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Tourism – Its Value to the Local Economy

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Tourism – Its Value to the Local Economy TOURISM – ITS VALUE TO THE LOCAL ECONOMY ECONOMIC IMPACT EMPLOYMENT SUPPORTED CONFERENCE & BUSINESS EVENTS SECTOR Marketing Manchester works with Global Tourism Solutions UK to provide an Marketing Manchester works with Global Tourism Solutions UK to provide an The conference and business events sector plays a major role in the economic indication of the economic impact of the visitor economy, in terms of the direct indication of the number of full-time equivalent roles supported by the visitor impact the destination generates to the local economy. In 2014, Marketing impact and also the indirect impact (through the supply chain). economy to include direct employment and indirect employment (generated Manchester commissioned an update to the Conference Value & Volume study, to through the supply chain). The following table shows the total FTEs supported by follow the 2010 and 2012 studies. Marketing Manchester commissions this study on behalf of Greater Manchester the activity in Greater Manchester, and also Manchester local authority. and local authority level data is available from the authorities who commission this The 2014 study, reporting on the activity hosted in 2013, identified that the value for their area. FTEs supported by FTEs supported by of the sector to Greater Manchester was £823m. This was generated through Greater Manchester’s Manchester’s hosting 4.9m delegates and servicing 7.9m delegate days. The study also showed HOW WE MEASURE IT Tourism Industry Tourism Industry the average value of a day delegate was £49 and the average value of a staying 2014 91,963 48,097 delegate was £161. Our economic impact figures are calculated from a number of measures and where possible this is gathered at a local level. 2013 88,915 46,008 Manchester district accounted for 69% of the value of the sector to Greater 2012 83,934 42,503 Manchester and 65% of the business. Local level inputs include the following: 2011 81,038 40,891 The business and conference events sector was estimated to support 22,500 o Accommodation records (rooms, beds and tariffs); 2010 76,965 37,322 direct jobs within Greater Manchester and 41,100 jobs to the UK, when including o Occupancy rates 2009 75,268 35,665 the indirect jobs in the supply chain. o Visits to attractions and annual events attracting visitors 2008 73,174 34,514 o Visits to visitor information centres 2007 73,540 34,609 The study identified ten key findings: o Visitor spend by a leisure visitor across a number of visit type categories and 2006 70,818 32,618 o 76% growth in the economic impact generated from the association market. to a number of business types 2005 68,236 30,488 o 64% growth in the number of overseas delegates hosted. This is supplemented by work undertaken within national research where data gaps Source: STEAM; Scarborough Tourism Economic Activity Monitor, Global Tourism exist. Solutions UK. Further data is available at: o 5% growth in the average number of delegates hosted per event. http://www.marketingmanchester.com/media/91086/greater%20manchester% o 6% growth in the average value per delegate. ANNUAL VALUE 20steam%20findings%20final.pdf 2015 data due Aug 2016 o 17% growth in the value of conference and business events to Manchester o Greater Manchester’s visitor economy generates £7.5bn including the district. £4.0bn that is generated within Manchester local authority. o The value of Greater Manchester’s visitor economy has increased by 64% VISITOR SPEND DISSEMINATION o Increased economic impact to specific locations such as; Manchester city since 2005 with Manchester increasing its value of the economic impact centre, Petersfield and Quays. generated by 80%. Marketing Manchester commissioned the Greater Manchester Visitor Leisure o Increase in the average length of conference from 1.6 days to 1.7 days. Survey 2014, to update the intelligence on the leisure market that was gained Below shows the economic impact since 2005 for both geographies and please o Decrease in the number of events from the corporate and not-for-profit note that all figures are unindexed and therefore represent the value at that year in through the previous 2007 and 2010 studies. Below is an overview of the visitor conference markets. time. expenditure findings for Greater Manchester: o Shorter lead times for the majority of conference sectors. Economic Impact Economic Impact to o A day visitor spent an average of £35. Further information on the above is provided at: to Greater Manchester Manchester o A staying visitor in paid-for accommodation spent an average of £97 per 2014 £7.5 billion £4.02 billion http://www.marketingmanchester.com/media/76001/conference%20value%2 person per day including accommodation and £58 excluding 0and%20volume%202014%20-%20reporting%20summary.pdf 2013 £7.0 billion £3.71 billion accommodation. 