Aimed at Helping Dot.Ccm Business

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Vol. 9 No. 31 THE NEWS MAGAZINE OF THE MEDIA August 9, 1999 $3.50

Andy Sareyan Ann Moore (standing), Susan Wylan MARKET INDICATORS

National TV: Steady It's quiet now, but fourth-quarter scatte- keeps trickling in. Dot.coms, autos anrd packaged goods pac- ing well.

Net Cable: Chilling Sales execs take summer break as third quarter wraps and fourth quarter paces 25 per- Time Inc. plans a cent over upfront. Wall Street ups and downs new magazine causirg some jitters about end -of -year aimed at helping dot.ccm business. women cope Spot TV: Quiet Lazy summer days are with life Page 4 here. September is open, but October buys will likely get crunched as the expected fourth-quarter dcllars rush in.

Radio: Sold out Fourth-quarter network scatter is all but sold out, diving rates through the roof. Up- front for first quarter next year is wide open.

Magazines: Waiting Software companies are holding off from buying ads in third and Might of the Right FCC Gives Thumbs Up to LMAspage 5 fourth quarter. Huge spending expected in As former House Speaker Newt first quarter 2000 after Y2K stare is over. 'Gingrich hits the airwaves, Hearst Buys 'Chronicle, Sells Magspage 6 3 2> conservative talk radio is as strong

W 7 as it was back in '94. Page 12 So Much for TV's Family Hourpage 6 11,196881 Sometimes careful aim makes all the 0

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Wenner Delays New Mag, Mulls Us Weekly Network) and Time Warner's World Championship Wrestling An Us weekly prototype has begun making the rounds to key (airing on TBS and TNT on cable). Tony Intellisano, a former advertisers and an announcement regarding its launch will be syndication exec with All American and president/founder of made next month, Wenner Media execs said last week. As a MAE, said WXO recently started making presentations to TV result, NetBook, a Web -oriented magazine, which was expected stations in the top 100 markets. to premiere in November, has been put on ice until next year. Simon Dumenco, formerly New York magazine's features edi- Gannett, Thomson Expanding Partnership tor, was to oversee NetBook's launch but will now work on tak- Thomson Newspapers and Gannett Co.'s USA Today are expanding Us weekly. Dumenco was on vacation and could not be ing their unique marketing and distribution partnership. Readers reached for comment. To help finance Us' increased frequency, in selected Thomson markets now will be able to purchase sub- Wenner has been talking to a number of potential investors. scriptions to their local dailies and the nationally circulated USA Meanwhile, Steve Garbarino, formerly editor in chief of Detour Today with a single buy. Earlier this year, Thomson's 35,000 -cir- and the Sunday features editor at the New York Post, has been culation Dothan (Ala.) Eagle started distributing copies of USA named style director. Today with the daily paper. The experiment so exceeded the companies' expectations that they USA Preparing Network Rollout INSIDE now are evaluating other markets where the Though the name "Cityvision" and the concept of arrangement might work. 100 percent original, localized programming appears dead at Barry Diller's USA Broadcasting, Addenda:Magazine advertising was up 14.7 the station group is expected to announce the roll- percent for July over last year, to $976 million, out of branded "network" programming in several according to Publishers Information Bureau. markets. A transformation of USAs TV outlets is Yahoo! Internet Life will increase its rate base anticipated this fall in Dallas and Atlanta, station from 700,000 to 900,000 with the February 2000 sources said, and stations in Boston and Chicago issue...Michel Botbol,fashion editor at W, has are also expected to undergo alterations. All USA been appointed creative director at Harper's outlets will be remotely operated out of the USA 2Bazaar...American Express Publishing promoted digital production hub in Los Angeles. "The bene- Ed Kellyto senior vp and group publisher for fit of the Miami experience will be reflected in 5 Travel & Leisure,Mark Stanichto senior vp for USA Broadcasting's next stations," said Adrienne Reich) adds a dash of consumer marketingand Cara Davidto corpo- Becker, a spokesperson for USA Networks. new talent at Gourmet rate sales director...TBS has nabbed the broad- 50 cast window rights for The Deep Blue Sea from AP Buys UPI's Radio Contracts Warner Bros., a sister division of Time Warn- The embattled UPI wire service, which has had an LOCAL MEDIA er...The WB Network, looking to bolster comedy endless change of owners and managers, has 16 development within the network and at its in- agreed to sell its 400 radio and TV news contracts house production unit, Michigan J. Frog Produc- to The Associated Press, its chief competitor. UPI MARKET PROFILE tions, has signed Fox vetMichael Clementsas publisher Gary Burkhart said the company will 20 vp of current programming. focus its efforts on the Internet. AP already dominates the broadcast news market with 3,700 radio THE MEDIA ELITE Media All -Stars Balloting Moved Up and 800 TV clients. 28 Mediaweek's 1999 Media All -Stars nominations have been rescheduled due to production require- New Wrestling League Formed MEDIA PERSON ments. The deadline for filing ballots is Sept. 10, Mark Anthony Entertainment, a New York - 54 1999. The ballot appears on page 49 of this issue. based syndication house, has teamed up with Las Vegas-based Strongarm Sports to form a Clarification:The July 26 edition of the new wrestling league and series, WXO Wrestling. Set to launch Mediaweek Magazine Monitor should have noted that Women's in January 2000, Mark Anthony plans to offer 52 weeks of orig- Sports & Fitness had three more issues in 1998 than in 1999 and inal, hour-long episodes. WXO Wrestling is the latest league to has an average paid circulation of 500,815. Also, a story in the tap into the burgeoning audience for the sport, which has been July 19 issue misidentified Mark Lieber, the president of Film dominated by Vince McMahon's World Wrestling Federation Roman's syndication division, which is launching the new Max league (airing in syndication, pay -per -view and on cable's USA Degree TV kids and teens block.

MEDIAWEEK (ISSN 0155-176X) is published 47 times a year. Regular issues are published weekly except the first, third and fifth weeks of August and thelast two weeks of December by ASM Communications, Inc., a subsidiary of BPI Communications Inc., 1515 Broadway, New York, NY, 10036. Subscriptions are $140 one year; $235 two years. Canadian subscriptions $300per year. All other foreign subscriptions are $300 (using air mail). Registered as a newspaper at the British Post Office. Canadian Post Publication Agreement Number 1430238. Periodicals postage paidat New York, N.Y. and additional mailing offices. Subscriber Service (1.800) 722-6658. MEDIAWEEK, 1515 Broadway, New York, NY, 10036. Editorial: New York, (212) 536-5336; Los Angeles, (323) 525-2270; Chicago, (312)464-8525. Sales (212) 536-6528. Classified (1-800-7-ADWEEK). POSTMASTER: Send address changes to MEDIAWEEK, P.O. Box 1976, Danbury, CT 06813-1976. If you do not wish to receive promotionalmaterial from mailers other than ADWEEK Magazines, please call (800) 722-6658. Copyright, 1999 ASM Communications, Inc., a subsidiary of BPI Communications Inc. No part of thispublication may be repro- duced, stored in any retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying or otherwise, without the prior written permissionof the publisher '\GE 4 http://www.mediaweek.com August 9, 1999 MEDIAWEEK

MIDI j4 WIRE CEMA Predicts Interference Time Inc. Plans From Microradio Stations The proposed creation of new low -power FM stations by the Federal Communica- tions Commission for use by community, church and minority groups suffered a New Magazine major setback last week, with the submis- sion of engineering test results by the Consumer Electronics Manufacturers Offshoot of 'People' will help simplift life Association. In comments filed with the FCC, CEMA concluded that the likely MAGAZINES / ByLisa Granatstein interference with existing stations' signals Time Inc.'s People Magazine Group September and has since worked on various would have negative consequences for the will look to simplify women's lives magazine and Web projects. listening public. with Real Simple, a new lifestyle The decision to launch Real Simple, how- In its statement, CEMA noted that it magazine that will roll out next ever, was slow in coming. Last December, the did not oppose the low -power initiative, March. Thesub- and a CEMA official said, "We think scription -driven title what [FCC Chairman] Bill Kennard will launch with a rate base of wants to do is a valuable community ser- 400,000 and a cover price of vice and useful in many situations. We $3.50. RS will kick off with a hoped our study would have produced 10 -times -yearly frequency. more favorable results for this. But this is "The search for balance is what we found." what this magazine is all about," Testing showed that in many cases the said Ann Moore, People Maga- low -power signal would cut into the co - zine Group president. "This is channel protection ratio and create base not a personality magazine, it's band noise. Or, as the CEMA official, alifestylemagazine about who requested anonymity, explained: "It changing your life, or streamlin- would affect the sound and clarity for ing it." Real Simple will be people using clock radios, boomboxes and broad -based and heavy on ser- car radios." CEMAs work was supported vice. The magazine will focus on by National Public Radio and the Com- four main areas: life manage- mission for Public Broadcasting. ment, home, body and nourish- The CEMA study was awaited by the ing the soul. FCC and many observers because CEMA Susan Wyland,editorial has no political agenda. The National development director of the Association of Broadcasters and the People group, was named Real National Lawyers Guild, on the other Simple managing editor, and hand, both unveiled their studies last week Alexander "Andy" Sareyan, In and surprised no one with their opposing Style's vp/associate publisher conclusions: The NAB's showed signifi- andformerEntertainment cant potential for signal interference. The Weekly president/consumer Lawyers Guild, supported by The Media marketing, was tapped as pub-Keeping it Simple: Editor Susan Wyland and Access Project, showed that interference lisher. Sareyan will report to In publisher Alexander "Andy" Sareyan concerns are unwarranted. Meanwhile, Style group publisher Ann Jack- FCC staffers noted that the agency itself son. The choice of Sareyan is unusual magazine underwentintense scrutiny-picked is doing an engineering study on the inter- because most publishers come from the ad apart by some 20 focus groups consisting of ference issue. -Alicia Mundy sales side. "I've stuck to this theory [that] you 800 women in Boston, Chicago, San Francis- put your most experienced people on a co and Stamford, Conn. Real Simple got the AMFM Dumps Howard Stern, launch and you tackle the critical variable," green light from Time Inc. editor in chief Nor- said Moore. "For a new product, productman Pearlstine and Don Logan, Time Inc.'s Introduces Classic Hits development and consumer marketing play a president/CEO last Tuesday, knocking out AMFM's six -station cluster was blow- huge role. And it's not exactly a friendly sub- four other contenders. ing the doors off other groups in scription market right now." "This was an idea that came out of Susan's Minneapolis last week with a combined Wyland, former editor of Martha Stewart,head, and there's nothing more exciting than audience share of 30.5, but that didn't Living (owned then by Time Inc.), left to join an editor with a vision, then that vision clicks stop the group (continued on page 6) Walt Disney Co.'s Family.com as its editorial with the business side as it did here," said director. She was lured back to Time Inc. last Pearlstine. MEDIAWEEK August 9, 1999 http://www.mediaweek.com PAGE 5

"I think there's a real need for a magazine that is less about doing and more about being," explained Wyland. "Life is complicated, and FCC Okays Station Break the desire to make things simpler has reso- nance for many women. I think we're all look-Allows companies to own two stations in large markets ing for ways to make the things we have to do easier so we have more time and energy for the TELEVISION /By Alicia Mundy and Megan Larson things we want to do and the people we really Roy Stewart, the head of the Mass 70 percent coverage of the nation-and then care about." Media Bureau at the Federal Com- you're not a network," he said. "Duopoly is a The hiring of RS edit and business staffers munications Commission, was try- wonderful thing and there is no question that begins this week (so far, only Carol Kramer, ing to characterize the impact of it's going to help the free over -the -air enter- former editor in chief of Family.com, has been the new rules on TV station own- prise system," he said. "For us, it's either hired as executive editor). ership when he gently warned somebody comes and takes them all or we Ad pages will cost $30,000 for a full -color reporters not to block the entrance of the FCC line up with a great joint -venture partner." page. Moore said she is looking for a modest building. "It's going to be a As for Diller's group, 50 ad pages for the premiere issue. race-a race to see who gets noted forits enthusiasm While In Style never had a direct mail cam- to us first to file." over the new LMA guide- paign, Real Simple will. A preliminary mailing The FCC began bracing lines, spokesperson Adri- on creative will go out next month and a full- for requests to purchase enne Becker said "Diller fledged mailing will go out by early January. stations or to convert local has always said we are Though Real Simple will have the samemarketing agreements into opportunistic. That could physical attributes as In Style, both in trim duopolies after it voted last meananything...whether size and paper quality, it's an entirely newThursday to loosen rules we buy or sell, [the FCC product. But unlike In Style or Teen People, limiting the number of sta- ruling] opens many doors." Real Simple is its own brand, an anti-Martha tions a company can own The FCC decision was Stewart of sorts. "Under Don Logan, the pri- in a single market. also important, said mary focus for the last five years has been on The new duopoly rule Schmidt, because itdis- core publications and line extensions from will probably cause a scram- played "terrific leadership that. This does not fit in that category," said ble in two kinds of markets by Bill Kennard." This was, Pearlstine. "This is a startup of an idea as immediately,saidGreg he added, the first time that opposed to a line extension." Schmidt, the Washington Ness: Ambivalent on LMAs he has produced a coalition People has a rich legacy of siblings. It spun representative for UN Tele- with Michael Powell,a off In Style in 1994 with a 500,000 rate base, vision. "First, those where only 9 or 10 stations GOP appointee, and Gloria Tristani, a more which now has hit 1.1 million; People en now exist," he explained. Under the new regs, liberal Democrat, on broadcast regulation. The Espafiol was launched in 1996 with a 170,000 licensees applying for duopoly are limited in person broadcasters were watching most close- rate base and is currently a modest 250,000; that there must still be 8 separate stations in ly was Susan Ness, a Democrat, who has voiced and mega -hit Teen People kicked off in Janu- existence after their merger. "In these markets, concerns with LMA abuses. At the meeting, ary 1998 with 500,000 and has rocketed to athere's only going to be room for one or two she said she worried about "the fundamental circ of 1.3 million. mergers, and it will be tight." fairness" of grandfathering some of the LMAs, Unlike People and In Style, however, there Second, he suggested, are adjacent markets and added that "We're now creating a special will be no celebrity component-a key reason where there is Grade -A overlap. "Not the big class of broadcasters...changing the rules to for the subscription push. In fact, neither of ones, such as Washington -Baltimore or New accommodate those who have been pushing the the first two test covers featured people. York/New Jersey," Schmidt said, "But lots of envelope" in ownership agreements. Nonethe- Rather, Moore explained, Real Simple willmarkets where there's one large city sur- less, she voted for Kennard's package. cover all facets of life, including healthy living, rounded by smaller towns." Industry reaction was overwhelmingly relationships, clothes, meals, money matters, "The biggest winners in this rulemaking positive. "The commission has recognized family and holidays. "It's not New Age -y," are [Paxson Communications Chairman Bud] that the marketplace has changed. If broad- Moore stressed. "We'll leave that to the Oprah Paxson and [USA Networks Chairman/CEO casters are going to compete effectively, it's magazine." (Hearst Magazines and talk -showBarry] Diller," said the chief executive of a certainly helpful to have two stations in a host Oprah Winfrey are set to launch aleading broadcast group who requested market...you can create efficiencies that women's 850,000-circ general -interest title in anonymity. "They have assets that, by them- some cable networks have with multiple March.) selves, aren't worth a lot, but to another broad- channels," said Tribune Broadcasting presi- While Time Inc. execs say they've found a caster that could create awareness of those sta- dent Dennis FitzSimons, adding "we will be hole in the marketplace, this title may go tions and reduce their infrastructure costs, it an acquirer, not a divestor." head -to -head with the oversized Oprah book, gives them a better chance to compete." Congressional reaction was generally posi- which is expected to offer readers advice and Paxson, who did indeed indulge in a glass tive. But Sen. Fritz Hollings (D-S.C.) was not coverage on family, work, health and fitness. of champagne upon hearing news of the vote, happy. His spokesman Maury Lane said, "This Real Simple could also be sold against Conde said he won't sell his outlets piecemeal but administration has gone farther in destroying Nast's Self, which addresses a woman's well- would consider selling the whole company. diversity in radio and TV markets than any being through content on health, fitness and "Divesting a couple doesn't do much for us other. We'd be interested in hearing how the

beauty. because it would then drop the network below commission justified [its] decision." PAGE 6 http://www.mediaweek.com August 9, 1999 MEDIAWEEK

MEDIA WIRE

from dropping Howard Stern, refor- Hearst Gets Chronicle matting WRQC-FM to Classic Hits, and changing the call letters to WLOL. Media giant buys SF paper, puts two magazines up for sale "We reached our limit on what the station was going to do," said Ken Ben- PUBLISHING /By Lisa Granatstein son, senior vp/programming for AMFM. The Hearst Corp. reached an agree- like they would fold the [Examiner]." "Howard just doesn't fit the psycho - ment late last week to acquire The The Chronicle boasts a daily circulation of graphic of the new format." San Francisco Chronicle from the 475,000. The Examiner's paid circ is 111,000. While Stern was pulling strong ratings, Chronicle Publishing Co., owners of Both papers have been losing ground to ranking second in morning drive the 134 -year -old Bay Area morning Knight Ridder's San Jose Mercury News and among 18 -to -34 -year -olds, the station's newspaper. The transaction, which is William Dean Singleton's Alameda Newspa- performance as a rocker earned only a an asset purchase for cash, also includes the per Group. "If a qualified buyer is not found," 2.5. Stern is also an expensive proposi- acquisition of SF Gate, a Web site for online Hearst said in a prepared statement, the com- tion; stations pay as much as $1.4 news and entertainment. The sale price was not pany will "combine the Examiner with the million just to carry the shock jock. disclosed but was estimated to be north of morning Chronicle." Classic Hits is a '70s -based format $1 billion. The deal did not include NBC affili- Separately, in Hearst's magazine division, sprinkled with songs from the '60s and ate KRON-TV, also owned by Chronicle. staffers at both Sports Afield and Motor Boat- '80s, targeting men and women, 25-54. Hearst, which owns the afternoon San ing & Sailing were told last week that their Core artists include Fleetwood Mac, The Francisco Examiner, also announced that it magazines are up for sale. Hearst has retained Eagles, The Doobie Brothers and Elton has hired Veronis, Suhler & Associates to The Jordan Edmiston Group to handle the John. -Katy Bachman seek a buyer for the paper. For the past 34 sale. "In terms of our portfolio, we think right years, the Examiner and Chronicle have been now the market is really good for acquisitions Wilbekin Takes OverVibe run under a joint operating agreement that of this sort because they are niche publica- permits sharing of business functions and tions," said a Hearst spokeswoman. "And cur- As Smith Departs For Time profits. Analysts think it is unlikely a buyer rently, we're focusing our portfolio on larger, Danyel Smith, Vibe editor in chief, was will be found, which would put Hearst in the more mass [market] titles, i.e., Talk, the new named editor at large at Time Inc. last awkward position of folding the paper upon Oprah Wmfrey magazine and CosmoGirl!" week and will write for a number of the which William Randolph Hearst in 1887 Paid circulation for Sports Afield remained publishing company's magazines. Smith founded his media empire. flat at 467,546 through last year's second half, bad been Vibe's top editor since July 1997 "The fact that [Hearst] is putting their according to ABC; ad pages for SA grew 3.8 and last August became editorial director newspaper up for sale would indicate that the percent to 312 through August, reports Medi- for Blaze, a Vibe hip -hop spinoff. His company first of all feels that the Chronicle aweek Magazine Monitor. Motor Boating & departure is the latest of several at the has a stronger presence in the market, and Sailing's paid circ fell 8.1 percent to 124,170; magazine in recent months. number two, that most companies do not want ads grew 2.7 percent to 1,249 pages. Emil Wilbekin, recently appointed to get into a competitive environment with a Meanwhile, Talk magazine, the Hearst- to the new position of fashion editorial weaker paper," said Michael Kupinski, senior Miramax Films partnership, went back to director at Vibe/Spin Ventures, will suc- media and entertainment analyst at A.G. press to print an additional 300,000 copies ceed Smith as Vibe editor. Wilbekin, Edwards. "In the absence of buyers, it sounds over and above its initial 1 million press run. 31, has risen through the ranks of Vibe from style editor since its launch in 1993. Smith joined Vibe in 1994 as its music editor, when the magazine was still owned by Time Inc. The magazine Safe Harbor in Danger was sold in July 1996 as a partnership between Quincy Jones and Robert Scheduling puts racy content on at 8 p.m.; Congress may react Miller, who now also owns Spin and Blaze, as well as a sports magazine divi- NETWORK TV /By Michael Freeman sion. -Lisa Granatstein The voluntary practice by the broadcast spicy Just Shoot Me fiussi 9 p.m. to 8, pushing networks of maintaining a "safe harbor" 3rd Rock From the Sun to 8:30. The TV -PG - Meyer Promoted to Chair hour of family programming in the first rated Just Shoot Me will go up against ABC's hour of prime time got pushed aside last similarly adult -oriented Spin City, Fox's half- Of Warner Bros. Studio week as several networks announced schedule hourAlly McBeal spinoff, and WB's Bu5. Warner Bros., as anticipated, (Media - changes involving adult content moving into Preston Beckman, NBC senior vp of week, July 19), promoted veteran TV early prime. The moves, designed to attract programming and scheduling, argued that executive Barry Meyer to the consolidat- young adults, could push Washington politi- putting on Just Shoot Me at 8 and Will & ed title of chairman and chief operating cians and children's activist groups to renew Grace at 9 provides stronger hammock officer of the Burbank, Calif. -based stu- efforts to legislate family viewing blocks. positions for 3rd Rock and the unproven dio. Also, in a move (continued on page 8) NBC reshuffled its Tuesday -night sched- Mike O'Malley Show at 9:30. ule for next season by shifting the sexually "It's a totally smart strategic move for BEAUTY MARKS AND BOOKMARKS. 1 in every 10 internet users reads Cosmo. That means, as part of Cosmo's special "Siteseeing" Section in December, you can tell 14 million fun fearless females where to find you.

1/4 page for $22K net. Find Associate Publisher Susan Plagemann @ 212.649.3280 or [email protected] Closing September 17.

