GOLDKLANG MEDIA KIT

MEDIA KIT FRONT AND INSERT PAGES mada design, inc. • 630 third avenue • new york ny • tel: 212.499.0500 • www.madadesign.com fun IS GOOD H H H H H Marketing Genius Spins the Turnstiles

Hver H the last decade,H the H Goldklang H Group has become synonymous with increase productivity while at the same time increasing workplace happiness the art of promotions - crazy, wacky, ingenious, breathtaking, envelope (the two are not mutually exclusive as many corporations would lead you Opushing, off-the-charts promotions. It’s what we do. to believe), was obvious to Veeck. He set out to help businesses create an atmosphere where creativity and irreverence are valued, and where it’s What makes the perfect promotion? One that garners national media encouraged to take your job, but not yourself, seriously. coverage? Creates industry-wide buzz? Mike Veeck involved somehow, some way? Yes to all of the above. But our greatest thrill is when a promotion works Veeck demonstrates how an injection of fun, creativity, and passion is for our fans and sponsors. The smiles on the faces of fans as they leave the essential to business success. An understanding of how customer service park are the greatest satisfaction in our field. acts as the lifeblood of any business. Fun is Good has become the operating standard in defining businesses’ day-to-day operations, hiring practices, and Veeck has taken the “Fun is Good” goals. This philosophy has worked to transform struggling way of life and helped his teams businesses or clubs into profitable entities and catapult routinely reach attendance and already successful ones into industry leaders. customer service milestones, while receiving national publicity and awards for innovative promotions The magic of minor league and the injection of fun into business. He has made appearances baseball is that it makes you on 60 Minutes, HBO Real Sports with remember the game Bryant Gumbel, NBC Nightly News the way you saw it as a child. I and ESPN Sportscenter. didn’t get into minor league As a result of the Groups success baseball to make money and throughout the years, the Fun Is Good philosophy was born. Veeck quickly didn’t believe it was possible to realized that incorporating FUN do so until I met Mike Veeck. He’s into an organization is simply Mike Veeck, Marv goldklang a genius, and he knows that good sound business. & Bill Murray business is all about fun. That Fun is Good is Simply Sound Business “ fun should be the driving force The Fun Is Good philosophy evolved from Veeck noticing many people leading behind most any decision. lives that seemed unfulfilled. Businesses operating without the Fun is Good culture were not nearly as prosperous as they could be. The potential to H H H- Bill H Murray H H H H H H FUN IS” GOOD the origin of fun

H rmedH with aH passion forH the game H and the foresight of growth within The Goldklang Group represents the marketing and promotion professional baseball, Marv Goldklang formed the Goldklang Group. A rights for the following organizations: A fan himself, Goldklang set out to capitalize on what he felt were the key ingredients to success once the market and venue was established- providing PROFESSIONAL / BASEBALL superior customer service, cutting edge ideas, and family entertainment at Charleston River Dogs, Charleston, SC affordable prices. Hudson Valley Renegades, Fishkill, NY The origins of the Goldklang Group date back to September 1989, when investment partnerships headed by Goldklang acquired controlling interests Ft. Myers Miracle, Ft. Myers, FL in three affiliated Minor League Baseball franchises - the Single A Charleston, S.C. franchise in the South Atlantic League; the Single A Miami, Fla. franchise St. Paul Saints, St. Paul, MN in the Florida State League (relocated to Ft. Myers in 1992); and the Double A Sioux Falls Canaries, Sioux Falls, SD Williamsport, Pa franchise in the Eastern League. At that time, the Goldklang Group also acquired a substantial minority interest in the Triple A Oklahoma Brockton Rox, Brockton, MA City franchise in the American Association, which subsequently was sold in 1992. In 1990, the Goldklang Group added the Erie, Pa. franchise in The following represents the short season A New York-Penn League, which was relocated to the the goldklang groups past clients Hudson Valley, N.Y. region in 1994. In December 1990, a new Professional Baseball Agreement was entered into between the Major Leagues and the White Sox affiliated Minor Leagues which, among other things, mandated affiliation of the Goldklang Group’s Williamsport franchise with the . Detroit Tigers Goldklang, also a part owner of the New York Yankees, thereupon entered into discussions with the crosstown rival, resulting in sale of the franchise to Florida Marlins the Mets in 1991. In 1992, Goldklang and Mike Veeck participated with Miles Tampa Bay Devil Rays Wolff and Van Schley in recreating the concept of independent professional baseball and helped establish the Northern League, acquiring rights to St. Senior League Paul, Minn. where the Goldklang Group’s franchise commenced play in 1993. The Saints immediately became the league’s premiere franchise, garnering national attention and acclaim on a regular basis. In 1998, Goldklang and Veeck acquired a controlling interest in the Sioux Falls, SD franchise of the same league, which they subsequently sold in 2001.

