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& PROPERTY BRIEFING

HOME TRUTHS ABOUT THE LOCAL MARKETS SPRING/SUMMER 2021 Property profile Factors shaping YOUR LOCAL the local market MARKETS The level of interest in the Amersham and Beaconsfield property markets remains high

"As lifestyle changes continue to drive the market, buyers are flocking to Amersham and Beaconsfield for the rural lifestyle they provide. In the first four months of 2021, our buyer registrations were up 140% in Amersham and 75% in Beaconsfield compared to the same period in 2020. These numbers are staggering, as the first quarter of last year was itself a period of high demand because of the ‘Boris bounce’, which saw an uplift in the property MEETING EXPECTATIONS market following the General Election. On average, over the past People know with more certainty that they no longer have to 12 months our Amersham and commute every day, so they’re prepared to move further out of Beaconsfield offices have . Amersham and Beaconsfield have always been popular achieved 98% of the guide with families, but we’ve noticed that the families are getting price for sold properties. younger. People are saying, “if we’re going to move in the future, why don’t we think about moving now?” Looking at the 12 months to March 2021 compared to the ON THE UP previous 12 months, we’ve seen an increase of 17% of buyers from From January to May, local postcodes, 20% from within the Home Counties, and an 80% new buyer registrations increase from London. increased by 140% in However, this level of demand means that we have too many Amersham and by 75% in buyers seeking too few properties. Every good, aspirational house Beaconsfield compared to that comes on the market will see 20 or 30 viewings within the the same period in 2020. first two weeks. From there, the property will receive five to ten offers, and end up with best bid. Our properties have achieved 98% of their guide price on average over the past 12 months. If you CHANGING HANDS set a realistic guide price, you will get firm interest. A busy start to 2021 was So, whether you are thinking of selling your home, or buying, reflected in the rise in agreed renting or letting, we’d be delighted to talk to you.” sales, which rose by 212% in Amersham and 378% in Beaconsfield between January and May 2021 compared to the same period in 2020.

54% Research Savills Source: With a 54% annual increase Nick Pounce Chris Moorhouse in properties that received Head of Office Head of Office multiple offers, good quality Amersham Beaconsfield and appropriately priced +44 (0) 1494 787 785 +44 (0) 1494 731 955 properties continuing [email protected] [email protected] to receive competitive bids and interest.

2 — SAVILLS.CO.UK PROPERTY VALUES ACROSS AMERSHAM AND BEACONSFIELD With increased demand from London buyers, the areas in and around Amersham and Beaconsfield will see strong activity in the coming months. Source: Savills Research using Land Registry, TwentyCi and Savills Prime Property Index Property Prime Savills and TwentyCi Registry, Land using Research Savills Source:

“The exceptional performance of Amersham and Beaconsfield’s Key housing market since June 2020 has continued so far into this year, Average transaction reflected in the 55% increase in agreed sales during the first three values in the 12 months to December 2020 months, compared to the same period last year. With a 74% Under £200,000 increase above £1 million, activity has been amplified in the prime £200,000 to £400,000 markets due to the relative financial security of buyers. But one of £400,000 to £600,000 Faisal Choudhry the main issues now facing the market is a lack of available stock, £600,000 to £800,000 Director which is now fuelling prices. Over £800,000 Residential Research Consequently, we’ve seen a growth of 4% in prime values in + 44 (0) 141 222 5880 Amersham and Beaconsfield in the year to end of March 2021, [email protected] driven by demand from London and for homes that offer more outdoor space and a separate space to work or study. Whilst the top-end of the market remains price sensitive, we expect supply constraints to lift prices in desirable hotspots, with good quality and appropriately priced properties continuing to receive competitive bids and interest. Looking forward, the search for more space, both inside and outside, is likely to continue throughout 2021, particularly as the prolonged experience of lockdown will drive more people to upsize. This will continue to benefit London’s commuter zone, including Amersham and Beaconsfield, with prime values expected to rise by 5% by the end of 2021.”

3 — SAVILLS.CO.UK "This classic family home was on the market last year with We know our market another estate agent and it didn’t sell. We put it back on the Using our extensive market this year and set a guide price of £1.45m. Within two database, we can weeks, we had ten viewings and four offers. It was definitely find the right buyer a case of the early bird catches the worm, because it went to for your property a buyer on our database. The owner could have gone for best Mike Lillitou and final bids, but they were happy with the guide price and Residential Sales, the buyer was in rented accommodation and therefore able Amersham to move very quickly. We were quite selective when looking +44 (0) 1494 787 784 for buyers for this property because we were still in lockdown, [email protected] so we specifically targeted certain buyers and found those ten very quickly."

