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Goldklang Media Kit GOLDKLANG MEDIA KIT MEDIA KIT FRONT AND INSERT PAGES mada design, inc. • 630 third avenue • new york ny • tel: 212.499.0500 • www.madadesign.com fun IS GOOD H H H H H Marketing Genius Spins the Turnstiles Hver H the last decade,H the H Goldklang H Group has become synonymous with increase productivity while at the same time increasing workplace happiness the art of promotions - crazy, wacky, ingenious, breathtaking, envelope (the two are not mutually exclusive as many corporations would lead you Opushing, off-the-charts promotions. It’s what we do. to believe), was obvious to Veeck. He set out to help businesses create an atmosphere where creativity and irreverence are valued, and where it’s What makes the perfect promotion? One that garners national media encouraged to take your job, but not yourself, seriously. coverage? Creates industry-wide buzz? Mike Veeck involved somehow, some way? Yes to all of the above. But our greatest thrill is when a promotion works Veeck demonstrates how an injection of fun, creativity, and passion is for our fans and sponsors. The smiles on the faces of fans as they leave the essential to business success. An understanding of how customer service park are the greatest satisfaction in our field. acts as the lifeblood of any business. Fun is Good has become the operating standard in defining businesses’ day-to-day operations, hiring practices, and Veeck has taken the “Fun is Good” goals. This philosophy has worked to transform struggling way of life and helped his teams businesses or clubs into profitable entities and catapult routinely reach attendance and already successful ones into industry leaders. customer service milestones, while receiving national publicity and awards for innovative promotions The magic of minor league and the injection of fun into business. He has made appearances baseball is that it makes you on 60 Minutes, HBO Real Sports with remember the game Bryant Gumbel, NBC Nightly News the way you saw it as a child. I and ESPN Sportscenter. didn’t get into minor league As a result of the Groups success baseball to make money and throughout the years, the Fun Is Good philosophy was born. Veeck quickly didn’t believe it was possible to realized that incorporating FUN do so until I met Mike Veeck. He’s into an organization is simply Mike Veeck, Marv goldklang a genius, and he knows that good sound business. & Bill Murray business is all about fun. That FUN IS GOOD IS SIMPLY SOUND BUSINESS “ fun should be the driving force The Fun Is Good philosophy evolved from Veeck noticing many people leading behind most any decision. lives that seemed unfulfilled. Businesses operating without the Fun is Good culture were not nearly as prosperous as they could be. The potential to H H H- Bill H Murray H H H H H H FUN IS” GOOD the origin of fun H rmedH with aH passion forH the game H and the foresight of growth within THE GOLDKLANG GROUP REPRESENTS THE MARKETING AND PROMOTION professional baseball, Marv Goldklang formed the Goldklang Group. A RIGHTS FOR THE FOLLOWING ORGANIZATIONS: A fan himself, Goldklang set out to capitalize on what he felt were the key ingredients to success once the market and venue was established- providing PROFESSIONAL / BASEBALL superior customer service, cutting edge ideas, and family entertainment at Charleston River Dogs, Charleston, SC affordable prices. Hudson Valley Renegades, Fishkill, NY The origins of the Goldklang Group date back to September 1989, when investment partnerships headed by Goldklang acquired controlling interests Ft. Myers Miracle, Ft. Myers, FL in three affiliated Minor League Baseball franchises - the Single A Charleston, S.C. franchise in the South Atlantic League; the Single A Miami, Fla. franchise St. Paul Saints, St. Paul, MN in the Florida State League (relocated to Ft. Myers in 1992); and the Double A Sioux Falls Canaries, Sioux Falls, SD Williamsport, Pa franchise in the Eastern League. At that time, the Goldklang Group also acquired a substantial minority interest in the Triple A Oklahoma Brockton Rox, Brockton, MA City franchise in the American Association, which subsequently was sold in 1992. In 1990, the Goldklang Group added the Erie, Pa. franchise in THE FOLLOWING REPRESENTS the short season A New York-Penn League, which was relocated to the THE GOLDKLANG GROUPS PAST CLIENTS Hudson Valley, N.Y. region in 1994. In December 1990, a new Professional Baseball Agreement was entered into between the Major Leagues and the Chicago White Sox affiliated Minor Leagues which, among other things, mandated affiliation of the Goldklang Group’s Williamsport franchise with the New York Mets. Detroit Tigers Goldklang, also a part owner of the New York Yankees, thereupon entered into discussions with the crosstown rival, resulting in sale of the franchise to Florida Marlins the Mets in 1991. In 1992, Goldklang and Mike Veeck participated with Miles Tampa Bay Devil Rays Wolff and Van Schley in recreating the concept of independent professional baseball and helped establish