COSMOPOURN fun fearless female PAGE 8 http://www.mediaweek.com August 9, 1999 MEDIAWEEK

MEDIA WIRE NBC in terms of being competitive for 18-49 racier programming scheduled for the 8-9 demos, but it's safe to say the so-called 'fami- p.m. hour includes NBC's Suriden4, Susan to decentralize operations and provide ly hour' has gone by the boards," explained and Veronica's Closet on Mondays and Friends direct oversight of the studio's sagging Paul Schulman, president of and Jesse on Thursdays; ABC's Spin City and motion picture division, Alan Horn, co- Schulman/Advanswers. "Needless to say, Spin It's Like, You Know on Tuesdays and Two founder of Time Warner -owned Castle City and Just Shoot Me Guys & A Girl and Norm Rock Entertainment, was named presi- are smartly written and onWednesdays;Fox's dent/COO of studio operations. are safe programs to be Manchester Prep on The new team replaces longtime co- in, so there is still a pre- Thursdays and WB's Pop- chairmen Bob Daly and Terry Semel, mium being placed on ular, also on Thursdays. both of whom resigned last month. Mey- them by advertisers." NBC's Beckman said er, executive vp and COO of War-ner Some congressmen are that marketplace forces Bros. since 1994 and a 28 -year senior upset over the moves. Sen. should decide what goes TV business affairs vet at the studio, has Fritz Hollings (D-S.C.), where: "Like any other overseen a TV production unit that has who proposed the Safe g genre, this is very cyclical been the No. 1 supplier of programming Harbor Act to keep adultIn a MG episode, both Will and and hit-or-miss business to the broadcast networks for much of programs out of familyGrace pursued the same man. in terms of finding the the past decade. A senior executive at viewing hours, was hop- best talent and writers to Time Warner, who requested anonymi- ping mad. "NBC's attitude has been 'to hell create more all -family shows. When someone ty, noted that Horn's "primary focus" with children,'"said Hollings spokesman comes back with the next Home Improvement will be the performance of the motion Maury Lane. "They care [more] about rev- or Cosby Show to reach broad family demos, picture division.-Alan Frutkin enue and revenue streams." Hollings' bill did we'll see another comeback." not pass but has gained more support each Dick Wolf, who produces Law & Order for ESPN Forces Cable Startup year. Lane indicated that when Congress NBC, has voiced concern over the scheduling returns, Hollings may bring it up again in of his new spinoff, Law & Order Special Vic- To Change Name, Logo lightof NBC's schedulingchanges. A tims Unit. Wolf believes that SVU, which ESPN last week succeeded in forcing spokesperson for Sen. Joseph Lieberman (D - explores sex crimes and is slotted for 9 p.m. CSPN (College Sports Production Net- Conn.), who has previously opposed Safe Mondays (8 Central and Mountain time), is work), a startup regional college sports Harbor but voted for it this year, said Lieber- too explicit for young viewers and should run service with 800,000 subscribers, to man may also act. after 10 p.m. Wolf said he has "lobbied" NBC

change its name and logo because it was Congress will have plenty to act on. Other to move the show. -with Alicia Mundy too similar to the 76 million -subscriber network's trademarked acronym. The Birmingham, Ala. -based network, which plans to program tape - delayed broadcasts of college football Daily'saDone Deal and basketball from the nine states that have Southeastern Conference teams, ALM eyes Sept. launch for weekday tab on transaction activity will now be called CS Southeast, said CEO Kirk Word. NEWSPAPERS / By Tony Case The two networks agreed on the Anew weekday newspaper serving up stands at a cost of $3.50 per issue. An editori- name change last week after a federal news and analysis on mergers and al staff of 55 will produce The Daily Deal, judge for the Southern District Court of acquisitions is set to debut Sept. 15. which is headquartered in New York. Bob New York City filed a judicial order for The Daily Deal, a tabloid -format, four- Teitelman, former editorof Institutional the name change, according to a state- color paper published Monday through Friday, Investor, is editor in chief. ment by ESPN. The order settles a law- and a companion Web site will be produced by According to the rate card, a full -page, suit filed by ESPN in July. The order New York -based American Lawyer Media. one-time color ad will sell for $6,500, black - stops Wood from using a logo or Inter- The paper and Web site-targeted main- and -white, $4,500. Publisher Larry Gelfand net -related identities for his service that lyat corporate executives,lawyers anddeclined to name any advertisers but said are "confusingly similar to those of investment bankers-willoffer breaking the paper's natural ad base includes invest- ESPN." Wood said his network decided news, feature stories and columns on merg- ment banking firms, accounting firms, law to change its name because it didn't ers and acquisitions, leveraged buyouts, cor- firms and other businesses involved in trans- want to get pulled into a protracted porate shakeups, initial public offerings, and actions. legal battle with the infinitely more the personalities behind them. Each day the The Daily Deal will stand apart from busi- powerful ESPN right before the net- paper will highlight a different industry: On ness and financial publications such as The work's Aug. 16 launch. Mondays the paper will look at media and Wall Street Journal, Business Week and daily "We felt that wasn't the best use of telecommunications deals; Tuesday's focus business papers because it is aimed at "deal - our time and energy, but we were flat- will be healthcare and pharmaceuticals. makers rather than shareholders" and focus- tered that we were such intimidating Initial distribution is 25,000 and an annual es solely on transactions, Gelfand said. "This competition," said Wood. -Jim Cooper subscription goes for $750. The paper will is a $2.3 trillion industry that doesn't have its

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AMC Parks in The Lot Classic movie channel weaves fact into latest original series CABLE TV /By Alan Frutldn With the Aug. 19 premiere of ers are giving The Lot a thumbs-up-if only AMC's original series The for maintaining AMC's brand. "We think it Lot,cable'sfirstclassic will do well," said Michael Greco, broadcast movie network is looking research manager for BBDO in New York. back for its future. "Every- "It certainly fits into the network's profile. thing we do tries to enhance And it gives them the opportunity to do orig- one's appreciation of great movies," said inal programming while keeping within the Linda Cardellini and Perry Stephens Marc Juris, AMC's senior vp of original pro- classic -movie genre." go behind the scenes in The Lot. gramming and an executive producer on the Also in the works for AMC is Paramour, a series. "What The Lot does is help viewers behind -the -scenes look at a gossip magazine, mary audience. "We are about great movies understand the framework for how movies which Juris said may also premiere next year. and the people who made them," Juris said. were made and the passion and stories Both of these original series follow in the "With The Lot, we hope we're improving on behind those movies." footsteps of the cabler's award -winning pro- the momentum we got with Remember Wenn Set in 1937 Hollywood, the comic melo- gram Remember Wenn. The series, which is by telling [the] stories behind the movies." drama revolves around a young actress' set at a Pittsburgh radio station just prior to Whether or not The Lot can beat Wenn's bumpy ascent to stardom. What is sure to World War II,premieredin1996 but numbers, its premiere underscores the cable distinguish the series from other behind - wrapped production in 1998. net's evolving marketing strategy. "It gives the -scenes programs is its blending of fic- Although ratings were not available for you a greater appreciation of what's on tion with historical fact. For example, one Wenn, its short life span suggests that the AMC," Juris noted. "And we hope that will episode incorporates the death of movie show's focus on the radio industry may not drive viewership to the rest of our product, star Jean Harlow into its plot, and another have been properly suited to the cabler's pri- which is exactly what we're trying to do." uses the Hindenberg zeppelin explosion as a story point. As well, many of the show's characters Imagine If Every Time You Moved You Lost are loosely based on actual personalities, ranging from gossip columnist Hedda Hop- 40% Of Your Furniture. per to millionaire recluse Howard Hughes. Series creator Rick Mitz says such narrative devices pay tribute not only to Holly- wood history but also to the cable net's target demos. "AMC's viewers are really smart about the movies," said Mitz, who also serves as an exec producer. "We filled these scripts with as many factual references as possible because they had to have something in there for those viewers. And it's cool to wink at your own audience." Moving Your 401(k) Funds Incorrectly Could Cost You. Another of the series' distinguishing fac- CallFor Your Free Information Kit Today. tors is the low -risk strategy being used to Moving funds from your former distribution. It clearly explains launch it. Although Juris declined to discuss Your employer's retirement plan could the pros and cons of each the show's budget, production costs are esti- nn distribution option, so you can mated at about $200,000 to $400,000 per cost you 40% or more of your sav- decide what's best for you. episode-asopposedtotheaverage ings in taxes and penalties. Remember, your retirement $850,000 per half-hour for network comedy series. Only four episodes have been shot to T. Rowe Price can help. savings have to last even longer date. "You never know how viewers will Call for our free kit on man- than your furniture. So respond," Juris said cautiously. But he noted aging your retirement plan 1-800-401-4570 handle them with care. that the cabler is in "ready mode" to green - light the series. If it does, a 13 -episode pick- Invest With Confidence up would debut next year. Although the four-part series will air T.Rowellicett For more information, including fees and expenses, request a prospectus. Read it carefully before investing. withoutcommercialinterruption-AMC IRAR049608 carries limited advertising that runs at the T. Rowe Price Investment Services, Inc., Distributor. end of films or programs-many media buy- Bob Guccione. Founder, Editor In Chief. THE SEXIEST PART OF OUR ANATOMY IS OUR BACKBONE.

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CABLE TV

The CabletelevisionAdvertising Bureau reported last week that basic cable posted record viewership in July in prime time that bested the combined audiences of ABC, CBS, NBC and Fox. According to CAB's analysis of Nielsen data, ad -supported cable's gross primetime U.S. household delivery averaged 23 million, with an average rating of a 23.1. During the same period, the broadcast networks delivered an average 22.4 million households and a 22.6 rating in prime time. For the last few years, basic cable has gained in audi- :1 ence over the broadcast networks, 1 which predominantly schedule reruns.

World Wrestling FederationEnter- tainment hopes to put a sleeper hold on Wall Street after filing an initial public offering to pin $173 million. And Newtto Boot The WWF IPO, which will sell off a minority stake of the company, will Former Speaker today joins swelled ranks of conservative talkers likely be offered in September. Funds raised will be used to pump up the RADIO / By Katy Bachman company's Internet presence and Former Speaker of the House and asa senior fellowatthe Washington, improve programming and post -pro- key Republican strategist Newt D.C.-based American Enterprise Institute duction facilities. Over the past two Gingrich has never been at a loss and as a distinguished fellow at the Hoover years, professional wrestling's populari- for words. So it would seem natural Institution at Stanford University in Palo Alto, ty has exploded with WWF's Raw Is for him to turn up in talk radio, the Ca. He said topics might include the possible War program on USA Network, which medium he credited with helping to impact vitamin E has on Alzheimer's or how dominated the ratings on basic cable usher in the first Congressional Republican one prison in Texas had only an 11 percent for the second quarter this year. The majority in 40 years. As he makes his debut recidivism rate compared to a 75 percent WWF has seen its revenues jump from today as a commentator on 12 radio stations national average. "I'm the only reporter in $81.9 million in 1997 to $251.5 million across America, he'll be joining about a America looking for success stories," he said. in fiscal 1999. The Stamford, Conn.- dozen syndicated, politically conservative But Gingrich also says he won't let go of based WWF is owned by Vince talk -show hosts who together reach 20-22 per- his politics. "I don't want to overcome the per- McMahon and his family. cent of the national radio audience, or some ception as a politician," he said. "Sometimes 40 million listeners each week. I'll do a timely story related to current public E! EntertainmentTelevision last week Can Gingrich make his mark in the talk policy." Good thing there's a presidential elec- named Stephen Croncota its new senior world, particularly with a show that lasts a tion coming. "With VP Al Gore in the presi- vp of marketing. Croncota comes to his mere 90 seconds each day? Premiere Radio dential race, there will be plenty of material new job from Cartoon Network, where Networks is betting he can, asking $6,000 for on which I won't be able to resist comment," he was senior vp a :60 spot, "a high price for an unproven said Gingrich. and creative show," according to one buyer who did not Sean Hannity, conservative co -host of director. In his want to speak for attribution. Neither Gin- Fox News Channel's Hannity & Colmes and new position, grich nor Premiere would disclose the value of afternoon radio host on WABC-AM in New Croncota will Gingrich's contract, but executives in the radio York, believes Gingrich could prove even direct E!'s cre- industry said the former Speaker's represen- more controversial than he was in the House. ative services, tatives were shopping his commentary around "You can be more outspoken [on the radio]. advertising and for something in the "six -figure" range. You can't do that in Washington; it's called a research, promotions and public rela- For someone used to the political plat- political gaff. I think [Gingrich] will find it tions departments. He will also oversee form, a 90 -second commentary may not seem freeing." brand -awareness strategies worldwide. like a lot of time. That doesn't phase Gingrich. Though the field is crowded, right -of -cen- Prior to his job with Cartoon, Croncota "As Speaker, you learn to make your point in ter talkers continue to dominate syndicated was marketing director for Conde Nast, 60 seconds. Now I have 50 percent more." radio and many of the nation's 1,100 AM where he was part of the launch team Called "The Age of Possibilities," Gin- News/Talkers. Of the 16 personalities who for Details. -Jim Cooper grich's show will afford him an opportunity made Talkers magazine's syndicated top -10 "to share with Americans what I'm learning" list (there are several ties), five are self- DIFFERENT BE TO ARE INC TIME ©19.'9 SUK CHRISTINE BY PHOTO

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522-3520. (212) at Caine Paul Advertising, of Publisher Associate our Call brand? your over flipping teens trendsetting million* 9.1 Want flip. you make to bound it's and issue- September our of back the to down upside bound It's -toppers. chart latest the on scoop inside the buyers newsstand gives edition special This PAGE 14 http://www.mediaweek.com August 9, 1999 MEDIAWEEK

described conserva- that they shy away tives. The other 11, from the L word." MEDIAVEEK. including maverick Tom Leykis, Editorin-Chief: Sid Holt Don Imus, shock WestwoodOne's jock Howard Stern liberal talker who Editor: William E Gloede and the paranor- Executive Editor: Brian Moran used to approach Managing Editor Keith Dunnavant mally obsessed Art political and policy News Editor: Michael Biirgi Bell,eitherdefy issues, has backed Departments Editor/Copy Chief: Anne Torpey-Kemph political classifica- away,goingfor Washington Bureau Chief: Alicia Mundy tion or offer health younger -targeted Senior Editors: Katy Bachman, John Consoli, Jim Cooper, and financial tips, FMtalkradio, Michael Freeman, Alan J. Frutkin, Lisa Granatstein as Reporters: Megan Larson, Lori LeFevre, Mira Schwirtz do Dr. DeanOpposites: Hannity (left) and Colmes which tends toward Media Person: Lewis Grossberger Edell and Ken and water -coolertalk Contributiq Writers: Marc Berman, Tony Case, Paul Colford, Dario Dolan. and shock value. Said Boortz: "Leykis is a lib- Verne Gay, Jeff Gremillion, Eric Schmuckler Even though conservative talkers haven't ID: New Media: Editor: Catharine P. Taylor; eral, but now he relies on entertainment val- Associate Editor: Sloane Lucas; Senior Reporter: Susan been making headlines like they did in 1994, ue rather than philosophy." Kuchinskas (SF); Reporters: Adrienne Mand; when Rush Limbaugh and other conservatives Others suggest that radio, for conservative Copy Editor: Samson Okalow were credited with turning out the Republi- listeners, is a balance for other mainstream Design Director: Trish Gogarty Art Director: Victoria A. Conte can vote, they haven't lost listeners either. media. "Radio is an oasis," said Hannity. Photo Editors: Marla Kittler, Kim Sullivan According to a Billboard format -share analy- "[Conservatives] view ABC, CBS, NBC as Assistant Photo Editor: Amy Moskowitz sis using Arbitron data, News/Talk stations politically biased. Radio is more participato- Circulation Director: Chn>topher Wessel; Circulation Assistants: commanded a 16.2 average -quarter-hour Matthew Lennon, Walter Korzeniewski: List Rental Information: ry democracy." Stephen McGovern (212) 684-4800 share in both winter '94 and '99. And despite The current political climate has also Mediaweek Online Product Manager: Peter Hobbs White House attempts to demonize conserva- played a part in bringing out conservatives. Directories/Publishing Dir: Mitch Tebo tive talkers as part of a "right-wing conspira- "In the '60s, liberals were going against the Conferences Exec. Dir: i O'Connor: Spvsr: Matthew Pollock; Fulfillment: Cathryn Weber: Conferences: 1-888-536-8536 cy," ratings have been holding steady, says establishment. They were in the majority for Conference Address: is is.;uhcCCk.com/adweekconf Michael Harrison, publisher of Talkers. so long, so now the conservatives are going Editorial Reprints: Reprint Management Services Whether or not that says something about against the establishment," said Colmes. And, -7 I 7-501-201)1 : c -mail: Sales(! rmsreprints.com the body politic is open to debate. But there he admits, conservatives have fire in their bel- Regional Sales Dirs: los Angeles: Charlotte Erwin; Boston: Ron Kolgraf; are myriad theories that attempt to explain lies. "They're angrier, they are more passion- NY Adv. Mgr Linda D'Adamo; Print Cabmen/ Mr: Richard Eydt; k why conservatives consistently outdraw liber- ate. They feel like they've been the underdog Acct. Mgr. Midwest: Scott Symington; kat. Mr: EAST: Michael Candullo, Randy Doran, Robert Hamerslough, Matt Panken, als and even moderates on talk radio. for a long time." Jennifer Pascal; LA: Wendy Hudson, Jacki Leigh; Midwest Tina Thirty-year Atlanta conservative talker Even with Gingrich joining their ranks, Campion; CLASSIFIED: Publisbw: Harold Itzkowitz; Sales Mars: Julie Neal Boortz, recently syndicated by Cox Azous, Wendy Brandariz, Gary Gomez, M. Morris, Kevin few believe conservative talkers will be the Radcliffe. Karen Sharkey; Assts: Michele Golden. Lindsay Boris Radio and MediaAmerica on 60 radio sta- force they were in 1994. "[Conservative talk- tions, says liberals have had little success in ers] won't provide as big a boost to candidates Marketing Services Assoc: Rachel Bell: Asst. Mgr. of Special Events: Betsey Merchandising & Promotion Coordinator,\ my Rose; Prosodies talk radio simply because of how they argue. as they did in the '94 elections, when talk Copywriter: Greta Libbey: Associate Creative Director Jeanne Geier "When it comes to carrying on sustained radio's political influence seemed to be at its Graphic Designer Elizabeth Tzitzis conversation, defending your ideas, answer- peak," said Howard Kurtz, media critic for Production Dir Louis Seeger; Dir. Planing b Ow: Adeline Cippoletti; ing questions, countering objections... some The Washington Post. Mr. Er Editorial Prod. Mar: Elise Echevarrieta; Asst Prot Ws: Lisa Ida, semblance of logic has to creep in your posi- Hannity, who said facetiously that he Matthew Karl, Noah Klein, Cindee Weiss tion. You listen to [liberals] and they don't hopes "we'll have a profound impact and [peo- Deputy Editor/Business Affairs: deal well with logic, and they don't like facts, ple will] vote the way I say," doesn't think con- hThn 1 OT,,g non so they fail at talk radio. They say 'I feel' servative talk radio can significantly move the Vice PresidentiCreatiye Director: versus 'I think.' The feely stuff won't fly VAalls IotaIonic political needle. "We do play a part. Listeners after a while." Vice President/General Manager. tune in as tensions build and as the race Louis Isidora "There are more conservatives and non- builds. But if we had so much effect, Bill Clin- Vice PresidentlMarketig: conservatives, rather than conservatives and ton would never have been elected." Mary Beth Johnston liberals," says Talkers' Harrison. "Liberal is On the other hand, berance of the 1994 elec- Senior Vice President/Marketing: just the absence of conservatism. There are a tion, politicians are paying increasing attention K,,,net k, whole bunch of independents, such as Judy to talkers and their role in the election dialogue. Executive VP/Editor-In-Chief: Sid 11,111 Jarvis. She used to call herself a liberal, got "It's now an accepted part of every politician's

Executive VP/Group Publisher: wise and now calls herself an independent." strategy," observed Kurtz. "Particularly in Michael E. Parker That doesn't mean that there aren't any local races, you want to be on with the host

President: liberals who proclaim their politics. "I never who has a big following back home." Mark A. Dacey had a problem calling myself liberal," As for Gingrich, he just wants to make his Chairman: John C. Thomas, Jr. declared Alan Colmes, the other half of Han- mark, using his name and his base of politi- BPI COMMUNICATIONS nity & Colmes on Fox News Channel and a Dam Gerald S. Hobbs; has. b CEO: John Babcock, Jr.; Ine. V P: Mark A. Dacey, cal followers to build his audience. "The key Robert J. Dowling, Howard Lander; k VP: Georgina Challis, Paul Curran, Anne late -night talk host on WEVD-AM in New test is whether I am saying something inter- Haire, Rosalee Lovett, Craig Reiss Vie. Plysidant Glenn Heffernan York. "I've taken issue with my fellow talkers' esting and controversial. I want people to say, not calling themselves liberal. It annoys me 'You know, I heard Newt this morning.'" 1999 The Box Worldwide. All rights reserved.

theyThe onlyorder music more networkof it. Show where them the what 12-34 you've crowd got. tells you what they want. When they like what they see, LA 310 441 8425 x224 NYC: 212 284 3530 PAGE 16 http://www.mediaweek.com August 9, 1999 MEDIAWEEK Local Media TV STATIONSNEWSPAPERSRADIO STATIONSOUTDOORMAGAZINES

GREEN BAY, WIS./TV STATIONS

Other localized programs include Ned the Dead's Demented Drive-in, a late -night cult -classicsfilmforum starringGreen Bay's own version of Elvira. It will debut UPN Affiliate Hits thisfallafterUPN'sSaturday -night wrestling fare at 11 p.m. Sunday afternoon's Popcorn Classics at 2 p.m. is also hosted by a local personality. Fifth -ranked WACY could stand to ben- High -School Turf efit from the sporty additions to its program lineup. The UPN affiliate earned a 1 rat- IN GREEN BAY, WIS., THE LOCAL HIGH - station is contemplating carriage of high- ing/3 share in households sign -on to sign -off school quarterback or point guard oftenschool basketball games in the spring, butduring May 1999 sweeps, according to becomes a household name before the seasonno plans are firmed up yet. Nielsen Media Research. ABC affiliate has begun. That kind of WBAT-TV, the perennial ratings leader, and high-school sports fever in CBS affiliate WFRV-TV both scored 4/17 in the 69th -largest television May. Both stations dropped from a 19 and market should bode well 20 share, respectively, over last year. WGBA for UPN affiliate WACY- turned in a 3/12 in May, while Fox affiliate TV, as it begins to regular- WLUK scored a 2/9. ly produce and broadcast Meanwhile, WGBA plans to launch more high-school football games news in September, but Harding declined to in prime time thisfall. explainfurtherforcompetitivereasons. UPN 32 High School WGBA currently airs 14 hours of news per FootballChallenge,shot week-an impressive number, considering it live, begins Aug. 27, airing started from ground zero five years ago. The every Friday night from 7- outlet switched from a Fox affiliation to NBC 9:30 p.m. "I think it's a as a result of the Rupert Murdoch New goodmove,specifically World station sweep in 1995. WGBAs 10 forGreenBay,"said p.m. newscast landed in second place for the Aaron Jais, a media buy- first time during May sweeps, earning a 13 er/plannerfor ArnoldCrazy for the pigskin: WACY will preempt UPN's share among adults 18-49. -Megan Larson Communications in Mil-Friday -night movie to carry high-school football. waukee."It'sa smaller market, pretty inclusive and very into high- By providing truly local programming, SAN DIEGO/NEWSPAPERS school sports." Jaisis considering buyingWACY also avoids appearing like a cookie- some spots on WACY's Football Challengecutterstation."Therearetremendous Arizona Republic Sells for Arnold's leading client, McDonald's. economies of scale in having big groups The idea-experimented with last year come in and buy one program for all 20 mar- Summer Beach Edition but carried out in full only this season-kets, but the reality is that what may work in ARIZONANS VACATIONING IN SAN DIEGO THIS originated with the programming depart-Miami may not work in Peoria," said Mike summer won't have to miss news from back ment at NBC affiliate WGBA-TV, whichHarding, CEO of Aries Telecommunication. home, thanks to an arrangement between operates WACY under a local marketing"A program decision is only a good decision The Arizona Republic of Phoenix and The agreement. Both stations are owned by sep-if it works in the local community." San Diego Union -Tribune. arate companies, WACY by Ace TV and "It helps us Davids compete against the The Republic's "Beach Edition"-a sev- WGBA by Aries Telecommunication Corp.Goliaths," added WACY/WGBA programen-day, condensed version of Arizona's Thestationsaretheirowners'onlydirector Joe Norred. largest newspaper-began running July 18 TV properties. Jais also noted that some of the programs in4,000copiesoftheUnion -Tribune. To make room for Football Challenge,carried on nascent nets like UPN and WBAnother 1,000 copies are sold at beaches, WACY will shift UPN's prime -time movie tomay be too "racy" for the older -skewing,hotels and tourist spots. The special edition Sunday afternoons at 4 p.m. The regularconservative Green Bay, which may prefer to will publish through Aug. 14. It's the first football season ends early in November, atwatch their kids playing ball. "It's a blue-col- time the Republic, which is owned by Cen- which point WACY will alternate play-offlar, big moral town," he said. "I don't thinktral Newspapers, and the Union -Tribune, a coverage with its UPN network lineup. The[UPN] prime time works in all cases." Copley Press paper, have collaborated. WE'RE MAKING MEDIA BUYING AS EASY AS YOUR CO-WORKERS

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SOUTHERN CALIFORNIA/NEWSPAPERS MARKET PROFILE Belo Adds Daily and Weekly DALLAS MORNING NEWS PARENTA.H.BELO agreed recently to acquire two Southern Cal- ifornia newspapers, The Hemet News and Portland, Maine Moreno Valley Times, from closely held Cali- BY MIRA SCHWIRTZ fornia Newspapers Partnership. The Hemet paper is published Tuesday -Sunday and has a weekday circulation of 11,660 and a Sunday circ of 12,250. Hemet is located in Riverside County, which is projected to be one of the fastest -growing areas in the state over the next decade. The nearby Moreno Valley paper is published weekly. Belo also owns the daily Press -Enterprise of Riverside. Belo publishing division president and DallasMorning NewspublisherBurl Osborne said the company wanted to expand its presence in the Riverside area's "civic and economic life." -TC

