ Report 12 Financial Statements 41 Shares and shareholders 48 Auditors’ report 49 IFRS reporting 50 Investing in SanomaWSOY SanomaWSOY » Contents 1 552800_Sanoma_VSK_FI_EN.indd2800_Sanoma_VSK_FI_EN.indd 1 77.3.2005.3.2005 112:16:512:16:51 SanomaWSOY Group • Chairman & CEO Jaakko Rauramo SanomaWSOY is the leading media group in the Nordic region operating • President & COO Hannu Syrjänen in 20 European countries. The Group comprises fi ve divisions. Sanoma • Net sales € 2 493.0 million Magazines is one of the fi ve largest magazine publishers in Europe, • Operating profi t € 239.5 million Sanoma is Finland’s leading newspaper publisher, WSOY is Finland’s largest book publisher and a signifi cant European educational publisher, SWelcom focuses on electronic media, and Rautakirja is the market leader in press distribution and specialized retailing.
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