Over more than a decade, the Group has participated in the construction and financing of three minor league baseball stadiums (Hudson Valley, Charleston and Brockton), as well as a major renovation of the Sioux Falls facility. Goldklang and Veeck were also at the forefront of the formation of the American Association in 2005, a modern independent baseball venture in which the St. Paul and Sioux Falls franchises currently play. H H H H H

H H H H H FUN IS GOOD FUN IS GOOD BUSINESS

H or Hyears fans H have invested H time, Hmoney, and emotion with the goal of In 1999, a strategic decision was made to offer the services of selected hearing the sounds of America’s pastime. That passion has created the personnel to other sports and entertainment entities, subject to relationships F current $500 million industry with nearly 40 million fans and 176 teams. determined on a case by case basis. These services have included marketing services provided to a Club; management of food The Goldklang Group was formed to ensure this atmosphere permeates and beverage concessions for a professional soccer franchise; consulting throughout each and every ballpark in which it services provided to minor league baseball franchises; invests, constructs, manages or consults. The facility management, catering and marketing services for Goldklang Group strives to provide entertainment a Conference Center; development of ballpark aesthetic that is unmatched in professional baseball. programs; contract negotiation and project oversight services in connection with the construction of minor league baseball Fans are treated as valued facilities, including the negotiation of lease relationships; operation of the acclaimed Veeck Promotional Seminar for the customers, and service sports industry, and the development of media advertising exceeds expectations for a materials for major and minor league baseball franchises. moderate price of entry. On In addition, we currently develop projects any given night, children that focus on the generation of non and adults can expect to be traditional revenue (NTR) opportunities for minor league baseball franchises, including entertained by dancing nuns, activities as diverse as concerts, banquets, mimes reenacting close and home run derby. plays, daytime fireworks, and even comedian Bill Murray leading a marching band. H H H H

Through an all-star team of seasoned professionals, constant evaluation of markets, and a large network of partners and affiliates, the Goldklang Group Over the course of creates an exciting, family-oriented atmosphere two decades, the for fans while bringing success to ownership and Goldklang Group has management groups throughout the US. developed extensive Over the course of two decades, the Goldklang experience in virtually all Group has developed extensive experience in aspects of the operation virtually all aspects of the operation of professional sports franchises and venues. Group Executives have won numerous industry of professional sports awards in diverse areas such as marketing, franchise management, franchises and venues. promotional excellence, advertising, field turf maintenance and food and beverage concessions operations, and the staff is widely regarded as second to none in the industry. “ H H H H H FUN IS” GOOD MANAGEMENT & CONSULTING SERVICES

H H H H H brand recognition, in concert with establishing further communication and trust with clients. Rather than rest on their laurels as some of the best run minor league and independent ballclubs in the nation, they’ve expanded their business to include a full schedule of special events.

The Groups philosophy in developing and promoting these events is twofold: capitalize on a positive brand name image for each franchise, and utilize talented staffs in place who are experienced in developing and staging events, whether they are baseball games or some other venue or sports related experience. They also have sought to capture the creative energy that has distinguished promotions associated with baseball games and apply it to other challenges. Participants in and sponsors of a Goldklang Group event often extend well beyond baseball relationships and this has resulted in broadened support for the baseball product as well.

Goldklang Group Profile (OFFICIAL BOILER FOR PR) The Goldklang Group is a sports entertainment consulting and management firm. The Group provides operational consulting and management services in all areas relating to sports franchise and event acquisition, promotion and operation.

The principals in the Group are Marvin Goldklang and Mike Veeck. Goldklang is a noted owner and operator of several highly successful minor league baseball franchises, Chairman of M.S. Goldklang and Company, a New Jersey-based merchant banking firm, and a limited partner in the Yankees. Veeck is a noted public speaker and author, as well as an owner and operator of minor league baseball clubs that continually are recognized nationally for their promotional innovation and financial success.

In addition to oversight and management of four proprietary minor league baseball clubs**, the group provides or has provided operational management and/or sales and promotional consultation to clients through Goldklang Group Event Management MG Group Consulting, LLC, a wholly-owned subsidiary, including the Florida he Goldklang Group event management experience includes the Marlins Baseball Club (MLB), Portland Beavers Baseball Club (PCL) and creation, management, sponsorship sales, ticketing, and execution Portland Timbers Soccer Club (A-League), the Brockton Rox (Can-Am Tof a wide range of non-baseball special events. Event management Association), Sioux Falls Canaries (American Association) and Shaw’s Center, includes in-stadium and out of stadium turnkey event execution, including a full-service catering and events center, the Charleston Battery Soccer Club The Veeck Seminars, a series of one and three day seminars that are (A-League) and others. universally regarded as the premier marketing and promotional seminars within the industry. ** Charleston RiverDogs - Charleston, SC Hudson Valley Renegades - Fishkill, NY When considering a Goldklang Group franchise, the intial focus is centered Ft. Myers Miracle - Ft. Myers, FL on the baseball product. In recent years, however, the Group has become St. Paul Saints - St. Paul, MN increasingly more active in event management through capitalization on H H H H H