NEW YORK STATE/RADIO Grabbing Hold of Forever REGENT COMMUNICATIONS AGREED LAST week to acquire nine stations in two markets in upstate New York from Forever Broadcast- ing for $44 million in cash and 100,000 shares of Regent convertible preferred stock. The deal gives the Covington, Ky.-based radio owner a five -station cluster in Utica/Rome, N.Y., and a four -station cluster in Watertown, N.Y. They are both new markets for Regent, which currently owns 35 stations in 10 markets in Michigan, Ohio, Arizona, California and Minnesota. It's the third deal this year for Regent, which has pending the acquisition of 12 stations in three markets in Pennsylvania and New York. -KB

NEW YORK/NEWSPAPERS/INTERNET Times Links With TheStreet THE NEW YORK TIMES ANNOUNCED IT WILL establish a joint news operation with the financial news Web site TheStreet.com as portland, Maine, is a smallish cityfresh -food market) entirely through the part of the newspaper's mission to broaden (population 100,000) with a grand- combined efforts of the community and its Internet presence. The aim is "to keep our size sense of self. It's sophisticated local businesses, with none of the corporate Web audience abreast of business news as it enough to support a thriving arts tax breaks other cities have used to court happens," said Times executive editor Joseph scene but quaint enough to be fascinated national chains. Lelyveld. Original reporting will distinguishwhen a motorist hits a moose, the kind of "Mainers support other Mainers," said the report from the "cookie -cutter" business story that often leads the local television Holly Johnson, media director at Burgess coverage found online, Lelyveld added. news broadcasts. At once urbane and insu- Advertising & Associates. "There's a lot of Times assistant business editor Jack lar, the city is possessed with a strong appre- pride in who we are." Lynch will helm the operation, overseeing six ciation of its history and culture, which The city's community spirit is so strong, dedicated reporters. Costs will be split includes a local symphony, ballet and sever- in fact, residents' tempers have been known between the two companies. Last February, al theater companies. Portland recently to flare up rather fiercely. When Starbucks the Times announcedit was investingcompleted an overhaul of its downtown moved into a downtown location, someone $15 million in TheStreet.com. -TC (including the opening of a European -style lobbed a brick through the window in protest. a.^..S.Ala _'.4l.i1122A44tAs1AASAAAAA:k 14.1424414442.434444 Asixstaxx4142411.441414444141144444444.4141414-4v.r.t1441414444444.44441.2441443411W44244414e4141, 4.4444.34t.244441411444444444444.44444114442 "s..13.414444411514-3.444.414141.41124.424424 tr...-414t.11444.4.14444.11.4443,44414444 441 " itustaireasaassaiszatausuwar, ttallia.Alutataaattasamaimaitams4- liainiainstasamattamistaatratiour..- tlir-ttir.44.4414444.44411440141144 ...4144114.442343241.441144444444:41.4444474r. 1414,441,23444.4441111444444444444444144U 4441411411421444444.441424341441444444.11441 4 ..."444.444r,1" 1-44,,11.444144.4444.444444,1414 .-..V..14214.14411423124.41144141124310X412314444. st1.44 itt34143114141444.1441.444.41144112.234,.,444.4444414411144444.11.44::!, - 44.44.41.11.1,1143.44114444.144-

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Although the coffeehouse stayed, the city did not entirely begrudge the message. Newspapers: The ABCs "Now that the downtown is desirable, you see the national franchises moving in, but on the other hand, we don't want it to become Daily Sunday Daily Market Sunday Market neon and honky-tonk," said Donna Bras- CirculationCirculationPenetration Penetration sard, publisher of the local business maga- zineMainebiz,which ran an editorial on the Androscoggin: 39,700 Households issue suggesting that the community allow Portland Press Herald Telegram 534 2490 1.3% 6.3% corporate and local businesses to coexist. Lewiston, The Sun -Journal 23,069 25,511 58.1% 64.3% The potential of the nation's 80th -biggest Brunswick Times -Record 429 1.1% television market has not been lost on the biggest television companies. The city's top Cumberland: 100,600 news station, NBC affiliate WCSH-TV, was Portland Press Herald Telegram 46,744 62,268 46.5% 61.9% bought by Gannett early last year from a Lewiston, The Sun -Journal 1,017 1,288 1.0% 1.3% local owner. Last fall CBS affiliate WGME- Brunswick Times -Record 5,360 5.3% TV was sold by Guy Gannett Communica- tions-a locally based company that also Lincoln: 12,700 owns the city's daily newspaper, thePortland Portland Press Herald Telegram 3,471 5,709 27.3% 45.0% PressHerald-to Sinclair Broadcast Group. Brunswick Times -Record 402 3.2% ABC affiliate WMTW-TV, owned by Har- ron Communications Corp., which is locat- Knox: 15,200 ed in nearby Auburn, is also attempting to Portland Press Herald Telegram 1,886 3,397 12.4% 22.3% gather speed from the area's momentum by expanding its Portland studios and offices Sagadahoc: 13,200 this fall. Portland Press Herald Telegram 2,611 4,465 19.8% 33.8% Although NBC has been the market's Lewiston, The Sun -Journal 396 316 3.0% 2.4% leader in news for more than a decade, the Brunswick Times -Record 5,555 42.1% changes should increase the competition, said Dick McDonald, president of McDon- York: 66,200 ald Communications. Portland Press Herald Telegram 16,357 26,104 24.7% 39.4% "CBS is a strong contender, and I think Journal -Tribune, Biddeford 11,291 17.1%

they will be stronger under new ownership," 'Monday to Saturday only McDonaldsaid,whilethe moves by Source: Audit Bureau of Circulations the ABC station are "going to heat up the competition." NBC, however, has been able to engender experiments. It was the first station to add ato the news offered on the other stations," widespread loyalty in the market over time half-hour of news at 5 p.m. a few years ago, said Holly Johnson. and will be a tough nut to crack, McDonald wooing the female audience following The Although "Maine Point" has no imita- added. "They've managed to get the middleRosie O'Donnell Show with a health feature tors yet, the other stations did follow [audience]. They're very family oriented.during the program. Sports and money WMTW's lead at 5 p.m., adding half-hours They're warm." blocks are included at 5:30, as well as aof their own within the last year. WMTW Fox affiliate WPX-TV, owned by Pegasus once -a -week outdoor feature at that time, to gm David Kaufman said it has become a Broadcasting, is just outside the action with abring in a male audience. Their biggest gam- "horse race" between his station and struggling newscast at 10 p.m. The station ble, however, has been the addition of WGME at 5 p.m. Among viewers aged 25 to tried to increase its ratings last November"Maine Point" during the 6 p.m. news, a 54, WMTW scores a 1 rating, while WGME with a half-hour of news tacked on to the long -form feature introduced last year that and WCSH both get twos. WGME gm Alan primary 10 p.m. program. Although the sta- attempts in-depth investigations of local Cartwright declined to comment about the tion uses the extra time to add more localissues. Although the show has not bumped news race. stories and broaden their details, news direc- WMTW's numbers up beyond a one rating "For a market the size of Portland, an tor Kevin Kelly conceded that the ratings at that time period with viewers 25-54, news hour and a half of local news on three chan- don't support the addition. director David Baer said he's seen anecdotalnels is excessive, but they do it to compete," "We've noticed a decline in the demos evidence that the broadcast could be striking Johnson said. since going to an hour," Kelly said. "It's a chord with viewers. WCSH also dominates in the morning obvious the audience likes their half-hour at "There's been lots of criticism that T.V. from 6 to 7, when the station gets a 13 rating that time period because it's an early -to -bed doesn't offer in-depth stories, that it's morein households. The only other competitor at type of market." of a headline news service. This segment that time is WGME, which gets a 5 rating. WPXT also manages UPN affiliatewas offered in answer to those criticisms," While Portlandtelevision competes WPME, owned by New England Television, Baer said. intensely, its radio is fairly low-key. The con- through an LMA. That station airs no news. "That programming choice hasn't great- solidation of the medium in the last few Third -place competitor WMTW has also ly affected their Nielsen audience, but it years has helped it compete more effectively recently attempted a few programmingoffered an alternative news feature formatwith television, industry observers said. How to reach someone who might buy stock with Charles Schwab PAGE 24 http://www.mediaweek.com August 9, 1999 MEDIAWEEK

the state's 17 communities, according to Gary Stack, director of marketing for the service. "It's the highest in the country for one cable system," Stack said. Portland's television and radio may be in for some big changes from their new owners, but last fall's sale of its daily newspaper, the Portland Press Herald, has hardly caused a ripple. The daily was sold by local media family Gannett to the Seattle -based Blethen family, owners of three dailies in Washing- ton state, including the Yakima Herald- Republic. The change means very little in terms of editorial or advertising alterations, said Ted O'Meara, director of marketing and communications for the paper. For now, the new owners are satisfied with making some operational tweaks. There was no loss of employees, and the transition has been "very smooth," O'Meara said. "They seem committed to taking what is here and working with it," O'Meara added. Portland's waterfront remains active year-round and is the city's cultural hub. What is there is significant. The paper is an award -winning daily (it was named New "Formerly, radio was too expensive to your message in Auburn," warned Ron England Newspaper of the Year seven times buy on a cost -per -point basis because you Frizzell, president of Down East. in the last eight years by the New England had to buy too many stations, so television Both radio and television in all parts of Newspaper Association) with a wide audi- prices dropped to nearly radio's levels," said Maine have tough competition from cable, ence. Its primary readership is in Portland, Dick McDonald. "Now radio can sell a bet- which is primarily operated by Time Warn- (the Lewiston Sun -Journal serves both ter value." er. While cable's 68 percent household pen- Lewiston and Auburn), but its Sunday edi- The radio market is now owned by three etration in Portland is about equal to the tion, the Maine Sunday Telegram, is circulat- large companies: Saga Communications nationalaverage,itsRoadRunner ed statewide. owns six stations; Fuller -Jeffrey has seven; cable/modem service has really taken off Both the weekday and Sunday editions and Down East Broadcasting has five. The throughout the state. have lost circ in the last year, according to Fuller -Jeffrey properties are currently being Established two years ago, Road Runner the Audit Bureau of Circulations. The daily sold to Citadel Communications. That sale has a 13.4 percent household penetration in has a circ of 71,411, as of March, down from is expected to conclude this fall. Although buyers say the big owners have in turn hiked rates at their stations, there is Radio Ownership little waste within a buy because the stations can offer superior reach. For example, Saga Communications owns the top three stations Avg. Qtr. -Hour Revenue Share of in the market: country station WPOR-FM, OWNER STATIONS Share (%) (in Millions) Total news/talker WGAN-AM and hot main- Saga Comm. Inc. 3 AM stream -hits station WMGX-FM. Combined, 3 FM 35.9% $8.4 47.2% those outlets claim about 26 percent of the listening audience 12 years and older. Fuller -JeffreyBcstg. 1 AM "Everyone has settled into their niches," 6 FM 31. 0 0/0 $6.9 said Cary Pahigian, gm of WMGX and vp 39.2% at Saga. Down East Bcstg. 2 AM Fuller -Jeffrey has nearly as big a block of 3 FM 9.2% $1.9 listeners as Saga-about 31 percent total, to 11% Saga's 36 percent. Down East, whose sta- Mariner Bcstg.Ltd. 1 FM 1.6% $.4 2.2% tions are located in Auburn, the state's second-largest city, about 35 miles north of Vacationland Bcstg. 2 FM 2.6% $.35 1.9% Portland, claims the largest audience in that city. About 18 percent of the Portland mar- Includes only Stalin Is with significant registration in Arbi-Jon diary returns and licensed in Portland, Maine,or immediate area. Ratings information provided by Arbitron, Fall 1998 book: 'eyenue information provided by Duncan's Radio MarketGuide, 1999 BIA ket lives in Auburn. Research, 1998. "Buying in Portland does not accomplish How to reach someone who might buy Charles Schwab

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where else." ago economically," Girr said. "There's some Radio Listenership Portland readers are getting tourist action on [the newsstands] and we've even more of their own. The gotten subscriber interest." Avg. Qtr. -Hour Share city's staple read is Portland The city's potential is also heating up its Morning Evening Magazine, a glossy with a circ of small-business magazine industry. The 5- STATION FORMAT Drive, 12+ Drive, 12+ 10,000. Published by locally year -old, Portland -based tabloid Mainebiz, a WPOR-FM Country 11.4 7.5 based Sargeant Publications, the statewide business magazine, was bought magazine has had little compe- WGAN-AM News/Talk 10.4 6.4 early this year by Boston -based Worcester tition in its 15 -year tenure- Publishing Ltd. The book has a controlled WMGX-FM Hot Adult Contemp. 9.7 8.4 until now. The city's booming circ of 13,000. Another 1,000 copies are sold WJBQ-FM Adult Contemp. 6.1 8.4 magazinemarketrecently on newsstands, said publisher Donna Bras- WBLM-FM Album -Oriented Rock 5.9 6.4 attracted a newcomer, a quar- sard. terlycalled PortCityLife. "The city is really growing, which is one WYNZ-FM Oldies 5.1 5.9 According to co -publisher Mark reason Worcester bought the magazine," WCYY-FM Modern Rock 4.9 8.4 Girr, the magazine's restaurant Brassard said. WHOM -FM Soft Adult Contemp. 4.9 7.3 guide and articles ranging from Another magazine covering Southern Portland'sprivate WZAN-AM Sports/Talk 4.7 2.8 education Maine business is Business Profile, published options to profiles on the local by ZTG Publishing. Its controlled circ of WMWX-FM Hot Adult Contemp. 2.7 1.4 television personalities serves a 7,000 is sent out to mostly small businesses Source: Arbitron, Fall 1998 Radio Market Report broad base of readers. Its initial in the greater Portland area. press run of 11,000 was mostly Outdoor in Maine has been outlawed by controlled,withabout700 the state for the last 10 years, according to 72,086 at the same time last year. The Sun- copies sold on newsstands. Karen St. Clair. Bus advertising and kiosks day paper declined from a circ of 119,790 to Girr said he had been interested in start- inside malls are available. Greenland, N.H.- 117,703 this year. ing the magazine for the last 10 years, but it based Alternate Transit Advertising oper- Meanwhile, the city's alternative -weekly only began to come together when advertis- ates the transit ads while Outdoor Systems is readership is getting more choices. The Cas- ers recently showed interest. the primary operator for mall advertising in co Bay Weekly, the city's only alternative "It wouldn't have made sense five years Auburn and south Portland. paper for the last 11 years, will be competing with an offshoot of the Boston Phoenix, which hopes to expand its New England cir- liNielsenRatings/Portland, Maine TV culation with a Maine edition. The Portland Evening and Late News Dayparts Phoenix will debut in September with a circ of 40,000. The growth and breadth of Portland's Early News arts and entertainment sceneis what Time prompted Phoenix parent to develop the new Network Station Rating Share regional edition, said Phoenix marketing 5-5:30 p.m. NBC WCSH 6 18 director Mike Bornhorst. CBS WGME 7 21 "It's a city with a thriving cultural scene, ABC WMTW 3 9 with a growing population. It's progressive, UPN WPME 1 it's arts -oriented, and in cities like that we've 5 5:30-6 NBC found we can make an impact and publish a WCSH 9 25 very vital newspaper," said Peter Kadzis, CBS WGME 8 22 editor of the Phoenix newspapers. ABC WMTW 3 8 Phoenix's parent also opened radio sta- UPN WPME 2 4 tion FNX in Portland last month, simulcast- 6-6:30 NBC WCSH 19 37 ing the alternative -music programming on CBS WGME 13 its Boston station, WFNX-FM. The intelli- 25 gent commentary on the station about film ABC WMTW 3 6 and politics will complement the paper's, UPN WPME 1 2 Kadzis said. Late News Casco Bay publisher Julie Watson says 10-10:30 she isn't worried about the competition. The FOX WPXT 2 5 Phoenix's heavy editorial focus on Boston- 10:30-11 FOX WPXT 1 3 based and national news will not hold water 11-11:30 NBC WCSH 7 33 with Portland readers, she maintains. CBS WGME 4 20 "Our content is all local. When our ABC WMTW 1 readers want to know what is going on in 5 UPN town, they'll pick up our paper," Watson WPME .2 1 said. "They want to think for themselves. Source: Nielsen Media Research, May 1999 They don't want the same papers as every- What role do you want to play in the revolution? One day, in the middle of doing something else, it hits you: This is an extraordinary time. The Net is transforming how we work, play, learn and live. The way you view this time of opportunity is the way we at IBM view it too. Discover what you're passionate about, and work among other people who also treasure those flashes of perspective that remind us of how lucky we are to be hard at work in this historic time.

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www.ibm.com/whywork PAGE 28 http://www.mediaweek.com August 9, 1999 MEDIAWEEK MOVERS The Media Elite NETWORK TV Lee Gaither has joined NBC Entertain- Edited by Anne Torpey-Kemph ment as vp, Saturday morning and family programs. Gaither was director of narrative series for the Disney Channel since February 1997 and served a previous stint as original series consultant Splendor in the Grass for USA Network. heglitterati tripped the lights fantas- James Truman. ticlastweek at the summer's hottest Brown (in white) meandered through the TV SYNDICATION ticket, Talk magazine's extravagant party chatting up her guests, with a security Lenn Goodside has been named direc- launch soirée. Some 800 invitees counted as guard in tow who murmured into his headset tor of Paramount Domestic Television's the cultural elite were ferried off Manhattan with her every move: "Tina Brown is going to Leezatalk show, which is moving off to Liberty Island, where bottomless barrels of the bathroom." NBC's daytime schedule and into syn- shrimp and vast spreads of cheese awaited. After spectacular Grucci fireworks, dication. Goodside, a 17 -year directing Agency execs, media moguls and a veteran at Tribune Broadcasting - strange brew of celebs, including owned KTLA-TV in Los Angeles, was Sahnan Rushdie, Dr. Ruth and director ofKTLA Morning Newssince Blondie, sipped Chardonnay against 1991. a picture -perfect sunset backdrop. As the guests ambled around the TV PRODUCTION Statue of Liberty, they came upon Dannette Herman has been renewed an expanse of trees festooned with as coordinating producer of the Acade- Chinese lanterns, tables set by the my of Television Arts & Sciences'51st water's edge overlooking Manhattan, Annual Primetime Emmy Awardstele- and pillows on the grass. With the cast, which is set to air Sept. 12 on Fox. New Age -y notes in the air, the scene Herman has served on theEmmypro- was pretty trippy-think Picnic, with duction team for six years. hostess Tina Brown, Talk editor in chief, subbing for Kim Novak. TV STATIONS A cluster of Hearst editors, Colorful lanterns and throw pillows set the Jane Robelot, a CBS News anchor and including Esquire's David Granger mood forTalk'scoming out party. correspondent since March 1995, this and Marie Claire's Glenda Bailey, fallwill join Meredith Broadcasting- buzzed around a beaming Hearst Magazines Queen Latifah called everyone to the stage, owned CBSaffiliateWGNX-TV in president Cathleen Black while a star -struck where Talk publisher Ron Galotti gave a mer- Atlantaasco-anchor(withCalvin Michael Clinton, senior vp/chief marketing cifully brief rap. The good vibrations contin- Hughes) of the 5, 6 and 11 p.m. news- officer, recounted his ferry ride with Madon- ued through the night, and each guest left casts...MichaelWeiner, manager of na and Demi Moore. Also spotted making with something to talk about: the premiere planning and financial analysis for Tri- the rounds was Conde Nast editorial director issue of Talk. -Lisa Granatstein bune BroadcastingCo. since 1997, has been promoted to director of finance for Tribune -owned Fox affiliate KCPQ- TVinSeattle...NancyNydam has joined WSVN inMiami as assistant Benchley Faces Biggest Roleto Date news director. She had been executive peter Benchley traditionally does a British sailors shipwrecked in the jungle to producer at WISN-TV in Milwaukee. cameo in any film or TV adaptation of exiled leper. He certainly looked the part. his novels, but he got "The only thing I thought RADIO quite a bit more face time for after it happened was, 'Oh my Kippie Romero has been named to the his most recent part. A few God, they're going to have to new post of vp/training and director for days before filming for an rewrite the part because I've theRadio AdvertisingBureau sales episode of upcoming syndicat- been beaten by an 'ugly' stick,'" academy. Romero was formerly sales ed series Peter Benchley's related Benchley, who created manager of AMFM-owned KZSN-FM, Amazon, the Jaws scribe had a Amazon for domestic syndica- KEYN-FM, KFH-AM and KQAM-AM in run-in with a school of jellyfish tion by Eyemark Entertainment Wichita, Kan....RichardRochawas that left him with a faceful of starting in September. named general manager of Radio Unica welts. But rather than resched- As it turned out, the facial 1150 AM inDenver. Most recently, ule the shooting, the writers misfortune had an upside: Rocha served as regional sales manag- reworked the script and Benchley got his first speaking er for The(continued on page 31) changed Benchley's part from Amazon's Benchley part, all of eight lines. descendant of 17th century suffered for his art. -Michael Freeman Th,\ oreE

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Rudy Gaskins York film company Sound One working on projects such as Fran- VP, On -air Promotion, Court TV cis Ford Coppola's 1984 The Cotton Club. He left Sound One in the late '80s to make his own films, including a profile of Kevin After weathering the ownership struggle that stalled Court Lee, a self-proclaimed former black revolutionary, then took a job TV's programming and funding for more than a year, Rudy as associate producer for a WNET documentary on child devel- Gaskins is now poised for a big promo- opment in different cultures. That project pro- tional push. Thanks to the significant budget duced one of the highlights of Gaskins' early that new owners Time Warner and Liberty career: an interview with Nelson Mandela Media are throwing behind the cable network, about his childhood. Gaskins went on to do a Gaskins has more muscle to package and pitch follow-up project called Childhood in America its newest programming. for WNET and a child -focused documentary A four-year veteran of Court TV, Gaskins is for PBS' Nova series. already busy creating buzz around Homicide Gaskins' career turned to television pro- and Cops, the network's high -profile acquisi- motion in 1993 when WNET stopped pro- tions under new president and CEO Henry ducingdocumentaries.After a "perma- Schleiff, and he will have a new slate of origi- lance" stint in ABC News' advertising and nal programming to promote as the network promotions department, Gaskins jumped to develops more of its own shows. Court TV to become the director of on -air "We're coming out ofdifficult growing promotion. pains and finding ourselves with new, interest- Currently working on packaging original ing programs to develop," says Gaskins, who fall launches such as Live From Cell Block F, is targeting a younger, more female audience. Mob Connection and D.C. Insider, Gaskins is Gaskins has spent his career crafting com- looking forward to the next few months: "[It] pelling stories. A native of Washington, D.C.,Court marshall: Gaskins is will be the most exciting time in Court TV's he graduated from NYU's film school in 1983shaping the "integrity" of the history because we have a lot of fun projects and found work as a sound engineer at Newnew lineup. on the creative side." -Jim Cooper MEDIAWEEK August 9, 1999 http://www.mediaweek.com PAGE 31

