Memsic Introduces E-Compass Library at Arm Tech Con 2013

P R E SS R E L E A S E PRM - 016 FOR IMMEDIATE RELEASE

MEMSIC INTRODUCES E-COMPASS LIBRARY AT ARM TECH CON 2013

Downloadable eCompass Library for the Atmel Xplain Pro Platform Greatly Simplifies Complexity of Magnetic Sensor Integration and Enables Many New IOT Applications.

Santa Clara, CA, 10/31/2013 (Globe Newswire)—MEMSIC Inc., a leading solutions provider, combining proprietary MEMS technology with systems solutions, today announced here at the ARM TechCON conference an Electronic Compass (e-compass) library . It is the first member of its Atmel applications Gallery library to accelerate embedded designers’ ability to create smarter connected devices including consumer sensor hubs, Internet of Things and wearables.

The Electronic Compass software applications extention provides a highly accurate fully tilt compensated electronic compass with calibration that supports the MEMSIC’s recently introduced MMC3416PJ ultra low noise, low power magnetometer in a 1.6 x 1.6 x 0.6 package. High heading accuracy of the compass is enabled by the high performance and low noise of the MMC3416PJ.

Integrating sensors can be complex and time consuming. A thorough understanding of the theory of magnetics, sensor behavior, calibration and tilt compensation is required before the design can start, and the digital outputs of counts per gauss, and counts per g need to be filtered and translated and correlated into a tilt compensated heading.

MEMSIC simplifies this integration on the Atmel Xplain platform by providing a calibration and Electronic Compass library as a Gallery program. This library leverages MEMSIC’s many years of experience as an IMU developer to provide a high performance Electronic Compass that will address the most demanding applications. In addition, the MMC3416 provides a high dynamic range of 16 Gauss, which simplifies design by allowing more placement options on the board.

“Atmel is excited to be working with MEMSIC; a leader in inertial sensors, systems and solutions. Their low-power high-dynamic range sensors coupled with Atmel’s ultra-low power sensor hub and the eCompass library enable a host of new consumer electronics, Internet of Things and medical device applications,” said Dr. John Logan, Sr. Manager Sensor Engineering, Atmel Corporation

John Newton, MEMSIC VP of Marketing, commented “Atmel’s ultra-low power processor is an ideal match for our new MMC3416xPJ magnetic sensor which we are also introducing today at the

conference. Together they enable an ultra-low power and high performance e-Compass solution’ our partnership with Atmel and their Gallery library will enable customers to bring new solutions to market quickly and efficiently.” The Electronic Compass library will be released to the Atmel Gallery in November.

FOR MORE INFORMATION

MEMSIC Inc.

One Tech Drive, Suite 325

Andover, MA 0180

Tel: 978-738-0900

Fax: 978-738-0156

Email: [email protected]

ABOUT MEMSIC

MEMSIC Inc., a private company and headquartered in Andover, Massachusetts, provides advanced semiconductor sensors and multi-sensor system solutions based on micro- electromechanical systems (MEMS) technology and sophisticated integration technologies in both the IC level and module level. MEMSIC’s unique and proprietary approach combines leading-edge sensor technologies, such as magnetic sensors and accelerometers, with mixed-signal processing circuitry to produce reliable, high quality, cost-effective solutions for the mobile phone, automotive, consumer, industrial and general aviation markets.

EDITORIAL CONTACTS

Mr. John Newton Mr.Roger Grace

Vice President of Marketing President

MEMSIC Inc. Roger Grace Associates

One Tech Drive Suite 325 109 Greenfield Court

Andover, MA 01810 Naples, FL 34110

Tel: 978-738-0900 Tel: 239-596-8738

Fax: 978-738-0196 Fax: 239-596-2688

Email: [email protected] Email: [email protected]