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Swavalamban a P R O J E C T O N C R E a T I N G M E N S T R U a L L I T E R a T E C O M M U N I T I E S

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Swavalamban a P R O J E C T O N C R E a T I N G M E N S T R U a L L I T E R a T E C O M M U N I T I E S U N I T E D S I S T E R S F O U N D A T I O N SWAVALAMBAN A P R O J E C T O N C R E A T I N G M E N S T R U A L L I T E R A T E C O M M U N I T I E S Report on Final Outcomes Project Location TODAPUR GAS GODOWNS, NEW DELHI CONTENTS I. INTRODUCTION Page 1- 11 IV. SUSTAINING THE CHANGE Page 25-30 Founder's Note Social Impact Analysis Stakeholder Organisations USF Change Agents Executive Summary Project Background Logo & Objectives Methodology V OTHERS Page 30-35 II UNDERSTANDING THE ISSUE Page 11-21 Way forward Social Mobilisation Activities Core Team *Nukkad Natak Stakeholders *Painting of the Meeting Place & Public Toilets Project Glimpses *Poster Campaign Personal Interactions & Survey III ADDRESSING THE ISSUE Page 21 - 25 Body & Mind Pinkathon Technical Sessions Production & Distribution Medical Screenings Other Social Initiatives FOUNDER'S NOTE The Indian Society has deemed several aspects of human physicality as taboos especially issues related to women bodies. As a result of this societies silence over decades on women health issues, diseases like breast cancer, cervical cancer, sexual infections etc are on the rise. These taboos & cultural factors created an obstacle for women to a free discussion on certain physical ailments with their family members, which eventually might lead to a delay in accessing the required health care. In 2012 United Sisters Foundation decided to break the silence on breast cancer by empowering women. Our intention was not just creating awareness but also to get more and more women to adopt a fitter lifestyle for themselves and their families. From the past 5 years, we expanded our awareness to 8 cities & sensitized lakhs of women to freely talk about it. After the success of breast cancer awareness, USF has decided to focus on creating awareness of menstrual health & hygiene practices through breaking taboos. Though our country is progressing technologically & scientifically, it is very unfortunate to see a large number of adolescent girls and women are still weighed down unfounded and unscientific beliefs about menstruation. Our focus through the Swavalamban project is to empower women and adolescent girls to be change makers in their own community. We feel we will be able to bring change by actively engaging them in conversations, understand their doubts & provide technical knowledge. USF will also work towards providing opportunities for their mental & physical development. Let’s join hands to make this world better for everyone. MILIND SOMAN Actor & Model, Founder - United Sisters Foundation STAKEHOLDER ORGANISATIONS UNITED SISTERS FOUNDATION United Sisters Foundation (USF), not for profit organization spreads awareness of the importance of an active lifestyle for the women and health issues that put women’s lives at risk. Founded in 2014, founded by Mr Milind Soman and Ms Reema Sanghavi, USF has been instrumental in bringing a major shift in women’s health and fitness through India’s biggest women run, Pinkathon. This India’s top-rated running event aimed to create awareness on breast cancer is now spread across 11 plus cities, engage lakhs of women & families directly. Pinkathon supported several underprivileged women with cancer to get better treatment & facilitated hundreds of free breast screenings. SONALIKA SOCIAL DEVELOPMENT SOCIETY Sonalika International tractors Ltd. is the youngest and the 3rd largest tractor maker in India. Its world’s number one integrated tractor manufacturing plant at Hoshiarpur has a capacity to produce 3 lakh units per annum. The company produces technologically superior tractors in a range from 20HP to 120HP and is recognized in both domestic as well as international markets as a formidable player. The company has earned the trust of over 7 lakh customers in more than 80 countries in just 2 decades which is a remarkable feat. Sonalika ITL has been recently felicitated by The Economic Times publication as ‘The Iconic Brand of India’. DELHI POLICE The Delhi Police (DP) is the Law enforcement agency for the National Capital Territory of Delhi (NCT). It does not have jurisdiction over the adjoining areas of the National Capital Region. The head of the Delhi Police Department is designated as Police Commissioner of New Delhi. In 2015, sanctioned strength of DP was 84,536 (including I.R. Battalions making it one of the largest metropolitan police forces in the world.They come under the jurisdiction of the Ministry of Home Affairs (MHA), Government of India and not the Government of Delhi. [4]:para7.5. The headquarters are located at Indraprastha Estate, New Delhi. DISCLAIMER DISCLAIMER ADDRESS: The United Sisters Foundation prepared this report on the outcomes and proceedings of recently concluded UNITED SISTERS FOUNDATION CSR Project in partnership with Sonalika Social Development Society. This report prepared by a team of 402 Opulence, 4th Floor, 6th Road, Above Dena Bank, consultants and researchers outlines menstrual health management challenges, perceptions and