H H H H H FUN IS GOOD Playing with All-Stars

H H HMarv Goldklang, H Chairman H Bill Murray, Co-owner, Director of Fun

Goldklang serves as Chairman of the Group and is Bill holds co-ownership in St. Paul, Fort Myers, Hudson responsible for overseeing its activities. He holds a Valley, Brockton and Sioux Falls. Bill is an accomplished degree in Economics from the Wharton School of the actor, a graduate of “Saturday Night Live,” and has University of Pennsylvania, a law degree from the starred in such films as Ghostbusters, Caddy Shack, University of Pennsylvania Law School and a Masters Meatballs, Stripes, Quick Change, Groundhog Day, What of Laws degree from New York University. Following military service with About Bob?, Rushmore, Charlie’s Angels, The Royal Tenenbaums, and Lost the 11th Special Forces Group, Goldklang practiced law with the firm of in Translation. Most recently, Murray was awarded a Golden Globe for Best Cahill Gordon & Reindel in New York, becoming a partner of the firm in Actor and was nominated for an Academy Award for his performance in Lost 1974 specializing in corporate tax and investment banking transactions. He in Translation. continued to practice law until 1983 when he left to accept the position of Senior Executive Vice President of a New York Stock Exchange company at The magic of minor league baseball is that it makes you which he focused on developing its leveraged buyout and asset management remember the game the way you saw it as a child. I divisions. Goldklang established his own merchant banking and private didn’t get into minor league baseball to make money investment firm in 1986, which has included the Group among its activities. and didn’t believe it was possible to do so until I met Goldklang played college baseball at Penn and holds what he believes still to Mike Veeck. He’s a genius, and he knows that good be the school record as a pitcher for most hit batters in an inning (4). He is business is all about fun. That fun should be the driving married and has four children. force behind most any decision. - Bill Murray

Mike Veeck, President Tom Whaley, Exec.Vice-President Business Affairs

It is a name synonymous with fun at the ballpark. Veeck Whaley’s career in baseball began accidentally in 1992 continues to blaze new trails every baseball season. “when he sold an outfield wall billboard, program ad After all, who else would hire a dog or pig to deliver and four season tickets to the general manager of a baseballs to the , a Roman Catholic nun to give moving company as they stood on the courthouse steps massages, mimes to perform instant replays or lock fans following a motion hearing. The St. Paul Saints and the out of the stadium to set an all-time attendance record for fewest people at a independent Northern League began play the following summer. From” 1993 game. The Veeck family started in baseball nearly a century ago when Veeck’s through 1998, he was employed by the Saints as director of operations and grandfather was president of the Chicago Cubs. Veeck’s father, Bill, was a assistant general manager. In addition to sales, marketing and operations Hall of Fame owner with the St. Louis Browns, Cleveland Indians, Chicago duties, he handled a variety of legal matters for the Saints and other minor White Sox and the then-minor league Milwaukee Brewers. Famous for so league clubs in the areas of contract, intellectual property, immigration and many occurrences at the ballpark, will always be remembered for litigation. During this period, the Saints played to 99% of capacity at 6,300- signing Larry Doby, the first black man to play in the and seat Midway Stadium. for sending 3 foot, 6 inch Eddie Gaedel to the plate for the Browns in a 1951 From 1995 through 1999, he was part-owner of the Butte (Montana) game against Detroit. It is with the belief that anything is possible and no Copper Kings of the Pioneer Baseball League. In 1999, he accepted a idea too silly that Veeck operates his ballclubs. Veeck is the part owner of position with the Tampa Bay Devil Rays as director of corporate sales, where five baseball teams including the Charleston RiverDogs, and is a consultant he stayed for two seasons. His primary duties were the creation and sale of for one other. He has served to put fun back into baseball while proving his sponsorships for the American League team. ideas are not specific to sport. An advertising professional, coveted public In December of 2000, Whaley joined The Goldklang Group. He currently speaker, founder of the Veeck Promotional Seminar, and all around idea man, is active in the group’s acquisitions and consulting practices. Whaley was Veeck has recently released his first book, entitled “Fun is Good,” describing principally involved with the start-up of the Canadian-American Association’s how this simple philosophy leads to success in any business. Veeck has Brockton Rox and construction of a new baseball stadium and conference spoken and entertained groups at companies such as 3M, the NBA, General center facility in Brockton, Massachusetts in 2002. The Rox were winners of Mills, and NASCAR. Veeck and his wife Libby, reside in Mt Pleasant, S.C. He the 2003 league championship title. is the father of two children, William “Night Train” and Rebecca. H H H H H

