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The LPTV Report The LPTV Report News and Strategies for Community Television Broadcasting Vol. 4, Issue 6 A Kompas/Biel Publication June 1989 Local Sports Wins Viewers For TV -8, Columbus -by Colette Carey and Jacquelyn Biel For almost four years now, Bob Lyons and Company have been growing W08BV, the first LPTV station in Columbus, OH. And they've been doing it with local sports and carefully chosen syndicated favorites. Columbus, Ohio's state capital, is big on sports. TV -8 airs football and basket- ball games from more than thirty high schools in its Franklin County coverage area, and it holds an exclusive contract to cover Ohio State University hockey games, wrestling, golfing, women's gym- nastics, and women's basketball. 7V-8's remote van with (l -r) Scott Burns, program manager; John Patterson, sales manager; Rob Mezey, chief engineer; and Bob Lyons, general manager continued on page 9 CBA, NTA To Join Forces On Industry Issues The Community Broadcasters Associa- viewing is down and cable and VCR sales "and we've agreed to help each other tion and the National Translator Associa- are expanding in most cities. Cable must - when it will benefit both associations to tion have agreed in principle to support carry discussion is more intense than do so. Most of the time we'll be working each other on issues of common concern ever. High definition TV seems likely to toward the same goals." to translator operators and LPTV broad- have a significant effect on the future of Specific policies and issues of common casters. Representatives of the two asso- our industry. interest have not yet been formally identi- ciations met at the 25th Annual NTA Con- "CBA and NTA don't want the only fied by the organizations. vention and Seminar held May 18-20 in voices heard on these issues to be those Some 200 people attended the NTA Medford, OR. of network and cable executives or major Convention, which featured three days of CBA president John Kompas and station operators, because that would seminars, demonstrations, and work- Darwin Hillberry, president of the NTA, leave a significant segment of the viewing shops on such subjects as terrain shield- pledged the cooperation of their organi- public unrepresented." ing, alternate programming sources for zations in the effort to address current Hillberry pointed out that the two orga- translators, lightning protection, power issues facing broadcasters. nizations share many of the same points line interference, and FCC issues. Sixteen "The television industry is in the midst of view on industry issues. "We have dis- companies serving the television transla- of major change," said Kompas. "Network cussed our mutual interests," he said, tor industry exhibited. l1 111111B1.111.111».11111113». ELEMEDIA IIII3111,iMiW11311511111BI IN 1VINTAGE # PROGRAMMING CLOPS IM 'puowgoiy MaN a31S3f1O31d NOIl231:iIdO0 SS3adOb' 800-521-8683 9l ON liwied 2025 Royal Lane, Suite 300 Dallas, Texas 75229 uisuooslM 'aa>{nennliw alVd 0LS0-SZZE9 (800) 521-8683 (214) 243-2290 39V1SOd S n 0L9gZ xo8 Od 31VFi )line laodaa nld Circle (110) on ACTION CARD Kompas/Biel & Associates, Inc. S.E. Bradt, Chairman of the Board John Kompas, President and Chief Executive Officer Jacquelyn Biel, Executive Vice President and Secretary In Our Richard P. Wiederhold, Vice President - Finance and Treasurer View The LPTV Report 5235 North 124th St., Suite 22 Butler, WI 53007 As everyone knows, free, over -the -air vices broadcasters provide without (414) 781-0188 television has been under serious siege cost..." said Maltz. "However, they do not John Kompas, Publisher lately. HDTV development has frozen the realize that the survival of free broadcast Jacquelyn Biel, Editor spectrum, must -carry laws are gone television is endangered.... We must edu- Colette Carey, Reporter (though perhaps not for long), cable and cate the public that free TV is not a birth- Barbara Barr, Administrative Assistant Heather Kompas, Gofer home VCR's have ravaged the networks- right. In many parts of the world, there is which long were the economic base of no free television. Our broadcast system Columnists: John H. Battison, P.E., Bob Horner, Peter Tannenwald, Lance Webster, free television, and fiber seems to be the is a precious national resource that must Richard P. Wiederhold inevitable carrier and perhaps eventually be nurtured and preserved." Guest Contributor: Aaron Davis the great equalizer of 21st century com- Calling free TV "the consumer issue of munications. the 90's," Maltz called on all television But while these new technologies are broadcasters to join the education cam- Advertising Sales: exciting, and although the opportunities paign. It will be launched later this sum- Kompas/Biel & Associates, Inc. they present for ever more programming mer with a nationally televised message P.O. Box 25510 choices are breathtaking, there is reason by Walter