MOVERS

(continued from page 28) Weather Chan- PRINT finance for Conde Nast. He had been with nel's Latin American interests in Sandra Guzman will leave her position as Bertelsmann A.G. as seniorvpof Miami...Marilyn Kushak, vp/marketing and editor -in -chief of Latina to pursue televi- finance...PC World editor -in -chief Cathryn sales for Midwest Family Broad- sion ventures for Allegro and Essence Baskin has been promoted to vp, editorial casting-ownedWMAY-AM, WNNS-FM Communications, co -owners of the title. director...Michelyn Camen has been pro- and WQLZ-FM inSpringfield,Ill.,was Latina executive edi- moted frombranddirectorfor Good appointed to the National Association of torSylviaMartinez Housekeeping to vp and director of brand Broadcasters radio board. will act in Guzman's development for Hearst...Lee Wilcox has place until a replace- left her position as vp CABLE TV ment is named... of marketing at Wei- VH1 has upped Jane John Grogan has derPublications to Lipsitz to vp, series been named manag- join U.S. News & development.Lipsitz ing editor for Rodale Grogan takes WorldReport, The willmoveto Los Press'OrganicGar- root at Rodale Atlantic Monthly and Angelestooversee dening. Previously he Fast Company as the development of al Lipsitz moves was with The Sun -Sentinel inFt. Laud- senior vp of market-PC World genres, including ani- to L.A. for VH1 erdale, Fla., where he served in a variety of ing...TheNew York ups Baskin mation, sitcoms, reali- positions, incuding metro columnist and Times Co.haspro- ty -driven programming and dramas. Lipsitz bureauchief...Kathryn Keller, former moted Jonathan Landman to metro editor had been director of development for VH1 senior lifestyle editor at Self, has joined of The New York Times, replacing Joyce in New York, responsible for the develop- Country Living's Healthy Living as execu- Purnick, who is stepping down to return to ment of hit VH1 shows such as Pop -Up tiveeditor...JohnBellando hasbeen writing columns. Landman had been editor Video and Rock Candy. namedseniorvpofaccountingand of the paper's "Week in Review" section,

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American Women in Radio and Tele- vision will hold its annual conven- Media Notes tion Aug. 18-21 at The Drake Hotel in Chicago. The event will include ses- NEWS OF THE MARKET Edited by Anne Torpey-Kemph sions on media convergence and leadership. Contact: 803-777-2005. Friedman Shows Gamesmanship Kissinger Taps Execs for Studios USA The National Association of Broad- Harry Friedman, the producer of Columbia In his first staffing announcements since casters 1999 Radio Show will be pre- TriStar Television Group's top -rated Wheel being named president of Studios USA Tele- sented Aug. 31 -Sept. 3 at the Orange of Fortune and Jeopardy! syndicated strips, vision last April, David Kissinger has named County Convention Center in Orlan- has been promoted to executive producer Marcy Ross as senior vp of comedy pro- do, Fla. The event will focus on sta- for both game shows. Friedman began his gramming and Dan Pasternack as senior vp tion management, programming and producing tenure with Wheel of Fortune at of drama programming. Ross joins the Barry marketing. Featured speakers include in 1995. In 1997, Friedman took over the Diller -owned USA network TV production FCC Chairman William E. Kennard. reigns of Jeopardy!, which has been the sec- unit from The Jim Henson Co., where she Contact: 800-342-2460. ond -highest -ranked show in syndication for served as vp of creative affairs since 1986. 14 consecutive seasons. Pasternack previously served as vp of cre- Women in Cable El Telecommunica- ative affairs since 1997 at Granada Enter- tions will host an executive develop- Hiatt to Host Sessions tainment, where he oversaw the development ment seminar Sept. 8-10 at the Syl- Singer/songwriter John Hiatt has been named of NBC's upcoming fall drama Cold Feet, van Dale Ranch in Loveland, Colo. host of public television's critically acclaimed Showtime's Beggars & Choosers and Fox's Contact: Laurie Empen at 312-634- Sessions at West 54th. He replaces David defunct Holding the Baby. Pasternack 2353. Byrne, who served as host of the hourlong replaces William Hamm, who will serve as a musical -performance series for the '98-'99 creative consultant to Studios USA during The Television Bureau of Advertising season. The third season of Sessions begins in the transition period. will present its 1999 annual forecast- October on public TV stations nationwide. ing conference Sept. 9 at the Time MTV Awards Life Building in New York. Contact: Journal Seals KMIR Deal Ricky Martin, the Backstreet Boys and TLC 212-486-1111. Milwaukee -based Journal Broadcast Group are among the artists set to perform at the has completed its previously announced 16th annual MTV Video Music Awards. This The Radio -Television News Directors acquisition of Palm Springs, Calif., NBC affil- year's award nominees list is topped by Korn, Association will hold an Internation- iate KMIR-TV from Desert Empire Televi- which scored nine nominations for their video al Conference and Exhibition Sept sion Corp. Kalil & Co. brokered the sale. Freak on a Leash. Martin (Livin' la Vida 20 -Oct. 2 at the Charlotte Convention John LaPorte, former executive producer of Loca), TLC (No Scrubs) and Will Smith Center in Charlotte, N.C. Contact: news at Journal's Milwaukee NBC affiliate (Wild Wild West and Miami) tied with six 202-775-3527. WTMJ-TV, was named news director. noms each for their videos. The awards, to be hosted by Chris Rock, will be broadcast live Price WaterhouseCoopers will hold PBS Signs Nelvana for Weekend Kids Fare by MTV from the Metropolitan Opera House its 1999 Global Convergence Sum- PBS has entered into a $40 million, multi- in New York City on Sept. 9 at 8 p.m. mit Sept. 30 at The Marriott Marquis year deal with animation company Nelvana Hotel in New York. Contact: Deborah to produce a weekend -morning block of chil- Citadel Bulks Up in Baton Rouge Scruby, 212-259-4250. dren's fare, it was announced during the Citadel Communications has agreed to pur- final weekend of the recent TCA tour in chase KOOJ-FM in Baton Rouge, La., from American Express Publishing will Pasadena, Calif. The creative force behind KTBT Radio Broadcasting Co. for $9.5 mil- present a Luxury Marketing Summit the animated Tin Tm series will bring several lion, giving it six stations in the market. Oct. 17-19 at the Arizona Biltmore children's book favorites to the small screen, Citadel already owns WXOK-AM, KQXL- Hotel. The event will feature leading including Corduroy, the bear with the miss- FM, WEMX-FM, WKJN-FM and WIBR- marketers, producers and retailers of ing button; and Maurice Sendak's Seven Lit- AM. The transaction brings Citadel's radio luxury items and brands. Panelists tle Monsters. Nelvana has secured 50 percent holdings to 84 FMs and 35 AMs in 22 will include Marian Salzman, director of the backing for the projects. markets. of the brand futures group, Young Er Rubicam. Contact: 212-706-1630. NYT Digital Center Welcomes Outsiders CPB Sets List -Sharing Guidelines The New York Times Co. will offer its Nor- Inthe wake of the controversy over public Magazine Publishers of America will folk, Va.-based digital operations center to radio and TV stations swapping their donor present The American Magazine other non -owned outlets beginning Jan. 1. lists with Democrats and other political Conference Oct. 28-31 at the Boca The center, which opened in December groups, the Corporation for Public Broadcast- Raton Resort Er Club in Boca Raton, 1998, is designed to remotely operate analog ing recently set new guidelines to bring the Fla.. Contact: 212-872-3700. and digital TV stations anywhere in the practice under control. Under the new policy, country. stations must certify that they have not sold, Measure, research tarcet Advertising andAudiences A One -Day Training Course with Demonstration Workshops Thursday, November 11, 1999 The Millennium Broadway Hotel New York City

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or other product sales. Under the new legisla- Media Notes tion, called the Deceptive Mail Prevention and Enforcement Act, companies like Pub- CONTINUED lishers Clearing House and American Family Publishers will be required to clearly inform recipients of the rules and regulations that rented, leased, loaned, traded, given, donated, does not include Sinclair's six radio stations in have often been left to the fine print. Mailings transferred or exchanged membership or St. Louis, which along with one TV station must now clearly state that no purchase is donor names with any candidate for public could go to Emmis Communications via a necessary to enter the contest and that a pur- office or any political committee or organiza- deal with former Sinclair exec Barry Baker. chase will not increase the odds of winning. tion that supports candidates for public office. Baker acquired the rights to the stations Stations must also keep accurate records and through his employment agreement. The deal Fast Company to Launch Net Spinoff be able to produce them on request. Failure to will double Entercom's radio station holdings Net Company, a spinoff of Fast Company will comply with the guidelines will disqualify a and boost its rank from No. 6 to No. 5, edging launch on Aug. 24. Devoted to digital busi- station from receiving federal money and out Cox Radio, which was also bidding for the ness, the quarterly from U.S. News & World CPB support. Sinclair stations. The only market in which the Report will be distributed to Fast Company two overlap is Kansas City, where Entercom subscribers and available on newsstands. XM to Go Public will have to spin off four stations to comply Washington, D.C.-based XM Satellite Radio, with ownership rules. The announcement CTN Extends Reach to Campuses one of the two companies that plans to offer comes one month after Sinclair, which also College Television Network has acquired 100 digital radio channels direct to consumers owns 58 TV stations, announced it was advertising and promotions company Market via satellite late next year, has filed an initial mulling a sale of its radio properties. Place Media and its subsidiary All Campus public offering worth $172.5 million. It will Media in a $30 million deal. The acquisition trade on Nasdaq as XMSR. XM's competitor, Industry Standard Adds Staff of MPM, which sells and distributes advertis- New York -based CD Radio, already trades The Industry Standard announced a number ing to targeted markets such as college cam- on Nasdaq as CDRD. of new appointments last week. James Fal- puses, allows CTN to offer its clients broader lows, former editor in chief of U.S. News & marketing programs. CTN reaches 1,300 col- BBC to Provide Satellite Programming World Report, will join as a regular colum- lege locations with its single channel broad- XM Satellite Radio has announced that BBC nist, writing every other week. Amy Bern- casts, magazine and Internet services. World Service will join its lineup of 100 digi- stein, editorial director of Brill's Content, tal radio channels. The BBC channel will be a will join The Standard as executive news Survey Charts Online Ad Spending mix of 60 percent news and 40 percent other editor. Thomas Goetz, formerly of The A recent Myers Group survey of advertising programming. In addition, the BBC will make Wall Street Journal, has been named New executives on online advertising predicts that its archives available for use in original XM York news editor. online ad spending will hit $2 billion in 1999, programming. To fill up 100 channels, XM experience a slight downturn in 2001, then has struck similar deals with other content Senate Passes Sweepstakes Bill surge to $32 billion in 2005, commanding 8 providers such as USA Today, Black Enertain- The Senate unanimously passed a bill last percent of all ad spending. About 80 percent ment Network, Radio One, Bloomberg News week to prevent direct -mailing companies of the survey respondents cited targeting pre- Radio and CNN/Financial Network. from running misleading sweepstakes mail- cision as the reason they considered online ings in order to boost magazine subscriptions advertising. Rate Changes Afoot at IV Guide Among several pending changes at TV Guide, the title will reduce its rate base for the second time in less than a year. Starting with the TP Fuels Dateline Segment Aug. 28 issue, the rate base go from 11.8 mil- Teen People and Dateline NBC have teamed up foran entireepisode of the Peacock lion to 10.8 million. Also, ad rates will drop by net newsmagazine focusing on teens and violence. The special segment,titled Teens 8.4 percent to $139,400 for a color page and and Violence: What do we know, metal mil $116,150 for a black -and -white, and the cover what can we do?,will offer a dis- If2! price will increase 30 cents to $1.79. The title cussionbetween Teen People's also plans to launch three new editions and a "Trendspotters"reportersand spinoff: Guide's Ultimate Cable, a "mature DatelinecohostKatieCouric. edition," a Spanish insert and TV Guide Scheduled to air Aug. 11, the pro- Celebrity Dish, a monthly cooking mag set to gram is an extension of the special LT1ris debut in November. The other new editions report inTP's September double dare to get are expected on newsstands later this year. issue, which sports a"flip-flop" here'srichhow cover to promote the issue's Music and omeng Mart ,` Entercom Balloons With Sinclair Deal 2000. It's the biggest ever for the natecollege gdoe Entercom Communications, owner of 42 sta- Time Inc. title at 326pages. TPand tions in eight markets, has agreed to purchase Datelinehave collaborated before,Between TP's first flip-flop covers is a 43 radio stations in nine markets from Sinclair on shorter segments. special report on teen violence. for $821.5 million in cash. The transaction 41/'

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Reach. Response. Results:m MEDIAWEEK August,9 1999 http://www.mediaweek.com PAGE 39 41. The House last week passed a bill permitting states to haul out-of-state companies into federal court for violating local alcohol sales restrictions. Originally meant to ban online sales of alcohol to minors, the bill became a dirt -world attack on alcohol e -commerce sites, protecting local distributors from virtual competitors. An amendment that would similarly restrict gun sales online, however, was declared out of order. (Half the House Judiciary Committee didn't turn up to vote, including chairman Henry Hyde.) Microbrews are apparently more deadly than AK -47s. Bottoms up.-Sloane Lucas interactiven ews (d)deadline ESPN Revamps Pay Area Lycos, mySimon Tout Sports portal ESPN.com, New York, today relaunches its ESPN Insider premium area. The revamped section will be a vir- New User Guides tualsportsclub,offering enhanced By Sloane Lucas content and exclusive "members only" benefits, such as discounts on ESPN on - Searchpowerhouse Lycos and shopping According to Lycos product manager Mike and offline products. Fans willhave bot mySimon both inked deals with Active Genstil, the search giant wanted to try out the unlimited access to ESPN Insider for Research which they hope will not onlyguides before announcing and expanding any $4.95 a month or $39.95 annually. provide added value and much coveted stickiness deals. Attracted to what Genstil calls the Guide's to their sites, but provide yet another source of "traction," Lycos is now planning to add more.In E -Dialog Tackles NFL the works: a date finder to help romantics plan Lexington, Mass. -based opt -in e-mail detailed market research data for them to mine. firm E -Dialog today kicks off its direct Active Research, San Francisco,isa the perfect night out, an option to narrow your marketing partnership with the National provider of Web -based market research and search for the perfect national park in which to Football League, New York. E -Dialog automated search services that, from a con-vacation and a guide to choose an online broker. will develop a campaign, beginning with sumer standpoint, provide content on products MySimon in late August will begin utilizing an e-mail newsletter, to build relation- through its Active Buyer's Guide, located at thethe Guide in a more traditional manner, to help ships with NFL fans online. dot-com URL of the same name or as a privateconsumers decide exactly what to buy before label back -end option sending the mySimon Free Access for Surfers on other sites. From a shopping bot scurry- San Francisco -based "virtual" ISP researchstandpoint, ing across the Web for Surfree.com in the fourth quarter will deals. This marks the roil out its new proprietary e -tool, The the Guide helps gather SurfBar, a free-floating window that will data on consumer first in a series of new serve ads to Surfree.com subscribers in behavior, which is then features for the site. exchange for reduced rates. Depending sold to marketers. "Being an unbiased on the amount of ads viewed, users can TheGuidetakes act/ye shopping site is very receive discounts on their $14.95 users through a series esearch importanttomySi- monthly fee for unlimited usage until the of questions that help mon," said Josh fee is eliminated. Users can also opt -out them narrow choices. Lycos and mySimon will both incorporate versions Goldman, mySimon of the Active Buyer's Guide into their sites. of viewing ads, but will pay the full fee (Everything from President and CEO. For Internet service. DVDs to vacuums are listed.) Manufacturers pro- "It's something we take very seriously. The Active New Shoes Site, Dude vide detailed descriptions of products and the site Buyer's Guide fits in with our vision, because it A new site for Gravis Footwear, then offers links to retailers. The site even helps shoppers determine what they want with- designed to appeal to skaters and board- searches auction mainstay eBay to find whatout being self-serving." ers, goes live today. The Burlington, Vt., items up for bid might match user criteria. Both Santa Clara, Calif. -based mySimon and company's site also is a base for corpo- The Lycos deal, the early stages of which Waltham, Mass. -based Lycos will share ad rev- rate and dealer communications. took effect a few months ago, will be announced enue with Active Research, which will offer the Consumers can check out product pho- officially today. Rather than provide consumer data it gathers to each respective site. tos, then locate the nearest dealer while electronic data or appliance run -downs, Lycos "Lycos represents the real flexibility of our listening to music loops from indie label has commissioned Active Research to createapproach," said Active Research CEO Tom Boom Records, San Francisco. Paris DuBois, adding that the combination of the France, Portland, Ore., designed the site lifestyle guides that allow users to determine 2 -year -old Active Research and "mySimon really using identity work by CINCO Design things like the perfectly matched pet or the Office, also Portland. ideal city to move to. represents the next generation of shopping." IN IQnews Zapa.com "Arrives" at New Distribution Pact BY ADRIENNE MAND-Zapa.com, whose claim sites for small businesses. The company pro- to fame is its Gizmozanimated Web compo-vides short, easy Web addresses that all begin nents, is poised to begin distribution of its with arriveat.com. "A lot of our users will have technology via free domain registration com- an interest in using Gizmoz," he said. pany Arrive.com in return for referring Arrive.com currently is paid on a per -click Zapa.com visitors to Arrive's site. basis for driving traffic to affiliate sites. It Gizmoz, which include greeting cards, pho- also will provide advertising on its own site to albums and original animated characters, and users' homepages, Foux said, and it plans are Javascript programs with animation, to begin brokering domain names. sound and moving text thatcan beused on Zapa.com,which launched Gizmoz in Websitesandin April, recently provid- e-mail. Arrive.com pro- ed its Web IDz Gizmoz vides URLs to Web -personal information masters for free and cards that can be dis- says it has registered tributed to others on 50,000 users since its the Web-to instant April launch. messagingsoftware The distribution Zapa.com's Web gadgets and "gizmoz" company Tribal Voice, deal works with Tel will be available to Arrive.com users. and soon will distribute Aviv -based Zapa.com's those and other Gizmoz viral marketing business model to propagate to members of chat community Chatropolis. the use of Gizmoz. Co-founder Yossi Amossi Surfers who make Gizmoz earn points said that while neither company will be paid toward cash and products whenever a brand- for the referrals, their communities will grow ed Gizmo is passed on to other users, Amossi Zapa.com, however, creates some Gizmoz with said. Gizmo recipients also get coupons space for advertising, and will split revenues for products. with advertisers who use them. It also will In addition to Web IDz, Gizmoz include as. 'e -5-6a.1K.gK ..70-5 '''' s -502 -s introduce commerce -enabled Gizmoz and will Characterz, animated cartoons whose faces CC§ co ,-e 5- _,* 7- § ?,-- vi ,o6a.= earn revenue through sales. are photos sent by the Gizmo creator. , h, stT o miTi :...m...5. Gabriel Foux, vice president of softwareZapa.com also provides animated welcome kl. °'.gg c,a development at Miami -based Arrive.com, said g) ,:. E signs and rollover buttons for Web sites, and a Wa 9-°''.., most of its users make personal homepages orGagz Gizmo that provides jokes. Agei0.6-2, . 0 gr.2, Ee2 L- %. 5-6° t..sr. 5. ; 'F,,' -5 W a.H, ag;-, 52jat3 3°62 PO 1:g! "V 0.. 3 LaunchPad Re-emerges 6O;7: '15 Et 61:g a. ,^ c,-a , is Str.,° o e ,S. IP l'w-E. ,7,8--" =,o i ... 2,, With EntryPoint Identity R ..-s. !..< al.',; ;#2,- 8=R;cag,.. ET., i BY SUSAN KUCHINSKAS-LaunchPad Tech- ed under the moniker streaming media). 3 N.. . .y. gi 27m. e, 3 nologiesthis week heralds its reinvention as EntryPoint has pared down the informa- c.-4 ,,c i - a a. a c, 753, C EntryPoint and the beta release of a newtion pushed from the Web, and instead ..5,e.. '"-.3 Et"- 61 g 3 -- product with the same name. It's a free "desk- provides links for those who want to download F- `..". = .?,-, 62, ali° top companion," one of a new genre of appli- more. Content comes from more than sg r, " -s5 28 ;-3. cations that reside inside the user's computer30 PointCast partners including Reuters, 3g h: and add functionality to accessing the Web. Associated Press and S&P Comstock. A movable tool bar, EntryPoint offers a "We wanted the opportunity to take [Point- scrolling ticker and icons for news, finance, Cast's] news component and add itto shopping, general information and search. It [eWallet's] commerce component," said Fran- combines features from LaunchPad's original cis Costello, former LaunchPad COO, now product, eWallet, introduced in NovemberEntryPoint president and CEO. For now, 1998, with some of those from push media PointCast will be supported for existing users. company PointCast, which San Diego -based EntryPoint is ad -supported with paid -for LaunchPad bought last May. merchant buttons, ads in pop-up screens and PointCast's product was criticized for hog- banners on the EntryPoint site. Ads can ging bandwidth and slowing down computing, appear in the news ticker, while offers for delivering information to desktops using the credit cards can pop up when a user selects a now reviled "push" method (since rehabilitat- competitor's card with which to shop. III Where business is going:' BY THE TIME YOU FINISH THIS SENTENCE, CNET WILL HAVE SENT 10 QUALIFIED LEADS TO ITS MERCHANT

Our audience is certainly no stranger to shopping and buying on the Web, whether it's computers, cars,gadgets, vacations or stocks. And when they find what they want, they buy. With an average of 130,000 qualifiedleads referred to our merchant partners each day, it's clear our users click with online advertising. In fact, we have over 8 million unique users a month. Nearly all of them intend to purchase computer-related products within the next year. So shouldn't you be buying online media where buying decisions are made? Find usatCNET.com/media.

The source for computers and technology. C NET. corn

I GADGETS I HELP I AND MORE NEWS I INVESTING I REVIEWS I PRODUCT COMPARISONS IPRICESI TECH AUCTIONS PAGE 42 http://www.mediaweek.com August,9 1999 MEDIAWEEK Ad Shops Upgrade Databits Oxygen Media, New York, the online and cable BY ADRIENNE MAND-In the quest toprovide solutions at DoubleClick, said the agreement to women's network founded by Geraldine Lay - advertisers with insight into their audiences use Mediaplex's Mobile Java Objects (Mojo) bourne, acquired the Girls On network of content and the effectiveness of their ads, ad network technologywillallow DART tobetter sites from Concrete Media, DoubleClick, New York, and ad managementtarget campaigns. New York. Terms were not system AdKnowledge, Palo Alto, Calif., this For example, a commerce site could serve disclosed. The Girls On Film, week will both introduce initiatives that provide an ad offering a special price for items based Girls On TV, Girls On Music and Girls On Books new data to gauge return on investment. on how many are in stock. "[DART] identifies properties will join Oxygen's group of sites. While the new offerings in some ways mim- the consumer, and Mojo will create the most ic those provided by other rival shops, theyrelevant marketing message," explained TFA/Leo Burnett Technology Group, Chicago, represent a trend among media shops toMediaplex chairman and CEO Gregory will open a full -service subsidiary in San Fran- provide more and better data mining technolo- Raifman. In addition, Mediaplex has hired cisco. Robert Ahearn, previously director of gy. "We've had the cry going out across theDoubleClick to handleitsad delivery, business development with Euro RSCG World- wasteland of Internet advertising for ROI overpreviously done in-house. Terms of the multi- wide, Marketing Services Network, was named the last year," said Jim Nail, senior analyst at year deal were not disclosed. president. Five employees will staff the office, Cambridge, Mass. -based Forrester Research. AdKnowledge's new data mining tool, with 22 planned by year's end. The agency DoubleClick is bolstering its DART forDataDNA, is part of its eAnalytics group, expects$14million in billings from the office. Advertisers ad serving service with technolo-which includes its Advisor tracking service and gy from San Francisco -based MediaplexVoyager Profile demographic system. The Sega of America, San Francisco, named Bask- providing "enterprise information," such as system tracks what an impression did over ing Ridge, N.J.-based AT&T's WorldNet service the inventory availability and pricing, to bettertime. The technology will record what user was preferred ISP for the Dreamcast game console, target ads before they are served. AdKnowl- exposed to what ad and, even if they don't click which includes a 56K modem and Web browser. edge's new service helps determine the effec-through, the system will track that user until Dreamcast buyers will have full Web access from tiveness of a campaign that has already run. they find their way to the advertiser's site. This the Dreamcast Network gaming portal. Sega also David Rosenblatt, vice president andoffers data that links impressions to hits, named IGN.com, San Francisco, the exclusive general manager of closed loop marketingregardless of click -through. news and reviews provider for the network.

