Bradford City Council, Museums & Galleries

Bradford City Council, Museums & Galleries Retail Buying Policy 16th August 2012

1 Overall Objectives  To offer a range of gift merchandise for sale, in order to generate financial income through MGH shops managed by Bradford City Council, educate visitors and enhance the visitor experience.  To offer gift merchandise which represents excellent value for money and is of design and quality which reflect the values and high standards of Bradford City Council’s museum and galleries.

2 Gift Merchandise  Wherever possible merchandise should be relevant, to each of the museums and other sites and the work carried out there.  Products on offer will be to a high quality of manufacture. Packaging should be of commensurate quality and enhance the product.  Wherever possible merchandise will be of Bradford and Yorkshire manufacture and/or design.  All products and ranges should be purchased to ensure that sales and profit targets are achieved.  Merchandise should be purchased across a variety of price points to ensure that there is a choice for visitors and local customers, to achieve targeted average transaction values and spend per visitor  The merchandise offer will include sufficient products and ranges to appeal to families, children and younger visitors.

3 Exclusive Merchandise  The merchandise should include products exclusive to Bradford City Council’s museums and galleries and which feature the name or visual identities of the individual sites.  Merchandise developed using images or themed sources from the service collections will; wherever possible be produced in the form of collections and ranges in order to present a co-ordinated story, and not as isolated items.

4 Publications  Exhibition catalogues, guidebooks and other publications will be produced both to generate income and to inform visitors.  Postcards & Cards will be developed to a high photographic standard and to a consistent format and quality and should include images/scenes/items of particular interest to visitors. Due note will be taken of commercial factors and the projected rate of sale.  Other publications will be produced to a high quality. Costings will include all origination costs and due note will be taken of commercial factors and the projected rate of sale. 5 Environmental Criteria  Environmental issues will be given consideration in any purchase and BMDC will adopt a responsible approach to this issue.  All wood products are to be from sustained, renewable sources where possible.  Toiletry items selected will not have been tested on animals and no products containing musk or ambergris will be purchased.  Products will be purchased with due regard to any environmental purchasing policies and guidelines stipulated by BMDC.

6 British Standards and Legislation  Merchandise offered for sale will comply with the appropriate British Standards, British and European Legislation including : Food Safety Act, Jam and Preserves Regulations and relevant detailed food safety and labelling legislation. Toys (Safety) Regulations 1995. All toys must also carry the CE mark. EU cosmetic directive 76/768/EEC

7 Merchandise Categories  Merchandise purchased or developed will generally fall into the following product categories: Bradford museums and galleries related gift products Art related product Geology related product China & Glass Stationery Greetings Cards Guide books, postcards and other publications Books, maps and local publications Children’s lines – toys & games & books Food & confectionery Crafts (with emphasis on local & Yorkshire made items) Clothing/Textiles Jewellery Toiletries Bradford Museum & Galleries – souvenir and branded items. 8 Responsibilities & Authority for Merchandise Selection  The responsibility for the buying in and development of gift merchandise for BMDC museums & galleries lies with the Business Assistants, liaising where necessary with the Business Coordinator and Museum Manager.  The Business Coordinator decision on the inclusion of any item is final.  Products developed featuring images of the museum, galleries and/or their collections or bearing the Bradford Museums and Galleries brand be approved by the Museum & Gallery Manager (Maggie Pedley) Appendix 1

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 Bolling Visitors 18869 21093 25750 24720 Spend per head 24p 21p 25p 31p 36p 41p Cartwright shop Visitors 86041 37998 closed 6000 * Spend per head 13p 8p 17p 10p 15p Bracken Visitors 9840 8597 8641 9108 Spend per head 29p 34p 31p 32p 25p 30p Cliffe shop Visitors 76660 64946 71378 74991 closed Spend per head 17p 13p 12p 16p 15p Manor Visitors 14387 14987 15549 14490 Spend per head 20p 14p 17p 18p 18p 23p BIM Visitors 57319 73763 57063 65601 Spend per head 50p 41p 59p 57p 50p 55p

* shop open Feb-March based on visitors for period

Projections based on half year figures. Cartwright Hall shop not open to capacity so will not achieve a high visitor spend. Bracken Hall reduced school groups, less spend in shop. Cliffe Castle shop closed. BIM reduced offer, less visitors, impact on shop spend.