H H H H H FUN IS GOOD Playing with All-Stars

H H HJeff Goldklang, H Vice H President John Schumacher, Director of Food and Beverage

Goldklang, a left-hander out of New Jersey, has Schumacher is the food and beverage director for the been involved with the Group in various roles since Goldklang Group and a native of Aiken, SC. His 30 years its inception, coming on board officially in 2002. He of experience in the food and beverage industry began began his career with the Charleston RiverDogs in 1994, with the Marriott Corporation, Joe’s Crab Shack, fast handling the concessions and merchandise operations, food restaurants and other various establishments. and was instrumental in the transition of the club into its new ballpark for Schumacher was drawn to baseball in 2000 because it 1997. Upon leaving the RiverDogs, Goldklang worked as Manager of SFX is the only sport where the food and beverage experience is such an integral Properties, initially as a member of the Sports Group and, subsequent to part of the game. The Goldklang Group’s food and beverage operations have its acquisition by Clear Channel Entertainment, in the event and marketing appeared on the Food Network and ESPN the Magazine. Schumacher resides areas as well. During his tenure at SFX, Goldklang managed all aspects in Charleston, SC where he is also a contributing food writer for a local of the merchandising programs for Properties, specializing in formulating entertainment magazine. Schumacher earned a political science degree from sponsorship agreements for national brands, primarily sports-related. In the College of Charleston and a master’s degree in criminal justice from the addition, he developed marketing programs for the Talent division of SFX University of South Carolina. Sports as well as the Theatrical, Radio, and Outdoor divisions of Clear Channel Entertainment. Goldklang’s current responsibilities as Vice President within the Group center on overseeing the general financial operations of each franchise, managing the group wide Special Events department, and coordinating national and regional sponsorship and marketing opportunities Tyler Tumminia, Director of Communications for the six Goldklang clubs. Goldklang resides in New Jersey with his wife Erica, sons Jared and Jacob, and Labrador Retriever Mattingly. Tumminia serves as public relations and communications contact for the Goldklang Group. Previously, Tumminia served as Director of Communications for the Hudson Linda McNabb, Vice President Valley Renegades. She was responsible for the team’s communication, website content, sales, marketing, and McNabb, a native of Cleveland, Ohio, and a long-time promotion of Mike Veeck’s book “Fun Is Good.” She also managed the team’s resident of Southwest Florida, began her career in media coverage, arranging and facilitating interviews and appearances for baseball in 1994 after 10 years as a successful senior Renegades players and coaches. Prior to joining the Renegades, Tumminia account executive with radio station ownership groups served as a public relations associate for Morrissey & Company, a reputation in the Fort Myers market. She began her employment management firm in Boston, Massachusetts. Before Morrissey & Company, with the Fort Myers Miracle initially as Director of Sales and was responsible Tumminia served as public relations associate for EMT Corporation in for all activities related to the club’s sales and marketing efforts. In addition Quincy, Mass.- an e-marketing technology company that specializes in to her duties with the Miracle of the Florida State League, McNabb headed building private-label Internet Media Networks for the sports, entertainment sales and marketing for the Major League Minnesota Twins during Spring and music industries. She worked alongside clients from MLB, NFL, Arista Training. Under her leadership, the Miracle have experienced record double- Records, SESAC and EMC. At EMT, she specialized in media relations and digit revenue growth. In 2001, McNabb’s talent and effort were recognized was able to secure coverage in several leading publications, including the nationally as she was awarded Rawlings Female Executive of the Year by Wall Street Journal, InfoWorld, Business Week and Street and Smith’s Sports the National Association of Professional Baseball Leagues, the governing Business Journal. Prior to EMT, Tumminia conducted media relations at IBM body of all affiliated minor league baseball clubs. That year, she was name for their PSG Netfinity Server Group. There, she worked alongside Brodeur Vice President of the Miracle. Her stay in that position was short-lived, as Porter Novelli on various press releases, media relations and marketing the following year she was promoted to President of the Miracle. McNabb activities. Tumminia currently resides in New York.

joined the Goldklang Group as a senior officer in 2001 and among her For Media Requests: responsibilities are the sales and promotion of the Veeck Seminar, a lead position in the Group’s league-wide sponsorship sales department, and [email protected] oversight and management of all sales training for the Group, both internally and in connection with the Group’s consulting practice. McNabb resides in Cape Coral, FL with her daughter Nicole and son Mathew. H H H H H

H H H H H FUN IS GOOD