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PJTN 2017 Annual Report

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PJTN 2017 Annual Report LAURIE CARDOZA-MOORE, PRESIDENT PJTN STANLEY TATE, CHAIRMAN PJTN PJTN 2017 Annual Report Dear PJTN Friends, PJTN PRESIDENT & CHAIRMAN NOTE 1 PJTN celebrated our 12th year in 2017 by embracing change and 2017 REVIEW technology. Pioneers in our field of making original content that 2 educates and mobilizes Christians to understand their biblical THE GOOD 2 responsibility to stand with Israel and protect Jews from anti- Semitism, PJTN reaches and activates more people than TESTIMONIALS 2 organizations 10 times our size. What makes us so distinct is our 3 clear mission, talented people and an extensive global network. PJTN IMPACT From our anti-BDS Resolution (now in 10 states) to our Focus on PJTN VS THE OTHERS 3 Israel series, we smile as others are now joining the marketplace of pro-Israel educational media targeting Christians. Thank you for ANTI-SEMITISM IN THIS GENERATION 4 helping make 2017 the year PJTN pivoted to a robust platform that WHY CHRISTIANS? 4 shares our message, reaches new donors and is building the PJTN Nation! PJTN Value Proposition: 4 Stanley Tate & Laurie Cardoza-Moore DATA. DATA. FUNDRAISING 5 How do we accomplish so much? GRATITUDE. CONCLUSION. 6 Devoted board, advisors, leaders and friends. In-house media production keeps costs low Dedicated professional team KEY TAKEAWAYS: PJTN's niche in creating award winning media is on-trend in meeting needs of Christian Media Broadcasters PJTN's leap to a robust online platform is data driven and strengthens our organization and revenue PJTN's leadership role with media distributors and Christian media is unparalleled PAGE 1 (January 2018) 2017 Year in Review PJTN engaged with new strong state leaders in Ohio and North Carolina. In both states, our team members are fighting both the Jewish community and the progressive In 2017, PJTN put its foot on the pedal and made a lot of community to accept our wording for the Anti-BDS changes in order to add greater value to our donors and Resolution. We have come to understand that many of the partners. A lot of these changes were internal in 2017. Jewish organizations wear multiple hats, and don't want to Board Meetings were well attended jeopardize their relationships that help senior citizens, or Audits and Financials Completed healthcare. In an interesting turn, PJTN has emerged as a Board Members Support Increased dynamic partnership-maker aligning anyone/everyone who Professional Team Change will agree to focus on reducing anti-Semitism. The Good WE PJTN Watchmen In correlation to the dramatic uptick in anti-Semitism in 2017, (70% in USA) the PJTN Nation (board, donors, As we celebrate PJTN's 12th anniversary, we set a goal of volunteers and team) bonded and focused like never asking 5,000 like-minded people to join us by contributing before. $20 dollars a month -- and become a PJTN Watchman. We realigned our team and grant requests to reflect our PJTN Watchman is a membership level created for the leadership position and transitioned to targeting impact people who want to 'do something' after they see a PJTN with K-12 students and families and a massive digital production. PJTN Watchmen want us to make more repositioning for PJTN. shows and share them with more Christians around the world. PJTN Watchmen are a critical part of our efforts as they amplify our message in their networks and PJTN databases cleaned & upgraded communities. Every PJTN Watchman understands G-d's Launched new platform to capture all data plans and their roles in making miracles happen in this generation. With deepest gratitude for your tremendous Measuring every email, donation and idea work, we are blessed to have earned your confidence and Created 3 year strategic plan (2018-2020) trust. PJTN WATCHMEN TESTIMONIALS Launched "Igniting the Torch for the Next Generation" Dear Laurie, We watch Focus On Israel before dinner on Sundays and then spend Awarded new $200,000 1 year grant/ Challenge Grant dinner time talking about G-d, the Bible and current events. My grandkids (and their parents) are excited to talk about how they 'take action' against anti-Semitism. PJTN is a big part of our lives now. When is the next series coming out? We want the family back over here! --- Dan and Krystal, Indiana Hi Laurie, I'm used to hearing the ugliest things said about Israel at work and I'm humiliated that I don't open my mouth and fight back for G-d's chosen people. I saw PJTN's FB show and in just a few minutes, you gave me the words to fight back. God Bless you for teaching me how to bless G-d's land and people. --- Janet, from an Ivy League University . PAGE 2 (January 2018) “Tell your children about it, and your children to their children, and their children to another generation…” Joel 1:3 Who PJTN Serves & Impacts PJTN's budget, team and goals, target market