WOOD MEADOW, A buyer on our database snapped up a fantastic family home.

4 — SAVILLS.CO.UK HIGH STREET, AMERSHAM This 5-bedroom home became the perfect rental investment for one client and a happy home for another.

"This beautiful 5-bedroom detached home is located at the Chain reaction far end of the picturesque High Street in Amersham and has Our sales and lettings strong transport links to London. Originally on sale with our teams work closely Amersham office, it was the perfect rental investment for a together to leave a landlord looking to capitalise on the changing lifestyle chain of happy clients priorities we’ve witnessed over the last year, where many Gordon Hood tenants were willing to move further out of the capital in Head of Lettings, search of more space. We had another seller who had recently Home Counties exchanged on their property and were desperate to move +44 (0) 1189 520 544 before completion. Our sales and lettings teams worked [email protected] closely together to find a solution. We conducted a one-off ‘off market’ viewing and let the property for £6,000pcm, exceeding the guide price by £500."

5 — SAVILLS.CO.UK DEAN VALLEY, DEANFIELD, This beautiful country house was the perfect match for an international buyer.

“Nestled in a secluded Chilterns valley in a small village Strong connections just north of West Wycombe, this property is a beautifully With over 600 offices designed modern country house. The house is set in around worldwide, we give four acres and has lavish interiors. It’s the perfect family your property the local, home for those looking to pursue idyllic country life. It had national and global been on the market with another national firm of estate exposure it deserves agents for nine months and remained unsold. to find the right buyer Richard Sharman The seller brought the property to Savills and we Residential Sales, refreshed the marketing strategy to appeal to a wider Beaconsfield audience. Within a few weeks we had two international +44 (0) 1494 731 952 buyers bidding for it and it sold for just shy of the guide [email protected] price. As lockdowns and travel restriction ease, we expect to see many other international buyers register with us in pursuit of their dream country house.”

6 — SAVILLS.CO.UK National coverage Activity influencing the wider UK market

OUR SERVICE REMOVALS TO YOU

The right buyer or tenant for your property 5% may already live in Amersham, Beaconsfield Our forecast for prime property prices in the markets outside of or the surrounding area. Often, they’re London over the course of 2021. moving here from London or other parts of the UK in search of highly regarded schools, 18.2% value and the area’s green spaces. Wherever The five-year forecasted price they may be coming from, we’ll help them growth for prime residential find your property. Thanks to Savills global properties within a 30-minute commute of London. network of offices, your property is visible across the UK and internationally. Each of our offices is dedicated to its local 73% The increase in the number market and understands its attraction and of sales of £1m+ property unique features. And once you’ve sold or let agreed in the last seven months your property, we’re here to help you move of 2020 compared to the same period in 2019. on to the next stage of your journey. Even if you are not looking to move or let soon, we are happy to provide a free FAMILY ORIENTATED In our most recent survey, appraisal of your property. Due to the proximity to family was named current circumstances, our virtual options in the top two priorities by are still available. 48% of respondents, up from

Sources: Savills Research, Savills buyers and sellers survey March 2021 39% a year ago.

7 — SAVILLS.CO.UK Savills Amersham Savills Beaconsfield 55 Hill Avenue 10-12 The Broadway Amersham Wycombe End HP6 5BX Beaconsfield Old Town +44 1494 725 636 HP9 1ND +44 1494 731 950

Nick Pounce Mike Lillitou Helen Barr Claire Meichtry Head of Office, Residential Sales, Residential Sales, Residential Sales, Amersham Amersham Amersham Amersham +44 (0) 1494 787 785 +44 (0) 1494 787 784 +44 (0) 1494 787 782 +44 (0) 1494 787 782 [email protected] [email protected] [email protected] [email protected]

Chris Moorhouse Richard Sharman Ben Dommett Gordon Hood Head of Office, Residential Sales, Residential Sales, Head of Lettings, Beaconsfield Beaconsfield Beaconsfield Home Counties +44 (0) 1494 731 955 +44 (0) 1494 731 952 +44 (0) 1494 731 957 +44 (0) 1189 520 544 [email protected] [email protected] [email protected] [email protected]