Study Guide For Quiz #4 On Chapters 11 - 13

Study Guide for Quiz #5 on Chapters 8, 14, 15 COMS 5 Student Copy

Chapter 8 Adapting Communication to Cultures and Social Communities

I – Recognize the meaning of a concept II – Remember something about a concept III – Apply a concept to a situation

MULTIPLE CHOICE

1. A system of ideas, values, beliefs, customs and language that is passed from one generation to the next and sustains a particular way of life is known as: A. communication B. low-context communication style C. high-context communication style D. culture E. social communities

2. The type of cultures that regard each person as distinct from other people, groups, and organizations: A. individualistic B. collective C. low-context D. high-context E. cultural relativism

3. A collectivist culture: A. values intergroup harmony B. regard each person as distinct from other people C. value personal freedom D. tends to have more assertive communication E. tends to have more competitive communication

4. The type of communication styles used by individualistic cultures which is very explicit, detailed, and precise: A. high context B. social communities C. low-context D. ethnocentrism E. cultural relativism 5. The social, symbolic, and material practices of a social group that shape its members perspectives and communication processes are known as A. understanding B. co-cultures C. standpoint D. ethnocentricism E. relativism

6. The idea that any culture includes a number of social groups with distinct perceptions, identities, and ways of interacting is associated with A. standpoint theory B. person-centeredness C. multilingual orientation D. constructivism E. systematic desensitization

7. Nonverbal communication expressions of the overall dominant European-American culture heritage in the United States today is reflected: A. in a statue of Benjamin Franklin in front of the town library B. in a portrait of George Washington in a grade school classroom C. in a banner featuring a gay pride symbol displayed in a storefront window D. A and B E. A, B, and C

8. Which of the communication cultures or co-cultures below tends to favor competitiveness in interaction, limited emotional responsiveness, and a focus on accomplishing instrumental goals? A. feminine communication culture B. masculine communication culture C. Asian communication culture D. African American communication culture E. lesbian communication culture

9. In general, which of the following characteristics best describes a management style favored by many women? A. impersonal B. highly directive C. issue Oriented D. collaborative 10. Men who are socialized in masculine communities typically: A. are competitive B. build friendships by doing things together C. prefer jokes that include aggression and sexual references D. focus talk on solving problems or getting things done E. all of the above

11. The tendency to regard our culture and our way of life as normal and superior to other people and other ways of life is known as: A. moral relativism B. cultural relativism C. ethnocentrism D. stereotyping E. standpoint theory

12. Maggie is very nervous around devout Muslims. She thinks they don’t belong in the U.S., and never tries to make any conversation with Muslims she comes across. Maggie’s actions are an example of: A. ethnocentrism B. assimilation C. resistance D. tolerance E. cultural relativism

13. Phil attends a party being held in honor of a visitor from Great Britain. Phil notices that the visitor doesn’t stand very close to those who are talking to her. Phil doesn’t assume that the visitor is being rude or unfriendly, instead he wonders how personal space preferences in Great Britain differ from those in the United States. Phil is practicing: A. resistance B. toleration C. understanding D. respect E. participation

14. “I don’t approve of the gay lifestyle, but I can accept it.” This response reflects which of the following orientations to cultural diversity? A. resistance B. utolerance C. understanding D. respect E. participation

15. If you identify with a culture that emphasizes collective well-being, you are most likely to: A. rank personal freedom as more important than an orderly society B. think an honor reflects primarily on the individual who earned it C. avoid self promotion D. state your position directly or strongly E. all of the above 16. The importance of adapting communication to various cultures and social communities is reflected in: A. our ability to accurately interpret nonverbal messages B. negotiate effectively with people of varied backgrounds C. avoiding differences with others D. both A and B E. all of the above

17. We learn our own culture’s perspectives and rules by: A. studying about it in books B. learning our language through observing and interacting with others C. being born with it D. instinctively responding to nonverbal behaviors E. staying isolated from others

18. Groups of people who live within a dominant culture yet also belong to another group that is distinct from the mainstream culture are called: A. social communities B. low-context groups C. outliers D. new wave communities E. none of the above

19. Mark decided to drop Professor Yang’s course after only the first week because he felt he did not like her accent. He told a friend later that, “We pay good money to go to school here. They should at least hire teachers who sound like one of us.” His attitude reflects:

A. resistance B. tolerance C. understanding D. respect E. participation

20. Being able to understand more than one group’s ways of using language such as what is practiced by many Asian Americans, Mexican Americans, lesbians, gay men, and members of other groups that are simultaneously part of a dominant and a minority culture is known as: A. multilingualism B. code switching C. respect D. understanding E. cultural relativism

TRUE/FALSE

1. Communication is profoundly related to culture.

2. When we communicate with others, we learn their culture’s views and rules.

3. Eye-contact is a primary indicator of culture. 4. Multiple cultures may exist within a single society and geographic region.