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boasts more than 1,700 participating radio stations and 200 -plus TV stations. Buyers also BuyMedia Sells TV, Radioreceive a certificate for a bottle of wine from Virtual Vineyards for every order they make BY SUSAN KUCHINSKAS-BuyMedia.com's complete offering by the end of the year. Steve through the service. online broadcast buying service is ready for Pechman will lead Adauction.com's broadcast One downside, per users: BuyMedia.com's prime time. Today the Burlingame, Calif, com- sales effort as vice president and general man-application lets buyers include a preferred con- pany claims to be the first out of the gate to ager, broadcast. tact's name but not change the fax number. allow buyers to purchase first -choice TV and Participating TV and radio stations pay Broadcast media buyer Bridgette Zellmann of radio advertising online. BuyMedia.com commissions on each order CSK Automotive in Phoenix, Ariz., has been a The system lets media buyers automatethey receive; non -participating stations remain beta tester for two months, and said she might buying and selling spot ads. Since 1996, aboutpart of the system, however, so that buyers have thrown in the towel if it weren't for the 50 shops have beta -tested the system as the have access to the entire marketplace. (Buyers free wine. "It's easy and it saves you a little company continued to add functionality. "We are incented to choose participating stations, time because you're not standing at the fax believe we've now perfected the system andtagged with a dollar sign, with a 2 percentmachine," Zellmann said, "but at the same launched a final product that has the capability rebate on buys through them.) The service time, I can't fax exactly where I want to." of achieving the volume we expect to receive," said president and CEO Michael Jackson. BuyMedia.com has re -written its system using Java technology, beefed up servers and Bey, added security, Buy.. authenticated by ..mess VeriSign, a Mountain View, Calif. -based Doyou seefolds Free Buyer Blembersl, provider of encryp- Jab Ors:mm..11w, tion technology and securitycertifica- tion. A Web interface COnecting the Buyers Br Maws el orflight? Brodcast Adrortislag allows media buyers BuyMedia.com will offer to search for televi- broadcast buys online. sion and radio stations that match their preferences, to create and distribute their avail requests, and to finalize the buys. BuyMedia supports several of the most - used media software products, including Strata, SmartPlus and CoreMedia, and offers anelectronicinterchangesystemfor sending data. If BuyMedia.com claims to be the first, it certainly won't be the last. Nipping at its heels is San Francisco -based Adauction.com, which last week officially announced that it, too, would eventually launch a division to sell broadcast using its auction format; its president and CEO, Chris Redlitz, said he expects to have a

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Desktop helper application maker Mare, Scotts Valley, Calif., today launches a radio 24 campaign for its personalized Web link. Creat- ed by Darien & Kilburg Advertising, San Francisco, the $500,000, eight -week campaign will run on 12 Bay Area stations, with the potential to expand nationally. Spots pro- MEDIA mote a sweepstakes and a rewards program through MyPolnts, San Francisco. IT'S ABOUT TIME PAGE 44 http://www.mediaweek.com August,9 1999 MEDIAWEEK

Would You Like A Online School Guide Tempts College Users Car With That? Just in time for the back -to -school rush, CollegeU.com today officially opens its virtual doors to the public. The Englewood Cliffs, New If you're going back to school this September, you'll needa way to get there, Jersey -based CollegeU.com is a college guide and that raggedy model you're still driving from the last decade just won't do.A free to students, parents and alumni. It offers variety of e -commerce providers are trying to take the fuss and registered users virtual discount coupons to be muss out of buy- redeemed at campus -area vendors. ing a car by making it easy to jump online, pick a make and model and haveit Local merchants who advertise on individ- delivered to your door, sort of. While none of the big automakers allowyou to buy ual campus microsites will receive placement in exchange for providing discounts and offers direct (yet), new tactics spurred by competitors like Autobytel.com havecaused on their products and services to students. unpleasant haggling with pushy sales reps to fade into history.-Samson Okalow "That's when the product really starts to work, for students CollegeU.com1 and for advertisers," Top 10 'Stickiest' Auto Sites By Age, June 1999 NNW said Jeremy Liebhoff, director of sales and business devel-

SITE AVERAGE MINUTES SPENT/MONTH (AGES 18-49) opment at CollegeU.com. "Students are sav- ing money, and we encourage businesses to Carpoint.com 25 be as creative as possible on their discounts." Autobytel.com 22 The Web site features local information on where to eat, shop and live, and gives access Cars.com 21 to campus administrative information. Col- Autoconnect.com 18 legeU.com provides e -tools for student Chevrolet.com 16 stringers who input data into college- customized "modules." Toyota.com 14 Additionally, CollegeU.com builds what they Autoweb.com 11 call "survival guides" for campus communities, including school information, bulletin boards 4adodge.com 10 for jobs, housing and student opinions. Carprices.com 9 Liebhoff wouldn't elaborate on the revenue Ford.com 7 model, saying only that CollegeU.com will be primarily advertising -supported. Student stringers are compensated for contributing. At launch, there will be microsites for Unique Visitors By Gender, June 1999 approximately a dozen colleges in the north- east region, with a nationwide rollout expected 0 300600 900 1200 1500 over the next six months.-Kipp Cheng

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Cars.com movers Chris Marriott has been appointed to the Autoweb.com new position of senior vice president, director of client services at Snyder Communications' Ford.com circle.com, Wilton, Conn. He previously held Autobytel.com the same title at Think New Ideas, New York ... Laura Durkin was promoted to vp of Fox Chevrolet.com News Online, New York. Durkin was previously a senior producer at the Fox News Channel Females (18-49) ... Toyota.com E! Entertainment Television, Los Angeles, IN Males (18-49) promoted Doug Sylvester to senior vp, new Autoconnect.com Total (age 2+) business development, strategy and online operations. Sylvester was previously vp, new Fordvehicles.com business development ... Laurel Wyner Dunlea joined E! Online as vp, marketing. Honda.com Wyner Dunlea was most recently vp of marketing for Bizbuyer.com, Santa Monica, Calif. ... Goli Sheikholeslami was promoted to general manager of CondeNet, New York. Media Metrix defines unique visitors as the actual number of users who visited each Web site, without duplication, Sheikholeslami was previously director of once in a given month. More than 40,000 individuals throughout the U.S. participate in the Media Metrix sample. Media K Metnx business development. PEOPLE'S DECISION # :4-0 0 2 >> AUTOMOTIVE

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CONSUMER REPORTING FROM ACTUAL CONSUMERS deja Share what you know. Lean wt -at you don't. PAGE 46 http://www.mediaweek.com August,9 1999 MEDIAWEEK Setting Their Sites On Generation"Y" Should Marketers Hop On the Teeny -BopBandwagon? By Kipp Cheng Bolt.com president and CEO There's a youthquake trembling across teens must navigate through Dan Pelson (left) America and the seismic tremorswhile they're online. In the argues that rumbling through the corridors of pop wake of schoolyard shooting teens and the culture and the economy are affecting Internet-despite sprees, such as the Columbine alarmist news everything from movies and television tragedy, old guy and gal pundits reports to the programming tospendinghabitsand were often quick to point out contrary-are a purchasing trends. Little wonder, then, that the evils of this thing called the good match. He advertisers have finally caught on to the Internet and equally quick to urges advertisers to earmark dol- country's current obsession with all things vilify teen users for spending lars for Web Teen by aggressively chasing the mindshare more time online looking for marketing if they and dollars of the "it" demo of the moment, bomb recipes-and the hate want to woo the Generation Y, a.k.a. teens age 12 to 19. mongering Web sites that host lucrative According to U.S. Census projections, Generation Y them-thanforusingthe contingent. Gen Y is 30 million strong and growing, Internet for homework and nearly three times the size of the aging and Bible study. passétwenty- and thirtysomething In reality, though, adults Teen site Generation X. Add to Gen Y's enormous may not havegiventeens Bolt.com (below) now claims to cultural influence the expendable cash burn- enough credit for their ability to have 1 million ing holes in their $150 Tommy Hilfiger jeans discern what's good and what's registered and they become a big-time target, indeed. bad content online. Boltsters. "The demographic of Generation Y, "I think the thing adults growing as rapidly as it is, and the emer- need to know about Generation gence of the Internet really highlights the Y is that they're a generation of tot ri4ollo hafeez I importance of Gen Y in the entire economy," multimedia, multitasking peo- H1111 m the foothills of the Sierra Mendes m Califointa things are college Soy So, "I,110, says Jim Johnson, chief operating officer at ple,"says really heating up, Han a 4in.r SusanMernit, wonderful summa day whermier you are and But only if he's a weed dont sweat too much Drop me a B/NI 0uPVIEi Alloy, the New York -based offline girlz and directorof new mediaat Love bieuer Loaner & Uncut boyz-gear catazine that boasts 2.5 million TIPIIIIMP Pr..6/,1,90 react.com, the New York -based Better than the ewe Too Wanna be merit.; of the day, members on its e -commerce site. crude? Pont Gen Y e-'zine. "Teens are typi- Todey's etilhiloye by LLPL,E.ba

. While Hollywood and trend watchers cally on the phone, with the . . 40Bol;1',41Y'4_71.1 Poor and all haste birthday, Whetb a Ms knowing you lie NeNe leilrn today, so send them I have already jumped on the teeny -bop band- computer on, surfing the Web, could be Worm two wagon, it was only recently that Web lemsgeors months? instant messaging or chatting New leserl iS8,11.1,E companies finally stepped up to the tattooed, Tired of the same of icons, Well Affiot They_Oldol Tell YOU and either listening to music or Men, go and outfit your Profile mth Alavtfallisa pierced some brand-spenkin'-new ones. tncluding Mutt poem happen to andhair -jeweledmassesby watching the television, all at tom dasignad by Boll members CItck your high school friends? addressing this lucrative audience with Web the same time. That's just stan- sites featuring sticky teen -oriented content dard operating procedure for them." teens really are paying attentionand and compelling e -commerce offerings. So while the exact same attention divid- advertisers are breaking through theclut- So what's taking big name advertisers so ing activity was termed "slacking off" a half ter. And unlike their slacker predecessors, long to identify and serve this highly prized generation ago, the born -with -a -mouse -in- Gen Y is actually getting involved. audience on the Web? hands Gen Y-ers have cleverly recast their "There's a gorgeous convergence going The somewhat stealth nature of Web split -focus endeavors as "multitasking." on here," says Dan Pelson, president and enterprises aimed at teens is perhaps due to Contradictory to teens' spread out approach CEO of Bolt.com, which now claims 1 million all of the bad press and negative media to receiving and participating in media, pur- registered users to its service. "It's teen attention focused on the many minefields veyors of teen content are convinced that empowerment with technology, media and Got the click -through blues? Go beyond the banner with Talk City.

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Chicago 312.9571230 Dallas 512.266.2622 Detroit 248.474.7681 Los Angeles 310.876.1040 Newport Beach 949.646.9070 New York 212.931.6930 San Francisco 415.331.3030 PAGE 48 http://www.mediaweek.com August,9 1999 MEDIAWEEK

611.16 61 atlrp

shop communications. The argument that the LL! 6,1 Sm a "NW New York -based Alloy (left) tar- Internet and teens are bad news together treutett gets male and female teens with we think is bulls --t." lasidt FUlog... both an offline catalog -magazine Sound oil on the Alloy monsoon boards) dr it yintrsell The grown-up media preoccupation with cher* oot the new August calendell 0 PAW and a corresponding e -commerce Score amazno sayings with CDNOY.1 the hazards of the Internet may be ground- Ask Tucker EretfallrnoformAis friend maw site which to date boasts 2.5 mil- biusic News Metathca Royal Crown Politics lion members. ed in some anecdotal evidence, but the Revue and morel tr 6 nweirs Deal of the Day Hag Venal),SWeater- simple fact is that teens today have the JustSD adrkr 6 art4161 gel a trap [Mabel win pins attractive one-two punch of thick wallets 16011116 buoy Lycos-owned Tripod recently and plenty of free time. And despite their ramped up efforts to lure a Gen Y s trot rt Raab audience by launching TeenSpeak overall cynicism, teens are, in fact, receptive Cc,,e manram - Intl (below), an online forum for teens to marketing messages, as long as those to air their issues. messages are pertinent, well -executed and enticing. to be sitting in front of a television a lot." "I think teens today are more jaded, a bit Nielsen Research has found that younger more skeptical than we were at that age," teens today watch less television than 18-49 says Brad Mehl, vice president of marketing year -olds but spend more time online than at Bolt.com. "Teens readily reject false any other demographic. Marketing to teens images. If a marketer is being dishonest, it on the Web therefore gets them where they will ring false to them. They have highly live, or at least where they surf.

sensitive B.S. detectors that just go off the "Traditional media products for 1, 04.44.Online charts if they're lied to." teenagers, by and large, are dumbed down," nn."..Nw.,... Card-carrying members of Generation X says Margaret Gould Stewart, general man- 4:70t.6.114 - 24 may look at their upstart rivals with a bit of ager at community site Tripod. "They don't Tomo1.1n envy or scorn, but the reality is that Gen Tolliroa row. le

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THE ENTERTAINMENT CAPITAL OF THE WEB August 9, 1999 Culture 1 CULTURE TRENDS

Billboard's Top 15 Singles MTV Around Compiled from a national sample of top 40 radio airplay monitored by Broadcast Data Systems, top 40 radio playlists, and retail and rack singles sales collected, compiled, and provided by the World SoundScan. This Last Peak Wks on Week of 8/2/99 Week Week Pos. Chart Title Artist MTVMandarin 1 1 1 6 Genie In A Bottle Christina Aguilera 2 3 1 8 Bills, Bills, Bills Destiny's Child Artist Title 3 16 3 11 Tell Me It's Real K -CI & JoJo 1. Lee Hom Julia 4 2 1 12 Wild Wild West W. Smith/D. Hill/ KMD 2. A Mei Don't Put the 5 5 1 13 If You Had My Love Jennifer Lopez Salt Over the 6 4 2 11 Last Kiss Pearl Jam 3. Richie Ren Night/2 7 7 7 12 All Star Smash Mouth 4. Coco Lee You Make Me 8 6 6 16 I Want It That Way Backstreet Boys Feel 9 8 4 15 Where My Girls At? 702 5. Na Ying Willing To Lose 10 15 10 4 Summer Girls LF0 11 9 4 14 It's Not Right But It's OkayWhitney Houston MTV Latin America (North Feed) 12 13 12 6 Jamboree Naughty By Nature 13 11 4 18 Fortunate Maxwell Artist Title 14 14 14 12 I Will Remember You Sarah McLachlan 1. Mana Se Me Olvido... 15 10 1 17 Livin' La Vida Loca Ricky Martin 2. Backstreet Boys I Want It That ©1999 Billboard/SoundScan, Inc./Broadcast Data Systems Way 3. Shakira Inevitable 4. Enrique IglesiusBalilamos 5. Aleks Syntek Sexo,Pudor Y In 1989, teens Larimas hung out at the malls CI= So where do they Artist Title 1. Backstreet BoysI Want It That hang today? Way 2. Raimundos Mulher De Fases 3. Aerosmith Full Circle 4. Mariah Carey I Still Believe Bolt.com is the number -one teen -focused 5. Geri Halliwell Look At Me site on the Internet. By far. Over 1,000,000 registered members Ein2= 2.8 million visits per month* 90 million page views per month* Artist Title 30 -minute average user session* 1. Lou Begga Mambo #5 www.bolt.com 2. Linda Otpusti Menia Tap in. For more information,contact 3. Mihey&Inna StillTuda Jeanne Sachs at (212) 620-5900 ext. 291, 4. Legalny Bizness visit bolt.com/info, or e-mail us at [email protected]. Pachka Sigaret 5. Eminem Guilty * Nielsen VPro Podit ©1999 Bolt Media Inc. All rights reserved. Conscience From broadcasting to film, from Marketing and Advertising publishing to video, there are more Mon. 6-8 p.m., Aug. 30 exciting media opportunities than NYU Midtown Center, Room 421 ever. Join NYU's faculty and program Sports, Entertainment, and directors as they answer your ques- Events Marketing tions and help you decide which Wed. 6-8 p.m., Sept. 1 direction to take. NYU Midtown Center, Room 415 Come to as many events as you Public Relations and like, with no cost or obligation. No Corporate Communications need to call in advance. For a free Thurs. 6-8 p.m., Sept. 2 bulletin, call 212-998-7080, or NYU Midtown Center, Room 411 visit www.scps.nyu.edu. Book Publishing Wed. 6-8 p.m., Sept. 8 FREE INFORMATION SESSIONS: Master of Science in Publishing Main Building, Room 507 Thurs. 6-8 p.m., Aug. 19 Direct Marketing NYU Midtown Center, Room 1023 Thurs. 6-8 p.m., Sept. 9 11 West 42nd Street Main Building, Room 507 Film and Video Production Master of Science in Tues. 6-8 p.m., Aug. 24 Direct Marketing Communications Main Building, Room 713 Tues. 6-8 p.m., Sept. 21 31 Washington Place NYU Midtown Center, 4th Floor New York University is an affirmative action/equal opportunity institution. Magazine Publishing ©1999 New York University School of Continuing and Professional Studies Tues. 6-8 p.m., Aug. 24 NYU Midtown Center, Room 713 Broadcast/Cable and NEVVYORK The Business of Entertainment t5.1YFR5ITY Mon. 6-8 p.m., Aug. 30 School of Continuing and Main Building, Room 713 Professional Studies Culture 2 August 9, 1999 CULTURE TRENDS

MTV's The Hollywood Reporter's Box Office For weekend ending August 2, 1999 BUZZWORTHY This Last 3 -Day Days Total Week Week Picture Weekend Gross In Release Gross Sale

Buzzworthy songs are usually 1 New Runaway Bride 35,055,556 3 by new, up-and-coming artists 35,055,556 who MTV believes have special 2 17 The Blair WitchProject 29,207,381 19 36,140,299 potential. Of the videos MTV 3 New Deep Blue Sea 19,107,643 5 25,164,533 designated as Buzzworthy, the vast majority have been 4 1 The Haunting 15,256,799 10 63,966,505 certified gold or platinum. 5 2 Inspector Gadget 14,131,868 10 47,851,589 6 3 American Pie 6,784,260 24 77,159,480 Week of 8/2/99 7 4 Eyes Wide Shut 4,320,243 17 48,652,355 Artist/Group: Macy Gray 8 5 Big Daddy Song/Video: "Do Something" 3,558,738 38 152,661,284 Director: Mark Romanek 9 10 Star Wars: Phantom Menace 3,420,720 75 408,597,032 The voice of Macy Gray is a won- 10 8 Tarzan 3,035,186 47 158,352,002 drous thing. It can be as intimate 11 6 Lake Placid 2,679,079 17 26,606,388 as the wee small hours or as excit- 12 9 The Wood ing as a packed nightclub, dis- 2,570,771 17 20,594,390 armingly sweet on one song, 13 7 Wild Wild West 2,503,573 33 108,878,844 harsh and raspy on another. The 14 12 The General's Daughter 2,284,984 45 97,758,300 obvious comparison is to the post- 15 11 war Billie Holiday, but there are Drop Dead Gorgeous 1,766,480 10 7,991,044 traces of other singers both leg- 16 13 Arlington Road 1,335,511 24 22,242,239 endary and little known: Abbey 17 14 Austin Powers 1,231,068 53 198,003,561 Lincoln, Betty Davis, Nina Simone, Karen Dalton, Tina 18 15 South Park 902,152 33 49,893,282 Turner. Yet in the end, Macy 19 16 Muppets From Space 887,582 19 14,103,440 Gray sounds like no one but her- 20 18 Notting Hill 884,995 self: Within eight bars of any 66 111,679,705 given song on her debut album, 21 19 An Ideal Husband 825,627 45 15,682,922 "On How Life Is," the voice is 22 31 The Matrix 612,428 124 168,932,002 unmistakable. 23 20 The Mummy 510,725 87 153,112,105 Artist/Group: Len 24 26 T -Rex: Back to the Cretaceous 411,701 283 27,811,855 Song/Video: "Steal My Sunshine" 25 22 Run, Lola, Run 331,092 45 3,322,794 Director: B-Rad/The Burger Pimp 26 25 The Red Violin 273,588 52 6,940,186 27 24 Entrapment 261,948 94 86,712,959 Len, a new -to -this -side -of -the- border beat outfit from Ontario, 28 28 Everest 238,514 514 69,086,557 Canada, gets off to a flying- 29 27 Tea With Mussolini 208,133 80 13,038,687 saucer -sized start on their major 30 30 Buena Vista Social Club 191,033 59 label debut, "You can't Stop the 2,938,708 Bum Rush," with their infectious- 31 35 Island of the Shark 155,740 101 2,310,423 ly poppin' "Steal My Sunshine" 32 21 Summer of Sam 152,958 31 18,845,489 (currently distinguishing itself on 33 29 Instinct the Go soundtrack). It's the per- 141,539 59 33,648,989 fect summer song-the kind you 34 44 The Dinner Game 140,942 297 1,522,156 can't help but get addicted to. 35 41 Africa's Elephant Kingdom 118,897 458 13,801,274 ®1999 The Hollywood Reporter ©1999 MTV CLASSIFIED ADVERTISING/August, 1999 Page Cl EAST SERVICES & RESOURCES Minimum run for any ad is one calendar month (3,4 or 5 issues, depending on the month). play monthly. ALL ADS ARE PREPAID. Monthly, quarterly, semi-annual and annual rates New ads, copy changes, and cancellations are due by the third Thursday of the current month available. Orders and copy must be submitted in writing. Mastercard, Visa, and American for appearance the following month. RATES: $43 per line monthly; $270 per half -Inch dls- Express accepted. Call M. Morris at 1-800-7-ADWEEK. Fax 212-536-5315.

