Vision for Jio Institute

Strictly Private & Confidential Jio Institute Communications and Branding Lead Appointment Details – July 2020

8-10 Great George Street, London SW1P 3AE

T: +44 (0) 20 7340 6200 F: +44 (0) 20 7340 6201 E: [email protected] www.perrettlaver.com

Contents

Background to the Jio Institute ...... 3 Vision for Jio Institute ...... 5 Governance...... 8 Growth Plan for Jio Institute ...... 10 Academic Plan ...... 12 Campus Development Plan ...... 13 Organisation Chart ...... 16 Job Descriptions and Person Specifications ...... 17 How to Apply ...... 21

Background to the Jio Institute

Jio Institute is a philanthropic initiative supported by Reliance Industries group (A Fortune Global 500 Company). Jio Institute envisages to be a multidisciplinary research university with global repute and play a pivotal role to leapfrog India’s growth in higher education. Jio Institute has been awarded letter of intent as ‘Institutions of Eminence Deemed to be Universities’ by Ministry of Human Resources Development (MHRD), Government of India in July 2018.

Jio Institute’s vision is guided by eminent academicians and thought leaders across the world. such as:

• Dr. R. A. Mashelkar, Chancellor - Jio Institute; Eminent Scientist & President of Global Research Alliance • Dr. Dipak C. Jain, Vice Chancellor - Jio Institute; Former Dean, Kellogg School of Management & INSEAD • Dr. Pradeep K. Khosla, Chancellor, University of California, San Diego • Dr. Jean-Lou Chameau, President Emeritus - Caltech & Former President - KAUST • Dr. Rick Levin, President Emeritus - Yale University • Dr. Subra Suresh, President - Nanyang Technological University (NTU) • Dr. Jeffrey Sachs, Director, Center for Sustainable Development, Columbia University • Dr. Michael Keller, Vice Provost, University Librarian & Vice Provost for Teaching and Learning, Stanford University

The Jio Institute will matriculate its first class in July 2021, starting with its two maiden graduate programmes, from Navi Mumbai, India. The two inaugural masters programs are as follows: 1. Masters in Digital Media and Marketing Communication (DM & MC) 2. Masters in Artificial Intelligence and Data Science (AI & DS)

The DM &MC Program is being developed under guidance of Dr Frank Mulhern (Medill School, Northwestern University) and AI &DS program is being developed under guidance of Dr Larry Birnbaum, McCormick School of Engineering, Northwestern University. They are also being supported by eminent list of Program Advisors.

Jio Institute is also working to offer PHD and Post-doctoral program in the above areas. Other programs, including undergraduate programs would be added in a progressive manner. At this steady state, it will comprise seven Schools, employ 1,000 Faculty, and have a total enrolment of 10,000 students.

Jio Institute now seeks to recruit its inaugural team of academic leaders, administrative leaders, and core faculty.

The vacancies include: • Provost • Director of Research Centre • Chief Human Resources Officer • Director of Branding and Communications • CIO • Professor & Programme Chair, AI & Data Science • Professor & Programme Chair, Digital Media & Marketing Communication • Faculty hires in AI & Data Science (Assistant/Associate/Full Professor) • Faculty hires in Digital Media & Marketing Communication (Assistant/Associate/Full Professor)

Vision for Jio Institute

Jio Institute (JI) is setting up a multi-disciplinary higher education institute as ‘Greenfield Institution’ under the Institute of Eminence Deemed to be Universities Regulations, 2017 as published by Ministry of Human Resources Development (MHRD), Government of India. JI envisages to become a leading multidisciplinary research university in an innovative ecosystem.

Jio Institute endeavours to be an exemplary Indian academic institution with international repute and provide a platform for research, innovation and entrepreneurship. It aspires to establish a research ecosystem to foster collaboration in the region and prepare the next generation of leaders to significantly contribute to the advancement of Indian society.

“Jio Institute aims to create and disseminate knowledge to leapfrog the intellectual, economic and social development of India.”