solutions. The Near Santacruz station, report is for knowledge dissemination only & the content is subject to copyright. Santacruz (E) Mumbai – 400055 COPYRIGHT @2017 EXECUTIVE SUMMARY INTRODUCTION Menstrual hygiene management (MHM) is an important issue that affects adolescent girls and premenopausal women on a monthly basis. However, Menstrual hygiene practices vary worldwide and depend on the individual’s socioeconomic status, personal preferences, local traditions and beliefs, and access to water and sanitation resources. Around the world, women developed their own personal strategies to cope with menstruation. Most of these practices are based on the myths that they have been hearing from their elders. Often these myths/ methods are unhygienic and inconvenient particularly due to unclean water, and social taboos and restrictions of drying clothes indoors, away from sunlight and open air. To be able to dispel myths and solve the menstrual hygiene issues, society must first be able to identify the root cause. Women & Men should be able to discuss this out openly & freely. As a result, adolescent girls will develop the knowledge about menstruation and hygienic habits that are essential. This knowledge will not only give young girls & women the confidence to talk freely about the subject without getting embarrassed but also help them to ably manage it. METHODOLOGY United Sisters Foundation conducted a 6 months pilot project at the Todapur Gas Godowns Slums in New Delhi. The project was focused on 5 major areas - Education, Health, Environment, Economic and Empowerment. The project initiated with social mobilization activities by conducting street theatres and social infrastructure beautification to create awareness followed by one on one interviews at the village on menstrual hygiene management among adolescent girls and women. Assessment of knowledge on adolescent girls and women followed by an orientation on the issue was done. 3rd phase was more focused on the mental and physical health. Approx 300 women and girls were made to participate in the Delhi Pinkathon. Specialized training was conducted with doctors and experts on MHM management and other preventive issues. Training on making cloth pads was given. As an end of the project, a medical screening camp was held & change agents were appointed. FINDINGS 80% women in Todapur gas godowns don’t have access to the toilet. They wake up in the midnight to take bath. Menstrual health management was poor in this kind of situation among the large proportion of women The pilot intervention helped to improve knowledge of the Todapur women & girls to an extent Before the orientation. 73% of the women & girls were not aware of menstruation. But after the orientation, remarkable response and changes in their perception was observed A noticeable change & increase in the knowledge of menstruation was observed CONCLUSION Conclusion This initiative has definitely helped the women in understanding menstrual health management and changed their perception. During the end of the project, people were more open to discussing menstruation and they were even willing to discuss in public. Few issues came up during the campaign were lack of toilet facilities, which is essential for MHM. This needs to be addressed in future. MENSTRUAL HYGIENE A Basic Necessity to Human Health Issue In many developing countries, women & girls encounter difficulties in managing hygiene during menstruation. Menstrual Health Management is more challenging in urban slums & rural areas due to lack of Water, Sanitation and hygiene (WASH) facilities. Almost every woman and girl (from menarche to menopause) will menstruate on average every 28 days for about 5 days. Though it is a completely normal biological process, menstruation is still associated with silence, myths, taboos and even stigma. Women and girls all over the world over face numerous challenges in managing their menstruation, which is considered to be ‘impure’ and ‘dirty’ Together, these challenges related to social stigma, lack of knowledge, education, cultural practices, beliefs and lack of sanitation facilities may result in women and girls being denied basic human rights and can turn a simple biological fact into a barrier to gender equality. Realizing the human rights to water and sanitation for women and girls is an important issue for MHM, it is important to create safe, sufficient, accessible WASH facilities for personal and domestic use so that it provides privacy and ensures the dignity of women & adolescent girls. As a community, we must ensure that menstrual hygiene management and education are incorporated more into water, sanitation, and hygiene (WASH), education, and sexual and reproductive health programs. Doing so can boost the confidence of women and girls in managing their menstrual hygiene. Project Swavalamban initiated in Todapur Gas Godowns with an objective of creating awareness about effective menstrual health management in women & adolescent girls. However our approach was not just to create awareness, but also to find out the other health & social concerns that are affecting women & adolescent physical & mental development & also to address the issues related to education, knowledge and WASH facilities.
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