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OFFERS & OPPORTUNITIES EMPLOYMENT APARTMENT WANTED REQUEST FOR Marketing PROPOSAL Representative ONE -BEDROOM CONNECTICUT New York, Chicago, San Francisco Manhattan sublet needed by attorney for Sept. and Oct. Price LOTTERY CORP REQUEST FOR We're Nielsen Media Research, the recognized leader in television research. We're currently looking for sales Call 214-691-2556 PROPOSAL and marketing executives in New York, Chicago, and Connecticut Lottery Corporation ("CLC") San Francisco. Qualified candidates for the following NOTICE a quasi -public agencyisrequesting positions will possess: working knowledge of Nielsen proposals from interestedfull -service data, sales experience, excellent communication skills, advertising agencies to act as the CLC's ability to handle multiple priorities and excellent advertising, marketing, public relations organizational skills. Esim and promotion agent. Copies of the Individuals will be responsible for sales and servicing TV rr-L2FALAAcn2A Request for Proposal will be available as station and advertising agencies in an assigned territory. of August 6, 1999. To obtain a copy of Travel required. Requirements include: 4+ years media the Request for Proposal, please con- ADWEEK can offer you the exposure experience, sales and client service experience. you need in our Services & Resources tact: James F. McCormack, Corporate Counsel, Connecticut Lottery Corpora- We offer competitive salaries, excellent benefits package section. If you need to get your service tion, 270 John Downey Drive, and a work environment that encourages professional out to the people who matter, you need New Britain, CT 06051,Tel.(860) growth. Qualified candidates should forward a resume to advertise now. 348-4001 Fax. (860) 348-4015 including salary requirements: Nielsen Media Research, Proposals must be received by no later 299 Park Avenue, 22nd Floor, New York, NY 10171, Call for info than 4:00 p.m., October 1, 1999 Attn: Human Resources/DJ. For immediate consideration, fax to: 212-708-7533. NO PHONE CALLS PLEASE. 1-800-7-ADWEEK CALL 1-800-7-ADWEEK Ar NIELSEN MEDIA ATTN: ADWEEK CLASSIFIED ADVERTISERS: RESEARCH Equal Opportunity Employer ADWEEK Classified closes on Wednesdays at 4:30 p.m. All copy and artwork must be in our New York office no later than WEDNESDAY. Copy received after Wednesday will be held and runin the next available issue. We appreciate your cooperation. Catch A Creative Genius With Adweek Classified * * * REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES * * *

RATES for Employment and Offers & Opportunities 1-800-7-ADWEEK Classified Manager: M. Morris Classified Asst: Michele Golden MINIMUM: 1 Column x 1 inch for 1 week: $170.00, 1/2 inch increments: $85.00 week. The identity of box number advertisers cannot be revealed. If ADWEEK must typeset Rates apply to EAST edition. Special offers: Run 2 consecutive weeks, take 15% off sec- ad, charge is $25.00. Deadline for all ads in ADWEEK EAST is Wednesday, 4:30 p.m. ond insertion. Frequency, regional -combination, and national discounts available. Charge If classified is filled prior to closing, ads will be held for the next issue, Classified is com- for ADWEEK box number: $35.00 per insertion. Replies mailed daily to advertisers. Read- missionable when ad agencies place ads for clients. No proofs can be shown. Charge ers responding to any ads with box numbers are advised not to send samples unless they your ad to American Express, Mastercard or Visa, ADWEEK CLASSIFIED, 1515 Broad- are duplicates or need not be returned. We are not responsible for recovery of samples. way, 12th fl. New York, NY 10036. 1-800-723-9335 Fax: 212-536-5315. Page C6 CLASSIFIED ADVERTISING/August 9, 1999

HELP WANTED CONFERENCE MANAGER, PUBLICATIONS COORDINATOR Baker & Taylor is the world leader in providing books, videos, music and information to more than 100,000 traditional and internet retailers and public Join our fast -paced rapidly growing department and learn the school and academic libraries in the U.S. and abroad. We are experiencing conference business from the ground up. All YOU'LL need to tremendous growth and offer a challenging career opportunity in our do ishit the ground running with a great CAN -DO Bridgewater, NJ office for a Manager, Publications with a strong knowledge of production, desktop publishing and multiple data base platforms. ATTITUDE, DETAIL -ORIENTED MIND, 2-3 years of practical OFFICE EXPERIENCE, a DEGREE IN MARKETING/ Position is responsible for directing the creative and execution including COMMUNICATIONS, EXCELLENT WRITING and MATH SKILLS, titleselectionfor publications, coordinating functions relatedtothe management of a $1.6 million Publications budget, and managing a work ABILITY TO TRAVEL (sometimes on weekends) and a DESIRE TO group of four editorial staff and freelance writers. You will also develop WORK HARD with FREQUENT LONG HOURS. YOU'LL also need schedules, procedures, guidelines, specifications, and workflow for all to be EXTREMELY RESOURCEFUL and SELF -MOTIVATED. current publications and manage the annotations billing file with a direct impact on revenue. Candidates with previous conference experience will have an edge on the competition. Ideal candidate will have a BS in Marketing or Creative Arts and 5-7 years experience in publishing, catalog production agency or desktop publishing. WE'RE OFFERING A PRETTY GOOD STARTING SALARY, WITH Minimum of 3-5 years supervisory experience desired. EXCELLENT BENEFITS. TO BECOME AN INTEGRAL PART OF We offer a competitive salary and comprehensive benefits program, including AN EXCEPTIONALLY AMBITIOUS AND BRIGHT TEAM, send a 401(k) plan. Please send your resume and salary requirements in strictest your resume with salary requirements to: confidence, to: Baker & Taylor Books, Human Resources, 2709 Water Ridge Parkway, Suite 500, Charlotte, NC 28217, Attn: MP; Please visit our website CG @ Adweek Conference at: www.baker-taylor.com 1515 Broadway, 15th Floor, NY, NY 10036 or fax it to (212) 536-8810 #BAKER &TAYLOR No phone calls or e -mailed resumes will be accepted Information and Entertainment Services We are an Equal Opportunity/Affirmative Action employer, offering a drug and smoke free environment MUSIC MARKETING Account Executive-N.Y.C.Area REAL MEDIA VICE PRESIDENT -SALES Add hits to some of the nation's Real Media is a global Internet advertising solutions company of- hottest marketing campaigns fering smart folks, fun culture, intense and rewarding work and un- Use your creative, conceptual, and influencing skills to pitch and limited opportunity for team players. develop winning co -promotions for agencies and corporate America.We're a division of the world's 3rd largest record We're growing fast and looking for experienced professionals to company and home to everyone from The Beatles and the join our team. We are looking for a highly motivated, flexible, Beastie Boys to Radiohead and the Rolling Stones. strategic thinker who is results oriented with a proven track record We have an immediate need for two self-starting, organized, bright to head -up our sales team and play a pivotal role in future ex- account executives for our convenient New Jersey office. Some pansion. travel required. Excellent communication and presentation skills a Qualified candidate must have 7+ years sales and marketing ex- must. We offer a competitive salary and great benefits. Send perience including relevant Internet experience. Ability to create resume, salary history and references to: and execute sales programs and to manage and motivate sales EMI -Capitol Music Group team. Attn: Human Resources 5750 Wilshire Blvd., Ste. 300 We offer a great work environment, competitive salary, bonus Los Angeles, CA 90036 plan, stock options and full benefits package. Fax or send your re- FAX: 323-692-1201 EMI -CAPITOL MUSIC sume with cover letter to No phone calls. please. SPECIAL MARKETS Julie Nolan Fax: (212) 725-4573 or REVENUE PLANNER Email: [email protected] FOX FAMILY CHANNEL, NY Work with Director of Sales Planning on Inventory Control for Fox Family Chan- nel. Maximize use of short-term inventory by working with sales force on Director of ART DIRECTOR advertiser moves, ADU's, and opportunistic sales. Assist in controlling stew- for Marketing Communications firm ardship of network by providing ADU packages to all sales offices. React to pro- Client Services near Albany NY. B -to -B, consumer gram changes on an as -necessary basis. Liaison to Traffic on inventory issues, and industrial exp. preferred. and to monitor services on rate information. Please forward resumes to: Established Denver agency needs Knowledge of Web design/ FOX FAMILY CHANNEL, Human Resources Department DCS. Must be strategic thinker & development, printing advertising, 1133 6th Avenue, 37th Floor, NY, NY 10036 have 10yearsexp.,withnat'l collateral and production essential. FAX: 212-782-1896 Mac -basedenvironment, related EOE clients. Excellent opportunities. Fax software and 5 yrs exp. a must. resume and salary history to: Blass Communications David Henry Old Chatham, NY 12136 Fax 518-766-2445 or e-mail REACH YOUR AD COMMUNITY (303) 296-3410 [email protected] ADWEEK MAGAZINES

1 ac USE ADWEEK MAGAZINE TO GET NATIONAL EXPOSURE * CLASSIFIED ADVERTISING/August 9, 1999 Page C7

HELP WANTED

RE X* Arovownstri Make some headlines We shoes of your own HAVE to fill. "That's Brisk Baby", "the Few, the Proud, the Marines", "My bologna has a first name...". Do you Be part of a dynamic team with the want to work with an Agency that made these taglines part of American culture...? leading athletic retailer - Foot Locker. We are currently seeking J. Walter Thompson, a multi -national advertising agency, has been leading the way in the global an experienced RetaiVAdvertising communications industry for 135 years. Known for creating distinctive, effective advertising, jwr professional for our NYC office. has 246 offices in 85 countries around the world and more than 9,200 employees worldwide. VP/DIRECTOR OF Currently, J. Walter Thompson has several excellent employment opportunities including the ADVERTISING following: This creative individual will be responsible for working with outside Sr. Network Negotiator/Buyer:Looking for individual with a minimum of 3 years of agencies, coordinating advertising network buying experience to assist the preparation, presentation, execution and administration with our internal divisions and of all broadcast purchases. vendors, negotiation skills and people management. Sports Asst. Account Executive, Account Executive, Sr. Account Executive and orientation a plus. Account Supervisor:Seeking team players to be the primary day-to-day client contact for developing and executing marketing programs that meet client marketing objectives. Must You must have a minimum of 7-10 years RetaiVAdvertising experience demonstrate leadership skills and manage complex programs. Positions are in both our Direct (combination of Retail & Ad Agency), and General agency areas. and a 4 year college degree. Internet/Media Analyst:Seeking individual to present reports on new media trends and We offer competitive salaries, their implications. Must have one year of related experience with an agency or Net/Web company, excellent benefits, & tuition and a thorough familiarity with Nielsen Net Ratings and other syndicated research services. reimbursement. If qualified & interested, please fax resume to: Administrative Assistant: Searching for individuals that possess strong organizational, 212-720-4465. An EOE. communication, and computer skills (Word, Excel, Lotus Notes and PowerPoint).

We offer a great working environment, competitive salary and excellent benefits, including Foot Locker tuition reimbursement. For consideration, forward your resume to: J. Walter Thompson, 466 Lexington Avenue, Atm: TK, 4th Floor, New York, New York 10017; Fax: (212) 210-7130. Only resumes with salary history will be considered. NO PHONE CALLS, PLEASE. Visit our Web site at www.jwtworld.com Equal Opportunity Employer rn/f/d/v.

National Accounts Manager Account Manager Thirteen/WNET seeks creative IS IILIFICE incividual with excellent oral/writ- The magazine of hip -hop music, The magazine of fresh, ten skills to provide research -based marketing tools for national under- culture and politics and the #1 emerging, superstars; writing team. BA/BS in Comm- sports coverage for the unocations, 3+ years in media selling music magazine on research, proficiency in NTI rat- America's newsstands. H hip -hop generation. ings data and MRI data. Strong PC skills including MS Excel/ Access. Fax/ send resume with 3 to 5 years consumer magazine ESIIIIRCE 2 to 3 years salaryrequirements to:Mgr. Comp. & Staffing, Thirteen/ sales experience including consumer magazine WNET, 450 W. 33rd St., 6th Fl., SPORTS sales experience. NY, NY 10001, Fax: 212-560-1314. management. OUR ATHLETES. OUR VOICE. www.wnet.org Both positions require proven expertise within the young male market; emphasis in the following categories is a plus: apparel, MittEn iwnet sports, confections, HBA, entertainment, CE and intemet/new media. Please send resume with cover letter to our representative: EOE M/F/D/V NO CALLS' Walker Communications 1212 Avenue of the Americas New York City 10038 Fax: 212.944.2263 No Phone Calls

BUSY NETWORK GROUP NEEDS HELP SPOT TELEVISION BUYER Nation's largest independent media service seeks Media Negotiator with 2-4 Fast growing company in the media industry that deals with many Fortune 500 years experience in national broadcast and cable. Network radio a plus. Knowl- clients is seeking a buyer with 3+ years experience to work in a fast -paced edge of Donovan a must. buying department. The position and company offer a unique learning Also, Media Assistant willing to learn the business. Work closely with Dept. experience within the media industry with an opportunity for growth. Head, check contracts, billing, phones etc. Please forward cover letter & resume to: Candidates should be flexible, organized and team players. Christine Fax: 212-632-0112 Att: HR Dept. FAX: 212-319-7194

* USE ADWEEK MAGAZINE TO GET NATIONAL EXPOSURE * * Page C8 CLASSIFIED ADVERTISING/August 9, 1999

HELP WANTED

MEDIA DIRECTOR BRAINS WANTED PM&A/HISPANIC-MIAMI Fast -forward thinking integrated marketing communications agency seeks strategic, creative, savvy, idea -passionate professionals for the following Premier Maldonado & Associ- TV positions for its PR/Promotions group. ates handles blue-chip national GUIDE PR/Promotions Supervisor - Interactive/web-based brands accounts. We seek leaderto Senior level professional to supervise all pr and promotions activities (of- take our group of media profes- CHANNEL fline and online) for all web -based businesses and grow the discipline sionals to the next level. within the agency Criteria for the position: at least ADVERTISING Position requires strong background in media relations, promotions, MARKETING events along with experience on interactive brands 5 years experience as a media director,atoughnegotiator, CREATIVE WRITER/ PR/Promotions Senior Manager Strategic professional with 3-6 years experience knowledge of Spanish language THINKER In media relations, corporate communications, events and promotions. media and environment,fluent America's best-selling entertainment Strong writing skills. Travel required for this position. inbothSpanish andEnglish, magazine islooking for an experienced, creative writer who has fresh PR/Promotions Manager good presenter. Plan & oversee perspectivesand goodmarketing Strategic professional with 2-4 years experience media programs forU.S.His- sense. Must be able to juggle many In consumer products and business brands. panic, Caribbean, Mexico and projects at once. 3+ years related ex- Position requires strong media relations and promotions experience. perience. Prior management experi- LatinAmerica.Familiarwith ence preferred. Excellent benefits. Please indicate the position you are applying for and send resume with cover letter, salary history is a must. NHI,Arbitron,Strata Media Send, fax or email resume Mgmt, Excel, MS Word, and salary requirements to: Human Resources-PR/Promotions Human Resources Dept. Kirshenbaum Bond & Partners PowerPoint. TV Guide Inc. 145 6th Avenue Resume to F. Sotomayor: 1211 Ave of the Americas, 4th fl. New York, NY 10013 FAX (815) 328-0970 New York, NY 10036 FAX: (212) 852-7328 r E-mail: [email protected] EOE Hot Jobs COPYWRITER BRAND MANAGEMENT New Office in New, ersey! Leadingconsultingfirmseeks Paladin Staffing Services"Worksite" has new postings every SALES -TOYS/ week for freelance advertising and marketing jobs at top exp'd copywriter with proven corp PREMIUMS companies and agencies in the Tri-State area. Short or comm. skills. Position focuses on long-term,on site or off. Some temp -to -perm jobs.All transforming research -based posi- Explosive young NY based toy and skills and titles, including creative. EOE/M/F/DN tioning platforms into a variety of gift company seeking enthusiastic brand mgmttools,including professional to handle new busi- xalvtrt v. pa I a cl i11 Sta i.co111 messaging guides, brand brooks, ness development and premium CImanuals, sales. Must have a minimum 3-5 profilebrochures, years of related experience and es- newsletters, intranet and internet columns, and presentations. Ideal tablished leads/contacts. Hot com- Growing 10 -Person Agency pany! DIRECTOR candidate has 5 - 10 yrs of copy Fax resume with salary Needs Creative Director and writingexp.,preferablyatthe requirements in confidence to: OF MARKETING Web/New Media Programmer/CD corp. level, a mktg background, Brooklyn Botanic Garden seeks and enjoys working on a variety of (212) 629-8030 creative & highly motivated individ- No agencies please. ual for newly created position to Jeff St.Onge & Friends cross -functional teams. Exp.in manage & promote services & Seeks copy -side tech -savvy financial svcs and/or telecomm a product worldwide, increase visita- plus. Ex. sal and benefits pkg, tion & market Web Page. 5 yrs exp Creative Director, 7 years + exp. Office Coordinator/ mktg consumer products & ser- Direct & Gen. Bkgrnd. preferred highlyentrepreneurialenviron- vices. Recorded success in creative ment, great opport for advance- Agent Trainee solutions. Demonstrated ability to Also seeks Web & New Media ment. Leading storyboard/comp art work with and motivate diverse Fax resume to: agency seeksorganized, self- staff. BS in Marketing, MBA a +. Designer/Programmer to head starter. Mac proficient/internet Send resume and cover letter to: growing department. 2 years + Personnel (212) 332-3589 savvy.Adv./Filmexp.preferred. Personnel Room for advancement. Send re- Fax or Email resume and sume to: Brooklyn Botanic Garden Famous Frames, Inc. 1000 Washington Avenue cover letter to : Jeff St. Onge ADVERTISING SALES Brooklyn, NY 11225 247 East 57th St., 2nd Flr. 212.505.3300 orjeff©jsof.com Exciting,uniqueopportunityfor New York, NY 10022 Fax: 718-622-7826 EOE MIFIDV enthusiastic salesperson to develop Or fax: (212) 980-6556 ENTREPRENEURIAL DRIVE A MUST! quality ad sales base for expanding, prestigious business title edited for top executives worldwide. Position PUBLICIST WANTED PUBLIC RELATIONS ACCOUNT PLANNER based in New York City. Minimum Media savvy publicist needed to get PRO We'relooking for a budding two years experience in magazine press for growing publicly traded In- Small growing ad agency seeks superstar planner with a reasonable ad sales. Excellentbasewith ternet companyintheHudson freelance PR pro with strong back- amount of experience and good lucrative commission structure. Valley.Proven solidwriting,pro- ground in promoting agencies, plus briefing skills. If that's you, we need Fax resume and cover letter, ofreading, and pitchingskillsre- well rounded in BtoB and consumer to talk. Call 404.221.1188 & ask for including salary history quired. Internet experience helpful, accounts. Minimum 5 years experi- Chip Clark. Discover an agency ence with excellent media contacts, & requirements to butnotnecessary.Reportsto where planning is truly valued, in a Director of Marketing. strong strategic and writing skills. 212-551-6101 Fax resume to: city (Atlanta) that offers the most Fax resumes to 914-623-8669 Human Resources Dept. dynamic business environment in Attn: Human Resources (212) 431-5383 the country today. ADVERTISE CALL 1-800-7-ADWEEK CLASSIFIED ADVERTISING/August 9, 1999 Page C9

HELP WANTED THINK YOU KNOW MUSIC? WE'LL PAY YOU FOR IT. REAL MEDIA Ifyou're a copywriter who loves music, Marketing Innovators Needed wants to get paid to write about it, work in the televisionindustry, and wants to manage Real Media is a global Internet advertising solutions com- several other writers in the process, then consider pany offering smart folks, fun culture, intense and reward- bringing your knowledge and skills to VH1, the channel for ing work and unlimited opportunity for team players. adults who love music. We have an exciting opportunity for an experienced editorial professional to join our Off -Air Creative team. Our marketing team needs fast -thinking, creative, get -it- Editorial Director- VH1 Off -Air Creative done individuals who thrive in a fast-moving, collegial environment. Immediate opportunities for: The successful candidate will initiate copy direction for off -air advertising campaigns and motivate our talented writing staff. Partnering with the Editorial Director, On -Air, you will help create a consistent tone throughout Senior Marketing Manager to help guide our adver- all projects and ensure that copy communicates with all target audiences. tising network and software products and services promo- Additional responsibilities include pitching concepts to the Creative tion, research, events and corporate communications Director and internal clients, and performing management duties. efforts. You'll help manage our in-house creative design The ideal candidate will have a college degree and 5-7 years team developing both online and offline promotions. agency or in-house copy experience. Ability to prioritize projects and meet tight deadlines and knowledge of print production and timelines are essential. Promotion Manager to produce great copy and over- Proficiency in Word for Windows and/or see production of all offline and online sales promotion, Mac is important. sales presentations and advertiser merchandising.

We offer a competitive salary and benefits package. For immediate consideration, email your resume and cover letter, with salary requirements, to: [email protected], Research Manager to develop user and market Attn: EC-VIVED (any attachments MUST be MS Word). If unable to respond electronically, surveys, and brand impact studies, as well as work with send to: MTV Networks, Staffing Resources - 99, Dept. EC-VH/ED, 1515 Broadway, 16th Floor, outside research vendors. New York, NY 10036. NO PHONE CALLS PLEASE. We regret that we can respond only to those candidates who meet the above requirements. We are an equal opportunity employer embracing and encouraging diversity in the workplace. Marketing Communications Manager to generate publicity and manage external communications activities.

We offer a great work environment, competitive salary, bonus plan, stock options and full benefits package. Equal Opportunity Employer with a strong commitment to diversity and professional values. No phone calls please. Fax or send your resume with cover letter Music First"' Julie Nolan at Fax (212) 725-4573 or e-mail: [email protected] www.realmedia.com DIRECT RESPONSE ACCOUNT MANAGER/BUYING SUPERVISOR Ac: as liaison between DR planning grp., buying dept., acct. grp. and client. Min. of 4+ yrs. of direct response broadcast exper. Heavy client contact. Strong writing and presentation skills needed. Please send or fax (212.907.7253) resume with cover letter indicating salary history to: TN MEDIA DIRECT 101 Park Avenue, H.R. Dept. New York, NY 10178-0065 QLM IS GROWING... COME JOIN US! FOE AA MIFIHIV We need mid- and senior -level marketing pros to assume leadership roles in helping manage several of the Agency's top accounts. Pharmaceutical and/or packaged goods experience would be a good experience base. Significant CAREER NATIONAL SALES experience(clientand/or agency side)would make thesepositions SURFING? NY Broadcasting Company seeks appropriate for you. There is an excellent compensation and benefit package. sales professional for network sales www.rga-joblink.com with a proven record of success and established contacts at major cor- _LM porations. Agency experience 1 Roz Goldfarb Associates a (212) 475-0099 must. Salary + commission. Fax resume to Dan 516.228.9133 Please fax resume to (609) 921-8847 Email: [email protected] Check us out at www qlm com Use ADWEEK MAGAZINES to get National Exposure EOE Page C10 CLASSIFIED ADVERTISING/August 9, 1999

HELP WANTED

ACCOUNT DIRECTOR Washington, DC agency seeks a re- Wanted: One Amazing sults -oriented, high-energy leader to manage large fast-food account. Re- sponsible for overseeing field offices and field staff along with serving as Graphic Designer primary client contact. Responsible for strategic direction and day-to-day Senior Graphic Designer account management. Strategic The Long Island based, in-house marketing department of Computer Associates is looking for a talented, senior graphic thinking and strong leadership and in- designer to lead their team of designers and layout artists. Must have great design skills as well as the ability to manage terpersonal skills a must. Working and direct growing staff. Work will be varied and fulfilling -- includes brochures, product literature, direct mail, logo design, knowledge of media and broadcast annual reports, etc. Requires a hands-on designer who isn't afraid of rolling up their sleeves. Should have a minimum of 5 and print production needed. 7+ years experience. Mac skills required. This position is located in our Islandia, NY office. years fast food experience required. Bring your high energy and positive We offer a generous compensation package with a long list of benefits that nobody else can match, including 401(k) and attitude to an energetic and fun profit sharing plans, company -paid medical and dental coverage, on -site daycare and fitness centers, tuition reimburse- agency. ment and tremendous growth opportunity. Please send your resume today. Send resume in confidence: Computer Associates International, Inc. ADWEEK Classified -Box SE01059 Human Resources Dept -AW 1515 Broadway, NYC 10036 One Computer Associates Plaza, Islandia, NY 11749 rA OMPUTER' or email:[email protected] Tel: 800-454-3788 Fax: 800-962-9224 (Subject field: 02-V-0017) Or E-mail your resume in ASCII text to: [email protected] Z1SSOCIATES For fastest response, you may apply online at www.cai.com/career/cajobs.htm Software superior by design. 0 1999 Corrputer Associates International. Inc.. Islandia. NY 11749. All product names referenced herein are the trademarks of their respective companies. Reach your ad community in Computer Associates International, Inc. pledges equal access to employment. facilities, and programs, regardless of race. color, creed, religion. sex, sexual orientation, age, disability, national ori- gin, veteran status, or marital status. ADWEEK CLASSIFIED

MAGAZINE RESEARCH...WITH A TWIST The Douglas/Jones Group, the magazine publishing industry's leading full - service marketing services firm, is seeking to add to its growing family with the addition of a Research Associate.We're looking for an innately curious, client - focused candidate to support the needs of our rapidly growing client roster (60+ publications) in the area of outsourced research and marketing support for magazinepublishers.Ifyouthinkyoucanthrivein a non -corporate, Sapient Architects for the New Economy entrepreneurial environment that appreciates talent and offers great chances to get better and better, this could be ideal for you. The qualified candidate is a self-starter with working knowledge of magazine Brand Strategist research and databases, such as: MRI, Mendelsohn, J.D. Power, IntelliQuest, IMS, Telmar and New Age. You'll need 1-2 years of magazine or agency hands-on Designer experience and great facility with Excel, Word, PowerPoint and the Internet. Design Director Excellent communications skills are a must for use in direct client contact. If you've got what it takes to join a leading firm in the fast growing world of Creative Director outsourcing, send your resume to Debbie Kaplan, Managing Director, 47 East Content Strategist 44th Street, 4th Floor, New York, NY 10017, fax: 212-370-9780 or email [email protected]. Only qualified individuals will be contacted. Information Architect