5. Social communities include a number of cultures

6. Conventional nonverbal communication in a culture often reflects the perspective of dominant groups.

7. Telling someone that you “understand” their experience because you’ve been in a similar situation is one way of confirming the other person.

8. Resistance is a response to social diversity that devalues other cultures.

9. Toleration is a response in which we accept and approve differences between us and other social groups.

10. Participation is a response to social diversity that involves incorporating practices of other social groups into our own communication repertoires.

Chapter 14 Mass Communication

I—Recognize the meaning of a concept II—Remember something about a concept III—Apply a concept to a situation

MULTIPLE CHOICE

1. Which of the following is NOT an example of mass communication? a. books b. blogs c. film d. e-mailing a friend e. television

2. During the tribal epoch, the dominant sense was ______. a. sight b. hearing c. touch d. smell e. taste

3. During the literate epoch, the dominant sense was ______. a. sight b. hearing c. touch d. smell e. taste 4. Increased access to information made possible by electronic communication that links people all over the world creating a modern world-wide community is known as ______. a. global village b. hypodermic needle model c. gate keeper d. agenda setting e. cultivation theory

5. Marshall McLuhan claimed that the dominant media at any given time in a society strongly shape ______. a. individual and collective life b. public speaking c. cognitive complexity d. a and c e. all of the above

6. When a TV show or film incorporates the product into the storyline they are engaging in ______. a. product agenda setting b. product placement c. immersive advertising d. immersive product placement e. uses and gratifications

7. After a heavy session of studying for final exams, Barbara and Lynn wish to relax for a few hours. Feeling melancholy and in the mood for escapist romanticism, they rent the video Titanic. The choice of media content Barbara and Lynn made reflect ______.

a. agenda setting b. cultivation theory c. supporting dominant social systems d. uses and gratification e. standpoint theory

8. Of all the cadets who withdrew from the Citadel in 1995, the media selected Shannon Faulkner and called her to the public’s attention. This is an example of which of the following? a. agenda setting b. cultivation theory c. supporting dominant social systems d. uses and gratification e. standpoint theory 9. Mass communication uses gatekeepers to determine what consumers come to know, believe, and understand are issues they should deem as worthy of serious attention. This view of how mass communication operates represents ______. a. cultivation theory b. critical theory c. uses and gratification d. agenda setting theory e. agency theory

10. The mass media theory that claims that television promotes a worldview that is inaccurate but that views may assume reflects real life is known as ______. a. agenda setting theory b. cultivation theory c. uses and gratification theory d. gatekeeping theory e. hypodermic needle theory

11. Television’s tendency to stabilize and homogenize views within a society in order to create a single allegedly mainstream view is known as ______. a. mainstreaming b. gatekeeping c. homogenization d. resonance e. social systems

12. Heavy television viewers are more likely to have beliefs that reflect the worldview portrayed by television, which is not equivalent to reality. In television entertainment programming, 77% of major characters that commit crimes perpetrate acts of violence, compared to roughly 10% of actually reported crimes. This is an example of ______. a. agenda setting b. cultivation theory c. supporting dominant social systems d. uses and gratification theory e. standpoint theory

13. The Electronic Epoch in McLuhan’s review of human history began with ______. a. the telegraph b. the telephone c. the newspaper d. the radio e. the television

14. Lucinda was working for a newspaper and wanted to cover a story. She went to her editor with the idea and she responded that this was not a very important issue. The editor was engaging in ______. a. media determinism b. agenda setting c. political economy studies d. media dependency e. cultivation 15. To become a more responsible and thoughtful consumer of mass communication we should ______. a. develop media literacy b. be aware of the patterns mass media employ c. recognize that mass communication is one of many influences on individuals and society d. actively interrogate media messages e. all of the above

16. Invention of the phonetic alphabet ushered in which epoch in many societies? a. tribal b. literate c. print d. electronic e. telegraph

17. Janis loved watching TV. She really liked to get into shows so that she could forget the problems she was facing. Which theory would best explain the impact that watching television has had on Janis? a. magic bullet theory b. uses and gratification theory c. cultivation theory d. cultural studies theory e. media literacy theory

18. Dom has noticed that after he returned from a study-abroad program there were few news stories from other parts of the world. The theory that best explains what Dom was noticing is ______. a. the hypodermic needle model b. uses and gratification theory c. agenda setting d. gatekeeping e. reasonance

19. The process by which a viewer’s basic view of the world can be affected due to watching large amounts of television over time is known as ______. a. agenda setting b. product placement c. cultivation d. uses and gratification e. mainstreaming 20. If commercial programming consistently portrays European Americans as upstanding citizens and members of other races as lazy, criminal, or irresponsible, viewers may come to accept such representations as factual. This is known as ______. a. gatekeeping b. mainstreaming c. reasonance d. the mean world syndrome e. constructing the news

TRUE/FALSE

1. Mass communication affects our lives in minimal ways.

2. The print epoch emerged with the invention of the phonetic alphabet.

3. The telegraph inaugurated the electronic era

4. Television and film producers are forbidden by law to place or show the labels of actual products in shows and movies.

