Launching a New Website - Checklist from Divendor.Com

Launching a new website - checklist from divendor.com

☐ Has the launch date been scheduled at the optimal time?

Content

☐ Is there no dummy content, i.e. "Lorem ipsum dolor", on the website?

☐ Are there no stock photos with watermarks on the website?

☐ Are the e-mail addresses published on the website protected against spambots?

☐ [EU only] Is the cookies disclaimer displayed on the website?

☐ Are all the functionalities working correctly?

Analytics

☐ Is the traffic tracking code (e.g. Google Analytics) present on the homepage and all subpages?

☐ Have goals been configured in the analytics suite?

☐ Have filters to ignore visits generated by your employees been configured in the analytics suite?

☐ Does the content of the website contain key words and phrases?

☐ Do the contents on subpages contain headings and subheadings?

☐ Do all subpages have unique titles (no more than 60 characters) and descriptions (up to 150 characters)?

☐ Are search engine robots not being blocked by the robots.txt file or the website's head section? ☐ Do all the website's domains redirect to one main address (including addresses with and without "www.")?

☐ Has the XML sitemap generated by the website been added to Google Search Console?

Security

☐ Is the administrator password (and passwords of other users) sufficiently complex and difficult to guess?

☐ Have regular backups of the website's files and database been planned and launched?

☐ [Launch of a new version of the website] Were redirects from all indexed URLs from the old website to the appropriate URLs on the new website set up?

Starting promotion

☐ Has the information about the new website been published in social media?

☐ Have all employees been asked to share information about the new site?

☐ Have partners been asked to place links to the website on their websites?

☐ Has a "check out our new website" link been placed in the footer of the company's e- mails?

Monitoring

☐ Has the availability and functioning monitoring been set up for the site?

☐ Has the search engine position monitoring been set up?

☐ Has the brand and mentions monitoring been set up?