Jio Institute aims to build an intellectual environment that will bring together beautiful minds, thinkers, scholars and innovators from around the world to provide unparalleled learning to its students. Developing skills and attributes of risk-taking and executing large projects will be integral to the institute. Jio Institute shall bring multi-disciplinary approach to every programme and course.

Jio Institute will:

• Be an exemplary Indian academic institution with international repute • Provide a world class platform for research and innovation • Be India’s test bed for frontier research and invention of future technologies • Establish a research ecosystem that enables innovation and entrepreneurship • Prepare the next generation of leaders and entrepreneurs • Significantly contribute to the advancement of the Indian society • Provide lifelong learning and student experience

Defining Features of Jio Institute – Digital First

Jio Institute is envisioned to be an exemplary “Jio Institute considers Digital multidisciplinary institution, providing a world-class Thinking as the backbone for the platform for research, innovation, lifelong learning Institute’s building blocks”. and student experience.

Jio Institute envisages this as an opportunity to redefine inter-disciplinary learning and enable students and faculty to engage in path breaking research. Following are the key defining features of the institute:

• Focusing on solving India’s problems and solving it fast • Ensuring a multi-disciplinary approach to each academic program • Destination for beautiful minds to build a vibrant intellectual environment • Building strong student leadership and culture of joy & happiness • Building stronger research, innovation and entrepreneurship ecosystem for Mumbai city • Developing global citizenship through global exposure and overseas immersion • Building skills and attributes of risk-taking and entrepreneurship • Developing student’s ability to dream big and skills to execute large scale projects • Bringing global scholars and thought leaders to India • Building strong linkages with Industry, Government, Social Sector, Start-ups and Policy making bodies

Founder’s Vision Reliance Group has always believed in creating societal value by providing affordable products and services which have assisted in the growth of relevant industries. The Group's diverse projects and operations touch lives of people in many ways and create value by helping in overall and holistic development of communities across multiple geographies. Reliance Industries Limited (RIL) has made a significant contribution and achieved measurable progress towards its vision of inclusive development in India. Reliance goes well beyond its business activities to create societal impact.

“Jio Institute - A philanthropic vehicle founded on a personal pledge of Mrs. & Mr. Ambani, to build an exemplary Higher Education Institution that will play a pivotal role in India’s development and empowering India’s youth.”

Governance

Governing Council Jio Institute is governed by its Governing Council which provides vision and strategic direction. The council includes with following members:

• Smt. Nita M. Ambani, Founder & Chairperson - Reliance Foundation • Sh. Mukesh Dhirubhai Ambani, Chairman & Managing Director - Reliance Industries Limited (RIL) • Dr. R. A. Mashelkar, Chancellor - Jio Institute; Eminent Scientist & President of Global Research Alliance (Ex Officio Member) • Dr. Dipak C. Jain, Vice Chancellor - Jio Institute; Former Dean, Kellogg School of Management & INSEAD (Ex Officio Member) • Smt. Isha Ambani Piramal, Vice Chairman - Reliance Foundation • Sh. Jalaj Dani, (Chairman, IIM Trichy; Co-promoter Asian Paints) • Dr. Bimal Patel, President - CEPT University, Ahmedabad • Dr. Pradeep K. Khosla, Chancellor - University of California, San Diego • Sh. R. Venkataramanan, Former Managing Trustee of Tata Trust and Social Sector Expert

Global Advisory Council The Global Advisory Council constitutes a panel of eminent figures in higher education, tasked with providing strategic advice and guidance to the Jio Institute and its leadership. Members include:

• Dr. Jean-Lou Chameau (President Emeritus - Caltech & Former President – KAUST and Provost - Georgia Institute of Technology) • Dr. Rick Levin (President Emeritus - Yale University) • Dr. Subra Suresh (President - Nanyang Technological University) • Mr. Nadhmi A. Al-Nasr (Chief Executive Officer – NEOM) • Dr. Jeffrey Sachs (Director at Center for Sustainable Development, Columbia University)

Academic Program Mentors Jio Institute has engaged with leading global academicians to serve as mentors for the academic program development, who are as follows:

• Dr. Michael Keller, University Librarian & Vice Provost for Teaching and Learning, Stanford University • Dr. Larry Birnbaum, Professor of Computer Science, McCormick School of Engineering, Northwestern University • Dr. Shailesh Kumar, Chief Data Scientist at the Centre of Excellence in AI/ML, Reliance Jio • Dr. Frank J. Mulhern, Executive Director, Medill School of Journalism, Media and Integrated Marketing Communications, Northwestern University • Dr. Rachel Davis Mersey, Associate Dean of Research and Professor, Medill School of Journalism, Media and Integrated Marketing Communications, Northwestern University

Growth Plan for Jio Institute

Jio Institute proposes to offer truly multi-disciplinary and inter-disciplinary education and research experience. Over a period of 15 years, Jio Institute envisages 10,000 students across multiple disciplines covering – Engineering, Architecture & Urban Planning, Medical Sciences, Arts, Humanities & Social Sciences, Management & Entrepreneurship, Law, Governance & Public Policy, Media and Communication & Journalism. The quick snapshot for the strategic vision plan has been provided below:

The Academic plan is a core aspect of the Institute development plan. It has been structured and laid out in phases in order to guide the alignment of institutional services and infrastructure, towards the support and attainment of the key academic priorities of the institution: Personalized and Holistic; Data driven; Lifelong learning

The roadmap to implement academic plan has been conceptualized in three stages:

1. Phase 1 – Start-up Phase (Year 1 – Year 5) - Jio Institute will focus on building fundamental units for the proposed disciplines. The disciplines will be rolled out in a phased manner; the student intake will scale-up in the growth stage. 2. Phase 2 – Growth Phase-I (Year 6 – Year 10) – Jio Institute will witness introduction of undergraduate program in the discipline launched in start-up phase and launch of newer areas of graduate study.

3. Phase 3 – Growth Phase-II (Year 11 – Year 15) – Jio Institute will be expected that the schools will be operating at near capacity. During the Growth Phase-II, the advanced academic areas and new research centres may be initiated at the school considering the prevailing and future demand.

Academic Plan

Jio Institute aims to provide high quality global education in India to the new generation who are expected to become leaders and thinkers of the future. It aspires to educate responsible, broad-minded individuals to act as society's visionaries and change agents.

“At Jio Institute, the integration of digital technologies and effective pedagogies will form a core element of strategies for teaching and learning.”

The agile and flexible functioning of the institution will allow the pedagogies to be developed and improvised as per the requirements of the relevant stakeholders.

In the Startup Phase of operations, the Institute shall commence in 2021 with two maiden post-graduate programs: 1. Digital Media & Marketing Communications (DM & MC) The digital revolution in India has given rise to an era of exponentially increasing connectivity with technology at its core. This has resulted in the fastest growth in the number of internet users in India with a vibrant and diverse legacy in the media sector. This presents a new perspective on education, jobs, marketing and interactions with consumers.

At Jio Institute, Digital Media and Marketing Communications seeks to prepare a new generation of professional marketers, technologists and entrepreneurs operating in the digital age. The DM & MC program at Jio Institute is uniquely positioned by bringing together detailed academic work in specific areas of media, encompassing the holistic elements of the media ecosystem and addressing the broader impact of media and its technologies on the world.

2. Artificial Intelligence and Data Sciences (AI & DS) With Artificial Intelligence (AI) systems the conventional means of doing business is undergoing a paradigm shift. This presents opportunities and challenges to hitherto established notions about education, jobs, intelligence and interfacing with machines. With AI’s transformative abilities along with the government’s growing interest around AI applications in India there is huge potential in advancing the state of the art in AI.

The Artificial Intelligence & Data Science Program at Jio is focused on providing a solid academic foundation in the core concepts of Artificial Intelligence and Data Science, along with a deep understanding of their applications to develop professionals that are ahead of the curve in the rapidly changing ecosystem of the technology industry.

Other programs would be added in a gradual manner.

Campus Development Plan

Jio Institute aims to create a world class campus of learning, which focuses on innovation and research-based education. The goal is to create an international institution with numerous facilities that set new global standards.