5. Uses and gratification assumes that consumers of mass media are active agents who deliberately choose what pleases them.

6. People who control the flow of information to others are known as cultivation setters.

7. The premise of cultivation theory is that the more one attends to television (heavy viewers) the more distorted perspective of reality they hold.

8. The media portrays ideas of how we should look physically

9. Becoming media literate takes little work.

10. Part of having media literacy means being skeptical of what is presented. Chapter 15 Digital Media and the Online World

I—Recognize the meaning of a concept II—Remember something about a concept III—Apply a concept to a situation

MULTIPLE CHOICE

1. Electronic modes of communication that store and manage data in digital form are known as ______. a. teleconferencing b. communication technologies c. interconnectivity d. multitasking e. digital media

2. Retouching a photo with a computer or editing a film or video is known as ______. a. manipulation b. multitasking c. convergence d. post-production e. creating identity

3. E-mail addresses and screen names allow users to ______. a. be ignored b. connect with others c. create identity d. learn online e. be tracked using cookies

4. The facsimile (fax) system is based on which of the following communication technologies? a. the telephone b. the computer c. the world wide web d. the gopher e. all of the above 5. The electronic computer was invented in ______. a. 1920 b. 1940 c. 1950 d. 1960 e. 1970

6. A wireless means of connecting devices to the Internet and to each other, originally called 802.11, is now known as ______. a. electronic conferencing b. multitasking c. virtual reality d. interconnectivity e. wi-fi

7. The ability to conduct meetings while being geographically separated is known as ______. a. teleconferencing b. multitasking c. interconnection d. convergence e. virtual reality

8. Which of the following is NOT an example of electric conferencing? a. teleconferencing b. audioconferencing c. computer conferencing d. videoconferencing e. face-to-face conferencing

9. Which of the following is not true of multitasking? a. people don’t really multitask, computers do b. children are better at multitasking than adults c. it’s likely we’ll do each task less well than if we did the tasks separately d. multitasking can make us feel rushed e. all of these are true of multitasking

10. Skype is an example of digital media being able to cultivate ______. a. speed b. manipulation c. community d. convergence e. multitasking 11. What percentage of adult Americans use at least one social networking site? a. 5% b. 15% c. 47% d. 37% e. 57%

12. The percentage of American adults who use the internet is ______. a. 79% b. 89% c. 69% d. 59% e. 55%

13. Which of the following is NOT true about spyware? a. it allows a third party to track individuals’ online activities b. it is often bundled into software without users’ knowledge c. it was unleashed by the Melissa virus in 1998 d. it can send pop-up ads tailored to users’ profiles e. all of the above are true about spyware

14. The telephone was invented ______. a. in the mid-1930s b. in the late 1790s c. in the mid-1870s d. in the late 1920’s e. none of the above

15. AT&T introduced the first cell phones in Chicago ______. a. in the 1980s b. in the 1990s c. in the 1970s d. in the 1920’s e. none of the above

16. The internet came on the scene ______. a. in the 1930s b. in the 1990s c. in the 1970s d. in the 1920’s e. none of the above 17. When various devices are connected to each other and the internet, this is ______. a. interconnectivity b. video conferencing c. electronic eavesdropping d. bitnet e. all of the above

18. Computers and online interaction affect human thinking ______. a. by allowing us to multitask b. by priming us to react to external, visual stimuli c. by training us to rely on programs to direct our actions and judgments d. all of the above e. b and c

19. Personal and social media may discourage independent, critical thinking by ______. a. by making it easy to rely on external authorities b. by undermining imaginative, independent thought and sustained mental focus c. through making the medium equivalent to the message d. all of the above e. a and b

20. ______plants itself on a user’s computer to track online activity and gain personal information a. a cookie b. a rogue c. a blacklister d. a flamethrower e. none of the above

TRUE/FALSE

1. Communication technologies are fairly recent phenomena.

2. Today many people rely more on “land lines” than cell phones or PDAs.

3. Email addresses are one way people create identity online.

4. Skype is an example of videoconferencing.

5. A primary way that computers affect thinking is by encouraging multitasking.

6. One advantage of multitasking is that when we do more than one task at once, we’re likely to do them better than if we just concentrated one thing at a time.

7. Computers help to develop the skill of understanding visual stimuli.

8. Democratization of the internet encourages independent thinking because of the large variety of sources. 9. In online communication basic aspects of personal identity may be unclear or even deliberately misrepresented.

10. Because of the vast array of available technology, there is evidence that information technologies improve learning