Cronkite to be aired simultane- Milwaukee, WI 53225-0510 to believe that the public will eventually ously, at the beginning of prime time, on (414) 781-0188 find itself paying for all of its television commercial stations nationwide. Affiliations: CHA The LPTV Report is the offi- service, in the same way that it now pays To support the campaign, the NAB will cial information channel of the Community for telephones or electricity. send promotion kits to all the nation's Broadcasters Association. This possibility is disturbing, not only television stations, who will be asked to to broadcasters but also to anyone who join with other stations in their markets to The LPTV Report, ISSN 0892-5585, is published believes that free broadcast television is produce local spots designed to educate monthly by Kompas/Biel & Associates, Inc., 5235 necessary to keep all Americans, no mat- the public about the benefits of free TV. 124th Street, Suite 22, Butler, WI 53007, or P.O. ter what their economic status or geo- The kit will contain press materials, an- Box 25510, Milwaukee, WI 53225-0510. Copyright 1988 by Kompas/Biel & Associates, Inc. All rights graphic location, informed and aware and nouncements, a musical jingle, a logo for reserved. effective as citizens and as members of air and print, and special contests. Subscription price: 1 year, $25.00; 2 years, $45.00. society. Free broadcast television is, of course, Outside USA: 1 year, $31.00; 2 years, $57.00. Back Issues: $3.00 each. POSTMASTER: Please In an effort to head off unmindful ero- just what most LPTV stations are all send address changes to: The LPTV Report, P.O. sion of free television, the National Asso- about. The Community Broadcasters As- Box 25510, Milwaukee, WI 53225-0510. ciation of Broadcasters has begun a cam- sociation has offered NAB its support in paign to raise public awareness of the this effort. And we urge LPTV broadcast- benefits of free TV and the dangers it ers individually to participate in whatever BON MOT faces. The campaign was inaugurated at ways they can. As Maltz said, it is time for the April NAB Convention by Milton the greatest marketers in the world- Maltz, chairman and CEO of the Malrite American television broadcasters-to ...he was not old enough to talk and Communications Group in Cleveland, OH, start marketing themselves. say nothing at the same time. and chairman of the NAB's Free Television Task Force. William Faulkner, Light in August "The public is used to the many ser - BIDIRECTIONAL Microwave Systems Site Plotter Program Available From NTA A "Map Plotter" program that calcu- lates the longitude and latitude of a site from a reference is available free from the National TYanslator Association. The pro- gram runs on any IBM or compatible. Broadcast STL $ 10,846.40 Broadcast Portable $9,246.40 Darwin Hillberry, NTA president, said that copies of the program may be ob- DIVERSIFIED MARKETING tained through him at PO. Box 628, River- 3918 W. Clearwater Kennewick, WA 99336 (509) 735-6812 ton, WY 82501. II Circle (115) on ACTION CARD 2 / LPTV Report / June 1989 Final Count On March Window Is 855 EXECUTIVE A total of 855 LPTV and television grantable. About one-third do not meet DECISION MAKERS translator applications were filed in the the letter-perfect standard and will be re- , March window, reports Keith Larson, chief turned. About one -sixth will go to lottery. AMY of the FCC's LPTV Branch. Of that total, The mutually exclusive applications are 588-or 69%-were LPTV applications being grouped for lottery now, Larson and 267 were translator applications. said, with the first lotteries scheduled for Larson said that about half, some 400, later this summer. Lottery groups will be of the applications were singletons-that small-three to four applicants on aver- DO YOU KNOW YOUR MARKET? is, not mutually exclusive with other age, he said. YOUR COMPETITION DOES! applications-and are probably directly *al Are Your Contours Really Where You Think They Are? Are Your Sales/Marketing People Market Oriented? Can You Target Your Ethnic/Demographic Markets? Do You Know Where Your Signal May Be Marginal? Our Readers' Comments Do You Have A Special Mapping Requirement? I found out about The LPTV Report NY. On this program he talks about the DATAWORLD MAPS through Mr. Jim Chladek on an interactive developments in cable TV, over -the -air TV, CAN WORK FOR YOU television program he hosts every Sunday wireless cable, high definition television, night on W44A1 in Hicksville/Long Island, VCR's, and videos. MAP OPTIONS SHADOWING (TERRAIN SHIELDING) Channel 44 covers Central Long Island, POPULATION DENSITY most of Queens, and parts of Brooklyn CONTOUR COVERAGE Gore Bill Pushes and the Bronx. Just recently, the station's POWER DENSITY owners started operating translator chan- HDTV Growth In U.S. COMPOSITES nel 54-W54AY-in Brownsville and SPECIALS Brooklyn, NY.
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