2012 £6.6 billion £3.41 billion Source: Conference Value & Volume 2014 (reporting on 2013). o The £35 day visitor spend and £58 staying visitor spend refers to spending in 2011 £6.2 billion £3.23 billion shops, restaurants, entertainment venues, at attractions and on local 2010 £5.8 billion £2.93 billion 2015 data due July 2016 transport within the destination. 2009 £5.4 billion £2.67 billion 2008 £5.2 billion £2.62 billion o A visitor staying with friends and family spent £39 per day within the 2007 £5.4 billion £2.74 billion destination. 2006 £4.9 billion £2.46 billion A copy of the full findings, to include additional intelligence on demand trends can 2005 £4.6 billion £2.23 billion be found at: Source: STEAM; Scarborough Tourism Economic Activity Monitor, Global Tourism http://www.marketingmanchester.com/media/83677/greater%20manchester% Solutions UK. Further data is available at: 20leisure%20visitor%20survey%202014%20-%20key%20findings.pdf http://www.marketingmanchester.com/media/91086/greater%20manchester% Source: Greater Manchester Leisure Visitors Survey 2014, undertaken by Bluegrass 20steam%20findings%20final.pdf Research Limited. 757 sample across ten districts of Greater Manchester. 2015 data due Aug 2016 VISITORS TO MANCHESTER – PROFILE INTERNATIONAL VISITS DOMESTIC VISITS VISITOR PROFILE The Office of National Statistics, and supported by VisitBritain, undertake the STAYING VISITORS Marketing Manchester commissioned the Greater Manchester Leisure Visitor Survey International Passenger Survey that measures trends in inbound tourism to the UK. 2014 to provide an updated intelligence base to the previous studies. VisitEngland undertake the Great Britain Tourism Survey that enables destinations MANCHESTER and reporting areas to measure their staying visits in a consistent methodology The study involved face-to-face interviews across the ten districts of Greater through a demand-led survey. Manchester and the findings are as below: o Manchester attracted 1,151,870 international visits in 2015, and Greater Manchester 1.38 million (1,378,500) international visits. Each year Greater Manchester hosts 3.5m staying visits from Great British o The geographic markets generating the highest levels of visitors were the North residents to include 1.1m visits for holiday purposes, 885,000 of these 1.1m West (41%), followed by; Yorkshire & The Humber (7%); and the East Midlands o Manchester consistently receives the third most international visits to a UK visiting Manchester. (5%). The North East, West Midlands, Greater London, the South East, the destination behind London (1) and Edinburgh (2) with the number of South West and Wales each accounted for 4% of the overall visits. international visits to Manchester doubling from 560,000c in 2000 to Manchester local authority now hosts 2.6m domestic staying visits, resulting in it 1,151,870 in 2015 (an increase of over 105%). being England’s most visited local authority for domestic staying visits, with o The North West generated 64% of day visits, followed by Yorkshire & The Birmingham (2) and City of London (3) to follow. Please note that London has a Humber (9%) and the East Midlands (5%). The North East and the West The following shows Manchester’s performance amongst UK cities in 2015: number of local authorities including City of London & City of Westminster counted Midlands both produced 4% of the day visits sampled. separately. All International International International business o The North West generated the highest proportion of staying visits, at 10% Visits holiday visits only visits only Source: Great Britain Tourism Survey, VisitEngland, using a 2013-15 average. followed by the South East at 8%. Greater London, Scotland and the South 1 London London London West each generated 6% and the North East, West Midlands, East Midlands (18.6m) (9.2m) (3.7m) DAY VISITORS and Wales all generated 5%. 2 Edinburgh Edinburgh Birmingham VisitEngland undertake the Great British Day Visit Survey that enables destinations o Half of all visitors to Greater Manchester were under 44 years of age (49%) and (1.5m) (1.1m) (618,820) to measure their day visits in a consistent methodology through a demand-led the 2014 study noted a rise in the share of 65+ visitors (to 16%) when 3 Manchester Glasgow Manchester survey. (1,151,870) (360,000) (385,270) compared to previous studies. The study estimates that Greater Manchester hosts 55.6m day visits per year from 4 Birmingham Inverness Liverpool o The average group size was 2.9 (unchanged from 2010); 2.2 adults and 0.7 Great British residents, and this includes 30.1 million to Manchester local (1,106,800) (275,600) (178,720) children. 44% were in a family group, 21% with their partner, 17% with friends, authority. This 30.1m led Manchester to become the most visited local authority 5 Glasgow Manchester Edinburgh 14% travelled alone and 4% with an ‘other’ group type. (661,670) (268,150) (152,270) for domestic day visits in 2015, overtaking the City of London (2nd), with Note: The full list of visit categories are; business, holiday, VFR, study and Birmingham, Leeds and City of Westminster to follow.
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