Figure 1.: Ariel View of the Academic Quadrant

The campus is envisioned to be integrated covering all aspects related to academic and research focus of the institution, sports and recreational facilities on campus, and other support facilities on campus.

Figure 2.: Proposed View of the Campus the Promenade

The campus will be built on a simple, modular and flexible design with the following guidelines:

• Sustainable and Green Campus

• Fusion of Indian traditional and modern designs

• Easy and viable mobility within campus

• Enabled by cutting edge, cost effective digital technologies

• Safe, Inclusive and Collaborative environment for education & innovation

• Exemplar environmental conservation practices

The institute will commence academic operations from a 52-acre campus in Navi Mumbai (India) where the ‘first programs’ will be launched and strengthened as the seeds for the ‘first schools’. The academic operations will shift to a bigger campus in time to host the first batch of undergraduate students and provide the necessary scale of infrastructure requirements to meet the growth requirements of the Jio Institute.

The main campus will be built on a land parcel of 150 acres and will have academic & research degree UG, PG and PhD programs. This is proposed to be the next phase of infrastructure development. Main campus will be covering all aspects related to academics, research park, sports and recreational facilities, residence (for student and faculty) and other support facilities for all faculty and students, including medical facilities, high school, retail facilities etc. will be developed with the proposed scale.

The Institute is being set-up in Mumbai which is the financial, commercial and entertainment capital of India. It is a metro city with top class residential, educational and entertainment facilities and a vibrant social and cultural life. Mumbai's business opportunities as well as its potential to offer a higher standard of living coupled with an exponential rise in developing an ecosystem that promotes research and education opportunities has created an environment that incentivizes innovation.

Chart

Organisation

Job Descriptions and Person Specifications

1. JOB DETAILS:

Job Title: Communication and Branding Lead

Area: Branding, Marketing and Communication

Department: N/A

2. JOB PURPOSE:

To develop brand architecture and key differentiators of establishing Jio Institute brand by combining a holistic understanding of institution goals and values, and be the brand custodian. To develop and implement the internal and external communication plans for Jio Institute through the development of materials such as newsletters, press releases, brochures, speeches, internal website, etc. as well as to manage the development of strong relationships with a diversified network of local and regional media in order to create a sense of community among employees, maximize coverage in the media and contribute to raising Jio Institute’s public profile.

3. KEY ACCOUNTABILITIES: Description Branding & Marketing ▪ Lead the development of brand architecture & key brand differentiators for establishing the JI brand - encompassing brand personality, visual identity, messaging, tone and communication channels

▪ Ensure effective campaigns and communications in alignment with the larger brand identity

▪ Lead projects involving brand communication development, market research conceptualization and execution ▪ Lead the definition, design and implementation of institute-wide brand image and guidelines in order to ensure that the institutional image and standards are conveyed to external stakeholders in a consistent manner. ▪ Create roadmap of marketing activities for the portfolio of JI programs

▪ Manage and develop the university website(s) and leverage it to promote Jio Institute offerings and services to different stakeholders such as students and other institutions.

▪ Oversee and direct the planning and implementation of all advertising campaigns for print, audio/visual, TV and interactive media in order to raise the profile and reputation of Jio Institute and to effectively reach the desired external audiences. ▪ Identify the potential markets for student & faculty and deploy brand inputs in such markets for effective positioning in order to ensure JI’s brand presence in national/international higher education events, conferences, seminars, etc.

▪ Manage the relationship with external design or PR agencies when required to ensure that they deliver the agreed upon services to the highest quality standards. Communication and Media Relations ▪ Lead the design, production and distribution of all publications and media plans to create awareness and effectively communicate to target audiences, in addition to coordinating media relations to maximize press coverage in the local and regional media. ▪ Direct and develop internal communication channels such as newsletters, blogs, forums etc. to promote internal projects, initiatives and events and to celebrate the achievements of the institute and individual programs as well as the non-academic functions in order to foster knowledge sharing and a sense of community within Jio Institute.

▪ Develop and implement PR and social media campaigns to expand communication channels and extend reach by using planned and focused campaigns.