the Northern League, acquiring rights to St. Senior League Paul, Minn. where the Goldklang Group’s franchise commenced play in 1993. The Saints immediately became the league’s premiere franchise, garnering national attention and acclaim on a regular basis. In 1998, Goldklang and Veeck acquired a controlling interest in the Sioux Falls, SD franchise of the same league, which they subsequently sold in 2001. Over more than a decade, the Group has participated in the construction and financing of three minor league baseball stadiums (Hudson Valley, Charleston and Brockton), as well as a major renovation of the Sioux Falls facility. Goldklang and Veeck were also at the forefront of the formation of the American Association in 2005, a modern independent baseball venture in which the St. Paul and Sioux Falls franchises currently play. H H H H H H H H H H FUN IS GOOD FUN IS GOOD BUSINESS H or Hyears fans H have invested H time, Hmoney, and emotion with the goal of In 1999, a strategic decision was made to offer the services of selected hearing the sounds of America’s pastime. That passion has created the personnel to other sports and entertainment entities, subject to relationships F current $500 million industry with nearly 40 million fans and 176 teams. determined on a case by case basis. These services have included marketing services provided to a Major League Baseball Club; management of food The Goldklang Group was formed to ensure this atmosphere permeates and beverage concessions for a professional soccer franchise; consulting throughout each and every ballpark in which it services provided to minor league baseball franchises; invests, constructs, manages or consults. The facility management, catering and marketing services for Goldklang Group strives to provide entertainment a Conference Center; development of ballpark aesthetic that is unmatched in professional baseball. programs; contract negotiation and project oversight services in connection with the construction of minor league baseball Fans are treated as valued facilities, including the negotiation of lease relationships; operation of the acclaimed Veeck Promotional Seminar for the customers, and service sports industry, and the development of media advertising exceeds expectations for a materials for major and minor league baseball franchises. moderate price of entry. On In addition, we currently develop projects any given night, children that focus on the generation of non and adults can expect to be traditional revenue (NTR) opportunities for minor league baseball franchises, including entertained by dancing nuns, activities as diverse as concerts, banquets, mimes reenacting close and home run derby. plays, daytime fireworks, and even comedian Bill Murray leading a marching band. H H H H Through an all-star team of seasoned professionals, constant evaluation of markets, and a large network of partners and affiliates, the Goldklang Group Over the course of creates an exciting, family-oriented atmosphere two decades, the for fans while bringing success to ownership and Goldklang Group has management groups throughout the US. developed extensive Over the course of two decades, the Goldklang experience in virtually all Group has developed extensive experience in aspects of the operation virtually all aspects of the operation of professional sports franchises and venues. Group Executives have won numerous industry of professional sports awards in diverse areas such as marketing, franchise management, franchises and venues. promotional excellence, advertising, field turf maintenance and food and beverage concessions operations, and the staff is widely regarded as second to none in the industry. “ H H H H H FUN IS” GOOD MANAGEMENT & CONSULTING SERVICES H H H H H brand recognition, in concert with establishing further communication and trust with clients. Rather than rest on their laurels as some of the best run minor league and independent ballclubs in the nation, they’ve expanded their business to include a full schedule of special events. The Groups philosophy in developing and promoting these events is twofold: capitalize on a positive brand name image for each franchise, and utilize talented staffs in place who are experienced in developing and staging events, whether they are baseball games or some other venue or sports related experience. They also have sought to capture the creative energy that has distinguished promotions associated with baseball games and apply it to other challenges. Participants in and sponsors of a Goldklang Group event often extend well beyond baseball relationships and this has resulted in broadened support for the baseball product as well. GOLDKLANG GROUP PROFILE (OFFICIAL BOILER FOR PR) The Goldklang Group is a sports entertainment consulting and management firm. The Group provides operational consulting and management services in all areas relating to sports franchise and event acquisition, promotion and operation. The principals in the Group are Marvin Goldklang and Mike Veeck.
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