EMAIL I [email protected] nuiGDOUGLAS/JONES GROUP

ASSOCIATE MANAGER CREATIVE SERVICES DBI MEDIA HAS Creative services group seeking high energy, sharp supervisor with THE BEST INTERNET MEDIA JOBS IN TOWN!! the following skills: As youexplore the jobs below & find yourself qualified, you will find these to be the best Internet media jobs in NYC. The talent to oversee and maintain the production flow of creative projects 1. Director: You must know your stuff! 5-7 yrs. traditional media planning, 1-3 from beginning, through scheduling, to trafficking and delivery. yrs. Internet exp. Offline, Online, Live, are all key points. Excellent exp. In rich The ability to liason with product managers, copywriters, designers, services media. Written & oral presentation skills must be superb. bureaus and printers. 2. Planning Supervisor: Very strong package goods, excellent traditional media planning skill with 3-5 yrs. exp. Some Internet experience preferred. The experience to organize and manage multiple projects at the same time. 3. Media Manager: You're an excellent planner, been at your job for 2-3 yrs., you Direct response and magazine experience a major plus and must have knowledge are ready for the next step. You've had Internet experience or are interested in grow- of Quark, illustrator and Photoshop. Interest in writing or design also a plus. ing in this area. If you want to make the right career move, this job is for you. Salaries are extremely commensurate w/experience. MAIL RESUMES TO: EMPLOYMENT MANAGER, USNEWS HR - 11TH Please include salary history. FLOOR, 450 WEST 33RD STREET, NEW YORK, NEW YORK 10001. Contact: Lee Rudnick President, DBI Media FAX RESUMES TO: 212 643-7842 Tel: (212) 338-0808 Fax: (212) 338-0632 Email: [email protected] EOE www.dbiny.com

* * * REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES * * * CLASSIFIED ADVERTISING/August 9, 1999 Page C11

HELP WANTED DIRECTOR NIARKErriNG- STRATEGIC PARTNERSHIPS MANTAG-ER, 1 Are you a proactive & creative individual with strongsales, communication & negotiation The New York Times, a leader in the newspaper industry, skills? Do you have at least 3-5 years exp. in currently has an outstanding opportunity for a Marketing marketing, sales and/or purchasing? Choice Hotels Manager in our Advertising Marketing department. As a International,the world's 2nd largestlodging franchisor with nearly 5000 hotels worldwide, seeks member of our team you will work with our advertising sales ahighly -organized professional to join us at our staff and senior management to develop sales and marketing corporate HQ in the D.C. Metro area. strategies to build revenue and market share across a variety Responsibilities include maximizing revenue from a of advertising categories. Our sales staff produces over $1 portfolio of hospitality vendor accounts related to billion per year in national and local advertising revenue. guest services(e.g.,credit cards, newspapers, business centers), negotiating new national account As a consultant to our sales teams you will be responsible for agreements & developing marketing plans to keeping abreast of competitive and industry trends, analyzing increase vendor sales. Bachelor's degree required; new revenue and product opportunities, and translating busi- hospitality experience a plus. ness and operational issues into appropriate marketing and Your valuable contribution will be rewarded with a com- planning projects. The position reports to the Senior Marketing petitive salary, generous benefits & bonus potential. Strategy Manager. Please forward resume WITH SALARY HISTORY to: Choice Hotels International, Attn: HR Dept. DSP, The ideal candidate will possess an advanced degree or a 10750 Columbia Pike, Silver Spring, MD 20901. minimum of three years of business experience in marketing, Fax: (301) 592-6161. consulting, or strategic planning. Previous media, internet, or advertising experience is desired. You will need strong ana- CHOICE HOTELS lytical skills with demonstrated ability to use quantitative and INTERNATIONA L qualitative information to create actionable sales and market- Ve value diversity in the workplace. ing plans. Strong interpersonal and communications skills .1 Ill candidatesarc encourages toup' paV. required. For more information, visit us at www.choicehotels.com In addition to an excellent salary and benefits package, you will find an environment committed to diversity, challenges Research Manager and growth. For consideration, please email or fax your resume including salary requirements to: Redwood Custom Communications Inc, a customer magazine publishing agency (member of the OMNICOM group), are looking to recruit an experi- [email protected] enced, bright and numerate Research Manager. Reporting to the Publisher, you will be responsible for compiling, analyzing and interpreting marketing and media information for the advertising sales teams of our magazines. You Die New Pork Mateo will also be assisting the Publisher and New Business Director by providing information for both existing and potential clients. Expect the WorldTM www.nytimes.com Ideally, you will have a sound knowledge of all media research databases including Simmons, MRI, ABC and Client specific research. You will also FAX: (212) 556-4011 have a working knowledge of the US media and magazine markets. Com- Equal Opportunity Employer puter literacy is essential, as are enthusiasm, initiative, flexibility and the adaptability to work within a fast growing and dynamic Publishing agency. You will be based in Toronto, but occasional travel to Dallas, Chicago and -wwwwwwww SportsMarketingwawa.www New York will be necessary regarding specific pitches/projects. MARKETING Redwood offers a competitive salary and benefit package. Salary is based on Account Management experience. All interested applicants should send a cover letter and resume to: Clarion Marketing and Communications, a full service marketing agency headquartered in Greenwich, CT., is seeking candidates for all level account positions in our Sports George Luxford Marketing area. Advertising Director Redwood Custom Communications Inc. Detailed individuals will possess account management skills and have intimate knowledge 65 Front Street East, Second Floor of sponsorship marketing. Must have the desire to manage or support in the conception, Toronto ON Canada M5E 1B5 development and execution of sponsorship programs for key clients. e-mail: [email protected] If the above sounds like you, send your resume and salary history to: Sports/KH, Clarion The successful applicant will be required to travel to Redwood Publishing LTD Marketing and Communications, Greenwich Office Park 5, Greenwich, CT 06831, or fax: in London, England for their orientation. 203-862-6001. Clarionwill only respond to those resumes that we are interested in pur- suing. Clarion is an equal opportunity employer. Catch A Creative Genius With AdweekClassified Clarion Page C12 CLASSIFIED ADVERTISING/August 9, 1999

HELP WANTED

DIRECTOR, ADV SALES RESEARCH TO 70K Chances Are You Know Someone... Are you the Fabulous opportunity if you are a GREAT storyteller with using MRI upwards downwards and sideways, have excellent grasp of other syn. research such as who knows someone... interactive Media Matrix etc. Help this company grow by leaps and bounds. Your Research and story telling will combine Web Site with a Satellite Delivered TV Service to a type? special audience. Your challenge, should you choose to accept it,is to combine who knows someone... both, present a comprehensive MRI story, not just numbers crunching and MEDIA indexing. Excellent writing and in person presentation skills. The compensation package is in line with your experience and ability to deliver. You will not be who works here EURO RSCG/DSW Partners disappointed. islookingforan Interactive ALL FAXES MUST INCLUDE SALARY HISTORY TO BE CONSIDERED. SENIOR EDITORICONTENT PROM EER Media Supervisorforeither Contact: Lee Rudnick President, DBI Media Rapidly expanding Internet company their Salt Lake or San Francisco Tel: (212) 338-0808 Fax: (212) 338-0632 seeks motivated individual with 4-5 office. Must have 5 years media Email: [email protected] years writing/editing experience to pro- experience with 2-3 years planning Visit our website: www.dbiny. corn duce website's newsletter. Candidates and placing interactive advertising. will be highly creative with an excel- We're seriously interactive,hov. lent understanding of the dynamics of about you? Here's an opportunity FOOSBALL TROPHY ADVERTISING email communications. Send resume to work with leading -edge clients and cover letter to [email protected] likeIntel, Iomega, InFocus, and ONE SHOW PENCIL SALES EXECUTIVE or fax to HR: 212-324-1744. An Equal Opportunity Employer. more. ADWEEK justranked If you're a Copywriter, Art Leading advertising sales EURO RSCG Worldwide as the Director or Media Director who organization seeks a creative, world's second largestinteractive can help us win either one, we dynamic, goal -oriented sales executive for their New York office. agency, while Ad Age International need you on our team. Send your II ranked DSW Partners 8th in the resume to the address below for a Media sales experience aplus. - tryout. No matter what position Emphasis on reaching world interms of awards won decisionmakers and on growing for interactive advertising. So if you you play. You'll be expected to contribute to our strong regional/ existing account base. Must can keep up, and you were born to sixdegrees national award presence and help possess excellent written and verbal plan and place interactive media, us go for the gold. But you'll also communications skills. A successful You'd be surprised fax your resume to the attention of: sales history and ability to handle who you know be rewarded - 401K,health, numerous ongoingprojectsare Anita Reed at 801-536-7350 sports club membership, bonuses, necessary. etc. Not to mention living in a city or send via e-mail to: Excellent salary, benefits and [email protected] ranked as one of the nation's most incentive potential. EEOC. ACCOUNT livable. Fax resume in confidence to: The Johnson Group 212-286-9004 SUPERVISOR EURO RSCG 430 Chestnut Street, Fourth Floor or send to. DSW PARTNERS Advertising/ Chattanooga, TN 37402 ADWEEK Classified, Box 4044 FAX to Angie: 423-267-0475 1515 Broadway, 12th fl. Promotion Agency Email: [email protected] New York. NY 10036 Looking for a bright, energetic thinker who is tired of big agency JUNIOR ART DIRECTOR life and its restrictions. Must have experience on agency or client Manhattan -based entertainment DIRECT RESPONSE MARKETING MANAGER side - both is a plus. Fast food agency seeks art director with COORDINATOR NYC entrepreneurial magazine minimum of three years agency company islooking for someone and/or beer/distilled spirits expe- experience. Design and produc- Position involves heavy reporting for with 3-5 yrs exp. in marketing/adv. rience a plus. Don't run away fromyour tion on brochures, posters, ads, direct response. Minimum 2 yrs. sales, presentations, sell sheets and currentjob- run Experience in directresponse etc for diverse range of cultural events. Fast paced environment for towards a great opportunity with media using CORE direct, must product including theater, eager multi -tasked person. Salary a growing agency. have strong Excel, knowledge of Fax resume to Dan Smith opera, dance and music. Must Novell Netware, ability to work with 40's; we also offer a competitive at (212) 779-0825 be proficient in Quark, Illustrator a minimum of supervision. benefit package incl 401K and an and Photoshop. Experience with Lee Rudnick exciting environment. interactives a plus. DBI Media, Executive Search Please fax resume to: Fax: 212-338-0632 Send resume and salary HR Dept. at (212) 586-7450 Ph: 212-338-0808 ADVERTISING SALES requirement Email: [email protected] or E-mail at ACCOUNT MANAGER (will not consider without). www.dbiny.com [email protected] Fax: 212-391-6480 Est nat'l mag. at the forefront in self -care E-mail: [email protected] & alternative medicine, has an exciting opportunity available. Based in our NY ADVERTISING office, Resp. willinclude managing NEW BUSINESS REP advertising acct. activity in NY and NJ FREELANCERS PRINT TRAFFIC Growing rep firm in NYC represent- as well as maintaining, prospecting, & developing new business. NEEDED ing ad agencies, corp. id, internet, COORDINATOR media buying/barter, package de- Cand. must have 3+ yrs of strong mag. Growing, lower Westchester com- sales exp., including working w/nat'l munications agency needs High profile agency needs detail sign and publishing groups needs freelance copywriters, designer/art oriented coil grad, min 1 yr agency dynamic new business reps with consumer accts involving both clients directors and account managers to print traffic exp required w/working golden client -side rolodex. Candi- and agencies. Knowledge ofkey agencies and contacts a plus. Proven work on a variety of consumer and knowledge of production. Flex team dates should have 5-7 years of new accounts. business development experience ability to close the sale a must. business -to -business player, ability to prioritize, good com- Versatility inmulti -media,direct and have superior communication Please fax all resumes w/sal. req. in response and collateral a plus. puter skills (Mac a+). Excell benefits skills. Retainer and generous com- confidence to: (617) 457-0966, Attn: Please fax resume and a few, & 401k. mission package. Ad Director. EOE. recent samples to (914) 591-7565 E-mail resume & sal hist to Email [email protected] or [email protected] R. Schiller, Scout Group CATCH A CREATIVE GENIUS or leave msg at 212-506-0703 418 East 75th St.. NY, NY 10021 ADVERTISE CALL1-800-7-ADWEEK CLASSIFIED ADVERTISING/August 9, 1999 Page C13

HELP WANTED SYNDICATED RESEARCH MANAGER The New York Times, a leader in the newspaper industry, currently has an outstanding opportunity available in the Market Research department for a highly motivated self-starter.

This syndicated Research Manager will provide support for the national advertising sales staff. Acting in a consultative role, REAL8MEDIA this position is responsible for directing marketing and sales Grow with our New Media Services Group staff in the use of multiple national and local syndicated studies Real Media is a global Internet advertising solutions com- to maximize The Times's competitive advantages and reinforce pany offering smart folks, fun culture, intense and reward- its standing as a marketing leader. This position will have ing work and unlimited opportunity for team players. strong involvement in managing both internal clients and Our Media Services team needs fast -thinking, creative, get- external suppliers. it -done individuals who thrive in a fast-moving, collegial environment. Immediate opportunities for individuals with The ideal candidate will possess a college degree and a mini- Web experience in the following areas: mum of five years in the advertising/media fields. Previous Account Managers to provide great service to our part- experience at a national publication or ad agency is preferred. ners - online newspapers and other branded media sites. You'll help them to better use our software, services, and to Must exhibit strong interpersonal and leadership skills and be generate more revenue from our advertising sales. able to communicate effectively. Knowledge of national syndicated studies such as MRI, Mendelsohn, J.D. Power and Website Consultants/Trainers to help our network partners upgrade their sites, ad traffic management and Intelliquest is required; experience with local market studies marketing expertise. such as Scarborough is desirable. Computer proficiency and Campaign Manager to work with the sales team and experience using IMS or similar software is required. our network partners to execute Web ad campaigns and provide backend support. If you're looking for a responsible position with a publication that offers an excellent benefits and compensation package Network Technology Support Specialists who and an environment committed to diversity, please fax or email understand Web ad delivery platforms as well as superior knowledge of all Web technologies. your resume including salary requirements to: Database Services Specialists who can develop [email protected] user profiles and oversee data management and targeting for a distributed network. eNew Mork glinco We offer a great work environment, competitive salary, bonus plan, stock options and full benefits package. Equal Expect the WorldTM www.nytimes.com Opportunity Employer with a strong commitment to diversity and professional values. No phone calls please. FAX: (212) 556-4011 Fax or send your resume with cover letter. Equal Opportunity Employer Julie Nolan at We regret that we will only be able to respond to Fax (212) 725-4573 or e-mail: those candidates selected for an interview. [email protected] www.realmedia.com

CERADINI DESIGN, INC Publishers, Sr & Jr Package Design d Brand Graphics Ad Managers, Regional Expert package design firm seeks Sales Reps, Account individual to support continued growth. Sal/bnfts/401 k Executives Needed! Be pivotal to a magazine company that's growing while others close. All Prospecting1:& eveol777.riero new Mit levels of advertising executives are clients; mgmt of new/existing needed to help define new markets One of NJ's fastest growing vitamin companies has two (2) and maintain already existing client excellent career opportunities immediately available: client projects. 3-5 yrs exp. advert base. Our current monthly maga- or design. mid-$40k's + bonus. zines are well written, beautifully de- PRODUCT MANAGER Send resume to: 1123 B'way, signed and lead in respective busi- Self-starting pro to develop annual marketing plan & budget, implement testing & devel- ness technology market niches.If opment efforts to accelerate growth, & identify & introduce new line extensions. Requires BA Suite 307, NYC, NY 10010 you want to join with us to continue in Marketing or Business; MBA a plus; prior exp in HBA pref'd. Fox: 212-255-3705 our success, are comfortable in a fast paced, dynamic environment -we CREATIVE SERVICES MANAGER would like to talk with you. In particu- Talented pro to design ad layouts, brochures, POP material, & graphics & layouts for web lar, we seekadvertising pro- pages. Requires ad I/o exp in consumer product industry & proficiency with Adobe Illustrator fessionals based in Los Angeles, & Microsoft Office & ability to work in fast -paced environment. SanFrancisco andNewYork. Please send conf'I resume incl salary req't & POSITION DESIRED, to: Catch a Creative Genius Please send resumes to: CurtCo Freedom Group Paula Cohen, IVC Industries ADWEEK H.R. Department - Advertising 500 Halls Mill Rd, Freehold, NJ 07728 CLASSIFIED 29160 Heathercliff Road, Ste 200 FAX: 732-761-2837 E-mail: [email protected] Malibu, CA 90265 Visit our website: www.ivcinc.com EOE M/F Page C14 CLASSIFIED ADVERTISING/August 9, 1999

HELP WANTED

REGIONAL CIRCULATION MANAGERS The New York Times is seeking regional circulation managers, Help us improve our who will be responsible for developing and implementing sales and marketing initiatives supporting The Times' national NIGHTLIFE. expansion strategy. Openings are available in several geo- We're pretty busy here at Lot21. And while that means we're work- graphical areas around the country, with relocation possible ing day and night, it also means that we are hiring like mad. We're for the most qualified candidates. looking for fun, passionate and creative people to join our team, lighten our load, and maybe even grab a bite to eat after work. Responsibilities include retail and home delivery sales and Lot21 is a rapidly growing interactive advertising agency located operations through a wide variety of sales channels. Managing in San Francisco. We offer a competitive compensation package and motivating a staff is a key element of this position, as well including stock options, health benefits, 401(k) and relocation as working with outside vendors and third -party partners to reimbursement for qualified candidates. Immediate career oppor- increase daily and Sunday circulation. tunities include: College degree plus a minimum of five years of circulation Designers Producers management experience preferred. Ability to develop and ex- Copywriters HR Manager ecute strategic initiatives, as well as marketing, promotion, Art Directors Executive Assistant negotiating, and distribution skills are highly desired. Must be Media Planners Account Executives PC -proficient, and able to use Microsoft applications well. Creative Manager Strategic Consultants For consideration, please email or fax your resume including Media Coordinators Jr. Technical Designers salary requirements to: Assist. Media Planners [email protected] Check out our website for more info and then send your cover letter aeNeurNorkrtmeo and resume to [email protected] or fax to (415) 247-0925. EOE

Expect the WorldTM www.nytlmes.com LOT21 www.lot21.com FAX: (212) 556-4011

Equal Opportunity Employer

ADVERTISING DIRECTOR DONATE YOUR BLOOD SEATTLE WEEKLY, the leading alternative newsweekly in the Northwest, is seeking a visionary who can motivate and inspire on a day-to-day basis while always (Sweat and Tears) To New Business keeping an eye on the big picture. Requires proven ability to lead an advertising Account Supervisor -Six plus years of agency account experience. sales force (preferably in the newspaper or magazine industry), strong commu- Account Executive -Three-five years of agency experience. nication, customer service, training and project management skills.Marketing must have worked on New Business pitches, be detail experience a plus. We offer anon -corporate environment, competitive salary, oriented, energetic, curious. good benefits and relocation assistance. To apply, send resume and salary re- Try the "Left Coast" for a change. quirements to: Fax resume to: Pat Pelicano, H/R, 6715 Sunset, Los Angeles, CA 90028 Director of Human Resources @ or fax: 323.993.3684. We are an equal opportunity employer and value diversity In our workforce. asher&partners/Los Angeles (323) 931-3477

MAC/PRODUCTION SUPPORT STAFF ArtDirector BE A DOER -COLORADO- Advertise in ADWEEK classi- Manhattan -based entertainment agency seeks Mac operator for MarCom agency searching for senior busy art studio that produces ads, brochures, etc. for diverse range fieds, and you'll be rewarded creative with 8+ years exp. Must have with responses. And maybe of cultural product including theater, opera, dance and music. Pro- strong design/concept skills and man- more than that. Be a mover vide production support to multiple art director/designers. Must be agerial exp. to supervise/lead a grow- and a shaker with ADWEEK organized, thorough, detail -oriented, work under tight deadlines and ing creative dept. Must be proficient in classifieds. Call NOW! be proficient in Quark, Illustrator and Photoshop. Quark, Photoshop andIllustrator. Send resume and salary requirement (will not consider without). Fax resume & salary history/req. to: Call M. Morris Classified Sales Manager Fax 212-391-6480 Email: [email protected] (719) 550-0824 1-800-7-ADWEEK For Classified Advertising Call M.Morris at 1-800-7-ADWEEK USE ADWEEK MAGAZINES TO GET NATIONAL EXPOSURE CLASSIFIED ADVERTISING/August 9, 1999 Page C15

HELP WANTED

DIRECTOR THIRD PARTY AND CORPORATE SALES MANAGER, CIRCULATION le*****.************************** The New York Times seeks business leader to be responsible NTERACTIVE for national expansion of home delivery and single copy V V .3 V * *. V V 8 * * 896 sales through third -party newspapers and distributors and national retail chain stores. The qualified candidate will de- AR I(ETI N G velop strategic sales and marketing plans for major markets in North America. In addition, the candidate will coordinate all UNLEASH THE POWER OF inter -departmental communication and workflow to insure smooth and timely implementation. OUR I -COMMERCE INITIATIVES Bring your strategic vision and innovative multimedia talent to The Qualifications include the following: College degree plus a min- Hertz Corporation, a world leader in the transportation services industry. Now is an exciting time to join us, in this excellent opportunity in our imum of 5 years experience as a senior manager in newspaper Park Ridge, New Jersey Corporate Headquarters,as we embrace circulation. Experience in marketing to national retail chain ac- new technologies and intensify our interactive marketing efforts. counts. A proven track record of managing national direct sales You will be responsible for managing our Internet business development, working with diverse Hertz business lines to meet their force. Demonstrated ability to develop cooperative relationships Internet goals; act as chief liaison with Internet agencies; and deter- with outside vendors as well as all levels of management. Work- mine strategiesto maximize traditional media effortsfor the Internet. We will look to you to identify/assess the value of Internet ing knowledge of computer hardware and software applications marketing opportunities for Hertz, negotiate partnerships/sponsor- in Windows/Lotus Notes based environment. Experience in con- ships, direct web updates & content enhancements, and coordinate in-house development team. Position involves monitoring the tract negotiation is critical. effectiveness of Internet advertising, managing its budget, and utilizing Internet traffic data to report on growth of the site and to In addition to an excellent salary and benefits package you will enhance website-user experience. find an environment committed to diversity, challenges and To qualify, you must have a Bachelor's Degree in Marketing, at least growth. For consideration, please fax in- 5-7 years in the marketing/communications field, and an understanding of media strategy/buying. Position requires supervisory & cluding salary requirements to: budgeting/analysis experience; strong project management, orga- [email protected] nizational and communication skills; and knowledge of recent developments in interactive media and electronic commerce. El) C Nati-Mork Tinto Choose Hertz...because innovative marketing is our competitive strength and your career success. We offer a competitive salary and flexible benefits package. Please send your resume, which Expect the WorldTM www.nytimes.com MUST include salary history and requirements, to:The Hertz FAX: (212) 556-4011 Corporation, Dept. LD, 225 Brae Boulevard, Park Ridge, New Jersey 07656. E-mail: [email protected]. An Equal Equal Opportunity Employer Opportunity Employer. (NO PHONE CALLS OR FAXES PLEASE).