include: 41% Pro Israel Christians 32% Parents and Grandparents/education driven 15% Pro Israel Jewish community 12% Christian Next Generation Our goal is to create a deep relationship with 2.6 billion Pro Israel Christians people and mobilize them to share our media, represent our issues in K-12 education environments and become recurring donors. Parents and Grandparents Pro Israel Jewish Christian Next Gen Why PJTN is Better Than our Competition We spotlight, leverage, train and share the Christian obligation to Jewish people and Israel in local communities across global media platforms. (TV, streaming, YouTube, FB, Twitter, Roku and with 20 Christian global media partners.) Christian Organizations PJTN is independent and condemns Revisionist Theology. Jewish Groups PJTN has a biblical obligation of Christians toward the Jewish people and Israel. Human Rights Groups PJTN is exclusively focused on the Jewish people and Israel. We have no other agenda. Large Infrastructure/ PJTN is lean, donor accountable and rejects bloated organizational models. Bureaucratic Organizations StandWithUs, etc. PJTN is positioned to speak directly to Christians and is within reach of over a billion people. PAGE 3 (January 2018) “Tell your children about it, and your children to their children, and their children to another generation…” Joel 1:3 Anti-Semitism in this Generation: Why PJTN Original Content is at the Heart of PJTN's As a result of multiculturalism, appeasement and PC- Value Proposition driven education, most educators, and civic leaders have little knowledge about their biblical responsibility to Think tanks hire academics to conduct research that protect Jews and Israel from the normalization of anti- educates decision makers and create policy. PJTN is a Semitism. From seminaries and campuses, to pulpits and 'media tank' that creates, produces and distributes media organizational leadership positions of power, the topics of (TV shows, documentaries, infomercials, events, SM and anti-Semitism and Israel remain 'off the radar' or ignored in interviews) to educate Christians and mobilize them to take favor of anti-Semitic 'inclusive' initiatives. action. Anti-Semitism=fear+hatred+ignorance. We are on the front-lines in the battle for a new generation. The profound differentiator that makes PJTN's business model so efficient, is the depth of its talent and relationships in sharing their media productions around the world. While other Christian media companies are now making pro-Israel material, PJTN has an array of partners (20) who are eager to share more PJTN content with their audience PJTN: What's in it for Christians? of over 2.6 billion viewers. Lutheran pastor Martin Niemoller (1892-1984) wrote CALL TO ACTION about the cowardice of German intellectuals following the Nazis’ rise to power and the subsequent purging of their chosen targets, group after group. Among those targets in what became known as “The Holocaust” were the Jews— God’s own Chosen People. More than 6 million died…why? Make More PJTN Media. In great part because the army of Christians of that Distribute PJTN Media generation were silent. Measure the Data. In 2017, PJTN joined the future and moved from a website PJTN's message to Christians and people of conscience in based organization that 'pushed' information out to its our generation: “We can be silent no more. In the members and became a platform. A 'platform' is the 21st ideological, social, moral and religious battlefield for the century way to understand a website, database, SM, mind of this generation, it is imperative that you find your communications as primary tools for organizational growth voice and a place to be heard standing for your values in and development. With attention on interactivity with support of Israel and the Jewish people. Together we PJTN members/viewers, PJTN can share a message or make a difference.” media online and every 'hit' has exponential capacity. PJTN is measuring and gathering data on every email, interview, infomercial and TV show that is shared. This data gives us the information as to who is listening and taking action. PJTN's professional team adopted a model to 'build, measure, learn' this year in which we tweak our messages in accordance with the data. PAGE 4 (January 2018) “ Tell your children about it, and your children to their children, and their children to another generation…” Joel 1:3 DATA. DATA. DATA. MEASURE. ANALYZE. ADAPT. FUNDRAISING. AMAZON SMILE Case study: DAYSTAR - PJTN PARTNER. PJTN STORE EVANGELICAL CHRISTIAN NETWORK GRANTS AWARDED MAJOR DONORS (OVER $5,000) PJTN aired a 60 minute documentary on Daystar's Saturday and Sunday broadcasts on January 2 & 3. At the same time, Laurie was interviewed on radio. The results were meteoric. This is the PJTN media report from Week 1 2018: -Total sessions this week are up 565.72% over last week (2,350 sessions this week vs.
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