▪ Leverage traditional and digital media channels for sharply targeted promotion Outreach & Event Management

▪ Organise and participate in a wide range of outreach activities such as educational events, workshops, seminars, conference and other related sessions. Provide communications and messaging to target audiences including, but not limited to senior academicians, schools, institutes and other relevant audience.

▪ Develop long-term strategies and implementation plans in accordance with enrolment priorities and mission of JI. Work with senior leadership, faculty, and other school constituencies to develop and articulate admissions priorities and philosophy. ▪ Arrange local and regional events and exhibitions such as conferences, networking events, recruitment events etc. and the related production of magazines, brochures,

newsletters etc. to ensure that Jio Institute brand and values are consistently promoted and showcased. Sector Trends and Best Practices ▪ Oversee the monitoring of global branding and communication trends and best practices through research and benchmarking exercises in order to use conventional and innovative channels to enhance the institute’s marketing efforts. Reputation and Crisis Management

▪ Play a key role in managing crisis communication and mitigating any reputational risks on behalf of the institute, both internally and externally, in order to ensure that all potential threats to Jio Institute’s image are mitigated in an effective and timely manner. Budgets and Plans ▪ Recommend the department budget and continuously monitor financial performance versus the budget so that the institution is aware of anticipated costs, areas of unsatisfactory performance are identified and potential areas of cost reduction or performance improvement opportunities are capitalized upon. Policies, Procedures and Processes

▪ Develop and oversee the implementation of communication & branding policies, procedures and controls covering all areas of the department’s activity so that all relevant procedural requirements and standards are fulfilled while ensuring that Jio Institute delivers world-class services to all its stakeholders and constituencies.

▪ Develop and be custodian of Jio Institute brand IPR properties

4. COMMUNICATIONS & WORKING RELATIONSHIPS: Internal: External: ▪ Leadership Team ▪ Public Relations agencies ▪ Programme Leads ▪ Media ▪ Staff

5. QUALIFICATIONS, EXPERIENCE & SKILLS: Minimum Qualifications: ▪ MBA with focus areas in Marketing, Brand Management, Communications or equivalent.

Minimum Experience: ▪ 10 to 12 years of experience in Brand Management, Communications and Media Relations, preferably in a higher education institution or equivalent.

Job-Specific Knowledge & Skills: ▪ Business acumen ▪ Strong understanding of brand management ▪ Strong communication and interpersonal skills ▪ Communication and marketing knowledge ▪ Strong understanding of academic dynamics and processes ▪ Strong analytical skills ▪ Research skills ▪ Experience in media relations, public relations, perception management, internal/external communications and crisis management. ▪ Understanding of and passion for the unique mission, vision and impact of JI on society. ▪ Good understanding of the advantages and drawbacks of both traditional and digital media. ▪ Excellent communication skills, both written and oral. ▪ Aptitude for using data and metrics in making decisions and measuring success.

How to Apply

An executive search campaign is being undertaken by Perrett Laver in parallel with the public advertisement of the posts. Perrett Laver will support the Jio Institute in the discharge of its duties, both to assist in the assessment of candidates against the requirements of the role and to identify the widest possible field of qualified candidates.

To request a confidential conversation about the role, please contact [email protected], quoting the relevant reference number in your correspondence.

Completed applications should be uploaded to our website at https://candidates.perrettlaver.com/vacancies/ quoting the relevant reference number.

Reference numbers are as follows: • Academic Lead (Provost Equivalent) – 4704 • Director of Research Centre – 4708 • Chief Human Resources Officer – 4705 • Director of Branding and Communications – 4707 • Director of Student Life – 4706 • Professor & Programme Chair, AI & Data Science – 4709 • Professor & Programme Chair, Digital Media & Marketing Communication – 4710 • Faculty hires in AI & Data Science (Assistant/Associate/Full Professor) – 4709 • Faculty hires in Digital Media & Marketing Communication (Assistant/Associate/Full Professor) – 4710

Applications should consist of a covering letter, a full curriculum vitae, and names and contact details of three referees.

The closing date for applications is Sunday 9th August 2020.