MARKETING AND PR-JOIN OUR GROWING TEAM! One of the hottest young fashion companies in New York with a fun, dynamic environment, seeks a PR/Marketing Coordinator. Are you an organized, energetic self-starter able to coordinate publicity, marketing and licensing ef- Responses will ONLY be made to qualified applicants who supply the requested salary information. forts? If you are media savvy and have a min. of 2 yrs. exp. in marketing, PR, event planning, excellent writing/time management skills, & fashion industry knowledge, send cover letter WI salary reqs. & resume to: JM/2Xist, Dep't HR 1411 Broadway, 8th Fl., New York, NY 10018 DR MEDIA BUYER Fax: 212-354-5544Email: [email protected] EOE Candidate should have a min. of 2+ years DR television buying experience. Strong negotiator and good with details. Client experience a plus! Please send or tax (212.907-7253) resume with cover letter and salary history to: ACCOUNT EXECUTIVE TN MEDIA DIRECT US: A NYC quirky, multi -award winning creative shop experiencing 101 Park Avenue, H.R. Dept. growing pains; international accounts in youth market: (Toys, Elec- New York, NY 10178-0065 tronics, Cosmetics & Fragrances); fun out the wazoo; plus you'll EOE/AA "Have A Life" after you clock -out! YOU: Polished (3 yrs + exp.) Sharp administrative instincts; strategic thinker (ability to & levitate - if necessary.) Client savvy a must! TV Looking for the perfect job? Broadcast & clearance experience a plus. No wimps! Fax resume to: 212-683-3231 ADWEEK CLASSIFIED * * * REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES * * * Culture 3 August 9, 1999 CULTURE TRENDS

MTV Around the Billboard's Top 15 Country Singles World Compiled from a national sample of airplay. Provided by Broadcast Data Systems. Week of 8/2/99 This Last Peak Wks on Week Week Pos. ChartTitle Artist

MTV Asia 1 1 1 18 Amazed Lonestar Artist Title 2 2 2 15 Lesson In Leavin' Jo Dee Messina 1. Sixpense None The RicherKiRSMe 3 4 3 15 God Must Have Spent... Alabama 2.Michael Learns To RockStrange Foreign 4 5 4 24 Little Good-byes Shedaisy 3. Madonna Beautiful Stranger 5 3 1 22 Write This Down George Strait 4. BSB I Want It That Way 6 6 6 22 A Night To Remember Joe Diffie 5. Britney Spears Sometimes 7 7 7 22 Single White Female Chely Wright 8 10 8 17 You Had Me From Hello Kenny Chesney MTV Latin America (South Feed) 9 9 9 14 The Secret Of Life Faith Hill 10 12 10 11 Little Man Alan Jackson Title Artist 11 8 2 23 Whatever You Say Martina McBride 1. Shakira Inevitable 12 14 12 26 Who Needs Pictures Brad Paisley 2. Mana Se Me Olivido 13 11 1 21 Please Remember Me Tim McGraw Otra Vez 14 13 12 15 Crazy Little Thing Called LoveDwight Yoakam 3. BSB I Want It That Way 15 15 15 5 Ready To Run Dixie Chicks 4.Man Ray Desnudate, Mira Questions 01999 Billboard/Broadcast Data Systems 5. Jamiroquai Canned Heat

MTV India Artist Title Billboard's Top 15 Albums 1. Vengaboys We Like To Party Compiled from a national sample of retail store and rack sales reports. Provided by SoundScan. Ab Muje RaatDin 2. Sonu Nigam This Last Peak Wks on 3. lagit Singh Shaam Se Aankh Week Week Pos. ChartArtist Title

Mein 1 1 1 10 Backstreet Boys Millennium

4. Shubha Mudgal Ab Ke Sawan 2 2 1 5 Limp Bizkit Significant Other

5. BSB I Want It That Way 3 3 1 11 Ricky Martin Ricky Martin Ilia= 4 4 1 28 Eritney Spears ...Baby One More Time 5 7 3 6 Sarah McLachlan Mirrorball Artist Title 6 10 6 7 Smash Mouth Astro Lounge 1. Taxiride Get Set 7 11 6 30 Kid Rock Devil Without A Cause 2. Jennifer Lopez If You Had My Love 8 8 3 7 Red Hot Chili Peppers Californication 3. Frenzal Rhomb You Are Not My Friend 9 6 4 6 Soundtrack Wild Wild West 4.Smashmouth Allstar 10 5 5 2 Too Short Can't Stay Away 5. Lenny Kravitz American Woman 11 9 5 10 Soundtrack Tarzan 12 12 2 90 Shania Twain Come On Over

13 New 13 1 EPMD Out of Business 14 17 9 8 Blink 182 Enema of the State 15 13 5 8 Soundtrack Austin Powers 01999 Billboard/SoundScan, Ine./Broadeast Data Systems WEEK DIRECTORIES 1999 Editions Are you using up-to-date data? The 1999 editions of The Adweek Directory, The Brandweek Directory and The Mediaweek Directory can help you get the job done quickly and accurately. Covering Advertising, Brand Marketing and Media, these updated reference sources contain over 24,000 companies and more than 100,000 key personnel. If you've been using that "other reference," you'll be pleasantly surprised by how much more user- friendly we are. Listings are arranged so you can find all the data you need the first time. You can search by brand, by agency, by company name. And there are indexes to help you search by geo- graphical location, by industry category, by company type. All backed by the resources of ADWEEK, BRANDWEEK and MEDIAWEEK Also, if you're looking for someone to build a Web site, an agency with a multimedia need, or a developer in search of digital alliances, you'll find all the answers you need in the IQ Directory. Published by the same people who created ADWEEK's IQ News, it lists over 2,200 Interactive/New Media Marketing Development companies and can save you hours of research. ALL TITLES NOW AVAILABLE ON CD-ROM FOR FASTER SERVICE OR FOR INFORMATION ON OUR CD-ROM

CALL 1-800-468-2395 ' RecYcled Paper AMEN ORDER ALL 3 AND SAVE DIRECTORIES Name 1515 Broadway, New York, NY 10036 Or call toll -free 1.800-468-2395 Title Visit our Web Site at adweek.com O YES. Please send me the following ADWEEK Directories: Firm 0 1999 Address O 1999 BRANDWEEK Directory $325 O 1999 MEDIAWEEK Directory $325 City/State/Tip O Any 2 of the above for $525 Phone O All 3 of the above for $660 O 1999 IQ Directory $300 E-mail

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Pat_ lette Stout Bill Harmon Laura Kroll Your Name Saatchi & Saatchi Starcom Media SFM Media Corp. Out- of -Home Services/Leo Radio Title Burnett Company Presented by Virgi iia Rowe Magazines Address Ogilvy & Mather City Dave Coffey Plarning State Pentacorn New Media Zip RinD Scanzoni Luncheon sponsor Televest Please complete this ballot and mail it to Jennifer Minihan, National Jack Klues Special Events Coordinator, MEDIAWEEK, 1515 Broadway, Television/Cable Starcom Media qk NBC 12th Floor, New York, New York 10036 or fax it to Services/Leo Jennifer's attention at (212) 536-5353. Ca -c I Lawrence Burnett Ca npbell-Ewald Media Director Reception sponsor If you prefer, you can register your ballot Newspapers online by logging on at www.mediaweek.coni Doug Alligood Mug gie Ross BBDO Awards Luncheon will be held on December 8 at the New The Media Edge Research York Marriott Marquis. Spot Television For further information, please call (212) 536-6588. PAGE 50 http://www.mediaweek.com August 9, 1999 MEDIAWEEK Magazines

hottest people, places and products -including an expose on tablespoons (fact: not all measure up) and a piece on a kitchen sink that cooks pasta. Restaurant reviews will now extend out Galloping Gourmetfrom the New York -California axis to Middle America, zeroing in on one additional city every month. Reichl took it upon herself to Reichl remakesa venerable titlefast write September's review of Minneapolis. Oth- er new sections include the "Kitchen Note- Amid the clutter of boxes and bubble wrap, Gourmet editor in chiefRuthbook," a behind -the -scenes peek at Gourmet's Reichl is bracing for a hectic month. In addition to moving this weekfromtest kitchen, complete with visual guides, and Gourmet "Every Day," which presents practi- the magazine's East Side offices to thenew Conde Nast headquarters in cal and quick low -fat dishes. Times Square, Reichl recently wrapped Perhaps most important, Reichl is raising the up her September debut issue and isbar on the writing. For September's issue, she already deep into October. And that was theeasy part. recruited author Pat Conroy to write about Italy and brought in Spalding Gray to pen an account Reichl, formerly The New York Times Gourmet opens with a nine -page, breezy, of a tat) to Disney World during which he bond- restaurant critic, joined Conde Nast Publica- fact -filled section that captures the newest and ed with his family. And the magazine's recipes tions in January, succeeding Gail Zweigenthal, who had been with Gourmet for 34 years, the last eight as editor. One of her first moves was Mediaweek Ma to recruit a fresh crew of top editors, including azine Monitor Los Angeles Tunes food editor Laurie Ochoa, a Weeklies former colleague of Reichl's at that paper, as August 2, 1999 executive editor and New York restaurant crit- Sports Illustrated's double issue this week deliveredan ic (and Ochoa's husband) Jonathan Gold, a for- 83.15 percent gain over 1998. It has seen tremendous mer reviewer for the LA Weekly and Los Ange- growth this year (7.46 percent), considering it isup against les Magazine. She also hired for the first time an Olympic year in 1998, says associate publisher Fabio in the mag's history a photo editor, a research Freyre. S/ has benefited from the technology boom, seeing department and a copy editor and has begun significant growth in the dot.com business. -Lori Lefvre

Issue Current using freelance food stylists. Issue Date Pages Percent 9111 YTD Percent Date Pages Last Year Last Year Change Paps Last Year Charge What makes all this retooling particularly NEWS/BUSINESS interesting is that Reichl didn't start full-time Business WeekR 2 -Aug 48.74 3 -Aug 40.2621.06%2,533.69 2,227.15 13.76% until May. Before she took up residence at Economist, The 24 -Jul 53.00 25 -Jul 44.50 19.10%1,823.32 1,642.55 11.01% Gourmet, she ended her gig at the Tunes and Industry Standard, TheUD2-Aug 76.00 27 -Jul 27.33178.08% 979.51 232.36321.55% Newsweek then went on a national book tour for her mem- 2 -Aug 25.69 3 -Aug 35.18-26.99% 1,378.45 1,312.28 5.04% Peopled 9 -Aug 83.22 10 -Aug 66.7524.67%2,332.24 2,205.03 5.77% oir Tender at the Bone. Sports IllustratedR 26 -Jul 80.55 27 -Jul 43.9883.15% 1,641.84 1,527.61 7.48% TimeE Still,Reichl found time to enhance 2 -Aug 40.83 2 -Aug 34.46 18.49% 1,760.57 1,463.33 20.31% Gourmet's departments and concoct new U.S. News Et World Report 2 -Aug 33.55 3 -Aug 24.09 39.27% 1099.86 1,031.33 6.64% ingredients to add to the magazine's mix. Her Category Total 441.58 316.55 39.58% 13,559.41 11,64164 16.39% first full issue hits stands August 24. "September isn't a relaunch," Reichl insists. ENTERTAINMENT/LEISURE AutoVVeek "Gourmet saw itself as being extremely useful, 2 -Aug 24.03 3 -Aug 25.38 -5.32% 908.29 929.06 -2.24% Entertainment Weekly 30 -Jul 35.72 31 -Jul 28.39 25.82%1,081.64 960.52 12.61% but now I'm asking it to be more accessible and Golf World 30 -Jul 13.02 31 -Jul 24.54-46.94% 866.76 952.74 -9.02% friendlier, as well as being the authority." She New York DID NOT REPORT New Yorker says the magazine needs to reflect the notion 2 -Aug 15.05 27 -Jul 16.20 -7.10% 966.87 1002.54 -3.56% Sporting News 2 -Aug that food has become even more central to peo- 10.43 3 -Aug 11.74-11.16% 508.29 465.40 9.22% Time Out New York 28 -Jul 52.90 29 -Jul 50.90 3.93%1,996.85 1,750.05 14.10% TV Guide ple's lives -people eat out more, food has 31 -Jul 46.42 1 -Aug 30.08 54.32%1,883.29 1,671.65 12.66% Category Total become a fantasy object and kitchens are now 191.51 181.23 5.52% 8,211.99 7,731.96 6.21% a major design statement. SUNDAY MAGAZINES That is something, perhaps, competitors Parade 1 -Aug 10.26 2 -Aug 6.57 56.16% 363.38 369.58 -1.68% such as sibling Bon Appetit, Saveur and Food & USA Weekend 1 -Aug 7.96 2 -Aug 8.12 -1.97% 375.53 362.46 3.61% Category Total Wine already know. Reichl's intent, she says, is 18.22 14.69 24.03% 738.91 732.04 0.94% TOTALS 651.31 to do to Gourmet what she did at The New York 518.47 26.19% 22.51.31 20,105.64 11.91% D=DOUBLE ISSUE, E=ESTIMATED PAGE COUNTS; L =LAUNCHED 4/27/98; R=REVISED; T=INCLUDES6.92 NEP FOR JFK JR Tunes -that is, to "democratize it." TRIBUTE ISSUE, X=ONE MORE ISSUE IN 1998. PAGE 51 MEDIAWEEK August 9, 1999 http://www.mediaweek.com

Mediaweek Magazine Monitor will have a more con- versational tone Weeklies rather than reading August 9, 1999 Time Out New York, up 14.08 percent for the year, like a shopping list has been making waves among weeklies. Publisher and will now assume Allison Tocci attributes this to the book's unique a certain amount of ability to deliver an audience of 30 -something New knowledge. Yorkers. It has seen growth in all categories, but its Though advertis- extra push to attract fashion advertisers in the first half has landed such names as Calvin Klein, Barney's ers have not yet seen and Henri Bendel. "I've been really marketing the Reich): Spoons aren't alike. Reichl's first issue, connection between fashion and lifestyle," says Toc- they have already ci. She also noted a marked increase in broadcast signed up for the next one. September will boast and cable TV ads. -LL

a 20 percent increase in ad pages over last year's Issue Current Issue Date Pages Percent YTO Percent issue -118, which also broke a 1988 record of Date Pages Last Year last Year Change Paps Last Year Change publisher Gina Sanders. New NEWS/BUSINESS 114, saysGourmet Business Week 9 -Aug 47.34 10 -Aug 37.8924.94%2,581.03 2,265.17 13.94% advertisers include Donna Karan and Calvin Economist, The 31 -Jul 31.00 1 -Aug 34.00 -8.82% 1,854.32 1,676.55 10.60% Klein. "For 58 years the magazine has been the Industry Standard, TheL NO ISSUE 36.58-10.64%1,411.14 1,348.86 4.62% magazine of good living," says Sanders. "What's Newsweek 9 -Sep 32.69 10 -Aug PeopleX 16 -Aug 66.26 17 -Aug 48.57 36.42%2,398.60 2,253.60 6.43% changed is what good living means to con- Sports Illustrated 9 -Aug 54.34 10 -Aug 37.57 44.64%1,696.18 1,565.18 8.37% sumers, and that's what Ruth is going to be TimeE 9 -Aug 49.32 10 -Aug 41.88 17.77%1,809.89 1,505.21 20.24% putting out. It's going to establish us as the mod- US News Er 22.79 10 -Aug 27.69-17.70% 1122.65 1,059.02 6.01% ern authority in the field." World Report 9 -Aug Campy Total 38126 282.62 6.511% 12,871.33 11,682.83 11.11% Gourmet'spaid circulation grew 1.3 percent to 891,797, with newsstand sales remaining flat, ENTERTAINMENT/LEISURE according to the Audit Bureau of Circulations. AutoWeek 9 -Aug 15.83 10 -Aug 19.34-18.15% 924.12 948.40 -2.56% 27.41 7 -Aug 28.76 -4.69% 1,109.05 989.28 12.11% Ads fell 8.7 percent to 658 pages. Entertainment Weekly 6 -Aug Golf World 6 -Aug 34.25 7 -Aug 29.50 16.10% 901.01 982.24 -8.27% New York DID NOT REPORT New Yorker 9 -Aug 17.89 3 -Aug 19.09 -6.29% 984.84 1021.63 -3.60% Sporting News 9 -Aug 15.08 10 -Aug 18.66-19.19% 523.37 484.06 8.12% Time Out New York 4 -Aug 67.30 5 -Aug 59.40 13.30%2,064.15 1,809.45 14.08% TV Guide 7 -Aug 34.04 8 -Aug 39.13-13.01% 1,917.33 1,710.78 12.07% Coburn Total 21121 213.88 427% 8.423.17 7,145.84 6.12%

SUNDAY MAGAZINES Parade 8 -Aug 6.79 9 -Aug 10.54-35.58% 370.17 380.12 -2.62% 4.34% USA Weekend 8 -Aug 10.89 9 -Aug 7.87 38.37% 386.42 370.33 122% fatagery Total 17.68 18.41 -3.17% 156.51 751.45 311% 22251.111 21,318.32 8.16% 10TALS 538.14 514.11 E=ESTIMATED PAGE COUNTS; L=L4UNCHED IN 4/27/98; R=REVISIOIV, X=ONE MORE ISSUE IN 1998.

Double Vision? Biweeklies Hearst's CosmoGirl!, launched last August 9, 1999 Rolling Stone was flat over 1998 this week, and month with great fanfare and an down 4.9 percent YTD. The title had a weak sec- 850,000-circ, has rival Twist all in a ond quarter, losing pharmaceutical and direct knot. The 2 -year -old Bauer mag response ads, says associate publisherJack claims CosmoGirl! drew "inspiration" Rotherham. However, Rotherham isn't worried. He from a number of its columns, in particu- expects double-digit gains for 1999. Third-quarter ads are showing growth in dot.com and import lar Twist's "BlushOmeter," a chronicle of automotive advertising. Also, the book is planning teens' embarrassing moments, as well as two millennium double issues. -LL

its celebrity bubbles, where writers put Percent Issue Current Issue Date Percent YTD YTD Change words in star's mouths comic -book style. Date Pages Last Year Last Year Change Pages last Year "Cosmo is original and [founding editor] BUSINESS/ENTERTAINMENT Helen Gurley Brown is original and had ESPN The MagazineDD/* 26 -Jul 41.00 27 -Jul 80.74-49.22% 800.28 509.67 57.02% her own vision," said Lisa Lombardi, Forbes 9 -Aug 84.80 10 -Aug 59.80 41.81% 2,434.53 2,359.87 3.16% 2309.53 8.37% Twist's editor in chief. "Maybe Cosmo- FortuneR 16 -Aug 101.98 17 -Aug 118.49 -13.93% 2502.87 3.05% Girl! should heed that and develop their Inc.F 1 -Aug 71.05 1 -Aug 77.61 -8.45% 845.46 820.43 own style." Said Atoosa Rubenstein, Cos- National Review 9 -Aug 16.25 17 -Aug 14.41 12.76% 313.89 306.17 2.52% -4.88% moGir/!'s editor, "To me, frankly, it came Rolling Stone 19 -Aug 95.50 20 -Aug 96.40 -0.93% 1,095.49 1,151.64 as a surprise, but I'm psyched the com- 1327.71 6.13% casortiow. 411.51 441.45 424% 7121.13 petition's paying attention." -LG F=18 ISSUES PER YEAR; DD=DOUBLE ISSUE IN 1998, #=LAUNCH ISSUE WAS 3/23/98. you

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pertinent question. Because executives at the major television As If You Scared networks are already tearing up their fall schedules to inject Blair -style programming (MEDIA PERSON'S SACRED PLEDGE: THIS COLUMNIS into the lineup. Fox has the most promising show, Really Scary Cops. Instead of police completely free of any reference to Talk magazine, its officers responding to calls and dealing with witless trailer trash, dead police officers rean- inaugural party or of the interview in said magazine in which Bill Clin- imated as zombies are sent out to chase the ton's marital infidelities were blamed on conflict between his mother andhuman scum around their trailer parks. (The American Civil Liberties Union is already grandmother.) After consulting the new eTrend Web site, which complaining because suspects are reportedly unfailingly forecasts whatever will be trendy the day after eaten without first being read their rights.) tomorrow, Meanwhile, the ever -fertile David Kelley Media Person can confidently impart toyou the following news: Booga has informed Fox that this season it will be revealed thatthe explanation for Ally booga! Yes, media fans, you guessed it. Fear is The Very Next Big McBeal's mysterious weight loss is not anorex- Thing. And, producers, publishers and media moguls will behappyia, as many suspected, but the fact that her scary secretary has been secretly removing a to note, low -budget fear at that. The out -of - The Blair Witch Project continues in this body part each week. The demonic factotum nowhere success of The Blair Witch Project ancient boo -yelling tradition, and across the will be hunted down and burned by the cast presages its inevitable copycatting by all other nation, audiences are described as either of Kelley's newest show, to be seen on CBS, media. Fear shall be rampant in the land. frightened out of their wits or stupefied with Sexy Special Agents Who Hunt Down and This is not necessarily a bad thing. Fear boredom. What is most innovative about the Bum Demonic Factotums. is one of the five basic human emotions, the film is that it cost only $16.98 to make-but NBC suffered a setback in its cheap- others being joy, sadness, yearning for sex every penny of it is up on the screen. Instead fright strategy when it tried to film a realisti- and detesting the Internal Revenue Service. of the special effects used by major studios to cally chilling segment of Dateline. A camera Biochemists tell us that when you are afraid, frighten with fantastic creatures and gore crew sent to the Maryland woods to shoot a your heart beats faster, adrenaline pumps splatteration (a technical term), Blair employs story about the filming of The Blair Witch into your bloodstream Projectwasinjured and your body pre- when their SUV collid- paresitselfto takeThe American Civil Liberties Union is already comp)aining because ed with that of a crew decisive action, such as assigned by ABC's 20- having a major cardiac suspects are reportedly eaten without first being read their rights. 20 to do the same thing. arrest.Psychologists Adding to the difficul- have found that while we don't like beingNo Effects. The audience is scared not by ty, Dateline's producer then received a box really scared (it's too scary), we do enjoy what happens but by the terrible suspense of containing the head of Stone Phillips with a being fake scared, which is why we ride roller what may happen to its annoying young pro- cryptic note reading, "Never get in the way coasters, attend horror movies and jump out tagonists. Unfortunately, those who normally of Diane Sawyer." of closets yelling "Boo!" when an aged, require fire -breathing, city -destroying mon- Wouldn't you know, though, that it would wealthy relative walks into the room. sters for their booga-booga fix tend to find the be WB, so often in the lead on edgy, youth- Yelling "Boo!" is, of course, the basic tech- climax anticlimactic. oriented programming, that has the ultimate nique underlying the horror genre, which is Still, the movie is pulling them in and may scare show, Gotcha! Each week, its fun -lov- believed to have been invented in ancient do for camping in the woods what Jaws did for ing cast rings the doorbell of a random fam- Egypt when the court jester jumped out ofbeaches. Given that the woods are full of ily. When the door is opened, they storm King Ptolmey's mummy case and scared the Lyme disease-spewing ticks, this is decidedly into the house and shoot everyone inside. pharaoh's eldest son so badly the poor boy beneficial for the health of our nation. Then they sit around the living room and peed in his toga. Though the jester was The pertinent question at the moment, critique their own performance, taking calls dropped into a pit of starving hyenas the next though, is how other media, particularly tele- from viewers around the country. Test audi- morning, his story was re-enacted on national vision, will pay homage to or (to again employ ences are said to have been very positive on holidays for the next two or three thousand technical argot) rip off The Blair Witch Pro- the show, though reluctant to return home years as a warning to smart alecks. ject. You will soon be very sorry you asked the afterward. NOTHINGHELPS YOU A SPEAKDIRECTLY TO TV. COMMUNITYLIKE LOCAL GIANT EXCEPT,MAYBE A OUDSPEAKERANCHORED ROOF OFYOUR CAR.

Local broadcast television is the equivalent of making eye contact when you speak to your customers. Becauseonly local television stations can help you interact with customers where they live, making you a part of their everyday lives.And whether that means sponsoring a sporting event or promotion, joining a community action program or participating in acharity affair, local television will add value to your advertising. So connect your brand to local communities, and hit people where theyive. Call the Television Bureau of Advertising toll -free at 1-877-486-2529 or see us at www.tvb.org.LOCAL TV A better connection Web page activity reports are always accurate.

(except 99% of the time)

Get what you pay for. Demand an ABC Interactive audit.

What do you say when a Web site shows you fantasticusage Adjustments ranged as high as 30 percent. If that doesn't numbers? give you pause, consider the fact that these adjustments You should say, "Show me the ABC Interactive audit." were made after excluding meaningless impressions from sources such as A tamper -proof Internet audit from the leading online auditor graphic tiles and frames. that complies with IAB standards is the best way to besure When buying advertising on the you're getting your money's worth. Just look at the facts. Web, insist on audit reports that Last year we audited more than 13.7 billion page impressions, show you the real numbers. and for 99 percent of our audits, adjustments werenecessary. Insist on an ABC Interactive audit.

Want to know more about how to get whatyou pay for? Contact Evelyn Hepner. E-mail: [email protected] Phone: 1-877-399-ABCI WWW:www.abcinteractiveaudits.com