Media Contact: Brooke Herren
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Media Contact: Brooke Herren [email protected] (800) 762-4475 ext 2254 FOR IMMEDIATE RELEASE ON January 17, 2014
Wellborn Cabinet, Inc. Previews 2014 Product Launch at KBIS in February
Wellborn Cabinet, Inc. will showcase a mound of new products included in the 2014 product launch at the first Design & Construction week in Las Vegas on February 4-6, 2014. Wellborn will be exhibiting in an expanded 50’ x 50’ exhibit at the Kitchen and Bath Industry Show in booth #N1963. Wellborn will also be exhibiting at the co-located, International Builders’ Show in Booth #S1149. This year, Wellborn Cabinet will introduce a “Whole Home Design Solution” in an expanded section of the exhibit. This area represents a home facade on the exterior and the interior includes a kitchen, kitchen banquette, living room with entertainment center, home office, closet, wall bed within the bedroom and a bathroom. All the rooms include cabinetry from all the Wellborn brands including Estate Custom Collection, Elegant Bath Collection and Wellborn Closets. All the brands of Wellborn are designed to help everyone organize any space in their home for a Whole Home Solution. Along with the whole home solution, Wellborn Cabinet is also presenting a massive new product launch in 2014. The Estate Custom Collection has added 13 door styles to the inset family. The standard wood drawer has been upgraded to include a detailed profile that expands also into all the sliding shelves for a beautiful touch and feel. ColorScapes is a new color palette paint program that offers all colors choices from Sherwin Williams, Benjamin Moore and Valspar. The Brushstroke technique in a light tan color, called Fawn, has also been added to a nice selection of paints. Additional products added to Estate Custom Collection include many new doors to reflect transitional styles and many new custom cabinet modifications. The Wellborn brand of cabinetry encompasses a soft close door hinge as standard in its Premier Series which adds a gentle close to all cabinetry doors. “The transitional style is growing stronger and to remain on the forefront of emerging trends, we have added 12 new profiles in our offering to support this trend. Designers and consumers prefer the simple details on the door design and we have answered this look in the 2014 launch” says Angela O’Neill, Director of Marketing. “The ‘shades of grey’ color trend is also being supported by our launch of Dove, Pebble and a new translucent stain, Drift. In addition to the color splash are Blush, Garnet, and Cloud. And if you still are looking for more, our Estate brand of cabinetry offers the new ColorScapes color palette program where designers can choose from any color.” Over 2000 new cabinets and semicustom options have been added to the product lines including 48” and 60” high walls and Z-angle and angle cabinetry to turn the corners in the room. The partnership with Art for Everyday brings the offering of thousands of mouldings and corbals all finished with Wellborn colors choices. The lighting program has been enhanced with our partnership with L & S Lighting.
“We offer many brands of products and a broad selection of doors and finishes all with great quality and service delivered on the Wellborn fleet of trucks” says Paul Wellborn, President, Wellborn Cabinet, Inc. “We continue to listen to our dealers and strive to be the most valued provider of permanent home cabinetry. Our business is strong and we look forward to presenting our expanded offering at KBIS and to our dealers in the market.”
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